DOCSLIB.ORG

Patanjali: Missed Or Messed up Opportunity?

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Patanjali: Missed Or Messed up Opportunity? Journal of Critical Reviews ISSN- 2394-5125 Vol 7, Issue 12, 2020 PATANJALI: MISSED OR MESSED UP OPPORTUNITY? 1Dr. Kiran S Nair , 2Dr. Sapna Rakesh , 3Ankit Baranwal 1Assistant Professor of Management, Abu Dhabi School of Management Abu Dhabi, United Arab Emirates, [email protected]. 2Director, IMS Gazhiabad.India, [email protected] 3Faculty IMS Ghaziabad Uc campus. [email protected]. Received: 07.03.2020 Revised: 09.04.2020 Accepted: 10.05.2020 Abstract Patanjali Ayurved, a leading fast-moving consumer good (FMCG) company in India, was founded in 2003 and incorporated in 2006. Initially, the company manufactured ayurvedic medicines, but with the vast acceptance of Patanjali as a brand, the company launched other product categories, including beauty, hair, hygiene and food, with a focus on natural and swadesi (Indian) as the core essence of the brand. Acharya Balakrishna, the Managing Director of Patanjali and majority shareholder with a 92% stake, was concerned about the latest financial results for 2017-2018. After giving multinational corporations (MNCs) in India a run for their money in the past few years, the company’s financials showed a decline for the second consecutive year. In the 2018 financial year, the company barely achieved a turnover of USD 1.13 billion, versus USD 1.4 billion in the previous financial year. The company had reached a turning point: should they continue to expand and work towards reaching their USD 2.8 billion or determine if this target and their global ambitions were based on solid ground or pure ambition? Key Words : Marketing, Product,Price,Place, Promotion © 2020 by Advance Scientific Research. This is an open-access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/) DOI: http://dx.doi.org/10.31838/jcr.07.12.64 INTRODUCTION AND BACKGROUND OF THE COMPANY. Ayurved research and development. It was from this In 1995, Baba Ramdev established the Divya Yog Mandir Trust organization that the brand Patanjali originated. with the help of Acharya Balkrishna and Acharya Karamveer to spread yoga and Ayurveda worldwide. In 2002, the spiritual TV THE PRODUCTS channel Sanskar signed Baba Ramdev to telecast a morning The Patanjali product portfolio included more than 2500 yoga program. Baba Ramdev’s Yoga became a huge hit in the products in various categories, including ayurvedic medicines, Hindi-speaking belt of India, which comprised a huge share of beauty and personal care products, baby products, daily the country's population. Another TV channel, ASTHA, grocery items, beverages and food products. Patanjali launched subsequently signed Baba Ramdev for its “divya yog” yoga over 300 medicines for the treatment of ailments and body program. This program made Baba Ramdev a household name conditions ranging from the common cold to chronic paralysis. across the country and also gave a big boost to Baba Ramdev’s The company launched 45 types of cosmetic products Yoga Shivirs (Camps). A typical Yoga Shivir comprised Yoga (saundarya) in different sizes and packaging like tubes and and Pranayam postures with Baba Ramdev explaining the boxes, including hair conditioner and foaming facial cleanser. benefits of each posture, the benefits of embracing Ayurved, Patanjali also forayed into the baby products category in the testimonials from people who had cured their terminal name of shishu care with 6 types of products. The products illnesses by practicing yoga and pranayama, singing patriotic were attractively packaged in convenient sizes for small pack songs and above all explaining the ill effects of MNCs and their size customers. Patanjali's grocery products were primarily products on the Indian economy and how the Indian economy sold under the Patanjali logo itself, and its food products would suffer due to the loss of Indian currency, ethics and included a wide range of rice; multigrain, normal, jow, chana, values under this external influence. bajra and navratan atta; pulses, spices, biscuits and namkeens (a salty Indian snack); and instant noodles. By the end of 2005, around 200 million people had experienced the yoga programs of Baba Ramdev. In 2006, Baba Ramdev and In all categories, the company claimed that its products were Acharya Balkrishna established the Patanjali Yogpeeth Trust in natural. In dental care, Patanjali's Dant Kanti toothpaste Haridwar to provide a comprehensive Pranayam and Ayurved became very popular and gave competitors like Colgate and experience. The primary objective of this yogpeeth was to HUL a run for their money, reaching a market share of 8.6 spread awareness of yoga, Ayurved and “swadeshi upchaar” by percent (2019). providing free treatment of diseases and by performing Sales Company/brand Market Share (2019) Rank 1. Colgate 49.4 2. HUL 16.4 3. Dabur 13 4. Patanjali 8.6 