The SUNSET DISTRICT BLUEPRINT the SUNSET DISTRICT BLUEPRINT

Home , Great Highway, Music Concourse, San Francisco Zoo, Sunset Tunnel

the SUNSET DISTRICT BLUEPRINT the SUNSET DISTRICT BLUEPRINT

Office of Supervisor Katy Tang 1 Dr. Carlton B. Goodlett Place, Room 244 San Francisco, CA 94102 (415) 554-7460 www.sfbos.org/Tang The Sunset District Blueprint The Sunset District is a residential community comprised of families, strong small businesses and sweeping ocean views. Situated at the western edge of San Francisco, and surrounded by Golden Gate Park, Ocean Beach and the San Francisco Zoo, the Sunset District is an oasis in the City. Supervisor Katy Tang, working with neighborhood leaders, residents and subject matter experts, is initiating a community process to build a blueprint for the Sunset District with goals, objectives and strategies for the next decade and beyond. This blueprint is an important step in defining the community’s collective vision in five key areas: Children & Families, Public Safety & Emergency Preparedness, Economic Development, Public Transportation & Pedestrian Safety, and Land Use. This process will guide the Supervisor’s Office by providing a strong platform to advocate for funding and grant opportunities, and in developing partnerships to move District 4 forward. contents

– 5 – INTRODUCTION

– 6 – ACKNOWLEDGEMENTS

– 10 – CHILDREN, FAMILIES AND SENIORS

– 30 – PUBLIC TRANSPORTATION AND PEDESTRIAN SAFETY

– 60 – LAND USE

– 82 – ECONOMIC DEVELOPMENT

– 104 – PUBLIC SAFETY AND EMERGENCY PREPAREDNESS

– 124 – RESOURCES

Cover: Photo Credit (Flickr Creative Commons): Why it is called the Sunset District! by SF Brit Left: Photo Credit (Flickr Creative Commons): Dreamy at Ocean Beach - San Francisco - 2013 by Scott Loftesness

the SUNSET DISTRICT BLUEPRINT 5 message from the supervisor

Welcome to the Sunset District Blueprint! As a representative of the Sunset District, my priority is to ensure that our district needs are addressed in a comprehensive manner. To achieve this, our office developed a framework to guide our work in serving the district and to support efforts in bringing resources to our community. Our office spent six months gathering focused feedback from residents and community leaders, and our outreach efforts generated over 2,000 ideas for how we can improve our neighborhood. Our Blueprint is categorized into five key issue areas: Children, Families & Seniors; Public Transportation & Pedestrian Safety; Land Use; Economic Development; and Public Safety & Emergency Preparedness. Together, these issues serve as the foundation for our advocacy efforts to move District 4 into the next decade and beyond. San Francisco has experienced no shortage of challenging issues, such as affordable housing, reliable public transportation, small business support, public safety and keeping families in our city. Our Blueprint is designed to shine a spotlight on Sunset District issues within the context of citywide efforts. The Blueprint also focuses on the many opportunities our community has to grow and thrive. This is a living document. We will revise and update the Blueprint each year as we reach our goals and develop new ones. When it comes to long-term actions, strategic planning is essential in order to work collectively as a community to ensure the best outcomes for our district. The Sunset District is home to more than just fog. We are the home of innovators, entrepreneurs and city leaders – and together, we can make our neighborhood an even better place for all.

Katy Tang District 4 Supervisor San Francisco Board of Supervisors 6 acknowledgements

The Sunset District Blueprint is the result of a Barnaby Payne collaborative process involving significant com- Abraham Lincoln High School, Principal munity input. Our office would like to thank Tom Prete everyone who contributed their ideas, attended Ocean Beach Bulletin Blueprint workshops and provided support on this effort. Diane Rivera Sunset Parkside Neighborhood Emergency Our office would like to provide special Response Team (NERT) recognition to the following individuals who have provided sustained leadership in our Cathy Russo community: Advisory Council to Adult & Aging Services

District 4 Leadership Group Yumi Sam People of Parkside Sunset (POPS), President Megan Agee Sunset Neighborhood Beacon Center Dawn & Ron Stueckle Sunset Youth Services Krista Boscoe & John Zwolinski La Playa SAFE Thomas Soper Sunset Residents Association Brian Chu 2012-2013 District 4 Youth Commissioner Greg & Monica Syler Friends of West Sunset Playground Anni Chung Self-Help for the Elderly Angela Tickler Outer Sunset Merchant & Professional Jen Gasang Association (OSMPA), President San Francisco State University & Art & Michelle Tom La Playa Park Coalition Friends of West Sunset Playground Judi Gorski Paul Totah JAG’s Art Studio at the Beach Saint Ignatius College Prepatory Liz Isaacs Bob Twomey Dianne Feinstein Elementary School PTA La Playa SAFE Ike Kwon Steve Ward California Academy of Sciences La Playa Park Coalition Woody La Bounty Western Neighborhoods Project Staff

Martin Lam Adrienne Aquino, Planning Department Outer Sunset Merchant & Professional Association (OSMPA) Teresa Ojeda, Planning Department

Michel Li Sue Exline, Planning Department 2013-2014 District 4 Youth Commissioner Menaka Mohan, Planning Department Buffy Maguire Joshua Switzky, Planning Department Java Beach Cafe; Beachside Michael Smith, Planning Department Mary Anne Miller Sunset Parkside Education Action Committee Captain Curtis Lum, (SPEAK) San Francisco Police Department

Jeanette Oliver Maria Su, Department of Children, Youth Diamond Heights Shopping Center, Manager and Their Families

Revel Paul Anne Hinton, Department of Adults and Sunset Movement Arts Aging Services the SUNSET DISTRICT BLUEPRINT 7

Michele Rutherford, Office of Early Care & Darton Ho, San Francisco Muncipal Education Transportation Agency

Laurel Kloomak, First 5 San Francisco Janet Martinsen, San Francisco Municipal Transportation Agency Jane Hudson, San Francisco Public Library Drew Howard, San Francisco Municipal Tiffany Lac, San Francisco Public Library Transportation Agency

Wing Chan, San Francisco Public Library Jeff Flynn, San Francisco Municipal Transportation Agency Chris Armentrout, San Francisco Unified Sophie Hayward, Mayor’s Office of Housing School District Stacey Bradley, Recreation and Park Department of Emergency Amiee Alden, Department Management Paul Henderson, Mayor’s Office Daniel Homsey, Neighborhood Empowerment San Francisco Fire Department Network Erica Arteseros, & NERT Karla McElroy, Neighborhood Emergency Rachel Gordon, Department of Public Works Response Team Peg Divine, Department of Public Works Ted Schulze, Neighborhood Emergency Response Team Jordan Klein, Office of Economic and Workforce Development Michael Wong, American Red Cross Bay Jorge Rivas, Office of Economic and Workforce Area Chapter Development Rani Singh, Office of the District Attorney Francis Chan, Office of Economic and Workforce Irina Chatsova, San Francisco SAFE Development Brian Strong, Capital Planning Tilly Chang, San Francisco County Transportation Authority Kaitlyn Connors, Capital Planning

Anna LaForte, San Francisco County Erin Hagan, San Francisco Public Utilities Transportation Authority Commission

Chad Rathman, San Francisco County Tyrone Jue, San Francisco Public Utilities Commission Transportation Authority Regina Dick-Endrizzi, Office of Small Business Bryant Woo, San Francisco Municipal Transportation Agency Christian Murdock, Office of Small Business

Sean Kennedy, San Francisco Municipal Martha Yanez, Office of Small Business Transportation Agency District 4 Interns Lulu Feliciano, San Francisco Municipal Transportation Agency Michael Villarina Jeff Schwartz Maurice Growney, San Francisco Municipal Jordyn Aquino Transportation Agency Elvina Fan Bob Wu Special recognition from Supervisor Tang: Deanna Desedas, San Francisco Municipal Chris Ma This effort would not have been possible without Transportation Agency Yelena Gankin incredible staff from our office. I extend my deep- Kenny Ng est gratitude to my Legislative Aides, Ashley Dan Provence, San Francisco Municipal Bella Diaz Summers and Dyanna Quizon, for their work Transportation Agency Gabriella Bravo on the Blueprint and beyond. 8 Photo Credit (Flickr CreativePhoto Credit Commons): The Sunset after by Mike Behnken the SUNSET DISTRICT BLUEPRINT 9 outreach & development timeline

May 2013

Jan 2014 Analyze community feedback

March 2014 Collaboration with District 4 Leadership Group on development of Blueprint April 2014

Development of Blueprint

June 2014

Sunset District Blueprint Launch chapter one CHILDREN, FAMILIES AND SENIORS

“The Sunset is a wonderful place to raise children. The parents here are an indefatigable resource in building community, fundraising, and more.” Photo Credit: San Francisco Arts Commission San Francisco Photo Credit: the SUNSET DISTRICT BLUEPRINT 11

Maintaining a robust population stay with their families. According to of children, families and seniors the 2010 U.S. Census, approximately is important for a diverse city and 10,942 children (ages 0 to 17) live vibrant neighborhood. The issue in District 4, the third highest out of affordability, however, is threat- of the 11 districts.6 Out of 25,970 chapter one ening our ability to keep youth, households, 64% are family house- families and seniors in San Francisco. holds and 27% are households with “Family flight” is a real and serious children. CHILDREN, FAMILIES concern in San Francisco with the number of youth under the age of There are 11,529 seniors above 18 decreasing since 2000, according the age of 65 living in District 4, AND SENIORS to census figures.1 Only 13.4% of representing the highest amount of San Francisco’s 805,235 residents are seniors out of all of the districts. younger than 18, representing the 8.6% of District 4 seniors live below smallest percentage of any major city the poverty line, 9.4% live with the in the country.2 And only 18% of San threat of hunger, and 26% live alone. Francisco households have children, Ensuring a strong infrastructure of although family households make up support for our seniors now is crucial 44% of the total number.3 In com- given the total senior population in San Francisco is estimated to grow by parison, children made up a quarter 7 of the population of San Francisco almost 20% by the year 2020. in 1960.4 For the senior community, To keep families, children and seniors isolation and economic insecurity is a in San Francisco, we must address significant issue. Of San Francisco’s issues such as affordable housing, approximately 109,000 seniors over public safety, education, and access the age of 65, 11.8% live below the to open space and social services with poverty line and 38% live below these populations in mind. Feedback 200% of the poverty line.5 from residents has produced consis- tent concerns: »» parents and youth must be able “Children need to navigate the public education beautiful outdoor system more easily; »» service providers must be given spaces to connect the resources to collaborate and align services for maximum with nature.” impact; »» equity must remain a central goal; services must align more meaning- The Sunset District – with a subur- fully with the real-life experiences ban setting, large number of single and interests of youth, families family homes and access to nearby and seniors; open spaces like Golden Gate Park »» the business community must be and Ocean Beach – remains a desir- engaged as a core stakeholder in able location for residents to move or the wellbeing of San Francisco’s most vulnerable populations; 1 United States Census Bureau. 2000 and 2010 Census. »» and critical programmatic gaps 2 United States Census Bureau, 2010 Census. must be filled.8 3 United States Census Bureau, 2010 Census. 4 Knight, Heather. “Families’ Exodus Leaves We will work to keep our chil- S.F. Whiter, Less Diverse,” San Francisco dren, families and seniors in “The Sunset is a wonderful place to raise children. Chronicle. http://www.sfgate.com/bayarea/ article/Families-exodus-leaves-S-F-whiter-less- The parents here are an indefatigable resource in diverse-3393637.php 6 United States Census Bureau, 2010 Census. 5 San Francisco Department of Aging and 7 San Francisco Food Security Task Force 2013 Adult Services. Summary of Nutritional Needs Report, page 15 building community, fundraising, and more.” Assessment Findings (2012) www.sfhsa.org/ 8 Learning for Action’s “Our Children, Our asset/reportsdataresources/nutritionnaoct2012. City Final Report and Recommendations” pdf Accessed May 1, 2014. (December 2013). Photo Credit (Flickr Creative Commons): Matarozzi Pelsinger Builders & Wells Campbell photography the SUNSET DISTRICT BLUEPRINT 13 our community by fostering an engage with others in the community environment that is supportive, and access to services to ensure collaborative, and desirable for these they live healthy and happy lives. populations. Through targeted Our families need an environment events, programming, and infrastruc- that will support all combinations ture improvements, we can create a of family units. Our families need a tightly-knit community that encour- strong community and a shared sense ages the building of families, the of ownership over building what that healthy development of children community looks like. and the support of seniors. Our office will focus on city initia- Our youth need developmentally and tives that target these populations, culturally appropriate opportunities ensuring that the Sunset District is and support to become success- included in existing resources and ful adults. They need health and programming and receives adequate wellness services, education, employ- funding for programming. We will ment, and food and housing security continue to support our existing non- to create a foundation on which to profits and encourage the creation of grow. Our seniors need a safety net to more organizations that will support rely on if they are living in isola- our community. tion, programming and activities to

District 4 Workshop on Children, Families & Seniors

Noriega Street Fair 14 chapter one CHILDREN, FAMILIES AND SENIORS

framework CHILDREN, FAMILIES AND SENIORS the SUNSET DISTRICT BLUEPRINT 15

Community Building: Encourage residents to con- Programs: Provide programmatic opportunities and nect through community-centered events that foster support for residents of all ages to learn, develop and collaboration. thrive. »» Support existing neighborhood-building events »» Work with the Department of Children, Youth framework and organize additional events for community and Families to identify afterschool and summer members to gather and connect. programs that are free/affordable. »» Identify opportunities for seniors and youth to »» Advocate for more affordable early care and CHILDREN, FAMILIES become more involved in the community and education options. engage with each other in partnership with »» Provide opportunities for seniors to learn and AND SENIORS schools, community based organizations and engage with each other over a variety of topics businesses. and physical activities. »» Improve communication to engage diverse »» Ensure full participation of District 4 residents in communities and disseminate information on health care enrollment. community-building events and activities.

Resource Sharing: Improve residents’ access to existing resources within the community, and create new resource opportunities to fill gaps in service. »» Increase District 4 early care and education provider participation in Preschool for All program. »» Improve food access for students, families and seniors. »» Facilitate more public and private partnerships between schools and businesses to enhance students’ learning experiences and job opportunities. »» Create one-stop shops in the Sunset District to assist residents with social, educational, and health services.

Infrastructure: Create, maintain and enhance areas in the Sunset District that promote community-building activities. »» Improve and continue to prioritize maintenance of facilities in and around neighborhood parks, playgrounds and public gathering areas. »» Improve and expand senior facilities in the Sunset District. »» Encourage and facilitate the use of existing, unused spaces for community use and gathering areas for all ages. »» Attract businesses and venues that are family friendly.

Education: Work with San Francisco Unified School District to ensure quality education for all students. »» In partnership with the San Francisco Unified School District, streamline school enrollment applications to assist applicants with the process. »» Advocate for equality among all schools throughout San Francisco through adequate distribution of resources and support for schools and teachers. 16 chapter one CHILDREN, FAMILIES AND SENIORS

OUR BLUEPRINT FOR business to their stores with events for neighborhoods to organize and like “Taste of Taraval” and neighbor- advocate for issues that are impor- CHILDREN, FAMILIES hood appreciation days, which the tant to the district is one important Outer Noriega merchants began way to get neighbors to gather and AND SENIORS hosting to bring local merchants connect. Our office will continue to and restaurants from the Outer connect residents with opportunities Noriega area together to showcase to work with other neighbors and our ENCOURAGE RESIDENTS their products and engage the com- city on shared interests and goals. TO CONNECT THROUGH munity. Impromptu neighborhood events include weekly block parties There are also many opportunities COMMUNITY-CENTERED and garage sales and rummage to fill neighborhood needs with EVENTS THAT FOSTER sales. Driving resources to these additional events, such as through establishing a Sunset District COLLABORATION existing efforts that need financial and administrative support would Farmer’s Market to provide residents help strengthen and grow one-off with fresh food options and the programs into annual, anticipated opportunity to meet other residents. Objective 1 events. Recognizing the need for community- Support existing neighborhood-build- building activities, our office has ing events and organize additional Although the Sunset is not replete with neighborhood organizations like spearheaded the following commu- events for community members to nity events: gather and connect. other districts, there are a few active organizations that come together over Movies in McCoppin: In collabora- issues they find important. The 45th We have heard overwhelmingly from tion with the People of Parkside Avenue Neighborhood Association residents about the desire to create, (POPS) merchants, Movies in is one example, and its members foster and encourage community McCoppin showcases a popular movie are currently focusing their efforts interaction and community-building every Friday night in October. It on advocating for a restroom at the activities in our district. Along our provides a family-friendly, nighttime Boat Playground on 45th Avenue and commercial corridors, which include activity, which is much-needed in Lincoln Way. Providing opportunities Irving, Judah, Noriega and Taraval, the Sunset District. Merchants along neighborhood-building events have Taraval are also provided the oppor- grown over the years. From St. tunity to showcase their businesses, Patrick’s Day events in front of the with a local dentist setting up a United Irish Cultural Center to the promotional table, Parkside Tavern annual Sunset Community Festival, providing a popcorn machine for free these events have provided a strong popcorn, and Rolling Out Bakery foundation on which to build com- donating munity. Merchants have attracted Front Yard Ambassador Program hot chocolate to stave off the cold Sunset nights. Front Yard Ambassador Program: The Front Yard Ambassador Program encourages neighbors to work together to replace concrete in their front yards with permeable and drought-tolerant landscaping. Not only do neighbors get to know each other, but these gardens benefit our city’s combined sewer system and beautify the neighborhood as well. Holiday Craft Fair: In December 2013, we partnered with our

Movies in McCoppin Holiday Craft Fair the SUNSET DISTRICT BLUEPRINT 17

DPW Community Clean Team Event neighbors, small businesses, and (RPD); San Francisco Public Objective 3 Vintage Golden Gate Senior Living Utilities Commission (SFPUC); Improve communication to engage to host our first ever Sunset District Department of Children, Youth and diverse communities and disseminate Holiday Craft Fair. We also invited Their Families (DCYF); and the information on community-building the St. Gabriel Crooners to sing Department of Aging and Adult events and activities. during the event. Showcasing unique Services (DAAS). artisanal hand-made gifts while In addition to programming, there spreading holiday cheer, the event With the numerous community activ- are ongoing events held in the Sunset not only brought community mem- ities that are offered in San Francisco District that foster a sense of pride bers together, but it also engaged the – both by the neighborhood itself in our community. The Department residents at Vintage Golden Gate. and city departments and agencies – of Public Work’s (DPW) Community Notably, a Sunset District resident it becomes difficult to communicate Clean Team hosts an annual event in first suggested the idea to our office, all of the opportunities that are all 11 districts, focusing on neigh- and it is the perfect example of how available to residents. A multiple- borhood cleanliness with resident community input and collaboration format communication plan would be volunteers. Encouraging more can fill unmet needs and produce the most impactful way of providing departments to host their events in meaningful partnerships. We will information to the community. the Sunset District would allow resi- continue to work with community dents to engage with each other, their Our office has found our monthly members to offer events such as the neighborhood, and the city agencies newsletter to be particularly help- Craft Fair. that provide them services. ful in communicating information. With articles on relevant program- Objective 2 Beyond communicating existing ming, events and updates for the programs to these populations, it month—as well as a comprehensive Identify opportunities for seniors is also important to create oppor- calendar of events and activities in and youth to become more involved tunities for youth and seniors to the Sunset District—the newsletter in the community and engage with interact. For example, local schools is disseminated through either email each other in partnership with or existing organizations such as or U.S. mail. It is also translated into schools, community based organiza- the Mayor’s Youth Employment Chinese given the large population of tions and businesses. & Education Program (MYEEP) Chinese speakers in the district. We could partner to provide youth with will continue to provide our residents Volunteerism has a time-honored the opportunity to visit and engage with updates through this format, as role in the community by providing with seniors at senior centers, such it has proven to be the most helpful benefits for both participants and as Vintage Golden Gate and those the community. San Francisco has run by Self-Help for the Elderly way of sharing a large amount of many high-quality and innovative and Jewish Family and Children’s information with our constituents. volunteer programs and resources for Services. Similarly, a “youth outreach young adults and seniors – yet, many corps” that conducts street outreach residents may not be aware of these to youth and seniors could simultane- opportunities. Conducting targeted ously employ and educate youth outreach to schools, community about existing services and encourage based organizations, and businesses them to engage with the senior com- where youth and seniors frequent munity. These are just a few ideas for would help inform them of programs how our office can coordinate efforts offered by city departments like the to bring more youth and seniors Recreation and Park Department together. 18 chapter one CHILDREN, FAMILIES AND SENIORS

The evolution of technology and social media has been both a boon and a hindrance to communication and outreach. There are now multiple social media tools for sending information to large groups in addition to email – Facebook, Twitter and NextDoor are several examples. However, this also means there is a large amount of competition for attention and issues with information overload. More thought must be given to establishing old-fashioned community boards in centralized locations such as libraries and community centers. Although difficult to update with less chance of reaching a large amount of people, this approach is sensitive to those who may not have access to technology and would encourage residents to visit local neighborhood 2013/2014 Preschool for All Participating Preschools in District 4 centers.

nation, particularly among Latino of becoming school ready. With a IMPROVE RESIDENTS’ ACCESS and African American children, with high concentration of children in TO EXISTING RESOURCES only 14% of 4-year-olds currently not our district, we should have a higher 9 WITHIN THE COMMUNITY, enrolled in preschool. concentration of PFA programs in the Sunset District. We can improve PFA has been found to be particu- AND CREATE NEW RESOURCE participation by educating residents larly effective in improving school about the program, connecting inter- OPPORTUNITIES TO FILL readiness skills. An August 2013 ested sponsors with city resources study demonstrated that participa- GAPS IN SERVICE and staff, and assisting with the tion in PFA created a positive impact implementation of more programs on children’s school readiness at in the Sunset District – including kindergarten when it comes to Objective 1 assisting preschools in qualifying measuring receptive language, early for “Pre-PFA” technical assistance Increase District 4 early care and literacy, early mathematics and self- and resources. It is our office’s goal education provider participation in regulation skills.10 The study paral- to provide all children in District 4 Preschool for All program. leled decades of research that has demonstrated the critical importance with high-quality early education, San Francisco became one of the of high-quality preschool in prepar- and PFA is a tested program that can only cities in California to guarantee ing children to be successful in school. help us reach that goal. preschool for its children when voters passed Proposition H in March 2004. During the 2013/2014 year, there Objective 2 were 10 sites in District 4 that Prop H created the Public Education Improve food access for students, participated in PFA, not including Enrichment Fund (PEEF) to improve families and seniors. the quality and performance of public the recent additions of Parkside education in San Francisco, and dedi- Preschool and Playmates Cooperative Nutrition is a basic need that, if cated one-third of PEEF resources Preschool. Expanding the program lacking, can produce devastating and to create a new universal preschool to more sites in the district will allow long-lasting consequences. More than program – Preschool for All (PFA). more children to participate in the one in five Sunset District residents Starting in four neighborhoods, PFA program and receive the best chance live at risk of food insecurity based now reaches all districts and has 9 on income below 200% of the been largely successful in touching “Our Children, Our City” Final Report – page 10. poverty level.11 the lives of all four-year-olds. San 10 Applied Survey Research, “Evaluating Francisco has one of the highest Preschool for All Effectiveness.” August 2013, 11 San Francisco Food Security Task Force’s levels of preschool attendance in the page 11. 2013 Report, page 45 the SUNSET DISTRICT BLUEPRINT 19

working adults, and households with break, summer lunches are only mixed immigration status.13 available in the district on average for roughly 22 days (SFUSD) and 29 Increasing enrollment in CalFresh is days (DCYF). Inadequate funding one step toward gaining food security and limited capacity have prevented for all residents. However, it is only a CalFresh (California’s version the opportunity for additional sites small part of a larger plan of action of the federal Supplemental and longer operating periods from that needs to be taken. On average, Nutrition Assistance Program or occurring. CalFresh benefits in 2012 equated to “food stamps”) is the single largest approximately $149.05 per month, or benefit program available to boost For isolated seniors, home-delivered $1.60 per meal, hardly enough to sub- food resources for low-income San meal and grocery providers such as sist on comfortably.14 Although there Franciscans. Yet, only 50% of Meals on Wheels of San Francisco are four weekly food pantries serving San Francisco’s eligible residents serve as a lifeline. Unfortunately, the Sunset District, only 5% of participate in the program. In the there is a growing waitlist and residents are served. Although one- Sunset District, the San Francisco wait time for these programs. half of the over 7,000 K-12 students Food Security Task Force estimates Approximately 250 seniors in the attending a District 4 school qualify that at least 4,085 residents qualify Sunset District receive home deliv- for free or reduced meals, only a little 18 for CalFresh based on income and ered meals. more than 50% of those who qualify age. However, only 2,350 district are enrolled in free school lunch.15 Our office is committed to exploring residents receive CalFresh – only Only 12% are enrolled in free school options to increase participation in slightly better than the City average. breakfast.16 school breakfast and lunch programs, In particular, only 414 seniors over and work with SFUSD and DCYF to 60 and 831 children ages 0-17 receive Additionally, food access is important expand summer lunch and after- 12 CalFresh benefits. It is worth noting for all vulnerable populations during school meal programs. We will also that California is the only state that the weekends and the summer, par- continue to advocate for funding to does not allow Supplemental Security ticularly for youth when programs support home-delivered meal and Income (SSI) recipients to receive are not offered as regularly. Only grocery provider programs to meet CalFresh benefits. Undocumented 8,500 children (roughly a quarter the needs of our most vulnerable immigrants are also ineligible for of the number eligible) received free seniors. the program. lunch through DCYF’s Summer Lunch program in 2012.17 Out of this Finally, there must be affordable More surprising, the Sunset District number, 605 children from District and healthy food options available had the lowest number of individuals 4 ate at summer lunch programs throughout the districts. Although (565 residents) (SFUSD has one site in District 4 there are five supermarkets located receiving Women, and DCYF has four sites). Although in District 4 (Sunset Supermarkets Infants and there are 55 weekdays during summer on Vicente Street and Irving Street; Children (WIC) Other Avenues; Safeway; and 22nd benefits. WIC is a and Irving Market) that accept federally-funded CalFresh payments, only Safeway supplemental Far Out West Garden accepts WIC.19 Only two of the nutrition local grocery stores accept CalFresh program for low-income pregnant, payments and none accept WIC. postpartum, and breastfeeding Encouraging 100% CalFresh and women; infants; and children up to WIC participation of all supermarket the age of five. and grocery stores will increase the It is obvious from these numbers ease of use and access for Sunset that targeted outreach to increase District residents. In addition, the enrollment for both programs is a Office of Economic and Workforce priority for the Sunset District. In its Development’s (OEWD) Invest in 2013 report, the San Francisco Food Neighborhoods (IIN) program offers 13 San Francisco Food Security Task Force’s Security Task Force recommended 2013 report, page 9. the HealthyRetailSF service, which targeting families with children who 14 San Francisco Food Security Task Force’s provides concentrated and tailored qualify for free lunch in the San 2013 report, page 8. technical assistance to corner stores Francisco Unified School District 15 San Francisco Food Security Task Force’s 18 (SFUSD), families receiving WIC, 2013 report, page 46 San Francisco Food Security Task Force’s 16 San Francisco Food Security Task Force’s 2013 report, page 46 2013 report, page 46 19 California Department of Public Health’s 12 San Francisco Food Security Task Force’s 17 San Francisco Food Security Task Force’s GIS Viewer: http://gis.cdph.ca.gov/cnn2.0/ 2013 report, pages 44-45 2013 report, page 10. Accessed May 1, 2014. 20 chapter one CHILDREN, FAMILIES AND SENIORS

stores, restaurants and community programs, it is more impactful to Far Out West Garden gardens, among others. have youth employed in our local businesses – both because they are Objective 3 assisting and engaging in the community that they live in and because it Facilitate more public and private gives them a sense of ownership and partnerships between schools and pride in their neighborhood. Starting businesses to enhance students’ learn- with a group of approximately 10 ing experiences and job opportunities. small businesses in our district, our office is partnering with the Summer Often called the “Innovation Capital Jobs+ initiative to place Sunset of the World,” San Francisco’s District youth in apprenticeship-like prominent business and technology positions during the summer. sectors offer a wealth of opportunities for our community’s youth. Besides the Summer Jobs+ program, Connecting youth from our district over 100 youth workforce programs with the finance and technology are currently funded by a dozen city sectors centered on the northeast departments. However, there may to increase healthy food options. part of the City can be challenging. Attracting more healthy and afford- be limited awareness among Sunset However, residents are increasingly District youth that these programs able food providers to our commercial looking toward the private sector – in corridors will also increase access for exist. The RPD runs a student particular, the technology commu- youth employment and training all residents, in addition to adding nity – to play a bigger role in support program called “Workreation” that to the diversity and vibrancy of our of San Francisco’s families. Great is an integral part of its mentor- corridors. strides have been made in sharing ship program. The Human Services Community gardens, such as the Far corporate resources to benefit the youth, such as Google’s recent $6 Agency (HSA) provides employment Out West Garden, can provide an services for current and former foster opportunity for families, children and million donation to the Free Muni for youth, for young parents through the seniors to learn sustainable farm- Youth program and Salesforce.com California Work Opportunity and ing skills while providing a source Foundation’s nearly $3 million contri- Responsibility to Kids (CalWORKS) of nutrition. The Far Out West bution to SFUSD middle schools. We program, and for single young Garden is a community partnership encourage more of these partnerships adults on public assistance through between residents and St. Paul’s to invest in resources for students and Presbyterian Church on 43rd Ave and provide job development training and the Personal Assisted Employment Judah. Growing out of the church’s job opportunities. Services (PAES) program. SFUSD supports Career Pathways and generosity, residents are able to use The summer is a particularly ben- Academies at several high schools. the church’s grounds for the garden eficial time to engage youth in job City College also offers a wide range in exchange for taking responsibil- training and employment. Mayor ity over improvement of the area. Edwin M. Lee launched the San of programs and certifications. In total, there are four community Francisco Summer Jobs+ program in Informing schools and our non-profit gardens currently located in the 2012 in response to President Barack organizations of these initiatives and Sunset District, according to the Obama’s national call to action to programs will ensure that youth are San Francisco Department of the create pathways to employment for made aware of and participate in Environment’s latest count. The Far youth in the summer. The initiative these opportunities. Out West Garden is a great example placed more than 5,200 youth in job Finally, our office will continue to of community collaboration that opportunities in its first year alone. support SFUSD programs that benefits the entire neighborhood This year, Mayor Lee has called for in many ways, and we will work to the job placement of 7,000 youth in provide students with career skills encourage more of these types of the summer and beyond. inside the classroom. For example, its projects. Career Technical Education programs Our office would like to include small provide job-focused instruction, such Our office will work to provide a businesses in our district in this as work-based learning activities, centralized resource for residents for initiative in an effort to incentivize that facilitate a successful transition information on government nutrition them to hire youth from our commu- into college and career pathways. programs and mapping of healthy nity. Although small businesses may food options in the neighborhood, hire on a smaller scale in comparison including grocery stores, corner to large corporations or city-funded the SUNSET DISTRICT BLUEPRINT 21

with First 5 San with DPH and SFUSD. This initia- Family Resource Center Locations Francisco and the tive provides SFUSD high school Human Services students with physical, behavioral Agency. Family and reproductive health services at Resource Centers schools, as well as through connec- provide a wide tions to health resources and services range of free and in the community. Ensuring these low cost services, programs are physically offered in from parent the Sunset District is the first step in education to child creating more one-stop shop opportu- welfare services nities in the area. to basic needs assistance. In the Sunset District, the CREATE, MAINTAIN AND Family Resource ENHANCE AREAS IN THE Center, called the SUNSET DISTRICT THAT Objective 4 Sunset Family Resource Collaborative, is led by the PROMOTE COMMUNITY- Create one-stop shops in the Sunset Sunset Neighborhood Beacon Center District to assist residents with social, BUILDING ACTIVITIES and includes Sunset Youth Services, educational, and health services. the Asian Women’s Resource Center, and the San Francisco Child Abuse Objective 1 Currently, the Sunset District does Prevention Center. The Collaborative not offer centralized locations for provides vital family support Improve and continue to prioritize residents to receive consolidated services, including parenting classes, maintenance of facilities in and services. Using existing spaces, such support groups, educational work- around neighborhood parks, play- as churches and libraries, “one-stop shops, parent and child interactive grounds and public gathering areas. shops” that provide social, educa- activities and case management. tional and health services can assist However, they are currently facing We have had a strong and productive residents in making sure all of their space challenges. The Aging and relationship with RPD in improving needs are taken care of in a timely Disability Resource Center (ADRC) the quality of our neighborhood manner. Mental and emotional of Episcopal Community Services of parks, playgrounds, and public health services, in particular, are a San Francisco also provides free ser- gathering areas. Current examples major unmet needs for children, their vices for seniors at the Sunset Branch include: families, and the elderly. Nearly 3,000 Public Library during the first and youth and young adults access public Larsen Playground Renovation: The second Wednesday of the month and mental health and substance abuse Larsen Playground Renovation could every Friday at set times. services each year.20 not have been attempted without It is equally important that we help the strong input and participation Given that the Sunset District residents tap into existing resources of community members like the has a small number of non-profits outside of the District as well. The Friends of Larsen Playground in compared to other districts, we need Department of Public Health (DPH) partnership with city agencies. to engage and bring more resources provides from outside the district to provide physical and opportunities for them to interact behavioral with our residents directly. This, health services however, will take space and funding, through and we must be creative in develop- community ing partnerships and opportunities to clinics and provide such services. educational There are existing examples of programs successful partnerships both within throughout the district and offered by the city. the City. DCYF started the Family Resource DCYF Center Initiative in partnership supports the Wellness 20 Policy Priorities for Transitional Age Youth Initiative in Larsen Playground – Vision and Goals 2014-2016, page 2. partnership 22 chapter one CHILDREN, FAMILIES AND SENIORS

Lincoln Way represents a gateway West Sunset Field Renovation: The into Golden Gate from the Outer 2012 Clean and Safe Neighborhood Sunset. Unfortunately, there is Parks Bond provided funding for no restroom to be found within a capital improvements for West Sunset reasonable walking distance. A group Field. Our office has worked closely of neighbors, led by the 45th Avenue with RPD and the community to Neighborhood Association, began ensure that these funds are put to the advocating for funding from RPD to best use possible – creating improve- build a restroom in the playground ments that reflect both neighborhood when they noticed how dangerous and user needs. Previously, this office Boat Playground it was to cross Lincoln Way to use successfully worked on reconfigu- the restroom in their homes and rating West Sunset Playground to the inconvenience it was for visi- provide new equipment for all age The renovation includes standard tors. Our office dedicated $100,000 groups and renovating the plaza infrastructure improvements to the of seed funding through the City’s area between the playground and playground and restrooms, and a budget to support this effort. To new library to provide safer spaces return of the jet play structure that secure the remaining funding needed, for additional recreation. Now, our th community members have advocated the 45 Avenue Neighborhood office is focused on renovating the for. Community input is crucial to Association applied for a Community softball, baseball and soccer fields, improvements and maintenance of Opportunity Fund grant from RPD. tennis courts, clubhouse and bleach- our parks, playgrounds and open A strong showing of community ers. Construction is slated to begin in spaces. In addition, funding for the support was necessary to make their April 2015 with the opening tenta- project came from both city funds application a strong one. Results tively proposed at Spring 2016. and community fundraising. for this funding will be announced in August 2014. It is efforts like Improvements to park and play- Boat Playground Restroom: The these that our office is committed ground facilities include a number of Boat Playground at 45th Avenue and to supporting. considerations: existing conditions, vegetation, circulation, disabled access, entry points, drainage and restrooms. It requires close cooperation with both city agencies and community members to create the best infrastructure possible for the neighborhood. Our office is committed to participating fully in the current projects being undertaken, and we will continue to advocate for funding and support of all existing areas.

Objective 2 West Sunset Playground Improve and expand senior facilities in the Sunset District.

Although San Francisco may offer a wealth of activities for seniors, few of these locations are centered in the Sunset District. Senior centers are important because they offer seniors a way to be social, active and to stay connected with the community. Residents have advocated for improvements and expansion of the South Sunset Recreation Center on 40th Avenue and Vicente Street West Sunset Field for years. Our office is committed to exploring partnerships and funding the SUNSET DISTRICT BLUEPRINT 23

opportunities for this endeavor so Objective 3 partnership between residents and the owner of a private space – in this that many more seniors can par- Encourage and facilitate the use of example, St. Paul’s Presbyterian ticipate in programming at South existing, unused spaces for community Church at 43rd Avenue and Judah Sunset. use and gathering areas for all ages. Street. Residents took the initiative In addition, we are committed to to approach the Church to create a With the rising cost of housing and looking at our current infrastructure community garden on their site in space at a premium, it is important to see if there are opportunities exchange for taking responsibility of that we look towards underutilized the improvement of the area. There to partner with and incorporate spaces to create opportunities for outside agencies such as the YMCA are numerous areas in the Sunset community use and gathering. This District where community engage- and the Institute for the Aging into will take increased collaboration and ment and assistance can turn sites the Sunset District. Our office will cooperation with city departments from unused eyesores to community continue to look into these potential who manage much of the open space, treasures, and we look forward to partnerships and bringing these as well as organizations and busi- working with residents to pursue and additional services into our district. nesses that control the private space. promote these types of projects. Public Spaces: There are many opportunities to utilize public spaces Objective 4 for community gatherings and events, but cooperation is key. For Attract businesses and venues that are example, our office partnered with family friendly. RPD to offer movies at McCoppin Park every Friday night in October as With such a large portion of San part of Movies in McCoppin. Sunset Francisco’s children, families and Boulevard represents a lengthy open seniors living in the Sunset District, space that can be better utilized to it is important to attract and engage the community. Our office maintain family-friendly businesses is open to exploring ideas such as a and venues that meet their needs. parcourse along Sunset Boulevard to Residents have expressed a desire to give residents more opportunities to see additional recreational venues in engage in physical exercise. the Sunset District, such as a movie theater, ice skating rink, teen center, Community groups have also been skateboard park, and more indoor instrumental in enhancing our recreational centers. district’s public spaces. The bocce ball courts and garden on lower Great We will continue to work with city Highway were the results of hard departments—such as the Office of work from residents. Now referred Small Business (OSB) and OEWD— to as “La Playa Park,” the former merchants associations, and residents concrete median has now become a to ensure we are attracting quality beautiful, sustainable garden and institutions and businesses to our La Playa Park gathering space for residents to play district. A diverse mix of businesses and relax in. is important to sustain a vibrant commercial corridor, and our office Residents have also asked for access will make family-friendly businesses to space within the West Sunset a priority along these areas. We will Clubhouse and opening public school also continue to analyze underuti- parking to community activities after lized sites in the area for the potential hours and on weekends. We are com- to develop venues that are family mitted to exploring ways in which friendly. spaces such as these can be used for community programming. Private spaces: Our office is also committed to discovering and supporting partnerships to develop private, underutilized spaces. The Far Out Sunset Boulevard has potential for parcourse installation West Garden, mentioned earlier, is

Photo Credit: cityofsacramento.org Photo Credit: a great example of a community 24 chapter one CHILDREN, FAMILIES AND SENIORS

continue reaching out to relevant stakeholders, such as Parent Teacher Student Associations (PTSAs) and school administrators to provide the most information and communication possible regarding the enrollment process. The change in the school assignment process during the 2002-2003 school year caused concern among many Sunset District parents, especially those who had children assigned to schools far from home. Some adjust- ments to the school assignment system for the 2011-2012 school Civics lesson at Francis Scott Key Elementary School year placed neighborhood proximity as a higher priority than before, and also provided a middle school “feeder” system where elementary school students automatically know which middle school they will be assigned to. These necessary changes have been more helpful to parents in recent years, and our office has attempted to address concerns by working to clarify the school assignment process for parents. We will continue to provide parents with resources in partnership with SFUSD and organizations like Parents for Public Schools. Although SFUSD and the Board of Earthquake Safety Lesson at Sunset Elementary School Education have ultimate oversight over the school assignment process, we will continue to work with them WORK WITH THE SAN Enrollment Fair to raise awareness within our District of the process to improve the process and ensure quality education for all students. FRANCISCO UNIFIED SCHOOL and best practices for completion. DISTRICT TO ENSURE We have also taken the initiative to QUALITY EDUCATION FOR supplement city programming with Objective 2 our own workshops in the Sunset Advocate for equality among all ALL STUDENTS District on student enrollment. schools throughout San Francisco We will continue to provide these through adequate distribution of workshops prior to application resources and support for schools Objective 1 deadlines so that parents are aware and teachers. In partnership with SFUSD, streamline of the community resources available school enrollment applications to and the need for commitment to their Equity among our public schools assist applicants with the process. children’s success. remains a central issue for San We have also been looking into ways Francisco. San Francisco voters have Our office is committed to supporting to improve the public school enroll- tried to remedy this by approving efforts to streamline the application ment applications, and are working two major funds – the Children’s Fund in 1991 and the Public process for public school enrollment, with SFUSD and parent organization Education Enrichment Fund in 2004. particularly for immigrant and Parents for Public Schools to ensure vulnerable families. First, we have that the applications provide clear Children’s Fund: Thanks to a com- actively promoted city-sponsored directions for parents and prevent munity-led grassroots campaign, the workshops such as SFUSD’s errors. In addition, we are and will City established a Children’s Fund the SUNSET DISTRICT BLUEPRINT 25

funding equity to ensure that Sunset empowerment, and violence preven- District schools receive the resources tion and intervention programs. they need to best support their Almost 4,000 District 4 youths students. participated in programs funded by DCYF, representing one out of three Finally, we will continue to advocate youths who live in the district.22 for our teachers. They make incredible contributions to our commu- During the Community Needs nity, but they need more financial Assessments process, which is the assistance. Teachers in a world period in which DCYF and the com- class city such as ours need better munity benefit organizations they wages so they can stay teaching in fund engage with residents to assess San Francisco. They also need more their updated needs, we need active resources for classroom supplies and participation by Sunset District support in areas such as housing residents and users of services to affordability. ensure the needs of the district are In August 2013, we held our inaugu- accurately represented. Residents ral school supply drive in partnership expressed that early care and educa- with Walgreens for both families tion and afterschool programs are and teachers. Over the course of two of the biggest needs for families besides affordability. With both Back to School Supply Drive in several weeks, Walgreens stores Partnership with Walgreens across the Sunset District collected parents often working, supervision school supplies donated by custom- and enrichment need to be continued ers. These were then given out to the beyond the classroom, in particular administered by DCYF to support community at a School Supply Drive during the summer when summer and strengthen the community-based held at Ortega Branch Library. Over learning loss is possible. Our office service delivery system for children, 100 families were served and teachers is committed to continuing our youth and families, with a focus on were also encouraged to attend. We advocacy on program funding and prevention and early intervention. will continue to offer these kinds of development – both community and With its passage, San Francisco events and resources for both stu- school based – that fill these needs. became the first city in the country dents and teachers. We will also continue to connect to guarantee yearly funding for chil- residents with resources offered by dren and youth services. The Fund city agencies and community based annually receives a set portion of PROVIDE PROGRAMMATIC organizations, such as the Sunset property taxes and was reauthorized OPPORTUNITIES AND Neighborhood Beacon Center and in 2000. The Children’s Fund is set to Sunset Youth Services. expire in 2016 and must be voted on SUPPORT FOR RESIDENTS in November 2014 to continue. Enrichment opportunities during OF ALL AGES TO LEARN, the adolescent years are inarguably Public Education Enrichment Fund: DEVELOP AND THRIVE important. We heard from many PEEF was approved by voters to residents that the Sunset District provide critical funding to improve suffers from a severe shortage of free educational quality. PEEF is evenly Objective 1 or affordable programs for teenage divided between the Preschool for enrichment. Although there has All (PFA) program; SFUSD sports, Work with the Department of Children, Youth and Their Families been some movement in workforce libraries, the arts, and music (SLAM) development and credit recovery programs; and SFUSD wellness to identify afterschool and summer programs that are free/affordable. programs, teens also need assistance centers, student support profession- with social and emotional coping als, translation services, and peer skills, opportunities to be a part In Fiscal Year 2013-2014, DCYF resources. PEEF is set to expire in of the global community, and the allocated more than $1.8 million June 2015 and must also be renewed ability to build leadership skills. dollars to District 4 programs.21 in November 2014. Community-based programs can The continuation of both funds is The services touched on afterschool, fill a need for neighborhood-focused critical for supporting our important health and wellness, youth work- projects and service learning. youth-serving programs. We must force development, teen and youth Working closely with organizations also ensure that these funds are 21 Department of Children, Youth and Their 22 Department of Children, Youth and Their distributed equitably throughout the Families, “District 4 Service Summary: Families, “District 4 Service Summary: City. We will continue to advocate for DCYF” (2013). DCYF” (2013). 26 chapter one CHILDREN, FAMILIES AND SENIORS

Maria Su, Psy.D. Edwin M. Lee DIRECTOR District 4 Service Summary: DCYF MAYOR

DCYF allocates over $60 million to a wide range of grants and initiatives that serve children, youth, and their families. DCYF's funding strategy is based on an extensive two year process that includes a Community Needs Assessment and the creation of a Children's Services Allocation Plan, both of which are created with input from stakeholders throughout the city.

