Pennsylvania Convention Center Expansion 23 and Hotel Development

Home , Aramark, Charming Shoppes, Convention center, Philadelphia Marathon, Rohm and Haas, Urban Outfitters

THE r OF PHILADELPHIAPowe AS AN EVENT HOST DESTINATION

SPECIAL REPORT DEVELOPED BY

1 2 TABLE OF CONTENTS

4 INTRODUCTION 6 EVENT PRODUCER TESTIMONIALS 8 EXECUTIVE SUMMARY 12 PHILADELPHIA EVENT INDUSTRY PROFILE

GREATER PHILADELPHIA AREA PROFESSIONAL 16 AND ECONOMIC DEMOGRAPHICS 20 PHILADELPHIA ACCESSIBILITY 22 NEW PROGRAMS FOR EVENT PRODUCERS

PENNSYLVANIA CONVENTION CENTER EXPANSION 23 AND HOTEL DEVELOPMENT

33 SITE-SELECTION TRENDS SURVEY

ABOUT THE PHILADELPHIA CONVENTION & VISITORS BUREAU 37 & PENNSYLVANIA CONVENTION CENTER AUTHORITY

3 1 INTRODUCTION

Philadelphia is one of the most exciting, urban chic cities in the world and thriving as a smart place to live, work, visit and prosper. The City is situated in the middle of the nation’s Northeast power corridor between New York City and Washington D.C., and 40% of the U.S. population is within a one-day drive. Philadelphia is also an accessible city. Center City, Philadelphia’s downtown, is one of the most compact and walk-able tourism and convention districts in the nation, with 8,500 hotel rooms within a fifteen-minute walk to the Pennsylvania Convention Center.

Philadelphia’s economy is highly educational and knowledge-based. It is one of the leading regions for the Life Sci- ences, Energy and Financial Services industries. Within a 200-mile radius of Greater Philadelphia is a GDP equivalent to the world’s 5th largest economy.

The city has invested significantly in the convention, exhibition and meetings industry. In March 2011, the $787 million expansion of the Pennsylvania Convention Center was unveiled. The Convention Center’s expansion increases total meeting and exhibit space by more than 60 percent. The expanded Pennsylvania Convention Center located in the heart of downtown, is now the 14th largest convention center in the U.S., with the largest contiguous exhibit space in the Northeast (528,000 square feet), the largest convention center ballroom on the East Coast (55,400 square feet), and 79 meeting rooms.

This special report THE POWER OF PHILADELPHIA has been developed by EXPO Magazine to highlight the strength and value of Philadelphia as a major convention, exhibition and meeting host city and provide event producers with analysis of current site-selection trends and best practices. The report covers the following:

The size & scope of Information on new How convention, Philadelphia’s venue expansion, exhibition and professional & hotel & other meeting planners economic developments in are selecting demographics.1 the city.2 cities today.3 The report highlights Philadelphia’s leadership in various industry sectors and place as a top-tier event host city in North America.

4 INTRODUCTION

5 2 EVENT PRODUCER TESTIMONIALS The strategic location of Philadelphia, in the heart of the Northeast corridor, coupled with the City’s affordability and accessibility, allowed us to grow show attendance, conference attendance, booth space sales, exhibitor participation, renewal rates, and overall customer satisfaction in our event.

Kerry Gumas President & CEO Questex

The city of Philadelphia is an ideal destination for any type of meeting or convention. The American College of Physicians has planned numerous Annual Conventions in the Pennsylvania Convention Center. Philadelphia has a winning combination to offer planners, in terms of location, accessibility, history, culture, dining, hotels and convention services, not to mention the wonderful facilities at the Pennsylvania Convention Center. Philadelphia truly has the whole package.

Bobbie Turner Director Convention and Meeting Services American College of Physicians

6 EVENT PRODUCER TESTIMONIALS

Nothing says innovation more than Philadelphia! The professionalism and partnership we’ve found in the Philadelphia hospitality community makes it a real pleasure to bring our annual conference to the City of Brotherly Love again and again. From world-class restaurants and nightlife to great hotels and iconic history, our attendees have a great time discovering (and rediscovering) everything that Philly has to offer.

Donella Evoniuk Senior Director, Conference Services International Society for Technology in Education (ISTE)

From the planning process to on-site execution, our meeting was an all-around success! The Philadelphia team really stepped up to the plate for our staff and our delegates to make this Summit work.

Ron Mickey General Manager, Marketing Programs SunGuard Higher Education

7 3

Philadelphia is one of the leading cities in the world. Located in between New York City and Washington D.C.,

40% of the U.S. population is within a day’s drive.

Philadelphia’s downtown, known as Center City, is one of the most accessible, compact tourism and convention areas in the nation with the following number of hotel rooms close to the Pennsylvania Convention Center:

hotel rooms within a 3,600 two-minute walk. 6,400 hotel rooms within a 10-minute walk.

hotel rooms within 8,500 a 15-minute walk. hotel rooms within 10,700 a 10-minute drive. 17,200-plus hotel rooms within a 30-minute drive. 8 Traveling to Philadelphia is only one hour and 20 minutes from New York City and 1 hour and 45 minutes from Washington, D.C. via Amtrak’s Acela Express line. Thirty airlines serve Philadelphia International Airport providing 625 daily nonstop flights to and from 121 domestic and 36 international destinations.

The region is particularly strong in a number of knowledge-based industry sectors, including Life Sciences, Chemicals, Financial Services and Information Technology. In fact, the region’s Life Sciences sector was ranked #2 in the nation by the Milken Institute in 2009.

QUICK PHILADELPHIA STATS 1,547,297 population. 3rd most populous downtown in the U.S. 46 million people live in a 200-mile radius of the City. hotel rooms within a 10-minute walk. 12th most international-visited city in the nation. 101 colleges & universities in the region. Within a 200-mile radius of Greater Philadelphia is a GDP hotel rooms within equivalent to the world’s 5th largest economy. a 10-minute drive. The Greater Philadelphia region is the BASE FOR OVER 100 FORTUNE 500 COMPANIES located within a 200-mile radius of the City.

In 2009, the City drew 36.6 MILLION VISITORS and was the FASTEST-GROWING DESTINATION FOR INTERNATIONAL TRAVELERS among the top 20 U.S. markets.

9 SITE-SELECTION TRENDS SURVEY

Key findings from the EXPO Magazine and Philadelphia CVB survey of convention, exhibition and meeting planners on site-selection trends are provided here.

