Vol. 6 No. 30 THE NEWS MAGAZINE OF THE MEDIA July 22, 1996 $2.95

MARKET INDICATORS Murdoch's New World National TV: Quiet Vacations and client presentations eat up Buys out Perelman for $2.5 billion, may gain from TW-Turner mergerPAGE 2 byers' time: business trickles in. With third q _tarter mosly done, MAGAZINES fourth-quarter prime is still getting increases of Guccione 10-12 percent. chugging along, Eyes a Rival while NFL is still robust. For 'Details' Net Cable: Slow Cable sales staffs have `Spin' publisher s owed down. Upfront is pretty much a wrap to take an Italian and fourth-quarter, scat- title American ter has not yet begun. Pass the suntan lotion. PAGE 5 TELEVISION Spot TV: Cold Dead July followed by mad August insures fifth Growing quarter in a row of sub- par performance. Elec- Pains at UPN tion in September unlikely to help. Cereals, Network wooing fast food, movies are agencies, mulling especially weak. sales changes adio: Mined PAGE 6 Spot is still very tight in and San WASHINGTON Francisco, but the Big Apple is soft to the core GOP's Secret despite WAXQ-FM's return to classic rock and TV Weapon WOHT-FM's No. 1 status. Retail fashion have final- Arthur Finkelstein ly shown up. The dollars and sense knows a good thing Magazines: Chipper - when he finds it of TV's glory race Asian autos are back in a big way. Computers, PAGE 21 casual apperel are 3 0 > strong. Bee- picking up. Publishers can relax.

4 PAGE 2 Laura K.Jones AUG 0 21996p./...... k. July 22, 1996 MEDIAWEEK

The media world's best-known one-man band

gobbled up a junior partner, then got a leg up for

his all -news cable channel from an unlikely ally Rupert Rules

NEWS CORP.-NEW WORLD DEAL /By Michael Freeman switch and reciprocal -programming agreement with Fox. On Top of the 'World' All 10 of New World's VHF stations are Fox network affiliates (nine of the stations are in the 'S DEAL LAST WEEK TO ACQUIRE NEW WORLD top 40 markets) and represent 12.8 percent U.S. broadcast coverage. The merger with Fox's 12 Communications and the country's largest TV -station group hasowned stations (currently at 22.1 percent cover- age) will make Fox the U.S.' largest station -group positioned the Fox network as a significantly more powerful bidder for big- owner, with 34.8 percent national reach, just un- ticket entertainment and sports programming. With 22 owned -and-oper- der the federal guidelines restricting owner- ship to 35 percent. In terms of "raw" market cov- ated Fox and New World stations covering 34.8 percent of the country, erage, Fox-New World would account for 40.4 percent U.S. coverage, but four market ADIs Murdoch's fourth network has come forth indeed. at nearly $165 million for 1996, the cost is high. have their coverage cut in half because they Although Murdoch may haw been coyly lured But combined with the Fox stations' cash flow to the bargaining table by New World chairman (estimated at $400 million), "it could be only Ronald Perelman, .'s expensive $2.5 two to three years before Rupert pays this off," billion, stock -based buyout for the 80 percent of Rockwell said. A Homecoming New World that it did not already own may even- Just three months ago, Perelman, who had tually pay long-term dividends for Fox. Thebeen seeking $29 per share for New World, Murdoch gets 'Premiere' agair, immediate loser in the deal was Perelman'sbroke off talks with Murdoch after the News MAGAZINES / By Jeff Gremillion bait-syndicator King World Productions, whose Corp. chairman balked at going higher than $23 board had approved a $1.5 billion merger with per share(Mediaweek,April 22). Perelman's premiere,the hot potato of entertainment mac New World only to be left at the altar. leverage ploy with King World drove Murdoch azines, is once again getting a new owner wit Faced with the prospect that Perelman was back to the table with a $27 -per-share offer, News Corp.'s acquisition of New WorldCon within days of completing a deal with King which will end up costing News Corp. an addi- munications. Rupert Murdoch's purchase c World-thus making a News Corp. buyout of tional $400 million. The deal also includes the New World brings Premiere back to something like it New World even more costly-Murdoch made assumption of $700 million in debt held by New original ownership arrangement. Hachette Filipacct a preemptive move. "It was as if Perelman put World. News Corp.'s total debt load is estimated launched the title in 1987 in partnership with Murdoct the dice on the table and left Murdoch with lit- at $8.3 billion after completion of the deal. Hachette later bailed out, leaving Premiere in Mw tle choice but to take a roll," said Art Rockwell, Last week's deal seals a News Corp.-New doch's hands. Murdoch sold the title in 1991 to K -I media anaylst for Los Angeles-based Yaeger World courtship begun in May 1994, when News Communications. Then last May, Perelman's Ne% Capital Markets. At a price that is 14 times Corp. paid $500 million for a 20 -percent stake World, in a 50-50 partnership with Hachette, bougt cash flow for the New World stations, estimated in New World in a precedent -setting affiliation - the magazine for $21 million. July 22, 1996 MEDIAWEEK http://www.mediaweek.com PAGE 3

include weaker -signal UHF Fox stations. News The addition of the New World stations and (WIT!, which carries Green Corp. executives expect the new combination to should be a major asset in Fox's future negoti- Bay Packers games). With Fox's $1 billion, four- gain approval from the Federal Communications ations for programming, particularly for sports. year NFL rights deal set to expire after the Commission by next winter. With its NFL broadcasts, Fox will own stations 1997-98 season, a beefed-up Fox O&O group The new combination will eclipse Westing- in eight of the league's top 10 markets, on will put News Corp. in a stronger negotiating house-CBS' 14 -station which the network's package of NFC games are position to head off a challenge from CBS. The new station group (31 percent cover- carried. New World has stations in "This has to scare the daylights out of the master: Murdoch age) and Tribune Broad- (KDFW), Detroit (WJBK), Tampa, Fla., other networks," said analyst Rockwell. -with

grows Fox to 22 casting's 16 -station group (WTVT), Phoenix (KSAZ), St. Louis (KTVI) Scotty Dupree and Mark Gimein TV properties (25 percent). with almost 35 Arthur Siskind, exec- WARNER-TURNER MERGER /By Michael Burgi percent coverage utive vp/general counsel TIME and board member of News Corp., said the company viewed the 10 - station New World group as the "core asset" The Uninvited Guest driving the deal. Media analysts suggest Mur- doch has considerably less interest in New GERALD LEVIN, THE CHAIRMAN/CEO OF TIME WARNER, MAY HAVE World's entertainment divisions and will likely downsize, merge and possibly sell off certain scored a major victory last week when the Federal Trade Commission approved properties. Fox sources said late last week that the media giant's proposed $6.3 billion merger with Turner Broadcasting Sys- Chase Carey, chairman/ceo of Fox Television, had asked department heads to make proposals tem. But the changes that the FTC extracted from the dealmakers-notably, on how to best assimilate key New World enter- that Time Warner must carry a cable news channel that would compete direct- tainment assets. Immediately after the deal was ly with CNN, Turner's established leader in cable news-clearly benefits an out- announced last week, New World Entertain- ment chairman Brandon Tartikoff announced sider: Rupert Murdoch, chairman of News Corp. push hard not only to keep its A -T homes but to his resignation. It's not clear yet whether Murdoch, whose Fox gain additional TWC subscribers. Wright said at News Corp.'s Siskind noted that New News cable news service will launch on Oct. 7 last Monday's press conference that he expects World's stations are "underperforming." He under the hand of TV titan , will pick MSNBC to double its sub count by 2000. expects that president up the entire windfall from the FTC's action. One cable operator executive noted that TCI Mitchell Stern "will make necessary changes" Rival MSNBC, which launched last week to 23 also stands to gain from a Time Warner-Fox in an attempt to double the stations' cash flow million subscribers, currently has 3 million Time News alliance. TCI recently agreed to carry Fox within two to three years after the merger. "It's Warner Cable subs, thanks to a rollover from News in exchange for a 20 -percent stake in the not a reflection on how we view New World America's Talking, the NBC -owned cable service service. To have Fox on Time Warner systems in management," Siskind said. "But we'd like to that MSNBC has replaced. But TWC is review- addition to TCI's would give the new news chan- think the Fox O&Os' better performance is due ing that arrangement-those 3 million subs are nel access to nearly half the country's cable sub- to certain synergies we benefit from in the own- not guaranteed to MSNBC. Time Warner Cable scribers. The more subs has, the big- ership of the network, production, sports pro- has a total of 11 million subscribers. ger the payoff for TCI. "If [TWC] does do a deal gramming and news -feed services." Sources at Time Warner and Fox said no with Fox, it's for Malone's sake," the exec said. carriage agreement for Fox News is imminent. The FTC's other stipulation to the Time But that's not what NBC president Bob WrightWarner-Turner merger rolls back a deal TCI Hachette president and ceo David Pecker could not be told reporters at MSNBC's launch press con- had to get 20 -year discounts on the affiliate fees reached for comment about having Murdoch as his new ference on July 15, when he said that Fox and it pays to carry Turner's cable networks. Under Premiere partner. A News Corp. spokesman declined to TWC were about to announce a deal. the new agreement, TCI must wait six months to comment about the company's plansfor Premiere. Many observers agree with Wright that Fox negotiate another deal with Turner and cannot The 600,000 -circulation Premiere has had a bumpy News will likely end up the prime beneficiary of make any deals that cover more than five years. history, and the ride became even tougher during Perel- the FTC ruling forcing TWC to clear a rival The FTC ruling also caps Malone's ownership in man's involvement. In May, editor -in -chief Christopher news channel. First, NBC and Time Warner the merged Time Warner at 9 percent, all in :onnelly and several other editors left the magazine Cable have had difficult relations about con- non -voting shares. That stake will be spun out after reportedly clashing with Pecker and Perelman over verting the AT service to MSNBC. Second, from Liberty Media, TCI's programming arm, :ontent issues. Time Warner may seek to protect CNN to what- into a separate stock. With News Corp.'s ownership of the Twentieth Cen- ever degree it can in following the FTC's ruling. Malone, a notorious hard bargainer, was ex- tury Fox film studio, similar editorial -integrity concerns Fox probably poses less of a competitive threat pected to seek some sort of extra concessions to are Ikely to arise over Murdoch's return to Premiere, as than MSNBC. Fox News has not yet launched, compensate for his givebacks. A Fox News- they cid when he backed Premiere's launch and when he and only counts some 10 million subscribers, Time Warner carriage agreement could be one. bought 1V Guide in 1988. But Murdoch is not known for most of those thanks to a deal with Tele-Com- Consummation of the Time Warner-Turner being heavy-handed with his magazines. "He was the munications Inc. And Fox doe not have a brand merger remains months off, possibly as late as best cwner Premiere ever had," said a former high -ranked name in news like NBC. October, according to the parties. -with Mark staffer. "He didn't mess around with the editors." Fox News sources said they expects NBC to Gimein and Scotty Dupree PAGE 4 http://www.mediaweek.com MEDIAWEEK July 22, 1996

ADLINE

FM in . The WPNT transaction is scheduled to close in the Capitol Hill Calls for Family Viewing Hour first quarter of 1997 and is subject to FCC approval. Including Politicians of both parties called on the four broadcast networks WPNT, Evergreen currently owns 37 radio stations in 13 markets. last week to create a "safe harbor" for family viewing in the 8-9 p.m. time slot. Fox shows took the brunt of Capitol Hill criti- Secondary Fallout From 'Primary Colors' cism, as Congressman Lamar Smith (R -Tex.) used clips from The simmering tension between the and Washington Melrose Place to illustrate how adult themes have entered into the bureaus of Newsweek boiled over last week after the revelation that traditionally tamer time period. Smith introduced the resolution columnist Joe Klein is Anonymous, author of the controversial in the House of Representatives, and Sen. Joe Lieberman (D- political novel Primary Colors. After Newsweek editor Maynard Conn.) expects to do the same in the Senate. The Congressional Parker publicly downplayed the effects of the disclosure on Klein's call heats up the kids' TV agenda just as the networks prepare for and the magazine's credibility, members of the magazine's Washing- a White House summit on children's TV this week. ton bureau were seething. One Newsweek Washington staffer said that the bureau members are furious over Parker's Ailes Details Fox News Launch decision to run a Periscope item earlier this year that Fox News will launch its 24 -hour cable news chan- incorrectly speculated about the identity of Anony- nel on Oct. 7 to about 10 million cable subscribers, INSIDE mous. "Maynard let us all look foolish," the Washing- announced Roger Ailes, chairman of that division ton writer said. "The book and its author are legiti- of News Corp., at the Television Critics Associa- mate news, especially in Washington." tion in Pasadena, Calif., last week. Ailes said that original programming will make up most of the Fallows to Top 'U.S. News network's schedule-more heavily on weekdays James Fallows-author, National Public Radio with repeats on weekends-and that the network commentator and Washington editor of The may run overnight for short-term Atlantic Monthly-will become editor of U.S. News revenue. Ailes predicted it will take at least three and World Report on Sept. 1. Co-editors Michael years for the network to become profitable. The Ruby and Merrill McLoughlin have resigned after tone of the network is likely to be young and edgy, seven years; they will continue as contributing edi- like Fox's prime -time and sports programming, tors to the newsweekly. Mort Zuckeman owns both added Ailes. Fox News will also supply program- Guccione Jr. to U.S. News and The Atlantic Monthly. ming to affiliates. compete with Details 5 Addenda:FCC chairman Reed Hundt told the FCC Nixes TCI-Canadian DBS Bid House Commerce Committee last week that Tele- Tele-Communications Inc.'s application to launch WASHINGTON com Act provisions give the FCC authority to another domestic direct -broadcast satellite service 21 ensure broad access to the Internet. Hundt made in the U.S. in partnership with Canadian company his remarks at House oversight hearings on imple- TelQuest Ventures was turned down by the FCC NEW MEDIA mentation of the 1996 Act...MCA/Universal will last week. The reason, said the FCC, was that the 26 move an estimated $205 million in media billings partnership still had not received permission from for and Universal Studios theme Canadian regulators to provide service in Canada. THE MEDIA ELITE parks from DDB Needham Los Angeles to Foote, But TCI and TelQuest plan to reapply, if and 30 Cone & Belding, sources said late last week. The when they get that approval. If they are turned deal had not been finalized at press time...Group down, TCI may take back several transponders it MEDIA PERSON station owner Paxson Communications has currently leases to another U.S. DBS provider, 38 retained the investment banking firm of Alex EchoStar Communications. Brown & Sons for counsel on the possible sale or swap of two stations it operates in West Palm Evergreen Overgrown in Chicago Beach, Fla.: WPBF-TV, an ABC affiliate; and WTVX-TV, the Evergreen Media last week signed a definitive agreement to acquire United Paramount for which Paxson hasa WPNT-FM in Chicago from Century Broadcasting Corp. for $68 time -brokerage agreement with Whitehead Media Inc. million in cash. WPNT-FM is Evergreen's sixth FM station in the Chicago market, which is one over the limit set by the Telecom Act Publisher's Note:Mediaweek will not publish an issue on of 1996. Accordingly, Evergreen plans to sell or trade its WEJM- July 29. The publication date for the next edition will be Aug. 5.

MEDIAWEEK (ISSN 0155-176X) is published 47 times a year. Regular issues are published weekly except the last week of Julyand the second and fourth weeks of August and the last two weeks of December by ASM Communications, Inc., a subsidiary of BPI Communications Inc., 1515 Broadway, NewYork, NY, 10036. Subscriptions are $115 one year; $195 two years. Canadian subscriptions $260 per year. All other foreign subscriptions are $260 (using air mail). Registeredas a newspaper at the British Post Office. Periodicals postage paid at New York, N.Y. and additional mailing offices. Subscriber Service (1-800) 722-6658. MEDIAWEEK, 1515Broadway, New York, NY, 10036. Editorial: New York, (212) 536- 5336; Los Angeles, (213) 525-2270; Chicago, (312) 464-8525. Sales (212) 536-6528. Classified (1-800-7-ADWEEK). POSTMASTER:Send address changes to MEDIAWEEK, P.O. Box 1976, Danbury, CT 06813-1976. Copyright, 1996 ASM Communications, Inc. MEDIAWEEK July 22, 1996 http://www.mediaweek.com PAGE 5

Emmy Envy: Does Guccione Jr. to Takeon'Details' `Spin' founder readies 'Max' It Make Cents? MAGAZINES /By Jeff Gremillion Spin editor and publisher Bob Guccione Producers say winning is great, but rewards are surprisingly modest Jr. said he is close to a deal to launch a U.S. version of Max, a bold, Italian TV PRODUCTION /By T.L. Stanley ing after the 16 -inch, gold-plated statuettes that young men's magazine, to compete David Isaacs relished his moment in cost about $150 to make. But in dollars and directly with Conde Nast's Details. Guccione the spotlight in 1983 when he and his cents, what is winning an Emmy really worth? plans to publish Max beginning next year under partner, Ken Levine, and industry Studio executives say an Emmy can be worth a partnership with the Italian publisher Rizzoli. veteransJamesBurrows,Glen anything from nothing to hundreds of thou- Max, a fashion and pop -culture title aimed Charles and Les Charles won an sands of dollars. It's all in the timing. at men in their late 20s, would publish bi- Emmy award for Cheers. Isaacs, now "It's a day away from work," said Larry monthly initially, go- of CBS' Almost Perfect,Charles, executive producer of NBC's Mad ing monthly in fall cracked a joke on national TV as he accepted his About You, which has been nominated three 1997, said Guccione. coproducer award. Then he and his colleagues consecutive years for best comedy series. The editor -publisher were shepherded backstage through several Charles won two Emmys as a writer and super- said he has yet to hire rooms full of reporters who interviewed them vising producer on . "It doesn't trans- anyone for the project and snapped their pictures a few hundred times. late into anything." but plans to have a full Moments later, the men found themselves For a struggling TV show, an Emmy pro- staff in place soon. shuffled out a back door. Looking around, vides the kind of morale boost and promotion "We're going to do Isaacs said, he realized he was in the alley behind that can't be bought. It can launch a writer, this the right way," the convention hall. "It was this whole tremen- director or star to the next level, opening doors Guccione said, with dous high, and then we got tossed out the back that previously were closed. But for an estab- plenty of start-up cap- door," Isaacs said. "We were all standing there lished show-or a professional well into his or ital. "Not like withImport: From Italy looking at each other." her career-it is just a nice pat on the back. Spin. In the begin-to the U.S., Max Welcome to the Emmy experience. "It's your moment to feel really good about ning, we had to hold is for young men Nominations for this year's prime - yourself," said Anne Flett-Giordano, who that together with spit time -now in their won a comedy -writing Emmy two years and rubber bands." Spin launched in 1985. 50th year-were announced last ago with her partner, Chuck Ranberg, A number of U.S. magazines-Cosmopoli- week in Los Angeles. NBC domi- for Frasier and was nominated again tan, Playboy and Newsweek among them-are nates the nominations again this year last week. "A week later, you're working licensed to international companies that pro- with 88, a third more than its nearest on your next script, and it's not going well duce foreign editions. It is more unusual that rivals, CBS and HBO. and you're convinced you stink." foreign magazines are licensed here. Women's Winning an Oscar can add Flett-Giordano said she will find books including Hearst's Marie Claire and millions to a movie's box-office out precisely how much her Emmy Hachette's Elle are among the exceptions. Max gross. A Grammy can mean is worth when she renegotiates is said to be the first men's title that would be a rush on the stores to buy her contract next year with Grub licensed in the U.S. Max already has licensed aband's winning Street Productions. editions in Germany, Greece and France. record. But the Two current examples illus- A Rizzoli source said that Playboy founder now -you -see -it - trate the hot -and -cold nature Hugh Hefner had at one point discussed a U.S. now -you -don't of the Emmys: Picket Fences licensing deal for Max, but decided against it. nature of TV makes won a dozen Emmys in the Rizzoli has been interested for a while in the Emmy more per- lastfourseasonsand branching out to the U.S. with the title. sonal than purely profitable. It received another nomina- Guccione said the U.S. version of Max is an honor bestowed by one's tion last week for would be "sexier" and more on -the -edge than peers-but it's also, it turns '011011/6 two-time winning Details but would not be a sex book. "I think out, something of very limited Tracey's Emmys actress Kathy Baker. you can be sexier without being about sex," be commercial value. made overseas Yet CBS canceled said. "It will be about sexy young people." Producers, directors sales dance the series this year. For its part, Details is playing it cool. "The and writers say there is no Ontheother men's market has always been competitive," better feeling than taking hand, the cast of NBC's Friends-without a noted Details publisher Gina Sanders. "We

Emmy home. They spend single Emmy among the six of them-are wish them well." millions of dollars chas- demanding a whopping $100,000 each per PAGE 6 http://www.mediaweek.com July 22, 1996 MEDIAWEEK

NETWORK TV episode and a share of back -end profits. The Takes On is a show I've created and I control. show has been nominated for a second time That's what makes it all the more gratifying." this year as best comedy. While those in the industry know the NBC is ripping up scriptsand recast- To Tracey Ullman, a five -time winner who Emmy is often little more than a brilliant call- ing some of its new and returning shows, was nominated again last week for Tracey Takes ing card, they still want to win-badly. Howard including Suddenly Susan, starring On, an Emmy means more sales overseas for Gewirtz, executive producer on NBC's Wings, Brooke Shields. The top -rated network her HBO show. An American Emmy means a was nominated for his work on Taxi in 1982. said at last week's Television Critics great deal internationally," Ullman said. "And Gewirtz said he will never forget being nomi- Association meetings in Pasadena, Calif., that means a great deal to my husband and me nated and then not winning. "It's primordial that Shields' new show will undergo a because we own the shows." glory followed by heart -sinking disappoint- change of setting (from a staid publishing For Ullman, each victory has had its own feel. ment," he said. "It was like being in a high-rise house to a hip -and -trendy magazine in "It doesn't matter how many you win, I think it elevator and going from the 70th floor to the ) and a complete revamp of depends on the project," she said. 'And Tracey 10th in two seconds." the cast, save Shields. Also about to be made over are The Jeff Foxworthy Show, which will be set in the comedian's native Georgia and will recast the role of his wife and other characters, such as Fox - UPN: Making the Rounds worthy's father. Common and The Single Guy will both get changes of Weblet said to be trying to calm agencies; may take sales in-house scenery. A pizza parlor or a coffee shop setting are in the works, as well as NETWORK TV / By Scotty Dupree changed or new characters. The John UPN president and ceo Lucie Salhany While a plan of action is still in the works, Larroquette Show will also undergo cast has been on a goodwill tour of agen- executives familiar with discussions say that the changes following costar Alison LaPla- cies and advertisers for the past few network's decision sets up an internal struggle ca's decision not to return this fall. At the weeks in an effort to head off sales over hiring a dedicated head of sales and TCA, NBC heavily promoted its all -new problems that appear to be develop- whether that position would report to Salhany Saturday -night lineup of sci-fi dramas, ing at the young network. or Marc Hirsch, president of Premiere. Dark Skies, Profiler and The Pretender. Buyers who spoke with Salhany say she is Salhany declined to comment for this story. NBC's strategy on Saturday night, said concerned that UPN may not have booked as Hirsch said that Premiere will continue to sell programmers, is to break out of the tradi- much business in the upfront market-which UPN, at least through the rest of this season. tional network TV mold and think more favored broadcasters again this year-as it could It's "absolutely not true" that Premiere is being like independent TV programmers, for have. While UPN officials maintain that the phased out, Hirsch said. The long-term future whom Saturday nights have gone from network booked more than $100 million in the of the sales structure may depend on whether graveyard to gold mine thanks to the new upfront, agencies that bought time chairman Sumner Red- generation of action dramas. NBC's new on the network last year report stone exercises his longstanding Saturday shows, however, have higher that they spent less this year. $150 million option to buy a budgets and slicker production values UPN's shift in program strat- half-share of the network from than most of their inspirations, with the egy-from the male -targeted act- Chris-Craft by next January. exception of Fox's The X -Files. ion hours that launched the net- Last Friday, Chris-Craft, report- work to a schedule of younger, , ed that UPN lost $67.7 million As it happens, 'X -Fileswas an inspira- more urban -oriented shows be- in the first half of 1996, about tion not only for NBC but also for Fox, ginning this fall-has not won an even with first-half '95. which has scheduled Millennium, from X - immediate vote of confidence Salhany "doesn't want [UPN] Files creator Chris Carter, for the fall. from Madison Avenue. More im- to be the only network out there Carter was center stage for Fox's meeting portant, perhaps, is the network's without its own head of sales," with critics last week, discussing behind - relationship with buyers. ManyUPN's Salhany looks saida buyer who requested the -scenes details of the creation of Mil- agencies say that UPN's salesto win new ad friends anonymity. lennium and the new direction X -Files is practices are more common to "It's not Marc [Hirsch]," said likely to take in its fourth season. Fox program syndicators than to network sales. One another buyer. "He's done a fine job. It's an iden- put on a high-energy presentation to of the network's problems appears to be that it is tity problem in the marketplace that UPN has." critics that began with a video montage sold through a represenation agreement with There is less UPN can do right now about its that segued into a performance by a gos- Premiere Advertiser Sales, the barter syndica- programming choices; it has committed itself pel choir to introduce programming tion sales arm of Paramount, rather than a ded- this coming season to wooing urban audiences. chief John Matoian. Very impressive. icated sales staff. UPN is following much the same path that Fox Matoian addressed Fox's upcoming sea- Buyers say they have informed Salhany and tried early on-the network drastically shifted son and also tried to put to rest rumors other network officials of their misgivings about strategies each season looking for the right for- that he is about to leave the network. UPN's changes in programming and its sales mula. As with any change in direction, buyers Matoian branded all such reports as pure set-up. As a result, they say, Salhany has indi- say, UPN will have to wait for the new programs speculation. -By Scotty Dupree cated to agency higher-ups that UPN is likely to to prove themselves in the ratings and dig a bit

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RUN IT IN THE NEWSPAPER- THEY'LL READ IT. New York (212) 856-6380 Chicago (312) 644-1142 Detroit (810) 645-2886 Los Angeles (310)276-3905 San Francisco (415) 454-9168 PAGE 8 http://www.mediaweek.com July 22, 1996 MEDIAWEEK