D4 Residents FY 12‐13 FY 13‐14 D4 Services # of D4 Residents # of Programs D4 Investments Accessing DCYF Serving 15 or more D4 Residents Services Programs in D4 Programs outside of D4 Out of School Time $1,151,651 (Afterschool, Beacon & 2,792 6 6 (8 programs in D4) Summer Programs) $250,000 Health & Wellness 801 1 6 (1 program in D4) Youth Workforce $100,000 295 1 4 Development (1 program in D4) Teen & Youth $203,820 260 1 5 Empowerment (2 programs in D4) Violence Prevention & $101,910 189 1 2 Intervention (1 program in D4)

District 4 Highlights FY 12‐13 DCYF Program Participants with District 4 Home Zip codes  1 out of 3 of youth from District 4 are (94122 & 94116) accessing DCYF services**

Age Group # of Participants  DCYF funds Afterschool ExCEL programs at every Elementary School in District 4 6‐12 1621  DYCF funds the Sunset Beacon Center, 13 ‐18 2287 reaching over 1,000 D4 youth and adults. 19‐24 114  DCYF jointly funds Family Resource 25‐54 113 Centers and Early Care & Education centers with First 5 and the Office of Early 55+ 161 Care & Education. Total 4296*  2,233 D4 residents accessed DCYF services in programs located outside of District 4.

* Total participants by age and total participants by services does not match because some participants are missing age or are outside of age range. **2010 Census reports 10,341 youth 6 to 18 in D4. DCYF provides 3,908 youth 6 to 18 year olds from District 4 services ALL PARTICIPANT DATA IS FROM FY1213

Department of Children, Youth & Their Families 1390 Market Street Suite 900  San Francisco, CA 94102  415 554-8990  www.DCYF.org the SUNSET DISTRICT BLUEPRINT 27 such as Sunset Youth Services, Objective 2 engage with their community. Ideal Sunset Neighborhood Beacon Center, services for seniors are free or low- Advocate for more affordable early and SFUSD, our office will work on cost meal programs and social service care and education options. bringing additional programming referrals on-site. that is needed in the Sunset District, and supporting current offerings that Families in the Sunset District are Although the Sunset District does are impactful and successful. finding it difficult to access quality, not have a wide range of nonprofit early care and education. According and community based organizations For example, Abraham Lincoln High to a recent study commissioned by within the district, we do have a School provides the opportunity for the Asian Pacific Islander (API) selection of committed organizations students to participate in a Teacher Council, a large percentage of the that are dedicated to working with 5,826 children in the district do not Academy. Select students are then our residents in providing innovative have a nearby early care and educa- given the chance to volunteer as programming with respect to the tion option.23 Recently, the City took teacher aides at K-8 schools in the senior population. Sunset District such as Dianne a significant step forward in address- Feinstein Elementary School. The ing early care and education issues by program is mutually beneficial as creating a dedicated Office of Early Care and Education. Federal, state, teenage students are given an oppor- and local funds support a broad tunity to learn and practice their range of local early care and educa- teaching skills, teachers are provided For example, tion programs, and eligible services much-needed additional assistance, Self-Help for under the Children’s Fund include the Elderly and young students are given men- affordable early care and education has been tors to connect with. programs. assisting A subset of the teenage population Yet many parents in the Sunset seniors since – transitional aged youth – are in District may be unaware of these the 1960s, and particular need of programs and sup- opportunities. Our office is working their staff port. These youth have experienced on bridging this information gap, has been an active and supportive a range of challenges, including and will work to support families in partner in assisting residents of the aging out of foster care, involvement obtaining information about services Sunset District. Self-Help for the with the justice system, and leaving such as locating early care and educa- Elderly has been operating out of school without a diploma. Housed tion programs or even becoming an the South Sunset Recreation Center under DCYF, Transitional Age Youth early care and education provider for years, providing seniors with free San Francisco (TAYSF) provides a themselves. lunches and recreational activities. coordinated system of support in education, employment, health and Objective 3 Along with their current program- wellness, and housing services for ming, we are currently working with Provide opportunities for seniors to Self-Help for the Elderly to offer San Francisco’s 8,000 most vulner- learn and engage with each other additional programs. The Sunset able youth and young adults ages over a variety of topics and physical District is also home to Jewish 16-24. We will continue to partner activities. with TAYSF to bring resources to our Family and Children’s Services’ (JFCS) L’Chaim Adult Day Health transitional aged youth. The potential for seniors to become Center on Judah Street. L’Chaim has isolated is strong, particularly since Finally, our office will continue to been providing medical, rehabilita- support programs that assist vulner- 26% of seniors ages 60 and over in the Sunset District live alone.24 tive, and social services to thousands able youth outside of the typical Offering programmatic opportunities of elderly and disabled seniors since school day. For example, SFUSD for seniors to learn and engage with 1999. offers Extended School Year (ESY) each other can help stem problems services for children who receive Our office has also encouraged oppor- of isolation and encourage them to special education services under tunities for seniors to learn new skills the Individuals with Disabilities such as the use of technology, and we 23 Education Act. ESY services are Davis Y. Ja & Associates. Asian and Pacific Islander Health and Wellness: A San Francisco have promoted events at our library individualized special education and/ Neighborhood Analysis (2014), page 5. branches. These include workshops or related services that are uniquely 24 San Francisco Department of Aging and on how to electronically borrow designed to provide a free appropriate Adult Services. Summary of Nutritional Needs books from the library’s system and public education to a student with Assessment Findings (2012), page 13. http:// www.sfhsa.org/asset/reportsdataresources/ how to use personal electronic devices disabilities. nutritionnaoct2012.pdf Accessed May 1, 2014. such as iPads. 28 chapter one CHILDREN, FAMILIES AND SENIORS

Finally, we will continue to work 6,000 16-24 year olds are without closely with DAAS to coordinate health coverage, including 25% of all services to seniors to maximize males and 22% of all females aged self-sufficiency, safety, health and 19-24. 25 Our office is committed to independence so they can remain liv- ensuring access to comprehensive, ing in the Sunset District for as long culturally appropriate, and easy as possible with the highest quality to understand materials to inform of life. residents on healthcare options and navigating the system. In addition, Objective 4 we will explore using alternative methods such as video and social Ensure full participation of District 4 media to disseminate information residents in health care enrollment. on accessing health coverage and changes under health reform. We will Recently, universal healthcare continue to support and create efforts has occupied the spotlight in the to ensure that all Sunset District national arena with the passage residents are enrolled and have access of the Affordable Care Act (ACA). to the healthcare services they need. However, San Francisco has been a leader in its approach to universal health care. In 2007, the City created the Health Care Security Ordinance (HCSO), which established several employer health-care related obliga- tions enforced by the Office of Labor Standards Enforcement (OLSE) and created a Health Access Plan called Healthy San Francisco. Healthy SF is an innovative health care access program implemented by DPH to ensure access to appropriate and timely medical care for low-income, uninsured San Francisco adults ages 18 to 64. It is available to all residents, regardless of immigration status. Our office has been supportive of City efforts to increase health care enrollment and coverage. DPH provides programs to expand and increase enrollments in health care coverage. HSA enrolls individuals into a range of affordable health coverage options, including traditional Medi-Cal, expansion Medi-Cal and Covered California. It funds Medi-Cal outreach and enrollment as well as ongoing maintenance of coverage for enrolled individuals. The City has not yet realized its goal of universal coverage of all San 25 Policy Priorities for Transitional Age Youth Francisco residents. Approximately – Vision and Goals 2014-2016, page 19. the SUNSET DISTRICT BLUEPRINT 29

TIMELINE FOR IMPLEMENTATION OF CHILDREN, FAMILIES AND SENIORS FRAMEWORK

Objective Short (0-2 years) Medium (2-5 years) Long (5+ years) Community Building: Encourage residents to connect through community-centered events that foster collaboration. Support existing neighborhood-building events and organize additional events for community members to gather and connect. Identify opportunities for seniors and youth to become more involved in the community and engage with each other in partnership with schools, community based organizations and businesses.

Improve communication to engage diverse communities and disseminate information on community-building events and activities.

Resource Sharing: Improve residents’ access to existing resources within the community, and create new resource opportunities to fill gaps in service.

Increase District 4 early care and education provider participation in Preschool for All program.

Improve food access for students, families and seniors. Facilitate more public and private partnerships between schools and businesses to enhance students’ learning experiences and job opportunities.

Create one-stop shops in the Sunset District to assist residents with social, educational, and health services.

Infrastructure: Create, maintain and enhance areas in the Sunset District that promote community-building activities. Improve and continue to prioritize maintenance of facilities in and around neighborhood parks, playgrounds and public gathering areas.

Improve and expand senior facilities in the Sunset District.

Encourage and facilitate the use of existing, unused spaces for community use and gathering areas for all ages. Attract businesses and venues that are family friendly.

Education: Work with San Francisco Unified School District to ensure quality education for all students. In partnership with the San Francisco Unified School District (SFUSD), streamline school enrollment applications to assist applicants with the process.

Advocate for equality among all schools throughout San Francisco through adequate distribution of resources and support for schools and teachers.

Programs: Provide programmatic opportunities and support for residents of all ages to learn, develop and thrive.

Work with the Department of Children, Youth and Families (DCYF) to identify afterschool and summer programs that are free/affordable. Advocate for more affordable early care and education options.

Provide opportunities for seniors to learn and engage with each other over a variety of topics and physical activities.

Ensure full participation of District 4 residents in health care enrollment. chapter two PUBLIC TRANSPORTATION AND PEDESTRIAN SAFETY the SUNSET DISTRICT BLUEPRINT 31

Though San Francisco is only seven by seven miles, many neighborhoods can feel very distant from the center of the City. The Sunset District is one of those places – a tranquil respite “Get more Sunset residents out of their from the busy city center. The Sunset cars and into alternative transportation District also benefits from multi- modal transportation: families can (walking, Muni, cycling).” own and operate personal vehicles, two major light rail lines travel downtown, and many of our commercial corridors and recreational amenities are within walking or cycling distance. However, for transit to become

Sunset District Bicycle Network Sunset District Pedestrian & Vehicle Network

Sunset District Public Transportation Network Sunset District Multi-Modal Transportation Network chapter two PUBLIC TRANSPORTATION AND PEDESTRIAN SAFETY 32 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY Photo Credit (Flickr Creative Commons): N-Judah heading for the ocean by heading for Anna Conti (Flickr CreativePhoto Credit Commons): N-Judah the SUNSET DISTRICT BLUEPRINT 33 the first choice for our residents, Our office will focus on infrastruc- major investments must be made to ture, ensuring that our roads are our public transportation system. properly paved and our streets are safe for pedestrians, cyclists and To support our city’s transit system, drivers. We will work with city and walking must be a safe and viable state agencies on projects that will option for residents to access neigh- enhance all modes of transporta- borhood services such as grocery tion. We will work with public safety stores, coffee shops, restaurants, officials, the SFMTA and Caltrans recreational opportunities and other to identify hazardous intersections neighborhood services. While Sunset and implement near-term traffic District congestion and traffic is calming measures. We will address generally less than most neighbor- safety through targeted enforcement, hoods, pedestrian safety continues increasing awareness and educating to be problematic. Key intersections motorists. continue to experience pedestrian and vehicle conflicts, sometimes resulting All of these efforts will require in fatalities. To achieve the highest coordination among city and state level of pedestrian safety, our district agencies and collaboration between requires pedestrian safety amenities our office and the community. and police traffic enforcement. Through projects initiated by other agencies and departments, our office Infrastructure is also a crucial will identify ways to enhance the part of this picture. Smooth roads design of our wide streets and calm improve the safety and quality of life dangerous intersections to make of our residents. Pedestrian ameni- them places where the community ties make walking and taking public feels safe. All of these improvements transit safer. Improvements to our will create more gathering spaces for bicycle network make cycling a viable our community to come together and option for our community. enjoy our district. For all transportation options to become convenient, reliable and safe, significant work remains. Residents feel that alternative modes of transit are not convenient because they cannot reliably and easily travel from the Sunset District to other neighborhoods. Our office will continue to work with the San Francisco Municipal Transportation Agency (SFMTA), the San Francisco County Transportation Authority (SFCTA), Department of Public Works (DPW) and community organizations to ensure that our district’s public transportation and pedestrian safety needs are met. We will address reliability and safety for Sunset District transit users. We will work with the SFMTA to ensure the Sunset District receives equitable and adequate resources. Through projects initiated by the SFMTA, we will use feedback received through our Blueprint process to identify key improvements to our corridors and transit stops. 34 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY

framework PUBLIC TRANSPORTATION AND PEDESTRIAN SAFETY the SUNSET DISTRICT BLUEPRINT 35

Transit Service: Ensure reliable, safe and accessible Enforcement: Develop enforcement plan for ongoing public transportation to and from the Sunset District. issues in the Sunset District. »» Work with the San Francisco Municipal »» Work with Taraval Police Station to identify Transportation Agency to develop and implement the most dangerous intersections in the Sunset appropriate improvements as part of the Muni District and work on enforcement strategy. Forward Initiative. »» Work with Taraval Police Station to enforce speed »» Work with the San Francisco Municipal limits around schools during drop-off and pick-up Transportation Agency to ensure on-time and hours. reliable Muni rail and bus service to and from the »» Identify areas of high pedestrian and automobile Sunset District at all times. activity and work with the San Francisco Police »» Work with the San Francisco Municipal Department to enforce existing laws, including Transportation Agency to improve early morning but not limited to: double parking; yielding to and late evening Muni service throughout the pedestrians; speeding and bicycle laws. Sunset District. »» Work with the San Francisco Municipal »» Identify most utilized transit stops and transit Transportation Agency on pilot program to install connections, and improve those locations for cameras on Muni light rail vehicles to ensure that commuters. drivers yield to embarking and disembarking passengers. Traffic Calming and Infrastructure Improvements: Implement holistic improvements at key intersections Alternative Modes of Transportation: Make bicycling and along major transportation corridors. a viable option for Sunset District residents and visitors. »» Identify most hazardous intersections for pedestrians and motorists and implement traffic »» In partnership with the San Francisco Municipal calming measures. Transportation Agency and San Francisco Bicycle »» Identify neighborhood commercial and arterial Coalition, work to enhance existing bicycle routes residential streets to develop as more livable and create additional bicycle connections to the streets. rest of the City. »» Explore innovative alternatives and new technol- »» Develop bicycle parking plan for commercial ogy for traffic calming and pedestrian safety corridors. improvements. »» Install signage for bicycle routes within the »» Work with city and state agencies to develop, Sunset District. design and implement traffic, pedestrian and »» In partnership with San Francisco Bicycle bicycle improvements along Ocean Beach, Great Coalition, continue to provide residents educa- Highway, Sloat Boulevard, Lincoln Way, 19th tional opportunities about bicycling in the Sunset Avenue and Sunset Boulevard. District and throughout the rest of the City.

»» Identify roads not included as part of the City’s Taxi Service: Improve taxi service for Sunset District Five Year Paving Plan for top consideration of residents and visitors. re-pavement when funding is available. »» Work with the San Francisco Municipal Pedestrian Safety: Provide safe connections for pedestri- Transportation Agency to develop a west side taxi ans throughout the Sunset District. dispatch center to enable better taxi service for »» Include pedestrian safety amenities in every street Sunset District residents and visitors. or intersection improvement project. »» Work with the San Francisco Municipal »» Include pedestrian safety elements for pathways Transportation Agency to develop taxi stands framework to heavily-used gathering spaces, family recre- along commercial corridors. ation areas, and schools. »» Advocate for technology improvements within »» Work with city and county agencies to install taxi industry, including credit card acceptance PUBLIC TRANSPORTATION pedestrian safety measures along the south side of within all vehicles and GPS tracking of vehicles Golden Gate Park, along Lincoln Way. requested. AND PEDESTRIAN SAFETY »» Work with city agencies to provide clear, safe and identifiable entrances to Golden Gate Park. 36 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY

OUR BLUEPRINT 2. Service-related capital improve- also capital improvements. Capital ments – capital investments such improvements can include pedestrian FOR PUBLIC as overhead wire expansions or boarding islands, new traffic signals TRANSPORTATION terminal improvements; and and pedestrian bulb-outs. 3. Travel time reduction proposals In order to guide changes at the local AND PEDESTRIAN (TTRP) – planning and engineer- level, our office has been sharing SAFETY ing proposals to reduce travel time information on the Muni Forward and improve reliability. Initiative with the community, as well as meeting with the SFMTA on In District 4, there are eight lines specific changes outlined in the Muni ENSURE RELIABLE, SAFE that are part of the Muni Forward Forward Initiative. Because SFMTA Initiative including the: AND ACCESSIBLE PUBLIC is still in the outreach phase for the TRANSPORTATION TO AND »» L-Taraval; proposals, our office is leading the formation of an outreach plan for the »» N-Judah; FROM THE OUTER SUNSET lines in our district. In early 2014, DISTRICT »» 16X-Noriega Express; there were two community meetings »» 18-46th Avenue; to present proposals for the L-Taraval and 28/28L-19th Avenue. We are » th Objective 1 » 28/28L-19 Avenue; advocating for increased outreach »» 29-Sunset; efforts including notifying residents Work with SFMTA to develop and and businesses that may be affected »» 48-Quintara;and the implement appropriate improvements by changes, conducting more public as part of the Muni Forward Initiative. »» 71L-Haight Noriega. meetings at various times of day, reaching out to the neighborhood’s For each line, proposals include travel The SFMTA is currently in the pro- seniors and monolingual communi- cess of refining proposals to address time reductions, increases in fre- ties, and physical surveys on each of transit reliability through their Muni quency, changes to route alignments the lines affected. Forward Initiative. These proposals and revised service change proposals. will be funded through a combina- Changes proposed as part of the Our office has already been collecting tion of mechanisms, including the Muni Forward Initiative include feedback from District 4 residents, following: not only service-related changes but and we are sharing that feedback »» Proposition K: half-cent local sales Estimated Average Travel Time from the Sunset District to Downtown tax approved by voters in 2003 that is administered by SFCTA; »» Proposition AA: $10 countywide vehicle registration fee passed by voters in 2010 and is administered by the SFCTA; »» General Obligation (G.O.) Bonds: a municipal bond repaid through property taxes; and »» Metropolitan Transportation Commission (MTC) Transit Performance Initiative (TPI) funding: $30 million pilot program focused on major transit corridors to achieve performance improvements.

The Muni Forward Initiative includes three categories of implementation tools to improve Muni: 1. Service improvements – reduce crowding and improve connections to regional transit; the SUNSET DISTRICT BLUEPRINT 37 with the SFMTA as they refine their Implementation of the Muni Residents feel that these lines have proposals for the lines affecting our Forward Initiative measures is antici- irregular service and should run district. While we are supportive of pated to take place between 2017- more reliably and efficiently during the SFMTA’s overall goals through 2020. For maps and more information commute hours. Other concerns from the Muni Forward Initiative, our on the details of the proposals for residents include: switchbacks, where office will continue to monitor each of these lines, please visit a train does not proceed to the end of closely: www.sfmta.com/node/97906. the line to make up for gaps in service You can also view SFMTA’s full elsewhere in the system; operator »» changes that may affect traffic Implementation Workbook here: shortages, which has impacted the circulation; www.sfmta.com/news/project-updates/ 48-Quintara frequently; crowding on »» effects on the aesthetic and visual tep-implementation-workbook-outreach- the N-Judah line; and poor service character and quality of our summary-now-available. during non-commute hours. neighborhood; The Sunset District is very distant »» addition of traffic signals along Objective 2 from the City center where many of our commercial corridors; our residents work during the day. In Work with SFMTA to ensure on-time »» removal of transit stops that fact, the L-Taraval and N-Judah lines and reliable Muni rail and bus service serve schools or other transit are two of the highest ridership Muni to and from the Sunset District at all 1 connections; corridors in the City. The N-Judah times. alone has an average of 40,000 »» removal/addition of stop signs; customers per day. Seniors that live and Two major Muni lines and eight bus in our district often rely on public »» removal of parking. lines run through the Sunset District. transportation to get them around during the day. Students depend on SFMTA Muni Forward Initiative Proposals Muni to get them to school, which L TARAVAL TRAVEL TIME REDUCTION PROPOSAL Expanded Alternative may not be close to home.

SEGMENT PROPOSALS Moderate Alternative The Moderate Alternative would include the same transit stop changes, parking Existing Stop New Tra c Signal Right-Turn Only and turn restrictions and tra c signal changes as the Expanded Alternative, Restrictions except the following: The stop signs at 15th Avenue and Ulloa Street and on SWITCHBACKS Stop Removal Remove Stop Signs and Replace Taraval at 22nd and 24th avenues would be replaced by a tra c signal. Also, with Tra c Calming Measure the stop signs on Taraval Street at 26th, 28th, 30th, 32nd, 40th, 42nd avenues Stop Relocation New Stop would remain and the transit stops would remain nearside with new transit To address some of the transporta- boarding islands, and tra c from 42nd Avenue would not be subject to New Transit Bulb No Left-Turn Restriction right-turn only restrictions at Taraval. tion concerns in the Outer Sunset, New Pedesrian Refuge Island Center Transit-Only Lanes (both directions) our office has started to look at New Boarding Island Remove Exist. Boarding Island Extend Boarding Island simple solutions that can be implemented immediately. To begin 42nd Ave 32nd Ave 22nd Ave 44th Ave 40th Ave40th Ave 35th Ave 30th Ave 28th Ave 26th Ave 24th Ave 19th Ave 23rd Ave 18th Ave 17th Ave with, we worked with the SFMTA Sunset to reduce switchbacks citywide. A switchback occurs when a Muni TARAVAL

15th AVE rail line does not proceed to the end

46th AVE of the line, but changes directions

Ulloa ULLOA from outbound to inbound in the DRAFT 2.11.14 middle of a scheduled run. This N JUDAH usually occurs to address service TRAVEL TIME REDUCTION PROPOSAL Expanded Alternative gaps throughout the system. After SEGMENT PROPOSALS draft 11.20.13 identifying issues with the previous Existing Stop New Boarding Island

Stop Removal New Four-Way Signal protocol, the SFMTA developed a Stop Relocation Remove Stop Signs on Judah new action plan for switchbacks and Street and Replace with New Stop Traffic Calming or Traffic Signal started implementing changes in Stanyan New Transit Bulb Hillway Extend Existing Boarding Island Arguello Cole June 2013. As a result, the SFMTA New Bus Zone New Median Island 2nd Ave 6th Ave 5th Ave 4th Ave 7th Ave New Pedestrian Bulb Right Turn Only Restrictions switchbacks have decreased on the

CARL N-Judah line from 283 in April 2013 22nd Ave 43rd Ave 48th Ave 46th Ave 28th Ave 16th Ave 40th Ave 41st Ave 15th Ave 25th Ave 23rd Ave 36th Ave La Playa 37th Ave 34th Ave 31st Ave 12th Ave 18th Ave 19th Ave Funston 10th Ave Sunset to 105 in November 2013. On the IRVING

9th Ave L-Taraval, numbers in April 2013

JUDAH were at 91 and in November 2013

1 San Francisco Municipal Transportation Moderate Alternative The Moderate Alternative would replace stop signs with traffic signals at seven intersections on Judah Street (10th, Funston, 18th, 22nd, 23rd, 31st and 41st avenues) and one intersection on Agency, “Transit Effectiveness Project” (2014), Irving Street and 4th Avenue. The Expanded Alternative would include the same transit stop changes, pedestrian improvements, parking and turn restrictions, and traffic signal and stop www.sfmta.com/sites/default/files/ sign changes as the Moderate Alternative, except that stop signs at five of the intersections along Judah Street would be replaced with traffic calming measures, rather than traffic signals. page 43. projects/Muni Forward Initiative%202013%20 www.sfmta.com/node/97906 Implementation%20Plan%20v11.12_Part%20 www.sfmta.com/news/project-updates/tep-implementation-workbook-outreach-summary-now-available 3_0.pdf Accessed June 3, 2014 38 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY

TRANSIT RELIABILITY Sunset Tunnel Our office continues to hear from residents that service along our transit lines are unreliable. The SFMTA informed our office and the public that they currently have an operator shortage and are required to make tradeoffs to ensure that service is provided on all lines. Our office will advocate for equal service to the outer neighborhoods and reliable NextBus information at all transit shelters.

Photo Credit (Flickr Creative Commons): Stephen Kelly, Sunset Tunnel, Sunset Tunnel, (Flickr CreativePhoto Credit Commons): Stephen Kelly, 900 pm Duboce Park, Objective 3 Work with SFMTA to improve early decreased to only 27. SFMTA has direction and 1.5 minutes in each morning and late evening Muni committed to continuing to imple- direction for the 28L. service throughout the Sunset District. ment policies that will reduce service impacts to the outer neighborhoods These proposals are not yet finalized, including the Sunset. and we will be seeking further com- As important as it is to have reli- munity input along with the SFMTA able public transportation during MUNI FORWARD INITIATIVE about specific implementation mea- commute hours, off-peak service is sures. As the Muni Forward Initiative equally important. High school stu- There are several projects, including is implemented, the SFMTA will dents travelling home mid-afternoon, the Muni Forward Initiative, which coordinate with other agencies on college students with varied sched- will address some of the concerns any work they are planning along ules, seniors, and those who work that have been brought to our atten- these Muni corridors. Included in outside of the standard workday tion. The L-Taraval and N-Judah that will be the replacement of the times rely on public transportation. Travel Time Reduction Proposals L-Taraval tracks and the repaving Our office will work with the SFMTA (TTRP) will improve transit travel of Taraval Street, which will occur to accomplish the following: time and reliability. It will also within the next five to seven years. decrease delay caused as a result of »» Look at 311 service call data for Replacement tracks will ensure a long passenger loading and unloading Muni during off-peak hours to smoother ride and less noise for sur- times, traffic signal delay, congestion, find issue areas; rounding neighbors and businesses. a high number of stop signs along »» Work with SFMTA to strategize the route and areas of closely spaced improvements; and transit stops. The proposed changes SUNSET TUNNEL TRACKWAY IMPROVEMENT PROJECT »» Pilot increased service on transit on the L-Taraval route are expected lines after 5pm. to reduce travel time by about 12% This project will improve the safety in each direction. The proposed and reliability of the N-Judah line Objective 4 changes along the N-Judah route are by replacing track and other infra- expected to reduce travel time by structure inside the Sunset Tunnel. Identify most utilized transit stops and 10% in each direction. The Sunset Tunnel is located between transit connections, and improve those locations for commuters. Another major Muni line is the Cole Valley and Duboce Triangle, 28/28L 19th Avenue that together under the hill on which Buena Vista Thousands of commuters get on and serve about 17,500 daily customers. Park is located. Replacement tracks off trains and buses throughout the The 28-19th Avenue TTRP will reduce will provide a smoother, faster ride; Sunset District every day. Improving travel time and improve reliability a new overhead wire system will transit stops has the benefit of by increasing stop spacing, reducing enhance the safety and reliability of creating more welcoming public limited service stops, optimizing the line; and traffic signal upgrades transportation as well as improving bus stop locations, adding transit will allow signal priority for rail pedestrian safety. bulbs and adding pedestrian bulbs. cars at nine intersections, including Together, the proposed changes 19th Avenue and Judah Street in the The following stops have the highest should reduce travel time on the Sunset District. This project will be number of boardings in the Sunset 28 by more than 5 minutes in each complete by the middle of 2015. District, are natural gathering the SUNSET DISTRICT BLUEPRINT 39 areas for our community, provide N-Judah Line: 28/28L 19th Ave: connections to other Muni lines, or th »» N-Judah terminus at Judah and »» 19 Ave and Judah St. otherwise need attention.2 We will »» 19th Ave and Noriega St. be working with the SFMTA to La Playa »» 19th Ave and Quintara St. look at each of these stops to see »» Judah and 46th Ave. what improvements can be made »» 19th Ave and Taraval St. either through the Muni Forward L-Taraval Line: 29-Sunset Initiative or through other funding »» L-Taraval terminus at Wawona opportunities. »» Lincoln Way and 19th Ave. and 46th Ave. 2 San Francisco Municipal Transportation »» Sunset Blvd. and Judah St. nd Agency, “Muni Forward Initiative Route Data »» Taraval and 22 Ave. »» Sunset Blvd. and Noriega St. & Proposed Changes.” http://www.sfmta.com/ node/97906. Accessed June 5, 2014 »» Taraval and 46th Ave. »» Sunset Blvd. and Ortega St. »» Sunset Blvd. and Taraval St.

Sunset District Transit Stop Improvement Locations 71 Haight-Noriega Line: »» Noriega at 31st and 32nd Aves. »» Ortega and 48th Ave.

IMPLEMENT HOLISTIC IMPROVEMENTS AT KEY INTERSECTIONS AND ALONG MAJOR TRANSPORTATION CORRIDORS

Objective 1 Identify most hazardous intersections for pedestrians and motorists and implement traffic calming measures.

Over the years, there have been major pedestrian accidents, including fatalities, in the Sunset District. Sunset Boulevard, Sloat Boulevard, Lincoln Way, 19th Avenue, and many of our neighborhood arterial roadways are prime candidates for pedestrian improvements, traffic calming and enforcement measures. One of the primary funding sources for these improvements is the Prop K sales tax which funds everything from streetcars to traffic signals. The SFCTA is currently identifying projects to fund in the next five years. Using MyStreetSF, located at www.sfcta.org/mystreetsf-projects- map, San Franciscans can view how Prop K dollars are currently being used, as well as Prop AA and other L-Taraval Terminus N-Judah Terminus local, regional, state or even federal dollars. 40 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY

In 2013, our office worked with end of 2014. Along with bulbouts these serious collisions and fatalities the SFMTA, DPW and Caltrans to along 19th Avenue, there will be a occur; and through data analysis why install a pedestrian hybrid beacon. retiming of the intersections from these crashes are happening. With a The “High-Intensity Activated Sloat to Junipero Serra to increase better understanding of where and Crosswalk (HAWK)” beacon system pedestrian crossing times and adjust why crashes occur, the SFMTA is on Sloat Boulevard and Forest View other safety related timings, which identifying tools to fix these problems Drive is only the second of its kind is funded through a combination and is ready to leverage $17 million to be installed in California and of Prop K and the State Highway to improve pedestrian safety at 170 the first installed in San Francisco Operations and Protection Program. locations identified by WalkFirst over and was funded through the federal the next five years.4 In the Sunset In addition to the Vision Zero strat- Highway Safety Improvement District, high injury corridors include egy, SFMTA recently released their Program matched by Prop K funds. 19th Avenue, Sunset Boulevard and WalkFirst initiative, which is a road- The beacon remains inactive until a Taraval Street. We will continue to map to reduce the number of serious pedestrian needs to cross and presses work with the SFMTA and the other a button to activate the signal. The pedestrian-related injuries and fatalities by 50% by 2021. WalkFirst WalkFirst partners on implementing signal then flashes yellow to provide pedestrian safety projects on the a warning for drivers to slow down, is a partnership with the SFMTA, the Planning Department, Department high-injury corridors in the Sunset and then turns to solid red to provide District. for safe pedestrian crossing with a of Public Health (DPH), DPW and countdown signal. This intersec- the Controller’s Office. WalkFirst Outside of what the City is already tion is highly utilized by students outlines the 70 miles of streets in implementing, we have heard from in the mornings and afternoons. the City where more than 60% of our constituents over the years and Pedestrians are now able to more through the Blueprint process that safely cross this intersection with the following intersections require the new HAWK beacon system in improvements to increase pedestrian place. safety: Earlier this year, the Board of »» Irving St. at 19th Ave., 20th Ave., Supervisors and the SFMTA 27th Ave., La Playa St. adopted “Vision Zero,” a plan to »» Kirkham St. at 26th Ave. eliminate all traffic deaths in San Francisco by 2024. The Vision Zero (http://walkfirst.sfplanning.org/index.php/) »» Judah St. at La Playa approach includes strategies to Overview (http://walkfirst.sfplanning.org/index.php/home)4 San Francisco Planning Department, reduce traffic deaths through design Participate (http://walkfirst.sfplanning.org/index.php/home/participate)“WalkFirst - Safety Streets.” http://walkfirst. and education. As part of this plan, SafetyStreets (http://walkfirst.sfplanning.org/index.php/home/streets) Streets sfplanning.org/index.php/home/streets. Accessed View Larger Map the SFMTA will implement 24 near- Tools (http://walkfirst.sfplanning.org/index.php/home/tools)June 3, 2014 (http://walkfirst.sfplanning.org/index.php/home/map_iframe/0/0) term projects for people who walk Summary (http://walkfirst.sfplanning.org/index.php/home/summary) and ride a bicycle over the next two How We Got Here years at high-injury locations.3 Two High-Injury Corridors of the locations are in the Sunset View All Crash Profiles District. Our office has partnered (http://walkfirst.sfplanning.org/index.php/home/streets) with the SFMTA to expedite a traffic signal at Sunset Boulevard and Yorba Where’s My Street? Street that will be installed by the Where’s My Street?

The streets highlighted on these maps HAWK Beacon total 70 miles, or six percent of the City’s streets which account for 55% of total injuries and 59% of severe and fatal injuries that occurred in 2005- 2011. The map reflects the City’s ongoing efforts to match investment to locations with the greatest need based on pedestrian activity and collision history.

3 San Francisco Municipal Transportation Agency, “Vision Zero.” http://www.sfmta.com/ The high-injury corridors represent 5.2% of San Francisco’s street miles, and projects-planning/projects/vision-zero Accessed include 55% of all severe and fatal injuries and 51% of total pedestrian injuries reported to the State Highway Patrol between 2005 and 2009. June 3, 2014 (http://maps.google.com/maps?ll=37.749581,-122.487676&z=14&t=m&hl=en-US&gl=US&mapclient=apiv3&skstate=action:mps_dialog$apiref:1&output=classic)(http://maps.google.com/maps?ll=37.749581,-122.487676&z=14&t=m&hl=en-US&gl=US&mapclient=apiv3) Map data ©2014 Google

Crash Profiles

01 02 03 04 05 06 07 08 09 10 11 12 the SUNSET DISTRICT BLUEPRINT 41

»» Lincoln Way at 20th Ave. »» Moraga St. at 31st Ave. Sunset District Focus Corridors for Improvements »» Noriega St. at 28th, 30th, and 45th Ave. »» Judah St. and 45th Ave. »» Taraval St. at 21st and 44th Ave. »» Vicente St. at 23rd Ave. »» Wawona St. at 47th Ave. »» Sloat Boulevard at 47th Ave. »» Sunset Blvd. at Moraga, Wawona and Yorba St. »» 37th Ave. and Yorba St. »» 41st Ave. between Lawton St. and Noriega St. »» Lower Great Highway at Irving, Kirkham and Judah St.

Objective 2 Identify neighborhood commercial and arterial residential streets to develop as more livable streets.

In 2010, the Mayor and the Board 47

of Supervisors adopted the Better 46 TH T

Streets Plan, which outlined Ave. H streetscape policies and guidelines Ave. to shape the design of new street improvement projects. Additionally, the SFMTA’s Livable Streets Division works on the agency’s bicycle, pedes- Taraval Street trian, traffic calming and school area safety programs. Their mission is to create safe and inviting streets and sidewalks for pedestrians and cyclists.

This means that projects that affect Taraval Streetscape Improvement Project (completion end of 2014) our roadways now incorporate a wide variety of improvements that make our streets accessible and safe for multiple modes of transportation. • Tarava l: 46th to 47th Avenue Our office will continue to be involved Taraval Streetscape Project Preliminary Plan in projects brought forth by various Department of Public Works city departments. Additionally, we will identify corridors that service a wide variety of transportation modes and focus our resources and efforts in improving those areas to create livable streets. Streets that serve motorists, pedestrians and bicyclists should be safe, inviting and represent the character and identity of our Irving Streetscape Improvement Project (completion early 2016) community. 42 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY

STREETSCAPE IMPROVEMENT A.P. GIANNINI AND SUNSET Our office has already been working PROJECTS ELEMENTARY SAFE ROUTES closely with the Office of Economic and Workforce Development The 2011 Road Repaving and Street TO SCHOOL (OEWD), the community and our Safety Bond (2011 Streets Bond) In 2011, the SFMTA received a merchants associations on improving infused one-time capital funds for federal grant which was matched commercial corridors. However, we critical infrastructure and safety with local Prop K funds to improve will also focus attention on residential improvements in San Francisco. the safety for children, parents and streets, particularly streets that are The bond funds have been used community members walking and commonly utilized by motorists or since then to repave streets; reduce biking to A.P. Giannini and Sunset transit lines. We will also work with potholes; install curb ramps for equal Elementary schools. The SFMTA each of our schools to identify simple access under the Americans with worked with school parents, staff improvements that can be made, such Disabilities Act (ADA); upgrade traf- and residents to develop a street as applying for school crossing guards fic, pedestrian, and transit signals; design that includes new crosswalks, through the SFMTA, adding traffic and redesign streetscapes to improve sidewalk bulb-outs and bicycle lanes, calming measures, or adding bicycle pedestrian and bicycle safety.5 which will be constructed in 2014 as part of the Safe Routes to School safety improvements. As part of the 2011 Streets Bond, project. This project will include Commercial Streets two of our Sunset District com- narrowing traffic lanes along Ortega mercial corridors are in the process Street; installing bicycle lanes in both »» Irving St. of major improvements: Taraval directions from 20th Avenue to lower »» Judah St. and Irving. The Taraval Streetscape Great Highway, which will provide Improvement Project extends from safe access for cyclists and discourage »» Noriega St. th th 46 to 48 Avenue. The Irving speeding; adding pedestrian refuge »» Taraval St. Streetscape Improvement Project islands from 37th to 41st Avenues to extends from 19th to 26th Avenue. make it easier to cross Ortega Street; »» Vicente St. Both projects will provide a safer and and other crosswalk enhancements.6 »» Sloat Blvd. more inviting environment for all users. Both projects will also include NEIGHBORHOOD FOCUS AREAS Residential Streets sidewalk bulb-outs, new low-mainte- Outside of projects that are already »» 20th Ave. nance landscaping, site furnishings being implemented, our office will »» 21st Ave. and new sidewalks. DPW and our focus attention on the following office have worked together to com- neighborhood commercial corridors »» 24th Ave. plete the outreach process for these and commonly used arterial neigh- »» 28th Ave. projects. The Taraval project is slated borhood streets to create livable th for completion by the end of 2014, areas that people can easily and »» 30 Ave. and the Irving project is expected to safely walk, bicycle or drive through. »» 36th Ave. be complete in early 2016. th 6 San Francisco Municipal Transportation »» 37 Ave. 5 San Francisco Department of Public Works, Agency, “AP Giannini Middle and Sunset » st “2011 Road Repaving and Street Safety Elementary Safe Routes to School.” http:// » 41 Ave. Bond,” (2011). www.sfdpw.org/Modules/ www.sfmta.com/projects-planning/projects/ »» 45th Ave. ShowDocument.aspx?documentid=1322. ap-giannini-middle-and-sunset-elementary-safe- Accessed June 3, 2014. routes-school. Accessed June 3, 2014. »» 46th Ave. the SUNSET DISTRICT BLUEPRINT 43

Objective 3 working with the SFMTA and Highway Safety Improvement the San Francisco Public Utilities Program and Prop K funds. Explore innovative alternatives and Commission (SFPUC) on the instal- Additionally, pedestrian signals were new technology for traffic calming lation of flashing beacons that previously added at Irving, Lawton, and pedestrian safety improvements. will alert drivers when the Great Pacheco, Rivera, Vicente and Ocean Highway is closed. These beacons Avenues through federal transporta- Creative solutions and new technol- will be funded through Caltrans, tion enhancement and Prop K funds. ogy can help us implement pedestrian Prop K and another local source that As previously mentioned, Yorba will improvements and traffic safety mea- is to be determined. The beacons be signalized this year and Wawona sures while maintaining traffic flow will be placed on Lincoln Way at will be signalized in the near future as throughout the district. The HAWK 33rd Avenue, Sloat Boulevard at well. As a result of the new signals, beacon recently installed on Sloat Middlefield Drive, Skyline Boulevard our office has received feedback that Boulevard and Forest View Drive is at John Muir Drive, and Fulton the timing of the signals is causing an example of a project that allowed Street at 33rd Avenue. The flashing traffic jams and even speeding in us to maintain traffic flow on Sloat beacons will say “Great Highway some cases. Our office is currently Boulevard while allowing pedestrians closed when lights flashing” to working with the SFMTA to address to activate the signal when needed. encourage drivers to take alternate this issue through a combination of routes prior to reaching the Great better timing, adding detectors to GREAT HIGHWAY CLOSURES Highway. The signals are expected to signal a light change when cars are be in operation in winter 2014. waiting, and/or adding pedestrian Due to frequent inclement weather, push buttons to signal a light change the Great Highway is often closed when pedestrians are waiting. and motorists use the lower Great SIGNAL TIMING Highway as an alternate route, Recently, Sunset Boulevard received causing noticeable increases in traffic several new traffic signals at Objective 4 volume and speed. In response to Kirkham, Quintara, Santiago, and Work with city and state agencies future closures, our office has been Ulloa Streets through the federal to develop, design and implement traffic, pedestrian and bicycle improvements along Ocean Beach, Great Highway, Sloat Boulevard, Lincoln Way, 19th Avenue and Sunset Boulevard.

