11-12 2018 • Issue 52
THE WORLD OF ALPHA BANK
It is not a Reward Programme. It’s an experience! CONTENTS
Τ Ν
a l E. al a e e C e Exe e O e Al a a . 3 Al a a a e e a e a ee e 201 M a T e a e e F a al T e . 5 Al a a e a e S al Me a A a 201 . 6 Al a a e e S la U ee e S . 7 Al a a a a e E T a e F a e F . 9 T e a a a e e A e F 201 . 10 I a e e e C e e a e a A e . 11 I a e e e C e e a e a T e al . 12 I a e e e C e e F a al A e a T e al . 13 ee E e e e : e , C alle e , S a e e e a C e e e . 14 . 16 11-12 2018 • Issue 52 e e a e el e e C a a e e : l ee l a a . 17 a e e : T e e a e A e Ma a 201 . 17 T a : e a a e O e 201 . 18
CULTU E Ne O e Se a E C le . 20 T e Al a a N a C lle a a e e ex C e a : S e a a a . 21 T e a e M e e I a a a a e e A al Mee M e C e a C l e . 23 e T e Al a a L a a e Ex a e C lle . 24 C l al F a e I a a . 25 a e e : T e e a e e a M e a e a Le Fe . A a l e ex . 26 a e e : T e e a e e a M e a e a M al e e e E : CORPORATE COMMUNICATIONS DIVISION ex . 26 40, S a S . . 27 102 52 AT ENS, EECE a e e : T e e a e l e a a e a al e l Τel.: +30 210 326 2413, + 30 210 326 2435 l a O e e Al a a a e .F. C l F a l a . 28 Fax: + 30 210 326 2439 E a l: a al a. T e l a A e e ee e a e a e l a 1 al a. l al e ll e l Al a a a a 40 e e e 201 . 29
e : O A.E. T e Al a a L a : A ea E . 30 T e . F. C l F a . 32
C e CONTENTS
IN FOCUS p. 33
PRODUCTS AND SERVICES Alpha Bonus Term Deposit “One Term Deposit, multiple benefits!” p. 36 Comprehensive bancassurance solutions for everyone p. 37 Alpha Bank participated in the exhibition “THANKS TO TECH 2018” p. 38 A competition with unique tech gifts by the bleep card! p. 39 Get the new iPhone generation with the Alpha Bank cards! p. 39 A unique offer by the Shell gas stations! Benefit of 5% profit on the value of your purchases! p. 40
CORPORATE SOCIAL RESPONSIBILITY 11-12 2018 • Issue 52 Alpha Bank was a silver sponsor of the Sustainability Forum 2018 p. 41 The Bank sponsored the 16th Corporate Social Responsibility Conference p. 41 Alpha Bank sponsored the ICOMIA World Marinas Conference 2018 p. 42 “Together, for better education” p. 43 The Bank sponsored Cerebral Palsy Greece – Open Door p. 44 The Bank sponsors the “Syntechnia tou Geliou” young people’s theatre group p. 44
CULTURE SPECIAL ART NETWORK Yannis Moralis p. 45 ΝUMISMATIC COLLECTION Prefecture of Magnesia Demetrias p. 48 PORTRAITS FROM THE BANK’S HISTORY Editor: CORPORATE COMMUNICATIONS DIVISION Ioannis Drossopoulos p. 49 40, Stadiou Str. 102 52 ATHENS, GREECE Τel.: +30 210 326 2413, + 30 210 326 2435 Fax: + 30 210 326 2439 GROUP COMPANIES E-mail: [email protected] p. 51 [email protected] Alpha Bank Cyprus Ltd Alpha Bank Romania p. 54 Design - Production: GOD A.E. Alpha Bank Albania SHA p. 55
< Contents > THE BANK
Vassilios E. Psaltis appointed new Chief Executive Officer of Alpha Bank
ursuant to the announcement made by the Managing Director - CEO of the Bank, Demetrios P. Mantzounis, during the P Ordinary General Meeting of Shareholders held on 29.6.2018, regarding his intention to initiate his succession, the Board of Directors instigated the relevant process, which was completed during the meeting of the Board of Directors held on 29.11.2018, with the unanimous election of Vassilios E. Psaltis as new Chief Executive Officer, to assume the relevant duties on 2.1.2019, and his simultaneous appointment as Executive Member of the Board of Directors, with immediate effect.
The immediately forthcoming General Meeting of the Shareholders of the Bank will be informed of the appointment of Mr Psaltis to the Board of Directors.
The Chairman of the Board of Directors of Alpha Bank, Vasileios T. Rapanos, made the following statement: “This is an important milestone in the Bank's recent history. On behalf of the Board of Directors, I would like to express my deepest gratitude to the CEO, Demetrios P. Mantzounis, for his valuable contribution to Alpha Bank, which he has served for more than 45 consecutive years, including the successful 13-year tenure as the Bank’s CEO.
The new CEO of Alpha Bank was selected amongst outstanding international and domestic candidates, following a thorough selection process led by the Board of Directors as well as the Corporate Governance and Nominations Committee and supported by independent international executive recruitment advisors.
We are confident that Mr Psaltis, with his proven experience, knowledge and skills, will lead the Bank to a new era and will respond to the challenges ahead in the most effective way. We all wish him every success in this endeavour. Mr Psaltis will enjoy the full support of the Bank’s committed Personnel as well as that of the Board of Directors".
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The CEO of Alpha Bank, Demetrios P. Mantzounis, stated: “The election of Mr Psaltis, a capable and experienced Senior Executive who has been part of Alpha Bank’s Management for many years, paves the way for the Bank’s continuity and successful course in the future.
During my tenure as CEO, despite the fact that the conditions were often adverse, the Bank successfully met its objectives, always with the support of its dedicated Personnel, and was repeatedly distinguished for its performance in the Greek and international financial markets.
I wish the new CEO every success in the demanding task he is undertaking, to ensure that the Bank will remain the consistent point of reference in the Greek banking system”.
The new CEO of Alpha Bank, Vassilios E. Psaltis stated: “I would like to heartily thank the Board of Directors for entrusting me with the role of CEO at Alpha Bank. It is an honour and I take this great responsibility with energy and enthusiasm.
As Greece is emerging successfully from ten years of economic turbulence, Alpha Bank remains the benchmark financial institution in the country in terms of financial strength and customer focus. We will accelerate our balance sheet restructuring to conclusively address legacy issues and put all our strength in offering comprehensive financial services to Greek families and businesses.
Confident of our future, proud of our history and relying on Alpha Bank's outstanding Personnel, we will continue working together in the interest of our Clients and Shareholders”.
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Alpha Bank named “Best Private Bank in Greece” for 2018 by “PWM” and “The Banker” of the Financial Times Group
lpha Bank was named “Best Private Bank in Greece” for 2018 at the "Global Private A Banking Awards 2018” that were held in London, on November 7, 2018, organised by the internationally acclaimed publications “Professional Wealth Management (PWM)” and “The Banker” of the Financial Times Group.