Importance of Affordability, Accessibility and Demographics to Site-Selection Decisions1

90% 84% 80% 80% 70% 60% 50% 38% 40% 30% 20% 10% 0%

Affordability Travel/Transportation Business Access Demographics

Source: EXPO Research

THE TOP FACTORS TO EVENT PRODUCERS WHEN SELECTING HOST CITIES INCLUDE: Hotel room prices: according to 90% of event producers Availability of open dates: 79% Hotel room quality: 79% Hotel room availability: 74% Convention center and exhibition hall size/quality: 72% Airport capacity and airfares: 69% Hotel block attrition policies: 66% Quality of area near the venue/HQ hotel: 64% Proximity of HQ hotel(s) to the convention center: 64% Accessibility and walkability: 57%

1 Event producers that selected “Extremely important, critical/Very important”.

10 11 PHILADELPHIA EVENT INDUSTRY 4 PROFILE

Overall, the Philadelphia Convention & Visitors Bureau (PCVB) currently has booked $2.7 Billion in expansion business.

Convention and Meeting Market Segments PHILADELPHIA’S CONVENTION AND MEETING SECTOR IS A LEADER IN HOST- ING LIFE SCIENCES AND MEDICAL EVENTS, ALONG WITH TRADESHOWS. THE CITY’S SHARE OF MARKET BY NUMBER OF EVENTS IS PROVIDED BELOW.

50% 48% 45% 40% 35% 30% 25% 20% 16% 16% 15% 12% 10% 5% 5% 3% 0%

Life Trade Government Religious Corporate Other Sciences Association

Source: Philadelphia Convention & Visitors Bureau

12 Strong Attendance at Recent Philadelphia Conventions In October 2009, the American College of Rheumatology (ACR) and Infectious Disease Society of America (IDSA) conventions were both held at the Pennsylvania Convention Center and the events tied or set attendance records. The ACR, celebrating its 75th anniversary, tied the record it set in 2008 with 14,900 attendees from around the world. This show was followed by IDSA which experienced larger-than-expected international attendees and record attendance. These events were followed by the American Public Health Association, which held its 137th Annual Meeting at the Pennsylvania Convention Center, with 10,500 attendees.

In June 2010, the National Athletic Trainers Association (NATA) drew a record number of attendees – 11,666 – to their annual convention held in Philadelphia. In late June and early July, the Barbershop Harmony Society, also held at the Pennsylvania Convention Center, saw an increase of more than 20 percent over the 2009 convention in Anaheim, CA.

Philadelphia’s 2011 Major Citywide Conventions

CONVENTION ATTENDANCE American Bus Association 3,000 Buyers Market of American Craft 8,000 National Association of Student Personnel Administrators 3,000 Association of periOperative Registered Nurses 14,000 Association of College & Research Libraries 4,200 Office of Brownfields and Land Revitalization 5,000 Council On Foundations 2,200 American Occupational Therapy Association 5,000 World Spirit Federation 5,000 American Transplant Congress 5,000 American Association for Thoracic Surgery 4,800 LIGHTFAIR INTERNATIONAL 23,000 Special Libraries Association 8,000 International Society for Technology in Education 10,000 Jesus Awakening Movement in America 10,000 American Association of Law Libraries 2,500 National Association of Black Journalists 3,900 APCO International, Inc. 4,000 National Association of Insurance Commissioners 1,500 American Association of Oral & Maxillofacial Surgeons 6,500 True Value Company 20,000 Council of Supply Chain Management Professionals 3,200 Educause 5,000 National Safety Council 14,000 American Society of Nephrology 12,000 Philadelphia Marathon 2012 20,000 National Association of Independent Schools 3,000

Source: Philadelphia Convention & Visitors Bureau

13 Philadelphia will host the Large Show Roundtable and SISO Executive Conference in 2012.

Philadelphia’s 2012 Major Citywide Conventions CONVENTION ATTENDANCE Archaeological Institute of America/American Philological Association Joint Annual Meeting of AIA & APA 2012 5,000 US Lacrosse 2012 National Convention 5,000 Buyers Market of American Craft February Show 2012 8,000 National Association of School Psychologists 2012 Annual National Convention 4,500 Medical Exchange, LLC 2012 C3 18,000 Public Library Association National Conference 8,000 Association for Supervision & Curriculum Development 2012 Annual National Convention 15,000 Teachers of English to Speakers of Other Languages 2012 TESOL Annual Convention & Exposition 7,000 American Association of Collegiate Registrars and Admissions Officers 2012 National Convention 2,500 Risk and Insurance Management Society, Inc. 2012 Annual Conference & Exhibition 11,000 4Life Research USA, LLC 4Life 2012 International Convention 6,000 National Council of Teachers of Mathematics 2012 Education Association Annual Convention 20,000 American Psychiatric Association Annual Meeting 20,000 Canon Communications, LLC 2012 MD&M East 25,000 American Association of Clinical Endocrinologists 2012 AACE Annual Conference 2,200 American Diabetes Association Annual Meeting, Central Council and Scientific Sessions 13,000 Academy of General Dentistry 2012 Annual Meeting 4,000 Drug Information Association Annual June National Convention 8,000 American Contract Bridge League Annual Meeting 1,500 International Association of Fire Fighters 2012 IAFF Biennial Convention 3,500 National Court Reporters Association Annual Summer National Convention 1,500 AVID Center 2012 Summer Institute 1,800 American Chemical Society 2012 ACS National Meeting 15,000 ASIS International ASIS 2012 25,000 Society for Healthcare Strategy and Market Development 2012 Annual Meeting 1,000 American Dietetic Association Food and Nutrition Conference & Expo 12,400 American Academy of Family Physicians Scientific Assembly 21,000 Rockwell Automation 2012 Automation Fair 10,000 American Council on the Teaching of Foreign Languages 2012 Annual Convention & World Languages Expo 7,000 Philadelphia Marathon 2012 20,000 Army Navy Weekend 2012 10,000

Source: Philadelphia Convention & Visitors Bureau

14 Airline Crew 2010 Philadelphia 4% 3% Government Center City Hotel 31% Market Mix Commercial

35% Conventions and Groups

30% Source: PKF Consulting & Smith Travel Research Individual Leisure

Since 1993, conventions/ groups have averaged 40% of hotel demand in Center City Philadelphia.

15 GREATER PHILADELPHIA AREA PROFESSIONAL AND ECONOMIC 5DEMOGRAPHICS

This section of the report provides information on the Greater Philadelphia region’s professional and economic demographics and a profile of the Life Sciences industry based in the area.

