The Philadelphia Regional Business/Marketing Monthly

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The Philadelphia Regional business/marketing monthly

29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 The longest established business-to-business monthly newspaper for company owners © 2011 Advertising/Communications Times $4.00 Founded July, 1976 Volume #35, Issue #4 and executives in Philadelphia, Eastern Pennsylvania, New Jersey & Delaware ... on the 200th Anniversary September 2011 Mailed direct to buyers of business services & products of the United States of America Phila. Adv./Business Show Another Plane WIP Sports New Radio Mgr Says: Towing Adv. “Good Morning” Expands Attendees, Markets Takes Over to WWDB, & The Philadelphia Advertising & Business Show is expanding. Banner Crashes WYSP, Changes Often... too often... one of It’s enlarging its business market to attendees along the Main “Zaijian” to WNWR the airplanes flying an adver- Line, and into the rich business areas of Montgomery, Chester and tising banner over the crowd- Format Philadelphia’s WWDB-860AM Delaware Counties. has appointed a new general man- ed Jersey shore beaches has Sports radio station WIP, To accomplish this, there is a new location. It is inside the Villanova ager — who has brought to his new an accident. which for decades has broad- Conference Center, 610 County Line Rd., Radnor, PA 19087. station the programming from his It happened again this cast on 610 AM, has begun And the first event for the new location has been set. It is March 7, former station. summer season. also using the 94.1 FM signal. 2012 from 9AM to 4:30PM. Samuel Speiser, former The accident occurred at 94.1 has been a longtime Many past exhibitors have expressed their encouragement. general manager at WNWR- a small grass airfield in Egg home of classic rock station The show has a history of over 37 consecutive years. 1540AM, Bala Cynwyd, has Harbor, N.J. Township. WYSP, a sister station at CBS The event is a direct sales show, with exhibitors showing and joined Beasley Broadcasting, During the approach to Radio. offering their services and products to the buyers who come to the 555 City Ave., Bala Cynwyd, PA, hook on an advertising ban- “We will have access to show to see, learn — and purchase. with the goal of airing “original ner, a small, single-engine more ears than we’ve ever had Buyers that flock to the show typically are from medium-sized programming”. Bellanca airplane, piloted by as sports are percolating in companies. He started in his new post by 20-year-old Jason Flood, of this town,” said Angelo Cataldi, “It’s where buyers come to meet companies that can provide moving WNWR programs, such Franklinville, N.J., crashed. WIP’s morning program anchor. income-producing ideas, services and supplies”, Joe Ball, show as Barry Reismans long-time He suffered serious injuries. CBS Radio’s online an- founder and producer, reports. Jewish Hour and other multicul- nouncement of the move in- Many exhibitors give information and demonstrations on new tural and ethnic shows to morn- cluded a new 94.1WIP logo. technologies, services and products. They also offer complimentary ings at WWDB. samples and special cost-saving introductory specials. Continued on page 3 Continued on page 3 To attend this marketplace — where buyers meet sellers — Alligator contact the Philadelphia Advertising & Business Show at 29 Bala Ave., Ste. 114, Bala Cynwyd, PA 19004; Tel.: 484-562-0063; E-Mail: Innocent in PHILADELPHIA PRINTING FIRMS [email protected]; Web: www.PhillyBizMedia.com. Those firms wishing to have a direct sales area at the event should TV-29 Crew SMITH-EDWARDS-DUNLAP CO. contact the show producers, ACT, Inc., at 484-562-0063. The show’s slogan is “Bringing Buyers & Sellers Together” — and Attack & GRAPHIC ARTS INC. MERGE it does. It was an animal rescue Their Union Combines 214 Years assignment that sent a TV-29 of Family-Owned Printing Know-How camera crew to a home in South Reunion To Mark Philadelphia recently. Two family-owned Philadel- th The rescue by the SPCA phia printing firms have merged: 55 Anniversary of included an alligator confined in Smith-Edwards-Dunlap Compa- smelly water within a small tank in ny (SED.com, est. 1880) located the home at 9th and Shunk Streets. in the Port Richmond section of Area Advertising Firm The alligator was not harmed. Philadelphia, and West Philadel- The Philadelphia area’s lon- It will be part of an Executive But Chris O’Connell, TV-29 phia’s Graphic Arts Inc.(GALitho. gest established advertising & Networking & Card Exchange. reporter, and his cameraman, com, est. 1928). related marketing services firm, Over the years the firm has Dave Edwards were attacked — Combined, the two firms will mark its 55th consecutive added divisions to its base ad- on camera — at the scene. have been serving area clients year in business this Summer — vertising, public relations and The assailant was the for more than 214 years. and still under the direction of its news-publicity services. homeowner’s son, who was arrested. Each company will continue to trade under its present name. founder. Continued on page 3 Jonathan Shapiro (left), president, The firm, American Advertis- Smith-Edwards-Dunlap Co., and ing Services, 29 Bala Ave., Ste. Fred Binder (right), vice president, 114, Bala Cynywd, Pa l9004 Why Did Philly Photographer Graphic Arts Inc., review a press (ph: 484-562-0060 web: www. sheet in front of the Heidelberg PhillyBizMedia.com) originated Die Mysteriously In Auto? six-color CD press acquired dur- in 1956, by Joseph H. Ball, short- A familiar, local free-lance news cal condition, according to Montgomery ing the merger of the two firms. ly after he left the Philadelphia and fashion photographer died mysteri- County Coroner Walter I. Hofman. Operations will be com- Inquirer, where he started as a ously last month. One assumption was that Zellars bined at the 120,000 square foot 17-year-old copy boy at the City He was Jonathan F. Zellars, 62. was seeking shelter from heavy rain, Smith-Edwards-Dunlap Com- Desk, in the News Department. His body was found inside a car and found his way inside the parked pany facility. — not his! — on the grounds of a Main car. Reunion Both city-based firms are Line church. Richard J. Watson, exhibitions cu- To mark the anniversary for- owned and operated by third Authorities described Zellars as rator at the African American Museum, mer and current staffers, suppli- generation family members: the homeless at the time of his death. said Zellars took fashion photos and ers and clients, are invited to a Lobel family of Smith-Edwards- Officials at the Church of St. documented life in Philadelphia. reunion get-together. Dunlap Company (SED), and Asaph, Conshohocken State Road, Zellars was a familiar figure at It will be held February 12, the Koontz and Binder families Lower Merion, where Zellars died, were business openings, trade shows and 2012, from 4:45 PM to 7:15 PM of Graphic Arts Inc. (GA). not clear on his presence there at the fashion events. at the Radnor Hotel, 581 E. Lan- Average employee tenure at time he died. He was remembered as a friendly, caster Ave., St. Davids, PA. A each firm exceeds 20 years. His death was probably due to nat- dignified individual. buffet will be served, and cards ural causes, likely brought on by a medi- There are no known survivors. exchanged. Jonathan F. Zellars Continued on page 3 Personal Thoughts: Remembering Gil Spencer ~ see page 11 Page 2 Advertising/Communications Times September 2011 Don’t Think You Are Safe With Your Website By Mike Mallowe That seemed like a strategy, communication is still true: peo- and read it when they have time. Once the world of advertis- except there was one problem: it’s ple have to be driven to websites; Just make sure that your website ing and communications discov- easier to get lost on the internet they rarely find them on their own. is prominently mentioned on that ered the apparent dominance of than it ever was on a news-stand. What they do find are spe- brochure or “leave-behind.” the internet and websites they So, what good is a website? cific things they happen to be Communications amateurs thought they would be all right. We’ll get back to you as searching for – stories, facts, sta- who are too naive or just too We’ll build a website, change soon as we have that one fig- tistics, and content of any kind. arrogant to look for solutions it up occasionally, and wait for ured out. That’s where the search en- beyond the tips of their noses the world to find us. The only thing we know for gines come in. never grasp this. They insist on certain is that a website is a tool And, if you want your content believing that a website, alone, – just like any other tool. And, to be read, then you better make will do it all. you have to admit that not many sure that the first 100 words are That never happens. houses have gotten built using Mike Mallowe loaded with the kind of words and Another strategy that works just one tool. cheaper, easier, lighter, more phrases that the search engines – depending, of course, on the The reality of the web world personal and more portable. will be attracted to. particular nature of your demo- is far more nuanced than that. Look at your cell phone – it Driving Readers graphic audience – is social For one thing, as websites pro- doesn’t look like your old rotary to Your Site media, primarily Facebook and liferate, readers are spending telephone does it? What are the other ways Twitter. There are others, but the much less time on most of them. And how about your nice, you can use to drive people to dominance of those two is begin- In fact, website usage has new flat screen TV versus that your sites? ning to make their competition been falling for a long time. So piece of furniture you used to call Believe it or not, print media increasingly irrelevant. has computer use. “an entertainment” center? still works pretty well. The problem is: Are you Traditional Computer Use The trend is How tiny can People still like to stick a sure that your audience is Is Down we make it? piece of paper in their pockets comfortable with Facebook Now, you have to think I’m You can live with that. You out of my mind when I say that. adapt. You go mobile with a pad or But, it happens to be true. a tablet or whatever comes next. The use of what many of us Messages Are Changing think of as a computer – a sturdy What you might not be able desktop, or a fully portable lap- to adapt to so easily is the way in top – is in steep decline. So are which your messages are sent – sales of those devices. as in messages to potential cus- Why do you think they’re so tomers and clients. much cheaper than they used to be? Content of any kind on web- As almost always happens sites has to fight to get a read- with technology, the irresist- er’s attention. One of the great ible trend has been to smaller, over-looked facts of 21st century

