BRANDS of 2014 Johannesburg, Friday 30May 2014
10 YEARS OF THE SUNDAY TIME’s GENERATION NEXT AWARDS 2004 – 2014 SA’s YOUTH CAST THEIR VOTE FOR THE ‘COOLEST’ BRANDS OF 2014 Johannesburg, Friday 30 May 2014: A decade into the celebrated Sunday Times Generation Next Awards, SA’s youth continue to guide marketers on what is considered to be ‘cool’. Last night the awards ceremony, held at the Nu Metro IL Grande cinema at Monte Casino in association with Waltons, saluted South Africa’s most popular brands, products, celebrities and sport stars – as voted by almost six thousand youth aged 8 -23. The event hosted by Highveld FM’s Anele Mdoda was topped-off with a live performance from local house band, MiCasa - who were voted Coolest Music Stars of 2014. Trevor Ormerod, General Manager: Group Sales for Times Media says, “This year we’ve reached an incredible milestone marking a decade of the annual Generation Next Awards, an event that we are proud to say has established a strong presence amongst the youth, marketers and brands in South Africa today.” The Generation Next Survey, conducted by HDI Youth Marketeers, spans 72 categories that analyse the influence of products and people in the lives of South Africa’s youth and what they consider to be cool. “That we are now on year 10 of the survey feels crazy, but amazing! It has grown so much in that time, from an initial sample of less than 2 000 to over 5 500 now. And while changes are always fun to see, it’s also great to see some winners like Coca-Cola, Vodacom and Doritos who have scooped gold for a decade,” says Jason Levin, MD of HDI.
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