This award is a recognition of the consistent high quality that defines the Bank’s Private Banking services (‘Alpha Private Bank’), which meet Customers’ personalised goals and needs. It further highlights Alpha Bank’s commitment to providing quality services, by incorporating new technologies in wealth management.
The Alpha Bank Executive General Manager of Private and Investment Banking Ioannis M. Emiris, the Manager of the Private Banking Division Emmanouil Arzinos and the Assistant Manager of the Private Banking Division Nikolaos Polyzos received the award, on behalf of the Bank.
The annual “Global Private Banking Awards”, organised by PWM and The Banker, reward the best Private Banking services, based on qualitative and quantitative information collected from Private Banks worldwide. A committee comprising professionals and experts in wealth management from Europe, Asia and the United States is in charge of evaluating the information.
Left to right: the Editor-in-Chief of PWM Mr. Yuri Bender, Nikolaos Polyzos, Ioannis Emiris and Emmanouil Arzinos.
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Alpha Bank distinguished at the “Social Media Awards 2018”
n Wednesday, November 7, 2018, the largest competition for companies active in social media, namely the Social O Media Awards 2018, took place. For one more year, the Social Media Awards recorded the most powerful trends and demonstrated the best marketing practices in social media.
Out of approximately 600 participants, Alpha Bank was distinguished for its social media presence and received the following awards:
• Bronze Award for the best use of social media in Financial Services (Financial Services, “Corporate Social Media Alpha Bank Twitter, LinkedIn and YouTube”) and
• Bronze Award for the best use of LinkedIn (Best use of LinkedIn, “Corporate Social Media Alpha Bank LinkedIn”).
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Alpha Bank sponsored the “SingularityU Greece Summit”
lpha Bank sponsored the “SingularityU Greece Summit” that was held in Athens, on November 19 and A 20, 2018, at the Athens Concert Hall. Titled “New era, New Mindset”, the Summit’s aim was to record the developments and challenges that the most innovative technologies bring to society and businesses.
Structured on the “preparation of future leaders in terms of new technologies that will positively influence economy and society”, the Singularity University (SingularityU) visited Greece for the first time, for a two-day Conference featuring world renowned speakers and interactive workshops.
Singularity University is a world community of research and innovation, which, through educational programmes and conferences, makes use of exponential technologies to benefit thousands of people, creating a sustainable future for everyone. Its focus is on scientific progress and exponential technologies, such as artificial intelligence, robotics and digital biology, which come from the future and promise to change our lives.
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Approximately 1,500 attendees participated in the Summit, including business executives, investors and researchers, who watched the presentations of many advanced technologies that provide solutions to Greece’s current particular needs, focusing on Health, Energy, Tourism, Finance, Agricultural development and Shipping. Alpha Bank Customers were also present at the Summit, while the Bank gave its Executives the opportunity to attend the Conference via live streaming.
Featuring the main message: “We believe in knowledge as a force of change”, Alpha Bank had its own, specially designed venue at the Conference, where, among other things, videos of the Bank’s activities in Corporate Social Responsibility, Education and Digital Transformation were being screened and visitors were given USB sticks containing the Corporate Responsibility Report 2017.
Snapshots from the SingularityU Greece Summit.
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Alpha Bank participated in EBRD’s Trade Finance Forum
nce again this year, the Bank participated in the annual Trade Facilitation Program (TFP) Trade Finance Forum, O organised by the European Bank for Reconstruction and Development (EBRD), which took place in Tbilisi in October.
The Trade Facilitation Program helps participating countries absorb trade finance banking products by participating countries, hence facilitating and improving the flow and terms of Trade Finance banking operations.
Alpha Bank, which was named “Most Active Issuing Bank in 2017 in Greece”, was called to present the International Trade operations environment and developments as well as the development of Trade Finance products in the country. It should be noted that in 2017, Greece was the most active country in the EBRD programme, out of all participating countries, a fact that demonstrates the country’s powerful business extraversion and the prospects that this creates.
The Manager of the Financial Products Division Athanassios Pavlidis gave the presentation on behalf of the Bank. He focused on the course of international Trade operations figures and the progress of trade finance products in the country, as well as the services that the Bank provides to partner businesses. He also talked about the online infrastructure that Alpha Bank is developing, highlighting the Alpha International Trade portal, which the Bank relaunched in 2018.
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The Bank participated in the “AgriBusiness Forum 2018”
lpha Bank participated in the annual conference on agricultural technology, the AgriBusiness Forum, which took place A in Serres from November 1 through 3, 2018, titled “The future of Greek and European Agriculture in the Digital Era”.
The aim of the Conference was to promote innovation, for the digital transformation and the modernisation of the production, processing and distribution of agricultural products. Overall, there were 235 participants, namely representatives of the agri-food industry, producers, innovative companies and start-ups, academics, as well as representatives of institutions in Greece and abroad.
Representatives from the Ministry of Rural Development and Food, the Embassy of the Netherlands in Greece and the academic community talked about the institutional framework of the new Common Agricultural Policy in Greece and the European Union after 2020, smart plant farming, modern livestock farming, distribution logistics, smart greenhouses and more. The financial instruments that banks provide to the Agri-food Sector, which were presented by representatives of the four systemic banks and the European Investment Fund, made up a separate section of the AgriBusiness Forum.
The Assistant Manager of the Small Business Banking Division Maria Karathanassi presented Alpha Bank’s plan of action to reinforce and develop the primary sector, stressing that the Bank is committed to supporting the agri-food sector, focusing on the Greek farmer. The “Alpha Agricultural Entrepreneurship” series was also presented, which includes specialised products and financing tools provided in collaboration with European and National Institutions, that fully cover the needs of farmers-businesspersons as well as the needs of businesses that complete the agricultural production chain.
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Snapshots from the event.
Informative event for Customers of the Private Banking Division in Athens
n Wednesday, November 14, 2018, an informative event for Customers of the Private Banking Division took place at O the Stavros Niarchos Foundation Cultural Center.
Following a short speech by the Executive General Manager Private and Investment Banking Ioannis M. Emiris, Athens University Professor and Advisor to the Bank’s Management Kostas Kostis as well as Mr. Panos Tsakloglou, Professor at the Athens University of Economics and Business, gave presentations titled “From the past to the future of Greek Economy”.
The Alpha Bank Managing Director – CEO Demetrios P. Mantzounis, the Manager of the Economic Research Division Panayotis Kapopoulos, the Manager of the Private Banking Division Emmanouil Arzinos, the Manager of the Attica and Eastern Continental Greece Branch Division Georgios Rapanakis and the Manager of the Investment Portfolios Management Division Panagiotis Remoundos were present, on behalf of the Bank.