REGULATION No Rest for 'USA Today' Breaking with FCC precedent,chair- man Reed Hundt last week released publishing special 7 -day edition in during Games details of the proposed changes in rules on educational TV now being debated by the NEWSPAPERS /By Anya Sacharow commission. The three pages of changes USA Today last Friday began pub- the paper's regular national edition on weekdays. have shed some light on a dispute that has lishing a special daily edition of the The only other time USA Today has come depended largely on thirdhand descrip- paper-including Saturday and out with a weekend edition was when it pub- tions of what the FCC staff proposal Sunday issues-for readers in the lished a Saturday extra on Jan. 19, 1991, dur- under consideration actually said. The Atlanta area. The special edition ing the Persian Gulf war. Before yesterday, release of the rules, made in a joint state- will be published daily through USA Today had never published on Sunday in ment by supporters Hundt and commis- Aug. 5, the closing day of the Summer its 14 -year history. sioner Susan Ness, elicited a new flurry of Olympics in Atlanta. Gannett is projecting daily circulation of rhetoric from opponents. The draft order Last Friday's USA Today Atlanta paper, about 215,000 in the Atlanta region for the spe- outlining the FCC's reasoning for the coinciding with the Olympics' opening cere- cial edition during the Olympics, up from the rules-a crucial part of the package that is monies, was 72 pages. Publisher Gannett Co. normal 150,000 level for the national edition. expected to be key to defending the rules says the Atlanta edition will carry an average The print run for the weekend edition in At- against a court challenge-remains under of 21 advertising pages daily, from official lanta is 120,000. Gannett says total circulation wraps. The centerpiece of the rules, as Olympics sponsors including IBM, Delta Air for USA Today should increase about 200,000 expected, is a requirement that TV sta- Lines, General Motors, UPS and AT&T. daily during the Games; national daily circula- tions air three hours of regularly sched- Olympics advertising has helped fuel tion for USA Today is about 2.1 million. uled, full-length educational programs strong gains for USA Today this year. Through To produce the special editions, Gannett each week. Anything less would have to be June, USA Today's paid ad pages were up 30built a 6,000 -square -foot news bureau in the accompanied by exceptional non -broad- percent and ad revenue was up 34 percent, International Sports Plaza in downtown At- cast efforts. There is one unusual feature according to John Morton, an analyst atlanta. A staff of about 80 moved into the tem- of the rules. Unlike the old rules, the new Lynch, Jones & Ryan. porary Atlanta bureau in early July to cover the ones include a process to certify programs Gannett's expanded Atlanta bureau is alsoGames and the region. Gannett would not com- as educational. That would be done by producing a daily, 16 -page Olympics section for ment on its costs for the project. what the rules call "a qualified Education Entity" which has "expertise in the educa- tion of children." A kind of Good House- keeping seal of approval, in other words. Spectrum Debate Percolates The FCC last week released an order forcing a Los Angeles -area cable opera- FCC readying plan for free new channels and auctions of others , MultiVision, to carry the signal of KSCI-TV, a foreign -language station REGULATION /By Mark Gimein broadcasting on channel 18. MultiVision Can you have free new TV channels The plan would limit new allocations of had argued that KSCI's request for car- and a spectrum auction too? Broad- digital TV frequencies to a region currently riage was late and was not accompanied cast lobbyists say no. The chairman occupied by channels 7 to 51. FCC chairman by the proper attachments. The FCC of the Federal Communications Reed Hundt has said that will minimize inter- rejected Multi Vision's arguments, con- Commission says yes. A controver- ference and changes in service. And, accord- cluding that all was well with KSCI's sial FCC staff proposal for digital- ing to the FCC, it would leave most of the light- request. The commission gave MultiVi- channel allotments and an auction of channelsly used channels 60 to 89 open to a quick sale. sion to 60 days to put the station on its 60 to 69 is to be presented to FCC commis- In an outline of the FCC staff proposal cable systems in Hermosa Beach and sioners on July 25. The full proposal is expect- this month, Hundt said that the plan would Beach, Calif. ed to be issued before the end of the month. actually be more effective in ensuring that In a reprise of last year's congressional fight broadcasters reach their current audience on To watch for:1995 was defined for over auctions of broadcast spectrum, thenew digital channels than an earlier proposal media lobbyists by the omnibus Telecom potential gains are being tallied anew. Thisfrom an industry consortium that developed Act. 1996 perhaps will be defined by time, however, rhetoric has taken a back seat to much of the current technology. Opponents merger mania. What's next on the hori- a heavy dose of technical detail. of the plan dispute the FCC's figures but zon? Lobbyists say that the Internet will FCC officials say that the plan for digital- complain that they have little definite infor- be the next big regulatory battleground. channel allocations will both provide newmation to go on. Look for copyright law to become para- channels for broadcasters for a transition to the "We've been shooting at something we mount, with publishers and providers new technology and let a large swath of spec- haven't seen," said Jonathon Blake, chief lob- hashing out a system of royalties for trum be auctioned for other uses as early asbyist for the Association for Maximum Ser- Internet use. -Mark Gimein 1998. Broadcasters are marshalling their tech- vice Television. "I'm looking forward to see- nical diagrams to lobby against the effort. ing the proposal." YES! Please send me 1 year of MEDIAWEEK for only $115.*

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Late Night Ready for Fight PRODUCTION Saban Internationalhas taken up where NBC re -ups with O'Brien as ABC, Fox, CBS ponder new shows Disney left off by striking a $50 million, three-year production and distribution NETWORK TV /By T.L. Stanley deal with German broadcaster ARD and There was a time when Conan O'Brien more crowded. In January, Fox will launch a its buying arm, Degeto Film. Disney re- wasn't sure if he would make itsteamy New Orleans -based drama called 13 cently swapped allegiances in Germany, through the first season of his wacky Bourbon Street, scheduled to get a jump on the forming a partnership with rival broad- show on NBC. Now the network competition with an 11 p.m. airtime. caster RTL for kids programming. The host is making plans for a fourth - Though Fox has been unsuccessful in previous opening left room for Saban, which has anniversary special in September, and attempts at late -night programming, network made a multi -layered deal with ARD to NBC has renewed Late Night into fall 1997. executives think they have found the right pro- coproduce six animated children's TV "We hoped the show would emerge as some-ject in the young -skewing, music -driven soap. series over the next three years through thing distinctive and special, and it did," War- Elsewhere, Politically Incorrect, the witty the Saban International Paris animation ren Littlefield, president of NBC Entertain- issues show hosted by comedian Bill Maher, will studio. "ARD wanted to build up its kids ment, said last week in announcing the ex - move from to ABC in January, and family programming, and we wanted to follow Nightline at midnight. The to fortify our position in the German show, one of the few homegrown market," said Stan Golden, president, series at Comedy Central, has built Saban International. ARD will acquire ar_ up a fervent following among the additional 390 half hours of Saban -pro- young and politically aware. duced kids programming under the deal, Over at CBS, -who along with 30 television movies. The recently signed a development deal alliance likely will lead to coproductions with 's production on telefilms, Golden said. company, Worldwide Pants-could end up with a late -night network British TV watchersare finding a pure- show that would air at 1:30 a.m., ly Southern soap opera to be a smashing following Snyder (which is also pro- good time. Savannah, an Aaron Spelling - duced by Worldwide Pants). Stew- Duke Vincent drama that airs here on the art signed with the Letterman com- WB, has shattered ratings records in the pany after being courted by NBC as United Kingdom, even beating interna- a possible host for that network's tional hit Friends. The sexy series that 1:30 entry, Later. NBC now says revolves around three Southern belles in that host Greg Kinnear will return modern-day Georgia launched June 21 in Winning team: O'Brien (right, with pal to Later in late August after he wraps work on the U.K., pulling in a 42.5 share. In its Richter) is beating CBS' Synder at 12:35 several film projects. second time out, Savannah earned a 36 Those projects will lengthen the list of choic- share, beating an hour-long season pre- tension of O'Brien's contract during the summeres available to late -night viewers. In the 11:30 miere of Friends, which had a 17 share. TV press tour. O'Brien said that even though he race during the second quarter, NBC's Tonight Savannah, a midseason launch on the has 625 shows behind him, he still looks at Late Show With pulled in a 4.8 rating/15 WB early this year, has been a surprise Night as a work in progress. "We plan to keep the share in households, ahead of ABC's Nightline hit in the U.S., particularly with women learning curve fairly steep," he said. (4.5/12) and CBS' Late Night With David Let- 18-34 and 18-49. -By T.L. Stanley

Most important, O'Brien said, is to show terman (3.7/11). viewers that he is having a good time with side- kick Andy Richter, the Max Weinberg 7, the skits and the guests. "Early on, I was trying too hard to be a good host," O'Brien said of his Want to turn your media plan around in 10 seconds? somewhat rocky start as NBC's successor to Affordable National TV Advertising Available David Letterman in the 12:35 a.m. slot. "No one on Top Syndicated Programs. wants to watch a late -night TV show host trying to be good. Now, I just enjoy myself." So far this season, Late Night has beaten its Call Now For More Information primary competitor, CBS' The Late, Late Show With Tom Snyder, by 38 percent in adults 18-49 and 29 percent in total viewers. In the second PIC-TV, INC quarter, O'Brien outdrew Snyder by 57 percent in 18-49 and by 50 percent in total viewers. 212-697-7707 312-214-6335 818-563-1500 NBC's renewal of Late Night comes as the New York Chicago Burbank wee -hours landscape is about to become much

NAST CONDE

DO. WE LIKE STORY BIG THE ACCENTS ONE NO PAGE 12 http://www.mediaweek.com July 22, 1996 MEDIAWEEK

SYNDICATION Rose-yHue for Bowl Group? 'The Gordon Elliot Show.produced by Eyemark Entertainment and syndicated CBS fears ABC is trying an end runon college football title game by Twentieth Television, is undergoing a major reformatting under recently TV SPORTS / By Michael Freeman installed executive producer Joni Holder. The prospects of the Rose Bowl joining close" to an agreement to enter the national title Set to begin its third season on Sept. 9, the bowl alliance to establish a true mix "within 60 days." (The Rose Bowl, which Elliott's revamped is going to national championship game for col- annually matches the champions of the Big Ten feature a new set, new graphics and a lege football are blossoming. ABC, and Pac-12 conferences, originally did not want "stronger emphasis on humor, celebrity - which holds broadcast rights to the to participate in the alliance; Big Ten and Pac-12 driven segments and stories pegged to cur- Rose Bowl, is said to be behind the ini- colleges are not members of it.) Sources said rent news events," according to show rep- tiative. CBS, rights -holder to the alliance's Fies- that if the Rose signs on, the alliance's current resentatives. Holder, who has previously ta and Orange bowls and scheduled broadcaster broadcast deal with CBS and ABC would expire served in producing stints on The Oprah of three of the next five championship games after the January 1998 title game. Winfrey Show and The Monte[ Williams under the current setup, is working hard to keep Executives at CBS Sports and ABC Sports Show, said there are also plans to produce the Rose Bowl out of the picture. were reluctant to comment on the status of the Gordon episodes in three different venues The bowl alliance was formed two years ago, bowl alliance and how the Rose Bowl's possible around the country during sweeps periods. with the Fiesta, Orange and Sugar bowls agree- entry would affect existing rights deals. Repre- The changes are in conjunction with the ing to rotate hosting a college football champi- sentatives for Steven Bornstein, president of show's move from the Fox -owned stations onship game each year featuring the top two ESPN and ABC Sports, said he had no com- to the CBS -owned stations. Twentieth has teams in the polls. CBS invested heavily in the ment on the current state of the bowl talks. renewed Gordon, which is averaging a 2.0 alliance, buying rights to the Fiesta and Orange One high-ranking CBS Sports executive, rating season -to -date nationally (NSS, bowls; ABC has the Sugar Bowl. Adding the speaking on the condition of anonymity, sought Sept. 4,1995 -June 30, 1996) with TV sta- Rose Bowl to the alliance would even out the to downplay reports about ABC lobbying for the tions in 135 markets representing 87 per- rotation, giving ABC the championship game Rose Bowl's entry. Alliance member schools cent U.S. coverage. every other year instead of every third year. have been talking about such a passibility for 18 But CBS, having lost the rights to the NBA, months, the CBS Sports Rysher Entertainmentand Chris - everybody's point of view that it is C rat t/ United Television have named better to have the Rose Bowl in the Dana Adams, a former correspondent for title game, and better for us as well," Warner Bros.' Extra newsmagazine, and he said. local news anchor Emmett Miller as co - "It's entirely possible that ABC hosts of the fall newsmagazine on psychic could be using its Rose Bowl leverage phenomenon, Strange Universe. Prior to to upset the current agreement," says her reporting and fill-in anchor stint with Neal Pilson, a former president of Extra, Adams was a reporter for WNBC CBS Sports who now runs his own in New York and Chris-Craft/United- New York -based sports consulting owned KCOP in Los Angeles. Miller company. "There is a logic to split- comes from WOIO in Cleveland, where ting the post -season [between ABC he served as a news anchor and reporter. and CBS], because both networks Strange Universe is produced by Chris- would get a much better value for Craft/United and is syndicated by Rysher. their regular -season packages [being sold to advertisers]. But in this case, Paramount Domestic Televisionhas ABC is the one who would stand to filled in the production ranks for its Real CBS didabig ratings number when No. 2 Floridabenefit, while CBS could stand to TV magazine, launching on Sept. 9. It has chased Nebraska in the first championship game lose something." named Michael Horowicz and John John- When the bowl alliance was ston senior producers and Richard Wort - NFL and over the last formed in August 1994, both networks agreed man coordinating producer. Horowicz seven years, is expected to be particularly pro- to a split, six -year rotation deal running through most recently served as weekend super- tective of its NCAA football turf. Last January, 2001. CBS agreed to pay $116 million for the vising producer on Warner Bros.' Extra; CBS' broadcast of the first championship game Fiesta Bowl ($19.3 million per year) and $101 Johnston moves over from Paramount's under the alliance-the Fiesta Bowl pairing of million for the Orange Bowl ($16.8 million per sister series Hard Copy, where he had No. 1 Nebraska versus No. 2 -gave the year), guaranteeing the network title games in served as a producer since 1989. Wort - ratings -starved network its highest prime -time four of the six years. In paying $100 million for man has worked in various capacities, rating of the season. the Sugar Bowl ($16.6 million a year), ABC has including stints as Los Angeles and New After a meeting of the bowl alliance in the rights to air only two of the six title games. York bureau chief, for Television Chicago two weeks ago, Jack French, executive ABC is set to carry the Sugar Bowl's title turn since 1987. -By Michael Freeman director of the Tournament of Roses, operator in January. CBS' next turn is with the Orange of the Rose Bowl, said that the Rose was "very Bowl in 1998. But the six -year plan could MEDIAWEEK July 22, 1996 http://www.mediaweek.com PAGE 13

change prematurely in 1999, however. reportedly set a stipulation that if the No. l- RADIO The alliance, which represents colleges from and No. 2 -ranked teams nationally come from the Atlantic Coast, Big East, Big 12 and South- its representative Pac-10 and Big Ten confer- eastern conferences and Notre Dame, has an ences, the Rose automatically would be the site Children's Broadcasting Corp.has "out clause" allowing it to nullify its broadcast of the title game-regardless of which of the signed an agreement with NetRadio Net- deals after three years. If the alliance elects tothree other bowl games' turn it was in the rota- work, an online radio network, to make end its TV deal then, after the 1998 game, it tion. Should the Pac-10 or Big Ten produce just CBC's Radio AAHS available live world- could bring the Rose Bowl-and its member the No. 1 or No. 2 team, the team then would wide over the Internet. The new service, Pac-10 and Big Ten conference teams-into thego to the title bowl game as scheduled. As Pil- NetRadio AAHS, launched July 15 at title -game picture. son notes: "There's going to have to be some www.netradio.net. NetRadio is the first Yet the Rose Bowl is already creating some deftly handled negotiations by all parties 24 -hours -a -day, 7 -days -a -week Internet - logistical headaches. As the grandaddy of all involved to get this whole national champi- only radio network and will include the

bowl games, the tradition -bound Rose Bowl has onship morass cleared up." Radio AAHS format. Radio AAHS will also be the only children's format avail- able on NetRadio. Since the site will be available in more than 200 countries, NetRadio AAHS is hoping to attract Spanish Radio to the Max national advertisers with the lure of a worldwide audience. Consolidation in Hispanic market is approaching its limit More news from Radio AAHS:It may RADIO / By Mark Hudis soon be airing on the left side of the dial. This year's deregulation -fueled consol- language station groups will be looking to AAHS parent company, Children's idation in the radio business is being make merger deals. Spanish Broadcasting Sys- Broadcasting Corp., has agreed to be a felt in the fast-growing Hispanic radio tem, which has stations in major Hispanic development partner with Children's segment. Yet because Hispanic radio markets including Los Angeles, New York Radio Broadcast Co., a company orga- stillhaslimitedrevenue -growth and Miami, is said to be a potential acquirer. nized by British industry executives, in an potential outside the top 10 U.S. His- SBS has a lock on the New York Hispanic effort to bring a British version of Radio panic markets, wholesale changes in stationmarket with AAHS to London's airwaves. The British ownership are not expected. WXLX-AM and WSKQ-FM. Radio Authority recently opened the Last week, Clear Channel Communica- Although the U.S. Hispanic population is application process for an FM license in tions said that pending the approval of itsgrowing, Spanish -language radio still has a the London market. For its development recent tender offer to acquire Heftel Broad- relatively limited revenue base outside the top and programming roles, CBC will own casting, it plans to merge Heftel with Tichenor 10 markets (in order, they are: Los Angeles; 24.9 percent of Children's Radio Broad- Media System. Clear Channel's merged Hef- New York;, Miami; San Francisco; Chicago; cast Co. The London FM license is tel-Tichenor would be the only company to ; ; McAllen/Browns- expected to be awarded by year-end, own and operate Spanish -language stations inville/Harlingen in ; Dallas/Ft. Worth; El though it is not certain it will be awarded each of the country's top 10 Paso, Texas; and Las Veg- to Children's Radio Broadcast Co. Hispanicmarkets. The as), "the big myth is that group's stations, to be man- Spanish Spoken Here having presence in every The Interep Radio Storeplans to aged by Tichenor, would Hispanic market is going to launch CityNets, an unwired network reach 63 percent of the His- The top 5 Hispanic radio companies, give more billings," said with radio stations in the top 20 markets, by number of Hispanic stations panic population in the U.S. Gene Bryan, vp and general with an eye toward expanding the station The proposed merger owned: manager of SBS' three His- list in 1997. Through CityNets, advertis- would benefit both Heftel 1. Tichenor Media System 17 panic stations serving New ers will be able to enter markets and buy and Tichenor because their 2. Heftel Broadcasting Corp. 16 York. "The Hispanic mar- a vertical network of radio stations to station bases already com- 3. Z -Spanish Radio Network 12 ket in the U.S. is 10 markets replace or complement a newspaper plement one another. "The 4. Spanish Broadcasting Sys. 9 of consequence. There are campaign. As part of each CityNet, Tichenors have their power 5. EXCL Communications 6 other markets, but many Interep will work with advertisers and base in Texas and Chicago," Lotus Communications, Paulino Bemal, Silverado just don't bring much to agencies as a local marketing arm to help Broadcasting, Eldorado Communications and the bottom line. It becomes tailor local support campaigns for spec- notes Felix Perez, president Embarcadero Media all own 5 stations each. a diminishing -returns ific markets. The program is designed to of Katz Hispanic Media, Source: Interep "but they don't have sta- proposition." help radio capture a larger portion of the tions in [the] major [Hispanic] markets. Hef- The top 10 markets are controlled largely $13 billion newspaper advertising mar- tel, on the other hand, is in Los Angeles and by San Antonio -based Clear Channel, Heftel, ket. "This...represents a significant new Miami." Dallas -based Tichenor owns 17 Tichenor and SBS, making it extremely diffi- tool in our efforts to attract heavy news- Spanish-launguage radio stations (the compa- cult for other groups to break into the major paper advertisers. [It's] a great concept," ny has a total of 20 stations in six markets). revenue -generating cities. SBS' Bryan says that said Mark Mays, senior vp of operations Las Vegas -based Heftel operates 16 Spanish - "certain markets are crucial and worth being for station group Clear Channel Commu- language stations. in. [But] some Hispanic markets, candidly, we nications. -By Mark Hudis

Perez expects that some other Spanish - don't want to be in. There's no room." PAGE 14 http://www.mediaweek.com July 22, 1996 MEDIAWEEK

NEWSPAPERS The Net Takes the Local When Newhouse Newspapers'The Patriot and The Evening News merge Microsoft, AOL taking on development partners for hometown sites next spring into a single daily, The Patri- ot -News (Harrisburg, Pa.) will join the NEW MEDIA / By Cathy Taylor growing ranks of one -newspaper mar- For a company that isn't saying much, AOL have held discussions with existing local kets. Circulation at the afternoon News Microsoft is creating quite a stir in content sites. had been in steady decline since the several major markets with a plan to It's difficult to say now just how much these 1950s. Circ was 37,740 in the first quar- create local content for the Internet. ambitious projects will cost. AOL is expected to ter, down from 39,993 for the same peri- In New York, Microsoft has had dis- invest $100 million in Digital Cities. Sources od last year, according to ABC. Circula- cussions with existing Web sitesclaim that Microsoft is telling potential partners tion at the morning Patriot stands at including Metrobeat and Total New York about that it will spend $400 million over the next four 64,283, down from 65,505 a year earlier. teaming up to produce an online guide to local years on building Cityscape, a figure that would The combined Sunday paper's circula- events and activities. Microsoft is also said to be exceed Microsoft's five-year, $250 million tion is 174,106, also down from '95. The closeto announcing the hiring of Eric investment in MSNBC. company has said that merging the two Etheridge, a former editor at Rolling Stone and The local -content Internet efforts pose a papers will not eliminate any full-time The New York Observer, to guide the New York serious threat to newspapers and city maga- jobs. But The Newspaper Guild has indi- venture. A Microsoft representative said last zines, which are investing heavily to create their cated some concern because its mem- week that she could not confirm the appoint- own cyberspace city guides. Some publications bers are the only union presence at the ment; Etheridge did not return calls. are likely to team up with the Microsoft, AOL papers. In a letter to employees, publish- Microsoft's local content project has a not - and AT&T efforts, while others may be too far er Raymond Gover said that the compa- very -secret code name-Cityscape. Given the along to want to surrender their independence. ny would guarantee job security to all company's ongoing talks with potential content As with other Internet niches, those pro- employees not covered by the union. providers in New York, Boston and Los Ange- viding local content are varied, ranging from Out of a staff of 404, about 95 people les, plenty of people claim to know about online versions of local newspapers and maga- belong to the Guild. "It's not like Balti- Microsoft's strategy. While the Microsoft rep-zines to start-ups that exist solely on the Net. more or Milwaukee," says Patriot editor resentative confirmed that the initiative will Definitions also vary as to what type of con- John Kirkpatrick. "Our intention is that concentrate on entertain- tent will compel users and no one will lose their job." Times Mir- ment such as concert and local advertisers to come ror's The Sun in Baltimore and Journal sports listings, she would While Microsoft back often, though Inter- Communications' Milwaukee Journal not address issues such as net futurists predict that Sentinel are both merged morning -and - launch dates or how many will focus on the medium will become afternoon papers. people the company is hir- as useful for the informa- ing. Sources say Microsoft entertainment, tion it provides about one's Knight-Ridder'sPhiladelphia Inquirer is aiming for a first-quarter own backyard as it will be and Daily News have integrated the 1997 launch for Cityscape. other local -content for bringing the world advertising sales for the newspapers; the Other prominent online together. online service Philadelphia Online; and players are also preparing players hope to While Microsoft is tak- Inquirer News Tonight, the local cable to invest heavily in local ing an entertainment tack, station that is linked with the Inquirer conent. America Online is feature high school other players hope to fea- newsroom. Jeanie Enyart, director of building upitsDigital ture everything from high classified advertising, has also become Cities area, envisioned as a football and zoning school football scores to director of online advertising and will comprehensive guide to hearings of the local zon- coordinate the new ad sales strategy. businesses and entertain- board hearings. ing board. Such is the case Advertisers will be able to buy combina- ment in individual cities with CitySearch, a Los tion packages between all the different accessible through AOL. Angeles -based company media. One recent project was centered Tribune Co. last week said it would invest about that hopes to operate a network of 30 local on the baseball All -Star Game in Phila- $20 million for a 20 -percent stake in Digital content areas. Earlier this month, the compa- delphia earlier this month. The media Cities. The project is about to add Philadelphia ny bought Metrobeat, a well -regarded site that offer was for All -Star booklets, an insert and Atlanta to its original two locales, Boston focuses on New York entertainment listings in the newspapers and time on the Web and Washington, D.C. Tribune will help AOL started last year by Mark Davies, former site and on the cable channel. Out of all begin local info services in Chicago, southern events listings editor at 7 Days, the defunct the company's media properties, Enyart Florida and Virginia in markets where Tribune magazine. says the Internet site "has really taken publishes newspapers. CitySearch, financed by Goldman, Sachs off. We put up all the Help Wanted [ads] AT&T Personal Online Services is also said and AT&T Ventures, plans to give Metrobeat on the Internet, and now it's the best - to be working on a local content offering called somewhat of a makeover to include community read spot on the site. Advertisers are get- the Hometown Project. Details are sketchy, and information. "We're focused on community in- ting lots of calls."-By Anya Sacharow an AT&T representative said that the unit has frastructure," said Charles Conn, ceo of

made no announcements. Both AT&T and Pasadena, Calif. -based CitySearch. L PDN's PIX reaches 30,000 graphic professionals and also appears in Photo District News

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IMAGE/DANIEL ARSENAULT/THE IMAGE BANK DESIGN/LANGTON CHERUBINO GROUP/NYC PAGE 16 http://www.mediaweek.com July 22,1996 MEDIAWFEK

FORUM How will News Corp.'s buy of New World Communications and its 10 Fox affiliates affect local TV advertising rates? MEDINIEEK

Editor-iaChief: Craig Reiss

Gene DeWitt Roseann Baily Editorial Director: William E Gloede

President, DeWitt Media Senior VP, Director of Local Broadcast Executive Editor: Brian Moran "Now we can crown [News Corp. BBI)O West News Editor: Michael Shain chairman] Rupert Murdoch president "It's tough to say what will happen to Managing Editor:S une Torpey-Kemph Editors -At -large : Betsy Sharkey. Alicia Mundy, of the media world-certainly the ad rates. Everybody always talks Cheryl Heuton emperor of American television. Fox about what they're going to do-until Senior Editors: Michael Biirgi, Scotty Dupree, said it thinks it can nearly double the they [start losing dollars and] want s I Ed Freeman, Cathy Taylor cash flow of stations that were poorly Senior Writer T.L. Stanley the share back. Basically, we and our Reporters: Mark Gimein, Jeff Gremillion, run, and I suppose that cash has to clients have a lot of other choices Mark Hudis, Anya Sachamw come from advertisers, so one has to [besides the Fox -New World sta- Media Person: Lewis Grmsberger assume they're going to increase audi- tions], and we go after efficiency. If Design Director: Blake Taylor Managing Art Director: Trish Gogarty ence size phenomenally, as well as there's programming we feel we must Art Director .Iiiseph Toscano launch a major assault on pricing. The get our clients into and the rates have Photo Editor. l.isa Bentivegna implication for advertisers, near -term, increased, the shares will go down Assistant Photo Editor: Francine Romeo will be negative. But spot Circulation Mgr: Christopher Wessel more than anything Meriaweek Online: 'i,Jcs ( ash mier Support Mgr: Bryan Gottlieb is very competitive, and else; we'd probably if the assault lasts too "I'm nat too buy in, but we'd have Publisher,il long, dollars will flow to cut it someplace, Michael F. Parker DISPLAY SALES: NEW YORE back to other stations. concerned about probably in frequency. Advertising Director Wrida Ferguson. Jr. They'll have to back up But I'm sure that Fox New York Advertising Manager: Donna Friedman the increased prices with [ad -rate increases]. will look at areas where Account Managers: Linda D'AJamo, Bryan Hackmyer. programming." Kristina K. Santafemia, Jeffrey S. Whitmore; SOUTHWEST: Peter they'll be able to raise Lachapelle, Blair Hecht CHICAGO: Peter Lachapelle, Chris Moore; [Fox-New World] ad rates somewhat." BOSTON: Ron Kolgraf ; LOS ANGELES: Ami Brophy, Nancy Gerloff; Ellen Oppenheim CLASSIFIED: Publisher: Harold Itzkosvitz; Senior ll; Media Director is still up against Sales Mgrs: Julie Azous, Wendy Brandariz, M. Morris, Susan Gottlieb Jonathan Neschis, Karen Sharkey; Rep: Robert Cohen; Foote, Cone & Belding Partner and Sales Asst: Michele Golden "It's tough to say. Of competition from Director of Broadcast Special Projects Manager: M. Susan Connolly course, for station Media First International Promotion Art Director: Katherine Machado Marketing Services Associate: Whitney Renwick groups the desire is other networks." "I think that ad rates Promotion Associate: Holly Alden always to create pack- will stay flat because of Dir. of Manufacturing Operations: Jim Contessa ages that will make them Liz Bratman the fierce competitive- Production Director Luuis Seeger as attractive as possible Senior Partner Pre -Press Production Mgr: ,S(Ieline Cippoletti ness out there. For Production Mgr. I Echevarrieta to the advertising com- Ogihy & Mather advertisers, there's Production Assistant: Matthew J. Karl munity. A case like [Fox - more than one way to Pre -Press Coordinator Ed Reynolds New World) is always Scanner Operators: I ( Joseph Sicilian put a package together, Deputy Editor/Business Affairs:

interesting, when the station group, and if prices get too high, they just go hihri I uC,,nnur through a transaction, has acquired elsewhere. It's really too competitive Vice President Executive Editor: additional debt. The challenge for the [an environment] to raise prices." Vice President/Creative Director: station group is to balance the compet- Wally rennx itive nature of the market with the Anne James Vice President/Marketing: increased debt they've just taken on." Associate Media Director Mary Bet11.1,1insh Senior Area President/Marketing: The Media Edge Kenneth Marks Howard Nass "The deal shouldn't affect ad rates Senior Vice President/Sales and Marketing: Director of Spot Buying, True North Media because there's so much competition Michael I... Parker "I'm not terribly concerned. It's fasci- for advertising dollars these days that Executive OR/EditorinChief Craig Reiss nating that [New World chairman Ron] if Murdoch were to increase ad rates, President: Perelman comes on the scene and people have several alternatives [to his Mark A. Dacev

changes the complexion of our broad- stations]. There's cable, there are other Mame. John C. .1 homa, JrClrimaibm. Cr. W Pendleton Turk, cast endlessly, then two years later is TV stations. I really don't envision an gone. [He's created] more changes ad -rate increase." BPI COMMUNICATION than in 20 years. I do think it will lead to Clsnism Gerald S, Hebbs changes, maybe in the area of repre- Mlle bald boalire Meer Sohn Babcock, Jr. booths NOME Robert J. Dowling. Mediaweek welcomes letters to the editor. Address sentation. Launching shows into syndi- Manin R. Feely, Howard Lander allcorrespondencetoEditor, Mediaweek, 1515 cation will be faster. The opportunity to Broadway, New York, NY 10036 or fax to 212-536- St tics Georgina Challis, Paul Curran, Anne Haire, Rosalee Lovett launch shows will also be enhanced 6594 or e-mail to mediaweek(ia aol.com. All letters Vice Molded& Glenn lief ferman, Kenneth Fadner (ASM) now. But I don't think ad rates will rise." are subject to editing. July 22, 1996 MEDIAWEEK http://www.mediaweek.com PAGE 1'

