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[email protected] w: consulting.transform.scot THE VALUE OF CYCLING TO THE SCOTTISH ECONOMY Report for Cycling Scotland TRAC is part of Transform Scotland, a registered Scottish charity (SC041516). Page 1 of 24 DETAILS: Client: Cycling Scotland FAO: Keith Irving, Chief Executive, Cycling Scotland Authors: Michelle Brophy (Transform Consulting), Mark Kummerer (MKA Economics) and Elspeth Wray (Transform Consulting) Date: First issued 10 July 2017, reissued 5 February 2018 Transform Consulting is part of Transform Scotland, a registered Scottish charity (SCO41516) and company (SC181648). | Page 2 of 24 Contents 1. Introduction ........................................................................................4 2. Methodology ......................................................................................5 2.1. Research scope ...........................................................................................................................................5 2.2. Research stages ............................................................................................................................................5 3. Retail sales of bikes and accessories ..................................................7 3.1. Data and literature review........................................................................................................................... 7 3.2. Analysis ...........................................................................................................................................................8