BLACK STANCE LOGO FOR USE ON LIGHT/WHITE BACKGROUNDS

BLACK STANCE LOGO FOR USE ON LIGHT/WHITE BACKGROUNDS

DECEMBER 2017 £3.50

sportsWHITE TRADESTANCE LEISURE LOGO CYCLING FOR NUTRITION USE ON insight FITNESS DARK/BLACK TECH OUTDOOR BACKGROUNDSsports-insight.co.uk INTERVIEW OUTDOOR RETAIL

THE ROCKET GO OUTDOORS SUPPORTS HOW TO PICK A REBORN P. 28 ARMED FORCES P.34 TRADE SHOW P.41

THE SOCK REBELS TAKING OVER EUROPE

WHITE STANCE LOGO FOR USE ON DARK/BLACK BACKGROUNDS BREAST SUPPORT FOR ACTIVE WOMEN

“I’m a 32H chested woman. I’m an athlete The Booband™ is designed to give and I coach softball. I got these in about active women extra support during 2 weeks ago and they’ve literally changed exercise and is worn across the my life. I workout 5 days a week and I can top of the breasts, either over or now take my workouts to levels I couldn’t under a sports bra. The compression before. I don’t have to hold my chest down provided by the Booband™ can help while I sprint, and I can push through prevent ligament damage and reduce burpees like never before. These are made pain caused by vertical and lateral well and I would highly recommend you get movement during physical activity. this brand, this company puts quality first.” This must-have kitbag essential is Brianna S. available in various different colours and sizes and has an adjustable fastening for added comfort. The Booband™ has been developed for modern activity using scientific research to ensure superior performance and fit for women of all shapes and sizes.

booband-sports-insight-265x360mm-V3.indd 1 17/05/2017 15:44 HEX PROTECTIVE APPAREL We are the original PROTECTORS of athletic performance.

Hex is our patented technology that permanently fuses flexible closed-cell foam padding to technical fabric. Hex MOVES FREELY and in synch with an athlete’s body movements.

Hex is LIGHTWEIGHT and amazingly versatile. Hex is completely machine- washable. Hex comes in three protective thicknesses: 3mm, 9mm, 14mm.

For more information on the range and pricing please contact: [email protected] or call 01582 670100 www.mcdavid.eu www.hy-pro.co.uk 4

Editor: MARK HAYHURST WELCOME British Rowing launch replica Tel: 01206 508618 Email: [email protected] to this month's Sports Insight kit range Advertising Manager: ­KEITH MARSHALL Tel: 01206 505947 British Rowing has launched Fax: 01206 500243. an official retail range of Email: [email protected] replica kit allowing rowers and fans, in Great Britain and Advertising Sales across the world, to show their 21-23 Phoenix Court, Hawkins Rd, support for the GB Rowing Colchester, Essex CO2 8JY Team and the sport that Group Advertising they love. Manager: SAM REUBIN The official replica kit, produced by Mizuno, British Rowing’s Group Editor: Merry Christmas to all our Official Sportswear Partner, has FAE GILFILLAN readers. been developed using 111 years of Tel: 01206 508615 I hope that business is good during Mizuno’s design and performance Publisher: MATTHEW TUDOR the festive period and that consumers expertise. It is the same kit worn Kenny Baillie, director of rowing community and fans to are digging deep this December. by the GB Rowing Team during partnerships and communications wear the badge of the GB Rowing Art Director: LEE WHITEFORD If you took part in Black Friday I training and while representing at British Rowing said: “We are very Team with pride. And with delivery Advertisement Art hope it went well. Great Britain on the international pleased to launch our first ever official in time for Christmas, it will make Director: KEVIN DENNIS Looking ahead to next year, Paul stage, helping fans to feel like part replica kit range with Mizuno. This for a truly unique gift under the Sherratt hands out some tips on how of the team. range is a great opportunity for the Christmas tree this year.” Reproduction: to make the most of this event. ACE PRE-PRESS. Do you have an idea for a new Tel: 01206 797541 product or want to get a new venture Photography: off the ground but don't know how CLIQQ PHOTOGRAPHY to finance it? Then Fiona Bugler The FSPA appoints a CEO www.cliqq.co.uk takes us through the crowdfunding Twitter: @CliQQphoto phenomenon. The Federation of Sports interests across the sports and play “I’ll be building on the fact that Are you making the most of and Play Associations has industries at its heart. Mark will be the UK sports and play industries Accounts: SUE CARR. your online presence – you know appointed Mark Kirkup as their working with the team to ensure not are stronger when they’re united, Tel: 01206 505903 video killed the radio star! So, Paul chief executive officer. only sustainability but continued which means we have more Published by Maze Media (2000) Clapham examines the importance The FSPA is an umbrella body growth.” influence when we campaign and Limited, 21-23 Phoenix Court, Hawkins Rd, Colchester, Essex of using video on your websites to which leads and supports 13 Kirkup said: “I’m thrilled to be lobby on behalf of our members. CO2 8JY entice new customers. associations covering businesses in able to take up this opportunity “I’m looking forward to Are you thinking of attending a the sports and play industries. to build on the FSPA’s excellent the challenge of guiding the All contents © Maze Media (2000) Limited. The views expressed in trade show? How do you know which Jack Osbourne, FSPA chair, work so far and looking forward Federation through its next this magazine are not necessarily one is best suited to your needs? said: “Mark brings with him a to working with the team to phase and, with the Association those of the publisher. Every effort is made to ensure the veracity and Then Michael Seaman, who has had wealth of experience in the sports implement the changes necessary to Managers’ considerable expertise integrity of the companies, persons, years' of experience in organising industry, working in professional expand and grow. to draw on, I’m sure it will be a products and services mentioned in this publication and details given shows, takes you through what you sports administration with a “Driving everything we do will great success.” are believed to be accurate at the need to know. number of English Premier League be two main principles; first, our Jane Montgomery will be taking time of going to press. However, no Also don't forget to check out teams and the apparel industry’s commitment to provide the FSPA’s on a part-time role from April responsibility or liability whatsoever can be accepted for any consequence our interview with snooker legend leading performers. members – both current and 2018 as director of general affairs or repercussion of responding Ronnie 'The Rocket' O'Sullivan for “We wanted a strategic thinker potential - with the best possible leading on lobbying here in the to any information or advice given or inferred. No part of this some of his insights into the sport – someone who will ensure that the services and second, to champion UK and Europe, including Brexit publication may be copied, broadcast, and sports people in general. Federation is working as efficiently the sports and play industries in and helping to ensure the smooth interpreted, or stored, in any form, for any purpose, without the written I hope you enjoy reading our as possible and has our members' the UK. transition in the coming months. permission of the publisher. December issue. Sports Insight has a current ABC certified circulation of 5,352 (audit period July IN PARTNERSHIP WITH 1, 2015 to June 30, 2016). The Audit Bureau of Circulations (ABC) is an The official publication of the Federation of Sports and Play Associations independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues).

