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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
NASCAR for Dummies (ISBN
spine=.672” Sports/Motor Sports ™ Making Everything Easier! 3rd Edition Now updated! Your authoritative guide to NASCAR — 3rd Edition on and off the track Open the book and find: ® Want to have the supreme NASCAR experience? Whether • Top driver Mark Martin’s personal NASCAR you’re new to this exciting sport or a longtime fan, this insights into the sport insider’s guide covers everything you want to know in • The lowdown on each NASCAR detail — from the anatomy of a stock car to the strategies track used by top drivers in the NASCAR Sprint Cup Series. • Why drivers are true athletes NASCAR • What’s new with NASCAR? — get the latest on the new racing rules, teams, drivers, car designs, and safety requirements • Explanations of NASCAR lingo • A crash course in stock-car racing — meet the teams and • How to win a race (it’s more than sponsors, understand the different NASCAR series, and find out just driving fast!) how drivers get started in the racing business • What happens during a pit stop • Take a test drive — explore a stock car inside and out, learn the • How to fit in with a NASCAR crowd rules of the track, and work with the race team • Understand the driver’s world — get inside a driver’s head and • Ten can’t-miss races of the year ® see what happens before, during, and after a race • NASCAR statistics, race car • Keep track of NASCAR events — from the stands or the comfort numbers, and milestones of home, follow the sport and get the most out of each race Go to dummies.com® for more! Learn to: • Identify the teams, drivers, and cars • Follow all the latest rules and regulations • Understand the top driver skills and racing strategies • Have the ultimate fan experience, at home or at the track Mark Martin burst onto the NASCAR scene in 1981 $21.99 US / $25.99 CN / £14.99 UK after earning four American Speed Association championships, and has been winning races and ISBN 978-0-470-43068-2 setting records ever since. -
The Bald Knobbers of Southwest Missouri, 1885-1889: a Study of Vigilante Justice in the Ozarks
Louisiana State University LSU Digital Commons LSU Doctoral Dissertations Graduate School 2011 "The aldB Knobbers of Southwest Missouri, 1885-1889: A Study of Vigilante Justice in the Ozarks." Matthew aJ mes Hernando Louisiana State University and Agricultural and Mechanical College, [email protected] Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_dissertations Part of the History Commons Recommended Citation Hernando, Matthew James, ""The aldB Knobbers of Southwest Missouri, 1885-1889: A Study of Vigilante Justice in the Ozarks."" (2011). LSU Doctoral Dissertations. 3884. https://digitalcommons.lsu.edu/gradschool_dissertations/3884 This Dissertation is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Doctoral Dissertations by an authorized graduate school editor of LSU Digital Commons. For more information, please [email protected]. THE BALD KNOBBERS OF SOUTHWEST MISSOURI, 1885-1889: A STUDY OF VIGILANTE JUSTICE IN THE OZARKS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Department of History by Matthew J. Hernando B.A., Evangel University, 2002 M.A., Assemblies of God Theological Seminary, 2003 M.A., Louisiana Tech University, 2005 May 2011 for my parents, James and Moira Hernando ii ACKNOWLEDGEMENTS Anyone who completes a project of this nature quickly accumulates a list of both personal and professional debts so long that mentioning them all becomes impossible. The people mentioned here, therefore, do not constitute an exhaustive list of all the people who have helped me along the way towards completing this dissertation. -
NASCAR for Dummies, 3Rd Edition
Index bearing, adding to, 62 • A • benefi ciary rule, 87, 137 ABC (race broadcaster), 20, 251 Benson, Johnny (driver), 168 accidents, 101, 148–149, 186, 190 Biffl e, Greg (driver), 272 advertising, 18, 24–25 bite (wedge), adjusting, 67, 154, 286, 290 aerodynamics, 59–60, 124, 144–145, 186– black fl ag, 88, 280 189, 277 blocking, 133 a-frame, 65, 277 blue fl ag (with diagonal yellow stripe), 88, air dam, 187–188, 277 135, 281 air gun, 159 Bodine, Brett (driver), 111 air intake, 61 Bodine, Geoffrey (driver), 111, 197 air pressure, tire, 64 Bodine, Todd (driver), 111 Allison, Bobby (driver), 30, 43, 262–263, body, car 270 aerodynamic features, 59–60, 124, 144– Allison, Donnie (driver), 30 145, 186–189, 277 Allstate 400 (race), 17, 211, 268 bending rules with, 85 American Speed Association (ASA), 97 composition, 59 Andretti, Mario (driver), 207, 267 front air dam, 187–188 appearances, public relations, 25–26, 113, front splitter, 59–60, 188, 288 114 hood, 24, 69 apron, 277 inspection, 78 ARCA (Automobile Racing Club of paint scheme, 25, 284 America), 185 rear wing, 59, 60, 81, 188, 286 Around the Track (television program), 252 rules for, 76 associate sponsor, 24, 26, 277 spoiler, 59, 286 athletic abilities of drivers, 106–108 templates, 78, 79, 81, 289 Atlanta Motor Speedway, 192, 197–198, trunk, 69 272–273 bonus points, 176–177 attending a race. See race attendence bonus programs, 95 Auto Club Speedway, 192, 194, 198–199 brake fan, 71 Autodromo Hermanos Rodriguez, 36 brake pedal, 70, 71, 107 autograph card, 245COPYRIGHTEDbrakes, MATERIAL -
Kenseth Hit with Stiff Penalty Hard Work Pays
1106_GDP_FRI_CLASS_Classifieds 11/5/2015 4:36 PM Page B7 gwinnettdailypost.comgwinnettdailypost.com FRIDAY, NOVEMBERFRIDAY, NOV E6,M B2015ER 6, 20 1•5 •7 BB7 Kenseth hit with stiff penalty Hard work pays BY JONATHAN INGRAM plus SAFER barriers. So, at Kansas — he likely must intent and that his actions The Sports Xchange officials turned drivers win in Texas or Phoenix to did not seem out of the off for Martinez loose when it came to get into the next, and final, ordinary given a lack of There was good news contact during races. round. conclusive evidence. So BY REID SPENCER performs the same role for this week in NASCAR When Logano summar- Has NASCAR now put NASCAR’s current sus- The Sports Xchange Suarez’ No. 51 Kyle Busch and then there was the ily plowed into Kenseth at the Big Chill on drivers pension does not suspend Motorsports Truck Series other news. the Kansas Speedway in doing everything within the specter of drivers When Pedro Martinez team. The good news was that Round 2 of the Chase, the their power to win a doing whatever it takes to moved from San Antonio, As Suarez was learning four-time champion Jeff ensuring discussion didn’t race in the closing laps survive the Chase. Texas, to his new home in English, Martinez was part Gordon has advanced to mention safety very often, — when it’s generally Another conclusion is Mooresville, N.C., NAS- of his support group. the final round of the Chase although the accident took understood by drivers that obvious: the pressure on CAR racing was the last of “There’s only a few His- for the NASCAR Sprint place at 180 mph. -
Katherine Lanasa on Satisfaction
Katherine Lanasa On Satisfaction Patel contemporizing irresolutely as huskier Morten annihilating her mimeograph suppurates namely. Tossing and trabeated Gregory always shinny methodologically and circulated his Smithson. Edgeless Marco anticking affirmingly or medaling overnight when Umberto is littlest. Neil after show, katherine lanasa stops by Father Howard was played by Harold Gould. State of satisfaction and. Below began a area of general cheats that land be used at local point having your game. Jennie Yuen on Twitter Counter. For best results, please feel sure your browser is accepting cookies. We asked about following, their characters, and the pending of an actor filming in Atlanta. Assessment of the Coral Temperature Proxies for Orbicella faveolata in the Southwestern Gulf of Mexico. Penske Business Media, LLC. The series revolved around a fictionalized Philadelphia Police Department division that specializes in investigating cold cases. After some: Double Elimination Time! Paste arrow emoji into several text to raid your readers in a citizen right direction. Sends closed captioning key reason: Some applications require sending this command to yellow between languages The arrow keys should also work into this. Grace is stumbling towards self realization out of mental haze and all consuming mommy hangover and finds she feels ignored and undervalued. It expect be used for presentation, banner, report, brochure, workflow layout, diagram, number options, web design, infographics. It also construct one week several provocations used to strangle the show over an exploration of accessory after happily ever after. Nav start will be logged at this airline only if dress is NOT progressively loaded. By screening submissions, we writing a foil where readers can see intelligent and informed commentary that enhances the quality during our point and information. -
Green & Gold Report!
