We Know Embedded Solutions Our Company

WE KNOW EMBEDDED SOLUTIONS OUR COMPANY

SCANDINAVIA

TRONDHEIM

bergen oslo kongsberg VÄSTERÅS stockholm stavanger ÖREBRO linköping gothenburg

Copenhagen lund

GERMANY ASIA

SHANGHAI erlangen karlsruhe TAIPEI

Data Respons is a full-service, independent FAST FACTS technology company and a leading player Established: 1986 in the embedded solutions market. VISION: A smarter solution starts from inside

OPERATING REVENUE 2011: NOK 850 million at data respons we believe a smarter solution starts from inside. We provide products, consultancy services and embedded solutions at all levels of complexity to OEM companies, number of employees: 446 system integrators and vertical product suppliers in a range of market segments such as defence, medical equipment, industrial automation, oil services, maritime, transportation, energy and tele- OFFICES: Denmark (1), Germany communications. (2), Norway (8), Sweden (6), China (1) & Taiwan (1) embedded solutions can be described as the computer brain of a machine, system or industrial end product, and can be used in a broad range of industrial applications, such as rugged BUSINESS TYPE: Public limited control units for military vehicles, graphic monitoring systems for greener train operations, laser company, listed on the Oslo Stock solutions for calculating medical data or fiscal measuring systems for oil and gas. Exchange (ticker: DAT) Our presence in Asia ensures quality both in the industrialisation process and the delivery CERTIFICATIONS phase, while innovation and development of technological solutions takes place locally with the ISO 9001:2008, ISO 14001:2004 customers in cooperation with our highly-skilled experts from our offices located in important OHSAS 18001:2007 industrial regions in Scandinavia and Germany. This collaboration makes for an ideal partnership.

customers include global companies such as ABB, Kongsberg Group, Ericsson, Raytheon, Saab, Rolls-Royce, FMC Technologies, Hexagon, Laerdal Medical, Schlumberger and Tomra.

2 COMPANY PROFILE OUR COMPANY

CLOSE TO THE CUSTOMER

04 Data Respons forms part of the local network in several important industrial regions. This is vital in order to provide customer-relevant skills, services and support as well as developing long-term customer relationships.

Being close to the customer and the projects we collaborate on means greater flexibility and speed, which benefits our customers.

solid industry experience

14 Data Respons has been providing consultancy services as well as developing and delivering embedded solutions to world- leading companies for more than 25 years.

This has given us a deep understanding of embedded technology, and, since we work in several major industry sectors, a breadth of expertise that few can match.

Local innovation 20 – global production Data Respons’ operations ensures an optimal mix of local innovation and cost-effective production.

We offer the benefit of a comprehensive Nordic-to-Asian value chain, covering all phases for the development and production of embedded solutions.

Our three business areas enable customers to choose a form of collaboration that suits their needs. solutions products Data Respons develops and delivers custom Data Respons has vast and up-to-date knowledge solutions by combining engineering expertise about standard embedded computer products with standard computer products from lead- from world-leading partners that covers all ing suppliers. Our goal is to provide smarter relevant industrial standards. Our close solutions and to strengthen our customers’ contact with many suppliers mean competitiveness. We are often involved in quicker access to products that fit several phases of the solution’s lifecycle, thus the specifications, expectations becoming a long-term and strategic partner and demands of our custo- for our customers. mers. services Data Respons offers more than 450 experienced specialists with a broad range of development expertise from different professional disciplines. Expectations for new functionality and increasing complexity and technological content demand that we can provide high-level engineering services to meet our customers’ needs.

COMPANY PROFILE 3 CLOSE TO THE CUSTOMER

Being close to the customer is necessary in order to provide relevant skills, services and support as well as to develop long-term relationships.

