Evaluating the Effects of Entrepreneurship Edutainment in Egypt Ghada Barsoum American University of Cairo Bruno Crépon CREST, J-PAL & IZA Drew Gardiner International Labour Organization Bastien Michel* Aarhus University & TrygFonden’s Center for Child Research William Parienté UC Louvain Acknowledgements: Funding for this study was provided by the International Initiative for Impact Evaluation (3ie), the International Labor Organization (ILO), and Silatech. In particular, we would like to thank 3ie for technical review and support throughout the study. The draft was not reviewed by 3ie, the ILO, or Silatech, and only represents the views of the authors. We also thank J-PAL Europe for its support, as well as seminar participants at Aarhus University, INSEAD, the University of Wageningen, ERF 2017 conference, and at the ASSA 2017 annual meeting for their helpful comments. Ibrahim Kamel, Nihal Said, Rana Khazbak, Sarah Samaha, and Todor Tochev provided excellent research assistance. The study received IRB approval from the Paris School of Economics (reference number CE/2013-008). This study was registered in AEA Social Science Registry under number AEARCTR-0000370. *Corresponding author. Email:
[email protected] 1 Abstract We measure the impact of an edutainment program broadcast on a popular Egyptian television channel and specifically designed to promote entrepreneurship among young adult viewers. We implemented a randomized controlled trial following a non-symmetric encouragement design to measure the impact of the intervention on viewers’ attitudes towards self-employment, knowledge of the Egyptian entrepreneurial ecosystem, professional aspirations, and professional choices. Our design allows us to identify the importance of peer effects within groups of friends.