UO BUSINESS THE CHANGING FACE OF SPORTS BUSINESS THE MAGAZINEOFLUNDQUISTCOLLEGEBUSINESS TABLE OF CONTENTS

Message from the Dean The evolution of an industry 1 Emerging Stronger Features 6 The Changing Face of Sports Business To celebrate the Warsaw Sports Marketing Center’s fifteenth anniversary, faculty members and alumni reflect on its history. 10 A Friend, a Colleague, an Inspiration Remembering The college remembers the beloved founder of the Jim Warsaw Warsaw Sports Marketing Center. 12 Putting Ideas into Motion A group of students take on a business plan for a unique start-up. People and Places 14 On Point Three UO professors publish a book on a topic that nobody else was talking about: marketplace deception and how individual consumers protect themselves. 15 Best of Class Michele Henney’s fun, innovative teaching style makes her a perennial favorite among students. Beyond the books UO Business 20 Profile in Success Communications Director: Jim Engelhardt Frederick D. Jubitz returned to earn his degree after building and leading a Web and Publications Editor: Rebecca Sullivan successful company. Designer: Lori Howard Copy Editor: Scott Skelton 28 Face of the Future Contributing Writers: Lewis Taylor, Michael Tevlin Jim Sever: “Pursue a passion and share it with others.” Photographers: Jack Liu, David Loveall, Michael McDermott Collegewide News UO Business is a publication for alumni and friends of the Charles H. Lundquist College of Business at the University of . 2 Start-Up This magazine is published biannually by the college’s Office of External Programs, 1208 16 Center Spotlight , Eugene OR 97403- 1208. (541) 346-3370, fax (541) 346-3338, www.lcb.uoregon.edu. 22 Faculty Focus The University of Oregon is an equal- opportunity, affirmative-action institution 26 Alumni Notes committed to cultural diversity and compliance with the Americans with Disabilities Act. This publication will be made available in 27 Outside In accessible formats upon request. © 2009 University of Oregon. DES1209-104m-H15220 Special Insert: Annual Report to Investors 2008–9 Printed on recycled paper generated with 100 percent wind power. Turn to page 29. CHARLES H. LUNDQUIST COLLEGE OF BUSINESS Dennis Howard, Wendy Mitchell, Dean Assistant Dean MESSAGE FROM THE DEAN John Chalmers, Stephanie Bosnyk, Associate Dean Assistant Dean Andrew Verner, Randy Swangard, Special Assistant Dean Assistant Dean Emerging Stronger DEPARTMENT HEADS Despite a challenging financial Dave Boush, Marketing Sergio Koreisha, climate, the Lundquist College of Wayne Mikkelson, Finance Decision Sciences David Guenther, Michael V. Russo, Business continues to flourish. Accounting Management Certainly, I worry about the declining PROGRAM DIRECTORS state of support for the university, but Ron Bramhall, Honors Ben J. Salm, Securities we’ve been operating on ever-declining Program Analysis Center state funding for years. Fortunately, the James Chang, Career Ron Severson, Minor Services Program incremental tuition revenues realized Robin Clement, MAcc Julianna Sowash, Oregon from the past two years of record- Program Executive M.B.A. breaking enrollment have largely offset diminished state appropriations. And Tom Osdoba, Center for Paul Swangard, Sustainable Business James H. Warsaw the Lundquist College should be a major beneficiary of growing enrollment, as Practices Sports Marketing business remains the most popular major for students entering the University of Center Diane Del Guercio, Oregon. Doctoral Program Terry Sebastian, Lundquist Center for Chuck Kalnbach, As a result of the growing demand, the university has supported our need to Leadership and Entrepreneurship Communication hire new tenure-track faculty members—fourteen during the past two years alone. BOARD OF ADVISERS Our ability to recruit the best and brightest has been a direct result of the very Carolyn S. Chambers* Edward L. Maletis generous private support we received for our Faculty Excellence Fund. We have Ray Davis Sandra McDonough been able to capitalize on the fact that many of our traditional competitors have Rocky Dixon Steve Reynolds not been able to compete due to serious funding cuts. This past year, all six of Gregory J. Houser Ronald A. Sauer 1 the candidates we hired had multiple offers and chose to come to the Lundquist Mandy Jones Robert F. Turner* Ross Kari Don E. Tykeson* College of Business. Not only do they have sterling academic pedigrees (see page William Larsson Thomas V. Van Dawark 5), but all have distinguished themselves as first-rate teachers. Gwen H. Lillis* Donna P. Woolley* Luis Machuca We are also attracting more and better-qualified students. This past year, the BUSINESS ADVISORY COUNCIL average cumulative GPA for students admitted to the college was 3.29. As the Morris A. Arntson Jr. George W. Hosfield cost of a University of Oregon education has gone up, scholarship support for our Cordell O. Berge H. Lawrence Hull Jr.* students has grown enormously. In 2000–2001, thirty-nine Lundquist students Ruby L. Brockett* Michael L. Humphreys* received scholarships totaling $50,000. This past year, 127 students received Larry A. Bunyard Robert J. Jesenik $343,640 in scholarship monies. This amazing level of support comes entirely from Kim A. Caldwell Atsushi Kageyama* private donations and is making a real difference in many of our students’ lives. Charles E. Carlbom Thomas Kelly Terrance L. Cook Edward J. King III We are, in addition, proud of the fact that the Lundquist College moved Robert A. DeKoning Anne Marie Levis further up the U.S. News and World Report rankings this year than any other John B. Dimmer John J. Luger Richard C. Easton Johan Mehlum business school. Recently, the Princeton Review named the Lundquist Center of Elon Ellis III Mary B. Merriman-Smith Entrepreneurship as a top twenty program out of 2,300. (See page 16 for more Wayne L. Embree Robert I. Mesher information about our centers of excellence). And our faculty members continue Larry P. Engelgau Gilbert N. Miller to garner prestigious national honors, awards, and recognition (see page 22). Roger Engemann* Brian B. Obie* Ronald T. Gietter Richard Petit We are pleased to recognize and thank those who make these achievements Dan Giustina* Molly L. Powell possible in the Honor Roll list of donors found in the enclosed Annual Robert E. Granger Richard G. Rosen Report to Investors 2008–9. I hope you share my pride in the great work and Dave G. Grano Vinton H. Sommerville* John C. Gregor Jeff Stewart accomplishments of our students, faculty, and alumni. Allen L. Gummer* Thomas C. Stewart* John R. Harrison Daniel A. Sullivan Jr. Robert G. Harrison Fay L. Thompson Gary W. Hibler Gayle L. Veber P.S. I hope you Frank H. Hoell III Norman R. Walker* Dennis Howard Greg D. Hogensen David C. E. Williams enjoy the new Dean and Philip H. Knight Professor of Business Kathy Long Holland Richard C. Williams* Charles H. Lundquist College of Business Danny W. Hollingshead* Carlton Woodard* magazine design! [email protected] *Current or former UO Foundation Board of Trustees member —D.H. START-UP New and Notes

Accounting on the Rise Entrepreneur’s The accounting department at the Lundquist College of Business is growing Top Twenty in influence—particularly in the area Entrepreneur magazine and the Princeton Review once again of tax accounting. A recent study from ranked the Lundquist College of Brigham Young University ranked Business in the top tier of more accounting programs across the country than 2,300 programs for excellence and placed the University of Oregon in entrepreneurship. Specifically, ninth for academic publications in the the college’s Lundquist Center tax area during the previous twelve-year for Entrepreneurship placed and six-year periods. In addition, the twentieth in the graduate category article ranked the department eleventh in the 2009 survey. The center during a nineteen-year period. was previously twenty-third in “This ranking is reflective of our Dave Guenther, head, Department of Accounting. the annual survey. The rating was hiring of Linda Krull (associate professor department is developing a national featured in the October issue of Entrepreneur magazine as well as of accounting) as a faculty member last reputation for tax accounting, as the Princeton Review’s Best 301 year,” said Dave Guenther, department evidenced by an increase in applicants Business Schools: 2010 Edition. head and Scharpf Professor of to the Ph.D. program and an increase Accounting. “Linda is one of the top tax in the quality of those applicants. The In addition, the publication and researchers in the country, and she really addition of Krull, who came from the test prep organization this past raised our visibility as a school with a University of Texas at Austin last year, April rated the college a top fifteen 2 program for graduate students tax specialty.” has heightened that reputation. And the interested in marketing. In the past, most of the accounting fact that taxes are on everyone’s minds as research coming out of Oregon would governments wrestle with huge budget For more, visit lcb.uoregon.edu/ have been focused on financial deficits suggests this area of expertise top20 and lcb.uoregon.edu/top15. accounting, Guenther said, but the will only continue to grow.

Microsoft Digital Challenge More Online Winners Oregon M.B.A. students beat 136 other squads, including those from the Massachusetts Institute of Technology, Columbia, Wharton, and the University of at Berkeley to win the Microsoft Advertising Digital Challenge. lcb.uoregon.edu/MSchallenge Accounting Students Honored Students from the local chapter of Beta Alpha Psi brought their ideas to the national stage, garnering one of the top three spots in a competition and receiving top-tier status. lcb.uoregon.edu/BAPhonors Scholar-Athletes of the Year Two Lundquist College of Business student-athletes topped the list of Pac-10 stars who succeeded on and off the field, and Galen Rupp was named the NCAA’s Academic All-American of the Year— the first UO student since Bill Musgrave. Oregon M.B.A. students Shi-Mu Huang, Miriam Oh, Eric Chylinski, Kyle Rehder, and Neil Young celebrate their victory. lcb.uoregon.edu/scholarathletes Comes to College

When Representative Peter DeFazio head. The ideas that were discussed announced earlier this year that he was included the merits of curbs on short interested in coming to the University selling, the municipal bond market, of Oregon’s Securities Analysis Center credit-default swaps, the new national at the Lundquist College of Business to budget, and the nascent idea of placing a discuss some of the financial proposals small tax on market transactions. floating through the halls of Congress, “I think Congressman DeFazio got a officials were quick to extend an sense that there are some people here who invitation to the Oregon congressman, are world class in terms of their research who happens to be an economics and areas,” said Guenther, who discussed political science alumnus. with DeFazio a proposal to enact a tax “DeFazio has been pretty active with holiday to encourage multinational all of the financial decisions going on in corporations to send foreign profits back Congress,” said Ben Salm, the center’s to the U.S. “We’d like to be a resource that managing director. “He knows financial he can draw upon for different proposals services, and the marketplace resources that Congress is considering.” Peter DeFazio he and his staff have are substantial.” Salm said DeFazio’s visit was in DeFazio and an assistant accepted the keeping with the center’s mission of “Clearly, what’s happening in the invitation and for an informal meet-and- emphasizing applied learning through world has left everyone wanting answers greet that included Salm; John Chalmers, collaborations. It also reinforced the and asking a lot of questions,” Salm associate dean for academic affairs; and center’s goal of being a relevant source of said. “We’re an important part of that David Guenther, accounting department information with an open-door policy. discussion, I’m happy to say.”

3 Governor Signs Climate-Change Bills in Lillis Complex On July 22, 2009, Oregon governor Ted Kulongoski chose the Lundquist College of Business’s Lillis Business Complex as the backdrop for signing a series of historic climate-change bills that seeks to reduce greenhouse- gas emissions, increase investment in green technology, protect Oregon from new coal development, and help build energy efficiency in homes and businesses. The bills signed into law amid an entourage of state and local officials and business leaders were as follows: Senate Bill 38: Establishes greenhouse- gas reporting Standing left to right: UO President Richard Lariviere, Eugene Mayor Kitty Piercy, and representatives Ben Senate Bill 79: Creates green building Cannon, Paul Holvey, and Chris Edwards were on hand as Ted Kulongoski (seated) signed legislation. codes House Bill 3039: Creates a pilot solar to LEED (Leadership in Energy and Senate Bill 101: Ensures no new coal feed-in tariff Environmental Design) green building development House Bill 3463: Implements a biodiesel standards, feeds 44 kilowatts of solar House Bill 2186: Establishes a low- blending requirement power into the university’s power grid, carbon fuel standard and prompted others on campus and The Lillis Business Complex was a House Bill 2626: Provides energy- across the nation to follow our lead to symbolic location because it was the efficiency financing reduce carbon-fuel dependency. first public building in Oregon certified START-UP

A Tale of Two Chinas

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“It’s interesting to hear and see that business in China is untamed. . . . It seems like the combination of market size and market immaturity is an opportunity to make big ideas come to life,” noted one M.B.A. student about Lundquist Center for Entrepreneurship, Equity Asia, and more to visits to the the college’s annual Engaging Asia study Securities Analysis Center, Warsaw Olympic Green “Bird’s Nest,” Forbidden tour, which completed its fourth year in Sports Marketing Center, and Center for City, Factory 798 (Beijing’s artist mecca), early September 2009. Sustainable Business Practices to Beijing, Tiananmen Square, and the Great Wall “One of my big takeaways is that Hong Kong, and Shanghai. (where one cannot help but gain a sense ‘China is for the Chinese,’ meaning that From meetings with representatives of of China’s deep footprint on the history no foreign company is going to exploit Capital, Climate Action, Microsoft, of the world), students gained invaluable this country, and one should be very EcoSecurities, Nike, MLB China, NBA perspectives on Asian business and cautious in choosing to do business China, Helios, Adidas, Octagon, Li Ning, culture that few in the get there,” noted another student. Morgan Stanley, JK Capital, Orchid Asia, to experience so intimately. As M.B.A. student Eric Chylinski, Worldwide Capital, Barings Private “It was another successful year,” Class of 2010, pointed out about the trip said Randy Swangard, special assistant on the Warsaw Sports Marketing Center’s dean of external programs at the college. blog (lcb.uoregon.edu/blogs/wsmc), “We are very grateful to Bob DeArmond, “These two opposite thoughts reflect Ed Maletis, Don Tykeson, and an the different views we heard from the anonymous donor for funding the tour, range of speakers who spoke with us in which has quickly become a cornerstone China. As with most things, the truth is of the college’s M.B.A. experience. We probably somewhere in the middle.” hope the impact of their generosity Those observations also speak directly sparks others to contribute so we may to the value of the annual trip, which continue this program.” this year took twenty-nine students Please contact External Programs at and eight faculty members from the (541) 346-3370 to learn more. NEW FACULTY MEMBERS BRING TOP CREDENTIALS A business school is only as good as its faculty. That’s why Zhibin (Ben) Yang the Lundquist College of Business is pursing an aggressive Assistant Professor of Decision Science strategy to hire and retain the very best faculty members. For Degree: Ph.D., the 2009–10 school year, we added seven full-time tenure University of Michigan, 2009 and tenure-track faculty members to our community. They Research: come with prestigious credentials from top institutions and Supply-chain have a wide range of research interests. They also possess a risk management, global dedication to their profession and teaching that distinguishes supply-chain them from their peers. The college is pleased to welcome the management, following new professors: asymmetric information and incentive in operations, and applied game theory

Julian Atanassov Sith Chaisurote Yongli Zhang Visiting Assistant Professor Assistant Professor of Finance Assistant Professor of Finance of Decision Sciences From: University Degree: Ph.D., Degree: Ph.D., of Oregon, Stanford University of reappointed University, 2009 Minnesota, 2007 to tenure-track Research: Research: faculty line after a Empirical asset Time-series national search. pricing and analysis, model Degree: Ph.D., international selection, 5 University of finance. and applied Michigan, 2006. Kenneth Njoroge econometrics. Research: Corporate finance, corporate governance, and international corporate Assistant Professor of Accounting finance. Degree: Ph.D., Duke University, Ekkehart Boehmer Fuqua School of Professor of Finance Business, 2009 From: Texas Research: A&M University, Financial Find Out What’s Associate reporting, capital New Before It’s News Professor and markets, earnings Follow the Lundquist Mays Research quality, and College of Business on Fellow. corporate disclosure. Twitter: www.twitter .com/UOBusiness Degree: Ph.D., Matthew O’Hern University of Georgia, 1991. Assistant Professor of Marketing Research: Microstructure (individual Degree: Ph.D., trade by trade analysis) in financial University of markets, information transmission Wisconsin, 2009 through corporate share repurchases, Research: short sales, and information links among Customer equities, options, and bonds. cocreation, new product development, interfirm alliances, customer equity and customer lifetime value, and electronic and Internet marketing THE CHANGING FACE OF SPORTS BUSINESS With the University of Oregon’s Warsaw Sports Marketing Center celebrating the fifteenth anniversary of its first graduating class, faculty members and alumni reflect on the history and future of the industry.