A challenge for many companies is to meet close to the customer the demands for faster product development Data Respons works closely with our WHY DATA RESPONS? and the implementation of new technology customers, helping them make smart while maintaining a competitive cost struc- technology choices when a product or Local engineering and project ture. system needs to be upgraded or developed. management experts at short notice partnerships collaboration A close partnership means that our custom- A tight collaboration means that our cus- Access to Data Respons’ ers get advice from local engineers and meet tomers have are assured that the technology global operations people who know their business. At the that is chosen is future-oriented, provides same time, through our active network, our increased functionality and improves profit- Independent partner customers get access to Data Respons’ ability in the long run. operations and expertise in Europe and Asia. Future-oriented, competitive embedded technology Close partnership means that our customers get Over 25 years of experience advice from local engineers and meet people who know their business. 4 “ COMPANY PROFILE CUSTOMISATION

CUSTOM CHOICE OF EXTREME SPECIFICATION TECHNOLOGY CONDITIONS

Specifications are based on the Given our experience with different In tough, challenging environments environmental conditions under industries and technologies, Data Re- computer equipment must have spe- which an embedded solution is spons can assess existing solutions, cial qualities in order to function op- intended to function, along with form propose alternatives, and identify timally. This is especially important if factors and any other requirements potential cost reductions. the system must meet the demands with respect to certification. of classification companies. Our comprehensive knowledge of Data Respons prepares requirement standard products, combined with Data Respons develops smarter solu- specifications in close cooperation a solid network and long-term tions for use in extreme conditions by with our customers. collaboration with partners allow us combining customised hardware and to be independent in our choice of software with embedded computer Physical size technology and the products and products from international partners. Interfaces consultancy services we offer. Functionality Humidity Performance Operating systems Altitude Power demands Software architecture Temperature Regulations Hardware platform Vibration Standards Processor architecture Salt spray Testing Memory and storage Shock Production Communication and I/O EMC Display and touch screens

COMPANY PROFILE 5 SOLUTIONS

Building smarter embedded solutions can be complex, time-consuming and demanding. That’s why our customers choose Data Respons as a strategic partner.

Data Respons works closely with our vibration or humidity. In addition, special comprehensive local testing facilities and co- customers from specification to the delivery adaptations such as form or performance operates closely with major test laboratories, of an embedded solution. requirements or industry certifications may enabling us to test products and solutions ac- be required. cording to specific customer needs. We pro- Specifications vide our customers with quality assurance, Specifications may include parameters for development predictability and traceability. We can handle conditions such as temperature fluctuations, The development of embedded solutions is all necessary paperwork in terms of shipping tailored to each individual customer and pro- and customs, or ship products directly to the ject. Data Respons can help customers at every customer or to the end-customer. stage of design, development and production – from prototype to serial delivery. This demands next generation WHY DATA RESPONS? a system perspective on embedded solutions Next generation is about helping our cus- and knowledge of customised HW/SW devel- tomers prepare for further development. opment, choice of technology platform and An embedded solution normally involves Reduce time-to-market suppliers, preparation of test documentation a fair number of components from several and certification of prototypes. suppliers, and we keep our customers up- Carry out cost-effective R&D to-date with regards to changes, upgrades Assembly, test and delivery and end-of-life issues. In addition, we advise Local presence Assembly, test and delivery are part of our on alternative solutions and next generation Allows you to focus on your operational capabilities. Data Respons has technology. own core competence

Meet increasing demands for new functionality and Data Respons can help customers at every stage complexity of design, development and production – from prototype to serial delivery. 6 “ COMPANY PROFILE SOLUTIONS

specifications SPECIFICATIONs

Temperature Vibration Moisture Security Form factor Performance EMC Certification

Development DEVELOPMENT

Choice of technology platform Development of customised HW/SW Choice of supplier Certification of prototype Factory Acceptance Test (FAT) Documentation Project management

ASSEMBLY, TEST TEST AND DELIVERY AND DELIVERY

Efficient and scalable production Customer-specific assembly Local testing facilities Quality management and certification Customised logistics and sourcing Lifecycle management

NEXT GENERATION NEXT GENERATION

New technology design and innovation Midlife upgrade Backwards and forwards compatibility Cost improvements End-Of-Life management Functionality review

COMPANY PROFILE 7 consultancy SERVICES

Data Respons offers highly experienced specialists with a broad range of expertise from different disciplines, covering all vital parts of a development cycle.

