) ROCK RADIO FUTUREROCK

KEZE — Spokane — Mike Jones “The times they are a-changing.” Bob Dylan said that. "The times they are

H. LEWIS & THE NEWS — Power Of confusing." I said that. It was certainly evident at a brain storming session I recently Love attended. My friend Al invited me to join him and four of his business associates

STING — Fortress Around Your Heart who were starting a new trade publication. I arrived in time to witness a heated SCORPIONS — Big City Nights/Rock discussion about what they should call the album rock radio format. You Like A Hurricane “We’ve all agreed that album oriented rock stations have changed so much in REM — Can’t Get There From Here the last year that we can’t call them AOR anymore,” said my friend Al. “We have HELIX — Deep Cuts The Knife to come up with a new name for the format.” J. PARR — St. Elmo’s Fire (Man In “That’s right,” replied the short guy in the blue sweater, “I never liked the word Motion) ’oriented.’ Let’s just call it album radio.” "WEIRD AL" YANKOVIC — Like A “No,” interrupted a rather intellectual looking gentleman with coke-bottle Surgeon eyeglasses, “other formats like jazz and urban play album tracks, too. AOR stations have eliminated the heavy metal barrage and softened up. Let’s call it ‘Rock and KBPI — Denver — Lyn Wells Roll Radio With The Rock!” H. LEWIS & THE NEWS — Power Of “That makes it ‘Roll radio.” What the hell does ‘Roll radio mean?’ shouted the Love portly man with the red face, “I say we christen it 'Power Ballad Radio’ because P. BENATAR — Invincible all the big rock stars are making those kind of records.” J. BECK AND R. STEWART — People “We can’t,” yelled Al. “That would leave out great tracks like ‘Born in the USA.’ Get Ready Have you noticed how much Springsteen AOR radio is playing? Maybe it should T. PETTY AND THE HEARTBREAK- be called ‘Boss Radio.’” ERS — Make It Better (Forget About “You big jerk,” howled red face, “That was used by Top 40 in the ’60s, when Me) Bruce was still a kid in Jersey. We need a name that includes all the hit artists. J. PARR — St. Elmo’s Fire (Man In How about ‘Superstar Stations?”’ Motion “No way, lame brain,” said the man with the coke-bottle lenses. “That one’s STRONG ADDS HOOTERS — All You Zombies ” used by one of the consultants. Let’s call it’ Music of the Rich and Famous.’ "WEIRD AL" YANKOVIC — Like A “That’s too elitest,” yelled Mr. Blue sweater. “The average listener won’t be able Surgeon ” P. Benatar — Invincible to indentify with it. How about ‘Music of the Poor and Unknown?’ — Akron — Rick Singer “You can't serious,” clipboard, “That’s negative. J. Parr — St. Elmo’s Fire (Man In WOOS be mocked the woman with the so Motion) H. LEWIS & THE NEWS — Power Of AOR has been playing so many English artists like Sting, Robert Plant, Supertramp, Scorpions — Big City Nights Love Tears For Fears, Eurythmics, Jeff Beck, Eric Clapton and Phil Collins. I think we Sting — Fortress Around Your Heart NIGHT RANGER — 7 Wishes should call it AR, for Anglo Rock.” P. BENATAR — Invincible “No good. A lot of people associate English music with all of that thumpa-thumpa

STING — Love Is The Seventh Wave dancesynthesizer music. Let’s call it ‘Anglo Oriented Non-Dance-Rock.’” E. CLAPTON — Something “But some of that music that gets played is quite danceable. How about this, STATION ADDS Happening Anglo Including Dance Stuff?”