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Informative event for Customers of the Private Banking Division in Thessaloniki
n Monday, November 5, 2018, an informative event for Customers of the Private Banking Division took place at the O Thessaloniki Concert Hall, in collaboration with the Schroders Investment Management company. The Manager of the Private Banking Division Emmanouil Arzinos gave a short speech, followed by a presentation by the Head of CEE & Mediterranean, Schroders Investment Management, Alexander Prawitz.
The Manager of the Central and Northern Greece Branch Division Dimitrios Charizanis, the Manager of the Investment Portfolios Management Division Panagiotis Remoundos and the Manager of the Individuals and Personal Banking Division Evangelia Chatzidaki, as well as Bank Executives from Athens and Thessaloniki, attended the event.
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Informative events for Customers of the Financial Products Division in Athens and Thessaloniki
n Wednesday, October 31, on Tuesday, November 6 and on Monday, November 12, 2018, informative events for O Customers of the Financial Products Division took place in Athens and Thessaloniki. The Executive General Manager – Treasury Management Georgios V. Michalopoulos gave a short speech, which was followed by a presentation by the Manager of the Financial Products Division Athanassios Pavlidis, as well as the Division’s Assistant Managers Athanassios Cholevas, Adamantia Peleki and Georgios Markouizos, titled “Contemporary Business – Contemporary Bank – Financial Tools for Businesses”.
The Manager of the Commercial Banking Division Tilemachos Georgakis, the Manager of the Central and Northern Greece Branch Division Dimitrios Charizanis and the Manager of the Corporate Banking Division Alexandros Kriezis Carrer were present, on behalf of the Bank.
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“Greek Entrepreneurship: Prospects, Challenges, Strategy” series of Day Conferences
n Wednesday, November 7, 2018, Alpha Bank carried out a day conference in Korinthos, titled “Greek O Entrepreneurship: Prospects, Challenges, Strategy”, featuring the participation of representatives of Small Businesses, Freelance Professionals and local institutions.
The Manager of the Peloponnese, Western Greece and Ionian Islands Branch Division Emmanouil Kalloudis, the Manager of the Small Business Banking Division Spyridon Rentetakos, Bank Executives from Athens and Patras as well as Managers and Executives from local Branches were present, on behalf of the Bank.
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The Day Conference was held to further reinforce and develop consistent and long-term partnerships with Gold Businesses, contributing to the effective management of the business environment’s increasing challenges. The Manager of the Peloponnese, Western Greece and Ionian Islands Branch Division Emmanouil Kalloudis and the Manager of the Small Business Banking Division Spyridon Rentetakos spoke at the Conference.
The Conference focused on the presentation of the best practices that contribute to healthy entrepreneurship and boost competitiveness. It was also pointed out that, under the current economic circumstances, businesses have to redefine their strategy in order to survive and grow, as through differentiation, innovation, investment in new technologies, an emphasis on marketing and the promotion of their personnel, they can maintain a sustainable growth rate and deal with the difficulties of the economic environment.
The Bank’s initiative to support businesses through the Flexible Financing Tools Business Restarting-Intermediate, COSME and InnovFin were also presented. Through these Programmes, Alpha Bank provides funding with favourable terms and reduced guarantees to sustainable Small Businesses, in order to help them meet their operational needs and achieve their development goals.
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Presentation of the Guidelines for Written Communication
n Tuesday, November 6, 2018, the updated Guidelines for Written Communication were presented to the O Secretaries of all of the Bank’s Units. The presentation, organised by the Secretariat of the Board of Directors and the Human Resources Division, was very successful and attendance was high.
In the first part of the presenatation, the Head of the Corporate Language Department Nikolaos Lykomitros talked about the general principles of written communication, which, when carefully applied, safeguard the continuity of the Bank’s corporate identity, focusing on the main rules that apply to the drafting and the overall presentation of all documents produced by the Bank and the Group Companies.
In the second part, the Executives of the Human Resources Division Magdalini Beka and Anneta Koutsodimou provided information about workplace relations and communication as well as issues related to leave management and Personnel attendance.
Secretaries from Bank Units who were unable to attend in person because of distance, participated in the presentation via videoconference.
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Human Resources Division Volunteer Blood Donation Days
n Wednesday, November 7, 2018, the Volunteer Blood Donation Days which took place in Athens and Thessaloniki O were successfully completed. Overall, 488 units of blood were collected. It was a great pleasure to welcome 66 new Blood Donors, a fact that gave us hope and faith that with these Volunteer Blood Donation Days we will be able to help even more fellow human beings.
It should be noted that the Bank’s Volunteer Blood Donors are entitled to free blood tests once a year, at the Evangelismos Hospital in Athens and the Ippokrateio Hospital in Thessaloniki, upon arrangement with each hospital’s blood donation centres. Once again, we thank all those who responded to the call of the Human Resources Division and participated in the Volunteer Blood Donation Days. Together we give hope! ...... Together … at the Athens Marathon 2018
n Sunday, November 11, 2018, the “Athens Marathon, The Authentic” was O held in the Greek capital, with the participation of more than 55,000 runners from 105 countries.
The “Alpha Bank Team” featured 122 Bank Employees, who ran the full race, the 5 km. race and the 10 km. race.
This year, once again, the Bank, through its Corporate Social Responsibility, supported the “Amalieion Girls School”, donating Euro 2 for each kilometer covered by every member of the “Alpha Bank Team”.
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Training Division Key training programmes in October 2018
n October 2018, more than 2,300 persons participated in the training programmes that were conducted in the Bank’s I Training Centres.
Specifically, the following programmes took place:
TRAINING PROGRAMMES Technical Banking • Letters of Guarantee • Loan Procedures • Credit Analysis-BRO • Tellers Transactions Euro • Tellers Transactions FC • Tellers Transactions (Advanced) • Corporate Acts Implementation • CRO + Investment Loans • CRO + Consumer Loans • Know your Customer • New Cash Transactions Officers Management and Skills • Enhancing Positive Influence • Time & Stress management Advanced Finance • Investment Operations Legal Framework • Investment Operations Receiving and Transmitting Orders
The subjects taught cover a broad spectrum, in terms of orientation and content and are based on the annual Training Programme of the Training Division, which is consistently repeated but also always brought up to date.
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New Open Seminar of Economic History Cycle
he Alpha Bank Historical Archives are participating, once again this T year, in the organisation of the Open Seminar of Economic History. This year’s cycle focuses on economy and politics from modern Greek history. Meanwhile, this year the Seminar will further expand its horizons by including international history, with the participation of distinguished speakers from Greece and abroad.
Following the successful completion of the 2017-2018 cycle, where 14 academics and researchers representing almost all aspects of social sciences and humanities participated, the new 2018-2019 cycle got under way on Tuesday, November 6, 2018, with the first seminar recording a high attendance.
Titled “The formation of the Greek state: a discussion”, the first seminar was conducted by Professor Yannis Voulgaris from the Panteion University of Social and Political Sciences as well as Professor at the University of Athens and Advisor to the Alpha Bank Management Kostas Kostis.
