CHIEF SERIES: LEADING AT THE FRONTIER

18th – 20th July 2016 | Singapore BUILDING THE ULTIMATE C-SUITE NETWORK TO SPEARHEAD AND STEER THE ORGANISATION’S WHEEL IN ACCELERATING BUSINESS SUCCESS

ALONE WE ARE STRONG, TOGETHER WE ARE STRONGER. ANONYMOUS

IN THE CHAIR FEATURING EXCLUSIVE Pancho Del Mundo Group Chief Financial Officer Niels Boudeling Chief Financial Officer 3RD DAY BRAIN- UNIVERSAL ROBINA CORPORATION, PHILIPPINES RABOBANK, BASED TECHNIQUE Kenny Thing Patron Member at CMO Asia and Chief Yogesh Mathur Group President & Group CFO WORKSHOP ON Marketing Officer MOSER BAER INDIA LTD, INDIA MANULIFE, Steering the Course During Uncertain Times: Leveraging on Strengths of Key C-Suite Leaders FEATURING KEY PRESENTATIONS, CASE STUDIES AND DISCUSSIONS BY Sylvana Caloni will draw on leading edge DISTINGUISHED INDUSTRY EXPERTS thinking in the science and art of human Chari TVT Chief Financial Officer Cristian Citu Director of Global Digital Marketing behaviour. You will also gain insights from AXIATA GROUP, MALAYSIA DHL, GERMANY your peers. You will stretch beyond your comfort zone to embrace fresh perspectives Datuk Vinod Sekhar President & Group Chief Alexander Joramsa Chief Financial Officer and new approaches to handle your Executive GE HEALTHCARE, SINGAPORE challenges and to create the best solutions. PETRA GROUP, MALAYSIA The workshop is designed to be fun and to Cameron Woods Marketing Director recharge you. You will participate in a range Diana Leng Chief Financial Officer L’OREAL PARIS, SINGAPORE of activities including self-reflection, paired KS DRILLING PTE LTD, SINGAPORE Niels Boudeling Chief Financial Officer Asia conversations and physical exercises and Mark Liversidge Chief Marketer & Vice President RABOBANK, HONG KONG movement. Sylvana invites you to be curious, Asia Pacific listen deeply, share your experiences, ask HILTON WORLDWIDE, SINGAPORE Vincent Liew Global Chief Financial Officer questions and suspend your judgements to AEDAS INTERNATIONAL, HONG KONG get the most from this workshop. Neel Augusthy Chief Financial Officer JOHNSONS & JOHNSONS, SINGAPORE Kenny Thing Patron Member at CMO Asia and Chief Sylvana Caloni Leadership Consultant, Marketing Officer Executive Coach, Facilitator, Author and Bryan Loo Chief Executive Officer MANULIFE, MALAYSIA Founder CHATIME, MALAYSIA Yogesh Mathur Group President & Group CFO SC EXECUTIVE COACHING, UK Pancho Del Mundo Group Chief Financial Officer MOSER BAER INDIA LTD, INDIA From 2011 to 2014, she was President of WIBF. UNIVERSAL ROBINA CORPORATION, PHILIPPINES During her Presidency, Sylvana focused on Kosuke Hamano Chief Marketing Technologist growth strategy, funding, client engagement, Richard Grace Chief Currency & Rates Strategist & MUJI, JAPAN tax, legal, human resource and governance Head of International Economics issues. As the leader she was responsible COMMONWEALTH BANK OF AUSTRALIA, Timothy Shields Chief Executive Officer & President for the motivation and collaboration of the AUSTRALIA Director Executive and Advisory Boards. CIGNA, INDONESIA Nigel Cumberland Executive Coach, Facilitator, Business Author and Co-Founder SILK ROAD PARTNERSHIP, UAE Coming together is a beginning, keeping together is progress and working together ATTEND THIS PREMIER CONFERENCE AND GAIN INSIGHTS INTO is success marcusevans • Keeping abreast with the evolution of roles in the C-Suite to guide your organisation towards profitable growth opportunities • Supercharging as leaders of tomorrow with leadership prowess and in enhancing the level of organisational effectiveness • Empowering the C-Suite to fully optimise their potentials in meeting increasing strategic requirements in the business landscape • Bullet-proofingyour business resilience to adapt and sustain during market uncertainties • Strengthening alliances in the C-Suite to generate top-line growth strategically • Facilitating knowledge-sharing on the most pressing issues C-level executives in the region are facing

