Media Kit 2012 i

WHY TARGET GAY & LESBIAN CONSUMERS?

$17 Billion usTralian ToTal disposable income of a gay males and lesbians

Well, they are richer.

SOCIO-ECONOMIC MAN LEADING LADIES

Money to spend Money to spend of gay Australian males in couples of Australian lesbians in couples are are in the highest income group in the highest income group (compared to only 23% of heterosexual males).* (compared to only 7% of heterosexual women).*

Highly qualified Highly qualified Gay men (in couples) are twice as Lesbians (in couples) are two and a likely to be degree-qualified as their half times more likely to be degree- heterosexual counterparts.* qualified than their heterosexual counterparts.*

Professional careers Professional careers Coupled Australian gay men are professionals: Coupled lesbians are twice as likely to only 10% work in blue collar jobs (compared be employed in professional careers as to 30% of their heterosexual counterparts).* heterosexual women.*

*Australian Bureau of Statistics, 2001 Census. *Australian Bureau of Statistics, 2001 Census.

2 Lesbians are driving the nesting movement in the LGBT community. These strong family units and stable households are dramatically more consumer driven than WHY TARGET GAY & LESBIAN CONSUMERS? ever before.

DEEP POCKETS ToP 5 Purchases among gay men and lesbians in the past 12 months:^ EXPERIMENTAL CUSTOMERS 1. Smart phones 2. Major holidays 4. HDTVs Leading the pack 3. Furniture 5. Laptops Gay and lesbian consumers are known as trend setters and ground breakers. WHERE THE MONEY GOES

Word of food & Wine TraVel mouth is big of gay men gay and lesbian travellers Word spreads dine out are 1.4 times more likely fast in the gay 80%regularly every month.+ tox book 1.4 travel through an agent# community - make sure you’re part of the conversation. of gay men and lesbians drink 40% + Repeat wine at home weekly. size2.1 of ’s Billion gay and lesbian customers ~ Once they choose socialise and leisure travel market. your brand, they’re drink at bars 69% + loyal, particularly with local and restaurants weekly. Gay and lesbian travellers spend entertainment and shopping. more per night than any other niche segment.# TecHnology EXTRA CASH IN Most likely to book overseas travel, of gay almost 25% intend to travel overseas in # THE HOUSEHOLD men plan the next year. 22%to purchase a smart phone in the next year.^ travel interstate.#

Gay men and lesbians 40% of homosexual 57% couples are more than twice as have both partners in the likelyx2 as the general population of gay of household working full-time.° to own a tablet computer 39% men 32% lesbians including Apple iPads.~ are planning a major holiday in the next year.# compared To moToring 48% of gay men plan to buy of heterosexual couples.° Brands & dealers 18% a car in the next year.^ Legendary gay-specific advertising campaigns: Big Spending SINKS Single Income, No Kids. of lesbians plan to buy a car in the next year.^ Wealthy DINKS 16% Double Income, No Kids.

° GLAAD 2000 / US Census data, high + CMI LGBT Community Survey, 2010. ^ CMI LGBT Community Survey, 8/2011. ~ Roy Morgan Single Source, 6/2011, # 12/08. concordance to Australian demographic.

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THE VOICE OF QUEENSLAND’S GAY & LESBIAN COMMUNITY

PUBLICATION DESCRIPTION Now in its 21st year, (QP) has established itself as the voice of Queensland’s gay and lesbian community – a community only legally recognised a month prior to the title’s launch in December 1990. With a PRIDE READER PROFILE circulation of 15,740, we take you to the biggest audience of gay and lesbian Queenslanders, who come back month after month for a mix of features, news, community information, entertainment, and lifestyle. IDENTITY 80% gay male 17% lesbian WHAT’S UNIQUE AbOUT US? 3% bi/trans/queer Proudly the state’s longest-serving gay and lesbian community magazine, QP has amassed a rich history of progressive and timely stories that have spoken to an inter-generational cohort of intelligent and discerning readers. Complemented with an uncluttered yet visually sumptuous design, QP educates and engages a sophisticated, passionate reader that demands economic both quality and depth of coverage, and gets it! AB quintile Professional Top 20% income group SNAPSHOT Queensland Pride’s actual circulation is 15,740. In 2011, we reviewed the distribution model for all our local publications, and with a total print run of 18,000, we now target a higher number of SE Queensland outlets with the age highest reader collection rates. 30% between 20 - 30 35% between 31 - 40 23% between 41 - 55 READERS GEOGRAPHY CIRCULATION FREQUENCY ESTABLISHED