@SportsInsightUK UK’s Leading Goal Supplier What’s Your Goal?

• Over 750,000 sold • Easy to assemble • For use on all surfaces • Made to BS & EN Standards • Maintenance free

Sales Manager [email protected] 01282860077 Sales Office [email protected] 01282860077 Sales North West/North East/ Scotland [email protected] 07831 351802 Sales Midlands/South of England/ N Ireland [email protected] 07939 583876 NEWS All the very latest in the sports industry...

to invest in new ASICS branded directors Glenn Houston for Area MP BRAND environments. Since the opening North and Luca Bacherotti for Area EXPANDS of London’s Regent Street, ASICS South. SWIMWEAR has opened in Milan, Berlin and Finally, ASICS continued Cologne, with Austria (Vienna) and to build its merchandising and LINE TO SWIM Denmark (Copenhagen) receiving digital marketing capabilities. TEAMS their first ever ASICS brand stores The merchandising function was this coming quarter. In addition to strengthened by bringing in Jason Building on the MP brand these environments, ASICS launched Vereker who is named director of of competitive swim gear a new e-commerce platform that lifestyle, to focus on pursuing the and training equipment significantly improved the digital huge growth opportunity in this they created together, shopping experience which led to a category. ASICS also established Michael Phelps, the most sales uplift of 44 per cent. a new Integrated Marketing decorated swimmer of all- Emerging Markets continued to Communications team which is time, and Aqua Sphere have realise significant growth, where bringing the ‘I Move Me’ campaign expanded the MP range with business in Russia grew by 33 per to life across all offline and online technologically-advanced cent and the Middle East displayed a touchpoints. performance-enhancing racing positive growth since the opening of a The new European business and training suits designed for dedicated subsidiary in 2016. ASICS structure is expected to be fully swimming clubs and school has invested in dedicated resources, operational by the first quarter teams – effectively serving the and reaffirmed its commitment to of 2018, with the new European next generation of develop products, merchandising headquarters, near Amsterdam, competitive swimmers. and marketing which is customised opening in quarter four of next year, Michael Phelps said: “A ASICS makes strides to the specific needs of these growth doubling the capacity of the current suit isn’t going to make you markets. premises. a champion in and of itself, transforming EMEA Internally, ASICS reorganised Alistair Cameron, CEO of ASICS but when you race in a suit its Wholesale Sales team under the Europe B.V., said: “We have really that is designed for optimum business leadership of Markus Hupach who focused on adapting our business to be performance and makes you was named vice president of sales fit for the future. We’re pleased with feel faster and stronger, that ASICS Europe is well on the stores showing 15 per cent growth - for the EMEA region. To better the positive results already seen in key can be a competitive edge that way to transforming its EMEA and strong sales increase in emerging serve key accounts, fully dedicated strategic business areas such as direct makes a difference. I hope business to build closer consumer markets. and integrated teams will provide to consumer and emerging markets, that wearing MP Team suits connections and be more In addition, ASICS began strategic account management with the aim to continue to create will give these up and coming responsive to a changing world. reorganising its sales organisation focused on driving sell-out. better connections with consumers competitive swimmers that Although consolidated net and strengthening its merchandising Next to these centrally managed and customers through other areas in extra boost of confidence and sales for the first three quarters of and digital marketing capabilities in accounts, ASICS has consolidated its the business in 2018. ASICS is faster motivation to work hard for 2017 declined by 6.6 per cent, the order to further accelerate growth. regional sales teams into Area North and more responsive, we’re moving their team and for themselves, transformation programme began ASICS continued to expand its and Area South to service its other forward just like our brand campaign to really go after their dreams.” to positively impact the business, Direct-to-Consumer footprint, business partners. These two newly ‘I Move Me’ and we want to continue Available to buy from as seen in strategic business areas rolling out new concept stores created areas will be led by sales inspiring others to move.” January 2018, the MP direct-to-consumer – with ASICS and partnering with key accounts Team line of swimsuits is a complementary extension of the existing MP range which Olympic gold medallist includes XCEED goggles, Shock Doctor partners XPRESSO competitive racing Shona McCallin signs suits and a range of training with the AAO gear. The MP brand represents Phelps’ mission to change the with TechPitch Leading athletic protection who suffer injuries that could have sport of swimming by offering and mouthguard brand Shock been prevented by mouthguards. high-quality products that help Shona McCallin MBE has signed and easier to implement in a match Doctor is now official partners Preventing trauma is a commitment swimmers to reach a three-year deal with Dutch environment. with the American Association both Shock Doctor and the AAO peak performance. company TechPitch to become its Having simultaneously studied of Orthodontists (AAO). As share.” All MP Team line swimsuits official UK ambassador. at Tilburg University and trained at exclusive promotional partners As part of the multi-year are made from durable, Shona will support TechPitch in the HC MOP under the leadership of Shock Doctor will work agreement, Shock Doctor will use chlorine- and sun-resistant raising the brand awareness of the coach Toon Siepman for three years, extensively with the AAO to the AAO logo on designated retail Aqua Infinity fabric: training product throughout the UK Shona has a passion for both the Dutch promote mouthguard adoption packaging and point of sale displays. • Made in Italy hockey market, which is on a high way of playing and the country itself. among youth athletes in Shock Doctor and expert AAO • 100 per cent polyester after the success for Team GB at the For TechPitch, this made Shona the orthodontic treatment. spokespersons will also be educating (53 per cent polyester/ Rio 2016 Olympics. perfect ambassador for the UK, as Wearing a mouthguard is consumers about the importance of 47 per cent PBT) Originating from one of the world’s Albert Monpellier said: “Our company important for any youth athlete’s mouthguard use among athletes of • UPF 50 plus most successful hockey nations, is dynamic and inventive, daring to dive health, as hard hits can occur in any all ages. • Fabric elasticity remains for TechPitch is an innovative hockey into the future and like Shona, we are organized or recreational sport. “The health and safety of athletes, 200 plus hours of pool life training tool that allows users of on a mission too! We are really excited According to the American Dental especially at the youth level, is our The line is available in men’s all abilities to practice a number of to show everyone in the UK that they Association about 80 percent of top priority across all our brands,” briefs and jammers, and in playing techniques. The product can learn how to play hockey just like traumatic dental injuries occur to said Tony Armand, CEO of United various strap and back option utilises the renowned 1.2.3hockey! Shona.” the two front teeth. Despite the risk Sports Brands, the parent company one-piece suits for women. training method, developed by As part of the agreement, Shona of orofacial injuries, mouthguard of Shock Doctor. “The AAO and its Each suit is available in a experienced hockey coach Albert will use TechPitch for her own adoption remains low, with 67 per members are dental health experts, choice of best-selling team Monpellier. personal training. She said: “I am a cent of parents who responded to an and our association with them colours – either as single The practice involves following massive fan of TechPitch and the AAO survey stating their child does reaffirms our commitment at the shades, splice patterns or printed guide lines on patches of turf simple way it teaches some of the most not wear a mouthguard. highest levels.” in unique prints inspired by that can be produced in various sizes. important fundamentals that are often “Mouthguards are critical for Phelps’ new home in Arizona, The lines are drawn in a distinctive overlooked.” all athletes but they’re especially USA. The line is available to pattern that allows players to focus The smallest TechPitch roll of 2x2m important when you’re being buy from www.proswimwear. not only on ball and stick dribbling is easily portable, meaning players can treated by an orthodontist, because co.uk and other leading swim actions, but also footwork that is practice anywhere, anytime - something a blow can damage any fixed or retailers from January 2018. common place in a competitive that Shona believes makes it ideal for removable orthodontic device as For brand info visit www. match, and freeing players to be youngsters learning the game: “I’m not well as the teeth, mouth and face,” michaelphelps.com able to move 360° in any direction only going to be using TechPitch in my said DeWayne B. McCamish, as quickly as possible. Repetitive own training, I will also be using it in DDS, MS, president of the AAO. drills using TechPitch result in these my coaching and masterclass sessions I “As orthodontists we see patients movements becoming autonomous hold in local schools and clubs.”

