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INSIDE VOL. XXVII, NO. 19 WWW.CRAINSNEWYORK.COM MAY 9-15, 2011 PRICE: $3.00

TOP STORIES 9/11 TEN YEARS LATER Park Ave. Armory is gunning for city’s culture vultures MICHAEL GROSS, PAGE 2 Reimagining the skyscraper How the census

was botched— How safety needs transformed FORM VS. FUNCTION: and billions lost Some critics worry that the business of building in NY revisions to the design PAGE 2 for 1 WTC will make it look and feel like a Designers cut out BY THERESA AGOVINO bunker at street level. of garment district Architect David Childs lost a colleague in the attacks of Sept. 11, a PAGE 2 calamity he watched unfold from his office nearby.Mr. Childs, tapped al- most two years later to design the signature skyscraper at the new World Crain’s list: NY’s top Trade Center, had that memory always in his mind as he grappled with a conundrum that has bedeviled construction professionals over the past money managers decade: how to build an office tower that is safe PAGE 18 These stories are part and secure yet doesn’t look and feel like a bunker, of a continuing series. and that is economically viable. Full coverage is at “It had to be a proud gesture to our re- crainsnewyork.com/ silience,” said Mr. Childs, a consulting design tenyears. partner at Skidmore Owings & Merrill. “It had to be a great place to work,and it had to be safe.” One World Trade Center must be worthy of its place on the skyline,and serve as a symbol of the city’s rebound from tragedy and as a marker for the nearby memorial.And,given its inevitable allure as a target,the 1,776-foot tower must be among the safest skyscrapers in the United States. The attacks changed how New York’s prominent office towers are de- signed, built and protected. Police, fire officials and security experts now BUSINESS LIVES See SKYSCRAPERS on Page 23 GOTHAM GIGS Spring cleaning made easy P. 25 Downtown resolve ● ANNE FISHER Even strong companies can use a trim P. 25 gets a boost ● MOVERS & SHAKERS CEO engineers a “suddenly hit home,” he said. It re- building boom P. 26 Growth, more than minded him of Sept. 11 and its af- ● GAEL GREENE crows Bin Laden’s death, termath, when he was forced to about Red Rooster P. 27 close his Mail Boxes Etc. store on spurs neighborhood Greenwich Street for seven weeks. The attention prompted by Bin Laden’s demise “dredged up a lot of INDEX BY LISA FICKENSCHER memories and stress from that time in my life,” Mr. Wightman said. IN THE MARKETS ______4 The news of Osama bin Laden’s As the 10th anniversary of the NEW YORK, NEW YORK ______6 death stunned Joseph Wightman, attacks approach, many New York- REAL ESTATE DEALS ______9 a shopkeeper in lower Manhattan. ers are girding for a rush of emo- FOR THE RECORD ______19 But his happiness on learning the tions.Bin Laden’s death accelerated

CLASSIFIEDS ______20 news early on May 2 had been re- that process and triggered unpleas- placed with anxiety by the time he ant memories for many who were in HOT JOBS ______25 arrived at work. lower Manhattan a decade ago and EXECUTIVE MOVES ______25 As Mr. Wightman walked past still work or live there. THE WEEK AHEAD ______27 the World Trade Center site,it was At the same time,they are more WHAT HE’S READING ______27 swarming with television trucks, hopeful about the neighborhood helicopters and crowds. The scene and their livelihoods than they have been in a while. For one thing, they are encour- Greg David on NY’s post-9/11 economy P. 11 aged that construction work on the new WTC has finally begun. Julie Menin on keeping downtown vibrant P. 11 “I’m not as frustrated as I was, The Insider: Federal, state anti-terror subsidies because there has been progress,” ELECTRONIC EDITION said Jeff Galloway, a Battery Park aren’t keeping pace with city’s growing tab P. 8 City resident whose apartment NEWSPAPER

See DOWNTOWN on Page 23 buck ennis 20110509-NEWS--0002,0003-NAT-CCI-CN_-- 5/6/2011 9:01 PM Page 1

COMMENTARY Costly census d Guns and Evidence grows Roses that count was botched; billions hese are bad times for good causes.Cul- ture, in particular, has taken a hit. Its at stake for NYC donor base “looked at its wallet and had to get more choosy,”according to Mar- BY DANIEL MASSEY cia Stepanek, an adviser at New York University’s Heyman Center for Philanthropy. So, American flags flew last week from T one- and two-family brick homes with arts groups have had to get more creative. Even the neatly manicured front yards in census august Metropolitan Museum of Art has stooped to tract 46, block 1,000 in Bay Ridge, discounting, hawking 15-month memberships for Brooklyn. Bikes rested atop stoops, dogs barked from behind closed doors, the price of 12. exists (most re- and cars filled every parking space. It’s hard to cently posted to Despite these signs of life on 81st imagine a more Iraq). Its mem- and 82nd streets between Third and forbidding phil- bers commis- Fourth avenues, the 2010 census anthropic back- sioned opulent recorded 53 vacant housing units drop for New rooms from the there—52 more than in 2000. York’s only new era’s leading ar- Across the middle-class Brooklyn arts institution in chitects and in- neighborhood, the census reported a recent memory. novative design- 179% increase in empty units,to 4,118. Which is proba- ers, including But residents, real estate agents, the bly why Elihu Louis Comfort area’s councilman and city officials say Rose, of the gen- MICHAEL Tiffany, the that is not the reality on the ground. erous but public- GROSS Herter Brothers “You can’t find any apartments for ity-shy real estate and the young rent,” said George Yakobic, a broker dynasty, grabbed Stanford White. associate at Century 21 DeMasi Re- me recently to talk about the Those rooms, faded but still alty in Bay Ridge. “They’re all occu- Park Avenue Armory, that glorious, surround the unob- pied. There’s no way on earth that red-brick mammoth be- structed, 55,000-square-foot many houses are vacant.” tween East 66th and East central hall, a marvel of in- Similar surges in empty units were 67th streets that most of us dustrial design. recorded across southern Brooklyn know, if at all, as the gloomy So far, $69 million has neighborhoods including Benson- home of art and antiques been spent to stabilize, clean hurst (up 248%) Dyker Heights shows. and study the building. Mr. (319%) and Brighton Beach (143%),

It’s not an A-list cause like Rose,a military historian and See CENSUS on Page 24 buck ennis the Met, but it soon could be. NYU adjunct associate pro- Mr. Rose is the chairman of fessor,displays his passion for the armory’s 501(c)(3). And the armory as he shows off its he is following Ms. Tiffany-designed Veterans Stepanek’s prescription for Room. “If the Met had this eleemosynary success to- wall, they’d build a wing day—or,as she put it:“It’s not around it,” he said. Fashion firms flee just about dollars. Throughout It’s about the cool ‘If the Met the armory, factor: ideas, so- had this they’re now seeing cial capital, a what can be saved garment district younger, savvy wall, they’d of the past, while crowd.” build a wing upstairs,newly in- The armory stalled artists-in- Designers find other noting that ground-floor retail is isn’t their natural around it’ residence are cre- hampered by zoning restrictions. habitat. But 15 ating tomorrow’s neighborhoods more This latest wave of designer depar- years after a culture.The mag- tures could grow. Clothier Liz Clai- neighbor, Wade nificent girders creative, convenient borne Inc. is said to be considering a Thompson, asked have been rein- move from the district.While the gar- if the derelict building could forced and infrastructure in- ment center still attracts emerging de- be saved, it is being trans- stalled to turn the drill hall BY ADRIANNE PASQUARELLI signers, established fashion names, formed into a center for art into a megatheater that won which can afford pricier neighbor- and performances that are too praise from the city’s culture While the city dithers about re- hoods, are moving elsewhere. Such unconventional or grand in mafia after its first season of zoning the embattled garment center, exits could further depress an already scale to be mounted in tradi- programming last fall. some fashion firms are taking matters declining fashion mecca—only 22% tional venues:an opera,for in- On May 20, Ryoji Ikeda into their own hands:They’re leaving. of the 91,703 jobs in the neighbor- stance, where an audience on will debut The Transfinite,a In the past two weeks alone, several hood, which spans roughly the area moving bleachers becomes high-profile designers, including Os- between Sixth and Ninth avenues and 60-foot-high wall on which ap images, getty images, newscom part of the action, or a 9,000- binary code will be projected, car de la Renta, Erin Fetherston and between West 35th and West 41st LOOKING OR LEAVING: Liz Claiborne CEO square-foot painting created accompanied by electronic Phillip Lim, have defected from the streets, are currently fashion-related, William McComb, Oscar de la Renta, Phillip Lim, by the burnt rubber of 10 cho- music. In July, the Royal district, raising concerns that going according to the Fashion Center BID. Erin Fetherston (clockwise from top). reographed motorcycles. Shakespeare Company will forward,the neighborhood is doomed Fashion companies no longer feel Which is ironic, since the stage five plays in a full-scale as a fashion hub. compelled to stay.They say the sense of armory itself is as traditional replica of its courtyard theater. “They’re leaving for neighbor- community that the district once of- Street headquarters for a 24,000- as it gets. “Without this space,these hoods that are hipper and groovier, fered is evaporating fast as manufactur- square-foot space in the meatpacking Built in 1877 by New works would not be seen,” with destination dining and more of a ing moves offshore and neighborhoods district this fall. “There isn’t that same York’s first families, it was a said Rebecca Robertson, the 24/7 youth appeal,”said Barbara Ran- from TriBeCa to the meatpacking dis- reliance on being in the garment dis- clubhouse and drill hall for armory’s president and house dall, president of the Fashion Center trict offer more excitement. trict as there was 20 years ago, when the “Silk Stocking Regi- visionary. The critics will no Business Improvement District.“And “Things have changed,”said Stacey everyone was making clothes there. ment”of the National Guard, doubt cheer again. Rose and that’s something this neighborhood Bendet, founder of design house Alice Now things are made in China, a volunteer militia that still company deserve roses, too. really struggles with,” she continued, + Olivia, who is leaving her West 40th See GARMENT on Page 22

2 | Crain’s New York Business | May 9, 2011 ap images, getty images, newscom 20110509-NEWS--0002,0003-NAT-CCI-CN_-- 5/6/20119:01PMPage2 debacle East End war of the glossies East Endwarofthe Hamptons Cottages &Gardens inthesummer byNiche Media; weekly published granddaddy of theglossies, a coffee-table titleforthe a coffee-table “pure rich.” PowersPlum CEO Jerry TV as describes Plum Hamptons goupagainst will what isinfactaweekly.It tion Papers owner new of Manhattan Media,the BY MATTHEW FLAMM other things,adseason beginning of,among Memorial Daymarks sipy lifestyle coverage. sipy lifestyle gos- conscious audiencewithfast-paced, targetayoung will andfashion- May 27.It weekly venerable the country. one ofthemostcrowded mediamarkets in for spaceinwhatbecomesthesummer lookinglikenewsstands. the well-heeled andotherhauntsof cafés have boutiques, Dayweekendmay that beginsMemorial In themixwillalsobe The DailyDan Two free new glossieswillbefighting A magazinebattleintheHamptons Daily Front Row , and the fashion industry publica- andthefashionindustry , The DailyDan , a monthly thatpublisher amonthly , Dan’s Papers is ajointventure of hne diy for “daily” —hence, Hamptons aspin-offof , ; Social Life launches , Dan’s the , ; GET YOUR RED-HOTGOSSIP: the ofnewspapers,including and anassortment atnMda andthe hattan Media, vinced thatthere’s tobemade. money are con- recession,publishers from abrutal rebounds advertising asprint million.And marketplace at$12millionto$20 vertising “The bigkahuna” ion Week putsout Niro,who set.” for thechic “ Tom Allon. ManhattanMediaCEO big kahuna,”said nowhere topark. nowhere there’s crowded, so the area’s He says two daysflat. in Ridge apartment outa Bay rented Igal Kashi(center) FULL HOUSE: Insiders put the Hamptons’ print ad- print Insiders puttheHamptons’ The DailyDan Dan’s Papers Montauk Pioneer, — will launch withheavyweights launch will Broker The DailyDan , published all year, “is the “is publishedallyear, , —edited byBrandusa The Daily also owned byMan- East Hampton Star Even more magazines and newspapers are fighting overrichHamptonsmarket. arefighting Even moremagazinesandnewspapers during Fash-during will be will Source: U.S. CensusBureau 2000levels versus in 2010 population DROP REPORTED 7% DOWNSIZED BY TOMMYFERNANDEZ fear lossofservices,funds Locals disputedropintally; cuts fights Beach Howard es to city officials’ plans for new schoolsandbusroutes. plansfornew officials’ es tocity aid forsocial servic- offederal thing from theallocation than thenumbersshow.” are manymore peoplewholiveinthisarea Hill.“There Park Ozone andRichmond including neighborhoods Howard andnearby Beach serves which Board 10, amemberofCommunity activist DavidQuintana, houseswithmultiunit buildings. single-family ment boomledtothereplacement ofmany andAsianshavemoved inandasadevelop- Americans as aresult costresidents will vitalgovernment resources and population ofthecrowded neighborhood Queens undercountreau the figures saysignificantly thatthey marshaling theirforces2010CensusBu- tochallenge Community services are in already suffering services Community Censusfigures helpdictateevery- stake. Much isat said skewed,” censusfigures are significantly “These Irate Howard activistsandpoliticiansare Beach Dan’s . edn hr f2% hesays. a leadingshare of22%, Manhattan Mediahas Hamptons market. halfofthe aimstocapture Allon Mr. aggressive pushwiththe amore inJuly,and of afoodandwineevent the addition With and beefinguplistings. DansHamptons.com dia isalsorevamping enue copy distribution. Papers pagesof onthenewsprint pearing haveconsidered wouldnever ap- vertisers Thosead- Audemarswatchmaker Piguet. Weitzman Stuart and Dior, Christian Mr. Allon will getsomecompetition will Allon Mr. The publisherof lsv rwh asmore Latin- plosive growth, ex- hasexperienced neighborhood The area over thepastdecade. seeninthe the faceofwhatthey’ve saythatstatisticfliesin residents Longtime from 2000levels. 7%, 2,000,or in 2010—adrop ofnearly hadapopulationof26,148 Beach show thatHoward in March, and clout. and . The new title will havea25,000- titlewill Thenew . h aetcnu aa released The latestcensusdata, New YorkPress See HOWARD BEACH onPage 24 BEACH See HOWARD See GLOSSIESon Page22 West SideSpirit ManhattanMe- , Montauk Pioneer Dan’s , Av- , Source: Cushman&Wakefield Inc. Weekly shiftofthecity’s economy “Executive Moves”column. company. May inthe 2 Hispreviouspositionwasmisstated recentlyseniorexecutivevicepresidentofthe Credit, wasmost Business ofCapital officer Grbic,53,chiefoperating Robert ajointventureforbusydoctors.” surge “Arthritis May inthe 2article NYPwasmisstated relationship with Weill MedicalCollege).Its Cornell NYPaffiliate with affiliation itdoeshave anacademic (although Presbyterian Hospital isnotownedby NewYork- forSpecialSurgery The Hospital “Stuckinpark.” May 2 story nearby Tobacco inthe Warehouse. Thesefactsweremisstated million inrevenueannually. suedtoprotectthe Preservationists $3 The condobuildingatOneBrooklynBridgeParkgenerates CORRECTIONS bill.The groups acoalition, haveformed bill.The Councilliving-wage forces toopposeaCity havejoined and affordable-housingbuilders, torealsupermarket operators estatedevelopers FROM SMALLBUSINESS OWNERSAND MORE THANADOZENGROUPS,RANGING Shore shows ofreality as such high because are atanall-time company’s flagshipnetwork, the comesasratingsforMTV, Her departure thecompanylastweek. left veteran ofMTV, JUDY M hour plusbenefitsor$11.50withoutbenefits. $100,000 ormore insubsidiestopay$10an wouldrequirewhich employers thatreceive issetfor council hearing Thursday onthebill, A the billandwarnofitspotentialimpact. New Putting Yorkers tolobbyagainst to Work, EXECUTIVE OF MTV NETWORKSANDA30-YEAR EXECUTIVE OFMTV including ComedyCentralandNickelodeon. including overseeing allof Viacom’s networks, cable 2004, Networkschairman andCEOofMTV in wasnamed She channel launchedin1981. whenthemusic-video asa copywriter MTV beganhercareerwith McGrath Ms. replaced. willnotbe She whatsheplanstodo. indicate McGrath’s exitor did notofferareason forMs. Source: KantarRetail Call ( Call MI Detroit, Gratiot Avenue, changes to: address Send Postmaster: andadditionalmailingoffices. N.Y., York, ©Entire contents copyright ©Entire contentscopyright $ 711 by Crain Communications Inc., DayandChristmas, Labor Fourth, 789x o.xvi o 9 a ,2011 may 9, 19, no. xxvii, vol. All rights reserved. rights All has settled down considerably in the past three quarters. three past inthe has settleddownconsiderably leasessigned in Manhattan year, volumeofnewoffice the WAVE CRESTING BY THENUMBERS 109.79 RISE open at least a open atleast IN BRIEF April atstores 8.7% year vs.year- earlier levels hr v. e ok NY York, New Ave., Third spbihdwel,exceptfordouble issuestheweeksofJuly ) is published weekly, 888 GET ADAILY DOSEAT @STATSANDTHECITY ADDICTED TONUMBERS? in sales w er.(S o 13676-0444-RT) (GSTNo. two years. and ) 909-9111 C soaring. What’snottolike? are corporations shares anddesiretobuyother profits, salesjumped.Corporations’ Retail YIPPEE! Crain’s New York Business GRATH, CHAIRWOMANANDCHIEF GRATH, Teen Mom May Fax ( . After rising sharply in the early part oflast earlypart risingsharplyinthe After The U.S. added a quarter-million jobs. The U.S. addedaquarter-million 9, 2011 2011 9, Source: Twitter.com after he was 1st after FOLLOWERS 313 @ReallyVirtual, 105K to tweet Bin to Laden raid ) Pakistani Parentcompany Viacom . 446 — 48207-2912 2011 10017 Crain’s New York Business - | 6777 Crain’s New York Business by Crain Communications Inc. by CrainCommunications . Periodicals postage paid at New at Periodicals postagepaid . Circulation Department, , .$ 3.00 . of for service: subscriber oy $ a copy, of May 2,up28% PRICE of gasinNYCas $4.05 Source: Energy Administration since Jan.3 Information Jersey 59.79 of agallon ( issn 8756- one year, 1155 Ⅲ | 3 20110509-NEWS--0004-NAT-CCI-CN_-- 5/6/2011 6:26 PM Page 1

IN THE MARKETS by Aaron Elstein

Alley vs. Valley: why our VCs should learn to chill, dudes ilicon Alley startup Proclivity Systems Sis a 4-year-old outfit that helps retailers sift through the reams of data generated by shoppers online and in stores. Its software helps determine how likely customers are to buy particular items and which people are worth sending catalogs or other kinds of promotions to.The upstart packs 30 employees into its compact Flatiron district headquarters and is looking to hire econometricians and even anthropologists to help it better analyze consumer behavior.