LGBTQ* SE QLD 15,740^ Monthly 1990

* Lesbian, gay, bisexual, transgender, queer. ^ Independent Publisher’s Statement, February 2012. STATUS Influential trendsetters Taste-makers Adventurous shoppers QLD PRIDE READERS are: Fabulously fashion-forward. Design, art and culture crazy. Greedy for gadgets. COMMUNITY Hopelessly house proud. Very community-oriented and Terrifically well-travelled connected to LGBT causes.

4 Inside: Inside: Politics Inside: Insight LGBTI issues Civil unions: The Insight in the QLD debate rages on Gay marriage: state election Where to now? Entertainment Community Entertainment The Briefs boys Brisbane LGBTI Inside: identities to are back in town Boy George hits Australia for NYE watch in 2012 Music Culture Emma Dean and Zen Zen Zo Entertainment reinvent Cabaret Up close and personal with 2011: The year La Boite’s Community Dolly Parton that re-shaped QLD stirring take on heats As You Like It up Far North Queensland Politics Inside: Same-sex marriage and The mental health gets political Community HARRISON Freedom 2b[e] comes to WORLD Brisbane DocTor’s RUPAUL ON DRAG, FAME, LGBTI Theatre HARbOuR Friends oF Leather AIDS DAY EQUALITY & AUSTRALIA Animal Farm gets a makeover Wife Don’t takeTHE NEW WORK BY Don’t take International PHOTOGRAPHER Advocacy, Peer Support dorothy Gay in Ghana: more trouble The film ThaT has 2011 ClassiAdvocacy,C Oz returns Peer Support tO BrisBane Corium hits BrisBane in Africa everyboDy Talking RUSSELL FLEMING

Official Media partner: Health Promotion, HIV information Health Promotion, HIV information OUT risks risks NOW

ON with special guests davestewart [eurythmics] FRI 13 - SUN 22 APRIL SALE NOW! and brian mcfadden BQFF.COM.AU ticketmaster.com.au 136100

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AbOUT GAY QUEENSLAND HOW MANY GAY AND Brisbane is known for its sunny weather, laid-back LESBIAN CUSTOMERS lifestyle and friendly locals. Gay and lesbian Brisbane ARE IN YOUR AREA? enjoys a close-knit community, a strong creative and cultural scene, and a variety of long-standing inner-city Potential customers Potential customers venues that cater to a wide group of tastes. in your extended in metropolitan catchment area. Brisbane. Some of the highlights of the Brisbane gay year are: QLD’s gay and lesbian Brisbane’s gay and lesbian population is approximately community is approximately • The Annual * * • Big Gay Day Street Party 360,000 161,000 • The Brisbane Queer Film Festival • NEX: The Northern Exposure Bears Festival

Plus plenty of events and a varied entertainment and cultural selection throughout the inner city.

COMMUNITY LINKS

Queensland Pride is distributed throughout Brisbane’s local government areas with the highest gay and lesbian populations, as well as parts of the Gold Coast.

With close links to council, we frequently run columns focussing on LGBTQ issues for local residents, with some councils supporting us with distribution outlets and a strong point of connection with the community.