The Sunset District may not come to the forefront of our minds when we think of San Francisco traffic. However, our district contains two state highways (Sloat Boulevard – Highway 35 and 19th Avenue – Highway 1) as well as three high traffic volume streets including Lincoln Way, Sunset Boulevard and the Great Highway. Our office will continue to support pedestrian safety and bicycle improvements along these routes to make them safer for all users. Another program that has had positive effects along many of our major roads is the oversize vehicle overnight parking restriction. In 2012, the Great Highway Flashing Beacon Locations San Francisco Board of Supervisors passed legislation to amend the Transportation Code (SFTC Section 7.2.54) to prohibit any vehicles over 22 feet in length or over 7 feet in height from parking in certain areas between midnight and 6 a.m. This 44 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY

restriction is currently in place along Oversize Vehicle Pilot Locations the lower Great Highway; Lincoln Way; Sunset Boulevard; and around the Sunset Reservoir and West Sunset Field area; and has resulted in improved visibility for pedestrians and motorists, among other benefits to the community.

OCEAN BEACH There are six key recommendations to achieve the project goal of the Ocean Beach Master Plan (OBMP), which is ‘to knit the unique assets and experiences of Ocean Beach into a seamless and welcoming public landscape, planning for environmental conservation, sustainable infrastructure and long-term stew- ardship.’ The OBMP was developed by the San Francisco Planning and Urban Research Association (SPUR); in cooperation with city, state and federal agencies. While the plan calls for some very specific changes and improvements to address issues such as erosion and potential sea level rise, it is important to remember that the Current Conditions along Great Highway South of Sloat plan contains recommendations that must be fully vetted by our residents prior to implementation. One of the key recommendations from the OBMP is a proposal to reduce the width of the Great Highway to provide amenities and facilitate managed retreat due to potential sea level rise. This includes narrowing the Great Credit: SPUR/AECOM Credit: Highway between Lincoln Way and Sloat Boulevard, closing the Great Ocean Beach Master Plan Great Highway South of Highway to vehicle traffic south of Sloat Coastal Trail Proposal Sloat Boulevard, improving bike lanes and pedestrian promenades and introducing small pockets of parking. It also calls for improving pedestrian access to Ocean Beach at Judah, Taraval, Rivera and Noriega Streets. Our office will continue to work with SPUR and partner agencies on implementing these key recommendations with input from the community.

GREAT HIGHWAY In 2013, DPW repaved the Great

Credit: SPUR/AECOM Credit: Highway from Point Lobos to Sloat the SUNSET DISTRICT BLUEPRINT 45

Boulevard as part of the Great the vegetation along the pathway to annual visitors to the SF Zoo, taking Highway Pavement Renovation and make it safer for all users. public transportation and walking Streetscape Improvement Project from the L-Taraval terminus to the The Great Highway is subject to with funds from the 2011 Streets SF Zoo entrance can be a dangerous serious erosion issues south of Sloat Bond. Streetscape improvements situation. To improve the situation in Boulevard. Additionally, the Lake were also made along Great Highway Merced Tunnel, a 14-foot-diameter the near term, a traffic signal will be between Fulton Street and Lincoln underground sewer and stormwater installed at Sloat Boulevard and 47th Way. Pedestrian safety improvements pipe, is vulnerable to the dangerous Avenue. This should be complete in included new curb ramps, pedestrian effects of erosion. Thus, the OBMP 2014 and is funded through Prop crossing and bicycle safety upgrades. calls for a plan to reroute Great K. The OBMP aims to create a new While these improvements have made Highway traffic south of Sloat. Our gateway to the SF Zoo and the coast the road smoother for cyclists and the office will continue to work with where people can safely access both area more accessible for all users, the SPUR, partner agencies, and the amenities. The OBMP also suggests Great Highway and the lower Great community about the process of reconfiguring and signalizing the Highway continue to cause safety rerouting the Great Highway south Sloat-Great Highway and Sloat- concerns. of Sloat. Although implementation Skyline intersections. These changes of this proposal is estimated to take include bike and transit amenities, Flashing beacons provide one place in 10 to 20 years, we must begin bike lane striping, parking pockets solution to improve safety along the the planning efforts now. on the south side of Sloat Boulevard lower Great Highway during upper and enhanced pedestrian cross- Great Highway closures. Our office SLOAT BOULEVARD ings. The reconfiguration of Sloat will also look at pedestrian safety Boulevard allows for additional improvements to allow safe crossing The area around the San Francisco parking pockets to replace the for families, dog walkers, surfers, Zoo (SF Zoo), Sloat Boulevard and joggers and all users of the lower the Great Highway can be a danger- current beach parking at the end Great Highway to access the Great ous area for pedestrians, drivers and of Sloat, which continues to face Highway multi-use pathway and cyclists. For the almost 1 million erosion issues. Ocean Beach. The OBMP also recom- mends improving access at Judah, Ocean Beach Master Plan Proposals for Sloat Boulevard Taraval, Rivera and Noriega Streets with trailheads, signage, bike parking and landscape improvements. Our office will also look into simple, effective, pedestrian safety improvements at all of the intersections along the lower Great Highway, including improved crosswalks, additional stop signs where needed and other solutions suggested by our city partners. Along with these improvements, we will look into funding the repaving of the lower Great Highway. This road Credit: SPUR/AECOM (All images Credit: on page) is currently in poor condition, which in turn causes more traffic noise and potential dangers for those using lower Great Highway. In addition, we will work with the Recreation and Park Department (RPD) to improve safety and access along the Great Highway multi-use pathway. In past years, vegetation has grown onto the pathway, decreasing the overall width and resulting in increased user conflicts. RPD is developing a tool durable and efficient enough to maintain Ocean Beach Master Plan Proposal: Sloat Boulevard Looking West 46 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY

bordered by residential communi- Ocean Beach Master Plan Proposed Roundabout at Sloat & Skyline ties, schools, parks and a shopping center. This project includes safety improvements at three intersections along Sloat Boulevard between 19th Avenue and Skyline Drive. Phase one, completed in 2013 at Sloat Boulevard and Forest View Drive, included bulb- outs, a median extension, curb ramps, crosswalks and the HAWK beacon, which was previously mentioned. Phase two will be implemented in 2014 at two locations: Sloat

Credit: SPUR/AECOM Credit: Boulevard at Everglade Drive and Sloat Boulevard at 23rd Avenue. At Everglade Drive, there will be bulb- Ocean Beach Master Plan Proposed Roundabout at Sloat & Skyline outs, curb ramps, crosswalks and a new HAWK beacon. At 23rd Avenue, there will be a median extension, curb ramps and crosswalks. Phase two will be complete by 2014 and is funded through a combination of federal Highway Safety Improvement Program funds, Prop K funds, and the City’s General Fund. Once all projects are complete, there will be a total of six HAWK beacons on Sloat Boulevard. One exists Credit: SPUR/AECOM Credit: already at Forest View Drive, and one These changes are to be phased more will be installed at Everglade Ocean Beach Master Plan Proposed in over time. Phase I includes Drive. A total of four more HAWK Roundabout at Sloat & Skyline developing roadway configuration beacons will be installed on Sloat th options, conducting traffic model- Boulevard by the year 2018 at 36 th ing, implementing striped bike lanes Avenue, El Mirasol Place, 26 Avenue st 7 and working with the SF Zoo to and 21 Avenue. develop an access plan. Next steps include conducting an interagency LINCOLN WAY circulation and access study, development of detailed roadway Lincoln Way is a major commuter configuration options, and a detailed thoroughfare as well as one of the traffic analysis to provide the basis most convenient east-west corridors. for environmental review. In early As a roadway close to a residential 2014, SPUR convened a group of area and bordering Golden Gate Existing Intersection at Sloat & Skyline experts to perform traffic modeling Park, there are many user conflicts in coordination with city and state and pedestrian and bicycle safety standards. They began presenting issues that exist along the entirety their conclusions on this part of the of Lincoln Way. plan to the community this spring We have received significant feed- and will continue to work with our back that pedestrian visibility is office on implementing the OBMP. severely compromised along Lincoln Also part of the 2011 Streets Way. Vehicles parked close to cross- Bond, DPW is implementing walks prevent drivers from seeing the Sloat Boulevard Pedestrian 7 San Francisco Department of Public Safety Improvement Project. Sloat Works, “Sloat Boulevard Pedestrian Safety Boulevard is a state highway and Improvements.” http://sfdpw.org/index. major thoroughfare that is also aspx?page=1688 Accessed June 3, 2014 the SUNSET DISTRICT BLUEPRINT 47

CITY & COUNTY OF SAN FRANCISCO MIDDLE WEST MARTINDEPARTMENT LUTHER KING JR OF PUBLIC WORKS LINCOLN LINCOLN LINCOLN District 4 HUGO

IRVING IRVING

IRVING 04TH

JUDAH

10TH

JUDAH 08TH

JUDAH 19TH

PINO 05TH

06TH

07TH

09TH 11TH

42ND

12TH 15TH

44TH 14TH

16TH

17TH

20TH

21ST

22ND

23RD

24TH

25TH

26TH

27TH

FUNSTON KIRKHAM

28TH

29TH

30TH

31ST

32ND

33RD

34TH

37TH

38TH

39TH

40TH

41ST

43RD KIRKHAM

45TH

46TH

47TH SUNSET 48TH KIRKHAM Pavement Condition Index (PCI) LAWTON LAWTON Score # of Segments LAWTON 0-49 203 MORAGA MORAGA

MORAGA 50-63 354 07TH

64-84NORIEGA 281 NORIEGA NORIEGA LAGUNA HONDA ORTEGA ORTEGA 10TH ORTEGA

PACHECO

GREAT PACHECO

GREAT QUINTARA

QUINTARA

15TH

14TH 16TH

17TH

18TH

26TH 19TH

20TH 27TH

21ST

22ND

24TH

25TH

FUNSTON

12TH

28TH

29TH

30TH

31ST

32ND

41ST

33RD

34TH

35TH

42ND

36TH

37TH

39TH

40TH

43RD RIVERA

44TH

45TH

46TH

SUNSET 47TH 48TH RIVERA SAN MARCOS

SANTIAGO SANTIAGO MAGELLAN DEWEY

TARAVAL TARAVAL

LENOX ULLOA CLAREMONT ULLOA PORTOLA

VICENTE VICENTE

WEST PORTAL WAWONA

WAWONA SUNSET

pedestrians that are waiting or begin- pedestrians often cross to access the Objective 5 Polo Fields in Golden Gate Park. A ning to cross. We are working with Identify roads not included as part traffic signal will be installed there by the SFMTA to limit parking between of the City’s Five Year Paving Plan the end of 2015 and has been funded crosswalks and the yield line mark- for top consideration of re-pavement through Prop K and Prop AA funds. ings, also known as “shark teeth.” when funding is available. This will be complete in 2014.

At one of the most dangerous SUNSET BOULEVARD DPW maintains 12,458 blocks of intersections on Lincoln Way at 34th The SFMTA was awarded a State streets in San Francisco. To deter- Avenue, our office has been working Transportation Improvement mine which streets will be repaved, each street is ranked based on a score with the SFMTA to install a traffic Program Transportation that reflects the roadway condition signal. This intersection is where Enhancements grant with matching Prop K funds to update pedestrian and its traffic load. countdown signals along Sunset With the passage of the 2011 Streets Intersection of Lincoln & 34th Boulevard and to analyze pedestrian Bond, the City will repave streets collisions in the Sunset District. in neighborhoods throughout San In addition to the new traffic signals Francisco; repair deteriorating at Kirkham, Quintara, Santiago, bridges, overpasses and stairways; and Ulloa Streets, Sunset Boulevard and make traffic, pedestrian and would benefit from additional pedes- bicycle and safety improvements. trian safety improvements. Traffic Repair and repaving projects are signals at Wawona and Yorba Streets planned for 2,300 city blocks over the will bring added safety to those next three years, of which approxi- dangerous intersections. mately 1,400 are bond funded. With 48 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY the interactive online map, residents curb ramps. In addition, a parking curb ramp upgrades to meet ADA can locate 2011 Streets Bond projects edge line has been implemented on standards. There has been some delay by visiting www.streetsbondsf.org/ the east and west sides of the street in the design of the project due to the projects-map-updated-daily.html. for a two-mile stretch from Sloat inclusion of ADA standards, but this Boulevard to Lincoln Way. The project is moving forward and will In addition to the 2011 Streets Bond, remaining nine intersections await begin construction in the 2014-2015 there are several other repaving further funding. fiscal year. projects that will address streets that are in need of improvements. The study also recommended install- In addition to these projects that are ing bulb-outs along 19th Avenue. currently underway, our office will work with DPW to identify funding 19TH AVENUE PAVEMENT As a result, 22 pedestrian and bus/ transit bulb-outs will be constructed and prioritize paving the following REHABILITATION PROJECT between Lincoln Way and Junipero heavily used roadways, particularly The 19th Avenue Pavement Serra Boulevard through Prop K targeting roads with a low Pavement Rehabilitation Project proposes to funds and supplemented by federal Condition Index Score according to 8 preserve and extend the life of the funding and our City’s General Fund. DPW: existing pavement, improve minor Bulb-outs are extended sidewalk »» Sunset Blvd. structural defects in the pavement corners that reduce the crossing and improve ride quality. Excluding distance for pedestrians. This project »» Lower Great Hwy. areas between Eucalyptus and is being coordinated with the Muni »» Taraval St. Brotherhood Way, which will be Forward Initiative’s 28/28L bus stop »» Judah St. impacted by the proposed 19th improvements, and is anticipated to Avenue Transit M-Line project in complete design by 2015 and will be July 2020, the proposed rehab project constructed by 2016. PROVIDE SAFE includes 6.1 miles of asphalt-concrete CONNECTIONS FOR pavement and a one-mile section of precast concrete pavement. The Taraval Street Pavement Condition PEDESTRIANS project also includes the upgrade of THROUGHOUT THE existing curbs and ramps at intersec- SUNSET DISTRICT tions and crosswalks with pedestrian facilities to meet current Americans with Disabilities Act (ADA) With improvements to our neighbor- standards. hood commercial corridors, great parks throughout the area, and many Under the current project schedule, seniors and families living in our Caltrans proposes to accelerate the district, we have more pedestrians th 19 Avenue Pavement Rehabilitation and bicyclists using our sidewalks, Project and have construction be streets and pathways. Although complete by summer 2018. we have a relatively safe district, there were a total of 222 reported 19TH AVENUE ENHANCEMENTS pedestrian-related collisions in the Sunset District between May 2006 In 2006, the SFCTA initiated a and May 2011.9 planning effort to develop solutions for the 19th Avenue/Park Presidio With more attention being given to corridor in partnership with Caltrans, Lower Great Highway Pavement Condition this important issue, our office is the SFMTA and DPW. The 19th working closely with city agencies Avenue/Park Presidio Transportation and non-profits to bring awareness to Plan, funded entirely by Prop K, was the community and more pedestrians resources to the Sunset District. the result of this planning process SLOAT BOULEVARD/STATE ROUTE 35 and proposed a variety of measures PAVING PROJECT 8 San Francisco Department of Public Works, to improve the overall safety of the “District 4 Pavement Condition Index.” busy corridor. Since adoption of the The Sloat Boulevard/State Route http://www.sfdpw.org/Modules/ShowDocument. plan, 26 of the 35 intersections in the 35 Paving project, led by Caltrans aspx?documentid=1300 Accessed June 3, 2014 study area have received upgraded and supported by DPW, will repair 9 San Francisco Municipal Transportation Agency, “Sunset Pedestrian Safety Campaign.” and more visible traffic signals, and resurface the roadway from http://sfmta.com/projects-planning/projects/ additional street lighting, pedestrian Skyline Boulevard to 19th Avenue. sunset-pedestrian-safety-campaign Accessed countdown signals and accessible The project includes resurfacing and June 3, 2014 the SUNSET DISTRICT BLUEPRINT 49

In July 2012, the SFMTA was the City designs, builds and Better Streets Plan Guidelines: Neighborhood Residential awarded a State Transportation maintains its pedestrian Improvement Program environment. Goals include Transportation Enhancements promoting human needs grant with matching Prop K funds for the use and enjoyment to update pedestrian countdown of public streets, creating signals along Sunset Boulevard and a memorable and engaging to analyze pedestrian collisions in public experience, develop- the Sunset District. As part of that ing a green network and grant, the SFMTA has also developed improving street-based an outreach campaign based on the social opportunities and findings to help educate motorists community life. Benefits of and promote safe and responsible the Better Streets Plan also driving. SFMTA placed banners include decreasing the likeli- around the Sunset District that hood of pedestrian injuries display the message, “Think Ahead, and fatalities. Save a Life.” These banners hang throughout our corridors to remind As a result, pedestrian safety drivers to always expect a person on amenities will always be Better Streets Plan Guidelines: Neighborhood Residential foot to cross at any intersection and integrated into street or to be prepared to yield the right of intersection improvement way. projects. However, our As previously mentioned, the SFMTA office will go a step further adopted “Vision Zero” to eliminate and identify projects being all traffic deaths in San Francisco completed by outside by 2024. The overall frequency of agencies, such as utility traffic fatalities in San Francisco puts projects, and reach out to each pedestrian and bicyclist at risk. those companies to see what In 2011, according to the Office of pedestrian improvements Traffic Safety, San Francisco ranked can be incorporated. When #1 for collisions involving pedestrians we receive stop sign or other or bicyclists out of all the counties in traffic calming requests, we California.10 will look at the intersection as a whole to identify other safety measures, such as »» Are the surrounding sidewalks accessible and in good repair? removing obstacles to visibility, trim- ming vegetation, adding curb ramps »» Are there crosswalk visibility and eliminating visual obstacles at issues leading to the park or intersections are small steps to make school? each intersection safer in our district. »» Does the school need a crossing guard? Objective 2 » Objective 1 » Are there updated speed limit Include pedestrian safety elements for signs? Include pedestrian safety amenities in pathways to heavily-used gathering »» Are other safety elements needed every street or intersection improve- spaces, family recreation areas, and such as speed radar signs or speed ment project. schools. humps? »» Are there safe crossings avail- The Better Streets Plan is incor- Pedestrian safety in our neighbor- able at the nearest high traffic porated into all of our streetscape hood parks, open spaces and schools corridors? projects. It creates a set of unified is paramount. Our office will address standards, guidelines, and imple- pedestrian safety in these areas with The following is a list of our schools mentation strategies to govern how a simple checklist of questions that and parks where we will address these should be addressed for each place: questions. We will prioritize schools 10 San Francisco Municipal Transportation that are closer to streets that have Agency, “Vision Zero.” https://www.sfmta.com/ »» Are there four-way stops? projects-planning/projects/vision-zero) Accessed had pedestrian-vehicle injuries or are June 3, 2014 »» Are there updated curb ramps? high injury corridors according to 50 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY data from DPH. There is a map of NEIGHBORHOOD PARKS AND Priority recommendations included: these corridors located at: OPEN SPACES Low-cost, low-maintenance and high http://sfgov.maps.arcgis.com/apps/ Within One Block of Intersection with effectiveness: OnePane/basicviewer/index.html?ap Pedestrian Fatality or Severe Injury pid=7382117f2b5f440e8e183f30cf2 »» bike sharrows c6d57. »» 45th Ave. Boat Playground – 45th »» park entranceway signage Ave. and Lincoln Way »» landscaping SCHOOLS »» Sunset Reservoir Park – bound »» frequent/visible signs Within One Block of Intersection with south by Quintara St., north by Pedestrian Fatality or Severe Injury Ortega St., east by 24th Ave. and »» bus shelters west by 28th Ave. »» removing parking near crosswalks »» Jefferson Elementary School – 1725 Irving St. Within One Block of Pedestrian »» high visibility crosswalks Injury »» Lycee Francais de San Francisco – Longer term, higher maintenance and 1201 Ortega St. »» West Sunset Playground – Ortega higher cost: th Within One Block of Pedestrian Injury St. and 39 Ave. »» flashing beacons »» Abraham Lincoln High School – »» La Playa Park – La Playa St. »» pedestrian refuge islands 2162 24th Ave. between Judah St. and the Lower Great Highway »» bulb-outs »» AP Giannini Middle School – 3151 th Ortega St. »» Larsen Park – Vicente St. and 19 Our office would like to look into Ave. these low-cost, low-maintenance and » » Cornerstone Academy Lawton high effectiveness recommendations »» McCoppin Square Playground – Campus – 1925 Lawton St. in the near-term, in particular at Taraval St. and 23rd Ave. »» Lawton Elementary School – 1570 intersections with direct access to the 31st Ave. »» McCoppin Square Field – park, including: Santiago St. and 22nd Ave. »» Robert Louis Stevenson »» 19th Ave. th Elementary School – 2051 34 »» South Sunset Playground – »» 20th Ave. Ave. Vicente St. and 40th Ave. »» 25th Ave. »» St. Ignatius College Preparatory – No Recorded Pedestrian Injury within »» 30th Ave. 2001 37th Ave. One Block »» 34th Ave. »» Sunset Elementary School – 1920 »» 41st Ave. 41st Ave. »» Parkside Square – Vicente St. and 27th Ave. »» 45th Ave. »» West Portal Lutheran School – »» La Playa St. 3101 Moraga St. Objective 3 No Recorded Pedestrian Injury within Work with city and county agencies Objective 4 One Block to install pedestrian safety measures Work with city agencies to provide »» Dianne Feinstein Elementary along south side of Golden Gate clear, safe and identifiable entrances School – 2550 25th Ave. Park, along Lincoln Way. to Golden Gate Park. »» Francis Scott Key Elementary School – 1530 43rd Ave. Our office recently partnered with Signage serves a dual purpose as way finding and an opportunity for creat- th Stanford Urban Studies students and »» Holy Name School – 1560 40 ing neighborhood art and identity. Ave. the San Francisco Bicycle Coalition to analyze improvements that can be We will be advocating for improved »» St. Gabriel Elementary School – made to Lincoln Way to make Golden signage along Lincoln Way that st 2550 41 Ave. Gate Park more accessible. Students incorporates artistic elements at the »» Ulloa Elementary School – 2650 cited lack of signage, low visibility, following intersections to highlight nd attractions and landmarks: 42 Ave. high traffic speeds, no pedestrian refuge and difficult navigation as »» 19th Avenue: Stow Lake & Stow barriers to Golden Gate Park. Their Lake Boathouse, Rainbow Falls goal was to provide safer entrances and Prayerbook Cross, San to the park and to encourage walking Francisco Botanical Garden, and bicycling. Japanese Tea Garden, California the SUNSET DISTRICT BLUEPRINT 51

and elderly facilities; and speed enforcement. The SFPD has also adopted a “Focus on the Five” initiative. SFPD will engage in increased traffic enforcement at the five most dangerous intersections in each police district. In the Taraval District, those five intersections include:12 1. 19th Ave. / Junipero Serra Blvd. 2. Brotherhood Way / Lake Merced Blvd. 3. Lake Merced Blvd. / Sunset Blvd. Enhanced Gateways Needed for Improved Access to Golden Gate Park 4. 19th Ave. / Sloat Blvd. 5. Arch Street / Brotherhood Way Academy of Sciences, de Young »» La Playa Street: Murphy Our office continues to receive input Museum, County Fair Building, Windmill, Beach Chalet Soccer from the community regularly about Music Concourse, Conservatory of Fields, Queen Wilhelmina Tulip additional areas that would benefit Flowers, Mother’s Playground Garden, Beach Chalet Brewery from more focused attention and th and Restaurant, Golden Gate »» 20 Avenue: Elk Glen Meadow, enforcement. We will continue to Mother’s Playground, Stow Lake Park Golf Course, Golden Gate Park Archery Range keep track of these areas and work & Stow Lake Boathouse with the Taraval Police Station »» 25th Avenue: Mallard Lake, Elk on effective and efficient ways to Glen Lake, Elk Glen Meadow DEVELOP ENFORCEMENT increase enforcement, as well as with the SFMTA on traffic-calming »» 30th Avenue: Mallard Lake, PLAN FOR ONGOING ISSUES measures. We will also continue to Metson Lake IN THE SUNSET DISTRICT request focused enforcement around »» 34th Avenue: Polo Field schools and Muni stops, where pas- »» 41st Avenue: Bercut Equitation The SFMTA analyzed collision data sengers are getting on and off buses Field, Chain of Lakes – South from the Statewide Integrated Traffic and trains. Records System (SWITRS) and iden- Lake, Middle Lake and North Enforcement is paramount. However, tified the top five collision factors:11 Lake, Bison Paddock, Spreckels education is a tool that can save Lake, Hellman Hollow »» Driving at unsafe speed given valuable enforcement resources and th »» 45 Avenue: 45th Avenue Boat conditions of roadway; prevent unnecessary collisions. The Playground “Think Ahead, Save a Life” cam- »» Red light signal violations; paign is a great start, and we will »» Failure of driver to yield to continue to work with the SFMTA Existing Golden Gate Park Wayfinding Signage pedestrian at a crosswalk; and SFPD to remind residents about »» Failure of driver to yield while exercising caution while on the road. making a left or U-turn; and »» Failure to stop at a STOP sign Objective 1 limit line. Work with Taraval Police Station to As part of Vision Zero, the San identify the most dangerous intersec- Francisco Police Department (SFPD) tions in the Sunset District and work has identified goals and actions to on enforcement strategy. prevent traffic fatalities, including a distracted driving campaign; public Traffic calming is an important and service announcements (i.e. “don’t effective way to increase safety for walk and text”); targeted location motorists and non-motorists alike. enforcement, such as around schools However, enforcement is a vital tool that, coupled with traffic calming 11 San Francisco Police Department, “Traffic Safety Strategy Presentation” (2014). http:// 12 SF Police Department “Focus on the Five” www.sf-police.org/Modules/ShowDocument. Traffic Safety Initiative http://www.taraval. aspx?documentid=27290 Accessed June 3, 2014 org/?p=610 Accessed June 3, 2014 52 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY

Vision Zero ‘Focus on the Five’ Intersections in 12. Judah St. between La Playa St. our office will continue to advocate the Taraval Police District and Lower Great Highway for increased enforcement of the 13. 19th Ave. and Lincoln Way 15mph speed limit around all of our schools during school hours. These intersections are not an exhaustive list of the areas in the Objective 3 Sunset District that need traffic Identify areas of high pedestrian and calming and enforcement, but they automobile activity and work with represent the areas that have been SFPD to enforce existing laws, includ- repeatedly brought to our attention by community members and neigh- ing but not limited to: double parking; borhood groups. yielding to pedestrians; speeding and bicycle laws.

Objective 2 Irving Street is a prime example Work with Taraval Police Station to of a corridor that has many traffic enforce speed limits around schools challenges. Double parking is one of during drop-off and pick-up hours. the biggest challenges and can impact traffic flow, pedestrian visibility The Taraval Police Station has been and public safety. Double parking working with Sunset District schools can be challenging also on a street to enforce traffic and speed laws like Judah, where a double parked around our schools during drop-off car can truly impede traffic when a measures, can have an even greater and pick-up hours. The safety of our Muni train is trying to make its way impact. We will look at the same students and their families is a prior- through. Our office will continue to dangerous intersections where we ity for our office. Our office would advocate for focused enforcement would like to implement traffic like to work more closely with the efforts on areas around schools calming measures and work with the Taraval Police Station to implement and with dense commercial zones, Taraval Police Station to develop an a bi-annual enforcement campaign at including Irving Street between 19th enforcement strategy in those areas each school each year. Additionally, Avenue and 27th Avenue, Noriega as well. Intersections that need traffic Sunset District Traffic Calming and calming and enforcement, based on Enforcement Focus Areas ongoing community feedback: 1. Lincoln Way and 34th Ave. (traffic signal slated for installation by the end of 2015) 2. Irving and 27th Ave. 3. 28th Ave. and Irving St. 4. Kirkham St. and 26th Ave. 5. Moraga and 31st Ave. 6. Taraval and 21st Ave. 7. Vicente and 23rd Ave. 8. Sunset Boulevard and Yorba St. (traffic signal slated for installation by the end of 2014) 9. Lower Great Highway and Kirkham St. 10. Wawona St. and 47th Ave. 11. Sloat Boulevard and 47th Ave. (traffic signal slated for installation by the end of 2014) the SUNSET DISTRICT BLUEPRINT 53

Fell and Oak Streets saw a 78% increase in ridership; while Portola and O’Shaughnessy saw an incredible 83% increase. Street between 30th and 33rd Avenues to yield to disembarking passengers. and 44th to 47th Avenues, and Vicente A simple and cost-effective tool, The Sunset District is one of the Street between 39th and 40th Avenues. bumper stickers are a gentle reminder farthest neighborhoods from the to drivers that pedestrians have the City center. We share the SFBC’s Yielding to pedestrians is another right of way when disembarking goal of connecting people with safe problem we face in the Outer Sunset, from a train. cross town bikeways. Recently, with as cars often speed past pedestri- repaving work done on the Great ans that have already entered a Our office will also partner with the Highway, newly striped bike lanes crosswalk. We will work with the SFMTA on piloting an external, rear- provide a safe and enjoyable north- Taraval Police Station to implement facing camera that could be installed south bicycle route through the more enforcement efforts around on our light rail vehicles to capture Sunset District. Sloat Boulevard also motorists yielding for pedestrians in footage of drivers in violation of the received newly striped bicycle lanes crosswalks, particularly in the most yielding laws. and a road diet to make this State hazardous intersections in the Sunset highway safer for everyone. District. This can include additional pedestrian safety stings, where MAKE BICYCLING A VIABLE Though we have seen some improve- police officers in plain clothes pose as ments to bicycle infrastructure in pedestrians attempting to cross the OPTION FOR SUNSET the Outer Sunset, our office will street. With heightened enforcement DISTRICT RESIDENTS AND continue to work with the SFMTA around speeding in these areas, we and the SFBC on enhancing existing hope to increase driver awareness of VISITORS routes, creating better connections to their surroundings. downtown bike routes and educating According to the SFMTA, San our residents about bicycle safety. Objective 4 Franciscans take approximately We would also like to encourage more Work with SFMTA on pilot program 75,000 trips per day by bicycle. residents to leave their cars behind to install cameras on Muni light rail And according to the SFBC’s 2013 and bike around the Sunset District vehicles to ensure that drivers yield Annual Report, streets with new bike to enjoy restaurants and cafes, shop to embarking and disembarking infrastructure have seen the largest and spend time with family and passengers. growth in ridership. For example, friends. Even if people are not able

Pedestrian safety for passengers boarding and exiting Muni is an important ongoing issue. The Muni Forward Initiative will address pedestrian safety in particular along the N-Judah, L-Taraval and 28/28L – 19th Avenue lines with capital improvements such as bulb-outs and pedestrian-boarding islands. Former District 4 Supervisor Carmen Chu worked with the SFMTA on creating bumper stickers for Muni Light Rail Vehicles, reminding motorists 54 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY to bicycle to work, many can make shorter and easier trips throughout Sunset District Bicycle Network the Sunset District.

Objective 1 In partnership with SFMTA and San Francisco Bicycle Coalition, work to enhance existing bicycle routes and create additional bicycle connections to the rest of the City.

The Sunset District has several main bicycle routes: East-West »» Kirkham St. »» Vicente St. »» Sloat Blvd. »» John F. Kennedy Dr. in Golden Gate Park

North-South »» 20th Ave.

th »» 34 Ave. Objective 2 »» Irving St. between 40th and 48th Ave. »» Great Hwy. Develop bicycle parking plan for commercial corridors. »» Lawton St. near 43rd Ave. Our office will continue to work with the SFMTA and SFBC on strength- »» Noriega between 20th and 34th Ave. According to the SFBC 2013 Annual ening the routes that already exist th th Report, lack of secure bike park- »» Noriega between 45 and 47 Ave. in the Sunset District to make them ing is one of the main barriers for »» Taraval near 22nd, 32nd and 46th safer and friendlier for cyclists. For bicyclists in San Francisco. In Sunset Ave. example, 34th Avenue could benefit District commercial corridors, we from added traffic calming measures »» Sloat Boulevard and 45th Ave. lack adequate parking amenities for to make it a stronger north-south bicyclists. Our office will look into connection. adding needed bicycle parking in the Objective 3 Additionally, where appropriate, our following areas: Install signage for bicycle routes within office would like to find opportuni- »» Irving St. between 20th and 27th the Sunset District. ties to enhance bicycle opportunities Ave. for travelling within the neighbor- The Sunset District has existing hood. One project that is already bicycle routes in both the east-west in development is the A.P. Giannini and north-south directions. Many of and Sunset Elementary Safe Routes them are shared lanes. Shared lanes to School Project, funded through are typically wide travel lanes shared federal Safe Routes to School and by bicyclists and vehicles. They are matching Prop K funds. This project commonly marked with sharrows and will include narrowing traffic lanes signs. In the Sunset District, shared along Ortega Street and installing lanes are demarcated by painted bicycle lanes in both directions from white sharrows. We have noticed that 20th Avenue to lower Great Highway despite the bicycle route markings, to provide safe access by bicycle and many are still not aware of where discourage speeding. This project will designated bicycle pathways are be complete in 2014. within the Sunset District. the SUNSET DISTRICT BLUEPRINT 55

Our office would like to address Objective 4 this with a twofold solution. We In partnership with San Francisco intend to work with the SFMTA on enhancing our bicycle routes with Bicycle Coalition, continue to provide “green-backed” or “super” sharrows. residents educational opportunities Green-backed sharrows can already about bicycling in the Sunset District be seen on Market Street and along and throughout the rest of the City. the infamous “Wiggle” bicycle route. As part of a bicycling educational Additionally, we would like to install signage where bicycle routes meet effort, our office hosted a bicycle tour each other, directing cyclists to con- of the Outer Sunset that ended with necting routes. These signs would be a trip to the Civic Center. Our office installed in the general vicinity of the also participates in Bike to Work and following areas: Bike to School Day each year. These (Flickr Creative Route Photo Credit Commons): Mat Honan, Wiggle are all great opportunities to show »» Great Hwy. and Lincoln Way, IMPROVE TAXI SERVICE FOR the community safe and easy ways to Kirkham St., Ortega St., Vicente SUNSET DISTRICT RESIDENTS St. and Sloat Blvd. bike around the Sunset and throughout the City. AND VISITORS »» Kirkham St. at 34th and 20th Ave. »» Ortega St. at 34th and 20th Ave. SFBC also offers workshops and classes to members as well as the A major transportation barrier for »» Vicente St. at 34th and 20th Ave. public including practice rides, traffic Sunset District residents is the lack th th of taxi service. For years, residents »» Sloat Blvd. at 34 and 20 Ave. skills, and youth and family classes. have complained that taxis refuse Our office will continue to work with Way-finding improvements like fares, do not show up, or take too SFBC to bring practice rides and green-backed sharrows and signage long. Taxi companies have expressed workshops to the west side to make will provide our residents and visitors frustration that west side residents better opportunities to navigate biking as accessible as possible for our often call multiple companies and existing bicycle routes. commuters and families. take the first ride that arrives. Ridesharing has provided additional Locations to Increase Bicycle Parking options to our community and ride- share companies have filled in where taxi companies have not been able to. However, Sunset residents deserve all transportation options, and we believe that a mixture of resources, including taxi service, is best for our community. We will continue to work with the SFMTA in addressing this issue.

Bike to Work Day 2014 56 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY

Objective 1 do so on the west side. Taxi stands The SFMTA’s resulting “Electronic are inexpensive and can be created by Taxi Access System” will provide Work with SFMTA to develop west side painting a curb and adding a small public access to taxis through smart taxi dispatch center to enable better sign, so they can be easily removed phone and internet platforms. This taxi service for Sunset District residents if need be. Our office is exploring data will be used by the SFMTA and visitors. locations near the following locations to analyze taxi service trends by to have pilot taxi stands: identifying areas of the City and time A severe lack of taxi services has periods when there are service gaps nd impacted our district for years. »» Irving St. near 22 Ave. or even too much service. This will Unreliable service causes many »» Judah St. near 46th Ave. be a great improvement for the taxi residents to call more than one taxi st industry and for the public as well. company at a time, and taking the »» Noriega St. near 31 Ave. first taxi that shows up, suggesting »» Taraval St. near 22nd Ave. Our office will also work with the that we are unreliable customers. SFMTA to find out what it will »» San Francisco Zoo near 47th Ave. Other residents report that when require to ensure that all of our taxis and Sloat Blvd. they tell taxi drivers they are headed are at least equipped with credit card to the Outer Sunset, their fares are readers and allow customers to pay refused. Our office has begun working Objective 3 with smart phones. with the Taxi Services division of the Advocate for technology improve- SFMTA to address this issue for the ments within taxi industry, including entire west side of the City. credit card acceptance within all vehicles and GPS tracking of vehicles We will be identifying an area to requested. serve as a west side taxi dispatch center, which would provide a location from which taxis would dispatch Technology is a large barrier when it cars. Having a designated west side comes to using a taxi. Not all taxis dispatch center will provide taxi can be hailed using a smart phone, drivers increased incentives to serve and not all taxis have credit card passengers coming from and going to machines. the Sunset area. In 2013, the SFMTA Board of Directors approved legislation that Objective 2 will require all taxicabs in San Francisco to allow the installation Work with SFMTA to develop taxi of equipment that will collect and stands along commercial corridors. provide real-time location and occupancy data to smart phone Taxi drivers also need taxi stands to application developers. This will be guarantee fares and provide custom- used by a vendor to create a single ers a clear waiting place. Taxi drivers data stream that will provide the also use stands to take breaks and public with quicker and easier access would benefit from having options to to taxis. the SUNSET DISTRICT BLUEPRINT 57

TIMELINE FOR IMPLEMENTATION OF PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY FRAMEWORK

Objective Short (0-2 years) Medium (2-5 years) Long (5+ years) Transit Service: Ensure reliable, safe and accessible public transportation to and from the Sunset District. Work with San Francisco Municipal Transportation Agency to develop and implement appropriate improvements as part of the Muni Forward Initiative. Work with San Francisco Municipal Transportation Agency to ensure on-time and reliable Muni rail and bus service to and from the Sunset District at all times. Work with San Francisco Municipal Transportation Agency to improve early morning and late evening Muni service throughout the Sunset District. Identify most utilized transit stops and transit connections, and improve those locations for commuters.

Traffic Calming and Infrastructure Improvements: Implement holistic improvements at key intersections and along major transportation corridors. Identify most hazardous intersections for pedestrians and motorists and implement traffic calming measures.

Identify neighborhood commercial and arterial residential streets to develop as more livable streets.

Explore innovative alternatives and new technology for traffic calming and pedestrian safety improvements. Work with city and state agencies to develop, design and implement traffic, pedestrian and bicycle improvements along Ocean Beach, Great Highway, Sloat Boulevard, Lincoln Way, 19th Avenue and Sunset Boulevard. Identify roads not included as part of the City’s Five Year Paving Plan for top consideration of re-pavement when funding is available. Pedestrian Safety: Provide safe connections for pedestrians throughout the Sunset District. Include pedestrian safety amenities in every street or intersection improvement project. Include pedestrian safety elements for pathways to heavily-used gathering spaces, family recreation areas, and schools. Work with city and county agencies to install pedestrian safety measures along south side of Golden Gate Park, along Lincoln Way. Work with city agencies to provide clear, safe and identifiable entrances to Golden Gate Park. Enforcement: Develop enforcement plan for ongoing issues in the Sunset District.

Work with Taraval Police Station to identify the most dangerous intersections in the Sunset District and work on enforcement strategy.

Work with Taraval Police Station to enforce speed limits around schools during drop-off and pick-up hours.

Identify areas of high pedestrian and automobile activity and work with SFPD to enforce existing laws, including but not limited to: double parking; yielding to pedestrians; speeding and bicycle laws.

