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Food and Drink Innovation Report. in Partnership with M&S Food

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Food and Drink Innovation Report. in Partnership with M&S Food Food and Drink Innovation Report. In partnership with M&S Food. How we’ll be eating and drinking in 2021 In Partnership with M&S Food Peering into a crystal ball, post pandemic and Brexit, how do you imagine we will be eating? Surrounded by uncertainty, life has changed exponentially. Yet thanks to our YBFs panel, M&S research and polls, we’ve been able to get an inkling into how we’ll be cooking, eating and drinking next year. The essence of next year is summarised by April Preston, Director of Product Development at M&S, who despite a 30-year distinguished food career under her apron, believes consumer behaviour has changed more over these months than any decade. “Britons are reevaluating and reflecting,” she says on a Zoom call. “From the culinary catwalk to the masses, the conversation is different to what it’s been for years. It’s no longer about quick trends. From banana bread recipes, to sourdough, home cooking is the most popular it’s been for half a century. There are massive shifts - lipsticks sales are down, eye makeup up, baking is an obsession, there’s a home cocktail making renaissance and there is a polarisation between people who are struggling and those who have saved pennies by not going on holiday, looking April Preston, for small indulgences.” Director of Product Development at M&S In the eating out sector adaptability is key. But two Michelin star chef, James Knappett,is optimistic we’ll return to our favourite restaurants. “People are already trying to break the rules just to be with each other and eat out together. There’s a real desire.” Tuck in and enjoy our forecast. Amy Thorne, founder of Taste PR, [Research is backed up by M&S sales data, global market Chloe Scott-Moncrieff, journalist researchers and data from the small businesses featured.] Lily Jones, bakery owner INDEX Introduction How we’ll be eating and drinking in 2021 02 Top trends What’s arriving now & what we’ll be seeing more of... 03 Hot in health Health Trends 05 Drinking for the future Drinks, what is changing? 06 Focus on cooking What’s cooking? 08 On trade Dining out - restaurant and hospitality are suffering from the pandemic but fast innovating 10 New on the block The heroes & legends coming to the fore 11 Closing comments Closing comments 14 2 The YBFs Food and Drink Innovation Report. In partnership with M&S Food. What’s arriving now and what we’ll be seeing more of MEAL KIT MANIA FRUGoNOMICS VIRTUAL SHOPPING GOES MAINSTREAM Restaurants are unequivocally In the three months to September From cyber imbibers to preekend suffering from the pandemic. But 2020, redundancies reached a shopping (that’s Friday afternoon they’ve been tirelessly morphing record high of 314000, an increase to anyone over 30), online grocery and reinventing themselves. A new of a record 181,000 on the quarter, sales are sky high. Latest stats home delivery service “& Home” according to the Office of National reveal online grocery shops went by James Knappett highlights how Statistics. Unsurprisingly,“waste up by nearly double at 92% (Kantar) innovative the meal kit has become. not, want not” is at the fore. over the last two seasons with Brits So customers can continue to enjoy Household food waste in Britain rushing to secure delivery slots and his restaurant offerings, Knappett, fell significantly in the early phase get their weekly food shop delivered a two Michelin star chef, is of the lockdown in April with just to their door. The highstreet has delivering his pioneering boxes from 14% of four key items - bread, recognised this shift isn’t going Kitchen Table in Fitzrovia, including chicken, milk and potatoes - thrown anywhere. M&S Food launched two tasting menus for two – seven away, according to research by products online through partners courses, £150; eleven courses, £250. environmental group WRAP, which at Ocado in the autumn, expanding Equally, in the mainstream, sales conducted thousands of interviews. Ocado’s range of over 50,000 of high-end cook-at-home dinner Pre-lockdown, an average of 24% products—doubling that of the next boxes are soaring. Last week, Nestlé household waste had been wasted. largest grocery retailer. Back on beat off competition to acquire marksandspencer.com sales of food a major stake in health-food-box THE JOY OF MINIMALISM - boxes, hampers, wine and online company Mindful Chef, while rival gifts grew also by a colossal 300%. BRITS WANT SHORT Gousto secured a £25m investment, pushing it into “unicorn” status, INGREDIENTS LISTS THE RISE OF CRAFT WINE valued at over £1bn. Goodbye home cooking and show off ingredients, the spotlight is on POUCHES & BOXES austerity cooking with simple EVOLVING