Advertising Communications Times

Volume 35, #4 September, 2011 29 Bala Avenue, Suite 114 Bala Cynwyd, PA 19004 Phone: (484) 562-0067 • Fax: (484) 562-0068 Email: [email protected] Website: www.PhillyBizMedia.com

Advertising/CommunicationsTimes is an independent monthly newspaper published by Advertising/Communications Times, Inc., Joseph H. Ball, President. © Copyright 2011 by Advertising/Communications Times, Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without written consent of the copyright owner. Periodicals postage paid at Philadelphia, PA SUBMISSIONS – Unsolicited submissions are welcome and invited. However, they will not be returned unless accompanied by a self-addressed stamped envelope. ADVERTISING – For display and classified advertising rates and information call (484) 562-0063. SUBSCRIPTIONS cost $39 per year. Send check or money order to Advertising/Communications Times, 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004. Digital Pre-Press Production...... John Paone Office Manager...... Kathleen Newmiller Executive Assistant...... Elena Cruz Publisher/Executive Editor...... Joseph H. Ball Contributing Writers �� Nathan Lerner, Bonnie Squires, Mike Mallowe

The Philadelphia Regional Business/Marketing Monthly September 2011 Advertising/Communications Times Page 3

Mallowe some of this research from Pew. health care or science do not Not Funny! “Onion” Publication Continued from previous page Here are some highlights: draw an especially loyal audi- The Pew Research Center’s ence. Not a single site in the top Editor Assaulted Near Inq. Bldg. Project for Excellence in Jour- 20 covers a niche. and Twitter? The Philadelphia City Editor According to Daily News nalism studied how people get w Out of the news site catego- If you are, that probably for the funny “Onion” Newspaper staff writer Molly Eichel, who was to news and informational web- ries, Cable TV websites clearly means that your audience is large- which has started circulating in with Guendelsberger at the time ly very young, virtually addicted sites. It makes for fascinating dominate followed by on-line reading and provides valuable this area recently had an unfun- of the incident, they were part of to spending much of their leisure publications and newspapers. ny experience here. a group of seven friends near insight as to web traffic in gen- time in cyber space and profound- w The report suggests that “the She suffered a broken leg Broad & Green Sts. eral. Some observations: ly influenced by what they are told dominance of general interest when attacked by a rowdy, un- In a police report, Guen- wNo site holds visitors for long. by their peers or “friends”. rather than niche sites suggests controllable mob of teenagers just delsberger was “jumped” by up The average visitor spends three If that description does not the enduring value of curation, walking distance from the Philadel- to 40 men. They punched and minutes and four seconds. fit your target audience, then you or editing–that people like some- phia Inquirer, which prints the “On- kicked her numerous times. might want to hold off investing wThere is a small but loyal group one helping them make deci- ion” Newspaper for area readers. During the assault, facial in- all those promotional dollars in of users who come to sites often sions about what’s important.” The Onion Newspaper is a juries were received by two oth- social media. (an average of 7 percent of users). wSearch engines continue to satirical weekly printed 50 times ers in Guendelsberger’s group. Pew Foundation Research wOut of 4,600 news and informa- dominant as points of entry with a year. It is published byPhiladel- They were treated at area The Pew Foundation, in tion sites, the top seven percent phia Media Network, corporate hospitals. Facebook growing in influence Philadelphia, does extensive re- collect 80 percent of overall traffic. owner of the Philadelphia Inquirer. It was later learned and re- w but still producing small numbers. search on how we communicate The top ten percent of news Emily Guendelsberger, 27, ported by Twitter users that Gu- Be sure to enjoy that hand- in the free market society where sites attract half the traffic. who handles its arts & enter- endelsberger’s group was just you have to survive. Leonard w Well-known (legacy news sites) some website you just created. It tainment news, was enjoying an one of several assaults by the Sipes, a very active blogger and get two-thirds of web traffic. was exactly the right thing to do. evening of entertainment with same rampaging people the PR online guru, has summarized w Specialty (or niche) sites like But don’t stop now. friends when just the opposite of same evening. WIP triggered in part by afternoon move from midday’s to a new entertainment occurred. Continued from page 1 drive-time veteran Howard Eskin slot at 1 p.m. to 6 p.m. leaving his daily program. Eskin’s former partner Ike Re- The morning lineup (until 10 Pixanne AKA Jane Norman Eskin Leaves ese will anchor 10 a.m. to 1 p.m. a.m.) remains intact, with Cataldi, Al Cataldi’s colleague Antho- Morganti, Rhea Hughes, Joe Conk- with newcomer Michael Barkann, To Sing at Fundraiser ny Gargano announced a re- lin, Ricky Bottalico and Keith Jones. who will retain his television anchor If you are of a certain age (not to be printed) you’ll vamped WIP program schedule, Gargano and Glen Macnow duties at Comcast SportsNet. recall Pixanne, the star of a popular children’s show New Radio casting, and the call letters were In 1995, the station was sold many years ago on TV-10. Continued from page 1 changed to WRCP. Format became to Global Radio for $1.7 million, Pixanne — Jane Norman — continues to country music. with time-brokered ethnic and entertain. But now it’s for adult audiences. WNWR will now go to Chi- In 1983, the call letters were multicultural programming. Time She will be starring in a fund-raising concert, “An nese language broadcasts. changed to WSNI/WPGR. Don was made available to any per- Evening of Love,” on Wednesday, October 5th, at the WNWR had its roots in Cannon was program director son or entity willing to pay. Merion Tribute House, Merion Station, PA, sponsored In June, 2011 it was an- Jane Norman 1946, when the station was with a format of “Beatles” and by The Hospice and Home Care Foundation. nounced that all programming founded by Pat Stanton, the for- “Motown”. Some of the DJ’s Jane and special guest performer Paul Jost will be singing the love on WNWR would be moving to mer general manager of WDAS. were Hy Lit, Harvey Holiday, songs of Gershwin, Cole Porter and Rogers and Hart. WWDB-860AM effective June 14th. Sally Star was a host. Tom McCarthy, and Jerry Blavat. Jane told ACT she was pleased to accept the In 1992, the oldies station At that point, WNWR began simul- invitation to perform because she experienced the Some of the programming casting China Radio International. was sold to a group of local inves- sponsors caring and expertise when her husband Frank was religious. The call letters, The new programming at tors. The station was renamed Beazley, former Channel 10 sales director and Broadcast WJMJ, reportedly stood for “Je- WWDB-AM can be heard on the In- “Geator Gold Radio” with Jerry Pioneer, was so ill last year. He has since died. sus, Mary, and Joseph”. ternet 24/7 at www.WWDBAM.com. Blavat as operations manager. For more information and tickets for the October About almost 20 years later Speiser can be reached at 5th evening, call 484-580-4036. WJMJ was sold to Rust Craft Broad- WNWR 610-822-1360. Frank Beazley Remembering Pixanne Printing Companies tions, plus typesetting and proof- sive HIPAA knowledge plus in- Jane Norman began her musical career at age three and at age eight Continued from page 1 reading services. ventory and fulfillment capacity one of her compositions was performed by the Philadelphia Orchestra. Graphic Arts Inc. – a Nation- and delivery. Smith-Edwards-Dunlap al Women’s Business Enterprise She went on to create and star in the nationally syndicated award- Company is a sheetfed, web, and and FSC-certified firm – has For more information visit winning television show PIXANNE, where it out-rated every other program digital printing firm – offering bind- expertise with the demands of SED.com, (215) 425-8800 or on CBS. ery, mailing and packaging opera- pharmaceutical printing, exten- GALitho.com, (215) 382-5500. Jane also authored “The Private Life of the American Teenager” based on a television program starring Michael Landon that she co-created and internet/social networking col- Reunion Business Shows,” American produced for the NBC network. She appeared on more than 95 radio and Continued from page 1 Football & Basketball Coaches lege student, Eric Rosenbaum. TV talk shows, including the Today show, in conjunction with the book. Conference at Notre Dame and … An event planning & pro- Jane continues to perform across the country. The divisions include … was originator of booth-type duction company, “Whims for She can be reached at [email protected]; www.pixanne.com. … Publishing. The firm events in Malls. Rent. owns the oldest business-to- … A Radio Division. … The Philadelphia Speak- business regional newspaper, Talk/interview shows include ers Bureau ACT, now in its 36th year. “The Marketing of Business” & Ball also is a published ACT Names … Trade show ownership, “The Business of Sports”. newspaper & blog columnist. development and producing. Looking ahead, plans are He tends to write “folksy” pieces Internet Marketing Coordinator It’s longest, consecutive now being formulated for a wom- threaded with advice, based on Eric L. Rosenbaum, pated in student govern- show is the Philadelphia Adver- en’s show hosted by Amber Joi lifetime experiences. of Ardmore, has been ment and a variety of tising & Business Show, which Watkins, current Miss His favorite advice to young named Coordinator of sports activities, Rosen- was started about 1977. Pennsylvania / USA, and a people is remember three Internet Marketing at baum has worked with The firm also created & pro- youth/senior citizen joint music words: “Persevere”, “Persevere”, American Advertising regional civic and chari- duced The Philadelphia Travel & and discussion program featur- Persevere”. Services, one of this table organizations. Vacation Show, Women’s Won- ing a Ben Franklin look-a-like (See web page: www. regions longest-estab- He also has spoken derland, the “Begin Your Own actor Rob Devitis and a young PhillyBizMedia.com) lished advertising and to the U.S. Congress on news-publicity firms. behalf of the homeless. Rosenbaum will American Adver- A Bridge of Discontent direct the agencies use Eric tising Services, 29 for the business benefits Rosenbauum Bala Ave., Ste. 114, Between TV-29 & DRPA of the firm’s clients on social net- Bala Cynwyd, PA 19004; Tel.: works such as Linked-In, Face- 484-562- 0060; E-Mail: adcom- The first step in a libel or The potential suit also trative coordinator for the Dela- book, Twitter and others. [email protected], is now mark- slander case against Fox TV-29 names as defendants two TV- ware River Port Authority. He will also help produce ing its 55th year of helping re- was taken last month by the ex- 29 reporters, Steve Keeley and Her ex-husband, the City client internet information such gional businesses with many wife of Philadelphia Councilman Claudia Gomez. Councilman, used to be on the as web pages, video content, in- phases of their marketing and Frank DiCicco. Fran DiCicco is an adminis- board of directors at the DRPA. quiry response and links. advertising. The reasons for a legal ac- A graduate of Lower Merion Rosenbaum can be reached tion have not been disclosed. High School, where he partici- at [email protected]. Main Line Chamber Teaches Social Media Two Comcast interactive Fargo, Eastern University, KYW media pros, Robin Dagostino to Execs 1060-AM, Advanced Staging and Kip Wetzel, discussed how practices that have worked for oth- Productions, Trigon Tecnology, to use social media technologies er businesses, the CEO and top Nolan Painting, Comcast Busi- to reach new customers and management’s role in overseeing ness Class and PECO. drive business at a recent Main social media, and measuring the For more information on Line Chamber event. impact of social media efforts. upcoming events, visit www. Their topics included best Sponsors included Wells mainlinebusiness.us.