“Business is booming,” reports that’s what they know. On the West the company’s 35-year-old founder Coast, VCs are far more creative. and chief executive, Sheldon Gilbert They understand it’s about establish- (above).“The only thing we’re hurt- ing critical mass first, and then the ing for is office space, so we’re look- revenue will come.” ing for more.” That’s only one entrepreneur’s In short,Proclivity is just the sort opinion, of course. Yet the numbers of company New York would love to clearly illustrate that people with see more of.Yet for all the talk about promising business ideas continue making the city a breeding ground to overwhelmingly prefer doing for emerging technology compa- business in Silicon Valley rather nies, the fact remains that precious than in New York. few Silicon Alley upstarts have Companies here got about $600 graduated to the big leagues. million in venture-capital invest- Some observers say high rents ments in the first three months of discourage small companies; others the year, according to the latest data blame high taxes.But to hear it from from the National Venture Capital Asso- Mr.Gilbert,who has raised $15 mil- ciation, or about a quarter as much as lion in venture capital, the real rea- those in Silicon Valley. The good son is that too many venture capital news is that the gap has narrowed: The Private Bank investors here think like Wall Street Just four years ago, Silicon Valley bankers. Members of the city’s fi- companies raised six times more nancial elite don’t mind taking risks, than those in New York. but they expect to get paid for The change may reflect that them—quickly. many California VCs have set up “Early-stage VCs here have no shop here in recent years and appetite to wait for a payoff,”said Mr. brought their more laid-back vibe Gilbert, whose company generates with them. Mr. Gilbert says he’s less than $10 million in annual rev- turned to one such VC,whose name With you when enue and is not yet profitable. “The he wishes to keep private, as he tries metric they have to value a company to raise between $10 million and is P&L [profit and loss], because $15 million in new funding. If the suit fits, blare it Here’s an intriguing mash-up: ing sure it’s as hard as possible for in- Wall Street’s chief trade group, the vestors to succeed in class-action Securities Industry and Financial Mar- At Wells Fargo Private Bank, we understand that your dedication to your family and community suits. In its brief, it argued that the kets Association,is siding with energy Supreme Court should uphold low- is as important as your commitment to your business. That’s why we offer a dedicated team of company Halliburton in a case before er-court rulings that found the class local professionals who take the time to understand your unique needs so you can focus your the U.S. Supreme Court. of Halliburton investors invalid. time and energy into what’s most important — when it’s most important. To learn more about Sifma recently filed a friend-of- The case was heard before the our wealth management solutions, visit wellsfargo.com/theprivatebank or call: the-court brief in a class-action suit court on April 25, with superlawyer that accuses Halliburton of mislead- David Boies representing the plain- Jennifer Lee, Regional Managing Director ing shareholders when it underesti- tiffs. He argued that a ruling in fa- ()
- mated the company’s liability in as- vor of Halliburton could make it al- bestos litigation, overestimated the most impossible for investors to cost savings from a merger and over- prevail in class-action suits. Wealth Planning • Banking • Trust stated revenue from key contracts. The justices have not yet handed Investments • Insurance • Family Wealth Sifma’s clear interest here: mak- down a decision. Ⅲ

Investment and insurance products: NOT FDIC-Insured NO Bank Guarantee MAY Lose Value Wells Fargo Private Bank provides financial services and products through Wells Fargo Bank, N.A., and its affiliates. Deposit and loan THE DECLINE IN SILVER PRICES last week, the products offered through Wells Fargo Bank, N.A. Member FDIC. Insurance products are available through Insurance subsidiaries of Wells Fargo & Company and underwritten by non-affiliated Insurance Companies. Not available in all states. Wells Fargo & Company biggest weekly drop for the precious metal since and its affiliates do not provide legal advice. Please consult your tax or legal advisors to determine how this information may apply to 27% 1975. Crude oil prices fell by 13% as most your own situation. ©
 Wells Fargo Bank, N.A. All rights reserved. commodities tumbled on signs that rising gas and food prices are causing the U.S. economy to slow down.

4 | Crain’s New York Business | May 9, 2011 Project12:fp template.qxd 5/3/11 3:54 PM Page 1

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DiscountsDi t up tto 40% Cut costs while still getting the coverage you need. From Business Insurance to Employee Retirement plans, we make it our business to protect yours. Like a good neighbor, State Farm is there.® CONTACT AN AGENT TODAY. NEW YORK,NEW YORK George Araque Agcy Inc Laura Browne, Agent Pat Cawley Agcy Inc George Araque, Agent 181-32 Union Turnpike Pat Cawley, Agent Valerie Block 260-17 Hillside Avenue Flushing, NY 11366 6719 Myrtle Avenue edited by Floral Park, NY 11004 Bus: 718-820-0108 Glendale, NY 11385 Bus: 718-347-6900 Bus: 718-456-6112 Amber Chow, Agent Mark D’Angelo Agcy Inc Darryl Dodson, Agent 5904 A Main Street Mark D’Angelo, Agent 172-15 Hillside Avenue Flushing, NY 11355 222-18 Union Turnpike Jamaica Estates, NY 11432 Bus: 718-886-5556 Flushing, NY 11364 Bus: 718-657-7400 Bus: 718-465-4454 Joe D Dominguez, Agent Colleen Donahue Agcy Inc Robert Donahue, Agent 108-12 53rd Avenue Colleen Donahue, Agent 98-32 Queens Blvd Who are you? Townshend tells Corona, NY 11368 150-47 Hillside Avenue Rego Park, NY 11374 Bus: 718-595-0780 Jamaica, NY 11432 Bus: 718-459-2609 Bus: 718-297-5200 ock legend Pete Townshend (right) is the latest superstar to shop Brian Downes, Agent Don Enga, Agent Carl Ferraro, Agent 195-19 Northern Boulevard 216-18 Jamaica Ave 2nd Floor 4701 Queens Blvd a memoir. And in keeping with his reputation as one of Flushing, NY 11358 Queens Village, NY 11428 Sunnyside, NY 11104 R Bus: 718-357-6000 Bus: 718-468-6500 Bus: 718-458-9292 the most literary of rockers, he’s writing it himself. ¶ Mr.Townshend’s London-based agent, Ed Victor, has even Carl Ferraro III, Agent Matthew J Ferraro, Agent Greg Hehir, Agent 5139 69th Street 3003 36th Ave 9716 101st Avenue sent out a proposal for the book, titled Pete Townshend: Who Woodside, NY 11377 Long Island City, NY 11106 Ozone Park, NY 11416 Bus: 718-779-6900 Bus: 718-204-1135 Bus: 718-323-2800 He?, complete with a sample chapter and outline—a boon

John Hogan, Agent Cynthia Koutsoliontos, Agent Robert Larson, Agent for publishers, who are used to getting just a verbal pitch 112-34 Francis Lewis Blvd 63-04 39th Avenue 7922 Jamaica Avenue Queens Village, NY 11429 Woodside, NY 11377 Woodhaven, NY 11421 for rock memoirs.The material covers everything from his Bus: 718-776-0207 Bus: 718-424-6200 Bus: 718-348-0070 early days with The Who to his scuffle with the law when Jorge Leitman, Agent Maria Lucic Ins Agcy Inc Bill E Lum Agcy Inc he accessed a child pornography site while researching a 102-17 Northern Blvd Maria Lucic, Agent Bill Lum, Agent Corona, NY 11368 116-19 Queens Boulevard 25-01 Steinway Street campaign to fight the exploitation of children. ¶ “He’s a Bus: 718-478-9200 Forest Hills, NY 11375 Astoria, NY 11103 Bus: 718-268-2200 Bus: 718-721-1775 really good writer, and he’s had an incredibly eventful life,” Edward Min, Agent Dennis O’Kane, Agent Mark Papagni, Agent 205-07 Hillside Avenue 81-01 Eliot Avenue 161-14 Union Turnpike said one publishing executive, who nonetheless questioned zuma press Hollis, NY 11423 Middle Village, NY 11379 Fresh Meadows, NY 11366 Bus: 718-464-AUTO Bus: 718-429-7781 Bus: 718-591-0050 whether a book by the songwriter would have the same mainstream appeal as Life, the best-selling memoir by The Anthony J Petrozzella, Agent James Piscitelli, Agent Marcel Robin, Agent 24427 Merrick Blvd 234-36 Merrick Blvd 12913 Merrick Boulevard Rolling Stones’ Keith Richards. ¶ Mr.Townshend has been Rosedale, NY 11422 Laurelton, NY 11422 Jamaica, NY 11434 Bus: 718-723-9500 Bus: 718-723-1616 Bus: 718-977-3636 working on the book for a while: In the late ’90s, he had a deal

Robert P Russo Agcy Inc Sara Russo, Agent Karen A Sauter Agcy Inc with Little Brown for an autobiography with the same title. In an e-mail, Mr. Victor said Robert Russo, Agent 9120 Corona Avenue Karen A Sauter, Agent 221-38 Horace Harding Expwy Elmhurst, NY 11373 144-69 Northern Boulevard that he expected to have news of a deal this week. “Stay tuned,” he wrote. Bayside, NY 11364 Bus: 718-595-1500 Flushing, NY 11354 —matthew flamm Bus: 718-423-4224 Bus: 718-445-9100 Dennis Scannell, Agent Jonathan W Schenck Agcy Inc Tom Shannon, Agent 127-12 Liberty Ave Jonathan Schenck, Agent 2901 23rd Avenue “I have always in my heart Richmond Hill, NY 11419 214 11 Northern Boulevard Astoria, NY 11105 Ms. Seinfeld’s Making moove Bus: 718-322-8800 Bayside, NY 11361 Bus: 718-545-3276 wanted to work in nonprofits,” she Bus: 718-224-5436 good work said. “I’m passionate about this.” into local milk Christopher Tighe, Agent Mike Tighe, Agent Jim Von Eiff, Agent —adrianne pasquarelli 102-13 Metropolitan Ave 164-10 Northern Blvd 65-29 Grand Avenue Forest Hills, NY 11375 Flushing, NY 11358 Maspeth, NY 11378 It’s busy, busy, busy for Jerry and Daniel Horan has udderly Bus: 718-268-0121 Bus: 718-358-3939 Bus: 718-899-8985 Jessica Seinfeld (below). While the transformed his career. famed TV star is Broadcasting The former chief executive of Mike Winter, Agent 4813 Vernon Blvd launching a Broadway fast-food hot dog chain Papaya Long Island City, NY 11101 new website King is now selling milk as the Bus: 718-707-0075 ® statefarm.com of comedy Can’t make it to New York to CEO of Five Acre Farms.The State Farm Fire and Casualty Company, State Farm General Insurance Company, Bloomington, IL 0907513 clips, his see a Broadway show? Starting idea of his Brooklyn-based dairy wife is June 2, theater buffs nationwide venture is to offer higher-quality considering and in a number of other countries milk that comes from farms a third will be able to see Roundabout located within 270 miles of the cookbook, Theatre Company’s smash revival stores in which it’s sold. Each following the of The Importance of Being Earnest container sports a tag that success of Deceptively “live in HD.”Taking a page from identifies the farm where the milk Delicious and Doubly Delicious. the Metropolitan Opera—which is processed and its Meanwhile, she’s updating her has had enormous success owners, who are own website: a how-to food guide streaming its operas live into selected because of JOIN CRAIN’S called Do It Delicious. But that’s movie theaters—the nonprofit their sustainable not all that’s on their plate. Roundabout will be the first farming practices. This month marks the 10th American theater company to “Five Acre ADVISORY PANEL anniversary of Ms. Seinfeld’s have its work shown around the became our No. 1- nonprofit, Baby Buggy—which world.The broadcast, of an selling milk within a distributes donations of baby gear unedited live performance, will week of us offering such as cribs, clothing and diapers include a backstage tour with David it,” said Marko Lalic, to those in need. By the end of Hyde Pierce (below). co-owner of upscale Union June, she expects to reach 5 The screenings will be shown Market in Brooklyn, which has million donated items. at theaters through June 28. carried the brand in its three stores Looking for readers to share views and opinions. “I started Baby Buggy as a Tickets will cost $18 to $22, for several months. weekend-long drive,” she said depending on the venue. Mr. Horan, who also owns a modestly.“I had no expectation of “It’s hard to say how produce farm in Connecticut, said what we could accomplish.” much revenue we will his company helps local dairy The organization has since bring in, but we’re not farms, which are fast disappearing expanded to include donations for doing this for a from New York. He pays them up older siblings, Baby Buggy drop- financial windfall,” said to 30% more than his competitors. Sign up for FREE today. off sites in Los Angeles and Harold Wolpert, Five Acre Farms’ milk is sold in collaborations with brands selling managing director of the 10 stores so far, including three www.crainsnewyork.com/advisory at Target. Ms. Seinfeld, Roundabout. “This will Westside Markets in Manhattan whose children are let our work be and Big Deal Supermarket in the ages 10, 8 and 5, is still seen by a Bronx.The plan is to get into big very much involved broader chains like Whole Foods and Stop CRAIN’S NEW YORK BUSINESS with the day-to-day audience in an & Shop. Half a gallon costs operations of the easy, affordable between $2.79 and $2.99, or company, though way.” nearly a dollar more than other Baby Buggy has —miriam local brands, such as Tuscan, but expanded to five kreinin less than organic brands. souccar —lisa fickenscher full-timers. bloomberg news

6 | Crain’s New York Business | May 9, 2011 Project3:fp template.qxd 3/29/11 1:24 PM Page 1

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The mayor dismissed the call for an investigation as sour grapes. Furthermore, because the taxis will SECURITY Inadequate funding THE INSIDER be purchased by cab owners and not THE CITY’S BEEFED-UP SECURITY last week in response to the death of Osama the city, the comptroller might lack bin Laden reminded New Yorkers of the expense required to keep the city safe. by Jeremy Smerd and Shane Dixon Kavanaugh grounds to contest the contract. Security isn’t free, Mayor Michael Bloomberg said during a briefing on Karsan’s political backers have his $65.7 billion city budget plan last week. As with other city services, also objected to City Hall’s leaking security costs continue to rise, yet the state and federal government, the to The New York Times excerpts of source of most of the city’s anti-terror funding, has not kept pace. Ricardo’s evaluation of Karsan’s “The bottom line is that nobody thinks the threat to New York City and to proposal.They believe it was a America and to freedom around the world has gone away,” he said, adding smear campaign to help Nissan. that the city would provide the security it deemed necessary and then figure Taxi selection The Ricardo report called Karsan’s out how to pay for it. “The challenge is to increase security and to do it with proposal the “highest risk” because less money. That’s the reality we live in.” the company had never made cars Federal security funding has dropped to 2007 levels, a Crain’s analysis was checkered for the U.S. market, though Karsan shows. That’s in large part caused by the loss of federal stimulus funds. thought it had allayed those Obtaining a complete picture of the city’s anti-terror funding is concerns by teaming with Chrysler to build the car’s powertrain. complicated because money is provided not just to the city, but to the he mayor’s Taxi of Tomorrow selection is now in Metropolitan Transportation Authority and the Port Authority of New York and John Liu It was ironic, another insider ’s hands. Standard procurement rules said, that Taxi & Limousine New Jersey. And it comes from various federal sources. The Department of require the city comptroller to register the contract Commission head David Yassky said Homeland Security provides the bulk of security funding, but federal between the city and Nissan to provide its NV200 during last week’s announcement, transportation dollars cover anti-terror efforts, too. van as the exclusive taxi for the next decade. “Not a week goes by when someone According to the Department of Homeland Security, the doesn’t ask me, ‘Why don’t you New York City urban area has received $2.2 billion since TBut it remains to be seen whether Mr. Liu will respond to bring back the Checker cab?’ ” 2003. The agency’s figures show that last year’s funding critics of the mayor’s decision Karsan was the only cab to have the was $308 million, the lowest level since 2007—mainly and reject the contract. Checker’s famous jump seat and attributable to the loss of more than $100 million in Manhattan had been negotiating for the right security-related stimulus funding. to call its cab Checker 2.0. The city is also getting less money for transit and Assemblyman port security. The Port Authority, for example, received Micah Kellner, Polls unfair $32 million in 2010, the least since 2007. Public Advocate The bulk of federal anti-terror funding is for the Urban Bill de Blasio and to Bloomberg? Area Security Initiative. Last year, funding for the initiative climbed to $151 million, its highest level since 2005. More and Brooklyn City Councilman Peter Vallone Jr. more of that money is being sent to the MTA, records show. Borough President Marty says public polls undersell Mayor Federal funding for 2011 will not be detailed for Markowitz say Ricardo Inc., a consultant hired by the city to Michael Bloomberg’s popularity by another week or so because of the late passage of dismissing responses that say he is the federal budget. review the contract, favored Nissan because the automaker is a doing a “fair” job. Polls typically ask

former client. voters to pick from four choices— bloomberg news The politicians had favored Karsan over Nissan and another “excellent,” “good,” “fair” or finalist, Ford, because the Turkish carmaker had committed to “poor”—and combine the top two the 38% who called his telewagering operation to Oregon, choices to get an approval rating. performance “fair.” but the organization says it was a assembling its wheelchair-accessible vehicle in Brooklyn, The last Marist Poll put the Mr. Vallone argues that “fair” is a direct result of the state’s closure of creating several hundred United Auto Workers jobs. mayor’s rating at 40%, excluding positive answer. Merriam-Webster the New York City Off-Track defines fair as “pleasing to the eye Betting Corp. in December. or mind because of fresh, charming Wagering call volume skyrocketed or flawless quality.” But its 10th 400% in the first three months of definition is “sufficient but not 2011 compared with the year- ample.” earlier period, leading NYRA to outsource the work to the Beaver State. Schumer: Give NYRA says Stanford a chance the move out of state will cost With final proposals to build an “zero union jobs,” engineering school in the city due because this summer, Sen. Charles Schumer is employees will be cautioning against provincialism. reassigned to Local institutions should be betting windows considered, he said at an at racetracks. Association for a Better New York bloomberg news NYRA breakfast Monday,“but we should received a $25 million loan from not rule out a school like Stanford, the Empire State Development which has a shown a real Corp. last year to operate its enthusiasm for this opportunity.” Saratoga, Belmont and Aqueduct City Councilman Ydanis Rodriguez racetracks. has said local institutions, especially City College’s engineering school, should be given preference. Frustration with Stanford President John Hennessy #Albanyethics has been selling his school’s proposal as the logical choice “to During an “interactive forum” help develop the next Silicon on ethics hosted by Democrats last Valley,” as he wrote in Stanford week, @mayoredkoch wrote on Magazine. Twitter:“reform should be priority #1, what’s holdup?” At the outset, state Sen. Toby Ann Racing group Stavisky appeared to counsel resists Cuomo patience. “Society has been grappling with the question of Gov. Andrew Cuomo is pressuring ethics going back to the days of the New York Racing Association Aristotle, Socrates and Plato,” she e Business Bank to reverse its decision to move its said. Ⅲ

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8 | Crain’s New York Business | May 9, 2011 20110509-NEWS--0009-NAT-CCI-CN_-- 5/5/2011 8:15 PM Page 1

REAL ESTATE DEALS RISING TIDE Issuance of commercial LinkedIn links up with Empire State mortgage-backed securities Fast-growing Skulnik of Ripco Real Estate repre- its office in the city at the tony Gen- hugely profitable hedge funds and $8.6B sented the landlord, the Estate of eral Motors Building. Sources said private equity firms, after losing a Year to date networking site to William Gottlieb. the builder just agreed to pay total of $2.3 billion in its last take space in spire; —adrianne pasquarelli $175 a square foot to renew its three fiscal years in the midst lease for about 2,500 square of the housing meltdown. $40B-$50B green’s the key thing feet on the 46th floor of 767 Neither a Hovnanian Projected 2011 total Home builder Fifth Ave. spokesman nor a spokes- inkedIn, the popular inks gilded lease The five-year deal is the woman for building owner business networking latest example of the high Boston Properties returned site, inked a seven-year New Jersey-based home builder rents commanded by topflight calls for comment. Hovnan- $11B deal for the entire 25th Hovnanian Enterprises Inc. isn’t properties. What’s surprising ian’s Cushman & Wakefield 2010 total floor of the Empire State making the big bucks anymore, but is that Hovnanian is paying a broker declined to comment. Source: Cantor Fitzgerald & Co. LBuilding. The 31,000-square-foot it is certainly paying them to retain rent typically associated with 767 Fifth Ave. —theresa agovino space is more than five times the size of the office that the rapidly growing Mountain View, Calif.-based firm is now subleasing on that same floor. The company also has employees scattered among several locations in the city,according to its broker,Sacha Zarba of CB Richard Ellis Inc. All employees should be in the new space within the next two months, according to Mr. Zarba. He said that the company did ex- plore other options, like Hudson Square and Park Avenue South, which are hot spots for social media companies. Yet LinkedIn’s employ- ees liked the Empire State. “The building is excellent for branding,”said Mr.Zarba.He added BE FIRST that LinkedIn executives were also impressed with efforts by the proper- ty’s management to make the build- ing more environmentally friendly. “We are thrilled to have a leading MORE OFTEN. social media network company at It’s no secret that our SkyMiles® members like upgrades, and with more fi rst class seats, the Empire State Building,” said Anthony Malkin, president of we can now offer more of them. Additional fi rst class seats are being added across Malkin Holdings, an owner of the our mainline fl eet, and we’ve also introduced fi rst class cabins on regional jets. Not that property and its asset manager. anyone needs to be sold on upgrades, but just so you know, you can now expect to be Mr. Malkin said the asking rent was in the high $40s a square foot. riding up front more often. The building was represented by Newmark Knight Frank brokers DELTA.COM William Cohen and Ryan Kass. —theresa agovino Bowery gets high-end boutique The Bowery is not typically known as a shopping destination, but Dagny & Barstow, a new high- end women’s boutique, is aiming to change that.The retailer, run by co- founders Meredith Blank and Emi- ly Titelman, recently signed a 10- year lease for 1,200 square feet at 264 Bowery, between Prince and East Houston streets.The asking rent for the deal, which includes a storage basement, was $120 a square foot. “[The Bowery area] is one of the few neighborhoods in downtown Manhattan that’s not so oversatu- rated with clothing boutiques,” said Ms. Titelman, a former public rela- tions executive. She expects to open the shop in August, with a grand opening slated for closer to New York Fashion Week in the fall. To distinguish its wares from those of nearby boutiques in NoLI- ta and the Lower East Side, Dagny & Barstow will sell mostly exclusive All Delta SkyMiles program rules apply. To review the rules, please visit delta.com/memberguide. Upgrades are subject to limited availability and may not be available on all fl ights or in all markets. merchandise from less-known Eu- ropean design brands. Alex Cohen of Cushman & Wakefield Inc. represented the ten- ant in negotiations, while Richard