https://economictimes.indiatimes.com/industry/cons-products/fmcg/patanjali-eats-into-colgate-hul-share-in-oral-care- space/articleshow. Even in the slowed-down Indian market, Patanjali's results were not all bad. The comparison of 2019 with 2018 showed that the company did well in some categories and declined marginally in others. Journal of critical reviews 348 PATANJALI: MISSED OR MESSED UP OPPORTUNITY? Sales Rank Product category 2018 2019 1 Hair Care 3.4 2.9 2 Laundry Detergent 0.9 0.8 3 Face Care 2.9 2.4 4 Hand/Body Care 0.9 0.6 5 Toothpaste 7.8 8.8 6 Soaps 2.2 2.1 7 Noodles 1.1 1 Figures shown are the moving total average (MTA; average of Indian market, with 47000 retail outlets, 3500 distributors, the last 12 months on a rolling basis, which means that the 18 warehouses and 6 proposed factories. The products were MTA may change each month). initially marketed and promoted at Patanjali yoga camps, given that these camps were attended by a large number of https://economictimes.indiatimes.com/industry/services/ people who had ready acceptance of the brand. Gradually the retail/toothpaste-offers-Patanjali-some-relief-as-it-falters- company created formal channels for sales, warehouses, in-herbal- war/articleshow/71283886.cms distributors and retailers. http://Patanjaliayurved.org/presence-across-india.html PLACE Patanjali created a vast distribution channel to cater to the In the initial days of operations, raw materials were sourced The competition also readied itself to face this new challenge from local farmers, but as demand increased, it was difficult to and protect its depleting market share. In response to the continue this strategy, and the supply chains of a number of threat from Patanjali, competitors such as Hindustan Unilever products suffered. As a result, the company turned to third- and Colgate Palmolive India Ltd launched party production. However, the third-party production was ayurvedic/natural/herbal brands. HUL launched a range of handled by a variety of producers, which affected product Ayush products all centered around the natural Ayurveda quality and the perception of quality. theme. Colgate also launched its Vedshakti brand targeting Patanjali’s customers. These brands were designed to exploit These product delays also impacted retailing, as the lack of the frenzy over Patanjali’s natural herbal products. supplies led to demotivation among retailers. Retailers who had been happy with the rapid pace of Patanjali's growth In summary, Patanjali was a hyper startup: it grew rapidly started feeling the pinch of supply pressure, which impacted from nowhere to USD 1.4 billion. While it created processes their costs and profits. Stores that sold Patanjali products and systems to reach this revenue, managing an organization of exclusively faced both shortages and lost sales opportunities, this size required a sustainable and robust supply chain as consumers who were unable to make purchases due to mechanism, according to a market analyst. product unavailability did not return. According to a senior executive at a large retail chain, the fill rates of Patanjali PRICE products were in the range of 40-50 percent 2019. By Patanjali's products were priced 15-30% less than their comparison, multinational consumer goods companies such as competitors' due to lower spending on packaging, marketing, Nestlé and HUL had fill rates of 85-90 percent. The impact of marketing research, and employee salaries. This competitive these lost sales on the cash flow of the company also led pricing strategy helped the company make a mark in its product Patanjali to delay payments to its suppliers. In press reports in categories, but low-price strategies are very vulnerable to 2018, two managers at stores of leading Indian retailers said competitive pressure. The company started facing the heat as its that they were kept a handful of Patanjali products in stock due supplies came under pressure. Deficiencies in the quality and to faltering demand. The supply problems also impacted distribution of its products slowed its sales and earnings. Patanjali's sales through its two websites and tie-ins with Amazon, Flipkart, BigBasket, and grocers. “The threat has receded but it is more of a case of Patanjali having lost the plot,” said Milind Sarwate, former CFO of Marico Journal of critical reviews 349 PATANJALI: MISSED OR MESSED UP OPPORTUNITY? and now an independent director on several boards. “They such as atta, clarified butter, toothpaste and honey, the tried too many things. They have not looked at their growing in company received attention. However, other products that did scale at the back end. They succeeded in demand creation but not gain attention, like the baby product brand Shishu, faltered. not in demand fulfillment. They fell short of the institutional strength to sustain the rising volume. Their threat is definitely Branding lower because they had internal issues — supply not being on Having Baba Ramdev as its brand face allowed Patanjali to time, trade not happy with them”.
