Loyola University Chicago Loyola eCommons School of Business: Faculty Publications and Other Works Faculty Publications 2-22-2019 Gender East and West: Transnational Gender Theory and Global Marketing Research Katherine Sredl Loyola University Chicago,
[email protected] Follow this and additional works at: https://ecommons.luc.edu/business_facpubs Part of the Marketing Commons, Migration Studies Commons, Quantitative, Qualitative, Comparative, and Historical Methodologies Commons, Social and Cultural Anthropology Commons, and the Women's Studies Commons Author Manuscript This is a pre-publication author manuscript of the final, published article. Recommended Citation Sredl, K. C. (2019). Gender East and West: Transnational Gender Theory and Global Marketing Research. In S. Dobscha (Ed.), Handbook of Research on Gender and Marketing (pp 45-62). Cheltenham, UK: Edward Elgar Publishing. This Book Chapter is brought to you for free and open access by the Faculty Publications at Loyola eCommons. It has been accepted for inclusion in School of Business: Faculty Publications and Other Works by an authorized administrator of Loyola eCommons. For more information, please contact
[email protected]. This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License. © Edward Elgar Publishing 2019 Gender East and West: transnational gender theory and global marketing research Katherine C. Sredl Cite: Sredl, K. C. (2019). Gender East and West: Transnational Gender Theory and Global Marketing Research. In S. Dobscha (Ed.), Handbook of Research on Gender and Marketing (pp 45-62). Cheltenham, UK: Edward Elgar Publishing. ISBN: 978 1 78811 537 7 https://www.e-elgar.com/shop/handbook-of-research-on-gender-and- marketing INTRODUCTION From the 1946 constitution on, women in Yugoslavia had equal citizenship, voting rights, equality in employment and political office, the right to divorce, equality in education, reproductive rights, and protections as mothers.