May 9, 2011 | Crain’s New York Business | 9 20110509-NEWS--0010-NAT-CCI-CN_-- 5/6/2011 3:22 PM Page 1

VIEWPOINT Make pensions a top priority editor in chief Rance Crain publisher, vp Jill R. Kaplan ov. Andrew Cuomo embarked last week The current system puts taxpayers alone at the mercy of EDITORIAL editor Xana Antunes on a statewide tour to build support for an unpredictable market. When pension fund performance managing editor Glenn Coleman a property tax cap, gay marriage and slips, taxpayers make up the difference. Lower-than- deputy managing editors Valerie Block, Erik Ipsen ethics reform. All important issues, to be expected returns account for 48% of the increase in the city’s assistant managing editor Erik Engquist sure, but pension reform deserves top costs over the past decade. senior producer, projects Kira Bindrim senior producer, news Elisabeth Butler Cordova billing, too. The rest of the increase stems largely from benefit contributing editor Mr. Cuomo mentioned pensions enhancements for city workers. Most of those were handed Elaine Pofeldt columnists Greg David, Michael Gross, once at a press conference regarding his “People First Tour,” out in 2000 by the Giuliani administration, although Mr. Alair Townsend but he’s been fairly quiet on the issue lately.The Legislature, Bloomberg did some sweetening of his own. Both mayors pulse editor Barbara Benson G senior reporters Theresa Agovino, for its part, has been totally silent. also gave out raises that outpaced inflation and led to higher Aaron Elstein, Lisa Fickenscher, Matthew Flamm, Miriam Kreinin Souccar Even Mayor Michael Bloomberg has dialed down his pensions, which are determined by retirees’ final salaries. reporters Marine Cole, Amanda Fung, calls for pension reform, focusing instead on the unfortunate We now know better than to count on robust market Shane Dixon Kavanaugh, Daniel Massey, Adrianne Pasquarelli, Jeremy Smerd but far less financially consequential teacher-layoff policy returns.The best hope for cost control is reining in pensions art director Steven Krupinski known as “last in, first out.” Perhaps the mayor believes that that pay retirees in their mid-50s and are padded by overtime deputy art directors Carolyn McClain, Daniel Mednick Mr. Cuomo will come through and pay and late-career salary increases. Mr. Cuomo and the staff photographer Buck Ennis does not want to antagonize him, but Legislature must establish new pension tiers that taxpayers copy desk chief Wendy Zuckerman copy editor Thaddeus Rutkowski there’s no reason not to rally the public can afford. research editor Dana Gordon 11% behind a new pension tier. assistant research editor Suzanne Panara SHARE research assistant Suzanne Bernard The facts are compelling. Pension research intern Laura Shin of the city editorial interns Benjamin J. Spencer, costs, just 3% of the city budget in Teresa Tomassoni budget used to 2001, are 11% today.The tab—picked Marriage equality pay pension up by taxpayers—has risen to $7.7 With the governor’s strong backing, marriage equality EDITORIAL AND ADVERTISING OFFICES 711 Third Ave., New York, NY 10017-5806 benefits today billion from $1.2 billion, money that appears close at hand. Support for it has been building by editorial: 212.210.0277 Fax 212.210.0799 would be far better spent on affordable the week, including backing from key business leaders. advertising: 212.210.0259 Cable craincom nyk housing, transportation infrastructure They know legalizing same-sex marriage is important for Fax 212.210.0499 and any number of services. Unless the state creates a new them to attract and retain the talented work force that has Entire contents ©copyright 2011 Crain Communications Inc. All rights reserved. tier, the city’s costs will reach $9.3 billion in 2016. And that made New York a global capital. The latest polls show that ®CityBusiness is a registered trademark of MCP assumes city pension funds generate an 8% annual return, a record-high 58% of voters statewide agree. Inc., used under license agreement. which is far from certain. Marriage equality would also be a boon for the wedding TO SUBSCRIBE: Call 888.909.9111; fax 313.446.6777. Pension contributions represent one of the fastest- industry—caterers, hotels, clothiers, musicians and others. $3.00 a copy, $59.79 one year, $109.79 two years. growing costs for the state as well. Combined with health But the Legislature shouldn’t act for economic reasons. It www.crainsnewyork.com insurance costs, they will reach $6.2 billion in 2014, up from should pass marriage equality because New York must not ADVERTISING AND MARKETING $1.3 billion in 1999. deny such a basic right to any of its people. advertising director Trish Henry senior account managers Courtney McCombs, Sheryl Rose, Suzanne Wilson sales manager, classified print & online John Gallagher sales coordinator, print & online Lulé Haznedari CRAIN’S ONLINE POLL COMMENTS newsletter product manager Alexis Sinclair credit Todd J. Masura 313.446.6097 OSAMA BIN LADEN marketing director Amy Crossman IS DEAD. DO YOU FEEL assistant marketing manager Prisoners of 2nd Avenue Sabra Harrison SAFER? director, audience development over $20 million (and counting) has gone to John LaMarca GIVE ’EM A TAX BREAK senior audience development manager Date of poll: May 2 outside consultants; another million has just Tarek Cotran 354 votes I live by Second Avenue, and have clients been authorized to renovate bathrooms for and friends whose businesses have been improved offices so that this unnecessary director of e-commerce strategy devastated by the construction necessary to agency can move into an on-site building that Kristi Serrano Yes. web developer, interactive His killing by build the subway (“2nd Avenue construction should be torn down, with its footprint added Chris O’Donnell

. 26% buries local stores,” April 25). to scarce parkland. U.S. special NEW YORK PRODUCTION forces will I suggested to a local council member that The idea of raising money to build and production and pre-press director

further the city waive all real estate taxes for the owners maintain the park from proposed high-rise Michael Corsi

break down of the affected properties, provided that they luxury condo and hotel projects on and around 74%. advertising production manager al-Qaida. then pass along the entire savings to the the site is an obsolete plan generated at the Suzanne Fleischman Wies businesses.The amount of lost revenue would peak of the housing bubble.This dependency PUBLISHED BY CRAIN COMMUNICATIONS INC. be relatively insignificant to the city, while even on the recovery of the luxury housing market is chairman Keith E. Crain the slightest relief could make a difference to the likeliest cause of delay. president Rance Crain No. This will retailers and keep the storefronts filled. We should take advantage of this market- secretary Merrilee Crain only inflame My suggestion was met with indifference. driven pause to review and perfect the treasurer Mary Kay Crain the terrorist —edward hochman financing, design and governance plans for executive vp, operations William Morrow group’s Brooklyn Bridge Park. We are not likely to get senior vp, group publisher Gloria Scoby group vp, technology, circulation, murderous another chance. mission as PARK’S BUREAUCRACY THICKET manufacturing Robert C. Adams he becomes —anthony manheim vice president/production & a martyr. Brooklyn Bridge Park Corp. is not a “not- Founder manufacturing David Kamis for-profit” in the traditional sense (“Stuck in Brooklyn Bridge Park Coalition chief information officer Paul Dalpiaz corporate circulation/audience park,” May 2). It is a New York City public development director Kathy Henry agency, wasting taxpayer money on a needless CRAIN’S WELCOMES SUBMISSIONS to its opinion layer of bureaucracy. founder G.D. Crain Jr. (1885-1973) newscom pages. Send letters to [email protected]. chairman Mrs. G.D. Crain Jr. (1911-1996) For this week’s questions: Go to There’s no reason the city’s Parks Send columns of 475 words or fewer to www.crainsnewyork.com/poll to have your say. Department can’t fulfill construction and [email protected]. Please include the writer’s operational functions for the park. Instead, well name, company, address and telephone number.

10 | Crain’s New York Business | May 9, 2011 20110509-NEWS--0011-NAT-CCI-CN_-- 5/6/2011 3:24 PM Page 1

OPINION 9/11 TEN YEARS LATER

moved back there in 2007. The future of three institutions Economic trends bigger than Bin Laden was changed by the events. The at- tacks scuttled one of the worst eco- nomic deals of the era: the decision few months after the Sept. 11 terrorist attacks, by Rudy Giuliani to give the New noted New York City historian Kenneth Jackson York Stock Exchange some $1 bil- came to Crain’s to discuss what history could tell us lion for a new headquarters on Wall Street—a subsidy that would have about the likely impact of the disaster on New been completely wasted, given the York.His message was somewhat surprising:Sept. move to electronic trading. The at- 11 would prove far less important than broader historical trends. tacks also led to an incentive pack- A age about half that large to keep With the death of Osama bin Laden nearly 10 years after the Goldman Sachs downtown. event, it is clear that in many ways Professor Jackson was right. And they completely altered the mission of the Port Authority of Certainly, the fami- travel and then a plunge New York & New Jersey. Instead of lies of the victims paid in tourism. In the early receiving millions in income each an enormous price, as summer, office leasing year from the lease of the World did the men and women came to a skidding halt Trade Center, the agency has been and families of those and a large amount of forced to pour $8 billion into re- who lost their lives in space went on the sub- building the site, money that would buck ennis the wars that followed. lease market. Residen- ALTERED MISSION: The Port Authority has had to pour $8 billion into rebuilding the WTC site. have gone into the area’s airports An emotional hole re- tial sale prices started to and other infrastructure. mains in the city. falter. The rebound that began in 2004 However, the eco- It wasn’t hard to see cials downplayed the role of the tech economy devastated by the event? had nothing to do with the money nomic roller-coaster ride why.The bubble in tech bubble. Instead, they blamed the Of course, the attacks led to flooding into the city to repair the that began in 2001 and GREG stocks burst in March city’s economic woes on the terror- widespread short-term disruptions damage from Sept.11.Instead,it re- included two busts and DAVID 2000. By the next year, ists. The impulse was partly emo- of companies based downtown. But flected a revival on Wall Street as se- one extraordinary boom Wall Street companies tional, a need to link the pain to con- many were back in business within curities firms discovered the extent had very little to do with were jettisoning jobs at crete examples of harm. It was also months. By 2004, a New York Fed to which they could make money the terrorist attacks (despite conven- a rapid rate. The new media sector part calculation. Sen. Charles economist figured out all Sept. 11- from securitizing mortgages and tional wisdom to the contrary). in the city, which one study had Schumer had won a pledge from related job losses had been regained. other kinds of consumer debt. By Downtown, things changed dramat- hyped as employing 100,000 peo- President George W. Bush in the If the economic impact was tran- 2007, the Street accounted for 28% ically for several high-profile institu- ple, was imploding as Internet-re- days after the attacks for $20 billion sitory, Sept. 11 did speed up three of all the income in the city and tions,but the biggest effect was to ac- lated businesses shrank or simply in aid, a figure he had pulled out of lower Manhattan trends:the reloca- more than 13% of all city tax rev- celerate three trends already well disappeared.Those cutbacks led to a the air in a meeting. New York offi- tion of financial companies to mid- enue.Tourism did well,too,in those under way. sharp decline in business services, cials were under constant pressure to town, the transformation of down- years,and the tax haul from both fed The New York City economy too. Wall Street eliminated about justify the figure,and what better jus- town into a residential community, another growth cycle in the city was already contracting sharply by 30,000 jobs in 2001 alone and even- tification than the need to bolster an and the recasting of the downtown budget and employment. mid-2001. Hotels were the first to tually cut another 10,000.Almost as office market as a cheaper alterna- New York was never richer than be hit hard, as a weakening national many new media jobs went poof. LISTEN to a discussion at tive for cost-conscious companies in 2007, and when the city faltered, economy led to a decline in business Politicians and government offi- CrainsNewYork.com/audio like Empire Blue Cross, which of course, Wall Street was to blame.

community needs.We as a commu- nity board have prioritized the Lower Manhattan: building of the WTC Performing SOME OF US WOULD Arts Center as a key economic-re- vitalization project that would cre- ate immediate construction jobs looking ahead and long-term jobs and would help RATHER BE AT WORK. lease the remaining office towers at the site. We are working to develop a BY JULIE MENIN WTC tour bus plan that encourages the use of public transportation to he death of Osama bin Laden was a moment for the site, rather than clogging down- which family members of Sept.11 victims and the town with hundreds of buses. downtown community have waited almost 10 And perhaps most important,we need to guarantee the security of years.While justice was served,it does not change lower Manhattan. While we were the fact that 3,000 lives were senselessly lost or that able to get the Sept. 11 terror trials there is a 16-acre hole in the heart of our neighborhood. moved out of the neighborhood, we T all need to ensure that many of the But as we approach the 10th anniversary of the Sept. 11 critical recommendations of the bi- attacks, we can send a message of resilience and rebirth to partisan 9/11 Commission report are finally adopted and that the al-Qaida and the world.There is no growing need. Homeland Security Department better testament to the ability of On the commercial front, 250 changes its funding formulas to al- our great city to rebuild than the new firms have moved to lower locate funds truly based on risk. AND IT SHOWS. fact that 30,000 new residents have Manhattan since 2005, and 9 mil- While challenges remain for our moved into lower Manhattan since lion tourists visit annually. community and city, we should all that date, almost doubling its pop- Yet challenges still remain. On remember the unity that ties our Nominations are now open for Crain's ulation and defying predictions the residential front, we must con- country together. As we turn to the Best Places to Work in New York City. that no one would ever want to live tinue to build new schools for our 10th anniversary in September, we in, work in or even visit the neigh- community.We have to continue to need to come together and continue borhood. push for the development of new af- to show the world that we New In fact, lower Manhattan is the fordable housing so that the neigh- Yorkers persevered and rebuilt the fastest-growing residential neigh- borhood is not priced out of reach neighborhood that served as our borhood in the city, leading us to for many. country’s first capital, the corner- spearhead the building of three We need to ensure that the Low- stone of democracy. new public schools in our district in er Manhattan Development Corp. the past four years, and help open quickly and effectively distributes Julie Menin is chairperson of Community www.bestplacestoworkNYC.com several community centers, parks its remaining approximately $150 Board 1 in lower Manhattan and the host of and playgrounds to address the million to meritorious projects and NBC’s Give and Take.

May 9, 2011 | Crain’s New York Business | 11 20110509-NEWS--0012-NAT-CCI-CN_-- 5/6/2011 3:39 PM Page 1

OPINION Curtains for some Broadway shows dividual workers and industries. This comports with President Fighting for NY’s Obama’s call for every American to Tony nods can’t make up for poor box office gain some level of postsecondary ed- ucation or job training.Unfortunate- cadia got a Tony nomination but, at ly, the president’s actions contradict BY MIRIAM KREININ SOUCCAR only 29.6% of its potential grosses, is middle-skills jobs what he says. Work-force training limping along at the box office. has been reduced by 8% in his pro- Let the shakeout begin. Jerusalem, which received a Tony posed 2012 budget.Last month,the Within hours of last week’s an- nomination and rave reviews, is ek- BY CARL HUM House went even further and pro- nouncement of the much-anticipat- ing out 40% of its potential grosses. posed scrapping funding altogether ed Tony nominations, the first clos- As a whole,Broadway is having a s New York emerges from the Great Recession, for development and training. ing notice trickled in. Producers of banner year. Total grosses for the we need to look for reliable ways to create jobs for This not only threatens New Lombardi, the play about the leg- season are up 3.5% from the same York’s work-force development sys- endary Green Bay Packers coach time last year, and attendance is up the next generation. Surprisingly, it’s the jobs in tem, but also risks the state’s ability that opened last summer,announced 3%. But only 11 out of 36 shows are the middle that will matter most. to help adult workers attain critical the show would close on May 22. grossing more than 70% of their po- “Middle-skills” positions require more than a skills and training more quickly and While its lead actor, Judith Light, tential; 15 productions are grossing high school diploma but less than a four-year degree.They in- inexpensively, while balancing their was nominated for a Tony, overall, just half of what they could. A work and family obligations. the play didn’t get the recognition it Theater experts say that this year, clude good-paying jobs for dental hygienists, aircraft mechanics In the interest of the state’s future, had hoped for to re-energize sales. some of the productions that re- and IT specialists.Such posts already account for the largest share our congressional delegation must The show grossed only $155,898 at ceived Tony nods may not make it stand against the current disinvest- the box office during the first week past the summer. With 10 new mul- of jobs in New York today; by 2018, the impact of the shortage in critical ment trend and ensure that New of May, just 21% of its potential. timillion-dollar musicals that they will account for nearly 1 mil- sectors such as health care,as incum- York can train more residents for bet- Theater insiders are also waiting opened within six weeks of each oth- lion job openings,or some 40% of all bent employees age out and retire. ter,more plentiful middle-skills jobs, for a closing notice from Wonderland, er over the past two months,there are openings, across the state, a report The Skills2Compete-New York which will only continue to grow as a new take on the children’s story, just too many shows to go around— released by the Skills2Compete- campaign has a compelling vision to the economic recovery takes hold. which was shut out at the Tonys and even in a year of record tourism. New York campaign says. prepare our work force for the fu- Indeed, the state’s ability to have took in just 39% of its potential gross- The competition has made it es- Many New Yorkers do not have ture: Every New Yorker should have every resident meaningfully partici- es.A spokeswoman for the show said pecially tough for a number of mu- the proper education and/or skills to access to the equivalent of at least pate in the fragile recovery could well there were no plans to close. sicals.Both Catch Me If You Can and fill these positions. With Congress two years of education or training depend upon it. Fortunately, the Other plays that didn’t get nomi- Sister Act scored Tony nominations bent on reducing funding for work- past high school—leading to a voca- Skills2Compete-New York cam- nated for a Tony—and even some for best musical, which hopefully force development,New York is fac- tional credential, industry certifica- paign provides the road map. that did—may soon call it quits, too. will give them a boost at the box of- ing an imminent middle-skills gap tion or two years’ worth of college Though Born Yesterday often gets fice. Both shows have been relying that could limit the state’s econom- credit—to be pursued at whatever Carl Hum is president and CEO of the standing ovations, it’s playing to heavily on discounted tickets to get ic recovery.The state has already felt point and pace makes sense for in- Brooklyn Chamber of Commerce. houses that are less than half-full.Ar- people in the door. Ⅲ

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12 | Crain’s New York Business | May 9, 2011 20110509-NEWS--0013-NAT-CCI-CN_-- 5/5/2011 5:42 PM Page 1