Quick Facts About Greater Philadelphia GREATER PHILADELPHIA HAS: Total 2010 population of the region: 6.2 million people. 5th largest metropolitan region in the U.S. population. Total employment in 2010: 2.9 million jobs. 2nd largest region on the East Coast in terms of employment and population. Within a 200-mile radius of Greater Philadelphia is a GDP equivalent to the world’s 5th largest economy. Gross metro product of $369.33 billion in 2010; 7th highest gross metro product. A total of 46.1 million persons reside within 200 miles of downtown Philadelphia, 2nd highest among 12 cities analyzed and second only to New York City’s total of 48.9 million. Total income within a 200-mile radius of downtown Philadelphia in 2009: $1,461 billion, ranked 2nd among the 12 largest MSAs; 5th largest total personal income. 4th largest media market. Total retail sales of $85.9 billion in 2009. 101 colleges and universities. Ranked top for current impact in the Life Science industry by the Milken Institute in 2009. The region was recently selected among America’s top business destinations by Business Facilities magazine.

THE CITY OF PHILADELPHIA: 1,547,297 local population in the City in 2009. 3rd most populous downtown in the U.S. 12th most international-visited city in the nation. 625 daily nonstop flights to121 domestic and 36 international destinations at Philadelphia International Airport. West coast, Europe, and South America accessible via non-stop 6-hour flights. Philadelphia’s Amtrak station is the third busiest in the country. Home to three major shipping ports, including one of the very few directly served by three Class I railroads.

16 LIFESTYLE RANKINGS: About Inc. rated Philadelphia as one of the top walking cities in the U.S. Bicycling magazine rated Philadelphia as a runner-up as best cycling city in the U.S. Forbes magazine ranked downtown Philadelphia as one of the top places for singles. Downtown Philadelphia ranked number six by Sperlings Best Places, Best Cities for seniors.

Sources: Greater Philadelphia Chamber of Commerce; U.S. Census Bureau, 2008 Population Estimates. 2009 Q1 ACCRA. Bureau of Economic Analysis, 2009. The Role of Metro Areas in the U.S. Economy. The U.S. Conference of Mayors, 2006. National Association of Home Builders/Wells Fargo Bank, March 2009. Studley Report, 4Q 2005. Grubb and Ellis, March 2009. Global Insights–Spring 2009 Forecast; Bureau of Labor Statistics, 2009.

Greater Philadelphia is home to a significant number ofFortune 1000 companies.

Fortune 1000 Companies in Greater Philadelphia COMPANY RANK REVENUES IN MILLIONS AmerisourceBergen 24 71,789 Comcast 59 35,756 Sunoco 78 29,630 DuPont 86 27,328 Cigna 129 18,414 Aramark 189 12,297 Lincoln National 256 9,071 NRG Energy 263 8,952 Crown Holdings 289 7,938 Campbell Soup 299 7,586 UGI 369 5,737 Sun Guard 380 5,508 Universal Health Services 403 5,202 Unisys 452 4,597 Airgas 474 4,349 Burlington Coat Factory 559 3,571 VWR Funding 561 3,561 PHH 638 3,033 FMC 667 2,826 Church & Dwight 723 2,520 Cephalon 781 2,192 Ametek 797 2,098 Charming Shoppes 810 2,064 Vishay Intertechnology 816 2,042 Teleflex 831 2,001 Covance 846 1,962 Urban Outfitters 852 1,937 Pep Boys 860 1,910 Toll Brothers 914 1,755

Source: Fortune Magazine, 2010

17 Greater Philadelphia’s Life Sciences Industry Profile A study released in May 2009 by the Milken Institute on the state of Life Sciences* in the country gave the region an overall number two ranking for its impact as a Life Sciences sector, noting that 15% of all economic activity and one out of every six jobs in the region can be attributed to this industry. Located within a two-hour drive of Philadelphia are 80% of the world’s largest pharmaceutical and biomedical firms.

The Milken Study also concluded that the biotech and pharmaceutical industries employ more than 500,000 people, either directly or indirectly, in New Jersey, Pennsylvania and Delaware. The area’s large concentration of medical schools and hospitals ranks second in the country, producing one of every five physicians in the United States.

Life Sciences comprise 50% of all meetings and conventions held in the Pennsylvania Convention Center and 30 Center City hotels, including medical, nursing, biotechnology, pharmaceutical, health care, venture capital and more. This has supported the creation of the Greater Philadelphia Life Sciences Congress, a division of the Philadelphia Convention & Visitors Bureau, dedicated to branding the greater Philadelphia region as “America’s Life Sciences Meetings Destination.”

Furthermore, Philadelphia is also considered the “Birthplace of American Medicine” – with the nation’s first hospital, medical school, children’s hospital, pharmacy school and medical library.

CONSIDER THAT GREATER PHILADELPHIA IS HOME TO: Four times the national concentration of pharmaceutical manufacturing facilities. 101 colleges and universities with life science curriculums and graduates. 2,204 certificates and degrees were awarded in biological and biomedical sciences in Greater Philadelphia in 2006/07. Close proximity to regulatory agencies in Washington, D.C. and finance and capital markets in New York City. The Greater Philadelphia Life Sciences cluster was responsible for generating 380,000 jobs, $20.2 billion in earnings, and $39.7 billion in output in 2007.

Source: www.selectgreaterphiladelphia.com *The Life Sciences as defined in the 2009 Milken Report include pharmaceuticals, biotechnology, medical devices, health care services and supporting industries.

18 Higher Education Philadelphia is a national leader in undergraduate degrees per capita and is 3rd in the nation in advanced degrees per capita. There are more than 101 colleges and universities in the Greater Philadelphia region. The region is fourth in enrollment and degrees awarded, second in bachelor degrees awarded and third in doctoral and advanced certificates and degrees awarded.

Corporate Sector Business Facilities magazine recently selected the Greater Philadelphia region among America’s top business destinations. There are 330 Fortune 500 companies with a presence in the region, 29 Fortune 1000 companies headquartered in the region, and six Fortune 500 companies headquartered in Philadelphia – Sunoco, Comcast, Cigna, Aramark, Crown Holdings and Sovereign Bancorp. Showing the diversity of the Philadelphia business community are companies like Urban Outfitters, Pfizer/Wyeth, Rohm and Haas and Pep Boys. In addition, more than 645 internationally headquartered companies have located an office or facility in the region, representing 37 countries.

Entrepreneurship and the Creative Sector Approximately $3.65 billion in venture capital has been invested in companies in the region in the past five years. Philadelphia is home to non-profits providing technical and business development services to startup and emerging-stage companies. BioStrategy Partners, for example, trains and prepares the next generation of life sciences leaders in the Philadelphia region, especially first time entrepreneurs and other local organizations.