The Seminar is addressed to Employees of the Bank’s Divisions and Branches and takes place twice a month, at the “K. Th. Dimaras” Hall of the Athens University Historical Archive (45 Skoufa Str.). Each seminar lasts approximately 90 minutes.
Employees interested in participating can apply by calling the Bank’s Historical Archives (tel.: + 30 210 326 2451). The detailed programme is available at http://www.e-history.eu/index.php?hit=1
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The Alpha Bank Numismatic Collection participates in the exhibition “Copying (in) the past: Stories of imitation and inspiration”
n Saturday, November 24, 2018, a new temporary exhibition titled “Copying (in) the past: Stories of imitation and O inspiration” opened at the Archaeological Museum of Thessaloniki.
The Exhibition explores the important act of copying in the past and present, as well as its many different aspects. The 110 exhibits on display narrate stories of imitation and inspiration, starting from the pre-historic era and going as far as today. Combining words, sounds and images, they launch a productive dialogue with visitors.
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The Bank’s Numismatic Collection participates in the Exhibition with six ancient coins: two from Macedonia, one from Thrace and three imitations of coins by Celtic tribes that lived in Europe from the 3rd up to the 1st century BC.
The Exhibition further features the participation of the Cast Museum of the Aristotle University of Thessaloniki, the École Française d'Athènes (French School at Athens), the National Gallery – Alexandros Soutzos Museum, the Benaki Museum – Ghika Gallery, the Aristotle University of Thessaloniki’s Telloglion Foundation and the Municipal Art Gallery of Thessaloniki.
Archaeological Museum of Thessaloniki 6, M. Andronikou Street Thessaloniki
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The Banknote Museum of the Ionian Bank participated in the XX Annual Meeting of Museums of Contemporary Culture
n Friday, November 23, 2018, the XX Annual Meeting of Museums of Contemporary O Culture, organised by the Directorate of Modern Cultural and Intangible Cultural Heritage, in collaboration with the Hellenic National Committee of ICOM (International Council of Museums), took place. The Meeting focused on Education and Contemporary Greek Cultural Heritage, “on the occasion of collections: museums, innovative practices and creative alliances”.
The aim of the Meeting was to promote the activities of Museums of Contemporary Culture as well as highlight and evaluate the best practices formed in the environment of contemporary museums.
Konstantinos Christopoulos, in charge of the educational programmes at the Banknote Museum of the Ionian Bank in Corfu, presented, on behalf of the Bank, the temporary activities as well as the permanent programmes taking place at the Museum, which enjoy increased demand from schools of all grades.
All the educational activities taking place throughout the year, whose aim is to unravel the many aspects of the exhibits comprised in the Bank’s Collection as well as promote interaction with society, were presented. Konstantinos Christopoulos.
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Guided Tour of the Alpha Bank Library and the Exhibition of Rare Books from its Collection
he Alpha Bank Library carried out a guided tour of its premises as well as the exhibition “Rare Books. The Alpha Bank T Collection”, on display at the Exhibition Area of the Alpha Bank Main Building, for the Friends of the Benaki Museum.
The Alpha Bank Rare Books Collection comprises a number of rare publications, including works by classical authors (ancient Greeks, Byzantines and Romans as well as authors from other countries) dating from the 16th to the 19th century, works by European travellers who visited the broader area of Greece from the 17th to the 19th century as well as artistic publications illustrated by well-known Greek painters and printmakers of the 20th century.
A total of 35 persons participated in the guided tour, which also included information about the history of the Library, the important and varied publications that are part of its Collection as well as its activities.
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Cultural Foundation of the Ionian Bank
he final stage of the 1st Pan-Hellenic Musical Instrument Performance Competition “Ioannis Kapodistrias”, organised by the T Kapodistrias Philharmonic Union of Corfu, was held at the Ionian Academy (Corfu) on Saturday, November 10, 2018.
The Competition was realised with the financial support of the Cultural Foundation of the Ionian Bank which was established in 1999 and provides support to cultural projects in the Ionian Islands.
Five young musicians (three with a clarinet and two with a trombone) participated in the final phase of the competition. All of them interpreted the concert by Nikolai Rimsky-Korsakov corresponding to their instrument, accompanied by the Kapodistrias Philharmonic Orchestra, led by its lead conductor Dimitris Papikinos. The final winner was Panagiotis Giannakas (clarinet). Christos Yakkas (trombone) and Alexandros Vlachos (clarinet) ranked second and third respectively.
The Foundation was represented by the Manager of the Alpha Bank Corfu Branch Artemis Karamanou. Left to right: Artemis Karamanou, Christos Yakkas and Nikolaos Tzafestas from the Kapodistrias Philharmonic Union of Corfu.
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Human Resources Division Together … at the Benaki Museum at the “Joan Leigh Fermor. Artist and lover” exhibition
n Thursday, October 18, 2018, Mrs. Georgia Imsiridou from the Benaki Museum Photographic Archives conducted two O guided tours of the “Joan Leigh Fermor. Artist and lover” exhibition, for the Bank’s Employees. The Exhibition, which was on display at the Benaki Museum at 1, Koubari street, featured 146 photographs from the 1940s through the 1960s, most of them black and white...... Together … at the Benaki Museum at the “Yannis Moralis” retrospective exhibition
n Thursday, November 1, 2018, two guided tours of the “Yannis Moralis” retrospective exhibition, on display at the O Benaki Museum 138, Pireos street Building, were held for the Bank’s Employees. The Curator of the Alpha Bank Art Collection Irene Orati and the Exhibition’s Curator Mr. Nikos Paissios conducted the tours. The Exhibition runs through Saturday, January 5, 2019.
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Human Resources Division Together … at the children’s book narration with Xenia Kalogeropoulou
ne more activity took place for the children of the Bank’s Employees, on the occasion of Athens being named World O Book Capital for 2018 by UNESCO. Specifically, on Saturday, November 10, 2018, Mrs. Xenia Kalogeropoulou read the fairy tale “The Dragon of the North”, which is part of the book “Fairy Tales with Xenia. A little Scary”. It is a traditional fairy tale from Estonia, tweaked by Mrs. Kalogeropoulou. The event took place in collaboration with the Alpha Bank Library, at the Bank’s Educational Programmes Hall, at 41, Panepistimiou street.
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Holiday Offer on the Alpha Bank and the J.F. Costopoulos Foundation Publications
or the Christmas holidays, Alpha Bank and the J.F. Costopoulos Foundation will offer all their Publications at a discount F of 30% for the public and 40% for the Bank’s Personnel from Monday, December 17, 2018 through Friday, January 4, 2019.
The Publications may be obtained either by visiting the “ALPHA BANK – CULTURE store” (40, Stadiou Street, ATHENS), the e-shop www.alphapolitismos.gr/eshop or by placing an order via telephone or e-mail (tel.: +30 210 326 2465, e-mail: [email protected]).
For any further clarification or information, please contact the Alpha Bank Library at +30 210 326 2440 and 210 326 2446.