HOLLYWOOD Betsy Sharkey Serious Fun Lee Masters has an atti- "I found myself in New York at 25, making a lot of For El's Lee Masters, tude. And frankly, the pres- money for that time, working at WNBC and not really ident/ceo of E! Entertain- being allowed to say much of anything," Masters recalls. ment Televisionexpects "I found I was doing crossword puz- there's no business everyone who works withzles on the air. Things really stopped being fun." him to have one too. Masters is deadly serious about the fun part. He So while Bob Costasmight be having a great time at E!, but it's in large like running a cable waxes eloquent on NBC measure because the network has evolved into a "nice about Michael Johnson's prospects in the 200 meters,little business." Montgomery Securities analyst John flip over to E! and you're likely to catch E! News Dai- Tinker recently valued the network at $660 million, network aboutly reporter Greg Agnew talking to chefs from Wolf- which, says Masters, "put a skip in my step." gang Puck's Spago about the meals they're cooking in When Masters joined what was then called Movie - Atlanta for the U.S. cycling team. Or for post -Games time in 1990, the network had barely 10 million sub- show business analysis, E! will bring you Joan Rivers critiquing what scribers and was losing money. In many markets, the athletes and the celebrities who came to watch them were wearing during Rivers' Sum- mer Games Fashion Review, airing on Aug. 9. E!, in fact, will be all over the Olympics. There will be profiles of celebrity athletes; coverage of Olympics parties at the Hard Rock Café, Plan- et Hollywood and the House of Blues inAtlanta; and behind -the -scenes reports on the Games' opening and clos- ing ceremonies. "From the beginning, we felt an attitude was more im- portant than anything," the 44 -year -old Masters says of the cable network. "I thought it would be a lot of fun to build a 24 -hour network that had a lot of personality and covered the businessofentertainment with a bit of an attitude. That's why we spend so much time and energy on the personality of the brand." It was radio's lack of per- sonality in the '70s-when most stations moved to a heav- ily formatted style and disc jockeys did little more thanThe entertainer: Masters has provide a segue between musicbig plans for E!'s daily news Movietime was only on for part of the and commercials-that ulti-team at the Atlanta Olympics day. Original programming was virtu- mately led Masters to MTV ally nonexistent, with the channel car- and eventually on to E! Masters began his career at 15rying little more than the studios' movie trailers on an as a disc jockey in his hometown of Doylestown, Pa. endless loop. The network was housed in five crum- For the next 10 years, he moved to stations in larger andbling buildings scattered through Hollywood. larger markets. But Movietime had solid backing, and it was those PAGE 18 http://www.mediaweek.com July 22, 1996 MEDIAWEEK

HOLLYWOOD

backers who recruited Masters from MTV, where he Masters put together an inner of seven execu- was executive vp and general manager. Time Warner'stives, each with a specific expertise, including interna- HBO and Time Warner Cable have a 50 -percent stake tional, advertising sales, programming, marketing, affil- in E!; the other half is held by a consortium of five iate sales, human resources and a cfo. Together they MSOs-TCI, Comcast Corp., Continental Cablevi- began to reshape the network, which was rechristened sion, Cox Cable and NewChannels Corp. Between and launched as E! Entertainment Television on June 1, them, there was a $100 million commitment made to 1990, six months after Masters took over. In honor of the turn Movietime into a viable 24 -hour entertainment launch, Masters had his hair shaved into a mohawk in the channel. HBO serves as managing director, although shape of the E! logo. E! operates independently. By the time E! celebrated its sixth anniversary

the timing of MTV's recent announcement that basketball bad Cu Rosie boy Dennis Rodman-he of the many O'Donnell body piercings and tattoos-will host emu Up Trish his own series this fall, coming as it did TT? # shortly after Newsweek proclaimed Rosie O'Donnell the "Queen of Nice." Nice may be in these days, but nasty isn't out. The whole nasty -vs. - nice debate on TV programming,

Naughty: MTV has landed Dennis Nice: Newsweek heralded Rosie as The Backlot... Rodman for an in -your -face series the savior of daytime talk shows

though, seems to miss the point. tired of is TV executives habit of trying toMark Gill,"want to see nonstop action The reason The Rosie O'Donnell clone success, first because they tend to do without the help of blue screens, cheat Show is getting such good ratings is sim- it so badly, and second because everything shots or stunt doubles." ple. Rosie O'Donnell is as unique as she starts to look exactly the same. While film and TV execs have known is entertaining. She is the ultimate reality Trash TV is dying because there was for years that they're competing for the programming, a human being who simply too much trash-garbage in and same leisure time, the move takes relates to celebrities like they're human garbage out. Familiar, which viewers like, it to the next level by going one-on-one, a beings. Rosie is like comfort food, and should not be confused with redundant. specific movie against a specific TV event. there's nobody more appealing to sit An informal survey of Rosie viewers If Supercop succeeds, look for more home with on a rainy day, at least not at supports that notion. They are grateful, movies to consider their small -screen com- the moment. Dennis "I don't know what not for her niceness but because she is dif- petition alongside the big -screen guys. the damn show's going to be called" ferent. And that is why, if we cling to Rodman, on the other hand, is a jalepeno Rosie, we should never lose the Dennis Dispping The Making of Hunchback pepper to Rosie's cookies and milk. If Rodmans of the world-because nice is into ABC's 8:30 p.m. Tuesday -night you've seen clips of the local show Rod- nice, but a little bit of trash talk can be a slot at the last minute on July 2 doesn't man did in Chicago, you know it's a kick to watch too. appear to have done much to help either world of the strange and the bizarre, dri- the film or ABC, which fell to No. 4 on the ven by the same killer instincts that have Call it Must See Miramax. Usually night behind NBC and CBS (both aired served him so well on the court. when there's talk of counter -program- reruns) and Fox's movie. Disney's The It's good television. It's cutting, ming, it's one broadcast network Hunchback of Notre Dame continued its sometimes offensive, and almost always against another. But among those official- slide, dropping in ticket sales by 38 percent entertaining. ly counter -programming against the in the weekend following the ABC half- Where Rosie's predictable, Rodman is Olympics on NBC this month is Miramax. hour show/promo. The move by Disney to not. But like O'Donnell, Rodman has a The film company is moving up its pull the last-minute programming switch clear sense of who he is-a take -no -pris- release of the newest Jackie Chan flick, did not sit well with some network insid- oners, love -me -or -leave -me guy. Supercop, to July 26 for fans who, ers. Let it be said: Synergy may be effi- The only thing the viewing public is according to Miramax marketing chief cient, but that doesn't mean it's fun. MEDIAWEEK July 22, 1996 http://www.mediaweek.com PAGE 19

this June, the service had 40 million subscribers, anessentially hired talent, contract players who may international reach that extends to 120 countries and agree to do only three or four broadcast interviews. a slate of original programs that is both distinctiveE!'s position as the only 24 -hour network devoted and constantly expanding. Before 1996 ends, E! will solely to the entertainment business is a double-edged move from selling its programming overseas to cre-sword. The focus of the network and its 24 -hour ating international networks in partnership withdesign mean that long blocks of time can be given local broadcasters. First up will be Latin Americaover to an interview with a major star. It also means and Canada; in '97 Masters plans to add the U.K. that if E! isn't on the short list of broadcast outlets to and Japan, with Germany, France and Italy to come "get" an interview, it's noticeable. aboard in 1998. "We're faced with the challenge of being one of The company is putting the finishing touches on E!Online, which is being run by

Lou Harris, a former editor at People maga- 1 To honor E!'s transformation from Movietime in 1990, Masters had zine. By January of '98, E! plans to be broadcasting a show live each day from Uni- versal City Florida, where a facility is being I his hair shaved into a mohawk in the shape of the network's logo. built for the network in what Universal calls the E -Zone. three," says Masters. "Is it going to be the Today The trick of running E!, Masters says, is as basic show, Good Morning America, Entertainment Tonight, as Management 101. "It doesn't have a lot of sexAccess Hollywood, ShowBiz Today, Sam Rubin...who appeal," he concedes, "but the most important thing are the three that are going to get on the list? We is people, putting together really wonderful, creative, work really hard to make sure that we're one of those intelligent people and then brainstorming with them, three outlets." creating a collaboration." Hollywood is a name game, and part of the strate- Talk Soup is a classic example of how ideas go from gy at E! is to build on the cult of personality that so concept to execution at E! Not long after E! launched, defines the entertainment industry. But it's sometimes when the network was barely a blip on anyone's radar, a matter of figuring out how to mesh E!'s needs with an idea struck Masters during a run along the beachthe personality. Such was the case with shock -jock near Malibu. Masters had noticed the immediateHoward Stern. media reaction to a chair -throwing incident on a Ger- When Masters was at MTV, he almost lost his job aldo show that featured white supremacists. A clip ofover Howard Stern. One Thanksgiving, Masters brought the brawl turned up on nearly every newscast, in everyin Stern as a guest disc jockey. "Howard was just playing village and town across the country. People were fas- videos and doing his shtick," says Masters. But then, as cinated by it. now, Stem made people nervous, and his shtick had an "I thought, why don't we do that in short form?" edge to it. There were no more guest DJ stints for Stern Masters says. "Every day, take the most absurd mo-on MTV. ment, put it on, and call it the High Point. A lot of peo- But Masters stayed in touch, and in 1992, once he ple here thought it was a dumb idea and didn't like it."was settled in at E!, Masters convinced Stern to do a The High Point went on anyway, as an experiment. weekly interview show on E! Two years later, the show Then Masters noticed something else: Whenever he was walking through the E! hallways, which have TV monitors along the "It was like a car wreck...I knew we were on to something," Masters walls with the network's feed, when the High Point came on everyone stopped and watched. says about reaction to an E! segment that evolved into 'Talk Soup'. "It was like a car wreck," says Masters, "and I knew we were on to something." was revamped into a five -day -a -week televised version He threw out the idea of turning the High Point of Stern's radio show. It is truly , with into a half-hour show. What emerged from a series ofthe entire radio show filmed each day and then edited brainstorming sessions was a name, Talk Soup; a host, down to a half hour. It remains one of the defining Greg Kinnear, who had done some on -air work for shows on E! Movietime; and before long, a hit that combined clips "I've always been drawn to fun projects, and I'm a of outrageous talk -show moments along with comicnut about movies-if you throw in video cassettes and bits by current host John Henson. The show launchedpay -per -view, I probably watch five or six a week," on Dec. 26, 1991, Masters' 40th birthday. says Masters. "MTV was an awful lot of fun to do, Covering entertainment, particularly on televi-and I thought it would be a lot of fun to build a net- sion, has become a huge business, and access to Hol- work that covered entertainment."

lywood talent doesn't come easy. Movie stars are Is Masters having fun yet? You . You need to placea100 market, multi -demo, cost-effectivenewspaperbuy, bytomorrow. What doyoudo?

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71;'''-' ternativePress A duel in Dallas shows the strength of community weeklies.By Glen Fest

!lesuas It's not a word Bill Gates hears often. But Randying to take back some Cowtown market share from )Stagen, the 26 -year -old publisher of an alternativethe two Dallas papers. 11 arts and entertainment newsweekly in Dallas, actu- Numerous other cities, such as Seattle and Chica- ally said "no" to Microsoft. Specifically, he declined ago, are home to a pair of newsweeklies where, until the or -o. . SW o L --r chance to interview for a Dallas -based position with mid -1980s or early '90s, there had been only one. r:4 "z , t.< - t..01 CityScape, the software giant's on-line entertain-These new kids on the block have resulted in an almost < - 0 ,1:2 tt ment guide being set up in a number of U.S. cities. 80 percent increase in the membership rolls of the r°,,VE 2' - e, eD - "People have said, 'Randy, you're crazy. You'regiv- Association of Alternative Newspapers since 1990,

1 1.3 0 rD cra.4rt - z x T4 ing up a chance to work with Microsoft,' " he says.plus a doubling of reported circulation figures among r0 0 '0tb $a: 5 0 a- "But...I'm an entrepreneur. Always have been, AAN members (from a total of 3 million six years ago ror ;397w °.11z always will be. I've created something here, and I'veto 6.3 million today). The alternatives are also boast- 2 created it in my vision, not in Bill Gates' vision." ing higher -than -ever placements for classifieds, dis- a, s 5 - What he's built is The Met, a smartly designed, play and personal ads, and for the first time are mak- 5 co I)ca. -D- ozt smartly written (and frequently just smart -ass)ing shared national advertising a priority.

a. a e i) 4i. 22i;Triliweekly publication Stagen founded two years ago as Richard Karpel, executive director of AAN, is P an alternative, basically, to the established alternativeamong the leaders spreading the alternative gospel: eui " Dallas Observer. His decision to stick with thepaperthat advertisers can't get better reach, dollar for dol- IV" 3:might also stem from a view shared by nearly all in the lar, than through the alternative press. "There are P inoa moq alternative press industry: Alternatives cater to anmore and more young people, and those people are .1.0j IOW audience that's suddenly hot with advertisers, and asturned off by daily journalism. They find a home with u° Pun a group they've only begun showing their potential. alternative newspapers," Karpel says. an "There are going to be more and more competing The demographics of AAN-member papers show alternative papers, which on the whole is good for the a pool of approximately 13 million readers (counting 2 industry," says Jeff vonKaenel, a publisher of to 2.5 readers for every copy distributed) who are Mal A lIi pue nt.,mthree weeklies and president of the Washington, D.C.-typically 18-49 years old, college educated and have nTe3Niculg?"based Association of Alternative Newspapers (AAN). an average household income of more than $50,000. pay us pot je stag "The pie we're getting is big enough to split things up, In its sales pitch, and its competitive situation, the spaf, and all the papers can have different editorial missions." ts,3 ' Observer is typical of many strong alternative papers S.110 In Dallas/Fort Worth alone, there are now threeacross the country.

alternative papers in a market that was once the sole "Half the daily [newspaper] audience is basically I 0 S On el domain of the Observer, a dominant, 100,000-circula- 50 to dead," says Observer publisher Lee Newquist, tion newsweekly owned by the Phoenix, Ariz. -based 36. "Those people aren't the consumers. Typically, I 8 .t c.) New Times Inc. since 1991. In addition to the 60,000 - think it comes down to efficiencies. Small retailers ask circ Met, the Observer's competition includes the small can afford to go into a publication like ours because ° s FW Weekly, a Fort Worth -only publication that is try - it's reasonable and affordable." 8/s41`4 July 22, 1996 http://www.adweek.com Newspapers/Page 3

A classified ad in the Observer is not only cheaperernment, corporations, other media andRandy Stagen, publisher of than one in , it is more civic organizations all fall under its scruti-upstart The Met, defends his likely to be read by a qualified employment candidateny. Recently, when a small group of mili-paper's party mission: "Most or a desired tenant, Newquist says, than one in the tant African -Americans adopted the Newpeople my age don't care who's 800,000 -circulation daily paper. "They stretch fromBlack Panthers moniker and began dis- stealing what at Ciry Hall." City to Austin [Texas]. What that does forrupting Dallas school board meetings, a restaurant on [Dallas'] Greenville Avenue, I don't gaining national media attention in the process, the know," says Newquist. Observer fairly easily exposed the group as minimal in Of course, another selling point for the Observer isboth membership and tolerance. its serious editorial. The paper serves as both watch- "Alternative press is the name we've been labeled dog and entertainment guide for the city. Local gov-with for 20 years," says Newquist. "But we look at our - Newspapers/Page 4 http://wwwadweek.com July 22,1996

cated features for alterna- tives,like Cecil Adams' "The Straight Dope" and "Newsof The Weird," which the paper picks up through its controversial marketing/consulting deal with The Dallas Morning News (which owned the Dallas market rights to a trove of syndicated news- paper material after its purchase/shutdown of the in 1991). The Observer's syn- dicated material is pretty much limited to a weekly B -movie review by redneck icon Joe Bob Briggs. Newquist, as expected, wholeheartedly disagrees with Stagen on the issue of reader interest. "I don't thinkmost18 -year -olds want to read a column about screwing Martha Stewart,"

ating an actual Met colum- nist's tongue-in-cheek con- Dallas Observer pub- selves as a metropolitan newsweekly. [Alter-fession of a sexual fantasy. (Perhaps they'd rather read lisher Lee Newquist native is] just a term. We've outgrown that." the recent Observer cover story on a convicted sex argues many of the While the Observer heralds its investiga- offender who refused to perform part of his sentence: new alternatives "have tive journalism, upstart The Met flaunts its20 hours of masturbation. The headline: "Handle With no future becausecoverage of the cultural ties that, it argues, Care.") they're not in touch motivate the 20 -something crowd: drinking, Newquist argues many of the alternative upstarts with the reader"sex, alcohol, pop culture, music, computersare confused editorially "and don't know if they want and, most of all, the joys of quaffing the hard to be an entertainment magazine, a fashion magazine stuff. (Did we mention that yet?) Readersor a sex magazine," he says. "They have no future won't find stories about crooked city officials or cru-because they're not in touch with the reader." sading consumer advocates in The Met, but rather The editorial ideals may differ, but the advertisers essays on why Batman rules, Black Entertainmentfor whom they compete do not. The small restaurant, Television sucks and being a sellout isn't all that bad. the popular music club and the lonely heart are all tar- The Met, Stagen says, entered the market at thegets of Met and Observer sales staffs. It's in local dis- right time to capture the attention of a growing cadre play advertising that Stagen admits the Observer has of young readers who don't like the daily papers and the advantage-and one in which the Met is better off are bored with the scandal and outrage that comprise piggybacking than stealing. The Met sales staff the soul of the "traditional" alternative press. encourages regular Observer advertisers to run an "Other alternative newspapers started with an edi-additional ad in the Met, not switch entirely from the torial mission. The Met started with a business mis- larger weekly, Stagen says. "Because if they didn't see sion," Stagen says. "My mission is to inform and a need for both, they would just go to the Observer." entertain. Like it or not, most people my age don't "What we're going to do is beat them in a demo- care about who's stealing what at City Hall. So we'regraphic," says Stagen. "It's like how MTV can't have out there covering where to get a great drink in thethe kids and the parents." sun, and they [the Observer] are covering the Black Dallas is one of only a handful of markets where Panthers." rival papers have different national advertising rep- The Met also runs some of the most popular syndi-resentation. As a New Times company, the Observer Without it, you're simply Here's the point we'd basketball to the like to drive home: not covered. Balkans. The Times, The most desirable for example, is stan- audience on the planetmakes itits dard equipment forcar buyers, car sellers business to get behind a copy of and car afficionados. So the only way people The New York Times every single day. won't see you in The Times is i f you aren't As for responsiveness-reader and paper there to begin with. Talk about driving all but become one. Because people know dangerously. Call Janet L. Robinson, Senior VP, we cover their world like nobody arNcloflorkir.itio Advertising, at 212-556-7478 to make else. From cars to Congress, from your message a part of The Times. at New pork runts http://www.nytimes.com Newspapers/Page 6 http://www.adweek.com July 22, 1996

is among just 14 papers that utilize the Ruxton Group,archival stories and added background material but is a Chicago -based national rep service that New Timesbeing launched strictly as a supplement to the bought from the Chicago Reader last year. For newsprint edition. "The trick in all of this is to still have "everybody else," according to AAN's Karpel, therereaders pick up the paper," says Newquist. "We don't is the Alternative Weekly Network, a newly incorpo-want to circumvent the paper, because that doesn't do rated co-op in California currently representing 75-anybody any good." 80 newsweeklies. The Met, not surprisingly, is taking a different "Our papers have always been very strong locallyapproach. After initially going on-line by posting the and have always offered local retailers and local adver- tisers a really efficient means to reach 18 -49 -year -olds in a local market," says Karpel. "It's always been a When it comes Quer It Eyes so Nam Tattoo you Vole Ike Best challenge to tap into the national market, since busi- ness has been so fractured. But we're seeing explosive to digital city- THE SAN FRANCISCO BAY growth in that area, coming at a time when [tradition- al alternative advertisers like] the Gap, Starbucks and papers, says the Blockbuster have started to gain market share." Guardian'sGUARDIAN National advertising was one of the main topics of interest at the recent AAN convention in Salt Lake Brugmann, City, with the two national rep organizations setting placement goals totaling $10 million in buys for 1996. electronic pro- Advertisers include the traditional sin marketers of liquor and cigarettes, plus mainstream advertisers viders "can't do such as United Airlines and Altoids candy. it like we can." Mark Hanzlik, executive director of AWN, says his IteE AC(N1311, group expects to place about $6 million this year-upcurrent issue plus partial ruts (P.30j from $230,000 in 1993-as more members join in the archives,The Metun- group and alternative papers strengthen their ties toplugged its on-line version and will soon unveil a new national advertisers. site. Stagen says the home page will reflect a variety AWN doesn't actually sell the space. Memberof Dallas scenes, tastes and people, and include a chat papers do the fieldwork, pitching not only themselvesroom for discussions. Some editorial coverage will be but their AWN siblings for national ads. All papersexclusive to the Web. contribute a small percentage of the revenue in At the AAN conference, publishers passionately exchange for the placements. Network buys are notdebated the wisdom of publishing on the Web via part- necessarily exclusive against Ruxton. nerships with existing content aggregators such as "We don't compete and we don't fight [againstMicrosoft and America Online, which have launched Ruxton]. We just don't share leads. If it goes to bothon-line arts and entertainment guides regionalized for papers, it doesn't bother me," says Hanzlik. specific markets. Papers including The Boston Michele Laven, publisher of New Times' PhoenixPhoenix and Austin Chronicle have gone that route, New Times and head of Ruxton, says the organizationaccording to AAN. has this year targeted $3.7 million in media for the Bruce Brugmann, founder and editor/publisher at papers in the Ruxton family. (One New Times publica-the 130,000 -circulation San Francisco Bay Guardian, tion not represented is the newly purchased L.A. View;initially agreed to work with Microsoft, but has since Ruxton is abiding by a previous agreement with theswitched to providing content to a San Francisco -ori- L.A. Reader.) Ruxton is even opening an office in New ented city site created by Yahoo. Brugmann, like York to hit Madison Avenue full-time, says Laven. others, thinks alternative papers have the upper hand If the prospect of additional national revenues hadin negotiations with technology companies, most of publishers buzzing at the convention, so did the Inter-which, he argues, don't have the editorial chops to net. The questions of when, how much and with whomattract devoted local readers. became fodder for convention seminars and, later, "They can't do it like we can," says Brugmann, articles posted, appropriately, on AAN's Web site. whose 10 "Thou Shalts" of good journalism include Just like their daily brethren, alternative publish-"Print the news and raise hell" and "Have at least two ers are carefully weighing the costs of starting on-linelibel suits pending at all times." versions of their papers, in terms of dollars spent, ad "What I'm even more convinced of is, those of us potential and the impact on the print product. who believe in old-fashioned news and covering the In Dallas, the Observer will roll out an on-linecommunity on every conceivable level-everybody product in September. The Web site will includewants our stuff," Brugmann says. Thepagesof "Asahi Shimbun"

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11-1P-41E t r2 CVO gthe 6:$ Is this the future of labor relations, or just one strike? By Anya Sacharow

ne year into the Detroit newspaper strike While the editors say their papers are getting that started July 13, 1995, the unions andbetter and better response from readers, WDIV, management remain firmly on oppositethe local NBC affiliate, recently aired results sides of the bargaining table, in disagree-from a survey in which 49 percent of 1,500 ment0 on just about everything. The joint operatingadults polled agreed with the statement they company that runs The Detroit News and Detroit Free"almost never read" the News and 57 percent Press will not consent to what it calls unreasonable"almost never read" the . According demands from union members who, it says, wouldto the survey, out of the same pool of respon- bankrupt the business if they had their way. The unions dents, one year ago those figures were only 20 are rallying behind their right to have an organizedpercent for the News and 32 percent for the voice in the workplace, Press. pany has not bargained in good faith. Pre -strike, the News and Free Press had In assessing the strike to date, those on the uniona combined daily circulation of 876,000 and a side point to the economic damage inflicted on theSunday circ of 1.1 million. The unions say papers-Gannett Co.'s News and Knight-Ridder's circ is down by at least 50 percent, to 409,000 Free Press have each lost $50 million to date-and todaily and 564,000 Sunday. The papers their ability to keep the pressure on a full year later.haven't reported to the Audit Bureau of Cir- Management points to the fact the unions have notculations since the strike began. But stopped the papers from publishing for even a singleDetroit Newspapers, the joint operating MN day, and they say losses from the strike are decreas-agency that runs production, distribution, ileipyauaci ing. The protracted battle is being closely watched bymarketing and advertising operations for pinoa newspaper veterans in management and on unionboth newspapers since it formed in 1989, mot' unrolls alike, who expect Detroit to set the tone of news- .1o; Nair says circ numbers are only down by about uo punpaper labor relations for years to come. 25 percent. The unions also report that Management officials expected the arrival of theadvertising revenue at the papers is down In rstrike's one-year anniversary to be a disruptive weekby 40 percent in the wake of the strike. The operat- in Detroit, but it turned out to be a fairly calm time.ing agency says the decline is more like 20 percent. The National Labor Relations Board regional director A Those numbers are only part of the story behind toILA put announced three days before the anniversary that hethis strike. Gannett and Knight-Ridder are respec- momL. would seek a court order to reduce strikers' miscon- tively the No. 1 and No. 2 largest newspaper chains in duct on the picket lines, behavior that had includedthe country, and any labor agreement made in Detroit yelling defamatory racist and sexist remarks. Thatwill be viewed-by both sides-as an industry stan- undoubtedly helped keep everyone in line. dard. That has made management especially cautious Both Heath Meriwether, publisher of the Freeat the negotiating table. Press, and Robert Giles, editor and publisher of the Last July, 2,500 workers went on strike. Six of the News, say they are now more focused on getting oneleven unions are still engaged in the dispute. with the daily business of putting out the papers thanunions that settled represent tradesmen such as elec- anything else. They say they don't miss the strikingtricians and carpenters and comprise less than 200 workers, and they call their replacement workers tal-people. The more than 2,000 union members still on ented and energetic. strike are from two locals of the Teamsters (repre- July 22, 1996 http://www.adweek.com Newspapers/Page 9

senting drivers and mailers), the Guild (editorial and maintenance workers), the Com- munications Workers of America (typographers), andthe unions charge, not bargaining inDespite disruptions the Graphic Communications International Uniongood faith. NLRB hearings for chargesfrom some 2,000 (printers and photoengravers). of unfair labor practices against Detroit strikers, the Detroit The original issues that sparked the unions' walk- Newspapers have been going on since papers haven't missed out are no longer the only things in dispute. The March and have slowed down negotia- strike began over the operating company wanting totions at the bargaining table. a day of publishing in eliminate about 115 union jobs (about 80 district man- Despite union tactics including mass the past year ager and 35 mailer jobs) through buyouts and attri-demonstrations last September-when tion, and change from across-the-board pay increas-papers had to be flown out of printing plants by heli- es to merit pay increases for Guild members. Addedcopter-the Detroit Newspapers agency has contin- to those now are the issues of the company hiring per-ued to publish both papers all along. For the first two manent replacement workers during the strike and,months the papers published a joint edition under one -k "For a long time, corporate advertising was considered to be good will. It goes far beyond that. Corporateadvertising is good business." In his thirty years as a professor at Harvard's Graduate School of Business Administration, Stephen A. Greyserhas taught the

concepts and practices of business to hundreds of today's and tomorrow's executives. He is also an elected Fellow

of the American Academy of Advertising for career contributions to the advertising/communications field. With

these credentials, Professor Greyser has strong views on corporate advertising and the role it plays in enhancing

corporate reputation, and, eventually, the bottom line. "The company's brand image meanssomething more than

the product's brand image. Advertising for the corporate brand addresses audiences beyond customers... typically it

talks to a range of relevant stakeholders about issues beyond selling products. Via corporate advertising, companies

can communicate who they are (their identity), what they are (their image) andwhat they stand for (the

ideas central to their culture)." In the corporate world, the bottom line is the top priority to management and to

shareholders. Professor Greyser sees the use of corporate advertising as a part of a corporate strategy to build

reputation, and in turn the bottom line. "Corporate reputation is a key asset for a company. My work with the Opinion Research Corporation's CORPerceptions data shows a link between corporate equity scores and

stock market performances. Corporate advertising, along with effective

public relations, is one of the builders Greyser of that corporate reputation." In his Corporate Communications classes, Looporale Advvrtising Professor Greyser teaches that "strong

corporate advertising serves three purposes. It can provide support on public issues; it can enhance a competitive

position when price and/or quality are equal; and it can have an impact on the financial marketplace." He also

believes that corporate advertising cannot be totally effective overnight. "Readers normally don't inhale corporate

advertising and then act on it immediately. It takes time to sink in, to make an impact. An enduring corporate

character is often essential to the effectiveness of such a message. And any corporate message must have credibility,

supported by a company's behavior in the marketplace and as a corporate citizen. A highly media climate

also helps." Professor Greyser is a vocal proponent of the right medium for this message: "I critique many corporate

communications programs, and if I don't see The Wall Street Journal as a component of a program, I ask why it's

not there. Its audience is broad, yet it's also keenly attuned to what corporate messages are all about." Every business

day, the global Wall Street Journal reaches over 7 million readers, including those who make the decisions which

influence your business. If you want your corporation to succeed in the corporate arena, The Journal is the place

to be. "In my opinion, it's hard to envision any major corporate advertising campaign notbeing in The Journal." For more information on the power of corporate advertising, write or fax (on your company letterhead) to