SMALL BUSINESS INSIDE Tax-deduction exchange proposal gathers steam in NY PAGE 14 How to plan for, apply price hikes PAGE 16 Update: Bakery partners work to restore cookie balance sheet PAGE 17 istockphoto TOP FIVE VIOLATIONS WHEN NEW YORK CITY restaurants get sued, it is typically for one or more of these infractions: 1.Failure to pay overtime Restaurants that pay their servers per shift or pay a weekly salary get into trouble when they neglect to pay their workers overtime if they exceed 40 hours in a week. 2.Failure to provide ‘spread-of-hours’ pay Local restaurants are vulnerable to lawsuits when they ignore the requirement to pay workers for an extra hour when the workday exceeds 10 hours. 3.Theft of tips by management dave klug This refers to owners and managers who improperly take a share of tips for themselves, even though New York law states that this money belongs to the service staff only. For restaurants, more 4.Misappropriation of service charges These charges are tips meant for lawsuits on the menu the waitstaff. Restaurant managers who pocket fixed gratuities or customer service charges are violating the law. Law School graduate.These cases “landed on my Improper payments, other infractions make them doorstep.” They also played a role in the New York De- 5.Minimum wage easy targets; some look to open outside New York partment of Labor’s new Hospitality Wage Or- violations der, which went into effect in January and re- his clients, who are restaurant workers. quires restaurants to keep extensive records of Eateries will find themselves in BY LISA FICKENSCHER Mr. Kirschenbaum has filed more than 100 their employees’ pay, including tips. trouble for ignoring the lawsuits—mostly over how restaurants pay out Over the past five years, restaurant lawsuits requirement that they pay their D. Maimon Kirschenbaum is hardly a house- tips to employees and calculate wages. In the have become one of the hottest areas of labor law, waitstaff either a straight $7.25- hold name, but that’s not true of the chefs and process, he has carved a lucrative niche for him- once seen as a sleepy backwater of the legal com- per-hour minimum wage or $5.00 restaurants he regularly sues. self and his six-attorney firm, Joseph Herzfeld munity. New York City restaurants have shelled per hour if they give a “tip credit.” Jean-Georges Vongerichten, BLT, Nobu and Hester & Kirschenbaum, garnering more than out tens of millions in out-of-court settlements —LISA FICKENSCHER Red Lobster, to name a few, have collectively $20 million in settlements. since 2005, making the city a harder place for Source: Waiterpay.com forked over millions of dollars to the lawyer and “I was very lucky,” said the 2005 Fordham See MORE LAWSUITS on Page 14

May 9, 2011 | Crain’s New York Business | 13 20110509-NEWS--0014-NAT-CCI-CN_-- 5/5/2011 5:41 PM Page 1

REPORT SMALL BUSINESS Time for tax-deduction exchange, advocates say

place that would connect buyers and fit exchange would be simpler and Proposal would sellers and would determine the val- would boost small companies by giv- create a cash market ue of equipment-depreciation de- ing them cash for a deduction they ductions through a bidding process. can’t use immediately. for unusable The mechanism would be simi- lar to that for tax benefit transfer Income balancing depreciation breaks leases,which were developed during Sara Horowitz, founder and ex- the recession of the early 1980s.The ecutive director of the Freelancers BY EILENE ZIMMERMAN leases let owners sell equipment-de- Union, based in Brooklyn, thinks preciation deductions, though not the exchange could help freelancers. Small businesses,especially start- “Anything that allows them to even ups, often won’t be profitable for out their income over time is a good years. But they still have to invest in Promoters of thing,” she said. such things as manufacturing tools The Kleins are working on build- and computers. Though the federal a bill insist the ing local support for the initiative.In government offers a substantial tax March, Ms. Klein gave the proposal deduction for equipment purchases, cost is already to Nancy Ploeger, president of the businesses that operate at a loss— Manhattan Chamber of Commerce, and thus don’t owe any taxes—lose accounted for and to Sen.Kirsten Gillibrand’s staff

the deduction for that year. in New York. They have also sent it levinekarjean June R. Klein and her husband, to Rep. John Larson, a Connecticut SOLD: June and Ira Klein are gathering support for the auction-like mechanism they envision. Ira Klein, would like that to change. Democrat on the House Ways and They are pushing for federal legisla- Means Committee. The senator’s tors to propose a law that would cre- office is reviewing it; Mr. Larson’s stitute and author of Lower Your Ms. Ploeger thinks the proposal ate a marketplace where a small busi- in an auction-like setting. has not yet done so. Taxes—Big Time!. has legs, however. ness could sell deductions it can’t use. “Most small businesses didn’t The Kleins argue that their pro- “If a firm in the top bracket buys “President Obama has put a lot take advantage of TBT leases be- posed law wouldn’t cost the U.S. the depreciation,it will get an imme- of money into funding Small Busi- Connecting buyers, sellers cause of their complexity and the le- Treasury anything and wouldn’t af- diate reduction in taxes and the gov- ness Administration programs, and A small-business owner herself, gal costs,” said Mr. Klein, who fect the deficit,because depreciation ernment loses revenue, [perhaps] a if this is another way to [do that],we Ms. Klein is CEO of Technology & helped craft the details of those leas- deductions are “already scored in the substantial amount,” said Mr. should,” she said. “If you add up all Marketing Ventures Inc., a Man- es.The authorizing law was repealed deficit calculations by the Congres- Botkin, also a former IRS attorney. the monies our government is al- hattan-based consulting firm. Mr. in 1983, he added, as large compa- sional Budget Office.” “I think that will make this a loser in ready spending on small-business Klein is a tax attorney and general nies were the primary beneficiaries But that representation isn’t ac- Congress.They are looking for ways support—$30 billion here, $50 bil- counsel for his wife’s firm. of the leases. curate, according to Sandy Botkin, to balance the budget, and this isn’t lion there—the loss will be a drop in The Kleins envision a market- The Kleins insist that a tax bene- president of the Tax Reduction In- going to help them do that.” the bucket.” Ⅲ

pay their employees correctly de- employees, which may reduce the serve to be sued. number of suits. Employers, for ex- More lawsuits are on the menu “We’ve gone through the pay ample,are required to maintain a list records of companies that have gone of job descriptions and track work- Continued from Page 13 out of their way to evade labor law,” ers’ tips each day, issues that have them to do business, experts say. said Joe Fitapelli of Fitapelli & tripped up many restaurant owners. Restaurants are easy targets, Schaffer,who represents employees. “The new wage order should re- since many are not paying their While a growing number of attor- sult in less litigation because it workers properly. This is partly be- neys are targeting restaurants, about forces employers to be more cause there were ambiguities in the half a dozen have been the most pro- thoughtful about what they are do- law, according to attorney Carolyn lific. They include Mr. Pechman, ing, to write something down and Richmond, a partner in Fox Roth- who has filed 30 lawsuits. give it to their workers,” said Ken schild who represents many restau- Kimerling, legal director of the rant owners. Shrinking pool Asian American Legal Defense and Restaurants are also targets be- Their success put the industry on Education Fund. cause their guilt can be easy to estab- notice, with each case against a There is a significant catch. lish and the cases are profitable for celebrity chef making a splash in the Restaurants that are in compliance the lawyers who file them.They typ- media.Plaintiffs’attorneys concede, now but were not over the past six ically get a third of the settlement, however, that they have just about years are still at risk of being sued. said Mr. Kirschenbaum. exhausted the pool of high-profile “The financial damages are “These restaurant cases are easy and deep-pocketed operators— enormous, because these are mostly money.If there is a violation,it’s sim- most of whom have been sued.They class-action lawsuits that cover all ple to prove,” said Louis Pechman, a are now shifting their attention to workers over a six-year period,” said labor law attorney who sued lesser-known, smaller businesses. Felice Ekelman, a partner with Sparks—the infamous chop house Some attorneys raise the ques- Jackson Lewis who represents res- where a mobster was shot dead— tion of whether this area of litigation taurant owners. winning a record $3.2 million settle- will remain as hot as it has been. For For example, according to court ment in 2009. Waiters at Sparks al- one thing,more eateries appear to be records, there were 645 class mem- leged that their tips were shared with complying with labor laws. bers in a lawsuit filed by Mr. managers and other workers who “Workers come to my office Kirschenbaum against Keith Mc- were not legally entitled to gratuities. wanting to bring a case because they Nally’s bistros Pastis and Balthazar. are mad about something, and I’ll The settlement was $1.5 million. “It’s a scam” newscom, bloomberg news FORKING IT OVER: Red Lobster, Nobu and BLT (from top), along with chef Jean-Georges see that there isn’t one,” said Mr. As for whether the stream of Lawyers who defend restaurant Vongerichten, have collectively paid millions of dollars to settle lawsuits. Kirschenbaum. wayward eateries will dry up as big owners spare no vitriol in describing Mr. Fitapelli said he also recent- restaurant groups continue to im- the cases filed against their clients, ly turned away potential clients be- prove their employment practices, which they believe are fueled by a our perspective, it’s a scam.” Rigie,executive vice president of the cause they presented weak evidence Mr. Pechman said, “I’d suspect that gold-rush mentality. Some restaurateurs are opting to city chapter of the New York State of wrongdoings. the big-name places have run their “You see the plaintiffs’ bar trip- open businesses in other cities be- Restaurant Association. The new Hospitality Wage Or- course, but you are always going to ping over themselves to file the same cause of the “litigious atmosphere in The counterargument,of course, der will force restaurants to be more have issues with smaller restaurants case,” said Ms. Richmond. “From New York,” according to Andrew is that restaurant owners who don’t vigilant about how they pay their cheating.” Ⅲ

14 | Crain’s New York Business | May 9, 2011 CN014351 4/15/11 4:24 PM Page 1

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REPORT SMALL BUSINESS

HOW-TO Tips for tricky task of hiking prices

Federation of Independent Busi- your margins. merchant bank that works with More companies ness found that 24% of its members many small companies and has of- consider increases planned to raise prices for their TIP TWO fices in Boston and New York. goods or services, compared with Do a small-scale test. But things become more compli- as inflation knocks 9% a year earlier. cated for a vendor of mass-market Obviously, getting customers to A pilot hike will help you gauge shoes,for instance,which customers BY ELAINE POFELDT pay more isn’t a simple matter. customer reactions and mitigate may defer purchasing if the mer- Changing its price structure is a crit- risks, according to Bruce Bachen- chandise is too expensive. In such hen Julie Melillo ical decision for any small business, heimer, clinical professor of man- cases, Mr. Walker said, owners started out as a according to Jim Neuwirth, presi- agement and director of the entre- might have to restrict their invento- business and dent of Manhattan-based North- preneurship program at Pace ry and sell “only those shoes that will catherine gibbons catherine personal coach star Research Partners. University. give them their margin.” TIERED SYSTEM: Life coach Julie Melillo in 2005, she de- “There’s a risk of alienating your For example, if you have two implements fee increases with new clients. cidedW to charge a low hourly rate customer base,” Mr. Neuwirth said. stores, raise prices on select items or TIP FOUR while she established her business. Experts and entrepreneurs offer at just one location, Mr. Bachen- Let data be the guide. She had to raise her fee when she these tips to determine if and how heimer says. schedule, Ms. Melillo began charg- moved from Arizona in 2007 be- your business should raise prices. Many entrepreneurs make the ing new clients more, rather than cause of New York’s higher operat- TIP THREE mistake of relying on gut instinct to trying to upgrade existing ones. ing costs and because she realized TIP ONE Consider the willingness decide about increases, Mr. Walker “That made it easy for me,” she she had undervalued her work. Gather market intelligence. to pay. said. Instead, you should use real said. Her rate, now more than quadru- numbers, such as the information ple the original one, still isn’t where it Find out what competitors are Some industries have it easier collected through a point-of-sale TIP SIX should be, Ms. Melillo says. It will doing before you make a move, says than others. system. Look for clues that indicate Be transparent. probably go up “in the next year or so” Jim Joseph, president of Lippe Tay- Professional services providers your customers’ tipping point on as she takes on new clients,she added. lor, a marketing and communica- may find that their clients will bear price. Explain price increases to cus- Many entrepreneurs are con- tions firm in Manhattan. fee increases, because “businesses tomers rather than trying to gloss cerned about keeping their busi- “If they’re raising prices,you have are recognizing the importance of TIP FIVE over the reality, Mr. Neuwirth says. nesses profitable as inflation threat- a bit more license,” Mr. Joseph said. having good strategic advice,” said Phase out old rates gradually. “It shows customers you are treating ens to increase overhead expenses. If they’re not, you’ll likely have Ronald L. Walker, president and them fairly and with respect,” he An April survey by the National to look for other ways to maintain founding partner of Next Street, a To arrive at her current fee said. Ⅲ

16 | Crain’s New York Business | May 9, 2011 20110509-NEWS--0017-NAT-CCI-CN_-- 5/5/2011 5:40 PM Page 1

REPORT SMALL BUSINESS Indebted cookie biz goes back in oven debt and working on building cash “It becomes long-term debt hearsal spaces. He projects that to- This Chick Bakes’ reserves.And,though they don’t like when it’s not supposed to be,” Mr. tal sales will climb to between partners still fight for the idea of taking on more debt, Mr. Wasserstein noted. $225,000 and $250,000 this year. NO CAKEWALK: Tucker is looking into obtaining a Meanwhile, This Chick Bakes’ The company is preparing to ap- Jen Houston and new funds, better site revolving line of credit with a bank. partners are talking with the owner proach big retailers, such as Whole Charley Tucker may Nat Wasserstein, a crisis manag- of an Alphabet City bakery, whose Foods. But filling larger orders will take on more debt to keep growing.

er with Lindenwood Associates,said lease is ending soon, about moving require greater cash reserves. The buck ennis BY ELAINE POFELDT that using a revolving credit line can into the space—though they’re not challenge is stepping far enough be a smart way to finance short-term completely sold on the idea,because outside the day-to-day grind of UPDATE When Crain’s profiled Charley expenses,like purchasing supplies to of low foot traffic in the area. carting around 50-pound bags of Tucker and Jen Houston,the credit- prepare a big order. But companies Mr. Tucker also has won some flour to find the needed funds. running the business,’ ” said Mr. strapped operators of This Chick that tap a line for other purposes new accounts, including a café at “As Jen just said to me,‘The busi- Tucker. Then again, he added, “We Bakes, their firm’s future was in may have trouble paying it down. one of Ripley-Grier Studios’ re- ness is still running us; we’re not are still growing.” Ⅲ question (“Debt may crumble their cookie,”Oct.18).The partners were considering closing the cookie wholesaling and Internet retail business that they launched in the East Village in 2003 to supplement their careers in the arts. The business was bringing in about $200,000 a year,with some 30 clients—including Joe cafés and York Theatre Company—buying the duo’s chocolate-malt sandwich cook- ies,white-chocolate-coated,raspber- ry-filled Angel Dogs and other treats. But, like many small businesses during the nation’s credit boom and bust,This Chick Bakes had built up burdensome debts.To finance oper- ations and marketing efforts and to deal with unexpected disasters,such as a stolen car, the partners bor- rowed more than $80,000—a com- bination of credit card debt and per- sonal loans. They devoted roughly $800 a month to credit card pay- ments, some for cards charging in- terest of almost 30%. They paid themselves only $1,000 a month each for living expenses. Last fall, they were hoping for a cash infusion from an investor to cover the cost of opening a retail shop in Manhattan, where they could charge more for their baked goods. Otherwise, they were pre- pared to consider moving on. “We’re going to reach a point where we have to grow or stop,” said a despairing Mr.Tucker at the time. Still in business With the busy holiday season approaching, however, the partners couldn’t bring themselves to close This Chick Bakes. “We said, ‘Let’s stick it out, and we’ll reassess every- Terminal 8 at JFK. thing in January,’” said Mr. Tucker. The founders relocated to Long Where New York Island City, Queens, and hired a meets the world. part-time employee to help them streamline processes like managing And where the world inventory and taking orders, bring- experiences a terminal ing their part-time staff to five.They also finished their business plan,aid- like no other. Shop, dine, ed by a consultant. It’s in the hands of a Manhattan business owner,a po- relax – expect the best tential investor in the now-profitable New York has to offer. firm,who has offered to make intro- ductions to other possible backers. “I’m waiting to hear back from him,” said Mr. Tucker. After he was hired for some TV commercials, Mr. Tucker stopped getting a paycheck from This Chick Bakes. “I’m trying not to take any money, so that we constantly have money in the bank to take care of whatever comes up,” he said. one one He and Ms. Houston have been AmericanAirlines and AA.com are marks of American Airlines, Inc. world is a mark of the world Alliance, LLC. © 2011 American Airlines, Inc. All rights reserved. steadily paying down their credit card

May 9, 2011 | Crain’s New York Business | 17 20110509-NEWS--0018-NAT-CCI-CN_-- 5/5/2011 8:15 PM Page 1

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(45: ➚➚ PURCHASE A LIST OF THE NEW YORK AREA’S 25 LARGEST MONEY MANAGERS AND OTHER CRAIN’S BUSINESS LISTS @ WWW.CRAINSNEWYORK.COM/LISTS 18 | Crain’s New York Business | May 9, 2011 20110509-NEWS--0019-NAT-CCI-CN_-- 5/5/2011 8:16 PM Page 1

