Crushing It with Content-Driven Marketing

By:

Jay Berkowitz CEO, Ten Golden Rules Boca Raton, Florida

Presented at: ACLEA 48th Annual Meeting July 28 - 31, 2012 Denver, Colorado

Jay Berkowitz Ten Golden Rules.com Boca Raton, FL

Jay Berkowitz is a senior online marketing professional with over twenty years of marketing experience. He has managed marketing departments for Fortune 500 brands: Coca‐Cola, Sprint and McDonald's Restaurants, and has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida, and the host of the Ten Golden Rules of Internet Marketing Podcast.

Mr. Berkowitz is a popular presenter at conferences and events such as Ad‐Tech, Affiliate Summit, Webmaster World, The Direct Marketing Association, The American Marketing Association and The CEO Executive Forum. He is the Research Co‐Chairman for SEMPO, the Search Engine Marketing Professionals Organization, a Founding Board Member of The South Florida Interactive Marketing Association a Past President of the South Florida Chapter of The American Marketing Association, the Gold Medal winner at the Association of Women in Communications PR Olympics and the recipient of two SOFIE Award nominations.

Crushing It with Content-Driven Marketing Jay Berkowitz TenGoldenRules.com Crushing It with Content-Driven Marketing

• Content is King • Create awesome information that people want to consume, like, tweet, forward to a friend and link to • Develop your own content‐driven hub • Cascading Content • The 3 E’s • Non‐text based content Recent Media FOX TV Recent Media Wall Street Journal

U San Fran Internet Masters Certificate Author TGR, website, blog, podcast and an internet advertising agency by the same name www.TenGoldenRules.com Search and Social Media Agency “We knew that we had to be the world’s best case study of inbound marketing …to be credible …and be trusted as a thought leader. Today we have over a million visitors to our website each month, one of the most widely read blogs in the marketing industry. We also hold the Guinness world record for the largest webinar with over 30,000 registrations. .” Brian Halligan Co‐Founder

7,000 companies pay from $2,500 to $50,000+ per year to use HubSpot

Hubspot!

• Free Tools • Webinars • eBooks • White papers • Industry Studies • Blog • Podcast/Videocast 3 Types of Websites - Blogs Set up a ‘blog’ at WordPress.org As easy as an email ☺

Vinny Gambini, My Cousin Vinny, Jack McCoy, Law and Order, Ben Matlock and Lionel Hutz 's character from 3 Types of Websites - Editor

Demand Media, Inc. has completed its initial public offering (IPO) of 10.235 million shares of common stock at a price of $17 per share raising gross proceeds of $174 million. 3 Types of Websites - Editor 3 Types of Websites - Editor Where do you get content?

3 Types of Websites – Community/UGC 3 Types of Websites – Community/UGC InternetMarketingClub.org (NING) Three Types of Websites • Blog – Wordpress.org • Editor • Community “How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.” http://www.slideshare.net/rohitbhargava/the‐25‐ basic‐styles‐of‐blogging‐and‐when‐to‐use‐each‐one

What types of Content • Answer 20 Questions • Answer 20 Questions they should ask • Keyword Blogs • 25 Kinds of Blogs • Britney Spears Method The ABC’s of SEO A = Architecture Clean code, internal links, site map B = Backlinks 1,277 Links TO the site C = Content Keyword Research Google, Word Tracker or Keyword Discovery Add Keyword Phrases to First Paragraph, Middle and End Add Meta Tags: Title, Description, H1, Alt Tag SEM Rush Measures Search Terms listed on the first 2 pages of Google Search Optimize Your Content • ABC’s of SEO – Architecture – Backlinks – Content (Copy) 1,427 likes 1,246 shares 18 comments

563 likes 403 shares 14 comments 45,519 Likes 21,244 Talking About This 46.7% Memes • Graphics plus words • Quotes • Personal • Ask questions A Picture is Worth 1000 Clicks! Pinterest.com Infographic Infographic www.tengoldenrules.com/3-Es-Infograph.jpg A Picture is Worth 1000 Clicks! • The 3 E’s • Infographics • Stats plus graphics • Industry information, research, compilations • Pinterest http://www.youtube.com/watch?v=LDyvcM0gcVs

Video! • Calendarize • Optimize for Video SEO • Create a channel • Come to our site to learn more about… • Video training Twitter.com/GlenGilmore has over 100,000 followers Follow people in your business WeFollow.com What is happening right now? www.Search.Twitter.com TweetDeck Twitter • Use WeFollow and Twellow to build ‘follows’ • Retweet others • Tweetdeck or Hootsuite

Brendon Buchard – 6 Types of Products Books/eBooks, Presentations, DVD’s, Audio, Courses, Coaching $100,000 / $197 / 365 = 1.3 per day Information Marketing • Free content • Build list, trust, reciprocity • The ‘sideways sales letter’ Cascade Content Crushing It with Content-Driven Marketing • Hubspot! • Create a ‘home’ • Content ideas • The ABC’s of SEO • A picture is worth 1000 clicks • The 3 E’s • Video • Twitter • Information Marketing • Cascade Content Crushing It with Content-Driven Marketing

• Top 10 / try 1 thing today! • Please ‘pay‐it‐forward’ – Join the Conversation – Be my friend! Linked In, Facebook, Twitter – Speaking Opportunities – Consulting, Search, Conversion, Affiliate, SEO PR • Slides • …F/U… Jay Berkowitz www.TenGoldenRules.com 561‐620‐9121