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THE PROGRAMME - DAY ONE monday 18th july 2016 0800 Registration and Morning Coffee 0830 Chairman’s Opening Remark Yogesh Mathur, Group President & Group CFO, Moser Baer India Ltd, India 0845 CONTACT INITIATION SESSION (CIS) 0900 Plenary One – Steering the Changing Dynamics of Businesses in the APAC Region’s C-Suites Chari TVT, Chief Financial Officer, Axiata Group, Malaysia In this session, Chari will explore changing industry dynamics and its impacts on the C-Suite’s journey to plot a winning course to growth and prosperity. 0945 Plenary Two – Supercharging Innovation in the C-Suite’s Strategies to Cultivate Value Creation for the Organisation Datuk Vinod Sekhar, President & Group Chief Executive, Petra Group, Malaysia In this session, Datuk Vinod will emphasise the power of innovation in harnessing competitive edge in today’s business climate. 1030 Morning Refreshments 1100 Plenary Three – Responding to the Rising Wave of Government Regulations and Its Impact on the Business and C-Suite Yogesh Mathur, Group President & Group Chief Financial Officer, Moser Baer India Ltd, India In this session, Yogesh will discuss on the C-Suite’s regulatory oversight process to foster stronger regulatory compliance in the organisation. 1145 C-SUITE DIALOGUE Managing Today’s Global Changes and Living Up to Heightened Expectations • Identifying various global trends that impact the role of key stakeholders in the C-Suite - Assessing C-Suite’s confidence about their company’s prospects for revenue growth over the next 12 months - Anticipating the increase in new acquisitions, joint ventures and strategic alliances - How likely will organisations compete in sectors other than their own, over the next 3 years? • Analysing increased expectations from key stakeholders and how best to respond to them • Tackling challenges in supporting the strategic alignment to these global changes taking place Panellists: Datuk Vinod Sekhar, President & Group Chief Executive, Petra Group, Malaysia Diana Leng, Chief Financial Officer,KS Drilling Pte Ltd, Singapore Mark Liversidge, Chief Marketer & Vice President Asia Pacific,Hilton Kenny Thing, Patron Member at CMO Asia and Chief Marketing Officer, Worldwide, Singapore Manulife, Malaysia