Load more

Recommended publications
  • समाचार पत्र से चियत अंश Newspapers Clippings
    June 2020 समाचार पत्र से चियत अंश Newspapers Clippings A Daily service to keep DRDO Fraternity abreast with DRDO Technologies, Defence Technologies, Defence Policies, International Relations and Science & Technology Volume: 45 Issue: 1 1 June 2020 37 3 रक्षा िवज्ञान पुतकालय Defenceरक्षा िवज्ञान Science पुतकालय Library रक्षाDefence वैज्ञािनक सScienceूचना एवं प्रल Libraryेखन क द्र Defence Scientific Information & Documentation Centre रक्षा वैज्ञािनक सूचना एव ं प्रलेखन क द्र Defence Scientificमेटकॉफ Informationहाउस, िदली -& 110 Documentation 054 Centre Metcalfe House, Delhi - 110 054 मेटकॉफ हाउस, िदली - 110 054 Metcalfe House, Delhi- 110 054 CONTENT S.No. TITLE Page No. DRDO News 1-6 COVID-19: DRDO’s Contribution 1 1. डीआरडीओ ने पुिलस को दी वदीर् और सैिनटाइज मशीन 1 2. DRDO develops 'GermiKlean' to sanitise uniforms of police, security forces 2 DRDO Technology News 2-6 3. How the BrahMos missile has evolved since it was test fired for the first time on this 2 day in 2001 4. DRDO making plans to develop two jet engines? 4 5. Govt extends deadline for defence contracts for Indian vendors 5 Defence News 6-23 Defence Strategic National/International 6-23 6. Defence budget up by 11.9% amid tensions with India 6 7. Delayed Procurements will hurt India against China 7 8. Rajnath reviews situation in eastern Ladakh 8 9. India was alert to Chinese tactics, increased Army on Arunachal border, Army ready to 9 respond to every move of China 10.
    [Show full text]
  • “Product Positioning of Patanjali Ayurved Ltd.”
    “PRODUCT POSITIONING OF PATANJALI AYURVED LTD.” DR. D.T. SHINDE SAILEE J. GHARAT Associate Professor Research Scholar Head, Dept. of Commerce & Accountancy K.B.P. College, Vashi, Navi K.B.P.College, Vashi, Navi Mumbai Mumbai (MS) INDIA (MS) INDIA In today’s age there is tough competition in the field of production and marketing. Instead of that we are witnessing the Brand positioning by Patanjali. Currently, Patanjali is present in almost all categories of personal care and food products ranging from soaps, shampoos, dental care, balms, skin creams, biscuits, ghee, juices, honey, mustard oil, sugar and much more. In this research paper researcher wants to study the strategies adopted by Patanjali. Keywords: Patanjali, Brand, Positioning, PAL. INTRODUCTION Objectives of the study: To study Patanjali as a brand and its product mix. To analyze and identify important factors influencing Patanjali as a brand. To understand the business prospects and working of Patanjali Ayurved Ltd To identify the future prospects of the company in comparison to other leading MNCs. Relevance of the study: The study would relevant to the young entrepreneurs for positioning of their business. It would also open the path for various research areas. Introduction: Baba Ramdev established the Patanjali Ayurved Limited in 2006 along with Acharya Balkrishna with the objective of establishing science of Ayurveda in accordance and coordinating with the latest technology and ancient wisdom. Patanjali Ayurved is perhaps the DR. D.T. SHINDE SAILEE J. GHARAT 1P a g e fastest growing fast-moving-consumer goods firm in India with Annual revenue at more than Rs 2,000 crore.