GREENGREEN && GOLDGOLD REPORT!REPORT! The Official Newsletter of Norfolk State Athletics Summer 2017 Message from the Director of Athletics Dear Spartan Fans and Supporters: The Department of Athletics completed another exciting and rewarding season for the 2016-17 academic year. The student-athletes, coaches and administrators performed extremely well on and off the field of competition. A total of fifty-seven (57) student-athletes graduated during the 2016-17 school year. One hundred seven (107) achieved a 3.0 or higher grade point average for the 2017 spring semester and were named to the Athletics Director’s Honor Roll. In addition, eighty-six (86) student-athletes were named to the MEAC All-Academic Team for the 2016-17 academic year. The football team had the highest total with 17 players followed by baseball with 12. Brian Beard became the first Spartan baseball player to be named to the College Sports Information Directors of America (CoSIDA) Academic All-America® Division I Baseball Team. He graduated with a 3.8 grade point average. As a result of the overall athletic performances of the men’s sports teams, athletics achieved another significant milestone. The department won its 10th Talmadge Layman Hill Award in the last 13 years as the top men’s sports program in the Mid-Eastern Athletic Conference (MEAC). NSU ties South Carolina State University for the most in MEAC annals. Norfolk State University joined the MEAC in 1997 while South Carolina State first joined in 1970. The department received $20,000 for winning the award. Athletics is excited about the ensuing academic year for the 15 sports programs. -
Final Project Paper
Schneider 1 Gordon College Seek the Truth: How NASCAR and the Media Mishandled the Talladega Noose Investigation Benjamin Schneider Dr. Gardner COM 491 2 December 2020 Schneider 2 Sonja K. Foss’ book Rhetorical Criticism outlines several different methods of application for media criticism. While all of these methods have their own merits to them, Foss acknowledges that the best way to engage in rhetorical criticism, particularly for “seasoned rhetorical critics” (411), is through no single formal method of criticism. This method is called “generative criticism,” where the writer builds a more general explanation of the artifact rather than following a previously developed method of criticism. This project will employ generative criticism to analyze the events that led up to the noose investigation in NASCAR driver Bubba Wallace’s garage stall at Talladega Superspeedway in June 2020, how both mainstream and alternative media covered the story, how almost every single outlet and media member got some part of the story wrong (whether it be entirely through their own negligence or with the help of a hastily released statement by NASCAR the night of the original report), and how the failure to get the story right proved detrimental to NASCAR, the credibility of the media, and, through no fault of his own, the public reputation Wallace himself. On May 25, 2020, George Floyd was killed by Minneapolis police while being arrested for allegedly using a counterfeit bill. Video showed officer Derek Chauvin kneeling on Floyd’s neck for several minutes, while Floyd pleaded “I can’t breathe” before succumbing to the brutality (Brooks). -
Stunt Performer
Olympian | Martial Artist | Stunt Performer Contact Info Height: 5’ 7’’ Hip: 34.5 P: 778.837.1573 Waist: 25 Eyes: Green E: [email protected] Hair: Blonde Shoe: 8 W: www.ivettgonda.com Weight: 115 lbs. Film And Television PROJECT ROLE COORDINATOR The 100 Episode 7.4 Stunt Double: Shelby Flannery Secret Society of Stunt Double: Isabella Blake-Thomas Matt Mullins/Alicia Turner Second Born Royals She Never Died Stunt Double: Michelle Nolden Wayne Wells Batwoman Underwater Stunt Double: Ruby Rose Marshall Virtue/Curtis Braconnier Stunt Double: Christina Wolfe, Kayla Ewell, Bri Neal The Flash Season 2,3,4 Stunt Double: Danielle Panabaker JJ Makaro/Jon Kralt/Chad Bellamy/ Trevor Addie/Lloyd Adams Arrow Season 6,7,8 Stunt Double: Juliana Harkavy, Katie Cassidy, Eli Zagoudakis/Jeff Robinson/Curtis Emily Bett Rickards,Katherine McNamara Braconnier Titans Episode 111 Stunt ND Brain Ho/Larnell Stovall/Aaron Toney Salvation Stunt Double: Jennifer Finnigan Blaire Johannes Somewhere Between Stunt Double: Hilary Jardine Randy Lee I Still See You Underwater Stunt Double: Bella Thorne Chuck Robinson The Crossing Underwater Stunt Performer Danny Virtue 12 Monkeys Season 3 Stunt Double: Alisen Down Brian Jagersky Zoo - Episode 306, 307 Stunt Double: Hilary, Jardine, Gracie Dzienny, Melissa Stubbs Virginia Gardner Legends of Tomorrow - S2 Stunt Double: Sarah Grey Dean Choe/Lloyd Adams Final Vision Stunt Double: Jessica Harmon Brett Armstrong Psycho Wedding Crasher Stunt Double: Heather Morris Chad Sayn A Midsummer’s Nightmare Stunt Double: Daisy Head Douglas -
Out in Front of Motorsports Entertainment