Joyner Clear Mount Warner BRISBANESamson Mountain DISTRIBUTIOBray Park N Cashmere Bracken Sandgate * Closeburn Brendale Ridge ABS, Regional Population Report, 2010, w/ common estimate of 8% of total pop as G&L. Nudgee Yugar Eatons Hill Draper Beach Bridgeman Carseldine Samford Bunya Downs Geebung Nudgee Valley Highvale Port Of Camp Chermside Banyo Brisbane Mountain Wights Ferny Hills Everton Chandler Brisbane CIRCULATION Mountain Park Airport Keperra Stafford Kedron Clayfield Brisbane Wynnum Forest Park The Gap Fortitude Hemmant Valley Wynnum 15,740 * New Farm Murarrie Westest Upper Milton Monthly circulation Morningside Brookfield Brisbane Manly West Toowong Camp Hill Tingalapa Wellington Carina Thornesdie Point Indooroopilly Woolloongabba Wakerley Capalaba Greenslopes Carindale Chandler Kenenmore West Pullenvale Cleveland Jindalee Moorooka Capalaba Alexandra Karana Anstead Hills Downs Wishart 53,516 Seventeen Salisbury * Mile Rocks Thomlands Monthly Readership Karalee Bellbowrie Archerfield Coopers Sheldon Sumner Planis Runcorn Inala * Collingwood Sunnybank Underwood Independent Publisher’s Statement, February 2012. East Ipswich Park Hills Forest Lake Calamvale Springwood Logan Raceview Camira Mount Parkinson Centre Daisy Hill Cotton Redbank 5 Plains Springfield Brown Shailer Park Lakes Meadowbank Brookwater Hillcrest Plains Cornubia Loganholme Springfield Boronia i

INFLUENCING GAY & LESBIAN CONSUMERS

Because the gay community so rarely sees itself reflected in advertising, those (customised) ads can get a disproportionately positive response if done properly. Of course, an ad portraying the group it targets will usually do better than one that does not. GLAAD / The Commercial Closet.

INFLUENCE BY CONNECTING WHY DO COMPANIES CREATE TO THE GAY GAY-THEMED PRINT ADvERTISING? AND LESBIAN “Because even today there is so little COMMUNITY imagery of gay men and women in ads that it stands out dramatically.” GLAAD / The Commercial Closet. 73% Be seen as a are more likely regular engaged participant to buy a product in the community advertised [in the gay media].^

CusTomised ads Use local gay presenting images media as a vehicle to and themes consistent promote your local image with the gay demographic. as well as your inclusion policy

of 47%LGBT consumers are more likely to are more likely to buy pay attention to Take the gay and based on a company’s ads [in gay media].^ lesbian community seriously diversity policy.^ 80% with a convincing long- term presence

# TOP 6 1. Employment policies/equality 80% INFLUENCES 2. Support LGBT organisations actively choose 3. Support LGBT political causes Stake a claim as the brands with a ON category leader in your local * 4. LGBT-inclusive mainstream media pro-gay stance. community; be PURCHASE 5. Inclusion in LGBT events a destination for gay [on the gay Logo TV network]. and lesbian buyers ^ Harris Partnership Survey, 2002. DECISIONS 6. Advertising in LGBT publications. * Stormbreak Research, 2000. # CMI LGBT Community Survey, 8/2011. [on gay Logo TV network] ^ Harris Partnership, 2002.

6 INFLUENCING GAY & LESBIAN CONSUMERS

CONvINCING CREATIvE

Companies big and small, far and wide, use compelling gay-themed creative advertisements for maximum response.

