DOCSLIB.ORG

Crushing It with Content-Driven Marketing

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Crushing It with Content-Driven Marketing Crushing It with Content-Driven Marketing By: Jay Berkowitz CEO, Ten Golden Rules Boca Raton, Florida Presented at: ACLEA 48th Annual Meeting July 28 - 31, 2012 Denver, Colorado Jay Berkowitz Ten Golden Rules.com Boca Raton, FL Jay Berkowitz is a senior online marketing professional with over twenty years of marketing experience. He has managed marketing departments for Fortune 500 brands: Coca‐Cola, Sprint and McDonald's Restaurants, and has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com. Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida, and the host of the Ten Golden Rules of Internet Marketing Podcast. Mr. Berkowitz is a popular presenter at conferences and events such as Ad‐Tech, Affiliate Summit, Webmaster World, The Direct Marketing Association, The American Marketing Association and The CEO Executive Forum. He is the Research Co‐Chairman for SEMPO, the Search Engine Marketing Professionals Organization, a Founding Board Member of The South Florida Interactive Marketing Association a Past President of the South Florida Chapter of The American Marketing Association, the Gold Medal winner at the Association of Women in Communications PR Olympics and the recipient of two SOFIE Award nominations. Crushing It with Content-Driven Marketing Jay Berkowitz TenGoldenRules.com Crushing It with Content-Driven Marketing • Content is King • Create awesome information that people want to consume, like, tweet, forward to a friend and link to • Develop your own content‐driven hub • Cascading Content • The 3 E’s • Non‐text based content Recent Media FOX TV Recent Media Wall Street Journal U San Fran Internet Masters Certificate Author TGR, website, blog, podcast and an internet advertising agency by the same name www.TenGoldenRules.com Search and Social Media Agency “We knew that we had to be the world’s best case study of inbound marketing …to be credible …and be trusted as a thought leader. Today we have over a million visitors to our website each month, one of the most widely read blogs in the marketing industry. We also hold the Guinness world record for the largest webinar with over 30,000 registrations. .” Brian Halligan Co‐Founder 7,000 companies pay from $2,500 to $50,000+ per year to use HubSpot Hubspot! • Free Tools • Webinars • eBooks • White papers • Industry Studies • Blog • Podcast/Videocast 3 Types of Websites - Blogs Set up a ‘blog’ at WordPress.org As easy as an email ☺ Vinny Gambini, My Cousin Vinny, Jack McCoy, Law and Order, Ben Matlock and Lionel Hutz Phil Hartman's character from the Simpsons 3 Types of Websites - Editor Demand Media, Inc. has completed its initial public offering (IPO) of 10.235 million shares of common stock at a price of $17 per share raising gross proceeds of $174 million. 3 Types of Websites - Editor 3 Types of Websites - Editor Where do you get content? 3 Types of Websites – Community/UGC 3 Types of Websites – Community/UGC InternetMarketingClub.org (NING) Three Types of Websites • Blog – Wordpress.org • Editor • Community “How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.” http://www.slideshare.net/rohitbhargava/the‐25‐ basic‐styles‐of‐blogging‐and‐when‐to‐use‐each‐one What types of Content • Answer 20 Questions • Answer 20 Questions they should ask • Keyword Blogs • 25 Kinds of Blogs • Britney Spears Method The ABC’s of SEO A = Architecture Clean code, internal links, site map B = Backlinks 1,277 Links TO the site C = Content Keyword Research Google, Word Tracker or Keyword Discovery Add Keyword Phrases to First Paragraph, Middle and End Add Meta Tags: Title, Description, H1, Alt Tag SEM Rush Measures Search Terms listed on the first 2 pages of Google Search Optimize Your Content • ABC’s of SEO – Architecture – Backlinks – Content (Copy) 1,427 likes 1,246 shares 18 comments 563 likes 403 shares 14 comments 45,519 Likes 21,244 Talking About This 46.7% Memes • Graphics plus words • Quotes • Personal • Ask questions A Picture is Worth 1000 Clicks! Pinterest.com Infographic Infographic www.tengoldenrules.com/3-Es-Infograph.jpg A Picture is Worth 1000 Clicks! • The 3 E’s • Infographics • Stats plus graphics • Industry information, research, compilations • Pinterest http://www.youtube.com/watch?v=LDyvcM0gcVs Video! • Calendarize • Optimize for Video SEO • Create a channel • Come to our site to learn more about… • Video training Twitter.com/GlenGilmore has over 100,000 followers Follow people in your business WeFollow.com What is happening right now? www.Search.Twitter.com TweetDeck Twitter • Use WeFollow and Twellow to build ‘follows’ • Retweet others • Tweetdeck or Hootsuite Brendon Buchard – 6 Types of Products Books/eBooks, Presentations, DVD’s, Audio, Courses, Coaching $100,000 / $197 / 365 = 1.3 per day Information Marketing • Free content • Build list, trust, reciprocity • The ‘sideways sales letter’ Cascade Content Crushing It with Content-Driven Marketing • Hubspot! • Create a ‘home’ • Content ideas • The ABC’s of SEO • A picture is worth 1000 clicks • The 3 E’s • Video • Twitter • Information Marketing • Cascade Content Crushing It with Content-Driven Marketing • Top 10 / try 1 thing today! • Please ‘pay‐it‐forward’ – Join the Conversation – Be my friend! Linked In, Facebook, Twitter – Speaking Opportunities – Consulting, Search, Conversion, Affiliate, SEO PR • Slides • …F/U… Jay Berkowitz www.TenGoldenRules.com 561‐620‐9121.
