The Changing Face of Sports Business the Magazineoflundquistcollegebusiness Table of Contents
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UO BUSINESS THE CHANGING FACE OF SPORTS BUSINESS THE MAGAZINEOFLUNDQUISTCOLLEGEBUSINESS TABLE OF CONTENTS Message from the Dean The evolution of an industry 1 Emerging Stronger Features 6 The Changing Face of Sports Business To celebrate the Warsaw Sports Marketing Center’s fifteenth anniversary, faculty members and alumni reflect on its history. 10 A Friend, a Colleague, an Inspiration Remembering The college remembers the beloved founder of the Jim Warsaw Warsaw Sports Marketing Center. 12 Putting Ideas into Motion A group of students take on a business plan for a unique start-up. People and Places 14 On Point Three UO professors publish a book on a topic that nobody else was talking about: marketplace deception and how individual consumers protect themselves. 15 Best of Class Michele Henney’s fun, innovative teaching style makes her a perennial favorite among students. Beyond the books UO Business 20 Profile in Success Communications Director: Jim Engelhardt Frederick D. Jubitz returned to earn his degree after building and leading a Web and Publications Editor: Rebecca Sullivan successful company. Designer: Lori Howard Copy Editor: Scott Skelton 28 Face of the Future Contributing Writers: Lewis Taylor, Michael Tevlin Jim Sever: “Pursue a passion and share it with others.” Photographers: Jack Liu, David Loveall, Michael McDermott Collegewide News UO Business is a publication for alumni and friends of the Charles H. Lundquist College of Business at the University of Oregon. 2 Start-Up This magazine is published biannually by the college’s Office of External Programs, 1208 16 Center Spotlight University of Oregon, Eugene OR 97403- 1208. (541) 346-3370, fax (541) 346-3338, www.lcb.uoregon.edu. 22 Faculty Focus The University of Oregon is an equal- opportunity, affirmative-action institution 26 Alumni Notes committed to cultural diversity and compliance with the Americans with Disabilities Act. This publication will be made available in 27 Outside In accessible formats upon request. © 2009 University of Oregon. DES1209-104m-H15220 Special Insert: Annual Report to Investors 2008–9 Printed on recycled paper generated with 100 percent wind power. Turn to page 29. CHARLES H. LUNDQUIST COLLEGE OF BUSINESS Dennis Howard, Wendy Mitchell, Dean Assistant Dean MESSAGE FROM THE DEAN John Chalmers, Stephanie Bosnyk, Associate Dean Assistant Dean Andrew Verner, Randy Swangard, Special Assistant Dean Assistant Dean Emerging Stronger DEPARTMENT HEADS Despite a challenging financial Dave Boush, Marketing Sergio Koreisha, climate, the Lundquist College of Wayne Mikkelson, Finance Decision Sciences David Guenther, Michael V. Russo, Business continues to flourish. Accounting Management Certainly, I worry about the declining PROGRAM DIRECTORS state of support for the university, but Ron Bramhall, Honors Ben J. Salm, Securities we’ve been operating on ever-declining Program Analysis Center state funding for years. Fortunately, the James Chang, Career Ron Severson, Minor Services Program incremental tuition revenues realized Robin Clement, MAcc Julianna Sowash, Oregon from the past two years of record- Program Executive M.B.A. breaking enrollment have largely offset diminished state appropriations. And Tom Osdoba, Center for Paul Swangard, Sustainable Business James H. Warsaw the Lundquist College should be a major beneficiary of growing enrollment, as Practices Sports Marketing business remains the most popular major for students entering the University of Center Diane Del Guercio, Oregon. Doctoral Program Terry Sebastian, Lundquist Center for Chuck Kalnbach, As a result of the growing demand, the university has supported our need to Leadership and Entrepreneurship Communication hire new tenure-track faculty members—fourteen during the past two years alone. BOARD OF ADVISERS Our ability to recruit the best and brightest has been a direct result of the very Carolyn S. Chambers* Edward L. Maletis generous private support we received for our Faculty Excellence Fund. We have Ray Davis Sandra McDonough been able to capitalize on the fact that many of our traditional competitors have Rocky Dixon Steve Reynolds not been able to compete due to serious funding cuts. This past year, all six of Gregory J. Houser Ronald A. Sauer 1 the candidates we hired had multiple offers and chose to come to the Lundquist Mandy Jones Robert F. Turner* Ross Kari Don E. Tykeson* College of Business. Not only do they have sterling academic pedigrees (see page William Larsson Thomas V. Van Dawark 5), but all have distinguished themselves as first-rate teachers. Gwen H. Lillis* Donna P. Woolley* Luis Machuca We are also attracting more and better-qualified students. This past year, the BUSINESS ADVISORY COUNCIL average cumulative GPA for students admitted to the college was 3.29. As the Morris A. Arntson Jr. George W. Hosfield cost of a University of Oregon education has gone up, scholarship support for our Cordell O. Berge H. Lawrence Hull Jr.