    [Show full text]
  • A Case of Patanjali Ayurved Products
    Expanding Acceptance and Outreach: A Case of Patanjali Ayurved Products SMS Journal of Entrepreneurship & Innovation 5 (1) 79 - 91 https://doi.org/10.21844/smsjei.v5i1.15139 Ritesh Dwivedi* Abstract: Customers of this era have turned out to be more worried about their wellbeing and furthermore slanted to keep up personal satisfaction which is reflected through the special utilization of those items that ensures the great condition of their wellbeing and additionally give most extreme fulfilment. In quest for a healthy way of life Indians have turned out to be more disposed to Ayurvedic or Herbal treatment as an option for common cure. This specific inclination has been in charge of exceptional prominence of Baba Ramdev's Patanjali Ayurvedic items. In today's hugemarket with changing client needs, Baba Ramdev has built up a special mix of innovation with Ayurveda, affordable pricing, easy accessibility under the brand Patanjali to pullthe market. The Ayurveda theory and the key to healthy lifestyle has attracted many customers and changed their perspective about their lifestyle and product usage. Purpose of the study is to evaluate the preference of Patanjali over other leading products while understanding the its marketing mix. The consumer belief in natural and herbal products has become stronger day by day and created huge change in customer preference over other brands. Keywords:Patanjali Products, FMCG, Herbal Products, Marketing Mix, Patanjali Ayurved 1. Introduction getting a serious attraction from across the world as well as Indian government and policy makers.This In ancient Vedic culture of India, Ayurved is really study has been taken to understand the expansion considered by many to be the most established of patanjali.
    [Show full text]
  • Book Only Cd Ou160053>
    TEXT PROBLEM WITHIN THE BOOK ONLY CD OU160053> Vedant series. Book No. 9. English aeries (I) \\ A hand book of Sri Madhwacfaar^a's POORNA-BRAHMA PH I LOSOPHY by Alur Venkat Rao, B.A.LL,B. DHARWAR. Dt. DHARWAR. (BOM) Publishers : NAYA-JEEYAN GRANTHA-BHANDAR, SADHANKERI, DHARWAR. ( S.Rly ) Price : Superior : 7 Rs. 111954 Ordinary: 6 Rs. (No postage} Publishers: Nu-va-Jeevan Granth Bhandar Dharwar, (Bombay) Printer : Sri, S. N. Kurdi, Sri Saraswati Printing Press, Dharwar. ,-}// rights reserved by the author. To Poorna-Brahma Dasa; Sri Sri : Sri Madhwacharya ( Courtesy 1 he title of my book is rather misleading for though the main theme of the book is Madhwa philosophy, it incidentally and comparitively deals with other philosophies such as that of Sri Shankara Sri Ramanuja and Sri Mahaveer etc. So, it is use- ful for all those who are interested in such subjects. Sri Madhawacharya, the foremost Vaishnawa philosopher, who is the last of the three great Teachers,- Sri Shankara, Sri Ramanuja and Sri Madhwa,- is so far practically unknown to the English-reading public of India. This is, therefore the first attempt to present his philosophy to the wider public. Madhwa philosophy has got two aspects, one universal and the other, particular. I have tried to place before the readers both these aspects. I have re-assessed the values of Madhwa and other philosophies, and have tried to find out also the greatest common factor,-an angle of vision which has not been systematically adopted by any body. He is a great Harmoniser. In fact mine isS quite a new approach, I have tried to put old things in a new way.