The Philadelphia Regional Business/Marketing Monthly Page 4 Advertising/Communications Times September 2011

The Philadelphia Regional Business/Marketing Monthly September 2011 Advertising/Communications Times Page 5 A Book Review ~ “TablOID City” One of the nation’s best- fiction. But many of the names, ly tabloid newspaper. war veteran, a society lady, art- …Street reporters, not ad- known newspaper reporters, places, events are factual. His writing is taut. Lots of ist, Mexican family and various verse to “borrowing” without-ask- columnists and authors, Pete It is published by Little, one and two and three word sen- newsroom individuals- -with a ing-headshots of crime victims. Hamill, has inked a new book Brown & Co., Hachette Book tences. background of real-life, contem- For publication! that will have media and commu- Group, 237 Park Ave., N.Y., N.Y. The story line is basically of porary individuals. …Copy desk editors writing nications professionals — of all 10017 (www.HachetteBook- an American-born Jihad terrorist, For this reviewer, a long- headlines to fit allotted spaces. ages — associating with its “how Group.com). and how his life and intentions time a newspaper person, the …Linotype machines… it was” and “how it is” contents. His story revolves around during one 24 hour period effect background material brings Composing and Engraving The book is “Tabloid City”. the publisher, key editor and staff the book’s characters. Those memories. Rooms. It is a novel, meaning it’s members of a New York City dai- characters include cops, an Iraqi They include… …No air conditioning in City Room. “They Were The Days” news — gossip personalities, Mental Facility”. first Inquirer Byline for a feature …Teletype machines clat- author of several fiction books …Ralph Cropper, City Hall on the history of Philadelphia’s The storyline in “Tabloid tering 24/7. AP.UP. I.N.S. — and my mentor. reporter. A character right out of Mother Bethal AME Church — City” takes place in the present. …Agate lines (14 to an …A political columnist who Damon Runyon novels. Knew plus a check: $25. But the flashbacks, and inch). That’s how advertising gained notoriety by asking Milton everyone. Brash. And fun. …Dave Podvey, Promotion transitions from newspaper space used to be sold. Shapp, who was running for Gov- …A New Jersey editor who Manager. He opened the door for publishing of the past, reminded …Adding additional press- me of memorable Inquirer news ernor of Pa. against an Inquirer decided what stories would go in a 19-year-old kid (me) to be the runs for a hot story. guys I worked with in my forma- endorsee, if Shapp had ever the New Jersey sections. At the writer and editor of “Home Edi- …Adrenaline rush, working tive years. been treated at a mental hospital. same time he did public relations tion,” The Inquirer’s monthly em- on a major story, like a murder They included: Shapp said no. for New Jersey politicians. ployee magazine distributed to at a good address, or a celebrity …Frank Brookhouser, The next days headline …Fred Shapiro, editor of about 4,000 staffers and others. victim, or celebrity committing a daily Philadelphia celebrity read something like: The Inquirer’s Sunday rotogra- They were the days…and they criminal act. columnist, one of the first TV “Shapp Denies Stay at vure section. He gave me my became my future. ~ Joe Ball Elevator operators taking bets on the daily numbers. Typi- cal bets were .10 and paid 400 to one — if it was paid. Some- times the elevator operator would “forget to place the bet”. The book is a reminder of “how it was” at newspapers be- fore the Internet. The book is also available at local libraries. ~~ Joe Ball

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The Philadelphia Regional Business/Marketing Monthly Page 6 Advertising/Communications Times September 2011

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The Philadelphia Regional Business/Marketing Monthly September 2011 Advertising/Communications Times Page 7 LAWSUITS

Suits Brought Philadelphia Media Network (Newspa- chester montgomery chester pers) LLC vs. Reach Communications The plaintiffs name appears first in capi- county county county Specialists Inc. et al., contracts, case tal letters, followed by the name of the Suits Brought Court Judgements State Tax Liens #11-0502293, 05/19/11 defendant, the nature of the suit, the De Lage Landen Financial Services Philadelphia Media Network LLC vs. Taylor Publishing Co., 1550 W. Mockingbird Nancy Keck vs. Darryl Murphy/EPM Trad- number and the date. Accuracy of the Inc. vs. Broadway Shop Inc. dba Signal Skinny Nutritional Corp., 3 Bala Plaza Lane, Dallas, Texas 75235, $29,864,(reve- ing LLC/EPM Marketing LLC/Feldman & entries is not guaranteed. Graphics Printing, debt collection, case E., Bala Cynwyd 19004, $2,421, plain- nue), case #2011- 05870-LN, 05/27/11 Pinto PC/Nasdaq OMX PHLX Inc. et al., Philadelphia #2011-07735-CT, 07/14/11 tiff, case #2011-09565, 06/06/11 contracts, case #11-0600245, 06/07/11 philadelphia Suits Brought montgomery chester Manufacturers And Traders Trust Co. Court Judgements E county county agles Nest Holdings LLC vs. Printers vs. Hare Bros. Printing Inc., $48,956, Idearc Media LLC vs. PCE Electric Inc., Inc., $23,813, plaintiff, case #11- Trade plaintiff, case #11-0602030, 06/22/11 Suits Brought Suits Brought $256,645, plaintiff, case #09- 1101425, 0100919, 05/10/11 CBS Radio East Inc. vs. CDR Media Thomas Publishing Co. LLC vs. Green Gawthrop Greenwood PC vs. Michael 07/11/11 Supermedia LLC fka Idearc Media LLC LLC, $21,698, plaintiff, case #10- Packaging Inc., (no types Shown), case Parella/Valley Forge Press Inc., debt col- vs. Patriot Electrical Co. Inc., $72,457, 1201395, 06/28/11 #2011-19035, 07/13/11 lection, case #2011-06549-CT, 06/14/11 plaintiff, case #11-0104138, 05/11/11

ATTN: LAW FIRMS This Page Is Read Monthly By Businesses Using Attorneys. Have Your Message Here. Call: (484) 562-0063

The Philadelphia Regional Business/Marketing Monthly Page 8 Advertising/Communications Times September 2011