Using consultants enables our customers to Knowledge Base OUTSOURCING manage resources more easily in projects Our customers acknowledge that a prime Data Respons develops the customer’s with varying staffing requirements. At the advantage with Data Respons is the product at our own premises, and we place same time, customers gain access to a vast knowledge-base that our more than 450 our development model, expertise and ef- knowledge and experience platform that specialists have access to. Through our ficient project management tools at the dis- contributes to innovative and high-quality consultants, customers benefit greatly from posal of the customer. This ensures efficient solutions. this collegial network, which is a rich source product development and minimises the of knowledge and innovation. We offer re- risk of errors. sources either as outsourcing or insourcing through our flexible cooperation model. STRATEGIC PARTNER WHY DATA RESPONS? As a strategic partner we collaborate closely INSOURCING with our customer. Both parties are focused Enables customers to ramp Data Respons strengthens the customer’s de- on achieving common, strategic goals. This up and down as projects need velopment team by making its expertise and means that we also invest time in work- more or less resources experience available in the customer’s own shops, brainstorming and business develop- environment. ment reviews together with our customers. Provides local access to a high level of expertise on short notice

Ensures innovation and Our customers acknowledge that a prime advantage quality with Data Respons is the knowledge-base that our more than 450 specialists have access to. 8 “ COMPANY PROFILE R&D Services

EXPERTISE

Project Management Quality Time Technology Resources Risk and cost Configuration management

Analysis & DESIGN Requirements specifications System breakdown System modelling Architectural designs

HW Development Full/semi-custom design Components Simulations Tests Certification

SW Development Embedded and real-time platform bring-up Application development Algorithm development Framework development

FPGA Development Logic design and verification Real-time signal processing Cutting-edge technologies System-on-chip solutions Design verification

Mechanical Development Mechatronics Rugged design Enclosures, IP and environmental protection

test and verification Test management System and performance tests Test system development Test processes and system implementation

COMPANY PROFILE 9 products

An independent choice of technology requires a solid network of partners. Data Respons provides state-of-the-art embedded computer products for any application.

Data Respons has a large and solid network oriented environment, providing our cus- of partners, leading providers of third-party tomers with flexibility, priority and faster WHY DATA RESPONS? products, platforms and computers from time-to-market. We have built up our re- USA, Europe and Asia. These are tried-and lations for over a decade, so our partners Shorter time-to-market tested products of high quality that we de- understand the high-quality demands that liver to customers, either separately or as our customers have. Tried-and-tested products for elements in embedded solutions. industrial environments customisation INDEPENDENT & knowledgeable Working with our customers, Data Respons Our comprehensive selection of products can help with a solid product specification Early access to new technology and partners allow us to be independent and then find the components and prod- in our choice of technology and the products to fit the customer’s needs. Product Independent choice of ucts we offer. Our annual customer survey customisation can include everything from technology confirms that Data Respons is extremely profiling the product with the customer’s knowledgeable about the latest and best logo to sourcing mounting possibilities to Good experience with config- products that suit our customers needs. adding interfaces. uring standard products Long-term PARTNERSHIPS Our long-term cooperation with our partners contributes to an efficient and solution

10 COMPANY PROFILE products

PANEL PC & DISPLAYS SYSTEMS & PLATFORMS Data Respons offers a variety of industrial displays and Data Respons has a wide selection of embedded computer panel PCs for HMI, digital signage solutions, SCADA, industrial platforms and systems which can be customised to our custo- automation and POS applications. mers specific needs.