Thirty years ago, basketball fans could still walk up to the ticket window and buy a couple of seats to the NBA finals. Today, those same tickets are among the most sought-after in all of sports. And 6 the price tag? Don’t even ask. To be sure, the business of sports has grown at an exponential rate— particularly since the founding of the Warsaw Sports Marketing Center at the Lundquist College of Business in 1993. And although the economic recession has taken some of the wind out of the industry’s estimated $200 billion sails, the growth continues as technology and globalization add more avenues of exploration. The continuing evolution of the business of sports and the recent passing of Jim Warsaw (see page 1) have prompted some reflection on the question of what the evolution of the M.B.A. students Jesse Thomas, Jumane Redway, Melissa Grelli, Elizabeth Estes, and Hisashi Hirai share their Warsaw Center will look like. Those enthusiasm for the Warsaw Sports Marketing Center. who’ve been through the program in the past and those who are shaping the Raising the Stakes “There were no Warsaw Centers, program for today and tomorrow say the there were no degrees in business of Steve Miller, a former adjunct principles of the center remain sound, sport. None of that stuff existed,” Miller instructor with the center who now and that now more than ever, sports said. “And in the meantime, sports was serves as CEO of the Andre Agassi organizations need the kind of leaders growing at an unbelievable rate, primarily Foundation, said just a few years before the Warsaw Center produces. As the because of the influence of television.” the founding of the Warsaw Center, terms center looks to continue its prominence such as “sports marketing” didn’t exist Miller attested that as TV evolved into the future, it’s worth taking a step and the idea of sports as a business was from offering a couple dozen channels back and looking at how we got here. still a stretch for many. to hundreds, it brought sports to a wider range of consumers. Suddenly sponsorships became the main issue, as athletes were more visible and more marketable. The entire structure and scale changed. There were new stadiums, new luxury suites, new TV deals, new streams of revenue—and it happened almost overnight. As the stakes went up, the academic community got involved. Enter the Warsaw Sports Marketing Center, which sought to reflect the ideals of its founder, Jim Warsaw, by training future leaders of the sports industry to be versed in every aspect of sports business, including finance, law, marketing, and sponsorship. The emphasis was on business, but Warsaw, a pioneer in sports apparel and licensing with connections around the world, believed in attracting students to the industry and bringing his global network to bear. Sports Business Club students interned with ESPN College GameDay at the October 31, 2009, Oregon v. USC game. “It’s this blend of book smarts and street smarts, and it’s been a great benefit The trend, Anderson said, is partly New Tools, New Outlets to the center,” said Paul Swangard, a function of the sputtering economy In 2003, the year Gil Beverly Warsaw Center managing director. and partly a function of wanting to be graduated from the Warsaw Center, the different. Companies are throwing the iPhone had yet to be invented, Twitter The Power of Relationships rule book out the window and starting 7 was just a gleam in some software Swangard was among the students to look at their sponsorships in ways developer’s eye, and nineteen-year-old in the early graduating classes affiliated that go beyond the traditional return-on- college student Mark Zuckerberg was with the Warsaw Center, as was Lauren investment models. tinkering away on something called Anderson, now a senior partnership “There’s a lot of creativity, there’s a Facebook. Today, all of those tools are marketing manager at Adidas. At the lot of room for discussion, and there’s a primary to what Beverly does as director time she applied to the program, she was lot more need for critical thinking,” she of sports marketing at ESPN. working for a minor league hockey team offered. Beverly pointed to the proliferation in Madison, Wisconsin. Anderson said her Warsaw Center of distribution outlets for sports content “The center was definitely cutting experience helped prepare her for as the biggest change he’s witnessed. edge,” she recalled. “We met with the such changes. In addition to stressing With the big broadcast networks unable most powerful people in sports, who had values such as passion, integrity, and or unwilling to pay the freight for agreed to meet with us as a favor to Jim leadership, she felt the program taught increasingly expensive television rights, because they believed in his vision, and her how to come up with solutions by sports rights-holders are often opting to that was a very powerful thing.” partnering with others. contract with cable stations or taking it Part of Anderson’s job of late “The Warsaw Center taught us a step further and launching their own involves partner-marketing initiatives the power of looking at business networks. that seek to create shared sponsorships differently and taught us the power of “From the rights-holders perspective, between companies. Instead of fighting relationships,” Anderson explained. launching your own network is attractive over exclusive When Anderson graduated, no because you control distribution, “ rights to athletes, Warsaw Center alumni network existed, Beverly said. “And you get a per- naming rights, so she turned to her classmates and subscriber fee from the cable-satellite giveaways, and the influential figures she’d met in the companies while also realizing other sponsorship program. But as more classes graduated, advertising revenues.” commodities, the center’s network has grown. And that’s just television. In the past, companies are fans consumed sports via two or three now combining “It’s great that there is this foundation different mediums—television, radio, forces and creating of people that you know and trust,” she newspapers—but now there are myriad synergistic said. “My Warsaw Center network is my family.” places to turn for content, including relationships. Steve Miller Dean Dennis Howard with 2003 Warsaw Center alumni Gil Beverly (left), Michele Brown (second from right), and Adam Antoniewicz (right).

websites, blogs, social media networks, bloggers, “tweeters,” and others trying The fast changing and quickly proliferating wireless video to make their voices heard. The key, feeds. Beverly said, will be not only keeping landscape is causing The fast changing landscape is up with the changes, but spreading disruptions within the causing disruptions within the industry distribution across a number of channels. Television may have been the gateway to 8 industry and forcing and forcing business executives to adapt to new technologies. the information age, but the road ahead includes many other routes. business executives “Now you have an environment to adapt to new where sports athletes are ‘tweeting’ “Technology is only going to get better technologies. during halftime and the leagues are at an increasingly fast rate. It’s going trying to manage that,” Beverly noted. to be harder, it’s going to mean more “If you’ve sold exclusive rights to competition, and it’s going to require a those games for big money and your greater scope to your business,” he said. athletes are circumventing the networks to communicate directly with the audience—basically, for free—how does that change the value?” Answering those kinds of questions on the fly requires a degree of adaptability for which, Beverly said, his Warsaw experience helped prepare him. He’s learned to be comfortable with the idea of constant change. “Ultimately, I think it was just exposure to different concepts while I was in school,” Beverly mused. “When you start to see signs of change in the marketplace, you aren’t shocked; you aren’t intimidated. . . . You’ve spent time studying the industry and reading case studies.” When Beverly looks into the future, he sees a world filled with more and more competitors. Sports juggernauts, such as ESPN, are competing with The Future Is Now Training future sports business leaders who will be able to manage these and other unforeseen hurdles is the challenge facing the Warsaw Center. By all accounts, the program has been a pioneering one, and the fact that so many other universities have followed Oregon’s lead of embedding sports programs in their business schools is validation. But a new chapter may be beginning or already under way at the Warsaw Center. The face of the center’s advisory board is changing, the alumni network is growing, and there’s a sense that the future may be arriving sooner rather than later. The center’s pioneering ideas are still relevant, but as Swangard put it, A Warsaw Sports Marketing Center cohort in Beijing, China, during the 2008 Summer Olympic Games. being a pioneer without continuing to evolve is kind of like being the inventor of it is not in journals because so much as a center and as a program is to always of the typewriter in a digital age. of this is happening now.” think about where that puck is going.” Dennis Howard, Lundquist College And why not take advantage of an of Business dean said any path to the alumni network that now numbers future must continue to include up-close around 250 at the graduate level, with involvement with the sports industry. hundreds more at the undergraduate level, said Swangard. He pointed to “Our graduates are out there right 9 now in the middle of all this stuff,” a famous quote from hockey’s Wayne Howard noted. “Most of what we’re Gretzky in summing up where the center trying to teach is current, state-of-the-art needs to go in charting its future. thinking, and if it’s going to be relevant, “Gretzky said he was taught never to you need to be out there talking to skate to where the puck is, but to where Warsaw Center Managing Director Paul Swangard, U.S. Basketball Academy’s Fei Fei, and Dean Dennis people, finding the latest thinking. A lot it’s going,” he explained. “I think our job Howard in China.

GREAT MOMENTS IN SPORTS BUSINESS

Dallas Cowboys owner Jerry Jones challenges the NFL’s dominance Apple David Warsaw founds Super Bowl III by signing endorsement deals with 1995 introduces Sports Specialties introduces the Nike and Pepsi. the iPhone, Corporation, the first world to “Broadway” bringing company to sign a Joe Namath and ESPN, “The Electronic Arts wireless licensing contract elevates the NFL World Leader in launches its EA digital with a professional championship game Sports,” begins Sports line of video content to

sports team. 1928 to new heights. 1969 broadcasting. 1979 games. 1993 the masses. 2007

1920s 1960s 1970s 1980s 1990s 2000s

Michael Jordan Warsaw Sports The NBA launches its own signs a $2.5 million Marketing Center television network. MLB, 1994 (plus royalties), 1984 welcomes its first NFL, and others soon follow. five-year shoe class of students. Ribbon cuttings take place endorsement deal on eight different arenas with Nike. in what may have been the high-water mark of a sports facility construction boom. 1999 A Friend, a Colleague, an Inspiration Jim Warsaw, the beloved founder of the James H. Warsaw Sports Marketing Center at the Lundquist College of Business, passed away in April after complications from a fifteen-year struggle with Parkinson’s. He was loved by many and had a positive impact on hundreds of lives through his financial and personal support of the program and its students. More famous than his support was his passion, which is now a part of the Warsaw Center’s tradition.

“The center was his passion and the 10 students and alumni his pride. Jim‚ if you are surfing the web from the Heaven’s Gate Phoenix Inn‚ thanks for your friendship and for giving us a perfect definition of passion, integrity, and leadership. The Warsaw family will take it from here, and we’ll continue to make you proud.” Paul Swangard, Warsaw Center Managing Director

“The biggest lesson he shared with me can be summarized in just one word: integrity. Thank you, Jim. I will never forget you and will always be in debt to you.” Gene Willis, M.B.A. ’04, Account Supervisor, Wieden + Kennedy

“Jim was a true pioneer in the sports business: passionate, a visionary, and generous. His legacy will live on through all he inspired.” Bob Thompson, Former President, Fox National Sports Networks

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“It has been a privilege to witness and share Jim’s vision for the center and his passion for helping students learn and develop their careers. As successful as Jim was, he always had a remarkable sense of humility. He openly admired and solicited other peoples’ expertise, and he encouraged students to maintain a lifelong thirst for knowledge and collaboration. Even as his health failed him, Jim maintained his dignity and good cheer. Jim Warsaw leaves an admirable legacy of a life well-lived. He earned material success, and shared it. He endured physical hardship, and smiled his way through it. He made loyal friends and colleagues, and stayed true to them. I’m proud to have been your friend, Jim. I know your university feels the same way.” Jim Noel, Vice President of Business Affairs, ESPN 12

When UO Lundquist College of Business career adviser Bill Sherman posted an unpaid internship seeking students to help start-up company Perpetual Motion create a business plan, Putting Ideas into he received no responses. He didn’t give up hope though. This was a special company, and Sherman felt a real opportunity existed for students to get involved. Not only did the company offer unique products—cell phone holders, headlights, foot rests, and other add-ons for wheel chairs—but MOTION founder Hollis Shostrom was not your average business leader. Shostrom has A group of students take on a business plan cerebral palsy. When he’s not launching for a unique start-up. his own company, he works for the Eugene Research Institute providing consultations for disabled children 13

From left to right: Career adviser Bill Sherman and Alpha Kappa Psi students Aron “Josha” Russell, John Gainza, and Cara Miller try to keep up with Hollis Shostrom. and adults for and adaptive A core group of four students signed “The experience has taught me a lot equipment. He uses a wheel chair so on for the project. The team consisted of about patience and working with others,” he can get around independently and senior business majors Elizabeth Godfrey Gainza explained. “Hollis had a lot of sometimes has difficulty communicating. (legal), Aron “Josha” Russell (financials), great ideas and thoughts on how he He also happens to be a brilliant John Gainza (product development), and wanted to develop the business. We just entrepreneur, Sherman said. Cara Miller (financials). had to be patient so we could get the full If students could meet Shostrom in After an initial consultation with picture of what he was saying.” person, Sherman suspected, they might Shostrom, students set a biweekly For his part, Shostrom said working be more interested in the project. He meeting schedule and got to work with students allowed him to get his arranged for Shostrom to speak with the tracking down missing financial project off the ground and injected aid of an interpreter at an Alpha Kappa information and other crucial data they youthful energy. He hopes to use his Psi student club meeting, and within a needed to write a formal business plan. business plan to secure grant funding day, six students expressed interest. They offered suggestions on ways to save from the Lane Community College “For the students, it represented money, such as outsourcing fabrication, Business Development Center. an opportunity to put to work what and worked closely with Shostrom “The students were really enthusiastic they had been learning about business to determine his goals. Not only did about working on this project,” Shostrom planning,” said Sherman, who served as students gain real-world experience, said said. “It’s just great to know that there are project supervisor. “Plus, it offered them Gainza, but they also learned how to so many people willing to devote their the chance to help someone in need.” overcome some challenging obstacles. time and hard work toward helping me put my ideas into action.” ON POINT The Marketplace Can Be Deceiving

Peter Wright Marian Friestad Dave Boush neutralize the tactics today’s marketers Three professors examine the often-ignored use to mislead. They view their book as a vital step toward designing programs issue of deception in an illuminating new book. that will help consumers better protect themselves. 14 The “Aha!” moment came several A central premise of Deception in the years ago when three Lundquist College Marketplace is that unchecked deception of Business professors realized they had They view their harms consumers, undermines fair hit upon a topic that no one else was book as a vital step and honest competition, and damages talking about. toward designing people’s trust in corporate integrity. In The subject was marketplace this sense, the release of the book seems deception and how individual programs that will perfectly timed for this postderegulation consumers protect themselves from help consumers better era. It’s too soon to tell whether the marketers’ misleading communications book will meet the authors’ goal of being in ways that go beyond relying on protect themselves. rigorous enough for a scholarly audience legal or regulatory protections. The and accessible enough to appeal to trio set about analyzing research on the marketing and advertising professionals, psychology of deceptive persuasion, and marketers,” Wright explained. “It has but reviews have been strong. a book proposal was born. created a disturbing imbalance between Together, Boush, Friestad, and Wright Now those three professors—Dave marketers’ expertise in persuasion represent three of the most authoritative Boush, head of the marketing department and an individual consumer’s skill in voices on the subject of persuasion. and professor of marketing; Marian deception self-protection.” Wright and Friestad have jointly Friestad, professor of marketing and Wright said the book aims to light conducted groundbreaking research vice provost for graduate studies; and fires, stir debates, stretch minds, and on the so-called persuasion knowledge Peter Wright, Edwin E. and June Woldt inspire future studies on the topic of model, which was the first examination Cone Professor of Marketing—are deception. Some of the diverse areas of how to consider the way in which earning accolades and recognition for of deception explored in the book “targets” use their knowledge to cope their May 2009 release of Deception include covert military intelligence, with persuasive attempts, and Boush has in the Marketplace: The Psychology of telemarketing scams, and even closely examined consumer attitudes Deceptive Persuasion and Consumer professional magicians. in his research, including looking at Self-Protection. consumer trust and brand attitudes. But Wright and his cohorts aren’t Friestad’s research on persuasion and “Over the last thirty years, a lot of just intellectually curious about the social influence has been heavily cited, research was done on how to effectively psychology of deception. They aim to and Wright is internationally renowned persuade other people, but this work examine ways in which people can in the field of consumer behavior. has mainly benefited professional learn for themselves how to detect and BEST OF CLASS The Value of Good Teaching Instructor’s beyond-the-books teaching style introduces some humor and fun to the classroom.