Dateline Philadelphia By Nathan Lerner Dining & Entertainment Editor FEASTIVAL Tony Forte and Martha McGeary The second annual FEAS- Snider. TIVAL, a culinary fundraiser for The Guest of Honor will be the Philadelphia Live Arts Festi- Ed Rendell , who will be recog- val and Philly Fringe, will be held nized for his contributions to the Sept. 14. arts during his years in govern- Audrey Claire Taichman, Mi- ment. chael Solomonov, and Stephen Richard Vague is President Starr will all be returning to again of the Board of the Philadelphi a form a troika of restaurateur- Live Arts Festival. hosts. The event will take place at Other prominent participat- the Pier 9 space at 121 N. Dela- ing restaurateurs include Jose ware Avenue from 6:00-9:00 Garces, Georges Perrier, Ellen PM, with a special V.I.P. Hour Yin, and Marc Vetri. at 5 PM. Tickets are $250 per FEASTIVAL: At the inaugural FEASTIVAL last year, restaurateurs/event hosts, Audrey Claire Taichman , The event will be chaired by person; $350 for the V.I.P. pack- Michael Solomonov, and Stephen Starr are joined by Mayor Michael Nutter. PHOTO CREDIT: Evgeny Pogorelov age. The latter will provide early and their family. The agenda of the Kids aboard the 4-masted sail- admission, access to the auction this private non-profit involves ing ship restaurant, The Moshulu. preview, and private bar service. addressing the effects of abuse, Guests will be treated to an neglect, and other challenges For tickets to FEASTIVAL, array of food, top-shelf open bar, to early childhood development call (215) 413-9006 x15. as well as dance to Caribbean- and to assist children in reach- themed live music by Verdict and ~ ~ ~ ing their full potential within their Since 1971, the Children’s homes, communicates, and so- DJ Francisco. Crisis Treatment Center (CcTc) ciety. The agency treats over Guests will also have the has provided high-quality, com- 1,800 chilren and their families chance to win raffle prizes, in- prehensive mental and behav- over the course of a year. cluding vacations, tickets to sport- ioral health services to the chil- The Friends of the Center will ing events, and gift certificates to dren and families of Philadelphia hold their 11th Annual Crusie for Philadelphia’s finest restaurants.

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The Philadelphia Regional Business/Marketing Monthly September 2011 Advertising/Communications Times Page 9

Event co-chair is Michelle ~ ~ ~ Another group that made Zou. Her co-chair is Michael Ianni. Undaunted by tempera- a big impression was Givers. The 11th Annual Cruise for tures that surpassed the 100 The Louisiana-bred indie rock- the Kids will take place on Thurs- degree mark, over 10,000 fans ers proved to be a distinctive day, September 15th at 7:00 PM descended on Wiggins Park for amalgam of funk, pop, and folk with VIP hour starting at 6 PM. this year’s XPoNential Music elements replete with a strong Tickets to the Cruise for the Kids Festival. Afro-beat. are $80 per person ($60 per per- The annual mid-July affair Roger LaMay, WXPN’s son for Friends of CcTC). VIP featured such top-tier talent as General Manager, reported over tickets are $125 per person, and Emmy Lou Harris, Ben Folds, 10,000 people were present. include admission to an exclu- The Smithereens, Booker T., Sh- For more information on sive cocktail hour from 6 p.m. emekia Copeland, North Missis- WXPN, visit www.xpn.org. to 7 p.m. Dress is casual cock- sippi Allstars Duo, and Clap Your ~ ~ ~ tail attire. For more information Hands Say Yeah, all of whom Nathan Lerner, our Dining & En- about CcTC’s 11th Annual Cruise graced the River Stage. tertainment Editor, is the Direc- for the Kids or to purchase tick- David Uosikkinen’s In the tor of Davenport Communica- ets, please visit www.cruise- Pocket set on the Marina Stage tions. He welcomes feedback at forthekids.org or contact Steven reunited members of The Hooters. Emmy Lou Harris performing on the River Stage at this year’s WXPN [email protected]. Walters at 215.496.0707 x 1156 Music Festival. or [email protected]. PHOTO CREDIT: Frank Jacobs

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The Philadelphia Regional Business/Marketing Monthly Page 10 Advertising/Communications Times September 2011

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Remembering Gil Spencer

Reporter, Editor, Character Joe Ball By Joe Ball school diploma until after Mr. Spencer was Daily leaving the Navy. News editor for nine years, F. Gilman Spencer Jr. a Onward & Upward from 1975 to 1984. former — and possibly the His death brought an He left to become top most memorable — editor outpouring of praise from editor at the New York Daily of the Philadelphia Daily newspapermen across the News. He also served as edi- News, died June 24, 2011 country. at the New York University tor of the Denver Post until Hospital. He was 85. Among those quoted in he retired in 1993. I was a copy boy with Gil area newspapers that pub- His early stints, after Spencer over a seven year lished major-length obituar- leaving The Inquirer included period, from 1947 to about ies, were… being a reporter at the Ches- 1954, at the Inquirer’s City …Bill Kennedy. He was a “Boy!” …Rich Aregood, a Pulit- ter Daily Times, a photog- Desk, on the fourth floor at chief copy boy. He was pro- ~ ~ ~ ~ ~ zer Prize winner who worked rapher-sportswriter at the 400 N. Broad St. moted to The Inquirer’s Fea- Gil was always a character. with Mr. Spencer at the Phil- Mount Holly Herald, editor at tures Department, where adelphia Daily News. In those days, the news- Even as a copy boy, in The Main Line Times and edi- he had a long-time Inquirer room was an incubator for his early twenties, he was He said, Mr. Spencer had tor at the Trentonian. career. young people headed to- quirky, gangley — and most a passion for tabloid journal- Other platitudes… …Hal Freeman. He was ism, and “The Daily News wards careers in communi- likeable. …Zachary Stalberg, who a Sports Department copy was a real zoo and Mr. Spen- cations — especially with Even as a copy boy, he took over Mr. Spencer’s job in boy. he became the first cer was its ringmaster.” newspapers. had a cigarette in use, or President of the Spectrum, 1984 when he went to the N.Y. Typical weekly pay was nearby. Current Daily News col- paper, and is now executive under the ownership of Jer- umnist Stu Bykofsky was quot- $12 to $18/week. He was a favorite a director of the Committee of ry Wolman. ed as remembering, “The first I remember my and Gil’s “comer” with Inquirer Day Seventy, said: “Gil was the best …Me? I went into busi- time I saw him (at the Daily fellow copy boys and editori- and Night City Editors like newspaperman I ever met. ness, as the sole proprietor News) he was leaning back in al clerks in those days. They Joe Van Hart and Joe Harper. And the best human being.” included… of an advertising agency, his chair, with his long legs on which continues in business, They were also the days ~ ~ ~ ~ ~ …Al Gaudiosi, who years his desk, holding a cigarette and has formed multiple of bookies working in the Mr. Spencer is survived later became a Pulitzer prize at arm’s length and dropping publishing, broad-casting Composing Room. by his second wife, Isabel winning reporter, after he live ashes on a Oriental rug a and marketing divisions. Gil had a lifetime inter- Caroline Brannon, who he left The Inquirer and joined previous editor had installed.” est in playing the horses. married in 1968. The Evening Bulletin. He lat- Looking Back …Eugene L. Roberts, Jr., (Enough said.) er became a deputy mayor In those days of linotype a former executive editor of She had worked with Gil of Philadelphia, under May- machines, Western Union Though it was not re- The Inquirer, said: “He (was) a at The Main Line Times, and or Frank Rizzo. teletypes, typewriters, carbon ported in newspaper obitu- weird and wonderful editor.” joined him again at The Daily …Larry Campbell, who paper, a plethora of report- ary columns after his death; I …William K. Marimow, a News where she was that pa- also became a Deputy May- ers stationed throughout the believe he was a descendant former editor at The Inquir- pers first female police reporter. or of Philadelphia in the Riz- city and suburbs, it was also of the publisher of a daily er, said: “Gil was a ferocious He is also survived by zo administration. an era of news people being, newspaper “The Brooklyn competitor…” three daughters, Amy Becker, Eagle.” …Russ Carmichael. He well, different. Though… …Chuck Stone, a former Blair Margel and Isabel “Char- moved to The Inquirer’s li- …We all had the same-on- He joined The Inquirer Daily News columnist, was lie”; plus two sons, Gil Spen- brary (“morgue” as it was job name. When an editor, re- in 1947 after Groton Prep quoted, “A tall Ichabod Crane cer IV, a columnist for the called) where he had a long write man or slot man wanted School, Swarthmore High and of a man with a mischievous Delaware County Times, and distinguished career, and is us, we would be summoned the U.S. Navy. twinkle…(He) carried this Jonathan; 10 grandchildren, now living in Florida. by a one-word shout of: He did not get his high city’s soul in his heart.” and two great grandchildren. Speaker’s Bureau Features Media Personalities The Speaker’s Bureau, For speakers that serve write: 29 Bala Ave., Ste. 114, 29 Bala Ave., Ste. 114, Bala your interest, contact The Bala Cynwyd, PA l9004, www. Ave., Cynwyd, PA l9004 has Speaker’s Bureau call: 484- PhillyBizMedia.com. created a division featuring 562-0067, Fax: 484-562-0068 television and other media personalities. They are available for corporate appearanc- es offering wide ranging programs including mo- tivational talks, news-current event commentary/ insights & anecdotes. They include TV news personnel, behind the scene executives and producers, columnists and authors.