FROM THIS TROPE, The wine box is rocketing faster ingredients. M&S’s partnership with than a supersonic spaceship. In THE FRIDAY NIGHT FAKEAWAY instagram sensation, chef Chris France, fuelled by the rise in virtual Baber (137K followers) has been a Derogatory name aside, the apéros (virtual drinks) during particular hit because his ‘Feed Your fakeaway landed with a bang in 2020. lockdown, Nielsen reported a 43% Family’ recipes are under £12, with It encouraged people to try increase. At M&S, sales are up short ingredient lists for easy family rustling up their favourite to 40% year on year. Due to high mealtimes(posted on social, on takeaways at home. “We can see demand, 1.5 litre pouches coined marksandspencer.com and available DIY food kits and food prepped kits by punters as “bagnums” have as recipe cards in stores). becoming more popular than ever been launched. Four new wines Latest figures reveal the recipes before,” opine chefs and YBF judges have just been introduced. “Wine were viewed by over 7.2 million Khamisi McKenzie and Daniel pouches have gone up market: people on social and single posts Opoku-Baah, founders of Drums and as packaging technology has were saved over 2k times. Flats,“with the Friday night improved,” according to M&S takeaway being replaced by the buyers. The pouches are have 90% Friday night DIY dinner in some GEN Z ARE DIVING INTO less packaging weight than the households.” The high street is #QUARANTINECRAFTS equivalent in bottle. Back here, tapping in too, augmenting their start ups are quick to spot the offering of street food bites. New While renewing age-old crafts environmental benefits and storage innovation at M&S includes dim sum has been popular for a while among advantage of putting wine in boxes, for Chinese New Year celebrations, serious chefs.What’s changed is instead of bottles, have flourished. as well as a series of takeaway style Gen Y and Z are now turning Leaders of the pack include Bandit, boxes. their hands, relearning skills of Black Box and Jenny and François. yesteryears.Trending on Tiktok are https://www.banditwines.com/ hashtags including #cottagecore https://www.blackboxwines.com/ #butter #milkmaid #grandmacore https://www.jennyandfrancois.com/ #churningbutter #homemade TikTok and#selfsufficiency. So don’t be SEES CHURNING BUTTER AS A TREND. surprised to find vicennials GEN Y+Z ARE EMBRACING whipping up their own unctuous DIY FOOD CULTURE butter,diy hazelnut spread and other indulgences. 3 GOING UP, UP, UP: POSH WAFFLES ARE 2021’s LIVE LOVE BAKE BANANA BREAD AND CINNAMON ROLLS Whether it’s therapy or ample amounts of time on our hands, the #waffle has shot past other treats, adage, “keep calm and bake on” whipping up 5 million likes (in has become a poignant rebuttal to contrast, 1.5 million for cinnamon today’s rolling news reporting global rolls) on instagram. pandemic and Brexit woes. Witnessing this emergence with joy is @FitWaffleKitchen now with Kantar data showed home baking more than 259K followers. Posh occasions grew 63% in the first four waffles couple high quality with weeks of lockdown. At the YBFs idiosyncratic flavours. Many are evidence of demand escalating is created as matchy extensions of everywhere from Baking winner’s their brands. For example, Sweet @lucie_bennett new autumn and Chick’s fried chicken and waffle winter baking courses at Limpsfield restaurant in Fitzrovia is in contrast Cookery School to Terri Mercieca, to Bob Bob Ricard who have founder of @happyendingsldn who launched Waffle & Bellini Hour with a has kick started a Sundae school luxy Truffle and Crispy Bacon Waffle. making mind blowing desserts like Richard Corrigan, the TV chef and hazelnut, caramel & apple bombe cooking legend has put on an Offal Alaska. Waffle on his latest opening Daffodil Mulligan’s menu. Reliably earthy but Over at M&S, the store’s first well executed it’s a potato waffle cookbook in a decade, with duck liver, glazed duck hearts, Cook With M&S, launched in May and chicken liver parfait. and saw sales of 50,000 copies fly off the shelf in a month. MARMALADE IS THE COMEBACK KID Old trusty favourites are back and one which hitherto saw years of decline, Marmalade, has seen a surprise boon. Paddington’s favourite spread saw a sturdy climb of 14% year on year at M&S, with the bestseller Seville Orange Marmalade up 30% +14% YEAR ON YEAR 4 Health Trends THE PANDEMIC HAS FERMENTATION x FAKE MEAT FOOD & MENTAL HEALTH ACCELERATED COMBOS A SHIFT TO PLANT MATTER. BY 2025 WE WILL ALL HAVE Food folk will tell you fake meat Almost double (60%) of 16 to 29 TRIED PLANT MEAT is insipid, requiring marinating to year olds said their wellbeing is make flavoursome. Not so anymore. being affected by the pandemic Our expectations of fake meat have compared with 32% of those aged changed as more inventions hit the 70 and over.
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