Other local organizations that support early-stage companies include Ben Franklin Technology Partners, which was awarded the International Economic Development Council’s Technology Based Economic Development Award in October 2008, and the University City Science Center, the largest urban research park in the U.S with two million square feet of wet labs, office and retail space. It has incubated 350 companies, providing services ranging from mentoring to incubator space with fully-equipped laboratories.

Table 31 restaurant at the Comcast Center 19

PHILADELPHIA 6 ACCESSIBILITY Philadelphia is within a one-day drive of 40% of the U.S. population. The city is located one hour and 20 minutes from New York City and 1 hour and 45 minutes from Washington, D.C. via Amtrak’s Acela Express line. Thirty airlines serve Philadelphia International Airport, providing 625 daily nonstop flights to 121 domestic and 36 international destinations. As the 18th busiest airport in the world, Philadelphia Inter- national Airport services more than 31 million passengers a year from more than 120 cities worldwide. A $5 billion expansion of Philadelphia International Airport that includes a new runway, improvements to existing runways and other projects, and span more than a decade, was just approved by the Federal Aviation Administration. A taxi ride from the airport to the city center is 20-minutes or SEPTA’s Airport Line provides direct access from the airport to Market East station where you’ll find the Convention Center. If you take Amtrak, you can show your ticket and take a free ride to Market East station, the Convention Center stop.

Pennsylvania Convention Center Accessibility to Hotels CENTER CITY IS ONE OF THE MOST COMPACT TOURISM AND CONVENTION CITIES IN THE NATION WITH THE FOLLOWING NUMBER OF HOTEL ROOMS CLOSE TO THE PENNSYLVANIA CONVENTION CENTER: 3,600 hotel rooms within a two-minute walk. 6,400 hotel rooms within a 10-minute walk. 8,500 hotel rooms within a 15-minute walk. 10,700 hotel rooms within a 10-minute drive. 17,200-plus hotel rooms are within a 30-minute drive of the Pennsylvania Convention Center.

International Visitors In 2008, the region hosted a record-breaking 710,000 international visitors, an increase of 29% from 2007, according to the U.S. Department of Commerce Office of Travel and Tourism. In addition to the Western European travelers, Philadelphia is seeing growth in travelers from China, Korea and South America – even without direct air from those destinations.

International Visitors Ranked by Spending in Philadelphia 2009 1. United Kingdom 5. South Korea 9. Italy 13. Belgium 2. France 6. Japan 10. Ireland 14. The Netherlands 3. Germany 7. Brazil 11. India 15. Austria 4. China 8. Spain 12. Australia

Source: Visa Corporation and Econsult Corporation

20 Hotel Rates In 2010, average daily rates at Center City Philadelphia’s hotels were $145.33. Occupancy finished at 72%. Below is a chart of the ADRs for Philadelphia’s northeast competitive set: CITY ADR OCCUPANCY Philadelphia $145.33 72% Boston $190.94 78% Washington, DC $203.67 76% New York City $251.86 86%

Source: PKF Consulting & Smith Travel Research

Hotel Brands Westin Marriott Hilton Crowne Plaza Sheraton Loews Hampton Inn & Suites Comfort Inn Ritz-Carlton Le Meridien Four Points Best Western Residence Inn Kimpton Four Seasons AKA Omni Hyatt Embassy Suites Holiday Inn Doubletree

NEW PROGRAMS FOR EVENT 7PRODUCERS

SPECIAL PROMOTION AND MARKETING PROGRAMS FOR EVENT PRODUCERS PROVIDED BY THE PHILADELPHIA CVB INCLUDE: • Multi-year , bundled citywide savings so you can do more with less! • Data-mining services that generate attendance by providing clients with information about industries, companies and key decision-makers in their field. • Hosting educational seminars and assisting meeting planners on how to better utilize social media for business communications. • Plan•it Philly, an easy-to-use online planning tool, helps short-term meeting planners and exhibitors find space for their meetings and special events in Philadelphia by answering just five simple questions. • Enhanced attendance-building programs and content online and offline through collabora- tion with Select Greater Philadelphia and local universities. • Creating discounted hotel packages with AC Reservations for visitors coming to Philadelphia for PCVB-booked sporting and special events. • Micro-websites for attendance and awareness-building to educate clients and attendees on destination appeal with upcoming events and encourage attendees to explore the city. • Find Your Philly™, a mobile App designed to make exploring Philadelphia and the Pennsyl- vania Convention Center unique and fun built on the SCVNGR platform. • Three Congresses (Life Sciences, Multicultural and Sports) connect clients with new potential attendees, speakers and sponsors in the region. Online tools package resources focusing on speakers, businesses, volunteers, media, promotional DVDs and collateral. • Extensive marketing communications support, including social media planning and local media consultation. • Internationally friendly tools, including websites and visitors guides available in 11 international languages; more than any other city.

22 PENNSYLVANIA CONVENTION CENTER EXPANSION AND 8 HOTEL DEVELOPMENT Pennsylvania Convention Center Expansion The $787 million expansion of the Pennsylvania Convention Center just opened in March 2011. The Conven- tion Center’s expansion has increased meeting and exhibit space by 62 percent, allowing two conventions to hold their events simultaneously, and large industry tradeshows.

WITH A MAJOR COMMITMENT TO CUSTOMER SERVICE, THE EXPANDED PENNSYLVANIA CONVENTION CENTER, THE LARGEST PUBLIC PROJECT IN THE COMMONWEALTH OF PENNSYLVANIA’S HISTORY, IN THE HEART OF DOWN- TOWN PHILADELPHIA, WILL PROVIDE: 1 million sq. ft. of saleable space. The largest contiguous exhibit space in the Northeast (528,000 square feet). The largest convention center ballroom on the East Coast (55,400 square feet). 79 meeting rooms. The expanded venue is now the 14th largest convention center in the U.S.

Pennsylvania Convention Center Expansion VENUE NOW OPEN! Exhibit Space 679,000 sq. ft Main Level 528,000 sq. ft. (contiguous) Street Level 151,000 sq. ft. Halls 7 Terrace Ballroom 55,400 sq. ft. Grand Ballroom 32,000 sq. ft. Grand Hall 35,000 sq. ft. Broad Street Atrium 23,400 sq. ft. Meeting Rooms 79* Meeting Space 151,956 sq. ft.**

* includes Ballroom & Terrace Ballroom Breakouts ** does not include ballrooms

Technology at the Convention Center • Wi-Fi services in the Grand Hall, ballrooms, exhibit spaces and meeting rooms. Free Wi-Fi in all public concourses. • In-house meeting room audio-visual services include: house sound, lighting and video options. • HD digital signage throughout the building and wireless access splash pages can generate sponsorship and advertising revenue. • High-speed/high-density 802.11N Cisco access points, CAT 6 and fiber drops supporting multiple VLANS running on our 10GB Cisco backbone for show networks, registration, internet cafes and video distribution. • Real-time audience response results build into your presentation.