Work with San Francisco Municipal Transportation Agency on pilot program to install cameras on Muni light rail vehicles to ensure that drivers yield to embarking and disembarking passengers. 58 chapter two PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY

“I wish there were more dedicated bike lanes, more stop signs or traffic calming measures in place, and smoother pavement.” the SUNSET DISTRICT BLUEPRINT 59

TIMELINE FOR IMPLEMENTATION OF PUBLIC TRANSPORTATION & PEDESTRIAN SAFETY FRAMEWORK (CONTINUED)

Objective Short (0-2 years) Medium (2-5 years) Long (5+ years) Alternative Modes of Transportation: Make bicycling a viable option for Sunset District residents and visitors. In partnership with San Francisco Municipal Transportation Agency and San Francisco Bicycle Coalition, work to enhance existing bicycle routes and create additional bicycle connections to the rest of the City. Develop bicycle parking plan for commercial corridors. Install signage for bicycle routes within the Sunset District. In partnership with San Francisco Bicycle Coalition, continue to provide residents educational opportunities about bicycling in the Sunset District and throughout the rest of the City. Taxi Service: Improve taxi service for Sunset District residents and visitors. Work with San Francisco Municipal Transportation Agency to develop a west side taxi dispatch center to enable better taxi service for Sunset District residents and visitors. Work with San Francisco Municipal Transportation Agency to develop taxi stands along commercial corridors. Advocate for technology improvements within taxi industry, including credit card acceptance within all vehicles and GPS tracking of vehicles requested. chapter three LAND USE

“Keep the Sunset residential, but allow taller buildings, and more local shops and restaurants.” Photo Credit: (Flickr CreativePhoto Credit: Commons)View of Grandview the Sunset District from by Daniel Ramirez Park the SUNSET DISTRICT BLUEPRINT 61

It is no secret that San Francisco is a Any intensification of land use must world-class destination which many be coupled with careful, long-term seek to call home. This also means planning with community input. We that we are challenged with finding must also take into consideration our chapter three ways to absorb a rapidly growing neighborhood character and ensure population within 49 square miles. that new development serves our The latest 2010 U.S. Census data community needs. Building along LAND USE shows San Francisco’s population transit corridors should be encour- quickly growing past 830,000 people. aged to minimize traffic impacts. Over the last few decades, however, the City’s housing production has not Community-oriented planning kept pace with the growing popula- is important because it fosters a tion. This has led to increasingly strengthened sense of identity and “Keep the Sunset residential, but allow taller unaffordable housing prices and has culture. Through art, landscaping buildings, and more local shops and restaurants.” made it more difficult for people to and architectural design, we can add stay in San Francisco. vibrancy to our neighborhoods and provide our community with oppor- Our city should respond to the housing challenge by prioritizing the tunities to learn about our district’s creation of more housing to meet the historic roots and push us to explore high demand, particularly for those our district’s potential. Through who do not qualify for subsidized creation of community gathering housing but are still struggling to live spaces, we can provide residents and in San Francisco. We must ensure visitors with opportunities to connect that our city provides a diverse mix and share ideas with each other. We of housing supply to serve individu- should use every opportunity to als and families of all economic lev- enhance the natural features sur- els. It is also crucial that we promote rounding our district and incorporate and enhance our city’s assistance environmentally beneficial features programs for homeownership. into projects. Photo Credit (Flickr Creative Commons): Phil Whitehouse, San Francisco - Golden Gate (Flickr CreativePhoto Credit Commons): Phil Whitehouse, San Francisco Photo Credit: (Flickr Creative Commons) Outer Sunset - San Francisco by John Weiss the SUNSET DISTRICT BLUEPRINT 63

To successfully accommodate the next development of new housing in our generation, we must examine our cur- entire city. While we must strive to rent landscape and plan for a more preserve our neighborhood character, sustainable future. we cannot remain stagnant as a community. We must work together with As Sunset residents, we have an the rest of the city to contribute to opportunity to tackle our city’s addressing the demands for afford- housing and land use challenges able housing. with focused attention and smart long-term planning. As a residential Our office will continue working with neighborhood consisting of mostly the community and city departments single-family dwelling units, the to ensure that we optimize the use Sunset District has historically of our land in District 4 to best serve represented less than 1% of the the needs of our residents.

Sunset District Blueprint Land Use Workshop 64 chapter three LAND USE

framework LAND USE Photo Credit: San Francisco Arts Commission San Francisco Photo Credit: the SUNSET DISTRICT BLUEPRINT 65

Development: In partnership with the community, »» Create opportunities for public art that define promote thoughtful and appropriate development that and add vibrancy to the neighborhood, and that serves the needs of our residents along transportation strengthen the Sunset District’s local culture and and business corridors and on underutilized sites. sense of place and history. »» Identify areas where additional housing can be »» Continue to encourage installation of additional built on underutilized lots and along transit and street trees and landscaping to increase value and business corridors, and engage property owners, enjoyment of our neighborhood. the community and developers. »» Continue Front Yard Ambassadors Program with »» Create vibrant, mixed-use development responsive the San Francisco Public Utilities Commission to community needs on currently underutilized and work with Planning Department to better sites. enforce existing codes regarding front yard paving requirements. »» Ensure that any growth in the Sunset District does not adversely impact the existing residential »» Encourage development of community garden neighborhood character. spaces that are visible and accessible to the public. »» Encourage development of housing that serves a »» Engage community on recommendations from the variety of household types. Ocean Beach Master Plan. »» Support housing for middle income households. »» Work with Planning Department on their citywide effort to revise Residential Design Guidelines for easier understanding and a smoother process for property owners. »» Encourage development of new housing or remodeling of existing housing to accommodate seniors and individuals with disabilities by promoting universal design principles.

Education: Engage property owners, tenants and city departments in thoughtful dialogue around housing and building policy, and provide ongoing educational opportunities. »» Continue providing property owners and tenants with educational opportunities to learn about rights and responsibilities under San Francisco laws. »» Continue to provide opportunities for property owners to engage with the Planning Department and Department of Building Inspection in the Sunset District.

Beautification, Art & Identity: Support art and culture that promotes and respects the distinct character of our neighborhood, and projects to create public amenities that benefit our residents, visitors and the environment. »» Create community gathering opportunities framework through art, landscaping, architectural design, and coordination with major infrastructure projects. LAND USE »» Establish neighborhood-defining connections to natural landmarks such as Ocean Beach and Golden Gate Park. 66 chapter three LAND USE

OUR BLUEPRINT corridors, and engage property own- Existing Conditions at Noriega & 24th ers, the community and developers. FOR LAND USE Without any changes to existing height limits or zoning, our district IN PARTNERSHIP WITH could accommodate an additional THE COMMUNITY, PROMOTE 1,000 housing units along our transit and commercial corridors. Many THOUGHTFUL AND buildings have not yet maximized APPROPRIATE DEVELOPMENT their full potential, and several underutilized sites could be transformed THAT SERVES THE NEEDS into more effective neighborhood- Potential Conditions at Noriega & 24th OF OUR RESIDENTS ALONG serving uses. TRANSPORTATION AND Most of the areas with potential BUSINESS CORRIDORS AND for further development are located ON UNDERUTILIZED SITES along our transit and commercial

R ID corridors, with a majorityM of these SUNSET DISTRICT OPPORTUNITY SITES opportunity sites located along KEZAR DR DR DR EST JR KING JR D R W ING ER R K TH LE HE LU EXAMPLES OF POTENTIAL PROJECTS D LUT TIN ID RTIN AR M MA M MAR 16, 71 LINES TIN MARTIN LUT Taraval and a portion of Noriega K LU HER KING LINCOLN WAY FREDERIC THE JR DR R KING LINCOLN WAY

JR SF Planning Credit: DR Objective 1 LINCOLN WAY E LINCOLN WAY 18 LINE 29 LINE HUGO ST LINCOLN WAY and Irving Streets. Developing along W T L S I

2ND AVE 2ND R CA L

LINCOLN WAY L

A ARGUELLO BLVD ARGUELLO

D 16TH AVE 16TH

IRVING ST AVE 14TH SAN FRANCISCO BEFORE FUNSTON AV FUNSTON 18TH AVE 18TH SAN FRANCISCO

IRVING ST

19TH AVE 19TH 5TH AVE 5TH

22ND AVE 22ND S

IdentifyAVE 33RD areas where additional T transit and commercial corridors WOODLAND IRVING ST IRVING ST

4TH AVE 4TH 45TH AVE 45TH IRVING ST V

District 4 AVE 3RD

SupervisorialAVE 10TH District 4 IRVING ST housing can be built on underutilized D

serves many purposes. It can ease the PARNASSUS AVE O 7TH AVE 7TH UCSF O

W 8TH AVE 8TH District 4 MEDICAL E

29TH AVE 29TH N-JUDAH E

JUDAH ST CENTER D E

32ND AVE 32ND 6TH AVE 6TH 40TH AVE 40TH lots and along transit and business impactR of neighborhood congestion ID

41ST AVE 41ST M 37TH AVE 37TH

46TH AVE 46TH JUDAH ST

25TH AV 25TH 9TH AV 9TH N-JUDAH SUNSET DISTRICT OPPORTUNITY SITES KEZAR DR

JUDAH ST 11TH AVE 11TH 15TH AVE 15TH District Boundary DR DR EST JR KING JR D R W ING ER R K TH LE HE LU EXAMPLES OF POTENTIAL PROJECTS D UT IN

20TH AVE 20TH L T ID ARTIN AR M M 16, 71 LINES M

MART K 30TH AVE 30TH

38TH AVE 38TH IN L MARTIN LUTHER AVE 17TH LINCOLN WAY FREDERIC GREAT HWY GREAT UT KING JR Invest in Neighborhood (IIN) Corridor HER DR LINCOLN WAY 39TH AVE 39TH KING TS MAHKRIK JR AVE 26TH

DR LINCOLN WAY E 44TH AVE 44TH

47TH AVE 47TH LINCOLN WAYS MAHKRIK T 18 LINE 1 29 LINE HUGO ST W 36TH AVE 36TH LINCOLN WAY LA PLAYA LA T L S I

2ND AVE 2ND R CA L

LINCOLN WAY KIRKHAM ST L

A ARGUELLO BLVD ARGUELLO Vacant/Underdeveloped R

D 14TH AVE 14TH

IRVING ST AVE 16TH SAN FRANCISCO BEFORE FUNSTON AV FUNSTON KIRKHAM ST AVE 18TH SAN FRANCISCO

IRVING ST D

19TH AVE 19TH 5TH AVE 5TH

22ND AVE 22ND S

33RD AVE 33RD T IRVING ST AVE 12TH WOODLAND

IRVING ST E

4TH AVE 4TH 45TH AVE 45TH IRVING ST V

District 4 AVE 3RD

SupervisorialAVE 10TH Underdeveloped District 4 D AFTER IRVING ST

LOCKSLEY AVE PARNASSUS AVE O

31ST AVE 31ST 7TH AVE 7TH LAWTON ST UCSF O DR E

W 8TH AVE 8TH

48TH AVE 48TH E V 22ND AVE 22ND 43RD AVE 43RD District 4 Opportunity Sites MEDICAL E District 4 N A

29TH AVE 29TH N-JUDAH

E 35TH AV 35TH LAWTON ST JUDAH ST CENTER D O

E R SUNSET BLV SUNSET E

32ND AVE 32ND T

6TH AVE 6TH 40TH AVE 40TH S H LAWTON ST AVE 41ST Open Space E 37TH AVE 37TH N

24TH AVE 24TH B

46TH AVE 46TH JUDAH ST 25TH AV 25TH 9TH AV 9TH H

N-JUDAH JUDAH ST 11TH AVE 11TH LAWTON ST AVE 15TH District Boundary O J

20TH AVE 20TH Bus and Streetcar Transit

30TH AVE 30TH 38TH AVE 38TH

17TH AVE 17TH

GREAT HWY GREAT CRESTMONT DR 21ST AVE 21ST

27TH AVE 27TH Invest in Neighborhood (IIN) Corridor MOUNT 39TH AVE 39TH

23RD AVE 23RD TS MAHKRIK

26TH AVE 26TH 44TH AVE 44TH

47TH AVE 47TH S MAHKRIK T 1

28TH AVE 28TH SUTRO

33RD AVE 33RD 36TH AVE 36TH W LA PLAYA LA KIRKHAM ST Vacant/Underdeveloped A

KIRKHAM ST MORAGA ST R D

12TH AVE 12TH 34TH AVE 34TH

MORAGA ST E

N R 42ND AVE 42ND Underdeveloped D

D AFTER MORAGA ST LOCKSLEY AVE 31ST AVE 31ST LAWTON ST R E R R D R

48TH AVE 48TH E V

22ND AVE 22ND D 43RD AVE 43RD N A E 35TH AV 35TH LAWTON ST O S

8TH AVE 8TH R SUNSET BLV SUNSET T H Y L S AGAROM T S H Open Space AE P

LAWTON ST AVE 7TH L N

24TH AVE 24TH B O H W O T

LAWTON ST AVE 19TH K O E R DR N J S 10TH AVE 10TH R I A K Bus and Streetcar Transit I P R H T

CRESTMONT DR 21ST AVE 21ST

27TH AVE 27TH MOUNT S 23RD AVE 23RD K H S N A

28TH AVE 28TH SUTRO C E 33RD AVE 33RD O W O 36TH AVE 36TH Author: aolsen and aaquino (sfplanning.org) V A R

16, 71 LINES MORAGA ST NORIEGA ST R E 46TH AVE 46TH O

R D

34TH AVE 34TH 25TH AVE 25TH

MORAGA ST E F

N R

40TH AVE 40TH

32ND AVE 32ND 42ND AVE 42ND NORIEGA ST D MORAGA ST D th R R R NORIEGA ST D 39TH AVE 39TH E NORIEGA ST S

GREAT HWY GREAT AVE 8TH H S AGAROM T Y L A P Existing Conditions at Irving & 26 AVE 7TH L W O O T

19TH AVE 19TH K D TS AGEIRON E R R N S 10TH AVE 10TH R I A K I P H R T 45TH AVE 45TH S K H S TS AGEIRON N A

O C E 37TH AVE 37TH O 36TH AVE 36TH Author: aolsen and aaquino (sfplanning.org) V 16, 71 LINES NORIEGA ST E R O

46TH AVE 46TH D

25TH AVE 25TH F

40TH AVE 40TH 32ND AVE 32ND PANORAMA DR 16TH AVE 16TH NORIEGA ST NORIEGA ST AVE 9TH 39TH AVE 39TH NORIEGA ST GREAT HWY GREAT E 26TH AVE 26TH TS AGEIRON

V 45TH AVE 45TH

E TS AGEIRON

18TH AVE 18TH A 37TH AVE 37TH

PANORAMA DR 16TH AVE 16TH 9TH AVE 9TH N

ORTEGA ST E 26TH AVE 26TH F

20TH AVE 20TH V O 31ST AVE 31ST

E U 29TH AVE 29TH TS AGETROAVE 18TH A CIR

D D N O ORTEGA ST N O

20TH AVE 20TH 38TH AVE 38TH S O

31ST AVE 31ST U 29TH AVE 29TH TS AGETRO CIR W N

D D N O

T O E

43RD AV 43RD 38TH AVE 38TH

N 11TH AVE 11TH W

L E T

The sites on the map represent vacantE or under-developed sites as O TS AGETRO T 43RD AV 43RD L

11TH AVE 11TH L E 47TH AVE 47TH T O The sites on the map represent vacant or under-developed sites as A

TS AGETRO L S I A 47TH AVE 47TH N S I N R N

N R G

A G

A A A O A

E R TS AGETRO V O A

E C E R

L V

TS AGETRO E S

C E A E ON AVE 15TH AVE 15TH BEFORE H REND C L

E compared to existing zoningV and heightSLA regulations. The number of E E C E C PA AVE

21ST AVE 21ST A ON 15TH AVE 15TH BEFORE H AREND C

compared to existingV zoningV and heightL regulations. The number of

17TH AVE 17TH E C 16, 71 LINES E E C OLYM 22ND AV 22ND A PIA W P N AY

21ST AVE 21ST net new units and commercial square feet for underdeveloped or

23RD AVE 23RD T PACHECO ST U L E R

41ST AV 41ST V IDGE DR A V 30TH AVE 30TH E 24TH AVE 24TH R A AV

17TH AVE 17TH K A C G E O CRAGMONT AVE OL 16, 71 LINES H YM

22ND AV 22ND S TOCEHCAP PI R U A W

T 29 LINE 29 vacant sites in neighborhood commercialN areas assume a typical AY 4 net new unitsALTON AVE and commercialN square feet for underdeveloped or

1 TS OCEHCAP AVE 23RD A T

48TH AVE 48TH PACHECO ST L 44TH AVE 44TH E U

18 LINE 18 H R

41ST AV 41ST S TOCEHCAP

V IDGE DR A 30TH AVE 30TH E 24TH AVE 24TH KR development with commercial squareO footageA AV on the ground floor

E A C N G E

D CRAGMONT AVE S O O D T H P S OCEHCAP R T A U

A 10TH AVE 10TH

29 LINE 29 C vacant sites inL neighborhoodB commercial areas assume a typical

4 and residential units above.O These sites Lare all privately ownedN ALTH ON AVE V

1 TS OCEHCAP AV 28TH E D A TS ARATNIU V M

33RD AV 33RD Q C A

E G 48TH AVE 48TH

44TH AVE 44TH O EL

35TH AVE 35TH

E L 18 LINE 18 H S TARATNIUQ and any actual development proposals willA be between the site S TOCEHCAP S N T O TS ARATNIUQ A SUNSET BLV SUNSET development with commercialV square footage on the ground floor E E 48 LINE E N 48 LINE TS ARATNIUQ V

E A

12TH AV 12TH owners and the developer. The maps provide information for both

D S O A D E L P V T E A

A 10TH AVE 10TH C LAGUNA A E R

GREAT HWY GREAT A C

community residents andE potentialML developers on sitesHONDA that haveB 39TH AVE 39TH P

29TH AVE 29TH and residential units above. These sites are all privately owned

28 LINE 28 E O L V H

34TH AVE 34TH A HOSPITAL

09TH L 37TH AVE 37TH

36TH AVE 36TH V

RIVERA ST A 28TH AV 28TH 45TH AVE 45TH RC E D MA OS V TS ARATNIU existing capacityN Aunder existing zoning. The Sunset could addM

33RD AV 33RD Q A V C A

42ND AVE 42ND 46TH AVE 46TH RIVERA ST E E S E G

V EL 47TH AVE 47TH O W A O 35TH AVE 35TH RIVERA ST OD E E L H S V I A AFTER S TARATNIUQ and any actual development proposalsD will be between the site

T E A E approximately 1,300 housing units and 1.3S million commercialA N RIVERA ST 6 A V V E E 1 CA D A S A T TS ARATNIUQ TE N V A 20TH AVE 20TH A H

SUNSET BLV SUNSET V T Z

5 MERCED AVE E E E 48 LINE 1 square feet under existing zoning. Currently the Sunset has D 48 LINE TS ARATNIUQ V N A

AN 12TH AV 12TH 27TH AVE 27TH TS OGAITNAS owners and the developer. The maps provide information for both R MONTALVO AVE E TS OGAITNAS HA approximatelyDORANTES AVE 25,000 housing units, theE potential new unitsL E TS OGAITNAS CORTES AVE V L A C LAGUNA DEWEY BLVD A O TS OGAITNAS RG P Z U

GREAT HWY GREAT represent a 5% increase. The renderings do not representA proposed MAGELLAN AVE N IDORA AVE F E M HONDA A O

48TH AVE 48TH community residents and potential developers on sites that have W

39TH AVE 39TH P H

19TH AVE 19TH VASQUEZ AVE 29TH AVE 29TH L

28 LINE 28 E O E V V O ER

34TH AVE 34TH A A HOSPITAL

09TH L GARCIA N 37TH AVE 37TH developments – they are provided only to give a sense of scale 36TH AVE 36TH R D EVELYN WA 25TH AVE 25TH OC KAW A

RIVERA ST E VD AY B TARAVAL ST Y A

45TH AVE 45TH L V L A RC E V

31ST AVE 31ST A O M B S Y D

32ND AVE 32ND A TARAVAL ST W A existing capacityN under existingW zoning. The Sunset could add S LAVARAT T under existing zoningA T and heightV regulations.L In producing these

X L 42ND AVE 42ND I

46TH AVE 46TH RIVERA ST H E S Y N 41ST AVE 41ST E E S LAVARAT T O EDG

V N 47TH AVE 47TH E M E W A Y L KENSINGTON WAY ULLOA ST A V O TARAVAL ST maps the DepartmentE is hoping to generate a dialogue between A O RIVERA ST W S D R E H E S

A FUNSTON AV FUNSTON I A V V AFTER D T A T I E A E approximatelyL 1,300G housing units and 1.3 H million commercial R N A L-TARAVAL 6 C RIVERA ST AVE 14TH C A A V V L A A L N U E E 1 C AG neighborhood residentsA SandD the development community. If one U MADRONE AVE D A 22ND AVE 22ND T V E ST OA L J V FOREST SIDE AVE E N N IL S

20TH AVE 20TH W U 18TH AVE 18TH L R A 38TH AVE 38TH H A

30TH AVE 30TH A E V E

ULLOA ST Y 33RD AVE 33RD 26TH AVE 26TH T W Z 5 of these sites were to be developed the developer/propertyR owner A D MERCED AVE E Y 1 square feet under existing zoning. Currently the Sunset has

39TH AVE 39TH D 43RD AVE 43RD LA TS AOLLU O 17TH AVE 17TH T N 46TH AVE 46TH TS AOLLU ULLOA ST R A would be required to follow all existing City regulations.PO N

27TH AVE 27TH TS OGAITNAS M R MONTALVO AVE E TS OGAITNAS M H

A 21ST AVE 21ST

28TH AVE 28TH approximatelyDORANTES AVE 25,000 housing units, the potential new units 24TH AVE 24TH

R 34TH AVE 34TH 29TH AVE 29TH N BEFORE CORTES AVE L TS OGAITNAS E A A O S ETNECIV T E V E V DEWEY BLVD G P

V E

44TH AVE 44TH A 40TH AVE 40TH A TS OGAITNAS S ETNECIV T U

L A 47TH AVE 47TH representA a 5%L increase. The renderings do not represent proposed T MAGELLAN AVE N IDORA AVE F S ETNECIV T R U TA M A O

16TH AVE 16TH O A 48TH AVE 48TH O N N P P A I MOUNT S CA W T R W A S H

19TH AVE 19TH S VASQUEZ AVE D A A L

E Y N YERBA BUENA AVE N DA DAVIDSONE ER

W A A O

15TH AVE 15TH V 23RD AVE 23RD L

20TH AVE 20TH P L S E W A N O A GARCIA W developments – they are providedO only to give a sense of scale T B R

35TH AVE 35TH A O D EVELYN WA 25TH AVE 25TH O R L W L D CK ELTUCEVA R O O A A A

O N W W GREAT HWY GREAT

E P VD A

36TH AVE 36TH Y 42ND AVE 42ND B N S ANOWAW T TARAVAL ST Y S A A

45TH AVE 45TH V D A MIRALOMA DR L Y V L

37TH AVE 37TH A

ST T E A E V 31ST AVE 31ST E R B L Y D R E

32ND AVE 32ND A E AC W

TARAVAL ST SAN BENITO WAY W

L-TARAVAL L-TARAVAL S ANOWAW T E A S LAVARAT T under existing zoning T and height regulations. In producing these D ROBINHOOD L X V D IL R E R H Y

N 41ST AVE 41ST E S O G S LAVARAT T A ED C N O N A

L S

S SUNSET BLVD SUNSET E I E M T E PINE LAKE PARK A A A Y L ULLOA ST V VLB TAOLS D N N S E KENSINGTON WAY A S A

D TARAVAL ST maps T the Department is A hoping to generate a dialogue between A

R A V W S

STERN GROVE N R

ST O E E BA C

B 38TH AVE 38TH A

R AV FUNSTON A V W A O L Y U IST D T A

CRESTLAKE DR E R I A V A E L CR SAN FERNANDO WAY G E TA H

V S

18 LINE Y R N N L-TARAVAL A R

C 14TH AVE 14TH A A C A A

O L A

A L O E N O D AGU neighborhoodVLBD SICNARF TS M residents Sand the developmentW community. If one U MADRONE AVE

V D N L 22ND AVE 22ND DVLB TAOLS L M T V R E J

E T O

th E U L FOREST SIDE AV A I B U S Y N SLOAT BLVD 35 S L U

R W W

18TH AVE 18TH N L R 38TH AVE 38TH DVLB TAOLS A A A Potential Conditions at Irving & 26 AVE 30TH O A E V E ULLOA ST Y W O

33RD AVE 33RD N 26TH AVE 26TH W A A D R AFTER SAN Y S R

E of these sites were to be developed the developer/property owner A D D R Y R

FRANCISCO Y

39TH AVE 39TH D 43RD AVE 43RD TS AOLLU A E LA

S W Y V

25TH AVE 25TH A MONTEREY BLVD A Y O

20TH AVE 20TH 17TH AVE 17TH

S A Credit: SF Planning Credit: ZOO

IT A E T 19TH AVE 19TH

BEACHMONT DR BEACHMONT E D SYLVAN DR SYLVAN

23RD AVE 23RD W 46TH AVE 46TH R 22ND AV 22ND N R R

D O ULLOA ST

IDDLEFIELD DR IDDLEFIELD

OWBROOK DR OWBROOK U

INVERNESS DR INVERNESS B VERGLADE D VERGLADE

TS AOLLU DR INGFIELD O RRA BLVD L WAY FOREST VIEW DR VIEW FOREST LEARFIELD DR LEARFIELD N NINGSIDE DR NINGSIDE T O O G would be requiredA to follow all existing City regulations.MAN M N W P M

21ST AVE 21ST 28TH AVE 28TH 24TH AVE 24TH

34TH AVE 34TH 29TH AVE 29TH N BEFORE E

A S ETNECIV T E V E V V E

44TH AVE 44TH A

40TH AVE 40TH S ETNECIV T A

L A 47TH AVE 47TH TA L S ETNECIV T R U TA M A 16TH AVE 16TH O N O N P P A I MOUNT S CA T R W A S S T D A A

E Y N YERBA BUENA AVE N DA DAVIDSON

W A A

15TH AVE 15TH 23RD AVE 23RD L

20TH AVE 20TH P L S E W W O A O T B Residents have AVE 35TH expressed a desire to see a multi-purpose facility A O W R L L D ELTUCEVA R O O A O N W

GREAT HWY GREAT P

Francis Scott Key Annex Building A 36TH AVE 36TH 42ND AVE 42ND N S ANOWAW T S A

45TH AVE 45TH A V MIRALOMA DR D Y 37TH AVE 37TH ST TE E A that preserves community benefits and some open space. R L RAC E

SAN BENITO WAY L-TARAVAL L-TARAVAL S ANOWAW T E A O D V ROBINH OD D R E R S A C N A

L S

S SUNSET BLVD SUNSET E IT

PINE LAKE PARK A A A

VLB TAOLS D N N S

D T A

R A V

STERN GROVE N

T O S E BA C B 38TH AVE 38TH R W A O L Y U IST D

CRESTLAKE DR E R A V A E CR SAN FERNANDO WAY E TA

V S

18 LINE Y R

N A

A A

V O

A O E O D

VLBD SICNARF TS M W

N L DVLB TAOLS L M R

E U A B U Y SLOAT BLVD 35 S

R W DVLB TAOLS N A A O

W O N

A A D R AFTER SAN Y S E D R R

FRANCISCO Y D A E

S W Y V

25TH AVE 25TH A MONTEREY BLVD A Y 20TH AVE 20TH

ZOO S A

IT A E 19TH AVE 19TH

BEACHMONT DR BEACHMONT E D SYLVAN DR SYLVAN

23RD AVE 23RD W R

22ND AV 22ND N R

OREST VIEW DR VIEW OREST EARFIELD DR EARFIELD

INGSIDE DR INGSIDE D O

IDDLEFIELD DR IDDLEFIELD

OWBROOK DR OWBROOK U

INVERNESS DR INVERNESS B VERGLADE D VERGLADE

INGFIELD DR INGFIELD O RRA BLVD L WAY F L N N T O G A MAN M N W the SUNSET DISTRICT BLUEPRINT 67

R T DR R D ES G J R KING JR DR W KIN THE LE HER LU D LUT TIN ID TIN AR M MAR M NC-11263 MAR T TIN MARTIN LUT RM-1 RM-1 RM-1 1264 LU HER KING LINCOLN WAY FREDERICKRM-1 S THE JR DR R KI LINCOLN WAY RH-2 NG J RM-4 RH-2 RH-2 RH-2 R RM-4 RH-2 RH-2 RH-2

D LINCOLN WAY RM-1 RM-1 RH-2 RH-2 1266 RM-1 RH-2

R RH-2 RM-1

RM-2 RH-2

RM-2 RM-2 1748

1749 RH RM-2 RM-2 1747

RM-1 1746 RH-2 RH-2 1745

LINCOLN WAY RH-2 1744

RH-2 RH-2 RH-3 RH-3 RH-3 RH-3 1265 from vehicular traffic by allowing RM-1 RH-1(D) RH-1(D) HUGO ST 1265A RM-1

RH-1(D) RH-3 RH-1(D) RH-1(D) RH-2 W LINCOLN WAY RH-2 RH-2 RH-1(D) RH-2 RH RH-2 2 T S I RH-2 L RM-1

2ND AVE 2ND R RH-1 L 1743 CA RH-1 1742

RH-2 1741 RH-2 L 1740 LINCOLN WAY RH-2 RH-2 1739

RH-2 RH- RH-3 1738 RH-2 RH-2 RH-2 RH-2 RH-2 A 1736

RH-2 BLVD ARGUELLO 1737 1274

RH-2 1735 RH-1 1734 1750

P 1733

1751 R NC-2 RH-2 1731 1732 1752

1753 A 1730 1754

1729 NC-2 1755

1728 D

14TH AVE 14TH 1727 AVE 16TH

1726 1275

FUNSTON AVE FUNSTON RM-1 1725

RM-1 AVE 18TH RM-1 NCD 1724 NCD NCD NCD 1723 NCD NCD NCD

1722 NCD

RH-1(D) RH-2

1721 IRVING ST RH-2 AVE 19TH

1720 NCD RH-2 AVE 5TH

1719

E 22ND AVE 22ND NCD S NC-2 NCD RH-3 1714 1718 NCD 1 RH-1 NCD P 1716 NCD 1717 1715 NC-2 33RD AVE 33RD RH-2 T 1713 NC-2 NCD 1712 WOODLAND AVE R 1711 NC-2

NC-2 RH-2 1710

NCD NCD RH-2

1709 IRVING ST

NC-2 RH-2 RM- NC-2 NCD 1275 1708 P NC-2 1707 RH-1 NCD 1706

RM-1 RH-1 RH-1 NCD NCD P 1705 RH-2 2633

1704 P NCD

1701 1703 RH-1 RH-2 1702 IRVING ST Sunset District Zoning Map NCD RH-2 RH-3 RH-2 NCD

NC-2 NCD 1756 2 residents to easily access public P E RH-2 RH-2 NC-2 NC-2 NC-2 P

RH-2 P AVE 4TH RM-1

NC-1 NC-1 NC-2 1757 45TH AV 45TH NC-2 IRVING ST RH-2 NC-2 NC-2 V

NC-1 RH-2 RH-2 RH- RH-2 A

RH-2 RH-2 AVE 3RD

RM-1 RH-2 1758 RH-2 RH-2 RH-1

RH-2 RH-2 AVE 10TH

RH-2 RH-2 1759

RH-2 RH-2 RH-1 2632

D RH-1 RH-2 1760 NC-1 RH-2 1761

RH-2 RH-2 1762 P 1

IRVING ST 1764

NC-1 O RH-2 1763 PARNASSUS AVE RH-2 1766 1765 RH-2 1767 1768

RH-2 AVE 7TH RH-1 1769 O RH-2 NC-1 RH-2 1770

RH-1 1771 2631 1772

P RH- 1773

RM-1 RH-2

RH-1 UCSF NCD RH-2

1775 RH-2 W 1776 1774

1777 P AVE 8TH

RH-1 1778

1779

RH-1 RH-2

E 1780 1781 RH-2 MEDICAL 1782 RH-2 1783

RH-1(D)

RH-2 RH-2 RH-2

1784 RH-2 NCD RH-2 RH-2 G 1785 RH-2 RH-2

1786 29TH AVE 29TH RH-2 1787 1788 RM-1 1789 RH-2 D

1790 RH-3 JUDAH ST CENTER 2 1791 RH-2 RM-1 1792 RH-1 RH-3 RH-3 1793

1794 RH-3 E 32ND AVE 32ND

RH-3 NCD

1796 AVE 6TH RH-3 RH-3 NCD NCD

40TH AVE 40TH RH-3

1797 RH-3 RH-2

1798 RH-3 1804 RH- 1799 P NC-1 NC-1 1800 RH-1 NC-2 1801 NC-2 1802 P NC-2 transportation options. It can also 1803 RH-3 RH-2 RH-2 RH-3 RH-3 41ST AVE 41ST RH-2 RH-2 RH-3 RH-3 RH-3 RH-3 RH-3 RH-2 RH-2 RH-1

1795 RH-3 RH-2 NC-1 AVE 37TH RH-3 RH-1 26 RH-2 NC-1 NC-1 RH-3 2642 RM-1 AVE 46TH RH-2 NC-1 JUDAH ST RH-3 RH-3 NC-1 RH-3 AVE 25TH RM-1 NC-1 NC-1 RH-3 RH-3 RH-2 AVE 9TH RM-1 RH-3 NC-1 NC-1 NC-2 NC-2 RH-1 2641 RH-3 RH-3 RH-3 NC-2 NC-2 JUDAH ST RH-3

RH-1 AVE 11TH 1849

1848 15TH AVE 15TH RH-2 1847 NC-1 NC-1 1846 RH-2 RH-2 1845 RH-2 P 1843 NC-1 NC-1 RH-2 1844 1841

NC-1 RH-2 1840 1839

RM-1 RM-1 NC-1 1838 RH-2 1837 1836

1842

1835

RH-1

1833 1834 RH-1 1832

P 1 1831 20TH AVE 20TH

1830 RH-1

1829 RH-1

1828 RH-2 1827

1826 RH-2 1825 RH-1 RH-2 1824 RH-1

RH- RH-2 30TH AVE 30TH

38TH AVE 38TH 1823 RH-2 17TH AVE 17TH 1822 RH-1 RH-2 RH-1(D)

1821 GREAT HWY GREAT RH-1 RH-2 1820 RH-1 RH-2 RH-2 1819 1818 RH-1

1817 RH-2 39TH AVE 39TH 1816 RH-2 TS MAHKRIK 1815

26TH AVE 26TH RH-2 1850

1813 RH-2 RH-2 RH-1 1812 1814 RH-2 RH-1

1811 RH-2 RH-2 RH-2 1810 RH-2 RH-2 P RM-2 ease congestion by allowing residents 1809

RH-1 RH-2 44TH AVE 44TH RH-2 1851

1808 RH-2 47TH AVE 47TH 1807 RH-1 TS MAHKRIK 1806 RH-1 1 RH-2 RH-2 1805

RH-1 RH-2 RH-1 RH-1 RH-1

36TH AVE 36TH RH-1 RH-1 RH-2

LA PLAYA LA RH-2 RH-2 RH-2 1859A RH-1 RH-1 RH-1 TS MAHKRIK RH-2 RH-2 1861A 1852

RH-1 RH-2 RH-2 RH-1 RH-1(D) RH-1 RH-1 RH-1 RH-1 RH-2 RH-2 RH-1(D) P RH-1 RH-1 RH-1 RH-1 RH-1 RH-1 RH-1 1860A RM-1 TS MAHKRIK RH-1 RH-1 RH-1 RH-1 RH-1 P RH-1 RH-1 1853

RH-1 RH-1 P RH-1(D) 1854 2634A 1855 RH-1 AVE 12TH P 1856 RH-1 RH-1 1857 RM-4 RH-1 RH-1 1858 RM-1 1860B 1864 1863 1862A

1865 2636

1866 P 1867

1868 RH-2

1869 RH-2 1870 RH-2 1871

1872 RH-1 RM-1

1873 RH-2 1874 RH-2 8 1875

1876 LOCKSLEY AVE 1877

1878 31ST AVE 31ST

1879 RH-1 263 RH-1 RH-2 1880 RH-1 R E

1881 1930A LAWTON ST RH-2 1882 RH-2 SAN FRANCISCO D 1883 RH-1 1884 RH-1

48TH AVE 48TH 2635 V

to be located in close proximity to 1885 RH-1 E 22ND AVE 22ND

43RD AVE 43RD 1886 RH-1 RH-1 1887 NC-1 RH-1 RH-2 1888 RH-2 RH-2 N A 1889 RH-2

1890 35TH AVE 35TH RH-1 RH-2 1891 1861B

1892 P O RH-1

1893 LAWTON ST 1

1894 R RH-1 BLVD SUNSET RH-1 RH-1 T P RM-2 S H RH-1

NC-1 RH-1 E RH-

LAWTON ST RH-2 RH-1 N

NC-1 AVE 24TH RH-1 B RH-2 RH-2 263

P RH-1 DistrictP 4 H 1929A RH-2 RH-2 LAWTON ST RH-1 O J 1936 1935 1934 1933

NC-1 1932 4 P RH-1 1931 ) 1926 1925

CRESTMONT DR

1927A 27TH AVE 27TH 21ST AVE 21ST RH-1(D) MOUNT 1923

1922

23RD AVE 23RD RM-2 1921 1937 1920

1919 RH-1 1918 1917 1916 P

1915 28TH AVE 28TH 1928 ZONING USE DISTRICTS SUTRO 1914

P AVE 33RD RH-2 1913 W RH-1(D)

1912 2034A RH-2 RH-1(D 1911 RH-1

1909 A

local businesses and reduce the need 1908 1924 1907

1906 RH-1

R 1905 RH-1 RH-1 MORAGA ST Public South of Market Mixed Use Districts 1904

1903 RH-1 1910 RH-1 1902 RH-1 R 1901 RH-1 RH-2 RH-2 1900 RH-1

1899 RH-1(D) 1898 34TH AVE 34TH RH-1 RH-2 E 1897 S AGAROM T RH-1

1896 RH-1

RH-2 2 P Public SPD South Park 1895 RH-1 RH-1 R RH-1 1928B N

RH-1 RH-1 RH-1 RH-1 RH-1 D

42ND AVE 42ND RH-1 2685 RH-1 RH-1 RH-1

RH-1 S AGAROM T RH-1 RH-1 D

RH-1 RH- RH-1 RH-1 RH-1 RH-1 RH-1 2676 R R R RH-2 RH-1 RH-1 RH-1 RH-1 RH-1 RH-1 RH-1 RH-1 RH-1 RED Residential Enclave D RH-1 RH-1 RH-1 RH-1 2036A E RH-2 RH-1 RH-1 Residential, House Character Districts S RH-1 AVE 8TH H

RH-1 2037A Y 2673 T E L MORAGA S A P

RH-1 2042

2686 L 7TH AVE 7TH RH-1 RH-1 RH-1 2038A RED-MX Residential Enclave Mixed Use 2782 2040 RH-1 RH-1 RH-1 2041 RH-1(D) One Unit Per Lot, Detached W O O 2043 RH-1 RH-1 2039 T 2781

19TH AVE 19TH K D RH-1 RH-1 E R R N RH-1(D) RH-1 E S P

2036B AVE 10TH 2031 2032 R I A K I P 2029 2675

2033A RH-1 2028 R RH-1 H RSD Residential/Service T 2027 RH-1 RH-1 RH-2 RH-1 One Unit Per Lot 2026 RH-1 S 2025 RH-2 RH-1(D) K RH-2 RH-1(D) H S 2024 2013

2023 RH-2 2683 N A 2022 2021 C E

P 2020 O

for driving. They can also bring more 2019 RH-1(D) O 36TH AV 36TH 2017 2018 RH-1(D) V R 27 2030

RH-1 2016 RH-1 E SLR Service/Light Industrial/Residential RH-1(D) 2015 2014 RH-1 NORIEGA ST RH-1(S) One Unit Per Lot, Minor Secondary Unit O

46TH AVE 46TH NC-2 RH-1 D

2012 NC-2 RH-1(D) 2011

NC-2 2035A

25TH AVE 25TH NC-2 RH-1(D)

2010 NC-2 NC-2 F P 2009 NC-2 NC-2 RH-2

2008

40TH AV 40TH 32ND AVE 32ND NC-2 2007 2048 RH-2 2677

2006 NORIEGA ST RH-2

P RH-2 2005 2004

2003 NC-2 NC-2 SLI Service/Light Industrial RH-1(D

2002 NC-2 NC-2 RH-2 Two Units Per Lot 39TH AVE 39TH 2674

2001 GREAT HWY GREAT NORIEGA ST NC-2 NC-2 RH-1 RH-1(D)

NC-1 NC-2 NC-2 NC-2 NC-2 RH-1 2679 2680 2780 RH-1 NORIEGA ST NC-2 NC-2 RH-2 SALI Service/Arts/Light Industrial NC-1 RH-1 RH-1 RH-1 RH-3 Three Units Per Lot RH-1(D) 45TH AVE 45TH NC-2 NC-2 RH-2 NORIEGA ST NC-2 2049B 2044 2682 2788 RH-1 37TH AVE 37TH RH-1(D) 2052A RH-2 2050A 2678 RH-1 SSO Service/Secondary Office 2045 P 2046

2047 P PANORAMA RH-1DR 16TH AVE 16TH RH-2 RH-3 NC-1 NC-1 NC-1 P AVE 9TH Residential, Mixed (Houses & Apartments) Districts 2684 RH-2 2053 2055

2054 E 26TH AVE 26TH 2056 2734 P 2057 V 2058

2051A 2681 2059

2060 RH-1 RM-1 Low Density (1 Unit per 800 sf)

transportation resources to the area 2061 A 2062 AVE 18TH

2063 RH-1 Eastern Neighborhoods Mixed Use Districts 2064 P 2066 2065

2068 2067 RH-1(D) 2123A RH-1(D) RH-1 P 2643A N RH-1 2

2069 TS AGETRO 78 RH-2 2070

RH-1 NC-1 RH-1 2071 F 2072 RH-1 AVE 20TH RM-2 Moderate Density (1 Unit per 600 sf) MUG Mixed Use, General O

31ST AVE 31ST RH-1 2074 2073 U RH-1 2075 29TH AVE 29TH RH-1 IR 2076 RH-1 C

2077 RH-1 TS AGETRO RH-1 D D

2078 RH-1 RH-1 N RH-1 O 2079 RH-1 O 2080 RH-1

2081 2127 38TH AVE 38TH

2082 S 1 2120 2083 W N 2084 2085 RH-1 RH-1 RH-1(D) WMUG Western SoMa, MixedE Use, General

RH-1 2 RM-3 Medium Density (1 Unit per 400 sf)

RH-1(D)

43RD AVE 43RD RH-1 11TH AVE 11TH L RH-1 E NC-1 T RH-1

RH-1 GETROS A T RH-1 O

RH- L RH-1 RH-1 RH-1 2126A A 47TH AVE 47TH RH-1 RH-1 2735 RH-1 S I RH-1 RH-1(D) N

RH-1 N R RH- G RH-1 RH-1 RH-1 A 2736

RH-1 RH-1 A RH-1(D) 90 RH-1 RH-1 RH-1 RH-1 O RH-1 RH-1 RM-4 R High Density (1 Unit per 200 sf) MUO Mixed Use, Office A

RH-1 RH-1

RH-1 TS AGETRO 2121A V C E L

2120A E S

E P N AVE 2737 P 2122A A O 15TH AVE 15TH H ND C 27 2125 ARE C 2124A V L WMUO Western SoMa, Mixed Use, Office P A E C