* students has grown enormously. In 2000–2001, thirty-nine Lundquist students Ruby L. Brockett* Michael L. Humphreys* received scholarships totaling $50,000. This past year, 127 students received Larry A. Bunyard Robert J. Jesenik $343,640 in scholarship monies. This amazing level of support comes entirely from Kim A. Caldwell Atsushi Kageyama* private donations and is making a real difference in many of our students’ lives. Charles E. Carlbom Thomas Kelly Terrance L. Cook Edward J. King III We are, in addition, proud of the fact that the Lundquist College moved Robert A. DeKoning Anne Marie Levis further up the U.S. News and World Report rankings this year than any other John B. Dimmer John J. Luger Richard C. Easton Johan Mehlum business school. Recently, the Princeton Review named the Lundquist Center of Elon Ellis III Mary B. Merriman-Smith Entrepreneurship as a top twenty program out of 2,300. (See page 16 for more Wayne L. Embree Robert I. Mesher information about our centers of excellence). And our faculty members continue Larry P. Engelgau Gilbert N. Miller to garner prestigious national honors, awards, and recognition (see page 22). Roger Engemann* Brian B. Obie* Ronald T. Gietter Richard Petit We are pleased to recognize and thank those who make these achievements Dan Giustina* Molly L. Powell possible in the Honor Roll list of donors found in the enclosed Annual Robert E. Granger Richard G. Rosen Report to Investors 2008–9. I hope you share my pride in the great work and Dave G. Grano Vinton H. Sommerville* John C. Gregor Jeff Stewart accomplishments of our students, faculty, and alumni. Allen L. Gummer* Thomas C. Stewart* John R. Harrison Daniel A. Sullivan Jr. Robert G. Harrison Fay L. Thompson Gary W. Hibler Gayle L. Veber P.S. I hope you Frank H. Hoell III Norman R. Walker* Dennis Howard Greg D. Hogensen David C. E. Williams enjoy the new Dean and Philip H. Knight Professor of Business Kathy Long Holland Richard C. Williams* Charles H. Lundquist College of Business Danny W. Hollingshead* Carlton Woodard* magazine design! [email protected] *Current or former UO Foundation Board of Trustees member —D.H. START-UP New and Notes Accounting on the Rise Entrepreneur’s The accounting department at the Lundquist College of Business is growing Top Twenty in influence—particularly in the area Entrepreneur magazine and the Princeton Review once again of tax accounting. A recent study from ranked the Lundquist College of Brigham Young University ranked Business in the top tier of more accounting programs across the country than 2,300 programs for excellence and placed the University of Oregon in entrepreneurship. Specifically, ninth for academic publications in the the college’s Lundquist Center tax area during the previous twelve-year for Entrepreneurship placed and six-year periods. In addition, the twentieth in the graduate category article ranked the department eleventh in the 2009 survey. The center during a nineteen-year period. was previously twenty-third in “This ranking is reflective of our Dave Guenther, head, Department of Accounting. the annual survey. The rating was hiring of Linda Krull (associate professor department is developing a national featured in the October issue of Entrepreneur magazine as well as of accounting) as a faculty member last reputation for tax accounting, as the Princeton Review’s Best 301 year,” said Dave Guenther, department evidenced by an increase in applicants Business Schools: 2010 Edition. head and Scharpf Professor of to the Ph.D. program and an increase Accounting. “Linda is one of the top tax in the quality of those applicants. The In addition, the publication and researchers in the country, and she really addition of Krull, who came from the test prep organization this past raised our visibility as a school with a University of Texas at Austin last year, April rated the college a top fifteen 2 program for graduate students tax specialty.” has heightened that reputation. And the interested in marketing. In the past, most of the accounting fact that taxes are on everyone’s minds as research coming out of Oregon would governments wrestle with huge budget For more, visit lcb.uoregon.edu/ have been focused on financial deficits suggests this area of expertise top20 and lcb.uoregon.edu/top15. accounting, Guenther said, but the will only continue to grow. Microsoft Digital Challenge More Online Winners Oregon M.B.A. students beat 136 other squads, including those from the Massachusetts Institute of Technology, Columbia, Wharton, and the University of California at Berkeley to win the Microsoft Advertising Digital Challenge. lcb.uoregon.edu/MSchallenge Accounting Students Honored Students from the local chapter of Beta Alpha Psi brought their ideas to the national stage, garnering one of the top three spots in a competition and receiving top-tier status. lcb.uoregon.edu/BAPhonors Scholar-Athletes of the Year Two Lundquist College of Business student-athletes topped the list of Pac-10 stars who succeeded on and off the field, and Galen Rupp was named the NCAA’s Academic All-American of the Year— the first UO student since Bill Musgrave.