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Investor Relations Nov 2016 Disclaimer This presentation was made as the dates shown and reflected management views as of these dates. All financial information regarding CJ E&M’s business results and forward looking statements and beliefs about future events are subject to known risks and uncertainties that may cause actual results to differ from those stated or implied. The financial information in this document are consolidated earnings results based on K-IFRS. This document is provided for the convenience of investors only, before our external audit on financial results of our headquarter is completed. These statements involve risks and uncertainties, and actual results may differ. This document contains “forward-looking statements” - that is, statements related to future, not past, events. In this context, “forward-looking statements” often address our expected future business and financial performance. CJ E&M is under no obligation or responsibility to update the information provided in the presentation in correspondence to their respective dates. CONTENTS 1. Company Overview 2. Mid-Long Term Strategy 3. 3Q16 Earnings Review 4. Financial Summary 5. Appendix Company Overview WHO WE ARE Founded in 2011 with O Media holdings* (5 companies merged) No.1 MPP in Korea 16 TV ch, M/S 27% CJ Media, OnMedia*, CJ Internet*, CJ Entertainment, Mnet Media* Business divisions : Media, Pictures, Music, and Musical No.1 Film in Korea M/S 23% (2015) Media: No.1 MPP in paying TV, operating 16 TV channels No.1 Mobile game in KR Pictures: No.1 Film producer & distributor in domestic market M/S 34% (2015) Games: No.1 mobile game developer, spun-off in 2014 Media Conglomerate Leading Creator Leading media company building digital & global expertise 4 COMPANY OVERVIEW Sales-mix (2015) Snapshot (as of end Nov 2016) Outstanding Shares 38,732,089 shrs 14.8% Market Cap. 2,692 mn USD Media 17.7% Pictures Shareholders' Equity 1,644 mn USD 67.5% Music, Musical P/B 1.64 x Foreign Investment Limit 49.0 % *KRW/USD = 1,000 Shareholders’ stake Price information (‘000 KRW) 120 CJ (001040.KS) 100 18.2% Jay Hyun, Lee & affiliates 80 0.4% 39.4% Foreign Investor 60 16.2% Domestic Institution 40 Treasury stocks 20 3.5% 22.3% Others 0 01.'15 04.'15 07.'15 10.'15 01.'16 04.'16 07.'16 10.'16 5 SALES-MIX (2015) Media Pictures 26.8% TV Ad. 25.0% Theatre MSO subscription 51.4% Ancillary 61.4% Others 13.7% 21.8% Others Music . Musical Netmarble Games 7.7% 16.2% Mobile(Domestic) Music 18.0% Mobile(Overseas) Muscial 65.9% Others 92.3% 6 BUSINESS MODEL by Divisions Media Pictures Media Revenue Box Office Revenue TV Advertising Subscription Fee Others Movie Theater Distributor 50% 50% Advertiser MSO Distribution Fee 5% - Export CJ E&M - Contents Sale Cost Recoupment 16 TV channels (Production, Marketing) Main Investor - Digital Ads (3 Premium, 13 Basic) ) (PIP, MCN) Production Investors 40% 60% Production Purchase Drama, Comedy Contents Aggregation 7 BUSINESS MODEL by Divisions Music Musical Music Revenue Musical Revenue Discontinued Music Investment Production Licensing Artist Distribution Concert Mgmt (B2B/B2C) B2B B2C Re-Licensing LP Copyright (60%) Platform (40%) Performance rights IP development Production Distribution Mnet $ 35% 9% Artist Composer $ 6% 10% Users … 8 Mid-Long Term Strategy 9 NEW BIZ MODEL for Digital Strategies Platform Content Partner Business Model Ad. Existing Model TV RMC Advertiser MSO Subscription VOD Ready Made Content + MIM Ad. RMC PIP Mobile Advertiser New UCC ECC Portal Model Online MCN Aggregation Archiving OTT … Mobile TV(total video) Content Revenue Sharing Business Feature Current Partners Potential Partners . Content Curation . MIM (mobile instant messenger) . Mobile/online media rep. PIP . Portals NAVER Daum . Focus on Traffic increase Kakao TV Gom TV tvcast tvpot . Global OTT (over the top) (Platform In Platform) . pre-roll Ad . Individuals and Experts created contents (UCC & ECC) MCN . Eco-system for Creators . Increase Partnership with Global OTT YouTube Daily Motion Youku Tudou iQIYI Yahoo! QQ (Multi-Channel Network) Platforms 10 Digital Business ‘2-Way Strategy’ in Digital and Global PIP (platform in platform) PIP traffic over 30x quarterly PIP enhanced contents consuming <TV ratings share > <PIP traffic share> 40X (%) NAVER tvcast Daum tvpot Kakao TV Gom TV 30X 38 “Extend platforms and boost up traffic” Top 5 20X 10 9 MCN (multi channel network) 7 10X 7 Creator: 900 teams Others 29 “Expand digital creators and channels” 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 Source: CJ E&M, Portal site ‘A’ Source: Nielsen, CJ E&M Digital Business In-house OTT Outer Platforms NAVER Daum Kakao TV Youku V-QQ tvcast tvpot “In-house OTT platform, tving” + “Diversify ads revenue streams” - Enhance the content library - Diversify ads