Executive Summary

Home , Hull Derby, Hull Kingston Rovers, Super League, Widnes Vikings

Executive Summary Teaming up for Health is an innovative, collaborative approach to delivering activities and messages which have a positive impact on people and communities across the City of Hull. The concept was adapted from work that had been undertaken in Widnes between Widnes Vikings Rugby League Club and Halton CCG. Hull CCG and Hull City Council’s Public Health jointly commissioned Hull FC and Hull Kingston Rovers Rugby League Clubs to work together to test and learn good practice in partnership delivery with the aim of improving health and wellbeing in Hull’s communities. A first of its kind for the city, Teaming up for Health set out to demonstrate the impact that could be achieved from bringing two of Hull’s most recognisable brands and fiercest rivals together to achieve positive outcomes. What follows in this report is a comprehensive and detailed analysis of the pilot year of Teaming up for Health.

Contents

Executive Summary 1 CHAPTER 1: Why Teaming up for Health 3 - 25 Partnership Overview 3 Fan Profiles 4 Social Media Reach 18 Additional Funding Leveraged 22 CHAPTER 2: Delivery 26 - 64 The Launch 26 Health Day 31 Health Zones 34 2018 Campaigns and Initiatives 37 National Walking Month 43 Fit4FC 47 Hull KR Food for Thought 53 Dove House Hospice Friday Friends 57 Full of Life 59 Old Faithful 61 Heritage of Hull KR (Rovers Rewind) 63 Change 4 Life Clubs 64 CHAPTER 3: Added Value 65 - 74 Rugby Football League Inclusion Funding 65 Hull KR Dance Together 70 Hull KR Match Day Volunteers 72 CHAPTER 4: Conclusion and Recommendations 75 APPENDIX 77 - 99

Chapter One: Why Teaming up for Health

PARTNERSHIP OVERVIEW Hull KR and Hull FC Rugby League Clubs have put rivalries aside and come together to launch a brand-new health initiative alongside the NHS Hull Clinical Commissioning Group (CCG) and Hull City Council Public Health Team. The ‘Teaming up for Health’ (TufH) partnership takes a fresh look at improving the health in the city. Both clubs hold a unique position at the heart of Hull’s disadvantaged communities, and this enables us to easily reach people that other agency seldom see or hear, other than at points of crisis. Our influence within these communities is extensive and we are a trusted provider of services for our constituents. The core of our delivery is sport and physical activity, particularly rugby league, and it is through this core delivery that we can positively impact on peoples lives through more innovative methods.

Hull is a great sporting city and through the project the aim is to engage with local people in a different way. TufH aims to demonstrate the health and wellbeing benefits that taking part in activities offered by the clubs can provide. Additionally, TufH aims to increase the awareness of key health messages and services, as well as working with partners and community groups to promote local and national campaigns. When planning the pilot of TufH the partnership agreed to focus on the following four themes:

1. Obesity in children and young people 2. Mental health in males and teenagers 3. Long term conditions of people of working age 4. Isolation and loneliness in older people

Hull FC Foundation (the Foundation) and Hull KR Community Trust (the Trust) had significant experience of separately delivering programmes across these four themes and TufH was an opportunity to work collaboratively and test and learn.

FAN PROFILES To understand the impact the TufH would have it was important to understand the socio-economic circumstances of firstly the supporter base of both clubs and then the communities they were part of. This section highlights profiles of adult members and Junior Robins of Hull KR and adult members of Hull FC for the 2018 Rugby League season.

It is important to note that there are other fans that attend games, watch matches on television or engage with the Club’s activities but do not subscribe to a membership. Additionally, fan profiles allow TufH to explore how we can target communication to our audiences more effectively.

Methodology Postcode data was collated from the Hull KR and Hull FC Retail Departments, for Junior Robins and Adult Members. Working in partnership with the Hull City Council's Business Intelligence Team, an analysis was completed on this postcode data and included geographical presentation and statistical comparisons. Public Health, health and wellbeing data, as well as Sport England Market Segmentations profiles were overlaid onto this.

Hull KR (Adult Members) engagement levels with City of Hull Segments

Rate Per 1,000 Group Count Percentage Households Households Engagement A 70 1.7% 3499 20.0 B 83 2.0% 3147 26.4 C 694 16.8% 17575 39.5 HIGH D 732 17.7% 17792 41.1 VERY HIGH E 167 4.0% 8084 20.7 F 520 12.6% 10977 47.4 HIGH G 123 3.0% 5516 22.3 H 858 20.7% 19484 44.0 HIGH I 753 18.2% 10607 71.0 VERY HIGH J 18 0.4% 4890 3.7 VERY LOW K 51 1.2% 4635 11.0 LOW L 62 1.5% 9156 6.8 VERY LOW M 6 0.1% 1289 4.7 VERY LOW TOTAL 4926 116651 42.2

Hull KR (Junior Robins) engagement levels with City of Hull Segments

Rate Per 1,000 Group Count Percentage Households Households Engagement A 13 1.6% 3499 3.7 B 16 2.0% 3147 5.1 C 171 21.1% 17575 9.7 VERY HIGH D 172 21.2% 17792 9.7 VERY HIGH E 27 3.3% 8084 3.3 F 88 10.9% 10977 8.0 HIGH G 19 2.3% 5516 3.4 H 140 17.3% 19484 7.2 I 146 18.0% 10607 13.8 VERY HIGH J 2 0.2% 4890 0.4 VERY LOW K 9 1.1% 4635 1.9 LOW L 7 0.9% 9156 0.8 VERY LOW M 0 0.0% 1289 0.0 VERY LOW TOTAL 810 116651 6.9

Hull FC engagement levels with City of Hull segments

Rate Per 1,000 Group Count Percentage Households Households Engagement A 77 1.6% 3499 22.0 LOW B 58 1.2% 3147 18.4 LOW C 559 11.3% 17575 31.8 D 808 16.4% 17792 45.4 HIGH E 245 5.0% 8084 30.3 F 632 12.8% 10977 57.6 VERY HIGH G 242 4.9% 5516 43.9 HIGH H 1315 26.7% 19484 67.5 VERY HIGH I 708 14.4% 10607 66.7 VERY HIGH J 36 0.7% 4890 7.4 VERY LOW K 72 1.5% 4635 15.5 LOW L 163 3.3% 9156 17.8 LOW M 11 0.2% 1289 8.5 VERY LOW TOTAL 4926 116651 42.2

A full breakdown of postcode details can be seen in the Appendices 1 and 2.

Hull City Council Segments HULL KR There is high/very high engagement by Hull KR’s adult membership with the following five segments: Public Renting Young Families (C), Low Income Public Renters (D), Older Couples in Semis (F), Economically Active Terraces (H), and Working Detached/Semis (I). The breakdown of engagement can be seen in Appendix 3.

There is high or very high engagement by Hull KR’s Junior Robins with the following four segments: Public Renting Young Families (C), Low Income Public Renters (D), Older Couples in Semis (F), and Working Detached/Semis (I). The breakdown of this engagement can be seen in Appendix 3.

HULL FC There is high/very high engagement by Hull FC Rugby League Club with the following five segments: Low Income Public Renters (D), Older Couples in Semis (F), Affluent Professionals (G), Economically Active Terraces (H), Working Detached / Semis (I). The breakdown of engagement can be seen in Appendix 4.

From this data we can demonstrate significant similarities between both clubs in engagement with D’s, F’s, H’s and I’s

The following table and the information in Appendices 4 ad 5 provide an overview of the information about each of these six Hull City Council segments where there is high or very high engagement with TuFH.

A comparison of the six City of Hull Segments that TufH partnership has a high or very high level of engagement (comparing to Hull).

Additional information about the City of Hull segments which Hull KR and Hull FC have a high or very high level of engagement can be found at appendices 4 and 5.

CodePoint Centroid Count HULL KR The following map shows the geographical distribution and count of adult members CodePoint Centroid Count. 27.3% of the members come from the following three wards of Marfleet, Holderness and Ings in Hull. 61% of members had a HU9, HU8 or HU7 postcode.

The following map shows the frequency and distribution of Junior Robins across Hull. Just over a third 38% of Junior Robins come from the following four wards in Hull; Marfleet, Ings, Holderness, Longhill. A total of 70% of Junior Robins come from HU9, HU8 and HU7 postcodes.

HULL FC ADULT MEMBERS The following map shows the geographical distribution and count of members CodePoint Centroid Count. 70% of members have a HU3, HU4, HU5, HU6, HU7, HU8 and HU9 postcode. 21% of adult members comes from the following wards of Boothferry, Newington, Derringham and Pickering.

The following tables and paragraphs below provide information about each of the Hull City Council wards the TufH partnership has a high level of engagement. Further information about these wards can be seen in Appendix 3.

The comparison of Wards Hull KR has high level of engagement with.

The comparison of Wards the Hull FC has high level of engagement with.

Summary TufH engages with three wards in the ten most deprived wards in Hull. All eight wards that TufH primarily engages with contain many statistics that are above the national and local averages.

Life expectancy at birth for both men and women in Hull is 2.7 years below that of the national average. Within the wards in which TufH have high levels of engagement; Longhill, Marfleet and Pickering have lower life expectancy at birth for men than the Hull average. With regards to women’s life expectancy, the averages in Longhill, Marfleet and Newington are all lower than the Hull average.

Life expectancy for men aged 65 in Hull is 2.1 years lower than the national average, and 1.9 years lower for women. Ings, Longhill and Marfleet wards all display lower life expectancy averages in men at aged 65 than the local average; life expectancy for women aged 65 in Ings, Marfleet and Newington also falls below the Hull average.

Smoking prevalence in Hull is just over double that of the national average. In individual wards, seven out of eight are above the national average, with the prevalence in Newington being three times the national average.

People aged 16 and over who are classed as overweight or obese are consistently higher in the eight wards when compared to the national average; with Pickering, Derringham and Ings being particularly high.

With regards to children in Reception Year, Hull is slightly higher than the national level for children classed as overweight or very overweight, with Marfleet and Pickering exceeding the Hull average. Above national numbers regarding overweight or very overweight children in Year 6 can also be seen in seven out of eight wards.

Four out of the eight wards display similar percentages of over 65’s at risk of social isolation when compared to the Hull average, with the other four all being below average.

Joint Mapping The following map shows the geographical distribution of the Members (adult and Junior Robins from Hull KR) and season pass holders (Hull FC) for the 2018 season. There is a higher engagement rate in the East and West of the city. These engagement levels will be utilised in future delivery; for example, reminiscence sessions with the Alzheimer’s Society in Central and North areas being more neutral, and East and West being more focused on Hull KR and Hull FC respectively.

Sport England Segments The percentage of each of the 19 Sport England segment profiles was assessed against the HU9, HU8, and HU7, HU5 and HU4 postcodes as these are the dominant postcodes related to fans of Hull KR and Hull FC.

The majority of the segmentation profiles connect to their physical activity and sporting levels, rather than wider determinants of health (for example healthy diet, smoking, drinking or being overweight or obese).

A full breakdown of the Sport England segment profiles can be found at Appendix 5.

The graph below for the HU9 postcode area shows there is a higher percentage of the following segments in this area; Jamie (although lower than the Hull percentage), Leanne (similar to the Hull percentage), Kev, Paula, Brenda, Terry, Norma, and Elsie & Arnold.

The graph below for HU8 shows there is a higher percentage of the following segments in this area; Jackie, Kev (although a lower percentage than Hull), Paula, Brenda, Terry, Norma, Frank and Elsie & Arnold.

The graph below shows there is a higher percentage of the following segments within HU7 area; Jackie, Kev (although lower that the Hull percentage), Philip, Brenda, Terry (although lower than the Hull percentage), Norma (although similar to Hull percentage), Frank, and Elsie & Arnold.

The graph for the HU5 postcode area shows there is a higher percentage of the following segments in this area; Jamie, Helena (higher average than Hull, lower than the national average), Leanne and Jackie.

The graph for the HU4 postcode area shows there is a higher percentage of the following segments in this area; Jackie, Kev (lower than the average for Hull, higher than the national average), Phillip and Frank.

In addition to the distribution of the segments across the postcode areas; analysis was completed to determine current participation levels in Rugby League as well as identifying which segments would like to participate. A higher percentage of Jamie, Leanne, Kev, Terry and Frank are participating in Rugby League compared to the Hull, Humber, Yorkshire and England average. In terms of the total population participating in Rugby League, the following list indicates the top ten segments in numerical order; Jamie, Ben, Kev, Leanne, Tim, Phillip, Paula, Terry, Jackie, Chloe. Jamie, Ben, Kev, Philip, Terry and Tim are the top six segments whom want to participate in Rugby League.

Summary These segments demonstrate that the following are motivations:  enjoyment  keeping fit  socialising  losing weight  taking the children  improving performance The following factors if in place would encourage these segments to participate more:  someone to go with  cheaper admissions  better facilities  childcare  being less busy  having more free time  improved transport /infrastructure. There are the following barriers to participation:  work commitments and health

 illness or injury.

SOCIAL MEDIA REACH This section looks at the social media reach and engagement TufH has with fans and wider members of the public. Initially it highlights the channels available to TufH and subsequently looks at some of the awareness marketing campaigns utilised by TufH to promote health and wellbeing messages, including information regarding the engagement rate.

Digital Social Media Channels There are more than 125,200 followers on Twitter that TufH can reach. This is approximately 18 times more than the NHS Hull CCG (@NHSHullCCG) account, and approximately six times more than the Hull City Council news (@Hullccnews) account.

There is a combined total of more than 130,000 people who like one of the Hull Rugby League Clubs Facebook pages. This is 114 and 44 more times than people liking NHS Hull CCG and Hull City Council news pages respectively. There are nearly 128,900 people who follow the Facebook accounts. This is 110 and 42 more times than people following NHS Hull CCG and Hull City Council news pages respectively.

It is important to note that there may be people who are followers of, and like multiple accounts; both within and outside the club they support. Neither NHS Hull CCG nor Hull City Council has an Instagram account.

Fans and members of the public who engage with the clubs through the above social media channels are part of a geographical, interest and intentional community. This means that they come from a defined area, and hold a common vision, interest and passion. Health and wellbeing information about these geographical communities can be seen in the Fan Profile section of this report.

Sport Social Media Index

The Sport Social Media Index is an annual league table of all 146 British professional football, rugby league, rugby union, and cricket teams, ranked according to the best use of social media by their official club channels.

In 2016, the most recent league table, Hull KR topped this Index overall, with Hull FC being ranked 6th in the Superleague. Below is a case study extract from The Sport Social Media Index.

Hull KR – relegated from Super League to the Championship in the 2016 Million Pound Game – achieved an excellent quantitative data score, largely due to high levels of on-page engagements that their social media presence generates in relation to their total number of fans. Judges praised the club for its tailored approach to social media asset design and for its excellent use of behind-the-scenes imagery to drive engagement. Hull KR demonstrate a clear understanding and knowledge of tailoring content to suit the different social channels on which they have a presence. They are well- deserved winners of this year’s top spot.

