Company Car Today Guide to PSA Groupe
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Special supplement: Spring 2018 www.companycartoday.co.uk Your independent source of fleet news, reviews and interviews IN ASSOCIATION WITH Our fleet guide to PEUGEOT, CITROËN & DS AUTOMOBILES CCT’s focus on the French manufacturers’ diverse fleet offering of cars and light commercial vehicles FLEET GUIDE CONTENTS Introduction The diversity of a modern fleet operation can be mind- boggling, in terms of everything from powertrains to new bodystyles and types of car coming to market at a time where company the hot new DS 7 Crossback, the first of on offer from PSA, giving our verdicts and vehicle management is more a new breed of vehicles in the next few picking out the sweet spot in each range. years from the marque. The brands offer We hope you find this guide useful and complicated than ever before. plug-in vehicles, as well as PSA’s own informative in highlighting the quality Which is why working with a smaller leasing company. The reach of the available across the range – including number of trusted suppliers can be group is extensive. Company Car Today’s own CCT100 useful, and we’ve partnered with PSA Which all reduces complication award-winning new Peugeot 5008, Groupe to showcase what’s possibly the without necessarily restricting vehicle Citroën C3 Aircross, C4 Picasso, and, widest range of vehicles on one invoice choice for employees. It’s important on page 26, the C5 Aircross SUV, which on offer anywhere in the industry. from a human-resources perspective to arrives later this year and has already The car ranges of Peugeot and Citroën make sure the workforce is happy with been voted the most exciting new car of now stretch across everything from small the cars they are running and being 2018 by Company Car Today’s readers. hatchbacks to core fleet models, popular taxed on, but as businesses face SUVs and practical people-carriers, all ever-tightening cost and administration with cutting edge low-emission petrol pressures, some fleets are finding it and diesel engines. Then there are the useful to trim the number of light commercial vehicle vans across both manufacturers on their choice lists. brands. Need something more premium? Company Car Today’s writers have Paul Barker There is the prestige DS range including looked objectively at the range of models Editor, Company Car Today CONTENTS 17 DS AUTOMOBILES 06 17 Whatever your need, the DS 3, 04 MAKE-UP DS 4 and DS 5 can cover it How to make the right decisions about your fleet 18 INTERVIEW: MARTIN GURNEY 06 PEUGEOT Fleet boss talks about what the 10 18 5008, 3008 and the latest future holds for PSA iCockpit dash all featured 21 PSA CATERS FOR ALL 08 PEUGEOT Free2Move, Grip Control, and Focus on 2008, 208, new Peugeot and Citroën’s LCV 308, plus Partner conversion programmes 12 21 10 CITROËN 22 CITROËN VANS C3 Aircross, C4 Picasso, LCVs from Citroën can cater new C4 Cactus and C1 for your every need 12 CITROËN 24 PEUGEOT LCVS C3, Berlingo and PSA’s Vans from Peugeot can electric future investigated work hard and play hard 14 26 14 DS AUTOMOBILES 26 COMING SOON Look around the luxurious Big new models that are DS 7 Crossback SUV just around the corner PB COMPANYCARTODAY.CO.UK COMPANYCARTODAY.CO.UK 3 FLEET POLICY Keeping fleet diversity simple to manage Fleets face changes in legislation, environmental issues and taxation in the most challenging time most will have faced. Tristan Young investigates Managing company cars has always happening. The confusion in the industry been a constant battle to keep up with is having the opposite effect.” change. Those changes can concern Eldridge added that the lack of myriad things such as taxation, the knowledge meant that “some senior vehicle types, the technology used for board members are making erratic propulsion, and legislation, but they’re decisions. That’s worrying”. always progressing. Looking at just the options for In recent years the rate of that change propulsion that fleets can now choose has sped up significantly. So, what can from he said: “New technology has to company car managers do to keep ahead develop fast and that can put people of the game and ensure costs are kept on the wrong end of an RV decision. low yet drivers still happy? That’s where Government isn’t helping. In the past, fleets wanting a simple “We need a smooth path to change. policy could just opt for a solus deal with Just a few years ago diesel was the beneficial. And one point to remember is a single brand, and even a single fuel type, best thing ever and promoted by the that EV vehicle choices can be viewed as limit the number of models available and Government. Now