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Graphic Standards Manual

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Graphic Standards Manual Graphic Standards Manual To help Oregonians in their own communities achieve wellbeing and independence through opportunities that protect, empower, respect choice and preserve dignity. Safety, health and independence for all Oregonians DHS 2022 GRAPHIC STANDARDS Contents The brand ..........................................................................................................1 Project requests ................................................................................................2 The logo ......................................................................................................... 4-6 Co-branding .......................................................................................................7 Colors .................................................................................................................8 Program, office identification samples and email signature ..........................9 Fonts ...........................................................................................................10 -11 Americans with Disabilities Act basics .......................................................... 12 General readability .......................................................................................... 13 Alternate format and discrimination statement ............................................14 Accommodations ............................................................................................15 Stationary ........................................................................................................ 16 Templates ...................................................................................................17-19 (Click on an above subject to jump to contents.) GRAPHIC STANDARDS The brand The Department of Human Services (DHS) Graphic Standards Manual outlines a consistent and coordinated use of the logo and visual elements. Co-branding coordinates a single product or service with more than one brand. Divisions and offices should align their areas visually with the DHS brand. By simply aligning the correct typeface and color you will visually be able to show the relationship among entities. Program or office logos must be presented in publications in conjunction with the DHS logo and not shown without the DHS logo, unless there is an exemption in place. The DHS logo should always be first in order of appearance. Contact the Publications and Creative Services Office at [email protected] for questions or exemption information. Introduction The DHS Graphic Standards Manual provides guidance for presenting the agency universally. A consistent image for internal and external audiences ensures the success of the brand. This effort is dependant on the cooperation of the DHS staff. The DHS brand is administered by the Publications and Creative Services Office. General questions regarding the graphics standards, email [email protected] or call 503-373-7120. The Publications and Creative Services Office is a team of creative professionals that develop printed materials and communication solutions for the DHS. The Publications and Creative Services Office produces and supervises the production of all DHS external materials. The Publications and Creative Services Office is a shared service for both the and the Oregon Health Authority (OHA). SHARED SERVICES Publications and Creative Services 3421 Del Webb Ave. NE Salem, OR 97301 Phone: 503-373-7120 Fax: 503-373-7690 Email: [email protected] 1 GRAPHIC STANDARDS Project requests Where can I find references to my current DHS forms or publications? You can review current publications on the DHS|OHA Publications and forms server at: http://dhsforms.hr.state.or.us/forms/databases/findforms.htm. If you cannot find your form or publication, you can email the Publications and Creative Services Office at [email protected] for help finding what you are looking for. If your materials were contracted, the Publications and Creative Services Office may not have a record of the publication. Please contact the Publications and Creative Services Office at [email protected]. How do I determine our current inventory levels? Use the Field Branch Ordering System (FBOS) or contact the Publications and Creative Services Office at [email protected] for help with your inventory and publication needs. Will my publication use the same document number? Yes, with the prefix DHS before the form number. How do I make a publication or forms request? Email your forms and publication requests to [email protected]. Click here to go to the intranet instructions. Download the DHS 2001 PDF order form. Download DHS 2001 form instructions. Open the form in Adobe Acrobat and fill in all information in sections 1-6. Also include any other instructions or attachments that will help the Publications and Creative Services Office create your publication; include publication text if at all possible. Email the request to DHS Publications at [email protected]. If you need assistance filling out this form, please do not hesitate emailing the Publications and Creative Services Office or calling us at 503-373-7120. How do I order new business cards and letterhead? The DHS stationary can be ordered online through the web site “MyOrderDesk”. Letterhead and business card orders can be entered into standard templates that create an immediate PDF proof for every order. Also, your orders are kept in a history for two years, this means you can reorder without having to fill out the information again. All of your default contact information preloads the form, too! Each location can be issued a login, which may be shared by all at that location. The primary user’s contact info would be used in the login profile. Optionally, a generic email could be requested from your IS department and access to its mailbox granted to the whole location. 2 MyOrderDesk To sign up for “MyOrderDesk”, just visit: www.myorderdesk.com/oceprintshop. Then follow the two-step instructions to request a user login. If a login already exists, you would be referred to the primary user of that user login. If you need assistance, please contact Oregon Corrections Enterprises at 503-373-0148 or email [email protected]. Can old printed letterhead paper be reused or recycled? The state has a recycle/reuse (R/R) program that turns old letterhead and other unused paper into memo pads for state employee use. To recycle letterhead in this way, put it in a box, clearly mark the box “R/R Program” and place it in your building’s shuttle pickup area. Shuttle your old letterhead to DAS Publishing & Distribution (P&D) for use in the State Letterhead Recycle/Reuse Program (R/R) to 550 Airport Road SE, Salem, OR 97301-6076. To order recycled memo pads from P&D, call 503-373-1700. Be prepared to give your agency name, contact name, phone number and shuttle address. How do I use translation services for publications? To order a translation for a new or existing publication, follow the steps under planning for and ordering a print or electronic publication. Indicate on the DHS 2001 form under the Project Information section that you want the publication translated and to what language(s) you want it translated. Email the completed form to [email protected]. How do I use translation services for forms? Go to https://aix-xweb1p.state.or.us/es_xweb/DHSforms/Served/de1001.doc for the request form, which includes information on translation. How do I order reprints of DHS-branded publications? If your program is now aligned with the DHS, your reprints must reflect that. For help with your reprint questions and requests, please contact the Publications and Creative Services Office at [email protected] or call 503-373-7120. 3 GRAPHIC STANDARDS The logo Color Stacked logo. Use this version when Wide logo. Use this version when it is the only logo in use. space is at a minimum or when there are multiple logos on a page. Black and White Reverse Location for logos on the intranet: http://inside/directors-office/communications/dhsoha-publications/logos-and-templates.html Secondary logos and names of programs must appear subordinate to the logo; see co-branding section on page 7 and program and office identification samples on page 7. 4 GRAPHIC STANDARDS The logo... clear space requirements, minimum size and don’ts Size minimums are specified to ensure legibility. The specifications shown below are appropriate for print and Web only. There may be situations where the DHS logo will need to appear smaller than the minimum shown. Please consult with the Publications and Creative Services Office at 503-373-7120 if you have questions. Clear space A specified clear space around the DHS logo increases the effectiveness of the logo. There may be cases where it is difficult to allow the full recommended clear space (e.g., a very small display ad). • No other graphic elements are to touch, overlap or be combined with the DHS logo. • The space around the logo must be no smaller than the cap height and width of the “D.” height width 5 Minimum size To ensure that we maintain legibility of the logo, it is imperative that it is never used below the minimum sizes. Minimum Minimum height of the height of the graphic “DHS” 0.85 inches 0.35 inches Don’ts Don’ts Don’ts
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