Load more

Recommended publications
  • Xxiv Encontro Nacional Do Conpedi - Ufs
    XXIV ENCONTRO NACIONAL DO CONPEDI - UFS DIREITO, ARTE E LITERATURA DANIELA MESQUITA LEUTCHUK DE CADEMARTORI LUCIANA COSTA POLI REGINA VERA VILLAS BOAS Copyright © 2015 Conselho Nacional de Pesquisa e Pós-Graduação em Direito Todos os direitos reservados e protegidos. Nenhuma parte deste livro poderá ser reproduzida ou transmitida sejam quais forem os meios empregados sem prévia autorização dos editores. Diretoria – Conpedi Presidente - Prof. Dr. Raymundo Juliano Feitosa – UFRN Vice-presidente Sul - Prof. Dr. José Alcebíades de Oliveira Junior - UFRGS Vice-presidente Sudeste - Prof. Dr. João Marcelo de Lima Assafim - UCAM Vice-presidente Nordeste - Profa. Dra. Gina Vidal Marcílio Pompeu - UNIFOR Vice-presidente Norte/Centro - Profa. Dra. Julia Maurmann Ximenes - IDP Secretário Executivo -Prof. Dr. Orides Mezzaroba - UFSC Secretário Adjunto - Prof. Dr. Felipe Chiarello de Souza Pinto – Mackenzie Conselho Fiscal Prof. Dr. José Querino Tavares Neto - UFG /PUC PR Prof. Dr. Roberto Correia da Silva Gomes Caldas - PUC SP Profa. Dra. Samyra Haydêe Dal Farra Naspolini Sanches - UNINOVE Prof. Dr. Lucas Gonçalves da Silva - UFS (suplente) Prof. Dr. Paulo Roberto Lyrio Pimenta - UFBA (suplente) Representante Discente - Mestrando Caio Augusto Souza Lara - UFMG (titular) Secretarias Diretor de Informática - Prof. Dr. Aires José Rover – UFSC Diretor de Relações com a Graduação - Prof. Dr. Alexandre Walmott Borgs – UFU Diretor de Relações Internacionais - Prof. Dr. Antonio Carlos Diniz Murta - FUMEC Diretora de Apoio Institucional - Profa. Dra. Clerilei Aparecida Bier - UDESC Diretor de Educação Jurídica - Prof. Dr. Eid Badr - UEA / ESBAM / OAB-AM Diretoras de Eventos - Profa. Dra. Valesca Raizer Borges Moschen – UFES e Profa. Dra. Viviane Coêlho de Séllos Knoerr - UNICURITIBA Diretor de Apoio Interinstitucional - Prof.