@SportsInsightUK spECIALIsT FITNEss bRANd pROvIdINg INNOvATIvE, pERFORMANCE ENhANCINg sTudIO quALITy EquIpMENT ThAT’s buILT TO LAsT. ThE ChOICE OF MANy LEAdINg gyMs, hEALTh CLubs ANd sTudIOs.

comprehensive range of studio quality fitness, yoga and pilates equipment

no minimum order quantities, uk based, excellent stock levels at competitive prices

CALL OR EMAIL FOR MORE INFORMATION:

[email protected] +44(0)1386 425 920 FITNEss-MAd.COM 8

What does the future hold for the hard-pressed retailer? And what can they do about it? Leigh Sparks, Deputy Principal (Internationalisation and Graduate Studies) and Professor of Retail Studies at the University of Stirling, calls for the abolition of business rates

This follows this April's business in. It's just not the base rate but it promote small businesses and small structures, particularly with rates, rates revaluation which saw a is the extra things that go on top of retailers. but the whole cumulative affect of massive hike in bills for some that as well. “We have a small business bonus all the things that retailers now have retailers. “So retailers are looking at scheme in Scotland, for example, to do – then I think retailers will There have been calls from some everything they do. One of the which takes most of the small increasingly react, Some of them will retail organisations for a freeze on things they can do is look at labour retailers out of it, but you have to just disappear, some of them will business rates. costs - so it's scheduling, it's volume, apply. So, I would always argue, why put more technology where they can However, Leigh Sparks, Deputy it's about full-time/part-time. If you are we building a system where you afford it into the business. Principal (Internationalisation and are an independent business it's are forcing someone to do something “So it will change the nature of Graduate Studies) and Professor of often about an owner spending even when you really want an outcome, retailing in that way. All the signals Retail Studies at the University of more time in the business and that why not get rid of that part of the are that the drive is more to digital Stirling has a different approach. causes a problem, obviously. It is system and change it.” and online and that seems to be Get rid of them completely – but one of the costs they can manipulate And what about the future, is there the preferred solution but there is he believes that the issue of business but, of course, the more you cut a ray of light for our hard-pressed a problem there for places and the rates can't just be taken in isolation labour the more you run some other retailers? social equity around places. Do I Retailers face pressures on regarding the pressure that retailers costs risks - whether it's shrinkage, Professor Sparks added: “All the see that changing in the next five many fronts and with the rise are under. so that's a technology solution, signals I see are very much that, years – no. I see some of the trends in inflation rates they will only So what can retailers do about the or whether it's through lack of as a sector as a whole, it is going to accelerating but the cloud, and the increase. problems they face? customer service – so it is a difficult continue to be go under enormous unknown, is what sort of Brexit deal The publication of the latest ONS Professor Sparks said: “Business balancing act.” pressure. Does that mean it's all does happen. What does it mean for Retail Price Inflation (RPI) figure rates are clearly an issue, as is rental So what do retailers need to help going to be doom and gloom – no. the pound? What does it mean in revealed that inflation in September - depending on where they are. them through these difficult times, There will be places that will work – terms of, therefore, inflation? How stood at just under four per cent. Retailers can sometimes negotiate Professor Sparks has one solution: London and the south-east is doing does that feed in to interest rates? This would have meant that with landlords and get some of that He said: “What do they need far better than much of the rest of All of this – it's those macro factors September’s RPI rate would have cut down. – they need the rates system the country. And that bubble doesn't that are hanging over the sector. One been used to determine the uplift in “But, basically costs are under completely abolished. It's an often see some of the real damage in of the problems is does that mean business rates next April. great pressure in terms of the land analogue system in a digital world some of towns in other locations. retailers won't invest because they However, Chancellor Philip costs, the supply costs, inflation, and we need to understand what “But there will be winners in all have no real certainty about the Hammond in his Autumn Budget all products and sourcing. Brexit is internet retailers are doing and sorts of different places and there future. brought forward the plans to switch going to throw a huge spanner into bring them into the fold. will be losers in all sorts of places. “There will be some who will take RPI to CPI (Consumer Price Index) those works, as well, because no-one “We need to move away from The big thing is, it looks as if we have a punt on it and go one way and be by two years to April 2018. knows where that is going. that really tight version on property bottomed out in terms of interest really well off at the end of it, there The Treasury says this move will “You've also got increase in the which is almost always an upwards rates, if the cost structures aren't will be others who do the same save British companies £2.3bn over national living wage and then the increase, make the system far sorted out and the government thing and it may go badly wrong – its the next five years. minimum wage and all of that feeds less complicated – if you want to doesn't do something around the cost turbulent times.”