Bernard Flanagan, VP/Marketing, Dow Jones & Company, Inc., THE WALL STREET JOURNAL, 200 Liberty Street, New York, NY 10281, fax:(212) 416-2522. The World's Business Daily. It Works. Newspapers/Page 12 http://www.adweek.com July 22, 1996

masthead, with the two news-are publishing with fewer employees than before. rooms alternating responsibilityIt's not good for the unions even if they do go back for hard news sections. Some to work." strikers then returned to work, Management's position in recent strikes has been and the papers began hiringstrengthened by technological advancements that help replacement workers. justify the loss of union jobs. "Unions have lost ground According to Metropolitan through the change of the nature of the work," says Ben Council of Newspaper Bagdikian, professor emeritus of the Graduate School Unions representative Rogerof Journalism, University of California, Berkeley. Kerson, shutting down the Technology has permanently altered the way papers was neverthe point. "We knew from the beginning that with the technology what itis, Labor Milestones they'd probably have the ability to 1786 In Philadelphia, one belonged to unions. move the papers," Kerson says. "We focused on the Strikers received of the first formal actions Today less than17per- economic side, reducing circulation and advertising." occurs when a group of cent are unionized. a warning from Both Gannett and Knight-Ridder say operating printers strikes over a the NLRB earlierlosses at the papers were $50 million for each failure to receive a 1962-3TheNewYork Times, New York Post, this month tocompany in 1995, directly attributable to the strike. demanded minimum wage of $6 a week. Herald Tribune, World clean up tactics.This year the companies expect operating losses of Telegram, Sun, Daily $20 million. Detroit Newspapers revenues were $457 1852 Claiming jurisdic- News, Journal -American, million for 1994; they dropped to $384 million in 1995. tion over all the mechani- Daily Mirror, Long Island Frank Vega, president and chief executive of Detroit cal processes involved in Press and Long Island Star -Journal are involved Newspapers, projects the papers will return to mod- creating a newspaper, the National Typographical in a strike over contract est profitability by 1997. Union is born. negotiations, which It's a sign of the times that stretches on for 114 days. while the striking unions have 1903 The International Many of the papers never inflicted significant financial Brotherhood of Team- recover and fold. sters starts in Chicago to damageon theoperating organize delivery drivers 1915 A transition at The agency, they could not stop pro- of horse-drawn wagons. Washington Post Co.'s duction and distribution of the The union will grow to Washington Post from papers. Technology, it can be 1.4 million members. hot to cold type results in 83 argued, has transferred power a destructive strike that from the unions to manage- 1955 The American Fed- causes thousands of newsPaPers, eration of Labor, repre- dollars worth of damage ment. One of the strongest senting non -industrial to the press room, where newspaper unions used to be unions, merges with the pressmen, typesetters 1 the Linotype operators, whose Congress of Industrial and printers set fires in nS work was wiped out with the Organizations to found protest. Replacement workers are brought in. arrival of computers. Now the what is known today as the AFL-CIO. At the The printers and press- most powerful unionisthe time, 35 percent of the men at the Post remain International Brotherhood of American work force non-union after 20 years. rrarrli.:44 Teamsters, with1.4million Visit ANN on the Web at members including drivers, dis- -1111111111111111111111111/11111= tribution and mailroom workers. newspapers are produced and hence reshaped the "If the unions can't stop acomposition of the newspaper unions. "It's not just the newspaper from publishing intypesetters that are gone," says Steve Babson, pro- Detroit, they can't do it any-fessor of labor studies at Wayne State University in where," says industry analystDetroit. "You are losing platemaking and press work John Morton of Lynch, Jones & aews}sa£+er eaoek related to older technology. The typographers, stereo- Ryan. "That's the underlyingtypers and photoengravers are gone. Pressmen as ?,r. 0174.71 lesson in Detroit regardless ofwell as presses became driven by computer control. the NLRB ruling and the http://www.amnewsnet.com Simplified maintenance and operating procedures can appeal process. The unions have be turned over to less skilled people." or totally bail and call lost the strike. The newspapers Babson adds that unions haven't done themselves 1-800-697-1221 July 22, 1996/Newspapers http://www.adweek.com Page 13

Vvcoo any favors harnessing the remaining power they do Still, Burke maintains *cc have. "Unions need to more effectively align them-that the strike comes at a 33ct.voit selves and speak with a single voice," he says. "It's dif- time when the unions are ficult to bargain when you are fragmented. Also, theynewlyenergizedunder ThpDetroltNews need to prepare a range of tactics. The labor movement Sweeney's leadership. "The NLRB is slowly figuring out it cannot rely on the standardlabor movement is in a posi- ordersnews strategy of 'no contract, no work.' " tive transition right now," to stop paperunions violence and A union loss in Detroit-one of the few remaininghe adds. "This strike is inky vandafism ,,,ketng Braked O111.11 vibrant union towns in the country-would also be avery important. We helped raitiquit01 keen embarrassment to the AFL-CIO, which, underlocals inflict $250 million

new leadership, is seeking toin damages to the two strengthen labor's voice andcorporations. The ques- leano.tto, ow union regain some lost power. Lasttion is, how deep are your .tsh"' I.rley, er, January, John Sweeney, thepockets?" oelfam fund 1985 A 1,000 -worker new AFL-CIO president, After one year on the a .R sent Ed Burke to Detroit topicket lines, however, management is asking the same strike at the Tribune Co.'s Circulation and begins overseestrikestrategy,thing of the unions. The United Auto Workers in sales numbers when the paper installs along with a half dozen oth-Detroit recently donated $40,000 to the locals, and the new equipment and gives er AFL-CIO representativesstriking unions have raised more than $60,000 on are in dispute, employees the choice of but the strike accepting the technology- charged with coordinatingtheir own. The international unions for the Team- Jriven changes or losing thesixlocals.Burke,asters, the GCIU, and the Guild-CWA each have strike has cost at least their jobs. Employees celebrity of the labor move-funds that pay strikers $150 a week and in some cas- $100 million. who went out were ment, coordinated the coales pick up health insurance costs. Strikers can also replaced; legal proceed- miners' strike against theapply to a pool of funds if they need help with mort- ings are still pending over the paper's refusal to Pittston coal company ingages or health-care costs. accept the strikers' offer 1988-89 in southwest Vir- Regardless of who blinks first in Detroit, the dispute to return to work. ginia, an action that ulti-has already affected labor rela- matelyresultedinthetions in other cities. Contract 1995 Approximately 2,600 unions getting a new con-settlements have been resolved employees from The Chronicle Pubishing tract. "Their intent is toin the past year without strikes Co.'s The San Francisco starve out our folks and tryat Knight-Ridder's Philadel- Chronicle and Hearst to offset the losses in Detroitphia Inquirer and Daily News, Wash Corp.'s The San Francis - with their other holdings,"Times Mirror's The Sun in Bal- ;o Examiner, which are Burke says of Gannett andtimore, and Journal Communi- jointly operated, begin rtincxuls) picketing, mainly over Knight-Ridder. "Our chal-cations' Milwaukee Journal wage -related issues. On lenge is to keep the financialSentinelandThe Buffalo the first day of the walk- damage ongoing in DetroitNews. The Newspaper Guild is out both the strikers and and spread some of thatworking with management on management publish on- across the land." more positive bargaining line newspapers. By the of all the end of the second week, Burke thinks the union isstrategies through "mutual the strike ends in negotia- successfullykeepingthegainsbargaining"classes, tions. -Angela DelRio papers on edge, pointing towhich were used in Buffalo. the advertiser "out list" as Some observers say Detroit one indication. Burke sayswill, in fact, be the last major Visit ANN on the Web at more than 1,300 advertisers are on the list, meaning metronewspaperstrike. they haven't advertised in the paper for 30 days or "They saythatinevery Aaj #;w2, more; 750 advertisers remain in the paper. strike,"says Linda Foley, Detroit Newspapers counters that about 80 per-president of the Newspaper cent of their advertisers have returned to the papers. Guild. "They don't say it when Historically, in strike situations, newspapers havethe unions win. Is Detroit <,,spape etwork eventually regained their business. "In past strikes, important? Absolutely. It's a advertisers have gone back to what they're familiarcritical time in labor relations. with," says Lynch, Jones analyst Morton. "On a cost Isitthelastnewspaper http://www.amnewsnet.com per thousand basis, it's difficult for them to do betterstrike? Heck no, no matter in other media." what the outcome is." or totally bail and call 1-800-697-1221 Newspapers/ Page 14 http://www.adweek.com July 22, 1996 eWashington Pc

Vaxoserf Paper gets it right the second sh time around. By Mark Jenkins

Most American newspapers have concluded they The Post was not alone in its initial need to be on line but haven't figured out how to make approach to electronic newspapering. It was it pay. thought it had the solution: merely the biggest daily to establish an on- Rather than provide its information via someone else'sline service using Interchange, a propri- on-line service, it would establish its own. etary system developed by Ziff Communica- The result, dubbed Digital Ink, allows users totions Inc. The Star -Tribune retrieve stories from the Post-and provides e-mail andand New Haven Journal -Register also used access to the Internet, services already supplied byInterchange to establish on-line presences. such well -established national companies as America The Web quickly outpaced Interchange, which Online and CompuServe. Launched with fanfare in Julycould be accessed only by subscribers using 1995, Digital Ink is still in operation, but it is no longer Microsoft's Windows . AT&T bought advertised in the pages of the Post. Instead, in June, the Interchange from Ziff in December 1994; in January company started marketing washingtonpost.com,1996, AT&T announced it would write off its invest- which provides many of the features offered by Digitalment and move toward a Web -oriented approach. The Ink but is accessed via the World Wide Web. day after that announcement, Unlike Digital Ink, washingtonpost.com Digital Ink editor and publisher is free and available to anyone Alo5t Don Brazeal stepped down and who can reach the Web. That's WeSi stda -- went on a "sabbatical" from --OtAtollNtari,et. made quite a difference. Where ---- Sloe prom,. were,Roe: which he has not returned. Digital Ink attracted only about Carl Steadman, who helped (Ati " corwt, 11,000 subscribers, in its early Dow,e6' set up the Star -Tribune's days washingtonpost.com has Interchange -based service, attracted more than 1million pithilysummarizes what "hits" every weekday, says Ralph went wrong. "Interchange Ipoilauaq Terkowitz, the Post's vice president ultimately failed because [1110J of technology and the president of the Web was cheaper, bet- 11.11 OW A01 *all' Digital Ink Co., the newspaper's on- ter and faster. But it didn't err.' UO pun, line subsidiary. That's more than krkant help that the technology never twice as many daily visitors as the really worked. I loved working at the Star -Tri- Hn ' site drew when it bune, but I left because of Interchange," says Stead- opened in April. man, who is now at HotWired, a Web site from the folks

SPOVIA A The media response to washingtonpost.com haswho publish Wired magazine. 3.4 Put, ,i."0%. generally been favorable, often at the expense of Interchange was "a klutzy proprietary system, the

weja! Slate, the new on-line political -policy weekly startedwrong technology at the wrong time," argues Arlen. Jo slag last month by Microsoft. The Philadelphia Inquirer's"To paraphrase the Post's ad campaign, Digital Ink P-!'93 Dan Stets called the Post's site "astonishingly good" S. I 0 -4.11 didn't get it," he says, a reference to the paper's and a bigger "event" than Slate's debut. rather Zen advertising tagline, "If you don't get it, you Washingtonpost.com "is still wordy, but less so thandon't get it." junk like Slate," comments Washington -area media Mark Potts, who was Digital Ink's director of prod- analyst Gary Arlen, whose Arlen Communications Inc.uct development, is more forgiving. "At the time, does research and consulting in interactive services. there's no question it was a good decision," he says. "I July 22, 1996 http://www.adweek.com Newspapers/Page 15 stRecovers Froma

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Check On Housing Prices orld M.<0, hew,r ididaddtraddl Ma of lorded .1 Aide - 7109 Pena* Pde Tea - or fOrtass ealty Se vtod doe rpurg roes on vile re yen Ind or vhere ktraFatt=tu hs cuss lie" ym, ...I P. 40$414 rsal 'Tiede wide lbsk 711 diddddltIde do Are Barry Loyalists Sal Behind Hun? trositin Wens; Get the Loud News You Can Use bL.. a .14 .3. InTea Of The Tcvu the bd drwsena dtry Moyer Me.. 1.1...... '011 viteW 4..tzzr MMrneouenowsitua...0...1.^ C.O. g . rhey inn& ancrterora.raraoon proplr arr Veo,,k,orr6 rbovpAtibk deetteut r,th, rcr.kderr tyre on And.. tramIe. ro direr*, yewde zattO looked at a lot of products. Interchange was one of the The Post began moving toward the Web even slickest things I ever saw. It was beautiful." before it announced washingtonpost.com. It had "It turned out to be a lot harder to use than I already established CareerPath.Com, a national inter- expected," for both the service and its employment -advertising service that includes adds Potts, who is now a consultant for electronic pub- listings from five other newspapers, and a political lishing ventures, including the Post's. data site, PoliticsNow, that it runs in association with "It's easy to condemn it and we all do. But everyone ABC News, National Journal, Newsweek (which else made a lot of the same mistakes," he says, citingshares a parent company with the Post) and The Los the quick fade of the Microsoft Network, the propri-Angeles Times. etary on-line service introduced by the giant. Washingtonpost.com offers many features previ- CD "The Web happened. And messed up a lot of people." ously seen on Digital Ink, but also some new ones. Terkowitz now plays down the Interchange issue."The complete text of the day's Washington Post is "It's not a binary decision," he says of the Post's move not enough," says Jason Seiken, the service's editor. to the Web from the proprietary system. "Digital Ink"If we just had that, it would be a recipe for failure." has always been platform -agnostic. You may find us The Web site includes home pages for more than on other platforms in the future." 200 countries and daily news from each of the 50 "I'll defend the choice," concludes Potts of Inter-states. It also has a local "movie finder" service and change, "but I think they waited way too long to dump will soon have searchable databases of video and it." He says Brazeal "was the guy who held out forrestaurant reviews. "More than a dozen Post Interchange." Brazeal, now an internal consultant forreporters and editors are on line, hosting discus- the Post advising its cable TV division, could not besions," Seiken notes. (Hosting the chat sessions is reached for comment. optional, not required, for Post employees.) The site The failure of Interchange, which AT&T hasalso has a "Web exploration society" to help novices announced will be shut down by the end of the year, learn more about searching the Web. leaves electronic newspapers with only two viable "There's more depth, and it's interrelated in a way choices: an established on-line service or the Web.that we couldn't do on Interchange," says Terkowitz. Such newspapers as the San Jose Mercury News,"The velocity of development on the Web is so much which established Mercury Center on Americasteeper." Online, have been successful with the former strate- "We're putting a lot of resources into updating our gy, but most are choosing the latter. A May survey by site," says Seiken, noting that washingtonpost.com is Editor and Publisher magazine indicates that 368 revised "20-25 times a day" and staffed 24 hours a day, dailies and 214 weeklies are on line, and that 94 per-seven days a week. Digital Ink declines to reveal how cent of them are on the Web. many employees it has, but one executive says wash- Newspapers/Page 16 http://www.adweek.com July 22, 1996

"Digital Ink has always been platform -agnostic," Ralph

Terkowitz says of the demise of Interchange. "You may see us on other platforms in the future."

ingtonpost.com has "approximately two Though the on-line service is coordinating its ad sales dozen" editorial employees. with the Post's sales staff, Albert notes, its rates are The site is initially sponsored by 10entirely separate from the newspaper's. "charter" advertisers, mostly local or The site also includes the daily's classifieds in regional companies such as Bell Atlantic, three categories-employment, real estate and auto- T. Rowe Price, Riggs Bank and Washing- motive. There's no additional charge for the posts, ton Area Chevrolet/Geo Dealers. "Local although the site is selling links from advertisers' advertising bought out the site with noclassifieds to their Web page or e-mail address. discounting,"says Terkowitz. "Our advertisers are One washingtonpost.com feature held over from incredibly pleased" with the response. Digital Ink is "Chapter One," which allows users to For charter advertisers, washingtonpost.comread the first chapters of more than 100 recent offered a special onetime rate of $12,000 for the firstbooks. Those who decide they'd like to read the rest three months of operation, says Don Albert, the ser-can then turn to an ad from Crown Books that beck- vice's vice president of advertising. For that price, itons, "Click here to order books." guaranteed category exclusivity and a minimum of This is a level of editorial/advertising entangle- 450,000 "impressions" for the advertiser's banner.ment that would seem brazen in the newsprint Post. Subsequently, the service will charge as much as"I get the sense there will be a little more blending $15,000 per 500,000 impressions, "discounting fromof separation of church and state," says Arlen. there" for more frequent advertisers. Special rates "We go to great lengths to label our advertising, for advertisers on "targeted" areas such as personalmore than any site I've seen," responds Seiken. finance and books "have not yet been finalized." Within the next month, washingtonpost.com will make the newspaper's archives avail- able for search and retrieval, a fea- ture for which it will charge. If users don't protest too loudly, the service Reaching Rhode Islanders requires will gradually add fees for other fea- tures. "We will move toward registra- SO little thinking, you'll feel like tion," says Terkowitz. "We anticipate charging subscription fees eventually. anaccount executive. People have not been able to get those to stick today." Terkowitz won't say how much the Post has invested in its on-line prod- ucts. According to the company's 1995 annual report, its loss from "other busi-

It's a no-brainer. You can place a nesses" increased to $22.8 million in 1994 from $9.1 million the year before. quarter -page ad in the Providence (Those businesses include an SAT - Journal -Bulletin at the same cost prep -class company, a CD-ROM devel- oper and pay -for -view cable in addition as an ad on all three early local TV to the on-line ventures.) The annual news programs. And you'll reach report notes, "We will continue to lose 159,000 more people.* So, how money on Digital Ink this year and for the foreseeable future. The losses are come you never get to go on two worth it; we have to retain the Post's hour lunches? To reserve space, preeminence in delivering news and call Don Ross at 401-277-7136. advertising in the Washington area." "It's a serious investment," says

ereititurr311111.11111.11111hi111 Terkowitz. "We are building a new Every diry since 1829 business. We believe we have the patience to build that business." * According to 1994 Scarborough Reports. STUDENT #21,687

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Newsprint Diplomacy

Ed Johnson from Gainesville, Fla., takes thePoland and Hungary --their development has bus from town to town in the Czech Republic-been accomplished mostly from within, along with from Beroun to Nymburk to Pilsen. But Ed isn'tguidance from Westerners and investment by a tourist. He's a Knight International Press Fel-West European media companies. low. Fifteen minutes after arriving in pic- Many Western efforts have moved on to turesque Olomouc, he meets the news staff of a places where the issue of a free press is still in local paper and answers questions for fourdoubt: Albania,Belarus,Slovakia,former hours, drawing on more than 30 years' experi-Yugoslavia and Russia, where "free" and "inde- ence with the New York Times Regional News-pendent" journalism is alive but often corrupt. paper Group. The Budapest center Johnson, retired and sister facilities in senior editor of the Prague, Bratislava and group, has been in Bucharest are run by the Central Europe since Independent Journalism January, working out Foundation, headed by By Donof Budapest's Center James Greenfield of The for Independent Jour- New York Times editori- Lippincottnalism. He has a role alboard.Theyare in a massive, historic among the most active of effort to develop free a score of such training and independent media centers, including one in in nearly 30 former Moscow run by New communist countries. York University. Beginning in 1989, Much of the training, Westernjournalists, consulting and material mainly Americans, aid has been financed by fanned out over Central theU.S. Government. and Eastern Europe to Private American and share their knowledge Europeanfoundations of newspapering and havealsocontributed broadcasting, some- millions, joined by Euro- times to mixed recep- pean governments, the tions. They're still at it, EuropeanUnion,the in programs financed Council of Europe and by an array of public UNESCO. and private organizations. Today there is an Despite all the activity, free and independent increased emphasis on management, based on thenewspapers probably won't be the norm in for- rather sound theory that the first priority of a freemer communist countries anytime soon. The press is economic survival. clock seems to run backward in Slovakia, Alba- Generally, these retirees, staffers on leavenia, Belarus, Croatia and Serbia, filled with old- and J -school teachers remain longer than theline officials and editors. But Western teachers "parachute professors" of the early days, it's the young journalists who are most eager dropped in for three-day workshops on how to doto try new ideas and adapt to the ideals of free things the American way. Nowadays instructorsexpression. They figure time is an ally. listen more, offering ideas, not rules. And the Americans are being joined by more Europeans. Don Lippincott works for the International Where independent newspapers have beenCenter for Journalists in Reston, Va., which firmly established-as in the Czech Republic,adminsters the Knight fellowships. immediate,v, via theWed,pa canread 13 weed.1 ofAciweed, gam:tweed and Mediaweed

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WASHINGTON Alicia Mundi King Arthur Tests Legend The way a few of the for- high -profile Democratic candidates were vying to He wins all the mer advisors to Sen. Al topple Al. A barrage of national publicity, and a full - D'Amato remember it, they court press by the Democratic party to take back New were sifting through the York, were irrelevant. By early September, when New close, ugly races. morning news, and it wasYork Attorney General Bob Abrams beat Geraldine all bad. Specifically, it was Ferraro for the nomination, Finkelstein already had horrible. There they were, ads in the can on both Democrats and was ready to go. Who wouldn't want late September 1992, withThe ads were basicallyalike,recalls a campaign their boss fighting to keep his Senate seat. Polls staffer. Only the names were different. Within hours showed that more than 70 percent of New Yorkers,of Abrams' victory, the ads hit the state's TV and radio Arthur Finkelstein his constituents, knew his brother had been indicted stations: Bob Abrams, too liberal for New York. forcorruption.Pollsalso showed Clinton was Too liberal for New York? Sounds like "too Texan winning nationally and leading by 10 points in New for Dallas" or "too Southern for Georgia." But that on their side? York. Polls showed their own Republican president,was Finkelstein's message. When the election was George Bush, was a drag on their candidate. over, Clinton had romped to victory-and so had Was D'Amato going to lose his Senate grip by hang- D'Amato, even more impressively. The Pothole ing on to Bush's threadbare coattails? Not according to Senator had snapped up 1.4 million more votes in his guru, Arthur Finkelstein. Finkelstein's response toNew York than his own party's President. Says an the list of crises was the same as it had been since the official at the Democratic National Committee, "Of spring: "So? And your point is?" Finkelstein hadn't all the states, we couldn't believe that we didn't win changed his view of the race since he'd begun it. Three back the Senate seat from D'Amato-Al D'Amato, PAGE 22 http://www.mediaweek.com July 22, 1996 MEDIAWEEK

WASHINGTON

for God's sake. It was Finkelstein who won that race." friends and enemies (all among Republicans), there is So the Arthurian legend continues. Another victorycausality in this correlation. He figures being quiet snatched from the jaws of defeat. His list of impossible helps keep him on top. "Why give your opponents infor- dreamers includes New York Governor George Pataki mation?" says a Republican strategist. "Arthur thinks and the new Israeli Prime Minister Benjamin "Bibi" that talking to the media just gives away your ideas." Netanyahu, the invincible Jesse Helms and his Carolina The events of 1996 may not let Finkelstein remain sidekick Strom Thurmond. This fall Finkelstein's select incommunicado. For perhaps thefirst time since clientele include Dick Zimmer, running for Senate in Nixon's reelection race, Finkelstein, who eschews the New Jersey, and Larry Pressler, trying to hold onto his GOP team player mantra, is part of the national cam- seat in South Dakota. The list of Finkelstein's recent paign. No, not with Dole. Thanks to Sen. D'Amato, the U.S. campaigns represent crucial national contests chairman of the Republican Senate Campaign Com- mittee, Finkelstein and his various chosen affiliates-media buying companies, ad agen- Unlike other top political consultants, you rarely hear of Finkelstein. cies, strategy teams and pollsters-are a cru- cial part of the GOP's battle to hold onto their majority in the U.S. Senate. Polls show And you NEVER see him. The last picture of him was dated 1976. they'reinforatoughfight.Butif Netanyahu's narrow victory is any indication, where the Republican and Democratic parties spend they have a killer on their side. millions to target their opponents for extinction. What's he like? Think Machiavelli as mensch. It's a Unlike other winning politicalconsultants, you good thing Finkelstein avoids the limelight, because its rarely hear of Arthur Finkelstein. Rarer yet is actuallyblow -died glare is not his style. In the uptight universe seeing him. The last picture anyone in the press could of Brooks Brothered GOP consultants, Finkelstein is find is dated 1976. The last remembered interview with the visitor from the Third World. "He looks a little like the media is a Larry King radio show in 1988. The more a refugee," Michael Deaver told The Wall Street Journal. he wins, the less visible he becomes. rumpled. His

Rollins has been skewered in the past for making blunt comments. After Below the Beltway... working on Christie Todd Whitman's successful 1994 campaign for New Fouryears ago at this time, Ross Perot coincides with the GOP convention, and Jersey governor, Rollins said her group and political consultant Ed Rollins Republicans are said to be worried about had paid black churches to discourage were making news together. Perot was the fallout. "Ed is honest," says a long- voters from turning out. In Rollins' running strongly for President and time GOP friend, "and there's nothing book, the Democrats' strategy in this Rollins, a star among GOP strategists, worse than an honest Ed Rollins." volatile area is said to take a big hit. had jumped to the third -party candi- Though no one connected with Ed now claims to have retired from date's side. Within weeks, however, Perot Rollins or his tome (published by Broad- the political wars. On July 9, he signed dropped out, leaving Rollins in the lurch. way Books) is saying anything before on with Edelman Public Relations as an Now they're making news again on publication, a source who talked to him executive vp in its New York offices. His the comeback trail, but you won't see during his research says Perot comes off Edelman compadre in Washington will be Mike Deaver, the former Reagan deputy chief of staff who Ed Rollins' new book coincides with the GOP is also an expert in the art of spin.