    [Show full text]
  • Change the Culture Change the System
    Change the Culture Change the System Top 10 Cultural Shifts Needed to Create the Courts of Tomorrow Change the Culture, Change the System Top 10 Cultural Shifts Needed to Create the Courts of Tomorrow Brittany K.T. Kauffman Director, Rule One Initiative October 2015 For reprint permission please contact IAALS. Copyright © 2015 IAALS, the Institute for the Advancement of the American Legal System. All rights reserved. IAALS—Institute for the Advancement of the American Legal System John Moye Hall, 2060 South Gaylord Way, Denver, CO 80208 Phone: 303-871-6600 http://iaals.du.edu IAALS, the Institute for the Advancement of the American Legal System, is a national, independent research center at the University of Denver dedicated to facilitating continuous improvement and advancing excellence in the American legal system. We are a “think tank” that goes one step further—we are practical and solution-oriented. Our mission is to forge innovative solutions to problems in our system in collaboration with the best minds in the country. By leveraging a unique blend of empirical and legal research, innovative solutions, broad- based collaboration, communications, and ongoing measurement in strategically selected, high-impact areas, IAALS is empowering others with the knowledge, models, and will to advance a more accessible, efficient, and accountable American legal system. Rebecca Love Kourlis Executive Director, IAALS Brittany K.T. Kauffman Director, Rule One Initiative Janet L. Drobinske Legal Assistant, Rule One Initiative Rule One is an initiative of IAALS dedicated to advancing empirically informed models to promote greater accessibility, efficiency, and accountability in the civil justice system. Through comprehensive analysis of existing practices and the collaborative development of recommended models, the Rule One Initiative empowers, encourages, and enables continuous improvement in the civil justice process.
    [Show full text]
  • Die Beiden Hinterhältigen Brüder (Brother from Another Series )
    Die beiden hinterhältigen Brüder (Brother From Another Series ) Handlungs- und Dialogabschrift | Januar 2015 by [email protected] | www.simpsons-capsules.net ________________________________________________________________________________ Produktionsnotizen Produktionscode: 4F14 TV-Einteilung: Staffel 8 / Episode 16 Episodennummer: 169 Erstausstrahlung Deutschland: 12.11.1997 Erstaustrahlung USA: 23.02.1997 Autor: Ken Keeler Regie: Pete Michels Musik: Alf Clausen Tafelspruch - keiner Couchgag Die Simpsons kommen in die Wohnstube gerannt, die völlig verkehrt herum, also auf den Kopf gestellt wurde. Als sie dann auf der Couch Platz nehmen wollen, fallen sie ver-ständlicherweise herunter. Ist euch aufgefallen ... ... das Lionel Hutz im Besucherraum des Gefängnisses sitzt? ... das Bart im Restaurant die Kinder-Speisekarte liest? ... das der Eiskübel im Restaurant eine Packung Milch enthält? ... das Bob und Cecile die gleiche Schuhgröße haben? Referenzen / Anspielungen / Seitenhiebe - Der Originaltitel „Brother from Another Series” ist eine Anspielung auf den Actionfilm „Brother from Another Planet“ aus dem Jahr 1984. - Lisa ist der Meinung, das in jedem Zehnjährigen das Herz eines Verbrechers schlägt. Dies ist eine filigrane Anspielung auf ihren zehnjährigen Bruder, der bekanntlich hin und wieder Gemeinheiten ausheckt. - Einige Szenen aus der Folge spielen auf die US-Sitcom „Frasier” an. - Mit Kappadokien meint Bob eine von Erosion und zahlreichen Höhlen und Tälern geprägte Landschaft in Zentralanatolien. Gaststars - keine Bezüge
    [Show full text]
  • Simpsons and The
    "The Simpsons" and the Law: Revealing Truth and Justice to the Masses By Kevin K. Ho* I. INTRODUCTION In Law, Lawyers, and Popular Culture, Lawrence Friedman argues that legal culture and popular culture share a symbiotic relationship, with popular culture transmitting distorted information about the law to a generally ignorant public.' Friedman notes that relatively few members of the general public read casebooks, statutes, or administrative rules, unless they themselves need access to the legal system. 2 He theorizes that, as legal culture becomes more Byzantine and removed from the mainstream, popular culture will remain the main source of legal information for the general public. Unfortunately, it appears likely that members of the public will be even more reluctant to access the legal system after they have been exposed to the negative depictions of both the law and the legal actors often seen in the contemporary media. Furthermore, when this reluctance is considered in light of the fact that entertainment value is paramount in popular media, the prospects for an actual increase in the * J.D. Candidate, Boalt Hall School of Law, University of California at Berkeley. M.A. London, B.A. Washington University. I'd like to thank my friends, family and colleagues at Boalt Hall for helping me complete this comment. Lawrence M. Friedman, Law, Lawyers, and Popular Culture, 98 YALE L.J. 1579, 1594 (1989). 2 Id. (internal citations omitted). 276 UCLA ENTERTAINMENT LAW REVIEW [Vol. 10:2 general public's knowledge of the legal system seem even more dismal. References to the law in popular media, while pervasive, are not necessarily accurate.
