Motion Picture News Booking Guide (October 1926)
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Motion Picture News | Booking Guide SMARTER showmanship KEENER box'office sense WISER production generalship MORE stars than there are in Heaven YOUNG blood DARING! that’s why METRO-GOLDWYN-MAYER IS THE TOP OF THE INDUSTRY I Some notable achievements of the past several months in the Pathe News The Miami-Florida Hurricane The Fonck Airplane Crash The Lake Denmark Explosion Byrd and Amundsen in the Arctic First Motion Pictures of the Ex- Kaiser at Doom Wilkins Alaskan Airplane Explora- tion Surrender of Abd-El-Krim in Mo- rocco Grand National Steeplechase in Eng- land Behind the Scenes in Soviet Russia Pilsudski Revolution in Poland These are just a few. Every month in the year sees absolute proof that “you see it best and first in the Pathe News!” -first in Stars p first in Stories -first in Entertainment first mMoney makers Hatty Langdon /Jounny||INE$ a W '-6* rJggtgfc ftis^-saS - THE BROWN DERBY lengthcomeov A FIRST NATIONAL PICTU jMKffigfe ®5o^ JP^lfeSanU# w V-GtOftGE Sidney, <CW»A cittPKE Murray' '«4I|U40IM| •**** jcgrir* BAETUCLMESS: ‘xcnim A MASION ttt WAX MIOOUCTION OLD LOVES'V, AND NEW ft *««IEWIS STONE — M HEALER." ? * .oft. wK y ^ ’ 53 f • Hr ** 11 ^ J \ JX lyrlLLlON dollar <IrW 1V.L names put First Jife m National in the lead. ClW Hit after hit . week after week ... 52 guar- anteed winners in the First National year. The nation is First National for backbone service. Nothing can stop First National because nothing can top the BANNER GROUP. CECIL B. DEMILLE The Master-Craftsman of Motion Picture Production and Star Maker of a brilliant galaxy of box office favorites, transcends with each succeeding production the triumphs that have placed him in an exalted niche all his own. He will carry on to still greater achievements in the magnificent array of product which he will direct and supervise for Producers Distributing Corpor- ation in 1926-27. And the Gre Short Subjects Alberta Vaughn in “Adventures of Mazi by Sam Heilman * * Standard Com Comedies . Book these PROVEN ATTRACTIONS/ Twelve F. B, O. Gold Bonds That are Hitting Box Office High Spots Right Noiv! “Drusilla with a M.lllon” “Flaming Waters” “If Marriage Fails” “When Love Grows Cold’ “Parisian Nights” “A Poor Girl's Romance' “Keeper of the Bees” “The Non Stop Flight” “The Last Edition” “Isle of Retribution” “The Midnight Flyer” “The King of the Turf” An Amazing Array of Star Attractions! Surefire Clickers, Every One of Them! 4 Fred Thomsons 8 Lefty Flynns 6 Evelyn’Brents 8 Richard Talmadges 8 Bob Custers 8 Tom Tylers Distributed by GREATER atest Line of in the Industry e” and “Fighting Hearts” FILM BOOKING OFFICES OF AMERICA. INC. edies . Blue Ribbon Bray Cartoons* 0 0 Twenty Gems From 0 0 •SC. Always 0 “THAT MODEL FROM PARIS," suggested by che Gouverneur Morris story "The Right To Live." 1 A comedy drama of an unusual theme, with a laugh a minute and heart-throbbing moments 1 that grip. w With. Bert Lytell. Marceline Day. Eileen Percy, Ward Crane, Craufurd Kent, Miss Dupont, 0 Arthur Hoyt, Otto Lederer, Nellie Bly Baker. Directed by Louis . Gasnier f . J “LOST AT SEA,” suggested by the Louis Joseph Vance story "Mainspring." A tense. 0 dramatic story with an unusual triangle theme. With Huntly Gordon, Lowell Sherman, Jane Novak. Natalie Kingston. Joan Standing, Billy Kent Schaefer and William R. Walling Directed by Louis J. Gasnier i “FOOLS OF FASHION,” suggested by the George Randolph Chester story "The Other f Woman." i A story of a modern phase of life framed in a gorgeous and exquisite setting. With Mae Busch, Marceline Day. Theodore Von Eltz, Robert Ober, Hedda Hopper, Rose Dione and Albert Roccardi. 0 Directed by James C McKay ')!< The director of the phenomenal Tiffany success "Souls For Sables." ( 0 “COLLEGE DAYS,’’ By A. P. Younger, who adapted “Brown of Harvard" for the 0 screen. A STORY OF COLLEGE LIFE EXEMPLIFYING THE SPIRIT OF YOUTH, WITH 0 THE DEVIL-MAY-CARE ATTITUDE OF UNDERGRADUATE ACTIVITIES WHICH MAKES THIS ONE OF THE OUTSTANDING PICTURE ACHIEVEMENTS 0 OF THE YEAR. With Marceline Day, Charles Delaney, James Harrison, Duane Thompson, Brooks 0 Benedict, Kathleen Key, Edna Murphy, Robert Homans, Craufurd Kent, Charles Wellesley, Gibson Gowland, Lawford Davidson, Pat Harmon, William A. Carroll and 25 University football stars. 1 Directed by Richard Thorpe I Under the personal supervision of A. P. Younger. 0 “THE FIRST NIGHT,” by Frederica Sagor. A side-splitting, rip-roaring farce comedy with a thousand laughs and two thousand 0 chuckles. With Bert Lytell, Dorothy Devore, Harry Myers, Frederick KoVert, Walter Hiers. Lila I Leslie, James Mack. Hazel Keener. Joan Standing and Nellie Bly Baker A Directed by Richard Thorpe 0 “ONE HOUR OF LOVE," based on the story of the same name by Leete Renick Brown. -rf A powerful love drama in a setting of beauty and grandeur. 