24 [ KEY Back of House Entrances C Concession Stand World Premiere 2011 Exhibit Halls D Dressing Rooms Meeting Rooms E Elevator The Pennsylvania Ballrooms FE Freight Elevator Shops F Fire Hose Conne Public Areas R Restrooms ConvenTion CenTer Stair, Elevator, Escalator T Ticket Offices original & exPansion FloorPlans Loading Dock Columns House Storage Telephone [ Offices Water Fountain

Terrace Ballroom

OVERLOOK TO EXHIBIT HALLS

Ballroom

OVERLOOK TO GRAND HALL

Exhibit Hall A Exhibit Hall B Exhibit Hall C Reading Terminal Exhibit Hall D Headhouse Exhibit Hall E Grand Hall

11th Street

Race Street Exhibit Hall F 12th Street

Reading 13th Street Reading Terminal Headhouse Exhibit Terminal Market Philadelphia Marriott Hall G SEPTA Market Street East Arch Street Public Transit Station

Broad Street Atrium Filbert Street The Gallery Shopping Center

Broad Street

Market Street

25 CAPACITIES

26 100 LEVEL STREET ACCESS

Race Street

DRIVE-IN RAMP

SE 4 Loading Docks 5 Loading Docks 10 Loading Docks DRIVE-IN RAMP Exhibit Hall G Race Street Race Street

DRIVE-IN RAMP FE FE

SE 4 Loading Docks 5 Loading Docks 10 Loading Docks DRIVE-IN RAMP SE R R DRIVE-IN RAMP FE Exhibit Hall G RR C RR

SE DRIVE-IN RAMP SE 4 Loading Docks 5 Loading Docks 10 Loading Docks Auditorium FE FE Exhibit Hall G SE R R Lecture FE RR C RR RR Hall 114 SE Auditorium FE Kitchen Lecture 101 FE SE R R RR Hall 114 Kitchen 101 RR C RR

123 124 125 FE

123 124 125 SE 12th Street Auditorium 12th Street 11th Street 13th Street 11th Street 13th Street S Lecture S RR Hall 114 F F F R R Kitchen 101 F F F Broad Street Atrium Exhibit Hall F

123 124 125 R R Broad Street Atrium S R R Exhibit Hall F 12th Street 13th Street 104 11th Street S R R R R F F F 111 105 S R R 111 F F F R R B A A Broad Street Atrium RR B 105 Exhibit Hall F TAXI LANE

Broad Street 104 R R S E R R R R 107 109 111 105 E 111 104 F F F BA BA B AB B A E 126 119 A 109 108 107 R R B Ticket R R R R A A RR B R 105 R Offices T FE 111 105 111 SE SE SE RR SE EE RR RR SE SE RFE R F F S T F RR E TAXI LANE E Broad Street B A A RR B 105 S S S TAXI LANE E Broad Street 107 E 109 107

E 109 E

BA BA B AB B A 126 119 A 109 108 107 Arch Street

E BA BA B AB B A E 126 119 A 109 108 107 Ticket Ticket T R R R R R R R R OfficesOffices T FEFE SE SE SE SE SE RREE SE EE RR RR SE RR SESE SERFE R RFE R SS T SE RR SE RR RR RR E T E E E S S S S S S

Reading Terminal Market Arch Street Arch Street

N Filbert Street [ 100 level

KEY Back of House Reading Terminal Market

Reading Terminal Headhouse Entrances C Concession Stand World Premiere 2011 Exhibit Halls D Dressing Rooms • Philadelphia Marriott Meeting Rooms E Elevator • SEPTA Market East Public Transit Station Ballrooms FE Freight Elevator The Pennsylvania • The Gallery Shopping Center Shops F Fire Hose Conne Reading Terminal Market

Public Areas R Restrooms ConvenTion CenTer Stair, Elevator, Escalator T Ticket Offices original & exPansion FloorPlans Loading Dock Columns House Storage Telephone Filbert Street OfficesN Water Fountain [ [ 100 level

Market Street

KEY Back of House Reading Terminal Headhouse Entrances C Concession Stand World Premiere 2011 • Philadelphia Marriott Exhibit Halls N D Dressing Rooms Filbert Street Meeting Rooms E Elevator • SEPTA Market East Public Transit Station [ 100 level Ballrooms FE Freight Elevator The Pennsylvania • The Gallery Shopping Center Shops F Fire Hose Conne Public Areas R Restrooms ConvenTion CenTerKEY Stair, Elevator, BackEscalator of HouseT Ticket Offices Loading Dock Columns Reading Terminal Headhouse original & exPansion FloorPlans Entrances C Concession Stand World Premiere 2011 House Storage Telephone Exhibit Halls Offices D Dressing Rooms Water Fountain • Philadelphia Marriott [ Meeting Rooms E Elevator • SEPTA Market East Public Transit Station Ballrooms FE Freight Elevator Market Street The Pennsylvania • The Gallery Shopping Center Shops F Fire Hose Conne Public Areas R Restrooms ConvenTion CenTer Stair, Elevator, Escalator T Ticket Offices original & exPansion FloorPlans Loading Dock Columns House Storage Telephone [ Offices Water Fountain Market Street

27 200 LEVEL EXHIBITION HALL Vine Street Ramp DRIVE-IN RAMP DRIVE-IN RAMP DRIVE-IN RAMP DRIVE-IN RAMP

SE DRIVE-IN FE R 13 Loading Docks 6 Loading Docks 8 Loading Docks 14 Loading Docks R Vine Street Ramp SE FE FE FE R R C RR Race RR Street C C RR C DRIVE-IN RAMP DRIVE-IN RAMP DRIVE-IN RAMP DRIVE-IN RAMP F F DRIVE-IN RAMP SE DRIVE-IN SE FE 4 Loading Docks 5 Loading Docks 10 Loading Docks DRIVE-IN RAMP R 13 LoadingExhibit Docks Hall G 6 Loading Docks 8 Loading Docks 14 Loading Docks R S FE FE SE R R FE FE Hall E Prefunction SE FE RR C RR SE F F F F FEF FR R F C F RR Auditorium F RR F C FC RR FC F Lecture RR Hall 114 F F Kitchen 101 123 124 125 12th Street 11th Street 13th Street S Exhibit Hall E Exhibit Hall D Exhibit Hall C Exhibit Hall B F ExhibitF Hall A F S R R Broad Street Atrium Exhibit Hall F Hall E Prefunction F F F F F F F F F F F F F S S R R 104 R R R R 111 105 F F F F F F F F 111 F F F F F FF F B A A Exhibit Hall E Exhibit HallRR D Exhibit Hall C B Exhibit Hall105 B Exhibit Hall A TAXI LANE Broad Street