The Philadelphia Regional Business/Marketing Monthly Page 12 Advertising/Communications Times September 2011

Guide to Executive Living Presents D I N I N G O U T New Pescatore B.Y.O.B. Message: “We Are Family” By Kayde Richardson taking a tender flank steak and What do you get when you rolling and stuffing it with fresh combine five generations of res- garlic, herbed bread crumb and taurant experience? pecorino romano cheese served over homemade mashed potato’s The answer is Pescatore in a pompadore sauce. B.Y.O.B. After all of this fine dining Chef Thomas Anastasi — you would think one would be and owner — has opened Pes- stuffed but as everyone knows catore at 134 Bala Avenue, Bala there is always room for dessert. Cynwyd, PA across from the This is especially true when be- Bala movie theatre. ing offered homemade choco- If Tom’s name sounds famil- late chip cannoli’s ($5) filled with iar it’s because Tom’s family has homemade whipped cream and owned and operated Anastasi a selection of fresh berries in a Seafood in the Italian Market, for gran marnier sauce topped with four generations. whipped cream($6). From the moment we were Pescatore B.Y.O.B is lo- seated at Pescatore (It means cated at 134 Bala Avenue. They Fisherman) by our hostess, Car- are open Tues-Sat, 5pm-10pm; ol, who is Tom’s mother, we felt Sun-Mon closed. They accept all right at home. NEW PESCATORE RESTAURANT opens in Bala Cynwyd: Pictured are (right) Owner, Thomas Anastasi major credit cards. and (left) General Manager, Frank Kemp, with service staff centered. Pescatore is B.Y.O.B. Reservations This new, beautiful restau- They also offer take-out and can be made by calling 610-660-9400. rant has a warm and inviting feel catering. kitchen Alina DeNarchi, my com- a delicious mix of fresh baby spin- which is homemade daily. Our to it. From the family pictures Valet parking is available. that line the walls, the crisp white panion, and I decided to share ach, walnuts, hearts of palm, crai- selection for the evening was table clothes, table candles, at- the stuffed Portobello mushroom sins and goat cheese tossed in a ricotta Gnocchi. Co-worker Bon- For reservations, call 610- tentive servers, we knew we a crab lover’s dream and some raspberry vinaigrette ($11). nie choose the grilled Branzino 660-9400. of Nonna’s award winning meat- were in for a nice evening. As we were waiting for the ($29) which is a Mediterranean bealls ($9) a hearty combination Fish that fell right off of the bone. And we were. main course, we were graciously of beef, veal and pork. welcomed at our table by the A cousin of mine, Stesha Our server, Krista Kutz, vol- We were then on to the In- General Manager, Frank Kemp, unteered several non-alcoholic Corbett, ordered the Chicken salata (Italian for salad) We chose who took a personal interest in drinks — courtesy. Another serv- Romano($17) which was a juicy the Mediterranean which features our enjoying Pescatore. chicken breast paired with ar- er offered a choice of two home- fresh jumbo shrimp and crab- There are over 30 items on tichokes, mushrooms, and as- made breads a focaccia and a meat served over romaine let- the menu. We decided to try dif- paragus served with a white wine muffaletta served with a fresh tuce, roasted peppers, hard boiled ferent offerings — and share. sauce. pesto dipping sauce. eggs, olives and tomato’s drizzled With the generous portions in a homemade ceasar dressing A gentleman friend went with I was the most indecisive we looked at coming out of the and the Spinach Salad which was the Gnocchi Del Giornio ($18) of the bunch. I finally settled on the Brasciole ($23) a traditional Italian favorite which is made by

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The Philadelphia Regional Business/Marketing Monthly September 2011 Advertising/Communications Times Page 13

Guide to Executive Living Presents D I N I N G O U T Safari Steakhouse at Taj Mahal Marks 21 Years of Quality By Bonnie Squire All steak is not created equal. Guests of the Safari Steakhouse at Trump Taj Mahal, Atlantic City, are indulged with Certified Angus Beef. Put simply, Certified Angus Beef is the most robust, juicy, tender beef you will ever enjoy. The flavor-filled steakhouse menu offers something for every appetite, including thick lamb and veal chops, beef short ribs, grouper, sea bass and whole fresh Maine lobster. An after-dinner sweet tooth can be satisfied with a decadent dessert created by award-winning pastry chef Eugene Ess. Safari Steakhouse is a winner of the Gold Award from the National Academy of Restaurant Sciences. Our group made ourselves comfortable in the leopard-print Chris Martin (center) and friends, all from Northeast Philadelphia, enjoyed their dinners at the Safari Steakhouse. chairs, sitting on the leopard- Dave, ably assisted by Luz, us, and it came out piping hot, seafood, fish and meat choices, sampler? Sugar-free desserts? print carpeting, in front of a were polite and competent, re- just the right color of pink in the all of which sounded delectable. We finally settled on the fireplace which would have filling our bread tray as soon as middle, and so tender we barely Our other friend ordered Safari chocolate cake and the been very appropriate at a lodge we requested more of their fresh needed a knife to cut it. the most expensive item on the chocolate peanut butter cream somewhere in Kenya, after a The mashed potatoes and menu, the steamed whole Main pie. The chocolate cake was photographic safari. brioches, served with room- asparagus ($8 each side order) lobster. The lobster was so large light and layered with a delicious There is a giant Bilbao tree temperature butter. were enough for five of us at the that he was able to take part of it dark chocolate filling. But the in the center of the spacious The Safari Salad ($10) table. home in a doggie bag for lunch chocolate peanut butter pie kept restaurant, and all of the wall was a delicious combination of One friend ordered the half the next day. being passed around the table treatments bring to mind an greens, almonds, strawberries, rack of lamb ($42) and raved We were really full from the until there was nothing left on African Safari. blueberries, bleu cheese and about her selection, which is large platters, but the dessert the plate. This is a lively restaurant, a delicate Balsamic dressing, one of the house specialties. menu sounded so scrumptious For a leisurely, wonderful where parties on either side which two of us could barely It was accompanied by goat that we just had to order at least dinner, especially for celebrating of you will share laughter and finish. cheese potato gratin and baby two of them. Should we select a special event like a birthday comments on their food with you. Many of the diners the vegetables. Berry Brickle Brulee (each of the or anniversary, the Trump Taj One table had an attractive group evening we were there had come Next time we will try either desserts was $8.50, except for Mahal’s Safari Steakhouse is of young women, celebrating in from New York. We guessed the filet mignon ($45) or the pan ice cream)? New York Cheese an ideal setting. Be sure to ask a 21st birthday party for one of that the new connecting train roasted French chicken breast Cake? Homemade ice cream about the special $35 complete their members. The table on the made it easy to come to Atlantic ($28) or any one of a dozen other or sorbet ($6.50)? Safari cookie dinners as well. other side was a group who work City from the Big Apple. together at construction sites, Now back to the main led by Chris Martin. No, not the course. My decision was Chris Martin who is married to easy, as I had spotted the Gwyneth Paltrow, but handsome fabulous prime rib on the way Chris Martin, nonetheless. in. We placed two orders of the Our waiters, Peter and Chairman Cut ( $38) for three of

The Philadelphia Regional Business/Marketing Monthly Page 14 Advertising/Communications Times September 2011