Health and Wellbeing Campaigns TufH highlighted several health and wellbeing campaigns to support during 2018; the majority of social media engagement was completed using Twitter. The following table highlights the campaigns TufH supported between the months of February 2018 to May 2018 and indicates the Twitter impressions and engagements. A timeline of these messages can be seen in Appendix 6.

An important aspect to note is that the following analysis has been completed on the Clubs’ and Hull FC Foundation official Twitter accounts, and not the Dance Academy or Rufus and Rovers account.

Impressions Engagements Time to Talk Day 15, 976 266 Friday Friends at Dove House 18, 453 324 Hospice Bowel Cancer Awareness Month 27, 920 454 Mental Health Awareness Week 58, 266 912 Dementia Action Week 70, 103 1, 322 National Walking Month 59, 738 818

These tweets achieved an average of 0.02% engagement rate. An engagement rate of 0.07% is seen as the average. An engagement rate between 0.09% and 0.33% is seen as high. The tweets sent out about TufH were informational and not necessarily including a call to action or asking the fans or wider members of the public to engage with the Tweets. Therefore, it can be assumed that the information is going to fans.

The pie chart below shows a percentage breakdown of these engagements. The top three ways people engaged with these were; 1) Media views, 2) User Profile Clicks, and 3) Detail Expanded. It is positive indication that fans and members of the public wanted to find out more about the message. The lowest ways people engaged with

these tweets was a) replies, b) hashtag clicks, and c) URL clicks. A quarter of the engagements were people retweeting and liking the tweets; as a result of these, the people who follow ‘retweeters’ and ‘likers’ would also see the tweets about thus cascading the message. Based on these findings there are several recommendations to improve engagement rates for TufH.

Retweets 12% 0% Replies 28% Likes 14% User profile clicks URL Clicks Hashtag clicks 18% 25% Detail expanded Media Views

1% 2%

As a result of TufH and highlighting these campaigns, the two clubs’ Marketing and Communications Departments have worked more closely in partnership to ensure consistency of messages. Also, the campaigns and associated health messages have been delivered to new audiences, who may not have previously been aware of these initiatives and messages. Recommendations As a result of the analysis of the current use of social media, predominantly twitter, there are several recommendations to be taken forward to support an increase in engagement rates and greater partnership working between all parties into the TufH partnership in terms of social media, media and communications. These can be seen below:

Weekly meetings to be set up to discuss joint campaign marketing and communications Lizzie Borrill Hull KR (@LizzieHullKR) to have a plans, ensuring that the key messages are profile picture on Twitter account consistent and relevant to the target audience across the full range of social media available to TufH partnership.

When TufH partners are liking and retweeting Design images and media which include a call each other’s tweets ensure that the messages to action from fans and members of the are applicable to the audience of that public. account.

Always include a URL link in the tweet so fans and members of the public can find out more information, these links could either be Club Compile a range of digital stories and imagery specific (http://www.hullkr.co.uk/ or which can be utilised by the TufH partnership http://www.hullfc.com/), NHS Hull CCG to increase engagement with social media by (https://www.hullccg.nhs.uk/) Hull City fans and members of the public. Council Public Health (http://www.hull.gov.uk/resident/data-and- information/hull-public-health) or campaign specific.

Compile the tweet so that a question can be asked to encourage fans and members of the All TufH partners to promote the #hullthy. public to reply.

Consistently utilise the full range of social Hull KR and Hull FC staff to attend Social media channels available to TufH to broaden Media training organised by NHS Hull CCG for the delivery of messages and campaigns; all the Hull 2020 Health Champions. Then utilise twitter accounts (Club and mascots) and this information to improve engagement range of social media – Facebook and rates. Instagram.

ADDITIONAL FUNDING LEVERAGED Through the period of TufH, both Rugby League Clubs have successfully secured additional funding to continue and develop further projects which have a positive and lasting impact on people’s health and wellbeing. Overall, a total of £440,561 has been brought into the city. The graphic below illustrates the range of projects that are being delivered as a result of this investment.

Fit4FC Food for £10000 Dance Thought Together £70000 £10000

Be Active, Be Children in Healthy Need £31150 £30000

Back Onside Heritage of £47564 – Hull KR combined £188000 HullFC/HullKR Total £440561

ACT PCC £7872 £10000

Learn with the Hull KR Stars Robins £8000 £12000

Coop Sport England Foundation £10000 £9975 Try for Success £5000

These projects are described in the following sections to show the impact and range that the Trust and the Foundation achieve through their work across local communities.

Rugby League Cares Worth a total of £47,564 (23,782 over two years per club) the ‘Back Onside’ project will be aimed at engaging 200 currently inactive males in a physical activity programme. The programme will be delivered in blocks of 10 weeks, with a 1.5-hour session per week. Ex professional Rugby League players will deliver the 10 sessions with the support of Foundation/Trust staff. Jason Netherton (Hull KR) and Jack Downs (Hull FC) are the lead coaches for this programme. Most, if not all, programmes will be delivered at the Clubs’ home grounds or training venues. The Clubs will be undertaking joint promotion of this project to maximise the success across Hull.

Rugby Football League Inclusive Funding As part of the Rugby Football League’s 5-year strategy there is greater emphasis being applied to inclusive playing opportunities. TufH acquired £14,000 through this fund. Hull KR Community Trust has been awarded a total of £8,000 in a combination of grants to develop the following teams; physical disability, learning disability, and girls. Hull FC Community Foundation has been awarded £6,000, allowing the Foundation to continue to deliver both the Women’s and Wheelchair Rugby teams.

Awards for All In January 2018, Hull FC Foundation was awarded a grant of £10,000 to deliver the Fit4FC programme. This programme focussed on engaging anyone over the age of 16 in a weekly physical exercise session. Sessions are delivered by the Foundation and take place at the Hull FC First Team training ground. Nutrition and lifestyle workshops are included, as are free NHS Health Checks.

In July 2018 The Community Trust was awarded £10,000 from the National Lottery to deliver a programme of inclusive dance to children, young people and adults with additional needs. This project is being delivered to Case Training, who visit the stadium once a week to take part, and as a lunchtime activity in Ganton and Tweendykes schools. All involved are seeing some tangible results from their involvement in dance. For example, at the first session they are asked if they can touch their toes, balance on one foot and jog on the spot for 5 minutes and they often struggle with all of these. After 6 sessions they are asked to repeat these exercises and 100% of participants are showing improvements.

ConnectWell Hull Social Prescribing A grant through Social Prescribing was achieved to enable the Food for Thought project to be further expanded. This enabled The Community Trust to deliver in schools and out in the community.

Hull FC Foundation has been awarded £31,150 over two years to deliver ‘Be Active, Be Healthy’. This project will provide a weekly programme of physical activity, social engagement, and group learning for 150 people per year from five key groups at risk of health inequality. The bespoke eighty-minute interventions will change attitudes to physical activity and motivate participants to make changes to their diet.

Hull KR Community Trust Heritage Lottery Fund In March 2018 the Trust was awarded a grant of £188,000 from Heritage Lottery Fund to deliver a programme of activity to take heritage to new audiences with the aims of increasing awareness in heritage, increasing skills, providing education and reducing loneliness and isolation. These aims are achieved through delivery of free heritage events at the stadium and out in communities including a memory café, regular heritage evenings, stadium tours and an education programme to schools. This project will grow over the next 2 years.

The Peoples Project In May 2018, the Trust was one of several winners in the Peoples Project which is a national initiative run by the National Lottery and Calendar. The decision to award grant funding is made by a public vote and our Food for Thought programme was awarded just under £50,000. This was to expand the existing Get Fit with the Robins exercise project and to continue to offer the nutritional element which participants really valued. Sessions increased from once a week to 3 times a week and beginners and advanced classes were added.

Community Grants In October 2018 £12,000 in European Social Fund grants was awarded which was administered by Humber Learning Consortium. This supports the existing Learn with the Robins scheme which supports anyone who is aged 16+ and unemployed to get back to work.

Social Action Fund In January 2018 The Community Trust was awarded £5,000 to develop a volunteer programme. This paid for a Coordinator who recruits, manages and supports 50 volunteers. Many of these volunteers are from the areas of deprivation and struggle to find work or have active social lives and this project helps to address those issues.

Hull FC Community Foundation Children in Need The Foundation was awarded £30,000 from Children in Need to deliver a programme aimed at increasing the resilience and mental health of young people aged 14-16 years old. Delivered by the Hull FC Foundation, the programme will aim to have a positive influence on 200 children aged between 14 and 18 through

offering a range of free sport, physical activity, and personal development opportunities each week with the aim to enhance mental resilience. Participants will also build their academic resilience and learn how to improve their communication skills.

Two Ridings Community Foundation The Foundation has recently received a grant of £5,000 to expand the current reminiscence programme (Old Faithful). These sessions aim to provide reminiscence mornings/afternoons within care homes and assisted living complexes to help reduce social isolation and loneliness. Sessions include a wide range of club memorabilia; current and ex player/staff visits and footage from previous seasons.

Police Crime Commissioner (Hull) After receiving a grant for £10,000, the Hull FC Foundation will deliver twilight sports sessions on a weekly basis across Hull. These will be aimed at children and young people providing the opportunity for them to engage in physical activity and build their confidence and resilience.

Sport England Small Grants A total of £10,000 was awarded to the Hull FC Foundation to deliver a girls Rugby League programme in four schools across Hull. Progression routes are then provided within the Foundation through the Under 14’s and Under 16’s girls’ teams and subsequently Hull FC’s women’s team.

Co-Op Foundation In November 2018, Hull FC Foundation was awarded £9,975 from the Co-Op Foundation to deliver a programme of physical activity and education for young people aged 14+. The programme will involve open access sports sessions as well as entry level sports qualifications.

ACT Foundation With the support of ACT Foundation, Hull FC Foundation have been awarded £7,872 to deliver a programme aimed at students aged between 13 and 16 who will learn about and become involved with the brand of Hull FC, enjoying sessions at the KC Stadium, meeting the players and have the chance to complete a Rugby League Leaders Award qualification. There will also be a focus on fitness and health through the club's performance approach, plus information technology and media.

Hull FC Sports College Hull FC Foundation has been awarded commissioned contracts from Bishop Burton College, Selby College, Rise Academy, Activ First and VLUK to continue delivery of the education programme for pupils aged 14+.

Chapter Two: Delivery The pilot year of TuFH has seen the Trust and the Foundation becoming involved in new initiatives, campaigns and projects to drive forward the health agenda across Hull. This has run alongside the existing programmes that both clubs deliver. This chapter will outline both the new and existing business which has all become part of the TuFH delivery.

TEAMING UP FOR HEALTH LAUNCH The aim of this section is to provide information about the activities which took place as part of the TufH Launch and highlight the outcome of these. The agreed launch took place on Good Friday 2018 (Friday 30th March) at the Hull KR versus Hull FC Superleague Derby match at KCOM Craven Park.

Pre – match: photo call and press release

There was a pre-match press release circulated in partnership with all parties to a range of media outlets, inviting the media to a photo call which took place at KCOM Craven Park on Wednesday 28th March. Hull CCG included information regarding the launch on Facebook; this post was seen by 530 people. Of these people; 25 clicked the link / photograph, seven people liked the story, and one person shared the story. Hull KR tweeted about this photo call which earned 8,817 impressions and 535 engagements. The breakdown of these 535 engagements can be seen in the following table. After this date, this press release was published on Hull KR, Hull FC and Hull CCG websites.

Retweets Replies Likes User URL Hashtag Detail Media Profile Clicks Clicks Expands Views Clicks 19 1 31 45 19 0 86 334

The press release was picked up and the photo call was covered by;  BBC Radio Humberside who interviewed Erica Daley, Lizzie Borrill and Olivia Jackson  Viking FM who interviewed Erica Daley  Estuary TV who interviewed Erica Daley  People’s publication  Sky Sports

Following the press launch, feedback from fans and others agencies was extremely positive, many citing the innovative approach that was being taken by bring the two clubs together.

Heritage Event Due to the pre-planned timings of the Heritage of Hull KR programme, the March evening took place on Wednesday 28th March at KCOM Craven Park. The theme of this evening was the Hull Derby. A pre-event tweet was sent the day before; this achieved the following 7,490 impressions and 204 engagements. A tweet on the evening was sent out; this achieved 7,292 impressions and 423 engagements.

Good Friday: Derby Game Day Several activities took place as part of the launch pre-match, during half-time and post-match. The post-match activity was predominantly promoting the activities which took place pre-match and half-time. Promotion of TufH did not take place during the match to avoid dilution of the focus from the Derby Game. Research by Curran et al. (2014) has shown that subtle, non-invasive approaches and messaging were deemed to be successful in engagement with health-related behaviours and activities. Five pairs of tickets were provided for the Hull CCG staff members. There was a record attendance of 12,090 at the game.

Good Friday – Pre-match An article was included in the match day programme regarding the launch of the partnership. There were 1000 programmes distributed on the day; including sales and hospitality.

Bowel Cancer Screening from Castle Hill Hospital occupied the Fan Hub outside the stadium. Sally Wood, Bowel Cancer Screening Practitioner, reported “Friday went well although we should have taken more bags as we ran out fairly early (I think we

handed out about 70 bags). Not many people approached us on the stand as the weather was very cold and most people were just keen to get into the match, however we handed out loads of information in the bags as they passed by. We also handed out flyers for the Health Day in April”.

A bowel cancer and two Hull 2020 Health Champions pull up banners were located in the North Stand Concourse. A tweet regarding Bowel Cancer occupying the Fan Hub was sent out post-match, on Tuesday 3rd April. This tweet achieved 7,613 impressions and 81 engagements. Having positive feedback from a health partner shaped and developed the Trust’s and the Foundation’s thinking regarding utilisation of various opportunities and activities at future games.

190 children and young people from 18 squads from eight community Rugby League Clubs were part of a parade around the ground and were then part of pre-match activities as the guard of honour, a flag bearer or a player mascot.

These pre match activities were an opportunity to give people a feel for how the TuFH partnership would work over the coming 12 months.

The next step of the launch was to provide fans with a selection of demonstrations of health and wellbeing activities that were open to them.

Half-time: Rugby Rascals

Twenty, 2 to 5-year olds took part in a Rugby Rascals showcase on the pitch. This project encourages children between these ages to develop and learn new skills to support coordination and confidence. The photographs of the children were posted the following day (31st March) to enable fans to focus on the match. This tweet gained 8,136 impressions, and 529 engagements.

Prior to the Derby, Rufus and Rover, Hull KR’s mascots attended the Rugby Rascals session on the previous Saturday (Saturday 24th March). A tweet went out about this on Sunday 25th March 2018 accruing 9,251 impressions and 445 engagements.

Half-time: Mascot Activity Challenge Both sets of club mascots took part in a half-time physical activity challenge, with Rufus and Rover narrowly beating the Airlie Bird and Girlie Bird! The activities (10 squats, 10-star jumps, 10 lunges, and 10 hip thrusts) completed as part of the challenge are based on those which are part of the open access sessions both clubs deliver. The Hull KR’ Food for Thoughts sessions are delivered at KCOM Craven Park on Tuesday and Thursday evenings, starting at 6pm for beginners and 6.45pm for intermediates; and Saturday mornings as a mixed ability group. Fit 4 FC session takes place every Wednesday at Hull FC training ground from 7pm to 8pm.