@SportsInsightUK NEWS 9

historic Royal Windsor Triathlon and gruelling Dragon Ride L’Etape ISPO invests in Wales by Le Tour de France. Optimum Nutrition will provide cross-medial brand the brand’s award winning Gold Standard range of products to help participants in their training and identity performance at events including the World’s best-selling whey protein ISPO is refreshing its corporate with year-round availability. powder, Gold Standard 100 per cent design and repositioning its Today, the network provides Whey, to support muscle repair overall brand. its customers with a total of 11 and Gold Standard BCAA Train + The new cross-medial brand industry-related services, including Sustain to help keep participants identity will link ISPO’s own digital high-performance digital solutions going through to the finish line. offers with the international event for companies and consumers as Optimum Nutrition’s Head of and trade fair business. At the well as the international multi- Brand, Benoit Batard said: “At same time, it will underline ISPO's segment trade fairs ISPO Munich, Optimum Nutrition we believe that commitment to B2B2C. ISPO Beijing and ISPO Shanghai. if your body’s not ready then neither Tobias Gröber, who is responsible The brand refresh, which includes are you. All the hi-tech gear you can for the ISPO group, said: “Our a cross-channel design relaunch buy cannot get you race ready – the motivation is to strengthen sports and a new brand claim, will sharpen body is the most important bit of around the world and get people ISPO’s profile as a full-service tech to get right to stay strong right excited about athletics. We want to provider for the sports industry and to the finish line. Optimum Nutrition offer our customers real added value allow a consistent analog and digital Gold Standard products can help you and contribute faster to the personal brand experience. Human Race partners to consistently perform at your best. success of each individual, from ISPO also wants to underline its We look forward to partnering with brands and retailers to distributors position as a B2B2C brand with the with Optimum Nutrition Human Race for 2018 to support a and consumers.” new claim “Accelerating Sports,” wealth of endurance athletes in their Since 1970, the ISPO brand which is based on the new brand Optimum Nutrition is endurance athletes, with 38 per cent performances.” has developed from a simple mission “To accelerate the global partnering with Human Race in of runners regularly taking protein Nick Rusling, CEO of Human trade fair organizer to a platform Evolution of Sports”. 2018. supplements. Race said: “Human Race provides The partnership aims to Optimum Nutrition will engage a well-respected platform to communicate the benefits of protein with over 100,000 runners, cyclists, sports nutrition brands to reach a consumption to endurance athletes and triathletes through the Human passionate and engaged audience for training and performance, as the Race’s 30 plus events to showcase of endurance athletes. We are Official Sports Nutrition Partner how its Gold Standard products can extremely excited to work with of Human Race for its 2018 events help the body prepare, compete, and Optimum Nutrition, and together calendar. recover so that you can consistently we hope to further enlighten our A recent Running Bug Survey perform at your highest level. This audience on the benefits of protein to survey stated the growing awareness will include the renowned Cancer enhance all our participants of the benefits of protein for Research UK London Winter Run, event experience.”

www.sports-insight.co.uk

NEWS 11

to establishing Debenhams as a destination for leisure experiences and gives customers more reasons to visit us more often.” LGP set to take Frank Reed, founder of Sweat!, said: “Partnering with Debenhams provides Sweat! with access controlling share to attractive locations and the opportunity to engage with the retailers established loyal customer in Pure Gym base. UK gym usage is forecast to reach the 20 per cent penetration US private equity firm Leonard rates achieved by parts of Europe Green and Partners is set to and the US by 2020 and by providing take a controlling share in a differentiated product in a place Pure Gym from CCMP Capitol that is convenient to customers we advisors. Debenhams enters new gym anticipate that we will capitalise on Pure Gym, which launched growth for leisure experiences.” in 2009, is the UK's leading gym partnership with Sweat! Sweat! currently attracts 600- operator with more than 950,000 members across 189 sites. portfolio and an excellent track a vibrant gym environment, 800 visits to each of its five gyms Debenhams is launching a trial CCMP bought a majority stake record of investing in the leisure Debenhams products will also be each day with a 55 per cent female of instore fitness centres with in the business in May 2013 and and fitness industry. CCMP have on offer to suit health and fitness customer base visiting gyms two- gym specialists, Sweat! will no longer retain an interest in been an incredibly supportive It is part of the Debenhams lifestyles. The relationship sees three times per week. Sweat! is the the business on completion, which partner and played a vital role in Redesigned strategy to make stores Debenhams broaden its reach to the newest offering from Reed who was expected to be at the end of Pure Gym's development over the a 'Destination for Social Shopping'. Sweat! customer base with cross- previously founded LivingWell, November. last four years and we thank them The partnership, set to launch marketing opportunities planned Virgin Active and Virgin Pulse. Terms of the transaction have for their support. The management in three stores from early 2018 will such as enrolling each Sweat! not been disclosed but it is expected team and I look forward to give customers more reasons to visit member to the Debenhams Beauty that it will be valued at £600million. working with LGP to continue our Debenhams stores more often and Club. Last year Pure Gym aborted momentum and to keep offering will attract a younger female base. Sergio Bucher, CEO of plans to float on the London Stock affordable, flexible and high-quality Founded by entrepreneur, Frank Debenhams, said: “In spring we Exchange citing ongoing market gyms to our members across Reed, Sweat! offers an aspirational detailed the Debenhams Redesigned volatility. the UK.” gym environment at a slight price strategy stating that we would look Humphrey Cobbold, chief Kris Galashan, partner at LGP, premium to budget gyms. Facilities to work with strategic partners to executive of Pure Gym, said: “We said: “Over the years we have in the brightly branded gym space deliver our plan. We believe that are absolutely delighted to be made numerous investments in include dedicated studios for by teaming with Sweat! we will entering into a new partnership the gym and fitness arena and we spinning and aerobics, innovative optimise the space that is available with Leonard Green & Partners, are very excited to be extending fitness programmes such as The in some of our stores whilst whose investment confirms the our involvement in the industry Matrix along with a full range of free offering an attractive and credible growth potential of our business. through this investment in weights and Technogym equipment. leisure experience to customers. They have some big brands in their Pure Gym.” Whilst offering customers The partnership is a step closer