2119 P RH-1 21ST AVE 21ST

2118 Residential-Commercial Combined Districts

2116 B 2117

P 2123B 2126

2115 RH-1(D) through increased ridership. 2114 V L 2113 2816

2112 17TH AVE 17TH

2111 MUR Mixed Use, Residential L

RH-1 RC-3 E Medium Density (1 Unit per 400 sf) OLYM 22ND AVE 22ND RH-1(D) PI RH-1 RH-1(D) A WA E 2106 N Y

P 2105

2104 D RH-1

RH-1(D) RH-2 2103

23RD AVE 23RD T 2102 2086 RH-1(D) 2120B 2101 TS OCEHCAP

2100 U L 2099 E 2817 2098 R UMU Urban Mixed Use

41ST AVE 41ST DR RH-1(D)

V IDGE RC-4 High Density (1 Unit per 200 sf) A 30TH AVE 30TH E 24TH AVE 24TH R A AV 2093 A K RH-1(D) 2092 RH-1 G RH-1 RH-1 2091 C R

2090 P

CRAGMONT AVE 2089 O 2088 H 2087 S TOCEHCAP R RH-1 RH-1 RH-1 U RH-1 RH-1 T 2128

RH-1 4 RH-1(D) N AVE N Commercial Districts RH-1 2132A ALResidentialTO Transit Oriented Districts

1 P RH-1 2107

RH-1 RH-1 PACHECO ST A 48TH AVE 48TH RH-1(D)

RH-1 RH-2

RH-1 AVE 44TH RH-1 RCD Regional Commercial RH-1 RH-1 RH-1 H RH-2 S TOCEHCAP RH-1 RH-1 RH-1 P 2818RTO Residential Transit Oriented P 2132B 2129 RH-1(D) O P 2134A 2834

RH-1 RH-1 2130A N C-2 Community Business RH-1 2133A RH-1(D) 2819 RH-1 RH-1 2835 RH-1 2094 RH-1(D) RTO-M Residential Transit Oriented, Mission

2135 S

RH-1 2136

2131A D 2138

2137 O P

2139 T RH-1(D) 2140 A

2141 A

RH-2 10TH AVE 10TH 2142

E 2836 P 2143 C-3-S Downtown Support

RH-1 RH-1 L C B

2148 O 2840 2149 RH-1(D) P 2150 RH-1 L RH-1(D) Downtown Residential DistrictsH

2151

RH-1 RH-1(D)

2152 RH-1(D) V

RH-1 RH-1 2841

2154 2837 RH-1

2153 RH-2 A

28TH AVE 28TH 2838 E C-3-R Downtown Retail

2155 D RH-1 2134B RH-1 RH-1 S TARA RH-DTRV Rincon Hill M

33RD AVE 33RD RH-1 NIUQT C A 2161 E

2162 RH-1 G 2163

2164 P RH-1 2856 EL

2165 RH-1 RH-1 O RH-1

2166 RH-1 1 2168 P 2167 AVE 35TH RH-1(D) RH-1(D) L 2156 RH-1 RH-1 A RM-2C-3-G Downtown General 2842 Successful developments provide S TARATNIUQ S 28 RH-2 RH-1(D) 2207 SB-DTR South Beach RH-1(D) N RH-1 RH- T RH-1(D) RH-1(D) TS ARATNIUQ 2208 A SUNSET BLVD SUNSET P RH-1 RH-1 P V C-3-O Downtown Office RH-1 RH-1(D) E RH-1 E RH-1 RH-1 RH-1 RH-1 2839TB-DTR Transbay TS ARATNIUQ RH-1 RH-1 RH-1 V RH-1(D) A RH-1 RH-1 AVE 12TH

RH-1 E C-3-O(SD) Downtown Office (Specail Development) RH-1 P A RH-1 2205 2857 RH-1 2204 2860

2203 E L 2202

2201 E 2200 2199 RH-1 Neighborhood CommercialV Districts P 2198 C LAGUNA A

2197 RH-1(D) 2196

RH-2 R RH-1(D)

2206 Z

2193 GREAT HWY GREAT A 2192

2191 E RH-1 2190 RH-1 NC-1 Cluster (1 Commercial Story) M Redevelopment Agency Districts

2189 HONDA

P 2188

2187 2859 P 39TH AVE 39TH RH-1(D) 2186

2185 RH-1(D) 2184 AVE 29TH RH-2 E O NC-1 2182 V 2183

34TH AV 34TH RH-1 A HOSPITAL H L MB-OS Mission Bay, Open Space

09T 2861

37TH AVE 37TH 36TH AVE 36TH 2178 2858 2177 RH-1 NC-2 Small-Scale (2 Commercial Stories) 2176

2175 RH-1(D)

2174 RIVERA ST

2181 RH-1 2863

2173 RH-1 45TH AVE 45TH

2172 2862 RH-1

2171 RC residents with the ability to move 2169 RH-1 A O 2170 S N M A 2864 MB-O Mission Bay, Office

RH-1 S AREVIR T RH-1 A V 42ND AVE 42ND

46TH AVE 46TH E 2337 S NC-3 Moderate-ScaleRH-1(D) (3+ Commercial Stories) 2194 RH-1 E RH-1 RH-1 RH-1 2338

V RH-1(D)

RH-1 47TH AVE 47TH

RH-1 RH-1(D) 2888

RH-1(D) RH-1(D) RH-1(D)

A W TS AREVIR RH-1(D) MB-RA See MissionRH-1(D) Bay RedevelopmentO OPlans RM-3 E D H NC-S Shopping Center (2 Commercial Stories) S P V 2880 RH-1(D) ID T A TS AREVIR E 2 RH-1(D) RH-1(D) E A 6 A V 2338A A V HP-RARH-1(D)See Hunters Point Redevelopment Plans E E 1 288 CA D RH-1(D) P A S A

T EN NCD Individual (Named, Controls Vary) V RH-1

20TH AVE 20TH RH-1(D) 2331 2332 2879 A H 2336 RH-1(D)

P 2330 2335A

2329 2 2328 2918A T RH-1(D)

2333A Z 2301 2325 5 MERCED AVE 2889 2334B

2324 E 2334A 2322 2323 1

2321 D

2320 RH- P RH-1 2319 Industrial 2877Districts 2318 N 2317 Neighborhood Commercial Transit Districts

RH-1 RH-1 RH-1(D) 2316

2315 2881 RH-1(D) 2890 A RH-2 2314

2313 RH-2 RH-2

2312 RH-2 N

2311 NC

2310 2883 27TH AVE 27TH S TOGAITNAS C-M Heavy Commercial RH-1(D) 2309 R 2308 RH-1 RH-1 RH-1(D) easily, safely and with a range of 2307 NCT-1 Cluster RH-1 2884 2918 E 2306 MONTALVO AVE

2305 RH-1

2304 RH-1 H

2303 RH-1

2302 RH-1 RH-1(D) RH-1 RH-1 RH-1 S TOGAITNAS RH-1 DORANTES AVE 2892 RH-1 2

RH-1 RH-2 RH-2 RH-1 2891 RH-1 RH-1 RH-1(D) NCT-2 Small Scale M-1 Light Industrial

RH-1 RH-1(D) RH-1 RH-1(D) CORTES AVE RH-1(D) L RH-1 RH-1 TS OGAITNAS RH-1 RH-1 RH-2 RH-1(D) 2885 2878 2914 RT RH-1 RH- A

RH-1 RH-1 RH-1(D) 2926 RH-1 RH-1 RH-1 RH-1 RH-1 RH-1(D) DEWEY BLVD RH-1(D) RH-1 RH-1 RH-1 RH-1 RH-1 RH-1(D) G PO TS OGAITNAS RH-1 2340 M-2 Heavy2917 Industrial RH-1 RH-1 RM-1 2927 NCT-3 Moderate Scale U RH-1(D) 2344B RH-1 RH-1 MAGELLAN AVE N IDORA AVE F RH-1 RH-1 RH-1(D) RH-1 P 2887 RH-1(D) A O

48TH AVE 48TH RH-1 RH-1 RH-1 2347 RH-1(D) 2886 2921 W 90 2343 RH-1(D) 2342

P 2341

RH-1 RH-1 P P NCT Individual (Named, Controls Vary) H 19TH AVE 19TH 2346 VASQUEZ AVE L 2 R 2348

2349 E ER 2344A RH-1(D) 2350 2928 2925 Production,V Distribution & Repair Districts O

2351 2916 RH-2 2353 RH-1(D) A N

2354 GARCIA

2355 2345A 2356 R NC-1 2357 NC-2 D EVELYN WAY

P 2358 O 2902

25TH AVE 25TH NC-2

2359 NC-2 C 2377 PDR-1-B Buffer 2360 RM-1 NC-2 NC-2 KAW RH-1(D) A NC-1 RH-1 A 2362 2924 2363 2361 A NC-2 VD RH-1(D) 2364 NC-2 Y B V NC-2 ChinatownY Mixed Use Districts A 2365 NC-2 TARAVAL ST RH-1(D) viable options to access the services 2366 NC-2 2936A RH-1(D) V

2367 L

2368 A E V 2369 RH-1(D) 2370

31ST AVE 31ST NC-2 NC-2 BL 2371 NC-2 2933Y D

2372 NC-2 PDR-1-D Design

RH-1 2373 AVE 32ND A NC-2 W 2 2374 NC-2 NC-2 CRNC Residential/Neighborhood Commercial 2375 NC-2 NC-2 W 9 2376 NC-2 NC-2 NC-2 NC-2 TARAVAL ST NC-2 NC-2 NC-2 NC-2 T 2976 LL RH-1 NC-2 NC-2 NC-2 NC-2 X HI RH N E 41ST AVE 41ST RH-2 NC-2 G 2935 NC-1 RM-1 RM-1 TARAVAL ST NC-2 NC-2 O P ED PDR-1-G General NC-2 CVR O Visitor Retail 2934 NC-2 N NC-1 RM-1 RM-1 RM-1 RM-1 RM-1 NC-2 NC-2 NC-2 NC-1 NC-2 E RM-1 NC-2 NC-2 M RH-1(D) Y E NC-2 NC-2 L ULLOA ST V 2413 KENSINGTON WAY RH-1(D) A TARAVAL ST NC-2 NC-2 E RH-1(D) PDR-2 Core A RM-1 RM-1 RH-2 CCB 2977Community Business 2957AW S RM-1 RM-1 R RH-1(D) 2936B 2915 E RM-1 NC-1 2920 A 2958V RM-1 RM-1 RM-1 AVE FUNSTON A P 2412 2 NC-1 2411 2919 T A NC-1 2410 2919A I 2409 L RH-1(D) 2408 G 2975 2923 H 2406 N

2407 R

2405 RH-1(D) C 14TH AVE 14TH C 2404 P A

RM-1 RH-1(D)

2403 A 2402 Parkmerced Use DistrictsL A RH-1(D) The Zoning Map of the City and County of 2401 L RH-1(D) 2876 RH-1(D) W 2400 N AGUA 2399 MADRONE AVE S U

2398 D 22ND AVE 22ND P 2397 RH-1(D) T 2981 V San Francisco is established by Sections E J 2396 RH-1 2978 RH-1(D) 2395 RH-1 O L 2394 FOREST SIDE AVE I S they need within the community in 2393 RH-1 N L RH-1 PM-MU1 Mixed Use - Social Heart U RH-1(D) 2391 RH-1 RH-1(D) W 105 and 106 of the Planning Code. A part

2390 2392 RH-1(D) RH-1 AVE 18TH RH-1(D) L R

38TH AVE 38TH RH-1(D) 2389

2388 A E 30TH AVE 30TH RH-1(D) A 2387 TS AOLLU E V

2386 RH-1 Y of the San Francisco Municipal Code. 2385 33RD AVE 33RD 2384 RH-1 RH-1 2984

26TH AVE 26TH P 2383 RH-1 W 2960 2382 RH-1 P RH-1(D) 2381 RH-1 Zoning use districts are established by 2380 RH-1 RH-1 PM-MU2 MixedRH-1(D Use - Neighborhood Commons 2875 2379 RH-1 R A 2378 RH-1 RH-1 RH-1 RH-1 RH-1 2979 Sections 201, 702, 802 and 902 of the D RH-1 RH-1 RH-1 Y RH-1 RH-1 RH-1 RH-1 2989

39TH AVE 39TH RH-1 RH-1(D) Planning Code. 43RD AVE 43RD RH-1 RH-1 TS AOLLU RH-1(D) RH-1(D) RH-1(D) RH-1(D) LA RH-1 RH-1 RH-1 RH-1(D) P NCD 2986PM-S School ) O 2985 RH-1(D)

RH-1 RH-1 AVE 17TH RH-1 RH-1 RH-1 RH-1 RH-1(D) T RH-1 RH-1 RH-1 RH-1 2930 NCD RH-1 AVE 46TH RH-1 S AOLLU T R 2971 ULLOA ST RH-1 RH-1 RH-1 NCD This map RH-1(D)incorporates Board of OSuper- RH-1(D) RH-1 RH-1 2929 2988 2961A RH-1 RH-1 NCD PM-CFRH-1(D) Community/FitnessRH-1(D) visors ordinances enacted throughP April P RH-1 2414 RH-1 RH-1 P P 2013. RH-1(D) MYR RH-1 RH-1 RH-1 RH-1(D) 2931 NCD 2983

2415 RH-1(D) RH-1 2416 RH-1(D)

RH-1 2417 P RH-1 2418 M 2420

2419 PM-OS Open Space 2421 RH-1(D) 2987 2422 This map is not an element of the Official 2423 2424

2425

28TH AVE 28TH 21ST AVE 21ST 2426

2427 AVE 24TH Zoning Map of San PFrancisco. The Official which they live. We will continue 2429 2428 R

34TH AVE 34TH 2980 P 2430 2431

2432 AVE 29TH RH-1(D) Zoning Map publication may be purchased N 2433 PM-R Residential 2434

2435 2979A RH-1(D) 3015 2436

2437 RH-1(D) wherever SanE Francisco Municipal Codes 2438

2439 P 2440

2441 NC-1 NCD 2442 RH-2NC-1 RH-1(D) RH-1(D) are sold. 2443 RH-2 A 2982 2444 RH-1(D) E 2445

2446 S ETNECIV T V 2447 E RH-1(D)

2448 RH-1 RH-1 V RH-2 V E A

44TH AVE 44TH NC-1 A

40TH AVE 40TH NC-1 RH-1 RM-2 RH-3 S ETNECIV T NC-1 RH-1 P 2932 P NC-1 L RH-1(D) A 47TH AVE 47TH RM-2 RH-1 RM-2 NC-1 TA L 3013 RM-2 3013A S ETNECIV T NC-1 RH-1 2988AR U RH-1 2987AA M A T O RH-1(D RH-1 AVE 16TH O N RH-1(D) 2973 N P RH-1 RH-1 P A IC MOUNT NC-1 2464A 2482 S Disclaimer:A The City and County of San antibility or fitness fore a particular pur- RM-2 T A S 2972 RH-1(D)

R RH-1(D) W 3011

T 9 NC-1 S A 2481 RH-1(D)

2480 D FranciscoA (CCSF) does not guarantee the pose, and assumes no responsibility for

2471 2468A E N

2479 2989B Y N ) DAVIDSON 2477 2478 3076A D RH-1(D) 2476 RH-1(D) YERBA BUENA AV 2974 A 2475

W A A

2474 15TH AVE 15TH working with the community, prop- AVE 23RD 2989A accuracy, adequacy, completeness or anyone’s use of the information.L

2463A

2472 AVE 20TH P S E

2473 L RH-1 2465A RH-1 W P A

2469 O RH-1 2462A

2460A W usefulness of any information. CCSF pro- 244 RH-1(D) O RH-2 RH-1 NCD T B 35TH AVE 35TH A 2970 O RH-1 R L L 2461A 2466A D 2459 W RH-1 vides this information on an “as is” basisRH-1(D) Please report all corrections to: 2458 RH-1(D) O A

TUCEL EVA R 2457 RH-1 RH-1 O 2969 2456 RH-1 W

2455 O N GREAT HWY GREAT

2453 2454 P RH-1(D)

2452 without any warranty of Aany kind, includ- [email protected] 8 2451 AVE 36TH NCD

42ND AVE 42ND P S 2450 P N TS ANOWAW 3076 A 45TH AVE 45TH A 3072A E V MIRALOMA DR D Y

37TH AVE 37TH 2483 ing but not limited to warranties of merch- S E A T 2494A 2468 TE 2991 RH-1 R L 300 R E

RH-1 RH-1 RH-1(D) RH-1(D) RH-1 AC 3011A RH-1 RH-1 2488 RH-2 RH-1(D) SAN BENITO WA RH-1 S ANOWAW T E A

RH-1(D) 3012 D RH-1(D) RH-1(D) V ROBINHOOD R 2973A D RH-1 RH-1 RH-1 R 007 NC-2 NC-2 NC-2 RM-2 RH-1 RH-1 RH-1 P RH-1(D) E S RH-1(D) 2994 RH-1 3 0052 A A RH-1(D) C N erty owners, Planning Department RH-1 RH-1(D) RH-1(D) 2516 2514 2513

2515 2540 RH-1(D) A E RH-1(D)

NC-2 L S 2992

S SUNSET BLVD SUNSET 300 2503A E IT RH-1(D)

NC-2 2512 A 2502A PINE LAKE PARK 2499A 2484 A A 2990 2511 DVLB TAOLS 2505A N N S

2504A S

T RH-1(D) 2506

RH-1 RH-1(D) 0 A 2507

A 5 2508 P

R 3073 A

P 3072 3014 3071 V 2509 2510 RH-1(D) 2528 STERN GROVE N T Y S O E RH-1(D) BA C 2993 RH-1 B

38TH AV 38TH RH-1(D) R 3074 RH-1(D)

L A O 2501A U T D

RH-1(D) ) S Y 307 I

RH-1(D) E R

CRESTLAKE DR A P 307 V E C A RH-1(D) 3078 R

SAN FERNANDO WAY E A RH-1(D) T

V S

Y R

RH-1 N

RH-1(D) RH-1(D) 2541 A 3006A 3069 RH-1(D) A 30

RH-1(D) A RH-1(D) RH-1(D)

RH-1(D) RH-1(D)

2525A V 3005C O

RH-1 2524 RH-1(D RH-1(D) RH-1(D) RH-1(D) RH-1(D)

RH-1 P RH-1(D) 2526B A O RH-1(D) 2526A E 3040 O D D

RH-1(D) VLBD SICNARF TS M 3005B

2527A W 2518 Map available at:V www.sf-planning.org

2521A 2523 2527B N L L 3005D M 2525B and developers to guide our district in 2519 RH-1 2522 OLS DVLB TA R E

RH-1 T RH-1(D) E 2520A A U RH-1(D) RH-1(D) U B Y

S 30 DVLB TAOLS 35 RH-1(D) RH-1(D) RH-1(D) RH-1(D) RH-1 RH-1(D) R W RH-1(D) RH-1(D) RH-1(D) P N

3104 DVLB TAOLS R RH-1 A RH-1(D) RH-1 A O RH-1 RH-1 RH-1(D)

RH-1 RH-1 R

RH-1 R 3077 RH-1(D) W O 3043 3004B N

3105 3039

R P 7222

R A A D RH-1(D) RH-1(D) R 3038 P Y S 3041

SAN P RH-1(D) P 3102 RH-1(D) 7272 7222B 3101 3042 3100

7204 D RH-1(D) RH-1 3098

3099 3103 R R 7221 RH-1(D) 3053 3054

FRANCISCO 7205 Y 7207 RH-1(D)

7209 D 7208 7203 RH-1(D) A 7251 N E RH-1(D) 3052

7210 RH-1(D)

7247 RH-1(D) 7206

RH-1(D) 7255 7250 ) RH-1(D) S Y

RH-1(D) V

7252 BLVD W 25TH AVE 25TH 7220 7258

RH-1(D) A Y

RH-1(D) A 20TH AVE 20TH ZOO RETNOM S A 3050 3051

NC-S IT DVLB YE 3105AA E 19TH AVE 19TH RH-1(D) D BEACHMONT E D 30

SYLVAN D SYLVAN RH-1(D) RH-1(D)

23RD AVE 23RD W R 22ND AVE 22ND N 7223 R P 7259 RH-1(D) RH-1(D) RH-1(D) maximizing its full potential. 7246 RH-1(D RH-1(D) O

RH-1(D) D 7253 U B INVERNESS D INVERNESS RH-1(D) RH-1(D) O FOREST VIEW DR VIEW FOREST N G T O P D EVERGLADE A BA GNAME MIDDLEFIELD D MIDDLEFIELD N W

CLEARFIELD D CLEARFIELD I 7254 EVA NAECO A T

RH-1(D) N C NC-1 L 51 N

E RH-1(D) A

RH-1(D) 52

7273 25 A

7 RH-1(D)

R RH-1(D) ) ORNINGSIDE DR ORNINGSIDE E 24 SERRA J 53

1 RH-1(D) EADOWBROOK DR EADOWBROOK RH-1(D) RH-1(D) 250 54 R

SPRINGFIELD DR SPRINGFIELD AFAEL WAY B 1(D)

7274 - S RH-1(D) V 3

1 RH-1(D) 2 3085 D RH-1(D) N

2 D 2 3260

E 2 M OCEAN AVE RH 1 O RH 1(D) 2 A 308 3 44 Planning Department staff will center for teens and seniors to access place between 1925 and 1950.1 conduct a more detailed “soft site” resources; and space for community- The development during this time analysis to determine which parcels oriented activities, such as a farmers resulted in tightly packed, stucco- in District 4 have capacity for more market. Many of the suggestions clad, single-family houses, with housing units. We will prioritize from residents reflect the services and integrated garages at the ground planning for sites that residents have venues that are currently lacking in story and living spaces above.2 Major identified as problematic in their our district but that future develop- factors that influenced the design current state, as well as sites that will ment may be able to provide. and construction at the time include: contribute positive resources for our infrastructure development, such as neighborhood. We will also work with Mixed-use developments can enhance the construction of streetcar tun- the Planning Department to explore our district by giving people the nels and graded streets to cross the whether modest zoning changes and space to connect and easily access a sand dunes; the mass adoption of design guidelines are warranted to variety of resources. By placing sev- automobiles; the Great Depression ensure feasibility of housing oppor- eral different types of uses together and federal intervention to stimulate tunities on key sites while ensuring in one area, these mixed-use sites can building and increase homeowner- good design and neighborhood infuse life into a neighborhood and ship; population shifts; and the compatibility. bring our residents together. postwar population boom.3

Objective 2 Objective 3 Any new growth or land use changes to the Sunset District should take Ensure that any growth in the Sunset Create vibrant, mixed-use develop- into consideration the residential District does not adversely impact ment responsive to community needs character of our neighborhoods. This the existing residential neighborhood on currently underutilized sites. is one reason why it is important to character. focus development efforts along our Residents have expressed a strong transit and commercial corridors, desire for new development to be A majority of the Sunset District is 1 mixed-use as well as responsive to our comprised of single-family homes, Sunset District Residential Builders, 1925- 1950 Historic Context Statement http://www. district’s needs. Mixed-use projects and our district is recognized for its great ability to accommodate fami- sf-planning.org/ftp/files/Preservation/sunset_sur- generally integrate commercial vey/Adopted_SunsetHCS.pdf Accessed June 3, and residential uses. However, on lies. Known as the “Outside Lands” 2014 larger project sites, this may include with many tract houses originally 2 Sunset District Residential Builders, 1925- a wider range of options. Many built on sand dunes, the Sunset 1950 Historic Context Statement http://www. sf-planning.org/ftp/files/Preservation/sunset_sur- community members have suggested District’s architectural contributors include Henry Doelger, the Gellerts, vey/Adopted_SunsetHCS.pdf Accessed June 3, incorporating into larger develop- 2014 ments a community center which can Ray F. Falli, and the Rousseau 3 Sunset District Residential Builders, 1925- accommodate families and people brothers. 1950 Historic Context Statement http://www. of all ages for a variety of activi- sf-planning.org/ftp/files/Preservation/sunset_sur- A large amount of construction vey/Adopted_SunsetHCS.pdf Accessed June 3, ties; a wellness and fitness center; a activity in the Sunset District took 2014 68 chapter three LAND USE

where more intensified uses are there were San Francisco Residents – Income Levels already located. over 150,000

families, over 44% of San Francisco residents Low Moderate Many people choose to live in the 55,000 of are middle income. Sunset District for its character, and 50- 80% AMI which had 80- 120% AMI • 16% are low income 16% any new development should enhance children under 18% (50% AMI-80% AMI) and respect the features that define 18 years old 120- 150% • 18% are moderate AMI Above income (80-120% AMI) our district. Less than within their Moderate 50%AMI 10% 5 • 10% are above family. Out 27% Over 150% moderate (120-150% AMI) Objective 4 of the total Very Low AMI 29% More than half of residents Encourage development of housing households, (56%) are either upper income there were over Upper or very low income that serves a variety of household households. types. 82,000 which Source: 2005-2009 ACS accessed via iPUMS, had individu- Seifel Consulting, Mayor’s Office of Housing als who were MAYOR’S OFFICE OF HOUSING It is expensive to build any kind of 65 years and housing in San Francisco. We face over. 6 In San amount of time and money it takes. challenges with little land on which Francisco, there were only 376,942 It is equally challenging to consider to build and an ever-growing popula- units of housing as of 2010.7 the length of time and amount of tion, resulting in enormous land work it entails costs. Additionally, there are many to go through hurdles to overcome in the city’s 2010 Census Data the City’s permitting process, including cost, Households in San Francisco 345,000 permitting time, and predictability. Families in San Francisco households 150,000 process. A recent look at the cost of build- Families with children under 18 years 55,000 However, for those with ing in San Francisco shows it costs Households with individuals over 65 years 82,000 growing nearly $470,000 per 800 square feet, Units of housing in San Francisco 376,942 including costs to build affordable, families – below market rate housing.4 It is no whether it is surprise, then, that single-bedroom through the The need for additional housing addition of children, aging parents units are most commonly built to is clear. But we must focus more achieve the most financial benefits. or other family members – remodel- attention on encouraging housing ing a home is necessary to allow the However, these types of projects do that accommodates a variety of family to remain in place. Providing not adequately accommodate families household types, including families, residents with well-defined informa- with children or seniors. seniors living independently, younger tion on the City’s permitting process individuals or couples and multi- To keep families in San Francisco, can lead to more opportunities for generational households. Families we must build housing that actu- families to consider a home remodel. make significant contributions and ally serves these populations and Residents and project sponsors also investments in the communities in allows them to grow and age in need certainty when it comes to the which they live. place. According to the 2010 U.S. permitting process, and we will work Census, there were over 345,000 total One way that households can with the City’s permitting depart- households in San Francisco. Out accommodate the people they live ments on a clearer process. of the total number of households, with is to pursue a home remodel project. However, for many, the idea For major building remodels and 4 The Urbanist, Feb 2014 edition, p. 11. of embarking upon a home remodel vertical additions that are visible (Calculation based on a 100-unit building from the street, historic preservation assuming 800 square feet per unit. Calculation project can be daunting, given the includes: $120,000 (land cost per unit of review can present challenges for housing); $240,000 (construction cost per unit 5 United States Census Bureau American Fact property owners. Properties that – hard costs – at $300 per square foot, $48,000 Finder http://factfinder2.census.gov/faces/table- are located within historic survey (permits, city fees and professional services services/jsf/pages/productview.xhtml?src=bkmk areas and which are not classified fees at 20% of $240,000); $27,000 (subsidy Accessed June 3, 2014 to build affordable below-market rate (BMR) 6 United States Census Bureau American Fact as historic resources do not require units – 12% of total unit count – based on a Finder http://factfinder2.census.gov/faces/table- additional preservation review. In $200,000 per unit subsidy times 12, divided services/jsf/pages/productview.xhtml?src=bkmk the Sunset District, less than 20% by the remaining 88 units); $24,800 (selling Accessed June 3, 2014 of the buildings have been surveyed. 7 expenses – marketing, legal fees, and real United States Census Bureau American Fact To expedite preservation review and estate commissions – at 8%). Calculation does Finder http://factfinder2.census.gov/faces/table- not include construction financing expenses, services/jsf/pages/productview.xhtml?src=bkmk allow for a clearer permitting process, contingencies, or developer’s profit.) Accessed June 3, 2014 we encourage a preservation survey the SUNSET DISTRICT BLUEPRINT 69

grams serving those above 60% AMI, 2014 MAXIMUM INCOME BY HOUSEHOLD SIZE the City has only local sources to derived from the Unadjusted Area Median Income (AMI) draw from, such as the City’s General for HUD Metro Fair Market Rent Area (HMFA) that contains San Francisco Fund, tax increment and bond pro- Income Definition 1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7 Person 8 Person 9 Person ceeds, and affordable housing fees.11 20% OF MEDIAN $13,600 $15,550 $17,500 $19,400 $20,950 $22,550 $24,100 $25,650 $26,400 In 2011, a moderate income house- 25% OF MEDIAN $17,000 $19,450 $21,850 $24,300 $26,200 $28,150 $30,100 $32,050 $33,000 hold (120% AMI – $116,500/year for 30% OF MEDIAN $20,400 $23,300 $26,200 $29,150 $31,450 $33,800 $36,100 $38,450 $39,600 a family of four) could afford only 40% OF MEDIAN $27,200 $31,100 $34,950 $38,850 $41,950 $45,050 $48,150 $51,250 $52,800 23% of the homes for sale in San 50% OF MEDIAN $34,000 $38,850 $43,700 $48,550 $52,450 $56,350 $60,200 $64,100 $66,050 Francisco.12 Even those classified as 55% OF MEDIAN $37,350 $42,750 $48,050 $53,400 $57,650 $61,950 $66,200 $70,500 $72,650 “above moderate income” households 60% OF MEDIAN $40,750 $46,600 $52,450 $58,250 $62,900 $67,600 $72,250 $76,900 $79,250 (150% AMI – $145,650/year for a $47,550 $54,400 $61,200 $67,950 $73,400 $78,850 $84,300 $89,700 $92,450 70% OF MEDIAN family of four) could afford only 72% OF MEDIAN $48,900 $55,950 $62,950 $69,900 $75,500 $81,100 $86,700 $92,250 $95,100 39% of the homes for sale in San 75% OF MEDIAN $50,950 $58,300 $65,550 $72,850 $78,650 $84,500 $90,300 $96,100 $99,050 Francisco.13 80% OF MEDIAN $54,350 $62,150 $69,900 $77,700 $83,900 $90,100 $96,300 $102,500 $105,650

90% OF MEDIAN $61,150 $69,950 $78,650 $87,400 $94,350 $101,400 $108,350 $115,350 $118,850 In the Sunset District as of 2012,

100% OF MEDIAN $67,950 $77,700 $87,400 $97,100 $104,850 $112,650 $120,400 $128,150 $132,050 the average median income for

110% OF MEDIAN $74,750 $85,450 $96,150 $106,800 $115,350 $123,900 $132,450 $140,950 $145,250 households within the 94116 zip

120% OF MEDIAN $81,550 $93,250 $104,900 $116,500 $125,800 $135,200 $144,500 $153,800 $158,450 code was $83,000 (roughly 85% AMI

135% OF MEDIAN $91,750 $104,900 $118,000 $131,100 $141,550 $152,100 $162,550 $173,000 $178,250 for a family of four); and $78,000

140% OF MEDIAN $95,150 $108,800 $122,350 $135,950 $146,800 $157,700 $168,550 $179,400 $184,850 (just over 80% AMI for a family of

150% OF MEDIAN $101,950 $116,550 $131,100 $145,650 $157,300 $169,000 $180,600 $192,250 $198,100 four) for households in the 94122 zip 14 200% OF MEDIAN $135,900 $155,400 $174,800 $194,200 $209,700 $225,300 $240,800 $256,300 $264,100 code as of 2012. Most of the City’s rental and home ownership programs San Francisco Mayor's Office of Housing and Community Development Notes: 1. Source: U.S. Dept. of Housing and Urban Development, published December 18, 2013. do not reach our residents, and our 2. Figures derived by SF MOH from HUD's 2012 Median Family Income for a 4 person HouseHold for San Francisco ("HMFA"), unadjusted for high housing costs, and are rounded to the nearest $50. office is committed to working with 3. Additional information on HUD's defined income limits can be found at: http://www.huduser.org/portal/datasets/il.html the Mayor’s Office of Housing and

Effective Date: 1/1/2014 Community Development (MOHCD) for the remaining 80% of the Sunset only 20% of affordable housing to address this gap in support. District. stock supports the middle-income population.9 For middle income We encourage the City to change its As we embark towards the City’s goal households, home ownership is often Below Market Rate (BMR) Program of bringing 30,000 units of housing out of their reach, they are largely to increase income limits to serve online by 2020, the City must provide unserved by the City’s rental pro- 11 San Francisco Mayor’s Office of Housing, better incentives for constructing grams and they tend to experience housing that serves a variety of Controller’s Office, and Office of Economic difficulty finding an apartment in and Workforce Development, “Housing for household types. We will work with an affordable price range. The City San Francisco Residents,” http://sf-moh.org/ city departments to adjust design has historically focused on programs modules/showdocument.aspx?documentid=5808 and density controls to encourage the supporting those earning below 60% (Middle income” defined as 50% - 150% AMI.) creation of a mix of units. We will Accessed June 3, 2014 AMI ($40,750 for a single-person 12 also work on developing a minimum San Francisco Mayor’s Office of Housing, household, or $58,250 for a family Controller’s Office, and Office of Economic dwelling unit mix requirement to of four).10 This has been the case and Workforce Development, “Housing for encourage family-sized units. because the City is able to leverage San Francisco Residents,” http://sf-moh.org/ additional state and federal funding modules/showdocument.aspx?documentid=5808 Objective 5 (Middle income” defined as 50% - 150% AMI.) for housing by serving very low- Accessed June 3, 2014 Support housing for middle income income populations. For any pro- 13 San Francisco Mayor’s Office of Housing, households. Controller’s Office, and Office of Economic 9 Curbed San Francisco, “Middle Income and Workforce Development, “Housing for Housing: What’s the Answer?” (2012). http:// San Francisco Residents,” http://sf-moh.org/ In San Francisco, 44% of residents sf.curbed.com/archives/2012/02/14/middlein- modules/showdocument.aspx?documentid=5808 are middle income.8 However, come_housing_whats_the_answer.php Accessed (Middle income” defined as 50% - 150% AMI.) June 3, 2014 Accessed June 3, 2014 8 San Francisco Mayor’s Office of Housing, 10 San Francisco Mayor’s Office of Housing, 14 San Francisco Mayor’s Office of Housing, Controller’s Office, and Office of Economic Controller’s Office, and Office of Economic Controller’s Office, and Office of Economic and Workforce Development, “Housing for and Workforce Development, “Housing for and Workforce Development, “Housing for San Francisco Residents,” http://sf-moh.org/ San Francisco Residents,” http://sf-moh.org/ San Francisco Residents,” http://sf-moh.org/ modules/showdocument.aspx?documentid=5808 modules/showdocument.aspx?documentid=5808 modules/showdocument.aspx?documentid=5808 (Middle income” defined as 50% - 150% AMI.) (Middle income” defined as 50% - 150% AMI.) (Middle income” defined as 50% - 150% AMI.) Accessed June 3, 2014 Accessed June 3, 2014 Accessed June 3, 2014 70 chapter three LAND USE

middle income households earning districts must undergo review using work to incorporate suggestions for up to 120% AMI for both homeown- the Residential Design Guidelines more definitive requirements so that ership and rentals. Currently, the (Guidelines). The Guidelines pro- property owners and architects have BMR Program ownership program is vide direction on how to approach a better understanding of what the limited to serving those at 90-100% new construction or alterations by Planning Department will allow – all AMI or below, which is $97,100 addressing issues such as: neighbor- prior to submitting plans for either a for a family of four, and the rental hood character, site design, building new project or a home remodel. program is geared toward residents scale and form, architectural features earning up to 55% of AMI, which is and building details. The design Objective 7 $53,400 for a family of four. These principles from the Guidelines are programs are valuable, and with meant to ensure that new buildings Encourage development of new fine-tuning, which included increas- or renovations protect neighborhood housing or remodeling of existing ing income thresholds, could be character and that they enhance the housing to accommodate seniors and enhanced to better serve the needs of uniqueness of our various neighbor- individuals with disabilities by promot- the residents of District 4. When it hoods throughout the City. ing universal design principles. comes to middle income homeownership, we are supportive of the recent The Guidelines serve as an impor- Giving people the opportunity to age increase to the City’s Downpayment tant tool to prevent disruption to in place and remain in their homes Assistance Loan Program (DALP), a cohesive neighborhood identity. is important. Effects of aging or and the increased income thresholds However,BUILDING FORM they can often be too disabilities can make it challenging broadGUIDELINE: in their Design recommendationsthe building’s form to be and for First Responders. We want to compatible with that of surrounding buildings. to remain in or find suitable hous- can create additional hurdles for encourage the City to further expand Building form is the three-dimensional shape of the building. The ing. Coupled with the challenges of evenelements single-family of building form include thehome width and remodeling proportions of the the DALP to cover higher income facade and the shape of the roofl ine. Though the Planning Code affordability and the availability of limits and offer increased amounts projects.establishes the maximumWhile building we envelope recognize by dictating setbacksthat the and heights, the building must also be compatible with the form of housing in San Francisco, it is crucial surrounding buildings. of downpayment assistance. These Guidelines are meant to provide a to attempt to address these difficul- are just a few steps that can be taken generalFacade Width framework for all residential GUIDELINE: Design the building’s facade width to ties now through universal design to better support our City’s middle projects,be compatible property with those found owners on surrounding often need principles that accommodate people class. We need a strong middle class morebuildings. clear guidance prior to engaging Most building widths are related to the lot width, typically 25 feet. of all ages and abilities, and allow in San Francisco that can thrive anThis architect. uniform building width contributes to the overall character of the neighborhood and the scale of buildings within the area. individuals to easily perform their and contribute to the economic and Therefore, it is very important to respect the facade widths typically Asfound the in the Planning neighborhood. If aDepartment project is located on a site that is day-to-day functions as indepen- cultural longevity of our city. wider than usual, articulate the facade to respect traditional facade undergoeswidths. For example, their a facade citywidemay be broken into process separate forms tothat dently as possible. Seniors and those match the widths of surrounding buildings. Design this articulation Objective 6 reviseto be substantive, the Guidelines,not merely be a surface treatment.our office will with disabilities should have the Proportions option to stay in their communities. Work with Planning Department ProportionsGUIDELINE: Design the building’s proportions to be compatible with those found on surrounding on their citywide effort to revise buildings.GUIDELINE: Design the building’s proportions to Additionally, seniors and those with be compatible with those found on surrounding Residential Design Guidelines for Proportionsbuildings. are the dimensional relationships among the building’s disabilities often do not have the features, and typically involve the relationship between the height easier understanding and a smoother andProportions width of are building the dimensional features. A relationships building’s proportions among the are building’s evident resources, whether physically or infeatures, the fl andoor-to-fl typically oor involveheights theof relationshipa Subjectbuilding, building thebetween size and the placement height financially, to care for a single-family process for property owners. ofand windows width of and building doors, features. and the Ascale building’s of features proportions such as areporches, evident cornicesin the fl andoor-to-fl bay windows. oor heights Building of a building,features mustthe size be proportionaland placement home or other large unit that they notof windows only to other and doors, features and on the the scale building, of features but also such to theas porches, features Under the City’s Planning Code, foundcornices on and surrounding bay windows. buildings. Building features must be proportional once had no significant challenges Althoughnot only this to buildingother features is twice onthe thewidth building, of surrounding but also buildings, to the featuresit has been all construction of new residential designedfound on to surroundinghave two gabled buildings. forms, similar in width to other buildings. with. Our city’s zoning rules make buildings and alterations to exist- it difficult to add appropriate-sized ing buildings located in residential 28 • Residential Design Guidelines: December 2003 units for empty-nesters or indepen- • The buildings on this block have a variety of building forms and details, however the overall building scale is uniform, helping to defi ne the block’s visual character. dent seniors to rent or buy in their neighborhoods. This means that MixedExamples Visual Character from Residential Subject building GUIDELINE:Design GuidelineIn areas with a mixed visual character, the inventory of such units is low. design buildings to help defi ne, unify and contribute positively to the existing visual context. The horizontal emphasis of this building’s windowsSubject and building the lack of facade articulation results in a building that disrupts the character of the By incorporating universal design Some block faces do not have an apparent overriding visual character, Thestreet horizontal and is inconsistent emphasis ofwith this the building’s proportions windows of surrounding and the lack buildings. of or the character may be mixed or changing. When no clear pattern facade articulation results in a building that disrupts the character of the principles into construction of new is evident on a block face, a designer has a greater opportunity and street and is inconsistent with the proportions of surrounding buildings. responsibility to help defi ne, unify, and contribute positively to the housing or remodeling of existing existing visual context. Designs should draw on the best features of surrounding buildings. Existing incompatible or poorly designed housing, we can help more people buildings on the block face do not free the designer from the obligation to enhance the area through sensitive development. The buildings on this block have a variety of building forms and details, however the find stability in their homes. overall building scale is uniform, helping to defi ne the block’s visual character.

Mixed Visual Character Some of the most common universal GUIDELINE: In areas with a mixed visual character, design features that should be incor- design buildings to help defi ne, unify and contribute positively to the existing visual context. Subject building porated into homes include:

Some block faces do not have an apparent overriding visual character, Subject building Through the use of vertical oriented windows, the proposed building has or the character may be mixed or changing. When no clear pattern proportions similar to surrounding buildings. is evident on a block face, a designer has a greater opportunity and »» No-step entry: No stairs to get into Withresponsibility a variety of to building help defi scales, ne, unify,forms and contributedetails, this blockpositively has ato mixed the visual character. Through the use of vertical oriented windows, the proposed building has proportions similar to surrounding buildings. existing visual context. Designs should draw on the best features the home or into the main rooms. • of surrounding buildings. Existing incompatible or poorly designed Building Scale and Form • 29 buildings on the block face do not free the designer from the • obligation to enhance the area through sensitive development. Building Scale and Form • 29

10 • Residential Design Guidelines: December 2003

With a variety of building scales, forms and details, this block has a mixed visual character.