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The publication “Athens between the Wars through the Photographs of Petros Poulidis” (bilingual edition) will be sold by Alpha Bank at a discount of 40% throughout December 2018
lpha Bank offers the publication “Athens between the Wars through the Photographs of Petros Poulidis” (bilingual A edition) at a discount of 40% throughout December 2018.
Kyriaki Arseni Athens 2004 Commercial Bank of Greece Dimensions 29 x 22.5 cm 344 pages 385 illustrations Bilingual edition (Greek, English) ISBN 960-7059-15-8
Price: Euro 24.00
The book presents a view of the city of Athens during the critical interwar period (1922-1940), as recorded through the lens of Petros Poulidis, the first Greek photo-reporter. The illustrations published in this book come from the valuable and rich Poulidis photograph collection, which now belongs to the Archives of ERT S.A. and capture the critical events of the period, aspects of the city and the daily life of the Athenians as well as the personality of Petros Poulidis.
The Publication may be obtained either by visiting the “ALPHA BANK – CULTURE store” (40, Stadiou Street, ATHENS) and the e-shop www.alphapolitismos.gr/eshop or by placing an order via telephone or e-mail (tel.: +30 210 326 2465, e-mail: [email protected]).
For any further clarification or information, please contact the Alpha Bank Library at +30 210 326 2440 and 210 326 2446.
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The Alpha Bank Library Andreas Embirikos
ndreas Embirikos, a poet, prose writer, photographer and psychoanalyst, is part of the 1930s Generation and is considered A one of the most important representatives of Greek surrealism. He was born in Braila, Romania, on September 2, 1901, the son of shipowner Leonidas Embirikos and Stefania Kydonieos, who came from Andros. He moved to London when he was 20 years old, where he worked at the family shipping company (1921-1925) and at the same time studied philosophy and English literature at King’s College. In 1926, he went to Paris where he became involved with psychoanalysis and mingled with many French psychoanalysts. He returned to Greece in 1931, where he worked for a short period of time at his father’s shipyards, until he resigned and focused on literature and psychoanalysis. In March 1935, he published his first collection of poems, while, also in 1935, he started practicing psychoanalysis professionally. In 1940 he married poet Matsi Hatzilazarou, whom he divorced in 1944 and in 1947 he married Evridiki Zisi, with whom he had one son, Leonidas. He passed away in Kifissia on August 3, 1975, aged 74.
< 30 / 55 > THE BANK • CULTURE
Embirikos first appeared on the Greek literary scene in 1935 with his collection of poems “Blast-Furnace” (Ypsikaminos), defined as the first surrealist work to be published in Greece. His second collection of poems, titled “Hinterland” (Endochora), where he attempted to merge surrealism with Greek tradition, was published ten years later, while in 1960 his prose work “Writings or Personal Mythology” (Grapta i Prosopiki Mythologia) was released. His first large, narrative work titled “Argo or the Voyage of a Balloon” (Argo i Plous aerostatou) was initially published in instalments in the literary magazine “Pali” as well as the French magazine “Mercure de France”, in 1964-1965. It was followed by the poetry collection “Oktana”, which includes 31 lyrical texts about love, death and the vision of a new world, while in 1984 his poetry collection “Every Generation or Today as Tomorrow and as Yesterday” (Ai geneai pasai i I Simeron os avrion kai os chthes) was released. His eight-volume novel “The Great Eastern” (O Megas Anatolikos), one of the largest and most daring novels of modern Greek literature, was published between 1990 and 1992. In 1998, his prose work “Zemphyra or the Secret of Pasiphae” (Zemphyra i to mystiko tis Pasifais) was released, which is part of a trilogy titled “Ta chaimalia tou erota kai ton armaton” that had so far remained unpublished. Apart from literature, his involvement with photography, from the age of 18, produced rich and varied results. Initially in 2004 and then in 2006, Embirikos’ entire pre-war archive, which includes photographs, letters and handwritten versions of some of his poems, was discovered. His complete literary work is considered to be inextricably linked to the classic Freudian perspective of psychoanalytic practice, while he believed that surrealism represented psychoanalysis in art. Embirikos, and all of Greek surrealism, received harsh criticism over a long period of time, to the point of ridicule. His work was universally accepted only posthumously, while recent reviews consider him the most prominent representative of Greek surrealism.
The Collection of the Bank’s Library includes a large number of works by Andreas Embirikos, such as poems, prose works, studies and more.
Please click here, in order to view the titles.
< 31 / 55 > CULTURE
The J. F. Costopoulos Foundation
he Centre for the Study of Traditional Pottery - G. Psaropoulos Foundation realised the educational programme “I see by T touching” on Friday, November 9, 2018, in collaboration with Very Special Arts Hellas.
The aim of the Programme was to give visually impaired people equal opportunities to access the museum environment.
Through the palpation of traditional vases, visually impaired people came into contact with the art of pottery, learned about the shapes, the size and use of the vases, and at the same time released their feelings by forming shapes with clay.
The Programme was attended by visually impaired people and additional disabilities, together with their escorts, from the “Amymoni” Association (Association of Parents, Guardians and Friends of Persons with Visually Impaired Disabilities and Additional Disabilities).
The action is part of a series of educational programmes supported by The J. F. Costopoulos Foundation.
< 32 / 55 > IN FOCUS
The Bonus Programme is changing and getting better! “It is not a Reward Programme. It’s an experience!”
Following a 12-year presence and millions of points that have been redeemed, one of the most successful Reward Programmes in Greece, the Bonus Programme, is growing and acquiring a new identity. The Programme’s logo is also being renewed, becoming more modern, without, nonetheless, losing its key characteristics. Following the minimalist principles, a colourful ring was designed maintaining the symbolism of the Programme’s inclusive character and constant development, both of which are key elements of the Bonus Programme.
The promotional campaign of the renewed Bonus Programme, based on the contrast between material goods and what lies behind them, suggests a new way of approaching daily life, where experience, optimism and timeless values – namely all that makes every moment better – play a leading role. That, precisely, is what the Bonus Programme is all about and it is also the campaign’s main message: “It is not a Reward Programme. It’s an experience!”.
< 33 / 55 > IN FOCUS
The new, modern approach that Bonus has adopted is further reflected in the way that it is promoted; apart from traditional Media such as television and Printed Media, particular attention has been paid to online and social media.
Highly indicative is the use of the hashtag #kaliteramebonus, which accompanies all promotional material while, at the same time, it also features prominently in the Programme’s Partners.
Promotional activities for the renewed Bonus Programme will run through the end of the year, while new products, promotional activities and offers have also been scheduled.
In order to watch the TV spot, please click here.
In order to watch the presentation of the new Bonus identity, please click here.
< 34 / 55 > IN FOCUS
Shortly before the official launch of the TV spot introducing the new Bonus identity, a presentation took place at the Alpha Bank Popular Bank building, with the participation of Programme Partners as well as Executives from the Bank’s Divisions.