E 107 109 E S E

BA BA B AB B A E 126 119 A 109 108 107 Ticket R R R R E F F F F F F F F F F Offices T FE F F F SE SE SE RR SE EE RR RR SE SE RFE R S T RR E E F F E F S S S FE FE SE R RE SE R R R SE E E R R R R SE SE RR RR SE SE RR

E SE R R SE E E S E F F ArchS Street S Concierge F S S S BusinessFE Center FE SE R R SE R R R SE E E R R R R SE SE RR RR SE SE RR

E SE R R SE E S S S BRIDGE OVER ARCH ST. Concierge S S Business Center S BRIDGE OVER ARCH ST. Reading Terminal Market

SE SE FE SER R FESE

Filbert Street R N FER R R FE [ 100 level R R

KEY Back of House Reading Terminal Headhouse Entrances C Concession Stand World Premiere 2011 Exhibit Halls D Dressing Rooms • Philadelphia Marriott Meeting Rooms E Elevator • SEPTA Market East Public Transit Station Ballrooms FE Freight Elevator

The Pennsylvania • The Gallery Shopping Center

Shops F Fire Hose Conne Public Areas R Restrooms ConvenTion CenTer Stair, Elevator, Escalator T Ticket Offices original & exPansion FloorPlans Loading Dock Columns FE House Storage Telephone

FE Offices Water Fountain R R

[ SE R R SE R MarketE E StreetR SE R R SE E E N S S [ 200 level N S S [ 200 levelKEY Grand Hall Back of House World Premiere 2011 Entrances C Concession Stand KEY Exhibit Halls D Dressing Rooms Grand Hall Meeting Rooms Back of HouseE Elevator SE SE SE SE The Pennsylvania Entrances BallroomsC Concession StandFE Freight Elevator World Premiere 2011 Exhibit Halls Shops D Dressing RoomsF Fire Hose Conne Public Areas R Restrooms BRIDGE TO PHILADELPHIA MARRIOTT, 1,408 ROOMS ConvenTion CenTer Meeting Rooms Stair, Elevator,E ElevatorEscalator T Ticket Offices SE SE SE SE The Pennsylvaniaoriginal & exPansion FloorPlans Ballrooms Loading DockFE Freight Elevator Columns Shops House StorageF Fire Hose Conne Telephone [ Public Areas Offices R Restrooms Water Fountain BRIDGE TO PHILADELPHIA MARRIOTT, 1,408 ROOMS ConvenTion CenTer Stair, Elevator, Escalator T Ticket Offices original & exPansion FloorPlans Loading Dock Columns House Storage Telephone [ Offices Water Fountain

300 LEVEL

Race Street

DRIVE-IN RAMP

SE 4 Loading Docks 5 Loading Docks 10 Loading Docks DRIVE-IN RAMP Exhibit Hall G

FE FE SE R R FE RR C RR SE Auditorium Lecture RR Hall 114 Kitchen 101 123 124 125 12th Street 11th Street 13th Street S F F F R R Broad Street Atrium Exhibit Hall F

S R R 104 R R R R 111 105 111 F F F B A A RR B 105 TAXI LANE Broad Street

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BA BA B AB B A E 126 119 A 109 108 107 Ticket R R R R Offices T FE SE SE SE RR SE EE RR RR SE SE RFE R S T RR E E

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Arch Street Overlook Bar 304 Overlook B 307 A Bar B 303 A 308309 RR 305306 VIP RR RR 301302 B 307 A 304 B 303 A 300 308309 RR E FE 305306 VIP FE ERR RR 301302 300 E FE FE E Overlook Cafe Free WirelessOverlook Access Cafe

Free ReadingWireless Access Terminal Market Food Court Food Court Food Court Food Court

N FilbertKitchen Street [ 100 level Kitchen

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RR Market Street RR N [ EE

300 level GRAND HALL OVERLOOKING PREFUNCTION KEY RR RR N Back of House [ Entrances C Concession Stand EE

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400 LEVEL

R Race Street R SE R DD DRIVE-IN RAMP FE 5 Loading Docks 10 Loading Docks DRIVE-IN RAMP SE SE 4 Loading Docks D Exhibit Hall G

R FE R FE FE SE SESER R SE R FE RR C RR I DD SE Auditorium FE Lecture SE RR Hall 114 Kitchen 101 D 123 124 125 12th Street 11th Street FE SE 13th Street SE S I F F F II R R Broad Street Atrium Exhibit Hall F

S R R 104 R R R R 111 105 III 111 II F F F B A A RR B 105 TAXI LANE Broad Street

E 107 III 109 E

BA BA B AB B A E 126 119 A 109 108 107 Ticket R R R R Offices T FE IV SE SE SE RR SE EE RR RR SE SE RFE R S T RR E E IV S S S

E Arch Street E E E R E E R SE R SE SE R SE

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N Filbert Street [ 100 level

KEY Back of House Reading Terminal Headhouse Entrances C Concession Stand World Premiere 2011 Exhibit Halls D Dressing Rooms • Philadelphia Marriott

Meeting Rooms E Elevator • SEPTA Market East Public Transit Station Ballrooms FE Freight Elevator The Pennsylvania • The Gallery Shopping Center Shops F Fire Hose Conne

Public Areas R Restrooms ConvenTion CenTer Stair, Elevator, Escalator T Ticket Offices

original & exPansion FloorPlans Loading Dock Columns House Storage Telephone [ Offices Water Fountain Market Street