FOR THE RECORD

NYPD windbreaker jackets, which all rent was $75 a square foot. 14,918 shares of common stock at prices conform to Police Department ranging from $29.99 to $38.78 on April ABOUT THIS SECTION specifications. Bid openings will take ● Ark Restaurants Corp. signed a lease 28, in a transaction worth $552,871. On place at the NYPD Contract for 10,500 square feet at 505 W. 37th St., the same day, she sold 14,918 shares at FOR THE RECORD is a weekly listing of information from the public record that Administration Unit, 51 Chambers St., a building owned by TF Cornerstone. $85.15, in a transaction worth can help businesspeople in the New York area find opportunities, potential Room 310, at 11 a.m. on May 18. To The restaurant will occupy the ground $1,270.268. She now directly holds new clients and updates on competitors. make inquiries, contact Sgt. G. Molloy floor and the basement. Fred Klein and 14,723 shares. To ask questions or get more information on this section, contact Suzanne at (646) 610-5940. Herb Weisberg of KGW Associates Panara at [email protected]. represented the tenant, while Winick ● MSC Industrial Direct Co. (MSM) ● Taxi and Limousine Commission Realty Group represented the landlord. Mitchell Jacobson, chairman, sold Requests proposals by 5 p.m. on June 3 The asking rent was $40 a square foot. 101,500 shares of common stock at for the possibility of contracting with a prices ranging from $70.78 to $71.97 single dispatcher to dispatch ● La Colombe Torrefaction signed a between April 25 and April 28, in a BANKRUPTCIES largest unsecured claims are Chase, wheelchair-accessible for-hire vehicles lease for 1,500 square feet at 400 transaction worth $7,261,430. He now owed $27,306; American Express, to wheelchair users in New York City Lafayette St., a building owned by Sand holds 273,284 shares. The following listings are selected from the owed $22,510; and Capital One, owed outside of Manhattan. The respondent Associates. David Baker of Isaacs and most recent available filings by companies $4,450. will be responsible for dispatching Co. represented the tenant, while Erik Gershwind, executive vice seeking bankruptcy protection in the wheelchair-accessible vehicles for trips Zachary Beloff, Ariel Schuster and president, director and chief operating Southern and Eastern Districts of New from Brooklyn, Queens, the Bronx and Brian Segall of Robert K. Futterman & officer, sold 23,426 shares of common York. Information was obtained from U.S. GOVERNMENT CONTRACT Staten Island to any of the other Associates negotiated on behalf of the stock at prices ranging from $70.78 to Bankruptcy Court records available on OPPORTUNITIES boroughs, Nassau County and landlord. The asking rent wasn’t $71.97 between April 25 and April 28, Public Access to Court Electronic Records. Westchester County.To make inquiries, available. in a transaction worth $1,675,929. He Listings are in alphabetical order. Following are selected contract contact Jeremy Halperin at (212) 676- now directly holds 63,245 shares. opportunities recently announced by New 1031 or [email protected]. ● 16 Maujer Street HDFC York City agencies.To learn how to sell STOCK TRANSACTIONS ● C.R. Bard Inc. (BCR) 16 Maujer St., Brooklyn goods and services to city government, visit Brian P.Kelly, group vice president, Filed for Chapter 11 bankruptcy www.nyc.gov/selltonyc. For a searchable REAL ESTATE DEALS Following are recent insider transactions at corporate health care services, exercised protection on April 18. The filing cites database of current procurement notices, New York’s largest publicly held companies options on 35,000 shares of common estimated liabilities of $500,001 to $1 visit www.nyc.gov/cityrecord. Listings are Companies that would like to have details of filed with the Securities and Exchange stock at $54.97 on April 27, in a million and estimated assets of $0 to alphabetical by category and department. their recent transactions appear in these Commission by executives and major transaction worth $1,923,775. On the $50,000. Among the creditors with the listings should e-mail descriptions following shareholders. Listings are in order of same day, he sold 46,278 shares at largest unsecured claims are the city CONSTRUCTION SERVICES this format to [email protected], transaction value.The information was $103.63, in a transaction worth Department of Finance, owed ● Department of Design and Construction with “Real estate transaction” in the obtained from Thomson Reuters. $4,795,743. He now directly holds $339,039.20; the city Water Board, Seeks competitive sealed bids by 11 a.m. subject line, or enter them online at 49,889 shares. owed $290,653.49; and Edward Filemy, on May 24 for the reconstruction of crainsnewyork.com/submitadeal. Deals are ● Becton Dickinson & Co. (BDX) owed $5,446.47. Amboy Road and Annadale Road on listed in order of square footage. Edward J. Ludwig, chairman and chief Jim C. Beasley, group vice president and Staten Island. Bid documents are executive, exercised options on 116,666 president of Bard Peripheral Vascular ● Buzz Parking II available at www.nyc.gov/buildnyc. To COMMERCIAL shares of common stock at $29.99 on division, exercised options on 23,500 501 Madison Ave. make inquiries, contact Ben Perrone at ● Gagosian Gallery renewed a lease April 28, in a transaction worth shares of common stock at prices Filed for Chapter 11 bankruptcy on (718) 391-2614. for 10 years for 50,000 square feet $3,498,813. On the same day, he sold ranging from $35.71 to $73.99 on April April 18. The filing cites estimated at 980 Madison Ave., a 90,900-square- 116,666 shares at $85.43, in a 27, in a transaction worth $1,153,183. liabilities of $500,001 to $1 million and GOODS AND SERVICES foot building owned by RFR Realty. transaction worth $9,966,766. He now On the same day, he sold 23,500 shares estimated assets of $100,001 to ● Department of Education The gallery occupies the entire fourth directly holds 240,160 shares. at $103.79, in a transaction worth $500,000. Among the creditors with the Requests proposals by 1 p.m. on May 25 and sixth floors and a portion of the $2,438,948. He now directly holds largest unsecured claims are Richard for a company to provide design fifth floor. Jeff Fischer, Scott Panzer Vincent A. Forlenza, president and chief 49,462 shares. Rubino, owed $250,000; Keith Gordon, assistance for the DOE’s Web efforts. and Steven Rotter of Jones Lang operating officer, exercised options on owed $65,000; and Simona Brown, As DOE increasingly offers services LaSalle represented the tenant, while 41,666 shares of common stock at ● International Business Machines owed $65,000. through the Web, it has a need for Aby Rosen represented the landlord $29.99 on April 28, in a transaction Corp. (IBM) additional, scalable temporary staffing in-house. The asking rent wasn’t worth $1,249,563. On the same day, he R. Franklin Kern, senior vice president, ● Mayfair Bagels Inc. resources that can support the DOE disclosed. sold 41,666 shares at $85.15, in a global business services, sold 11,069 10 Mayfair Shopping Center, Web team.To make inquiries, contact transaction worth $3,547,860. He now shares of common stock at prices Commack, L.I. the Vendor Hotline at (718) 935-2300 ● Fred Alger Management Inc. signed a directly holds 121,577 shares. ranging from $170.36 to $170.60 on Filed for Chapter 11 bankruptcy or [email protected]. 10-year sublease for 46,000 square feet April 28, in a transaction worth protection on April 13. The filing cites at 360 Park Ave. South, a building owned Donna M. Boles, senior vice president, $1,886,954. He now directly holds 955 estimated liabilities of $1,000,001 to ● Department of Environmental Protection by 360 Park South Delaware Associates. human resources, exercised options on shares. Ⅲ $10 million and estimated assets of Requests proposals by 4 p.m. on June 9 Alexander Chudnoff, now of Jones Lang $500,001 to $1 million. Among the from qualified and experienced LaSalle, represented the tenant with his creditors with the largest unsecured companies for collections-related former Cushman & Wakefield claims are Arlona, owed $13,251.27; the services for delinquent water and sewer colleagues Douglas Dolgoff and Haley DEALS ROUNDUP Long Island Power Authority, owed charges. A preproposal conference is Klein, while Kevin Daly and W. Clark $6,357.24; and Imperial Paper, owed scheduled for 10 a.m. on May 25 at the Finney of Cushman & Wakefield $6,074.88. DEP,located at 59-17 Junction Blvd. in negotiated on behalf of the sublessor, TRANSACTION SIZE SELLER/TARGET (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE Flushing, Queens. To make inquiries, Reed Elsevier. The asking rent was in ● Syracuse Resort Development Inc. contact Florencio Inosanto at the mid-$40s a square foot. Welsh Carson Anderson & $3,084.3 CenturyLink Inc. SB M&A 683 Middle Neck Road, (718) 595-6662 or Stowe (Manhattan), Great Neck, L.I. [email protected]. ● RHI Entertainment Inc. signed a Waddell & Reed Financial Filed for Chapter 11 bankruptcy lease for 24,400 square feet at 423 W. Inc., WCAS Management ● Corp. (Manhattan)/ protection on April 26. The filing cites Economic Development Corp. 55th St., a 12-story, 300,000-square- Savvis Inc. estimated liabilities of $1,000,001 to Requests proposals by 4 p.m. on June 10 foot building owned by The Winter Aegon N.V./ $1,400.0 Scor Global Life U.S. Re SB M&A $10 million and estimated assets of for a consultant to provide on-call Organization. Eric Kahn of Norman Transamerica International, Insurance Co. (Manhattan) $1,000,001 to $10 million. Among the surveying services to include property Bobrow & Co. represented the tenant, Transamerica Reinsurance Co., creditors with the largest unsecured surveys, topographic surveys, utility while Joshua Gosin, Daniel Hassett Transamerica Reinsurance claims are the City of Syracuse, owed surveys, subsurface investigations and and Stephen Schofel of Newmark Business $1,173,093.89; Soheil Hekmat, M.D., wetland delineations. The RFP is Knight Frank represented the landlord, Kimco Realty Corp./ $790.0 Blackstone Real Estate Advisors FB M&A owed $600,000; and Gary Merrit, owed available at the EDC, 110 William St., along with Robert Fink, who Valad Property Group (Manhattan) $300,000. sixth floor, between 9:30 a.m. and negotiated in-house. The asking rent One Equity Partners $600.0 Aetna Inc. SB M&A 4:30 p.m. To make inquiries, contact was $38 a square foot. (Manhattan), W Capital ● The Firm Fitness Maryann Catalano at (212) 312-3969 or Partners (Manhattan)/ 295 Montauk Highway, Speonk, L.I. [email protected]. ● Cornell University signed a lease for Prodigy Health Group Inc. Filed for Chapter 11 bankruptcy 10,550 square feet at 230 Park Ave., The Bank of New York $550.0 Computershare Ltd. SB M&A protection on April 14. The filing cites ● Health and Hospitals Corp. owned by Monday Properties. Gere Mellon Corp. (Manhattan)/ estimated liabilities of $50,001 to Seeks competitive sealed bids by 11 Ricker of MB Real Estate represented Mellon Investor Services $100,000 and estimated assets of $0 to a.m. on May 25 for janitorial services the tenant. Jordan Berger negotiated on Oxford Finance Corp. $460.0 Welsh Carson Anderson & Stowe GCI $50,000. Among the creditors with the for Stapleton and Mariners Harbor behalf of the landlord in-house. The (Manhattan), Sumitomo Corporation of largest unsecured claims are clinics on Staten Island. Mandatory asking rent was in the high $50s a square America (Manhattan) Bridgehampton National Bank, owed walk-throughs are scheduled for 10 foot. GE Equity, GMT $350.0 Summit Partners, FB M&A $23,630.09; the Long Island Power a.m. on May 20 at Mariners Harbor Communications Partners, TA Associates Inc. Authority, owed $9,250.02; and Bay clinic, located at 2040 Forest Ave., and RETAIL Peacock Equity Fund Gas, owed $3,504.84. 10 a.m. on May 23 at Stapleton clinic, ● Tir Na Nog signed a lease for 12,000 (Manhattan)/ located at 111 Canal St. To make square feet at 315 W. 39th St., a building Bigpoint GmbH (unknown majority stake) ● The Renewable Energy Home inquiries, contact Nadine Patterson owned by Handro Properties. The pub 43 South Bay Ave., Eastport, L.I. at (718) 616-4271 or and restaurant will occupy the basement Selected deals announced for the week ended May 1 involving companies in metro New York. Filed for Chapter 7 bankruptcy [email protected]. and ground floor. The tenant negotiated FB M&A: Financial buyer M&A represents a minority or majority acquisition of existing protection on April 15. The filing cites without a broker, while Scott Galin of shares of a company with the participation of a financial buyer. GCI: Growth capital investment ● represents new money invested in a company for a minority stake. SB M&A: Strategic buyer estimated liabilities of $50,001 to New York Police Department Handler Real Estate Organization and M&A represents a minority or majority acquisition of existing shares of a company without the $100,000 and estimated assets of $0 to Seeks competitive sealed bids by 11 a.m. Jason Pennington of Ripco Real Estate participation of a financial buyer. source: capitaliq $50,000. Among the creditors with the on May 18 from manufacturers for represented the landlord. The asking

May 9, 2011 | Crain’s New York Business | 19 nb19p20-21cl.qxp 5/6/11 3:15 PM Page 20

CUSTOM JEWELRY EXECUTIVE PUBLIC & LEGAL NOTICES Osnat Gad offers a completely RECRUITER personalized experience in buying fine jewelry. From selecting Notice of Qualification of Blackstone Notice of Appl. for Auth. GIREHBAN, Notice of Qualification of PYRANDER an engagement ring, building a POSITIONS AVAILABLE Real Estate Partners VII.TE.1 L.P. LLC, a foreign limited liability company CAPITAL MANAGEMENT, LLC. jewelry wardrobe, crafting a Authority filed with NY Dept. of State (LLC). Appl. for Auth. filed with SSNY Authority filed with Secy. of State of one-of-a-kind piece to reworking on 4/22/11. Office location: NY County. 11/24/10. LLC organized in DE NY (SSNY) on 04/07/11. Office loca- a cherished heirloom. Quant Researcher LP formed in DE on 4/18/11. NY Sec. 11/22/10. NY office location: NY tion: NY County. LLC formed in www.osnatgad.com (Citadel LLC - New York, NY) Dvlp of State designated agent of LP upon County. SSNY designated as agent Delaware (DE) on 02/12/09. Princ. core algorithms & mdls that lead to whom process against it may be for process. SSNY shall mail copy of office of LLC: 500 Park Ave., 4th Fl., & support trading decisions. Req’s served and shall mail process to the process to: The LLC, 161 Hudson NY, NY 10022. SSNY designated as PhD in Finance or Computational principal business addr.: c/o The Street, Apt. 6C, New York, NY 10013. agent of LLC upon whom process TELECOMMUNICATIONS Finance + 1 yr front-office exp in Blackstone Group L.P., 345 Park Ave., Office address of LLC in jurisdiction against it may be served. SSNY shall financial srvcs. All stated exp must NY, NY 10154. Regd. agent upon of organization: c/o National Registered mail process to the LLC at the princ. also incl the following: wrkg w/ interest whom process may be served: CT Agents, Inc., 160 Greentree Dr., Ste. office of the LLC. DE addr. of LLC: rate products at a top-tier investmnt Corporation System, 111 8th Ave., NY, 101, Dover, DE 19904. A copy of the 615 S. DuPont Hwy., Dover, DE firm; programming in C/C++ incl exp NY 10011. DE addr. of LP: c/o The Cert. of Form. on file with State of 19901. Cert. of Form. filed with DE w/stat packages such as R & Matlab, Corporation Trust Co., 1209 Orange Delaware, Div. of Corp., 401 Federal Secy. of State, Div. of Corps., 401 33 East 33rd Street & exposure to scripting languages St., Wilmington, DE 19801. Name/addr. Street, Ste. 4, Dover, DE 19901. Federal St., Ste. 4, Dover, DE 19901. Purpose: Investment management, New York, NY 10016 such as Shell Scripting (Bash); of genl. ptr. available from NY Sec. of Purpose: Any lawful act or activity. advisory or trading activities. 212-532-7400 dvlping interest rate pricing mdls & State. Cert. of LP filed with DE Sec. [email protected] back-testing trading strats into of State, 401 Federal St., Dover, DE Notice of Formation of UPPER practical financial system functions; 19901. Purpose: any lawful activity. MANHATTAN PARKING LLC. Arts. of Notice of Formation of ALEXANDRE EMERGENCY providing advanced empirical mdlg Org. filed with Secy. of State of NY PLOKHOV LLC, a domestic LLC. & computations involving lrg Arts. of Org. filed with the SSNY on COMMUNICATIONS NOTICE OF FORMATION of limited (SSNY) on 04/21/11. Office location: SYSTEMS datasets; & stat & math mdlg from NY County. Princ. office of LLC: 03/30/2011. Office location: NY design & validation thru to integration liability company (LLC). NAME: SARSEN County. SSNY has been designated SPECIALISTS REALTY, LLC. Articles of Organization 405 Park Ave., Ste. 1103, NY, NY into a live trading environ. 10022. SSNY designated as agent as agent upon whom process against • FREE PICKUP & DELIVERY Resumes: ER/EH Attn: R-0149, filed with Secretary of State of New the LLC may be served. SSNY shall York (SSNY) on April 7, 2011. Office of LLC upon whom process against • 48 HOUR TURNAROUND Citadel LLC, 131 S Dearborn St, it may be served. SSNY shall mail mail a copy of process to: 27 W. 20th ON REPAIRS 32nd Fl, Chicago, IL 60603. Location: New York County. SSNY St. Ste 1201, NY, NY 10011. designated as agent of LLC upon whom process to c/o Phillips Nizer LLP, • FREE ENGRAVING Purpose: Any Lawful Purpose. process against it may be served. 666 Fifth Ave., NY, NY 10103. • SHORT & LONG TERM SSNY shall mail copy of process to: Purpose: Any lawful activity. RENTALS WORKSHOP c/o the LLC 41 CARMINE STREET, Notice of Qual. of Myriapod STOREFRONT NEW YORK, NY Notice of Formation of 43 NORTH Productions, LLC. Auth. filed with Sec Prepare for deal success with 10014. Purpose: Any lawful purpose. BRISTOL, LLC. Arts. of Org. filed of State NY (SSNY): 3/2/11. Office in Mercer M&A ReadyTM 2011 Visit with Secy. of State of NY (SSNY) on NY County. Formed in Delaware: 04/26/11. Office location: NY County. 6/22/07. SSNY designated agent of www.mercer.com/maready for work- Notice of Formation of Princ. office of LLC: 801 Second LLC upon whom process against it shop dates and locations worldwide SOPHROSYNE ENERGY INVESTORS, Ave., 19th Fl., NY, NY 10017. SSNY may be served & shall mail process LLC. Arts. of Org. filed with Secy. of designated as agent of LLC upon to: 152 W 77th St Apt #5, NY, NY State of N.Y. (SSNY) on 1/31/11. whom process against it may be 10024. DE add: CT Corporation, 1209 Office location: New York County. served. SSNY shall mail process to N Orange St, Wilmington, DE 19801- SSNY designated as agent of LLC REAL ESTATE c/o Kane Kessler, P.C., Attn: Robert 1120. Arts. of Org. filed with DE Sec upon whom process against it may L. Lawrence, Esq., 1350 Ave. of the of State, 401 Federal St Ste 3, Dover, be served. SSNY shall mail process Americas, 26th Fl., NY, NY 10019. DE 19901. Purpose: General. to: c/o Andrew M. Jacobs, 1 Penn LUXURY PROPERTY Purpose: Any lawful activity. Plaza, Ste. 2527, New York, NY Notice of Formation of Melrose FOR SALE / EAST HAMPTON 10119. Purpose: any lawful activity. FLAMINGO ROAD NORTH LLC, a Commons Family Housing LLC. Arts. of Org. filed with NY Dept. of State Notice of Qualification of 47 East 34th domestic Limited Liability Company (LLC), filed with the Sec of State of on 11/3/10. Office location: NY Street (NY) Lender, LLC. Authority County. Sec. of State designated filed with Secy. of State of NY (SSNY) NY on 4/1/11. NY Office location: New York County. SSNY is designated agent of LLC upon whom process on 4/19/11. Office location: NY County. against it may be served and shall LLC formed in Delaware (DE) on as agent upon whom process against the LLC may be served. SSNY shall mail process to the principal business 4/13/11. SSNY designated as agent addr.: c/o CPC Resources, Inc., 28 of LLC upon whom process against mail a copy of any process against the LLC served upon him/her to E. 28th St., 9th Fl., NY, NY 10016. it may be served. SSNY shall mail Purpose: any lawful activity. process to: The LLC, 2804 Gateway Cohen and Frankel LLP, 286 Madison Oaks Dr., #200, Sacramento, CA Ave., Ste. 2100, NY, NY 10017. ALL ENTERPRISES, LLC, a domestic 95833. Address to be maintained in General Purposes. Limited Liability Company (LLC), filed DE: 40 E. Division St., Ste. A, Dover, DE with the Sec of State of NY on 2/9/11. STUNNING 19901. Arts of Org. filed with DE Secy. Notice is hereby given that a license, BEACH HOUSE NY Office location: New York County. Of State, 401 Federal St., #4, Dover, DE number 1253123, for beer and wine IN THE DUNES SSNY is designated as agent upon 19901. Purpose: any lawful activities. has been applied for by the under- Amagansett. signed to sell beer and wine at retail whom process against the LLC may Impeccable in a quick service restaurant under be served. SSNY shall mail a copy 6,000 SF+/- NOTICE OF FORMATION of Seven of any process against the LLC Story Productions, LLC. Article of the Alcoholic Beverage Control Law summer cottage at 10 Battery Place, Peter Minuit served upon him/her to Al Lawrence next to reserve. Organization filed with the Secretary Plaza between Whitehall and Water & Company, Inc., c/o Anthony Exclusive $11.8M of State of NY (SSNY) on 04/26/2011. Degrotta, 225 E. 45th St., NY, NY WEB# 35028 Office location: NY County. SSNY has Streets, New York, NY 10004 for on premises consumption. Battery 10017. General Purposes. Joseph DeCristofaro been designated as agent upon whom Salesperson process against it may be served. Bistro, LLC d/b/a/ Merchants Market. 631.873.5362 The Post Office address to which the Notice of Formation of MOVEMENT SSNY shall mail a copy of any process NOTICE OF FORMATION OF DRYBAR MATTERS REHABILITATION, OT, PT, against the LLC served upon him is FLATIRON LLC. Arts of Org filed with PLLC. Arts. of Org. filed with Secy. 10 West 66th Street, #22B New York, the Secy of State of NY (SSNY) on of State of NY (SSNY) on 04/28/11. PUBLIC & LEGAL NOTICES NY 10023. Purpose of LLC: to 03/10/11. Office loc: NY Cty. SSNY Office location: NY County. Princ. engage in entertainment production. designated as agent upon whom office of PLLC: 264 Canal St., Ste. E, Street address of Principal Business process may be served and shall NY, NY 10013. SSNY designated as Notice of Formation of LEFKAS CandyGirl-NYC LLC Articles of Org. location is: 10 West 66th Street, #25H mail a copy of any process to: c/o agent of PLLC upon whom process REALTY LLC. Arts. of Org. filed with filed NY Sec. of State (SSNY) New York, NY 10023. Business Filings Inc. 187 Wolf Rd, against it may be served. SSNY shall Secy. of State of NY (SSNY) on 4/22/2011. Office in NY Co. SSNY Ste 101, Albany, NY 12205. Principal mail process to the PLLC at the 10/22/01. Office location: NY County. desig. agent of LLC upon whom Notice of Qualification of Morgan business address: 4 W 16th St, NY, addr. of its princ. office. Purpose: SSNY designated as agent of LLC process may be served. SSNY shall Stanley HedgePremier/Paulson NY 10011. Purpose: any lawful acts. Profession of occupational therapy upon whom process against it may be mail copy of process to c/o Kaplan Advantage Plus Fund II LP. Authority and physical therapy. served. SSNY shall mail process to: Fox Kilsheimer LLP, 850 3RD Ave., filed with NY Dept. of State on 4/21/11. Notice of Qualification of CT Legacy 44-12 43rd Avenue, Sunnyside, NY 14th Flr., NY, NY 10022, which is Office location: NY County. Princ. bus. Holdings, LLC. App. for Auth. filed NOTICE OF FORMATION of Kanook 11104. Purpose: any lawful activity. also the principal business location. addr.: 522 5th Ave., 13th Fl., NY, NY with Secy. of State of NY (SSNY) on Capital LLC Art. of Org filed Sec’y of Purpose: Any lawful purpose. 10036. LP formed in DE on 4/19/11. 3/9/11. Office location: NY County. State (SSNY) 5/4/11. Office location: Notice of Formation of Kahn Hoffman NY Sec. of State designated agent of LLC formed in Delaware (DE) on New York County. SSNY designated & Hochman, LLC Certified Public Name of LLC: MADE NICE, LLC. Art. LP upon whom process against it may 3/3/11. SSNY designated as agent of as agent of LLC upon whom process Accountants. Arts. of Org. filed with of Org. filed Dept. of State of NY on be served and shall mail process to: LLC upon whom process against it against it may be served. SSNY Secy. of State of NY (SSNY) on 1/19/11. Off. Loc. in NY: New York Cty. c/o CT Corporation System, 111 8th may be served. SSNY shall mail shall mail copy of process to Edward 4/1/11. Office location: NY County. Secy. of State designated as agent Ave., NY, NY 10011, regd. agent process to: c/o Capital Trust, Inc., Farrell, Esq., Tarter Krinsky & Drogin SSNY designated as agent of PLLC of LLC upon whom process against upon whom process may be served. 410 Park Ave., 14th Fl., NY, NY LLP, 1350 Broadway, 11th Floor, New upon whom process against it may be it may be served. Sec. of State shall DE addr. of LP: 1209 Orange St., 10022, Attn: Geoffrey Jervis. DE York, NY 10018. Registered agent served. SSNY shall mail process to: mail a copy of process to: The LLC, Wilmington, DE 19801. Name/addr. address of LLC: 1209 Orange St., upon whom process may be served Seymour Shapss Martin & Company, c/o Dornbush Schaeffer Strongin & of genl. ptr. available from NY Sec. of Wilmington, DE 19801. Cert. of is Edward Farrell, Esq., Tarter Krinsky LLP, 757 Third Ave., 6th Fl., NY, NY Venaglia, LLP, 747 Third Ave., NY, NY State. Cert. of LP filed with DE Sec. Form. filed with DE Secy. of State, & Drogin LLP, 1350 Broadway, 11th 10017. Purpose: practice the profes- 10017, Attn: Landey Strongin, Esq. of State, 401 Federal St., Dover, DE 401 Federal St., Ste. 4, Dover, DE Floor, New York, NY 10018. Purpose: sion of certified public accounting. Purpose: any lawful activity. 19901. Purpose: any lawful activity. 19901. Purpose: any lawful activity. any lawful activities.