Iconvention; Republicans are said to be worried. TheGOP convention Aug. 12-15 promises some interesting TV, at least on the Lany King show. them arm in arm. Perot is running for as "paranoid, petty and suffering from According to sources, King will offer President again as the Pat Paulsen of the delusions of adequacy." Others who don't dueling duos in different time slots, rich. Rollins says he's sworn off politics, do well by Rollins' vivisection are said to including Mary Matalin and hubby Jim but he is about to launch a broadside with be George Bush, Dan Quayle and that Carville and Rollins and Democratic ad his new book, Bare Knuckles and Back - fun couple, Arianna Huffington and man Bob Squier. "None of those names rooms, about his life as a campaign oper- husband Mike, whose failed U.S. Senate bodes well for Republicans," says a GOP ative. The timing for this autobiography run in California was handled by Rollins. official with the convention. MEDIAWEEK July 22, 1996 http://www.mediaweek.com PAGE 23

unknotted tie droops around his neck, and he pacesother three will destroy the candidate, the campaign, around in his socks when he's brainstorming. After ahis family, and leave a crater where the community strategy session with Ronald Reagan in the Oval Office, once was. But all his ideas are interesting." Deaver sent a note to Finkelstein thanking him for The Netanyahu campaign was a typical Finkel- keeping his shoes on "for an entire hour." stein operation. He ordered up TV commercials indi- One former protégé, Roger Stone, whose firm, Davis cating Prime Minister Shimon Peres was-guess Manafort and Stone, is running the GOP convention inwhat?-too liberal for Israel and its security. Scenes San Diego, has told the press that Finkelstein thinksof terrorist carnage were juxtaposed with Bibi's "I'll health food is burnt steak and fries, and that nothingprotect you" images. "You could have substituted old green has ever passed his lips. "He lives for cholesterol," D'Amato-Abrams ads, crossed out their names, and says GOP consultant Alex Castellanos. you'd have the campaign," says a GOP media man. Actually, Finkelstein lives for control. That's what "But it works." Finkelstein's involvement, brokered by makes him so successful-and controversial among the Likud Party contributor Ron Lauder, was kept a GOP hierarchy. He won't play nice with the other kids. secret until a Jerusalem newspaper disclosed who the Because he has to be in charge, he's not part of the con- American guru known only as "Arthur" really was. sulting crowd that works with the RNC on the nominee. Liberals aren't Finkelstein's only targets these days. In a profession that's become more specialized, With D'Amato taking charge of the Senate GOP cam- Finkelstein wants to be all: strategist, tactician, mediapaign nationally, Finkelstein is all over America. So advisor and pollster. "That's one of the problems," says are several of his alumni, including Kieran Mahoney, former Reagan aide Lyn Nofziger. "He's a pollster who who was D'Amato'sofficialcampaign manager. wants to run your campaign." Even though Finkelstein Although other firms such as Ed Goeas' Tarrance doesn't produce commercials, says a former protégé,Group and Bob Teeter's Public Opinion Strategies "he'll talk it through in a meeting and come up with the have worked for the RNC in recent years, they have visuals and the text off the top of his head." been subtly supplanted by Finkelstein and his chosen That's not difficult if the point of the ads remains the attendees. Roll Call newspaper says some GOP candi- same every time. "He's got one trick," says one strategistdates are complaining they've been pressured by who learned the business from Finkelstein. "He polarizes every race by calling the oppo- nent a liberal. Period. He accuses the oppo- "He's got one trick,' says a man who learned the business from him. nent's ideas of being too liberal, even if they've been supported by his own candidate." Case in point: South Dakota. The state's "He polarizes every race by calling the opponent a liberal. Period." lone House Representative, Tim Johnson, is running against Republican Sen. Pressler, godfather of D'Amato and his operatives to switch their pollsters the telecom bill. Finkelstein's strategy has been to paint and strategists to Finkelstein's groups. Mahoney's new Johnson as too liberal for South Dakota, even thoughfirm, according to Roll Call, is gobbling up Republican Johnson is a moderate, if not conservative, Democrat. Senate campaign polling contracts. He's blasted Johnson for pushing liberal welfare pro- If liberal is a four-letter word for Finkelstein, some grams, even though Johnson has voted for workfare in liberal ideas have found a warm welcome at his tiny Congress. Pressler, who has been tied in a race targeted Irvington, N.Y., office. A proponent of gay rights, he by the DNC, is leading by eight points. is said to be the prime force behind conservative That workfare -vs. -welfare angle has practicallyD'Amato's support of gay agenda issues. In fact, been patented by Finkelstein. Ask Bob Abrams about Finkelstein resigned from the board of the American his loss to D'Amato and he'll mention it. Didn't that Conservative Union, the largest conservative political issue surface during the Cuomo-Pataki race? Isn't itgroup, over former congressman Bobby Bauman's something Dick Zimmer has been spouting? And ouster from the ACU's board. Bauman, a vocal advo- Jesse Helms? Connie Mack in Florida? "He's the ulti- cate of strict, conservative family values, was caught mate one -trickpony,"saysanotherFinkelstein soliciting young men, revealed he was a homosexual, trainee. But what a trick it is. "He's our Dick Morris,"and dropped out of politics. Finkelstein was furious says Castellanos, referring to the Svengali of the when Bauman was forced off the ACU board, accord- Clinton White House who was once a GOP advisor. ing to sources, and for months barely talked to top "That's one of the great things about Arthur," says ACU members. a GOP strategist. "He has one thing to say, and he For all his eccentricity, Finkelstein is hot, hot, hot gets the candidate to keep saying it. He and Morrisright now. As one former protégé says, "Every GOP are the only two who can do that consistently." consultant uses 1994 to boost his win -loss record. Not Finkelstein "doesn't think like the rest of us," notes Arthur. He's got one statistic he uses. In 16 races Castellanos. "He'll toss out 10 ideas. Three of them where the margin was less than one percent, he was will be brilliant. Four will be inconsequential. And the undefeated. In the tough fights, he is unbeatable." PAGE 24 http://www.mediaweek.com July 22, 1996 MEDIAWEEK Cable TV By Michael Biirgi

Maximizing Resources Extending the Family CC Finds Real Life Is he Family Channel may be the place to find traditional -values Funnier-And Cheaper programming, but the service's current efforts at brand mar- If you're looking for a common keting are anything but traditional. The 19 -year -old cable net- denominator among the shows in development at Comedy Central, work is casting itself as a media critic; it will float a big idea you won't be disappointed. There's at a major Thanksgiving Day event; and it's continuing a little-knownsomething that bubbles up through It worked for Good most of the new programming: A racy endeavor. For the centerpiece of the network's branding cam-reach into America to find the comedic elements of the life of the Housekeeping. Nowpaign, Doug Symons, senior vp of marketing, has borrowed from theworking man (or should that be per- Good Housekeeping seal of approval concept, attaching the network's son?). Doug Herzog, Comedy Cen- tral president, explains that it's not the Family Channel name to all manner of high -caliber media. The "Family Seal of only a way to show viewers that the network is in touch with its audience Quality" first appeared in May in at how you market a cable network, but also a cost-effective way to be has launched its own Family Channel ads on the TV bytryingtoreachconsumersfunny. "We believe we can find the grid page of USA Today. In the ads,through alternative venues," ex-funny out there in real life," says all sorts of family -related media plains Symons. "People have a setHerzog, who marked his first an- brand -enhancing [other than product produced byimage of the network, thinking, niversary as CC president last week. Family's parent, Virginia Beach, `That's nice, but it's probably not for "But given our resources, we can't Va.-based International Family me.' We're trying to change that per-hire the best comedy writers out stamp of approval Entertainment] are reviewed andception-that yes, it is nice, but you there, so the alternative is to go out recommended. Underneath theshould try it. That's why our new and find it." reviews runs an ad hawking Fami- tagline is 'Just Watch Us Now.' " The most intriguing of the new ly's latest original programming. The network, which reaches shows in development is South Park, "We have an independent panelsome 65 million cable homes, hasan animated series that Eileen Katz, that screens, reviews and looks at been using a few other brandingCC senior vp of programming, de- scribes as a "twisted version of Pea- nuts." Based on the real -life experi- "The idea is to package our message in away ences of two kids living in an area of Colorado that has more UFO sight- that provides consumer service."- Symons ings and nuclear tests than anywhere else in the country, the show "has a lot of promise," says Katz. Problem the material," says Symons. "The tools that break the usual market-is, the pilot that piqued Comedy idea is to package our message in a ing mold of cross -promotion spots Central's interest is full of language way that also provides some con-and straight media buys. Family that would make a truck driver blush, sumer service. And it's high -pro- has for the last two years spon- not to mention its offensive -to -some file in many ways: through this wesored its own NASCAR racing car, story line-Santa Claus and Jesus reach business leaders, agenciesa move emulated by the likes ofChrist get into a fight about the true and high achievers." Cartoon Network and QVC (Life- meaning of Christmas in front of the In another marketing incarna- time has sponsored a race car out- show's main characters, a group of tion, The Family Channel will be side the NASCAR family). "It's theyoung children (although it's the kids reaching parade -watchers. The net- No. 1 spectator sport in America, who do all the cursing). So Katz has work will have its own float in this and there's tremendous loyalty the two independent producers who fall's Macy's Thanksgiving Dayamong its fans," Symons says of created the pilot working on more parade, the first by a cable network, auto racing. "Families watch those toned -down episodes. according to Symons. The design of races together.It's where they Another project is Comedy on the float is still in development, butgather, so naturally we want to beDelivery, a reality -based half hour it will be immediately recognizable there. Plus, it's a promotion man's show that offers the assistance of to viewers as a Family Channel vehi- dream: They [NASCAR] let you comedians to help viewers through cle, says Symons. merchandise all your stuff any way the daily struggles of life. "If you're "We're trying to take a fresh look you want." afraid to go to the dentist or have MEDIAWEEK July 22, 1996 http://www.mediaweek.com PAGE 25

trouble flying, call us or write us about aliens plotting to take over and we'll have comedians stand-From the Critics' Tour the world, followed by a regular ing by," says Katz. Also planned New at Nashville, run of the weekly series. is The Laupin Variety Program, whichgetsinspirationfrom CNNfn, SciFi cheesy European variety shows Executive Shuffle that mix music, sketch comedy Notable news from the cable por- and what Katz describes as "alter- tion of the Television Critics Asso- Box Loses Garland; native performance." ciation Tour in Los Angeles: The Disney to Be Rich-er? Aside from Politically Incorrect, Nashville Network will revamp its which makes its exit from CC toprogramming schedule on Sept. 30 The cable -network revolving door join ABC's late -night lineup in Jan- by adding 356 episodes of Dallas appears to be back in full swing. At uary, the other shows that will move and shortening its the Box, the struggling music -video out to make room for the new prod- Country nightly live -music seriesnetwork that recently lost Liberty uct in development are Mystery Sci- from 90 minutes to 60 minutes, Media's interest in buying a major- ence Theater 3000, which the net-with a new host to be named lat- ity stake, executive vp Les Garland work said earlier this year woulder...CNNfn, which launched lasthas left. The Disney Channel has drop off the schedule by year-end, December, announced that it is let two executives go. Bruce Rider, and reruns of Benny Hill, which expanding its programming sched-senior vp of programming, has Comedy Central has not renewed. ule by two hours a day, effectivemoved to Disney TeleVentures;

Original Efforts Net Is Active in Interactive The latest bet from the Game Show Network is horseplay. In Septem- ber, the Sony Pictures Entertain- ment-owned network will launch its third interactive and original game show, this one with a horse - racing theme, called Trivia Track. The new show will join the net- work's two other interactive game shows in prime time, Decades and Race for the Numbers. Trivia Track can involve five players at once with each "horse" advancing as the con- Viewers will take the reins in the Game Show Network's testants correctly answer questions. interactive Trivia Track, due out of the gate in September Separately, Game Show Net- work has signed veteran game -show July 29. The four new half-hour Anne Sweeney, executive vp of Dis- maker Burt Wheeler (Sale of the shows are: Family Values, offering ney/ABC Cable Networks, is said to Century, Scattergories, Monopoly, information aboutsaving and be preparing to replace Rider with Ruckus and MTV's Singled Out) to investing at home; Show & Tell,Rich Ross, the senior vp of devel- produce another interactive pro-scrutinizing the entertainment andopment and production at fX, gram to make it on to the network media industries; The Most Toys, Sweeney's former home. Disney by year-end. The new. show willdevoted to cars, planes and boats, also plans to replace Cory O'Con- incorporate interactive elementsoffering not only investment ad- nor, a senior vp who headed up that viewers can access eithervice but also industry news; and media relations, on -air marketing through the Internet or through Moneyline With Lou Dobbs, which and synergy programming. Sepa- interactive television projects such wraps up the day in business and rately, Sweeney's old position has as GTE Mainstreet. also can be seen on CNN...And in not yet been filledat fX, but Game Show Network currentlyAugust, Sci-Fi Channel, in a tip of sources say Mark Rosenthal, exec- reaches some 5 million cable andthe hat to the spectacular success utive vp of affiliate sales and rela- DBS homes and expects to be in 10 of the film Independence Day, will tions at MTV Networks, is being million homes by year-end. run V, an early -'80s miniseriescourted for the position. PAGE 26 http://www.mediaweek.com July 22, 1996 MEDIAWEEK New Media By Cathy Taylor

including Grey Advertising and a TV network and an online service With onscreen Election Web Watch that Patricoff would not identify- the duo placed a call to the Clinton Web developer Mark Patricoff has but one regret about campaign and successfully compet- slide shows and ed against other major developers a recent project his company took on. "I was so ner- for the reelection site project. How- vous, I forgot to take the White House M&Ms," says ever,Patricoff emphasizes, the can -you -top -this company will focus on entertain- the partner in Kaufman Patricoff Enterprises. Yes, thement and advertising work in the fact that M&Ms are among the White House's junk -food offeringsfuture. In fact, he and Kaufman downloadables, the were in Los Angeles last week is but one of the insights that can be gained from working on theopening an office. "In a sense, it was a contradiction for us to take candidates compete Clinton/Gorereelection Web site.The venue,locatedatthis job," he says of the Clintn/Gore http://www.cg96.org, launched on the Web earlier this project. Maybe, but it's not a bad entry to have on a résumé. for the cutting edge month as evidence that in this election year, the In- Who's Got the ternet is becoming an importantof the screen out- (Campaign) Buttons? campaigning tool. lining the latest Onthe Dole campaign site, a Patricoff's nervousness over thebreaking newson campaign insider wishes to site's development was no doubtthe campaign trail. point out, visitors will soon be intensified by the fact that Al GoreAll visitors can down- able to create their own campaign claims to have invented the termload campaign buttons that buttons using materials on the site, "information superhighway." "Theycan either be printed or displayed rather are in a position where they have toon one's own home page, but itpre -created buttons found on the be on a cutting edge with probably takes a very special per- Clinton site. Let that be the first technology," Patricoff son, and not just one with asign that the political Web Wars says of the Clinton souped -upcomputer,tohave begun. administration. download a 1.9-megabyte The arts -and -crafts opportu- That'sforsure, QuickTime file of "Presi-nityispartofaDolesite especially when the dent Clinton working to(www.dole96.com) redesign that site'shome page move America ahead." will probably make its first appear- states that the Clin- But seriously, folks, theance on the World Wide Web this ton camp believes "that site does embody some of theweek. The create -your -own -cam- technology opens doors, youth and vibrance-and famil-paign -button section will be an creates jobs and makes possible theiarity with technology-that theaddition to the current array of opportunity for all of our citizens to Clinton campaign has worked todownloadables on the site, which reach out for the American dream."align itself with. It's no small coin-even include a screensaver devoted No wonder Patricoff missed thecidence that Patricoff and his part-to Leader, the schnauzer at Dole's M&Ms. ner,Trevor Kaufman, broughtbeck and call. As such, the Clinon/Gore venuestrong credentials in both new Cuteness aside, since the air- is what might be called an Equalmedia and entertainment to theirwaves are teeming with depictions Opportunity Web site, allowing firm (www.kpe.com) upon open- of Bob Dole as an out -of - even those lowly Web surfers who ing their doors last February. it old guy with his head don't use Netscape Navigator or Patricoff, a former exec- too farinsidethe Microsoft Internet Explorer to utive at Creative Artists Beltway, perhaps the have a richinteractive experi- Agency, and Kaufman, Dole camp is under ence-hold the Paula Jones jokes, who was named last year even more pressure please-with Bill, Al and their cozyas one of Newsweek's to prove how tech- campaign platform. However, using "50 People Who Mat- nology -forward it can a fairly sophisticated Web browser ter Most on the Inter- be. The version of the makes for the most entertainmen net," met at The Voyager site that was up on the on this site. Sophisticates get to see Company, anearly new Web last week wouldn't do much to a "slide show" of pictures on themedia venture. promote that cause. Unless, of opening page and can view a news Sometime after securing finan- course, one is willing to leaf through ticker that runs across the bottomcial backing from six investors-the static pictures in a Bob Dole MEDIAWEEK July 22, 1996 http://www.mediaweek.com PAGE 27

photo album or scroll through a thanks to my years of Latin train- msnbc.com, which had maintained treatise on "Why Bob Dole Should ing, means "inept and always a site in advance of the news ser- Be President." Still, both old andstagnant." It also features a sec- vice'slaunchlastweek,and new versions are being producedtion on President Clinton's meet- .com, which has been running by Iguana Inc., a new media firm ings with foreign leaders, includ- a joint -venture site with Time mag- based in Arizona. ing recycling the picture of theazine (at this writing still CNN's Though the Dole campaign isprez allegedly greeting a spacefiancé in a proposed Turner -Time not yet ready to go on recordalien that made the rounds during Warner union). about the new version's particu- the 1992 campaign. Both sites try to bring a degree lars, the campaign insider promis- Theexperienceofhaving of analysis, and even fun (!), into es a Web site that sounds technol-someone take Web addresses that the presidential race. The MS - ogy -forward.Itwillincludein the real world should rightfully NBC entry features a game called Shockwaveanimationanda be the property of the campaigns Dark Horse (www.darkhorse.ms- degree of customization, so that was no doubt a rude awakening for .com), which allows players to registrants willing to give a littleboth camps. However, as onepretend to be contenders. Players information about them-politico lamented, "The lawyersdevelop a campaign platform, selves will in ret-say there's nothing we can reallyraise money and even win prizes, urn be able todo about it." such as Microsoft CD-ROMs, that viewasite Word to the wise: Since regis- sound much more enticing than thatistai- tering a Web site name costs onlywinning the presidential election lored to $100 for a two-year "lease," it's would probably be. The entry by theirpresi- never a bad idea to register all theCNN/Time, reachable at http://- dential -elec- names your company feelsit allpolitics.com, has its own game, tion concernsshould own with the InterNIC, "Reinventing America 2." (Guess upon subse-just to be on the safe side. the first reinvention didn't go that quent visits. (Those The reputation you save couldwell.) In that contest, which will who want to visit incognito will be your own! run on the Web through January, download a more generic version players can put federal spending of the site.) Getting Into the Game under a microscope, putting up to Of course, there are many places vote every initiative that costs Rights Foresight on the Web where one can glean an more than $1billion,truly a Both Clinton and Dole have expe- objective view of the election. Two wonk's delight. Gentlemen, start rienced the pains of the free-for-ofthemostprominentare your buzz saws! all that can be the Internet. But fortunately,theparodist who bought the rights to the Web addresses dole96.org and din- ton96.org before the campaigns themselves could do so is biparti- san. The developer has given Bleary-eyed? Then a new site, devel- equal time to Clinton and Dole by oped by America Online division GNN, is developing a rogue Web site on for you. Although spanq.com contains each candidate. zippy graphics, it's really a daily online The faux Dole venue claims audio show that promises to guide that the senator from Kansas is computer users humorously through the also a founder of the Dole Food Internet. A press release on Spa* Co., and furthermore "loves trop- doesn't explain the site's name but ical fruits, especially slightly over- says it promises to be a combination of ripe bananas which are just start- 'Denis and Butt -head' and 'Siskel & ing to turn black and mushy, but Ebert'. The hosts of Suml go by the not so black and mushy as to be names Trip Anchor and Uncle Butch and inedible." The parodist also steals claim to have experience in writing Web the flag -waving -in -the -background critiques. They also claim to have icons from the official Dole site. attended college, where they worked as As for the Clinton/Gore joke deejays, although we wonder if their site, it claims that the duo's mot- parents are now questioning what that to is "In Epturum et Omniosta- tuition money went toward. sis," which, roughly translated PAGE 28 http://www.mediaweek.com July 22, 1996 MEDIAWEEK Magazines By Jeff Gremillion

room, sipping tea. Of course, across isn't a problem when your writer -at - Sex sells, sure. Tragic Timing largeisChastity Bono, Cher's daughter. Lucky Advocate editors. When the folks at Ticketmaster's Live put the rock band Bono, spawn of the one -named But in the music wonder and crooner -turned -con- Smashing Pumpkins on their August cover, they had gressman Sonny Bono, says her no idea that tragic circumstances would make the issue mom would do the interview-which magazine business, appears this month on the cover of so timely. Pumpkins keyboardist Jonathan Melvoin the 30 -year -old, gay biweekly's sum- died of a heroin overdose last week in New York City, and drummer mer double issue-only with Chas- it's death that can tity. "She hasn't been pleased with Jimmy Chamberlain, pictured on the Live cover, was arrested on pos-recent press," says Bono. "Some magazines had taken cheap shots at make a big payday session charges-just 10 days before the issue hit newsstands. Con- her. She really had to work with a ventional wisdom has it that single -copy sales for the 600,000 -circu- reporter she could trust." Among the more intriguing news at the newsstand. lation monthly should jump as a result of the morbid coincidence, in the piece is that Cher had a hard time coming to terms with her but that hasn't occurred to Live edi- on the cover of the Aug. 8 issue, daughter's lesbianism. "I was hoping tor Annie Gilbar. "I never thought of which also hits stands this week. it wasn't true," says Cher. "I just felt it," Gilbar said last week. Gilbar not- I had done something wrong...all of ed that David LaChapelle's cover the stupid things people from Ohio photo of the Pumpkins (all dressed in I Got You, Mom are supposed to feel, not mothers shocking red and wearing heavy who are Cher." An 'Advocate' For "Everybody is surprised that she band (posed with look - had a normal parental reaction," alike children) had al- Cher: It's Chastity says Bono. "That's the special thing ready generated plenty It's an entertainment reporter's about this interview. She talks about of advance media no- dream. Hours alone with toned -and - how you can get through it, and it tice for the piece aside tattooed megastar Cher, in her bed- becomes a non -issue." from the well -publi- cized tragedy. 60 SECONDS WITH... Yet Gilbar may be inforasurprise. "Whenevera band Barry Golson makes news beyond New editor of Yahoo! Internet Life releasing an album or Q.The titles you've edited seem widely varied- touring, it has to have `Playboy',` TV Guide', now this. Is there some some impact on news- thread that links them?A.It's like the phases of stand sales," says Rol- life: wild, mild and wired. And the object is not to ling Stone managing come to the end of the thread: fired and retired.0.You've long been a editor Sid Holt. "As champion of the move to online. Where do you think we are in that evolu- A smash? The Live much as I mourn the tion?A.I think we're where TV was in 1951 and where the movies were Pumpkins issue deaths of Kurt Cobain and Jerry in 1928. It's primitive, but the crest is breaking. O. How do you want to should sell well Garcia, the cold, hard fact is that position Yahoo! Internet Life'?A.We're the first magazine to be [RS' cover obits] sold an enormous launched as an integral component of its Web site; one was not created number of magazines. Now, the after the other. And we're completely content -driven. We cover the movies, interest in the Smashing Pumpkins not the projectors. The third thing is timing; the mainstream is coming is heightened." onto the Net. It's not so much for the pioneers as for the homesteaders. The Cobain cover was the best- O.You supervised the 'Playboy' Interview for a decade, including the infa- selling regular RS issue of '94, sell- mous one in which Jimmy Carter had lust in his heart. Was that the most ing 309,313 copies on newsstands. interesting revelation to come out of those interviews?A.I'll go to my The Garcia cover was the top seller grave with Jimmy Carter looming large on my résumé. But there were of'95,at265,208. Upon the several important ones. We got the last long interview that John Lennon anniversary of Garcia's death, RS gave, the first time he ever sat down and gave authorship to the Beatles' expects big things from him; the late songs.0.Does anybody really say `ahoo" anymore?A.They do now. Grateful Dead frontman is featured Get connectedwith ourDirectory

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lUktkatkk\it%MAO% .,. Your Best Source For Every Digital Marketing Need If you want to sell on the Net, reach first for experience. Every imaginable resource is listed - ad ADWEEK's Directory of Interactive Marketing '97. agencies, Web site developers, software and hardware The largest, most complete resource of its kind, it manufacturers, CD designers, online services, graphic/ contains data on thousands of companies bringing video design firms, consultants, leading media providers, clients to the Net and other digital platforms. top brand advertisers, much more. Clients can use it to locate specialists to help Each section provides the names of leading broaden their World Wide Web franchises. Agencies companies, their expertise and scope, top personnel and can use it to form alliances with independent shops. the Web sites they've built - along with other digital Suppliers can use it to better assess their competition. products developed for clients. Expertly organized and Readers can instantly access information about cross-referenced by state and by site, this invaluable Web site authorship and developer accounts...and reference saves you hours of research finding the quickly locate the companies with the most names you need in the world of digital marketing.