BON JOVI — In And Out Of Love “That spells AIDS, and that’s a no-no. I think we have to name it after the lifestyle — Syracuse — WAQX Amy Dahlman C. SIMON — Tired Of Being Blonde of the target audience. How about calling it ‘Yuppie Radio?’ Then we could call STING — Shadows In The Rain the records that make the greatest progress 'Yupward Movers.” KSHE — St. Louis — Al Hofer H. LEWIS & THE NEWS — Power Of “Nyet, the term ‘Yuppie’ has bad connotations. How about Upper Demo Rock?” Love H. LEWIS & THE NEWS — Power Of “That’s and it will be pronounced ‘udder.’ It sounds more like a cow than Love UDR "WEIRD AL" YANKOVIC — Like A a format. I like the idea of lifestyle, how about ‘Music of Your Life?”’ P. BENATAR — Invincible Surgeon “Where have you been, dumbo?” shrieked redface and coke-bottle together. “That STING — If You Love Somebody Set P. BENATAR — Invincible one’s been used for that syndicated big band stuff.” Them Free HELIX — Deep Cuts The Knife “Oh, I got it,” hollered Ms. clipboard, “Rock That Won’t Irritate Upper Demos.” "WEIRD AL" YANKOVIC — Like A A. FRANKLIN — Freeway Of Love “Forget it, we need to have something pointing that Surgeon out AOR stations are playing L. REED — Hot Hips all the great tunes the baby boomers grew up with in the '60s. How about naming SCORPIONS — various cuts Girls Y&T — Summertime it 'Music You Loved Before You Sold Out.’ or MYLBYSO for short?” R. BALLARD — Fire Burns WAPL — Appleton, Wl — Mark “That’s too derogatory. How about ‘Music You Loved Before Your First BMW.”’ HOOTERS — And We Danced Coulter “Hey that’s great, but it’s too long. How about naming it simply BMW? I like Like SCORPIONS — No One You REM — Can't Get There From Here it; it has a successful ring to it.” EURYTHMICS — Ball & Chain WYSP — Philadelphia — Mark DiDia “That’s a car not a format, stupid.” TALKING HEADS — Road To BON JOVI — Silent Night “Well, it could stand for Background Music Weavers.” Nowhere HOOTERS — Where Do The Children “I can’t stand this idiotic discussion any longer," bellowed Al at the top of his P. BENATAR — Invincible Go voice. "The next thing you know someone will suggest calling it 'Protest Music H. LEWIS & THE NEWS — Power Of H. LEWIS & THE NEWS — Power Of You Loved Before You Turned Republican.’ I think that we have to deal with the Love Love fact that AOR stations are relying more heavily on classic album tracks." ‘69 B. ADAMS — Summer Of “I got it!” The woman stood up, knocking the clipboard to the floor. “It should J. PARR — St. Elmo’s Fire (Man In In The Rain Motion) STING — Shadows be called Album Oldies Rock or AOR for short." A silence fell over the room and everyone looked at each other. Then they jumped BEACH BOYS — Maybe I Don’t Know KSRR — Houston — Michael Stevens at once and shouted in unison. “That’s it. call TAXXI — Still In Love H. LEWIS & THE NEWS — Power Of up We’ll them AOR!” SCORPIONS — Big City Nights Love I couldn’t keep silent any longer. “I can't believe,” I began, “that you just went through all of this whoop-de-doo just to change the name of AOR radio to AOR J. PARR — St. Elmo’s Fire (Man In WHEB — Portsmouth, NH — Chris Motion) radio.” I left the room shaking my head. Garrett I fondly remember the good old days when you could say “AM Radio” and P. BENATAR — Invincible H. LEWIS & THE NEWS — Power Of everyone knew it meant fast-talking jocks playing bubblegum music and selling Love T. PETTY AND THE HEARTBREAK- pimple cream. And when you said “FM Radio” you knew it was a laid-back long It Better (Forget About THE FIRM — Someone To Love ERS — Make Me) hair saying “oh, wow” before playing a side of live Grateful Dead. These days, P. BENATAR — Invincible the times they are confusing. EURYTHMICS — Ball & Chain WKLC — Charleston, WV — R. G. Bob Shulman TAXXI — Still In Love Jones THE TEXTONES — Midnight Mission U2 — 3 Sunrises TALKING HEADS — And She Was H. LEWIS & THE NEWS — Power Of AIR CHECK SCORPIONS — Big City Nights Love Station: KICT A. FRANKLIN — Freeway Of Love TALKING HEADS — Road To KATRINA AND THE WAVES — Red Nowhere Market: Wichita Wine And Whiskey P. BENATAR — Invincible OM: Bill Bruun

KICT is a 100,000-watt station serving the 300,000-plus residents of the Wichita market. Wichita is considered the air capitol of the world because of the aircraft ROCK PROGRAMMER’S PICK manufacturing done by Boeing, Cessna, Beach and others. T-95 has been a rock station since 1979 and has consistantly been ranked in the top three, 12+. MD Station Market “It’s a very competitive market with strong country and hit radio competition,” said operation manager Bill Bruun. We are very promotion oriented. We’re pretty Amy Grosser WNEW New York much a traditional 18-34 targeted station. There is a high concentration of CHRs here, with five stations playing basically the same music. We stay away from dance Song: “Exception Of Love” oriented music or records from overly trendy artists like Prince and Cyndi Lauper. roll fairly wide-open oldies library Artist: The Truth We look for mainstream rock and and have a where you’ll hear ‘White Bird’ and a variety of classic tracks. What makes us unique Label: I.R.S. is not so much what you hear; it's what you don’t hear.” The station has a locally produced oldies show called “Deja Vu,” a successful Comment: religious rock show, “Sonlight," on Sunday mornings and a program called “T- "The Truth gives us cool music for the summer time. "Exception Of Love” combines 95 Night Train," on Sunday nights. The show focuses on a different theme each " Motown and jazz elements to create a memorable pop tune. week and showcases anything from rock to blues to jazz fusion.

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