10 • Residential Design Guidelines: December 2003 the SUNSET DISTRICT BLUEPRINT 71

Universal Design Elements broadly about providing an accessible and stable housing situation that Priority Features List accommodates people of all ages and AREA PRIORITY UNIVERSAL HOUSING FEATURE abilities. Entrances 1. One entrance without steps and a flat or very low threshold ENGAGE PROPERTY 2. Minimum 60” by 60” level maneuvering space at stepless entrance (roof over entrance offers additional convenience) OWNERS, TENANTS AND General Interior 3. Hall widths of 42” (where possible) CITY DEPARTMENTS IN THOUGHTFUL 4. Passage doors 32” clear (typically provided with 36” door) DIALOGUE AROUND 5. Maneuvering space at doors—if inswinging door obstructs a bathroom or kitchen fixture or appliance, use offset hinges, swing door out, hinge door on opposite jamb, HOUSING AND BUILDING or widen doorway POLICY, AND PROVIDE 6. Increased number of electrical outlets for additional lighting and alarm indicators, especially in bedrooms ONGOING EDUCATIONAL

Kitchens OPPORTUNITIES 7. Clear floor space in kitchens; many configurations possible, 60” minimum turning circle recommended

8. Adaptable cabinets to reveal kneespace at sink and under work surface near Objective 1 cooking appliance Continue providing property owners Bathrooms 9. Clear floor space in room; modest increase in room size beyond 5’ X 8’ and tenants with educational opportunities to learn about rights and 10. Adaptable cabinets with under sink kneespace responsibilities under San Francisco

11. Broadly applied bands of blocking (reinforcement) inside walls around toilets laws. and bathing fixtures for future installation of grab bars

12. Offset controls in tub or shower to minimize stooping, bending, and reaching Our office hosted a workshop in January 2014, attended by nearly 13. Toilet in a 48” X 56” space with centerline of toilet 18” from sidewall 100 residents, informing tenants and landlords of their rights and respon- 14. Curbless showers, if installed, at least 36” X 60” sibilities. The success of this educational workshop demonstrated the These features are given the highest priority so a person using a wheelchair or other mobility device can safely and independently enter and exit the need to provide property owners and dwelling and get to and maneuver in the kitchen and bathroom. tenants with additional opportunities These features, when incorporated into the dwelling, offer residents with to learn about San Francisco laws, children, a family member with a disability or an older adult the possibility of being safe and independent for as long as possible. which can be complex. Offset controls offer increased safety for all users. In San Francisco, for example, rent The Center for Universal Design, NC State University, College of Design control is in effect for all renters Residential Rehabilitation, Remodeling and Universal Design who live in buildings constructed »» One-story living: Places to eat, »» Lever door handles and rocker before 1979. This means rent can use the bathroom and sleep are all light switches: Helps people with only increase by a certain percentage 15 located on one level. poor hand strength. each year, based on the Consumer Our office encourages the »» Wide doorways: Doorways that Department of Building Inspection are 32-36 inches wide allow (DBI) and Planning Department wheelchairs to pass through. to develop a guide on incorporating »» Wide hallways: Hallways should universal design principles for home be 36-42 inches wide to allow remodeling projects and new developments. These guides should be shared everything to move more easily with home owners and project spon- from room to room. sors during the plan review process »» Extra floor space: Gives wheel- so project sponsors will think more chairs have more space to turn. 15 National Association of Homebuilders, “What is Universal Design?” http://www.nahb. District 4 Workshop on Tenant/ »» Good lighting: Assists people with org/generic.aspx?genericContentID=89934 Landlord Rights and Responsibilities poor vision. Accessed June 3, 2014 72 chapter three LAND USE

2010 Census Data San Francisco Sunset District* SUPPORT ART AND CULTURE Tenant-occupied units 65% 44% THAT PROMOTES AND Owner-occupied units 35% 55% RESPECTS THE DISTINCT *(based on 94122 and 94116 zip codes) CHARACTER OF OUR NEIGHBORHOOD, AND Price Index (CPI) and with 30-day projects. They were also able to meet notice. For evictions to occur in rent- with DBI and Planning Department PROJECTS TO CREATE PUBLIC controlled buildings, a landlord must staff with their plans for specific AMENITIES THAT BENEFIT justify the eviction based on one of proposals. the 15 “just causes.” OUR RESIDENTS, VISITORS We often hear from residents how AND THE ENVIRONMENT The Sunset District is comprised of challenging it is to navigate our city’s a nearly even split between tenants Building and Planning Department and homeowners, with about 44% process. And with both DBI and Objective 1 of housing occupied by tenants, and Planning Department offices located about 55% of housing occupied by downtown, we wanted to provide Create community gathering oppor- homeowners.16 This represents a large Sunset residents with the ability to tunities through art, landscaping, difference as compared to the rest easily meet department staff in per- architectural design and coordination of the City, where approximately son within the neighborhood. Many with major infrastructure projects. 35% of housing units are occupied have also expressed how they are by home owners and about 64% are unclear whether their issues should We often hear from residents that the occupied by tenants.17 be addressed by DBI or Planning Sunset District lacks public spaces Department. Given the number of where the community can gather It is no surprise that, given the DBI and Planning Department issues and spend time in the neighborhood. complexity of our city’s housing laws raised by our office, we also intend Within the last few years, many and the makeup of our district, many to continue holding workshops in the volunteers have taken the initia- questions have been raised by com- Sunset for residents to engage with tive to create community gathering munity members from both a tenant DBI and Planning Department staff opportunities through a combination and landlord perspective. We intend more easily. of art, landscaping and architectural to bring City Department staff and design. other community resources out to Planning & DBI at a Glance: our district for additional educational sessions on rights and responsibilities PLANNING DEPARTMENT under San Francisco laws. The Planning Department plays a central role in guiding the growth Objective 2 and development in our City through Continue to provide opportunities for the General Plan and neighborhood property owners to engage with the plans, fostering exemplary design Planning Department and Department through planning controls, improving of Building Inspection in the Sunset our surroundings through envi- District. ronmental analysis, preserving our unique heritage, encouraging a broad In February 2014, our office hosted range of housing and enforcing the Planning Department/DBI Mobile a workshop with staff from DBI and Planning Code. Workshop in District 4 Planning Department so residents could easily access city resources in www.sf-planning.org the Sunset District. We encouraged residents to attend with both general DEPARTMENT OF BUILDING questions and inquiries about specific INSPECTION 16 United States Census Bureau American Fact DBI oversees the safe and fair Finder. http://factfinder2.census.gov/faces/nav/ enforcement of the City’s Building, jsf/pages/index.xhtml (Based on zipcodes 94122 and 94116). Accessed June 3, 2014. Housing, Electrical, Mechanical, 17 United States Census Bureau American Fact Plumbing and Disability Access Finder. http://factfinder2.census.gov/faces/nav/ Codes. jsf/pages/index.xhtml (Based on “San Francisco County”). Accessed June 3, 2014 www.sfdbi.org the SUNSET DISTRICT BLUEPRINT 73

Beach and Golden Gate Park, there are many opportunities to enhance our neighborhood connections to these places. For example, installation of creative wayfinding signs along the border of Golden Gate Park by Lincoln Way can assist both residents and visitors with finding the best entrance into Golden Gate Park. At the same time, signage can serve as an artistic element to help define our neighborhood. We recommend signage at the following locations along Lincoln Way, La Playa Park - Before La Playa Park – After which serve as major gateways to attractions within Golden Gate Park: One great example is the effort spear- Devil’s Teeth Baking Company (46th »» 19th Avenue: Stow Lake & Stow headed by residents living around Ave & Noriega). All of these instal- Lake Boathouse, Rainbow Falls the La Playa/Judah neighborhood. lations have infused art and life into and Prayerbook Cross, San Referred to now as “La Playa Park” the Sunset District. Francisco Botanical Garden, the area surrounding the N-Judah Japanese Tea Garden, California terminus at La Playa and Java Major infrastructure projects being Academy of Sciences, De Young Beach Café was formerly made up of implemented by city departments Museum, County Fair Building, concrete medians and plagued with also offer great opportunities to Music Concourse, Conservatory of public safety concerns. The propri- incorporate community-focused Flowers, Mother’s Playground etors of Java Beach Café worked design aspects. For example, the with the community to turn the San Francisco Public Utilities »» 20th Avenue: Elk Glen Meadow, median across their café into a small Commission’s (SFPUC) upcom- Mother’s Playground, Stow Lake oasis where patrons could sit and ing landscaping projects to divert & Stow Lake Boathouse enjoy their coffee or meal from Java stormwater from our sewer system »» 25th Avenue: Mallard Lake, Elk Beach Café. The positive transforma- have incorporated educational Glen Lake, Elk Glen Meadow tion inspired additional community gathering opportunities for residents »» 30th Avenue: Mallard Lake, members to take on the challenge of and DPW’s streetscape improvement Metson Lake developing another concrete median projects have incorporated public art into a community garden. Now, with along merchant corridors. We should »» 34th Avenue: Polo Field the second garden complete and use every opportunity to augment or »» 41st Avenue: Bercut Equitation equipped with a bocce ball court, design upcoming projects to provide Field, Chain of Lakes – South the community members continue to for community enhancements. Lake, Middle Lake and North work on beautifying the surrounding Lake, Bison Paddock, Spreckels Our office will continue to support area through art, landscaping and Lake, Hellman Hollow design. community efforts to create additional public gathering opportunities »» 45th Avenue: 45th Avenue Boat Many of our small businesses have in our district as they contribute Playground also worked to install creative to our neighborhood vitality, help »» La Playa Street: Murphy parklets in our neighborhood, adding decrease crime and provide residents Windmill, Beach Chalet Soccer to the vibrancy of our commercial and visitors more opportunities to Fields, Queen Wilhelmina Tulip corridors and offering more com- interact with each other. Garden, Beach Chalet Brewery munity gathering spaces through the and Restaurant, Golden Gate City’s Pavement to Parks program.18 Park Golf Course, Golden Gate The Sunset District now has three Objective 2 Park Archery Range parklets, located at Outerlands Establish neighborhood-defining con- th (45 Ave & Judah), Trouble Coffee nections to natural landmarks such as We have also encouraged that artistic th th (between 45 /46 & Judah), and Ocean Beach and Golden Gate Park. gateway elements be incorporated 18 San Francisco Planning Department’s into city projects, such as through Pavement to Parks website. http://pavement- Given that our district is bordered by the Taraval and Irving Streetscape toparks.sfplanning.org/ Accessed June 3, 2014 incredible landmarks such as Ocean Improvement projects. We can build 74 chapter three LAND USE

Opportunities for gateway elements near Ocean Beach

on these upcoming projects, such as through the installation of a series of gateway elements along the lower Great Highway to mark our district’s connection to Ocean Beach. We look forward to working with our local artists to help shape our Sunset District identity.

Objective 3 Irving Gateway Element Taraval Gateway Element Create opportunities for public art that define and add vibrancy to the neighborhood, and that strengthen example, while working to improve The City also has a program, the Sunset District’s local culture and façade conditions with merchants at StreetSmARTS, which connects sense of place and history. Taraval Street and 32nd Avenue (T-32 established urban artists with private Project), our office partnered with property owners to create vibrant Many Sunset District residents small business owners to incorporate murals. This program, which is a expressed that our neighborhood a Sunset District defining mural on partnership between the DPW and lacks a sense of identity. The district the wall at Art’s TV shop. This mural the San Francisco Arts Commission is mostly residential and generally has helped generate more attention (SFAC), aims to restore San comprised of single-family homes. to this previously dull intersection, Francisco’s stature as a recognized, However, public art can add vibrancy and also provides an opportunity to international destination for mural to the neighborhood, as well as showcase the beauty of the Sunset art. Additionally, murals have proven strengthen the Sunset District’s District. We also worked with the to be effective in making property local culture and sense of place and less vulnerable to graffiti vandalism. proprietor of Gene’s Liquor through history. Our office has connected and will the T-32 Project to refurbish signage continue to connect property owners Artistic elements that enhance the to reflect the history of the build- with the StreetSmARTS program. Sunset District’s character and ing, which was home to one of the history should be incorporated into Parkside neighborhood’s first com- In addition to painted murals, there as many projects as possible. For munity meetings. are other ways to incorporate art the SUNSET DISTRICT BLUEPRINT 75 into our community. For example, There are many benefits to planting frequency and severity of crashes.22 a District 4 artist, Renee McKenna, street trees and installing landscap- Trees and sidewalk gardens also spearheaded an effort to create a tile ing. In an analysis conducted on our increase revenues in shopping dis- mural surrounding South Sunset City’s urban forestry, it is estimated tricts, where consumers have a 12% Playground. Renee engaged volun- that San Francisco’s public tree higher willingness to pay for goods 23 teers throughout the neighborhood populations in the inventoried neigh- and services in retail areas. And borhoods (Outer Sunset; Haight; the interception of stormwater by and held fundraising events and tile- Western Addition; North Beach; our city’s urban forest has an annual making parties. The beautiful instal- Bernal Heights; Excelsior; and value of about $470,000.24 lation serves as a reminder that one Bayview) are providing annual bene- Our city invests an estimated person with a great idea can make a fits of $3,947,417 ($4.86 per capita).19 $903,912 ($1.11 per capita) each year huge impact in our community. These benefits include energy savings, to provide care for these trees, which air quality improvements, stormwa- Our office will continue to find results in the community realizing ter interception, atmospheric CO2 opportunities to incorporate art into an overall net benefit of $3,043,505 reduction and aesthetic contributions our neighborhood, especially art every year.25 In other words, for every to the social and economic health of $1 spent on public trees, our residents strengthening the Sunset District’s the community.20 In addition to these receive $4.37 in benefits.26 identity. direct improvements, healthy urban trees increase the overall attractive- In past years, many residents have Objective 4 ness of a community and have been partnered with organizations, such as Continue to encourage installation of proven to increase the value of local Friends of the Urban Forest (FUF), real estate by 7% to 10%, as well as additional street trees and landscap- to plant trees in their neighborhood. promoting shopping, retail sales and ing to increase value and enjoyment Additionally, the City has planted tourism.21 over 100,000 of the City’s 700,000 of our neighborhood. Additionally, the presence of trees reduces the speed of drivers, and the

22 Nederi, Jody; Kweon, Byoung-Suk; and Maghelal, Praveen, “The Street Tree Effect and Driver Safety,” (2008). http://www. naturewithin.info/Roadside/Tree&Driver_ITE. pdf Accessed June 3, 2014 23 Wolf, Kathleen, “Public Response to the Urban Forest in Inner-City Business Districts,” Journal of Arboriculture 29(3), Gene’s Liquor Signage Tile Wall at South Sunset Playground ( May 2003) http://www.fs.fed.us/pnw/pubs/ journals/pnw_2003_wolf002.pdf Accessed June 3, 2014 19 Davey Resource Group, “City & County of 24 Maco, Scott; McPherson, E.; Simpson, San Francisco Street Tree Census: Resource James; Peper, Paula; and Xiao, Qingfu, Analysis of Inventoried Public Trees” (2013), “City & County of San Francisco Street Tree page 1, 3. http://www.sf-planning.org/ftp/files/ Resource Analysis,” Center for Urban Forest plans-and-programs/planning-for-the-city/urban- Research (December 2003). http://www.fs.fed. forest-plan/UrbanForestPlan_StreetTreeCensus_ us/psw/programs/uesd/uep/products/cufr427_ FullReport_apr2013.pdf Accessed June 3, 2014. SFSTAFinal.pdf Accessed June 3, 2014 20 Davey Resource Group, “City & County of 25 Davey Resource Group, “City & County of San Francisco Street Tree Census: Resource San Francisco Street Tree Census: Resource Analysis of Inventoried Public Trees” (2013), Analysis of Inventoried Public Trees” (2013), page 1, 3. http://www.sf-planning.org/ftp/files/ page 1, 3. http://www.sf-planning.org/ftp/files/ plans-and-programs/planning-for-the-city/urban- plans-and-programs/planning-for-the-city/urban- forest-plan/UrbanForestPlan_StreetTreeCensus_ forest-plan/UrbanForestPlan_StreetTreeCensus_ FullReport_apr2013.pdf Accessed June 3, 2014 FullReport_apr2013.pdf Accessed June 3, 2014 21 Davey Resource Group, “City & County of 26 Davey Resource Group, “City & County of San Francisco Street Tree Census: Resource San Francisco Street Tree Census: Resource Analysis of Inventoried Public Trees” (2013), Analysis of Inventoried Public Trees” (2013), page 1, 3. http://www.sf-planning.org/ftp/files/ page 1, 3. http://www.sf-planning.org/ftp/files/ plans-and-programs/planning-for-the-city/urban- plans-and-programs/planning-for-the-city/urban- nd New facade improvements and mural at Taraval & 32 forest-plan/UrbanForestPlan_StreetTreeCensus_ forest-plan/UrbanForestPlan_StreetTreeCensus_ FullReport_apr2013.pdf Accessed June 3, 2014 FullReport_apr2013.pdf Accessed June 3, 2014 6 SAN FRANCISCO URBAN FOREST PLAN

76Benefitschapter three LANDof Trees USE

street trees.27 However, San Francisco’s trees work amonghard each the day 30 to improvelargest our BY the numBerS Benefits of Trees urban cities in the country, quality of life and the urban Scientists at the U. S. Forest Service and elsewhere have developed tools to quantify the many benefits and ecosystem services provided Sanenvironment. Francisco They ranks purify lastthe in by urban trees. These estimates indicate the magnitude of benefits our trees collectively return to the city - millions of dollars. For every $1 28 1 treeair, reduce canopy stormwater cover. runoff, Given spent on public street trees, it is estimated that San Francisco receives $4.37 in benefits -- a tremendous return on investment . this,beautify as neighborhoods,well as the envi increase- ronmentalproperty values, and and economic improve benefitsour health andgenerated well-being. from 669,000 $1,700,000,000 Estimated number of trees in Estimated capital value of San Francisco’s Trees increase San Francisco’s increased street trees, the San Francisco.2 urban forest (i.e. replacement cost for all Citydesirability hopes as to a placeplant to 50,000live, existing trees within the city).2 newwork streetand visit. trees This by“green 2033. 29 infrastructure” is essential to gal Thethe city’s City sustainability. has incorporated These 516,468,000 treepages plantings describe some in manyof the Estimated gallons of water trees divert 3 projects,specific social, including economic the and from the sewer system each year. $98,272,878 environmental services provided Increase in property values provided by Taraval Streetscape San Francisco’s trees annually.4 Improvementby trees and other Project forms of tons (46landscaping.th – 48th Ave) and Irving 196,000 Streetscape Improvement Amount of carbon stored by the city’s 2 Project (19th – 27th Ave). trees each year. $9,439,309 When completed, these Value of environmental benefits two projects will be adding tons (hydrological, air quality, and carbon 150 new trees along our 260 storage) provided annual by the urban forest.2,4 two commercial corridors. Amount of atmospheric pollutants filtered by the urban forest annually.2 While we recognize the sig- 1 City of San Francisco Resource Analysis of Inventoried Public Trees, Davey Resource Group (2013). nificant positive impacts 2 Assessing Urban Forest Effects and Values: San Francisco’s Urban Forest, United States Forest Service (2007). 3 Based on estimate of on average 774 gallons intercepted annually per tree (Davey Resource Group 2013). of street trees, we have 4 San Francisco Bay Area State of the Urban Forest Report, USDA Forest Service (2007).

heard from community http://www.sf-planning.org/ftp/files/plans-and-programs/planning-for-the-city/urban-forest-plan/Urban_Forest_Plan_ Credit: Final-051414.pdf (draft version) members how it is equally the City’s public trees, currently has Our office, along with the SFPUC, important to have proper maintenance of our City’s green a staff of 11 arborists to manage FUF and community members, 31 infrastructure. Due to budget cuts in 40,000 street trees. implemented the pilot round of our city’s first Front Yard Ambassadors the City, about 60,000 of the 100,000 Our office will continue to support public streets trees were transferred Program in February 2014. In the City’s efforts to increase our to fall under the responsibility of addition to the goal of building tree canopy cover in San Francisco. private property owners.30 DPW, community relationships among which is responsible for maintaining However, it is also important that District 4 residents, one of the main we address long-term maintenance purposes of the program is to divert 27 Davey Resource Group, “City & County of strategies for our street trees. We stormwater runoff into our City’s San Francisco Street Tree Census: Resource will work with DPW to determine sewer system. Analysis of Inventoried Public Trees” (2013), the best way to support our environ- page 1, 3. http://www.sf-planning.org/ftp/files/ San Francisco is served predomi- mental goals while ensuring proper plans-and-programs/planning-for-the-city/urban- nantly by a combined sewer system, forest-plan/UrbanForestPlan_StreetTreeCensus_ maintenance of our City’s greenery. FullReport_apr2013.pdf Accessed June 3, 2014 meaning that our system collects 28 Kuruvila, Matthai, “Plant a tree, build both sewage and stormwater in the community in S.F,” SF Gate (2010). http:// Objective 5 same pipes, and then treats and www.sfgate.com/bayarea/article/Plant-a-tree- discharges the combined flows to the build-community-in-S-F-3272432.php Accessed Continue Front Yard Ambassadors June 3, 2014 Program with the San Francisco San Francisco Bay or Pacific Ocean. 29 Lamb, Jonah, “SF makes plan to plant more Public Utilities Commission and work Our system provides important trees, take responsibility of existing ones,” San with Planning Department to better environmental benefits by treat- Francisco Examiner. (2014) http://www.sfexam- ing stormwater, which can contain iner.com/sanfrancisco/sf-makes-plan-to-plant- enforce existing codes regarding front more-trees-take-responsibility-of-existing-ones/ yard paving requirements. numerous pollutants. There are ways Content?oid=2676963 Accessed June 3, 2014 residents and businesses can help 30 Lamb, Jonah, “SF makes plan to plant more 31 Lamb, Jonah, “SF makes plan to plant more protect the environment, preserve trees, take responsibility of existing ones,” San trees, take responsibility of existing ones,” San our sewers, and save on costs. Francisco Examiner. (2014) http://www.sfexam- Francisco Examiner. (2014) http://www.sfexam- iner.com/sanfrancisco/sf-makes-plan-to-plant- iner.com/sanfrancisco/sf-makes-plan-to-plant- Reducing or delaying the amount of more-trees-take-responsibility-of-existing-ones/ more-trees-take-responsibility-of-existing-ones/ stormwater entering the combined Content?oid=2676963 Accessed June 3, 2014 Content?oid=2676963 Accessed June 3, 2014 system through green infrastructure INTRODUCTION 9

inSuFFicient & Shrinking tree canoPY

San Francisco prides itself on being “green,” but how green is it, really? The City tops lists of the world’s “greenest” cities for its renewable energy and WorlD’S greeneSt city? zero-waste goals, but it suffers from a literal lack of green. San Francisco has one of the smallest tree canopies of any major U.S. city. A city’s tree canopy is measured by the amount of land covered by trees when viewed from above. San Francisco’s tree canopy (13.7%) 1 is smaller than Chicago (17%), Los Ange- les (21%), and New York City (24%). This translates to very few trees.

Even worse, the city’s tree canopy is actually shrinking. New tree plantings are not keeping pace with deaths and removals. As many as 100,000 potential street tree planting spaces remain empty. Thousands of additional planting spaces exist in parks and on private property. The city’s trees are also not evenly distributed, with some traditionally underrepresented neighborhoods having less greenery. While trees may not be appropriate in all areas (i.e. sensitive habitats and natural areas), opportunities exist to expand trees and landscaping for a more equitable distribution of their benefits. the SUNSET DISTRICT BLUEPRINT 77 Many streets in San Francisco have little to no tree cover or landscaping. Opportunities exist to bring trees and other plantings into neighborhoods to create a more equitable distribution of their benefits. 1 See Appendix: San Francisco Urban Tree Canopy Analysis (2012). San Francisco has one of the smallest tree canopies of any major U.S. city.

urban tree canopy compariSon Sources: SF Planning Department (2012), City of Seattle (2007), City of Portland (2012), Million Trees NYC (2012), City of Chicago (2012) and Million Trees LA (2006). Using aerial photos, the size of an urban forest can be monitored and its growth or decline tracked over time. The benefits and services provided by trees are directly related to the extent of a city’s canopy cover. Larger leaf surface areas indicate the increased capacity of trees to clean air, absorb stormwater and beautify streets and neighborhoods. 13.7% 17% 21% 23% 24% 30% San franciSco chicago loS angeleS Seattle neW york city portlanD

(like front yard gardens or rain barrels) and keeping fats, oils and SFPUC Diagram of Combined Sewer System grease (FOG) out of the system are two examples. The potential savings by reducing stormwater and FOG are approximately $1,900 per million gallons removed and $3.5 million, respectively.32 Over time, our city has developed more impervious surfaces, which allow large volumes of stormwater to flow directly into our sewer system. Our office designed the Front Yard Ambassadors Program to combat this by installing front yard gardens to reduce, filter, and slow stormwater runoff. For each square foot of concrete converted to landscaping, an average of 12 gallons of stormwater runoff can be removed from the sewer system each year. In Front Yard Ambassadors Program our first phase of the Front Yard Ambassadors Program, we anticipate diverting about 30,000 gallons per year of stormwater runoff from our sewer system. When taken in conjunction with other projects the SFPUC has underway, such as the Sunset Boulevard Greenway Project, the amount of stormwater diverted from our combined sewer system is significant.33 As we implement additional green stormwater management programs, it is also important that the City enforce existing regulations for front yard paving requirements. Currently, under our city’s Planning Code (Section 132(g)), anyone who

32 According to SFPUC 33 San Francisco Public Utilities Commission, “Sunset Boulevard Greenway Project.” http:// sfwater.org/index.aspx?page=682 Accessed June 3, 2014 78 chapter three LAND USE

to bring neighbors together, as well as provide environmental benefits and educational opportunities for everyone. Currently, the Sunset District is home to several community gardens, such as La Playa Park, the Taraval median garden at the lower Great Highway, and many developed by our local schools. Recently, neighbors partnered with St. Paul’s Presbyterian Church (43rd Avenue & Judah Street) to develop a new community garden on site. Additionally, through the proposed Sunset Boulevard Greenway Project (construction to begin summer 2015), the SFPUC is incorporating several rain garden “learning labs”

Far Out West Community Garden at 43rd Ave and Judah Street for nearby students and residents to interact with. The City also has a program, called paves or re-paves more than 200 sq. effective enforcement of our City’s the Street Parks Program, which ft. of the front setback is required to existing regulations. In combination, allows residents to partner with provide for 50% permeable surface.34 these efforts will allow the Sunset DPW and the San Francisco Parks Vegetation is not required in this District to contribute our part in pre- Alliance (Parks Alliance) to develop instance, and alternative permeable venting environmental hazards and and create community managed materials are allowed. In any case, all in supporting the longevity of our gardens on public rights of way residential properties in residential crucial sewer system infrastructure. under the City’s jurisdiction. Since districts are required to meet the the program began in 2004, 100 com- 20% landscaping requirement, with Objective 6 munity gardens have been developed the exception of properties whose Encourage development of commu- and many more are in progress. To front yards have existed in its current nity garden spaces that are visible and participate in this program, residents condition prior to 2002. The 20% accessible to the public. must locate a public site they are landscaping would count towards the interested in planting/developing and 50% permeable surfaces requirement, The creation and maintenance of maintaining for at least three years. if triggered. community gardens are great ways The program applies to: unaccepted In 2012, the District 4 office worked with the Planning Department to Part of proposed Sunset Boulevard Greenway Project spearhead changes in enforcement around front yard paving. Due to many complaints received from residents regarding violations of the front yard paving requirements, our office worked with the Planning Department to institute daily fines for non-compliance after a 30-day notice to abate the violation. Previously, violators could pay a one-time fee and continue to be in violation of the City’s front yard paving regulations. Our office will continue to support and encourage green stormwater management projects throughout our district, as well as work with the Planning Department to continue

34 San Francisco Planning Code, Section 132(g) the SUNSET DISTRICT BLUEPRINT 79 streets (public areas where private Objective 7 to address ongoing issues at Ocean property owners are responsible for Beach. Engage community on recommenda- maintenance), medians, and public tions from the Ocean Beach Master The OBMP tackles complex chal- rights-of-way. Although neighbors Plan. lenges, including: severe erosion, would need to secure funding through jurisdictional maintenance issues, grants and other public/private a diverse array of beach users and funding sources, much of the costs The Sunset District is bordered by an points of view and climate-induced for improvements can be off-set by incredible natural treasure – Ocean sea level rise. The OBMP provides volunteer participation and support Beach. However, Ocean Beach brings a series of recommendations, both from the Parks Alliance and DPW. with it a series of challenges that we long-term and short-term, to address For more information on how to must prepare before it is too late. these particular issues. Implementing participate in this program and to The Ocean Beach Master Plan the recommendations will require download an application, visit: www. (OBMP), developed by the San environmental review, additional sfdpw.org/index.aspx?page=1237. Francisco Planning and Urban studies, funding and other permitting Community gardens created in the Research (SPUR) Association in processes. Community input is vital Sunset District have made positive conjunction with city, state, federal to the process, and our office contin- changes in our neighborhood, and agencies and community members, ues to work with SPUR to engage we will continue to support the was the result of more than a decade residents and stakeholders on the development of urban gardening of advocacy by community members recommendations. opportunities. and an 18-month-long public process There are six major recommendations from the OBMP: Reroute Great Highway south of Sloat and replace it with a coastal trail. »» This would help address the severe erosion occurring at the south end of Ocean Beach and provide a connecting trail between Land’s End and Fort Funston. This would also help address traffic concerns along Sloat Boulevard and key intersections to make the street and its surrounding area safer for everyone. Ocean Beach Master Plan Community Workshop 2011 Introduce a multipurpose coastal protection/restoration/access system. »» This would entail incrementally dismantling the Great Highway and parking lots, allowing erosion to proceed inland. It would also entail protecting the existing Lake Merced Wastewater Tunnel in place with three layers: a low-pro- file hard structure, a cobble berm or dynamic revetment, and placed sand. This would allow storm surges to wash over the tunnel and dissipate toward higher ground.

Reduce the width of the Great Highway to provide amenities and facilitate managed retreat. »» This involves the potential nar- Ocean Beach Master Plan Community Workshop 2014 rowing of Great Highway from four lanes to two south of Lincoln 80 chapter three LAND USE

Way and use of the current southbound lanes for parking pockets and restrooms. There are also plans to introduce a multiuse promenade west of the road.

Restore the dunes along the middle reach. »» Nourishing the beach with sand dredged by the Army Corps of Engineers along the southern end of the beach has already begun and will continue. In phases, the plan calls for restoration of native dunes in key locations, especially at Lincoln and Vicente Streets.

Create a better connection between Golden Gate Park and Ocean Beach. »» Tightening and reconfiguring the parking lot at O’Shaughnessy Seawall to improve pedestrian conditions, bike access and traffic circulation is part of this proposal. It also includes installing permeable paving, amenities and appropriate vegetation to create a more welcoming, attractive space.

Introduce bicycle and pedestrian improvements north of Balboa Street. »» This recommendation included narrowing the Great Highway and Point Lobos Avenue from four lanes to two, and introducing a physically separated bikeway with connections to Lands End and beyond. Both of these projects have already been completed. We emphasize that most of these recommendations require additional community input and informational sessions prior to implementation, and we will keep residents and stakeholders informed of opportunities to provide feedback. Long-term planning is vital if we want to allow future generations to access and enjoy Ocean Beach. For more information on the Ocean Beach Master Plan, visit: www.spur.org/featured-project/ ocean-beach-master-plan the SUNSET DISTRICT BLUEPRINT 81

TIMELINE FOR IMPLEMENTATION OF LAND USE FRAMEWORK

Objective Short (0-2 years) Medium (2-5 years) Long (5+ years)

Development: In partnership with the community, promote thoughtful and appropriate development that serves the needs of our residents along transportation and business corridors and on underutilized sites.

Identify areas where additional housing can be built on underutilized lots and along transit and business corridors, and engage property owners, community and developers. Create vibrant, mixed-use development responsive to community needs on currently underutilized sites. Ensure that any growth in the Sunset District does not adversely impact the existing residential neighborhood character. Encourage development of housing that serves a variety of household types.

Support housing for middle income households.

Work with Planning Department on their citywide effort to revise Residential Design Guidelines for easier understanding and a smoother process for property owners. Encourage development of new housing or remodeling of existing housing to accommodate seniors and individuals with disabilities by promoting universal design principles.

Education: Engage property owners, tenants and city departments in thoughtful dialogue around housing and building policy, and provide ongoing educational opportunities.

Continue providing property owners and tenants with educational opportunities to learn about rights and responsibilities under San Francisco laws. Continue to provide opportunities for property owners to engage with the Planning Department and Department of Building Inspection in the Sunset District.

Create community gathering opportunities through art, landscaping, architectural design, and coordination with major infrastructure projects. Establish neighborhood-defining connections to natural landmarks such as Ocean Beach and Golden Gate Park. Create opportunities for public art that define and add vibrancy to the neighborhood, and that strengthen the Sunset District’s local culture and sense of place and history. Continue to encourage installation of additional street trees and landscaping to increase value and enjoyment of our neighborhood. Continue Front Yard Ambassadors Program with SFPUC and work with Planning Department to better enforce existing codes regarding front yard paving requirements.

Encourage development of community garden spaces that are visible and accessible to the public.

Engage community on recommendations from the Ocean Beach Master Plan. “Revitalize/support our merchant corridors. Make them thrive and a place where daily needs can be met without leaving the neighborhood/create more of a ‘town square’ community.”

chapter four ECONOMIC DEVELOPMENT Photo Credit: San Francisco Arts Commission San Francisco Photo Credit: the SUNSET DISTRICT BLUEPRINT 83

Small businesses are the backbone of coffee shops and great public spaces our community. They create vibrant especially near Ocean Beach. Noriega public spaces that draw residents out Street has always had a bustling “Revitalize/support our merchant corridors. into the neighborhood to participate central shopping district near Sunset in daily life, and also attract visitors Boulevard and has recently seen some Make them thrive and a place where daily needs can to support our local economy. revitalization near Ocean Beach. Taraval has a great variety of res- The Sunset District has a great vari- be met without leaving the neighborhood/create taurants and personal services along ety of small businesses and four key with a newly rebuilt playground and more of a ‘town square’ community.” commercial corridors. Irving Street library at McCoppin Square. is always bustling with people and serves the daily needs of our commu- While we benefit from such a variety nity well with great food, hardware, of healthy commercial areas, the housewares, retail shopping, personal Sunset District still needs targeted services and medical and pharma- and focused efforts to attract new ceutical services. Judah Street has businesses, continued support from become a destination for all types the community and city to retain of people with popular eateries, existing businesses, the creation of

Major Commercial Corridors in the Sunset District

chapter four ECONOMIC DEVELOPMENT Photo Credit: Nate Fong Photography www.nafphotos.com the SUNSET DISTRICT BLUEPRINT 85

physical improvements to existing commercial corridors and businesses, and increased cleaning and maintenance in all of our commercial areas. Our office will continue to work with the Office of Economic and Workforce Development (OEWD), the Office of Small Business (OSB), the Planning Department, the Department of Public Works (DPW), our community partners, non-profits and residents to transform our commercial corridors into vibrant and attractive areas. Our office is committed to finding ways to make it easier to start, own and operate a small business in San Francisco. This includes working with our various city departments to streamline permitting processes, fees, and policies so that small businesses can thrive in the Sunset District and throughout San Francisco.

Focus Areas for Business Attraction & Revitalization (see p. 88)

JUDAH

NORIEGA

TARAVAL 86 chapter four ECONOMIC DEVELOPMENT

framework ECONOMIC DEVELOPMENT the SUNSET DISTRICT BLUEPRINT 87

Business Variety, Attraction and Retention: Recruit »» Create policy to discourage property owners from strong anchor businesses; attract businesses that serve leaving commercial spaces vacant for prolonged daily needs of residents; increase variety to promote periods. local shopping and enjoyment of our neighborhood. »» Support legislation or programs to incentivize »» Identify key nodes along commercial corridors for business owners in maintaining the condition of focused business attraction. their storefronts and corridors. »» Recruit anchor businesses to support and attract »» Work with Planning Department to develop other neighborhood-serving businesses. Neighborhood Commercial Design Guidelines that reflect and support the character of the Sunset » » Create inventory of existing businesses and District. develop plan to attract wider variety of businesses currently not available to the community. Storefronts, Sidewalks and Cleanliness: Work with City »» Develop balance of day and night time businesses Departments and existing programs to improve commer- and activities to keep neighborhood vibrant. cial corridor experience for patrons. »» Create incentive programs, such as a Small »» Collaborate with Department of Public Works Business Development Program, to attract small on enforcement of existing city codes to allow for businesses to vacant storefronts. better pedestrian circulation, safety and cleanliness along commercial corridors. Process and Programs: Simplify and streamline process of starting a new business; provide educational »» Work with community members and merchants and financial opportunities to small business owners; to participate in the City’s “Adopt-a-Street” support existing, successful programs. program to promote shared and individual responsibility over street cleanliness. » » Continue to support the City’s Invest in »» Create program for community volunteers to Neighborhoods program to provide focused and assist merchants with façade improvements. customized assistance to meet the needs of Sunset District commercial corridors. »» Work with Department of Public Works to target neighborhood improvements and outreach. »» Support development of small business web portal to streamline the City’s permitting and licensing processes. »» Promote green building practices to help merchants save on energy and business costs. »» Support existing merchants with customer attraction, business promotion, façade improvements, and business improvements and investments. »» Address the financial strain of opening, making improvements to and operating a small business and work with the Office of Economic and Workforce Development and the Office of Small Business to increase accessibility and availability of funding mechanisms as well as explore eligible fee or permit waiver opportunities.

Vibrant Corridors: Identify key nodes to serve as district-wide models; attract visitors and customers to our neighborhood businesses; make infrastructure enhance- framework ments in community to serve all small businesses. »» Support community-building events that involve local businesses and encourage business participa- ECONOMIC DEVELOPMENT tion in neighborhood events and public meetings. »» Collaborate with tourism agencies and major event organizers to promote Sunset District amenities. 88 chapter four ECONOMIC DEVELOPMENT

OUR BLUEPRINT »» Taraval St. 30th–33rd Ave. their own unique personalities and types of businesses; two, some of »» Taraval St. 44th–47th Ave. FOR ECONOMIC these nodes become lost among the housing and do not attract the level DEVELOPMENT Objective 2 of customers to make these busi- Recruit anchor businesses to support nesses as successful. and attract other neighborhood- However, our office has seen some RECRUIT STRONG ANCHOR serving businesses. dramatic changes as a result of the BUSINESSES; ATTRACT establishment of “anchor” type BUSINESSES THAT SERVE The Sunset District has incredibly businesses. For example, Java Beach DAILY NEEDS OF RESIDENTS; long commercial corridors, with Café, which began more than 20 east-west streets approximately two years ago at Judah and La Playa INCREASE VARIETY TO miles in length. And our long busi- Streets, is now a bustling gathering PROMOTE LOCAL SHOPPING ness districts are often broken up by place where friends meet, families extensive residential areas. This has congregate, and the community has AND ENJOYMENT OF OUR a twofold effect: one, the business come to life. Prior to Java Beach NEIGHBORHOOD districts have become nodes with Café’s arrival, the surrounding area

Objective 1 Identify key nodes along commercial corridors for focused business attraction.