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PUBLIC & LEGAL NOTICES

Notice of Qualification of Liggett Notice of Qualification of Crestmark Notice of Qualification of Hudson Notice of Qualification of DMM Notice of Qualification of EJM AIR LLC. Vector Brands LLC. Authority filed Westgate LLC. Authority filed with Realty Capital Fund V CV-K, LP. HOUSEHOLD MANAGEMENT LLC. Authority filed with Secy. of State of with NY Dept. of State on 4/5/11. Secy. of State of NY (SSNY) on 3/23/11. Authority filed with NY Dept. of State Authority filed with Secy. of State of NY (SSNY) on 03/31/11. Office loca- Office location: NY County. Princ. Office location: NY County. LLC on 3/23/11. Office location: NY County. NY (SSNY) on 03/30/11. Office tion: NY County. LLC formed in bus. addr.: 3800 Paramount Pkwy., formed in Michigan (MI) on 10/1/10. LP formed in DE on 3/21/11. NY Sec. location: NY County. LLC formed in Delaware (DE) on 01/11/05. Princ. Ste. 250, Morrisville, NC 27560. LLC SSNY designated as agent of LLC of State designated agent of LP upon Delaware (DE) on 03/28/11. Princ. office of LLC: c/o EJM EQUITIES, formed in DE on 3/14/11. NY Sec. of upon whom process against it may whom process against it may be office of LLC: NONE. SSNY designated INC., 1325 Ave. of the Americas, NY, State designated agent of LLC upon be served. SSNY shall mail process served and shall mail process to: as agent of LLC upon whom process NY 10019. SSNY designated as whom process against it may be to: Jack McLaughlin, 25 W. 36th St., c/o CT Corporation System, 111 8th against it may be served. SSNY shall agent of LLC upon whom process served and shall mail process to: c/o 11th Fl., NY, NY 10018, also the Ave., NY, NY 10011, regd. agent mail process to c/o David Martinez, against it may be served. SSNY shall CT Corporation System, 111 8th principal office address. Address to upon whom process may be served. 25 Columbus Circle, Apt. 76/77, NY, mail process to the LLC at the addr. Ave., NY, NY 10011, regd. agent be maintained in MI: 5480 Corporate Princ. bus. addr.: 250 Park Ave. So., NY 10019. DE addr. of LLC: 2711 of its princ. office. DE addr. of LLC: upon whom process may be served. Dr., Ste. 350, Troy, MI 48098. Arts of 3rd Fl., NY, NY 10003. Name/addr. of Centerville Rd., Ste. 400, Wilmington, Corporation Service Co., 2711 DE addr. of LLC: 1209 Orange St., Org. filed with Al Schefke, Director of genl. ptr. available from NY Sec. of DE 19808. Cert. of Form. filed with Centerville Rd., Ste. 400, Wilmington, Wilmington, DE 19801. Cert. of the Bureau of Commercial Services, State. Cert. of LP filed with DE Sec. Secy. of State of DE, 401 Federal St., DE 19808. Cert. of Form. filed with Form. filed with DE Sec. of State, Corporations Division, PO Box of State, 401 Federal St., Dover, DE Ste. 4, Dover, DE 19901. Purpose: Secy of State for the State of DE, 401 Federal St., Dover, DE 19901. 30054, Lansing, MI 48909. Purpose: 19901. Purpose: any lawful activity. Any lawful activity. Dept. of State, Div. of Inc., Townsend Purpose: any lawful activity. any lawful activities. Bldg., P.O. Box 898, Dover, DE Notice of Formation of iRepublican Notice of Formation of LS Blue Sea, 11903. Purpose: Any lawful activity. Notice of Formation of Simon K LLC. Notice of Formation of DMB Strategies, LLC. Arts of Org. filed with the Secy of LLC. Arts. of Org. filed with Secy. of Arts. of Org. filed with Secy. of State LLC. Articles of Organization filed State of NY (SSNY) on 09/10/10. Office State of NY (SSNY) on 4/1/11. Office Notice of Formation of DPA New 2766 of NY (SSNY) on 10/7/10. Office with Secy. of State of NY (SSNY) on location: NY County. SSNY designated location: NY Co. SSNY designated Barnes, LLC. Arts. of Org. filed with location: NY County. SSNY designated 02/09/11. Office loc.: New York Co. as agent of LLC upon whom process as agent of LLC upon whom process NY Dept. of State on 4/8/11. Office as agent of LLC upon whom process SSNY designated as agent of LLC against it may be served and shall against it may be served. SSNY location: NY County. Sec. of State against it may be served. SSNY shall upon whom process against it may mail process to iRepublican 240 shall mail process to: Seyfarth Shaw designated agent of LLC upon whom mail process to: Susan Shopmaker be served. SSNY shall mail process Central Park South 8H NY NY 10019. LLP, 620 Eighth Ave., NY, NY 10018, process against it may be served and Casting, 545 8th Ave., 11th Fl., NY, NY to the LLC, P.O. Box 1544, New Purpose: any lawful act or activity. ATTN. Joel Handel. Purpose: any shall mail process to the principal busi- 10018. Purpose: any lawful activity. York, NY 10021. Purpose: any lawful lawful activities. ness addr.: c/o The Dermot Company, act or activity. Notice of formation of DCW-205, LLC, 729 7th Ave., 15th Fl., NY, NY 10019. Notice of Formation of ACCOLA a limited liability co. Art of Org filed MOUNTAIN 99, LLC Articles of Org. Purpose: any lawful activity. GRIEFEN GALLERY, LLC, a domestic NOTICE OF FORMATION OF Zandra with the Sec of State of New York filed NY Sec. of State (SSNY) LLC. Arts. of Org. filed with the SSNY Management, LLC. Articles of Org. (SSNY) on 3/28/11. Office located in 4/5/2011. Office in NY Co. SSNY KNS Enterprises LLC. filed with Secy. on 12/23/2010. Office location: NY filed with Secy. of State of NY (SSNY) New York Co. SSNY has been desig- desig. agent of LLC upon whom of State of NY (SSNY) on 3/17/11. Ofc County. SSNY has been designated on 3/14/11. Office loc.: New York Co. nated for service of process. SSNY process may be served. SSNY shall in NY Cty. SSNY designated agent of as agent upon whom process against SSNY designated as agent of LLC shall mail copy of any process to the mail copy of process to c/o The Law LLC upon whom process against it the LLC may be served. SSNY shall upon whom process against it may LLC c/o James E. Bishop, 902 Clint Firm of Hugh H. Mo, P.C., 225 may be served. SSNY shall mail mail a copy of process to: The LLC, be served. SSNY shall mail process Moore Rd., Ste 220, Boca Raton, FL Broadway, Ste. 2702, NY, NY 10007. process to 240 E. 83rd Apt 5C, New C/O Accola, 760 Riverside Drive, to LLC c/o Zandra Management, LLC, 33487. Purpose: any lawful purpose. Purpose: Any lawful purpose. York, NY 10028. Purpose: General. Apt. 4G, NY, NY 10031. Purpose: 469 7th Avenue, Suite 314, New York, Any Lawful Purpose. NY 10018. Purpose: any lawful act NOTICE OF FORMATION of EFFIE’S Notice of Formation of Blackburn Notice of Formation of Waterscape or activity. PAPER, LLC. Arts. of Org. filed with Capital Management, LLC. Arts. of Resort II, LLC. Art Of Org. filed with Notice of Formation of 2EG Media, Secy. of State of NY (SSNY) on Org. filed with Secy. of State of NY SSNY 3/31/11. Office Location: New LLC. Arts. of Org. filed with Secy. of Name: ARCADIA HAVEN LLC Art. Of 03/21/11. Office location: NY County. (SSNY) on 3/18/11. Office location: NY York County. SSNY designated as State of N.Y. (SSNY) on 1/06/11. Office Org. Filed Sec. Of State of NY SSNY designated as agent upon County. SSNY designated as agent agent for process. SSNY shall mail a location: New York County. SSNY des- 04/01/2011. Off. Loc.: New York Co. whom process against the LLC may of LLC upon whom process against copy of any process to: The LLC, 15 ignated as agent of LLC upon whom SSNY designated as agent upon be served. SSNY shall mail process it may be served. SSNY shall mail West 34th St., 7th Fl., New York, NY process against it may be served. whom process against it may be to: Effie’s Paper, LLC, 27 Leonard St, process to: c/o Kevin Blackburn, 10001. Purpose: To engage in any SSNY shall mail process to: The LLC, served. SSNY to mail copy of 5th Floor, NY, NY 10013. Purpose: To 41 Park Ave., 11H, NY, NY 10016. lawful act or activity. 40 Harrison St., #31G NY, NY 10013. process to THE LLC, C/O Mindy engage in any lawful act or activity. Purpose: any lawful activity. Purpose: any lawful activity. Stern, Esq., Schoeman, Updike & Notice of Qualification of Univision Kaufman LLP, 60 East 42nd Street House Of Bacchus, LLC; App., for Notice of Qualification of Ladder Deportes, LLC. Authority filed with Notice of Formation of AAXIAL 39th Fl., New York, NY 10165. Auth., filed with NY Sec. of State Capital Finance IV LLC. Authority NY Dept. of State on 4/11/11. Office RESOURCES LLC. Arts. of Org. filed Purpose: Any lawful act or activity. filed with NY Dept. of State on location: NY County. Princ. bus. with Secy. of State of NY (SSNY) on (“SSNY”) 2/01/2011. Office in New York County; LLC formed in DE on 3/25/11. Office location: NY County. addr.: 605 3rd Ave., 12th Fl., NY, NY 04/12/11. Office location: NY County. Notice of Formation of Moskit Investor, Princ. bus. addr.: 600 Lexington 10158. LLC formed in DE on 3/23/11. Princ. office of LLC: 405 Lexington 1/28/2011, SSNY designated agent LLC. Arts. of Org. filed with NY Dept. for service of process with copy Ave., 23rd Fl., NY, NY 10022. LLC NY Sec. of State designated agent of Ave., 7th Fl., NY, NY 10174. SSNY of State on 4/20/11. Office location: formed in DE on 12/3/10. NY Sec. of LLC upon whom process against it designated as agent of LLC upon mailed to The LLC, Attn: One NY County. Sec. of State designated Letterman Drive, Bldg C, Suite 420, State designated agent of LLC upon may be served and shall mail process whom process against it may be agent of LLC upon whom process whom process against it may be to: c/o CT Corporation System, 111 served. SSNY shall mail process to San Francisco, CA 94129; Attn: Sean against it may be served and shall Parker, All lawful business purposes. served and shall mail process to: CT 8th Ave., NY, NY 10011, regd. agent the LLC at the addr. of its princ. mail process to: Ballon Stoll Bader & Corporation System, 111 8th Ave., upon whom process may be served. office. Purpose: Any lawful activity. Nadler, P.C., 729 7th Ave., 17th Fl., Maat Enterprises LLC. Arts. of Org. NY, NY 10011. DE addr. of LLC: c/o DE addr. of LLC: 1209 Orange St., NY, NY 10019, principal business Corporation Trust Co., 1209 Orange Wilmington, DE 19801. Cert. of Notice of Formation of PIPING PLOVER filed with Secy. of State of NY (SSNY) addr. Purpose: real estate holding. on 3/22/11. Office in NY County. SSNY St., Wilmington, DE 19801. Cert. of Form. filed with DE Sec. of State, LLC. Arts. of Org. filed with Secy. of Form. filed with DE Sec. of State, 401 Federal St., Dover, DE 19901. State of NY (SSNY) on 04/04/11. designated agent of LLC upon whom Notice of Formation of MSI Hospitality process against it may be served. 401 Federal St., Dover, DE 19901. Purpose: any lawful activity. Office location: NY County. Princ. Purpose: all lawful purposes. office of LLC: 129 W. 20th St., Apt. Resources, LLC. Arts. Of Org. filed SSNY shall mail process to Jonathan 2A, NY, NY 10011. SSNY designated with NY Dept. of State on 3/31/11. S Berck, LLC, 757 3rd Ave 20th Fl, NOTICE OF FORMATION OF The as agent of LLC upon whom process NY Sec. of State designated agent of NY, NY 10017. Purpose: General. Notice of Formation of Harvard Real Patrick Donohue Law Firm PLLC. against it may be served. SSNY shall LLC upon whom process against it Estate LLC. Arts. of Org. filed with NY Arts of Org filed with the Secy of mail process to Corporation Service may be served and shall mail process Notice of Formation of Lolly Love LLC. Dept. of State on 3/25/11. Office State of NY (SSNY) on 1/19/11. Co., 80 State St., Albany, NY 12207- to c/o General Counsel, 6 E 43rd Arts. of Org. filed with Secy. Of State location: NY County. Sec. of State Office location: NY County. SSNY 2543. Purpose: Any lawful activity. Street, NY, NY 10017. Primary place of NY (SSNY) on 12/6/10. Office designated agent of LLC upon whom has been designated as agent upon of business is 6 E 43rd Street, NY, location: NY County. SSNY designated process against it may be served and whom process may be served and NY 10017. Purpose: Facility rentals. as agent of LLC upon whom process shall mail process to the principal shall mail a copy of any process to Notice of Formation of MAXIMILIAN business address: 220 E. 65th St., IS KING LLC. Arts. of Org. filed with against it may be served. SSNY shall the principal business address: 140 JAJU Realty LLC. Arts. of Org. filed mail process to: c/o Nadine Reibeling, Apt. 17D, NY, NY 10065, Attn: Nancy Riverside Boulevard, #1209, NY, NY Secy. of State of NY (SSNY) on Seltzer. Purpose: any lawful activity. 04/07/11. Office location: NY County. with Secy. of State of NY (SSNY) on 317 10th Avenue, Apt.6, NY, NY 10069. Purpose: any lawful acts. Princ. office of LLC: 1724 2nd Ave., 2/16/11. Office in NY County. SSNY 10001. Purpose: any lawful activity. Apt. 6A, NY, NY 10128. SSNY desig- designated agent of LLC upon whom Notice of Qualification of International Notice of Qualification of Braemar nated as agent of LLC upon whom process against it may be served. Notice of Qualification of C-III Recovery Communications Network, L.L.C. Energy Ventures III, LP. Authority filed process against it may be served. SSNY shall mail process to c/o Bryan Fund I TIER Holdings LLC. Authority Authority filed with NY Dept. of State: with Secy. of State of NY (SSNY) on SSNY shall mail process to c/o W Kishner & Associates, 420 filed with NY Dept. of State on 3/1/11. NYS fict. name: International 1/7/11. Office location: NY County. Arthur L. Levine at the princ. office of Lexington Ave Ste 300, NY, NY 4/6/11. Office location: NY County. Communications Network (Virginia), LP formed in Delaware (DE) on 8/20/10. the LLC. Purpose: Any lawful activity. 10170. Purpose: General. Princ. bus. addr.: 300 N. Main St., L.L.C. Office loc.: NY County. LLC SSNY designated as agent of LP Greenville, SC 29601. LLC formed in formed in VA: 9/19/02. NY Sec. of upon whom process against it may Notice of Formation of BURT FARMS Notice of Formation of METHUSELAH DE on 4/4/11. NY Sec. of State des- State designated agent of LLC upon be served. SSNY shall mail process PRESERVATION DEVELOPER, LLC. LIVES LONG LLC. Arts. of Org. filed ignated agent of LLC upon whom whom process against it may be to: c/o Braemar Energy Ventures, Arts. of Org. filed with Secy. of State with Secy. of State of NY (SSNY) on process against it may be served served and shall mail process to: LLC, 340 Madison Ave., 18th Fl., NY, of NY (SSNY) on 03/24/11. Office 04/18/11. Office location: NY County. and shall mail process to: c/o CT Smith, Gambrell & Russell, LLP, 250 NY 10017, also the address of the location: NY County. Princ. office Princ. office of LLC: 888 Seventh Corporation System, 111 8th Ave., Park Ave., Ste. 1900, NY, NY 10177, principal office. DE address of LP: of LLC: 60 Columbus Circle, NY, NY Ave., 35th Fl., NY, NY 10106. SSNY NY, NY 10011, regd. agent upon Attn: Peter Barlow. Princ. off. addr.: c/o National Registered Agents, Inc., 10023. SSNY designated as agent designated as agent of LLC upon whom process may be served. DE Perelson Weiner LLP, 1 Dag 160 Greentree Dr., St 101, Dover, DE of LLC upon whom process against whom process against it may be addr. of LLC: 1209 Orange St., Hammarskjold Plz., 42nd Fl., NY, NY 19904. Name/address of genl. ptr. it may be served. SSNY shall mail served. SSNY shall mail process to Wilmington, DE 19801. Cert. of 10017. Cert. of Form. filed with VA available from SSNY. Cert. of LP filed process to c/o Corporation Service c/o Spielman, Koenigsberg & Parker Form. filed with DE Sec. of State, Clerk of the Commission, 1300 E. Main with DE Secy. of State, 401 Federal Co., 80 State St., Albany, NY 12207. LLP at the princ. office of the LLC. 401 Federal St., Dover, DE 19901. St., Richmond, VA 23219. Purpose: St., Ste. 4, Dover, DE 19901. Purpose: Any lawful activity. Purpose: Any lawful activity. Purpose: any lawful activity. any lawful activity. Purpose: any lawful activities.