Michele Henney, an accounting have such partnerships helped groups instructor at the UO Lundquist College in need, but they’ve provided students of Business, will tell you quite frankly, with valuable experiential-learning “I don’t like to teach anything I haven’t opportunities, including the chance to done because I don’t have any war sharpen those ever-important people stories to tell, and that’s boring. I like to skills that textbooks just can’t teach. be able to add something more than just “It’s called ‘public’ accounting what the book says.” for a reason. We deal with people all It’s an approach that works, and the time,” Henney explained. “These Henney—perennially among the top projects allow students the opportunity student-rated instructors on campus— to see an actual set of books and to get as academic director for the Oregon has the awards to show for it. She won into the muck of what keeping records Executive M.B.A. program, but her love 15 the Master of Accounting Outstanding can be like when there’s information of teaching has not faded. Faculty Award in 2007 and 2009, and coming from different sources and “I just like watching the light bulbs for the past two years she’s claimed the different formats.” go on in students’ heads,” she beamed. James E. Reinmuth M.B.A. Teaching Henney came to the University of “I think the best compliment a student Excellence Award. Oregon in 2004 after teaching at Western can give me is to say ‘I’m not afraid of Henney’s ability to bring real-world Washington University and the University accounting anymore.’” accounting experience to bear inside of Colorado at Denver. She said the Jumane Redway, M.B.A. ’09, J.D. ’09, the classroom extends beyond recalling excellent faculty and staff at Oregon was such a student—a self-proclaimed anecdotes from her past. An active CPA attracted her, as did the opportunity to be “not a numbers guy.” Henney’s high with twenty-seven years of experience, part of such a nurturing and supportive marks from fellow students so intrigued she brings both legitimacy and relevancy group of people. Redway that he enrolled in her to class discussions. First hired to teach an auditing entrepreneurial accounting class. Henney also does pro bono course three times a year, Henney has “I thought, ‘Wow, I’ve got to see accounting for several local nonprofit taught courses on corporate taxes, what she’s like,’” he recalled. “I was not organizations, and she’s made a strong taxation of business, and entrepreneurial disappointed. You can feel her nurturing push to get her accounting students accounting. Recently, she reduced her spirit in her class lectures. She truly involved in the community. Not only course load to focus on her new post loves what she is doing.” CENTER SPOTLIGHT Shining a Light on Center Projects and Activities

CENTER FOR SUSTAINABLE BUSINESS PRACTICES JAMES H. WARSAW SPORTS MARKETING CENTER (EDC) at Oregon. The EDC harnesses UO resources to enhance regional, sustainable economic development On May 7, 2009, the Warsaw Center by providing technical assistance to held the thirteenth Women in Sports distressed communities throughout Business Symposium at the UO’s White the state. A major component of the Stag Building in downtown Portland, grant is to partner interdisciplinary Oregon. The event was praised as a students in service-learning activities success and considered by attendees with governments, nonprofits, and as one of the best in recent years. This businesses. year the symposium honored Sue Rodin as the 2009 Sports Business Woman of The Sustainable Business the Year. Rodin was honored for her Symposium “Growing a Green contributions and work in founding Economy: Perspectives from Law Women in Sports and Events, an and Business,” held this past April, advocacy organization that celebrates was coplanned and comanaged and unites women in these industries. by M.B.A. students affiliated with the center in conjunction with the The fourth annual Jog for Jim on UO School of Law. The thirteenth May 2, 2009, saw a record number of The college annual conference was held for the participants come out to honor the 16 welcomed first time at the UO’s late Jim Warsaw. It was also the first Tom Osdoba, Building in Portland, Oregon. The time students coordinated the event in a recognized event included panel discussions on partnership with the Eugene Marathon. innovator in the topics ranging from the ways business The 5K run raised more than $9,000 sustainability can transform risk into opportunity for the Michael J. Fox Foundation for movement, as using sustainable business Parkinson’s Research. the new head practices to examining the Obama of the Center administration’s energy policy. The Warsaw Center saw an uptick for Sustainable Business Practices. in media mentions during the past A social entrepreneur and strategic The Center several months. Journalists have called adviser who has spent more than for Sustainable on the center’s expertise to make twenty years advancing the cause Business sense of everything from ’s of sustainability, Osdoba most Practices brought failed bid for the 2016 Olympics to recently served Portland’s Office of Andy Hoffman to Brett Favre’s impact on the Minnesota Sustainable Development as manager campus to speak Vikings, Michael Vick securing a Nike of sustainable economic development. to a packed sponsorship, and Yankee stadium ticket His appointment garnered significant audience on sales. Media outlets leveraging the center press, including a cover story and the sometimes- include USA Today, Bloomberg TV, photo in the fall 2009 issue of conflicting roles businesses and , American Public Radio, the Portland Business Journal’s consumers play in the environmental Fox Business, and the Los Angeles Times. Sustainable Industries supplement. movement. Hoffman, the Holcim sªRead an in-depth Q and A with Osdoba: Professor of Sustainable Enterprise The center also once again partnered lcb.uoregon.edu/OsdobaQA at the University of Michigan, Ann with ESPN: The Magazine on the Arbor, is coauthor of Climate Change: publication’s annual Ultimate Standings, The center joined with the What’s Your Business Strategy? (part a rating of professional sports teams Department of Planning, Public of the “Memo to the CEO” series). based on fans’ perceived value. This Policy and Management to secure year’s top team was the California a grant from the U.S. Economic Angels. Development Administration to create an Economic Development Center Student venture team The Interactive Fan—Dan Pivirotto, Tom Czarnowski, Jeff Sharma, Jesse Thomas, and Jim Sever—earned several honors on the spring 2009 business plan competition circuit.

17 LUNDQUIST CENTER FOR ENTREPRENEURSHIP

Terry E. The Lundquist Center’s student Floragenex (www.floragenex.com), Sebastian assumed venture team, The Interactive Fan, had a venture launched through the center, the role of managing a great showing at the college’s world has achieved a significant milestone. director of the renowned New Venture Championship The genetic technology company Lundquist Center last spring. The team was among the based in Eugene, Oregon, established on August 3, top performers in the Elevator Pitch a partnership with the National Center 2009, replacing and Trade Show Competitions and won for Genome Resources (NCGR) in Santa Randy Swangard. its track in the Oregon Entrepreneur Fe, New Mexico. The NCGR is making A successful Network’s Lightning Round. Meanwhile, use of Floragenex’s technology to principal investor and senior executive a second student venture, Parallel expedite the discovery of genetic variants in the food industry, Sebastian is a Imaging Corporation, placed third in of economically important crops. founder and managing director of Lake the 2009 Spirit of Enterprise event at Floragenex has received start-up funding Pacific Partners LLC, a private equity the University of Cincinnati and at the from the UO Venture Development Fund investment firm focusing on consumer Hong Kong University of Science and (www.uoventurefund.uoregon.edu). products, consumer services, and related Technology International Business industries. He brings his considerable Plan Competition. Additional notes At the undergraduate level, several entrepreneurial skills to bear as the from the competition circuit include groups of students competed in the director of the center, which, since The Interactive Fan placing fourth at college’s internal Venture Quest 1989, has educated and inspired future the University of Louisville Cardinal competition in early June. Venture team entrepreneurs. Challenge and winning outstanding MagStomp, developer of an innovative sª UO Business E-news story: presentation in its division at the snowboarding accessory, won the lcb.uoregon.edu/Sebastian University of Texas Moot Corp business major track at the event, and Competition. Redstock.com, a website that creates s 2EGISTER 'UARD profile: bit.ly/oCNF3 royalty-free video clips of special effects, sª Portland Business Journal article: earned first place in the business minor bit.ly/2WvUV8 track. CENTER SPOTLIGHT

18

M.B.A. students Andy Sterns, Jim Sever, and Guru Simrat Khalsa discuss the educational value of the Securities Analysis Center with Managing Director Ben Salm for a video celebrating Campaign Oregon. Watch the clip at www.youtube.com/watch?v=N6KdVdHGpgM.

Students affiliated with the center took SECURITIES ANALYSIS CENTER road trips to Portland, Oregon, last spring to visit Aequitas Capital Management, Mazama Capital Management, Ferguson The Securities Analysis Center Wellman Capital Management, Paulson launched a very successful speaker Investment Company, and Seattle- series that brings prominent authorities Northwest Securities. They also took part and industry leaders to the Lundquist in the Engaging Asia study tour (see College of Business on a nearly weekly page 4), meeting in Beijing and Hong basis each term. Seminars and industry Kong with directors from notable firms panels discussed and enlightened at the heart of the global credit crisis. participants on everything from boutique These included a visit with AIG to learn investment banking to Federal Reserve about its Asia insurance operations and policy to the economics of carbon to discuss its role in the credit default trading. Speakers have included James swaps that sank the firm; a return visit to Stearns, managing director, Roth Capital Merrill Lynch, one year after a takeover Partners; Oystein Harsvik, director, by Bank of America; and a discussion Microsoft Corporation; Brett Hammond, with Citigroup about its Asian wealth chief investment strategist, Teachers management and real estate operations. Insurance and Annuity Association– Students also visited the Hong Kong College Retirement Equities Fund; and Monetary Authority and Securities and William Bernstein, author and creator of Futures Commission and met M.B.A. www.efficientfrontier.com. students from the Chinese University of UO economics Adjunct Assistant Professor Tim Duy speaks at a Securities Analysis Center Hong Kong. panel discussion in Portland. LEADERSHIP AND COMMUNICATIONS CENTER

Two teams of Lundquist College groups that undergraduate students in students, advised by leadership and the Leadership and Action Practicum communications faculty members, recently provided with business, recently competed in ethics case marketing, and other organizational competitions. In April, Jeff Spiegel, intelligence. The real-world exercise Brady Wolford, and Kyle Hauser were takes place every spring, and the project the Division 1 winners in the ethics short with Southtowne this year garnered a form presentation category at the Loyola feature spread in the local newspaper. Marymount University (LMU)–Ethics sªªRead The Register-Guard article: and Compliance Officer Association bit.ly/A3Rsm Intercollegiate Business Ethics Case Competition in Los Angeles. Then, at In August 2009, forty-five high- an LMU Center for Ethics and Business school students immersed themselves invitational event in Chicago, September at the UO as part of the Oregon Young 22–24, another group of Lundquist Scholars Program, which prepares low- students, including Kayla Walther, Erika income students and their families for Bulay, Mark Prats, John Fischer, and the college experience. Leadership and Tanya McDanniel, won the Division 2 Communications Center instructor Chuck short form presentation category and Kalnbach organized the curriculum for the Ernst and Young Ninety-Second Brady Wolford, Ron Bramhall, Jeff Spiegel, and Kyle the program, which included project Hauser take a break during the ethics competition in Challenge, besting eight teams. The Los Angeles. work in the areas of business, sociology, Chicago team presented on the ethical public planning, chemistry, art, and law. dilemmas created when pharmacists Heartwood Resources, Lane 19 sªWatch a video about a student’s refuse to dispense medications, and Community College’s Successful Aging experience: www.uoregon.edu/ the Los Angeles team addressed an Institute, HIV Alliance, and Southtowne featuredstories/2009_10/price economics and ethics issue at Yahoo! Inc. Business Association—those were the

PROFILE IN SUCCESS Unfinished Business After helping build and lead one of Oregon’s largest privately held companies, the president and CEO of Jubitz Corporation returned to earn his degree.

There’s a place in Portland where you aware of what he called “unfinished can fuel up, see a new movie, eat at your business” in his life. He’d never choice of dining spots, get your boots graduated from college—and his resoled and your hair trimmed, listen to family prized academic achievement. a live music, dance a Texas two-step, and His father, Monroe A. “Moe” Jubitz, then fall asleep in a clean, comfortable his brother, and step-brother all had hotel room. earned undergraduate degrees from Yale No, it’s not downtown, nor is it on the University, and his brother Al had an hip eastside. Instead, it’s north of town, M.B.A. from the University of Oregon. out on Interstate-5. And it’s not a resort— Encouraged by his wife Gail, his sons, it’s a truck stop. But it’s not just any and executives at Jubitz Corporation— truck stop. It’s the Jubitz Travel Center, and with the day-to-day operations hailed by the Travel Channel and others of the business in good hands—Jubitz as “the world’s classiest truck stop.” returned to finish his degree at UO. This Shepherding this trucker’s paradise past spring he took his remaining three courses, including an upper-division is Frederick D. Jubitz ’09, president and Now sixty-two, Jubitz 21 CEO of the business started by his father business seminar at the Lundquist in 1952. Now sixty-two, Jubitz has seen College with Professor Emeritus Jim has seen the business the business grow from a simple fueling Reinmuth. grow from a simple station—he started washing trucks To the cheers of his family, and fueling station—he there at age twelve—to one of Oregon’s with his silver hair shining beneath his largest privately held companies. Oregon black cap and gown, the sixty-two-year- started washing trucks Business ranked it sixty-six in its July old executive received his diploma, a there at age twelve— 2009 list of the top 150 private Oregon bachelor’s in business administration, in companies. June 2009. His father, who died in 2001, to one of Oregon’s Using its travel center as a sort of didn’t get to see his son graduate, but he largest privately held incubator for entrepreneurial efforts, was on the younger Jubitz’s mind as he companies. Jubitz Corporation also launched related held his arms aloft in McArthur Court, businesses, including Jubitz Fleet one hand clutching his diploma. Services, which markets private fueling “I probably did it for my dad, as much for businesses at card-lock gas stations, as for anybody,” he said. and DAT Services, an online load- With the burden of unfinished matching marketplace. DAT Services academic business behind him, Jubitz took its inspiration from the hundreds is focusing on his company’s long-term of handwritten notes left on the Jubitz financial strategy, including plans for bulletin board for freight brokers and further growth. But when the subject of trucking companies seeking available his alma mater comes up in a business rigs and drivers. Jubitz pioneered an meeting, it’ll be hard for him to say electronic version of the bulletin board without lighting into a grin, “Oregon, in 1978. By the time Jubitz sold its DAT class of 2009.” Services business in 2001, it had turned it into the largest freight load-posting service in the United States. Despite these industry and career Left: Gail Y. and Frederick D. Jubitz make themselves at achievements, Fred Jubitz was keenly home in the atrium of the Lillis Business Complex. FACULTY FOCUS

Dave Boush was promoted to full professor of marketing. His recent research is highlighted in his book, with Marian Friestad and Peter Wright, and was reviewed by eminent scholars in the Empowering Ideas, field (see page 14). Professor of finance Ekkehart Boehmer’s paper, “Shackling Short Inspiring Success Sellers: The 2008 Shorting Ban,” won the best paper award at the University of With a reputation for research quality and productivity, Michigan’s Mitsui Finance Symposium our faculty is also renowned for encouraging students on Financial (In)Stability. to explore new issues and ideas from traditional and emerging perspectives. The following are some recent faculty developments, honors, and activities enhancing our reputation as one of the country’s top public business schools.