www.sports-insight.co.uk 12 Wembley win for sports CIMSPA launches its equipment supplier Professional Standards Matrix swimming teacher, core group the best of the sector’s employers, the UK Business Awards are exercise instructor, gym instructor, awarding bodies and trainers endorsed by the well-respected recreation assistant and lifeguard. to create these standards – true Cranfield School of Management Each professional standard beacons of professionalism. Sport and celebrate the exceptional defines the scope of a job role and physical activity has risen to the achievements of companies across and the knowledge and skills an expectations of health professionals the country. Previous winners individual must understand and and we can now focus on developing include Virgin, O2, Barclays and demonstrate to be deployed as a joint working practices to play Aldi. sector professional in that role. our part in improving the nation’s A total of 20 prizes were handed Each also covers the learning and health. out at this year’s ceremony, development requirements of the “To support the standards which was hosted by renowned role, with guidance for education project, CIMSPA will extend our A sports equipment retailer international speaker and former providers to use when developing existing endorsement process for has been crowned the best foreign correspondent Michael The Chartered Institute educational products for that role. the approval of qualifications and in Britain after scooping a Dodd at Wembley’s glamorous for the Management of The standards have been CPD against these new standards. prestigious national business 1,000 capacity Great Hall. Sport and Physical Activity created by CIMSPA professional Qualifications based on the first award presented at Wembley Alex Lovén, managing director has launched the CIMSPA development committees, overseen CIMSPA professional standards Stadium. of Wrexham-based Net World Professional Standards Matrix by the sector’s professional are just around the corner, so the Net World Sports claimed Sports, said: “With this particular and has published the first six development board, the work key to success is giving learners and top honours in the ‘SME – award, the judges were assessing professional standards that sit of which has been supported education providers confidence that Incorporated for less than ten whether a business truly within the matrix. and facilitated by CIMSPA. The CIMSPA will proactively check that years’ category of the UK Business understands the needs of their The CIMSPA Professional chartered institute’s employer, quality benchmarks are being met, Awards 2017 after wowing judges customers. This is something all Standards Matrix has emerged in skills development and awarding through robust quality assurance with both their original entry our team works tirelessly to do, response to employer demands organisation partners have all procedures.” and a presentation delivered on from our customer care and sales for a simplified training landscape contributed to the development of The next cycle of CIMSPA the morning of the event, which staff speaking on the phones or within the UK’s sport and physical the first six standards. standards development is already took place at the home of English replying to emails, or our web and activity sector. CIMSPA is backed Tara Dillon (pictured), CIMSPA underway, with content being football last week. marketing departments ensuring by employers, government and CEO, added: “The publication of created for coach, coaching The sports supplier, which our websites are clear, concise, national sporting bodies to lead on these professional standards is a key assistant, and management sells more than 100,000 of its and compelling, through to our workforce development projects achievement in CIMSPA’s goal to standards, as well as specialism FORZA football goals a year to procurement team developing the for the sector, and the CIMSPA create a sector workforce that can standards for working with different customers throughout the world, best possible products, and our Professional Standards Matrix play a role in tackling the inactivity populations an d in different beat business energy supplier Yu warehouse and operations teams is a key part of its contribution to crisis. We’re now looking forward environments. Energy into second place. going the extra mile to provide the government’s Sporting Future to accelerating our work to cover all For more information and Known as ‘The Dons’ after its the quickest delivery times to strategy. of the sector’s key occupations and to access the first six CIMSPA founder and chairman Don Hales, customers across the world.” The first six standards are job roles. professional standards, visit www. for the roles of personal trainer, “It’s been a pleasure working with cimspa.co.uk/standards-home

www.sports-insight.co.uk XXXXXXXXX

INTERVIEW 13 Saracens rugby stars believe in comfort, communication and breathability Marcelo Bosch, Nathan Earle and Schalk Brits tell us why mouthguards are so important and what they love about Shock Doctor