1230 Networking Luncheon

STREAM ONE: THE POWER COUPLE: POWER PAIRING STREAM TWO: UNLOCKING THE POWER OF CHIEF MARKETING OF CEOS & CFOS OFFICERS IN THE C-SUITE 1400 Chairperson’s Opening Remarks 1400 Chairperson’s Opening Remarks Yogesh Mathur, Group President & Group CFO, Moser Baer India Ltd, India Kenny Thing, Patron Member at CMO Asia and Chief Marketing Officer, Manulife, Malaysia 1415 EXPERT INSIGHT The C-Suite Agenda: Breaking Through to The Other Side 1415 EXPERT INSIGHT • Comparing challenges CEOs and CFOs experience regionally in Empowering Chief Marketing Officers (CMOs) as Key Assets in comparison with their global peers the C-Suite • Looking ahead at the rise of new business practices and corporate • Discovering how CMOs can transform into data-driven tech-savvy leaders players on a global scale • Becoming a catalyst of change in technological evolutions by increasing • Finding your vantage point to plan for strategies that drives higher the digital savvy of the enterprise efficiency and effectiveness • Devising a winning leadership strategy in equipping heads of department Neel Augusthy, Chief Financial Officer, Johnsons & Johnsons, Singapore with information, tools and guidance for professional development Mark Liversidge, Chief Marketer & Vice President Asia Pacific, Hilton 1500 EXPERT INSIGHT Worldwide, Singapore Staying Ahead of the Game!: Navigating in a Competitive Landscape from the C-Suite 1500 EXPERT INSIGHT • Positioning customers at the heart of organisational growth initiatives Skyrocketing Ahead of the Pact with Technology in The C-Suite • Leveraging on your organisation’s key strengths to create offerings that • Evolution of technology : Driving confidence in transforming into meets customers expectations and demands digital businesses • Committing to more personal involvement with key stakeholders in the • Investing in the right technological platforms to expand your development of customer centric culture marketing portfolio Bryan Loo, Chief Executive Officer,Chatime, Malaysia • Looking at technology as a new wave of opportunities rather than a problem to solve 1545 Afternoon Refreshments Cristian Citu, Director of Global Digital Marketing, DHL, Germany 1600 DEEP DIVE SESSION 1545 Afternoon Refreshments The Power Couple: Mastering the Balancing Act on Threshold of Power with Dynamic Partnership 1600 DEEP DIVE SESSION This session allows the audience to interact and obtain immediate feedback Tomorrow’s Marketing Technology Landscape: What is Next for from their peers on different key concerns in a roundtable setting. With CMOs and CTOs? a facilitator on each table, participants are encouraged to voice opinions, This session allows the audience to interact and obtain immediate feedback exchange ideas and appraise the good, the bad and the ugly. It is essential from their peers on different key concerns in a roundtable setting. With that all are prepared to participate to ensure a smooth discussion flow and a a facilitator on each table, participants are encouraged to voice opinions, fruitful session. exchange ideas and appraise the good, the bad and the ugly. It is essential that all are prepared to participate to ensure a smooth discussion flow and a Delegates will have the opportunity to select from one of the following discussions: fruitful session. Roundtable One Delegates will have the opportunity to select from one of the following discussions: Discussing how CEOs and CFOs can create and add more value to the organisation in today’s business environment Roundtable One Anticipating marketing and technology trends disrupting Roundtable Two businesses and its impact Determining key ingredients to formulate the ideal secret recipe as a successful CEO or CFO Roundtable Two Discovering the DNA of an ideal marketing technologist that can At the end of the discussion the roundtable host will summarise the feedback add value for businesses in the coming years to the rest of the group At the end of the discussion the roundtable host will summarise the feedback 1700 Closing Remarks from the Chair and End of Day One to the rest of the group 1700 Closing Remarks from the Chair and End of Day One

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THE PROGRAMME - DAY TWO tuesday 19th july 2016 0800 Registration and Morning Coffee 0830 Opening Remarks and Rapid Re-Cap Session (RRS) from the Chairperson Pancho Del Mundo, Group Chief Financial Officer,Universal Robina Corporation, Philippines 0845 Plenary One – APAC Currency Awakening: Exploring the Outlook of USD, AUD and other Currencies Richard Grace, Chief Currency & Rates Strategist & Head of International Economics, Commonwealth Bank of Australia, Australia In this session, Richard will provide insights on the impacts of currency fluctuations in our current economy and how it will affect the C-Suite’s decision making process. 0930 Plenary Two – Boosting Profits in 2016 and Beyond with Organic Growth Initiatives Alexander Joramsa, Chief Financial Officer, GE Healthcare, Singapore In this session, Alexander will discuss the in-depth significance in re-investing and growing organically across the APAC markets during economic uncertainty. 1015 Morning Refreshments 1030 PHOTOGRAPHY SESSION In this 15-minutes session, delegates and speakers are encouraged to participate in the photo taking session 1045 Plenary Three – From the C-Suite Table: Driving Costs Down Yet Increasing Value and Productivity for Organisational Expansion Niels Boudeling, Chief Financial Officer Asia, Rabobank, Hong Kong In this session, Niels will share insights on how to devise and leverage on proper strategic planning to heighten financial performance of the organisation 1130 Plenary Four – Face of The Company: Are You Putting Your Best Face Forward? Pancho Del Mundo, Group Chief Financial Officer,Universal Robina Corporation, Philippines In this session, Pancho will challenge you to rethink who should be at the forefront of your organisation to reinforce a stronger corporate brand image and build a trusted C-Suite branding. 1215 Networking Lunch

