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MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION JANUARY 2016 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION JANUARY 2016 REPORT Viewability Given our focus on building mobile capabilities within the CMOs organization, it is imperative that we keep our brand marketer audience updated on the upcoming Media Rating Council’s guidance on mobile viewability measurement, in addition to all other constituents involved. As a minimum point for determining ad success, understanding the current state of play on mobile viewability is table stakes for all marketers. Total viewable mobile impressions will be the basis against which the CMO can measure the effectiveness of their advertising, using any branding or performance KPI in the process. To date, we’ve secured MRC updates at both our April 14th MMA Mobile Automation and Programmatic Leadership Forum and our May 10-11 MMA Mobile Marketing Leadership Forum, both running in NYC, with sessions at additional Forums still in discussion. At these sessions, the MRC will discuss the progress of initiatives to codify guidelines for mobile viewability measurement. This will include details related to the importance of measurement, viewability, invalid traffic filtration and audience attribution (including location) in mobile and programmatic environments. We look forward to keeping you abreast of developments in this area. Best, Greg Stuart INTRODUCTION 2 MOBILE MARKETING ASSOCIATION JANUARY 2016 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 6 M&A TRANSACTIONS 8 FINANCING TRANSACTIONS 11 MMA OVERVIEW 19 HIDDEN RIVER OVERVIEW 21 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION JANUARY 2016 REPORT Executives on the Move Name New Company Old Company New Company Summary Date F5 Networks provides application delivery networking Mike Convertino Chief Information Security Officer, F5 Networks Chief Information Security Officer, CrowdStrike technology that optimizes the delivery of network-based 1/26/16 applications. Stylyze is a personalized discovery platform that uses Vice President of International & Enterprise Sophie Huang Chief Technology Officer, Stylyze color and style to help customers create their lifestyle 1/26/16 Initiatives, MyWebGrocer brand and shop it. Director of Publisher & Platform Partnerships, PushSpring is a Seattle-based mobile app audience Brad Dobbs Mobile Games User Acquisition Manager, Amazon 1/26/16 PushSpring tracker. Trulia is an online real estate platform providing Ralph McLaughlin Chief Economist, Trulia Housing Economist, Trulia information on properties and real estate professionals 1/22/16 for home buyers and more. Smartsheet is an online project management and Andy Lientz Senior Vice President of Engineering, Smartsheet Partner Group Program Manager, Microsoft collaboration tool with a spreadsheet-like interface and 1/22/16 file sharing features. Smartsheet is an online project management and Vice President of Corp. Marketing & Chris Blessington Senior Director of Marketing, ExtraHop Networks collaboration tool with a spreadsheet-like interface and 1/22/16 Communications, Smartsheet file sharing features. TINYhr approaches managing people with the philosophy Cody Lames Director of Mid-Market Sales, TINYhr The Active Network that traditional surveys can be lightweight, easy, and 1/22/16 effective. Christopher NetMotion Wireless is a Seattle-based mobility President, NetMotion Wireless Chief Sales & Marketing Officer, The Foundry 1/11/16 Kenessey management solution provider. Interim Chief Executive Officer, Life Science President, Pacific Northwest Diabetes Research Life Science Washington is a Seattle-based trade John Wecker 1/11/16 Washington Institute (current) association. Glassdoor is a jobs and career marketplace that is Heather Gordon Chief Product Officer, Glassdoor Vice President of Local & Seller Experience, eBay changing how people search for jobs and how companies 1/11/16 Friedland recruit top talent. Mixpo streamlines the production of Connected Campaigns, by combining a creative studio, ad server, Global Product Marketing Lead—Media & media buying, and campaign analytics. Display, video, Kyoo Kim Chief Revenue Officer, Mixpo 1/11/16 Packaging, AOL and social campaigns built on the Mixpo platform are engineered to perform across devices and channels. Apple is a multinational corporation that designs, Jeff Williams Chief Operating Officer, Apple Apple manufactures, and markets consumer electronics, 12/17/15 personal computers, and software. Apple is a multinational corporation that designs, Senior Vice President of Hardware Technologie, Johny Srouji Vice President, Hardware Technology, Apple manufactures, and markets consumer electronics, 12/17/15 Apple personal computers, and software. VP Talent Management, Lynda.com (acquired by Avvo is a legal marketplace, directory, and question and Kelly McGill Chief People Officer, Avvo 12/11/15 LinkedIn) answer forum that connects individuals with lawyers. Chief Technology Officer, CenturyLink ( Cloud Automic is a comprehensive platform for automating John Purrier Chief Technology Officer, Automic 12/11/15 Technology R&D group) businesses globally. Uber is a venture-funded startup that has created a Director, Product Management, Google Maps, Manik Gupta Director of Products for Maps, Uber mobile application that connects passengers with drivers 12/1/15 Google of luxury vehicles for hire. Amazon.com, Inc. (AMZN), is a leading global Internet Bob Bowen Head of Music, Amazon Studios Division, Amazon President of Music, Relativity Media company and one of the most trafficked Internet retail 11/20/15 destinations worldwide. 