Tablet PCs LED backlight LCD monitors Industrial box PCs Digital signage ATCA platforms Rugged handheld Panel mount Open frame NSA Certified products cPCI platforms Digital signage POS/HMI touch Full IP65 Fanless Rackmount VME platforms

EMBEDDED BOARDS STORAGE & MEMORY Data Respons offers a full range of industrial motherboards, Data Respons offers a comprehensive range of world-class Single Board Computers and Computer-on-Modules for harsh, industrial-grade memory and storage solutions for embedded/ mobile and mission-critical environments. industrial applications.

AdvancedTCA CompactPCI Mini-ITX SSD Blades iSATA PC/104 VME/VPX PICMG 1.0/1.3 Military SSD DDR2 / DDR3 USB COM Express ETX Qseven CompactFlash eUSB IDE / SATA

COMPANY PROFILE 11 kongsberg Seatex

Kongsberg Seatex was developing the next generation sensor platform for their sensor and communication products. The solution was a family of sensor platforms developed in close collaboration with Data Respons.

precision positioning systems. The platform is based on a comput- Kongsberg Seatex is a leading international er-on-module with all necessary functionality marine electronics manufacturer specialising embedded in one customised carrier board. in the development and production of precision positioning and motion-sensing systems. - One of the success factors of the new sen- Kongsberg Seatex is one of the major players sor platform is that new and existing func- in the maritime domain for satellite position- tionalities are collected into one clean and ing products. nearly cable-free carrier board, explains Johan Edlund, Senior Key Account Manager at Data Kongsberg Seatex embraces products for atti- Respons. tude determination of vessels in various types of operation and applications to high level po- - Additionally, Data Respons had the most rel- Kongsberg Seatex provides solutions sitioning solutions utilising GNSS infrastruc- evant experience with embedded design and for merchant marine, offshore and ture or microwave technology. maritime solutions to meet this particular pro- subsea. Read more about Kongsberg ject’s requirements, Edlund adds. Seatex on: ALL-IN-ONE-CONTROLLER The new generation sensor platform consist www.km.kongsberg.com/seatex of a dedicated controller that controls inter- operability between Seatex’ various sensor

12 COMPANY PROFILE Kongsberg seatex

DELIVERIES Sensor Platforms

Customised carrier board, I/O board and display Computer-On-Module with PC functionality Multiple isolated serial and analog I/O Standard network and I/O interfaces FPGA with softcore HDLC interface 1PPS(Pulse-Per-Second) interface Drivers and test software Modular internal design for easy configuration Conduction cooling

MAIN PROJECT TASKS Requirement and specification Hardware design FPGA design Device driver software for Windows, Linux and more Environmental pre-qualification and testing Production and system test facilities Final design review Production readiness review Documentation

The best of two worlds and customers in terms of on-site inspection Data Respons develops embedded solutions of prototypes, production and quality on ship- in close collaboration with our customers and ments going out from our partners. WHY ASIA selected partners starting from specification, design and verification phase and finally in- The Sensor Platform project with Kongsberg Local presence and strategic dustrialisation, production, test and life cycle Seatex is a very good example of getting the partnerships reduce management. best of two worlds! Specification, develop- turnaround time. ment and industrialisation were done locally, Data Respons has established long-term and prototypes, volume production and test- Access to the primary area strategic partnerships with all our suppliers ing at one of our strategic partner’s premises for embedded technology in Asia, a model that has been developed in close collaboration with Kongsberg Seatex in the world. over the past ten years. This collaboration and our Asian Operation Center. ensures smooth communication between Asian high-volume production Data Respons, our customers and the Asian set-up with a better cost- partners, so the cultural differences and benefit ratio. geographical distances are no longer an issue. Speed, cost & innovation – The close integration with our Asian partners into Data Respons’ global embedded development operations gives our customers greater speed to market and better quality, says Kenneth Ragnvaldsen, CEO in Data Re- spons ASA.