Distinguished Chair in Finance, was a Robin Clement, head of the college’s visiting scholar at the University of Otago master of accounting program, is now a in New Zealand, and returned to his role senior instructor of accounting.

22 as head of the Department of Finance. Accounting instructor Michele Lynn Kahle, Ehrman V. Giustina Henney received the 2009 MAcc Professor of Marketing, and Jim Terborg Outstanding Faculty Award and the 2009 received Pat and Stephanie Kilkenny James E. Reinmuth M.B.A. Teaching Research Grants. The grant supported Excellence Award. Henney was also Kahle’s study examining psychographics elected to the board of directors for the of media and event consumption for Oregon Society of CPAs (OSCPA) and Jim Terborg, Carolyn S. Chambers intercollegiate sports and Terborg’s promoted to chair of OSCPA’s Emerald Professor of Business, and Anne research defining and measuring athletic Empire Local Service Area Council. Parmigiani, assistant professor of department effectiveness. Terborg’s management, included a paper in findings will be included in a Warsaw the 2009 Academy of Management Sports Marketing Center report for Best Paper Proceedings. Their paper, athletic directors. “Experience on the Line: The Impact of Firm-Specific Knowledge and Experience on NFL Performance,” was among the 5 percent of submitted papers that were invited for inclusion in the proceedings.

Angela Davis was promoted to associate professor in accounting with indefinite tenure. She was also a planning committee member for the Trueblood Seminars for Professors, John Chalmers, associate professor sponsored by the Deloitte Foundation of finance, succeeded Ray King and Deloitte LLP, which took place in as the college’s associate dean for Scottsdale, Arizona. Wayne Mikkelson, professor of academic affairs. finance, was awarded the Cameron Assistant professors of management The May 2009 issue of CFA Digest Andrew Nelson and Jennifer Howard- abstracted Diane Del Guercio’s paper, Grenville, along with Julie Haack in “Do Boards Pay Attention When chemistry, received nearly $35,000 in Institutional Investor Activists ‘Just Vote grant funding from the T & J Meyer No’?” originally published in the Journal Family Foundation for a one-year study of Financial Economics. CFA Digest of the emergence of green chemistry. draws attention to select research of They are working with doctoral students interest to practicing financial analysts. in management and chemistry on the The American Taxation Association project. honored accounting professor Dave Ray King, the James F. and Shirley K. Guenther and his coauthor as the Rippey Professor of Accounting, received recipients of the 2009 American Tax the Harold K. Strom College Service Association Tax Manuscript Award Award for outstanding service by an for their paper, “Fundamentals of officer of administration. Shareholder Tax Capitalization.” Management instructor Beth Hjelm Bill Starbuck was honored with a won a Dean’s College Service Award for Distinguished Scholar Award at the outstanding service that has benefited the Western Academy of Management in college as a whole. March. Starbuck was also the visiting Peter Moores Fellow at the University Stephen Greyser, professor emeritus of Oxford in April and May 2009, at Harvard Business School, was the and he was appointed as a member first Warsaw Sports Marketing Center of the Council of the Society for the Distinguished Professor in Residence. Advancement of Management Studies. Greyser gave three on-campus talks to students, faculty members, and the The Times, The Washington public during spring term 2009. Post, AHN, El Mundo, El Universal, Terra, Consumers Digest, the Dave 23 Ian D. Parkman, a Ph.D. student in Miller show for KPAM in Portland, and marketing, received a $5,000 summer The Register-Guard quoted marketing University of Oregon students research scholarship from the Warsaw professor Lynn Kahle on topics ranging voted Dave Dusseau, Donald Sports Marketing Center to support his from the market for power leaf blowers to A. Tykeson Senior Instructor proposal, “Loving the Logo: Managing consumer responses to tainted food. of Business, as best professor Corporate Visual Identity in Sports on campus in the Oregon Daily Organizations.” referenced Emerald’s inaugural Emerald Steve Matsunaga’s research in the June Magazine. Sports business 4, 2009, article “Executives’ Stock Deals instructor Whitney Wagoner Preceded Price Drops.” The referenced received an honorable mention in research by Matsunaga was published the same poll. in 2008 in the Journal of Accounting Research as “An Analysis of Insiders’ Use of Prepaid Variable Forward Larry Dann, Richard W. Lindholm Transactions.” Professor of Finance and Taxation, and Dave Guenther, Scharpf Professor of Accounting, were awarded Harry R. Jacobs Jr. Professional Service Awards for Associate Professors Steve helping to develop a sense of goodwill Matsunaga and Diane Del Guercio between the Lundquist College of received the Goulet Research Excellence Business and the business community. Awards for 2009–10 for their exceptional research quality and productivity during the year. The Securities Analysis Center also awarded Del Guercio a Summer Research Grant for 2009, and UO Beta Gamma Sigma students named Matsunaga their Professor of the Year. FACULTY FOCUS

RESEARCH Kahle, Lynn R., and K. Kahle. “The Atanassov, Julian and E. Han Kim. Silence of the Lambdas: Science, “Labor and Corporate Governance: Technology, and Public Knowledge,” International Evidence from International Journal of Technology, Restructuring Decisions,” Journal of Knowledge, and Society 5 no. 2 (2009). Finance 64 no. 1 (2009). Kahle, Lynn R., Y. Limon, and U. Orth. “Package Design as a Communications Vehicle in Cross- Cultural Values Shopping,” Journal of International Marketing 17 no. 34 (2009). Kahle, Lynn R., D. Thompson, R. Anderson, and E. Hansen. “Understanding Sustainable Parmigiani, Anne and Mitchell, W. Consumption: Insights from U.S. Forest “Complementarity, Capabilities, and the Products,” Business Strategy and the Boundary of the Firm: The Impact of Environment. Hoboken, New Jersey: Within-firm and Interfirm Expertise on John Wiley and Sons Ltd. and ERP Concurrent Sourcing of Complementary Aydinliyim, Togla. “Sequencing Environment (2009). Components,” Strategies and Coordination Issues Strategic Management 30 no. 10 (2009). for Outsourcing and Subcontracting Journal Operations,” in Planning Production and Russo, Michael V. “Explaining Inventories in the Extended Enterprise: the Impact of ISO 14001 on Emission A State of the Art Handbook, edited by Performance: A Dynamic Capabilities K. Kempf, P. Keskinocak, and R. Uzsoy. Perspective on Process and Learning,” Norwell, Massachusetts: Springer (2009). Business Strategy and the Environment 18 no. 5 (2009). Boehmer, Ekkehart and E. Kelley.

24 “Institutional Investors and the Starbuck, Bill, P. Baumard, J. Rojot, Informational Efficiency of Prices,” P. Roussel, C. Vandenberghe, eds. “Les Review of Financial Studies 22 no. 9 Semailles, La Longue Floraison et Les Rares (2009). Krull, Linda, and J. Blouin. “Bringing Fruits de la Théorie de l’Organisation,” . Clement, Robin, F. Beans, J. It Home: A Study of the Incentives Comportement Organisationnel Bruxelles: De Boeck (2009). Anthony, and S. Lowensohn. Advanced Surrounding the Repatriation of Accounting. Upper Saddle River, New Foreign Earnings under the American Starbuck, Bill. “The Constant Jersey: Prentice Hall, Tenth Edition Jobs Creation Act of 2004,” Journal of Causes of Never-Ending Faddishness (2009). Accounting Research 47 no. 4 (2009). in the Behavioral and Social Sciences,” Scandinavian Journal of Management 25 no. 1 (2009). Starbuck, Bill. “Unlearning What We Knew and Rediscovering What We Could Have Known,” Scandinavian Journal of Management 25 no. 2 (2009). Starbuck, Bill. A. Schwab. “Null-Hypothesis Significance Tests in Behavioral and Management Research: We Can Do Better,” in Research Methodology in Strategy and Howard-Grenville, Jennifer, and F. Nelson, Andrew. “Measuring Management, Volume 5, edited by D. Boons, eds. The Social Embeddedness Knowledge Spillovers: What Patents, Bergh and D. Ketchen. Maryland Heights, of Industrial Ecology. Northhampton, Licenses, and Publications Reveal about Missouri: Elsevier (2009). Massachusetts: Edward Elgar (2009). Innovation Diffusion,” Research Policy 38 no. 6 (2009). Steers, Richard M. Cambridge Handbook of Culture, Organizations, Matsunaga, Steve, D. Morse, and and Work. Cambridge, United Kingdom: K.W. Hui. “The Impact of Conservatism Cambridge University Press (2009). on Management Earnings Forecasts,” Journal of Accounting and Economics 47 no. 3 (2009). PRESENTATIONS Solar Energy Residential Systems via Andrew Nelson gave conference Segmentation by Social Values” at the presentations at a Massachusetts Diane Del Guercio presented American Solar Energy Society National Institute of Technology workshop, her paper, “Unbundling the Value of Solar Conference in Buffalo, New York. titled “User Innovation and Intellectual Portfolio Management and Distribution Property,” and at the European Group in Retail Mutual Funds: Evidence from Linda Krull presented “Is U.S. for Organization Studies conference in Subadvisory Contracts,” at Simon Multinational Intrafirm Dividend Barcelona, Spain. Fraser University and the University of Policy Influenced by Capital Market Wisconsin, Madison. Incentives?” at the 2009 University Michael Pangburn and Tolga of North Carolina Tax Symposium in Aydinliyim presented “Discount Pricing Jennifer Howard-Grenville presented January and the Universities of British for Source Reduction via Consumer at the International Society for Industrial Columbia, Oregon, and Washington Reuse,” addressing the intersection Ecology conference in Lisbon last June, conference in February. She also of sustainability and operations once with Ph.D. student Suzanne discussed a paper at the 2009 American management at the INFORMS (Institute Tilleman. Taxation Association midyear meeting in for Operations Research and the Orlando, Florida. Management Sciences) Manufacturing and Service Operations Management Conference at the Massachusetts Institute of Technology in June. Anne Parmigiani and Will Mitchell’s research paper from the Strategic Management Journal was recognized as exemplary at the Academy of Management Entrepreneurship Research Conference at the University Xuesong Hu presented “The of Connecticut in May, and Parmigiani Geography of Auditor Independence also presented at the Alfred P. Sloan Kyle Peterson presented “The Effect and SEC Enforcement” at the American Foundation Annual Industry Studies 25 of Accounting Policy Disclosure Length Accounting Association audit midyear Conference in Chicago that month. on Investor and Analyst Uncertainty” at conference in St. Petersburg, Florida, in Jim Terborg and Anne Parmigiani the University of Colorado in December, January, and “The Geography of Insider presented “The Impact of Firm-Specific and at the Financial Accounting Trading and SEC Enforcement” at the Knowledge and Experience on NFL Reporting Section Midyear Meeting in Universities of , Oregon, Performance” at the Academy of New Orleans, Louisiana, in February. and Washington conference in February. Management Conference in Chicago Wayne Mikkelson presented “Do Lynn Kahle gave three presentations in August, and Parmigiani and Ph.D. Favorable Market Conditions Lead Costly on his research at the American candidate Jennifer Irwin also presented Decisions to Go Public?” at Victoria Marketing Association Winter Educators’ at the Strategic Management Society University and Massey University earlier Conference last February in Tampa, conference in Washington, D.C., in this year. Florida. He spoke about brands as words, October. social facilitation theory and youth participation in sport and physical activity, and science, technology, and public knowledge. Kahle also presented “Social Values Segmentation in Marketing Residential Solar Power Installations” and “Consequences of Legislating Packaging Behavior: Germany’s Green Dot Program” at the Public Policy Conference in Washington, D.C. in May, with Ph.D. candidate Scott Owen. He and Owen presented “Typology of Consumer Coping Behaviors” (with Johnny Chen and Guang-Xin Xie) at the Academy of Marketing Science Annual Conference in that same month. Also in May, Owen and Kahle presented “Marketing ALUMNI NOTES

Mary Elizabeth Madden ’02 is currently the economic officer with Lifelong Connections the U.S. Consulate General in Karachi, Pakistan. She has been a Foreign Service officer with the Department of State since Lundquist College of Business alumni 2003. Rayne Gaisford ’04 married Deb are making a difference all over the world. Carbonaro, and the couple lives in Here are updates about recent news and Manhattan, where Rayne has worked in financial services for the past five years. achievements from your classmates and Kayle Chrysler ’05 recently relocated to London, United Kingdom, with her friends. company. Ariel Ungerleider ’05 graduated with a joint J.D. and M.B.A. in May 2009, and Trevor Thompson ’97 has worked at 1980s plans to practice corporate transactional MTV in New York City for more than Mary (Gomm) Kimmel ’82 is living in law in San Francisco, California. nine years. southern Illinois with her husband and Leah (Carter) Callahan ’06 married Ryan Svoboda ’99 has been elected two sons. She works part time as a CPA. Neil Callahan ’99 in Eugene, Oregon. managing partner of Smith, Lange She’s a commercial real estate broker and 1990s & Phillips LLP, a full-service public he’s teaching kindergarten. Yozo Fujitani ’93 is working as the accounting firm in San Francisco, Ashley Thibodo ’06 is working CEO of Fujitani Company Ltd. California. as a human resources manager for a Steve Tallman ’93 recently moved 2000s manufacturing company near Seattle, Frank Creative, his branding and Matt Hogle ’01 is working for Washington. advertising agency, to Portland, Oregon. 26 Facebook. Marcus Christian Mundy, M.B.A. ’07, He and his wife, Jill, are expecting their was the subject of a feature story in the first child in December 2009. Ross Minckler ’01 recently moved to San Francisco, California, with his wife, Summer 2009 issue of Oregon Quarterly Brian Thompson ’95 lives in and accepted a sales job for ON24, a magazine (bit.ly/mlUwJ). Portland, Oregon, with his wife and two webcasting and virtual events firm. Jordan Wooley ’09 received a U.S. children, and he is involved in the wine Student Program Fulbright Award to and parking industries. Jack Gaube ’02 recently married Melinda Fidler. The couple visited serve as an English teaching assistant in Megan Fowler ’97 works in human Europe on their honeymoon. Germany during the 2009–10 academic resources for a technology company year. and is renovating a house in southeast Portland, Oregon. OUTSIDE IN

