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Annual Report SANFL2009 ANNUAL REPORT West Adelaide’s Simon Munn takes a mark in the Round 9 clash against Port. CONTENTS 2009: A Year In Review 5 By SANFL President Rod Payze and SANFL Executive Commissioner Leigh Whicker Corporate Governance 9 State League & Partnerships 4 Overview 14 West End Club of the Year / 200 Club 16 Umpiring 17 The Premiers 18 Jack Oatey Medal 2 Magarey Medal 22 McCallum Tomkins Medal 24 Reserves Magarey Medal 25 Ken Farmer Medal 26 Stanley H. Lewis Trophy 27 R.O. Shearman Medal 28 Coca-Cola Star Search 29 Macca’s Cup MVP 30 Reserves Grand Final/ Macca’s Cup Grand Final 31 West End State Team 32 Marketing and Events 35 SANFL Match Attendance 36 Corporate Partners 37 SANFL in the Media 4 Game Development 45 Overview 45 Participation Programs 46 Indigenous Football 48 Inclusive Programs 5 Talent Program 52 2009 NAB AFL Draft 54 Coaching 55 Community Football 58 Overview 58 SA Country Championships 60 Affiliated Leagues Premiership Results 6 Commercial Operations 64 Overview 64 Stadium Department 65 Encore Group 66 Power and Crows 68 AAMI Stadium Attendance 69 Financial Report 72 Bereavements 80 League Life Members 82 SA Football Hall of Fame 8 200 Club 84 SANFL Committees 86 2009 Fixture 87 The SANFL thanks the following photographers for the use of their images in this report: Deb Curtis, Luke Hemer, Jayson Vowles, Ben Hopkins, Morne De Klerk, Tom Miletic, Stephen Laffer, Ray Titus, Morne De Klerk. Cover L-R: Chris Kither (Under Development Squad), Derick Wanganeen (U8 State Team), Chris Gowans (CDFC) 2 2009: A YEAR IN REVIEW By SANFL President Rod Payze and SANFL Executive Commissioner Leigh Whicker 2009 will be remembered as one of the most of the game at every level. Participation levels grew 8 per challenging years in the history of the South Australian cent in 2009 on the back of a 20 per cent increase in 2008. National Football League. Our talent programs received a significant boost with the introduction of a Centre of Excellence at each SANFL Club The challenges were fuelled by the global financial crisis which underpinned the inaugural Under 8 Macca’s Cup which had a major effect on the corporate sector while Competition. magnifying the underlying financial issues at the Port Adelaide Football Club. FINANCIAL PERFORMANCE In business terms, the year presented significant challenges Throughout this difficult period the League has accepted to the League. The difficult economic environment the responsibility of assessing alternative venues for AFL surrounding the Global Economic Crisis resulted in many Football. In this regard, an objective evaluation of all companies reviewing their commitments to discretionary options, to inform a decision for the long term future of the expenditure with sponsorships and hospitality in the game, has been the League’s primary focus. sporting sector. This had a noticeable impact on the League’s traditional revenue outcomes, particularly from AAMI Stadium has and continues to be a successful venue AAMI Stadium. The total revenue for 2009 was $,282,4 for AFL Football. The League, therefore, is totally committed compared to $,808,745 (excluding Government to working closely with both South Australian based AFL Grants) in 2008. However, it is important to note that Clubs in ensuring that the stadium is presented as an the 2009 revenue result was significantly enhanced by outstanding AFL venue for a number of years to come. This the performance of the League’s catering division, which commitment has been further enhanced by the recent trading as the Encore Group, achieved additional revenue extension of the naming rights partnership with AAMI until from catering services external to AAMI Stadium of over the end of the 20 season. This partnership has seen over $600,000. $5 million reinvested into the facilities at West Lakes as well as making a significant contribution to the development of After assessing the early economic signs, the overall our game. financial performance was significantly improved by proactively addressing all avenues of cost control. In Despite difficult economic conditions the SANFL total, normal business expenditure during the year was Competition has continued to thrive and the combined reduced by 7.7 per cent when compared to 2008. This financial performance of the nine SANFL Clubs is a result was only achieved with the cooperative support of testament to the diligence of each Board and their management and staff working together to maintain and progress the business at minimum cost. management teams. 