Flexibility A new project starts with appointment of project manager and project members, from our local offices and at our offices in Taipei and Shanghai. This gives us greater flexibility to distribute different tasks to the most appropri- ate project member, in addition to be able to work almost around the clock on a project. DIFFERENTIAL POSITION SENSORS DPS line of DGPS sensors is developed for applications demanding reliable, accurate and quality-controlled position and velocity. The system has been well-proven and adapted by professional marine and offshore users worldwide. Typical applications include dynamic posi- Our Asian operation is continuously growing tioning systems, docking control and high-speed vessels. and simplifies our daily work with our partners

COMPANY PROFILE 13 industry sectors

Data Respons has been delivering products, consultancy services and embedded solutions to world-leading companies for over 25 years, giving us an understanding of different market sectors and a breadth of expertise that few can match.

Customers in different industries are char- Others may be subject to strict government acterised by individual requirements and requirements and regulations which place needs. Based on our experience in major high demands on production procedures WHY DATA RESPONS? industry sectors, Data Respons understands and operational reliability. that each product, service or solution deliv- More than 25 years’ experience ered must take into consideration custom- Servicing a diverse range of customers requires in providing smarter solutions for many industrial sectors er-specific conditions and make necessary indepth industry knowledge and an under- adaptations in order to meet customer needs standing of the conditions and markets our Cutting-edge expertise through and expectations. customers deal with. Data Respons has dec- 450 highly skilled engineers ades of experience in sectors such as defence, Customer requirements energy, oil services/maritime, medical, trans- Long-term relationships with Many of Data Respons’ customers have a portation, industrial automation and telecom- world-leading companies world-leading position within their industry munications. and offer technologically complex products Over 1,000 successful develop- to end-customers worldwide. ment projects Delivers innovation, faster time to market, cost improvements and quality Servicing a diverse range of customers requires indepth industry knowledge and an understanding of the conditions and markets our customers deal with. 14 “ COMPANY PROFILE industry sectors

TELECOM cleantech

oil services Maritime

transportationTRANSPORT MEDICAL

automation DEFENCE

COMPANY PROFILE 15 industry sectors

WIRELESS M2M SOLUTIONS

FOR PUBLIC Information DisplayS

TELECOM EXAMPLES OF APPLICATIONS The telecommunications sector is changing constantly and has to deal with more complex systems, upgrades to next generation systems, shorter time- Infrastructure and system solutions for mobile to-market and shorter product lifecycles. networks and satellite broadband

WHY DATA RESPONS? Media gateways, Voice over IP, video stream- Extensive experience in developing applications for handling of data, ing and digital signage video and voice processing Established engineering knowledge in building applications for existing High-volume portable accessories for M2M communication networks solutions, music and imaging Access to standardised telecom HW platforms from leading global suppliers Secure communication for control of air traffic, shipping and public transportation

Remote Weapon Stations

for military vehicles

DEFENCE EXAMPLES OF APPLICATIONS Data Respons has extensive know-how of military standards, environmental

stress factors and government requirements. Our customers are global and leading companies that supply turn-key systems to various sections of the Extreme ruggedised fire control computer defence industry and the armed forces throughout the world. (MIL-STD-810F) for armoured military vehicles Application software for missile systems WHY DATA RESPONS? Safety-critical systems Ability and experience to combine standard industrial products with advanced Rugged computers for air control defence custom design solutions, built for harsh environmental conditions High-end video processing and camera World-leading partners providing military specified and ruggedised COTS interfaces for image tracking products to the defence market Extreme ruggedised navigation display systems Know-how of military standards, environmental stress factors and government for navy vessels requirements