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1441 Broadway, at West 41st Street, tail store there. “The full potential Though the garment center may is not up until December of 2012,the for the community as a fashion R&D not remain the same centralized Garment district company is said to be shopping both center has yet to be realized,” said fashion mecca it was for the majority in and out of the garment center for Ms.Teng,who wants a district where of the past century,real estate brokers Continued from Page 2 former neighborhood lacking in a new office. A spokeswoman could fashion is created, made and sold. said its strategic midtown location Brazil—all over the world.” creative inspiration. not comment on specifics. Addi- makes the area vital to other corpo- And even all over New York: Ms. “It’s worth it to come to an area tionally, handbag purveyor Coach Rezoning remains on hold rations. Bendet said 30% of her company’s that I find more pleasant,” she said Inc. is reportedly eyeing expansion The city is starting to pay atten- “Landlords want to mix up the production is still done in the city,but of her West Broadway office, which to Hudson Yards. The retailer owns tion. It has examined rezoning the tenancy because diversification the main factory she uses is in Long she moved into last week. its 265,000-square-foot West 34th district,which was zoned in 1987 for would help augment [the area] if the Island City, Queens, not midtown. Though garment center rents Street headquarters, but also has almost 10 million square feet of fash- fashion industry had a downturn,” Similarly, Ms. Fetherston and have held steady—as much as $40 or space in a nearby building and on ion industry space, but such rezon- said Steven Solomon,a managing di- Mr. Lim are forgoing their garment $50 on the avenues and half that on West 33rd Street. A spokeswoman ing measures are still on hold. Last rector at ABS Partners Real Estate. center offices for larger spaces in the side streets—many designers declined to comment on a move. fall, Mayor Michael Bloomberg in- Meanwhile, 20 hotels have TriBeCa and SoHo, respectively, noted that price is not a factor in their The area still has its supporters. troduced several initiatives under the opened in the district in the past six while Mr.de la Renta is relocating to departure decisions. The asking rent Nanette Lepore and Yeohlee Teng, Fashion NYC 2020 project to pro- years, and 10 more, along with resi- 11 W.42nd St.this fall.Ms.Fether- for Mr. Lim’s new 25,000-square- two designers who have fought in mote New York City as the country’s dential projects,are in the pipeline.To ston, who launched her own label in foot space at 304 Hudson St., for in- recent years to save the 13-block fashion capital, but critics have said attract both residents and office ten- Paris six years ago but moved to stance, was $35 a square foot. district, remain steadfast. Last Oc- the programs do little to sustain fac- ants, the BID’s Ms. Randall has been West 37th Street in 2007, found her While Liz Claiborne’s lease at tober, Ms.Teng opened her first re- tories in the neighborhood. lobbying for more destination dining and unique ground-floor stores. “There’s potential there,” said Eric Gural, executive managing di- rector at Newmark Knight Frank. “But it’s incumbent on us to make it a fun area.” Ⅲ Glossies galore

Continued from Page 3 from Hamptons, which is almost as entrenched as Dan’s Papers. The glossy’s Memorial Day issue will thump in at about 400 pages, says Publisher Debra Halpert. She de- clines to provide dollar figures, but says the issue’s ad revenues will be up 20% from last year’s level. There’s also Plum Hamptons, which arrives May 26 with about 250 pages, says Mr. Powers, who insists the first issue is already in the black. Its distribution: 70,000 copies. The East End market-share bat- tle also involves some bad blood. Hamptons’ publisher Niche Media recently sued a former ad director for violating her noncompete clause af- ter she left to work for Mr. Powers— who was once partners with Niche Chairman Jason Binn. “I don’t see a magazine war;I don’t see competition,” Mr. Powers insist- ed.“We’re [targeting] wealth; they’re [merely] affluent.” (In response, Mr. Binn says that a third of the Hamptons’ 40,000-copy distribution goes straight to the homes of the rich.) Mr.Powers adds that with a Plum TV iPhone app and the cable chan- nel’s posh-lifestyle programming, Plum Hamptons is the only title with a true “360-degree” offering for ad- vertisers. The East End can be a humbling market. Glossy titles that have van- ished in the past four or five years in- clude Hampton Style,Hampton Sports and Vox. Hamptons has cut its fre- quency to 13 issues, compared with 18 to 20 a few years ago. Some advertisers are trying out the newcomers, while others are waiting to see how they perform. “They all have the same distribu- tion channels,and they’re going to be on the same shelves,” said Maureen Quinn, vice president of media for Southampton ad agency Austin & Williams, which has clients who ad- vertise in Dan’s Papers and Hamptons. “It will be interesting to see how it works out.” Ⅲ

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9/11 TEN YEARS LATER

Reimagining skyscrapers 1 BRYANT PARK Continued from Page 1 “You don’t want to create architecture that play a role, working alongside architects, de- gives in to fear,” said Richard Fox, a partner at velopers and engineers. Together, they have Cook+Fox Architects, which designed the forged a new paradigm for safety that employs Bank of America Tower at One Bryant Park. ELEVATORS, STAIRS and both physical and psychological tools. “Our idea was to create a transparent building other critical systems are AIR-QUALITY sensors can Though property owners are reluctant to that focuses on nature and had a clear view of enclosed in 2 feet of steel- detect toxic gases go into detail for fear of providing blueprints the park,” he said. reinforced concrete to terrorists,some elements of the new normal The tower is surrounded with 149 stainless- are plainly visible: 3-foot-high bollards ring- steel, yard-high bollards placed about every ing major towers, platoons of security guards five feet along the curb. Light flows through ELEVATORS open into glass- and a plethora of cameras and X-ray ma- specially treated glass into a soaring, 43-foot- enclosed vestibules chines. Others are less obvious: cores and high lobby, whose support columns can bear designed to keep out columns composed of extra-thick, steel-rein- the extra weight if one becomes damaged. smoke forced concrete;backup sprinkler systems;and “I think the building still feels open and acres of shatter-resistant glass. airy,” said Vishaan Chakrabarti, director of In the aftermath of the disaster, developers real estate development at Columbia Uni- 46”-WIDE staircase is 27% found few answers to questions about what versity’s Graduate School of Architecture, wider than code requires changes should be incorporated into design. Planning and Preservation.“I didn’t love the The city’s building code, which hadn’t been bollards, but I’ve gotten used to them.” updated since 1968, provided no help. There are other, nondesign securi- ty measures, including uniformed se- EACH STAIRWELL has its Planning process transformed curity guards and turnstiles patrolled own sprinkler system When Larry Silverstein, who leased the by dogs. “So much of this is psy- World Trade Center from the Port Authority chological,” said Louis Esposito, of New York & New Jersey, began planning a chief operating officer of The SYSTEM PUMPS AIR into replacement for 7 WTC, he called in Mr. Durst Organization,co-owner of stairwell to remove smoke Childs and a team of engineers, as well as po- 1 Bryant Park.“You want the bad lice and fire officials.Many of the features they guys to know we are watching.” used were integrated into the building code, Visible or invisible, security is expensive. which was updated in 2004,and then into oth- Experts estimate that it can add 5% to 20% to er high-profile properties. construction costs,which can translate into hun- Among the crucial enhancements at 7 dreds of millions of dollars. For example, shat- WTC: Elevators, emergency stairs and me- ter-resistant glass is about $9 a square foot,50% chanical systems,located in the building’s cen- more than an untreated pane. Wider staircases 149 36”-HIGH BOLLARDS surround the building LOBBY COLUMNS are ter, are wrapped in a 2-foot-thick, steel-rein- and thicker cores eat into rentable space. reinforced to withstand forced concrete shell. Before, such core blasts and distribute load elements were often enclosed with drywall Extra effort, extra cost GLASS PANELS enclosing the and rebar and in some cases were even on the Similarly, the lobby at 11 Times lobby are building perimeter. Square,the 1.1 million square-foot tow- blast-resistant The tower’s core also includes “repeaters,” er that opened in 2010, was made rough- devices that let emergency responders com- ly 30% larger than it otherwise would municate during a disaster—something they have been to accommodate the turnstiles. were unable to do on Sept. 11. Similarly, to The bollards at One Bryant Park cost being reintroduced. REGULAR canine patrols One WTC will likely help prevent the gridlock as firefighters race $16,000 each, and the building has a backup Despite any concessions, some end up being a “forbidding upstairs into a stream of fleeing tenants, the sprinkler system. “Is three better than two?” wonder if security concerns influenced 1 presence,” wrote Blair Kamin, in his Pulitzer staircases at 7 WTC are 66 inches wide, 20% Mr. Esposito asked. “Yes, and four is better World Trade’s design to the point that it looks Prize-winning book, Terror and Wonder: Ar- wider than the building code requires.There’s than three,but at some point you have to think overly fortified, particularly at its base. chitecture in a Tumultuous Age. also a system to suck smoke out of stairwells, of the building’s economics.” In 2005,the NYPD demanded that the tow- Only when the building is finished in 2013 and strips on each stair that glow if the build- The need for safer buildings coincides with er design be changed to make it safer. It is now will we know if the designers succeeded in hu- ing’s three systems that keep the lights on fail. the city’s effort to create inviting, lively an office building sitting on a 187-foot-high manizing it, but Mr. Childs says he has im- To protect the building from a bomb blast, streetscapes. For example, thoroughfares re- concrete box with foot-thick, steel-reinforced proved the 2005 design. For example, the base the glass panels in the four-story lobby are moved to make way for the original WTC are concrete columns designed to bear up to 14,000 will now be clad in glass rather than metal. treated to bend rather than break. pounds of pressure a square inch—55% more “The glass will create an openness,” Mr. High-profile projects elsewhere in the city LISTEN to a discussion at than normal. It is also set back 40 feet from the Childs said. “It will reflect the people, the also must balance security and aesthetics. CrainsNewYork.com/audio street instead of the 25 feet initially envisioned. street, the trees.” Ⅲ

er would have had—people who a lift from the new WTC. Majestic This commitment to the commu- read about him or saw him on tele- Pizza, which has been on Cortlandt nity is matched by many longtime Downtown inspired vision reports about lower Manhat- Street for 14 years, is attracting residents, such as Mr. Galloway, a tan. They send footwear from as far more tourists than ever, but they or- partner at Hughes Hubbard & Reed Continued from Page 1 A core group downtown who ex- away as Louisiana and Australia. der individual slices instead of pies. who also works downtown and is a overlooks the site. perienced the events that day has re- “My prices are about average, but And the remaining corporate member of Community Board 1. But unlike the throngs who de- mained loyal to the neighborhood. my effort is big,”said Mr.Polychron- clients are more price-sensitive than “We were at a real low point five scended on ground zero to party They have forged bonds and share a akis, who turns 70 this year. His they were before the recession. years ago,” he said. “There was con- Sunday night, people connected to resolve to be part of the communi- dream is to move to the new World “A year or two after 9/11,compa- stant bickering over what would be the area greeted the event of Bin ty’s revitalization, no mat- Trade Center. nies were spending money ordering built, and no one was showing any Laden’s death somberly. ter the cost. Residents and Similarly, Mr. Wight- 50 pies,” said owner Pat DiTillio. leadership.Now decisions have been “I was surprised by how reflective workers have endured man said his future is “Now they are asking for discounts. made that have ended all the drama.” it made me,” said Kevin Curnin, a years of construction and downtown, where he has When Wall Street went down, we Mr. Galloway’s two children partner in Stroock & Stroock & La- other disruptions, while worked since 1977. went right down with it.” were in elementary school 10 years van, a law firm on Maiden Lane. “I merchants have made do Though revenues at his In 2005,he was told he had “fire- ago. Though upset that their youth don’t think [Bin Laden’s death] is on revenues that never re- Mail Boxes location are man’s cough” and had part of a lung was marred by “living in a war zone” something to celebrate a lot except covered and incurred down 20% from pre-2001 removed.Two years ago, a longtime and by the bureaucratic fighting, he

in the sense of giving us closure.” debts to stay afloat. buck ennis levels, he plans to sign a employee who helped rebuild the is considering giving the Sept. 11 Rosalie Joseph, a longtime resi- Minas Polychronakis, Pat DiTillio new lease in two years. eatery after Sept. 11 was diagnosed museum the backpacks they wore to dent of Battery Park City, joined the who opened a shoe repair He lost many corpo- with lung cancer and soon died. Mr. school that day. Still covered in dust crowds singing “God Bless America” shop in the World Trade Center in rate accounts, whose buildings were DiTillio blames the air quality after and debris, the packs were sealed in on Church Street late Sunday but left 1976,said his Wall Street store is not converted to residential properties, the towers fell. “The doctors found plastic and stored away. after the gathering turned into “a pep as profitable as the one that was de- Mr. Wightman said. “My customer [evidence of ] lead and asbestos in “It helps to tell the story of that rally,” she said. On her way home, stroyed. He borrowed $400,000 to count is really good, but my average his system,” Mr. DiTillio said. day,” Mr. Galloway said. Ⅲ Ms. Joseph stopped at Ladder 10 on rebuild his business and is still strug- transaction is down about $2 or $3.” Still, the restaurateur has no de- Liberty Street to talk to firefighters gling under the weight of that debt. Merchants that relied on big or- sire to be anywhere else. He plans to LISTEN to a discussion at she had befriended after Sept. 11. But he has gained customers he nev- ders from companies are hopeful of renew his lease in 11 months. CrainsNewYork.com/audio

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A SCOURGE OF VACANCIES ported in tracts that were exclusive- ly the responsibility of the Census BOROUGH PK Census mystery Bureau’s South Brooklyn office. “I can only attribute it to a lack of DYKER Continued from Page 2 biggest jumps in vacancies. But he perseverance and effort on the part BAY RIDGE HTS and in northwestern Queens com- hopes to see 60,000 to 80,000 peo- of the census takers in getting the GEORGETWN BENSONHURST MIDWOOD MARINE PK munities such as Astoria (266%), ple added to the count. information,” said City Council- WEST BERGEN BCH Jackson Heights (133%) and East “What we’re talking about in man Vincent Gentile, D-Brooklyn. MILL BASIN BATH BCH Elmhurst (115%). southern Brooklyn is present across Brooklyn Borough President MADISON Partly because of that seemingly the board: Virtually all the tracts Marty Markowitz, who spends vir- EAST unexplainable spate of vacancies, show a pretty substantial increase in tually every waking hour traveling BROOKLYN BENSONHURST HOMECREST population figures were flat in vacant units,” he said.“In northwest throughout his jurisdiction, added, SHEEPSHD BAY Queens between 2000 and 2010, Queens, the pattern is prominent, “The unusually high number of va- Increase in vacant GERRITSENMN BCH BCH housing units of 1,000 and they grew by only 1.6% in but not as solid.” cancies would come as a surprise to or more Brooklyn, according to the census. many Brooklynites looking for City officials are zeroing in on the Run-down blocks? Not here housing in Bay Ridge,Bensonhurst, Source: Dept. of City Planning vacancies as they prepare an un- The jumps in vacancies would Dyker Heights and many other precedented challenge to census re- have made sense if there were high neighborhoods in south Brooklyn.” sults that missed nearly 250,000 res- rates of foreclosure or a significant Igal Kashi,an agent at Velsor Re- be made beginning June 1. A suc- the review process does not allow for idents, they contend, putting the jump in new construction in those alty, located in block 1,000, recently cessful one cannot affect congres- knocking on doors again to collect tally at 8.175 million. As things neighborhoods. But there weren’t. rented out a three-bedroom apart- sional representation—the state will new data. Changes can be made stand, the cost to the city is huge: The changes might also be expli- ment on 81st Street that had lasted lose two seats in the House of Rep- only by re-evaluating the informa- roughly $7 billion in federal funding cable if a pattern of vacancies showed just two days on the market. resentatives—but would provide a tion already gathered. over the next decade. up citywide, or if blocks with hefty “More than 97% of the houses on funding windfall. Each city resident Some experts don’t think there’s Joseph Salvo, director of the increases in recorded vacancies ap- that block are occupied,” he said. brings in roughly $3,000 a year in a legitimate challenge.Andrew Bev- Population Division at the Depart- peared run-down. But they didn’t. “It’s so crowded, you can’t find any federal aid, a 2008 Brookings Insti- eridge, a sociology professor at ment of City Planning,said officials “You can’t have 30% of the units parking.” tution analysis found, so adding Queens College, said the mayor is don’t expect the challenge to boost on a block vacant without some Helena Economakos, who has 80,000 to the count could net the city hoping for a huge increase in popu- the count to the more than 8.4 mil- physical signs of deterioration, lived on 81st Street for 10 years,said $2.4 billion over the next 10 years. lation simply to justify his ambitious lion residents estimated by the city: without drops in rent, without huge the only time homes on the block are PlaNYC 2030 agenda, which pro- It’s focused only on recouping pop- increases in available apartments,” uninhabited is when people die. Illegal apartments jects that the population will reach ulation in the two areas showing the Mr. Salvo said. And when that happens, the prop- Many of the neighborhoods in 9 million in 20 years. The Census Bureau would not erties are quickly sold, she said. question are populated largely by “This is crocodile tears from the comment on the reported jump in The census’s claim is particularly immigrants living in low-density Bloomberg administration,” he membership vacancies. Its regional director for confounding in Astoria, which Mr. housing. Some of the one- and two- said. “Why would you expect mas- gives you New York, Tony Farthing, will an- Salvo called “one of the most vibrant family homes in these areas have sive growth in the face of an eco- swer questions at a City Council neighborhoods in the city.” been illegally subdivided to accom- nomic downturn and falloff in im- Community Development Com- Broker Stratos Hatzikontos, of modate additional apartments. The migration? Why should New York mittee hearing on May 9. Astoria Realty,said that young peo- Census Bureau recorded the units, City not be affected by trends im- It’s not clear what, if anything, ple are moving to Astoria from but did not record anyone living in pacting the rest of the country?” went wrong, but the city is hoping Manhattan and Williamsburg in them, possibly because in these ar- Mr.Salvo said that if empty units that a data-scanning or other pro- search of cheaper rents. He said that eas, it was difficult to determine were showing up across the city, he cessing error accounts for the rise in even during the recent down econo- whether units were vacant. might buy that.But their concentra- vacancies.Such mistakes can be cor- my, demand has been up: He typi- Immigrant communities, espe- tion in two sections of the city sug- rected in the challenge process. cally has an inventory of some 250 cially ones where illegally converted gests otherwise. 1 However, it’s possible—especial- available apartments, but now has apartments predominate, are noto- “Something happened in two ly in south Brooklyn, where the va- about half of that. riously difficult to count—in part places,” he said. “I can’t yet tell you HUGE cancies showed up in every tract— “Just from our inventory,I can tell because many residents are afraid of what it is.” Ⅲ that problems occurred in the you there are fewer available apart- contact with the government. advantage gathering of data by Census employ- ments than ever before,” he said. If a counting error occurred, the LISTEN to a discussion at ees.The increased vacancies were re- Challenges of census results can city would be out of luck, because CrainsNewYork.com/audio

to be counted,” said Mr. Quintana. uals who did not return a form but Howard Beach’s cuts “They didn’t appreciate the signifi- were willing to be counted. cance of this count.” “We made a strong effort to get a count from households that did not Continued from Page 3 number of challenges, particularly Good numbers and would not respond to our cen- Howard Beach. Recently, the cash- among immigrant populations. An official from the Census Bu- sus enumerators,” said the official. strapped Police Athletic League Tenants living in housing illegally reau’s New York Regional Office, He also noted that the campaign in- had to close down a basketball were discouraged by their landlords however, insisted in a statement is- cluded speaking to knowledgeable league there. Locals fear that this from talking to outsiders. Undocu- sued to Crain’s that it “actually had a neighbors in the area as well as loss is only the beginning. mented immigrants were terrified very good count for Howard working with building management “The census undercount will that any information they passed on Beach.” companies. have a major impact on the commu- to surveyors would lead to visits He noted that the agency re- “Unfortunately,” wrote the offi- nity,” said state Assemblyman Mi- from U.S. Immigration and Cus- ceived good mail response in the cial, “we cannot make up informa- www.eanyc.com chael Miller, D-Woodhaven. toms Enforcement officers. area and that every attempt was tion for people who refuse to be To be sure, census takers faced a “A lot of people just didn’t want made to find and tally those individ- counted or cooperate.” Ⅲ We’re Ready to Lend. WHEN YOU’RE READY TO BORROW. • Loan Programs to Meet Your Business Needs • Dedicated Small Business Relationship Manager • Longer Hours that Work with Your Schedule • Convenient Online Access with TD Bank BusinessDirect

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72% of potential travelers have changed summer plans because of rising airfares and gas prices BUSINESS LIVES Source: LowFares.com subscriber survey