Half-time: Dance The dance performance that took place at half time of the Hull Derby was part of Hull Kingston Rover’s Cultural Partnership project which is supported by Rugby League Cares and IVE (CreatIVE, InnovatIVE, SupportIVE). The participants completed their Bronze Arts Award either in school or at the Hull KR Dance Easter camp. Part of the award is to “take part in the arts as a participant”. To complete this unit of the award the students of the Arts Award worked with Ten-foot Dance Company to create the dance they performed at half time.

Hull KR Dancers tweeted about this performance six times; the table below indicates the dates of these, as well as the impressions and engagements. Hull KR Dancers (@HullKRDancers) is the official twitter account for the Hull KR Dance Academy and the Robinettes.

Impressions Engagements 20.03.18 1, 276 28 29.03.18 1, 471 139 29.03.18 1, 714 162 30.03.18 1, 473 191 30.03.18 2, 650 233 (plus 868 media views) 6.4.18 8, 489 384 TOTAL 17, 073 1, 137

Cydnee stated “I had such a good time working with Tenfoot Dance Company and made lots of new friends from the other groups.”

Megan said, “I liked working with new people; it was nice to meet other young people from Hull with the same interests as me.”

Tilly reported “Performing on the pitch was my favourite part of the experience. I was nervous but I felt so good after I did it!”

HEALTH DAY – SATURDAY 14TH APRIL 2018 This section covers the TufH joint Health Day which took place on Saturday 14th April 2018 at KCOM Craven Park. The aim of the day was to provide fans of both clubs and members of the public with access to a range of health and wellbeing providers and services. This section of the report covers stall holder engagement, media and communication reach, and the impact of a prize draw.

Stall Holders Thirty-four stallholders were present on the day. There was the opportunity to complete an evaluation form on the day; 23 stallholders took this opportunity. The following analysis is done from these 23 stallholders. All reported to enjoy the event. A copy of the evaluation report is Appendix 7.

The average score in relation to the question regarding how valuable the stall holders found the event was four; ranging from two to five. The average score regarding how members of the public received the stall was four; the scores ranged from three to five.

More qualitative feedback was received in terms of the most valuable aspects of the event; the majority (91%) reporting networking. Others included; chance to train/teach young people, meeting the public, and offering advice and information to members of the public. One which links specifically to TufH are “rugby players trying on simulation specs to help look after their eye health” from Sight Support (HERIB).

Negative comments were received regarding the promotion of the Health Day linked to attendance of the members of the public; Hull KR Community Trust estimated that 100 members of the public attended the event. 17 stall holders completed and returned a tally sheet; the highest level of engagement was 57 and the lowest was six. Another negative comment was regarding the refreshments available.

Positive feedback and comments were received regarding the quality and professionalism of the stall holders’ present, great venue, staff and organisation from Hull KR, and getting the prize draw entrants to try-a-mile with Fitmums and Friends.

An additional post event survey was sent to all 34 stall holders after three months via Survey Monkey. There was a similar range of questions asked. The following highlights the findings from this survey; five stall holders took the opportunity to complete the survey. 80% were likely or very likely to attend a similar event in the future. The event was seen as being very valuable to stall holders with 100% of respondents indicating on the scale an average of 4.8 (out of 5). Aspects which were most valuable included: networking, raising the profile, raising awareness of the project, and engaging with families that probably wouldn’t engage with in regular role.

Media and Communication Due to the timing of the TufH launch (Good Friday/Friday 30th March 2018), the Health Day promoted after this date. A save the date tweet about the Health Day was sent on 30th January 2018; this tweet achieved 5,687 impressions and 104 engagements. Hull KR tweeted eight times before the Health Day. This equated to 50,910 impressions and 807 engagements. The breakdown can be seen in in the table below. Impressions Engagements 22nd March 7, 606 126 23rd March 5, 302 67 26th March 7, 438 76 3rd April 7, 370 210 5th April 5, 673 78 9th April 7, 066 82 11th April 4, 735 67 13th April 5, 720 101

Hull CCG uploaded three Facebook posts regarding the Health Day. The table below shows the outcome of these three posts. People reached Likes Shares 13th April 06:58 210 3 12th April 02:51 1, 147 4 2 9th April 07:24 1, 240 17 12

Prior to the event Hull FC tweeted once, achieving 695 impressions and 62 engagements. The Foundation sent a further two tweets on the day of the event; these gathered a total of 6,843 impressions and 637 engagements.

Prize Draw There was a prize draw on the day; this included participants taking part in a try-a- mile with Fitmums and Friends, naming their top three stalls and posting on social media that they attended or were attending the TufH joint Health Day.

Sixteen people entered the prize draw. The winners from the prize draw were invited to provide feedback about the Health Day and winning their prize.

Grace, pictured below, won the Hull FC shirt saying, ‘Oh fab thank you so much!’ when she found out, and ‘Thank you for the signed shirt Lizzie, it was an ‘unexpected surprise’ – I enjoyed the health day experience, I was able to network

with other professionals and discuss how we could work together to benefit the patients.

The KCOM Craven Park Stadium Tour prize was utilised in June; a tweet went out which gained 5,379 impressions and 255 engagements.

Fitmums and Friends winners pooled their prizes together and utilised them at their fundraising event on 30th June 2018.

Recommendations This was the first TufH event; there are positives which will continue to be utilised in the future, as well as areas for improvement for future organisation and planning of events.

Prepare Plan •Utilise pre-existing events to highlight •Plan the longest lead in time as and promote health and wellbeing. For possible for engaging both stall example match days, family fun days holders, and fans and members of the and Trust/Foundation delivery. public.

Communicate Collaborate •Ensure consistent and timely •Increase social media and media communication to partners and stall promotion of events to fans and holders. members of the public. As part of this, encourage all partners to re-tweet, share, and like posts.

Engage Incentivise •Investigate having banners at the •Employ incentives; such as player venue, pre and during events, to appearance, mascot appearance, increase publicity and fan engagement. merchandise and activities (physical taster sessions, try-a-mile and stadium 35 tours), to encourage attendance by fans and members of the public.

HEALTH ZONES This section covers the Health Zones which took place as part of the Fan Park during Hull & Proud Week on Saturday 16th June 2018 and at the annual Hull KR Family Fun Day on Sunday 1st July 2018 at KCOM Craven Park. The Health Zones were incorporated into the Fan Park and the Family Fun Day as a result of the feedback and recommendations after the Health Day. The aim of the Health Zones was to provide the opportunity for health, care and wellbeing organisations to engage and interact with fans of the Rugby League Clubs and the wider population of Hull.

Hull FC Health Zone Hull FC’s Health Zone took place on Saturday 16th June as part of Hull FC’s ‘BIG Day Out’ as part of our biggest-ever fan park in West Park, with over 40 stalls and activities for families to get stuck into before the Black & Whites faced Wigan Warriors. Three tweets were posted prior to ‘BIG Day Out’, accruing a total of 14,097 impressions and 405 engagements.

With over 12,000 making their way through a jam-packed fan park which included a 22-team under-8’s Rugby League festival, bouncy castles, inflatables, food stalls, live music and entertainment, emergency services vehicles and other fun activities, this year’s ‘BIG Day Out’ fan park was the biggest ever organised by the Black & Whites, creating the ideal atmosphere ahead of a huge 80 minutes of rugby league before Hull FC take on fellow top four bidders Wigan Warriors.

Six stall holders attended the health zone on the day which included the following;  Macmillan  Fitmums and Friends  Valued Minds  Smoking Cessation  Lion Heart Hot Yoga  Dove House Hospice

Feedback from the stall holders was very positive, with all confirming that they would like to be involved in future events. A key highlight was 6 referrals that Smoking Cessation received.

Hull KR Family Fun Day The Health Zone was incorporated into the Family Fun Day. Other areas and activities included an Under 8’s Rugby League Festival, activity sessions led by Hull KR Coaches (for Food for Thought, Rugby Rascals, Boogie Bounce and Dance), a bouncy castle, face painting, tombola’s, a prize draw, and the opportunity to meet the first team players. A copy of the poster promoting the Family Fun Day can be seen in Appendix 8.

A prize draw involved people finding letters on the stalls and then making the name of one of the first team squad. Some of the Health Zone stall holders therefore had a letter on their stall. A total of 1,000 fans and members of the public attended the Family Fun Day.

Stall holders Ten stall holders attended the Health Zone, all of which attended the TufH joint Health Day in April 2018. Eight stall holders took the opportunity to provide feedback on the day, or within a week of the event. All stated that they enjoyed the event. Stall holders answered 3, 4 and 5 in relation to how valuable they found the day; the average was 3.875. The most valuable aspects included: networking, raising awareness, talking to a range of members of the public, other stakeholder engagement, and interaction of Hull KR players and staff with members of the public. Stall holders felt that their stall was well received by members of the public; the average score was 3.5, and the range from 3 to 5.

Stall holders were given the opportunity to provide any additional comments they had about the event. One theme highlighted using regarding the players more productively by encouraging the queue for the players signing to move passed the health zone and attaching players to stall holders to encourage fans and members of the public to visit the stalls. Another theme was regarding the distribution of letters for the prize draw; in terms of enabling all stall holders to be involved and giving the stall holders the letter rather than having it on the stall.

“Thanks for yesterday, there seemed a really good turnout. Apart from sunburn (my own fault!!), it was a really good day”

“Thank you for having us yesterday”

“Thank you for inviting me to the Hull KR Family Fun Day – I thought the day was really good”

“Thank you for inviting us yesterday. It was a good event for our volunteers to understand what promotion and publicity is all about”

“It was a good event, we met many people from across Hull which I wasn’t expecting, so that was good. Thank you for inviting me”

Social Media Seven tweets were published before, and two being published on the Family Fun Day. The table below highlights these.

Impressions Engagements 5th June 13, 551 358 10th June 8, 994 166 19th June 6, 254 102 21st June 5, 792 71 27th June 5, 111 87 9th June 5, 396 71 30th June 4, 650 83 1st July – am 8, 647 167 1st July – pm 6, 939 122 TOTAL 65, 334 1, 227

CAMPAIGNS AND INITIATIVES Over 2018 the TufH partnership has provided support for numerous external health and wellbeing campaigns. We utilised a number of methods to maximise our support:  raising awareness on social media  Raising awareness through match day engagement  implementing local initiatives within Hull FC and Hull KR  attending events throughout the year

Mental Health Awareness Week During Mental Health Awareness Week, the TufH partnership worked with Hull and East Yorkshire (HEY) Mind to raise awareness of the week and promote Mind’s new t-shirt campaign. As the 2018 theme for the week was stress, social media messages were created in collaboration with HEY Mind and centred on ‘quick tips for stress’. These were sent out from both Clubs; these achieved a total of 58,266 impressions and 912 engagements. The breakdown of these tweets, impressions and engagements can be seen in Appendix 6.

Hull FC worked with HEY Mind to launch their new t-shirt campaign, with first team players wearing the t-shirts and promotion from the club.

World Suicide Prevention Day Teaming up for Health worked with Public Health Hull to support and raise awareness of World Suicide Prevention Day. Prior to the day, 12 Hull FC first team

players completed the Zero Suicide Alliance Training. This took place on 4th September, with tweets sent out regarding key points of the training, accruing 7,712 impressions and 206 engagements. Another tweet was sent out on the day (10/09/2018), gaining 3,820 impressions and 156 engagements.

Dementia Action Week Through Dementia Action Week, the seven actions highlighted by Alzheimer’s Society were promoted by the Clubs. These tweets were sent out to raise awareness of Dementia Action Week and promote the various activities that were taking place. Furthermore, relevant programmes delivered by the Clubs, such as Hull FC’s Old Faithful reminiscence programme and the Connect Well surgery hosted at KCOM Craven Park, were particularly highlighted. The tweets that were sent out achieved 70,103 impressions and 1,322 engagements. The breakdown of these tweets, impressions and engagements can be seen in Appendix 6.

The TufH partnership also supported Alzheimer’s Society for their Dementia Awareness event in Hull city centre on Wednesday 23rd May. The event was promoted on the TufH social media channels and also through attending and providing club memorabilia for the information stand which was held in Princes Quay and current and ex first team player appearances at the event from both clubs.

Feedback from Alzheimer’s Society was positive, as can be seen in the following quote; from Julie Ibbertson, Dementia Support Worker at Alzheimer’s Society. “Thank you so very much for all you did to support us on Dementia Action Week!!!! Your help on the day was amazing and was definitely brought all the people to our stand.”

Alzheimer’s Society Memory Cafes As part of the TufH partnership, the Heritage of Hull KR Group attended a series of Alzheimer’s Society Café’s across the Hull area. Following on from the Dementia Action Week, the series of events was to bring club heritage to the community and make it more accessible. Over a period of two months we visited the East, West, Central and North Hull Café’s, providing memorabilia and photos from the clubs history and heritage. During the sessions we also had members of the Hull KR Heritage programme attend, with ex-players and club historians able to improve the service we provided. Over the course of four sessions we delivered to approximately 150 people.

Hull KR Heritage member and ex-player, Keith Pollard understands the benefit to these sessions; ‘it’s amazing to go into these community groups and have conversations around Rugby League. You can tell everyone is enjoying their time and I especially look forward to visiting again’.

On Thursday 15th November, the TufH partnership attended the Alzheimer’s Society North Hull Memory Cafe. Following on from working closely with the Alzheimer’s Society to support Dementia Action Week, this was an ideal event for TufH to now engage with their service users. Memorabilia, which included shirts, team photographs and programmes, were provided by both clubs, with former Hull FC player Johnny Whiteley also attending the session. There were approximately 50 people who attended the Memory cafe; all enjoyed the memorabilia available, and the opportunity to speak with Johnny.

Hull FC volunteer Alan James also enjoyed the morning; ‘it was brilliant to see the interest in the memorabilia, and everyone having conversations about both clubs. The cafe was really well attended, and I’m really looking forward to visiting this session again.’

Positive feedback was received from the Alzheimer’s Society, as Julie Ibbertson, Dementia Support Worker, describes; ‘Thank you so much for bringing the reminiscence session to our Memory Café. It was thoroughly enjoyed by everyone and was good to bring back lots of memories for our service users. Reminiscence and talking about memories are so important for a lot of people that attend the groups and it brings back lots of happy memories for people. We would love to be

informed about any other reminiscence sessions and thank you so much for the pleasant afternoon you gave to all our Service Users’.

Smokefree Sidelines The TufH partnership have worked with the City of Hull Academy and as part of the Girls squads (Under 12, Under 14 and Under 16) to raise awareness about, and support the Smokefree Sidelines initiative.

The Smokefree Sidelines initiative follows on from previous Hull City Council Public Health Teams’ initiatives of Smokefree Playgrounds and Smokefree School gates. The aim is to de-normalise smoking for children and young people. Smokefree Sidelines asks all staff and spectators to refrain from smoking and vaping at training and matches.