ADWEEK DIRECTORIES 1515 Broadway, New York, NY 10036 Name call toll -free 1-800-468-2395 Title CI YES! Please send me the 1997 ADWEEK Directory of Interactive Marketing for a risk -free 30 -day examination. Firm o STANDING ORDER OPTION. Check this box and your directories will be automatically renewed for you next year. Address 0 Bill me. 0 Check enclosed for $199. 0 Charge my 0 VISA 0 MC 0 AMEX City/State/Zip

Card # Exp. Date Phone # U.S. and Canadian residents, please add $12 for shipping and handling. All other non-U.S., add $45 per directory. Add applicable sales tax in CA, FL, GA, IL MD, MA, NJ, NY, OH, TX & CANADA Signature ADIA366D PAGE 30 http://www.mediaweek.com MEDIAWEEK July 22, 1996

MOVERS

CABLE The Media Elite Cablevision Systems has namedLisaRosenblum BY MARK HUDIS AND ANYA SACHAROW senior vp of regulatory and legal affairs of Cablevision's telephony and data services division. Rosenblum joined Booked: 3rd Rock's Cablevision from the New '3rd Rock' John Lithgow, York State Public Service Jane Curtin and Commission...International Bronson Pinchot Family Entertainment has Is One for named Donna Stephens manager of Southeast sales. Stephens had served The Books asIFE's Midwest region account executive...Nancy When the writers of Gunter has been named vp NBC's 3rd Rock From of RET Media Services, the Sun went fishing Turner Broadcasting. Previ- with their idea for a series tie-in ously, Gunter was media book last month, they got more director of RET Media ser- than a few nibbles from publish- vices, a position she had ers. After a spirited, two-day held since joining Turner, in auction earlier this month, 1990...The Weather Chan- HarperPerennial, a division of nel has named Debora Wil- Rupert Murdoch's Harper - son, formerly president of Collins, emerged with the rights new media, president of to publish the chronicle of four new media and distribution. squabbling alien space travelers and -wife team Bonnie and Terry New York and L.A."3rd Rock's Wilson joined The Weather stuck on Earth in borrowed Turner. Needless to say, the pub- cast includes veteran actors John Channel in 1994 from Bell human bodies. The winning bid lisher has high hopes. "We hope Lithgow and Jane Curtin. Atlantic Video Services... was somewhere in the neighbor- tocross-caumotewith NBC," said When the show first aired at Betsy Goff has joined ESPN hood of $285,000, believed to be Craig Herman, director of midseason, its top -10 ratings as senior vp of program- the most ever paid for a TV HarperPerennial publicity. "Since proved its popularity among ming and talent negotia- tie-in book. we're doing this around sweeps, viewers. "We believe it hasn't tions. Since 1995, Goff has The book, scheduled to hit there will be a lot of attention sur- even peaked yet," said Herman. worked for ESPN part-time bookstores in September, is being rounding the show then. Hopeful- Although the retail price for and before that had her written in cooperation with 3rd ly we'll have cast members mak- the book hasn't been set, similar own law practice. Rock's chief writers, husband - ing appearances at bookstores in trade paperbacks usually sell for around $10. That's what has SYNDICATION raised eyebrows. The first print- VictoriaGregorian has ing will be 200,000, Harper says. been promoted to senior vp The standard industry profit mar- and national sales manager Elite gin for trade paperbacks is a bit of New Line Television's Slight more than $1, so the Rock book domestic syndication. Gre- probably will not make a profit gorian joined New Line in Those gay sailors kissing unless subsequent printings are 1993 and was formerly vp didn't create enough ordered. But don't worry. and national sales manager. umbrage. With last week's This isn't the first TV tie-in cover, The New Yorker seems to for HarperPerennial. Recent PRODUCTION court more. The cover (right), with successes include the The Mel- DebiYoung, a veteran its hay -nibbling fanner, supports rose Place Companion by David licensing executive, most an unflattering stereotype. "It Wild and Growing Up Brady by recently for Good Times should be no more offensive to Barry Williams (who played Home Video,hasbeen Southerners than the covers we run Greg on the original Brady named vp of licensing for making fun of New Yorkers are to Bunch show). Williams' book PolygramMerchandising New Yorkers," says editorial even made The New York Times' (continued on page 32) director Hendrick Hertzberg. Oh. paperback best-seller list three years ago. -Angela DelRio ED WEE I 2 1996 http://www.mediaweek.com PAGE 31

MEDIA DISH SERIES . BASE BALL

50 Cis 'Inc.' 500 Gather for L.A. Conference SuO

Ols CIGARETTE ?fa Wagner baseball card, At Inc.' magazine's annual 500 Conference, a gathering of the the country's valued at $500,000, QUALITY most prominent privately held business owners and leaders, former boxer &liar won on Larry King show Ray Leonard, left, joined Riley McDonough, publisher of 'Inc'. The event was lel. in Los Angeles and included an evening with Olympic athletes. six Wagner cards for sale, "some Winner Cashing In of which have probably gone 'Soap Opera Digest' Hits Michigan Mall through the wash in someone's Her Honus Bonus pocket." To date, fewer than 40 Totrue baseball fans, itis original Wagner cards have sur- the holy grail of col- faced, and fewer than 10 are in lectibles. In a house fire, it collectible condition. Gibbs' is outranks puppies and children on mint, according to auction jock- the boy -I -gotta -save -that scale. Toeys, and was delivered to her Patricia Gibbs of Hollywood, home by armed guards. Fla., though, the 1910 Honus Before baseball cards came Wagner T-206-the rarest of all with bubblegum, they were given baseball cards-was a $500,000 away as promotional items for swatch of cardboard. Bye-bye familiar products-Piedmont Honus, hello ski house. tobacco, in Wagner's case. Wag- Gibbs snagged the Wag when ner, a star shortstop for the Pitts- her name was drawn out of a hat burgh Pirates, disdained tobacco last spring on CNN's Lany King and forced Piedmont to destroy From left) Ed Fisher, Detroit sales rep, 'Soap Opera Digest'; Linda Vaughan, Live. The famed card was top the cards it had not handed out. publisher, 'SOD'; Brian Gaskill, star of 'All My Children'; and Carey Ford, marker prize in a contest sponsored by That's what accounts for the manager, Plymouth Place, at Plymouth Place in the Universal Mall, Warren, Mich. Wal-Mart to promote the sale of card'srarity.-A1.4H unsold inventory. No baseball fan, Gibbs quickly consigned the Wagner to Christie's auction house in New York, where it will DISCOVER THIS: go on the block Sept. 21. Christie's A magnifying glass bends light rays, making close objects estimates the card will fetch between $400,000 and $600,000. larger and sharper - two words th, rfectly describe Don Flanagan, a sports con- our viewing audience inatIn rica. sultant for Christie's, said he expects the buyer to "be someone oueru totally unexpected. Whether that CHANNEL someone has corporate celebrity or some other kind of celebrity, I don't really have an inkling." Since 1991, Flanagan says, there have probably been about Call Cathleen Pratt -Kerrigan in New York at 212-751-2220,x5121 or Fernando Barbosa in Miami at 305-461-4710, x4211. PAGE 32 http://www.mediaweek.com MEDIAWEEK July 22, 1996

MOVERS The Headlines the 'Times' Wants Back WhileThe New York the Museum of Modern Art and Times inundates the the American Museum of Natur- city's cultural institu- al History-not to mention tions this summer with buttoned - changing the name of the Times down exhibitions celebrating Square shuttle subway to The Adolph S. Ochs' purchase of the New York Times Square shuttle- newspaper 100 years ago, a small the Paris editors felt compelled exhibition downtown on Avenue to create a companion exhibit. A presents a different view of The counter -Times exhibit Rosenblum joins Gregorian upped Mirkin is new the Times. includes headlines such as "Two Cablevision at New Line Inc. ad boss "Parisinthe 20's: Selections Biologists Peered at Dead Flies From the Archives," at the Lim- Every Day for a Year," the likes (continued from page 37) Inc., Mirkin was associate ad bo cafe through the end of the of which you won't find in Inc.Inthe new pcsition, director of Business Week... month, displays some of the "Headlines, Deadlines, Bylines: where Youngwillreport Nanci Davidson was promot- more critical works from Paris, The New York Times Morgue to Tom Bennett, president and ed to midwest ad manager of the 'zine whose sole purpose dur- 1896-1996," one of the Times ceo of PMI, she takes of sales Better Homes & Gardens. ing its two-year tenure from own exhibits at the main branch marketing and promotional Before joining thetitlein 1994 to '96 was to poke fun at of the New York Public Library. responsibilities. August 1992, Davidson was the newspaper of record simply Not the most visually stimu- an account executive with by reprinting verbatim its foibles. lating exhibit, theParis show is NEW MEDIA Country Home...Colleen Kevin Ryan has been Nolan has been appointed appointed cfo of glo3a1 Web LosAngeles managerof advertising network -or Dou- Conde Nast Traveler. Nolan bleClick, Inc. Ryan was previ- comes over from Family Cir- ously senior vp of tusiness c/e...Phil Mushnick has been and finance at Unitec Media, named sports columnist for a licensing and syn iication TV Guide. Mushnickisa company...Richard Wolpert sports columnist for the New has been named sem- vp of York Post...Anne Dibenedet- technology at Disney Online. to hasjoinedElle and Wolpert was most -ecently Mirabellaassenior copy president of Chance Tech- manager. Dibenedetto comes nologies and before that was to the magazines from Vogue, founder and ceo of After where she was copy manag- Hours Software._Robert er...Pam Nickerson has been Weekes has been named named West Coast entertain- midwest ad sales maieger of ment manager of Premiere. Infoseek Corp. Before joining Nickerson most recently was Cafe customers take keen interest in exhibit spoofing Times Infoseek, Weekes was mid - the west coast entertainment west ad sales mark ger for sales managerforUSA Such classic Times headlines pretty much just the original The New York Times Maga- Today...Debra McAvoy has as "Billions Suffering Needlessly, Times clips soberly framed in zine Group's Cruising World been tapped as associate Study Says" and "Bridge Team Is plain black. Customers at the and Sailing Wor.d...Cox publisher of Premiere. Upset" may have passed unno- cafe appear to treat the display Enterprises has forrred Cox McAvoy had been with Vari- ticed if not for Paris, a collabora- as some type of conceptual art Interactive Media anc named ety since 1990 and was most tion among Paul Tough, a senior rather than a spoof. They might Peter Winter president of the recently director of develop- editor at Harper's; Deirdre be right. venture. He was previously ment for specials and associ- Dolan, a writer for The New York Professed Paris fans at the vp of market development for ate ad director...Debra Pick- Observer; and Stephen Sherrill, a Times'West 43rd Street news- Cox Newspapers. rel has been named director former writer for the David Let- room include Times Magazine ofmarketingservices for terman show. (The 'zine, which editors Adam Moss and Gerry PRINT Harper's Bazaar. Pickrel took its title from a headline in Marzorati. "We've gotten a few Gary Mirkin has bean pro- comes to Hearst from Glam- The Trends Journal predicting letters from people at the moted to ad director cf Inc.,our...Stacy Bettman has that "U.S. to Become Like Paris Times," says Sherrill. "We're not replacingJ. RileyMcDo- been named ad sales director in the 20's," ceased publication sure if it gets passed around nough, who was recently at New Woman. Bettman earlier this year.) there or not. There was one appointed publisher of the joined the magazine in 1994 When the Times announced Times writer who liked it. She magazine. Prior to joining as ad manager. plans for its city-wide centennial was relieved she didn't have any celebration, with exhibitions at pieces in it." -AS CLASSIFIED ADVERTISING/July 1996 Page C1

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TELEPHONE SERVICES TRANSLATIONS/ TV PRODUCTION LANGUAGE SERVICES Phenomenal Film And Video Productions For Limited Budgets.CallJoan at Richman Quality translation, typesetting and CALL INTERACTIVE audio-visual services in all languages. Films 212-582.9600 Lead generation Sampling/couponing Sweepstakes entry ADAPTIVE LANGUAGE RESOURCES, INC. Database development and enhancement Polling CALL: 800/671-2034 FAX:617/924-0280 YELLOW PAGE SERVICES FIRST Response tracking and more O'Halloran Advertising, Inc. DATA ALL LANGUAGESNO & TRANS. 888 4VOICE CORP. Where your customers make the call, National Yellow Pages Specialists Since 1972 and you get the results. Call for FREE Evaluation TRANSLATION SERVICES Mark O'Halloran, Sr. Vice Pres. (800) 762-0054 CALL INTERACTIVE' 1-800-468-7350 DEDICATE YOUR WE TRANSLATE CREATIVITY TO INTO AND OUT OF CLASSIFIED ENGLISH FRENCH SPANISH Send Us Camera Ready Art Work.Your ad will ITALIAN GERMAN JAPANESE stand out from the others and get better Looking for the perfect job? results, if you are creative and design an ad THE ART OF TRANSLATION that sells your jobs to potential employees ADWEEK CLASSIFIED (212) 741-8847 Call 1-800-7-ADWEEK and get the details.

OFFERS & OPPORTUNITIES EMPLOYMENT

BUSINESS OPPORTUNITIES OFFICE SPACE DIRECTMARKETING WRITERS*. TRAFFIC COORDINATOR r Agency that SPACE AVAILABLE Fast -pacedDirectMarketing Perfect for design firm, produc, etc. PRODUCE ADS Divisionofaleading New York couldalwoulda, Advertising Agency seeks an ag- shoulda -- Short Term or Long Term youACTUALLYLIKE gressive,organizedTraffic NearUnionSquare Coordinator with a "you can't stop I 1 Now wants to Stage available tool IN TH isLIFETIME me now" attitude. Candidate must possess at least 6 months Direct exploreassociation ideas with other Call Casey: 212.979.8564 growth -minded shops who might share our Forget big agency politics where Marketing experience. Salary in the 30's, full benefits. If this ad sounds values and goals. Client downsizings and your work doesn'tevenget consolidations have left us lacking that like you, please send a cover letter critical mass we need to pursue new busi- presented, much less produced. with resume in confidence to: ness with the confidence they can't say no Be a big player in a small & fun Christine Martin to. We're a Bergen County virtual shop agency with a diverse client list Director of Human Resources that's self-sufficient but we need to get off Catch a Creative Genius JMCT the dime and grow. Write in confidence to: ADWEEK to work on TV, Radio and Print. 445 Park Avenue President, 5+ years experience required. New York, NY 10022 ADWEEK Classified, Box 3870 CLASSIFIED No calls! 11515 Broadway, 12th 0. New York, NY1003.11 Fax resumes and salary requirements But you can fax us: to CD: 212.727.7899 212-308-4984

EMPLOYMENT SAVVY SALES REP SENIOR COPYWRITER Established audio post production Fast-growing 10m agency in scenic facilityis looking togrow its busi- BlueRidgeMountains seekssea- ness.We need a motivated, soned copywriter for senior level posi- TRAFFIC MANAGER CIRCULATION MANAGER dynamic salesperson with an estab- tion. Must be experienced in broad- National Agency inthe southeast for top notch creative directories. lished ad agency client base. Re- cast & print. Send resume & non- needs a traffic manager to handle ac- Creative marketing mind needed. sume & references a must. Base returnable samplesto:Creative counts without supervision. Must be Managerwillberesponsiblefor salary pluscommissionand bene- Director, detail oriented with strong organiza- circulation of 80,000 books a year. fits.If you know the players and un- The Alpha Group Willoversee researchontop tional derstand the game, please fax re- 218 Patton Avenue skills to schedule and meet creativeswithinthedesign and deadlines. Minimum 3 years agency sume to: Asheville, NC 28801 advertising communities and sea- 212-953-3129 experience. sonal staff of five. Send resume and or fax them to 704-258-9920 Send resume and salary requirements to: salary requirement to Director of Recruitment Publisher, The Black Book 501 North Allen Avenue 10 Astor Place REACH YOUR AD COMMUNITY Richmond, Virginia 23220 New York, NY 10003 ADWEEK MAGAZINES

RATES for Employment and Offers & Opportunities 1-800-7-ADWEEK Classified Manager: M. Morris Classified Asst: Michele Golden MINIMUM: 1 Column x 1 inch for 1 week: $148.00, 1/2 inch increments: $74.00 week. The Identity of box number advertisers cannot be revealed. If ADWEEK must typeset Ratesapplyto EAST edition. Special offers: Run 2 consecutive weeks, take 15% off sec- ad, charge is $15.00. Deadline for all ads in ADWEEK EAST Is Wednesday, 4:30 p.m. ond insertion. Frequency, regional -combination, and national discounts available. Charge If classified is filled prior toclosing,ads will be held for the nextissue,Classified is com- for ADWEEK box number: $30.00/week. Replies mailed daily to advertisers. Readers missionable when ad agencies place ads for clients. No proofs can be shown. Charge responding to any ads with box numbers are advised not to send samples unless they are your ad to American Express, Mastercard or Visa, ADWEEK CLASSIFIED, 1515 Broad- duplicates or need not be returned. We are not responsible for recovery of samples. way, 12th fl. New York, NY 10036. 1-800-723-9335 Fax: 212-536-5315. CLASSIFIED ADVERTISING/July 22, 1996 Page C7

HELP WANTED

...... AB [WEHOPETHIS GETS IN AFEWBOOKS]

Portfolios and resumes. Send 'em now. Because this large Midwestern America Online is In a growth Sales Promotion and Advertising agency (120+) is looking for talented mode people, content, facilities creatives, account service and media planners who believe that every execution can be effective and creative. We do advertising and sales - everything that wasismoving promotion. We were named Promo Agency of the Year in 1995. And into a new arena, and we need you to move with us. Our we're hiring. Big Time. drive to become the next medium of choice could be your ticket to success. If you're hard working, dedicated and you ART DIRECTORS want to be part of the medium that's defining the future...

you must consider this opportunity. .. Sales Promotion emphasis. Can concept and design. Beer experience :AMENONEMANki,'.. a plus. Responsible for both national and regional programs. DIRECTOR COPYWRITERS - National Advertising Accounts - Sales Promotion emphasis. Interested in big ideas, not collateral pieces. Working within our Northern Virginia headquarters, you will direct 5 -years experience a plus. If you're a thinker and a writer, you're hired. and manage advertising accounts while overseeing a team of Account Managers and Account Executives. To qualify, your background must include 8-12 years of agency experience, ACCOUNT SERVICES preferably with a mid -sized agency. Experience servicing accounts Looking for strategic thinkers with strong project management skills. and a management background are essential. Interactive media Working knowledge of brand marketing and solid promotion experience experience would be a plus. required. Hiring in both our St. Louis and Milwaukee offices. ADVERTISING SALES MEDIA PLANNERS PROFESSIONALS Make a difference in our five person media department. You have AOL's New Media Marketing Group is hiring sales professionals in demonstrated success in developing and implementing media strategies key advertising markets to support our exploding interactive ad- vertising sales efforts. We currently have these exciting positions on a variety of national and regional accounts. We have a job for you. available: Prefer experience in retail and packaged goods. Advertising Sales Managers Account Executives Send resume, five photocopy samples and salary requirements Directory Sales Account Executives in confidence to: Human Resources, 6665 Delmar Blvd., Suite 300 Sales Assistants Administrative Assistants St. Louis, Missouri 63130Fax: 314-721-4222 Positions will be located in the following markets: New York Los Angeles Chicago Detroit Vienna, Virginia PRODUCT DEVELOPER Ideal candidates will have previous (4+ years) media sales expe- This position in our Energy Services business is challenging because of our rapid- rience or at least eight years of advertising agency experience. All iy changing environment as the utility industry becomes deregulated. applicants must be completely comfortable with interactive me- We are seeking product developers with experience in market assessment, dia. Outstanding written and oral communications abilities are oroduct positioning, pricing, team selling and product management. You must essential. Candidates must be self-starters who accept nothing less 'lave demonstrated P&L results and be a positive, high energy person. You than perfection. must be comfortable pioneering processes to get to market with successes as These are ideal opportunities for talented professionals both a team leader and player. interested in being part of a growing national accounts Qualified candidates must have 5+ years business experience with 3 years of organization. Join AOL and watch your career move either business -to -business or consumer product development. Excellent writ- forward...fast! For immediate consideration, and verbal communication and strong PC skills are required. An MBA or please forward your resume and salary other advanced degree is desirable; a BA is required, preferably in a technical history to: Hope Thompson, America field. Online, 8619 Westwood Center Drive, The position located in Newark, DE offers a team focused, fast growing environ- Vienna, VA 22182. FAX (703) 918-2210. ment with competitive compensation and career growth opportunities. e-mail:[email protected] No phone Send resume with salary requirements to: calls please. We are an equal opportunity employer. Principals Employment Department only. AMERICA ONLINE P.O. Box 231 INCORPORATED Wilmington, DE 19899 (Ref #734) EOE Delmarva FOR CLASSIFIED ADVERTISING CALL reullokr 1-800-7-ADWEEK Page C8 CLASSIFIED ADVERTISING/July 22, 1996

HELP WANTED INTERACTIVE OPPORTUNITIES MANAGER OF Modem Media, the leading interactive agency, is looking for people with a ACCOUNT EXECUTIVE passion for advertising and interactive media. We're located in Westport, CT, a To work on major New York City 5 minute walk from the train station, an hour from Manhattan and 3 minutes consumer packaged goodsac- NATIONAL PROMOTIONS from the beach. Here are our specific needs... count bylarge,leadinggraphic Create, develop & execute inte- artsfirm.Experienceingraphic grated promotions for network & Media Planners and Supervisors arts, knowledge of print production entertainmentproperties.Write Ideal Planner is someone with at least one year of traditional media planning for temporary p.o.s., agency back- proposals & collect materials for experience. Supervisor candidate must have 3-5 years media planning experi- groundhelpful,and Macintosh presentations.Must bedetail - ence, including some proven capabilities in interactive media. skills required. oriented,self -motivated & able If you are a highly motivated, hard- to work well under pressure. Re- Producers Candidates will have a minimum of 3 years project management experience, working,detail -orientedindividual quiresexcellentcommunica- with excellent communication and tions& organizationalskills, some of which is in interactive production. Previous responsibilities must in- clude ultimate responsibility for on -time, in -budget delivery of finished product. presentation skills who can work travel & experienceinMarket- with minimal supervision, come be ing/Promotionsincable indus- Art Directors partofourteam.Competitive try. Send resume & salary re- salary, excellent benefits. quirements to: Copywriters Candidates must have a portfolio which includes produced work in electronic Reply in confidence with resume The Family Channel media, (Traditional work in print or TV is okay, but not as a substitute for some and salary requirements to: Human Resources Dept. electronic work.), strong conceptual ability and big idea thinking. Ref. MA -059 MADDEN COMMUNICATIONS P.O. Box 2050 Account Executives (no phone calls, please). Virginia Beach, VA 23450-2050 The right candidates will have at least one year of advertising agency experi- ADWEEK Classified, Box 3874 ence in account management, solid verbal and written communication skills 1515 Broadway, 12th fl. and a keen understanding of interactive media. New York, NY 10036 If you're qualified and interested in a career in interactive media, please FAX, write or e-mail: Human Resources Modem Media ASSOCIATE 228 Saugatuck Ave., Westport, CT 06880 [email protected] PUBLISHER FAX 203-341-5260 Two largest weekly Man. newspa- BUYER/PLANNER Absolutely no phone calls! pers need exp.ind.to manage Modem Media is an equal opportunity employer sales, marketing & operations. NATIONAL BROADCAST Need creative thinker with strong Exciting opportunity for natl. broad- managerialskillsto develop new cast pro to work with a variety of sales strategies and increase sales. clientsin fastpaced,dynamic CIRCULATION NEWSPAPER ASSOCIATE Exciting opportunity. Two + years media mgmt. agency.If you have newspaper or magazine experience 3+ yrs. experience, strong negotiat- DIRECTOR 3-5 years experience at a newspa- ing skills, like to juggle multiple pro- required. Salary + bonus + bene- Experienced, well rounded Circula- per, or heavy newspaper planning fits. jects, are a team player, & enjoy tion Director needed for LA based atadvertisingagency.Familiarity being challenged,pleasecallor Fax resume to: send resume to: paiddailybusinesspublication. with Simmons, Scarborough, CMR, Must have strong, hands-on expe- Tom Bill Miller and on-line systems preferred. Com- rience in circulation promotion and pensation commensurate with ex- 212-268-0503 V.P., National Broadcast ABC Audits. The rightcandidate CPM, Inc. must be a good communicator, perience. Write or fax: 515 North State, #2200 Researcher Chicago, IL 60610 well organized, goal oriented, and (312) 527-2100 able to work well with others. Send c/o B. Goldstein ADVERTISING SALES EOE resume with salary requirements in Sawyer -Ferguson -Walker Major national consumer magazine strict confidence to: 90 Park Avenue servingtheentrepreneurialbusi- Department AH New York, NY 10016-1301 BPI Communications ness market is seeking an Account NEW BUSINESS 1515 Broadway FAX: 212-455-5659 Manager for the New York office. New York, NY 10036 Candidates should have 2-3 years An equal opportunity employer. ad sales experience, strong verbal SALES and written communication skills as If you have 3-5 years sales experi- well as the abilityto make high- ence, are not intimidated by cold - DIRECTOR of level client/agency contacts for na- calling and are looking for a com- ATTENTION tionalaccounts. Send or faxre- mission plan which will reward your BUSINESS DEVELOPMENT WEB DESIGNERS sume to: efforts, we'd liketotalkto you. Rob Floyd The Electronic Publishing Group of Eastern Sales Director Magazine, agency, researchor re- Leading international package de- sign/brand identity firm seeks en- thepublishers ofBillboard, Success Magazine lated experience a plus. No calls 230 Park Avenue, 7th Floor trepreneurial Adweek, Hollywood Reporter, Musi- please. Send resume and salary re- professionaltoland cian, and Backstage magazines is New York, NY 10169 quirements to: new accounts. Excellentclient seeking a full-time web designer Fax: (212) 599-0783 Roper Starch Worldwide skills,written andverbalpres- experiencedingraphic/multimedia Human Resources Box 1000 entation skills a must. Knowledge design and HTML programming. of design a plus. Only candidates Candidate should be experienced 205 E. 42nd Street in Photoshop and the Quark Pub- New York, NY 10017 with serious new business tenacity lishing System as well as HTML, Gif need apply. Send resume to: animation,imagemappingand DYNAMIC MARKETING ADWEEK Classified, Box 3875 frames. Forward resume and salary requirements/history: EXECUTIVE 1515 Broadway, 12th fl. Fax (212) 536-5310 Excitingmarketingpositionfor New York, NY 10036 E-mail Iheymann@interportmet dynamic, creative exec with knowl- PUBLISHERS edge of Chinese culture & media! U.S. high tech/high growth, finan- REPRESENTATIVE cial company requires min. 3-5 yrs. solidmarketing/advertisingexperi- Top qualityLiftStyleMagazine, CAREER ence, comprehensive knowledge of seeks Display Ad closersforall Top Designer/AD/Writer PRC media in the U.S., planning & SURFING? major mkts. Must have exp with Lg, incredibly picky & award-hvy ad implementationofCNiriesecom- munity events. agency in Mid-AtI seeks top desgnr to Ocrintrunications/ Agencies & MajorAcc's Comm www.rga-joblink.com marketing degree .,..-Vrn,_-_High en- based Top $ FOR THE BEST. Fax head this function. To $150K. Also opgs for award -winning ADs, wrtrs. ergy & marketing smarts a must for Resumes to: this rare, exciting opportunity! Roz Goldfarb Associates Send resume and non -returnable Fax resume to: Publishing Director samples to Oaklea Search, 330 Flag (919) 783-9446 (212) 475-0099 Station Rd, Richmond, VA 23233 202-833-2279 CLASSIFIED ADVERTISING/July 22, 1996 Page C9

HELP WANTED We're ...are with America Online, the leading online services provider for over Up 6 million subscribers nationwide. Our rapid expansion has usin search of proven professionals with an appetite far success and Sizing desire to work for a progressive organization that .1.0.07r?..0/9j can take you to the top. We are currently seeking the following individuals to join in our success: 1/1P1111/1.), Traffic Coordinator (2+ years) PRODUCT MANAGER, INTERACTIVE MARKETING Print Production PRODUCT LAUNCHES DIRECTORS Your 3-6 years experience in a marketing environment Account Management - This hands-on position Manager is essential as you'll manage and launch roll -out requires 8-10+ years experience and a strong (4+years) programs and marketing communication strategies management background. The successful candidate for AOL products and technologies. (Code: DU -3) we seek will be responsible for defining and delivering Print Production partner management programs, as well as managing Coordinator PROGRAM MANAGERS 6-10 Account Managers. (Code: DU -7) (2+ years) Print Advertising - Responsible for tracking, Merchandising - 8-10 years experience is analyzing and evaluating print, web advertising and essential as you'll envision and develop new shopping ArtDirector direct response radio advertising. You will work with services and merchandising programs for our online our customer database and our direct marketing (5+years) forecasting system to make media planning subscribers. (Code: DU -8) recommendations. 5+ years experience in database Graphic Artist marketing and an understanding of continuity models MARKETING (2+ years) is critical. General knowledge of media is a big plus. COORDINATORS (Code: DU -4) Partner Marketing - In this exciting role, you will Associate Media Director Interactive Marketing - The successful be responsibleforcoordinatingcreative (5+ years) candidate we seek must have 3-5 years experience development, production, and distribution. You will to manage merchant partner conferences, develop also review and analyze the effectiveness of these Media Planner partner strategies and coordinate market research. projects. We require 1-2 years experience for this position. (Code: DU -9) (2+ years) (Code: DU -5) ACCOUNT MANAGERS Please respond immediately by sending/faxing Ifyou think last, your resume, including job Account Managers -Candidates must have strong code and salary history, to: work hard, recognize communication, analytical and strategic thinking skills, America Online, 8619 opportunity and diverse project management capabilities and familiarity Westwood Center Drive, of the hi -tech industry and marketplace. The ability to Vienna, VA 22182. FAX have a strong print identify and develop growth opportunities with IPs is (703) 918-2210. e-mail: background, contact highly desired. (Code: BB -1) [email protected] No phone calls us via faxwith your Interactive Marketing - Your 4-8 years please. We are an experience is critical as you'll manage all aspects of equal opportunity resume and salary business relationships with AOL partners.You will also employer. requirements. be responsible for driving design, promotion, and Principals only. AMERICA ONLINE production of 4 new online stores. (Code: DU -6) INCORPORATED