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® ® ® ® Tas – David Johnston & Assoc p: 03 6234 9999; WA – Strategic Wine p: 08 6140 1200 *Advantix - Do Not Use On Cats. ‡Lice in dogs, ^Hookworm, whipworm and roundworm, †Lungworm in cats. ©Copyright Bayer Australia Ltd. 2011. Advantage , Advantix , Advocate are registered trademarks and The Advantage Family™ is a trademark of Bayer AG 2 5 Call now on 1300 225 343 Leverkusen, Germany. Bayer Australia Ltd (ABN 22 000 138 714) 875 Pacific Highway, Pymble NSW 2073. Customer Information Line – TOLL FREE 1800 678 368 from anywhere in Australia 9.00am to 4.00pm EST Monday to Friday.BAY2090SXFP. 09/11. GHG. Cnr Main & Johnston Rds, McLaren Vale SA 5171 5 p: 08 8323 8830 e: [email protected] w: www.leconfieldwines.com 773 ANN STREET, FORTITUDE VALLEY 0 www.australlandrover.com.au

IKEA co-worker Craig (aka ‘SUMME R CLEARANCE’) wears a range o f IKEA fabrics and home accessories.

ms B.V. 2008

© Inter IKEA Syste Wishing everyone a happy Mardi Gras. MARKETING MIX www.IKEA.com.au

Use gay-specific media at a high frequency and low cost to convert the largest number of buyers. Your advertising budget goes much further with us, and combined with our online products, we connect you more easily with an integrated audience.

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ADVERTISING OPTIONS WITH QUEENSLAND PRIDE

SECTION IMPACT SPONSOR MAGAZINE

ownership of sections and editorial features in Queensland Pride. 1 REGULAR SECTIONS Placement of customised display ads, and integration of logos, into the opening spread of lifestyle features and editorial sections in QP is a high & FEATURES impact way to gain ownership of your category. Journeys (travel) Drive (motoring) Section impact sponsorship places your logo at the top of the feature Wired (technology) opening page, with opening strip ads, followed by a combination of either half page spreads, half or quarter pages, or a full page on the first Money (personal finance) right hand page of the section or feature. Property (real estate) Culture (arts, culture, design)

