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Market Achievements History Product R of viewers all over the world with the limitless BRAND VALUES entertainment opportunities of 3D and now 4K. The philosophy behind the long line of Sony design Having led the way in the growth of HD, Sony comprises four pillars – ‘Originality’, ‘Enhancing is once again ahead of the curve by going beyond Workflow’, ‘Functionality’ and ‘Usability’. HD, now offering the Originality – Products are intended for greatest en- people to use and human-focused designs are tertainment the foundation for original creations. experienc- Enhancing workflow – Sony is focused on and es in both providing end-to-end “total solutions” approach solutions 3D and 4K. to enhancing the workflow of its customers. expresses From break- Sony continuously strives to have in-depth Sony’s vision for the workplace of the future. through home understanding of its customers’ needs, pain The IPELA line of network-based visual cinema projectors to points and workflows. communication products ranges from network stunning TV sets in Functionality – Sony prides itself on the camera and recording devices for video security the living room, no other ability of its products and solutions to perform a to video conferencing systems. company can lay claim to job smoothly, efficiently, and correctly. In addition, Sony first developed its own CCD chips back 3D and 4K leadership the way Sony can. It pro- Sony also aims to incorporate innovative and MARKET in 1978. A giant leap for digital imaging technology, vides solutions from 3D live production to 3D TVs, proven features and technologies in all its Sony has always had a cutting edge over the CCD chips were incorporated into Sony’s first Blu-ray players, movies and stereoscopic games. products to give its edge over its competitors. other brands with its extensive range of high- security analogue cameras in the 1970s. Sony Sony also provides a range of products The principle of ‘form follows function’ is also performance, easy-to-use products and services then went on to launch its acclaimed security and solutions for 3D production from cameras, fundamental to Sony. with a distinctive Sony flair. Sony is also the camera products as part of the IPELA brand in 3D capable switchers, VTRs to 3D image Usability - Every aspect of Sony design only electronics manufacturer whose business 2005 when Sony started focusing on digital video processors. considers the needs of its users, stemming from interests span across wide product lines, from transmission over IP network. In addition to 3D and 4K technology, Sony the shape and position of each button and dial, business and professional products to movies, Medical — With over 25 years of medical has also made substantial inroads in the area of to the interface design. music, games and electronics. imaging innovation, Sony’s medical technology environmental sustainability, an integral part of Ease-of-use is of utmost Singapore is the headquarters for Professional has a high degree of brand recognition. Thanks Sony’s commitment to innovation. Announced importance to Sony. Solutions Asia Pacific (PSAP), the B2B solutions to its advanced technology and early presence in April 2010, Sony’s ‘Road to Zero’ global envi- business group of Sony Electronics Asia Pacific. in surgical imaging, Sony is a major force in this ronmental plan is aimed at the brand achieving PSAP markets Sony’s leading broadcast market. zero environmental footprint through- systems, professional video and audio products, Sony entered the medical market in 1985 out the life cycle of as well as video conferencing, medical and video by way of radiology when it connected a video its products and security systems in Asia, with the exception of recorder to an X-ray device, and for the first time business activities Japan. It also provides customised business captured high-quality anatomical images, cost- by 2050. As one solutions, comprehensive technical support and effectively on tape. of the first steps, after-sales service to help Sony’s customers Today, Sony’s medical products and Sony has established stay at the forefront of their business. established in 1960 in Atsugi, Kanagawa and solutions for broadcast and film production, solutions span the entire HD surgical spectrum the medium-term target (for Prefecture of Japan has been at the heart of Sony’s video security systems, medical, projectors and - from image acquisition and display to storage 2015) of reducing CO2 emis- ACHIEVEMENTS innovative business and professional products. video conferencing. and printing. sions by 30% per product. Sony’s design and technical excellence has been The Center is behind many technologies that Broadcast & Content Creation — Sony’s Digital Projection — Sony announced its first Under the Sony Group’s continually recognised by the industry. Sony has have set new standards in the industry. In the long-standing involvement with broadcasting video projection system in 1972, when Richard environmental vision, all of also received numerous Emmy Awards over field of video production alone, the first open-reel since the mid 20th century has paved a clear Nixon was in the White House and the original Sony’s products – including the years. It was the first Japanese company studio VCR in Japan was developed there back vision for its continued excellence in broadcast Godfather movie was in first-run theaters. broadcast and professional to receive an Emmy for developing the Trinitron in 1958, followed by the U-matic (the world’s first and content creation into the future. 