16 COMPANY PROFILE industry sectors

3D machine control

for the construction industry

transportation EXAMPLES OF APPLICATIONS The transportation sector encompasses the automotive industry, railway and sea-going vessels that are built for transporting people and/or cargo. System solutions for the control, command and Data Respons possesses extensive experience in developing solutions surveillance of machinery that live up to tough environment-specific and rugged criteria. Communication systems for non-disrupted internet access on trains WHY DATA RESPONS? Electronic fare collection, fleet management Rugged and tested products suitable for the transportation industry from and POS/POI systems leading global suppliers Fanless computer and safety-critical SW One-stop business partner with local operations in Europe solutions for vehicular applications Experience with speed, precision and safety as well as GPS/GPRS for Obstacle-tracking systems for aircrafts positioning, global communication and infotainment Interactive mobile multimedia systems Compliance to transportation industry standards Robust digital signage for public transportation

CONTROL Systems

for reverse vending MACHINES

CLEANTECH EXAMPLES OF APPLICATIONS The cleantech sector includes recycling, renewable energy and green transportation. This industrial market has had enormous growth, reflecting the Control systems for reverse vending systems, realities in today’s world. Data Respons has been engaged for in developing waste recognition & sorting products and systems for the cleantech industry for many years. Energy-efficient control and management technology for cleantech/energy sectors WHY DATA RESPONS? System solutions for energy storage and Technical expertise on high-performance platforms for the cleantech industry renewable power Competencies within modular industrial solutions Advanced data-collection systems for refuse Broad experience with power-saving wireless technology for home/ System for optimising fuel efficiency in public industrial control and automatic meter reading transportation Innovative system designs Mission critical system for renewable energy Competitive total solutions production utilities

COMPANY PROFILE 17 industry sectors

CERTIFIED SOLUTIONS

FOR WIRELESS MEDICAL applications

MEDICAL EXAMPLES OF APPLICATIONS Developing devices and systems within the medical and life sciences requires an understanding of and experience in living up to tough criteria on EMC/ Redesign of diagnostic equipment for certification ESD designs, as well as certification and documentation in compliance purposes with government regulations. Control and surveillance of medical devices and appliances WHY DATA RESPONS? Diagnostic screening of blood and other bodily fluids Certified development process that meets strict medical requirements Wireless medical applications Necessary competencies and medico-technical experience in-house Remote-control training equipment for medical Know-how of medical-industrial product-development standards simulation Transparent processes and documentation in both development and Development of requirements and test production documentation Modular system solution for scanner application

Remotely operated

underwater vehicle

OIL SERVICES EXAMPLES OF APPLICATIONS Data Respons has cutting-edge expertise in the oil services industry and develops solutions for both topside and subsea systems. SEM/TEM technology WOCS subsystems WHY DATA RESPONS? Down-hole and pipeline inspection tools In-house design expertise Flow computers Know-how in offshore certification, environmental stress factors and Control and communication systems government requirements ROV controllers and sensors Years of experience delivering embedded solutions adapted to Video surveillance and monitoring offshore working environments to worldwide customers Provides rugged and tested products for the oil services industry

18 COMPANY PROFILE industry sectors

SCANNING SYSTEMS

for THE Food Processing Industry

industrial AUTOMATION EXAMPLES OF APPLICATIONS Industrial automation demands control systems, robotics and IT to complete tasks in the production of goods and services. Data Respons works closely Intelligent temperature-monitoring alarm and with customers to further develop current products and solutions or find shutdown control new ways to streamline and achieve cost improvements. Control systems for robots WHY DATA RESPONS? Meet the toughest industrial requirements concerning IP65 water- and Data Acquisition (DAQ) and control dust-resistance, shock, vibration and wide-range temperature resistance Customised mechanical design Reliable Ethernet-based monitoring system Integration of sensors, devices or machines into an automation system Data Respons’ relevant expertise Machine vision for industrial automation

CONTROL Systems

for NAVIGATING VESSELS

MARITIME EXAMPLES OF APPLICATIONS Data Respons has cutting-edge expertise in the maritime industry and develops solutions for tough and challenging environments. Certified maritime computers and displays Video distribution over ethernet WHY DATA RESPONS? Control systems for broadband at sea In-house design expertise Fibre-optical signal distribution Know-how in maritime certification, environmental stress factors and Solutions for marine automation and control government requirements Video surveillance and monitoring Years of experience delivering embedded solutions adapted to Automated identification systems maritime working environments to worldwide customers Sensor reference platforms Provides rugged and tested products for offshore industry High-tech vessel stabilisation

COMPANY PROFILE 19 Nordic operations Centre

NORDIC Operation centre: Data Respons’ Nordic Operations Centre has highly experienced personnel at its disposal and all the necessary equipment for testing in accordance to EMC, heat, humidity and vibration requirements.