Snapshots from the presentation of the new Bonus identity.
< 35 / 55 > PRODUCTS AND SERVICES
Alpha Bonus Term Deposit “One Term Deposit, multiple benefits!”
new TV spot, starring actor Vassilis Charalambopoulos and the former leader A of the Greek National Basketball team Dimitris Diamantidis, was launched in November, to promote the “Alpha Bonus Term Deposit”, featuring the main message: “One Term Deposit, multiple benefits”.
The concept of the TV spot is based on an unexpected meeting, where Vassilis Charalambopoulos talks to Dimitris Diamantidis about the benefits he enjoys after redeeming the Bonus points of his Term Deposit at the Programme’s Partners.
The campaign also ran on Print Media, on the radio and online.
In order to watch the TV spot, please click here.
< 36 / 55 > PRODUCTS AND SERVICES
Comprehensive bancassurance solutions for everyone
lpha Bank, in collaboration with AXA Insurance and AlphaLife, provides A comprehensive bancassurance solutions that cover all Customers’ needs in terms of health, pensions and savings, property and business.
An advertising campaign was launched on television at the end of October to promote all of the above, featuring the main message: “One way or another, we all try to feel safe”. The campaign, which also ran on Print Media and online, presented the solutions that Alpha Bank provides for pensions and savings.
In order to watch the TV spot, please click here.
< 37 / 55 > PRODUCTS AND SERVICES
In addition, Alpha Bank, in collaboration with AXA Insurance, designed two new insurance programmes, especially for Small Businesses.
The new insurance programmes “Liability” and “Personal Accident” approach Business Customers powerfully. Their main aim is to further develop and strengthen our cooperation, ensuring a more comprehensive way of meeting the risks that Small Businesses face on a daily basis, at a competitive cost. In addition, they provide the opportunity to redeem Bonus points, from the first insurance contract.
The aforementioned products enrich the spectrum of services available, contributing to the effective management of the business environment’s increasing challenges, with the credibility and security guaranteed by Alpha Bank and AXA Insurance S.A.
...... Alpha Bank participated in the exhibition “THANKS TO TECH 2018”
he Bank sponsored the “THANKS TO TECH 2018” exhibition, which was held November 9 to 18, 2018, at THE MALL T ATHENS, in Maroussi.
The Kotsovolos company presented all the latest technological developments (more than 200 technological achievements, 50 of which have not yet been released in the market), in a 1,200 square metre venue.
Alpha Bank had its own stand at the Exhibition, to inform visitors about the bleep card, the only prepaid card which is issued, charged and managed exclusively through the bleep app, in just 5 minutes, without needing to visit a Bank Branch.
< 38 / 55 > PRODUCTS AND SERVICES
A competition with unique tech gifts by the bleep card!
lpha Bank has launched a competition where all Customers, existing or new, can participate by issuing a bleep card until A December 31, 2018. Participants have the opportunity to win, through a draw that will take place on January 10, 2019, 10 Samsung Galaxy S9 smartphones and 5 Samsung LED 50΄ smart TVs.
Customers were informed about the Competition through newsletters, SMS messages, their monthly card bills and the card Portal.
For additional information, please click here...... Get the new iPhone generation with the Alpha Bank cards!
lpha Bank cards enable technology lovers to acquire cutting edge products. Specifically, all Alpha Bank credit cardholders A have the opportunity to purchase the new iPhone Xs and iPhone Xs Max in 48 interest-free instalments, at the iStorm stores.
For additional information, please click here.
< 39 / 55 > PRODUCTS AND SERVICES
A unique offer by the Shell gas stations! Benefit of 5% profit on the value of your purchases!
nergy Mastercard and Dynamic American Express® cardholders who make purchases at Shell gas stations until January E 15, 2019, enjoy the exclusive benefit of 5% profit on the value of their purchases.
In addition, all Alpha Bank credit cardholders can benefit from 9 interest-free instalments when purchasing heating oil, until April 30, 2019.
For additional information, please click here.
< 40 / 55 > CORPORATE SOCIAL RESPONSIBILITY
Alpha Bank was a silver sponsor of the Sustainability Forum 2018
he Bank was a silver sponsor of the Sustainability Forum 2018, which took place in Athens. This year, the Sustainability T Forum, an established institution in sustainable development, focused on the business value of Sustainable Development Goals, the evaluation and management of the impact of SDG as well as the importance of making the transition to a low- emissions economy.
International acclaimed speakers from Organisations including the University of Cambridge, S&P Dow Jones Indices and GRI participated in the Forum, sharing their knowledge and experience with participants...... The Bank sponsored the 16th Corporate Social Responsibility Conference
lpha Bank sponsored the 16th Corporate Social Responsibility Conference, A held under the auspices of the American-Hellenic Chamber of Commerce, at the Benaki Museum 138 Pireos Street Building.
The Conference, titled “The World of a better tomorrow: Sustainability and the Fourth Industrial Revolution”, focused on the impact that rapid technological developments have on the economy and society overall, as well as the opportunities that arise and will arise in the future for businesses. In order to make the transition to the digital era, with all the drastic changes that this will bring, human capital and skills should be reinforced and it is necessary to carry out changes in crucial training areas.
The power of technology can help businesses achieve their goals more effectively. At the same time, it can contribute to the fulfillment of the United Nations’ Sustainable Development Goals – SDGs 2030 Agenda.
< 41 / 55 > CORPORATE SOCIAL RESPONSIBILITY
Alpha Bank sponsored the ICOMIA World Marinas Conference 2018
he Bank sponsored the ICOMIA World Marinas Conference, which was held in Athens for the first time, at the end of October. It is T the biggest and most important Conference on marinas, taking place every two years and it is organised by ICOMIA – the International Council of Marine Industry Associations.
The Conference provided a unique opportunity to promote Greece’s potential and important prospects in Maritime Tourism, specifically in relation to the country’s marinas.
The Greek Marinas Association, which organised the Conference, comprises 21 ports – marinas with approximately 8,000 mooring places for recreational boats, representing approximately 65% of the organised mooring places in the country.
It should be noted that the main aim of the Association, which was founded in 2010, is to represent Greek ports as well as upgrade, develop and promote them in Greece and abroad.
< 42 / 55 > CORPORATE SOCIAL RESPONSIBILITY
“Together, for better education”
he Programme “Together, for better education” was successfully completed for 2018. The Programme visited 19 schools T in Greece, providing them with a comprehensive interactive teaching system, books for their libraries and sports equipment for various school activities.
Snapshot from the delivery of educational and sports material to the Spetses Primary School, where the Alpha Bank Managing Director – CEO Demetrios P. Mantzounis, the Spetses Deputy Mayor Panagiotis Panou, the Manager of the Attica and Eastern Continental Greece Branch Division Georgios Rapanakis, the Assistant Manager of the same Division Georgios Nikas, the Assistant Manager of the Marketing and Public Relations Division Eleni Stergiou, the Manager of the Spetses Branch Christos Kapoulas, Christina Zacharopoulou from the Marketing and Public Relations Division – Corporate Social Responsibility were present, as well as Olympic Gold Medalist in shooting Anna Korakaki, who talked to the children and shared her experience of participating in big sports events.