    [Show full text]
  • Shankara Was a Contemporary of Patanjali and His Chela
    Shankara was a contemporary of Patanjali and his chela Shankara was a contemporary of Patanjali and his chela v. 17.11, www.philaletheians.co.uk, 3 April 2018 Page 1 of 20 BUDDHAS AND INITIATES SERIES SUBBA ROW ON SHANKARA’S DATE AND DOCTRINE Contents Subba Row on Shankara’s date and doctrine A question about Sri Shankaracharya’s date of birth 3 Reply by Tallapragada Subba Row Shankara was born in 510 BC, 51 years and 2 months after the date of Buddha’s nirvana. He had nothing to do with Buddhist persecution. 3 De Zirkoff on the higher sources of Subba Row’s reply Shankara was a contemporary of Patanjali and his chela v. 17.11, www.philaletheians.co.uk, 3 April 2018 Page 2 of 20 BUDDHAS AND INITIATES SERIES SUBBA ROW ON SHANKARA’S DATE AND DOCTRINE A question about Sri Shankaracharya’s date of birth1 From Blavatsky Collected Writings, (INQUIRIES SUGGESTED BY MR. SINNETT’S “ESOTERIC BUDDHISM” – QUESTION No. 8) V, p. 140. Śamkarāchārya’s date is variously given by Orientalists, but always after Christ. Barth, for instance, places him about 788 A.D. In Esoteric Buddhism he is made to succeed Buddha almost immediately.2 Can this discrepancy be ex- plained? Has not Śamkarāchārya been usually classed as Vishnuite in his teaching? And similarly has not Gaudapāda been accounted a Sivite, and placed much later than Esoteric Buddhism 3 places him? We would willingly pursue this line of inquiry, but think it best to wait and see to what extent the Adepts may be willing to clear up some of the problems in Indian religious his- tory on which, as it would seem, they must surely possess knowledge which might be communicated to lay students without indiscretion.
    [Show full text]
  • Substantial and Substantive Corporeality in the Body Discourses of Bhakti Poets
    Perichoresis Volume 18.2 (2020): 73–94 DOI: 10.2478/perc-2020-0012 SUBSTANTIAL AND SUBSTANTIVE CORPOREALITY IN THE BODY DISCOURSES OF BHAKTI POETS YADAV SUMATI* PG Govt. College for Girls, Chandigarh, India ABSTRACT. This paper studies the representation of human corporeal reality in the discours- es of selected Bhakti poets of the late medieval period in India. Considering the historical background of the Bhakti movement and contemporary cultural milieu in which these mystic poets lived, their unique appropriation of the ancient concept of body is reviewed as revolu- tionary. The focus of the study is the Kabir Bijak, Surdas’s Vinay-Patrika, and Tulsidas’s Vinay- Patrika, wherein they look at and beyond the organic corporeality and encounter human body not as a socially, religiously, economically stamped noble body or lowly body; male body or female body, but a human body. This paper explores how, like existential phenomenologists, these poet/singers decode the material reality of human beings and link it to the highest goal of achieving Moksha (liberation from the cycle of birth-death) by making body a vulnerable but essential instrument towards spiritual awakening. The paper also reflects upon how these poets have suggested a middle path of absolute devotion to God while performing all earthly duties, seek spiritual enlightenment and avoid the extremities of asceticism and hedonism. KEYWORDS: corporeality, body, liberation, salvation, bhakti In this Kali Yug the body is full of woe, care, wickedness and diverse pains. Where there is steadfastness, peace and all purity, rise, Kabir, and meet it there. (Kabir) Those powerful rulers who had conquered the whole world, even made Yamraj (the God of death) their captive and tied him up—even they became the food of Kaal (Time), what do you count then? Contemplate and think about the whole matter seriously yourself—what is the truth, what is the reality.