The TufH partnership and the City of Hull Academy launched their support of Smokefree Sidelines at a Year 9 Rugby League festival on Tuesday 3rd July at Hull FC’s First Team training ground. This included a press release prior to the festival, and Smokefree Sidelines branding was utilised throughout the venue on the day. Branding was also used at a Year 8 festival held at KCOM Craven Park on 10th July.

On Sunday 1st September Hull KR Under 16s played against Hull FC Under 16s. This fixture was chosen to launch the Smokefree Sidelines initiative at both clubs. Hull KR won the game 54 vs.12. Positive feedback was gained from all involved during the launch including players, spectators and referee.

Vicky Street, who was watching stated “I have seen the campaign in Football. It’s a great campaign, and great that Rugby League is involved. Both my daughter and nephew play Rugby League. It doesn’t give a good image to young players to be smoking on the side lines”.

Oliver Agar, who officiated the launch game, stated “as a ref, people smoking on the side lines can have a bad effect on us. The smell that comes onto the field can be terrible, so please stop smoking on the side lines”.

Hull KR player Aaliyah stated, “it’s off-putting to see people smoking on the side lines and shows a lack of respect to other spectators and players”.

Love Activity, Hate Exercise On Friday 27th July, in conjunction with the final derby game of the 2018 season between Hull FC and Hull KR, the TufH partnership launched their support for the Chartered Society of Physiotherapy (CSP)’s Love Activity, Hate Exercise campaign.

The fixture took place at the KCOM Stadium, with the CSP occupying the Hull FC Family Lounge prior to the game to promote the campaign. A promotional video from CSP was also displayed on the big screen before kick-off, and social media stories were posted following the fixture.

TufH believe that the Love Activity, Hate Exercise campaign can have a positive impact on the fans of the Clubs and the wider members of the public in Hull, as a further tool for encouraging them to increase their activity levels. Both Hull KR and Hull FC run several physical activity sessions which support this message.

NATIONAL WALKING MONTH 2018 Throughout May 2018 Hull KR, Hull FC and the Hull 2020 Health Champions took part in a walking competition to promote Living Street’s National Walking Month. The aim of the competition was to increase the awareness of National Walking Month, and to increase the physical activity (walking) levels of members of the public in Hull. This section outlines the impact of the National Walking Month walking competition.

Social Media Engagement The table below shows the engagements and impressions associated with the tweets Hull KR sent out. Nine messages were sent out during National Walking Month; these included #Try20 tips from Living Streets regarding ways to increase walking levels. There were messages sent out pre- and post-competition.

Impressions Engagements 24th April 4, 219 41 1st May 5, 679 49 2nd May 5, 010 39 3rd May 4, 485 141 4th May 4, 851 33 9th May 5, 433 38 10th May 5, 924 39 15th May 4, 897 25 21st May 5, 703 20 31st May 4, 340 47 5th June 5, 640 38 TOTAL 56, 181 510

During May there were also two other public health campaigns which TufH was supporting. Therefore, social media messages were timed so as not to distract from each other, or other areas of work undertaken by either the Community Trust or the Club, including fixtures. The other campaigns supported in May were Mental Health Awareness Week (14th May to 20th May) and Dementia Action Week (21st May to 27th May).

Hull 2020 Health Champions sent out messages via email, Facebook and on Twitter. The following table highlights these. In addition, two emails were sent out to all champions about the competition.

Facebook Number Reach National Walking 8 4,36 Month Competition 4 278 Twitter Number Impressions Engagements National Walking 6 2,841 51 Month Competition 4 3,528 95

Hull CCG sent 34 tweets out regarding National Walking Month, including Walk to School Week. These gained 29,209 impressions, 479 engagements, and 227 media engagements.

Hull FC sent out two tweets regarding National Walking Month; this gained a total of 3,557 impressions and 308 engagements; one at the beginning of May and the other at the end of the month.

Walking levels A total of 960 walks were logged during National Walking Month. Hull 2020 Health Champions received 8 log forms. This included one collective from East Hull Fitmums and Friends who had 21 taking part. Hull 2020 Health Champions logged 560 walks. Hull FC received a total of 300 logged walks. Hull KR received 2 logs, which totalled 100 walks. Hull 2020 Health Champions were therefore the winners of the competition!

Impact Information and insight were gathered through Survey Monkey in terms of the impact of TufH’s involvement in National Walking Month. A total of eight people completed the survey. 100% of respondents state that their walking levels went up during the month-long competition. There was a mixture in how the walking was completed in terms of the quantity and type of people. Over half (62.5%) of those responded complete at least one walk on their own. Of those walks completed with others; half completed at least one walk with family members, and 62.5% completed at least one walk with work colleagues. Nobody reported to complete walks with friends.

Mental and physical health questions were asked as part of the follow up survey. This competition attracted people who were not achieving The Department of Health recommended levels of aerobic or muscle strengthening activities at the time of the competition. In terms of aerobic activities; 50% of respondents were achieving about the recommended amount, 33% being a long way from achieving the recommendations, and 16% being almost there, but not quite. In terms of muscle

strengthening activities; 50% of respondents were doing them one day per week, and the other 50% doing them hardly ever.

Respondents were asked reasons for why they are not meeting the recommended levels of activity. The reasons given can be seen in the table below (Table 11). The reasons specified as part of other were; not found what I really enjoy, finding the time, making it easy to do, fitting in with work and family life.

Reason Percentage of respondents I don’t have time 66% I’m too tired 16% I don’t have the will power 33% I don’t like exercise 50% It’s hard work 16% Other 50%

Impact on Diabetes A volunteer for Hull KR Community Trust who completed and logged walks during National Walking Month saw an improvement in their measured weight, blood glucose readings and blood pressure, and self-reported fitness levels during the month. The National Walking Month walking encouraged the volunteer to take part in daily physical activity in the form of walking. The volunteer also encouraged their partner to be involved. This motivation to walk was ignited due to the competition and rivalry between Hull KR and Hull FC. Motivation was then maintained due to the frequent reminders on social media, and the improvements seen in blood glucose levels. The full case-study from one Hull KR volunteers regarding the impact of the walking competition on their diabetes can be seen in the Appendix 9.

It is estimated that over 4 million people living with diabetes in the UK at present, with some of these being undiagnosed. In Kingston upon Hull, there are an estimated higher percentage of people with diabetes compared to the England average. For the most recent data (2017) the figure was 81.0% compared to 77.1%. In adults Type 2 diabetes accounts for about 90% of all diabetes cases. Type 2 diabetes is partially preventable – it can be prevented or delayed by lifestyle changes (exercise, weight loss, healthier eating). Earlier detection of Type 2 diabetes followed by effective treatment reduces the risk of developing diabetic complications.

The cost to the NHS for treating diabetes and its complications is an estimated £14 billion per year. Around 3 to 4 times more funds are being spent on the complications rather than the diabetes. Medication for cardiovascular disease constitutes the largest proportion of prescription costs for people with diabetes.

Recommendations for future challenges May 2018 was the first time TufH utilised National Walking Month as a competition to increase awareness of the Month and to encourage walking participation. A number of positives will continue to be utilised in the future; for example, utilising the social media opportunities, and utilising the partnership and rivalry between Hull KR and Hull FC. There are also a few aspects which can be implemented to encourage an increase in walking.

Encouraging a greater and more consistent social media presence across the three way competition teams, as well as encouraging those taking part to engage and promote through social media. For example, spreading out the tweets across May and sending out the try20 tips on the same day.

Linked to above, employ an online leader board of completed and logged walks to encourage and promote the competition. As part of this, could also investigate the opportunities for walks to be logged online.

Employ incentives or prizes to encourage people to complete and log walks; such as player appearances, mascot appearances, merchandise, tickets and stadium tours. Alternative incentives may be needed for those Hull 2020 Champions who are not Rugby League fans (for example vouchers).

Promote local walks that competitors could complete; either for a functional purpose such as getting to the ground on match days (which would have a positive effect on the traffic problems), as well as for pleasure reasons. Potentially linking the Countryside Health Walks.

Utilising case-studies from people in Hull (ideally from the fan base/profile) about the health and wellbeing impact of walking on people.

Identify ‘Walking Champions’ to encourage others to walk. These could be within the community, workplace or in schools/colleges.

Make better use of existing delivery and projects to encourage a greater uptake and logging of walking. For example within Food For Thought and Fit4FC.

Encourage currently engaged participants to organise group walks (potentially before a Club session), and promote to family, friends and work colleagues.

FIT4FC Fit4FC is a weekly physical activity session for anybody aged 16 years or over, held at Hull FC’s First Team Training Ground, which began on 9th January 2018 as a result of the TufH partnership being formed. Sessions utilise the training ground’s gym facilities and the video analysis room for themed workshops around lifestyle and nutrition. This section will evaluate the aims and objectives of the programme, the delivery and feedback received up to September 2018. Finally, the potential expansion of the programme and a brief summary will be discussed.

Aims and Objectives The main aim with the Fit4FC programme is to offer a weekly physical activity session to fans of Hull FC and the general public, of any level of fitness or ability. It is hoped that through these sessions, positive impacts on participants’ health and wellbeing would be seen. In particular, the aim was to use the pull of Hull FC’s club’s facilities and environment to increase people’s levels of physical activity. Carrying out sessions at the first team training ground allows Hull FC to offer use of a range of equipment within an elite sport setting to members of the public who previously may not have had the opportunity or confidence to participate in this type of gym-based exercise. Moreover, through the delivery of group sessions Hull FC aimed to create an environment which challenged participants to work as hard as they can, but where they felt comfortable, confident, and able to approach and engage with instructors and other participants. By facilitating a welcoming, friendly environment it was hoped that even greater positive impacts would be seen in participants’ health and wellbeing.

Delivery Hull FC aimed to make the sessions as accessible to any levels of fitness by delivering most sessions in a circuit format. This allowed for a greater variety of exercises and use of equipment, participants working in pairs/small groups and for individuals to get the most out of the exercises as they can. Furthermore, this allowed us to tweak any specific exercises to the needs of individual participants.

Fit4FC was delivered in blocks of 10 weeks, due to the booking of the training ground facilities. Participants are encouraged to join at any point during the 10-week blocks and can continue through as many blocks as they like. Within these blocks of 10 weeks, presentations/workshops are incorporated around nutrition, fitness, and lifestyle, in addition to question and answer sessions with first team players and staff. Since the start of Block 2, participants have also been given the opportunity to receive a free NHS Health Check within each 10-week block.

Participants Sessions are for anyone over the age of 16 with any level of fitness or physical activity experience. A total of 43 people have attended the sessions since they

started on 09/01/2018, with an average of 16 people in attendance per week. Attendance has ranged each week, with the highest number for one session being 21 and the lowest being nine. 11 people have attended all three blocks that have been held so far. Ages of participants range from 16- 64 years, with the average age being 47 years old. Within the sessions, 30 NHS Health Checks have been delivered, with confirmed dates for health checks to take place in future blocks. Of these 30 delivered, 11 participants had never received an NHS health check prior to Fit4FC.

Questionnaire Feedback A total of 16 people completed the Fit4FC questionnaire following completion of Block 3. Scores, comments and themes can be seen in the tables for each question.

Question 1- On a scale of 1 (not at all) and 5 (very much so), how much have you enjoyed the Fit4FC sessions? The mean average score for this question was 5, suggesting that participants have very much enjoyed the Fit4FC sessions.

Question 2- On a scale of 1 (not at all) to 5 (very much so), how much have the Fit4FC sessions met your expectations? The mean average score for this question was 4.88, suggesting that sessions have met participants’s expectations.

Question 3- What have been your favourite elements of Fit4FC? Comment/Theme Frequency ‘sessions are carried out in a friendly, comfortable environment’ 6 ‘the variety of exercises provided’ 5 ‘friendly competition created in the sessions’ 4 ‘the use of proper equipment’ 3 ‘motivation and encouragement given throughout’ 2 'the handwork, attitude and commitment of staff’ 2 ‘being in the same environment as, and meeting, the players’ 2 'the nutrition sessions given’ 2

With the responses given as seen in the table, it is reasonable to conclude that a comfortable, welcoming environment is very important to the Fit4FC participants, and has contributed greatly to participants’ enjoyment of the programme. Other aspects that have contributed to participants enjoyed are; being exposed to a variety of exercises and being challenged through friendly competition. Furthermore, a positive attitude and motivation from staff, having exposure to players and their training environment and incorporating sessions on nutrition to complement the physical

activity sessions were also contributing factors to enjoyment of Fit4FC. As such, these are elements of the programme which we will continue to implement.

Question 4- What would you improve about Fit4FC?

Comment/Theme Frequency ‘make use of nicer weather by including more outdoor sessions’ 4 ‘having more sessions per week’ 2 ‘make use of pre- and post-block testing’ 1 ‘could the group take part in a challenge together ie. 5/10k/tough 1 mudder etc’ ‘ensuring the programme will continue indefinitely as opposed to on a 1 block-to-block basis’

Responses from this question suggest that participants would like the opportunity to take part in outdoor sessions if the weather permits. Although the outdoor facilities were used on some occasions, this is something that will be investigated to incorporate more over next summer. Additionally, the use of objective measures (ie. pre- and post- block fitness testing sessions) will be incorporated from Block 4, beginning on Wednesday 3rd October.

Question 7- What motivates you to attend Fit4FC?

Comment/Theme Frequency ‘to keep fit and improve my fitness levels’ 12 ‘to lose weight’ 3 ‘knowing I will be encouraged throughout the session’ 2 ‘the friends I have at the sessions’ 2 'to reduce my cholesterol’ 1 'to increase the amount of exercise that I do per week’ 1 ‘being in an environment which promotes a healthy lifestyle’ 1 'the friendly environment’ 1 ‘getting to meet some of the players’ 1

These responses suggest that increased fitness and weight loss are key motivations to the Fit4FC participants, as is knowing they will be encouraged throughout the sessions. Although some responses were just given once, it can be concluded that overarching themes of health and wellbeing, along with the social elements of the session and the exposure to the club, are the major motivating factors which encourage participants to attend.

Question 8- Any other comments?

Comment/Theme Frequency ‘lovely group and instructors’ 5 ‘very much looking forward to future sessions' 5 ‘really friendly and positive environment’ 3 ‘the nutrition session really helped’ 1 ‘Connor and Olivia have been a credit to the club and the foundation 1 throughout’ ‘I’ve managed to lose 1st, 1lb since I’ve started Fit4FC so I’m really 1 chuffed’

Focus Group Feedback Following the conclusion of our third Fit4FC block, some more in-depth interviews were held with six willing participants to give a more detailed insight into their experiences and outcomes of Fit4FC. Four main themes were made apparent through the interviews, which are can be seen in the Table below.