STREAM ONE: THE POWER COUPLE: POWER PAIRING STREAM TWO: UNLOCKING THE POWER OF CHIEF MARKETING OF CEOS & CFOS OFFICERS IN THE C-SUITE 1345 Chairperson’s Opening Remarks 1345 Chairperson’s Opening Remarks Niels Boudeling, Chief Financial Officer Asia, Rabobank, Hong Kong Kenny Thing, Patron Member at CMO Asia and Chief Marketing Officer, Manulife, Malaysia 1400 EXPERT INSIGHT Managing the C-Suite’s Risk Radar with Concrete Business 1400 EXPERT INSIGHT Resilience Strategies Rise of Chief Marketing Technologists : Creating Synergy • Ascertaining what truly worries Asia Pacific ‘s C-Suite between Marketing Strategy and Technologies • Addressing how they can take concrete measures to be well equipped in • Assessing what is fuelling the growth of CMOs in management teams managing existing and emerging risks • Determining the role and contribution of this new convergence for • Evaluating the readiness of your business continuity plans in the event of the C-Suite a disruption in business operations or markets • Capitalising on opportunities that new technologies can offer to marketing Vincent Liew, Global Chief Financial Officer,Aedas International, Hong Kong Kosuke Hamano, Chief Marketing Technologist, Muji, Japan 1445 EXPERT INSIGHT 1445 Intensifying the Relationship Bond between CMOs and CTOs Amplifying the Significance of CEOs Role in C-Suite Succession • Finding the meeting point where marketing and technology can Planning and Talent Empowerment effectively join forces • Encouraging forward thinking in the preparation of second line • Tapping into each other’s strength to achieve collaborative success leadership in advance • Bridging the gap between marketing and technology function • Being the role model to develop competent and innovative workforce Cameron Woods, Marketing Director, L’Oreal Paris, Singapore • Working together collaboratively among the chiefs in empowering the 1530 Afternoon Refreshments organisation’s human capital asset Timothy Shields, Chief Executive Officer & President Director, Cigna, Indonesia 1530 Afternoon Refreshments

1545 INTERACTIVE MINI THINK-TANK Masters of the Marketplace We live in an era of unprecedented change that is reshaping the relationship between customers and companies, prompting forward-looking CEOs and CFOs to question the very business they are in. To navigate this landscape, they need to develop a flexible vision that allows them to pinpoint their company’s strengths as market changes in front of their eyes. This mini think tank session is a straightforward problem-solving session whereby delegates can brainstorm and analyse potential factors to propose solutions. It identifies underlying assumptions, and even challenges their essential validity. Delegates learn to question the question itself. This will be an in-depth process and goes beyond ‘how’ to ‘why’ and beyond ‘what’ to ‘what if’. Think Tank Table One Partnerships: Easier Said than Done • How are you leveraging partnerships to enhance your organisation’s core capabilities and what types of organisations are you collaborating with? • How are you ensuring that your partnerships are mutually beneficial and aligned in objectives? Think Tank Table Two Growth: Time for a Reboot • What changes are you making to your growth strategy in emerging and frontier economies to take into account key structural and political issues in these countries? • How is your growth strategy in mature markets changing as these nations continue to see economic improvements? Think Tank Table Three Competition: Rethinking The Business that You are In • What do your customers really value, and how does your organisation’s differentiating capabilities deliver that value? • Are you considering how your organisation’s key strengths can be leveraged to solve customer problems in other industries? Think Tank Table Four Diversity: Finding Different Ways of Thinking and Working • How are you getting the visibility that you need to ensure that skills are being deployed effectively in your organisation? • Are you measuring how diversity and inclusiveness contributes to your bottom line and assessing its impact on the capabilities you have or need to develop? Expert Facilitator: Nigel Cumberland, Executive Coach, Facilitator, Business Author and Co-Founder, Silk Road Partnership, UAE 1700 Closing Remarks from the Chair and End of Day Two