    [Show full text]
  • The Yoga Aphorisms of Patanjali
    The Yoga Aphorisms of Patanjai TRANSLATED WITH A NEW COMMENTARY BY SWAMI PRABirtA ANDA AND CHRISTOPHER 0 . SI AMAKISA MA 1 SI AMAKISA MA OA MYAOE MAAS - IIA PUBLISHED BY © THE PRESIDENT SRI RAMAKRISHNA MATH MADRAS-600 004 FIRST PUBLISHED , BY VEDANTA SOCIETY OF SOUTHERN CALIFORNIA ALL RIGHTS RESERVED 2-MC 2 82 PRINTED IN INDIA PHOTOCOMPOSED AT AUROPHOTOSE'TTERS, PONDICHERRY rntd t O O OSE ESS, Mdr2 UISES O E It th rt plr tht prnt t r rdr th Indn Edtn f t n Gd b S rbhvnnd. h Enlh trnltn f tnjl Y Str rnll pblhd b th dnt St, Sthrn Clfrn fr th bnft f Wtrn rdr h d nt n Snrt nd t r ntrtd n Indn phl hh plb th dpth f th hn nd. S rbhvnnd h h t h rdt h ld xptn `Srd hvd Gt, th d f Gd, `rd f vn v nd th Srn n th Mnt rdn t dnt h tn pl pn n th b t prnt th phlph nd prt f Y n nnthnl, ptdt phrl tht n b ndrtd nd njd b ll nrn nd. r th bnft f r Indn rdr hv ddd l th txt f tnjl Str n vnr. W r r tht th ll fnd th b nntl hlpfl n thr ptl prt. W r thnfl t S rbhv nndj nd th dnt St, Sthrn Clfrn fr nd prn t brn t th Indn dtn. Sr rhn Mth UISE Mdr600 004. CONTENTS Translators' Foreword The Yoga Aphorisms of Patanfali I YOGA A IS AIMS 1 II YOGA A IS ACICE 57 I OWES 112 Iv.
    [Show full text]
  • Media in Religion and Politics
    ISSN (Online) - 2349-8846 Media in Religion and Politics ROBIN JEFFREY Robin Jeffrey ([email protected]) is a Visiting Research Professor at the Institute of South Asian Studies, National University of Singapore. Vol. 56, Issue No. 3, 16 Jan, 2021 The role of popular media in furthering the politics of the day cannot possibly be underestimated. Robin Jeffrey analyses the role that technology has played in Indian elections historically and explores the potential of new digital media powered by 4G enabled phones in elections today. New ways of communication—new media—disrupt conventional means of communication. They force long-accepted practices to change. Understanding both the technology and the potential of such new media give early adopters—“first movers”—an initial advantage in spreading their messages, changing attitudes and achieving results. In the past, we saw such processes working slowly, both in matters of religion and politics, but in the last years of the 20th century, changes were far more rapid. The photocopier and the fax machine, technologies sometimes credited with undermining the Soviet Union, are now seen as obsolete technologies. The spread of printing technology in India provides a historical example. Gutenberg-style printing presses became fairly readily available in Kolkata and a few other port cities from the late 18th century. European missionaries used them in their attempts to win converts. But transporting a heavy metal press “up-country”—and bringing one to India—was difficult and expensive until the railways, steamships, and the Suez Canal (an amusing account of ISSN (Online) - 2349-8846 taking a press from Kolkata to Meerut in the early 1850s illustrates this).1 By the 1870s, affordable, serviceable printing presses were becoming readily available throughout India, and the printing of pamphlets and newspapers was troubling enough for British governments to pass the short-lived, Vernacular Press Act of 1878.