The Forbes Group CREATIVE Fax: manager MARKETING/PR 214.239.4982 advertising Attention: WRITER Human Resources Our client, a major brokerage firm, seeks advertising professional Versatile writer with 5+ years expe- with 7+ years agency or related client -side experience to assist riencewantedforNew Jersey - based major nationalrealestate in the development of all national advertising. Must be strategic company with new entrepreneurial thinker, have strong media sense, and good grasp of creative focus for marketing/public relations LOOKING TO process. Must be detail -oriented and have strong organizational work including brochures, prom> tional material, press releases, ol- MAKE THE JUMP? and interpersonal skills. line material, executive communica- Are you a media planner looking to Our client provides a competitive salary and comprehensive tions. Experience with major co> benefits. For consideration, send resume with salary history to: sumer brandhelpful,must work make the jump into Account work? well under tight deadlines. Dynan- ic Fax us your rncume and a one - atmosphere. Cutting -edge, growing page recorrraleation on yourself john sutton associates consultants inc. company. Please send or fax your to(212):..7.417.We have an Dept. 635, resume to: 1501 Broadway, NY, NY 10036 Christine Assistant Account Executive posi- RLSM t on open on a blue-chip piece of FAX (212) 778-3298 P.O. Box 165 business at thefastest -growing Our client is an Equal Opportunity Employer M/F/DN New York, NY 10185-0165 new agency in New York. FAX: (212) 484-7130 Page C10 CLASSIFIED ADVERTISING/July 22, 1996

HELP WANTED MEDIA RESEARCH SALES FINANCIAL DIRECTOR We are a leader in the field of media research & we have an immediate opening Fast growing Chicago advertising and new media firm is looking for a hands on in our custom media research group for an account manager. Financial Director. 8-10 years agency experience required. Self motivation and We are looking for someone with a minimum of 3 years custom and/or syn- leadership abilities a must. Individual will manage a variety of responsibilities in- dicated sales experience at a supplier preferably in media research. Experience cluding client negotiations, day to day business activities, as well as external as a project director a strong plus. The account manager will be directly re- handling of corporate financial matters. Person will work closely with CFO and sponsible for marketing sales & support of the custom media product line. The COO. Competitive compensation package offered. Great opportunity to be an in- position requires an individual who can sell innovative custom syndicated au- tegral part of a team of dedicated and talented individuals who thrive on great dience/market studies as well as develop & write proposals for custom media work within a unique company culture. studies, identify new business opportunities & service clients. ADWEEK Classified, Box 3506 If you feel you are a match for this challenging position please send your re- 936 Merchandise Mart sume & salary requirements to: Chicago, IL 60654 Human Resources Simmons Market Research Bureau, Inc. 309 West 49th Street New York, NY 10019 ACCOUNT PLANNERS (Freelance) Our top NYC agency clients need experienced Account Planners to workon new business pitches, moderate focus groups, develop strategy and contribute YouDON'T MEDIA to exploratory creative development. Research background a plus. Assignments are project -based or require the ability to work a flexible schedule. Send or fax a WRITE COORDINATOR resume to: Franchise World Headquarters, SUB- Paladin 270 Madison Avenue, Suite 201 THE HEADLINES. WAY, the fastest growing franchise New York, NY 10016 in the world, is searching for an Fax 212-689-0881 ENTRY LEVEL MEDIA COORDINATOR You MAKE forourfast pacedadvertising environment.Required is a EXTREMELY BUSY ACCOUNT EXECUTIVE THEM. Bachelor's Degree in related field withsomemedia experience. MEDIA BARTER CO. NEW BUSINESS Agency exp. a plus. All applicants Terrific Growth Opportunity for the Seeks experienced & qualified Right Person! Fast growing full ser- should be detail -oriented, conscien- applicants inseveral job descrip- vice North Central NJ ad agency tious, and possess excellent com- tions: needs smart, motivated AE with 5-8 munication skills. Please send re- years agency/accountexperience Media Trader -planningor buying and new business development. sumes with salary reqs. to background in any or all forms of Must be buttonedup,pro -active Lisa Shea and detail oriented. Direct market- Sr. PR Account Executive media. ing and production experience a Personnel Administrator Media Services Assistant big plus. Send resume & salary re- Send resume to: FWHI Salary commensurate with experi- quirements to: Melissa Dew i re 325 Bic Drive B. Haas Ltihrnan Millet Incorporated ence. Good benefit package. Linett & Harrison Milford, CT 06460 .280 Summer Soict Please FAX ONLY 212-751-3593 306 Main Street NIA ii.2.210 Millburn, NJ 07041 ATTN: Maria Rivera No phone calls.

SENIOR ACCOUNT ACCOUNT EXECUTIVE ACCOUNT EXECUTIVE EXECUTIVE Growing Morris County integrated NationalWash, DC marketing New I iiglantl'sLaTtst Medical Agency communications firm specializing in New York City based ad agency is marketing communications firm has building industry, seeks an account looking for a sharp senior account an opening for a seasoned busi- executive with a minimum three to executive with 4-6 years of experi- ness tobusiness advertising ac- five years experience (agency pre- TV SALES ence forits Atlanta office. Candi- ferred). Need strong writing/editing datesmust haveoutstanding count executive. Must be able to and organizational skills, ability to ACCOUNT EXECUTIVES communication skills, ability to de- handle multiple projects, possess manageprojects,deadlines, Experienced sales account execu- velop good client relationships, and solid verbal and written skills, and budgets and a strong team work marketing savvy. Business to busi- ethic. tives needed for growing WB Af- becomputer literate. filiate (a Tribune managed compa- ness experience is a plus. If this de- Telecom- Send/email resume/salary ny). Prior TV, Radio or Cable sales scriptionsoundslikeyou,and munications and microwave expe- requirements to: experience required. New business you're ready for a new challenge, riencea bigplus.Salary com- Griffin & Company, Inc. 1000 Potomac Street, NW development experience and famil- let's hear from you. mensurate with experience. iarity with local market a plus. De- Fax your resume to: Suite 106 Fax resume to: Washington, DC 20007 gree preferred. (212) 366-3632 Forward resume to: (201) 299-7937 Attn: Personnel Human Resources Director An Equal Opportunity Employer M/F email: [email protected] WB50/WBDC-TV 2121 Wisc. Ave. N.W. Ste. 350 Washington, D.C. 20007 or SALES EXEC. WRITERS SENIOR AD/WRITER Fax: 202-965-0050 If you have written advertising and with client contact in the prepress Mid -size shop in beautiful, hassle -free EOE long form television and you are suburban NE seeks award -winning Sr consumer package goods industry to Web and Online savvy please fax AD who wants more Gold Pencils. To manage existing accounts and an introduction to $100K. Also writer who seeks same. spearhead new business development. Send resume and non -returnable FILM & TV JOBS Must be a self- starter, highly motivated, David at 212-741-1519 samples to Oaklea Search, 330 Flag Entry level to senior level professional detail oriented and very organized. re: freelance assignment. Station Rd, Richmond, VA 23233 jobs in entertainmentnationwide Fax resume with salary expectations to: (cable & TV networks, film/TV studios, TV stations,etc.). 2x/mo. For info., (212) 387-(H)17 Entertainment Employment Journal: Looking for the perfect job? (800) 335-4335 (818) 901-6330 ADWEEK CLASSIFIED

* * * REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES * * * CLASSIFIED ADVERTISING/July 22, 1996 Page C11

HELP WANTED

WANT To SELL Territory: Cyberspace DRUGS? DESTINATION: Click THE PREMIER INTERNET ADVERTISING NETWORK Sr. Account Executive

Pharmaceutical/OTC DoubleClick, already hailed by Send resume in: INSIDE SALES REP Melissa Dewire New York Fortune Magazine as one of the Lehman Millet Intorpnrated In addition to providing support to Account Executives, you will "hot" new media companies, is 2511 Summer Srect prospect new accounts and track competitive advertising/sites. A linston, NIA ii221i) the first Internet Advertising background in media sales or research is required, coupled with a solid understanding of the Internet. Network. Offering a level of selectivity more targeted than LI] CUSTOMER SERVICE REPRESENTATIVE New York direct marketing, our custom - New England's Largest Mcdieal Ataensy You will provide customer service, sales and administrative support designed software allows for our customers and sales team. You should be enthusiastic, moti- vated, and have strong PC skills. advertisers to target, control reach, determine frequency and ACCOUNT EXECUTIVES measure online media expendi- Toronto, Boston, Chicago, Washington DC, Dallas, San Francisco, Seattle tures to take full control of their DIRECTOR OF Within your respective region, you will sell and market our services. advertising, while virtually elimi- DIRECT MARKETING 3-5 years of media sales experience (online, print, broadcast or direct National retailer seeks senior - marketing) reflecting strong written/presentation skills, a successful nating waste! What this means level executive to handle all print track record, a solid understanding of the Internet and strong PC skills for Sales and Marketing profes- and direct marketing. 10 years including Windows, Excel, & Powerpoint are required. experience in list management, sionals is an opportunity to help sales analysis, relational MARKETING RESEARCH DIRECTOR develop and market the most marketing, print distribution, New York exciting, in -demand advertising infinity programs & the internet. You will analyze data and prepare statistical analyses and presenta- Candidate must have excellent tion materials. A knowledge of SQL Server, strong statistical skills, resource yet, within a dynamic, planning & organizational skills. and a background with regression and factor analysis are essential. future -forward environment that is Send resume and salary history to: Pep Boys Advertising Dept. If you are ready to be a part of the next wave in new media, we invite growing by leaps and bounds. Direct Marketing Position you to forward your resume in confidence to: Box KWDC, 1633 3111 W. Allegheny Ave. Broadway, 33rd Floor, New York, NY 10019. Fax 212-527-8633. Philadelphia, PA 19132 For more information on our services, visit our Web site at DoubleClick or fax 121 51 229-1 41 0 http://www.doubleclick.net. We will contact only those applicants who The Internet Advertising Network PEP BOYS' best meet our requirements. Equal opportunity employer. re)

OPPORTUNITY IS KNOCKING TWICE DI ECT MARKETING One of New Jersey's fastest growing, award -winning ad agencies has two open- Program Managers ings. So don't just sit there! We are a leading marketing communications company located in Westport, CT Assistant Art Director with various openings in our Direct Marketing division. Are you a fresh -thinking, fast-moving, hard-working assistant art director with 1-3 We are seeking individuals with strong strategic planning and executional yrs agency experience and computer literateinQuark, Photoshop andII- abilities with 4-8 years of agency and/or client experience in telemarketing, direct Oustrator? Send us your resume and samples. mail, database management & DR broadcast/print & fulfillment. In this position you will be required to evaluate a client's business and develop and execute Account Executive direct marketing programs: develop concepts and strategic plans, budgets; Min. 3-5 years account management exp., financial exp. helpful. Must be pro- coordinate creative production; create media plans and write creative briefs. active with strong strategic planning/analysis ability. Excellent written, verbal and presentation skills required. We offer a highly competitive benefits and compensation package. If you are a strong player and enjoy working on a team from initial concept development to Fax or Mail resume and salary requirements to: final execution, please send or fax your resume to: Human Resources, The Lunar Group, Inc. Human Resources 9 Whippany Road, Whippany, NJ 07981 PO Box 3412, Westport, CT 06880 Fax (203) 454-7047 Fax: 201-887-3722 Equal Opportunity Employer We're an Equal Opportunity Employer M/FN/D Page C12 CLASSIFIED ADVERTISING/July 22, 1996

HELP WANTED

QUEERS IN CYBERSPACE!!! L.A. agency BE OUR DIRECTOR OF AD SALES targeting the Hispanic market has New world-wide online community for gay,lesbian,bi- and transgender people seeks a Director of Advertising Sales. This three immediate openings: San Francisco fast -paced start-up has venture capital funding and the support of prominent Silicon Valley and gay and lesbian Account Supervisor: business leaders. Experienced individual with strong strategic, planning and account management Reporting to the CEO, the Director of Advertising Sales will be re- capabilities to lead a major packaged goods account. Must have excellent sponsible for building and nurturing relationships with national communication (Spanish and English) and organizational skills. Promotions advertisers and for forming the ad sales division. Requirement in- cludes: experience related to packaged goods preferred. Account Executive: proven advertising sales experience including "missionary" sell- ing experience; Individual with 4+ years of account management experience. Must be an energetic, proven network of contacts with agencies and accounts in self-starter capable of handling multiple projects. Needs to be able to see both spirits and beverages, apparel and fashion, entertainment, in- the big picture as well as manage the details. Must have excellent communication cluding records, movies and home videos, consumer electron- (Spanish and English) and organizational skills. Experience with airline, financial ics and personal computers/software, travel and automobiles. and print media accounts a plus. passion for the interactive online medium; Media Supervisor: experience working with and marketing to the gay & lesbian com- munity; Media professional with 5+ years experience in planning all forms of media. Broadcast media buying experience a plus. Must have excellent communication entrepreneurial character, including experience working with a start-up or fast growth company and an appreciation for the po- (written and oral), organizational and presentation skills. Also must have some tential value of equity; and supervisory experience. Hispanic media planning/buying background a plus multicultural competence, global perspective and a sense of but not required. Experience with MM+ desired. humor. Competitive salary & benefits at an agency Compensation will include salary, sales commissions and equity, where respeto means everything. based on performance. Benefits include health, dental, life insur- Moil or fax resume and compensation requirements to: ance, LTD and long-term care. Please respond with resume and compensation information to: cruz/kravetz: 11400 W. Olympic Blvd, 11th Floor L.A., (A 90064 McCormack & Associates fax: (310) 312-9013 or (310) 477-1039 5042 Wilshire Boulevard, Suite 505 ID NO PHONE CALLS PLEASE Los Angeles, CA 90036 Phone: (213) 549-9200 FAX: (213) 549-9222 email: JMSEARCH#AOL.COM PlanetOut is an Equal Opportunity Employer, and does not dis- MEDIA PLANNERS criminate on the basis of race, color, ethic origin, national origin, sex, The Chapman Agency is looking for exceptionally talented media planners with gender, sexual orientation, affectional orientation, HIV status, disability, religion, creed, veteran status or marital status. direct advertising experience. Knowledge of general advertising is also a plus! Our client base is growing and we need seasoned planners for strategic and tactical involvement in all aspects of media (Print, Broadcast, DM, Alternative HA E RINEY & PARTNERS Media) who can write and present innovative and convincing media plans. We look for candidates with a positive attitude, pro -active mindset and a N t L) \ I I) team spirit. WE NEED HELP Qualified candidates will also possess a bachelor's degree in marketing or related field plus 2-5 years of direct advertising media experience. Your help.If you are an account supervisor with telecommunications experi- ence, we'd like to hear from you. We've just won a major piece of new business Please send cover letter, resume and salary history (required) to: ad we need a field account supervisor in our New York office.Interested? Send Director of !Inman Resources your resume to: The Chapman Agency 230 Park Avenue South New York. NY 10003 Human Resources, Attn: Mary Kelly/SPNY EEO Hal Riney & Partners, Inc. 735 Battery Street, San Francisco, CA 94111

USE ADWEEK MAGAZINES TO GET NATIONAL EXPOSURE. For Classified Advertising Rates Call M. Morris at 212-536-6493 Reach Your Ad Community In Adweek Magazines or 1-800-7-ADWEEK CLASSIFIED ADVERTISING/July 22, 1996 Page C13

HELP WANTED

CMP Media Inc., is on the forefront of high-tech and internet publishing. Our dedication to be on the cutting -edge and MARKETING phenomenal success has created the following positions: Account Executive OPPORTUNITIES Doubleday Direct, Inc., a leader in the direct marketing of books, M&T International Marketing music and video products, is seeking the following professionals to join Working closely with the Regional Sales Manager, you will help the marketing team at its Long Island headquarters. maintain existing and develop new accounts by selling and making presentations, preparing media kits, and managing client database. To MARKETING MANAGER excel, you must be a team player who is detail oriented with strong The successful candidate should have a Bachelor'sdegree orequivalent (M.B.A. a plus) and at least 5-7 years experience in Marketing/ follow-through skills. Effective communication, organizational and P(; Advertising of consumer goods in a corporate and/or agency environment. skills in MS Word, Excel and Powerpoint are essential. A four-year degree Direct response experience a must. Additionally, you must have strong is preferred. Bilingual ability is a plus. analytical/communication skills and PC skills (Excel), supervisory experience and good "hands-on" skills planning directing & developing marketing/promotional efforts to reach desired target markets and IT Coordinator analyzing results of tests. Book club, publishing and continuity experience a definite plus. Network Services/Northeast You will be responsible for establishing and implementing marketing You will provide support for all microcomputers, networks and telecom- strategies by developing target objectives, budgeting as well as munications equipment for specific branch offices. This will involve interacting with media and in-house creative departments and processing new requests for hardware/software, troubleshooting LANand managing vendor relationships. WAN issues for users, maintaining on -site inventory and recommending policies and procedures to enhance user support. We require 3+ yearn PROJECT MANAGER related experience which involved supporting PCs, MACs, Windows3.1, MUSIC/VIDEO MARKETING The successful candidate will manage our Music, Video and CD ROM Windows95and MS Office (Word, Excel, Powerpoint, Email), PC mem- program and should have an MBA in Marketing, 3-5 years related ory configurations, Novell Netware LANs and Windows NT. Effective experience/intimate knowledge of the video marketplace (strong communication, analytical, administrative, problem solving and organi- emphasis on children's products and CD/ROM markets). Must have zational skills are essential. Knowledge of voice and voicemail systems is a strong sense of market trends, experience as a liaison/ relationship manager with multiple companies, excellent advantageous. communication analytical/ PC skills including Excel/MS Office. We offer a competitive salary and a Responsibilities will include managing day-to-day relations with comprehensive benefits package. For con- strategic partner companies, assisting in selection of product and sideration, send/fax your resume with development of catalogs with emphasis on video as well as assisting salaryrequirementsto: Recruiter in researching, sourcing and operational issues. GWAW, CMP MediaInc.,600 We offer a competitive salary, excellent employee benefits, including Community Drive, Manhasset, NY comprehensive medical/dental and 401(k) plans and reward and CMP Media, Inc. 11030. FAX (516) 562-5131. EOE. recognition for achievement, in a professional marketing environment. Qualified candidate should send or fax resume in confidence with salary history/requirements to: Robert A. DiPietro, Department U DOUBLEDAY DIRECT, INC. Poppe Tyson 401 Franklin Avenue Account Supervisor Garden City, NY 11530 Seasoned & ideal candidates will have consumer, broadcast and retail channel Dopu,Rb edcTay FAX: 516-873-4856 experience (preferably computers). Requirements include strong & proven An Equal Opportunity Employer M/F/DN project management & leadership skills, presentation & communication skills. Account Services All positions require Internet/WWW knowledge & working knowledge of PC applications. We are looking for strategic thinkers, strong team players & self- starters. EXCITING SALES PROMOTION OPPORTUNITY Entry-level Assistant Account Executives must also have strong attention to detail & follow-through skills. ACCOUNT SUPERVISOR Qualified Web Account Executives must have strong project management, Campbell -Ewald Advertising & C -E Communications has an excellentop- presentation & communication skills. Client services experience in direct mar- portunityavailable for an Account Supervisor to lead our sales promotion keting or advertising & knowledge of the production process also required. and merchandising team. This high profile position will involve interfacing with internal departments and senior level management to develop and Candidates for Web Account Manager must also possess strong & proven present new business pitches. Ideal candidates will have 6-12 years expe- leadership & management skills. rience, excellent strategic planning and communication skills, background Creative Art Director inretailsales promotion with a concentrationinpackaged goods, Responsible for the concept, creation & direction of client Web sites, qualified sweepstakes, contests andexposurein national advertising. candidates must havestrongdesign & conceptual skills.Expert level digital production skills & VVVVW design required. Experience with interactive media & traditional advertising or publication design also required. You must be able ASSOCIATE CREATIVE DIRECTOR to take initiative, use resources effectively & manage projects & people. Campbell -Ewald & C -E Communicationsis looking for a dynamic creative Associate Art Director professional to join our creative team. Lead and supervise fast moving re- Reporting to Art Director, responsibilities include implementing designing tail promotion and merchandising account. Ideal candidates will have a & graphics for Web sites. Candidates must have understanding of interactive minimum 8 years of experience, excellent written skills with a background media, and strong level digital production using Photoshop, 3-D tools, in print, broadcast and TV. Ilustrator, Painter & Director. Multimedia production experience a plus. We offer competitive salary and full benefits package. Please send or fax Designer (810) 558-5891 resume to: Responsible for creating digital design & production -quality digital graphics, you must have solid design & digital production & illustration skills. CJ Hoard (AS/ACD) Candidates for creative positions please submit non -returnable samples of Campbell -Ewald Advertising your work. 30400 Van Dyke Forward resume with salary requirements, indicating position applied for, to: Warren, MI 48093 POPPETYSON Human Resources FOR CLASSIFIED ADVERTISING CALL 40 West 23rd Street, NYC, NY 10010 F1O/AA Fax: (212) 727-5602 M/1/1)/V 1-800-7-ADWEEK Page C14 CLASSIFIED ADVERTISING/July 22, 1996

HELP WANTED

De Forest s Junior & Sr. PR Associate Vice Chancellor Strategic Search for Creative Professionals LAand NYCofficesofmulti- for Public Relations nationalPR shopseekingcol- leaguesatJunior(min 3 years The University of North Carolina 0 De Forest & Associates is currently involved agency experience) and Senior (6 at Chapel Hill in searches for the world's hottest toy and years agency survivor) levels. Must be smart, nice, creative and love - entertainment companies in Los Angeles, the agency P.R. biz.(No substitu- University Advancement X Long Island, New Jersey and Texas. tions, please) The Office of University Advancement Please send resume, salary require- invites applicants and nominations for ments and amusing letter to: the position of Associate Vice Chan- Marketing & Design Professionals Adweek Dept. 00234 cellor for Public Relations. The Asso- 5055 Wilshire Blvd., ciate Vice Chancellor for Public Rela- Brand Managers/Directors (MBA required) Los Angeles, CA 90036 tions will be the officer primarily re- sponsible for developing and manag- Licensing and Product Development Managers ing a comprehensive public relations Retail Buyers (apparel, giftware arid watches) Media Supervisor/ program for the university.In addi- Creative Managers/Directors tion,the Associate Vice Chancellor Copywriters (Advertising and Packaging) TV Buyer will exercise administrative responsi- SF Ad Agcy & Mktg Co. seeks strong, bilityfor News Services,Research Art Directors/Package Design Managers energetic TV Buyer. Must have 8+ yrs News, the University Gazette/Internal experience buying broadcast TVin Communications, the Office of Pub- Toy, Doll and Plush Designers multi -DMA's.Willalsosupervise & lications Services, and the Office of assist several buyers in same office. Interviews will be held July 26th in Chicago Agency uses MM+ software. Send or Design Services. fax resume & cover letter to: The AssociateViceChancellorfor JP Adv., Public Relations will be a polished For i nmediate consideration, fax resume to: (310) 939- 301 425 California Street, #1300, and successful public relations pro- or (3 0) 939-1302 or E-mail: [email protected] or mail San Francisco, CA 94104. fessional who understands the nature to: De Forest & Associates, 1120 Manhattan Beach FAX: 415-397-0103 and purposeofhighereducation. Blvd., Suite 101, Manhattan Beach, CA 90266 Bachelor's degree and an employ- EOE ment history highlighted by increas- ing levels of responsibility in leading a SALES EXECUTIVE public relations effort for a complex Ldgbdcst ntwkinWash D.C.has organization required. Exceptional immed opng for results oriented, prof) oral and written communication skills We need a Management sls exec. Succ cands shd poss strg vrbl essential.Applications and nomina- Supervisor with 3+ years of & wrtn skis, as well as a doc track rec in tions will be accepted until the posi- Ig vol sls to mjr cos. Metro Networks tion is filled. Please send cover letter WE CAN'T agencyexperience as an offrs an attr bfts pkg w a six fig inc potl. Account Supervisor. Someone Fax res to Thom Callahan, MM/MTC, and resume to: whois,hey,easygoing and (301)718-0069. EOE Paul Fulton MANAGE Dean, Kenan-Flagler Business School articulate. You'll work with a ATTN: Tanya Dawson group of really nice people. University of North Carolina WITHOUT Is there a catch? DESIGNER/ILLUSTRATOR PO Box 309 Of course. We areatalentedandcreative Chapel Hill, NC 27514-0309 You have to be willing to move group looking for one in the same. The University of North Carolina at Chapel Hill YOU. to Portland, Oregon. If you are MAC proficient, a marvel is an equal opportunity employer. at illustrating, and a proactive team Sorry about that. player with 2-3 years design expe- rience, fax your resume & salary Catch a Creative Genius Please send resume to CF2GS, 1008 Western Ave. Suite 201, Seattle, req. to (212) 505-9589. WA 98104 Attn: Human Resource Manager. Fax (206)223-2765 ADWEEK CLASSIFIED r THE CONVENIENT CLASSIFIED CONTACT FORM CLASSIFIED MANAGER: M. MORRIS ADWEEK MAIL TO : ADWEEK CLASSIFIED 12TH FL. 1515 BROADWAY, NEW YORK, NY 10036 BRANDWEEK PHONE: 1(800) 7-ADWEEK OR FAX (212) 536-5315 MEDIAWEEK REGION: East New England Southeast Midwest Southwest West All CATEGORY PAYMENT *FREQUENCY: lx 2x 4x CHECK MASTERCARD VISA AM ER.EXP. signature MORE: (Specify) Cardholder's Name *Not applicable to Advertising Services Categories Card #

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NAME ADDRESS PHONE FAX July 22, 1996 Culture 1 CULTURE TRENDS

Culture Trends is a compilation of data collected from Billboard, The Hol- lywood Reporter, MTV and Nielsen Media Research to track current trends MTV's in the movie, television, video and recorded music marketplaces. Buzz Clip Buzz Clips are usually by new, up- Billboard's Top 20 Albums and-coming artists who MTV believes have special potential. Of the 40 Compiled from a national sample of retail, store and rack sales reports, for the week ending July 20th, 1996 provided by Sound Scan. videos that MTV designated as Buzz Clips since January 1994, more than This Last Peak Wks on Week Week Pos. ChartArtist Title 75% have been certified gold or plat-

1 New 1 1 Nas It Was Written inum. Week of 7/8/96 2 1 1 5 Meta!lice Load

3 2 1 56 Alanis Morissette Jagged Little Pill Artist/Group:Beck Song/Video:Where H's At 4 3 1 21 Fugees Score Director:Steve Hanft 4 2 3 Toni Braxton Secrets On his first DGC album, Mellow Gold, Beck demon- 5 strated his ability to mix old and new styles with ease, 6 7 1 50 Bone Thugs -N -Harmony E. 1999 Eternal while simultaneously declaring the theme for an entire generation with "Loser". ()delay, his second LP is 7 6 4 34 Tracy Chapman New Beginning another trip to the sonic frontier, starting with folk music and speading outward - in all directions 8 5 5 2 Keith Sweat Keith Sweat

9 8 2 17 Celine Dion Falling Into You Artist/Group:Nada Surf 10 9 8 5 Soundtrack The Nutty Professor Song/Video: Popular Director:Jesse Peretz 11 10 10 27 No Doubt Tragic Kingdom Ex -Cars veteran and producer extrodinaire, Ric Ocasek, agreed to produce their first album before 12 New 12 1 Crucial Conflict The Final Tic the band was even signed- nonetheless, they were soon signed to Electra and haven't looked backsince. 13 New 13 1 De La Soul Stakes Is High With most of the lyrics for the songs taken from a 1950's etiquette book, "Popular" may be just the 14 11 11 6 Soundtrack The Hunchback of Notre Dame song (and vied()) to catapult New York band Nada Surf 15 12 2 10Dave Matthews Band Crash into the mainstream. 16 16 5 71 Shania Twain The Woman in Me Artist/Group:Primitive Radio Gods 17 18 4 40 Oasis What's the Story Song/Video: Standing Outside A Broken Phone (Morning Glory) Booth W/ Money In My Hand Director:GOB TV 18 13 1 11 Hootie & The Blowfish Fairweather Johnson Despite its humble recording facilities,Rocket -a one-man production made for S1,000 on a broken 19 15 2 7 Soundgarden Down on the Upside down '69 Ampex 16 -track in a friend's suburban garage - proves that you can make a successful pop 20 14 1 12Rage Against The Machine Evil Empire album with minimum cash. "Standing .. " is the first single off the album and it's already been chosen as 1996 Billboard/Soundscan, Inc./Broadcast Data Systems one of the lead tracks from the soundtrack of the big - budget Jim Garrey summer movie, The Cable Guy.

