ARCA Racing Series Events

Welcome to the Automobile Racing Club of America ... Founded in 1953 as a Midwest-based stock car racing series, ARCA has grown to represent the most diverse nationally touring stock car series anywhere. ARCA is the second-longest running championship racing series in the country, and remains consistently dedicated to fans, competitors, and sponsors at the highest levels of the sport. ARCA founder, John Marcum’s association with NASCAR founder, Bill France Sr. predates the sanctioning body itself, and the two sanctioning bodies remain joined on companion weekends at the same high-profile racing venues that host NASCAR’s most elite series. Our history is a celebration of integrity, stability, tradition, respect, and success. In 2012, the Automobile Racing Club of America celebrated its 60th Anniversary Season. A substantial, multi- faceted marketing campaign has highlighted ARCA’s commitment to its legacy and heritage, and is now designed to showcase the best of ARCA as its tradition grows toward it’s 63rd season in 2015. After a season in which veterans dominated the ARCA Racing Series, 2014 has been one for the young guns leaving their impression on the series. Mason Mitchell turned 20 during the season that saw him form his own team and be fast from the first race to the last, winning multiple Menards Pole Awards and becoming one of five first-time winners in the series. Grant Enfinger, 29, won the first three races of the season and kept his throttle down, winning more as the season went on. Brandon Jones, 17, won in his first two series races while NASCAR driver Kyle Larson stepped in to win at Pocono Raceway and Justin Allison, 22, and Justin Boston, 25, added their names to the ARCA winners circle. 2015 ARCA Marketing Guide Scope of Competition At the top-tier, the ARCA Racing Series presented by Menards is the flagship division of the sanctioning body. Strategically positioned as a driver development series as well as a destination for professional stock car racers, this division has competed at more than two-hundred race tracks in twenty-six states nationwide and in Canada. The tour boasts an annual schedule of approximately 20 race events, in up to 16 major U.S. markets and is often aligned with NASCAR Sprint Cup, Nationwide, and Camping World Truck series events. As many as 160 teams compete in this division each year and combined, carry and represent more than 400 sponsors. ARCA has formalized a long-term relationship with the Champion Racing Association (CRA), widely recognized as one of the top late model sanctions in the country. The ARCA CRA Super Series ran its inaugural race in early 2012. In an effort to create a broad-base platform with benefits for the competitors and marketing partners/sponsors alike, this alignment provides increased exposure of both sanctioning bodies to a larger group of customers whether they are fans (B2C), sponsors (B2B), or host venues, allowing for maximum reach and marketing inventory development. Constructed with a more common template (Chassis, Body), the newly co-branded ARCA CRA Super Series opens the market opportunity to even more racers and race teams in the Central Great Lakes Region (Ohio, Indiana, and Michigan). The ARCA Midwest Tour is a pavement Super Late Model auto racing series based in the Midwestern United States. Now sanctioned by ARCA, the series was founded in 2006 by Tim Olson and Stephen Einhaus. In 2013, the tour made stops at 12 different tracks in eight different states including Wisconsin, Indiana, Illinois, Ohio, Michigan, Minnesota, Iowa, and Missouri. One unique aspect to the series is its “Touring Stars” program, which recognizes the top drivers committed to racing the whole schedule. The “Touring Stars” are featured throughout the year on posters and event flyers promoting the series, as well as are eligible for pay bonuses each race. The ARCA Truck Series is now in its 16th consecutive year of operation. This division was developed to pattern itself after the widely popular NASCAR Camping World Truck Series. This regional touring series, often with driver-owner combinations, caters to racers looking to further develop their talents and careers as a professional racer, as well as those who simply enjoy traveling and racing at this level of competition inside a 12-15 race schedule annually. ARCA owns, operates, promotes, and sanctions two paved oval tracks in the Midwest: Toledo (Ohio) Speedway and Flat Rock (Mich.) Speedway (in metro Detroit). Combined, the two traditional short tracks host 60 days of racing activity each year. Competition at the tracks includes ARCA sanctioned late model, Figure 8, sportsman, 4-Cylinder, and street stock divisions, along with many other special events which 2015 ARCA have developed passionate fan and competitor bases, and the ARCA sanctioned Late Model Gold Cup tour Marketing joins many events for the tours listed above at the “home tracks.” Guide ARCA Racing Series Events The ARCA Racing Series competes on a diverse mix of race