NEWS Learn (education and courses) Entertainment ENTERTAINMENT The designer largely credited with putting Ron Muncaster and, inset, his iconic the glam into Sydney’s iconic Mardi creation ‘Lucille Balls’. Photos: Courtesy TV WILL LOWES REVIEW Gras Parade will be the special guest at a National Museum of Australia forum at Customs House Library looking MUSIC GARRETT BITHELL DREAMS AND back at some of the event’s over-the-top through hardware shops and scrap- Style (fashion) creations and colourful stories from the metal places. I see something that I SCHEMES past three decades. think I can use and it evolves from The third series of Mad Men – set Legendary costume-maker Ron that,” Muncaster said. in a major advertising agency in Muncaster will share creative tips as well One of Muncaster’s most famous early 1960s New York – begins ‘GIVE ME ALL YOUR LUVIN’’ as anecdotes when he fronts the Frock costumes, ‘Lucille Balls’, features on SBS1 with a double-episode Madonna (feat MIA Me: Mardi Gras Parade Costumes talk on a gravity-defying skirt made from at 9.15pm on Saturday, February and Nicki Minaj) Wednesday, February 22. fibreglass rods and Styrofoam balls, 18. Our mysterious anti-hero, Universal Joining Muncaster on the night teamed with a fishnet singlet, collar, Don (the eminently acceptable Rating  will be Drew Lambert, winner of Best armbands, platform shoes and an Costume Design for the 2011 Sydney enormous headdress. John Hamm) accidentally sees First of all, I am so sick of the Madonna/Lady Gaga debate. The Wellbeing (health, beauty) Mardi Gras, award-winning artist and Frock Me: Mardi Gras Parade Costumes fellow ad-man Salvatore in a comparisons are pointless and crude – they are both totally different man-to-man situation during a float designer Philippa Playford, as well is one of many new Library Up artists and there is room on the pop landscape for both of them.The as photographer C. Moore Hardy. Late: Saucy Sydney business trip to Baltimore. And only thing they have in common is that they have BOTH borrowed they ain’t watching TV! Back Muncaster, now 76, was watching the events at Customs from,or found inspiration in, different artists throughout their career – parade with a group of friends in 1980 House Library at Sterling Cooper, the firings nothing exists in a vacuum. So those who lambast Gaga for‘copying continue, with a brilliant exit when a tray-truck carrying drag queens throughout February the queen of originality’ need to revisit their history books, because stage-right by one employee. travelled by. and March, which that’snot who Madonna is. They’re both quite post-modern. Anyway, The quality of Mad Men has The group decided they could put also includes readings, I digress. Madonna’s latest single, off her upcoming new release not slipped, and the appalling on a more colourful show and by the performances, story- attitudes towards women – MDMA, is a smart piece of pop with a nice hook. But it’s just so safe following year had made their debut telling and panel Out (events, entertainment) and children – that permeated and tame! The video clip – and Super Bowl performance! – while in a number of bright and creative discussions. western society at the time visually spectacular in parts, feature a Madonna who seems oddly costumes, which since then have become continue to be forcefully brought unsureof herself. The ballsy revolutionary who effortlessly stole every a hallmark of the annual parade. Frock Me: Mardi Gras home. Mad Men has won over 50 moment on screen or stage has all but disappeared. In her place is Muncaster, whose costumes are held Parade Costumes is on international awards, including an ageing princess clumsily wielding a pair of pom-poms. I love you in the collections of the Powerhouse DRESS IT UP Wednesday, February 22, Museum in Sydney and the National 8pm-9pm, at Customs a clutch of Emmys and Golden Madonna, but you’ve never been pedestrian so don’t start now. Ahead of the Mardi Gras Parade, Globes. Proof that American Museum of Australia in Canberra, House Library. Free entry television can be good – if it encouraged young designers to unleash get tips on costumes and frocks but bookings essential. wants to. There are at least two their creativity at this year’s parade, from legendary costume maker Phone (02) 9242 8555 or go to www.coslibrary. more series after this one to be saying that participants could never and design icon, Ron Muncaster. Adult have enough feathers and sequin. eventbrite.com. shown in Oz. Serkan Ozturk reports. BORN TO DIE “I get ideas from materials, walking Lana Del Rey Universal WHAT'S ON WILL LOWES Rating  Born To Die is the highly-anticipated sophomore release from WEDNESDAY FEB 15 THURSDAY FEB 16 (1969) airs on ABC2 at 8.30pm. Lana Del Rey – aka American singer-songwriter Elizabeth Eddy decides to showcase a A stabbing victim seeks help A naive male prostitute and his Grant – following her 2010 debut, Lana Del Ray A.K.A. Lizzy once-famous French singer at at King’s Hospital in London. sickly friend struggle to survive Grant, which went by almost totally unnoticed before it was the Albert Hall, but alas, she Then two other young men on New York’s streets. Eat (dining, food and drink) can no longer sing. Absolutely stabbed in the same incident withdrawn from iTunes. Grant has been described by The Fabulous, ABC1 at 8pm. A new arrive. 24 Hours in Emergency, SUNDAY FEB 19 Guardian as a self-styled gangsta Nancy Sinatra, and while it’s series of Sherlock beings on Ch SBS at 9.35pm. Cocaine Cowboys, ABC2 at certainly an oddly lofty comparison, it’s not totally unfounded. 9 at 8.30pm. Holmes is charged 8.30pm, traces the murderous Grant’s voice is defined by breathy head notes and a flat, almost with retrieving compromising SATURDAY FEB 18 crime wave that hit Miami in droning, yet oddly hypnotic, chest register. The recurring photographs taken by a At 7.30pm on Ch10, the Florida as Colombian drug imports themes are resolutely love, sex, drugs and money, musically dominatrix, Irene Adler. He soon Channel 4 doco, The Sinking left the city in near anarchy. translated with hooky melodies, trip-hop beats, lots of strings, discovers she is his intellectual of the Concordia, tells how the slinky production and 1950s touches. I can’t help feeling equal. The insanity of American enormous cruise ship hit a TUESDAY FEB 21 however that Grant doesn’t have the character to pull all this politics and the mass ignorance sandbar off an Italian island, Kangaroo Mob, ABC1 at off. Notwithstanding my thoughts on the foul, sexist scrutiny Shop (retail centres) of voters are amply demonstrated leaving more than a dozen 8.30pm, reports on the growing Grant has been subjected to, with people questioning her in Tea Party America, ABC2 at people dead. 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As a regular advertiser among gay media within Queensland we look for results when deciding on the best way to reach our target audience. From experience, Queensland Pride not only has delivered in reaching our targets but has also Queensland provided ongoing support when needed by offering highly effective alternatives to PRide standard print advertising. To top it all off, QP is a delight to deal with and 100% quality of service every time. WHaT clienTs say