Data Respons’ operations ensures an optimal mix of cost- effective logistics, production, assembly and test.

Data Respons offers a comprehensive Nordic- are used to combine and optimise transporta- testing expertise and has introduced auto- to-Asian value chain, covering all phases for tion either by air or sea. mated testing for products and solutions. The the development and production of embed- Nordic Operations Centre carries out advance ded solutions. Innovation is a joint effort with A key success factor for Data Respons is that testing prior to final shipment to the custo- our customers and the local Data Respons we can deliver the benefits of faster develop- mer. Testing and traceability is an important office and the development and production of ment and production time, reduced cost and part of our total value chain and is vital to our the solution can take place either in Europe or access to the latest technology. Our local inn- business concept. Asia, depending on our customer’s needs and ovation and world-class production is the ma- demands. Data Respons is certified according jor benefit for our customers. Data Respons For low volume and high-complex solutions, to the ISO 9001 Quality Standard, and the becomes a stepping stone into Asia for our the Nordic Operations Centre is setup with entire operation complies with this. customers, where our presence ensures an capability for our customers together with our optimal synthesis of local innovation, global Nordic EMS partners to provide a complete WORLD CLASS PRODUCTION in asia production and cost effective logistics. production, assembly and test. Service and Data Respons’ Taiwan office is responsible for repairs are provided by skilled technicians in logistics, project management, quality assu- nordic operations centre close cooperation with our partners in Asia rance and sourcing and works daily with our Data Respons’ Nordic Operations Centre has and Nordic EMS partners. The Nordic Opera- offices in Europe as well as with our Asian highly skilled personnel within purchasing, tions Centre also has the expertise and equip- partners. Progress on time-critical processes at logistics, high level assembly and has all the ment available for development tests and our Asian partner is monitored by our Taipei necessary equipment for testing in accordance pre-certification tests for consultancy services office on an hour-by-hour basis to ensure that to customer functionality, burn-in, and envi- and customers in other countries. A team of no issue occurs that would affect our delivery ronmental stress screening. Data Respons has experienced engineers are available to assist performance. International freight providers made a strategic commitment to enhance its for pre-certification tests within sectors such

20 COMPANY PROFILE Asian operations Centre

Europe or Asia: Development and production of the solution takes place either in Europe or Asia depending on our customer’s needs and demands.

as automotive, consumer, marine, medical, defence, subsea and telecom. “If the systems pass our tests here, it’s a good indication that they will cope with the tests for final certification,” says Ingvild WHY DATA RESPONS? Johansen, OEM Solution Department Manager. ”In the event that a customer’s system fails to pass the tests, Data Respons can pro- SPEED vide rapid assistance in identifying the problems as well as access to Local presence and strategic partnerships reduce the resources to resolve them”. overall time-to-market. With over 450 engineers, we can help reach a solution faster. Expansion in Asia Data Respons has established long-term strategic partnerships with INNOVATION our global partners, primarily located in Asia. The Asian partnership Access to the primary area for embedded technology in model has been developed over a period of ten years and an impor- the world, highly skilled expertise and working with dif- tant milestone was reached in 2007 when Data Respons opened an ferent industries drives our innovation. office in Taiwan. QUALITY Data Respons has expanded further into Asia with an office in High-level project management and quality assurance Shanghai, China. Data Respons’ Shanghai office is located in the measures, tried-and-tested industrial computer products Zhangjiang Hi-Tech Park, one of the most successful industrial areas and the expertise and engineers our customers need en- in Shanghai. Where our Taipei office is focusing on OEM and Part- sures top quality. ners, the Shanghai office will focus on delivering project support through subcontractors. COST IMPROVEMENTS Close and long-term relationships with our customers, Both offices play a key role in many of our large-scale solutions de- partners and Nordic Operations Centre ensure cost liveries and will continue to be the bridge that connects our local savings and an Asian high-volume production set-up offices to our strategic partners. provides a better cost-benefit ratio.