2009 saw a combined profit amongst SANFL President Rod Payze and SANFL Executive Commissioner Leigh Whicker the Clubs of more than $400,000, which was a $.8 million improvement on the 2008 results. While this is an The SANFL can report that the trading result was a deficit of outstanding turnaround, the League acknowledges that $28,460. STADIUM DEBATE there are significant gaps between the financial positions Over the past two years the ‘stadium debate’ has probably On December 2, 2009, the State Government announced of the Clubs. Account was taken for a number of items that were “one off” in nature and do not fit within our normal trading exercised the mind of every sporting fan in this state. that $450 million would be provided towards the redevelopment of Adelaide Oval into a 50,000 seat multi The SANFL Competition saw seven Clubs in the finals operations, one in particular being the grant paid to PAFC During this time, the main focus of the debate has centered race until late in the season, before we witnessed one of during the year of $.5 million. In addition, there was the on Adelaide Oval and AAMI Stadium. In April 2009, the purpose stadium capable of being the home of football and the tightest finals series in the history of the competition. write-off of professional service costs incurred in planning AFL facilitated a meeting between the SACA and the SANFL cricket. This grant is conditional on the SACA and SANFL Crowds throughout the minor rounds exceeded 26,000, for the redevelopment of AAMI Stadium, and capital works at which both parties agreed to participate in further reaching a legally binding agreement for the Adelaide Oval while the Grand Final between Central District and Sturt carried out on local government land surrounding the discussions on the possibility of AFL football being played site by July, 200. attracted the biggest crowd in a decade when 5,647 fans Stadium. This write-off amounted to $7.5 million and was at Adelaide Oval. In November, the AFL facilitated a two packed into AAMI Stadium. fully funded by State Government grants received in prior years. day intensive workshop with both the SACA and SANFL Both entities are working diligently to review this agreeing on a term sheet which records in principle the opportunity to enable the SA Football Commission to make We extend our congratulations to the Central District arrangements between the SANFL and SACA in relation to the appropriate decision come July , 200. Football Club for creating history by being the first club Notwithstanding the financial challenges, the SANFL was this proposition. to win eight premierships in a decade, a feat that is simply recognised for the fourth consecutive year by in business amazing and may never be surpassed. magazine as one of the Top 00 SA Companies, this year at number 46 – a reflection of the League’s solid financial base The League has remained focused on the development and respected industry position. 4 5 A primary school student goes through her football paces at a Port Adelaide development zone training session. 2009: A YEAR IN REVIEW By SANFL President Rod Payze and SANFL Executive Commissioner Leigh Whicker HEALTH OF THE GAME KEY PARTNERSHIPS Through the support of the AFL and our major partners The SANFL is appreciative of its strong partnerships with all and the commitment of staff and volunteers at all levels of levels of government, its corporate partners, the media, the football, we can proudly say that the game of Australian AFL and the football public in general. Football continues to thrive in South Australia. Through these partnerships the SANFL has been able Participation levels exceeded 90,000 for the first time, after to continue to make the game of Australian Football significant increases in Intra School programs and Junior accessible to all South Australians. Two examples of this Club teams. have included the indigenous APY Lands program and the newly developed links with Multicultural SA. Quality coaching is one of the key drivers for participant growth and talent development, and the need to gather The SANFL is totally committed to providing leadership knowledge through accreditation and provide a quality in the area of healthy living and has maintained its strong experience for the players has been widely accepted by links with the Office for Recreation and Sport through many coaches throughout the state. programs including the ‘be active’ League and the ‘be active’ mini League in 2009. Coaching has also been a key focus of the SANFL Clubs with the establishment of a Centre of Excellence at each club. Long-term partners are hard to find and the League Through the support of McDonald’s and the League, more would like to sincerely thank all corporate partners but in than $00,000 was invested into these programs by the way particular major sponsor Lion Nathan through its West End of additional resources and equipment. brand, naming rights sponsor AAMI, Coca-Cola, Balfours, SA Mazda Dealers, SA Lotteries, Savings and Loans Credit Congratulations to the Glenelg Football Club for winning Union and McDonald’s for their commitment to football in the 2009 Under 8 Macca’s Cup, the pinnacle of this Centre South Australia.
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