Camelot Event Services, at 225 Avery MacLean Photography Jackson Ave., Magnolia 08049 Inc., at 311 Abbey Lane, Hash Business Media, at 21 New Marketing-Related Lansdale 19446 Violet Rd., Levittown 19057 Lumia Productions LLC, at 404 Bucksmont Style, at 19 Yale Businesses W. Mount Airy St., Phila. 19119 Dr., Richboro 18954 Weddingbug, at 1800 Byberry US Buying Group LLC, at 650 Coal Pictures LLC, at 2219 Teri Klinger Photography, at Rd., Ste. 1401, Huntingdon Franklin Flood, at 120 E. Uwchlan Sentry Park, Ste. 100, Blue Bell Bainbridge St., Phila. 19146 138 Dawn Dr., Lansdale 19446 Ave., Ste. 101, Exton 19341 Valley 19006 19422 Patricia Mollo Design LLC, at The Princeton Literary Review, , at Zag Films, at 312 S. Balderston Whitemarsh Media Group LLC, 2417 S. 13th St., Phila. 19148 at 51 Kings Highway W., Black Spider Productions Dr., Exton 19341 701 Loraine St., Ardmore 19003 at 4008 Briar Lane, Lafayette Hill Breezeto Marketing Inc., at Haddonfield 08033 AAGS, at 1217 Lower State Rd., Creative House Of Ayakoe, at 19444 1207 Friel Place, Phila. 19116 Writehook, at 4 W. Church St., 1813 Corlies St., Phila. 19145 North Wales 19454 Glint House, at 521 Wellesley City Plus Communications LLC, Bordentown 08055 Leira Video Services, at 16 Green Bright Rocket Design, at 214 Rd., Philadelphia 19119 at 1910 South St., Phila. 19146 Ye Olde Candle Shoppe, at 727 S. S. 43rd St., 1st Fl., Phila. 19104 Woods Dr., Horsham 19044 Taft And Chupalio Media LLC, at Blade Forge Advertising, at Randolph Ave., Cinnaminson 08077 , at Bayside Communications LLC, at 2053 Sturbridge Dr., Jamison 18929 6183 Ridge Ave., Floor 2/Ste. A, Justified Visual, at 66 Algate Joseph J. Photography 724 Dick Ave., Warminster 18974 Repatriot Radio LLC, at 5311 Philadelphia 19128 Rd., Langhorne 19047 2317 Perot St., Phila. 19130 , at 54 Live Action Snap Photography LLC, Ash Rd., Holicong 18928 Hispanic Media, at 2800 Tyson Fresh Digital Presence, at 1111 Pop Media USA LLC at 63 Arabian Way, Holland 18966 Aribella Events LLC, at 147 Ave., Philadelphia 19149 Street Rd., Southampton 18966 Oak Dr., Quakertown 18951 , at One Oxford Time4design LLC, at 216 Liberty Prospect Ave., West Grove 19390 John Crum Photography LLC, Danielle Nowak Photography, DR Source LLC Trail Court W., Fountainville 18923 Kate’s Event Artistry LLC, at at 250 Woodland Dr., Upper at 568 Red Lion Rd., Huntingdon Valley, Ste. 850, Langhorne 19047 Legacy 2.0 LLC, at 650 Sentry 2443 Brookdale Ave., Abington Black Eddy 18972 Valley 19006 Roundtable New Media LLC, Park, Ste. 100, Blue Bell 19422 19001 Cavalla Studios Inc., at 414 Textbreakers LLC, at 139 at 200 Highpoint Dr., Ste. 215, Evergreens Photo & Video, at Forefront Advertising Inc., at Manor Dr., Kennett Square 19348 Fernbrook Ave., Wyncote 19095 Chalfont 18914 6183 Ridge Ave., Phila. 19128 2408 Rhawn St., Phila. 19152 Freemymiseducation Product- Love My Life Entertainment A Flash In Time Inc., at 88 ions LLC, at 1330 Centennial Rd., LLC, at 1006 Ford Lane, Jasen Dr., Chalfont 18914 Penn Valley 19072 Huntingdon Valley 19006 Emery Jude LLC, at 27 L&M Strategic Media Agency LLC, Debt Solutions Group LLC, Norwood House Rd., at 115 Madison St., Newtown 18940 at 97 Bonnie Gleman Court No. Downingtown 19335 Raceway Marketing LLC, at 472 E-97, Philadelphia 19114 Bisignes Consulting LLC, at 2nd St. Pike, Southampton 18966 Wolly Crown LLC, at 7308 W. 1260 Joanne Lane, Telford 18969 Raw Instincts Photography, at Passyunk Ave., Phila. 19142 Kaviar LLC, at 110 Nottoway 3403 Ryan Ave., Phila. 19136 G.E.M. Event Planning Dr., Blue Bell 19422 Modern Strategic Branding (Genuine Elegance Mastered), Managed Markets Solutions LLC, And Communications, at 1787 at 6 Willow Cedar Way, at 94 Cowpath Rd., Telford 18969 Sentry Parkway W. Bldg. 16/Ste. Blackwood 08012 All About Events LLC, at 100 120, Blue Bell 19422 Bars Studio, at 2840 Creek Rd., Orlemann Ave., Oreland 19075 Radiant Reflections Photo- Feasterville 19053 Jason Diliberto Photography LLC, graphy By Heather Albert, at Philly Barter LLC, at 4387 at 2549 Hill Rd., Green Lane 18054 103 S. School Lane Apt. 2-B, Swamp Rd., Ste. 290, M&H Technology LLC, at 501 Souderton 18964 Doylestown 18902 N. Bethlehem Pike, Ste. 12-A, Metamorphosis Marketing And Scene Changer LLC, at 300 Ambler 19002 Market Research Services, at 550 Meetinghouse Rd., 2nd Fl., DW Media LLC, at 1420 Parmentier Rd., Warminster 18974 Jenkintown 19046 Rodman St., Phila. 19146

The Philadelphia Regional Business/Marketing Monthly September 2011 Advertising/Communications Times Page 15

Systematic Solution Inc., at The Americas Magazine Inc., at 13015 Townsend Rd., Phila. 19154 9620 Conuent Ave., Phila. 19114 Philly Financial Days LLC, at New Marketing-Related Vicktory Productions LLC, at 212 N. 12th St., Phila. 19107 1427 Guilford Place, Phila. 19122 Event Archive Services LLC, at Businesses Social Media Monsters LLC, at 1636 W. Ritner St., Phila. 19145 325 Cherry St., Phila. 19106 The Whole Way Press, at 507 Eventful Moments For You LLC, Stephanie Moyer LLC, at Protech Internet Group Inc., at 2669 Michael Spain-Smith Studio Conway Ave., Apt. C-5, Narberth at 7759 Clement Rd., Wyncote 1617 Creagh Knoll Lane, Willits Rd., Apt. L-220, Phila. 19114 LLC, at 800 N. Second St., No. 19072 Sallie’s Creations, at 3 Cedar 19095 Downingtown 19335 105, Philadelphia 19123 Touch of Elegance Catering Grove Dr., Sicklerville 08081 Monaco Writing & Consulting Atm Advertising LLC, at 1078 Noble Net Media, at 1 Harned And Wedding Planning, at 2103 V.C. Enterprises, at 113 W. White Services LLC, at 40 Bunker Kingsley Rd., Jenkintown 19046 Ave., Apt. C-6, Somerdale 08083 N. Wanamaker St., Phila. 19131 Horse Rd., Voorhees 08043 Way, Pottstown 19464 Mamsir Productions LLC, at Chocolate Bar Studios, at 521 Artemidia LLC, at 57 Mary St., Highwind Interactive, at 139 Just Equal Productions Broad- 90 High Point West, Huntingdon St. Lawrence Way, Furlong 18925 Doylestown 18901 Warren St., Edgewater Park 08010 cast Inc., at 5428 Irving St., Phila. Valley 19006 BMF Communications, at 13 Strategic Drucker Marketing Car Crash, at 706 Autumn Dr., 19139 Blue Macaw Designs LLC, at 156 Wilkinson Dr., Landenberg 19350 Consultants Inc., at 6542-A Langhorne 19053 Yorkshire Way, Hatboro 19040 Lower York Rd., No. 191, New North American Direct Williams 2.0, 328 Carlisle Court, Nuprint Solutions, at 45 E. Hope 18938 Marketer’s LLC, at 3331 Street Abington Photography LLC, at Exton 19341 Lancaster Ave., Paoli 19301 Myphillydefense LLC, at 1 Rd., Ste. 445, Bensalem 19020 1304 Zachary Rd., Abington 19001 Rocky Photos, at 3835 Olive Bravo Integrated Media, at Christian St., Apt. 40, Phila. 19147 Apple of My Eye Photography Diamond Street Photography St., Philadelphia 19104 200 Barr Harbor Dr., Ste. 400, Inkling For Art LLC, at 128 Bell- LLC, at 156 Williams Ave., LLC, at 2150 Ridgeview Ave., Festival Of Fears LLC, at 397 Conshohocken 19428 wood Court, Phoenixville 19460 Newtown 18940 Abington 19001 Brownsburg Rd., Newtown 18940 Digital Expressions By Lynn, at Snap Fancy Photo Booth, at 3985 Davisville Rd., Hatboro 19040 1215 N. Randolph St. 2, Phila. Slapstix.Me, at 106 Chinaberry 19122 Dr., Lafayette Hill 19444 Benningdale Corp., at 13015 Element Events, at 2121 Market Townsend Rd., Phila. 19154 St., Apt. 415, Philadelphia 19103 The Communications Group, at Voices Of Harmony, at 1221 5 Knoll Lane, Cherry Hill 08002 Fairmont Ave. 102, Phila. 19123 Flazz Productions, at 60-H Stoney Justified Visual LLC, at 66 Run, Maple Shade 08052 Algate Rd., Langhorne 19047 KTC Office and Web Solutions, Reign & Co., at 2617 Huntingdon at 4 Keatley Dr., Mount Laurel Pike, Huntingdon Valley 19006 08054 Lucky Badger Inc., at 2825 FSMS Associates, at 5729 Old Lillian Ave., Willow Grove 19090 Durham Rd., Pipersville 18947 Kama Multimedia LLC, at 7126 Sivantage Marketing, at 147 Cottage St., Philadelphia 19135 Grandview Rd., Ardmore 19003 East Coast Media, at 519 Bergen Convexual Design And St., Gloucester City 08030 Development, at 790 N. 27th Funky Fleurs, at 50 Linden Rd., St., Philadelphia 19130 Burlington 08016 Rewards Arcade LLC, at 2929 Pillar Media, at 112 Pinoak Dr., Arch St., Philadelphia 19104 Pemberton 08068 Zachary Nestler Photography, American Graphy, at 13 Cedar at 790 N. 27th St., Phila. 19130 Lane Extension, Bordentown 08055 Lunetta Enterprises LLC, BBC-Still, at 102 Brooklawn Dr., at 1669 Old Schuylkill Rd., Willingboro 08046 Spring City 19475 Higher Consciousness For Healing, Servicevibe LLC, at 416 Greene at 212 Mulberry St., Bristol 19007 Lane, Phoenixville 19460 Barbara Sheehan Events, at 1780 Bartram Printing LLC, Suffolk Downs, West Chester 19380 at 1325 N. Avignon Dr., Scale Leadership Inc., at 1139 S. Gladwyne 19035 Ashbrook Dr., West Chester 19380 Lead Forward Media, at 7 KB Portraits LLC, at 233 Fern- Galloping Hill Rd., Cherry Hill dale Lane, Downingtown 19335 08003 PHC Ventures LLC, at 300 Sandstorms Productions, at 30 Yorktown Plaza, Elkins Park 19027 Stacey Dr., Doylestown 18901 Apple Seed Film LLC, at 210 Sociable Marketing, at 623 W. Rittenhouse Sq., Ste. 400, Durham Place, Bensalem 19020 Phila. 19103 Design To Digital, at 228 Central Philadelphia Photo Walks, Dr., Phoenixville 19460 at One Makefield Rd., D143, Barren Hill Publishing, Morrisville 19067 Ponaehali at 216 Barren Hill Rd., Entertainment, at 2151 Route 38 Conshohocken 19428 E., Cherry Hill 08002 Harjefs Delaware Inc., at 18 Somebody Shoot Me, at 12 Sentry Parkway West Ste. Wundam Court, Bordentown 08055 300, Blue Bell 19422 JGlyndon Consulting, at 42 Mole Media Marketing LLC, Lenape Dr., New Hope 18938 at 904 East Abington Ave., Legacy Portraits, at 255 Glenside 19038 Pine St., Philadelphia 19106 Jennifer Baumann Photo- American Wedding Group Inc., graphy LLC, at 814 Treetop at 1800 Byberry Rd., Ste. 1401, Lane, Norristown 19403 Huntingdon Valley 19006