Artist/Group:Superdrag Song/Video:Sucked Out Director:Chris Applebaum With a shameless sense of melody, and a 60's pop Nielsen's Top15 NetworkPrograms song reverence they wear on their back pockets, this Knoxville Tennessee quartet could make a pretty good These are the top 15 Networkprograms for the weekending July 14, 1996. living at melding white-hot noise with their own brand of manic rock. Rank Program NetworkRating ShareRank Program NetworkRating Share 1 Seinfeld(R) NBC 14.2 27 8Frasier Special(RS) NBC 10.7 22 Artist/Group:Garbage 2 MLB All -Star Game(S) NBC 13.2 2310 20/20 ABC 10.3 20 Song/Video:Stupid Girl Director:Samuel Bayer 3 3rd Rock From The Sun(RS) NBC 12.6 22 11 Home Improvement(R) ABC 10.2 20 Founded by three prominent music producers, NBC 9.8 21 Garbage grew out of collaborations that began over a 4 E.R.(R) NBC 11.4 21 12 Friends(R) decade ago - most recentlyinvolving remixes for the (R) 13 The Nanny(R) CBS9.6 19 likes of U2, Depeche Mode, House of Pain & Nine Inch 5 Movie: Mortal Fear NBC 10.8 19 Nails. According to band member Butch Vig, lead 5 Primetime Live ABC 10.8 20 14 MLB All -Star Pre -Game(S) NBC 9.4 19 vocalist and ex -Angelfish member Shirley Manson's voice "sometimes sounds dreamy, sometimes psychot- 5 60 Minutes CBS 10.8 23 14 Roseanne(R) ABC9.4 16 ic." - Listen for yourself. 8 Dateline NBC -Wed. NBC 10.7 20 Source: Nielsen Media Research R= Repeat S= Special Culture 2 July 22, 199( CULTURE TRENDS

Billboard's Top 15 Singles MTV Around Compiled from a national sample of retail, store and rack sales reports, for the week ending July 20th provided by Sound Scan. the World This Last Peak Wks on Week of 7/8/96 Week Week Pos. ChartTitle Artist 1 1 1 6 How Do U Want It/ 2 Pac (Feat. KC & Jojo) California Love MTV Europ Title 2 2 2 7You're Makiin' Me High... Toni Braxton 1. Los Del Rio Macarena 3 4 3 16Give Me One Reason Tracy Chapman 2. Fugees Fugee-La 4 5 4 31Macarena (Bayside Boys Mix) Los Del Rio 3.ErosRamazotti Piu' Bella Costa 5 3 1 11Tha Crossroads Bone Thugs -N -Harmony 4. Mark Snow The X -Files 6 8 6 5Twisted Keith Sweat 5. Mark Morrison Return of the Mack 7 17 7 2I Can't Sleep Baby R. Kelly 8 9 8 19C'Mon N' Ride It (The Train) Quad City DJ's IMO= 9 New 9 1 Change The World Eric Clapton Artist Title 10 6 1 20 Because You Loved Me Celine Dion 1. George Michael Fastlove 11 7 1 16Always Be My Baby Mariah Carey 2. Eros Ramazotti Piu' Bella Costa 12 14 12 12 Kissin' You Total 3. Metallica Until It Sleeps 4. Bryan Adams The Only Thing 13 13 13 8Who Will Save Your Soul Jewel That Looks Good 14 10 7 9 Why I Love You So Much/ Monica OnMe Is Ain't Nobody 5. !Ilya Kuriaki & Jaruar House 15 16 12 24 Insensitive Jann Arden Los Valderramas 1996 Billboard/Soundscan, Inc.

MTV Japan Artist Title Billboard's 1. Namie Amuro You're My HeatseekersAlbums Sunshine Best sellingtitles for the week ending July 20th, by new artistswho have not appeared on the top 2. B'z Real Thing Shakes of Billboard'salbum charts. 3. Toshinobu KubotaLa La La Love This Last Wks. on Week Week Chart Artist Title w/ Naomi CampbellSong 4.Southern Ai no Kotodama 1 4 12 The Refreshments Fizzy Fuzzy Big & Buzzy All -Stars 2 6 13 Dishwalla Pet Your Friends 5. Hitomi In The Future 3 3 21 Ricochet Ricochet 4 2 2 4 Him Message CUE 5 12 3 Nada Surf High/Low Arti.t Title 1. Bone Thugs The Crossroads 6 7 5 Rhett Atkins Somebody New N Harmony 7 13 4 Paul Brandt Calm Before the Storm 2. Alanis Y ou Learn Morrissette 8 5 2 Screaming Trees Dust 3. Fugees Killing Me Softly 9 - 1 Reverend Horton Heat It's Martini Time 4. Smashing Tonight, Tonight 10 8 15 Goldfinger Goldfinger Pumpkins 5. Metallica Untill It Sleeps 11 9 25 Enrique Iglesias Enrique Iglesias 12 10 35 Kenny Wayne Shepherd Ledbetter Heights MTV Brasil 13 11 3 Norman Brown Better DaysAhead Title 14 16 3 Men Of Vizion Personal 1. Bon Jovi These Days 15 18 17 The Wallflowers Bringing Down 2. Renato Russo Strani Amore 3. Cranberries Salvatoin the Horse 4. Oasis Wonderwall © 1996 Billboard/Soundscan, Inc. 5. Titas En Nao Entendo Nada MEDIAWEEK July 22, 1996 http://www.mediaweek.com PAGE 33

CALENDAR

Two newspaper confer- Media Notes ences are being held now through July 24 in Chicago: NEWS OF THE MARKET the Newspaper Association of America Marketing Con- ference and the NAA Foun- HGB to Step Down in March for Playboy Enterprises start- Milwaukee Journal columnist dation Conference on The date of Helen Gurley ing next month. The cigar's and Sextant Partners consultant Newspapers in Education. Brown's departure as editor of insignia, incorporating the bun- Joel McNally. McNally is a sup- Registration required. For Hearst's Cosmopolitan was ny and Hugh Hefner's initials, porter of the $1 billion offer Sex- more information, contact announced last week. Brown will has been designed by Tom tant has made for Journal Com- the NAA's meeting depart- give up the title she has held for Staebler, the magazine's execu- munications on behalf of an ment at 703-648-1280. 31 years to former Marie Claire tive art director. anonymous buyer. The company editor Bonnie Fuller in March has said it is not for sale. The Oregon Cable Tele- after publication of Cosmo's Feb- Pub Pushes Journal Purchase communications Associa- ruary issue. Brown will assume Journal Communications share- E! Does First Intl. Launch tion will hold its 25th annu- new duties as Cosmo's interna- holders last week received the E! EntertainmentTelevision al convention and trade tional editor -in -chief. first issue of Unitholders United, and HBO 016 Partners are show July 28-30 at the Inn the newsletter put out by former jointly launching a 24 -hour E! of the Seventh Mountain, Joyner Is Tops in D.C. Radio Bend, Ore. Contact: 503- ABC Radio personality Tom 362-8838. Joyner has captured the heart of the nation's capital. The Tom Camp Internet, covering Joyner Morning Show, based on the latest in Internet market- the spring 1996 Arbitron book, is ing, will be held Aug. 3-6 at the No. 1 morning show in Wash- the Hyatt Regency Resort in ington, D.C., besting rival hosts Beaver Creek, Colo. The including Howard Stern (No. 4) event will include outdoor and Donnie Simpson (No. 7). recreational activities. Con- Joyner's show is heard on tact: 800-538-5053. WHUR-FM.

The North Carolina Cable Katz TV to Market Miller Telecommunications Asso- Station rep firm Katz Television ciation and South Carolina Group has partnered with Associa- Miller Brewing Co. and its Distributor GGP has sold TVCOM, hosted by tion will hold a joint sum- agency, Bates USA, to create a Justin Gunn and Tracy Smith, in 70 -plus markets mer meeting Aug. 11-13 at media and marketing campaign the Radisson Hotel in Myr- for Miller's Ice House and Red tleBeach, S.C.Contact: Dog beer brands. Pledging what Cyber Show Selling 919-834-7113. Katz sources estimate is roughly Billed as broadcast television's first "EntertainmentTo- $300,000 in fourth-quarter spot night-stylesearch engine," theTVCOMseries covering Women in Cable Es Tele- TV buys, Miller is taking 30 - the Internet and cyberspace is selling briskly to spot dol- communications presents second TV spots to promote the lar-hungry TV stations. Just one month into sales, distrib- its Telco 101: Cable Meets placement of "holiday" phone utor GGP (Golden Gaters Productions) says it has network Telephony two-day course debit cards in cases of Ice affiliate clearances in more than 70 markets representing in Minneapolis Sept. 12-13. House and Red Dog Beer. 40 percent U.S. broadcast coverage. The biggest endorse- Contact Molly Coyle at 312- Although Katz represents more ments came last week, with Disney/ABC-owned KABC in 634-2353. than 350 stations nationally, a Los Angeles and KGO in San Francisco committing week- company rep said that a smaller, end time periods to the show, according to Hillary Man- MagazinePublishersof unspecified number of stations del, GGP senior vp of sales. Mandel says stations have America presents a half -day will benefit from the "regional been particularly receptive to GGP's marketing campaign seminar, Internet Publish- network" buy. to link stations' existing or planned Web sites, with GGP ing Operations, Strategy and series coproducer CNET leaving 60 -second "localized and Management, Sept. 26 'Playboy' Up in Smoke news insert" slots open for stations' use.TVCOM,which at MPAs New York headquar- Playboy is now in the cigar will be co-anchored by Justin Gunn and Tracy Smith, is ters. Registration required. business. Consolidated Cigar being offered to stations on an advertiser -supported bar- Contact: 212-872-3700. Corp. will produce premium ter basis for launch in early September. "Playboy by Don Diego" cigars PAGE 34 http://www.mediaweek.com MEDIAWEEK July 22, 1996

WNBA Media Notes Nets CONTINUED Prime I

channel in Latin America on 'TNR' Gets Powers From 'Post' Time Sept. 30, available to cable and Washington Post Style section ESPN andLifetimean- direct -to -home operators. It's and magazine -business writer nounced last week that they the first of several international William Powers will become a will both carry the inaugural versions of E! expected to senior editor at The New Repub- season of the National Bas- launch over the next two years. lic and write a new column on ESPN expects players ketballAssociation'snew Distributed and managed by media starting in November. He such as U.S. Olympics WNBA, a women's profes- HBO 016, the channel will be will work with incoming TNR star Rebecca Lobo to sional basketball league that dubbed and subtitled in Spanish editor Michael Kelly. score in prime time will play during the summer, and Portuguese and will be car- from June 21 through ried in Mexico, Central and TVB: DBS Shuts Local Window August in 1997. ESPN will air WNBA games on Monday South America and , as The Television Bureau of Adver- nights in prime time and Lifetime will run a prime -time well as in the southern portion tising last week released research game on Friday nights. The two networks will jointly carry a of the U.S. that ties in the expected growth playoff double-header in late August between the two divi- of direct -broadcast satellite sions, but the final game will air on NBC through a preexist- 'Fisherman' Hooks Web Site homes with the expected growth ing deal the network has with the NBA. ESPN will produce Cowles Enthusiasts Media's of telephone -company cable sys- all the cable games, but the NBA will handle all ad sales and bimonthly, 157,000 -circulation tems in the coming years and how marketing for the league. NBA Commissioner David Stern Fly Fisherman magazine has the combination will affect cable said eight teams are expected to be formed in NBA cities, acquired the Virtual Flyshop, a penetration. The TVB's point is and each will be owned by an existing NBA franchise. two -year -old World Wide Web that as DBS homes grow, the fact site (www.flyshop.com) that that they do not carry local ad tracks fishing conditions world- inserts on cable networks will cut Susan Ellicott have been signed CompuServe Shares Decline wide, showcases fishing and out- into the number of homes to cohost the special. CompuServe shares declined by door manufacturers and offers exposed to those inserts. Though 20 percent early last week after travel tips. that impact is minimal today Past ASME Prez Kenyon Dies the company warned analyts (DBS penetration is currently at A founder and former presi- that it would report a loss in its 'FFIW' Updates Delta Menu just 6.7 percent of TV homes, dent of the American Society first quarter as a public compa- A new partnership between according to Nielsen Station of Magazine Editors died last ny. The stock rebounded slightly Food & Wine magazine and Index data), it will rise in coming week. Robert Edwin Kenyon by midweek from its Tuesday Delta Air Lines should have years. The TVB's information is Jr., an editor of various trade low of $12.50. Its high, in April, some Delta passengers cheer- based onboth NSI information magazines through the years was $35.50. ing. The American Express- and projections from Paul Kagan who was once cited by the owned F&W coordinated the Associates. National Magazine Awards for Post -Production Expo Planned services of some recent "Best "personal and professional and the Young Chefs," as named in the Syndie Special on Royal Parting excellence," was 87. American Film Marketing magazine's August issue, in Even the divorce proceedings Association will produce updating Delta's in-flight menu between Prince Charles and Wired Delays IPO POST/LA, an industry trade for international first-class Princess Diana are considered Wired Ventures, theSan Fran- show, next March. The event, to passengers. worthy of television syndication. cisco-based technology media be held in conjunction with the All American Television is company, delyed its planned ini- American Film Market, will CNET Sells Prism preparing a two-hour special, tial public offering last week, cit- serve professionals in various CNET,the SanFrancisco- The Royal Soap Opera, for an ing the topsy-turvy stock mar- areas of post -production, includ- based Web site, has sold Aug. 26-Sept. 8 broadcast win- ket. Though the stock market ing sound, editing, special PRISM, its Web -content man- dow. In the wake of the pending looked like it was stabilizing effects and audio. The expo will agement and page -generation divorce, All American's special toward week's end, the 161 - feature state-of-the-art gear for system, to Austin, Texas-based promises to explore the future point drop of the Dow Jones studio editing and sound divi- Vignette Corp., which develops of Britain's royal monarchy. Jim Index last Monday followed sev- sions, audio and video post hous- tools for managing site con- Lampley, an HBO boxing com- eral weeks of decline in technol- es and others. POST/LA will be tent. Vignette will integrate mentator and former news ogy stocks. Wired has plans to held at the Santa Monica Civic PRISM into its own products anchor for KCBS-TV in Los offer its stock at $12 per share, Auditorium. THR, owned by and market and sell PRISM to Angeles, and British news which would raise more than BPICommunications, is a sister Web developers. anchor (for CNN and BBC1) $75 million. magazine of Mediaweek. PAIN? JEALOUS RAGES? CHRONIC ANXIETY ATTACKS? IT'S THAT TIM E

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AMEN OF THE MONTH PAGE 36 http://www.mediaweek.com July 22, 1996 MEDIAWEEK

BIG DEAL

NINTENDO// Real Money BLOCKBUSTER Begins:Late September ADVERTISING ACTIVITY IN THE MEDIA MARKETPLACE Budget: $20 million Media: TV, radio SARA LEE with modified -atmosphere packaging that Nintendo, Nickelodeon and Block- Agency: Ammirati h Purls Lintas separates ingredients. buster Video are joining forces Begins: October Fresh Express sales jumped 18.8 percent for a $20 million fall promotion Budget: $10 million (est.) to $282 million, a 37 percent share of the designed to jump-start the video -game Media: TV, print refrigerated/packaged salad segment, per manufacturer's 64 -bit hardware launch, Sara Lee Corp.'s Hillshire Farms and Information Resources Inc. That category boost Nick's entrance into prime time and Fresh Express will introduce co -branded grew 26.4 percent to $762 million, with No. drive traffic into Blockbuster. entree salads this fall with an estimated 2 Dole up 28.3 percent and No. 3 Ready-Pac Starting in late September, Block- $10 million ad campaign, the first work in a up 29.5 percent, per IRI. -Betsy Spethmann buster will distribute more than 10 mil- new partnership as the companies make a lion game pieces in its 3,500 stores and bid to lead the emerging $25 billion home - AT&T the million-circ Nintendo Power magazine meal replacement trend. Together, they Agency:FCB/Leber Katz, N.Y. for the "Spot the Dot" promo. From plan to pursue distribution through conve- Begins:August October 7 through the 19th, viewers will nience stores and beyond. Budget: $10million (est.) have to hold up the pieces to their TVs to Fresh Express Ready -to -Go Entrée Sal- Media: TV detect the winning "dot" during the 8:00 - ads featuring Hillshire Farms will bow in AT&T bills itself as a one -stop entertain- to -8:30 p.m. slot that Nick has carved out supermarkets regionally in mid -September, ment provider in an estimated $10 million for kids programming from its sister Nick and roll national TV campaign break- at Nite block. Ten grand prizes offer within a year, with ing later this sum- walk-on parts on Nick's The Secret World an estimated $10 mer behind its of Alex Mack and a Nintendo 64 system. million introductory DirecTV, the explod- The promotion follows a successful ad campaign. ing home -entertain- 1995 fall watch -and -win with Nintendo, "This is a direct ment system. NBC and Blockbuster that produced hit on the foodser- Ads break nation- 750,000 rentals and 5 million samples of vice industry," said ally after the Nintendo's virtual Boy system. Paul Cracknell, Olympics to buoy a It's the first joint promotion for three Fresh Express discount program of the most powerful kids' brands. "We director of new and 800 number ser- feel like if kids aren't watching TV, they product develop- vice for AT&T's are probably playing video -games or ment. "Chicken Sara Lee isbacking its ready -to -go debut in satellite TV watching videos," said Pam van der Lee, Caesar salad is the salads with $10 million in TV and print Two 30 -second spots Nick's vp-advertising sales and promo- No. 1 menu item in and one 60 -second tions marketing. Nintendo and Block- midsize family restaurants, and salads have spot weave scenes of major motion pictures, buster are major Nick advertisers. surpassed sandwiches as the No. 1 restau- sports and clips of families enjoying an end- Nick will air promotional spots sup- rant food category." less programming array, with the theme, porting the contest, which it values at $3.5 Chef salad, and a traditional and a fat - "Not Even the Sky's the Limit." The spots million. There will also be radio support free Caesar salad include greens, a packet of display AT&T DirecTV 800 number and and promotions in the top 15 markets and seasoned meat, croutons or breadstick, promos a deal for a charter offer for AT&T a direct -mail program. The rest of the dressing and a fork and napkin. The 8 -9 -oz. customers: one pay preview movie per week $20 million is derived from interactive salads will retail for $4, targeting busy for a year valued at $150. retail displays and the hardware Nintendo women with mid to high incomes. AT&T, which bought a stake in DirecTV gives to Blockbuster for rental. TV, print and couponing is set to begin in early this year, is positioning itself as the The promo is part of a $54 million October, via Hillshire agency Ammirati & easiest way to get the service, now riding the ($20 million in media) in support behind Purls Lintas, N.Y. Fresh Express agency crest of about $1.5 billion in hardware sales the Nintendo 64 launch, which also Freeman Blanshei Partners, San Francisco, led by RCA. includes direct mail, and retail demo will handle trade ads and work with Ammi- AT&T also partnered with 75 Sharper units at retail. Another supporting ele- rati on the consumer campaign. Image and 24 Tower Records stores nation- ment is a Kellogg promo to be splashed Produce marketers including Dole have wide to offer consumers a chance to survey across 100 million cereal boxes this fall. been developing more center -of -the -plate the 200 -channel entertainment bonanza Key retailers like Toys 'It' Us, Wal Mart salads by adding cheese and breads, but though an in-store kiosk. AT&T's discount and Best Buy will also have individual have been stymied by grocers' inconsistent offer also headlines a national drop of Sharp- promotions. refrigeration, a major safety issue with er Image catalogs this month, plus a 1.2 mil- meat. Fresh Express salads get past that lion direct -mail drop by FCB/Leber Katz. MEDIAWEEK July 22, 1996 http://www.mediaweek.com PAGE 37

CMR TOP 50

A Weekly Ranking of the To50 Brands' Advertising io Vet-vo-1 Prime Time Week o' July 1-7, 1996 Prime -T ma Ad A:tivity Rank Brand Class ipots Inde) BURGER KING DRIVE-IN REST. V234 75 993 ALBERTO-CULVER 2 MCDONALD'S DRIVE-IN REST. V234 861 Agency: Lois/Chicago 3 KELLOGG'S F122 622 Begins: Late fall 4 SEARS V321 516 Budget: $10 million (est.) 5 AMERICAN EXPRESS B150 477 Media:TV 6 KFC RESTAURANT V234 463 Seeking to take hair regrowth beyond the 7 WENDY'S V234 437 pharmaceutical realm and into mainstream 8 BLOCKBUSTER VIDEO V341 358 haircare, Alberto-Culver will soon unveil a KODAK G230 358 minoxidil liquid under the aegis of its Con- 10 NABISCO F163 344 sort line and back it with an estimated $10 11 RED LOBSTER RESTAURANT V234 305 million ad campaign. 12 MEN F211 291 Consort Hair Regrowth Treatment for TYLENOL D212 291 Men ships to retail in August, with ads, by 14 TACO BELL RESTAURANT V234 278 Lois/Chicago, breaking in late fall. Culver 15 BOSTON MARKET V234 238 will package the product with a new sham- EVEREADY H220 238 poo, Consort Concentrated Daily Cleans- 17 HALLMARK B321 225 ing Hair and Scalp Shampoo for Men. The 18 GENERAL MILLS F122 212 two items will be shrink-wrapped together LISTERINE D121 212 and sold for $24.99, a price that places MITSUBISHI AUTO 3 T112 212 Consort above the generic versions but $5 PANTENE PRO -V D143 212 below Pharmacia & Upjohn's high -recog- PIZZA HUT V234 212 nition Rogaine. 23 AMERICAN DAIRY ASSN. F131 199 The company is also freshening its OFF D219 199 Consort hairspray with a new SOFTSOAP ANTIBACTERIAL D122 199 water -free formula that complies with fed- 26 1-800-CALLATT B142 185 eral VOC (volatile organic compounds) NEOSPORIN D216 185 environmental standards. That product, ORUDIS KT D211 185 which ships in September, will get a sepa- ZANTAC 75 D213 185 rate January ad campaign pegged at 30 GILLETTE D127 172 around $5 million, the first marketing JELL -0 F115 172 push for Consort in three years. KRAFT F118 172 The rollout of a second branded minoxi- PLEDGE H432 172 dil product is sure to shake up the hair ROGAINE D218 172 regrowth category, which observers esti- 35 ACE HARDWARE ETOFE V345 159 mate could grow to anywhere between BEEF INDUSTRY COUNCIL F153 159 $300-$800 million a year. Rogaine was the COTTONELLE ULTRA SOFT H232 159 first minoxidil brand to hit the over-the- FEMSTAT 3 D216 159 counter shelves. Several generic manufac- GATORADE F223 159 turers followed with their own products PEDIGREE DOG FOOD G531 159 after the U.S. Food and Drug Administra- TRIDENT F211 159 tion denied marketing exclusivity to ULTRA SLIM FAST F123 159 Upjohn. 43 1 -800 -COLLECT B142 146 Consort minoxidil comes in 2 -percent ALEVE D211 146 strength, matching competitors. Advertising AT&T LONG DISTANCE B142 146 is set for a November break, although it CERTS F211 146 may be delayed to January. The campaign FLED V233 146 will run exclusively on television. ICE BREAKERS F320 146 Although ad themes are still under con- MILKY WAY F211 146 sideration, spots won't seek to simply build MILLER LITE F310 146 the Consort brand name. One reason: The audience for minoxidil, age 25 and over, Ranked in order of total spots. Includes ABC, CBS, NBC, F )X L171 and WB. Fbgbnal beth r re counte I as whale snots. Spotri id ?zed to average spots for all trands 3 lv rbsing r me ime, i.e.,if McDondd's nie: - I 30t, McDor al f s ran skews younger than Consort's traditional 208 part ent more spots than the avenge. Sour :e:crepEntive Medi I Raclin, demo of 35 -plus. PAGE 38 http://www.mediaweek.com July 22, 1996 MEDIAWEEK Media Person BY LEWIS GROSSBERGER

to one's guns, courage which you, you timid, sniveling wimp, probably lack. So just sell like Wall Nuts the other lemmings and take your richly deserved punishment. Is it a good idea to buy gold as a hedge LAST WEEK SAW PANIC ON WALL STREET. STOCK- against inflation? brokers were jumping out of windows as the Dow Don't be ridiculous. If you want a hedge, buy plants. There is no reason to buy gold in Jones average plummeted, although, since it was a relatively minor pan- the shape of a hedge. ic, they used windows on the first floor. What does this stock -market My uncle told me to put all my money into Otis Elevator because "what goes up must turbulence portend for the economy, the media, the advertising indus-come down and elevators can do both with ease." Is he right? try and Kathie Lee Gifford's sweatshops? Fortunately, Media Person No, but don't tell him so because people is here to answer these pressing questions before you suffer an anxietyas crazy as he is can become violent when contradicted. It is important to diversify your attack and hurt yourself. assets. This means insuring a margin of safe- ty by putting your money in a wide variety of What caused the tremendous swings in the stock market? investments such as stocks, bonds, real estate, Financial experts say it was a combinationjump into a large body of water fully clothed. mob loan -shark operations, rare plastic Elvis of several factors, including a high ratio ofYou'll feel much better. figurines and many deep holes dug in the prices to earnings, lower -than -expected cor- What does this turbulence mean to the small backyard. porate earnings and a rise in consumer prices. investor? Does the market have any safeguards in In other words, they have no idea. All they are Investors over five feet, six inches tall haveplace to control volatility? certain of is that the market went down when little to fear, experts agree. But those below Yes. Following the agonizing crash of 1987, a lot of people sold. The stock market is bestthat height could be swept away on the cur- the stock exchange governors installed a "cir- understood as a mystical or supernatural rents should a wild tide of selling once again cuit breaker" to give the market a chance to realm with its own incomprehensible rules,engulf the markets. These tiny investors"catch its breath" in the event of a selling much like a tornado or Marge Schott. should head for high ground quick as their lit - panic. Sophisticated computerized equipment What will the market kicks in under such con- do next? ditions, causing a large The only way to pre-Put your money in a wide variety of investments suchas stocks, mallet to drop, striking dict its gyrations with the head of a 23 -year -old any accuracy is to keepbonds, mob loan -shark operations and rare plastic Elvis figurines. clerknamedMartin your eye on a strange Gurnish. He falls uncon- man known as Alan Greenspan. No one knows tle legs will carry them. scious from his stool on the floor of the why but whatever pronouncements this indi- I am a beautiful princess who just received exchange, dislodging the plug from the main vidual makes have the power to set herds of $25 million in a divorce settlement. How should electrical generator, which plunges the stock brokers stampeding in the same direction. ForI invest the money? market into total darkness, bringing all trad- example, if Alan Greenspan says, "My stom- Media Person recommends that someone ing activity to a halt. ach is bothering me. Could somebody get me a in your position take an aggressive investment What is the outlook for the U.S. economy? Bromo?" sell every stock you own. stance. The income you have received, known The economy has never looked stronger. What should one do when the market drops as royalties, should be invested in jewelry, lux- Industrial production is up, interest rates are 462 points in a minute? ury cars, fancy designer frocks, large boats low, inflation is under control, and growth is Most experts agree that the first rule is and handsome gigolos. Live it up, babe. It's steady with lots of jobs being created. Natural- "Don't panic." The second rule is "Don't throwjackpot time! ly, this is the kind of situation that sends Wall up." Calmly review your long-range objectives, Should one buy in the face of a market drop? Street into full-fledged panic. make sure your will is in order, your depen- Many experts regard this as a sound strate- Should I be worried about this? dents are provided for and your taxes paid. gy since, in the long run, the market usually Not in the least. MP advises you take a long Only then should you panic. Run in frenzied rises, so eventually you will recoup any short- nap. By the time you wake up, the media will circles shrieking, "The sky is falling!" while term losses. However, buying on dips requires all be on to the next crisis and the market will waving your arms, then get roaring drunk and the courage to go against the majority and stick be forgotten. If you're not lookingat The Record's New Multimedia Package, you're not seeing the big picture.

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