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Media Information Pack Welcome to Introduction Pink MEDIA Group Pinkmediagroup.Com Media Information Pack WELCoME To Introduction PINk MEDIA GRoUP pinkmediagroup.com AUSTRALIA'S GAY & LESBIAN MEDIA SPECIALISTS Welcome to Pink focused media Media Group, channels including Australia's Gay magazines, websites, and Lesbian Media major phone apps, Group. Pink Media major gay and Group specialises in lesbian events connecting brands throughout with the gay and Australia, gay lesbian community and lesbian and the pink dollar. radio, signage in the major gay We represent over 40 clubs and pubs, media owners across mobile billboards all gay and lesbian and more. Ph. 02 93577220 www.pinkmediagroup.com [email protected] Introduction THE LGBTI CoMMUNITY HEY BIG SPENDER! Pink opportunities An estimated 1 in 10 Australians are same sex attracted, this makes the market around 2.2 million people with an estimated $20 billion of disposable income. This presents a huge opportunity for Australian brands and businesses to reach and engage the gay and lesbian market. Pink Smart Gay and lesbian consumers are Pink Media Group is Australia's gay and lesbian typically single or double income no media specialist. We have years of experience kids (SINKS & DINKS) meaning extra working with agencies in Australia and London cash in the household and higher which help us understand your work and disposable incomes Gay and lesbian requirements. You can buy a campaign across these consumers are commonly known media owners with us at the same price you would as trendsetters and groundbreakers obtain if they sold directly. We provide campaign and once engaged with relevant strategy, management and reporting as a one advertising that talks to them they are stop shop. known to be very brand loyal. Ph. 02 93577220 www.pinkmediagroup.com [email protected] Introduction UNIQUE PINk APPRoACH THE oNE-SToP SHoP FoR LGBTI MEDIA Gay and lesbian media can campaign within a 5 km EXPoSING be a new environment for radius of your business, we businesses, brands and pride ourselves on having YoUR BRAND agencies that have not had the right solution for your previous exposure to the valued investment. varied options available. To A UNIQUE We are unique because Over the last 12 months we we select the right media have run successful cam- MARkET mix for your unique brand paigns for Google, Durex, or business. Whether it Ansell, Host Plus, Tourism be a national campaign Gold Coast, Northern Terri- across a varied range tory Tourism, Lonely Plan- of highly suitable print et, Lifestyle Channel, EMI and digital formats or a Music, IVF Australia, Lady mobile phone advertising Gaga, PRINCE and more! Ph. 02 93577220 www.pinkmediagroup.com [email protected] STAR oBSERVER Media PRINT Partners AUSTRALIA'S MoST TRUSTED LGBTI NEWS PRoVIDER east coast | starobserver.com.au Sapphires sparkle Australia’s leading gay and lesbian newspaper on screen page 17 Est. 1979 ONLINE starobserver.com.au ISSUE 1136 Friday 10 August 2012 FACEBOOK Star Observer TWITTER @star_observer Gay marriage this year? It’s understood the proposed legislation Government would not stand up in the history, there comes a time when no equality will increase as couples married would pass through Tasmania’s Lower High Court. amount of excuses should stand in the in Tasmania demand recognition from House but its chances in the Upper Giddings said she expected the rest of way of doing what is right.” other Australian governments, and as it Public support for marriage equality House remain uncertain. the country would be watching this issue Tasmanian Gay and Lesbian Rights becomes clear that the sky doesn’t fall in has reached a record high as states and Constitutional law expert closely. Group spokesman Rodney Croome said when same-sex partners wed.” territories promise to go it alone on the Professor George Williams “It is my hope that the Commonwealth it was logical for Tasmania to take the lead Australian Marriage Equality national issue if Federal Parliament fails to change has backed the premier’s Parliament will also act on this issue in since it was the first state to enact a civil convenor Alex Greenwich said Tasmania the Marriage Act this year. plan and has previously the not too distant future, noting that union scheme and recognise overseas had become a beacon of hope for A Galaxy poll released this week shows said any challenge there is support [for] same-sex unions on marriages. hundreds of thousands of Australians. support at 64 percent just a few days by the Federal all sides of federal politics,” she said. “Tasmania will be more socially “Same-sex couples marrying in after Tasmanian Premier Lara Giddings “There will always be excuses, inclusive, we will build stronger Tasmania will also show the rest of pledged to introduce gay marriage laws arguments and questions of timing when relationships and families, our economy the nation that the sky doesn’t fall just by the end of 2012. moving on difficult and controversial will benefit and we will dispell