products and clients - Partner with global OTT players - Increase the traffic for the digital contents - Adapt to changing media marketplace - Expand further into other OTT platforms 11 Digital Business Timeline Ready to Digital Shift, Expanding Platform Partner Speed Up Growth as Global MCP Become a Global MCP(Master Contents Provider) based on growth in Asian markets. Expand to MIM, OTT Platform Strengthen Digital Media Biz. Competitive edge with Contents Create Basis for global expansion Digital Content market to grow eco-system and distribution power tv Pot for Creator Groups Broaden rapidly with media, movies, spectrum to OTT Platforms in music, and animation contents; Provide Content to Naver & Daum Europe, China, etc. as well as increase in Online and mobile service of Expansion through strategic collaboration and co- RMC(ready made contents) of partnership with leading MCN production with creator and drama, entertainment, music, players celebrity groups lifestyle, etc. Built Media Player Vingo To expand platforms with portal, Full HD and Dolby 5.1. MIM, SNS, etc. Ad Compatible with Mobile, PC, TV, etc. C Opened Digital Studio Increase PIP Serviced Platforms Digital Exclusive Studio for creator Compelling original TV & digital groups of individuals, experts, Expand Digital channels and PIP contents DB CPs, etc. Production facility service with our own CMS solution drama, comedy, and reality shows. optimized for creating and curation. Various mix of DOCs contents for online, mobile, To bolster digital ad. Revenue growth through service Built Own Solution(CMS) and social media Key Growth Driver, Digital Ads expansion linked with our own Digitizing, Archiving of contents. ad server Revenue DB Library of video contents based Linear TV + Digital Ads on user feed and traffic analysis Expansion of media mix Enhance the Content Library Expand Creator Group Partnership with global OTT players Adapt to changing media Acquired Mezzo Media Extend specialties in various YouTube MCN Partnership marketplace Korea’s Major Digital Media Rep. contents including music, Optimized tool for digital marketing Continue expanding official beauty, game, lifestyle, etc. on online, mobile, and social channels of media, music, etc. Korea’s largest content production media Competitiveness through increase partnership in subscribers and traffic 2012 2013 2014 2015 2016E 2017E 2018E 12 Global Strategy for 2016 2 things to focus : Co-production, Extension of platforms Export Enhance production skills for global contents • Studio Dragon → Story-line, Casting, R&D, Filming Local Distribution Local Contents ON AIR Co-production of global contents Broadcasting Network Media • Co-work with global networks and productions Co - production Distributor Pictures 91% ontents C <Huace Media> <Endemol Shine Group> <True Visions> <Major Cineplex> <Warner Bros.> OTT Studio Dragon CN UK/NL TH TH US Music Focus on Asian movie markets • Vietnam <The Housemaid>, Thailand <Suddenly Twenty> Musical 7 global movies to be released in 2016 “Asia No. 1 Studio” Rebranding and extending channel coverages in Asia • Rebranding of ‘tvN Asia’ • New launch of ‘tvN Movie’ Digital Ads “High-end (PIP, MCN) Contents, Extend digital business to the global market Grow our business” “Digital Ads + • Planning global launch of ‘tving’ Platforms Global business” • New digital business in Japan with ‘Mnet smart’ Digital Global • Global OTT business thru local partnerships 2015 2016 13 Strategy for 2017 and mid-term Extending business & Elevating content quality Business Model Content Expand Extend Digital BM local content (Digital ads, Platform) (Co-production, OSMT) Expand OTT platform Co-produce dramas overseas • Widen OTT and music platform • Co-produce with Huace Media (‘17) Strengthen Value up • Launch “tving” globally by region (4Q16~1Q17) traditional BM Studio production • Co-produce w/ Warner Bros.’ Drama Fever (‘17) • Spin-off digital music (Mnet) & strengthen service (TV ads, Channel, Distribution) (Planning, Production, Distribution) • Expand co-production in Thailand and Vietnam Extend digital ad BM Co-produce films overseas Studio Dragon • Expand digital ad products (Drama production) • Produce localized <Veteran> in China (‘17) • Increase synergies with linear TV ads (Media • Increase line-ups in Vietnam, Thailand, & mix, Footage) Indonesia (‘17) • Enhance media sales aiming at ad efficiency • Enter new markets such as Turkey (‘18) True CJ Creations Bolster tvN Asia expansion (Thailand JV, Media) Focus on digital original content • Increase channels and coverage in Asia • Increase content for digital platform (’17) • Focus on viewership increase w/ contents quality • Enhance profitability of digital products across • Extend overseas ad business by region media, film, and music
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