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EXCLUSIVE COURSE - DAY THREE th wednesday 20 july 2016 INTERNATIONAL WORKSHOP LEADER STEERING THE COURSE DURING UNCERTAIN TIMES: LEVERAGING Sylvana Caloni, Leadership Consultant, Executive Coach, ON STRENGTHS OF KEY C-SUITE LEADERS Facilitator, Author and Founder, SC Executive Coaching, UK To illuminate your blind spots and unconscious ways of interacting Sylvana Caloni is a Leadership Consultant and Founder of SC with others you must first develop practices of self-awareness, Executive Coaching. She harnesses a powerful combination presence, focus and attention. These practices enable great leaders of perspectives and practices from being a leader of teams and communicators to be passionate about what they want to achieve and organisations; from analysing companies and their and what they care about. They know their values and purpose. leaders as an Investment Analyst and Global Fund Manager, Through conversation effective leaders also get to know the cares and from partnering with executives as an Executive Coach, of their stakeholders, what drives and motivates them, what they Trainer and Facilitator. fear and what distracts them from their shared mission. Having an Sylvana was an Executive Vice President and Global Sector Head appreciation of the diversity of their team members, successful leaders at Bankers Trust Financial Group. Over more than a decade of flex to different working and communication styles. Charting the interviewing C-Suite managers, she gained insights into how course during uncertain times requires C-Suite executives to create they thought and behaved to generate superior company and environments where their employees can utilise their best strengths, investment performance. can coordinate and collaborate to create the desired results. As former President of Women in Banking and Finance (WIBF) Sylvana Caloni will draw on leading edge thinking in the science and art and Founding Chair of the Chapter of Advance, a global of human behaviour. You will also gain insights from your peers. You network of Australian professionals, Sylvana engaged and will stretch beyond your comfort zone to embrace fresh perspectives inspired members and successfully grew these organisations. and new approaches to handle your challenges and to create the best solutions. The workshop is designed to be fun and to recharge you. You Sylvana partners with executives to move beyond their will participate in a range of activities including self-reflection, paired technical expertise and management skills to become conversations and physical exercises and movement. Sylvana invites compelling leaders and strategic thinkers. By assisting her you to be curious, listen deeply, share your experiences, ask questions clients to recognise and become competent with different and suspend your judgements to get the most from this workshop. working and communication styles and cultural diversity they improve team engagement, collaboration and results. Part 1: Multiple Stakeholders: Know Yourself to Connect With and Inspire Others Sylvana is the author of “My win, your loss” or the Zero Sum Faced by the stresses of challenging economic conditions and Game: The Mindset of Financial Markets Executives (IJCO, 2009) demanding customers executives tend to revert to habits and “the way and facilitates workshops such as Beyond the Numbers: the Key we do things around here”. Yet at these times, precisely the opposite Ingredient to Your Success as CFO is the Human Element. is necessary. In this session you will take stock to uncover what gets in the way of your success. What no longer serves you and what attitudes, behaviours and beliefs you can adopt to be more effective. COURSE SCHEDULE Part 2: Language, Listening and Powerful Questioning 0830 Registration and Morning Coffee Organisations are networks of conversations. How often do you 0900 Course Commences assume that your colleagues share your assumptions, standards, 1045 Morning Refreshments experiences and practices? How often do such assumptions lead 1245 Networking Lunch to breakdowns in communication, waste and the loss of value? By 1400 Course Commences improving your listening and questioning skills you will become more 1545 Afternoon Refreshments skilful in getting to the heart of what matters. 1700 End of Course

Part 3: Turn your Emotion from a Saboteur into an Ally In the corporate world, we tend to dismiss emotions as getting in the way of rational decisions. Yet as human beings, we are continuously BUSINESS DEVELOPMENT OPPORTUNITIES triggered by emotions. Learn to recognise and gain valuable Does your company have services, solutions or technologies that clues about how to engage with your emotions and those of your the conference delegates would benefit from knowing about? colleagues. As a leader, it is up to you to set the mood and tone to If so, you can find out more about the exhibiting, networking inspire possibility and new solutions. and branding opportunities available by contacting: Part 4: It Is Not “One Size Fits All”: Flexibility is the Key! Sharon Chew, Media & PR Coordinator, marcus evans Malaysia. Do you pay much attention to your body or simply consider it the Tel: +603 2723 6757, E-Mail: [email protected] frame that carries your head around? How you move and shape your body is a major determinant of how you engage with others. Learning to be grounded and choosing the most appropriate way to respond to the situation will extend your repertoire of powerful moves.