Entrepreneurship Justin Byczek, NBC Sports Linda Choong, NBA Jeff Althouse, Oakshire Brewing Justin Connolly, ESPN Sharing Knowledge David Bluhm, Medio Systems Len DeLuca, ESPN Chad Barczak, IDX Inc. Jarrod Dillon, Oakland Raiders Caroline Cummings, Eugene Chamber Enabling students to gain real-world of Commerce Andy Dolich, Marsha Edwards, Prudential Real Estate Cory Dolich, Portland Timbers and Beavers insights from today’s business leaders is a Mark Frohnmayer, GarageGames Dave Doroghy, Organizing Committee for the 2010 Olympic Terry Gent, Umpqua Bank cornerstone of the UO Lundquist College and Paralympic Winter Games Bernie Hansen, Pacific Northwest National Tom Fritz, Marmot Mountain LLC Laboratory of Business education. The following is a Sal Galatioto, Galatioto Sports Partners Nick Hiersche, Coast 2 Coast Mixtapes Chris Granger, NBA partial list of people who recently shared John Hull, Oregon Venture Partners (formerly) Stephen Greyser, Harvard University their knowledge and experiences in the Laura Illig, Corinthian Consulting LLC Darrin Gross, Rick McCloskey, TechnoCom Corporation Eric Guthoff, IMG classroom, during site visits, at career Katherine Moyer, Endeavor Law Group Ripper Hatch, Sacramento River Cats Omer Orian, Off the Waffle Jim Hill, SportHill events, and more. Marty Parisien, Kestrel Growth Brands Inc. Stu Jackson, NBA Mike Parrott, Ater Wynne LLP Akash Jain, NBA Accounting Julie Schlendorf, PricewaterhouseCoopers Bill Pettit, Merrill Gardens Eric Johnson, ESPN Scott Simpson, Moss Adams LLP Stan Kasten, Washington Nationals David Anderton, Ernst and Young Matt Powell, Windermere Real Estate Josh Skov, Good Company Matt LaRose, Sacramento River Cats Jessica Auxier, Moss Adams LLP Dan Vishney, Spirit Leather Works LLC Lana Smith, Deloitte Tom Wright-Hay, Oregon Manufacturing Alan Ledford, Sacramento River Cats Warren Barnes, Kernutt Stokes Brandt Ted Leonsis, and Co. LLP Tracey Stoppelmoor, Geffen Mesher and Extension Partnership Company P.C. Hunter Lochmann, Trenton Blair, Deloitte Ted Vacek, Intel Corporation Mark Martin, Marmot Mountain LLC Jennifer Blouin, University of Pennsylvania Finance Andrew Van Buskirk, University of Chicago Dave Coates, Precision Castparts Corp. Joe Mattson, Relay Worldwide Alex Bjorvik, Co. Bryce Wilberger, Kernutt Stokes Brandt Chris Greyerbiehl, Precision Castparts Corp. Mike McCarley, NBC Sports Mark Bradshaw, University of Chicago and Co. LLP Jeff Tarbell, Houlihan Lokey Tom McDonald, Pat Collopy, PricewaterhouseCoopers Amanda Willot, Deloitte Matt Mirchin, Under Armour Mary Case, Moss Adams LLP Mandy Wilson, PricewaterhouseCoopers Rob Morse, Portland Timbers and Beavers Hui Chen, University of Colorado Marketing Andrew Wright, Deloitte Scott Hettink, Baden and Company Jim Noel, ESPN Jenny Cohrs, Roger CPA Review Scott Wu, Ernst and Young Trish May, Athena Partners Eric Ogbagu, Under Armour Brian Day, Ernst and Young Tina Zamora, Boston College Molly Powell, Powell Development Company Jeff Price, Sports Illustrated Fritz Duncan, Jones and Roth P.C. Peter Powell, Powell Development Andrew Rentmeester, Oakland Raiders David Evans, KPMG Career Services Company Robert Rowell, Weili Ge, University of Washington 27 Tammy Alford, U.S. Bancorp Ann Redmond, Penn, Schoen and Hilary Shaev, WNBA Diane Gramil, Ernst and Young Chris Amistadi, Kone Corporation Berland Associates Adam Silver, NBAE Melody Guy, Becker CPA Review Stephanie Bartlett, FactSet Research Joanna Snyder, SportsMark Management Kathy Haines, Geffen Mesher and Systems Inc. Management Group Ltd. Company P.C. Derrick Bates, Cintas Corporation Bob Bussel, Labor Education and Bryan Srabian, Sacramento River Cats Amy Hall, Northwest Christian University Steven Christianson, Kone Corporation Research Center Marcus Stephens, Under Armour Rebecca Hann, University of Maryland Steen Copeland, Nike Inc. Tiffany Cruickshank, Fort Boise Produce David Stern, NBA David Haslip, Deloitte Karen Fauser, Farmers Group Inc. Joe Farmer, Fort Boise Produce Robert Strand, Strand IP Regina Hauser, The Oregon Natural Jesse Finch Gnehm, Air BP Limited Jake Horton, GolfingMyWay Inc. Donna Tripiano, IMG Step Network Brian Hathaway, MassMutual Financial Jeanne Long, Oregon Daily Emerald Steve Tseng, IMG Rachel Hayes, University of Utah Group Steve Mayer, Franz Family Bakery (formerly) Jeff Tucker, San Francisco Giants Bruce Heldt, Isler CPA Davey Jackson, GarageGames Ann Carney Nelson, Menlo Ventures Heidi Ueberroth, NBA Ashley Hinman, Jones and Roth P.C. Jeff Kister, U.S. Bancorp (formerly) Melissa Wallace, Under Armour Erin Hoffman, McCormick and Schmick’s Kelli Koontz, The Kroger Co. () Jim Pliska, Space Age Fuel Inc. and Howard White, Nike Inc. Michael Hunter, Internal Revenue Service Ryan Loftin, Federated Insurance Pliska Investments LLC Jeff Irving, Grant Thornton LLP Companies Scott Rasmussen, GolfingMyWay Inc. Sustainable Business Tim Jakubowski, KPMG Melissa Mackie, The Regence Group John Robinson, GolfingMyWay Inc. Grant Jones, Perkins and Co. Charles Maier, Eli Lilly and Company Practices Ryan Kuenzi, Moss Adams LLP Dominic Mara, Pepsi Bottling Group Inc. Securities Analysis Bonnie Choruby, Rejuvenation Inc. Stephanie Langfeldt, Moss Adams LLP Kyle McGee, Maxim Healthcare Services Scott Andrews, Melvin Mark Companies Josh Creasman, Yakima Products Inc. Oliver Li, University of Arizona Group Inc. Carl Burgdorfer, CFA Institute Kristin Dahl, Travel Oregon Julie Lockhart, Western Washington Ashley O’Hollaren, Trent Davis, Paulson Investment Jana Davis, NW Natural University Ryan Papé, The Papé Group Inc. Company Inc. J. Ned Dempsey, Pneu-Logic Patrick Meadows, Deloitte Lauren Pfannes, Eli Lilly and Company Tim Duy, University of Oregon Felicity Fahy, City of Eugene Tracie Melchior, Becker CPA Review Mychele Riddick, AT&T Inc. Javier Fernandez, Seattle Northwest Taylor Gordon, Myers Container LLC Jon Newport, PricewaterhouseCoopers Kurt Sigler, Maxim Healthcare Services Securities Corporation Jason Graham-Nye, gDiapers Patrick O’Brien, Grant Thornton LLP Group Inc. Michael Franson, St. Charles Capital Eric Grogan, NW Natural April Panowicz, KPMG Taryn Stastney, Northwestern Mutual Oystein Harsvik, Microsoft Corporation Ian Hill, SeQuential Biofuels Julie Parker, Isler CPA Financial Network Bob McLean, CFA Institute Andrew Hoffman, University of Michigan Erik Parrish, Kernutt Stokes Brandt Ron Susa, Chevron Corporation Joe Meissner, Executive Capital Partners Marilyn Johnson, IHS Inc. and Co. LLP Ted Thoren, First Investors Corporation James Rudd, Ferguson Wellman Capital Holly Meyer, NW Natural Roger Phillip, Roger CPA Review Brian Tom, FactSet Research Systems Inc. Management Amy Nyberg, Travel Oregon Toni Pizzuti, Geffen Mesher and Greg VanderZanden, Precision James Stearns, ROTH Capital Partners LLC Judy Redding, NW Natural Company P.C. Castparts Corp. Dave Taylor, Seattle Northwest Securities Alysa Rose, Rejuvenation Inc. Jeremy Prickel, Jones and Roth P.C. Karen Yeager, The Kroger Co. Corporation Ali Saalabian, Silver Eagle Manufacturing Joshua Proudfoot, Good Company (Fred Meyer) Bryn Torkelson, Deschutes Investment Company Faith Quimby, Isler CPA Advisors Rob Smith, Portland Business Journal Carrie Rees, PricewaterhouseCoopers Decision Sciences Mike Steck, Yakima Products Inc. Scott Remington, Grant Thornton LLP Pat Bradach, Nike Inc. Sports Business Marc Stuart, EcoSecurities Group PLC Trae Richardson, Jones and Roth P.C. David Savoy, Corporation Tony Asaro, Sacramento River Cats Randy Urness, Silver Eagle Manufacturing Steve Ritchie, Kernutt Stokes Brandt Malcolm Bordelon, Company and Co. LLP Marc Badain, Oakland Raiders Craig Wessel, Portland Business Journal FACE OF THE FUTURE Jim Sever Class Year: M.B.A. 2009

Hometown: Washington, D.C.

Leadership Positions: President of the Oregon M.B.A. Association and a graduate teaching fellow

Track or Center Affiliation: Securities Analysis Center “The center is one of the ways the Oregon M.B.A. delivers on its mission of experiential education. Not only is the curriculum strong and balanced, but the chance to work on consulting projects and network with players in the financial services industry is invaluable.”

Memorable Moment: New Venture Championship Sever’s team made it to the finals at the college’s famed business plan competition with a start-up called The Interactive Fan, a marketing platform that offers live trivia contests and other 28 games for sports fans to play on web- enabled phones.

Best Course: Strategic Planning Projects “The course gave me the opportunity to analyze, evaluate, and recommend a go or no-go action on a new venture for a private equity firm. This consulting project demonstrated the challenges of working for a client and managing deliverables according to a constantly evolving timeline.”

Career Path: Corporate Finance Upon graduation, Sever accepted a job as a financial analyst for Intel in Portland while continuing part-time with former classmates on The Interactive Fan venture—but not before spending three weeks in Italy and Greece with his wife, Megan.

College’s Best-Kept Secret: Alumni Network and Career Services Sever secured an interview with Intel through the Securities Analysis Center’s network of recruiters, and “two of the interview questions came straight out of lectures from my managerial accounting and strategic cost management courses,” he noted. ANNUAL REPORT TO INVESTORS 2008–9

THE DIFFERENCE IS YOU Highs and Lows Within months of earning her M.B.A. from the Lundquist College of Business, Celine Seeger experienced the gut-wrenching lows and euphoric highs of starting a company. The Berlin, Germany, native graduated in December 2008 with a specialization in entrepreneurship. She barely had time to hang her diploma when she joined start-up Alpzite LLC as vice A Bright Future president of marketing and You’ve read the papers and watched the news, and finance. you’ve probably experienced some repercussions of Seeger came to UO to study entrepreneurship after a stint in the recession in your own household. Yet, in the face marketing with Intel’s German of all this, you chose to invest in the University of operations. The reputation of the Lundquist Center for Entrepreneurship Oregon’s Lundquist College of Business. lured her, along with Eugene’s laid- back West Coast lifestyle and the This Annual Report to Investors 2008–9 overviews the impact that your funds M.B.A. curriculum, which allowed her to have had on the college, our students, our faculty, and programs. You’ll see that tailor a program to suit her passion for in a challenging economy, with dwindling state funding, we’ve carefully evaluated technology product development. Pivotal, our position in the market and leveraged our strengths to maximize the return on too, was a scholarship that paid half her your investment. tuition. As you read profiles of students you’ve aided and review our financial data, you’ll To hone her product development probably notice that state support is estimated to provide only 9 percent of our smarts, she supplemented her core budget this year (compare that to 34 percent in the 1975–76 school year), and business courses with studies in that state funding per student at our university is a fraction of what is provided to psychology and industrial design. She other public schools around the country. also took advantage of experiential We are able to bridge that gap because of you—our dedicated alumni and opportunities to work on a technology- supporters. Total giving to the Lundquist College of Business was up this year, transfer project for the Pacific Northwest almost rising to prerecession levels. As a result, we hired more new tenure-track National Laboratory, to meet investors, faculty members than most business schools in the nation, and we awarded and to learn to raise capital. scholarships to dozens of deserving students. Those experiences proved invaluable But more than this direct impact, your generosity is a vote of confidence in our when she joined Alpzite. She’d met students and faculty, empowering them to make a difference, lead, and discover Alpzite founder Ken Furnanz, a former opportunities for business and economic growth. Intel software engineer, in Germany. In Oregon, the pair had hoped to shepherd On behalf of the entire college, thank you. Your support is more than just a gift: development of its first product, a it’s an investment in our collective future. pet-tracking device known as the Pet Compass. But development schedules dragged, costs mushroomed, and lending markets evaporated. Without funds to pay contract engineering and design firms, they had to ice product development. “We were devastated,” Seeger said. From the depths of despair, though, came salvation, in the form of a check for seed capital from an investor. That allowed them to restart production and license the Pet Compass to a marketing partner. They’re on track to get the product on the shelves and online catalogs of national pet store chains by the end of 2009. Eventually, they hope to use their core technology in new products and markets, such as a tracker for lost skis and surfboards. The Lundquist College’s Oregon M.B.A. program gave Seeger the knowledge and tools to execute her marketing and finance roles, raise capital, and wear the many hats of an entrepreneur. But perhaps the most valuable lesson she learned was to tap her inner reserves in the face of adversity. “One day is really black and you can’t continue your product development. And the next day you’re flying high because you just received your seed investment. Working for yourself requires a lot more self-discipline and self-motivation because there’s nobody forcing you to get the work done.” Seeger might add one new job skill to her entrepreneurial résumé: rollercoaster rider.

The Lundquist College’s Oregon M.B.A. program gave Seeger the knowledge and tools to execute her marketing and finance roles, raise capital, and wear the many hats of an entrepreneur. Lundquist College of Business Revenue Sources 2008–9

TUITION AND STATE FUNDING $11,833,000

ENDOWMENT EARNINGS $2,102,000

GIFTS $1,876,000

STATE GIFT MATCH $792,400

STUDENT FEES $1,185,000

MISCELLANEOUS $398,600

TOTAL $18,187,000 A Distinguished Gift Wayne Mikkelson was awarded Lundquist College of Business Uses of Funds 2008–9 the Gerry and Marilyn Cameron Distinguished Chair in Finance on FACULTY SALARIES AND SERVICES $12,333,000 September 11 in a special ceremony at the Lillis Business Complex. ADMINISTRATIVE $1,638,000 His two sons, Evan and Lewis, UO EXTERNAL AFFAIRS $819,500 President Richard Lariviere, Dean CENTERS $1,569,600 Dennis Howard, and Gerry and Marilyn Cameron attended the event. GRADUATE SERVICES $1,089,600 This was the first ceremony of its UNDERGRADUATE SERVICES $456,330 kind at the college attended by the donors, giving Mr. and Mrs. Cameron OPERATIONS SUBTOTAL $17,906,030 the opportunity to experience their INCREASE IN OPERATING FUNDS $280,970 gift’s significance firsthand. TOTAL $18,187,000 “Education to us is like a three- legged stool. You need the best students, the best faculty, and the best facilities possible to develop the Lundquist College of Business Support 2008–9 experiences one needs to succeed in life and make a difference in TOTAL GIFTS AND NEW PLEDGES BY ALUMNI $2,503,507.57 the world,” said the Camerons. AVERAGE ALUMNI GIFT $2,327 “Consequently, we have established MEDIAN ALUMNI GIFT $100 an endowed scholarship, invested in Lillis Business Complex, and have created the Cameron Chair in Finance. We feel proud and honored * to be able to help in this manner Total Giving to the Lundquist College of Business and hope that our commitment to FISCAL YEAR AMOUNT the Lundquist College of Business 1999–2000 $4,948,069 12,000,000 will challenge others to support the 2000–2001 $6,621,703 University of Oregon.” 10,000,000 2001–2 $11,993,863 In honor of the occasion, MIkkelson 2002–3 $5,945,942 8,000,000 discussed some of his early research 2003–4 $5,925,654 6,000,000 at the university, much of which was 2004–5 $5,364,920 done with his late wife, M. Megan AMOUNT 2005–6 $5,942,538 4,000,000 Partch, who was also a finance 2006–7 $3,696,934 professor at the UO. Mikkelson 2,000,000 contrasted these earlier pieces with 2007–8 $5,258,996 some of his more recent research, 2008–9 $5,881,233 0 emphasizing the industry’s evolution *EXCLUDES BEQUEATHED GIFTS 2001–2 2007–8 2006–7 2002–3 2008–9 2004–5 2003–4 during his career. He’s currently 2005–6 1999–2000 2000–2001 researching whether favorable FISCAL YEAR market conditions lead to costly decisions going public. State Support and Increasing UO Enrollment