< 43 / 55 > CORPORATE SOCIAL RESPONSIBILITY
The Bank sponsored Cerebral Palsy Greece – Open Door
lpha Bank sponsored the Symposium titled “The Vulnerable Child”, held on November 23 and 24, 2018 and organised A by Cerebral Palsy Greece – Open Door. The Symposium focused on issues related to vulnerable children, its aim being to understand the main political, social and psychological aspects that negatively affect those children as well as reinforce ways of supporting them...... The Bank sponsors the “Syntechnia tou Geliou” young people’s theatre group
he Bank sponsors the young people’s theatre group “Syntechnia tou Geliou” (The Laughter Organisation), specifically its T “A Right to Theatre” programme, by covering the expenses related to students from vulnerable social groups attending theatre performances.
< 44 / 55 > CULTURE SPECIAL • ART NETWORK
Yannis Moralis Young woman, 1972 Acrylic on canvas 116x106 cm
he Art Network is dedicated to Yannis Moralis, on the occasion of the great retrospective exhibition currently on T display at the Benaki Museum. The Alpha Bank Art Collection includes 41 works by Moralis, covering all aspects of his work (paintings, sculptures, drawings, prints, books, posters, architectural compositions, tapisserie).
The Collection has lent the following works to the Benaki Museum exhibition: the Model for the Hilton façade, 1960, the Decorative reliefs for the Hilton hotel, 1962, the Portrait of Stratis Andreadis, 1973 and Time, 1983.
The 1972 painting titled Young woman, is, along with the Girl painting, 1971 and the Girl untying her sandal, 1973, the ideal triptych of a young woman, alone, pensive and monumental. These three works, rendered exclusively in white, black, grey and light ochre, depict bodies caught in subtle daily movements, with a monumental glow.
< 45 / 55 > CULTURE SPECIAL • ART NETWORK
The Young woman belongs to the large series of works titled ‘Epithalamia’, produced between 1965 and 1970, a time when Moralis’ painting literally evolved from one work to another, developing from realistic depictions to consciously deconstructing a painting’s components and only keeping what is essential. The painting is a game with shapes: horizontal and vertical lines define the surface, creating a dark and neutral plain background, where the reclining form unravels. The body, in sheer white, made up almost exclusively of curved shapes, doubles up tightly in the deliberately narrow, painting surface. In this case, Moralis recalls the figures depicted on the Kerameikos funerary monuments that have influenced him greatly, namely the iconic women caught in oblivion, isolated in the strict rectangular shape of the outline.
Certain small surfaces of light pink infiltrate the prevalence of black, grey and white, while the painting is lit up by a thin, intensely yellow outline, surrounding the dark window, which perhaps represents the light of Aegina’s full moon.
Poet Odysseus Elytis, a friend of Yannis Moralis who also worked with him, wrote the following in the preface of the 1972 exhibition catalogue where the painting was first showcased:
“ … Τhe earth of Attica and Aegina, the bodies of young girls, the light which is identified with a moral and physical nobility, are seen in Moralis’ latest work to rise some times with the dampness of the sea- like magnificent pieces of ancient vases, or reduced frescoes of places of worship now lost forever.”
< 46 / 55 > CULTURE SPECIAL • ART NETWORK
YANNIS MORALIS CURRICULUM VITAE (Arta 1916 - Athens 2009) H e studied painting and printmaking at the Athens School of Fine Arts under Umberto Argyros and Yiannis Kefallinos (1931-36) and then at the École des Beaux-Arts in Paris (1937-39). In 1947, he was elected professor at the Athens School of Fine Arts, where he taught until 1983. He is regarded as one of the greatest Greek artists of the postwar generation. His work spans six decades and includes paintings, stage and costume designs, prints, illustrations of books and other publications, posters, ceramics, architectural applications and much more. His early works combine ancient Greek civilization with the modern European trends of the interwar period as well as the Renaissance principles. Striking a balance between depth and subject, the arrangement of his compositions reflects a certain pace, as they are gradually released from anything unnecessary. From 1960, he mostly used geometric shapes to depict forms, which, as their material existence is gradually eliminated, become symbols. In 1988, on the occasion of his first large retrospective exhibition at the National Gallery, Moralis made a big donation, namely 113 of his works. He also donated works to the Benaki Museum as well as the National Bank of Greece Cultural Foundation, where a large part of his archive is kept.
< 47 / 55 > CULTURE SPECIAL • NUMISMATIC COLLECTION
Frame at the Volos Branch (310)
Prefecture of Magnesia Demetrias
emetrias (known today as Volos) was founded in 293 BC by Demetrios Poliorcetes, whom it was also named after, following the union D (synoecism) of various cities in Magnesia. After his death, his son Antigonos Gonatas gave the urn containing his father’s ashes to the city. Due to its prominent location, Demetrias became a major strategic centre and port of the Macedonian Antigonid dynasty. After the end of the 2nd Macedonian war, in 197 BC, Philip V was obliged to hand over Demetrias and the whole of Magnesia to the Romans, who proceeded to destroy the city’s fortifications. In 194 BC, it became the capital of the newly-founded Magnesian League (Koinon ton Magneton). In 192 BC it was captured by the Aetolians and Antiochos III and in 191 BC the Romans gave the city back to Philip V. After the battle of Pydna, in 168 BC, and the fall of the Macedonian Kingdom, it came permanently under Roman rule. The city issued coins almost immediately after its foundation. Silver hemidrachms circulated around 290 BC, depicting the bust of Artemis Iolkia, the city’s patron, whose temple was found in the Agora, on the obverse. A ship’s prow, reminiscent of the coins of Demetrios Poliorcetes, was depicted on the reverse.
< 48 / 55 > CULTURE SPECIAL • PORTRAITS FROM THE BANK’S HISTORY
Ioannis Drossopoulos (1870-1939)
Work by Periklis Lytras (1888-1940) Oil on canvas 58.5 x 48 cm. Alpha Bank Art Collection
Chairman of the Board of Directors of the Commercial Bank of Greece, from 1929 through 1939.
He was born in Sourpi, Fthiotida, in 1870. He went to primary school in his hometown and then attended High School in Athens. In 1888, aged only 18, he was hired by the National Bank and became an “assistant” at the Lamia Branch. He worked in a series of Branches and then moved on to a Department of the Head Office, something that enabled him to study, at the same time, at the Athens University Law School. In 1902, he became Auditor at the National Bank and six years later he was appointed Head of the Audit Department. In 1911, he was placed in one of the two Manager positions that were created in the National Bank of Greece’s organisational chart, and was in charge of the section of mortgage credit section. Three years later, he became Sub-Governor of the National Bank of Greece.