Michael Pappalardo, Community Development Officer, Queensland Positive People. Opera Queensland has been advertising its mainstage season in Queensland Pride ADS THAT for over 10 years. During ADS this time, we have received ACTUALLY tremendous editorial support from the publication, which WORK has featured interviews on many of our singers Reader ZERO and creative artists. The 12%exposure to WASTAGE advertising and editorial magazine ad campaigns team at QP are wonderful to increase a product’s sales deal with – friendly, efficient 1. Local people seek out local providers for products and services revenue by 12% from 10% – QP works almost like a resource or buyers’ guide for gay and and always looking at (non-exposed) to 22% lesbian Queenslanders, which compels them into action. different ways to promote our + (exposed). product. We would absolutely 2.QP is more than a news source. The issues the magazine recommend the organisation canvasses are deeply important and personal to our readers, to other companies. which means they are highly attentive and emotionally engaged, resulting in strong connections to your product. : Magazines Yvonne Whittington 45%38%: Television QP is carefully crafted to appeal to the interests of our south-east Marketing Manager 17%: Internet 3. Opera Queensland Queensland readership – capture them with a message relevant Ads in magazines have a to their interests and lifestyle. higher incremental effect I have been VERY happy on encouraging a direct 4. Advertising in QP can be targeted by content section and editorial with all the dealings I have purchase by the reader.^ environment. had with the Evolution team and I am very grateful for the editorial opportunities of readers in Queensland Pride. I will took action BRAND ENGAGEMENT certainly be recommending 56%on magazine ads or had the magazine to other people. a more favorable opinion of the advertiser because Magazine QP offers trust Marilyn Manning of the ads placed in advertising and credibility, and Owner / Director magazines.* works conveys authority, Indian Discovery Tours because the knowledge and experience is immersive. We experience in topics that matter We’ve had a really great specifically to our readers. swim in magazines, but we experience with Queensland merely surf the internet. Pride magazine so far, and took action based we are really happy with 68% our advertising. Pride is a on editorial content in Readers set QP’s high magazines.* great vehicle to convey our time aside, quality, glossy messages to the LGBTI sit back and have paper community. Our account an enjoyable and vibrant colour experience when reading QP. mix make a strong impression manager is great! +UK PPA 2008 It is their monthly catch up and and convey a dynamic feel ^ Chenae Carey Dynamic Logic / Millward Brown 2007 reward – a focused quiet time to to your advertising. Use the *VISTA Print Effectiveness, 2008 Corporate Relations Manager absorb your message. medium to energise your brand. Albion Chrysler Jeep Dodge

10 ADVERTISING DATA

DEADLINES Issue Publication Booking Material Issue Publication Booking Material Number Date Deadline Deadline Number Date Deadline Deadline 295 19-Apr-12 09-Apr-12 11-Apr-12 300 20-Sep-12 10-Sep-12 12-Sep-12

296 24-May-11 14-May-12 16-May-12 301 25-Oct-12 15-Oct-12 17-Oct-12

297 21-Jun-12 11-Jun-12 13-Jun-12 302 22-Nov-12 12-Nov-12 14-Nov-12 Full 298 19-Jul-12 09-Jul-12 11-Jul-12 303 20-Dec-12 10-Dec-12 12-Dec-12 Page 299 23-Aug-12 13-Aug-12 15-Aug12 304 24-Jan-13 14-Jan-13 16-Jan-13