Some areas of the Sunset District require significant business attraction and revitalization efforts. Modeling off recently revitalized areas such as Outer Judah and Outer Noriega and well-established business districts such as Irving, our office will focus on the following nodes with the intent of attracting new businesses, creating physical improvements, and building community and stakeholder interest Outerlands and support. Focused efforts along these nodes can include, but are not limited to: façade improvements, improved variety of businesses, better marketing for attracting community-serving business tenants and pedestrian safety improvements. Our office will focus on the following nodes due to the high concentration of commercial storefronts, lack of variety in types of businesses and the number of vacancies in the area. »» Judah St. 27th–28th Ave. »» Judah St. 30th–33rd Ave. »» Noriega St. 19th–25th Ave. »» Taraval St. 19th–22nd Ave. Noriega Produce Other Avenues »» Taraval St. 24th–28th Ave. the SUNSET DISTRICT BLUEPRINT 89 was mostly unattractive to the »» Identify areas in the Sunset The IIN program staff developed community. The same improvement District where there are services neighborhood profiles for each of has taken place at Java Beach Café lacking; our three IIN corridors within the on Sloat, which opened almost seven »» Work with OEWD and OSB to Sunset District: Irving, Noriega years ago. identify small business owners and Taraval Streets. These profiles include a breakdown of the types of Trouble Coffee and Outerlands have looking for space; stores on each corridor. For instance, also helped transform Judah near 46th »» Locate suitable properties for new Taraval Street has 42 eating and Avenue. With existing businesses like businesses in the Sunset District drinking establishments, four animal Other Avenues Food Store, the entire and reach out to property owners; area has sprung to life. Retail shops, hospitals/kennels and three bakeries art galleries and the initiation of a »» Create a dialogue between the as of June 2013. The information new community garden at St. Paul’s City, small businesses and prop- from these neighborhood profiles Church at 43rd Avenue and Judah erty owners to assist with the can better assist us in our efforts to Street have changed the character of streamlined development of a new identify what is most needed in the the area dramatically. business or revitalization of an Sunset District. existing business; and The Pizza Place and Devil’s Teeth We will focus business attraction first Baking Company on Noriega Street »» Work with property owners on in corridors with the most vacan- served as the tipping point for lower incentives to attract new tenants. cies. Taraval has approximately 30 Noriega Street, and the area now vacancies, Irving has about a dozen, attracts families to the Outer Sunset Objective 3 and Noriega has the fewest at only four as of May 2014. Although Judah in droves. Other anchor businesses Create inventory of existing businesses is not designated as an IIN corridor, like Noriega Produce provide a great and develop plan to attract wider we will continue to include Judah variety so families can stay and enjoy variety of businesses currently not the commercial area. These busi- in our business attraction efforts by available to the community. nesses have drawn others to establish identifying services that are lacking stores in the area, and Noriega is in the nodes we have identified. a great example of a successful The City’s Invest in Neighborhoods revitalization in the Sunset District. (IIN) initiative is part of the Mayor’s We received helpful feedback Residents can now get their coffee, go 17-point plan for jobs and economic throughout the Blueprint process on out to have a family dinner, purchase opportunity. The vision of IIN is to what types of community-serving healthy groceries, and even buy pet ensure that neighborhood commercial businesses residents would like to see products, gifts and housewares all in districts thrive economically; are in the Sunset, and we will continue the same day on the same street. safe, resilient, and sustainable; and to perform focused outreach on meet the needs of local residents. IIN this subject through surveys in our Our office would like to see this type aims to organize and share existing commercial corridors in cooperation of positive transformation in other resources and services that are most with OEWD and OSB. This addi- areas of the Sunset District, and needed in each district. tional data will help us determine we will focus on the nodes we have identified as a starting point. New anchor businesses will propel unde- Sunset District Invest in Neighborhoods Corridors rutilized and less active commercial zones into successful areas to serve our community. The Sunset District is also lucky to have a variety of existing, neighborhood-serving businesses along these focus nodes that can propel revitalization efforts and also increase business retention. In order to attract anchor business to these identified nodes, our office will: »» Identify a list of businesses Sunset residents would like to see, including: fitness, clothes, healthy food and grocery, thrift shops, yoga, art and theater, and family

activities like bowling or skating; SF Planning Credit: 90 chapter four ECONOMIC DEVELOPMENT what mixture of businesses will best Our office envisions a well-balanced Objective 5 serve our community’s needs and range of evening activities that are Create incentive programs, such as a would be valuable in attracting new suitable for teenagers, young adults Small Business Development Program, businesses to our neighborhood by and families. to attract small businesses to vacant demonstrating an existing need in the storefronts. community and support for that type These could include: of business. We envision this informa- »» Expanded free movie nights in our New small businesses are limited by tion feeding into a business attraction libraries and community centers; package and campaign to better assist factors including funding or finding »» Game nights at coffee shops or us with our recruitment efforts. a suitable space. Starting a new small businesses; business is a risky endeavor. Many Objective 4 »» Creative workshops for teens at business owners want guaranteed small businesses; foot traffic and will look for a trendy Develop balance of day and night or popular neighborhood. For this time businesses and activities to keep »» Supporting restaurants and reason, the Sunset District does not neighborhood vibrant. businesses that stay open later necessarily draw a large number of in appropriate commercial areas new and unique businesses. We also The Sunset District is often described and; have a large number of vacancies, as a quiet neighborhood. Many busi- »» Supporting music, shows or other some of which have been vacant for nesses close early in the evening and cultural activities at our small more than one year. Property owners restaurants are generally the only businesses. can also have a difficult time finding establishments that remain open into tenants for their spaces. the evening hours. However, we have Our office will explore partner- heard from residents that they would ing with some of our non-profits, Our office is working to partner with like to see a better variety of night schools, parks and small businesses property owners who own empty time businesses in our community. on some of these potential activities. storefronts to reduce vacancies and Restaurants and bars can be great We will also work with our mer- give small businesses an opportunity assets to the community and provide chants associations on developing a to grow their company. This small gathering spaces as well as contrib- monthly evening event in the Sunset business development program can ute to the vitality of our business District modeled after events like provide incentives to small businesses districts. But in addition to great First Fridays in Oakland or Second to locate in the Sunset and grow restaurants and bars, our office would Saturdays in Sacramento. Businesses their business. Tenants that fill a like to bring music, art and more can elect to stay open later and pro- void in the community can give the lively activities to the Sunset District vide food, music or other entertain- corridor a boost. For example, 3 Fish so residents can enjoy being in the ment to the community. Our office Studios relocated their shop from the neighborhood in the evening. hopes to bring more family-friendly Dogpatch neighborhood to the Outer events to the Sunset District that Sunset and transformed a vacant The Sunset District could benefit will attract parents, young adults storefront into a vibrant artistic from a healthy night-time environ- and teenagers to enjoy the Sunset gallery and printmaking shop. ment for the community to engage District in the evenings with the Storefront transformations such as in the neighborhood. A successful added benefit of drawing more people these can make our neighborhoods night-time economy can have the to visit our small businesses. more vibrant. 3 Fish Studios hosts following benefits: »» Provide solutions to public safety problems with additional eyes on the street; »» Develop cultural and community vitality; »» Improve the local economy; and »» Create more opportunities for the production and consumption of art and culture.1

1 Rowe, David; Stevenson, Deborah; Tomsen, Stephen; Bavinton, Nathaniel; and Brass, Dr. Kylie, “The City After Dark: Cultural Planning and Governance of the Night-time 3 Fish Studios – Before 3 Fish Studios – After Economy in Parramatta,” (2008).

the SUNSET DISTRICT BLUEPRINT 91 printmaking workshops and events, »» Consent to sublease the space; and every neighborhood commercial and is committed to community »» If space allows, renting to a group district is different and has unique collaboration. This has been a great of retailers that can share a space. needs, opportunities and challenges, benefit to the Outer Sunset. IIN is focused on 25 neighborhood commercial districts throughout San Our office will choose one or more of SIMPLIFY AND STREAMLINE Francisco. our identified focus nodes to implement a small business development PROCESS OF STARTING A As stated previously, the Sunset program. By choosing an area with NEW BUSINESS; PROVIDE District has three IIN corridors: several vacancies and filling them EDUCATIONAL AND Irving, Noriega and Taraval Streets. simultaneously, we can make a large Staff members from OEWD provide impact in a short amount of time. FINANCIAL OPPORTUNITIES direct assistance to our merchant associations and businesses by Our office will work with landlords TO SMALL BUSINESS deploying resources from various to determine their needs and what OWNERS; SUPPORT city agencies and nonprofits. Services incentives they can provide to include the Small Business Revolving business tenants. We have already EXISTING, SUCCESSFUL Loan Fund, SF Shines, grants and reached out to organizations that PROGRAMS physical improvements such as land- provide business training and support scaping and beautification efforts. As for input on how to best attract new a result, IIN hopes to achieve quanti- businesses to the Sunset District, and Objective 1 fiable economic outcomes, quality of we will also continue our efforts with Continue to support the City’s Invest life and environmental improvements OEWD and OSB. in Neighborhoods program to provide and increased social capital. Program Opening a small business requires a focused and customized assistance elements include: huge commitment of time and money to meet the needs of Sunset District »» Baseline services: Each corridor in addition to permits and paper- commercial corridors. has access to baseline services work. Often times, entrepreneurs including an economic assessment; must pay rent for several months Although much of our attention is dedicated City Hall staff; targeted while waiting for completion of the focused on attracting new businesses business development and financ- City’s permitting process. While it is to the Outer Sunset, business reten- ing resources; and the Jobs Squad, always an uncertain endeavor to open tion is a vital part of the equation. a team of city staff dedicated to any type of new business anywhere, Retaining successful and desirable helping small businesses access our office and our community rec- businesses in our neighborhood is a city services. ognize the value and importance of great way to attract new businesses having strong neighborhood-serving that see existing thriving storefronts. »» Commercial district assessments: small businesses. That is why our For example, some of the Sunset’s The Planning Department and office will work with landlords willing longstanding businesses such as OEWD, with support from to provide tenant incentives for Marnee Thai on Irving (opened in community partners and research small businesses. 1986), Thanh Long on Judah (opened institutions, conducted thorough in 1971), Ristorante Marcello on assessments of each corridor, Tenant incentives for the program including demographic analysis. could include: Taraval (opened in 1978), Ocean Park Motel on 46th Avenue (opened in These can be found at »» Free or reduced rent for a period 1937) and John’s Ocean Beach Cafe www.oewd.org. of time to allow a business to on Sloat (opened in 1979) are some »» Toolkit and customized services: establish itself or complete the great examples of how we can retain Based on results from the com- City’s permitting process; wonderful businesses in our neighbor- mercial district assessments and »» Paying rent on alternating hood and attract new businesses to community input, the City works months during the first few open as well. with community members to months as a new business; identify benchmark goals for each IIN has been a great partner in district. »» Lower base rent for the lease business retention and attraction. period; The IIN initiative is designed to OEWD has been in communication »» Financial assistance with strengthen and revitalize neighbor- with the People of Parkside Sunset improvements to the space; hood commercial districts around (POPS), Outer Sunset Merchants and the City by providing focused, Professional Association (OSMPA), »» Tenant improvement allowance; customized assistance to meet the Outer Noriega Merchants Association »» Shorter or temporary lease specific needs of neighborhood (ONMA), various small business own- periods; commercial corridors. Given that ers, and other community leaders in 92 chapter four ECONOMIC DEVELOPMENT the Sunset to identify needed services One of the most common concerns »» Mapping businesses’ experience and resources the City can bring we hear from small businesses is the with the City from start to finish or better deploy along the Irving, difficulties in navigating the City’s and streamlining the permitting Taraval, and Noriega commercial cor- permitting process to start a new and licensing process; ridors. OEWD staff conduct door-to- business, and the amount of time »» Moving to online forms, eSigna- door outreach and attend merchants it takes for permits to be issued. In tures and ePayment capabilities; meetings to understand the needs 2013, OSB spearheaded an effort to and and desires of the merchants for their create an online business portal in an » particular business districts. effort to address these concerns. The » Ongoing support of business portal maintenance of informa- Business Portal’s goals include: Included below are some accomplish- tion and data. ments of the IIN program: »» Streamline and simplify business interactions within the City, Our office will continue to be involved »» Provided assistance with permit- making it easier to start, stay and and engaged in the implementation ting for new businesses; grow in San Francisco; of the Business Portal project as »» Provided door-to-door outreach we believe this new online system »» Use innovative technologies to to merchants promoting city will better assist small businesses create a great experience for San services; throughout the City. Francisco businesses; »» Provided grants to merchants for » community projects: » Ensure our business owners have Objective 3 the right information at the right Promote green building practices to • POPS – continuation of time; and help merchants save on energy and Movies in McCoppin and elec- business costs. trical upgrades at McCoppin »» Provide reporting to city leader- Square for events; ship and other departments using agreed performance goals and Promoting green businesses provides • ONMA – replacement of 1,000 service delivery standards. benefits to both businesses and our square feet of concrete with community. Businesses can save sidewalk gardens and trees The first phase of this project money by conserving resources, and along Noriega Street between has already begun with License these infrastructure or basic improve- th th th 45 and 47 Avenues; 4 123. License 123 streamlines the ments can promote the health Annual Outer Noriega Street permitting and licensing process and safety of their workers and Festival; and minor façade by aggregating all the city and customers. Using fluorescent lighting improvements; and state forms into one online loca- and Energy Star rated equipment, • OSMPA – grant funding for tion. Entrepreneurs can select their taking water conservation measures, facade improvements on Irving industry and business type, and reducing waste and using less-toxic Street. License 123 will provide all the neces- products are all ways a business can sary forms required for that business become more green and sustainable. » » Partnered with Bay Area Local to get off the ground. License 123 Initiatives Support Corporation organizes over 250 business types in The City has a Green Business (LISC) and ONMA to develop a Program to help San Francisco busi- 19 industries and over 200 forms into formal organizational structure nesses adopt environmental practices one easy to find location. License 123 to better support our small that are sustainable and profitable. can be located at www.license123.com. businesses. The San Francisco Department of Phase 2 of the Business Portal will be Environment (SF Environment) runs Our office is able to work with implemented in 2014 and includes: the program, which is also supported OEWD collaboratively to leverage by the San Francisco Department resources for our community. We look »» A “one-stop” personalized busi- of Public Health (DPH) and the forward to continuing our partner- ness portal with industry-specific ship with OEWD and IIN staff toolkits; in targeting improvements to the »» A “business dashboard” to allow Irving, Noriega and Taraval corridors agencies to track progress and through this program. success; and Objective 2 »» Setting up a procedure for online forms, eSignatures and Support development of small ePayments. business web portal to streamline the City’s permitting and licensing Phase 3 of the Business Portal is not processes. yet scheduled, but includes: the SUNSET DISTRICT BLUEPRINT 93

San Francisco Public Utilities strategically located at these tourist 32nd Avenues. In 2012, five busi- Commission (SFPUC). attractions and at events to encour- nesses at Taraval Street and 41st age visitors to dine and shop in the Avenue received new signs, paint and In order to be recognized as a SF Sunset District. Merchant directories lighting. Most recently, our office Green Business, a business must can also be housed with our tourist implemented major façade upgrades meet environmental standards in agencies such as the San Francisco at Taraval Street and 32nd Avenue. A four areas: waste reduction, water Travel Association. mural depicting Sunset houses and conservation, pollution prevention, Ocean Beach put the finishing touch and energy conservation in addition We have also encouraged businesses on this project, and it has already to being compliant with all federal, to have an online presence through begun to draw more attention to this state and local regulations. websites and social media. Social area. media is a quick and cost-effective The SF Green Business Program way to disseminate information to The San Francisco StreetSmARTS is working primarily with hotels, the community. Information about program pairs merchants with artists restaurants, offices, retailers, den- discounts, special promotions or approved by the San Francisco Arts tists, garment cleaning and catering neighborhood events can be widely Commission. Participating private businesses. Currently, the Sunset distributed via social media. property owners select an artist from District has almost no participation an approved list and work with them in this program. This is partly due Our office will continue to encourage to create an original mural. to stronger outreach efforts in other these types of outreach mechanisms. neighborhoods, which our office In partnering with IIN, other mer- In addition to storefront improve- will correct. Our office will work chants associations like POPS and ments, our office would like to with SF Environment to conduct ONMA can also develop merchant encourage the installation of addi- more targeted outreach along our directories to promote their business tional murals throughout the Sunset commercial corridors so that Sunset corridors. District because they bring numerous District businesses can be designated benefits. Murals help deter graffiti Another program offered by IIN is as SF Green Businesses. We will also on large, blank walls and they also the Small Business Strengthening promote the program through our Program for IIN Corridors. The office and through merchants associa- Small Business Strengthening Taraval Street Façade Improvements tions to generate more interest from Program provides individualized the community. attention to businesses through concentrated and tailored techni- Objective 4 cal assistance to address individual Support existing merchants with cus- needs. Before tomer attraction, business promotion, façade improvements, and business When accepted to the program, busi- improvements and investments. nesses will receive a needs assessment and will attend a 4-hour workshop on setting prices, conducting sales CUSTOMER ATTRACTION AND promotions, increasing the size of BUSINESS PROMOTION each purchase, changing shoppers’ After preferences and ensuring shoppers In the past our office has worked return. Additional services include an with OSMPA on Irving Street individual business plan, one-on-one to develop merchant directories. Noriega Street Façade Improvements consultation, access to improvement Merchant directories in a physical funds (i.e. SF Shines) and continued form can be extremely beneficial, in follow up on progress. Our office will particular to corridors like Irving work with IIN to reach out to retail- Street that are close in proximity to ers in the Sunset District to encour- Golden Gate Park. Golden Gate Park Before age participation in this program. has many of San Francisco’s most popular tourist destinations such as the de Young Museum, the California FAÇADE IMPROVEMENTS Academy of Sciences and the Our office has worked with business Japanese Tea Garden. There are also owners and OEWD on this objective many events in Golden Gate Park, through various façade improvement such as the Hardly Strictly Bluegrass projects. In 2010, façade improve- Concert and the Outside Lands Music ments were made to 11 businesses After st Festival. Merchant directories can be on Noriega Street between 31 and Priority Graphics Credit: 94 chapter four ECONOMIC DEVELOPMENT

Andytown Outdoor Seating

La Playa Park Trouble Coffee

Photo Credit: SF Planning Photo Credit: them through the process from start to finish. Our office will focus these provide a sense of pride and identity opportunities for community mem- efforts in the nodes we have identified for the surrounding neighborhood. bers to connect with each other. previously, and in areas with existing Outdoor seating can be an easy and successful businesses that could make cost-effective way to bring people LANDSCAPING an even bigger impact. out into public areas and contribute Landscaping is another investment to a more vibrant community. Outer we can make to attract custom- Judah is a great example with Java Objective 5 ers to shop and residents to enjoy Beach, Beachside, Trouble Coffee and Address the financial strain of our public spaces. Garden spaces, Outerlands all providing outdoor cus- opening, making improvements including parklets, have been suc- tomer seating. Recently, Andytown to and operating a small business cessful in areas along Judah and Coffee Roasters opened up on Lawton and work with OEWD and OSB to Noriega Streets. ONMA received Street and started providing outdoor increase accessibility and availability seating as well. On any Saturday grant funding in Spring 2014 to plant of funding mechanisms as well as afternoon, even a foggy one, the area trees along Noriega Street between explore eligible fee or permit waiver th th feels alive and full of community 45 and 47 Avenues. The Irving and opportunities. Taraval Streetscape Improvement spirit. Projects will also both add trees and Businesses can apply for permits for Many loan products are available landscaping along their respective café tables and chairs through DPW, to businesses to assist with capital, project areas. We will continue to and it is one of the many ways to operations, merchandising and other support merchants in their goal to activate readily available space. expenses. These types of loans are attract customers, create gathering typically available to existing busi- spaces, and beautify our commercial Our office will encourage all new businesses. Investing and reinvesting in corridors. nesses that we work with in our office a business is a vital part of success. and through IIN to consider outdoor However, one of the biggest hurdles seating if appropriate for their busi- PUBLIC GATHERING SPACE for businesses is getting from the idea ness model. We will also work with to the physical storefront and the We are encouraging more public existing businesses that can benefit costs that are associated with doing gathering spaces so there are more from outdoor seating and guide so. Our office hears time and time again about the financial hardship of opening a new business. Some of the situations that bear the largest bur- den include opening a business in a space that requires a Conditional Use Permit and making costly physical alterations and improvements. These situations often require the owner to make rent payments while their store Devil’s Teeth Bakery is not yet in operation and generating any revenue. the SUNSET DISTRICT BLUEPRINT 95

There is more that we can do as a city ONMA leads the festival and has secured funding for another five years to attract business owners to open made significant strides in funding of MIM, and we are excited to work their new stores in the Sunset District and executing an amazing event that with POPS to make the event better and across San Francisco. Our showcases all our small businesses each year. office will be working with OEWD have to offer. and OSB to explore and promote Our office will continue to support Movies in McCoppin (MIM) is additional programs, including loans these existing events, as well as another annual event that brings and grants, that can be available encourage the development of addi- families out for four Fridays in to start-up businesses. We will also tional community-building activities October to watch free movies in work with various city departments for all to enjoy. McCoppin Square on Taraval at to improve the permitting process so 23rd Avenue. MIM is a great event that small business owners have more for children, teens and adults alike; Objective 2 certainty when it comes to starting a but it also brings together the small new business. Collaborate with tourism agen- business community. Businesses cies and major event organizers to around the park provide coupons promote Sunset District amenities. IDENTIFY KEY NODES and discounts to movie-goers who purchase food and beverages before With major attractions surrounding TO SERVE AS DISTRICT- the movies start. the Sunset District, our commercial WIDE MODELS; ATTRACT This year, the People of Parkside corridors are well-positioned to VISITORS AND CUSTOMERS Sunset (POPS, formerly the Taraval receive tourists and other visitors to TO OUR NEIGHBORHOOD Parkside Merchants Association) will our neighborhood. Golden Gate Park, be taking over the organization and Ocean Beach and the San Francisco BUSINESSES; MAKE execution of this event in coopera- Zoo are all within walking distance INFRASTRUCTURE tion with our office. Our office has from our restaurants and shops. ENHANCEMENTS IN COMMUNITY TO SERVE ALL SMALL BUSINESSES

Objective 1 Support community-building events that involve local businesses and encourage business participation in neighborhood events and public meetings. Outer Noriega Street Fair

COMMUNITY EVENTS The Sunset District already has several community events that bring the neighborhood together with small businesses. The Sunset Community Festival will turn 20 years old this year and is organized by the Sunset District Neighborhood Coalition (SDNC). The Sunset Community Festival brings together the Sunset community including businesses, non profits, government leaders and cultural organizations. The Outer Noriega Street Fair, in its 4th year this year, is an event that has grown to be a vibrant and well-loved Movies in McCoppin event for the Sunset District. The 96 chapter four ECONOMIC DEVELOPMENT

target the City’s resources to assist Opportunities exist to better promote Sunset property owners and particular com- District through tourism materials mercial corridors with higher levels of vacancies. Supervisor Tang sponsored legislation creating a new vacant commercial storefront registry to better assist property owners in locating suitable tenants, and those who are looking to open a small business and are search- ing for appropriate spaces to locate. Through this new registry, additional information is required to be pro- Outdside Lands Website vided to better assist tenants and property owners. For example, the registry must include information on Our office will collaborate with also have a strong Irish heritage with the vacant storefront’s total square OEWD and the San Francisco Travel Irish-owned businesses and an Irish footage and the previous business’ Association to incorporate higher Cultural Center. All of these offerings use. All data collected through this quality information in the materials should be highlighted to the best program would feed into the City’s provided to tourists. Currently, many extent possible through our City’s travel maps exclude the western and tourism agencies and major event vacancy database, which is available southern parts of San Francisco. organizers. to the public at: www.storefrontsf.com. Websites naturally focus on the Our legislation requires that property highly publicized and popular tourist Objective 3 owners register their vacant store- destinations such as Fisherman’s front within 30 days of the vacancy Wharf or Union Square. However, Create policy to discourage property coming on line. After 270 days, the our office would like to publicize owners from leaving commercial property owner must pay a registra- destination restaurants and shops spaces vacant for prolonged periods. tion fee that will allow DBI to track that make the Sunset District unique the building’s compliance with all and worth a visit. Our office introduced legislation this vacant building laws including: secur- year to create a Vacant Commercial Additionally, we have been working ing the property, placing a visible Storefront registry. As of April 2014, with large event promoters to include sign with the phone number of the there are at least 45 buildings that our small businesses in their events. owner or leasing agent, and securing contain vacant comemrcial store- For example, we have requested that liability insurance. Property owners fronts in the Sunset District. events, such as the Outside Lands will be exempt from these provisions Music Festival, include informa- Currently, the City has a Vacant and if they can demonstrate that they are tion about nearby businesses on Abandoned Building Ordinance, making a good faith effort to lease their website to draw customers to which requires property owners their storefront. This could include the area. We will continue to work to register their buildings if they showing that they have hired a with our small businesses and event are entirely vacant. However, the leasing agent to rent their storefront promoters and find creative ways program does not capture informa- or that they already have a tenant to draw visitors out to the Avenues tion on buildings that have vacant in place who is waiting to acquire while they are visiting San Francisco. commercial storefronts on the ground permits from the City. floor with occupied residential units The Sunset District has a mixture above them. of great businesses with unique character that can be promoted IIN staff members have been throughout the tourism industry. Our counting vacancies in the 25 IIN surf community reflects our great- corridors throughout the City. Only est natural asset and contributes to about 4% of those counted vacancies our vibrant business corridors with are included in DBI’s Vacant and several great surf shops and creative Abandoned Building Registry. This surf product manufacturers. With a demonstrates a huge data disparity. large Asian community, we have deli- We need a more accurate inventory cious and affordable food that is well of the City’s vacant commercial Vacant Storefronts on Taraval Street known throughout San Francisco. We storefronts so that we can better the SUNSET DISTRICT BLUEPRINT 97

It is our hope that the vacant com- AWNING FEE WAIVER PROGRAM architects, developers and small mercial storefront registry will provide businesses in proposing projects in a For the last three years, the Small the City with more information on neighborhood. Neighborhood com- Business Month awning fee waiver how we can best assist property own- mercial design guidelines will support program has allowed small businesses the creation of buildings and store- ers and commercial tenants. to receive free permits to replace fronts that reflect the community their storefront awnings and lighting and support vibrant commercial cor- fixtures on storefronts. This year, our Objective 4 ridors. Design standards will include office introduced legislation to make descriptions of neighborhood scale, Support legislation or programs the Small Business Month awning character, façade treatments, lot to incentivize business owners in fee waiver program permanent. Each development patterns, window and maintaining the condition of their May, businesses can receive a free building materials and landscaping. storefronts and corridors. permit to replace their awning or add pedestrian-level lighting. We continue There has been a great turnout at all FAÇADE IMPROVEMENT PROJECTS to work with our merchants associa- of our workshops with the Planning tions and do targeted outreach along Department and have seen that the Façade improvement programs our corridors to create awareness of community is interested in engag- continue to be a great way to make this program. ing with the City on the future of a large impact in a short amount of the Sunset District. Our office will time. The difficulty with this type continue to engage with the Planning of program lies in the upkeep and CORRIDOR CLEANLINESS Department in their process to create maintenance of the improvements. Our office secured funding from Neighborhood Commercial Design In the past, our office has provided the FY2013-2014 and FY2014- Guidelines. assistance to areas that needed façade 2015 budget to provide for weekly facelifts, including along Noriega and steam cleaning along Irving, Judah, Taraval Streets. Enthusiasm, sup- Noriega and Taraval Streets. We have WORK WITH CITY port and involvement from property heard from many residents about DEPARTMENTS AND or business owners are essential to how unsightly conditions along our EXISTING PROGRAMS TO maintaining clean and attractive commercial corridors can serve as storefronts along our commercial deterrents for customers and resi- IMPROVE COMMERCIAL corridors. dents. We hope that by investing our CORRIDOR EXPERIENCE city resources into our neighborhoods In the past, our office, in partner- small businesses and property owners FOR PATRONS ship with OEWD, has spearheaded will also take pride in their neighbor- improvement efforts. However, we hood and work on keeping their areas believe that future programs must clean. Objective 1 attract those who are eager to make Collaborate with Department of Public Our office will continue to develop improvements and are dedicated to Works on enforcement of existing city additional incentives for business the long-term maintenance of their codes to allow for better pedestrian owners to keep storefronts clean and facility. For example, prior to provid- circulation, safety and cleanliness attractive for our community, as ing city funding for facade improve- along commercial corridors. well as continue advocating for city ments, our office would ask that resources to help maintain cleanliness small businesses submit proposals for along our commercial corridors. There are existing City codes requir- storefront improvements, including: ing businesses to maintain their awning re-design or removal; installa- storefronts and sidewalks. They tion of new signs, murals or lighting; Objective 5 include requirements for: keeping landscaping; and outdoor seating. Work with Planning Department to awnings clean and clear of bird develop Neighborhood Commercial droppings; keeping windows unclut- With a larger investment on the tered and transparent; maintaining front end and partnerships with Design Guidelines that reflect and support the character of the Sunset a façade clear of graffiti; and keep- small businesses who care about their ing up sidewalks to make sure they District. neighborhood, we believe that these are clean, uncluttered and safe for improvements will be able to last and pedestrians. make a greater impact on the Sunset The Planning Department has District. recently taken on a project to create Our office will continue to work on citywide design guidelines for com- targeted enforcement of existing city mercial districts throughout San codes, particularly in problem areas Francisco. Design standards guide in our commercial corridors. We want 98 chapter four ECONOMIC DEVELOPMENT to encourage the community to par- »» Graffiti and vandalism; ticipate in this effort with our office »» Illegal dumping problem areas; Supervisor Tang cleaning Irving Street as by submitting photos of problem part of DPW Clean Team 2013 »» Businesses that have excessive areas using the City’s 311 application trash on sidewalks; or by calling 311 for more efficient troubleshooting. Additionally, »» Broken fixtures such as trash reporting issues through 311 allows cans, pay phones, or poles; for better data collection so our city »» Sidewalks that are broken, clut- departments can provide more tar- tered or have excessive gum; geted enforcement. We will continue »» Windows that are cluttered, to work on problem issues such as: opaque, or have excessive signage surpassing the City’s requirements; »» Awnings and alcoves that have experienced excessive wear and tear; and »» Restaurants without trash cans outside their businesses.

Objective 2 Work with community members and corridors are more inviting for com- merchants to participate in the City’s munity members. “Adopt-a-Street” program to promote shared and individual responsibility However, we understand the time over street cleanliness. constraints associated with running a business. This is why our office has identified our neighborhood watch Illegal Dumping It takes a community effort to maintain our neighborhood. DPW has an groups as ideal partners in this effort. “Adopt-A-Street” program, which is San Francisco Safety Awareness for a partnership between the City and Everyone (SF SAFE) helps neighbors its merchants and residents. Under organize watch groups by engaging, this program, neighborhood groups, educating and empowering citizens to merchants and/or residents agree to build safer communities. To create a adopt an area and take responsibil- safe community, we also need to cre- ity for keeping the street, sidewalk ate a clean and cared for community. and storm drain clean. In return, Our office will work with SF SAFE DPW provides free materials includ- groups that are closest to commercial ing brooms, rakes, dustpans, trash corridors to participate in DPW’s bags, compostable leaf bags, graffiti “Adopt-a-Street” program in coop- removal materials and gloves. eration with the small businesses on Cluttered Sidewalk those corridors. Our office will work with our four merchants associations to identify For example, the La Playa SAFE problem areas that would benefit group is a great partner in the com- from participating in the program. munity and has been very involved Active merchants along Irving, with our office. We can partner Judah, Noriega and Taraval Streets with a group such as this to work will be asked to volunteer to adopt with DPW in acquiring clean-up their block to keep it clean for one materials to keep the area around year. Some participants in other La Playa Street clean. There are parts of the City have elected to pool also existing SF SAFE groups near funding together to pay for weekly Noriega and Judah Streets, and we or monthly steam cleaning on their will work towards encouraging the blocks as well. We would be very establishment of more neighborhood Opaque Window supportive of merchants that would watch groups around other merchant take on this responsibility, as clean corridors. the SUNSET DISTRICT BLUEPRINT 99

Objective 3 Supervisor Tang sponsored legislation such as new paint, awning cleaning, to create a permanent awning permit window cleaning, and weeding and/ Create program for community fee waiver program, which takes or planting. We will work to engage volunteers to assist merchants with place in May of each year. There are volunteers and do a one-day or façade improvements. other costs associated with main- weekend cleanup of an entire block. taining a storefront which can be By harnessing volunteer support, we Complaints about deteriorating and prohibitive when trying to run and can make immediate positive changes poorly maintained facades were maintain a small business, including: in our commercial corridors. common throughout our community paint, window-cleaning or replace- outreach process. Across our com- ment, lighting and other fixtures, mercial corridors, there are dirty or signage and design fees, permit fees, Objective 4 fading awnings, windows covered in and more. Work with Department of Public extraneous advertising and posters, Works to target neighborhood chipping paint, and cluttered and In keeping with our goal to involve improvements and outreach. non-transparent storefronts. the community more in improvement efforts, we would like to engage When working with merchants we volunteers to implement a large- San Francisco spends more than $20 have learned that maintaining a scale façade improvement project million per year on graffiti cleanup. storefront can be very costly. The throughout the district. For example, The onus for abatement lies with the permit fee alone just to replace an a program could entail identifying property owner, and it can be difficult awning can be hundreds of dollars, one block that is in need of improve- to keep up with graffiti especially for which does not include the cost ments. With volunteers, we can corner buildings or a building with of the awning itself. That is why implement simple improvements large walls. DPW maintains that

Run Date Graffiti in Private Property - Supervisorial District 4 April 23, 2014

Private Graffiti Service Orders in BOS 4 Locations with most incidents of private graffiti Graffiti Private-Property Map (Nov 2013- April 15, 2014) by source FY09- FY14 thru March (Nov 2013- April 15, 2014) 691 Taraval St : 32nd Ave - 33rd Ave 15 Taraval St : 21st Ave - 22nd Ave 14 Irving St : 20th Ave - 21st Ave 7 Judah St : 25th Ave - 26th Ave 308 7 489 465 Irving St : 21st Ave - 22nd Ave 6 442 Irving St : 22nd Ave - 23rd Ave 6 204 Taraval St : 22nd Ave - 23rd Ave 6 159 325 25th Ave : Irving St - Judah St 5 303 Taraval St : 20th Ave - 21st Ave 5 215 20th Ave : Taraval St - Ulloa St 231 4 383 Irving St : 25th Ave - 26th Ave 4 285 283 130 Judah St : 27th Ave - 28th Ave 4 162 Taraval St : 19th Ave - 20th Ave 4 94 85 Taraval St : 25th Ave - 26th Ave 4 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 Taraval St : 33rd Ave - 34th Ave 4 Irving St : 26th Ave - 27th Ave 3 SourceGroup Judah St : 28th Ave - 29th Ave Internal Public 3 Judah St : 31st Ave - 32nd Ave 3 Sloat Blvd : 45th Ave - 46th Ave 3 Sloat Blvd : 46th Ave - 47th Ave 3 FY 2014 FY 2012 Taraval St : 24th Ave - 25th Ave 3 FY 2013 FY 2011 Taraval St : 26th Ave - 27th Ave 3 19th Ave : Crossover Dr \ Lincoln.. 0 5 10 15 About Tableau maps: www.tableausoftware.com/mapdata

Private Graffiti Monthly Volume (Date Entered; FY11 - FY14 thru March; all sources) Private Graffiti service orders by BOS district and source FY14 (Jul-Mar)

100 2,417 2,389

1,235 1,512 1,354 50 1,161 37 1,044 426 904 628 663 527 1,182 1,035 424 13 258 215 735 290 684 458 468 0 348 239 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 01 02 03 04 05 06 07 08 09 10 11

4/23/14 San Francisco Department of Public Works Bureau of Street Environmental Services DPWStat Disclaimer: DPW does not guarantee the accuracy or completeness of any information provided. Reports are subject to change. If you have any questions and/or suggestions, please contact Alexandra Bidot (415-554-4883; [email protected]). 100 chapter four ECONOMIC DEVELOPMENT rapid removal is the best defense against vandalism. Currently, DPW will paint out graffiti on public property and will notify other agencies and private property owners so they can remove graffiti from their premises. If a property owner has persistent graffiti problems, they can provide photo documentation to DPW. DPW will in turn provide six months of free abatement services to the property owner. Our office will work with DPW to develop multi-lingual outreach materials to notify small businesses and property owners that deal with persistent graffiti. Recently DPW released statistics about graffiti that has occurred on private property in the Sunset District over the last five years. Taraval Street between 32nd and 33rd Avenue was one of the highest locations with reported graffiti. The recent façade improvement project and mural completed in that area will provide a great opportunity for our community to see the results of investment in the area. With the statistics provided by DPW, we will also target outreach in the areas that are most impacted by graffiti, including notifying property owners of DPW’s private property graffiti abatement program. the SUNSET DISTRICT BLUEPRINT 101

TIMELINE FOR IMPLEMENTATION OF ECONOMIC DEVELOPMENT FRAMEWORK

Objective Short (0-2 years) Medium (2-5 years) Long (5+ years)

Business Variety, Attraction and Retention: Recruit strong anchor businesses; attract businesses that serve daily needs of residents; increase variety to promote local shopping and enjoyment of our neighborhood.

Identify key nodes along commercial corridors for focused business attraction. Recruit anchor businesses to support and attract other neighborhood-serving businesses. Create inventory of existing businesses and develop plan to attract wider variety of businesses currently not available to the community.

Develop balance of day and night time businesses and activities to keep neighborhood vibrant.

Create, incentive programs, such as a Small Business Development Program, to attract small businesses to vacant storefronts. Process and Programs: Simplify and streamline process of starting a new business; provide educational and financial opportunities to small business owners; support existing, successful programs. Continue to support the City’s Invest in Neighborhoods program to provide focused and customized assistance to meet the needs of Sunset District commercial corridors. Support development of small business web portal to streamline the City’s permitting and licensing processes. Promote green building practices to help merchants save on energy and business costs. Support existing merchants with customer attraction, business promotion, façade improvements, and business improvements and investments.

Address the financial strain of opening, making improvements to and operating a small business and work with OEWD and OSB to increase accessibility and availability of funding mechanisms as well as explore eligible fee or permit waiver opportunities.

Vibrant Corridors: Identify key nodes to serve as district-wide models; attract visitors and customers to our neighborhood businesses; make infrastructure enhancements in community to serve all small businesses. Support community-building events that involve local businesses and encourage business participation in neighborhood events and public meetings. Collaborate with tourism agencies and major event organizers to promote Sunset District amenities. Create policy to discourage property owners from leaving commercial spaces vacant for prolonged periods. Support legislation or programs to incentivize business owners in maintaining the condition of their storefronts and corridors. Work with Planning Department to develop Neighborhood Commercial Design Guidelines. Storefronts, Sidewalks and Cleanliness: Work with City Departments and existing programs to improve commercial corridor experience for patrons. Collaborate with Department of Public Works on enforcement of existing city codes to allow for better pedestrian circulation, safety and cleanliness along commercial corridors. 102 chapter four ECONOMIC DEVELOPMENT

“Please make sure businesses take care of the storefront and surrounding areas.” the SUNSET DISTRICT BLUEPRINT 103

TIMELINE FOR IMPLEMENTATION OF ECONOMIC DEVELOPMENT FRAMEWORK (CONTINUED)

Objective Short (0-2 years) Medium (2-5 years) Long (5+ years) Work with community members and merchants to participate in the City’s “Adopt-a-Street” program to promote shared and individual responsibility over street cleanliness.

Create program for community volunteers to assist merchants with façade improvements.

Work with Department of Public Works to target neighborhood improvements and outreach. chapter five PUBLIC SAFETY AND EMERGENCY PREPAREDNESS

“With limited resources, organizing fellow citizens to act in concert with the police can help make a safer Sunset. We who live here must make our home a healthier and safer environment.” the SUNSET DISTRICT BLUEPRINT 105

The Sunset District ranks as one of clear of oversized vehicles that elevates the need for Sunset residents the safest districts in the City when block visibility and provide cover for and stakeholder organizations to be we look at crime statistics. The potential threats to public safety. better positioned to respond to and majority of concerns brought to recover from issues such as powerful The City Attorney’s Office provides our attention concern quality-of-life storms, heat waves, severe beach chapter five support with code enforcement issues, such as illegal dumping and erosion and pandemics. Multiple city issues in the area, and coordinates littering. However, keeping the dis- agencies and community partners are efforts between the Building, Health, trict safe and free of crime continues committed to working with District Planning, Public Works, Fire, and PUBLIC SAFETY AND to be a priority for our residents. 4 residents to better prepare for these Police Departments to respond to challenges. They include: Several city departments play vital health, safety, and other public EMERGENCY PREPAREDNESS roles in maintaining public safety nuisance issues thoughout our City’s »» The San Francisco Fire for our residents. The San Francisco neighborhoods. Department (SFFD) which recognized the need for neighbor- Police Department (SFPD)’s Taraval Additionally, the District Attorney’s hood response efforts in the event Police Station, located within the Office has a Neighborhood Prosecutor of an emergency and developed Outer Sunset, manages the largest program, where a neighborhood the San Francisco Neighborhood geographic police district in the City, prosecutor is assigned to each police Emergency Response Team (SF extending east to west from the West station. The assigned prosecutor NERT) program to train residents of Twin Peaks to the Pacific Ocean works with the community to develop and north to south from Lincoln Way public safety strategies to address in the basics of personal prepared- to the county border. Understaffing each neighborhood’s unique chal- ness and how to help each other in makes a noticeable impact on the lenges, including code violations, the event of an emergency. quality of enforcement within the graffiti and auto burglaries. »» The Department of Emergency district, and our office has been a Management (DEM) which has Emergency preparedness is a large staunch advocate for increased hiring emphasized community disaster public safety concern for a district of police officers to meet our city’s preparedness and response. that borders the Pacific Ocean. The Charter mandate of 1,971 full duty DEM created a website called Sunset District, built on sand dunes officers. www.sf72.org which connects in an earthquake-prone city, has a residents to resources that can The San Francisco Municipal majority of attached, wood-frame increase their preparedness. Transportation Agency (SFMTA) houses. This makes our neighbor- has also been a partner in our public hood prone to fire conflagration. »» The Humans Services Agency safety efforts through assistance in In addition, the growing body of (HSA) and the Department of developing a program to keep streets evidence about climate change Public Health (DPH) which are working with service providers to support residents who have been displaced by fires as well as San Francisco Police Districts educate vulnerable residents on how to prevent getting unneces- sarily ill due to viruses and other contagions. »» The City Admininstrator’s Office, which offers two programs that help offset the impact of a wide variety of threats. • The Earthquake Safety Improvement Program (ESIP) is creating programs and resources that support residents and business owners as they strengthen their buildings to perform well during severe seiemic activity. • The Neighborhood Empowerment Network (NEN) is a large cohort of city agencies, nonprofit

the SUNSET DISTRICT BLUEPRINT 107

organizations, foundations, Enforcement will play a major role as neighborhood organizations, we address safety issues in the Sunset private sector businesses and District. Our office will advocate for academic institutions that adequate staffing levels of our law partners with communities to enforcement agencies in order to write Resilience Action Plans conduct targeted enforcement of our that offer a roadmap to being most prevalent public safety issues. truly disaster resilient at the From graffiti to human trafficking, individual, organizational and we will continue to monitor and work neighborhood levels. to eradicate these problems in our district. Having knowledgeable and trained citizenry is an immense asset in Our office will focus on developing a the event of an emergency. Taking comprehensive disaster management proactive steps now will reduce plan that is specific to our district. the potential for loss of life, injury Together with residents, community and economic damage after a crisis based organizations and govern- situation. ment agencies, we will work to best prepare our residents for emergency The Sunset District is a safe neigh- situations. borhood that has not seen spikes in violent crime or had any major All of these efforts will require disasters in recent years. To maintain coordination among various agen- and improve our position as a safe cies, community organizations and neighborhood, however, we need to residents. Our office will support engage in preparation and planning the development and maintenance now to ensure a strong and secure of neighborhood watch groups and district for the future. Through neighborhood emergency response efforts ranging from creating a first teams, and we will continue to of its kind district-wide emergency identify ways to improve and plan to advocate for adequate law promote public safety in our com- enforcement staffing levels – a strong munity. All of these improvements foundation will produce a safety net together will provide residents with to protect the citizens of the Sunset the resources and support to create a District and support the well-being crime-resistent and disaster-resilient of the community. community. We will continue to support the public safety and emergency preparedness of our residents through proactive planning and preparation.

SF NERT (Neighborhood Emergency Response Team) Training Sessions Taraval Police Station 108 chapter five PUBLIC SAFETY AND EMERGENCY PREPAREDNESS

framework PUBLIC SAFETY AND EMERGENCY PREPAREDNESS

Cistern under Construction in Sunset District the SUNSET DISTRICT BLUEPRINT 109

Disaster Management Plan: Develop comprehensive, »» Promote transparency of relevant data, including district-specific disaster management plan for the Sunset crime statistics and trends, and enhance commu- District. nication of potential safety concerns.

»» Develop program to create neighborhood stock- Enforcement: Continue to monitor public safety issues framework piles of food, water, medical and survival supplies. in the Sunset District and conduct targeted enforcement. »» Develop district-wide emergency communication »» Continue advocacy efforts for adequate staffing plan that accommodates all communities, includ- within Police and Fire Departments. PUBLIC SAFETY AND ing seniors, disabled and non-English speaking individuals. »» In partnership with SF Safety Awareness for Everyone (SF SAFE), encourage and facilitate the EMERGENCY PREPAREDNESS »» Provide training and incentives for residents to development of neighborhood watch groups and make emergency preparation improvements. support existing ones. »» Identify centralized areas, both physical and »» Continue advocacy efforts for additional foot online, to provide resources and information in patrol officers along our commercial corridors. the event of an emergency. »» Continue working with Taraval Police Station on »» In partnership with the San Francisco focused enforcement in high-complaint areas. Neighborhood Emergency Response Team (SF NERT), develop program to establish neighborhood emergency groups to facilitate an effective coordinated response in the event of an emergency.