Weight Loss Lifestyle and Improved Great Environment to Nutrition Attitude exercise in Habits towards Exercise ‘I’ve lost two I’m eating I've loved it using the equipment is great, stone in the two more fruit and and found my and there’s so much motivation blocks i’ve been veg than mo jo again given through the sessions’ attending. This when I first for exercise has been due to started’ and healthy increased eating!’ physical exercise and changes in my eating habits’ I’ve lost 7 kilos in I’m now I’ve gained a really welcoming environment. I the time I’ve been putting much lot more was really nervous about coming to Fit4FC, more thought confidence coming but my nerves soon it’s been brilliant’ into when and when it comes went during my first session. what I eat’ to exercise’ Olivia and Connor have been brilliant in accommodating my restricted movement, and offering alternative exercises for me to do’ I've lost a total of I’d got out of I thought I the motivation in the sessions 15Ibs in weight doing regular was really has been great, and the and dropped a exercise but restricted sessions are all really positive' dress size!’ coming to when it came these to exercise, sessions but I feel have helped much better me get into a about routine again’ exercising now’

Although weight loss wasn’t a recorded measurement of the Fit4FC programme, it has been mentioned as a key motivator, and outcome, for participants. This supports that the sessions were appropriate for participants to achieve their goals and participants were able to get the most out of the exercises and activities delivered.

Regarding nutrition and lifestyle, two workshops per block around an ‘Introduction to Nutrition’ and ‘Living a Healthy Lifestyle’ have been delivered These were well received, with comments suggesting that these workshops, in addition to the physical activity session, have had a positive impact of participants’ nutrition and lifestyle habits.

In addition to physical health and wellbeing benefits, another main aim of Fit4FC was to increase peoples’ confidence around engaging in physical activity; these quotes suggest that the activities delivered, and environment created, in the Fit4FC sessions have contributed to doing so.

Future Progression Based on feedback from the questionnaires and interviews, there are areas which we will look to improve on the programme. One area in particular that HullFC will look to improve is the recording of objective data, such as pre- and post- block exercise scores (ie. meters cycled in a minute, number of squats in a minute etc) and change in weight. Another element that Hull FC will look to incorporate is the use of more outdoor sessions when the weather permits.

Regarding future progression of the Fit4FC programme, it is hoped that the number of sessions will increase, initially to two nights per week, with participants having the option to attend both if they wish. Furthermore, in addition to expansion of the weekly evening session, we aim to offer the Fit4FC programme into local businesses across Hull. By going into local businesses, we hope to engage even more people in physical exercise at a time that is convenient for them, either before or after work, or during a lunch hour.

Summary So far, three 10-week blocks of Fit4FC have been delivered, with a fourth planned to be delivered before the end of 2018. This section has summarised the aims, objectives and delivery of the programme. It has also discussed feedback given so far about the programme, how Hull FC intend to adapt the programme as a result of this feedback, and the planned expansion of Fit4FC.

HULL KR’S FOOD FOR THOUGHT Previously known as Get Fit with the Robins, Food for Thought is run by the Hull KR Community Trust and offers free fitness classes three times a week and nutritional appointments to help people to become more active and healthier. The Food for Thought project was awarded £50,000 of National Lottery funding through The People’s Projects, in addition to a Social Prescribing grant.

Funding was awarded after the funding application was submitted and selected for a public vote. The National Lottery’s People’s Project public votes were gathered through postcard voting and online submissions. There was a total of 1,657 votes for Food for Thought. The online voting form was promoted via Twitter. A total of 17 tweets were sent accruing 111,643 impressions and 2,748 engagements. A tweet was sent out once the results were announced; this accrued 20, 238 impressions and 712 engagements.

Beginners’ physical activity classes take place every Tuesday and Thursday evenings from 6pm to 6.30pm, with intermediate classes then running from 6.45pm to 8pm. A mixed class for all abilities runs every Saturday lunchtime from 12 noon to 1pm. These sessions take place at KCOM Craven Park in the North Stand Concourse.

The nutritional support is delivered by the Hull KR’s First Team Nutritionist hosting 1- 2-1 clinics on Tuesday evenings. Full group information and advice has been provided based on issues to preventing healthier food choices through the completion of Food Frequency Questionnaires.

Gung-Ho: Saturday 29th September 2018 On 29th September 2018, 35 people from Food for Thought ran a 5k inflatable obstacle course, called Gung-Ho!. This was the first time that Food for Thought participants had done anything of its kind and it was really good to bring everyone together. The course took place at East Park and had ten obstacles spread out over the 5k track.

Mikey McBride, Community Coach for Food for Thought, stated “Overall I thought Gung-Ho! was a great experience and something I was very proud to be a part of. The event was fairly easy to organise from the participants agreeing to do it, to them bringing the money and then from my side of organising the payments through to Gung-Ho! and also receiving the tickets. This is the first time that we have attempted something like this and I’ve heard nothing but positive feedback from everyone involved, all participants really enjoyed it and raised some money for the Community Trust in the meantime. We are already planning some for next year and have three in mind all together, for me personally this just shows how much people enjoyed it at the fact they are already want to do more.”

Emma Dearlove, Food for Thought participant, stated “I thought that Gung-Ho! was a great experience, from booking it to actually doing the event I was really excited. I’m really proud to be a part of it and would definitely do it again. We booked it in advance and the tickets we received on the day just before we started our warm up. At the end we all received our t-shirts and headbands. Overall it was a great experience and I think we would do it all again I would definitely recommend it to others.”

While another Food for Thought participant Wayne Beadle, stated “Gung-Ho! was a great experience, a really enjoyable day with a fantastic group of people, to do something like this with friends as a team is an experience I will never forget and will stay with me for the rest of my life.”

Andrew Faulkner’s family engagement case study I was the first from my family to start using the Hull KR Community Trust services back in March 2018 with Get Fit with the Robins, now Food for Thought which I found out about on Facebook. It fell at a perfect time in my life as I am trying to lose weight whilst under the NHS Weight Wise Team. I have found this a fantastic service that has helped with my weight loss and wellbeing and the fact it is a completely free service means I'm able to attend without having to find the money which is extremely scarce due to our financial problems. It has also opened the door for my family as I hear about all the other services on offer.

My wife has attended several adult Boogie Bounce fitness sessions which she has found very good but due to our financial problems she isn't able to attend as this is a paid for class but when we have the funds she goes.

My son has tried the Rugby Rascals but through no fault of the coaches who tried to help he has not enjoyed it as he is extremely shy however we will continue to attend occasionally to try and get him involved.

My daughter is another big user of the Trust she attends the Hull KR Dance Academy weekly and absolutely loves it since attending her confidence and fitness had improved, she now regularly sees friends from dance whilst out shopping or on rover’s game days. She has also recently started the Boogie Bounce Kids edition again she enjoys this and has even recruited a friend to join Boogie Bounce with her.

All the staff we have encountered during or time in service have been fantastic and very knowledgeable, I honestly can't praise them enough Mikey, Amelia, Helen and everyone else who I've met they are all fantastic and very approachable and often go beyond to find answers to questions or any requests.

Nutrition Case Study - Carrie Murphy I first came to you (Chris Lowe: Club’s Food for Thought Nutritionist) with my daughter, Emily who is 15. She came with me as I was lacking confidence to go on my own. She has also helped with deciding on meals for the week and has been very supportive. I first came to see Chris after visiting the Hull KR stand at the dementia open event at City Hall. They gave information on an exercise class on Tuesday nights and mentioned access to see a nutritionist. As I already go to an exercise class on a Tuesday, I enquired about seeing the nutritionist without attending the exercise class. I phoned and arranged to meet up.

The first meeting we discussed goals which were to get fitter and hopefully lose weight. I wrote down everything I ate for the next week, Chris looked at it and pointed out good foods and not so good foods. He sent me a list to help when deciding what to eat. We also looked at exercise, at the time this was park run on a Saturday morning, 5km and an exercise class on a Tuesday night. We looked at breakfast to begin with looking how toast isn't as nutritional as maybe granola. I started having granola with yoghurt as I don't like milk. I found it more filling and enjoy the taste. We looked at meal times and planning a menu. Sticking to the menu was easy enough and I found this good to do with my daughter helping to decide what to have, especially when I work late or not in to prepare and cook tea, Emily has been able to help. Dinner times I have started doing two pack lunches, one for Emily to take to school and one for me to have at lunch, this has helped as I know that it is there and I don't go looking through the cupboards and making wrong choices. This week we have looked at snacks and I have a bowl on the side with cherry tomatoes in and when I wander into the kitchen looking for nibbles, I get a few tomatoes and go sit down.

With exercise I started putting in an extra session, swimming once a week. One day I went and the pool was closed, the receptionist mentioned other classes and

explained about a tonic card. I decided to get one and now enjoy doing other classes such as aqua swim, step and combat and I also have a program for the gym. I find the variety enjoyable.

With the help from Chris I feel more confident as before I was eating more of the wrong foods and only exercising twice a week. I am now exercising at least four times a week and eating healthier, smaller portions with healthy snacks.

Nutrition Case Study - Mike Mortimer I first met Chris when I started the Get fit with the Robins programme. I explained my goals to Chris and told him what I was doing to achieve these at the time. Chris advised me where I was going wrong and advised me on my nutrition and gave me hints on changing my training regime. I have met with Chris every two weeks and has monitored my progress and advised me further on different steps I need to take to continue my progress. Since first meeting Chris I have lost weight and gained muscle, which were my goals. Chris is not judgmental and continues to encourage me and give useful tips along the way, and I would encourage more people to use this service to reach their goals.

DOVE HOUSE HOSPICE FRIDAY FRIENDS This section highlights the impact of TufH working in partnership with Dove House Hospice to supplement their Friday Friends sessions. Friday Friends is a weekly social session for all to come together to socialise and make new friends. There are a range of informal structure activities for people to get involved with, or people are able to come to enjoy the surroundings of the Amy Johnson Community Hub at Dove House Hospice. A poster regarding Friday Friends can be seen at Appendix 10.

The aims of the TufH sessions were two-fold; to a) celebrate the heritage of the two rugby league clubs, and b) increase people accessing the hospice. The sessions ran on the following Friday’s: 4th May, 27th July, and 5th October (as part of the Older People Celebration Week). A list of the memorabilia available across all three sessions can be seen in Appendix 11.

Friday 4th May 2018 The first session was delivered as a closed session to those already accessing Friday Friends, and patients, staff and volunteers at Dove House Hospice, as a pilot. The session started with a spoken introduction to the memorabilia available for people to look at.

Below are some of the quotes following the session from members of the Friday Friends group.

“The team who came were “Don’t like rugby but still “Looking forward to the very enthusiastic and enjoyed it, Thank you “ next one” professional”

“Not interested in sport but “Some amazing stuff from “Brought back some very I still found it interesting” Hull & Rovers” good memories”

“Very well versed “ “Really good and “Good to talk about local interesting” stuff”

Friday 27th July 2018 The second session was made open to the general public, in addition to those who usually attend the Friday Friends sessions. This was done via setting up an Eventbrite event, promotion at Trinity Market the week before on Thursday and Friday and sending a Tweet the day before. This tweet obtained 6,325 impressions and 73 engagements. The focus of this session was the Derby as the Derby at KCOM Stadium was taking place in the evening. During the session, Hull KR tweeted once which accrued 5,602 impressions and 128 engagements.

After the session, Nicki Sayers from Dove House Hospice said, “There was a really good turnout for Friday friends on the 27th ( 27 people came), the place was buzzing, everyone really enjoyed looking at the memorabilia for HFC & HKR over the years, everyone was up mingling and interacting well, we had lots of feedback from the regulars saying how they enjoyed the afternoon and we had 6 new people who came who again commented that the place had a good vibe and really enjoyed the afternoon, a big thank you to Lizzie, Olivia and Craig for coming and joining in the afternoon, myself and the volunteers felt the afternoon was a real success and judging by the comments and feedback from the group they feel the same. Thanks once again”.

Friday 5th October The third and final Friday Friends session in 2018 was delivered during the Older People Celebration Week: Full of Life. TufH is part of the organising committee for the Full of Life Older People’s Celebration Week.

The session was promoted both internally to staff, volunteers and regular attendees of Friday Friends and externally through social media and published through the Older People Celebration Week materials, including website and booklet. Janet Dean, Social Worker at Dove House Hospice, reported that all members of the group have enjoyed all sessions.

FULL OF LIFE 2018 The section below highlights and evaluates the Full of Life 2018 celebration of Older People’s Day and Week. The Week took place Monday 1st to Sunday 7th October. The aim of Full of Life is to help celebrate the achievements and contributions that older people make to Hull and to tackle negative attitudes and outdated stereotypes. The Weeks activities was organised by Older People Partnership Group Hull and East Riding.

The Older People Partnership Group Hull & East Riding logo.

Several events took place across the week, advertised in a variety of ways, including the production and distribution of a programme / booklet. The events on Monday and Tuesday took place at Britannia Royal Hotel, Hull. This year, 2018, was the first time the Older People’s Partnership Hull and East Riding Charity has held an event in the East Riding due to the recent expansion of the Charities boundary. Cottingham Civic Hall was the venue for the event on Friday. TufH were members of the organising committee for the Week. Hull KR Community Trust had a stall at all three event days. Hull FC Foundation had a stall at the Monday event in Hull. Ex Hull FC players Johnny Whiteley and Lee Crooks both attended various parts of the week, with Lee Crooks bring a guest judge at the Older People’s Talent Show.

Stall Holders Eleven stall holders took the opportunity to complete an online survey following the Full of Life Week. Of these 11 there was a mixture of organisations who attended across all three days. All organisations gave a rating of over 2.5 in terms of how valuable the event was. The following themes were identified as being valuable by the organisations; networking opportunities, promotion and awareness rising of services and the number of attendees spoken to. All reported that their stall was well received by attendees.

Due to the differences in the layout of the venues in terms of the stall being together with or separate from the entertainment; additional analysis completed can be seen separately for Hull and East Riding below.

Hull – Britannia Royal Hotel Nine organisations completed the survey having attended one or both of the days at Britannia Royal Hotel in Hull. Three organisations attended Monday only, two on Tuesday only, and four on both Monday and Tuesday.

The entertainment and stall holders were in separate rooms in Hull; this separation was liked by 66% of organisations. All respondents are likely or very likely to attend a similar event in the future.

East Riding – Cottingham Village Hall Five organisations completed the survey having attended the first East Riding event. The entertainment and stall holders were in the same room; 60% of the respondents liked being in the same room. These organisations gave the venue a rating of 67.2% (range 46 to 92). All respondents are likely or very likely to attend a similar event in the future; with 80% stating that they would attend an event in both Hull and East Riding. There was a split in terms of whether the organisation / stall holder would like to be with or separate from the entertainment in future events.

Attendee Feedback Attendee feedback was collected by City of Culture Volunteers on Monday and Tuesday at Britannia Royal Hotel. A total of 68 attendees completed the feedback on the day. The following distribution channels were identified as ways the attendees heard about the event. 1. Age Concern (a member of the organising committee) 2. Attended previously 3. Pickering and Ferens Homes (a member of the organising committee) 4. Family and / or friend 5. Newspaper 6. Leaflet / booklet 7. Library 8. Memory Clinic 9. Pharmacy

Many attendees were born in the 30’s and 40’s (21, and 20 respectively).