    [Show full text]
  • Patanjali Yoga Sutras
    Mandukya Upanishad: An inquiry into what is Real And Unreal T.N.Sethumadhavan Bracelet is an illusory appearance of gold; only when the gold is forgotten does one see a bracelet. Even so, are the illusory notions of a nation or the world and also that of repeated births. When the false notion of the bracelet is rejected, the truth of the gold is revealed; and when the false notion of the subject-object is rejected, there is no ignorance to create a division. Thought alone creates all these divisions and illusions. When it ceases, creation ceases too, then you realize that all the waves constitute one ocean, dolls are wood, pots are clay and the three worlds are absolute Brahman. – Yoga Vasishtha. PREAMBLE The statement “Brahma Satyam jagat mithya – Brahman is the only reality and all the others are mithya or illusory, an unending dream” puts in a nutshell the entire non- dualistic philosophy of Adi Sankara and his teacher’s teacher Gaudapada. But any person even with a minimum intelligence is bound to argue how this everlasting universe perceived by him and others like him day in and day out in the waking state be a dream? The response to this question is very meticulously investigated and expounded in the great MANDUKYA UPANISHAD and its explanatory or auxiliary treatise Mandukya Karika by Acharya Gaudapada. It may be noted that Gudapada’s Karika on the Mandukya Upanishad is the first systematic exposition of Advaita Vedanta which has come down to us from Pre-Sankara days. Bhagavan Adi Sankara was so fascinated by the theme of this Upanishad that he commented upon both the Upanishad and the Karika.
    [Show full text]
  • • Gyankumbh-2018 • Yoga Revolution in Korea • Simantonnayana
    lYEAR :16 lISSUE :04 lDECEMBER, 2018 lPRICE : 15 A research based monthly magazine on Published by Divya Yog Mandir (Trust) Haridwar, under the guidance Yoga, Ayurveda, Cultural and Spiritual message and encouragement of Honourable Swami Ramdevji Maharaj Special in this • Simantonnayana refinement Issue • Patanjali Gurukulam • Great history of Natural Nation India • Gyankumbh-2018 • Salute to Martyrs • Yoga revolution in Korea F Eternal Prudence: Truth dedication in alternatives n F Editorial: Formula of entrepreneur’s success n F Gyankumbh-2018: Special expressions at first Gyankumbh.. n F Health in herbal medicines: Ayurvedic ingredient Cinamon n FSpiritualism: Lokamangal to atmamangal n F Vedic Culture: Pujya Maharaj Jee’s historic speech... n F Great Nation: Great history of India n 03 04 06 Year 16 Issue04 December2018 12 FYour experience n •Hindi •English •Gujarati •Marathi •Bangla •Punjabi •Oriya 16 •Assamese •Telugu •Kannada •Tamil •Malayalam •Nepali 20 F Rishipath: Priority to Yoga n 24 F Sankhya Philosophy n 28 Editor Acharya Balkrishna 30 32 Office Patanjali Yogpeeth Maharshi Dayanand Gram, CONTENTS Delhi-Haridwar national highway, near Bahadarabad, 10 Haridwar, Uttarakhand. Phone I 01334-240008, 244107, 246737 First showroom of Fax I 01334- 244805, 240664 E-mail I [email protected] 34 Patanjali Apparel E-mail I [email protected] I www. .com On the web divyayoga F Superstition or misconception....n 36 Subscription Fee F Patanjali Gurukulam n One Year 15/- 40 / F Annual 150 - Ancient education n Five Years 700/- 42 F Eleven Years 1500/- Acharyakulam Annual function... n Abraod (Annual) 1300/- 43 F Japanese delegation related to... n Publsihing 44 45 F Honourable President Inaugurates first..