ACADEMIC YEAR % OF UO BUDGET UO ENROLLMENT State Funding UO Enrollment 1975–76 34% 17,384 35 25,000 1980–81 31% 17,379 30 1985–86 33% 16,375 1990–91 32% 18,141 25

1995–96 16% 17,138 20 20,000 1999–2000 20% 16,716 15 2005–6 13% 20,394 STUDENTS FULL-TIME PERCENTAGE OF UO BUDGET UO OF PERCENTAGE 10 2006–7 13% 20,388 15,000 2007–8 14% 20,376 2007–8 2007–8 2006–7 2006–7 2008–9 2005–6 2008–9 2008–9 12% 21,507 2005–6 1975–76 1975–76 2009–10 2009–10 1995–96 1990–91 1980–81 1985–86 1990–91 1995–96 1980–81 1985–86 1999–2000 2009–10 9%* 22,050* 1999–2000 FISCAL YEAR FISCAL YEAR *ESTIMATED

State Funding Per Student at AAU Universities* UNIVERSITY OF NORTH CAROLINA $20,759 25,000 UNIVERSITY OF IOWA $12,249 UNIVERSITY OF WISCONSIN $10,706 20,000 UNIVERSITY OF CALIFORNIA AT SANTA BARBARA $9,641 UNIVERSITY OF MICHIGAN $9,415 15,000 UNIVERSITY OF WASHINGTON $8,876 UNIVERSITY OF TEXAS $7,127 10,000 AMOUNT UNIVERSITY OF VIRGINIA $6,864 INDIANA UNIVERSITY $6,233 5,000 UNIVERSITY OF OREGON $4,071 0 *INTEGRATED POSTSECONDARY EDUCATION DATA SYSTEM IOWA TEXAS INDIANA OREGON VIRGINIA MICHIGAN WISCONSIN WASHINGTON NORTH CAROLINA NORTH UC–SANTA BARBARAUC–SANTA “I support the Lundquist College of Business because it strives to be the best in its Scholarship Money Distributed by Peer Schools 2008–9 strategic disciplines. Most UNIVERSITY OF IOWA $3,946,873 4,000,000 of my support to the college UNIVERSITY OF MICHIGAN $3,074,953 3,500,000 is dedicated to the Warsaw UNIVERSITY OF MASSACHUSETTS $2,200,000 3,000,000 Sports Marketing Center. UNIVERSITY OF MISSOURI, KANSAS CITY $2,006,217 2,500,000 From the beginning, this BRIGHAM YOUNG UNIVERSITY $1,735,705 2,000,000 unique program has drawn AMOUNT 1,500,000 UNIVERSITY OF VIRGINIA $1,430,138 attention from the business 1,000,000 UNIVERSITY OF WASHINGTON $1,300,000 community for its innovative 500,000 UNIVERSITY OF TEXAS $906,000 curriculum, best-in-class 0 UNIVERSITY OF COLORADO $720,000 students, and its emphasis on IOWA UNIVERSITY OF OREGON $681,533 TEXAS OREGON VIRGINIA

MISSOURI the principles of business.” MICHIGAN COLORADO WASHINGTON DAVE PETRONE ’66, M.B.A. ’68, BRIGHAM YOUNG BRIGHAM MASSACHUSETTS CHAIRMAN OF HOUSING CAPITAL COMPANY