He added: “It's been my favourite mouthguard I have had, it's a really snug fit, it's not too solid so it's not uncomfortable to wear and it's fitted round my mouth real well so I am really comfortable with it. The material is a little bit softer but I still NATHAN feel very well protected. EARLE “It's an easier mouthguard to play with, I can communicate better in it. I can still actually talk whereas most mouthguards you have to take out of your mouth or are worried about it falling out if you are shouting.” Brits added: “I quite liked the way the mouthguard has to set. Everyone has a way that they want their mouthguard to feel. For me it was quite amazing that Shock Doctor were there to see to my needs. I don't SCHALK like to take my mouthguard in and BRITS out the whole time, I like to keep it in as much as I can. It needs to be thin but yet protective and strong. “Secondly, I have a habit of just playing with a white one, it's a superstition, so they made me a the standard of mouthguards. All white one. So from my point of view and speak and Shock Doctor mouthguards are CE they ticked all the boxes and it's been communicate to your approved and they believe there a pleasure having a Shock Doctor in team-mates it's quite easy to should be a minimum standard. my mouth. use it and I think it should be an MARCELO This is echoed by the Saracen trio “What you have, that is quite obligation because, at the end of the BOSCH for a variety of reasons. amazing, is you have this big brand rom amateur clubs to day, it is your safety. And if it is your Bosch said: “It has to fit really that will tweak your mouthguard the Aviva Premiership, safety it would be good for everyone well to your teeth, it doesn't have for you because when you get into mouthguards are on display to use it not just the schools but the to be really big. It just has to be thin big quantities you lose the personal Fin most matches. players who are playing professional enough to cover your teeth. So it is touch. But a company like Shock But it is not compulsory at rugby or in other clubs.” not so uncomfortable that you want Doctor will come and tweak the amateur level to wear mouthguards Wing and full-back Nathan learned the hard way. I played to take it out every time. shape of the mouthguard and make and a lot of players fail to wear them Earle agrees that a mouthguard is in a professional game without “I remember having that feeling it so comfortable. because some feel uncomfortable an esssentail bit of kit, he added: a mouthguard. I bit through my when I was younger but with Shock “For me in essence I want to feel and find it difficult to breathe with “I think it is hugely important to tongue and my lip and had multiple Doctor you feel that you can cope protected in my mouth without them in. wear a mouthguard. A lot of the stitches inside and outside, it was with it during the whole game. It's actually feeling a mouthguard. Some For the past three seasons players have kids and they will just foolishness. The first thing the not uncomfortable and that is the brands are just so big and lumpy in Shock Doctor has been the official be playing contact sports of some doctor said was why didn't you play main thing. It is comfortable and it your mouth that you can't actually mouthguard supplier to Aviva sort – so knowing that they've got a with a mouthguard?” protects your teeth well. communicate, you struggle to breath Premiership club Saracens and now mouthguard brand that's protecting Shock Doctor have been working “I remember using really cheap and that's why a lot of people ditch the deal has been extended for a them, protecting their kids, you with retailers, councils and other mouthguards when I was younger. I mouthguards. However, if you further two. know the quality of the brand, you interested groups used it for one game and then got rid have a great fitting mouthguard, Three of their stars Marcelo know how good they are – So I feel to improve of it because I wasn't comfortable like Shock Doctor, it is a pleasure Bosch, Nathan Earle and Schalk that is hugely important. with it. I think that if a wearing it” Brits speak about their experiences “I played in New Zealand for a mouthguard has a For further information on with mouthguards and what they bit and it's compulsory to wear a minimum standard Shock Doctor head to like about Shock Doctor. mouthguard at club rugby there. surely everyone will www.shockdoctor.co.uk All three believe the wearing If there's a player on the pitch not be comfortable in of mouthguards should be made wearing a mouthguard then he using them and it won't compulsory at all levels of the game. risks being taken off the pitch until be a problem.” Mouthguards are compulsory he's got one. So I think having a Earle has really enjoyed for school rugby, however, the mouthguard in is paramount to your using Shock Doctor mouth RFU strongly recommend that protection because it doesn't only guards. mouthguards are worn for any protect you but it protects others contact rugby sessions at club level from your teeth.” but are not compulsory. South African hooker Schalk Marcelo Bosch, an Argentina Brits, who has been capped ten international centre who racked times for his country, added: “As a up 39 caps, who can also play fly- parent and a professional the first half and centre, said: “I remember thing I put on my kids wouldn't be myself, being young, I didn't like shoulder pads or headgear it would that much to use them because of be mouthgaurds. My kid is five, he how uncomfortable they were. I felt doesn't play contact rugby yet but he much more comfortable without already has a mouthguard. using them. But when you have one “So for me it it essential that it is that really suits your mouth, it's compulsory to wear mouthguards. comfortable and you can breathe I played when I was younger, and