In 1918, as a result of the changes that occurred in the Management of the National Bank of Greece, the two Sub-Governors were abolished and the position of the Co-Governor was established instead, where Ioannis Drossopoulos was elected. A year later, and for a two-month period, he served as Minister of Supplies at the Alexandros Zaimis Government. In 1926, he served, again for two months, as Minister of Finance, at the extra-parliamentary cabinet of Georgios Kondylis.
< 49 / 55 > CULTURE SPECIAL • PORTRAITS FROM THE BANK’S HISTORY
Yannis Kefallinos (Jean Kefalinos) (1894-1957) Ioannis Drossopoulos. The celebration of his 50th anniversary, (1938) Honorary resolution of the Popular Bank Board of Directors Woodcut 37.8 x 27 cm. Alpha Bank Art Collection
In 1927, when the National Bank of Greece founded the National Mortgage Bank, Drossopoulos became Governor in the latter, while remaining, at the same time, Co-Governor of the former. A few months later, following the signature of the Geneva Protocol that paved the way for the establishment of a Central Bank in Greece, Drossopoulos was elected Governor of the National Bank of Greece, replacing Alexandros Diomidis, who moved to the newly-founded Bank of Greece. From his position as National Bank of Greece Governor, Drossopoulos had to deal with the difficult 1929 economic crisis.
Meanwhile, as of 1929, Drossopoulos was also Chairman of the Board of Directors of the Commercial Bank of Greece, a position he remained in until early 1939. He played a key role in dealing with the major problems that the Commercial Bank faced, which mostly stemmed from the bankruptcy of the Greek state.
During all the years that he worked at the National Bank of Greece, Drossopoulos was also a Board Member at other important companies of that time, such as the “Titan” Cement Co. S.A., the Hellenic Chemicals and Fertilizers Co. and more. In addition, during the Interwar years, he became Chairman of the Hellenic Power Company, which provided Athens and Piraeus with electricity.
In the summer of 1939, following the resignation of Emmanouil Tsouderos who was Governor at the Bank of Greece, the Ioannis Metaxas Government appointed Drossopoulos to his place. Drossopoulos took over on July 10, 1939, but was only active for a few days, as he suddenly passed away on July 27, 1939.
< 50 / 55 > GROUP COMPANIES
Alpha Bank Cyprus Ltd The Bank was a Great Sponsor of the 10th Expo of British Universities
lpha Bank Cyprus Ltd, as part of its Corporate Social Responsibility Programme, was A a Great Sponsor of the 10th Expo of British Universities that took place on October 13 and 14, 2018, in Nicosia and Limassol.
During the Expo, school and university students had the opportunity to talk to educational counselors as well as representatives of Universities in England and Wales about undergraduate and postgraduate programmes; they also got information about the application process, the cost of studies and accommodation possibilities.
The Bank had its own stand at the Expo, where its representatives informed visitors about the specialised products available by Alpha Bank Cyprus Ltd, such as the Alpha Student Loan, the Alpha Welcome Youth Pack and the Alpha Bank Enter Mastercard, which include important benefits for young people and students.
< 51 / 55 > GROUP COMPANIES
Alpha Bank Cyprus Ltd Alpha Bank Cyprus Ltd participated in the Postgraduate Studies Fair 2018
he Bank took part in the Postgraduate Studies Fair 2018 held by the University of Cyprus, which took place on October T 11, 2018, at the Social Activities Centre of the University Campus.
Visitors were informed about all the choices available in terms of Postgraduate Studies at the University of Cyprus and other Universities abroad. They also had the opportunity to talk to Career Counselors and visit Research Centers at the University of Cyprus.
Alpha Bank Cyprus Ltd had its own stand at the Fair, where information about all of the Bank’s products and services was available.
< 52 / 55 > GROUP COMPANIES
Alpha Bank Cyprus Ltd Alpha Mobile Banking
n advertising campaign was launched in October, on television, on the radio and online, to A promote the Bank’s e-banking service Alpha Mobile Banking.
The application, compatible with smartphones and tablets, enables Customers to experience a modern way of making transactions, in a safe and user-friendly environment, as they can log in quickly using their Fingerprint, Face ID or a PIN code.
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Alpha Bank Business Mastercard®
lpha Bank Cyprus Ltd, always upgrading and improving its services, has launched a new card, A the Alpha Bank Business Mastercard, as part of its ongoing collaboration with Mastercard.
The new card is a customised contactless debit card, to be used exclusively for business purposes, regardless of the company’s size. It is designed to provide flexibility, convenience and security, as businesses can set transaction limits for their executives and, as a result, have total control over the company’s expenses.
< 53 / 55 > GROUP COMPANIES
Alpha Bank Romania Alpha Bank Romania received an award by the “Athena” Greek School in Bucharest
lpha Bank Romania received an award by the “Athena” Greek School in Bucharest, at an event A held on the occasion of the School’s 10-year anniversary, on October 4, 2018, at the Embassy of Hellenic Republic in Bucharest.
Periklis Voulgaris, Executive Wholesale Vice President of Alpha Bank Romania received the award on behalf of the Bank.
Alpha Bank Romania is a founding member of the “Athena” Greek School, which was established in 2008 and the award was presented in recognition of the Bank’s long-standing partnership.
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Alpha Bank Romania sponsored the concerts of cellist Mischa Maisky at the Romanian Athenaeum
lpha Bank Romania sponsored two concerts organised by the A “George Enescu” Philharmonic Orchestra and the Romanian Cultural Institute, featuring renowned cellist Mischa Maisky, which took place on November 8 and 9, 2018 at the Roman Athenaeum concert hall, under the baton of Christian Badea.
The concerts were part of the "Centenary Concerts at the Athenaeum" series, which celebrates the Romanian Centenary, the 150-year anniversary of the “George Enescu” Philharmonic Orchestra and the 130-year anniversary of the Romanian Athenaeum. Approximately 200 Bank’s Customers attended the concerts.
< 54 / 55 > GROUP COMPANIES
Alpha Bank Albania SHA Promotional campaign for the Bank’s 12-Month Term Deposit in Lek
lpha Bank Albania SHA launched a digital and an outdoor campaign to promote its 12-Month A Term Deposit in Lek, which offers an interest rate up to 2%.
Featuring the main message “Time is Money”, the campaign informs Customers about the benefits of opening a new term deposit in Lek instead of foreign currency.
The offer runs through January 31, 2019.
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Alpha Realize and Alpha Fix Realize Consumer Loans new offer
lpha Bank Albania SHA launched an advertising campaign to promote the new offer A concerning the Alpha Realize and Alpha Fix Realize unsecured consumer loans, which includes benefits with Vodafone.
Specifically, Customers who apply for any of the aforementioned loans until January 31, 2019, can enjoy different Vodafone packages free of charge. If they are not Vodafone Customers, they can offer these packages to family or friends.
< 55 / 55 > We wish you a Merry Christmas and a Happy New Year 2019!