Infrastructure: Evaluate and improve infrastructure to strengthen the quality of public safety and emergency response capabilities in the Sunset District. »» Support repairs and improvements to critical infrastructure that will allow San Francisco to quickly respond to and rebuild from a major earthquake or disaster. »» Advocate for funding to expand the Portable Water Supply System (PWSS) in the Sunset District. »» Work with the San Francisco Public Utilities Commission and PG&E to improve street lighting conditions in key areas. »» Continue working with City Departments to ensure visibility along densely vegetated areas, including the Great Highway, Lincoln Way and Sunset Boulevard.

Education and Outreach: Provide and promote educational opportunities on public safety and emergency preparedness for all residents. »» In partnership with the San Francisco Neighborhood Emergency Response Team (SF NERT), incorporate emergency preparedness training at neighborhood schools. »» Work with Taraval Police Station, SF Safety Awareness for Everyone (SF SAFE), and San Francisco Neighborhood Emergency Response Team (SF NERT) to provide additional workshops on public safety and emergency preparedness topics. 110 chapter five PUBLIC SAFETY AND EMERGENCY PREPAREDNESS

OUR BLUEPRINT working with the Bayview and the they provide an alternative source of Diamond Heights communities to supplies in case homes are damaged. FOR PUBLIC SAFETY draft and implement Resilience In addition, centralizing supplies into Action Plans that offer a customized, neighborhood caches that are com- AND EMERGENCY culturally competent framework munally stocked would encourage for neighborhoods to follow as they PREPAREDNESS community engagement, interaction prepare to respond and recover from and sustainability. Beyond resident threats ranging from multi-unit cooperation, neighborhood small house fires, to earthquakes. As DEVELOP COMPREHENSIVE, businesses and nonprofit entities part of developing neighborhood could act as suppliers or serve as the DISTRICT-SPECIFIC DISASTER Resilience Action Plans key NEN location for storing these caches. MANAGEMENT PLAN FOR THE partners include the San Francisco Working with our district merchants, SUNSET DISTRICT Community Agencies Responding our office can also assist in taking to Disaster (SFCARD), DPH, inventory of the available resources HSA, DEM, Office of Economic in our community following a According to the United States and Workforce Development disaster. Geological Survey (U.S.G.S.), there (OEWD), San Francisco Public is a 63% chance that a major earth- Utilities Commission (SFPUC), San Similar emergency supply caches quake will strike the Bay Area in the Francisco Municipal Transportation have been implemented in cities next 30 years. The Hayward Fault, Agency (SFMTA), Department of such as Berkeley, which maintains dubbed “the single most danger- Environment (SFEnvironment), a minimum neighborhood staffing ous fault in the Bay Area” by the Pacific Gas & Electric (PG&E), level for each cache. Initially, the U.S.G.S., is only nine miles from AT&T, Nextdoor and more. Berkeley Community Emergency downtown San Francisco.1 Coupled Supply Program purchased eight with threats of tsunamis, droughts, Our office is working on development large caches and located them in or even terrorism, and other of a Sunset Resilient Action Plan public and community buildings.2 To natural and man-made disasters, it is that will incorporate the following date, Berkeley has awarded 87 caches imperative for a major city like San objectives identified by the commu- of disaster response equipment to Francisco to make disaster prepared- nity during the Blueprint Process: neighborhoods, congregations and ness a priority. Our ability to recover community groups that have under- quickly and efficiently from a major Objective 1 taken disaster readiness activities. disaster – whether man-made or Develop program to create neigh- Applicant groups to the program natural – will be dependent on our borhood stockpiles of food, water, must fulfill several criteria including community’s knowledge and skills in medical and survival supplies. demonstrating group organization disaster preparation and response. and sustainability, satisfying a Developing a comprehensive, district- majority of the steps to becoming specific disaster management plan In the event of a disaster, govern- a disaster resistant neighborhood, will help ensure the Sunset District is ment resources such as personnel have at least eight people trained in prepared, resilient and able to recover and supplies may not be available emergency preparation topics, and in the face of potential tragedy. to neighborhoods for several days due to road closures and resource sign a letter of understanding with The Neighborhood Empowerment allocation to severely-hit areas, the City.3 Upon fulfillment of these Network (NEN) partners with among other reasons. It is important requirements, Berkeley provides each neighborhoods across the City as that each neighborhood is prepared group with a container filled with they work to become more resilient. and resilient in times of disaster initial supplies, including: a 50-per- True resilience in times of stress so recovery can take place quickly. son medical kit, 5000 watt genera- is not only about kits and first aid Although it is essential for residents tor, 10x10 dome canopy, portable training, it is about building strong to be individually prepared with their radios, hard hats, gloves, an axe, fire relationships across all sectors in own supplies, having a neighborhood extinguishers, fire hose and pails. In order to make the smart invest- stockpile program with food, water, addition to providing equipment and ments today that will mitigate the medical and survival supplies can supplies, the program’s primary aim impact of a stress event. Disaster also be beneficial for several reasons: planning ensures we will come there will be an increased aggregate 2 City of Berkeley Office of Emergency together after an event and recover amount of supplies made available Services website: http://www.cityofberkeley.info/ as quick as possible. The NEN is to the neighborhood; there is an ContentDisplay.aspx?id=3920 3 https://www.cityofberkeley.info/upload- increased likelihood that supplies edFiles/Fire/Level_3_-_General/2013%20 1 SFFD Portable Water Supply System will be updated and replenished Community%20Emergency%20Supply%20 Expansion Project, page 9. through a structured program; and Program%20Application.pdf the SUNSET DISTRICT BLUEPRINT 111

residents receive valuable and up-to- date information, as well as connect with family members and other residents who may be able to provide assistance? A communication plan informing residents of the various ways to disseminate and receive information during an emergency is a basic and important step in disaster preparedness. For example, San Francisco offers services through AlertSF, a text-based notification system that can alert or warn those registered about disasters through text messages and email accounts. Registration is free, but the system is not widely known or used. Registered users can also tailor the alerts they receive to their particular geographic area such as their neighborhood, the entire city or even the whole Bay Area. Our disaster plan for the Sunset will contain a communication plan that includes phone trees, e-mail lists and neighborhood contacts available at a central access point for residents. We encourage our various neighborhoods to have a family/neighborhood communication plan in place tailored to their area, and have these plans housed at locations such as the neighborhood police station, the public library, or even local businesses. An excellent group communication plan is to foster awareness and provide saving commodities in the event of would also contain information on residents with a goal to achieve a a disaster. special needs and survival skills that minimum level of readiness. residents may have. In addition, Objective 2 communities should be supplied with With limitations to funding, our adequate communication equipment office will consider alternatives for Develop district-wide emergency com- such as radios and the training to use the short term. This could include munication plan that accommodates them. Along with contact informa- working with DEM to identify all communities, including seniors, tion, a pre-set communication plan the Sunset District as a Federal disabled and non-English speaking will allow residents and city agen- Emergency Management Agency individuals. cies like DPH and HSA to identify (FEMA) Point of Distribution (POD). PODs are centralized loca- A communication plan for emergency tions identified at the discretion of situations generally includes two a Local Emergency Management aspects: 1) receiving and disseminat- Agency (such as DEM) where the ing information from city agencies to public can access life sustaining residents during an emergency, and resources following an emergency, 2) allowing residents to communicate such as food and water. Having with each other. Many residents have the Sunset District designated as a expressed concerns about commu- FEMA POD will assist in ensuring nication following an emergency. In the community has access to life the event of an emergency, how will 112 chapter five PUBLIC SAFETY AND EMERGENCY PREPAREDNESS

Berkeley Community Emergency Supplies FEMA PODs NERT neighbors who many be especially vulnerable during an emergency – such as seniors or those with physical disabilities.

Objective 3 Provide training and incentives for residents to make emergency preparation improvements.

The more residents who know how to help themselves and their loved ones prepare for and respond to a disaster, NERT training class in the Sunset District the more resilient our community will be during our recovery. basic first aid, safe search-and-rescue, in basic emergency skills to alleviate San Francisco has been a leader and organizing volunteers. the potential damage of a natural or in providing emergency prepared- man-made disaster. However, recruit- SFPD has also developed a vol- ness training to residents through ment and retention in these valuable unteer citizen disaster prepared- programs such as the SFFD’s programs remain an obstacle. In a ness program, the Auxiliary Law Neighborhood Emergency Response time of overcommitted citizenry, Enforcement Response Team Team (SF NERT). A community- devoting 20 hours and beyond to the (ALERT).4 ALERT recruits, trains, based training program dedicated basic program and advanced training credentials and uniforms volunteers to a neighbor-helping-neighbor may not seem worthwhile to residents to assist law enforcement in the event approach, SF NERT has been who do not see the need without an of a natural or manmade disaster. instrumental in creating a network immediate threat. Approximately Modeled after SF NERT, volunteers of knowledgeable Sunset District 2,517 Sunset District residents have are trained in such tasks as: traffic residents trained in emergency received SF NERT training since its control, business and residential foot preparedness techniques. Individuals, inception. Recognizing the impor- patrol, reporting criminal activity, neighborhood groups and com- tance of addressing personal emer- working with SF NERT to provide munity-based organizations in the gency preparedness, our office hosted well-being checks, assisting with district have learned the basics of an inaugural personal preparedness medical aid, assisting Animal Care personal preparedness and preven- workshop in April 2014, and we plan and Control in handling pets, secur- tion, including hands-on disaster to offer this workshop every year. It ing resource locations, and delivering skills. is our hope that this introductory logistical supplies. ALERT members course will encourage district resi- SF NERT has trained more than also direct individuals to mass dents to become self-sufficient in a 17,000 San Franciscans on emergency casualty and shelter locations, assist major disaster situation. and disaster response since its incep- at reunification centers, and provide tion in 1990. A typical SF NERT support at schools for reunification. In addition to enrolling new residents Training Program consists of six free into the program, our office will also It is our goal to develop multi-func- classes covering how-to topics includ- actively work to retain SF NERT tional teams that are cross-trained ing: turning off utilities, controlling participants. Although 2,089 Sunset small fires, triaging victims with 4 www.sanfranciscopolice.org/alert District residents remain on the the SUNSET DISTRICT BLUEPRINT 113

active list, only 326 residents have resources is the best strategy for the the needs of residents during times of up to date certification. Taking steps Sunset. stress in the event that government as simple as reminding residents to is unable to scale up distribution Virtual “Hubs”—The City has been attend renewal trainings will help in a timely manner. Neighborhood making a wide range of investments keep residents current. Support Centers can be pre-deployed to address this important need. In in private residences as well as at In addition to providing training the “virtual” category, the City and businesses, nonprofits and fait-based opportunities, providing financial other nonprofit organizations have organizations. incentives to make emergency created a wide variety of websites preparation improvements will that provide valuable preparedness Centralized physical sites in the also increase the likelihood that resources as well as connect residents Sunset District could have a more these improvements will be made. to mission critical data following impactful role than simply informa- Residents should consider a wide an event. The most recent addition tion and resource coordination. A range of improvements, such as bolt- is DEM’s website www.SF72.org central site would allow residents to ing down foundations, strengthening which assists residents in preparing access additional resources, such as sheer walls and strapping appliances themselves and their families with accessing neighborhood caches and to the wall. These actions, while 72 hours worth of supplies including information. However, it could also expensive in some cases, can end food, water, prescriptions and basic house a central registry of vulner- up saving lives in the event of an tools. The website will also provide able residents, such as those who emergency. Our office will explore updates during an actual emergency. are isolated, homebound, disabled, opportunities for financial assistance Hosting a centralized site, such as or monolingual, ensuring that all for residents to take simple precau- through the Board of Supervisor’s vulnerable residents are accounted for and taken care of during an emer- tions that would benefit their families webpage, will allow residents to gency. It would also provide depart- and the entire district in a recovery connect to the numerous resources ments such as DPH and HSA with situation. that are offered by government agencies. In addition, a website housing a location at which to convene when centralized information could also distributing resources to vulnerable Objective 4 include access to the phone tree/email populations. Identify centralized areas, both physi- list, locations of neighborhood cache The physical site should be safe, cal and online, to provide resources supplies, and other District-specific away from overhead wires and and information in the event of an resources addressed above. other hazards, and accessible. The emergency. Physical “Hubs” or “Neighborhood California Academy of Sciences, for Support Centers”—The City example, has been working towards The ability to secure information and Administrator’s Office, through establishing itself as an emergency resources in the immediate aftermath its NEN program, has been work- strategy/communication center which of a disaster can be the difference ing with experts and communities will include Districts 1, 4, and 5. between life and death for residents, over the last few years to craft a especially the most vulnerable. An sustainable and culturally compe- approach to addressing this chal- tent neighborhood level solution lenge is the concept of creating both to meeting the immediate needs of physical and online “hubs” that can local residents in times of stress. The act as one stop shops for residents resulting program, the Neighborhood and organizations seeking informa- Support Center, is a hyper local tion and resources when they need it problem solving platform that most. Our office believes that having coordinates the action, and resouces, a blended approach of both types of of local stakeholders in order to meet 114 chapter five PUBLIC SAFETY AND EMERGENCY PREPAREDNESS

Objective 5 similar strategies such as SF SAFE’s a disaster. Cisterns are underground “Mapping Your Block” project. SF water storage tanks that provide In partnership with SF NERT, develop SAFE requires Neighborhood Watch SFFD an emergency source of programs to establish neighborhood groups to create a block map of water for firefighting and the abil- emergency groups to facilitate an residents’ information and resources ity to establish a fire break. There effective coordinated response in the available in order to be eligibile are 172 underground cisterns cur- event of an emergency. for Neighborhood Watch signs. rently in San Francisco. However, Neighborhood emergency groups they are largely located in the The Sunset District needs groups can create similar maps to identify Northeast quadrant of the City. The that are dedicated to developing disaster preparedness resources in Earthquake Safety and Emergency emergency preparedness plans for their area. Response (ESER) Bond passed focused areas within the neighbor- by voters in 2010 provided $36.6 Although groups will not likely get hood. Similar to the SF Safety million to fund approximately 30 full participation from everyone in Awareness For Everyone (SF SAFE) new cisterns in the City. Six of the their group boundaries, even a small program where residents initiate 30 cisterns are located in the Sunset amount of dedicated members will- and organize throughout the City to District. The SFPUC began construc- ing to provide leadership will create serve as neighborhood watch groups, tion on these cisterns in 2013 and a positive impact in the event of an designated neighborhood emergency they will be completed in October emergency. Neighbors will be depend- groups could provide immediate and 2014. ongoing organization and support. ing on each other during a disaster SF NERT and SF SAFE have event. Having a structure in place Selected Cistern Sites in District 4 recognized this need and recently will allow residents to more easily » began a Block Captain program. engage in recovery efforts. » 37th Ave. and Lawton (complete) With the success of neighborhood »» 37th Ave. and Ortega (complete) watch groups in the Sunset District, »» 37th Ave. and Rivera (complete) expanding this community group EVALUATE AND IMPROVE system to neighborhood emergency INFRASTRUCTURE TO »» 36th Ave. and Wawona (complete) preparedness would be a natural STRENGTHEN THE QUALITY »» 35th Ave. and Irving (completion extension of these existing programs. by June 2014) OF PUBLIC SAFETY AND Similar to SF SAFE neighborhood »» 37th Ave. and Ulloa (completion watch groups, a neighborhood EMERGENCY RESPONSE by Sept 2014) emergency group can define its own CAPABILITIES IN THE Once complete, these cisterns com- boundaries – ranging from an apart- SUNSET DISTRICT ment building to a multiple-block bined will provide a critical line of group. In addition, organized groups defense for west side residents in the could work on recruiting vulner- event of a fire emergency. Objective 1 able residents such as low-income, As part of the second ESER Bond, non-English speaking, and disabled Support repairs and improvements before voters in November 2014, the residents. Further, an organized to critical infrastructure that will allow SFPUC is also exploring ways to group can better assess the skills and San Francisco to quickly respond to enhance aging pipelines and allow capabilities of its members, such as and rebuild from a major earthquake them to serve a dual purpose – both identifying those who have medical or disaster. to address fire suppression and for training. Organized groups can also potable water. We will continue to better engage and incorporate the In the aftermath of a disaster, a participation of apartment com- strong and resilient infrastructure is plexes, churches, schools, community critical in determining how a commu- based organizations and neighbor- nity will respond and recover. Much hood groups, such as merchant of the City’s infrastructure is aging associations. and outdated, and requires extensive maintenance, repair or improve- Existing neighborhood watch ments. Priority must be placed on groups can serve as a foundation for infrastructure that will be vital in the establishing neighborhood emer- event of an emergency. gency groups. They can help with identifying emerging and potential Emergency Firefighting Water System: leaders within already active neigh- The Sunset District has limited borhood watch group members. In options for water sources if the main Sunset District cisterns under construction addition, they can help implement water supply system is damaged after the SUNSET DISTRICT BLUEPRINT 115

For example, the City could allow residential and commercial buildings to be rebuilt through an expedited process following disasters. Instead of waiting for a disaster to occur, we can work on legislation now that would create a post-disaster rebuilding program. Cities like Berkeley have considered a “rebuild by right” program such as this, but we would need to define the standards and process and conduct significant outreach to implement. Proactive thinking and legislation needs to occur in order to address when, not if, a disaster occurs.

Objective 2 Stormwater System Map Advocate for funding to expand the Portable Water Supply System (PWSS) in the Sunset District.

Adequate water supply during emergencies and disaster recovery is an extremely important tool in mitigating and preventing devastating consequences such as loss of life and economic damage. Oftentimes, it is the conflagaration of several smaller fires coming together to create a large fire after a disaster that destroys city blocks as opposed to the disaster itself. The spread of fire following an earthquake in a modern urban setting is typically responsible for as much as 75% of the total dollar loss that results.5 It advocate that this critical infrastruc- addition of permeable surfaces to the is estimated that approximately 100 ture is upgraded and that these pipes neighborhood takes pressure off the fires would result from a 7.9 earth- are connected to emergency water combined sewer system and recharges quake, and the Fire Department’s sources such as the Sunset Reservoir our underground aquifer. We must current 42 fire engines would be and Lake Merced. continue our efforts in partnership with the SFPUC to create additonal Stormwater System: San Francisco has permeable surfaces throughout our an aging combined sewer system that district. manages both sewer and stormwater. The City needs to rehabilitate Buildings: After a disaster, it is its stormwater system to reduce important to rebuild quickly and local flooding possibilities during a efficiently in order for residents to major storm. Our office has taken return to their homes, return to a proactive approach to managing their jobs and help our communities stormwater by creating the Front recover. Streamlining the permitting Yard Ambassadors Program. This process to speed up the rehabilitation program incentivizes residents to and rebuilding of residential and replace non-porous concrete in their commercial structures following a Front Yard Ambassadors Program front yards with landscaping. The disaster will be extremely important. 5 Fire Commission Resolution 2010, page 1. 116 chapter five PUBLIC SAFETY AND EMERGENCY PREPAREDNESS

Oceanside Treatment Plant stretched in a major disaster. With the high number of wood frame buildings in the Sunset District, the neighborhood is particularly vulnerable to multiple conflagrations Constructions of cisterns along Sunset Boulevard following a major earthquake. The will be complete in 2014. Outer Sunset District is especially vulnerable to destruction by fire following a major earthquake, which would constitute a loss of billions of dollars of real property can also be used to transmit potable and its removal from the tax rolls.6 water during emergencies. Unprotected by the Auxiliary Water Supply System (AWSS), which does Through the ESER bond measure not exist west of 19th Avenue in the passed by voters in 2010, the City Sunset District and west of 12th was able to construct six cisterns in Avenue in the Richmond District, the Sunset District. These under- the Sunset District has historically ground cisterns have a total storage suffered from a lack of infrastructure capacity of about 11 million gallons for fire suppression. of water from which firefighters can draft. Generally, only one rig can In addition to stationary water hook up to these cisterns at a time. supply sources, such as cisterns, it is With PWSS, firefighters can run off important that we have portable fire 5-inch-diameter hoses that enable fighting capabilities above ground firefighters to draw water from the to the Sunset District and through- to more adequately combat fires cisterns and deliver it at high pres- out the City. spread across larger areas. One sure across large distances more such above-ground system, called efficiently. the Portable Water Supply System Objective 3 (PWSS), is designed to expand the This portable system of hoses and Work with SFPUC and PG&E to reach of water contained within hydrants, coupled with the fireboat, improve street lighting conditions cisterns underground. The PWSS is what helped to save the Marina in key areas. was designed and built in the early District following the Loma Prieta 1980s to provide an above ground earthquake. More recently, in March To create and maintain a sense of water supply system for fighting 2014, the PWSS played an instru- security and safety in the Sunset fires in case a disaster event ruptured mental role in combating a five-alarm District, visibility at night is domestic water mains. PWSS is an fire that consumed an apartment extremely important for residents. amalgamation of large diameter building under construction in Lighting helps with pedestrian Mission Bay. hoses, portable hydrants, pressure visibility, promotes the walkability regulating valves, and trucks or trail- Given the vulnerability of the Sunset of the neighborhood and reduces ers for transportation. It is a highly District to a major fire and the lack the opportunity for opportunistic mobile regional water resource that of water resources, our office is com- crimes like break-ins, vandalism and 6 SFFD Portable Water Supply System Expan- mitted to advocating for local, state burglary from occurring. Poor street sion Project Proposal, page 9. and federal funding to expand PWSS lighting conditions, on the other the SUNSET DISTRICT BLUEPRINT 117

hand, increase feelings of uneasi- ness, isolation and fear of being threatened. Unfortunately, there are intersections and areas of the Sunset District where street lights have not been maintained or need to be installed for adequate coverage, such as around the Sunset Reservoir and along Sunset Boulevard. A majority of San Francisco street lights are either owned and maintained by the SFPUC or PG&E. As of 2012, the SFPUC was responsible for 25,509 street lights and PG&E owned and maintained 19.7 In the Sunset District, 90% of the street- Sunset Blvd. multi-use path lights are owned and maintained by PG&E.8 Since the SFPUC previously recommended not to purchase through the 311 call center. A strong Highway, Lincoln Way and Sunset street lights owned by PG&E due to partnership will ensure that our Boulevard are properly maintained to tremendous capital liability (esti- neighborhood stays well lit and safe increase visibility. As a district that mated in 2012 at $42,000,000), our for our residents to walk, take transit is bordered by Ocean Beach, Golden office will collaborate directly with or park their cars at all times of day Gate Park, and intersected by Sunset PG&E to improve street lighting and night. Boulevard, landscape maintenance conditions in key areas. For instance, has been a recurring issue. We will connecting PG&E with 311’s continue to work on maintaining database which tracks streetlight Objective 4 a balance between supporting the complaints will allow the company Continue working with City natural beauty of the area, as well as to instantly receive complaints about Departments to ensure visibility along improving public safety by increasing broken or inoperable streetlights. As densely vegetated areas, including the visibility between these densely of March 2014, the City received 273 the Great Highway, Lincoln Way and vegetated areas. complaints regarding street lights Sunset Boulevard. In addition to assistance from our 7 SFPUC Memo: “Response to Commissioner city departments, our office will Vietor’s Question QST – 02.24.11.01 – Should Our office will continue to work continue to work with community the City Own or Sell its Street Lights?”, page closely with the Department of groups and residents to organize 2. Public Works (DPW) and the 8 SFPUC Memo: “Response to Commissioner volunteer clean-up and maintenance Vietor’s Question QST – 02.24.11.01 – Should Recreation and Park Department events. the City Own or Sell its Street Lights?”, page (RPD) to ensure densely vegetated 12. areas such as the lower Great 118 chapter five PUBLIC SAFETY AND EMERGENCY PREPAREDNESS

PROVIDE AND PROMOTE between the Taraval Police Station on public safety and emergency in the Sunset District and the Minnie preparedness issues. EDUCATIONAL OPPORTUNITIES and Lovie Ward Recreation Center in In addition, a neighborhood “health the Excelsior. During these meetings, ON PUBLIC SAFETY AND and safety” fair could provide an featured speakers have been invited annual event to engage the com- EMERGENCY PREPAREDNESS to attend and share with residents munity. Working with community FOR ALL RESIDENTS information on relevant public safety partners such as churches and schools topics, such as on preventing identity will also help with outreach efforts theft or avoiding scams. Objective 1 to disseminate information on public SF NERT workshops range from safety and emergency preparedness In partnership with SF NERT, incorpo- classes on using fire extinguishers to topics. rate emergency preparedness training more complex lessons on how to pro- Finally, effective public information at neighborhood schools. vide first aid. We believe these clinics shared through social media chan- can incorporate education on more nels and marketing campaigns can It is important that we educate district-specific issues, such as fire educate a large audience with little students early on about disaster safety for homes that are attached as overhead or time. These are all efforts preparedness. Every year, students in the Sunset District. that our office will pursue to facili- across San Francisco participate tate the dissemination of information in “The Great Shakeout” to com- SF SAFE is a community crime to our residents on public safety and memorate the anniversary of the prevention and public safety program that works in cooperation with the emergency preparedness. 1989 Loma Prieta Earthquake and SFPD and other city agencies to increase student awareness about engage, educate and empower San earthquake preparedness. The event Franciscans to build safer neighbor- Objective 3 is jointly hosted by the San Francisco hoods through the provision of Promote transparency of relevant Unifed School District (SFUSD), education and services. Established data, including crime statistics and DEM, ShakeOut California, and law in 1976 as a project of the SFPD, SF trends, and enhance communication enforcement. Teaching events and SAFE became a nonprofit organiza- of potential safety concerns. programs such as these should be tion in 1980. SF SAFE provides expanded beyond earthquake prepa- personal safety, home security and Residents have expressed a desire ration to basic disaster preparedness business security presentations for to receive up-to-date information in partnership with SF NERT. children, youth, adults, the elderly about crime in the Sunset District. For example, the Sunset District has and merchants. Several neighbor- Fortunately, the digital age has two high schools – Abraham Lincoln hoods throughout the Sunset District provided enhanced tools to collect, High School and St. Ignatius College have already established their own report and disseminate data. In 2009, Preparatory – both of which have neighborhood watch groups and SFPD adopted the CompStat police Red Cross clubs as part of their stu- have benefitted from the program management accountability system dent organizations. We look forward by receiving community safety tips which allows officers to better under- to working with these existing groups and neighborhood planning ideas. stand crime trends in their areas. and resources within the school com- We encourage even more residents to Primarily used to track and deploy munity to ensure that students are form their own neighborhood watch resources to significantly reduce educated and trained on emergency groups to continue their engagement violent crimes, CompStat’s data also preparedness and response.

Objective 2 Work with Taraval Police Station, SF SAFE and SF NERT to provide additional workshops on public safety and emergency preparedness topics.

Continued education on public safety and emergency preparedness topics will ensure that residents stay informed, knowledgeable and skilled. The Taraval Police Station hosts Supervisor Tang at Sunset Elementary School for earthquake drill a monthly Captain’s Meeting split the SUNSET DISTRICT BLUEPRINT 119

for instantaneous alerts and information-sharing through an online bulletin board. Our office will continue to share these resources with residents so they can access helpful data and report neighborhood safety concerns in an effective manner.

CONTINUE TO MONITOR PUBLIC SAFETY ISSUES IN THE SUNSET DISTRICT AND CONDUCT TARGETED

Online Crime Mapping Resource ENFORCEMENT

Objective 1 Continue advocacy efforts for adequate staffing within Police and Fire Departments.

According to the U.S. Department of Justice’s Bureau of Justice Statistics, violent crimes that went unreported because the victim believed the police would not or could not do anything to help doubled from 10% in 1994 to 20% in 2010.9 Oftentimes, police are not able to assist immediately due to staffing issues and must prioritize the most severe threats to public safety. allows residents to see what the most Crime data is extracted on a regular Unfortunately, with an increase important public safety issues are basis from SFPD’s records system in retirements, the SFPD has had in their police district. In addition, so that the information is the most trouble meeting City Charter man- police stations are now encouraging current available. dated staffing levels. victims of non-serious or violent Using 311 to report non-serious or Recognizing the potential threat to crimes to electronically file police violent crimes will also allow the public safety, Mayor Edwin M. Lee reports. We encourage residents to City to track relevant quality-of-life announced a long-term staffing plan become familiar with this database crimes and cases. 311 provides a in 2012 for SFPD and SFFD. The by visiting: www.sanfranciscopolice. comprehensive complaint-tracking SFPD is now on a six-year hiring org/index.aspx?page=774 or www. system that takes into account issues plan to ensure that it meets the City sf-police.org and click on “Reports.” such as abandoned vehicles, damaged Charter mandated level of 1,971 full duty officers. To accomplish this by The Taraval Police Station also hosts property, graffiti on both public and June 2018, SFPD has thus far held a website at http://www.taraval.org/ private property, and illegal postings. six Police Academy classes and hired that provides access to daily crime Residents are also encouraged to use 311 so the City can more effectively 50 officers per class over a two-year reports, news and a link to file police span. reports online. San Francisco’s Open deploy services and track trends. Data portal”provides a crime map Aside from city-tracked data, neigh- Similarly, the SFFD will hold six Fire of SFPD incidents in the last bors are now given the opportunity Academy classes and one Emergency three months, and is available at: to share the latest news of crimes in Medical Technicians class over the https://data.sfgov.org/. Residents the area that may not be caught by next six years. Support for both can also view an interactive map of police statistics. Private online social 9 U.S. Department of Justice, “Victimizations recent crime activity in their neigh- networks such as NextDoor (www. Not Reported to the Police, 2006-2010,”: borhood at www.crimemapping.com. nextdoor.com) provide opportunities http://www.bjs.gov/content/pub/pdf/vnrp0610.pdf 120 chapter five PUBLIC SAFETY AND EMERGENCY PREPAREDNESS hiring plans will be critical to ensure Given the large geographic area of a hotbed for opportunistic crimes, public safety is maintained in the the Taraval Police District, neighbor- such as break-ins, vandalism and City. Although it sounds costly, the hood watch groups are great assets in theft. Maintaining foot patrols in key savings from reduced overtime and providing on-the-ground reports of areas, such as commercial corridors, recovery from retired employees will suspicious activity. They also pro- would lessen the opportunity for make it cost-effective over the long vide direction for SFPD to focus on these crimes to occur. However, the run. specific issues in the Sunset District. lack of adequate staffing levels and There are currently more than a Our office will continue to advocate the size of the Taraval Police District dozen neighborhood watch groups in for funding and monitor staffing has prevented adequate numbers of the Sunset District.11 The La Playa levels to ensure that our residents foot patrol officers along our com- SAFE group that represents residents are adequately served by our public mercial corridors to be feasible. Once in the northwest corner of the dis- safety and emergency response adequate staffing levels are reached, trict has been a model group that has departments. we hope to see additional officers on effectively advocated for the safety foot patrol in our community. of the area. Taking on issues such as Objective 2 the proliferation of oversize vehicles Objective 4 In partnership with SF SAFE, encour- along the lower Great Highway and age and facilitate the development the prevalence of break-ins in the Continue working with Taraval Police of neighborhood watch groups and area, the group’s residents have been Station on focused enforcement in support existing ones. proactive and collaborate effectively high-complaint areas. with our office and city agencies. The One of SF SAFE’s most effective ser- group has seen both legislative and With the incorporation of CompStat vices is managing the Neighborhood policy successes driven in large part data and feedback from community Watch program for the City. by their advocacy. stakeholders such as neighborhood Neighborhood watch groups can be Community crime prevention must watch groups, more targeted and organized around a variety of com- be a partnership between neighbors effective enforcement is now possible. munities, including business districts, and law enforcement. Our office The Sunset District crime trends schools, workplaces, residents, or encourages the creation of additional have remained the same over decades recreation centers. neighborhood watch groups, with – relatively little violence with a propensity for opportunistic crimes. Neighborhood watch groups are an a goal of three new groups in the extremely important tool in combat- Sunset District per year. Currently, Our office has been able to effectively ing crime and increasing the sense of the citywide goal is to establish work with the Taraval Police Station safety in the community. The benefits 36 new groups per year. Our office to address the most common public are numerous, including: can assist in connecting concerned safety issues. With the increase neighbors with each other to facili- of data and neighborhood input, 1. Increased awareness of crime and tate group creation, SF SAFE staff this partnership will become even public safety issues that impact for administration, and successful more valuable over time. Currently, the neighborhood; and established neighborhood watch common public safety issues that we 2. The establishment of a communi- groups for mentorship. In addition, have been able to make substantial cation network; our office will continue to support progress on include: and respond to established neighbor- 3. The ability to work collectively to hood watch groups, ensuring they are address crime and public safety included in all public safety related concerns; matters and their concerns are 3. Access to resources that will sup- responded to in a timely manner. port crime prevention efforts; 4. The reduction of the risk of crime Objective 3 and victimization; Continue advocacy efforts for addi- 5. A strong and numerous support tional foot patrol officers along our group; and commercial corridors. 6. The opportunity to get to know neighbors and develop a more The Sunset District, although 10 united, and involved community. relatively low in violent crimes, is

10 SF SAFE, “How to Organize a SAFE Neigh- 11 Neighborhood Watch Map: borhood”: http://sfsafe.org/brochures/H2OASN. https://mapsengine.google.com/map/ pdf edit?mid=zzNO6uAowvMw.kVVYLTFhdbx4 the SUNSET DISTRICT BLUEPRINT 121

Oversized Vehicles: The prevalence of documentation to DPW. DPW will warning flags. After a particularly oversized vehicles along streets within turn provide six months of free large ring of human traffickers was out driveways and curb cuts such as abatement services to the property caught operating as massage owners the lower Great Highway and Sunset owner. during “Operation Gilded Cage” in Boulevard caused numerous public 2003, then-Mayor Gavin Newsom safety and public health concerns for Additionally, our office will work created a Massage Parlor Task Force decades. We heard from many resi- with properties experiencing ongoing to investigate massage establishments dents along the lower Great Highway graffiti issues to incorporate public throughout the City. Since then, that the wall of oversized vehicles art on their buildings. Public art is jurisdiction over massage establish- provided a shield for activities caus- a great way to deter and prevent ments was transferred from SFPD ing public safety concerns. Because graffiti in an area. Our office recently to the DPH. However, SFPD still of community input and the partici- completed a mural at the intersec- works closely with DPH and other nd pation of community organizations tion of Taraval Street and 32 city agencies through the Task Force such as La Playa SAFE, the Board Avenue and other private property to conduct bi-monthly investigations of Supervisors passed legislation owners have created their own as of suspect massage establishments. creating a program that prevented well around the Sunset District. The In collaboration with members of oversized vehicles from parking in City has a StreetSmARTS program the Task Force, our office is working these areas overnight. Visibility where property owners pay a small to address human trafficking issues along high-traffic areas has improved fee which is subsidized to create in our city and that potential victims significantly. Cooperation from SFPD public art projects, and we will work are receiving help and services and SFMTA has been instrumental with property owners and business instead of being criminalized. We in the effectiveness of the initial pilot owners to connect them to this great will continue our efforts in partner- program. Recently, we worked with resource. ship with departments such as the SFMTA to incorporate additional Department on Status of Women and Human Trafficking: Concerns of DPH to combat human trafficking enforcement areas around schools human trafficking occurring under and recreational facilities. Currently, and provide resources for potential the guise of legitimate establish- victims. our office continues to collect and ments have been raised in San track feedback from residents to Francisco for decades. In particular, determine how the program should the prevalence of massage establish- be expanded. ments in the Sunset District raised Vandalism: Graffiti is a crime that affects property owners and contributes to the deterioration of our commercial corridors and the general quality of life in the Sunset. In addition, property owners are required to pay for the abatement. Our office will work with DPW to develop better outreach materials to notify property owners that deal with persistent graffiti. Currently, DPW will paint out graffiti on public property and will notify other agencies and private property owners so they can remove graffiti from their premises. If a property owner has persistent graffiti problems, they can provide photo

Oversize Vehicle Restriction Pilot Program Areas

Red: Initial pilot areas Purple: Phase 2 areas 122 chapter five PUBLIC SAFETY AND EMERGENCY PREPAREDNESS

TIMELINE FOR IMPLEMENTATION OF PUBLIC SAFETY & EMERGENCY PREPAREDNESS FRAMEWORK

Objective Short (0-2 years) Medium (2-5 years) Long (5+ years) Disaster Management Plan: Develop comprehensive, district-specific disaster management plan for the Sunset District. Develop program to create neighborhood stockpiles of food, water, medical and survival supplies.

Develop district-wide emergency communication plan that accommodates all communities, including seniors, disabled and non-English speaking individuals.

Provide training and incentives for residents to make emergency preparation improvements.

Identify centralized areas, both physical and online, to provide resources and information in the event of an emergency.

In partnership with the San Francisco Neighborhood Emergency Response Team, develop program to establish neighborhood emergency groups to facilitate an effective coordinated response in the event of an emergency.

Infrastructure: Evaluate and improve infrastructure to strengthen the quality of public safety and emergency response capabilities in the Sunset District.

Support repairs and improvements to critical infrastructure that will allow San Francisco to quickly respond to and rebuild from a major earthquake or disaster.

Advocate for funding to expand the Portable Water Supply System (PWSS) in the Sunset District.

Work with the San Francisco Public Utilities Commission and PG&E to improve street lighting conditions in key areas.

Continue working with City Departments to ensure visibility along densely vegetated areas, including the Great Highway, Lincoln Way, and Sunset Boulevard.

Education and Outreach: Provide and promote educational opportunities on public safety and emergency preparedness for all residents.

In partnership with the San Francisco Neighborhood Emergency Response Team, incorporate emergency preparedness training at neighborhood schools.

Work with Taraval Police Station, San Francisco Neighborhood Emergency Response Team, and San Francisco Neighborhood Emergency Response Team to provide additional workshops on public safety and emergency preparedness topics.

Promote transparency of relevant data, including crime statistics and trends, and enhance communication of potential safety concerns.

Enforcement: Continue to monitor public safety issues in the Sunset District and conduct targeted enforcement.

Continue advocacy efforts for adequate staffing within Police and Fire Departments. the SUNSET DISTRICT BLUEPRINT 123

Objective Short (0-2 years) Medium (2-5 years) Long (5+ years)

In partnership with San Francisco Neighborhood Emergency Response Team, encourage and facilitate the development of neighborhood watch groups and support existing ones.

Continue advocacy efforts for additional foot patrol officers along our commercial corridors.

Continue working with Taraval Police Station on focused enforcement in high-complaint areas. 124 resources

Supervisor Katy Tang Neighborhood Empowerment Network 1 Dr. Carlton B. Goodlett Place, (NEN) Room 244 www.empowersf.org San Francisco, CA 94102 (415) 554-7114 (415) 554-7460 www.sfbos.org/tang Office of Economic and Workforce Development (OEWD) Sunset District Blueprint www.oewd.org www.sfbos.org/index.aspx?page=14943 (415) 554-6969

City & County Agencies Office of Small Business (OSB) 311 www.sfgsa.org/index.aspx?page=3805 www.sf311.org (415) 554-6134 3-1-1 Recreation and Park Department (RPD) Animal Care & Control (ACC) www.sfrecpark.org www.sfgov2.org/index.aspx?page=942 (415) 831-2700 (415) 554-6364

Department of Aging and Adult Services SF County Transportation Authority (DAAS) (SFCTA) http://sfhsa.org/daas.htm www.sfcta.org (415) 355-3555 (415) 522-4800

Department of Building Inspection SF Department of Public Health (DPH) (DBI) www.sfdph.org/dph/default.asp www.sfdbi.org (415) 554-2500 (415) 558-6088

Department of Children, Youth and their SF Environment Families (DCYF) www.sfenvironment.org www.dcyf.org (415) 355-3700 (415) 554-8990 SF Fire Department (SFFD) Department of Emergency Management www.sf-fire.org (DEM) (415) 558-3200 www.sfdem.org (415) 558-3800 SF Police Department (SFPD) www.sf-police.org Department of Public Works (DPW) www.sfdpw.org 3-1-1 (415) 554-6920 SF Public Utilities Commission (SFPUC) First 5 San Francisco www.sfwater.org www.first5sf.org (415) 554-3289 (415) 934-4849 SF Municipal Transportation Agency Planning Department (SFMTA) www.sf-planning.org www.sfmta.com (415) 558-6378 3-1-1 Mayor’s Office of Housing and Community Development (MOHCD) StreetSmARTS Program www.sf-moh.org www.sfartscommission.org (415) 701-5500 (415) 252-2590 the SUNSET DISTRICT BLUEPRINT 125

Sunset District Sunset Youth Services www.sunsetyouthservices.org Aging & Disability Resource Center (415) 665-0255 (ADRC) at the Sunset Branch Public Library Western Neighborhoods Project www.ecs-sf.org/programs/adrc.html www.outsidelands.org English (415) 355-6700 or Chinese (415) 487-3373 United Irish Cultural Center www.irishcentersf.org Jewish Family & Children Services (JFCS) (415) 661-2700 www.jfcs.org (415) 449-2900 Other Judah Street / Ocean Beach Merchants Friends of the Urban Forest and Professionals Association www.fuf.net Buffy Maguire [email protected] San Francisco Bicycle Coalition Neighborhood Emergency Response Team www.sfbike.org (NERT) www.sf-fire.org/index.aspx?page=859 SPUR’s Ocean Beach Master Plan Sunset/Parkside Neighborhood Team – www.spur.org/featured-project/ Diane Rivera at [email protected] ocean-beach-master-plan Outer Noriega Merchants Association San Francisco Travel Association (ONMA) www.sanfrancisco.travel www.outernoriegastreetfair.blogspot.com Hilary Passman Cherniss San Francisco SAFE [email protected] www.sfsafe.org Outer Sunset Merchants and Professionals United States Census Association (OSMPA) www.census.gov Angela Tickler [email protected]

People of Parkside Sunset (POPS) www.sf-pops.com Yumi Sam [email protected]

San Francisco Police Department: Taraval Station http://sf-police.org/index.aspx?page=858 (415) 759-3100

Self-Help for the Elderly at the South Sunset Activity Center www.selfhelpelderly.org (415) 566-2845

Sunset-Parkside Education and Action Committee (SPEAK) [email protected]

Sunset Neighborhood Beacon Center www.snbc.org (415) 759-3690 upcoming district 4 projects at a glance Office of Supervisor Katy Tang 1 Dr. Carlton B. Goodlett Place, Room 244 San Francisco, CA 94102 (415) 554-7460 www.sfbos.org/Tang