www.sports-insight.co.uk 14 INTERVIEW

Looking to the future 2XU want to keep their products moving forwards and advance the science of their brand. TO WEAR OR NOT TO WEAR? Jame said: “As a company in general, obviously compression is a very important part and we feel we definitely have a product which is the THAT IS THE QUESTION industry leader. Our compression is the strongest as well as being the Jamie Hunt, co-founder of 2XU, talks to editor Mark Hayhurst lightest and that's one thing we are really proud of. about the need for an industry standard in compression wear “Anyone can make a heavyweight powerful fabric but to make it light and what the future holds and powerful is where we actually lead the market. We are always “When we first started we looked customers could definitely feel the advanced then what most other advancing our patents. at triathlon, cycle and run, basically difference between our compression competitors have that they bring the “The problem you have with light our foundation collection in 2005. and our competitors' compression, whole category down. and run wear is that every company But halfway through the year plus we were more flexible, more “Some of the stuff out there is are saying their garments have we came across this thing called breathable, and it clearly was made basically a base layer. For true moisture management. Technically compression, we never started out to for sport.” compression there's only a couple of every synthetic fabric will offer be a compression company. I kind of But it hasn't been an easy journey companies that actually genuinely do moisture management of some kind. thought – compression what a whole for 2XU to get their message across it properly. Fighting that has been our So we are currently in the middle of load of BS – but my business partner and make compression wear hardest thing over the last 12 years.” a two-year study looking at the affect had worn it and and he goes 'I think universally accepted. Jamie believes that creating an between fabric and the body. this actually works'. Jamie added: “It's been a difficult industry standard would go a long “The old moisture management “I then spent the next year road with regards to the way people way to help people understand what of a fabric is as one measurement. researching it, buying the brands that view compression. Unfortunately true compression wear is all about. We have been looking at four When is compression were out in those days, looking into it probably took us, and some He added: “We tried to establish different dynamics between the wear not compression it, looking at the science of it and the other brands, a few years to make some kind of certification procedure, atmosphere, the fabric and the skin. wear? science based around it. We looked compression be universally accepted with things like having certified We actually want to create a new That is the question that Jamie Hunt, into the fabrics they were using and that it actually does work. Then so mmHg levels but other companies index of core fabrics, whether it be co-founder of Australian brand 2XU, discovered that the products they many brands came out with what just don't want to know about it. We for compression, run tops, whatever, wants people to ask. As a company were using probably weren't the best. they called compression but it really genuinely want to establish some that basically classifies them into a they have invested heavily in the They were using more like swimwear wasn't. kind of credible measurement system particular category. science behind their compression fabric and making it into what they “The consumer thinks it's that you have to pass to physically “This study is going to be wear and Jamie feels that a lot of called compression. compression and they might wear it use the word compression. But it is so ground-breaking research and we customers don't know the difference “So I did a lot of work with a bunch from another company and it doesn't hard to get it done and other brands have already found out so much between that and what are basically of medical companies and developed actually help them and they then don't seem to be keen on doing it. information. It's even changed the base layers. whole new fabrics that were dismiss the entire category. That's “You've even got compression way we have thought about fabrics And with customers not using compression fabrics but designed probably been the hardest thing for coming out of these mass fashion and in some instances some things the best compression wear they can for sport. us being the category leader, the brands now. We spent a million that we thought were common find they often don't feel the benefits “It came to market and amount of research that we do and dollars on research and technology knowledge have turned things on and become disillusioned with the immediately gained traction, our our technology is so much more last year and it just makes a mockery their heads. category. of what we have spent. "So we're basically looking at 2XU was founded in 2005 by "They're not fit for purpose, the fabrics in general and how that Jamie, Aidan Clarke and Clyde pressure they are getting is not at a applies to any sport. Davenport, in Melbourne, and now level that you can really get positive "So in about 12 months we will has official alliances with Rowing affects out of it. publish our first paper on that and Australia, the Australian Paralympic “We are trying to get an industry we would love to make that into an Committee, United States Ski standard but we have to be seen as industry standard way of measuring and Snowboard Association, the doing it as unbiased towards our performance fabrics because just a Australian Institute of Sport, company. Ultimately we don't care normal mmHg measurement isn't Saracens and British Hockey, to who heads it up we just essentially enough and doesn't tell enough about name a few. want it put in place. We know in a fabric. Jamie said: “When we first started our lab in Australia we have all the “If we want to become a global 2XU we went in to it basically saying measuring devices. We know we powerhouse in the sporting apparel we just want to use the best fabrics measure up to the standards, even industry we are not going to do it and the world's best knowledge and the medical hosiery standards, and I by offering products like everybody we are going to be a high end, high would say that right now less than ten else, we have got to be unique and be performance sportswear company. per cent probably would out there.” different.”

@SportsInsightUK NEWS 15

JOHANNE Dakine grows surf team with DEFAY Grenade appoint industry's top female athletes new chairman surfing with one of the most amazing rail games in the business. the Grenade and Lion team to Exuding the pure quality of aloha, take the business forward to the Moore’s passion and promotion of next level, both in the UK and the sport is infectious to all around her. internationally.” KESSEL WILLIE PICTURE: Clarke brings substantial global California-based, Courtney Johanne Defay is a French-born experience in growing food brands Conlogue, learned to surf at age surfer who learned to surf off the from more than 20 years working four and was the youngest athlete beaches of Reunion Island, where in the industry. From 2009–2016, to be selected to the USA Junior CARISSA she still resides today. Champion of he led Burton’s Biscuit Company MOORE surf team at age 11. PICTURE: JASON KENWORTHY JASON PICTURE: the 2015 Vans US Open of Surfing as CEO under private equity By 14 years old, she’d won a gold and the Fiji Women's Pro in 2016, ownership, during which time he Dakine have signed the three medal for the US team in the X Defay shows very little hesitation oversaw the transformation of the top female athletes among Games and just three years later, towards her rise to the top of the business and its subsequent sale the World Surf League to its took first place in the US Open rankings. to a Canadian pension fund, as growing team of surfers. of Surfing on her home break in Representing Dakine in sun well as the successful sale of the Three-time World Champion, Huntington Beach. Recognized for protection and surf accessories, Cadbury business to Mondelez Carissa Moore, third-ranked her strength and determination, Defay said: “I am really happy to International. Courtney Conlogue, and 2016 US Conlogue has set her goals on be part of Dakine, it is one of those Before that, Clark spent 15 Open Champ, Johanne Defay have winning a world title in surf. With surfing brands I dreamed about years working for Kraft Foods all joined the Dakine ohana this two wins under her belt already Grenade, a leading brand of when I was a kid! I love and share in various senior management summer. this season, Conlogue has a very active nutrition snack bars the values that they stand for; roles, including area director for Carissa Moore, born and raised good chance of fulfilling her dreams and drinks, has appointed Ben quality work and material, care Australia/New Zealand and Area in Hawaii, has been considered before the end of the year. Clarke as chairman (pictured). for the environment, love of the Director for UK/Ireland. part of the Dakine family since her In his new role, Clarke will COURTNEY sport and its athletes, and having Alan Barratt, co-founder and youth. Officially returning to the CONLOGUE oversee the development of fun. As an athlete, I really enjoy CEO of Grenade, said: “Ben’s team this summer, Moore said: the company and liaise closely seeing these values in a brand appointment is an exciting step “I’m super excited to be a part of between shareholders and senior over constant competition and forward for us, and we look the Dakine family. I have always management. promotion.” forward to working with him to loved what the brand represents, Clarke said: “I am delighted Dakine is proud to have three drive the business to the next level. the dependable products and to be joining the Grenade team super athletes join the surf team, His experience working with and the incredible people behind the at such an exciting point in and with the insight of its athlete growing food brands on a global company. Thank you for having my the journey. This business is roster and the staff behind the scale will be hugely valuable to us back as I look forward to what the enjoying exceptional growth and brand, continue to build the best I look forward to working with as we continue to grow.” future has in store.” Moore has set the bar in women’s surf gear in the world.