it’s demonised. ‘below status’ due to prohibitive capital stick to one financing arrangement, be “If hydrogen was suddenly available and lease costs.” that a simple lease or outright purchase. as a fuel in a year’s time would the Fleet operators are not averse While this is still possible, it fails in one Government demonise electric cars?” to change, but they will not expose vital respect – staff satisfaction. From Eldridge added that fleets need to themselves or their businesses to both a recruitment and retention point look beyond the headlines in national risks, according to Eldridge. of view, one car simply doesn’t fit all. newspapers and assess what would be “Plug-in vehicles must be attractive Rare is the fleet, even one where the best for their needs: “We need to realise to mainstream fleet operations in terms car is a job need, that can keep staff that the Government needs a tax take. of tech and cost, and there remain far too happy with a single-badge deal. We can’t go back but we need a smooth many unknowns across a sector that is transition from one system to another. still embryonic in terms of sales. KNOWLEDGE IS KEY “Electric cars still represent only “We’ll assist our members to make However, there are ways to compromise 1.8% of the total new car market in the better-informed environmental and keep down fleet costs, minimise UK, with plug-in hybrid registrations decisions, adopt a more strategic role admin and make drivers happy. accounting for 71% of total plug-in and understand the challenges that Peter Eldridge, director of the Institute registrations. For many fleet operators, increasing urbanisation, pollution and for Car Fleet Management (ICFM), PHEVs have become the proverbial congestion are delivering.” sums up the current situation neatly: ‘duck out of water’ due to being “The need for knowledge is so great operated predominantly outside of FIT FOR FLEET and it’s growing. You can put people on their economical efficiency zone. This is The view on fleet complexity brought courses and they still won’t have enough driving forecasts of increased fleet about by both an increasing rate of knowledge. It’s about keeping up and costs compared to diesel equivalents. change in powertrain technology, taxation doing that in bite-size chunks. “Fleet operators must gain confidence and vehicle choice is even more long term “To cut the admin overload there ought in EV residual values and operational from Geoffrey Bray, chairman of Fleet to be a trend to solus fleets through running costs, manage PHEVs to avoid Industry Advisory Group. a single lease company, but it’s not ‘tax loophole’ vehicle choices that do “As FIAG always says, businesses not support fitness for must match their vehicles’ whole-life purpose, and avoid fuel-type costs to operating viability and “ In a market with full demonisation and maintain a fitness-for-purpose. employment, people balanced fleet allocation. “How fleets adapt to Government “Fleet drivers will make and local authorities’ approach to have even changed improved environmental managing vehicle pollution is a real jobs for a new car” vehicle choices if benefit- challenge and that brings in the John Pryor - chairman, ACFO in-kind taxation is seen as viability of all fuel options. 4 COMPANYCARTODAY.CO.UK COMPANYCARTODAY.CO.UK 5 THE FUTURE FOR FLEETS “ Some board members DON’T KNEE-JERK REACT “What they shouldn’t do is a AN ALTERNATIVE are making knee-jerk reaction. Fleets need to very erratic take a longer-term view but not VIEW ON DIESEL second-guess the future,” Bray From Rupert Pontin choices – it’s continues. “Change will be slow for of Cazana new technology and a lot longer than a worry” expected to become mainstream.” Peter Elridge - Bray advises the best thing for While the national director, ICFM company car managers to do is to media are leaping keep talking to other people in the on the campaign to same business and hear how they do demonise diesel, things: “Do your own research and higher-mileage fleets have little don’t be influenced by national option but to stick with the fuel newspaper headlines. Work out what because of the range it offers. you want and see what’s available However, Rupert Pontin, director to fulfill that need. of valuation at Cazana, takes the “A lack of expertise is an issue, which view that the decrease in diesel is why FIAG offers help, as does ACFO.” registrations over the past year One option for fleets is to have a could help those fleets that must single arrangement that offers a wide continue to operate diesel cars. range of vehicles, such as through a “Is a diesel-only policy more manufacturer group that has several risky compared to the past? different brands.