REGISTERNOW Tel.: +603 2723 6757 Fax: + 603 2723 6699 Email: [email protected]

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MORE ABOUT THE EVENT

WHY YOU CANNOT MISS THIS EVENT CUSTOMISE YOUR OWN AGENDA WITH A CHOICE OF You have climbed mountains, now are you ready to do it again? THE FOLLOWING STREAMS FOR THE FIRST TWO DAYS Bouncing and emerging back from the global financial recession, Stream 1 key leaders on the C-Suite are entrusted to be in the driver seat to The Power Couple: Power Pairing of CEOs and CFOs manoeuvre their team of people on a journey to excellence and race The economic dynamism of past few years has seen the emergence towards the future successfully. Risks and obstacles may abound for of true champions. However, the time has come for CEOs and CFOs the C-Suite but the future belong to those who keep striving towards to accelerate their expansion and to adopt more efficient business the finishing line on the racetrack. structures with the increase of international competition across the The core foundations for organisation success are the chiefs who continent. There are many ways to move forward but only one way inject ideas in steering the wheel towards growth, sustainability to standstill. Progression is vital for enduring success and the future and profitability. In the contemporary era of economic power and belongs to those who keep striving towards the next horizon. The thriving international commerce, the changing business market and future is partly influenced by the past but more importantly, it is trends have kept the C-Suite on their toes in strategising their next shaped by your actions of today. This stream will explore on topics move to take the business to the next level. 2016 dawns the age of that will gear CEOs and CFOs to master progression and evolve from innovation and sparks the dire need for each C-Suite function to one success to another. Successful CEOs recognise the importance proactively generate a wave of modernisation that sweeps across of having a clear vision to drive businesses, one that is based on core the organisation. competencies, values and purpose. Having a solid vision will enable Empower yourself with in-depth expertise from our upcoming 3-day you to execute with clarity and resolve. The dreams of tomorrow streamed conference “Chief Series: Leading at the Frontier” beckon, and the world holds abundant opportunities for those who which will equip you with integral insights through two key streams keep moving forward! on ‘The Power Couple: Power Pairing of CEOs and CFOs’ and ‘Unlocking the Power of CMOs in the C-Suite’ with customised deep Stream 2 dive sessions. We will kick-start with our sunrise plenary sessions that Unlocking the Power of Chief Marketing Officers in the C-Suite focus on ‘Forging Partnerships in Advancing Growth’. Do not miss Today’s marketing world is overwhelmed with big data metrics our interactive C-Suite Dialogue session that discusses on ‘Managing and automation technologies, driving the need for the C-Suite to Today’s Global Changes and Living Up to Heightened Expectations’. understand how to marry marketing strategy with technological We will be zooming into ‘Masters of the Marketplace’ through our innovation. Most existing C-suite members are wholly unprepared mini think tank session that explores issues on growth, partnership, to handle this impending digital disruption. As industry pundits diversity and competition. Do not miss our brain-based technique suggest, the marketing function is the future of the C-Suite post-conference workshop that focuses on empowering the C-Suite. landscape. It has been projected that in the coming year, there We look forward to welcoming you in what promises to be the is a greater need for chiefs of marketing and technology to be highlight of your 2016 calendar! aligned in their support structure to both CEOs and CFOs. This stream encompasses looking at how the establishment of this role convergence can create synergy between marketing strategy and technologies. Every C-Suite has its key to success, are you ready to WHO SHOULD ATTEND find yours? • Presidents • Chief Executive Officers • Chief Financial Officers marcus evans would like to thank all the world-leading • Chief Marketing Officers visionaries, solution providers, associations, operators, end-users • Chief Operation Officers and delegates who have contributed to and supported the • Chief Information/Technology Officers marcus evans Chief Series: Leading at the Frontier Large • Managing Directors Scale Event. We would particularly like to mention our speakers for • Senior Vice Presidents their help in the research behind the event and also our sponsors • Vice Presidents for their continued support and commitment. • General Managers On behalf of marcus evans we hope you have a rewarding, • Executive Directors enjoyable and productive time. We personally look forward to meeting you all and working with you at our future Large Scale From across all industries, including both public and Events planned in 2016. See you in July! private sectors

REGISTERNOW Tel.: +603 2723 6757 Fax: + 603 2723 6699 Email: [email protected]

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