8Stem is a revolutionary, interactive audio format that Chief Financial Officer, PlayFab, Inc. & Spare5 Karla Horwitz Chief Financial Officer, 8Stem allows any listener to remix music like a professional DJ 11/20/15 (current) or sound engineer. Sprint, is an American telecommunications holding Annette Jacobs President, Pacific Northwest Region, Sprint Managing Director, Seattle, Newport Board Group company that provides wireless services and is a major 11/20/15 global Internet carrier. CenturyLink, Inc., is an American worldwide communications company headquartered in Monroe, LeeAnn Miller Area Vice President, CenturyLink Field Sales Director-Northwest Region, CenturyLink Louisiana. It provides communications and data services 11/20/15 to residential, business, governmental and wholesale customers in 36 states. Source: Thomson Reuters, VentureDeal and Hidden River, LLC *Data collected in this issue of Mobile Smart Fundamentals was collected throughout January 1-31, 2016. EXECUTIVE MOVES 4 MOBILE MARKETING ASSOCIATION JANUARY 2016 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Salesforce.com is an enterprise cloud computing Bob Stutz Chief Analytics Officer, Salesforce Vice President, Dynamics CRM, Microsoft company that provides business software on a 11/17/15 subscription basis. Microsoft is a veteran software company, best known for General Manager, Microsoft Dynamics CRM, Jujhar Singh Vice President, Dynamics CRM, Microsoft its Microsoft Windows operating system and the 11/17/15 Microsoft Microsoft Office suite of productivity software. John Koetsier Mobile Econonist, Tune Columnist, VentureBeat (current) TUNE is an Enterprise Platform for Mobile Marketing. 11/17/15 Seattle-based C-SATS, Inc. is a venture-backed healthcare technology company on a mission to Global Director of Customer Training & Area Director Sean O’Connor Chief Revenue Officer, C-STATS empower the nation’s 16 million healthcare workers and 11/17/15 of Sales, Intuitive Surgical institutions to assess and improve their performance continuously, accurately and objectively. The Allen Institute for Artificial Intelligence (AI2) aims to Chief Technology Officer, Allen Institute for Ruben Ortega Chief Technbology Officer, A9 (Amazon) construct AI systems in order to support AI research and 11/10/15 Artificial Intelligence engineering. Source: Thomson Reuters, VentureDeal and Hidden River, LLC *Data collected in this issue of Mobile Smart Fundamentals was collected throughout January 1-31, 2016. EXECUTIVE MOVES 5 MOBILE MARKETING ASSOCIATION JANUARY 2016 REPORT Public Company Analysis Stock Stock Revenue Price Price % 52 Week 52 Week Market Enterprise Revenue Multiple Public Companies Ticker Exchange 2/1/16 1/4/16 Change High Low Cap Value (LTM) (EV/Rev.) |__________ ( in Millions ) __________| Indexes Russel 3000 1,136.46 1,187.13 -4.3% 1,275.89 1,079.87 S&P 500 1,939.38 2,012.66 -3.6% 2,134.72 1,820.66 NASDAQ Composite 4,620.37 4,903.09 -5.8% 5,231.94 4,116.60 Large-Cap ( > $10B) Adobe Systems, Inc ADBE NASDAQ $ 89.61 $ 91.97 -2.6% $ 96.42 $ 71.27 $44,655 $42,575 $4,350 9.8X America Movil AMX NYSE 14.13 13.84 2.1% 22.38 11.87 46,629 80,829 63,255 1.3X Apple Inc. AAPL NASDAQ 96.43 105.35 -8.5% 134.54 92.00 534,222 550,252 224,337 2.5X AT&T T NYSE 36.18 34.35 5.3% 37.36 30.97 222,507 333,487 132,987 2.5X Barti Airtel BHARTIARTL.BO BSE 4.35 4.93 -11.8% 6.66 4.15 17,396 29,369 14,163 2.1X CenturyLink CTL NYSE 25.90 25.11 3.1% 38.33 21.94 14,219 34,513 17,944 1.9X China Mobile CHL NYSE 54.57 55.08 -0.9% 75.52 50.12 223,737 154,352 100,500 1.5X Fiserv, Inc. FISV NASDAQ 94.37 89.50 5.4% 98.89 76.34 21,039 25,004 5,152 4.9X Google GOOG NASDAQ 752.00 741.84 1.4% 789.87 515.18 259,846 195,846 69,611 2.8X Microsoft MSFT NASDAQ 54.71 54.80 -0.2% 56.85 39.72 432,756 365,846 93,580 3.9X Motorola Solutions MSI NYSE 66.85 67.13 -0.4% 73.79 56.40 11,635 12,835 5,850 2.2X Nippon Telegraph & Telephone Corp. NTT NYSE 44.26 39.17 13.0% 45.78 29.82 92,946 126,036 92,980 1.4X Nokia NOK NYSE 6.34 7.18 -11.7% 8.37 5.71 24,980 17,040 15,140 1.1X Omnicom OMC NYSE 73.95 73.57 0.5% 80.98 64.12 17,718 19,668 15,220 1.3X Publicis Groupe PUB.PA Paris 59.71 64.72 -7.7% 85.98 54.09 14,305 16,833 9,173 1.8X Samsung 005930.KS KRX 943.31 997.86 -5.5% 1,224.76 837.87 136,846 89,494 165,678 0.5X Sprint S NYSE 3.07 3.52 -12.8% 5.45 2.18 2,000 33,910 33,770 1.0X Telefonica Brasil S.A.
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