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BLACK STANCE LOGO FOR USE ON LIGHT/WHITE BACKGROUNDS BLACK STANCE LOGO FOR USE ON LIGHT/WHITE BACKGROUNDS DECEMBER 2017 £3.50 sportsWHITE TRADESTANCE LEISURE LOGO CYCLING FOR NUTRITION USE ON insight FITNESS DARK/BLACK TECH OUTDOOR BACKGROUNDSsports-insight.co.uk INTERVIEW OUTDOOR RETAIL THE ROCKET GO OUTDOORS SUPPORTS HOW TO PICK A REBORN P. 28 ARMED FORCES P.34 TRADE SHOW P.41 THE SOCK REBELS TAKING OVER EUROPE WHITE STANCE LOGO FOR USE ON DARK/BLACK BACKGROUNDS BREAST SUPPORT FOR ACTIVE WOMEN “I’m a 32H chested woman. I’m an athlete The Booband™ is designed to give and I coach softball. I got these in about active women extra support during 2 weeks ago and they’ve literally changed exercise and is worn across the my life. I workout 5 days a week and I can top of the breasts, either over or now take my workouts to levels I couldn’t under a sports bra. The compression before. 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Hex is completely machine- washable. Hex comes in three protective thicknesses: 3mm, 9mm, 14mm. For more information on the range and pricing please contact: [email protected] or call 01582 670100 www.mcdavid.eu www.hy-pro.co.uk 4 Editor: MARK HAYHURST WELCOME British Rowing launch replica Tel: 01206 508618 Email: [email protected] to this month's Sports Insight kit range Advertising Manager: KEITH MARSHALL Tel: 01206 505947 British Rowing has launched Fax: 01206 500243. an official retail range of Email: [email protected] replica kit allowing rowers and fans, in Great Britain and Advertising Sales across the world, to show their 21-23 Phoenix Court, Hawkins Rd, support for the GB Rowing Colchester, Essex CO2 8JY Team and the sport that Group Advertising they love. Manager: SAM REUBIN The official replica kit, produced by Mizuno, British Rowing’s Group Editor: Merry Christmas to all our Official Sportswear Partner, has FAE GILFILLAN readers. been developed using 111 years of Tel: 01206 508615 I hope that business is good during Mizuno’s design and performance Publisher: MATTHEW TUDOR the festive period and that consumers expertise. It is the same kit worn Kenny Baillie, director of rowing community and fans to are digging deep this December. by the GB Rowing Team during partnerships and communications wear the badge of the GB Rowing Art Director: LEE WHITEFORD If you took part in Black Friday I training and while representing at British Rowing said: “We are very Team with pride. And with delivery Advertisement Art hope it went well. Great Britain on the international pleased to launch our first ever official in time for Christmas, it will make Director: KEVIN DENNIS Looking ahead to next year, Paul stage, helping fans to feel like part replica kit range with Mizuno. This for a truly unique gift under the Sherratt hands out some tips on how of the team. range is a great opportunity for the Christmas tree this year.” Reproduction: to make the most of this event. ACE PRE-PRESS. Do you have an idea for a new Tel: 01206 797541 product or want to get a new venture Photography: off the ground but don't know how CLIQQ PHOTOGRAPHY to finance it? Then Fiona Bugler The FSPA appoints a CEO www.cliqq.co.uk takes us through the crowdfunding Twitter: @CliQQphoto phenomenon. The Federation of Sports interests across the sports and play “I’ll be building on the fact that Are you making the most of and Play Associations has industries at its heart. Mark will be the UK sports and play industries Accounts: SUE CARR. your online presence – you know appointed Mark Kirkup as their working with the team to ensure not are stronger when they’re united, Tel: 01206 505903 video killed the radio star! So, Paul chief executive officer. only sustainability but continued which means we have more Published by Maze Media (2000) Clapham examines the importance The FSPA is an umbrella body growth.” influence when we campaign and Limited, 21-23 Phoenix Court, Hawkins Rd, Colchester, Essex of using video on your websites to which leads and supports 13 Kirkup said: “I’m thrilled to be lobby on behalf of our members. CO2 8JY entice new customers. associations covering businesses in able to take up this opportunity “I’m looking forward to Are you thinking of attending a the sports and play industries. to