    [Show full text]
  • 1A Yoga for Nscrip Ion on T E Representative Lis of IC~I of 1-Luma It~. 2003 U ES·CO Eo Ve Fo
    11111111111111111111111111111 0116300019 A eo 1a' Consent Le 'ers from Concerned Community Organizations. Representatives Practit'oners and Stakeholders in Support of Yoga for nscrip ion on t e Representative Lis of IC~I of 1-luma it~. 2003 U ES·CO eo ve fo Mini ry of Cui ure G v,e rnent of India ~ ~~Ttfl ~ Sangeet ~IC:Cfi Natak Cfi1~4'1 6 Akademi NATIONAL ACADEMY OF MUSIC, DP.NCE AND DRAMA RABIN.DRA BHAVAN, FEROZE SHAH ROAD, NEW D.ELH.I-110 001 T~:23387246,23387247,23387248,23382495 Fax: 91-11-23382659 E;mail: mail@sangeetnata~.gov.in Website: ht!!?:l/sa_!lgeetnatak.gov.in YOGA-Consent Letters LETTER OF CO:-.ISENT From the Custodians of Cultural Expression IIWE agree with the nomination of the TRADITIO:"i OF YOGA for UNESCO' s mscnptwn· · · on the Representative List of Intangible Cultural Heritage. We support the Promotion of Yoga as World Heritage. The candidature file reflects the consent, aspirations, concerns and values of the traditional communities. l/We will actively be involved m the implementation of the safeguarding measure proposed. 5L0o..vYU l5iA 1 e93 - \11..\,~~o.. ~"11) ~L-W1 ~aw.G.J- Ob 6&tl'0~ ~clu\' lJ~ven.W ~~ ~ TWt ky ~ · ~ bAA.~ ~ J. ~¥AJt.~1m'J ~ tw w~ , 'I~ '!.! tw2 ~ .. ~ .. P>~~ ) ~ }. ~a. ~ CV\.R. j-l..J_ ~ -n, tA~ ~ W.~v~&.u.ol ~ -rw wofUJ) • CPet: \.M. a..U ~ ~ ~~ lJ'bJD~ ~ o...?.U..e,y..u Db 1\cUsnc k.,~, Date: 'l>et \S1 2.01 Lt Signature: ~ '-' \ :;:$ :,. Place: f>E~~L.o'-.U JNDIII Designation: CH!rfJC6 UDQ.
    [Show full text]
  • Consolidated List Private Universities
    UNIVERSITY GRANTS COMMISSION State-wise List of Private Universities as on 06.08.2021 S.No Name of Private University Date of Notification ARUNACHAL PRADESH 1. Apex Professional University, Pasighat, District East Siang, 10.05.2013 Arunachal Pradesh - 791102. 2. Arunachal University of Studies, NH-52, Namsai, Distt – Namsai 26.05.2012 - 792103, Arunachal Pradesh. 3. Arunodaya University, E-Sector, Nirjuli, Itanagar, Distt. Papum 21.10.2014 Pare, Arunachal Pradesh-791109 4. Himalayan University, 401, Takar Complex, Naharlagun, 03.05.2013 Itanagar, Distt – Papumpare – 791110, Arunachal Pradesh. 5. North East Frontier Technical University, Sibu-Puyi, Aalo 03.09.2014 (PO), West Siang (Distt.), Arunachal Pradesh –791001. 6. The Global University, Hollongi, Itanagar, Arunachal Pradesh. 18.09.2017 7. The Indira Gandhi Technological & Medical Sciences University, 26.05.2012 Ziro, Arunachal Pradesh. 8. Venkateshwara Open University, Itanagar, Arunachal Pradesh. 20.06.2012 Andhra Pradesh 9. Bharatiya Engineering Science and Technology Innovation 17.02.2019 University, Gownivaripalli, Gorantla Mandal, Anantapur, Andhra Pradesh 10. Centurian University of Technology and Management, Gidijala 23.05.2017 Junction, Anandpuram Mandal, Visakhapatnam- 531173, Andhra Pradesh. 11. KREA University, 5655, Central, Expressway, Sri City-517646, 30.04.2018 Andhra Pradesh 12. Saveetha Amaravati University, 3rd Floor, Vaishnavi Complex, 30.04.2018 Opposite Executive Club, Vijayawada- 520008, Andhra Pradesh 13. SRM University, Neerukonda-Kuragallu Village, mangalagiri 23.05.2017 Mandal, Guntur, Dist- 522502, Andhra Pradesh (Private University) 14. VIT-AP University, Amaravati- 522237, Andhra Pradesh (Private 23.05.2017 University) ASSAM 15. Assam Don Bosco University, Azara, Guwahati 12.02.2009 16. Assam Down Town University, Sankar Madhab Path, Gandhi 29.04.2010 Nagar, Panikhaiti, Guwahati – 781 036.
    [Show full text]