our because two people of the same sex Giddings made her announcement at issues. lingering reputation for intolerance declare their love and commitment,” the Labor State Conference in Hobart on “But just as we have responded to forever,” he said. Greenwich said. Saturday, August 4. other forms of discrimination throughout “Nationally, pressure for marriage READ MORE: Pages 3 and 5. This kiki is marvellous! oVER 30 YEARS The Scissor Sisters return to our shores next month, promising to throw a hell of a kiki for Australian fans. We caught up with the band’s adora-bear, Babydaddy, to talk about their multi-city tour and their fourth studio album, Magic Hour. oF LGBTI NEWS INFO: Read more on page 19. EXPERIENCE BABYDADDY: “We weren’t aware Launched in 1979 as the Sydney based of the impact it would have. That’s what makes it pretty Star and most recently re-branded special.” with expanded eastern seaboard reach as Star Observer, this publication , ! ($ )#$&!# *&$("' , ! ($ )#$&!# *&$("' , 28&.'8%+38,'742%/-#4 continues to lead in the quality and ($ )#$&!# *&$("' Opportunities &$"## -'%!'&&$%+ depth of its coverage of local, national 91+%'2*/6.+23*'1'%/--'.&'&&1+5'#6#801+%'(/1#01+5#3'$48'1#.&+.%,4&'2 -/.3*21')+231#3+/. -/.3*2%/-04,2/183*+1&0#138+.241#.%'#1'%/--'.&'&&'#,'1&',+5'18%*#1)'#.&23#-0&438" #2'&/.3*' 1'23+)'0,42 1'23+)'0,42#.& *1'23+)'6+3*,'#3*'1#%%'.3'&+.3'1+/1-/&', and international LGBTI focused news. Comprehensive lifestyle, entertainment, popular scene coverage and even sport sections add to Australia's leading LGBTI publication. Star Observer, published weekly (every Friday) across the eastern seaboard with an audience of 49,840+ per week A publication PREMIER EVENTS Ph. 02 93577220 www.pinkmediagroup.com [email protected] STAR oBSERVER Media oNLINE Partners AUSTRALIA'S MoST TRUSTED LGBTI NEWS PRoVIDER east coast | starobserver.com.au Enews & The Star Observer website is a daily frequency website in addition to the social must read Star Observer print edition. media options The website boasts a loyal readership and unique browsers of over 48,000 per available month and a social media community of 12,000+ opportunities followers. Title Channel Readership $ Full Page Size mm Bleed mm Deadline Star observer (m/f) Print 49,840 (N,V,Q) $2,310 280 x 310 5 Weekly Title Channel Unique Users Price Leaderboard Skyscraper Tower starobserver.com.au Digital 48,000 $15-25 CPM 728 x 90px 100 x 600px 160 x 600px Ph. 02 93577220 www.pinkmediagroup.com [email protected] EVo MEDIA Media PRINT Partners REACHING LGBTI CoMMUNITES ACRoSS THE NATIoN national | gaynewsnetwork.com.au EVo MEDIA READERS ARE THE PERFECT CoNSUMER Insight Australia's largest publisher of local LGBTI aged care: Looking after ourselves Community Brisbane Hustlers: Rugby Union revitalised gay and lesbian news publications, Interview Accidental activist: The ‘Rip&Roll’ legacy glossy national magazines and the WE ARE FAMILY Gay News Network. EVO Media CELEBRATING BRISBANE PRIDE FESTIVAL have six publications around Australia and one digital network. In print since 1991, Queensland Pride (Queensland monthly), SX (Sydney weekly), MCV (Melbourne weekly), Blaze (Adelaide fortnightly), AXN (monthly) and the SX, MCV, Blaze and QLD Pride Compacts (pocket annuals) are Issue #581 22 February 2012 Australia's most desirable free, full gloss news-zines targeting the gay, lesbian and fashion-conscious CULTURE: THE QUALITY IN A PERSON OR SOCIETY THAT ARISES FROM A CONCERN FOR WHAT IS REGARDED AS EXCELLENT IN ARTS, LETTERS, MANNERS & SCHOLARY PURSUITS. communities. 2 Whether it's the very latest September 2012 Issue #114 cultmagazine.com.au news, metro-culture, fashion, FEATURE HABITAT entertainment, reviews, DEAD EUROPE REALISED INSIDE GAVIN BROWN’S STUDIO ver since Christos Tsiolkas’s masterful novel Dead Europe ong a commentator on popular culture and its excesses, clubbing news or culture, was published in 2005, the overwhelming consensus has Melbourne-based painter Gavin Brown opens the doors to sci-fi turns queer in abc tv’s outland E L done it, and test audiences are raving. Page 38 Page 50 Barack ChillOut Calvin Obama 2012 Hannaford SPACED EVO Media cover it with His gay Stampede Ballet’s next THE DISCO evolution to Daylesford generation OUT EXORCIST & MORE AT SUFF humour and a lively edge, edicated to nurturing Dculture through the making these magazines a promotion of independent must read cover to cover. challenge the conservative Combined, these titles boast well as providing a platform for exhibition, exposure and critical discussion, the Festival the highest distribution and widest operate outside established The Disco Exorcist reach of any free gay publications in Sick Frain’s Sexually Frank Keyhole Rossellini. GERMAINE Australia. September 6 – 9 www.suf.com.au GREER WRITES INSIDE FOR CULT In the wake of the Olympic Games, MELB FRINGE 13 Australia’s most controversial and SYDNEY FRINGE 18 famous feminist Germaine Greer pens an exclusive opinion piece on BRIS FESTIVAL 16 sport and sexual difference.
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