HOT JOBS EXECUTIVE INBOX Anne Fisher VP OF BUSINESS DEVELOPMENT COMPANY Idea Pharma Treat your JOB DESCRIPTION Develop and business like implement strategy to attract new pharmaceutical companies a rosebush MOST IMPORTANT TASK SOME PLANTS need to be pruned Reaching new clients if they’re going to thrive. Dr. Henry CREDENTIALS NEEDED Cloud believes that most firms Bachelor’s degree, excellent do, too. A Los Angeles-based conversation skills, familiarity psychologist with business clients with pharmaceutical development in New York, Dr. Cloud wrote the and marketing fascinating book Necessary SALARY $150,000-$200,000 Endings: The Employees, Businesses, and Relationships RECRUITER Internal That All of Us Have to Give Up In DOWNSIDE Coping with a Order to Move Forward. decrease in promotional spending By his lights, even strong, by pharmaceutical companies profitable firms can often UPSIDE Working on the cutting benefit from trimming. Like a edge of pharmaceutical rosebush that puts out more buds development than it can sustain, a company often has “relationships, activities, Idea Pharma is a strategic businesses and products that are marketing agency that helps good but are not really where we pharmaceutical companies take should be spending our time, innovative medicines to market in NEXT TO GODLINESS: and they sometimes need to go the best shape possible. Sharon Lowenheim away” so primary businesses can —SUZANNE PANARA of Organizing prosper. Dr. Cloud’s book tells how Goddess helps clients sort through to identify the right areas to cut. both physical and Wendy Friedman, who started EXECUTIVE MOVES electronic SoHoSoleil Locations in 1996, possessions. knows firsthand the benefits of CNN Worldwide: Erin streamlining. Her five-employee Burnett, 34, has joined firm, which provides locations for as anchor and chief photo and video shoots as well business and as meeting spaces, started out economics correspondent, GOTHAM GIGS with one venue. Magazine photo effective in June. She editors, filmmakers and ad will anchor a weekday agencies rented out CornerLight, general news program, contribute to a giant SoHo loft, by the day. CNN’s coverage of national and SoHoSoleil gradually international breaking news events, and expanded until it was managing contribute reporting to CNN.com. She Spring Cleaning Pro 11 rental properties. Meanwhile, was most recently an anchor on Squawk Ms. Friedman added an event-

on the Street and Street Signs on CNBC. buck ennis Jenner & Block: Jason Casella, 37, joined planning business. the law firm as partner. He was most Summer Sharon Lowenheim has seen it all. In the four and a half years that Sounds exhausting, doesn’t recently a partner at Reitler Kailas & she’s been a professional organizer, the New York native has come it? It was. Ms. Friedman finally Rosenblatt. decided to drop six locations, get Kevin Collins, 56, joined as partner. He camp across sex toys, marijuana and dead mice as she’s helped pack rats put out of the party-planning field, was most recently a partner at Goodwin their apartments in order. ¶ But mostly, she has found satisfaction Procter. counselors and go back to the company’s The NYC Leadership while assisting people in combing through their possessions, setting roots: providing select corporate Academy: Irma called aside what’s important and eliminating the rest. She also helps clients clients with a few gorgeous sites Zardoya, 61, has been get rid of electronic clutter and improve their time management. ¶ for photo and film shoots and named president and her the small, special meetings. chief executive of the Called the neatest kid in the bunk by her summer camp counselors, Paring down “has brought us nonprofit Ms. Lowenheim, now 53, hadn’t planned to turn her organizational organization that neatest more repeat business and more offers support for the skills into a career. In fact, her bachelor’s in applied mathematics word-of-mouth referrals, so we city’s public school leaders. Previously, kid in the from MIT and her M.B.A. from Wharton prepared her for a totally spend much less on advertising she was superintendent of schools, different path. Ms. Lowenheim spent 25 years in corporate America, than we used to,” Ms. Friedman Region One, New York City. bunk observed. “Cutting back has The Guardian Life Insurance Company of working in the information-systems departments of big companies also re-energized us in ways I America: Deanna M. Mulligan, 47, was named chief executive, effective July 1. such as Pfizer. ¶ When her job there was eliminated, she decided to could never have envisioned.” She is currently president and chief become her own boss. She launched Organizing Goddess Inc. the operating officer for the company. day after leaving Pfizer. ¶ “I have a level of confidence in my work HAVE YOU CUT OUT aspects of your Kelton Research: Kieran Walsh, 50, has business that weren’t worth what you joined the market research and strategy now that I never had when I took orders from someone else,” she said. were putting into them? Tell us at See EXECUTIVE MOVES on Page 26 —miriam kreinin souccar www.crainsnewyork.com/execinbox.

May 9, 2011 | Crain’s New York Business | 25 20110509-NEWS--0026-NAT-CCI-CN_-- 5/6/2011 3:56 PM Page 1

RÉSUMÉ REVIEW A builder, both near and far Is your job search all it could be? We ask the experts. Tallest towers, sports We want to expand in South buildings can be salvaged or if they NAME NATASHA ROSE TOMAI America, particularly São Paulo, need to be demolished. In Japan, the SUMMARY cathedrals, disaster where there is a lot of work.We hope engineering community is stretched Real estate professional with project zones—he’s done it to open an office there by 2012. so thin. People are dealing not only management experience Brazil is very busy because of the with work issues but also with fami- PROFESSIONAL EXPERIENCE World Cup. We also are also look- ly issues;we are seeing if buildings are Halstead Property, 2010-present ing to expand to Beijing and other safe to occupy. And in Chile, we are Licensed real estate salesperson BY THERESA AGOVINO parts of western China. working on everything from remedi- ation to reconstruction to design. Work on commercial leasing, residential sales and rentals homas Scarangello, 54, How is business in NYC? Signature Construction Group Inc. chairman of engineering It is significantly better than it was What about Haiti? Project manager and business development, Stamford, Conn., 2003-10 firm Thornton Tomasetti, in 2008 or 2009, when there was ra- The firm is doing pro bono work Managed all stages of interior construction projects; oversaw build-outs has been involved in high- dio silence,but not as good as 2005 for the Global Orphan Project. for over 1 million sq. ft. of interior office space; drove growth at the Tprofile projects in New York and or 2006. There are a lot more We are introducing best-con- Stamford office from $3 million to $18 million in annual revenue around the globe. His local portfo- proposals and activity.Last year, struction practices to the local Administrator, summers, 1995-2003 lio includes Yankee Stadium, Bar- clients were in more of an ex- industry and showing how Performed all office duties; assisted estimating and accounting clay’s Arena and the Winter Garden ploratory phase.People are now small changes can make a huge departments theater reno- talking about starting—not difference in safety. COMMUNITY vation. just studying—proj- St. Patrick’s Old Cathedral, 2010-present He has ects, and we’re see- You are reportedly working on Fundraiser chairperson MOVERS & worked on the ing more requests a tower in Saudi Arabia Launched first annual golf outing, which raised over $35,000 SHAKERS Petronas Tow- for proposals. I that will be the world’s ers in Kuala think we’ll see a tallest. What are the EDUCATION Lumpur, Ma- lot of projects challenges of such Johnson & Wales University, B.S., international business Thomas laysia, and on happening this towers? Résumé appears in condensed form. Scarangello Taipei 101, year. I can’t comment on EXPERT ADVICE each the tall- current projects. But Natasha should focus her résumé so prospective employers know whether est building in How is the firm building a tower de- her interests lean toward real estate sales or project management. Her the world at involved in the pends greatly on project management skills trump her sales experience. Natasha has different times. Thornton is also recent disaster where it is, so project largely held one core job since graduating, which may lead employers to helping clean up and rebuild Haiti, zones? engineers must be con- assume that her job responsibilities didn’t change or grow. She should New Zealand and Japan. We’re active in sulted early on in the switch to a functional résumé format, leading with her overall skill set and The Bronx native,who has a doc- New Zealand, process.Very tall buildings achievements. She has participated in some good social initiatives and torate in professional mechanics Japan and Chile. are not the norm in Kuala should work these connections for employment leads and introductions. from Columbia University, also be- We opened a 15- Lumpur, so we needed to —nancy schuman, vice president, LLoyd Staffing comes CEO of the $98 million firm person office in create the capacity to pro- this month. Christchurch, New duce high-strength con- To contact this candidate or to be featured in “Résumé Review,” e-mail us at Zealand, and are see- crete. That didn’t exist in [email protected]. What are your plans for the coming year? ing if some of the the country. Ⅲ

buck ennis

EXECUTIVE MOVES Douglas Gould and Co. managing director and the head of the Andrew McKessey, 33, joined as assistant VEVO: Doug McVehil, 42, joined the music Ernst & Young: Mal aerospace and defense group in North controller. He was most recently a senior video and entertainment service as senior Postings, 50, was America. He was most recently co-head accountant and accounting supervisor at vice president, music programming, Continued from Page 25 appointed chief of global aerospace and defense for Bank GFI Capital. talent and operations. He will oversee the consultancy as a partner. He was technology officer of of America Merrill Lynch. Burell company’s global music programming previously managing partner for the firm’s IT advisory KPMG: Ed Liva, 55, was promoted to Communications: and work closely with artists, labels, JWT/The Reality Shop. services groups. He leader for the Northeast region real Robert Clifton, 44, managers and content owners. He had Handler Real Estate had been a lead estate tax practice at the tax and advisory joined as vice been a senior vice president at Sony Organization: Peter architect for IT firm. He was previously the tax partner president, executive Music’s Epic Records. Simel, 56, joined as advisory services. in charge of the firm’s Pennsylvania creative director. He Scott Reich, 37, joined as vice president, senior managing ORT America: Tiffany E. Ashitey, 30, has unit. was most recently programming and original content. He director. He was been promoted to national director, AECOM: Jane A. executive vice was previously a programming previously a vice marketing and communications, for the Chmielinski, 57, was president, executive consultant with Fuse. president with CB Jewish educational nonprofit, and will promoted to chief creative director at Campbell Mithun. Co Collective: Jason Musante, 37 has been Richard Ellis. serve on the national leadership team. operating officer and Maria Moffitt, 51, joined as vice appointed content lead at the story-led Nicholas & Lence She was formerly the organization’s president of the president, group account director. She innovation collective. He had been a Communications: Patricia Armetta special event coordinator. Americas for the most recently served as principal of digital creative director at BBDO. Haubner, 51, joined as vice president. Lincoln International: Razmig professional technical LattimerMoffitt Communications. Business Technology Partners: Rob She was formerly a senior associate for Arzoumanian, 40, was hired as and management Sharon Ali, 56, joined as Pennoyer, 33, has been appointed vice support services an account director on president of managed services at the provider. She was previously executive the General Mills team technology consulting and IT support CORPORATE LADDER vice president and chief corporate in a newly created company. He was most recently a officer. position. She was most consultant to the firm. Solomon R. Guggenheim Foundation: recently director of Elizabeth Brace, 28, joined as a sales RADIOLOGY PRO JOINS PRESBY Catherine Carver Dunn, 58, has been merchandising manager from PayChex, where she was a DR. DAVID C. MADOFF, 43, has been appointed chief appointed deputy director, solutions for Quaker salesperson. of interventional radiology at New York-Presbyterian advancement. Before joining the Foods and Beverages. ETF Securities: Josef Valdman, 30, has Eastern Consolidated: Hospital/Weill Cornell Medical Center, and professor Guggenheim, she was senior vice Matthew Crosby, been appointed vice president of sales, president for external affairs at the New 42, joined the real estate investment U.S., and will work with wire houses and of radiology at Weill Cornell Medical College. He was York Public Library. services firm as a director. He was registered investment advisers in the previously an associate professor of radiology at The John L. Wielk, 47, was promoted to previously an investment banker at Northeast. He had been vice president University of Texas MD Anderson Cancer Center. deputy director, corporate and Deutsche Bank. at Foreside Fund Services. The physician is a leading academic practitioner in the emerging field of institutional development. He had been Palazzo Advisory & Acquisition: Lisa Cohen Commercial Properties: Sam interventional radiology, a field that uses minimally invasive, image-guided executive director, corporate and Swartzman, 40, was named managing Catton, 37, joined the commercial real techniques to diagnose and treat a range of disorders. His clinical and institutional development. director, a newly created position. She estate firm as senior director of FXFowle Architects: John A. Schuyler, 55, had been a consultant at PMC Treasury. acquisitions. He had been president of research expertise is in the area of interventional oncology, including was promoted to principal. He was most BrightLine: Michael Finn, 45, joined the Urban Equities. treatments that can serve as a bridge for patients awaiting liver transplants. recently associate principal. interactive TV advertising company as —laura shin He plans to bring new clinical trials related to cancer treatment to New York- DDG Partners: Michael Ferry, 37, joined president. Previously, he was vice presi- Presbyterian/Weill Cornell. the real estate investment and dent of media sales at Dish Network. EXECUTIVE PROMOTIONS Peer39: Dr. Madoff earned his B.A. in psychology from Emory University and his development company as a vice Erik Johnson, 29, joined the The fastest way to get an announcement into M.D. from the University of Pittsburgh School of Medicine. president, responsible for project semantic advertising technology firm as Crain’s is to submit online. Fill out the form management and property business development manager. He was at www.crainsnewyork.com/section/ —LAURA SHIN development. He was most recently a most recently a channel development executive_moves. The Executive Moves column project manager at Hines Interest. manager with PointRoll. is also available online.

26 | Crain’s New York Business | May 9, 2011 20110509-NEWS--0027-NAT-CCI-CN_-- 5/6/2011 3:57 PM Page 1 chemex / INSATIABLE CRITIC THURSDAY, MAY 19 Gael Greene STRATEGIES FOR GROWTH flickr.com hosts an event THE for owners of startup businesses on how to eliminate costly and time-consuming mistakes. The free 90-minute talk will WEEK include topics such as marketing pitfalls that challenge all new businesses and how to succeed with your marketing Something AHEAD even if you don’t have unlimited funds. Registration is required. For more MAY 16-22 information, call (347) 920-3272 or to crow about e-mail [email protected] rinaldiron CULTURAL EVENTS CONFERENCES AND FRIDAY, MAY 20, AND SATURDAY, MAY 21 WHAT HE’S Red Rooster has a SEMINARS THE COLUMBUS AVENUE BUSINESS READING TUESDAY, MAY 17 IMPROVEMENT DISTRICT invites you to menu no other eatery THE NEW YORK PUBLIC LIBRARY presents “Whole Foods Market New Taste of the “How to Start Investing, Even If You Upper West Side.” Neighborhood chefs WITH A 2½-year-old son and a could put together Have Only $100.” Suzanne Matthews and restaurants come together to busy acting career that includes will offer tips on saving for the future showcase signature dishes and roles in HBO’s Angels in America verything you may have and making appropriate investment innovations. Friday’s event, hosted by and the film Blue Valentine, read about Red Rooster choices. Topics will include the Adam Richman of the Travel Channel among others, Ben Shenkman is true.It draws a stand- importance of having a plan and setting and Dylan Lauren of Dylan’s Candy Bar, hasn’t been able to read much. goals, implementing a regular savings will be from 7 p.m. to 10 p.m. Saturday’s ing-room-only crowd program, and understanding the evening event, honoring Dana Cowin, But on a recent vacation with that is as diverse as its principles of risk and return. The free editor-in-chief of Food & Wine, runs his wife to the Caribbean, the 42- Emenu. Smartly dressed locals in fe- buck ennis event will take place at the Science, from 7 p.m. to 9:30 p.m. Both will be year-old actor got interested in doras, downtown strivers, foodies GOOD MEATBALLS in superfluous foam Industry and Business Library, held under a tent on Columbus Avenue books again. His first was The and the curious. It’s a heady New 188 Madison Ave., from 6 p.m. to between West 76th and West 77th . Politician, by former John York rainbow cocktail you don’t see RED ROOSTER 7:30 p.m. streets For a list of events and price and Edwards aide Andrew Young. Next anywhere downtown. That’s clearly Pick ticket info, visit www.newtasteuws.com. 310 Lenox Ave. WEDNESDAY, MAY 18 of the he read Please Kill Me, an oral what Chef Marcus Samuelsson had (212) 792-9001 MANHATTAN CHAMBER OF SATURDAY, MAY 21 history of the punk scene in New in mind when he talked about giv- www.redroosterharlem.com COMMERCE and CONSTANT week THE NEW YORK BOTANICAL GARDEN York. Now he is reading Life, Keith ing the neighborhood—his own CONTACT invite you to “Social celebrates the opening of “Spanish Richards’ autobiography. neighborhood, now that he lives Media Marketing Bootcamp,” a Paradise: Gardens of the Alhambra.” As for acting, Mr. Shenkman here—something more ambitious, daylong seminar featuring workshops The legendary Moorish palace and will appear in Knickerbocker, a even though the Harlem Renais- CUISINE Eclectic on e-mail marketing, smartphones, fortress in Granada, Spain, will be blogging, and using Facebook, reimagined in a multipart exhibit, on play about impending fatherhood sance has already been simmering PRICE RANGE Entrées $14 to $33 for a while. LinkedIn and Twitter. The free event view through Aug. 21. A pass is $20 for that opens at the Public Theater I’d joined the big swarm of food- SERVING Lunch, dinner, brunch takes place at The Levin Institute, State adults and $8 for children. The botanical on May 6. After that finishes, he is ies in December, accidentally arriv- University of New York Global Center, garden is located at Bronx River free for the summer. “Based on RESERVATIONS Recommended Parkway and Fordham Road. For more ing on Red Rooster’s first night.The 116 E. 55th St., from 8 a.m. to 4:30 my current professional schedule, NOISE LEVEL Celebratory p.m. For more information, visit information, visit www.nybg.org. I look forward to some great chef was so busy smooching and —laura shin www.constantcontact.com. reading,” Mr. Shenkman said. schmoozing I had the sense he might I can’t wait to return. never actually find the kitchen. —MIRIAM KREININ SOUCCAR I will definitely go back. To view Crain’s classified events listings, go to www.crainsnewyork.com/events The fried chicken was OK. I felt the muddle of the kitchen still sort- I’ll let them simmer awhile. ing things out, though I liked the NO HATS Never again. old-fashioned baked macaroni and cheese and was wild for roasted ap- ple pie in a cheddar crust. dream dinner for just $14. A side of Three months later, we’re back. A rich red grits with shrimp chorizo great expanse of window says,“Come and peppers could be an entrée, too. in.” The crowd is looking good, the The red leaf Caesar has a certain hip and the not-so. Samuelsson jug- chic. I find it soggy and strikingly gles tables for neighborhood walk- sassy,though my friend who ordered ins by reserving only half the room. it doesn’t like the taste of bottarga or And no one else could put together a smoked vinaigrette. Helga’s meat- menu like this. If you’d just landed balls are smaller,now on mashed po- from Mars with Zagat in hand,you’d tatoes—very good—and there’s find the mix confounding: soul food more of them, with cabbage, lin- classics, Ethiopian stew, Helga’s gonberries and a pointless foam. meatballs with Swedish lingonber- A crab cake with spicy mayo is ries,“lox and lax” (as in gravlax) with unremarkable. Much to my shock, purple mustard. But observant food- chicken and liver stew topped with ies like us would know at once, it a fried egg and piled onto injera, the could only belong to Marcus. spongy Ethiopian bread, in a black Tonight, he’s in the kitchen in a cast-iron baking pan is one of my newsboy cap, red as a cock’s comb, two favorite dishes tonight, along beside his longtime second, Andrea with oxtails braised in Mother’s Bergquist, conducting a squad of Milk Stout—juicy and rich,perfect- chefs he’s recruited from Harlem’s ly cooked, backed up with the fast-food joints: McDonald’s and sweetness of plantains. IHOP. It’s the Ethiopian-Swedish For those who want to think that Culinary Institute. “They’re not calories don’t count above 125th jaded,” Marcus marvels. “Every- Street, there is black-and-white thing is new to them.” mud pie or sugared sweet-potato Our waiter brings out sticky slabs doughnuts.Our waiter persuades us of cornbread alongside honey butter to try the spiced pudding with apri- and a luscious tomato jam, definite- cot and red currants. But I like the ly a candidate for take-home jars. idea of $3-a-scoop sorbet or a few The kitchen is still hit-and-miss. pieces of whiskey fudge with But that won’t matter if you are a macadamia nuts for the table at $4. mac ’n’ cheese fiend like me. Only There are moments when one small slightly overdosed with gouda, New sweet taste is just what I need, as York cheddar and Comté, Red long as it’s chocolate. Rooster’s crusty version comes in its cast-iron pan alongside a good salad Copyright © 2011 by Gael Greene. on a wooden board, a mac-obsesso’s Syndicated by www.insatiable-critic.com.

May 9, 2011 | Crain’s New York Business | 27 CN014368 4/22/11 4:57 PM Page 1

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