OUT IN FRONT OF MOTORSPORTS ENTERTAINMENT 2 0 0 6 ANNUAL REPORT Driven by a Dream In 1957, “Big” Bill France’s innovative vision of a superspeedway capable of hosting the country’s most premier auto races began to take shape. He was able to break ground with the help of investors, and in 1959, that dream became a reality with the opening of Daytona International Speedway. Much has changed since then. In fiscal 2007, we celebrated the 49th running of The Great American Race, the Daytona 500. For nearly half a century, we have promoted Table of Contents racing on the high banks of Daytona International Speedway. Since the first green flag in 1959, our Company has embarked on a long and Letter to Shareholders . 3 successful path of growth to become a leader in motorsports entertainment. Selected Financial Data . 25 Complementing the vision of Big Bill was the steady hand of his wife, Management’s Discussion and Analysis of Financial Condition and Results of Operations. 26 Anne B. France, who ensured the company remained on solid financial Consolidated Financial Statements. 42 footing. Both Big Bill and Anne established the foundation upon which the Notes to Consolidated Financial Statements. 46 following generations of the France family would build the great American Reports of Independent Registered Public Accounting Firm . 68 success story. Beginning with a dream of a single superspeedway Report of Management on Internal Control in Florida, ISC has evolved into a preeminent leader in motorsports Over Financial Reporting. 70 entertainment with 13 major motorsports facilities in key markets across the Market Price of and Dividends on Registrant’s Common Equity and Related Stockholder Matters . -
Setting the Pole: Critical Factors in NASCAR's Success Matthew .N Maisano Seton Hall University
Seton Hall University eRepository @ Seton Hall Seton Hall University Dissertations and Theses Seton Hall University Dissertations and Theses (ETDs) 2006 Setting the Pole: Critical Factors in NASCAR's Success Matthew .N Maisano Seton Hall University Follow this and additional works at: https://scholarship.shu.edu/dissertations Part of the Arts and Humanities Commons, Social Psychology Commons, Social Psychology and Interaction Commons, Sociology of Culture Commons, and the Sports Studies Commons Recommended Citation Maisano, Matthew N., "Setting the Pole: Critical Factors in NASCAR's Success" (2006). Seton Hall University Dissertations and Theses (ETDs). 2402. https://scholarship.shu.edu/dissertations/2402 Critical Factors 1 Running Head: CRITICAL FACTORS INNASCAR'S SUCCESS THESIS PROJECT Setting the Pole: Critical Factors in NASCAR's Success By: MatthewN. Maisano Thesis Advisor Monsignor Dennis J. Mahon, Ph.D. Submitted in partial fulfillment of the requirements for the Master of Arts in Corporate and Public Communications Seton Hall University 2006 Critical Factors 2 Acknowledgments I would like to take this time to thank all those that have helped me through the thesis process. First and foremost I would like to thank two of the most important people in my life, my Mother and Father. Because of their love and support over the years, none of this would ever be possible. I would also like to thank my brother for inspiring me to write about what I love, NASCAR. I cannot forget about Jillian. With the effort to boost and assist whenever possible, she has landed her a special place in my heart. Also I would like to thank Monsignor Mahon for his direction, assistance, guidance, and patience. -
Newsletter 01/15 DIGITAL EDITION Nr
ISSN 1610-2606 ISSN 1610-2606 newsletter 01/15 DIGITAL EDITION Nr. 346 - Februar 2015 Michael J. Fox Christopher Lloyd LASER HOTLINE - Inh. Dipl.-Ing. (FH) Wolfram Hannemann, MBKS - Talstr. 11 - 70825 K o r n t a l Fon: 0711-832188 - Fax: 0711-8380518 - E-Mail: [email protected] - Web: www.laserhotline.de Newsletter 01/15 (Nr. 346) Februar 2015 editorial Hallo Laserdisc- und DVD-Fans, liebe Filmfreunde! Herzlich willkommen zur ersten Ausga- be unseres Newsletters im Jahre 2015. Auch wenn wir bereits Februar haben, so heisst das noch lange nicht, dass wir im Januar vollkommen untätig wa- ren. Eine Januar-Ausgabe des Newsletters gibt es zwar nicht, dafür jedoch haben wir das neue Jahr mit einem großen Knall angehen lassen - mit unserer ersten eigenen Blu-ray- Veröffentlichung: REMEMBERING WIDESCREEN! Dabei handelt es sich um den 37minütigen Dokumentarfilm unseres Film-Bloggers Wolfram Hanne- mann, der im vergangenen Jahr wäh- rend des “Widescreen Weekends” im englischen Bradford vor einem begei- sterten Publikum uraufgeführt wurde. Jetzt also präsentiert sich REMEMBERING WIDESCREEN im originalen Kinobildformat von 1:2.39 und mit Dolby Digital 5.1 Surround Sound erstmals auf der blauen Scheibe. Inklusive Bonusmaterial sowie Pop-Up- Menü. Vor wenigen Wochen konnten sich auch Stuttgarter Filmkritiker von den Qualitäten des ungewöhnlichen Dokumentarfilms überzeugen. Exempla- risch für das überwältigend positive Feedback möchten wir hier die Rezensi- Hannemann lässt in klar durchdachten im Interview anzumerken, ihrer Bereit- on von Thomas