The average attendee rating of the event, venue and entertainment was 9, 9.4, and 9.3 respectively. The lowest of any of these scales was 5. All aspects and entertainment of the day was given by attendees as what they like best; this includes staff and volunteers, singing / choirs, stands/stalls.

Several areas for improvement were identified; some venue specific for example price and availability of food and drink, and some more specific for the organising committee. These include; 1. Advertisement 2. Platform for the fashion show 3. Variety of stalls.

OLD FAITHFUL Old Faithful has been the rallying cry sung by Hull FC fans for decades and as the result of the TufH partnership Hull FC has been able to deliver a new project to help supporters cherish their memories of the past.

Hull FC Foundation has worked closely with other third sector partners to offer a programme built around reminiscence of the club, Rugby League, and Hull in a range of venues in the local community.

The Old Faithful project was taken out into the local community to increase accessibility for fans and members of the public where travel may be a barrier to participate in activities. Sessions were held at various venues across the city, with each location visited once a month. Each month saw a different theme covered including;

• The Challenge Cup • Current and ex-player visit • The Derby • Jack Harrison • Historical moments for the club

Sessions were informal, encouraging a relaxed and friendly atmosphere, with the opportunity to meet past and current players, watch match footage from previous campaigns, and reminisce about past seasons at the club.

Old Faithful was delivered at the following venues across Hull each month over a 12- month period;

• Christopher Pickering Lodge • Harrison Park • Broadway Manor • Redwood Glades  Humber View

A video to showcase the Old Faithful project was recorded at a session held at Pickering & Ferens Broadway Manor on Thursday 27th September 2018. This included interviews with participants, a Hull FC volunteer, ex-player Johnny Whiteley and Picking & Ferens staff.

THE HERITAGE OF HULL KR (ROVERS REWIND) Hull KR reminiscence sessions within care homes provide the service users with an opportunity to relive the memories of Hull KR and local east hull area. Using club memorabilia, film footage, photos and music our sessions are led by residents, with the Heritage Team on hand to provide further detail into any events they remember and bring to the discussion. Sessions can be tailored to meet the needs of residents.

There are many reasons why participating in reminiscence sessions benefit both the club and community. One thing that epitomises Hull KR is the community spirit and passion for the club.

Through the sessions the Heritage Team can provide these opportunities in an environment that isn’t the stadium on match day. Fans can interact with the club and share memories of the past and relive those precious moments in both the club’s history and their lives.

Sessions also aid and support people living with dementia. Through the session the Heritage Team stimulate the brain to remember past events and share their thoughts.

CHANGE 4 LIFE CLUBS Change4Life is a national campaign that aims to promote healthy lifestyles and prevent people becoming overweight by encouraging them to eat better and move more. Primary School sports clubs have been created to increase physical activity levels in less active seven to nine-year-old through multi-sport themes.

Both Hull FC Community Foundation and Hull KR Community Trust are delivering this project across Hull on behalf of Hull Active Schools. The roles of the Foundation and Trust are to:

• Develop, implement and co-ordinate the Change 4 Life Primary School Sports Club programme with targeted schools as an addition to current delivery. • Provide Hull Active Schools with monitoring and evaluation system to show impact of programme. • Target schools in areas displaying city’s highest levels of obesity and those not currently engaged with Change4Life Sports Club Program • Work to support schools to sustain Change 4 Life Clubs in their schools • Engage 10 schools, and 100 pupils, and implement new Change4Life Primary School Sports Clubs. • Engage new, inactive participants who lead a sedentary lifestyle through Change 4 Life clubs initiative.

Chapter 4: Added Value This section will briefly outline additional projects that are delivered outside of TufH, by either Hull KR Community Trust or Hull FC Foundation, which have subsequent health and wellbeing benefits to participants.

RUGBY FOOTBALL LEAGUE INCLUSION FUNDING Both clubs received Inclusion funding from the Rugby Football League, as part of the 5-year strategy to make Rugby League more accessible. Across the clubs, funding was received to develop the following squads; Learning Disability Rugby League, Physical Disability Rugby League, Wheelchair Rugby League, Girls Rugby League and Women’s Rugby League.

Case Study: Hull KR LDRL: Blackpool Grand Day Out Hull Kingston Rover’s Learning Disability Rugby League team made club history being the first team to compete in the Grand Day Out. The Grand Day Out held in Blackpool in 2018, run by the Rugby Football League, is the biggest-ever variants festival for Rugby League. Over 600 people took part in five variants on display – Touch, Masters, Learning Disability Rugby League, Physical Disability Rugby League, and Wheelchair.

The games at A Grand Day Out were played as 7-aside teams; consisting of five players with a learning disability and two able-bodied players. The able–bodied players have a special purpose, to facilitate the game by tagging the faster disabled players. The able-bodied players wear of high visibility vest so that they can be easily identified.

Hull KR took a squad of nine players to Blackpool, which consisted of seven with a learning disability and two able-bodied. The squad played fellow Super league sides Widnes Vikings, Wakefield Trinity Wildcats, Warrington Wolves and St Helens. A total of 75 players took part in this competition.

In round robin style tournament; all the teams played each other once with the top two going into a final which was streamed live on the Our League application. The Hull KR squad needed a win or a draw in their final round robin game to enter the final.

The squad dug deep and with some great rugby on show, got the draw which was needed. When the final whistle blew, the celebrations and the smiles on the players were great to see though everyone knew it wasn’t over yet. In the final game, it was a very brave performance from the team and they should be very proud of what they achieved on their first run out together as a team. The team finished second.

Seb Cooper, Captain of the team, stated “The team put a lot of effort into the games and stuck together. Liam led us round well and getting to the final was a massive experience. We will stick together during the winter and keep practising ready for another shot in the spring.”

Josh Munro, Vice-Captain of the team, report “The team played really well and the team progressed and showed off and played well for their first game and we managed to get into the finals and only just got beaten by the Warrington Wolves LDRL but we had a really good day and we are progressing on and on and we are up and coming.”

Liam Waslin, Hull KR Community Coach, said “I am very proud of what we achieved on that day, considering it was our first ever game as a team that was an achievement before we even made the trip. The player’s commitment was very impressive and to make the final was an outstanding achievement, we can look back at this for years to come. The weather on the day wasn’t the best and the players just got on with what they needed to do. It was a proud day for Hull KR and the launch of this team”.

Hull KR Learning Disability Rugby League: Curtain Raiser vs. Widnes Vikings On Sunday 30th September 2018, Hull KR Learning Disability Rugby League squad played a curtain raiser game against Widnes Vikings. Following the game, Lydia Cash, Community Coach at Widnes Vikings, sent an email. This can be seen below along with a picture post match.

Hi Liam, Just wanted to say a massive thank you for having us yesterday. The lads had the most amazing day and my head is still banging from them singing all the way home!!! I hope we can arrange something in the future where we can play again. We all send a massive congratulation on your first team for your super league status! We all hope to meet you back up there maybe next season! Thanks again for everything,

Lydia

Hull FC Wheelchair Rugby League Established in 2013, Hull Wheelchair Rugby League Club provides free weekly training sessions to players of all ages and abilities. Over the past 5 seasons the club has played in the RFL Wheelchair Championship League, giving players the opportunity to compete with other teams. Participants are involved in a range of roles; such as players, coaching and officiating.

Mike Swainger, player-coach, explains “Wheelchair Rugby plays a pivotal part in our player’s lives. Due to disabilities/injuries, wheelchair rugby may be the only physical exercise that they do on a weekly basis; this helps our players and coaches maintain both their physical and mental health. Wheelchair rugby is suitable for all; we have families attending sessions that can enjoy playing a game of rugby with no boundaries.”

With Hull FC placing a huge importance on community engagement, wheelchair rugby league has been showcased to various schools and academies in the city, giving students the opportunity to try the sport and raise the profile of the game and the club. Additionally, wheelchair rugby league is offered as part of community events, such as Hull & Proud week, and the club work closely with local charities and organisations to promote disability awareness.

Hull KR Girls’ Rugby League

Elsie who is the face of Hull KR Girls.

In the inaugural season, Hull KR girls’ squads registered 66 female players into three squads (Under 12, Under 14 and Under16). There were no real expectations for the teams and the main aim was to ensure there were enough players to play each week and offer the girls the chance to develop as individuals and as rugby league players over the course of the season.

The Under 12s finished the year by winning more games than they lost and have developed 8 players who will be moving on to play for the Under 14s in the 2019 season.

The Under 14s finished their development league in joint top position. The Under 14s were represented by 6 players at the Yorkshire regional programme.

The Under 16s finished their development league in top position. The Under 16s were also represented by five players at the Yorkshire regional programme. There are nine girls moving on to form the basis of the soon to be created Hull KR women’s team. The ambition is that a Hull KR Female squad will be entered into the Rugby Football League’s Women’s Super league in 2020.

Fundraising The girls’ squads have organised a series of fundraisers through 2018. These have included a car wash held at KCOM Craven Park, a bag pack at a local store and raffles. In total the squads raised £1000 which has supported the costs of transporting the teams to fixtures. Local businesses have also donated funds to the total of £1000.

Player of the Season Awards The first ever annual Player of the Season Awards took place on 2nd November 2018. All players were invited along with their families. Over 200 people attended the celebration and awards were given to players and parents who had gone above and beyond to support the teams. Each team also surprised the coaches with awards!

Ben Parker, Community Coach, stated “It was a fantastic first season for the girl’s rugby league programme; I am looking forward to seeing how things develop over the coming season and beyond. We have already had more interest from new players wanting to come down and get involved. We are building something good here and it is testament to the hard work and effort that the girls and coaches bring to each training session and game day, which the programme is developing in the manner it is.”

Hull FC Ladies (Open Age) Squad

Mia Duke who is the face of Hull FC Women’s Super League Team. Following a hugely successful female rugby league camp, Hull FC formed their first ever Ladies team to play in the 2018/2019 season. With their ambition to help increase participation in the city, the Ladies team aims to provide a pathway for girls into Rugby League.

Competing in the Women’s Championship, the 24-player squad has weekly training sessions and fixtures, showing fantastic progress through the campaign, which cumulated in a Championship semi-final. In addition, nine of the FC Ladies players went on to represent the Yorkshire Women’s team in their fixture against Lancashire.

Ruby Adkins, Hull FC player, explains her pride at being able to play for Hull FC, and the team’s positive attitude going into the 2019 season; “It has been amazing to be able to represent Hull FC Ladies in their first season. Having the chance to play for the club is something that I couldn’t wait to get involved in. All the girls have loved the challenge and grown as a team. Everyone is definitely ready and raring to go next season!”

2018 was an extremely successful year for women’s rugby, both for the game as a whole and at a local level. With the women’s team looking to push on after their debut season, in addition to under 14’s and under 16’s girl’s teams and further female rugby league camps, Hull FC will continue to help the female game grow throughout the city in 2019.

AWARDS FOR ALL – DANCE TOGETHER Following a successful pilot project; additional funding was secured from Awards for All to continue to deliver a weekly dance session at KCOM Craven Park for Case

Training participants, as well as starting weekly lunchtime sessions at Ganton and Tweendykes Schools. A total of 34 sessions took place.

Significant improvements in the participants’ health and wellbeing have been seen since the sessions started. There has been a big improvement in coordination, flexibility and stamina. Some participants that had to rest half way through the session are now able to complete the full session with ease. During the sessions the participants have become more social and forthcoming with conversation between themselves and the members of staff that are working with them. The participants’ confidence is growing week after week, with them wanting to take part in more adventurous activities and not being hesitant to give things a go. This is also helping with their self-esteem. All participants leave the sessions uplifted and with a smile of their faces, this impacts on the rest of their day making it a positive experience.

HULL KR COMMUNITY TRUST VOLUNTEERS Match Day Volunteers Volunteers support the Community Trust on match days by taking on a range of volunteer roles. Some of the roles enable the professional game to take place; for example, meeting, greeting and supporting children and young people to take part in the game as flag bearers, mascots or “ball boys”. Other volunteer roles provide the fans at the game – both home and away – the opportunity to have the best experience at the match. These roles include; Volunteer Fan Liaison Officer, Volunteer Matchday Experience Maker, and appearing as one of the Club Mascots (Rufus the Robin or Rover the Dog). On average the Community Trust staffs are supported by 20 volunteers on match day; the majority attending all home games. The table below shows the breakdown of the role type. When looking at the time commitment from the volunteers, match day volunteers contributed 937.5 hours over the 2018 season.

Volunteer Role Number of volunteers taking up this role Match Day Experience Maker 5 Fan Liaison Officer 9 PA Manager 1 PA Assistant 1 Rufus the Robin 1 Rover the Dog 1 Electrician 1 Head of ball boys/girls 1

The following quotes are from young volunteers who support The Community Trust.

Case Study - Player Escorts On Sunday 30th September 2018, Hull KR Community Trust’s match day volunteers took on the role as player escorts accompanying Hull KR starting 17 as they faced Widnes Vikings to secure a spot once more in Super League.

All 20 of Hull KR Community Trust’s match day volunteers were invited to be a player escort. Nine volunteers accepted this invitation, for the majority this was their first experience of being a player escort.

After queueing up at the dug outs and patiently waiting for the players to descend into the tunnel, the time came for the players to take their places on the pitch. One by one the players grabbed the hands of their escort as they made their way hastily onto the pitch. Each volunteer came off the pitch with a huge smile. For many of the volunteers that day, it was the first time they had experienced the walk out since they were children, or ever.

Katie Middleton, Volunteer Fan Liaison Officer report, “17 seasons ago I started as a volunteer Fan Liaison Officer at Hull KR. This year was a real highlight for me when the opportunity came for me and other volunteers to be player escorts. It was a first for me. It was wonderful getting to see the view from the player’s perspective. I was amazed at how it felt, to see all the players lined up alongside us was just fantastic. It was a gesture from the Trust can’t be beaten.”

Georgia is one of the young volunteers the Community Trust supports as a Match Day Experience Maker report “Whilst volunteering I have had many great opportunities to help with the rugby camps and help younger people while still doing something that I love. Also, I have had the opportunity to walk out with players on one occasion which was amazing”.

Jodie Hammond, Volunteer Co-ordinator said, “After a busy season for our match day volunteers, they should be very proud of all their achievements this year and we as an organisation are thrilled that we could offer them this experience as a way of thanks.”

Case Study - Tony Curl and Rover the Dog On Friday 2nd February 2018, Tony Curl became the first person to perform as animator as Hull KR new mascot, Rover the Dog. Rover joins Rufus entertaining the crowd on Match Days as well as attending other community events throughout the year. The events for 2018 have included the TufH Day in April and the Family Fun Day in July.

At the first home game of the season against Wakefield Trinity, Tony jumped into action as Rover in front of over 8,000 fans. At this time, Tony weighed 13st.7lb and was a 36” waist. Tony struggled to perform as Rover for longer than 30 minutes at a time.

As the weeks went on Tony became more able to withstand being in the suit longer until eventually Tony was able to perform as Rover for a full match going off only at half time for a couple of minutes to re-hydrate himself.

At the end of the season, Tony has mastered performing as Rover for the full length of the match and has dropped to a 34” waist and now weighs 12st.9lb.

