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The Philadelphia Regional Business/Marketing Monthly

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The Philadelphia Regional Business/Marketing Monthly PRSRT STD US Postage PAID Permit #58 Bellmawr, NJ THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 The longest established business-to-business monthly newspaper for company owners © 2011 Advertising/Communications Times $4.00 Founded July, 1976 Volume #35, Issue #4 and executives in Philadelphia, Eastern Pennsylvania, New Jersey & Delaware ... on the 200th Anniversary September 2011 Mailed direct to buyers of business services & products of the United States of America Phila. Adv./Business Show Another Plane WIP Sports New Radio Mgr Says: Towing Adv. “Good Morning” Expands Attendees, Markets Takes Over to WWDB, & The Philadelphia Advertising & Business Show is expanding. Banner Crashes WYSP, Changes Often... too often... one of It’s enlarging its business market to attendees along the Main “Zaijian” to WNWR the airplanes flying an adver- Line, and into the rich business areas of Montgomery, Chester and tising banner over the crowd- Format Philadelphia’s WWDB-860AM Delaware Counties. has appointed a new general man- ed Jersey shore beaches has Sports radio station WIP, To accomplish this, there is a new location. It is inside the Villanova ager — who has brought to his new an accident. which for decades has broad- Conference Center, 610 County Line Rd., Radnor, PA 19087. station the programming from his It happened again this cast on 610 AM, has begun And the first event for the new location has been set. It is March 7, former station. summer season. also using the 94.1 FM signal. 2012 from 9AM to 4:30PM. Samuel Speiser, former The accident occurred at 94.1 has been a longtime Many past exhibitors have expressed their encouragement. general manager at WNWR- a small grass airfield in Egg home of classic rock station The show has a history of over 37 consecutive years. 1540AM, Bala Cynwyd, has Harbor, N.J. Township. WYSP, a sister station at CBS The event is a direct sales show, with exhibitors showing and joined Beasley Broadcasting, During the approach to Radio. offering their services and products to the buyers who come to the 555 City Ave., Bala Cynwyd, PA, hook on an advertising ban- “We will have access to show to see, learn — and purchase. with the goal of airing “original ner, a small, single-engine more ears than we’ve ever had Buyers that flock to the show typically are from medium-sized programming”. Bellanca airplane, piloted by as sports are percolating in companies. He started in his new post by 20-year-old Jason Flood, of this town,” said Angelo Cataldi, “It’s where buyers come to meet companies that can provide moving WNWR programs, such Franklinville, N.J., crashed. WIP’s morning program anchor. income-producing ideas, services and supplies”, Joe Ball, show as Barry Reismans long-time He suffered serious injuries. CBS Radio’s online an- founder and producer, reports. Jewish Hour and other multicul- nouncement of the move in- Many exhibitors give information and demonstrations on new tural and ethnic shows to morn- cluded a new 94.1WIP logo. technologies, services and products. They also offer complimentary ings at WWDB. samples and special cost-saving introductory specials. Continued on page 3 Continued on page 3 To attend this marketplace — where buyers meet sellers — Alligator contact the Philadelphia Advertising & Business Show at 29 Bala Ave., Ste. 114, Bala Cynwyd, PA 19004; Tel.: 484-562-0063; E-Mail: Innocent in PHILADELPHIA PRINTING FIRMS [email protected]; Web: www.PhillyBizMedia.com. Those firms wishing to have a direct sales area at the event should TV-29 Crew SMITH-EDWARDS-DUNLAP CO. contact the show producers, ACT, Inc., at 484-562-0063. The show’s slogan is “Bringing Buyers & Sellers Together” — and Attack & GRAPHIC ARTS INC. MERGE it does. It was an animal rescue Their Union Combines 214 Years assignment that sent a TV-29 of Family-Owned Printing Know-How camera crew to a home in South Reunion To Mark Philadelphia recently. Two family-owned Philadel- th The rescue by the SPCA phia printing firms have merged: 55 Anniversary of included an alligator confined in Smith-Edwards-Dunlap Compa- smelly water within a small tank in ny (SED.com, est. 1880) located the home at 9th and Shunk Streets. in the Port Richmond section of Area Advertising Firm The alligator was not harmed. Philadelphia, and West Philadel- The Philadelphia area’s lon- It will be part of an Executive But Chris O’Connell, TV-29 phia’s Graphic Arts Inc.