    [Show full text]
  • Schamper@ Verlokking Van Vrijgezellen Van Het Andere Schamper.Ugent.Be En Win Fabelachtige Prijzen! Zoals Eer! Geslacht
    N°474, 16 MRT 2009 STUDENTENBLAD VAN DE UNIVERSITEIT GENT VIER JAAR PVC EEN VERSLAG IN WOORD EN BEELD EN VERDER: OOK MARC COGEN KANDIDAAT-RECTOR UGENT STEUNT ASIELZOEKERS JAARGANG 35 // OM DE TWEE WEKEN TIJDENS ACADEMIEJAAR // COVERFOTO: JOOST VANDERDEELEN KORT Simon Leenknegt, Hans Demeyer Het succes van Temptation Island kent geen grenzen: uitmelken is dus de bood- schap. Daarom heeft VT4 in samenwerking met de UGent een spin-off uitgedacht waar- voor de makers als naam het ietwat inspira- tieloze Temptation University bedachten. Voor lezers die dat allemaal wat onder hun niveau vinden, leggen we het nog eens uit: vier koppels ondergaan de ultieme relatie- test. Wekenlang worden man en vrouw op een apart eiland geplaatst met de constante Waar zit Andrew de Wombat deze week? Mail je antwoord naar schamper@ verlokking van vrijgezellen van het andere schamper.ugent.be en win fabelachtige prijzen! Zoals eer! geslacht. De Plantentuin fungeert als exoti- sche habitat voor de deelnemende studen- ten, waar een afspanning van prikkeldraad rekruteerd op de Datecantus van het VBK De uitkomst van Temptation University en brandnetel de twee seksen van contact op 16 maart in de Twieoo. Om het expe- zal bekend zijn op 27 maart, wanneer de weerhoudt. Bovendien beschikt de spin-off riment des te spannender te maken wordt fi nale in de plantentuin plaatsvindt. Afslui- over enig academisch cachet. In de plaats ook een travestiet gezocht op de Carnaval- tend is er een receptie en zal de rector tussen van Veronique De Cock zal er elke afl evering party van het VRG in het Hof van Beroep.
    [Show full text]
  • Dies Ist Eine Leseprobe Des Tropen Verlags. Dieses Buch Und Unser Gesamtes Programm Finden Sie Unter
    Dies ist eine Leseprobe des Tropen Verlags. Dieses Buch und unser gesamtes Programm finden Sie unter www.tropen.de Die Simpsons und die Philosophie Schlauer werden mit der berühmtesten Fernsehfamilie der Welt Herausgegeben von William Irwin, Mark T.Conard und Aeon J. Skoble Aus dem Amerikanischen von Nikolaus de Palézieux TROPEN SACHBUCH Tropen www.tropen.de Die Originalausgabe erschien 2001 unter dem Titel »The Simpsons and Philosophy: The Doh! of Homer« bei Open Court Publishing Company, Chicago Copyright © 2001 by Carus Publishing Company Für die deutsche Ausgabe © 2007 /2016 by J. G. Cotta‘sche Buchhandlung Nachfolger GmbH, gegr. 1659, Stuttgart Printed in Germany Umschlaggestaltung und Frontispiz unter Verwendung einer Collage von Sascha Dreier Gestaltung: Tropen Studios, Leipzig Satz: r&p digitale medien, Echterdingen Gedruckt und gebunden von CPI-books, Clausen & Bosse, Leck Lektorat: Anne Thiem Vielen Dank für die Unterstützung bei: Sabrina Schleicher, Ilja Klück und Michael Naulin ISBN 978-3-608-50341-8 Für Lionel Hutz und Troy McClure (an die Sie sich vielleicht von Fernsehsendungen wie Die Simpsons erinnern) Inhalt Einführung – Meditationen über Springfield? 9 Teil I Die Figuren Homer und Aristoteles 15 Raja Halwani Lisa und der amerikanische Antiintellektualismus 39 Aeon J. Skoble Warum Maggie wichtig ist – Klänge der Stille, aus Ost und West 54 Eric Bronson Marges moralische Motivation 69 Gerald J. Erion und Joseph A. Zeccardi Also sprach Bart – Über Nietzsche und die Tugenden des Bösen 86 Mark T. Conard Teil II Ich hab nichts gemacht – Ethik und Die Simpsons Die moralische Welt der Familie Simpson – Eine kantische Perspektive 115 James Lawler Heuchelei in Springfield 135 Jason Holt Freude an der so genannten »Eisecreme« – Mr.