Tony Curl, Volunteer Animator for Hull KR Community Trust, reported “The benefits of performing as Rover outweigh the negatives in terms of fitness and physical appearance. I am now able to perform as Rover the Dog without feeling as breathless as I did previously. I have lost 12lb in weight and feel this is due to my efforts as one of the clubs mascots. I feel fitter, more energetic and can’t wait to continue in 2019”.

Jodie Hammond, Volunteer Co-ordinator for Hull KR Community Trust, stated “Tony has done fantastically well this season. From being unable to perform for longer than 30 minutes to now able to continue for the full length of the match is a great achievement. To learn of his weight loss whilst performing as Rover and hear how well he feels is wonderful. Tony should be very proud of his efforts this year and I can’t wait to see him perform as Rover in 2019.”

Chapter 4: Conclusion and Recommendations Conclusion The pilot year for TuFH has resulted in some very positive outcomes and successes which include:

The two professional rugby The production of robust data The development and delivery of league clubs in Hull working and analysis to ensure that programmes that will bring about together for the benefit of interventions and messaging can real and lasting differences to the communities and individuals be targeted to produce health and wellbeing of across the city meaningful change and results participants

The partnerships that have Additional funding that the Trust The added value that the Trust developed beyond TuFH with VCS and Foundation have secured to and Foundation can offer to organisations to support their develop and deliver new and statutory agencies in Hull and work within the health and social existing programmes vice versa care sector

The number of partnership The closer working relationship events that have been supported between the clubs, Hull CCG and by the clubs enabling greater The positive message that Hull City Council which has awareness of health and rivalries are set aside and that created coordinated marketing wellbeing organisations and their together we are stronger and media for health campaigns work to otherwise untapped and messages audiences

The TuFH partnership over the last 12 months has also provided the opportunity for learning what works well and the improvements we can make to drive the initiative forward. These include:

The coordination and marketing of events to ensure bigger attendances

Use the huge opportunities through social media to greater effect

Take a more focussed approach and link activity to local priorities e.g. childhood obesity, and to the NHS Long Term Plan

Recommendations Moving forward we will take the successes and learning from the TuFH pilot and develop a detailed proposal for the next 5 years. The headline recommendations for this proposal include:

Be embedded as an integral piece Continue to be part of wider of work to support wider funding strategic work such as the bids e.g. the Trailblazer Childhood Obesity Conversation Programme, Fed and Fit

Continue to add value and connect to wider programmes and campaigns e.g. Hull Food Continue to source and secure Partnership’s Veg Cities additional funding to bring into programme, which is part of the the City National Veg Power campaign, National Walking Month, MindHEY’s Get Set to Go

Utilise players and coaches at Develop a strategic marketing, both clubs to increase communications and engagement engagement in health and plan wellbeing

Set and implement a clear methodology for research, Utilise the Teaming up for Health monitoring and evaluation of the branding across all sectors impact of Teaming up for Health and the programmes being delivered

APPENDIX

Appendix 1: Postcode data of Hull KR Adult Members

Postcode Count % YO24 3 0.1% HU9 1459 25.6% DE13 3 0.1% HU8 1134 19.9% WF2 3 0.1% HU7 889 15.6% WA9 3 0.1% HU12 463 8.1% DN17 2 0.0% HU5 249 4.4% S64 2 0.0% HU11 236 4.1% BD19 2 0.0% HU6 197 3.5% IP31 2 0.0% HU17 152 2.7% DN2 2 0.0% HU4 116 2.0% LN13 2 0.0% HU15 92 1.6% YO42 2 0.0% HU3 91 1.6% SO22 2 0.0% HU10 73 1.3% S5 2 0.0% HU16 69 1.2% DL7 2 0.0% HU13 57 1.0% S66 2 0.0% YO25 34 0.6% WF6 2 0.0% HU19 29 0.5% DN11 2 0.0% HU18 26 0.5% LS14 2 0.0% HU14 25 0.4% DN39 2 0.0% HU2 24 0.4% LS25 2 0.0% NOT FOUND 19 0.3% DN40 2 0.0% HU1 12 0.2% DN3 2 0.0% YO16 11 0.2% YO18 2 0.0% DN14 11 0.2% NE46 2 0.0% DN18 10 0.2% E7 2 0.0% OX4 10 0.2% NG5 2 0.0% DN20 9 0.2% DN35 2 0.0% DN15 8 0.1% HP6 2 0.0% YO43 7 0.1% ST5 1 0.0% DN33 7 0.1% B96 1 0.0% YO8 6 0.1% WF4 1 0.0% DN19 6 0.1% CW6 1 0.0% YO15 5 0.1% LS15 1 0.0% WF5 5 0.1% LS28 1 0.0% YO31 4 0.1% WA5 1 0.0% YO30 4 0.1% M33 1 0.0% YO11 4 0.1% Y019 1 0.0% DN16 4 0.1% N22 1 0.0% NE38 4 0.1% LN7 1 0.0% LN6 4 0.1% N8 1 0.0% YO12 3 0.1% LS24 1 0.0% S36 3 0.1% NE34 1 0.0%

SW2 1 0.0% PE8 1 0.0% DN12 1 0.0% L17 1 0.0% WF14 1 0.0% PR4 1 0.0% BB18 1 0.0% WF7 1 0.0% LE10 1 0.0% BD17 1 0.0% NG16 1 0.0% Y030 1 0.0% Y043 1 0.0% BL5 1 0.0% NG24 1 0.0% DL3 1 0.0% DN41 1 0.0% S6 1 0.0% NG31 1 0.0% YO14 1 0.0% DN9 1 0.0% BD18 1 0.0% NG33 1 0.0% DN8 1 0.0% LS19 1 0.0% DE55 1 0.0% HU20 1 0.0% CF62 1 0.0% SR7 1 0.0% S75 1 0.0% HD7 1 0.0% DY10 1 0.0% ST8 1 0.0% SK2 1 0.0% BE13 1 0.0% YO32 1 0.0% TW1 1 0.0% SM7 1 0.0% BB3 1 0.0% H15 1 0.0% BD4 1 0.0% DE72 1 0.0% PE33 1 0.0% SR6 1 0.0% DL1 1 0.0% NN16 1 0.0%

Appendix 1(cont.): Postcode data of Hull KR Junior Robins

POSTCODE NUMBER % HU9 295 28% HU8 249 24% HU7 187 18% HU12 84 8% HU11 38 4% HU5 35 3% HU6 30 3% HU4 16 2% HU17 15 1% HU15 15 1% HU10 11 1% HU3 10 1% HU13 10 1% HU16 9 1% HU19 8 1% YO25 6 1% HU18 4 0% NOT MATCHED 4 0% HU2 4 0% WF5 3 0% HU14 3 0% WA9 2 0% NE38 2 0% YO16 2 0% BE13 1 0% WF2 1 0% S66 1 0% DN18 1 0% DN19 1 0% LS15 1 0% YO15 1 0% LN13 1 0% LS14 1 0% YO31 1 0% YO8 1 0% DN33 1 0% HU1 1 0%

Appendix 2: Postcode data for Hull FC Passholders

Appendix 3: Hull KR’s Engagement with Hull CC Segments Public Renting Young Families (Segment C) Life expectancies for both males and females are lower than the Hull average and health is poor; potentially due to higher than average smoking and do no exercise rates, and lower eating 5 a day rates. This group has a higher than Hull average of visiting the GP, and would like to visit a specific Doctor, however not significantly. This group is significantly more likely to telephone the GP in the last 12 months. One of the key wards of this segment is Marfleet. As discussed in more detail below; Marfleet is one of the three wards which have a quarter of Hull KR members.

Low Income Public Renters (Segment D) Life expectancy for males in this segment is lower than the Hull average, and self-reported health is poor. There are long established poor lifestyle behaviours such as higher prevalence rate of smoking and a lack of physical activity, which will have had an impact on the life expectancies. There is a higher frequency of this group to visit the GP compared to the Hull average.

Older Couples in Semis (Segment F) Despite the life expectancies being an older age, smoking rates being lower, physical activity levels being higher; there is a high proportion of this group who problem drink, are overweight or obese (highest level of all groups), and those reporting bad or very bad health. One of the key wards of this segment is Ings. As discussed in more detail below; Ings is one of the three wards which has a quarter of Hull KR members.

Affluent Professionals (Segment G) Life expectancies for both males and females are higher than the Hull average and health is high. This group typically contains working age adults living in a mixture of large, usually owner-occupied housing types. With above average levels of higher qualifications; significant proportions are employed in higher occupations as professionals and managers / senior officials particularly in the public sector. As a result, income is high and there is a low dependency on benefits. There is a higher rate of people eating 5 a day, a lower rate than the Hull average of people who exercise and less people who are classed as obese. However, lack of time, work commitments and lack of information are potential barriers to leading a healthier lifestyle.

Economically Active Terraces (Segment H) Adults live healthy lifestyles; involving higher rates of physical activity, lower rates of smoking, leading to higher than average life expectancies for both males and females. Despite this, there is a non-significant higher rate of problem drinking and obesity levels in this group.

Working Detached/Semis (Segment I) This is a notably healthy group / segment, with adults living a healthy lifestyle. This healthy lifestyle involves higher rates of physical activity, lower rates of smoking, and those eating 5- a-day. This leads to a higher than average life expectancies for males. Female life expectancy is in line with Hull average. Despite this, there is a non-significant higher rate of problem drinking and obesity levels in this group.

Appendix 4: Hull FC’s Engagement with Hull CC Segments Boothferry Boothferry is the 19th most deprived ward in Hull (out of 23) and only 28% of wards nationally are more deprived. 12% of the areas in Boothferry fall within the most deprived fifth (20%) of areas nationally.

Life expectancy at birth in 2013-15 in Boothferry was 82.4 years among men and 83.9 years among women; this equates to 5.8 years higher than the Hull average for men, and 3.6 years higher than the Hull average for women.

Smoking prevalence in Boothferry is 20%, lower than the Hull average of 31%, but similar to the England rate of 16%. An estimated 2,000 people aged 16+ in Boothferry are smokers.

Around 2,500 people aged 16+ living in Boothferry are obese, while a further 3,800 are overweight. At 63%, the percentage of overweight or obese individuals in Boothferry was similar to the average for Hull (64%), as well as similar to England (61%). In Boothferry, 24% of children in Reception Year during the 2014/15-2016/17 academic years, as well as 35% in Year 6, were overweight or very overweight. This was not significantly different to the Hull average for children in both Reception Year (27%) and Year 6 (37%).

Derringham Derringham is the 18th most deprived ward in Hull (out of 23) and only 23% of wards nationally are more deprived. 15% of the areas in Derringham fall within the most deprived fifth (20%) of areas nationally.

Life expectancy at birth in 2013-15 in Derringham was 81.1 years among men and 84.2 years among women; this was 4.5 years higher than the Hull average for men, and 3.9 years higher than the Hull average for women. Life expectancy at age 65 in 2013-15 in Derringham was 19.5 years among men and 22.5 years among women; this was 2.7 years higher than the Hull average for men, and 3.5 years higher than the Hull average for women.

Smoking prevalence in Derringham is 23%, similar to the Hull average of 31%, but higher than the England rate of 16%. An estimated 2,400 people aged 16+ in Derringham are smokers.

In Derringham 24% of children in Reception Year during the 2014/15-2016/17 academic years, as well as 37% in Year 6, were overweight or very overweight. This was not significantly different to the Hull average for children in both Reception Year (27%) and Year 6 (37%).

Holderness Holderness is the least deprived ward in Hull. Life expectancy at birth and aged 65 in 2013 to 2015 was higher than the Hull average. Of the deaths in Holderness during this period, the cause of other cancers was higher than the Hull percentage.

Smoking prevalence is lower than the Hull average. Obesity and excess weight levels in both adults and children are comparable to the Hull and England. Problem drinking is also in line with the Hull average. A higher proportion of Holderness consumes 5 a day. Less people in Holderness are physically active.

Ings Ings is the 17th deprived ward in Hull, and only 16 wards nationally are more deprived. 32 % of Ings fall within the most deprived fifth areas nationally. Nervous system, respiratory or circulatory disease, and musculoskeletal reasons are higher than the Hull, Yorkshire and Humber and England reasons.

Data from 2013 – 2015 life expectancy at birth was higher than the Hull average. However at age 65 during the same period life expectancy was lower that the Hull average. The chart below shows the cause of death of 608 residents during the same period (2013 – 2015). It shows that Stroke and Respiratory Diseases, and other causes of death are higher than the Hull and England percentage. Data from earlier years (2010 – 2012) shows that there is a higher than Hull measure for other circulatory diseases for hospital admissions.

Obesity levels in adults and children are in parallel Hull data, and higher than England data. Smoking prevalence is lower in Ings than the Hull average, and equivalent to England data. Activity levels, eating 5 a day and physical activity levels are comparable to Hull data. Problem drinking levels are equivalent to those seen elsewhere in Hull.

The health condition concerns from this ward include; nervous system, respiratory diseases, circulatory diseases, musculoskeletal, and stroke.

Longhill Longhill is the 9th most deprived ward in Hull (out of 23) and only 2% of wards nationally are more deprived. 80% of the areas in Longhill fall within the most deprived fifth (20%) of areas nationally. A higher proportion of Longhill claim Employment Support Allowance or incapacity benefit; of these there is a higher percentage claiming for musculoskeletal reasons.

Life expectancy at birth and at age 65 in 2013 – 2015 was lower for males than the Hull, and higher for females. The reasons of deaths in Longhill are comparable to the Hull and England average.

Obesity and excess weight levels for both adults and children are comparable to Hull and England. Smoking prevalence, problem drinking, and eating 5 a day are comparable to the Hull average. Smoking prevalence is however higher than the England average. There are a higher number of people in Longhill not taking part in physical activity.

Marfleet Marfleet is the 6th most deprived ward in Hull, and only 40 wards nationally are more deprived. All of Marfleet falls within the most deprived fifth areas nationally. The chart below shows the main reason for claiming for Employment Support Allowance and incapacity benefit. There are a higher percentage of people in Marfleet claiming these benefits compared to both Hull and England. Of interest; there is a higher proportion of claimants for musculoskeletal reasons, and a lower proportion for mental health conditions.

Data from 2013 – 2015 life expectancy at birth, and age of 65, was lower than the Hull average. Of the deaths during this period, there is a higher percentage due to lung cancer and respiratory diseases. During 2010 to 2012, the following common causes of hospital admissions were higher than the Hull data, COPD, other respiratory diseases and digestive diseases.

Obesity and excess weight levels in Marfleet for both adults and children are comparable to Hull and England data. Smoking prevalence is higher than in Hull, and England. A lower proportion of people in Mafleet eat 5 a day. More people in Marfleet are physical inactive compared to Hull. Problem drinking is comparable to Hull.

The health condition concerns from this ward include; respiratory diseases including lung cancer and COPD, musculoskeletal, and digestive diseases.

Newington Newington is the 8th most deprived ward in Hull (out of 23) and only 1% of wards nationally are more deprived. 83% of the areas in Newington fall within the most deprived fifth (20%) of areas nationally.