build on the FSPA’s excellent the challenge of guiding the All contents © Maze Media (2000) Limited. The views expressed in trade show? How do you know which Jack Osbourne, FSPA chair, work so far and looking forward Federation through its next this magazine are not necessarily one is best suited to your needs? said: “Mark brings with him a to working with the team to phase and, with the Association those of the publisher. Every effort is made to ensure the veracity and Then Michael Seaman, who has had wealth of experience in the sports implement the changes necessary to Managers’ considerable expertise integrity of the companies, persons, years' of experience in organising industry, working in professional expand and grow. to draw on, I’m sure it will be a products and services mentioned in this publication and details given shows, takes you through what you sports administration with a “Driving everything we do will great success.” are believed to be accurate at the need to know. number of English Premier League be two main principles; first, our Jane Montgomery will be taking time of going to press. However, no Also don't forget to check out teams and the apparel industry’s commitment to provide the FSPA’s on a part-time role from April responsibility or liability whatsoever can be accepted for any consequence our interview with snooker legend leading performers. members – both current and 2018 as director of general affairs or repercussion of responding Ronnie 'The Rocket' O'Sullivan for “We wanted a strategic thinker potential - with the best possible leading on lobbying here in the to any information or advice given or inferred. No part of this some of his insights into the sport – someone who will ensure that the services and second, to champion UK and Europe, including Brexit publication may be copied, broadcast, and sports people in general. Federation is working as efficiently the sports and play industries in and helping to ensure the smooth interpreted, or stored, in any form, for any purpose, without the written I hope you enjoy reading our as possible and has our members' the UK. transition in the coming months. permission of the publisher. December issue. Sports Insight has a current ABC certified circulation of 5,352 (audit period July IN PARTNERSHIP WITH 1, 2015 to June 30, 2016). The Audit Bureau of Circulations (ABC) is an The official publication of the Federation of Sports and Play Associations independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues). @SportsInsightUK UK’s Leading Goal Supplier What’s Your Goal? • Over 750,000 sold • Easy to assemble • For use on all surfaces • Made to BS & EN Standards • Maintenance free Sales Manager [email protected] 01282860077 Sales Office [email protected] 01282860077 Sales North West/North East/ Scotland [email protected] 07831 351802 Sales Midlands/South of England/ N Ireland [email protected] 07939 583876 NEWS All the very latest in the sports industry... to invest in new ASICS branded directors Glenn Houston for Area MP BRAND environments. Since the opening North and Luca Bacherotti for Area EXPANDS of London’s Regent Street, ASICS South. SWIMWEAR has opened in Milan, Berlin and Finally, ASICS continued Cologne, with Austria (Vienna) and to build its merchandising and LINE TO SWIM Denmark (Copenhagen) receiving digital marketing capabilities. TEAMS their first ever ASICS brand stores The merchandising function was this coming quarter. In addition to strengthened by bringing in Jason Building on the MP brand these environments, ASICS launched Vereker who is named director of of competitive swim gear a new e-commerce platform that lifestyle, to focus on pursuing the and training equipment significantly improved the digital huge growth opportunity in this they created together, shopping experience which led to a category. ASICS also established Michael Phelps, the most sales uplift of 44 per cent. a new Integrated Marketing decorated swimmer of all- Emerging Markets continued to Communications team which is time, and Aqua Sphere have realise significant growth, where bringing the ‘I Move Me’ campaign expanded the MP range with business in Russia grew by 33 per to life across all offline and online technologically-advanced cent and the Middle East displayed a touchpoints.