    [Show full text]
  • The Simpsons.” However, There Are Several States Where We Know It Probably Is NOT Located, Thanks to Certain Scenes and Dialogue
    Team Name: The Simpsons 1. When Springfield is going to be destroyed by a comet, the town fights back by firing a rocket to destroy it. However, the rocket misses. What small additional problem does this cause? 2. After Homer locks Maggie inside a newspaper box on the street, why can't he get her out again with another quarter? 3. What's the name of the company that gest shushed at the end of each episode? 4. According to Homer, what separates us from the animals (with one exception)? 5. After Bart writes phony love letters to his teacher, Edna Crabapple, sends her a fake photo (of Gordie Howe), wins her heart, arranges for a rendezvous in a romantic restaurant, and then never shows up, how does he react to the sight of Edna crying? 6. Why does Troy McClure propose to Selma? 7. When Bart, Homer & the Flanders are lost at sea on an open raft, how are they eventually rescued? 8. Who is baby Maggie's #1 enemy? 9. When Lisa decides to become a vegetarian, this sets Homer off into a mocking conga chant. What? HourBonus#6(page1of4)isbroughttoyouby‘We Make Holes in Teeth’ Team Name: 10. What is Smithers' screen saver? 11. Lionel Hutz, mall attorney is a reoccurring character who works for what legal services shop? 12. Bart regularly makes harassing phone calls to two people-- who? 13. Why does Homer love football so much on Sundays? 14. In court, Sideshow Bob claims that he no longer has any animosity towards the boy who destroyed his life, Bart Simpson.
    [Show full text]
  • THIS EXAMINATION CONSISTS of 3 QUESTIONS Page 2Of 5
    _________________ Write Your Exam Code Here: Return this exam question paper to your invigilator at the Page 1 of 5 end of the exam before you leave the classroom. THIS EXAMINATION CONSISTS OF 5 PAGES PLEASE ENSURE THAT YOU HAVE A COMPLETE PAPER THE UNIVERSITY OF BRITISH COLUMBIA FACULTY OF LAW FINAL EXAMINATION - APRIL, 2017 LAW 231 PROPERTY LAW Section 4 Professor Sheppard TOTAL MARKS: 100 TIME ALLOWED: 3 HOURS ************** NOTE: 1. This is an open book examination. You may bring into the examination room and refer during the examination to the required materials for the course, handouts and your notes and summaries, but use of library or textbooks is prohibited. 2. You have the choice of answering either question 3.1 or 3.2. Answer either question, do not answer both. There is a further choice of topics from which you may choose one only, under 3.2. If you need additional facts to answer a question, state what the facts are, and why they are necessary. If you feel that an answer requires discussion of the same issue that you dealt with in an earlier answer, you may refer to your previous answer and limit your subsequent answer to additional matters. Give reasons for each answer. 3. Suggested times are given for each question based on the allocation of marks. The times have been allocated based on the duration of 3 hours or 180 minutes, including 12 minutes for reading time (12 minutes reading time plus 168 minutes allocated to questions). THIS EXAMINATION CONSISTS OF 3 QUESTIONS Page 2 of 5 MARKS 1.