tracks ranging in size from .375 to 2.66 miles in length on all types of race surfaces and configurations, including short tracks, intermediate tracks, superspeedways, and dirt. Highlights include long-term event dates with some of the most recognizable venues in professional motorsports. ARCA has established itself as a well - respected property with high profile race facility ownership organizations like publicly traded International Speedway Corporation and Speedway Motorsports Inc. It is a collaborative effort among ARCA, other race sanctioning bodies (e.g. NASCAR), track owners and their respective administrations that transpires around each event to create the most exciting, suspenseful experience for race fans attending and tuning in to the sport each week. Since its inception, ARCA has raced at more than two-hundred tracks in 26 states nationwide and in Canada. The 2014 season was a 20 race schedule in 16 major markets. The 2015 season will be comprised of a 20-race schedule. ARCA Facts No. 1 Driver Development Series preparing racers for competition in NASCAR’s elite series Most diverse schedule of stock car racing events in the world Race winners include Tony Stewart, Darrell Waltrip, Ken Schrader, Kyle Busch, Kyle Larson, Ryan Newman, Mark Martin, Michael Waltrip and more. Nine-month season (Feb.-Oct.) keeps sponsor brands top of mind 2010 ARCA Lucas Oil Slick Mist 200 at Daytona achieved the all-time, third largest audience ever recorded on Fox Sports One Media Group Cable (all programming) More than 150 drivers/teams compete annually and carry over 400 sponsors into the series 2015 ARCA Marketing ARCA, in its 62nd consecutive season, is the second longest running stock car organization in the world Guide 2015 Race Venues 2 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 2015 ARCA Marketing Guide Scope of Commitment No matter the size or the level of activation, from local, to regional, to national, ARCA sponsors and the teams they are aligned with represent and deliver opportunities to connect with highly passionate, knowledgeable, brand loyal, race fan consumers. Buying behavior is influenced by the brands they see carried as sponsors for their favorite drivers week to week in the ARCA Racing Series. ARCA’s family of corporate sponsors represent a broad-based mix of goods and services, manufacturers and retailers, from Fortune 500 companies to regional and local businesses, each using ARCA as a marketing platform for advertising, promotion, client/customer hospitality, and developing strong business-to- business relationships. From world-wide exposure to one-on-one interaction, a marketing opportunity with ARCA is about creating positive impressions and experiences all while creating brand awareness, consideration and opportunities for incremental sales 2015 ARCA revenue. Marketing Guide ARCA is where tradition meets opportunity. Brand Loyalty Auto racing has captured the imagination of the 21st century sports marketer. From the national media to the Fortune 500 list, motorsports continues to be the most effective sports marketing opportunity in the country and this success can be largely attributed to intense brand loyalty exhibited by fans. As lifestyle groups become more fragmented, it is increasingly more difficult to deliver messages effectively. New media options appear daily, and with so many new choices, capturing the loyalty of an overexposed consumer is a tricky proposition. Marketing today is more than placing ads or creating new distribution channels. It’s about relationships … building them with consumers, clients, and strategic partners to ensure they receive measurable results. Building a motorsports marketing platform can bring these loyal race fan consumers closer to your brand and product at the race track, at their home, and in the retail marketplace. The ARCA Series provides the combination of a strong integrated media package and B2B engagement model with a strategic retail partner in Menards. The ARCA Series team has proven to be invaluable, providing strategic insights and professional 2015 ARCA partnership management while working together to execute client objectives. We Marketing look forward to building and strengthening our relationship with ARCA, it’s strategic partners and passionate fan base. Guide - Matt Matousek, HB&M Sports Spokesperson Making A Difference A sponsor partnership with ARCA is about creating positive impressions and experiences … experiences that move consumers through the marketing purchase funnel, thus creating increased awareness, improved opinion, consideration, and purchase intent. It’s about driving behaviors, interactions, hand-raisers, lead generations, and ultimately lead conversions which impact sales moving the needle measurably upward, moving the consumer from price conscious shopper to long-term, devoted, brand-loyal fan and customer. “We have found that the people at ARCA go above and beyond to make sure that sponsors are taken care of.

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