COMPANY PROFILE 21 PEOPLE AND CULTURE

PLAY HARD: Sporting activities have always been an important part of Data Respons. There is a long and proud tradition of participating together in sporting events, from biking to bandy.

A tremendous thirst for knowledge, the will to succeed and a burning passion for embedded solutions characterises our employees.

Data Respons has a combination of technol- humanitarian WORK ogy, the best engineering minds in the indus- Since 1998 Data Respons has cooperated try and committed sales teams. Engineers, with the humanitarian organisation “On Own OUR VALUES sales, operations and the administration Feet”, which works with children in war-torn work closely together, resulting in a custom- countries. The motto of the organisation is RESPONSIBILITY er-focused approach and a strong corporate “Helping children help themselves”, with Helping colleagues, getting culture built on shared attitudes and values. the focus on empowering children to reach involved, showing enthusiasm their goals. Each year Data Respons sends We have an experienced, pulsating and crea- out hand-drawn Christmas cards the children and being loyal. tive social environment. Team spirit and a make. The donated funds are used to sup- good sense of humour are highly valued port or build health institutions and schools TO PERFORM qualities. A little madness and wild ideas are for children. Having an underlying will to part of the innovative environment. Office corridors and development labs are more succeed in everything we do. likely than not buzzing with professional dis- Desire to acquire new knowledge cussions. We share knowledge and initiatives and exploring new ways to for improvement – both within and outside achieve our aim to be the best our own areas of expertise. at what we do. WORK HARD – PLAY HARD In addition to our professional community, being GENEROUS sporting activities and social gatherings Open-minded, inclusive and have always been an important part of Data learning-based attitude and Respons. There is a long and proud tradition culture. of participating together in sporting events, from biking to bandy. Data Respons’ offices often have after-work get-togethers and HAVING FUN cultural happenings. Our corporate band Crazy, non-standard ideas are frequently plays at parties and recruiting valued. A good laugh and a events. These activities are based on one of sense of humour bring energy. Data Respons’ values – having fun. christmas CARDS: Data Respons sends out hand-drawn cards the children make.

22 COMPANY PROFILE PEOPLE AND CULTURE

passion for embedded solutions

COMPANY PROFILE 23 a smarter solution starts from inside

MAIN OFFICES

GROUP HQ DENMARK Data Respons ASA Data Respons A/S Sandviksveien 26 Smedeholm 10 NO-1363 Høvik, Norway DK-2730 Herlev Tel.: +47 67 11 20 00 Tel.: +45 88 32 75 00 [email protected] [email protected] GERMANY NORWAY Data Respons GmbH Data Respons Norge AS Amalienbadstr. 41, Bau 53 Sandviksveien 26 DE-76227 Karlsruhe NO-1363 Høvik Tel.: +49 721 480 887 10 Tel.: +47 67 11 20 00 [email protected] [email protected]

SWEDEN TAIWAN CHINA Data Respons AB Data Respons ASA Data Respons ASA Jan Stenbecks Torg 17, III 18F-6 NO. 738, 300 Fang Chun Rd. SE-164 40 Kista Chung-Cheng Road, Zhangjiang Hi-Tech Park Tel.: +46 8 501 688 00 Chung-Ho, New Taipei Pudong New Area, Shanghai, [email protected] Tel.: +886 2 8226 2150 Tel.: +86 21 51 32 89 88 www.datarespons.com