N [ 400 level KEY N Back of House [ 400 level Entrances C Concession Stand World Premiere 2011 Exhibit Halls D Dressing Rooms Meeting Rooms E Elevator The PennsylvaniaKEY Ballrooms FE Freight Elevator Shops Back of HouseF Fire Hose Conne World Premiere 2011 Entrances Public AreasC Concession StandR Restrooms ConvenTion CenTer Exhibit Halls Stair, Elevator,D EscalatorDressing RoomsT Ticket Offices original & exPansion FloorPlans Meeting Rooms Loading DockE Elevator Columns Ballrooms House StorageFE Freight Elevator Telephone The Pennsylvania Offices Water Fountain [ Shops F Fire Hose Conne Public Areas R Restrooms ConvenTion CenTer Stair, Elevator, Escalator T Ticket Offices original & exPansion FloorPlans Loading Dock Columns House Storage Telephone [ Offices Water Fountain

Impact of the Convention Center Expansion on Civic and Cultural Facilities The expanded Pennsylvania Convention Center is expected to spark growth throughout the Convention Center District and neighborhood, and continue as a catalyst for growth at existing institutions, from Center City hotels and museums, to Temple University. New civic spaces are emerging around the Broad Street entrance to the Convention Center on the Avenue of the Arts (North Broad Street) – from the Penn- sylvania Academy of the Fine Arts (PAFA), and the Lenfest Plaza, which will serve as a cultural gateway to Philadelphia’s Museum Mile and the newly relocated Barnes Foundation collection opening in 2012.

Additional Center City infrastructure improvements include the National Museum of American Jewish History, which opened in November 2010, just a block from the National Constitution Center at 5th and Market streets, and the President’s House, which opened in December 2010. The commemorative, open- air installation marks the site where the nation’s first two presidents, George Washington and John Adams, served their terms of office and began to shape the executive branch of government. However, the most compelling and controversial aspect of the site is that it pays tribute to nine documented enslaved persons of African descent who were part of the Washington household. The inclusion of the topic of enslavement is an addition to the Historic District of Philadelphia that has, to date, been absent or minimized.

New Hotels and Hotel Expansions As Philadelphia has prepared for the expanded Pennsylvania Convention Center new hotel development and renovations continue throughout the City. Here is what is underway, proposed, recently opened and completed, as well as newly renovated.

What’s Planned in the Center City/Downtown • Kimpton Hotels has acquired the Lafayette Building overlooking Independence Hall and is under agreement to convert the 11-story, 195,000-square foot historic building into a 270-room Hotel Monaco. It is expected to open in 2012. Approximately 1,500 additional rooms are expected to open by 2014.

Newly Opened Hotels • Le Méridien Philadelphia, 1421 Arch Street, opened in May 2010. It offers five floors of four-star accommodations; Amuse, a 90-seat restaurant, with a 40-seat bar and lounge at the lobby level; a state-of-the-art business center; high-tech conference rooms; and a grand ballroom. The 202-room hotel features a central atrium courtyard on the 5th floor, boasting a skylight at the crown of its 75- foot ceiling. • The Architect’s Building, a 24-story Art Deco structure, has been converted into Kimpton’s Hotel Palomar Philadelphia. The 230-room hotel, located at 17th and Sansom streets, opened in Octo- ber 2009 to rave reviews and features the restaurant Square 1682. This $92.5 million project is one of the city’s first highly stylized, cosmopolitan boutique hotels and it is the only LEED certified hotel and restaurant in Philadelphia.

31 • AKA Hotel Rittenhouse Square, 18th and Walnut streets, which opened in the fall 2007, sits proudly on what may be Philadelphia’s most bustling corner. The majestic twelve-story has been respectfully transformed with stylish con- temporary interiors, while preserving the building’s magnificent historic façade. With just 84, elegantly-furnished studio, 1 and 2 bedroom suites, most with full kitchens, AKA Rittenhouse Square is perfect for stays of a week or longer. • Within steps of the Pennsylvania Convention Center, the newly opened Four Points by Sheraton is a perfect location to begin exploring Philadelphia. The eight-story, 92-room hotel features free high-speed Internet, 2,688 square feet of meeting space, including a penthouse-level ballroom, and flat-panel televisions in every guest room. • Just five miles from Center City Philadelphia at the Philadelphia International Airport, the 135-roomaloft Hotel opened in August 2008. The ultra-modern and comfortable hotel includes high-tech features like wireless In- ternet access and one-stop connectivity for PDAs, cell phones, mp3 players, and laptops. • A five-story, 140-roomSpringHill Suites by Marriott opened in the Airport Marketplace, adjacent to I-95 and west of the Philadelphia International Airport. For those looking for a meeting destination close to the airport this is the perfect State-of-the-Art business location, accommodating meetings up to 50 people, with high-speed Internet wireless access.

Newly Renovated Hotels • Doubletree Hotel Philadelphia, South Broad St., is in the third phase of their $13.1 million renovation project, which includes the opening of a new restaurant this year. Also, scheduled to be renovated are the Ballroom and the Presidential Suite.

• The Hampton Inn, Race St., all 250 guest rooms, fitness room, lobby and breakfast room are scheduled to finish refurbishing in the spring. Renovations on hallway corridors and carpeting are also taking place. With the expansion of the fitness room, an update of all the workout machines using the latest Precor equipment will also occur. The lobby and breakfast room will get full makeovers with a liquor bar and “suite shop” where guests can buy food, beverages and personal items.

• Hilton Inn at Penn, 36th and Sansom streets is currently working on a multi-million dollar renovation of their 238 guest rooms and suites. The updated rooms will feature modern elements that include energy-saving technology, WaterSense® showerheads and Apple iPads. The bathrooms will reflect a spa-like experience with glass- enclosed showers and ceramic tile throughout. The renovation is expected to end in the spring.

• The Latham Hotel, 17th and Walnut St., is renovating all 138 guest rooms, the main lobby and restaurant. The 138 guestrooms are being revamped, with the addition of one and two bedroom suites. The multi-million dollar renovation is planned to be completed in June.

• The Philadelphia Marriott Downtown, 12th and Market streets, is currently undergoing renovations for all 1,408 guest rooms, along with their numerous meeting rooms and Grand Ballroom. All guest rooms will be updated with 42” LCD TV’s, refrigerators and i-Home alarm clocks. The guestrooms will be completed in August and the renovation in the meeting rooms will come to a close in the spring. A major portion of the renovation will include state of the art technology, totaling the cost of renovations to $45 million.

• At Philadelphia, 17th St., renovations were made to the lobby bar and their new restaurant and lounge, Liberté opened. The renovations included redecorating the entire space and incorporating a fireplace, library, new lighting and sound system. Total renovation costs were $1.7 million.

SITE-SELECTION 9 TRENDS SURVEY EXPO Magazine Event Site-Selection Survey Hotel costs, quality and availability – along with venue dates and size – are the key city site-selection criteria, according to EXPO Magazine’s Site-Selection Trends Survey. Suggesting that site-selection is getting more complex, the survey found eleven factors that were chosen by more than 50% of event management respondents as important factors in their decision process.