(GALitho. gest established advertising & Networking & Card Exchange. reporter, and his cameraman, com, est. 1928). related marketing services firm, Over the years the firm has Dave Edwards were attacked — Combined, the two firms will mark its 55th consecutive added divisions to its base ad- on camera — at the scene. have been serving area clients year in business this Summer — vertising, public relations and The assailant was the for more than 214 years. and still under the direction of its news-publicity services. homeowner’s son, who was arrested. Each company will continue to trade under its present name. founder. Continued on page 3 Jonathan Shapiro (left), president, The firm, American Advertis- Smith-Edwards-Dunlap Co., and ing Services, 29 Bala Ave., Ste. Fred Binder (right), vice president, 114, Bala Cynywd, Pa l9004 Why Did Philly Photographer Graphic Arts Inc., review a press (ph: 484-562-0060 web: www. sheet in front of the Heidelberg PhillyBizMedia.com) originated Die Mysteriously In Auto? six-color CD press acquired dur- in 1956, by Joseph H. Ball, short- A familiar, local free-lance news cal condition, according to Montgomery ing the merger of the two firms. ly after he left the Philadelphia and fashion photographer died mysteri- County Coroner Walter I. Hofman. Operations will be com- Inquirer, where he started as a ously last month. One assumption was that Zellars bined at the 120,000 square foot 17-year-old copy boy at the City He was Jonathan F. Zellars, 62. was seeking shelter from heavy rain, Smith-Edwards-Dunlap Com- Desk, in the News Department. His body was found inside a car and found his way inside the parked pany facility. — not his! — on the grounds of a Main car. Reunion Both city-based firms are Line church. Richard J. Watson, exhibitions cu- To mark the anniversary for- owned and operated by third Authorities described Zellars as rator at the African American Museum, mer and current staffers, suppli- generation family members: the homeless at the time of his death. said Zellars took fashion photos and ers and clients, are invited to a Lobel family of Smith-Edwards- Officials at the Church of St. documented life in Philadelphia. reunion get-together. Dunlap Company (SED), and Asaph, Conshohocken State Road, Zellars was a familiar figure at It will be held February 12, the Koontz and Binder families Lower Merion, where Zellars died, were business openings, trade shows and 2012, from 4:45 PM to 7:15 PM of Graphic Arts Inc. (GA). not clear on his presence there at the fashion events. at the Radnor Hotel, 581 E. Lan- Average employee tenure at time he died. He was remembered as a friendly, caster Ave., St. Davids, PA. A each firm exceeds 20 years. His death was probably due to nat- dignified individual. buffet will be served, and cards ural causes, likely brought on by a medi- There are no known survivors. exchanged. Jonathan F. Zellars Continued on page 3 Personal Thoughts: Remembering Gil Spencer ~ see page 11 Page 2 Advertising/Communications Times September 2011 Don’t Think You Are Safe With Your Website By Mike Mallowe That seemed like a strategy, communication is still true: peo- and read it when they have time. Once the world of advertis- except there was one problem: it’s ple have to be driven to websites; Just make sure that your website ing and communications discov- easier to get lost on the internet they rarely find them on their own. is prominently mentioned on that ered the apparent dominance of than it ever was on a news-stand. What they do find are spe- brochure or “leave-behind.” the internet and websites they So, what good is a website? cific things they happen to be Communications amateurs thought they would be all right. We’ll get back to you as searching for – stories, facts, sta- who are too naive or just too We’ll build a website, change soon as we have that one fig- tistics, and content of any kind. arrogant to look for solutions it up occasionally, and wait for ured out. That’s where the search en- beyond the tips of their noses the world to find us. The only thing we know for gines come in. never grasp this. They insist on certain is that a website is a tool And, if you want your content believing that a website, alone, – just like any other tool. And, to be read, then you better make will do it all. you have to admit that not many sure that the first 100 words are That never happens. houses have gotten built using Mike Mallowe loaded with the kind of words and Another strategy that works just one tool. cheaper, easier, lighter, more phrases that the search engines – depending, of course, on the The reality of the web world personal and more portable. will be attracted to. particular nature of your demo- is far more nuanced than that. Look at your cell phone – it Driving Readers graphic audience – is social For one thing, as websites pro- doesn’t look like your old rotary to Your Site media, primarily Facebook and liferate, readers are spending telephone does it? What are the other ways Twitter.
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