0 With Jacqueline Logan, Robert Frazer. Duane Thompson, Mildred Harris, Montagu Love, Hazel Keener. Taylor Holmes, Billy Bletcher, Henry Sedley and William Austin. 1 Directed by Robert Florey. "LIGHTNING,” by Zane Grey. | A gripping drama by the famous author, of the wild outdoors I “SIN CARGO,” by Leete Renick Brown. A romantic, stirring drama of the high seas | With. Robert Frazer. Matt Russell, Shirley Mason, Eve Gibson. 0 Directed by Louis J . Gasnier Book through Tiffany Exchanges Tiffany Productions, Inc. M. H. HOFFMAN ^0#0^<0^s=0#0^0«:0#0#0«:0#0*0«!0^0#0^t0«:0«c0«:0*0«:0^0«:0#0#0#0# 0 0 w.v_ Tiffany for 0 192.6=192,7 w 0 hf Dependable 0 “ENCHANTED ISLAND," suggested by the story “The Double Barreled Author" by IIP Gouvemeur Morris. 0 A human interest romantic drama. 0 ‘•REDHEADS PREFERRED, by Douglas Bronson. O'- An hilarious farce comedy with extraordinary exploitation angles and box office 0 drawing power. I “WILD GEESE,” from the popular novel of the same name by Martha Ostenso. hr ONE OF THE MOST INTENSELY HUMAN NOVELS EVER WRITTEN, WITH A 0 BOOK SALE OF OVER A HALF MILLION. THE MOST ENTHRALLING HUMAN DOCUMENT OF AN UNUSUAL PHASE OF LIFE. 0 The adaptation by A. P. YOUNGER, who is responsible for such masterpieces as “Brown of Harvard,” “Souls For Sables," and “College Days." 0 0 “FLAMING TIMBER.” CO A gripping romantic story of the great North Woods. hr1 “THE BROKEN GATE," suggested from the novel of the same name by Emerson Hough, 0 author of Covered O'- "The# Wagon." .An intriguing story of life in a small community. 0 O'- “SNOWBOUND." 0 A picture depicting the primeval instincts versus modern social standards. hr 0 “JOSSELYN’S WIFE,” from the novel of the same name by Kathleen Norris. O'- A drama of modern social complexities. Starring PAULINE FREDERICK and a supporting cast including. Holmes Herbert, 1 Freeman Wood, William A. Carroll, Armand Kaliz, Carmelita Geraghty, Joseph- 0 ine Hill. Pat Harmon and Ivy Livingston. Directed by Richard Thorpe 0 hr "SONG OF STEEL.” 0 O'- A virile, dramatic episode involving the romance of Big Business. w 0 ‘SQUADS RIGHT.” By A. P. YOUNGER, the author of the adaptation of “Brown 1 of Harvard.” “Wild Geese,” “ College Days" and “Souls For Sables.” The screamingly funny adventures of a “Rookie” who tried to make the world I “Safe For Democracy," intermingled with heart throbs and poignant drama. ‘THE LIFE OF A WOMAN," by Guy De Maupassant. O'- The story of a woman's heart by the master craftsman of fiction 0 O'- 7T TALE OF A VANISHING PEOPLE," by Rex Beach. 0 A highly dramatic episode in the life of a colorful race # #0 THE HUSBAND HUNTERS." 0 A fast moving comedy drama involving the careers of several women and their legitimate prey, "man.' 0 Everywhere or apply, direct to i 1540 Broadway, New York, £ 0 Vice-Presiden t Because T>ERSEVERANCE and patience are sup- posed to be among the prime requisites for success in almost any worth-while undertaking. For example, the endeavor to show you exhibitors the value of adver- tising your Short Features, for the good of your own box-offices. Every one of you seemed to have come from Missouri! At least you had to be shown—by the efforts of some other ex- hibitor. Well, all of you who are willing to be shown must see now. Certainly there are enough examples on all sides of better exploitation of the Short Features—that has brought in the extra dollars at the ticket window. Now here’s the latest case of waking to the box-office value of Short Features. It’s a case that even the worst Doubting Thomas can’t muff. Educational Pictures have just been signed up 100 per cent for the great Pacific North- It Pays! west Theatres circuit. And Harry C. Arthur, Jr., president and general man- ager, writes: “I have notified our managers of the acquisition of Educational output for the coming season, and instructed them to advertise these subjects as much as possible in their programs and other mediums.” The manager of every one of the big Pacific Northwest houses under definite instruc- tions to advertise his Educational Pictures as much as possible! Why? Because these great showmen, who have long been in the habit of advertising the whole show, know through experience that it pays to exploit quality Short Features. And if it pays for them, it will pay for YOU. President Educational Film Exchanges Inc. THEN FOR THE SA Alma Rubens George 0’Brie« Madge Bellamy Edmund Lowe Olive Borden Tom Mix Janet Gaynor Charles Farrell Margaret Livingston Leslie Fenton Belle Bennett Barry Norton Lila Lee Buck Jones Dolores Del Rio Victor McLaglen Walter Pidgeon Bessie Love Kathryn Perry lan Keith May Allison Earle Foxe Matt Moore Virginia Valli Anita Stewart Florence Gilbert Phyllis Haver Walter McGrail Gladys McConnell Richard Walling Allan Forrest Shirley Mason John St.