    [Show full text]
  • Functions of Intermediality in the Simpsons
    Functions of Intertextuality and Intermediality in The Simpsons Der Fakultät für Geisteswissenschaften der Universität Duisburg-Essen zur Erlangung des akademischen Grades eines Doktors der Philosophie (Dr. phil.) eingereichte Dissertation von Wanja Matthias Freiherr von der Goltz Datum der Disputation: 05. Juli 2011 Gutachter: Prof. Dr. Josef Raab Prof. Dr. Jens Gurr Table of Contents List of Figures...................................................................................................................... 4 1. Introduction .............................................................................................. 5 1.1 The Simpsons: Postmodern Entertainment across Generations ................ 5 1.2 Research Focus .............................................................................................11 1.3 Choice of Material ..........................................................................................16 1.4 Current State of Research .............................................................................21 2. Text-Text Relations in Television Programs ....................................... 39 2.1 Poststructural Intertextuality: Bakhtin, Kristeva, Barthes, Bloom, Riffaterre .........................................................................................................39 2.2 Forms and Functions of Intertextual References ........................................48 2.3 Intertextuality and Intermediality ..................................................................64 2.4 Television as a
    [Show full text]
  • Title of Paper
    CIVIL LITIGATION BASICS FOR LEGAL SUPPORT STAFF 2019 PAPER 6.1 Trial Preparation for Support Staff These materials were originally prepared by Jennifer O’Leary and Nicholas McKnight of Alexander Holburn Beaudin + Lang LLP, Vancouver, BC, in June 2017, and have been updated by Dianna S. Hwang of Alexander Holburn Beaudin + Lang LLP, Vancouver, BC, for the Continuing Legal Education Society of British Columbia, June 2019. © Dianna S. Hwang 6.1.1 TRIAL PREPARATION FOR SUPPORT STAFF I. Keys to Success ............................................................................................................ 2 II. File Management ......................................................................................................... 2 A. Organize the File ........................................................................................................... 2 B. Keep on Top of Outstanding Requests from Examinations for Discovery.................... 3 C. Keep in Contact with Witnesses and Experts ............................................................... 3 III. Setting (and Keeping) the Trial Date ............................................................................. 4 A. Reserving and Setting the Date .................................................................................... 4 1. Reserving the Trial Date ........................................................................................ 4 2. Setting the Trial Date ............................................................................................. 5
    [Show full text]
  • * Simpsons the Simpsons Is Arguably the Most Popular Television Program Ever
    PLEA * vol. 29 No.2 Learning About Law with Completely Unauthorized * simpsons The Simpsons is arguably the most popular television program ever. For twenty years, its portrayal of contemporary society has been enjoyed by 80 million viewers worldwide. Entire books have been written that examine its views on philosophy, sociology, politics, and religion. However, The Simpsons’ approach to the law is still largely unexplored.This issue of The PLEA explores law-related areas of The Simpsons, and outlines how the law can be better understood through the weekly ordeals of the world’s most famous animated family. Understanding Law, Satire, and The Simpsons The law plays a surprisingly dominant role on The Simpsons. Sometimes, circumstances can be as simple as Marge Simpson being told to hold a ticker-tape parade to hide a litter law violation. Other times, the show wades into more complex legal and social issues, such as the legalization of same-sex marriage in Springfield, the town where The Simpsons is set. At the core, however, the Simpson family seems to exist in a democratic, law-abiding society. Steven Keslowitz, Executive Editor of the Cardozo Law Review, claimed that public perceptions of law-related concepts are shaped by their portrayal on programs like The Simpsons. However, it is important to remember that The Simpsons is a satire of contemporary society. Therefore, to understand how The Simpsons approaches issues and shapes perceptions requires an understanding of satire. Satire, at its core, is meant to expose folly. Because The Simpsons is animated, it can make use of extreme exaggerations to expose this folly.
    [Show full text]
  • CFP - LAWYERS and the LEGAL SYSTEM in POPULAR CULTURE (SWPACA Conference, Feb
    H-Announce CFP - LAWYERS AND THE LEGAL SYSTEM IN POPULAR CULTURE (SWPACA Conference, Feb. 2022) Announcement published by K. Dale Guffey on Wednesday, July 14, 2021 Type: Call for Papers Date: October 31, 2021 Location: New Mexico, United States Subject Fields: Popular Culture Studies, Law and Legal History, Teaching and Learning, Film and Film History LAWYERS AND THE LEGAL SYSTEM IN POPULAR CULTURE The United States prides itself on being a country based on the rule of law, and often the courtroom is seen as the “great leveler” of socio-economic classes in America. Thus, Lady Justice is often depicted as being blindfolded while carrying both scales and a sword. In popular culture, lawyers run the spectrum, shown sometimes as high priests who adhere to the most rigid standards of truth seeking and ethical behavior (Atticus Finch, Jack McCoy) and sometimes shown as all-too-willing to be on the wrong side of the law (Tom Hagen, Saul Goodman). Suggested topics include, but are certainly not limited to: 1. Actual people in the legal profession who have been fictionalized, such as Daniel Webster, Clarence Darrow (as Henry Drummond in Inherit the Wind), or Erin Brockovich 1. Defending unpopular clients, such as the war criminals in Judgment at Nuremberg 1. Fictional women in the legal profession, such as Amanda Bonner in Adam’s Rib, the title character in Ally McBeal, Patty Hewes in Damages, or Annalise Keating in How to Get Away with Murder 1. Films centering on the law, such as 12 Angry Men, Devil’s Advocate, or Philadelphia Citation: K.
    [Show full text]