50 years of Sony released its first CRT video projector, equipment – are planned, designed and Sony prides itself in always offering good color TV system and in 1998 received an Emmy cassette-based color VCR), the Betacam format visionary leadership have provided Sony with a the KP-5000 in 1972, comprising of a fixed 50- manufactured at offices and sites, which design in its product, packaging and presentation. Award for High Definition TeleCine System. In and the camcorder. The broadcast and video mature heritage of culture, technological inch screen projector and two projector lenses have sought certification under the ISO14001 The mantras ‘Do what has never been done 2001, Sony also received an Emmy Award for production industries as it is known today — can leadership and recognition in the broadcast with three tubes. Since then, Sony projectors environmental management system standard. before’ and ‘Always stay one step ahead’ have the 24P High Definition System for excellence in be traced back to this center. industry. have evolved from CRT technology, to 3LCD, Many broadcast and professional products underscored Sony’s corporate and design Movie and TV production. Sony offers a complete range of broadcast SXRD and next-generation 4K Technology. The from Sony are engineered to be more energy philosophy through the years. More recently in 2012, Sony was again hon- HISTORY and professional production video and audio brand provides a wide range of projectors to efficient. The HDCAM SR camcorder, SRW- oured with an Emmy Award for its renowned XD- Originally founded in 1946 by Masarau Ibuka products; including acquisition, display, recording, meet diverse applications from cinemas, office 9000PL, is part of the CineAlta™ line which pro.sony-asia.com CAM® format, which has revolutionalised tape- and Akio Morita, Sony Corporation is a leading production and post-production equipment. meeting rooms and lecture theatres, to home uses approximately 50% less energy compared less acquisition and file-based workflows in the manufacturer of audio, video, game, communi- The industry’s first HD camcorder utilising entertainment. to its current camera systems. The PMW-350 THINGS YOU DIDN’T KNOW ABOUT broadcasting sector. cations, key devices, medical, video security HDCAM® format was released by Sony back from the XDCAM EX™ also uses about 60% less SONY Sony’s Atsugi and information technology products for the in 1997. HDCAM has now become the world’s RECENT DEVELOPMENTS energy than conventional HD camcorders from • When Sony Design was established in Technology consumer and professional markets, headquar- most established HD format within the broadcast Since the release of the movie Avatar in 3D, Sony. 1961, its black & silver design language Center, tered in Tokyo Japan. industry. shot using Sony’s 3D cameras and solutions, elevated the Sony image. The idea was The name ‘Sony’ was chosen for the brand XDCAM® launched in 2003, is the family name Sony has grabbed PROMOTION to do away with excessive ornamentation as a mix of two words. One was the Latin word of Sony’s line-up of tapeless HD camcorders and the attention Sony has looked beyond and accentuate a powerful, high Sonus which is the root of ‘sonic’ and ‘sound’ decks. XDCAM has become an industry standard the non-traditional media performance, professional feel through and the other was ‘sonny’, a familiar term used with over 150,000 units sold worldwide. The platforms in its advertising the use of simple, cool colors and in 1950s America to call a boy. Morita wanted evolution continues with Sony’s latest XDCAM and promotion activities materials. a word that does not exist in any language so camera which now includes the PMW-500 in the past year and has ’Sony’ is unique. It was 1958 that the company XDCAM HD422 memory-based camcorder. increased its presence at • Sony’s first product was neither formally adopted ‘Sony Corporation’ as its Video Security & Video Conferencing — trade shows to promote Walkman®, nor a VCR or television. It corporate name. Sony’s IPELA™ brand is synonymous with Sony’s the brand in Singapore. was an electric rice cooker. Its next network-based visual communication products. Sony is also committed to its innovation was a G-TYPE recorder, PRODUCT The IPELA name was created from the word ‘IP’ business partners and dealers which progressed into a world of pocket Sony’s broadcast and professional of ‘IP networks’ and the Italian word for beautiful, to help grow their businesses.
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