ALL FIGURES FOR FISCAL YEAR JULY 1–JUNE 30. Kevin Lewis J. Bruce Riddle Samuel Megeath III Mary McClelland Robert Terri and Edward Minniti Maria and M. Chris Rogers Honor Roll Anne and Richard Petit Mandie Rush Merritt and Dwayne Richardson Julie and John Schlendorf III Laura and James Schlueter Kimberly and Douglas Strand We would like to thank each of the Elizabeth and Bruce Shepard Leslie and Mitchell Vance thousands of alumni and friends that gave Catherine Tribe Siegmund Carol and John Woodworth Marianne and Colin Slade Scott Wright to the Lundquist College of Business Carolyn Kunze Slapnicka and during the 2008–9 fiscal year, supporting Timothy Slapnicka Dean’s Investors Sondria Stephens our programs, faculty, and students. Sharon and Stephen Terry ’76 ($1,000–$2,499) Kathy and Norman Walker Angela Belding We know that you have many options Carolyn and Irwin Warsaw Marie and C. Wade Bell Judy ’77 and Michael Weber ’77 Stephen Bellotti when you consider where to invest your Jack Berka money, and we are grateful that you have President’s Investors Lisa Biddiscombe-Wade and Alan Wade Timothy Bishop prioritized supporting the University of ($2,500–$4,999) Susan and Lawrence Black Oregon. Your contributions enable us to Kari and David Anderton Kimberly and Lonnie Brist John ’50 and Helen Backlund ’51 Martha ’75 and Larry Bunyard ’66 achieve our greatest potential, and we are Kathryn and Warren Barnes Kelly McCaffrey Burke and Eric Burke Margaret and James Bean Stephen Cappy honored to recognize all those enhancing Diane Albracht and John Benson Aida and Douglas Carlson our effort to educate the next generation Lois Johnson Braddock Jean Jerrel Carlson and Paul Carlson Robert Braddock Jr. Jayne Carroll and Lee Kell of business leaders. Mary and Spencer Brown Bernadette Leung Chow and Cindy and Phillip Bullock Thomas Chow Susan and Ralph Coan Jr. ’65 Danelle and Matthew Clark Heritage Investors Linda ’82 and Jim Pliska ’81 Susan ’70 and Jeffry Cook ’66 William Cobb Sr. ’48 Marni and James Reinmuth Julie and Rocky Dixon ’78 Melanie and Steven Cohn ($10,000+) Carol Ezeir and Edward Robert Tricia Stedman Duncan and Karen and Stephen Conway Fritz Duncan Hope Anstett ’55 Christine ’80 and Ronald Sauer ’80 Virginia and Charles Cowden Lynne ’73 and Mark Evans ’73 Carolyn L. and Morris A. Arntson Jr. ’59 Robert Scanlan Diane DuVal Dann and Larry Dann Virginia and Paul Farkas Diane and Robert Baumgardner Louis Scharpf Kyle McGuinn Davidson Leslie Schram Feibleman and Patricia McFadden Boyer and Shannon Dolan Melissa Saltzman Skopil and Peter Feibleman Terence Boyer Trace Skopil Nancy and William Doolittle Linda and Philip Fischer Mary and Timothy Boyle Mary Lou ’67 and Marty W. Smith Susan and James Durst Helen Gernon and Dennis Stimple Norm and Linda Brenden Alice ’71 and Eric Sorensen ’69 Kathryne and John Elliot Julie and Robert Granger Virginia and Kim Caldwell Eleanor and Georges St. Laurent Jr. Camille Ellison Kyungsook and John Gregor Barbara Cargill ’62 Susan Stevens and Hugh Fremantle Jackie and Danny Evans Barbara and Douglas Griesel Gary Countryman Jeffrey Stewart Christine Evert Dawn and David Guenther Leona ’51 and Robert DeArmond ’52 Elizabeth and Howard Svigals Mary and John Gilbaugh ’66 Susie Hagemeister and Mark Martin Mark Donegan Willie and Don Tykeson ’51 Jerry Gose Leslie ’70 and Michael Hartwig ’70 Joan and Alan Earhart Clare Villari ’80 Margaret Fisher Graves and Terah and David Haslip Lois and John Elorriaga Mary Ward ’50 George Graves Ann and William Hefter Michele and Roger Engemann ’64 Jonathan Widney Nancy Guitteau and David Stern Loi Brumley Heldt and Bruce Heldt Laury ’86 and David Girt ’81 Barbara and Richard Williams Dale L. ’59 and Allen L. Gummer ’58 Lynn and Douglas Henne Phyllis and Paul Goebel Jr. ’52 Joy ’65 and Richard Hanson ’65 Michael Henningsen Jr. Denise ’89 and Todd Gooding ’91 Donna and David Hawkins Legacy Investors Suanne ’64 and Grant Inman ’64 Colleen and Donald Greco Jody and Gordon Haycock Ann and Christopher Johnson Lori and John Hancock ($5,000–$9,999) Michele LeCouteur Henney Elaine and Grant Jones Susan Waldron Hansen and Lori Bradford and Mickey Friend Linda Hoffman Robert Hansen Richard Callahan Kenneth Kahrs Anita and Danny Hollingshead Jane and Gary Hibler Suzanne and Charles Carlbom Amy and Ross Kari Gary Homsley Constance and Howard Hull Jr. ’51 Jo Ann and Nathan Coleman Billie Jean King Deborah and Kenneth Irinaga Katherine and Robert Jesenik Diane and Mark Cruzan Gail and John Kretchmer Shari and Lee Jacobson Laura ’71 and Abbott Keller ’72 Wendy Dame and Don Doerr Kimberly Tague Lally and Robert Lally Melanie and Gavin James Debra and William Larsson Susan and James Eager Barbara and Charles Landers Jr. Kristen Koski Johanson and Gwen and Charles Lillis ’72 Marilyn ’59 and Richard Easton ’59 Susan and Christopher Leupold Douglas Johanson Donna and John Luger ’68 Laura and David Evans Diane Matlock and John Hartley Demetrios Karakitsos Ellen and Desmond Lynch Shannon and Gordon Frost Jr. ’69 Robin ’60 and Robert Mesher ’58 Dorothy and Willett R. Lake Jr. ’50 John Lynch Colleen and William Gardner Kathy Miller-Hoyt Marilyn and Donald Lance Cynthia and Edward Maletis Leah and Joseph Hawes Dale Morse Joan and Christopher Larkin J. Douglas McKay John H. Herman ’60 Patricia and J. William Neuner Deborah Slaner Larkin and John Larkin III Jill Schreck and Ellison Morgan Connie and Clifford Hinds Brittany and Erik Parrish Cathy and Dean Lemman Barbara Nelson Kasey and Steven Holwerda Barbara and William Peterson William Lindberg Robin and Douglas Oas Catherine and John Knox Diane Ramsey and William Johnson Randal Lund Judy Fosdick Oliphant Kelly and James Lanzarotta Judith and Scott Remington Kazuko and Shinya Maeda Patricia and Ronald Peterson Grace and Cheng-Hock Lau Susan and Gary Reynolds Elizabeth and Steven Manning Karen and John Chalmers Wendy and Jules Marine Belinda and James Watters Keith McKalip Mandy and Joe Chan Devera and Scott Marshall Stephen Wegener Danielle and Neal McLaughlin Josie and Raymond Cheng Laurie MacDonald Maxwell and Jane and Joseph Weintrop Peter Mears Michelle and Changtae Chu Jay Maxwell Sherie Weisenberg Thomas Mears Roger Clark Maureen and Dennis McConaghy Susan and James Wellborn Jr. LeeAnn Wilson Miyashiro and Robin Clement Deborah and Neal McLaughlin Kelly and Gregory Wentworth Bruce Miyashiro Ann and Patrick Collier Aileen ’41 and Arhtur McNett ’43 Robert Wentworth Sally and Shane Moncrieff Donald Corbett Sarah McVay and Asher Curtis Scott Wentworth Martina Navratilova Debra and William Cox Roger Mills Shauna Whidden Mary and Martin Packouz Marlene and Stephen Cruikshank Judy and John Mittenthal Ronald White Bonnie and Robert Peterson Melissa and Paul Dailey Linda J. ’67 and Craig W. Moore ’67 Karon Stirling and John Whiting Tony Pizzuti Peggy McAlister Davis and Paul Davis Abigail Handa Mortimore and Daphne and Peter Whitney Jody Mortimore Albert Poston Louise and Cornelis de Kluyver Heather Wilcox Caroline and James Mosman Susan Poston Diane and Dan DeAutremont Linda Williams Steven Mozinski Lisa Ohlmann Prentice and Melissa Pennington Donile and Nicole and Ryan Wilson William Prentice Dean Donile Jamie and Mark Myers Sheryl and Joseph Wonderlick Ella and Walter Racette Debra Harju Dunham and Caroline Myrah Tracy Wood Nancy and Albert Radcliffe Brian Dunham Charles Nasburg Soichiro Yamamoto Francine and Jeffrey Reingold Kathleen ’78 and Barry Elkins ’80 Laura and Emeka Ofobike Ping Eric Yeung Jack Rickli ’49 Sheri and Jeffery Elliott Carol Gunderson Oliver and Geri and Michael Rumbolz Joan and R. James English George Oliver Investors Andrea ’64 and James Sandstrom ’64 Marcia and Gary Everton Justin Packard Cecilia and Gim-Seong Seow Josh Ewing Paula Schmidt Pallett and David Pallett ($1–$249) Virginia Scoville Smith Steven Fein Anthony Parke Julia Abbott Norma Stauffer Jennifer and Tad Fergusson Katherine Patricelli Jane and Leonard Adams Linda and Daniel Sullivan Jr. ’74 Katherine and Mark Frandsen Sharon and James Patricelli Joseph Adeyemo Phoebe and Charles Swank Christina and Ronald Friberg Yee-Chew Pek and Andrew Sin Holli Agee Ann and Fay Thompson Barbara and Herbert Fujikawa Mary and Richard Pierce Erin Akagi Kathryn and Patrick VanWinkle Leslie and Gerald Geist April Stiebel Press and Eric Press Stuart Allen Christina Voges Gary Gibb Michelle and Gregory Quesnel Christopher Amistadi Karin Wandtke Joan and Shane Giese Tracy Rampton Susan and John Anderson Mary Bruce Whitman and Mary Gilbert Frances and Robert Raney Gaylene and Robert Anderson Colleen and Roger Anderson Robert Whitman Jo Ann Gish Kathy and Richard Re Joan Walker Anderson and Peggy Wier Terry Gordon Lucille Bryant Reagan and William Reagan Sr. Ronald Anderson Claire and James Williams Ann Graham Kelly and David Reiter Gayla and Gordon Andresen Melissa and William Williams III Patricia and Robert Graham Cherie Collier Rice Carol and Robert Andriani Karen Doane Zechnich and Roger Graham Jr. David Zechnich Joel Richardson Steven Angvick Florence and Donald Hadley Kellie and Jay Zirkle Martha Van Camp Richardson Adam Antoniewicz Marianne Hample Susan and Todd Ringoen Artem Arkhangelski Joyce Strickland Healy Bonnie and John Rosen Boyd Arnold Jr. Loyalty Fund Investors Emma and John Hines Julie and Douglas Rusch Nancy and Edward Asbahr Shawn Hintz ($250–$999) Michael Russo Andrew Asbra Darwin Allison Melanie and Frank Hobden Constance Ross Sams and Cynthia ’82 and Dana Aschbacher ’83 Michael Hoff Heather and Sergio Apodaca Charles Sams Sarah Ashraf Linda Collins Holt and Eugene Holt Rebecca and Timothy Arnold Kathryn and Scott Samuelson Susan and Scott Asla Lisa and Brandon Howell Randall Baker Peter Schablik Alice Au Maurice Hudson Diana Barkelew Cuthbert Scott III Traci and Richard Axtell Kai Wai Hui Connie Cooper Barnes and Karol Stark Shafer and Mark Shafer Tamara and Stephen Aydelott James Barnes Wallace Hwang Erik Sheldrake Nobuko Mori Azumano and Christina and Daniel Bayley Joanne Fischer Jensen Todd Sherman George Azumano Patricia and Ronald Bedient Thomas Jernstedt Wendy ’78 and Jeffrey Sigel ’75 Julia and Ronald Babcock Tracy Volker Beekman and Henry Jeske Janet Shangle Bagley and Amy Silverman Michael Beekman James L. Johnson Sr. William Bagley Caryn and Darren Sonderman Eric Bentz Marilyn Wallace Johnson and Suzanne Baird Nancy Gibbs Sotta and Richard Sotta Robin and Mark Berry Raymond Johnson Hayon Ester Bak Mark Spear Nancy Bittner Janice Anderson and John Joyce Debra Baker Amy and Leif Stavig Lynn and Owen Blank Karen Mackin Karlsen and Kjell Karlsen Marie and Ted Baker ’48 Melissa Stepovich and Jeffry Cook Melissa Blue Sharon and Charles Koenen Ronald Baker Joanne York Stevens and Kirk Stevens Edward Bondurant Kay Kowitt Donald Ballew Susan and Thomas Stewart Michelle and Andrew Brack Jennifer and Brett Kumm Marta Taylor Ballew Rhonda Stoltz and John Mustoe Patricia and George Bradach Aida Kurniawan Thomas Barney Elton Storment Kim and John Bradley Jr. Jeffrey Lake Daniel Barrell Linda and Daniel Sullivan Jr. ’74 Chris Surtees Bremer and Ann Lamson and Peter Sczupak Eric Bartland Ronald and Jaime Sutton Geoffrey Bremer Travis Layton Matthew Bartley Kelly Sweet and David Gross Nancy Prill Brown and David Brown Donald Lee Johanne Bauer Elizabeth and Thomas Tegart Keiko and Daniel Bryan Teresa McShane Lewis and Mark Lewis Robert Bauer Bonnie Campbell Thomas and Jennifer and John Buller Margerylou and A. Burton Lind Christina Hofmann Bauske and David Thomas Boni Birkenfeld Buringrud and Sally and John Linman Brian Bauske Ward Buringrud Vernell and Ronald Torgensen Brett Logan Tyler Bausom Macy Burnham Linda and John Vandercook Luis Machuca Doris Ludwig Beard and Donald Beard Mary and John Byers ’78 Michael Vlaming Harriet and Thomas Beck Dawn-René Becker and Kevin Conefrey Kaila Carty Linda Price Duhan and Dale Duhan Ilene and Michael Goldstein Elizabeth Bedford Mark Chang Jacqueline and Louis Duncan Carol Goss Jane Raapke Bell and Lyle Bell George Chinen Catharine and James Dunlap David Goward Andrea Belz Sarah King-Christison and Joanne and Waymen Dwinell Helen and William Graeper Cheryl and John Benedict Joseph Christison Sheila and Gerald Eckart Nancy and Alan Green Jenna and Gilbert Beverly Jr. Lucy Chuah and Keen Loh Barbara Eckelmeyer Haley Green Jo Hatfield Birmingham and Janis Barclay Clark and Dennis Clark Kirsten Eckelmeyer Helen and Mark Green Daniel Birmingham Nancy and Donald Clark Susan Edwards Victoria and Jack Greening Jr. Lisa and Kurt Bjorklund Emily Davis Clark and Doug Clark Roberta and Lynn Egli Martha and Mark Greenough Robert Black Terralyn Denison Clark and L. Catherine and Kenneth Ehlers Marilyn and Jeffrey Grey Micheal Clark Michael Blade Nichole Ehlinger Kelsi Griesel Marilyn and Alexander Cleary John Blakinger Glenda and Robert Ekblad Cathy Griffin Patrick Clifford Sherry and James Blandin Lori and Clifford Elling Samuel Gross Deb and Edwin Closs III Cynthia McCann and Nancy and David Elliott Carin and Sean Grove Chrisopher Blattner Cydney and Reginald Clowdsley Yvonne and Paul Ellison Margaret Groves Susan and David Blohn Kelley Clugage Judith and Victor Enchelmayer Steven Gruber Brandon Bloomquist Jennifer and Gregory Cohn Matthew English Renee and Michael Hafeman Kamish and Steven Blume Gary Colbert Carol Urman and Kenneth Entwisle Katherine and Michael Haines Carin and Douglas Bohne Patsy and James Coldren Joshua Erde-Wollheim Jeremy Hall Rosario Bonafede Brienne Cole Roy Erickson Judy Steensland Hamburger and Veronica Teebay Boone and Russell Cole Jack Estepp Steven Hamburger Clifford Boone Melinda and Stephen Cole Constance Euerle Wendy and Howard Handler Carol and Kenneth Bosanko Jill College Christopher Evans-Webber Sandra and David Hanford Stephanie Bosnyk Jocelyn West Compton and Hua Fan Darrel Hansen Coralie Bouchard-Carty and Eric Compton Cheryl Durbin Fantz and Gerald Fantz Deanna Bishop Hansen Kenneth Carty Daniel Conway Kristin and Douglas Farnham Linda Haun Harper and Allen Harper Andrea Bouck Brandie Cook Sandra and Victor Feld Brian Harrington Brandon Bourbonais Bernard Copping Donna and Ramsey Fendall Cora and Jack Harrington Iris and Paul Bourque Geraldene and Frank Corvello Rochelle Fenton Mark Harrington Marian and Gerald Bowden Pauline Cotten Susan and William Fera Kathleen and Christopher Harris Heather Stein Bowlby and Mark Bowlby Margot and Patrick Cougill The Dixie ’51 and Robert Harrison ’50 Elizabeth Bradburn Irving Field Holly Cowan Family Harold Brainerd Gail and Lynn Firth Lori Crampton Lucille Grimm Harwood Marilyn Brandt Hannah Fisher Dorothy and David Crean Russell Harwood Kathy and John Braun Susan Flad Kathryn and Bruce Cunningham Ramzy Hattar Marion Everaert Breaid Darryl Fleck Jr. Keri and Jason Cunningham Richard Haugen Susan ’72 and Robert Breedon ’81 Lita Flores-Romero and Philip Romero Gwen and John Cunningham Michael Haydon Kathleen Kucera Bremner and David Floyd Cynthia and Clarence Curnow Jr. Susan and James Heberlein Steven Bremner Lloyd Ford Barbara and Leroy Custer Katherine Berry Hedman and Lynette and John Brice III Carrie and Paul Fortier Howard Dade III Kenneth Hedman Joan Simpson Brock and Clifford Brock Philip Fortunato Marie and Melvin Dailey Julie Heidenreich-Rawitscher and Cindy and Myron Brown Cynthia Hill Frazier and Cleve Frazier Lori and Jeffrey Dake Scott Rawitscher Jeffrey Brown Erin Frazier Michelle and Willis Damkroger Robert Heiney III Jennifer Byron Brown and Kevin Brown Stephanie Fredrickson Martin Dana Helen and Robert Heller Judith and Jerol Brown Lori Friedt Anna and Lawrence Daniels Donald Helmich Susan and James Brown Kathleen and James Fritz Getty and John Davis Daniel Henderson Nola and Charles Brumfield Harry Fukuda Mary and Scott Davis Charlotta and Jay Hendricksen Cecelia and Charles Buchholz John Funatake Marian and Robert Davis Lori and William Henneger Barbara McGill Buono and David Buono Betty and Del Funk Sharon and William Davis Douglas Henney Henriette Burns Clyde Furushima Brian Day Lois and Jack Henton Mark Burton Deanna Stefani Gaffke and Gail De Back Robby Heroux Sherri and Paul Buvick Kenneth Gaffke Danice and Dwayne Deckard Joanne and William Herrin Scott Buys Marjorie and Robert Gallagher Sebastian DeGregorio Kathryn and Stephen Himes Janis and William Byers Jo and William Garber Bonnie and Jack Delaney Mary Vranizan Hinsdale and Maryjo and Gregory Byrnes Amanda Gardner Scott Hinsdale Margaret Dember Steven Callow Francine and Jeffrey Gardner Virginia Willson Hite Helen and Paul Dexter Carol and Ronald Calvert Sherilynn and Henry Gardner Patricia and James Hoag Jan Diamond Ian Campbell Katherine Garner Sherry and Richard Hockenbrock Milenko Doder Lisa and Scott Campbell Lanetta Cook Gaskill and Craig Hodgson William Donahue F. David Gaskill Thomas Campbell Morré and David Hoffman Deborah and Mark Doner Isabelle and Craig Gass Wilma and Jack Canfield Barbara and Glenn Holderreed Ashesh Doshi Louise and Murray Gast Alice Stewart Cannon and Gary Cannon Terry Holschuh Karen Byers Doster and John Doster Donna and Michael Gaughen Stephanie Powers and Dan Caplis Judy and Maurice Hooff Sheryl and Thomas Doucette Norma and William Geenty Jr. Jessica and Raymond Carbullido Mary and Craig Horton Sally Gustafson Doughty and Susan Palmer Giannini and Pamela Cardone Stanley Horwich Richard Doughty Gary Giannini Janice and Kenneth Cardwell Devon Hotchkiss Tina and Quentin Douglas Marianne and Ronald Gienger Kelly and James Carlson Jerold House Larry Dresser John Gilkey Dyan Carney Jaimie and Bradley Houser Delmer Driskill Barbara and Thomas Gilmore Tamara ’80 and Craig Carpenter Meredith Houston John Dubois Louise and Arthur Glassman Christopher Carter Cletus Hover Eleanor and William Dudley Janine and Brian Goldberg William Carter Linda Webb Howard and Carol Woodard Kozimor and Diane and James McKittrick Jr. Rade Oxman Dennis Howard Jeff Kozimor Kay and Raymond McLaughlin Cathy and Stanley Oyama Betty and Gordon Hoy Paul Kramer Gail and Robert McLay Dorothy and Raymond Packouz Jo Ann and Harold Hubbard Janice Krause Cathy and Thomas McLean Linda and Peter Paisley Lyn Huber Sonia Saito Kreag and John Kreag Jayne McMahan Barbara Palmer Cheryl Walline Hughes and Mary Allabach Kromling and Maryanne McMurren and Catherine and Daniel Park Joseph Hughes Larry Kromling Jeffrey Sprague Arlene and Fred Patterson Christine Voas Hunter and Brian Hunter Rebecca and Norbert Kugele Tere and Scott McNaughton Bernard Paul LeRoy Huus Marilyn and Virgil Kuhls Patrick Meadows Terri and Terry Paulsen Peter Ingle Lisa Kutcher Lea and John Meldrum Janine and Jim Paulson Nancy and Mark Irwin Marietta and Glen Kuykendall Ilene Painter Mellor and William Mellor Kristine Paulson Leslie Ito Marilyne and Richard Lakefish Joylenn and Gary Mendoza Marilyn and Ronald Peery Gayellyn and Henry Jacobson