ADVERTISING RATES Half DISPLAY ADVERTISING ex GST 1x 3x 9x 12x Page - 12% - 17% - 23% Horizontal Full Page 1829 1610 1518 1408

Full Page Cover Position 2410 2121 2000 1856

Double Page Spread 3000 2640 2490 2310

Half Page 1149 1011 954 885 Half Half Page Spread 2011 1770 1669 1548 Page Quarter Page 687 605 570 529 Vertical

Front Cover Strip 748 658 621 576

Eighth Page 412 363 342 317

Twelfth Page 242 213 201 186

Quarter Page AD SPECIFICATIONS Vertical

AD DIMENSIONS Type Area (mm) Trim Size (mm) Bleed Full Page 225 w x 320 h 245 w x 340 h add 5mm Bleed

Front Cover Strip 225 w x 40 h 245 w x 50 h add 5mm except on top

Double Page Spread 470 w x 320 h 490 w x 340 h add 5mm Bleed Quarter AD DIMENSIONS No Bleed Ad Size (mm) Page Horizontal Half Page Horizontal 225 w x 158 h

Half Page Vertical 110.5 w x 320 h

Half Page Spread 490 w x 340 h

Quarter Page Horizontal 225 w x 77 h 1/8 Quarter Page Vertical 110.5 w x 158 h

Eighth Page 110.5 w x 77 h 1/12 Twelfth Page 72.3 w x 77 h

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Let Evolution Publishing help you connect with TOTAL POPULATION Australia’s gay and lesbian community. * With local news magazines in Melbourne, Sydney, 23 MILLION Brisbane and Adelaide, we at Evolution help you reach a high-income demographic in your area. And with three popular glossy magazines, we also offer by far the TOTAL READERSHIP MONTHLY READERSHIP MONTHLY READERSHIP highest national reach across Australia of any gay and + + + lesbian media organisation. 209,000 66,048 85,804 Readers rely on their weekly or monthly fix. A sense of connection to community is essential for our gay and lesbian readership - their regular experience of reading + our publications has substantial personal meaning and MONTHLY READERSHIP 53,516 engagement. GAY & LESBIAN ^ So whether it’s the very latest news, viewpoint, analysis QLD POPULATION 360,000 or entertainment, Evolution’s magazines cover it with TOTAL POPULATION 4.5 MILLION* style, insight and intelligence. That’s why our readers stay with us for years, and keep coming back for more. + NSW MONTHLY READERSHIP 331,398 GAY & LESBIAN ^ POPULATION 584,000 TOTAL POPULATION 7.3 MILLION*

Evolution Publishing Offices: + VIC MONTHLY READERSHIP 280,526 Sydney GAY & LESBIAN ^ Level 3, 140 William Street, East Sydney NSW 2010 POPULATION 448,000 T: 02 9360 8934 F: 02 9360 9497 TOTAL POPULATION 5.6 MILLION* Melbourne Suite 4, Level 7, 365 Little Collins Street, Melbourne VIC 3000 T: 03 9602 2333 F: 03 9602 2477 + SA MONTHLY READERSHIP 68,554 Brisbane GAY & LESBIAN ^ Suite 2, 83 Alfred Street, Fortitude Valley QLD 4006 POPULATION 128,000 T: 07 3216 0860 F: 07 3216 0849 TOTAL POPULATION 1.6 MILLION* Adelaide Suite 308, 147 Pirie Street, Adelaide SA 5000 + Independent Publisher’s Statement, February 2012. T: 08 8223 7255 F: 08 8223 7377 * Australian Bureau of Statistics, Regional Population Reports 2010-11. ^ Common estimate of 8% of total pop as gay and lesbian.