The Philadelphia Regional Business/Marketing Monthly Page 16 Advertising/Communications Times September 2011 Obits Peter J.R. Sena Donna M. Luongo Albert Waldman William C. Fidati William McLean III Former Editor Radio Sports Printing Co. Daily News Last Publisher of Reporter President Reporter Phila. Bulletin Albert (Archie) Waldman, president and co-founder of Consolidated Drake Press, re-

cently died. He was 84. Mr. Waldman graduated from Tufts University in 1948,

where he participated in lacrosse

and varsity football. He served in

World War II as a Naval Officer.

Peter J.R. Sena, a former Mr. Waldman, a golfer, was a member of the Executive Burlington County Times editor, Donna M. Luongo, a former Board of the Golf Association, William C. Fidati, a former The former publisher of the recently died. He was 78. Philadelphia region radio sports Philadelphia, and Wycliffe Coun- Daily News reporter, recently Evening Bulletin, one of Phila- reporter, died recently. She was 52. Mr. Sena was a graduate of try and Banyan Clubs. died. He was 76. delphia’s major daily newspapers Northeast Catholic High School. Ms. Luongo graduated in about 30 years ago has died. Mr. Waldman is survived by Mr. Fidati, a graduate of 1976 from Ridley High School and He was William McLean III, 83. He also attended the University his wife, Renee Levous Wald- Florence Memorial High School, also attended Temple University. A resident of Wynnewood, of Pennsylvania where he re- man; son, Ken Waldman; daugh- received a bachelor of arts de- Mr. McLean III died of Kidney ceived a bachelor’s degree in Ms. Luongo won KYW-AM ter and son-in-law, Lisa and Hal gree from the University of Notre failure while a patient at Lanke- journalism in 1954. (1060) station’s new study award Tovin; granddaughters, Melissa Dame in 1957. nau Hospital, Lower Merion, Pa. Mr. Sena was stationed in in 1976 which was a prelude to her and Rachel Tovin; and sister, Mr. Fidati joined the Daily The Evening Bulletin had the Fort Jackson, S.C., while serving career there as a desk assistant. News staff in 1962 covering Marlee Barshak. largest-circulation for an afternoon She became a sports report- politics and government up un- in the Army. After Mr. Sena was newspaper in the United States, at er for WRTI-FM (90.1), the Temple til 1970. The Philadelphia Press discharged he joined the Burling- Patricia Merbreier the height of its existence. University station, from 1977 to Association honored him with ton County Times. Mr. McLean III was a grand- 1979, and later joined WQIQ-AM, TV’s “Mrs. Noah” a Best Reporting Award for his In 1964, while managing son of William L. McLean who Chester, from 1979 to 1981. coverage of City Hall. editor of the newspaper, he re- purchased the Evening Bulletin Ms. Luong also worked for Afterwards he joined the signed to join The Inquirer. Bulletin where he stayed for about 1895. At that time Phila- WILM-AM (1450) as a weekend delphia had 13 newspapers, Four years later, joining more than 10 years covering anchor and sports reporter from and the Evening Bulletin was the Smith Kline & French (now Glax- horse racing. 1982 to 1985. From 1985 to 1987 smallest one. oSmithKline) Mr. Sena worked Mr. Fidati was the last pub- Ms. Luong covered Philadelphia Mr. McLean III started his licity director for Garden State in their public-relations depart- sports and Delaware News for newspaper career by selling ad- Park racetracks closing in 2001. ment. Mr. Sena held many posi- WHYY-TV’s Wilmington office. vertising for the Coatesville Daily tions at the company, two being In 1986 it was reported that Mr. She went on to join WIP- Record. vice president for investor rela- Fidati was Philadelphia Park’s AM (610) in 1987 to 1989 as a When he joined The Bulletin tions and vice president for inter- director of special events. talk show host and anchor. From he moved through virtually every national operations. 1989 to 1991 Ms. Luong worked Patricia Merbreier, TV’s He was also director of department, as a prelude to later After Mr. Sena retired in for the former UPI Radio Net- ‘Mrs. Noah’ of Captain Noah and communications at International becoming editor and publisher of Thoroughbred Breeders Inc. 1980, he became a QVC shop- work in Washington. His Magical Ark, recently died. the newspaper, 1975 to 1980. She was 86. Mr. Fidati is survived by ping network consultant for a Since 1994 Ms. Luong oper- He sold the newspaper in his sister, Louise Grieve; and year. He also was a consultant ated her own communications firm. Ms. Merbreier and her hus- 1982 to a division of an oil com- his three nieces, Donna Vivian, pany, Charter Media Co. and speech writer to Alan Keyes, Ms. Luongo is survived her band, W. Carter Merbreier co- Dawn Zappacosta and Denise At the time of his death, he a friend and political activist. husband, Michael; her father, hosted the program from 1967 until 1994 on what is now 6ABC. Paykos. and family members owned a Mr. Sena is survived by his Donald H.; and brother, Donald Bryn Mawr company, Indepen- Ms. Merbreier is survived wife, Mary Gardner Sena; two D. Her mother, Iris, passed in dent Publications Inc. That busi- by her husband; daughter, Pam Robert P. Kratz daughters, Laurie Leeder and 1995. ness is still in existence. Cowie; two granddaughters, Tara Savarise; son, Peter; and Newspaper He received a Lifetime Ashley Nuttall and Abigail Birch; seven grandchildren. Achievement Award in 2002 and four great-grandchildren. Photographer from the Pennsylvania Newspa- per Association, where he was a Creed C. Black former president. Mr. McLean III is survived by Inquirer Editor his wife, Elizabeth; sons, William L. IV and Warden; daughters, Sandra and Lisa McLean and H. Brooke Katzenbach; a sister;

and five grandchildren. Joan Murphy

Robert P. Kratz, a photog- Radio Talk Show rapher for the Norristown Times Herald, died recently. He was 92. Host Joan Murphy, radio talk show Mr. Kratz Lt. Col. retired host of the Joan Stack Show, re- Former editor of The Philadel- USAF, was a US Army Bom- cently died. phia Inquirer, Creed C. Black, died bardier in the 15th Air Corps. In Ms. Murphy hosted the daily last month in Miami. He was 86. World War II Mr. Kratz flew 53 half hour interview show for over missions over Europe. Death was attributed to 20 years live from Conti’s Cross complications from strokes. Mr. Kratz became a pho- Key’s Inn on WBUX, Doylestown. Mr. Black was editor here tographer for the Times Herald Ms. Murphy was a graduate from 1970-1977. newspaper after his discharge of Low Heywood School, Stam- Previous to that he was a from the service and remained ford, and was former Chairman top executive at the Wilmington there until he retired. of American Women in Radio and News Journal. Mr. Kratz is survived by his TV/Phila. Mr. Black is survived by brother, Richard A. Kratz; two Ms. Murphy is survived by a his wife, the former Elsa Goss; sisters, Virginia Kratz Loughlin daughter, Nina; two sons, Timo- a daughter, Michelle; and three and Betty Miller; and several thy and Patrick; three grand- sons, Douglass, Steve, and nieces, nephews and great-niec- daughters, Winnie, Emma and Creed Black Jr. es and nephews. Murphy; and grandson, Doyle.

Query ACT’s Divisions Online at www.PhillyBizMedia.com

The Philadelphia Regional Business/Marketing Monthly September 2011 Advertising/Communications Times Page 17 Obits

Karin Kulbok, and Tara Clev- Theodore D. Wayne J. Stettler Louis Hood Jr. Richard H. Smith enger; son, Thomas; 12 grand- Brownworth Graphic Designer PR Director Editor Suburban children; 13 great-grandchildren; two sisters, Georgine Thomspon Adv. Executive Newspaper Group and Rose Mary Brannigan; and four brothers, Joseph, Leonard, Edward and James. Prede-

ceased by infant daughter Jac- queline and by son Richard.