Douglas Landwehr Randy Merrill Yan Peng Mardel James-Bose and Harry Bose Kelly Marcus Lanford and Jeff Lanford Lisa Messinger and Aaron Panken David Percarpio Deepa and Virendra Javadekar Janet and Gary Langenwalter Gregory Mettler Mary and John Percin Sr. Alta and Randal Jefferis Lynn Langfeld Elizabeth Meyerding Shirley and Larry Perkins Todd Jensen Julie and Macy Lawrence Amanda and Mark Michaelis Linda Coffelt Petersen and Judy Marsh Jensen and Wilbur Jensen Nancy and Thomas Leahy Nancy and Christopher Middleton David Petersen Carolyn Jessop Paul Leavy Barbara and Sheldon Migdal Michelle and Bernard Peterson Karen Zuther and Thomas Jessup Velma Lee Beverly and Jeffrey Milanowski Brian Phillips Joyce and Lloyd Johanson Jennifer and Max Lee-Kwai Bradford Miller Susan Phillips Judith and Edward Johnduff Nancy Riesch Leisure Judy Miller-Hedin Kathleen Pierce Katie Osgood and Curtis Johnson John Leydon Jr. Richard Minkler Jean and James Pinniger Shannon McDonald Johnson and Susan and Girard Liberty Archana and Shekhar Misra Phyllis Gates Pintarich and David Johnson William Lighthall Donald Moffatt Stan Pintarich Amy Weaver Johnson and Kit Johnson Michelle and William Lilje Kevin Moffitt Carol and Douglas Plambeck Deborah and Larry Johnson Denise and Charles Lilley Bradley Mongrain Colin Pomeroy Priscilla and Robert Johnson Ida Mae Nickels Lillie Mary and Robert Mooers Karen Kruse Pong and W. Y. Pong Yuki and Craig Johnston David Lindley Ayako and Daniel Moore Mary and Robert Porter Robert Johnston Jason Link Vera and James Moore Connie and Edward Portz Linda and Troy Johnston Molly and L. Scott Liston Linda Moreland-Hooker and Sue-Lynn and Thomas Posey Joyce and Douglas Jones Roderick Livesay Steven Hooker Judyth and John Post Laura and Kenneth Jones Susan Gintz Livingston and Jeanne Morgan Mardi Crow Potts and John Potts Catherine and William Jones Mike Livingston Richard Morgan Charlotte and Robert Powell Ann Ranta Jordan and David Jordan Suzi and David Logan Teresa Morgan Marta and Peter Powers Ronald Jungwirth Erwin Lorenz Jenifer Morrison Shanna Pozzi and Edward Scherr Sharon and William Juza Phyllis and Kurt Lorig Julie and Douglas Moshofsky Shailajah and Venkataraman Prasannan Barbara and Kenneth Kaighin James Lowder Lynn and Steven Mowe Eleanor and John Prince Allen Kamemoto Qing Lu Carol and Stuart Munro Sarah Price Pruden and Henry Pruden Cynthia Kane Marla Keith Lucas and David Lucas Christopher Murphy John Puttman Sr. Shirley and Raymond Karnofski Jeffrey Lyford Monique Fracz Myhre and Steven Myhre Sandra and David Quesnel Richard Katz Tania Lynn Clarence Naapi Jane Sommer Quien and Jack Quien Shannon Zimbler Katz and David Katz Molly and Jeff Lyon Donna Lynn Nakai Frances and Michael Rainey Linda Katzman and Dennis Glaser Marcia Gossard Lyons and Peter Lyons Judy and Shizuo Nakawatase Kathleen and Jeffery Ramey MaryAlice and Kyle Keaton Brent MacCluer Eduardo Nasrallah Karen and Robert Rasmussen Connie Steed Keefe and Jerald Keefe Anne Flatland Macdonald and Russell Neely Scott Rawitscher John Macdonald Kimberly Arkes Keizur and John Keizur Victoria and Leslie Neighbors Jhomer Recometa Nicholas MacIlveen Fern Kellmeyer Carl Neisser Edith and William Reich Howard Mader Joyce McGee Kellund and Cynthia Vernon Nelson and Linda and Stephen Reichenbach Knud Kellund John Madrosen Thomas Nelson Jonathan Reingold Ronald Kelly Molly and Rodney Malone Karen Smith Nevins and John Nevins Donna Reinhart Susan and Michael Kerrick Amira Mansour Lori and Steven Nichols Brian Reiter Peggy and James Kessinger Cynthia March Heidi and Daryl Nishida Kathy Fry René and Robert René David Keudell Mary and Jeffrey Marineau Garrett Nishimura Bradley Rentfro Reweti Kewene Dorothy Schray Marsh and John Marsh Linda Shannon Noah and Roger Noah Jane Reyneke Elaine and Robert Kiehnle Carrie and William Mason II Daniel Nollette Estelle Rhee and Hyo Hwang Jinsook Kim Diane and Donald Masterson Jr. Charles Norris Cathleen and Alan Rhodes Karen GaNung King and Nancy and Alvin Matsumoto Mary and Philip Nyegaard Justin Richardson J. Randall King Susan and Richard Maxwell Patricia Mapes Nystrom and Shawn Rietman Patricia King Mary Baker Maybee Stanton Nystrom Ardys Dahl Ringsdorf Roland King Corey Maynard Jean and Clinton O’Neil Gary Rink Theodore King Faye and Timothy McClain Colin O’Neill David Roberts Teresa and Jeffrey Kinkaid Peggy Ann and John McConnochie Harold Oeser Mary and Robert Rode Sandy and Robert Kirchner Martha and Micheal McCormick Michael Oesterlin John Rogers Donald Kirtley Christine and Charles McElligott Sumie and Earl Ogata Robert Rogers Patricia and Leon Klud Patricia McEntee-Baxter and Paul Olson Jr. Christina and Samuel Romanaggi Jack Knapp Jr. Lee Baxter Em-Orn and Sanfred Olson Annadale and William Rooper Judy and John Knutson Carolyn Botcheos McGeehan and Susan and Charles Oltman James McGeehan Laura and Michael Roots Dael Kolwitz Fumiaki Ono Ann Long McGill and Ronald McGill Brian Rose Jade Kousky Michele and Dennis Oshita Kari Rosenberg and Theodore Pikes Barbara and Ronald Kovar Erin McKalip Shannon Kesey Smith and Irby Smith Lorraine and Glenn Uchimura Walter Smith Mischelle and John Uhlman “I have supported the programs of the Lundquist Jean and William Sonnenfeld Elaine and Todd Underwood College of Business over the years, and Carole Souvenir and Peter Ungern Donald Hendrickson Karen Copperstone Upton and continue to be impressed with the quality of the Shelly and Jason Spadaro Kenneth Upton faculty and the leadership. I have had the joy of Annette and David Sparks Natasha Edscorn Valach and recruiting students to the college, and seeing Roberta Kessel Spears and Stephen Valach Rodger Spears Jacklyn and Byron Van Metre them graduate and enter the business world Sandra and Shane Sperry Linda Vandyke and Wesley VanDyke successfully.” Martha Ybarra Spinks and Scott Spinks Marcia VanHorn Susan and James Spitzer Raymond Vargas Jr. DON TYKESON ’51, OWNER OF BEND BROADBAND Margot and Roger Squier Kevin Vellanoweth Jamie Stacklie Peggy and Fernando Vellanoweth Heather Staehnke Margaret Badgley Vernon and Marijo and Caleb Standafer Jr. Robert Vernon Merlyn and Robert Stanhurst Walter Vierra Cheryl Wardell Stapleton and Robert Villbrandt Ulys Stapleton Wanda McCuistian Vinson Christine and David Stark Stacey and Paul Von Berg Cathy and James Stark Christopher Wade Eric Steinke Virginia and David Waind Cara Stephens Ryan Walsh Melba Ham Stephens Patsy McRobert Walter and Jeffery Stevens Kenneth Walter Jean Lotts Still and Richard Still Cheryl Walters and James Snelling Sandra and Michael Stone Raymond Ward Melody McKean Stone and Leslie Watters Michael Stone Gay Wayman Valerie Mockford Stone Shirley Wayne Mary Logan Stonehocker and Kathleen Webb Terry Stonehocker Carol and Lawrence Weberg Norma and Stanley Stout Jeffrey Weiler Ronald Stroble Bonnie and Mark Weiss Chris Stutz Marc Weiss Robert Styles Leona and Harrison Weitz Julie Helming Styner and Judith and Lawrence Welch Douglas Styner Rick Welts Irene ’62 and Richard Sund Lynda Wendel and David Felt Jean and Gary Suzuki Lisa Sandau Wenzlick and Annette Irvine Swangard and Michael Wenzlick Paul Swangard Laura Ellis-Westwell and Colene Doll and Robert Swank Arthur Westwell Jr. Judd Swarzman Myrna and Ralph Wheeler Jr. Joel Roth Christine Scruggs Patsy Glass Swindler and David Wheelwright Mary and Justin Rotherham Helder Sebastiao Richard Swindler Julie Leong and Robert Whitcombe Barbara Sim Rudd and Donald Rudd Barrett Senn Suzanne Michel Sybouts and Donald White Michelle and Michael Ruffier Mary Bristol Severson and Ward Sybouts Frances White and Donald Gerhart Janine and James Rutherford Donald Severson Kelly and Daniel Sygitowicz Steven Whitney Sandra and Rod Sacconaghi Barbara and Owen Shackleton Jr. LaVerne Tada Anthony Wicklund Paul Salata Eileen and Lawrence Shaine Jesus Tafolla Jack Wiecks Ellyn Jackson Sampson and Molly and Daniel Shank Jean Takaesu Kandi Wiens John Sampson Kathy and Patrick Shannon Kimiko Takagi Martha Hull Wilkins Barbara and Clinton Sattler Katharine Sharp Elsie and Fred Takara Robert Wilkins Margaret and Scott Savoian Susan Henkel Sharp Vincent Taormina Robert Scearce Jr. Mary and Richard Sheppler Beverly Badley Williams and Ruth and Byron Tarr Jr. Howard Williams Mary Schaefer and Keith Moffatt Marjorie and Allan Sherman Sandra Tashima Carol and Ralph Williams Jenifer Crowe Schaerer and Terrie and Robert Sherrow Linda DeBates Tharp Scott Schaerer Charlotte and Derwin Williams Mary Shibley Votaw and David Votaw Leslie Thiel Kathryn and Paul Schaffner Darlean and Randall Williams Cathleen Simmons Barbara and Edward Thomas Anne and Jeffery Schilling Laura Williams Kathryn Kimer Simon and Kathleen and Mark Thomas Mark Schindler Lawrence Simon Jr. Melissa and Michael Williams Nancy Carlisle Thomas Kathryn Schloessman Adriene Simpson Steven Williams Janet Thompson and Thomas Lee Tanya and Steven Schmunk David Siu Eugene Willis Joan and Stephen Thompson Maggie and Joseph Schnepf Fong Siu Debora Wilson William Thompson Benjamin Schoene Harriet Skoog-Belnap Ella Kelly Winans and Ronald Winans Fred Thomsen Diane Schoepp Donelle and Jay Slater Laura Winkelman Tamara and Douglas Thorne Julie and Kenneth Schrader Joyce Slater Kemi Pengra Winn and Douglas Winn Dorothy and William Tickle Jean and Frank Schumaker Jr. Shawna and William Sloan Justin Winn William Troy Alan Schwartz Janis Smith Dianna and Gilbert Wiseman Lily Tsang and Alistair Wu Heather Schwartz Erin and Kraig Smith Michael Wolfe Jr. Mary and Kenneth Tucker Ronald Scriber Linda Warren Smith and Kevin Smith Kellie Wood Leslie Wood The Granger Family Charitable Trust Wentworth Foundation Ronald D. McGill Farms Inc. Katie and Bryan Woodfill J. T. Hartley and D. L. Matlock Williams Companies Foundation Inc. Shilo Franchise International LLC Karen and Russell Woodruff Living Trust Kevin K. and Linda K. Smith Tenille Woodward Herman Consulting Service $250–$999 Revocable Trust Jon Woodworth Jones and Roth PC Beesknees Honey Inc. State Farm Insurance Companies Karin Sundeleaf Wright and Leupold and Stevens Foundation DirecTV Still Family Trust William Wright Martin-Hagemeister Trust ExxonMobil Foundation Symantec Corporation Ursula and Bernhard Wuthrich Moss Adams LLP (Eugene, OR) Intel Foundation Teledyne Technologies Inc. Stephanie Yamaka Moss Adams LLP (Portland, OR) Jules Andrew Marine Trust Tyco Employee Matching Gift Program Hongxia Ye Northwest Venture Services Corporation Kenneth A. Tucker Insurance Inc. UBS Foundation George Yioulos OVP Venture Partners The Merck Company Foundation U.S. Bancorp Foundation Staci Yoshihara Searle Family Trust Morgan Stanley Foundation Barbara Coen Young and Lloyd Young Target Nike Inc. Matching Gift Alicia and Joe Young U.S. Bancorp Oregon Community Credit Union Jackie and Martin Young Verizon Foundation Corporations Pfizer Foundation Accenture Foundation Inc. Todd Young Principal Financial Group Alliant Energy Foundation Inc. Katherine Yorke Youngman and Foundation Inc. $2,500–$4,999 Bank of America Foundation Arne Youngman ACG Portland The Procter and Gamble Fund Bank of the West Karen and Pat Zahner Allied Power Products Inc. State Farm Companies Foundation The Boeing Company Mary Procarione Zaret The Ayco Charitable Foundation Strand Atkinson Williams York Chevron Matching Gift Program Anne and John Zick Fidelity Charitable Gift Fund Sun Microsystems Foundation Citi Foundation Justin Zuiker Geffen Mesher and Company Wright Land Co. Deloitte Foundation Emilie and Dwight Zulauf Grant Thornton Foundation Zechnich Family Trust DirecTV Christine and Thomas Zwirlein Grant Thornton LLP Dolby Laboratories Inc. Gregor Professional Corporation $1–$249 Ernst and Young Foundation Corporations and Henningsen Cold Storage Co. Accenture Foundation Inc. ExxonMobil Foundation Isler, CPA Andresen Tax Consulting and Foundations General Electric Foundation JELD-WEN Foundation Preparation Goldman Sachs and Company $10,000+ Kernutt Stokes Brandt and Balanced Books Grant Thornton Foundation Aequitas Capital Management Inc. Company LLP Bank of the West Intel Foundation Morris A. Arntson Family Trust The Kretchmer Family Trust Bauer Family Trust International Business Machines Blue Star Gas Company Mary Jayne Robert Revocable Central Oregon Classic Chevy Club Corporation Columbia Management Services Inc. Living Trust John H. Cunningham Trust KPMG Foundation Robert J. and Leona DeArmond Perkins and Company PC Davis Family Trust DTD Levi Strauss Foundation Foundation The UPS Foundation The Doder Family Trust The Merck Company Foundation Deloitte Foundation Umpqua Bank Dolby Laboratories Inc. Merrill Lynch and Company Foundation Engemann Family Foundation Washington Trust Bank The Duncan Revocable Trust Microsoft Corporation Hibler Family Trust William H. Hefter, CPA Fenton Family Trust Moss Adams Foundation JELD-WEN Inc. Ford Black and Company PC Nike Inc. Johnson Investment Counsel $1,000–$2,499 G.A.S. Investment Pfizer Foundation Ewing Marion Kauffman Foundation Alliant Energy Foundation Inc. Gail De Back Interior Design and Portland General Electric Company KPMG Foundation Andrew Thomas and Company LLC Space Planning PricewaterhouseCoopers Foundation The Phang Lau Foundation Bank of America Foundation Grand River Academy Principal Financial Group Foundation Inc. Liberty Financial Group Blount Inc. Guyer and Associates The Procter and Gamble Fund Merrill Lynch The Boeing Company The Hover Family Trust State Farm Companies Foundation Microsoft Corporation California State University International Business Machines Sun Microsystems Foundation The Morgan Family Foundation Chartered Financial Analysts Society Corporation Moss Adams Foundation of Portland Ito Farms Symantec Corporation National Basketball Association Chevron Matching Gift Program Jeffrey Dake and Associates, Inc. Tektronix Foundation Oliphant Family Revocable Trust Citi Foundation Judd T. Swarzman CLU and Associates Teledyne Technologies Inc. The Oregon Community Foundation D. A. Davidson and Co. Levi Strauss Foundation The UPS Foundation Precision Castparts Corporation General Electric Foundation Merrill Lynch and Company Foundation Tyco Employee Matching Gift Program PricewaterhouseCoopers Foundation Goldman Sachs and Company Myron E. Brown, CPA PC UBS Foundation Robert Family Foundation Invasive Plant Control Inc. Olson’s Crafts Union Pacific Corporation ScanlanKemperBard Companies LLC Jibe Consulting Inc. Perkins Investments LLC U.S. Bancorp Foundation Space Age Fuel Products Inc. W. R. Lake Jr. Trust Portland General Electric Company Verizon Foundation Georges C. St. Laurent Jr. Trust Estate of Gladys McCready Robert A. and Jane Reyneke Trust Wells Fargo Foundation Tektronix Foundation Paige Electric Company LLP Robert G. Villabrandt, CPA Williams Companies Foundation Inc. Tykeson Family Charitable Trust PeaceHealth Oregon Region Vanguard Charitable Endowment Pension Planners Northwest Program The Quesnel Family Revocable Trust Vestas American Wind Technology Inc. SCORE, Chapter 416 “It’s easy to make a buck. William G. Gilmore Foundation SIOR Foundation It’s a lot tougher to make a difference.” SIOR Oregon Inc. $5,000–$9,999 Virginia S. Smith Trust TOM BROKAW The Autzen Foundation Union Pacific Corporation Your passion and support inspire and Bi-Mart Corporation United Way of Lane County Robert and Lois Braddock Charitable Vista Capital Partners enrich everything we do. Foundation Wells Fargo Community Support Thank you for making a difference. Deloitte Services LP Wells Fargo Foundation Ernst and Young Foundation Beyond the Numbers Peter Wong, class of 2010, said he has always been a numbers guy. Even as a child he felt a need to quantify things. What Wong lacked, though, were some of the more intangible talents, such as leadership experience and interpersonal skills. “I always did well academically, but I was never really involved in high school activities,” Wong noted. “I wouldn’t say I had weak communication skills, but stuff like public speaking was never my strong suit.” That all changed when Wong came to the University of Oregon’s Lundquist College of Business. He found that getting involved was easy. He signed up for campus clubs and organizations and became a student advocate for freshman and sophomore students as a peer adviser for the undergraduate advising office. “It was a great way for me to help out and work on my communication skills,” said the twenty-one-year-old undergraduate accounting major and economics and Chinese minor. “The peer advising program was valuable to me, and I wanted to give something back.” And Wong knows a thing or two about the importance of giving back, having received multiple scholarships to help fund his education. A Lundquist College of Business Honors Program member of Oregon through Inroads, an completed a summer internship. A with a 3.89 cumulative GPA, Wong said advancement program that trains and previous internship at Liberty Northwest he now seeks out activities based on develops talented minority youth for also yielded some valuable firsthand their potential to help others in a positive professional careers in business and experience, Wong said, as did a way. When he’s not helping students pick industry. leadership-training mentorship. their courses or shepherding potential A native of Beaverton, Oregon, Wong “I’m going to be dealing with companies students through the application hopes to live in Portland and work for and clients after I graduate, so process, he serves as the vice president the KPMG accounting firm when he leadership and communications skills are of finance for the Beta Alpha Psi student graduates in winter 2010. He credits important,” Wong said. “When I got here, group. the Lundquist College of Business I could look into the future and see He’s also applied to serve as an and the Inroads program with putting myself developing. Now, I would say I am “ambassador” for the University him in touch with the firm, where he on the path to success.” Talent Matters

Like in the business world, when it comes to business education, attracting and retaining top talent is the only way to get ahead. That’s why the most urgent need at the Lundquist College of Business this year is support for our Faculty Excellence Fund. This flexible quasi-endowment provides immediate revenue to attract, support, and retain top faculty members. Only by investing in our faculty and building a corps of world- class scholars and top-notch teachers can the college hope to perpetuate our tradition of academic excellence.

www.lcb.uoregon.edu/invest

Office of External Programs 1208 University of Oregon Eugene, Oregon 97403-1208 (541) 346-3370 Nonprofit Organization U.S. Postage PAID Eugene OR 1208 University of Oregon Permit No. 63 Eugene OR 97403-1208

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