SURVEY QUESTION: WHAT ARE THE KEY FACTORS TO YOUR ORGANIZATION WHEN SELECTING HOST CITIES FOR YOUR LARGEST, MOST IMPORTANT EVENT? (PLEASE CHOOSE ALL THAT APPLY.)

% OF CONVENTION & SELECTION FACTOR EXHIBITION PRODUCERS Hotel room prices 90% Availability of open dates 79% Hotel room quality 79% Hotel room availability 74% Convention center and exhibition hall size 72% Convention center and exhibition hall quality 72% Airport capacity and airfares 69% Hotel block attrition policies 66% Quality of area near the venue/HQ hotel 64% Proximity of HQ hotel(s) to the convention center 64% Accessibility and walkability 57% Climate, weather 38% Cultural and entertainment amenities, “nightlife” 34% Regional professional demographics 31% CVB and venue attendance marketing efforts/support 30% Road and highway access 28% Casual dining options 26% Upscale dining options 20% Highway access 16% Total population 11% Golf or other sporting opportunities 7% Outdoor activities 5% Other 5% Spa services 2% Professional sports teams and venues 0%

33 The main venue selection factors relate to costs, meeting room size and quality, open dates and exhibition space quality.

SURVEY QUESTION: WHAT ARE THE KEY FACTORS TO YOUR ORGANIZATION WHEN SELECTING VEN- UES FOR YOUR LARGEST, MOST IMPORTANT EVENT? (PLEASE CHOOSE ALL THAT APPLY.)

% OF CONVENTION & RATING EXHIBITION PRODUCERS Costs (to event management) 85% Meeting room capacity and quality 84% Availability of open dates 79% Costs (to exhibitors and attendees) 75% Exhibition and event venue quality 74% Labor costs and service issues 74% Exhibit halls(s) size 72% Exhibition and event venue pricing 70% Food and Beverage quality and costs 69% Ballroom capacity 44% Technology service costs and/or service issues 44% Accessibility 41% Parking availability 30% Number and quality of boardrooms and offices 16% Dining options in the venue 16% Theatre/Lecture Hall 15% Other 3%

The affordability of a city to attendees is considered “extremely important, critical” by 42% of event producers and “very important” to 38%.

SURVEY QUESTION: WHEN MAKING HOST CITY SITE-SELECTION DECISIONS HOW IMPORTANT IS AFFORDABILITY IN TERMS OF HOTEL COSTS AND THE COSTS FOR OTHER ATTENDEE AND DELEGATE SERVICES?

% OF CONVENTION & RATING EXHIBITION PRODUCERS Extremely important, critical 42% Very important 38% Important 16% Somewhat important 1% Not important at all 3%

34 Regional professional and economic demographics are also important to the site-selection decision for most event producers.

SURVEY QUESTION WHEN MAKING HOST CITY SITE-SELECTION DECISIONS HOW IMPOR- TANT ARE REGIONAL PROFESSIONAL AND ECONOMIC DEMOGRAPHICS SUCH AS NUMBERS OF ORGANIZATIONS IN YOUR INDUSTRY AND OVERALL ECONOMIC HEALTH?

% OF CONVENTION & RATING EXHIBITION PRODUCERS Extremely important, critical 15% Very important 23% Important 34% Somewhat important 20% Not important at all 8%

35 SURVEY QUESTION: HOW HAS YOUR SITE-SELECTION PROCESS CHANGED IN THE PAST FEW YEARS? Various write-in answers to this question are provided below. Some of the key themes focus on costs, accessibility, and level of service for attendees and exhibitors. • “Accessibility is key.” • “Clients want less ‘showy’ locations.” • “Cost has become a critical factor.” • “Cost to attendees and exhibitors is even more important.” • “Driven by price and accessibility.” • “It has become harder. Our Board is looking at every single cost. No longer just rates, dates and location. They now want varying rates, stellar attrition/cancellation terms and they will bend over backwards to please a small number of delegates.” • “Looking at sites that are more attractive to attendees.” • “Looking for areas that compliment the venue/industry.” • “More attention to packaging services at the convention centers and headquarters hotels under contract.” • “More holistic approach considering every aspect of the attendee and exhibitor experience. This includes financial impact of hotel and travel, amenities, ancillaries and CVB support.” • “Price is more important than ever.” • “Requiring more details and commitments from the host city, venues, organization earlier in the process.” • “The main change I have experienced is that we are requiring more and more space as we add additional events.” • “We are looking for options with affordable, updated technology.” • “We have gone to venues that offer the best economic value to the association, exhibitor and attendee.” • “We’ve tightened/smart-sized our exposition and meeting room requirements, resulting in less, but more ef- ficient spacing needs. This resulted in us revisiting venues that at one time, were considered to be too small for our conference and exposition.”

About the Survey Respondents EXPO magazine surveyed a cross-section of event producers in November 2010. Seventy-seven responded to the survey. The average size of the largest event run by the respondents is 119,275 net square feet and 9,837 attendees.

% OF CONVENTION & TYPE OF ORGANIZATION EXHIBITION PRODUCERS Association with a convention 38% For-profit tradeshow and exhibition organizer 22% Corporate meeting planner 11% Conference producer 7% Special event owner/planner 7% Other 16%

36 About the Philadelphia Convention & Visitors Bureau The Philadelphia Convention & Visitors Bureau (PCVB), a private non-profit membership corporation, is the official Tourism Promotion Agency for the City of Philadelphia, and the primary sales and marketing agency for the Pennsylvania Convention Center. Consistently ranked one of the top CVB’s in the nation, the PCVB works worldwide to attract convention and tourism business. The customer-focused organization has departments dedicated to the multicultural, sports and life sciences markets.

Philadelphia Convention & Visitors Bureau 1700 Market Street, Suite 3000 Philadelphia, PA 19103 Tel: (215) 636-3300 www.PhilladephiaUSA.travel

About the Pennsylvania Convention Center Authority The Pennsylvania Convention Center Authority is a public agency that operates the Pennsylva- nia Convention Center. They are devoted to the success of every meeting, convention, tradeshow and event in the facility. With a hospitality focus, expansion of the Convention Center opened in March 2011 and now offers a total of 1 million sq. ft. of flexible space for customers.

Pennsylvania Convention Center Authority 1101 Arch Street Philadelphia, PA 19107 Tel: (215) 418-4700 www.paconvention.com