Life expectancy at birth in 2013-15 in Newington was 77 years among men and 77.5 years among women; this was .4 years higher than the Hull average for men, and 2.8 years lower than the Hull average for women.

Smoking prevalence in Newington is 45%, higher than the Hull average of 31%, as well being higher than the England rate of 16%. An estimated 4,300 people aged 16+ in Newington are smokers. Around 3,000 people aged 16+ living in Newington are obese, while a further 2,900 are overweight.

At 65%, the percentage of overweight or obese individuals in Newington is similar to the average for Hull (64%), as well as similar to England (61%). In Newington 28% of children in Reception Year during the 2014/15-2016/17 academic years, as well as 41% in Year 6, were overweight or very overweight. This was not significantly different to the Hull average for children in both Reception Year (27%) and Year 6 (37%).

Pickering Pickering is the 11th most deprived ward in Hull (out of 23) and only 5% of wards nationally are more deprived. 73% of the areas in Pickering fall within the most deprived fifth (20%) of areas nationally. Life expectancy at birth in 2013-15 in Pickering was 75.4 years among men and 80.4 years among women; this was 1.2 years lower than the Hull average for men, and .2 years higher than the Hull average for women.

Life expectancy at age 65 in 2013-15 in Pickering was 17.3 years among men and 19 years among women; this was .6 years higher than the Hull average for men, and .1 years higher than the Hull average for women.

Around 2,400 people aged 16+ living in Pickering are obese, while a further 3,700 are overweight. At 68%, the percentage of overweight or obese individuals in Pickering was similar to the average for Hull (64%), as well as higher than England (61%). In Pickering 28% of children in Reception Year during the 2014/15-2016/17 academic years, as well as 40% in Year 6, were overweight or very overweight. This was not significantly different to the Hull average for children in both Reception Year (27%) and Year 6 (37%).

Appendix 5: Sport England Profiles

Jamie Jamie’s are one of the most active segments; 60% do at least 1 session of 30 minutes per week. This compares to 40% of the adult population. This activity / sport are likely to be part of a sports club, with instruction / coaching or some competition. More people in this segment would like to do more sport than the average. This segment would participate more if they had someone to go with (23% compared to 14%), cheaper admissions (20% compared to 18%), better facilities (21% compared to 12%). Motivations for Jamie to take part in sport include; enjoyment, keeping fit, and socialising all of which are higher than the National average. Jamie isn’t fussed about his health or diet. He may smoke, and enjoys fast food and takeaways.

Leanne Leanne is the least active segment of her age group, although her activity levels are comparable to national average. Of those taking part; they are likely to take part in keep fit or the gym (23% compared to 17%), swimming (18% compared to 14%), and athletics or running (9% compared to 5%). This segment would participate more if there were cheaper admissions (28% compared to 18%), if they had someone to go with (21% compared to 14%), and childcare facilities (8% compared to 6%). Motivations for Leanne to take part in sport include; enjoyment, keeping fit, socialising and losing weight.

Helena Helena is a fairly active type that takes part in sport on a regular basis: 19% of this segment does three 30-minute sessions of moderate intensity sport per week, compared to 15% of all adults. Over half of this segment takes part in sport at least once a week, which is well above average. 49% of people in this segment do no sport, compared to 60% of all adults. The main motivations for Helena are keeping fit (51%, compared to 30% for all adults) and enjoyment (42%, compared to 29% of all adults), Losing weight (16%) and socialising (10%) are also motivating factors for Helena.

Jackie Jackie has above average participation in sport. Of those taking part, keep fit or the gym (22% compared to 17%), and swimming (20% compared to 14%) are likely activities. This segment would take part in more sport if they were less busy (50% compared to 46%), cheaper admissions (22% compared to 18%), and help with childcare (15% compared to 6%). Motivations to participate include keeping fit (39%), enjoyment (36%), taking the children (25%) and losing weight (12%). Healthy

eating isn’t high on Jackie’s priorities. Dinners just need to be quick, easy and something the kids will eat.

Kev Kev has average participation levels in sport and physical activity. The top sports and activities that Kev completes are football (12% compared to 4%), cycling (11% compared to 9%), and angling (4% compared to 1%). 62% of Kev would like to do more sport; compared to 52%. Motivations to take part are enjoyment, keeping fit, socialising and taking the children. Work commitments were the main barrier to participation (32% compared to 19%). Kev would be encouraged to do more if there was cheaper admission (21% compared to 18%), better facilities (9% compared 5%) and more free time (7% compared to 6%). He can’t understand healthy eating fads, so he tends to stick to a relatively unhealthy processed food diet.

Paula Participation levels are lower than the national average for Paula. Of those that do participate; keep fit or going to the gym (18% compared to 17%) and swimming (17% compared to 14%) are above national average. 69% of this segment would like to do more sport and physical activity; cheaper admissions (33% compared to 18%), help with childcare (20% compared to 6%), better facilities (14% compared to 12%) and improved infrastructure / transport would encourage Paula to take action. The main motivations for Paula are enjoyment (27%), keeping fit (26%), to take children (21%) and losing weight (11%). Paula can’t afford much fresh healthy food, instead she buys convenience meals. Paula is likely to smoke and drink.

Philip Philip is relatively health conscious, wanting to continue his participation in when he gets older. Philip’s sporting activity levels are above the national average, as is volunteering in sport. Cycling is a top sport for Philip; double the national average. The main motivations for taking part are enjoyment, keeping fit and socialising. Secondary motivating factors are weight loss and improving performance. Work commitments are seen as the main barrier for Philip to participate. This is connected to being less busy and having more free time encouraging Philip to participate.

Brenda Brenda is less active than the average adult population. Keep fit / going to the gym, swimming and cycling are the top sports or activities. Motivations for taking part include keeping fit and enjoyment which are similar to the average. Other factors include weight loss and taking children (these may potentially be grandchildren). A similar proportion of Brenda’s to the nation population would like to do more; however, a major barrier to increasing activity levels is health, injury or disability (45% of this segment). Being less busy, having more free time and cheaper admission would encourage Brenda to do more.

Terry Terry is generally less active than the general adult. However, participation in golf, angling and archery are the sports where a higher proportion of Terry does participate. Motivations for participation include enjoyment, keeping fit and socialising. Less than the average population would like to do more; however, of those that would the following would encourage them; someone to go with, more free time and cheaper admissions. Terry eats oven food or at the pub most nights. Healthy eating isn’t high on his lists of concerns; it’s expensive and he’d rather have pie and chips.

Norma Norma has a lower than average participation rate; with the main barrier being health, injury or disability. The main motivators for Norma are keeping fit, enjoyment and socialising. Having cheaper admission, someone to go with and better facilities would encourage Norma to participate more. Norma’s diet is not a great concern has she likes traditional home cooking and rarely drinks. She is likely to smoke.

Frank Frank is less active than the average adult population; but similar to those of a similar age. Golf, keeping fit or going to gym, bowls and swimming are the top activities for Frank. The main motivations for Frank are enjoyment, keeping fit and socialising. Connected to the socialising motivation, there is a comparable number of Franks who are members of clubs to the national average. Around a quarter of Franks want to do more sport; having someone to go with, cheaper admissions, and improved transport would encourage Frank to act. Frank is not particularly health conscious, enjoying hearty traditional meals and a good pint at his local. He is also likely to smoke.

Elsie & Arnold Elsie and Arnold are less active than the average adult population, and the numbers are decreasing due to health or injury. Health, injury or disability is the main barrier to participation. Keep fit or going to the gym, swimming and bowls are popular with this group. The main motivations for Elsie and Arnold are enjoyment, keeping fit and socialising. Less of this group want to participate more, compared to the average population. Of those that are keen to increase participation, people to go with, cheaper admissions and improved transport would encourage them.

Appendix 6: Table of Twitter impressions and engagements for social media campaigns Impressions Engagements Time to Talk Day 25th Jan 6780 117 1st Feb 9196 149 Friday Friends at Dove House 8th Feb 6526 123 26th July 6325 73 27th July 5602 128 Bowel Cancer Awareness Month 3rd April 7370 210 3rd April 5839 58 11th April 7792 81 26th April 6919 105 On your Feet 20th April 4785 46 Mental Health Awareness Week 1st May 5914 52 14th May 8354 120 14th May 7629 225 15th May 6612 59 15th May 5924 174 16th May 6395 55 16th May 5938 75 18th May 6599 112 19th May 4901 40 Dementia Action Week 21st May 7874 79 22nd May 5812 47 22nd May 6338 55 23rd May 9607 260 23rd May 11323 294 23rd May 5444 54 23rd May 3415 192 23rd May 15166 218 24th May 4382 33 24th May 942 90

National Walking Month 24th April 4219 41 1st May 5679 49 2nd May 5010 39 3rd May 4485 141 3rd May 1125 48 4th May 4851 33 9th May 5433 38 10th May 5924 39 15th May 4897 25 21st May 5703 20 25th May 2432 260 31st May 4340 47 5th June 5640 38

Appendix 7: Feedback following the Teaming up for Heath Joint Health Day

Did you Name / Stall Any additional enjoy Valuable? Most valuable organisation received? comments the event? Not as many public as Community Finding out about had anticipated. Local Yes 4 5 Pharmacy services/networking posters / hull Daily Mail was it advertised? It was lovely to network and also meet people who want to help Rachel Hoe Yes 5 5 themselves. Self HypnoticHelp help is important. The venue was lovely and staff very helpful Meeting other stall BackCare and holders & few Get more publicity in Hull Yes 4 4 Hull Optimists member of the Daily Mail public Refreshments were YEI limited - no choice, only Yes 2 3 Networking Springboard coffee with milk - no option for without Needs more marketing in PFH Yes 3 3 Networking public Not many members of the public attended. Maybe it could have Bowel Cancer Yes 3 5 Networking been advertised more. Great venue. Staff very helpful and friendly. Glad we came Didn't seem very well attended by the general public. Very little info sent in advance of event MacMillan Yes 2 4 Networking and needed chasing. Could have been better promoted. Good turnout by stall holders so good for networking The event was a bit out of the way in terms at ConnectWell Yes 4 4 Networking venue and that made it a bit quiet

It was a shame the event wasn’t better attended as it was very well HealthWatch Yes 3 5 Networking organised and a good Hull variety of stall holders. Would be interested in future events Would like to hear about Valued Minds Yes 5 5 Networking future events and for our services to be promoted Emmaus Yes 5 4 Networking Good event to promote Housing Yes 4 4 Networking our technologies and services project People seemed to have Hull Churches not seen the Home from Yes 4 4 Networking advertisement #for the Hospital event We would have liked to Cardiac + see more advertising of pulmonary Yes 5 5 Networking the event. Prior to today rehab we have not seen any local advertising Event needs to be Fitmums and advertised more. Even if Yes 2.5 3 Networking Friends this is just a banner on main road Networking and discussing possible joint projects. Seeing the Challenge Making new Cup where it belongs. contacts. Speaking Autism Plus Yes 4 3 Getting competition with the public, entrants to try-a-mile -- seeing their faces > brilliant idea! light up when they realised we CAN help them Networking. Chance Great effort and thanks Yes 4 4 to train / teach for arranging young people

All the stalls looked very professional and were full of excellent information. Event well managed with plenty of tables and chairs. Event staff were flexible with the public around times. We felt School Networking. that the event could Yes 5 5 nursing Meeting the public maybe have been advertised more before the day to improve public participation by informing local schools, socail media and leaflet drop in local health/children centres/schops/eateries. We really enjoyed it, though, Thanks Offering advice and sight loss info to attendees. Networking. Rugby HERIB Yes 5 5 players trying on simulation specs to help look after their eye health Really good Great venue, and well networking set up. Would have Age UK Hull Yes 4 5 opportunity although been good to have had very few members snacks available to of the public purchase by stallholder We would have like more members of the public Time to talk to Timebank and and could have Yes 3 4 people and meet #hullwewant promoted to our other organisations members had we thought about it PB Clinical 5 5 Hypnotherapy The whole organisation. The Diabetes Yes 5 5 amount of stall - full of support group friendly and informative people

100

Appendix 8: Family Fun Day Poster

101

Appendix 9: My Story: Walking Back To Health First may I introduce myself, I am a 58-year-old man with a condition called type 1 diabetes which is managed by injecting insulin several times a day. I have never been one for the gym and although my levels of fitness are reasonable I decided to give the walking back to health month with Hull KR a go. I felt I could maybe lose a few pounds as well as improving my fitness a little.

I have always enjoyed walking but must admit had become a little lethargic and set myself a challenge to walk or exercise for 30 days for at least an hour. I started leaving the car at home and walking to shops; I took a bus and got off a couple of stops before my destination. I climbed stairs instead of using a lift. I took brisk walks in the country and on the beach. After a week I began to notice my ankles were feeling much better my sleep had improved and remarkably my blood glucose had improved I had a few aches and pains but felt it important to continue. The following weeks I found myself walking even further, much further than I had for years and enjoying it! What had become evident was my breathing felt much easier especially on the staircases and hills. I tested my blood pressure and found this had dropped considerably surely this could not be as a result as something as simple as walking!!.

By week for four I actually felt much better than I had for years I was able to adjust my insulin and noticed many of my aches and pains appeared to have disappeared completely. Now I am no expert and a bit cynical when all I hear is” keep fit, lose weight, chill out” but I have to confess walking has really helped. The final bonus is weight loss; I have lost about 9lbs in a month. As for helping with my diabetes management my daily blood tests have shown a significant improvement. I challenge anyone to give walking a go, you don’t need to walk miles just a few hundred yards extra to your daily routine every day, it’s totally free and does not require a membership fee!

Ian

102

Appendix 10: Dove House Friday Friends Poster

103

104

Appendix 11: List of items at Dove House Hospice Friday Friends sessions Memorablia  Document Hull KR centenary 1882 to 1982.  Signed letter First Day Cover of a 12p Stamp. Marks 80s Cup win and Queens Mother 80th Birthday.  Poster Hull KR from 1890/91 before joining Northern Union. All club info included  Picture Mike Fletcher scoring first ever try at New Craven Park. 24.09.1989  Picture Hull KR 1st Div winning squad 1978/79 season.  Picture A team squad, Won Yorkshire League and Premiership in 1979/80 Photos  Photograph Team Photograph- vs St Helens 9/3/63  Photograph Billy Slater playing for Melbourne Storm in 2008  Cartoon Ern Shaw piece of Rovers' Laurie Osborne. Produced in 1922  Photograph Hull KR Squad that won Silk Plate Cup 1997 at Wembley.  Photograph Hull KR squad for 1924/25 season.  Photograph Hull KR squad and directors for 1980 Challenge Cup  Drawing of Gary Prohm and Gordon Smith done in 1985 by Ray Allen.  Caricatures Hull KR 1986 Wembley Squad complete with several autographs. Ray Allen  Photograph Hull KR 'A' Team which won Yorkshire Senior Competition 1984/85  Photograph Mark Broadhurst taken during 1984/85 season.  Photograph Hull KR team taken in 1961 at Craven Park. Winning Eastern Championship

All of this plus a selection of newspapers and programmes.

105