Patricia A. Wilson

Inq. Reporter

Wayne J. Stettler, a retired graphic designer, died recently. Louis Hood Jr., Philadelphia Theodore D. Brownworth, He was 76. Orchestra’s PR Director of 13 Richard H. Smith, co-founder a former advertising executive, of a chain of weekly newspapers years, died recently. He was 86. died recently. He was 79. Mr. Stettler attended the in Camden and Burlington Coun- Philadelphia College of Art, now Mr. Hood, after being dis- Mr. Brownworth graduated ties, died recently. He was 83. a part of the University of the charged from the Army, attend- in 1953 from the University of Mr. Smith, a 1953 Temple Arts, where he majored in adver- Pennsylvania where he earned ed Amherst where he earned a University journalism graduate, tising art. a bachelor’s degree in architec- bachelor’s degree. was president of Temple’s pro- ture. He also served in the Navy. After Mr. Stettler graduated Mr. Hood started at the or- fessional journalism fraternity. Patricia Ann Wilson, a one- in 1956 he served in the Army Mr. Brownworth, from 1960 chestra in 1960 to 1963 and from From 1945 to 1948 Mr. time Inquirer entertainment re- for two years. While he was sta- to 1968, was director of market- 1972 to 1982. When he retired, Smith served in the U.S. Navy. porter, died recently. She was 84. tioned in Alexandria, Va. Mr. Stet- ing at N.W. Ayer & Son and a se- he produced their promotional He was the personal secretary of Ms. Wilson was the widow of tler designed the U.S. Army Infor- nior account executive. Adm. John H. Towers, U.S. Pa- John T. “Jack” Wilson, magazine mation Digest along with exhibits. material, formed their newsletter, From 1972 to 1977 Mr. and designed and wrote the or- cific Fleet Commander-In-Chief. and sports editor at the old Phila Mr. Stettler was a design Brownworth was with the Phila- chestra’s publications. Mr. Smith, after being dis- Bulletin, until his death in 2006. Be- director for more than 15 years delphia Office of Big Brothers charged from the U.S. Navy, fore the Bulletin he worked at The at Smith, Kline & French now Mr. Hood also served as the Big Sisters as vice president of became the personal secretary Inquirer in the sports department. GlaxoSmithKline. He supervised orchestra’s photographer, which advertising. of John Marquand, the Pulitzer Ms. Wilson, a graduate of trade promotion materials and led him to accompanying them in In between Ayer and Big Prizewinning author, who he met John Bartram High and Shaw packaging for products that in- 1973 for a historic tour if China. Brothers, Mr. Brownworth was while in the Navy, who wrote the Junior High, also attended Tem- cluded Contact cold capsules also vice president for advertis- In his career, Mr. Hood book, “Point Of No Return.” ple University for one year. and Love cosmetics. ing for First Pennsylvania Bank worked in advertising, was the Mr. Smith formed his own Ms. Wilson became a pilot Mr. Stettler opened his own and Lincoln Bank. director of publicity for the Na- PR agency and served as di- for the Civil Air Patrol at the age design studio in Philadelphia Mr. Brownworth is survived tional Symphony Orchestra in rector of publicity at the Garden of 18 during World War II. in the late 1970s. He designed by his partner, Meredith Kane; Washington, and later moved to State Race Track. Ms. Wilson became an In- sales displays and packaging two daughters, Victoria and the Opera Society in Washington quirer copy girl after the war. She for clients such as Kiwi shoe In 2004 Mr. Smith retired Jennie Goldenberg; and three for a year. Mr. Hood is survived then worked her way up to be- care products, Weaver Chicken, from Gloucester County College grandchildren. His former wife, Johnson & Johnson, and Scott by his two daughters, Corky He- Foundation as assistant to the coming entertainment reporter. Elizabeth, died in 2004. Paper Co., until retiring in the bert and Sarah Salomon; son, president of executive director Ms. Wilson is survived by her late 1990s. Duncan; 10 grandchildren; and and public relations. daughter, Donna Urban; son, John Adrian I. Lee T. Wilson Jr.; six grandchildren; Mr. Stettler is survived by one great-grandchild. His wife Mr. Smith is survived by his and two great-grandchildren. Bulletin his two sons, Neil and Mark; died in 2009, and his son, Peter, wife, Beverly (nee Kuhlman); sister, Marlene Kiick; two step- died in 2002. three daughters, Debbie Burke, Columnist children, Stephanie and Valerie; three grandchildren; and his two former wives, Eleanora Stettler and Joan Stettler.

Michael B. Coakley III

Inq. Reporter

Adrian I. Lee, a Bulletin columnist and reporter, died recently. He was 90. Mr. Lee attended Spring Hill College in Mobile, Ala., in 1943 where he earned a bachelor’s degree in Greek. He served in the Pacific in the Navy during Word War II, Michael B. Coakley III, a for- providing fire support for land mer Evening Bulletin and Inquir- and water landings. er reporter, has died. He was 69. Mr. Lee started at the Eve- Mr. Coakley attended ning Bulletin in 1948 as a police Merchantville High School but and general assignment reporter. dropped out. From 1960 to 1963 He than became a rewrite man, a Mr. Coakley did seasonal con- national reporter, and an editorial struction jobs. writer. In 1982 when the paper closed he was a columnist. He took a job as a copy boy at the Camden Courier Post in Mr. Lee received a best-writ- 1964, then moved up to night ing award from the Philadelphia Press Association based on his rewrite man and night reporter, coverage on the assassination earning the 1968 Best Writing of John F. Kennedy. Award of the Philadelphia Press Association. He then joined the Phila- delphia Daily News where he Mr. Coakley then went on to stayed for six years. join the Philadelphia Bulletin as a night suburban rewrite man. Mr. Lee is survived by his wife, Marie; three sons, Owen, Tom, In 1981 Mr. Coakley joined and Andy; three daughters, Katie, The Inquirer. He retired in 2005. Louisa Viele, and Ann Hughes; Mr. Coakley is survived by and seven grandchildren. his wife, A.J. Heffley. The Philadelphia Regional Business/Marketing Monthly Page 18 Advertising/Communications Times September 2011 Engagements & Weddings Director of Eagles Producer Major Dental Marketing Mgr Events To Marry To Wed Adv. Announces To Wed Marriage

Lauren Kathryn Truitt and Samuel A. Hallowell, a Philadel- Erin Wills Boyle, marketing Rachel Rosner and Scott phia Eagles multimedia producer, manager at Campbell Soup Co., Dr. David A. Bresler and Handfinger, Feld Entertainment’s are soon to wed. is to wed David Reese Ward. director of event sales and mar- Sheery Andaloro announce the Erin graduated with a Bache- keting are soon to marry. Lauren is a graduate of celebration of their marriage. Lower Merion High School and lor of Arts degree in sociology from Rachel graduated from the James Madison University. She The ceremony took place on Dickinson College and the Acad- University of Maryland with a is currently a nurse at The Chil- August 6 at the Capital Grille in emy of Notre Dame de Namur. Bachelor of Arts degree in hearing Philadelphia. dren’s Hospital of Phila in the David is a graduate of Upper and speech sciences. She also Neonatal Intensive Care Unit. The signing of the ketubah Darby High School and Penn State earned a master’s degree from Samuel is a graduate of The was witnessed by Dr. Bresler’s where he earned a B.S. in science. Temple University for speech and children, Rachel, Jason and Shipley School and The Univer- The couple is planning an language pathology. Rachel is Josh; Josh’s fiancé, Tracey sity of Maryland. autumn 2011 wedding. currently employed at Aria Hospi- Heiken; and Sherry’s daughters, They are planning a June tal as a speech pathologist. Melissa, DeAnna and Alicia. 2012 wedding. Scott is a graduate of the The couple lives in Ivyland, PA. University of Massachusetts holding a Bachelor of Arts degree in business administration. He also earned a certificate in Information Technology Specialization. Corp. Sponsor AE Becomes Engaged

Tim McCulloch, who sells corporate sponsorships around Villanova athletic events, is engaged to Mary-Helen Katherine Dickinson. Mary-Helen graduated in 2008 from Villanova University with a Bachelor of Arts degree in communication. She is now en- tering her third year at Villanova Law School. Tim graduated in 2002 from the Haverford School. He has a Bachelor of Arts degree in political science from Clemson Uni- versity, Clemson, S.C. The couple is planning a wedding in late August 2012 at St. Thomas of Villanova Church. Boscov’s PR Exec To Marry

Beth Anne Katz, marketing/PR executive at Boscov’s department stores, is to marry Gad Zvi Ages. Beth Anne graduated from Tufts University with a Bachelor of Science degree in psychology . She also earned a Master of Business Administration degree from Villanova University. Gad served as a paratroop- er in the Israel Defense Forces and is now an entrepreneur.

The Philadelphia Regional Business/Marketing Monthly September 2011 Advertising/Communications Times Page 19

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