www.sports-insight.co.uk 16

Barrecore acquires SDEA ‘One call does BARREtoned it all’ re-launched to Barrecore has bought buyers and specifiers BARREtoned, a boutique barre fitness studio in Notting The SDEA service that links buyers and suppliers free of Hill, home to celebrities such charge has now been re-launched to effectively promote this as Stella McCartney and comprehensive sourcing facility. Claudia Schiffer. Over 100 reputable manufacturers and suppliers, who between them Barrecore is the UK’s MOHAMMAD EL SARRAJ, NEW offer literally thousands of retail display products and services, are ready SALMING SQUASH AMBASSADOR leading boutique fitness brand to assist you locate your display requirements. providing dynamic group fitness Whether sourcing a single unit or thousands of units, “One call does classes tailored to the female it all” will help you locate POS, POP, mannequins, digital, shopfittings, physique. With the acquisition Jordanian star Mohammad lighting, printing, visual merchandising and more; it will link you directly of BARREtoned, Barrecore to the suppliers that can best fulfil your specifications. “One call does it continues its UK expansion el Sarraj signs a complete all” is available by calling 01883 348911, emailing [email protected], with a total of 13 studios, nine of or visiting www.shopdisplay.org which are in London. exclusive deal with Salming SDEA is the UK’s leading industry body - it provides support for The Notting Hill location members and retailers alike and has 70 years’ experience within the has two studios and will offer Mohammad el Sarraj, one of coming from a country not renowned industry. an extensive timetable of the most exciting prospects to for its squash. SDEA is here to help and provides many services to the retailer Barrecore’s range of fitness come out of Asian, has signed a “Already ranked 83 in the world including the SDEA retail display directory, website and InfoLine classes. contract with Salming. Mohammad has defied all odds helpline. SDEA offers companies within the industry an excellent Sunaina Sinha Haldea, The 19-year-old has already made and broken down barriers. We are package of sales leads, discounts, endorsements and assistance. chairman Barrecore, said: “With an impact on the PSA World tour by so proud to support his journey in the acquisition of BARREtoned, breaking into the top 100. reaching his full potential. His choice Barrecore continues to cement His impressive junior career has of Salming racket, shoes and apparel its position as the largest seen him win the Asian and Dutch connects with his style of play.” boutique fitness business in U19 Championships and reach the Mohammad said: “I'm choosing Europe that is scaling quickly semi-finals in the 2017 World Junior Salming because I obviously felt very and profitably with a laser Championships. good playing with their rackets, also focus on the highest quality and Adrian Grant, US accounts and what they have achieved so far and efficacy of The Barrecore Method global endorsements manager, the quality of their stuff is so good. and its effects on the physique said: “Salming are excited to have I'm so excited and full of energy and and tone of a woman’s body.” Mohammad el Sarraj join our young I feel that with Salming I can make squad of players. It´s always admired some really good progress and results when a player makes such an impact in the next seasons.”

@SportsInsightUK Sports-Insight– December-Issue-OUTLINED.indd 1 6/12/2017 11:55 am 18 ANALYSIS RETAIL IS A TEAM GAME: PLAY TO YOUR SQUAD'S STRENGTHS Steve Powell, director of sales – EMEA at PCMS, providers of unified commerce solutions and services to the retail industry, looks at getting the balance right between web and in-store services

the pace for change, it’s no wonder rally for their organisation to work differs. Our research shows that 48 sale store associates view items a scramble amongst the vast as a unified team to succeed. per cent of shoppers get frustrated that customers have not yet majority of industry players ensues by discrepancies between their purchased in their online basket to keep up. Nurture squad online, mobile and store shopping and process these alongside their The rapid rise of online shopping strengths experiences. This indicates store purchases. versus in-store functionality and Playing to individual department that when working as separate This is a great example of how success continues to be hotly strengths is key to this. Assess from departments, targets and strategies point of sale technology also debated. Much of the debate takes a customer’s perspective what the are only going to end in fragmented becomes a tool to merge channel the balance of power away from online teams are best at, and what short-term wins and losses. efforts. After all, consumers shop physical stores in favour of them the stores are great at delivering Retailers need to bear in mind for certain items on specific extending more support to making – then optimise accordingly that today’s consumers don’t shop channels, but still demand a single online activity a success. to provide a seamless positive with the same siloed mentality that experience. However, our research experience across all touchpoints. many of today’s retail outlets have ith summer far behind shows that consumers are often A good example of this is the fallen into. They expect consistency Get set, go! us, we can look back disappointed by both online and handful of forward-thinking and a frictionless journey across In retail, there isn’t a final finish at what was a stellar bricks-and-mortar shopping retailers that are moving towards their chosen retail experience, line or a gold medal. Keeping pace Wshowcase of athletics in London, experiences, for different, or in ‘mixed basket’ capabilities, giving regardless of what channel they with how consumers shop is an highlighting impressive teamwork some cases, very similar reasons. store shoppers the ability to browse or buy in. ongoing effort working towards and tactical awareness. Retailers Compare for instance; 67 per cent purchase physically and digitally at The sooner retailers foster cross- providing better experiences for would do well to turn many of the of in-store shoppers versus 73 per the same time. departmental collaboration, the the customer. Rather than chasing lessons learnt from the track into a cent of online shoppers both say better for the future of retail. individual short-term channel winning retail strategy. they are treated the same whether a Build ‘Team Retail’ goals, the retailers who focus on Omnichannel retail has matured, first time or regular customer. Thinking about Britain’s athletes Unify with technology delivering a seamless shopping but in doing so, it has delivered This is where retailers can this summer both men’s and Today’s visionary retailers experience are the ones who will many new challenges to retailers learn from the winning teams on women’s relay demonstrated recognise the value of innovative consistently win. Adopting the right as they race to meet the rapidly the track. Rather than focus on outstanding team work and tactical technology to achieve an exemplary technology is key to this; too many evolving expectations set by today’s short-term gains from individual group strength, subsequently omnichannel shopping experience. retailers are stood still, staring consumers. In a landscape where departments, or allowing online to producing an array of medals. In the case of the aforementioned down the barrel of the starting gun. a handful of global retail giants set cannibalise stores, retailers need to Unfortunately, the retail sector ‘mixed basket’ shopping, point of It’s time for Team Retail to win. “ Retailers need to bear in mind that today’s consumers don’t shop with the same siloed mentality that many of today’s retail outlets have fallen into ”

www.sports-insight.co.uk Nationalour running standPlease at showvisit the

stand B34.

PUSH YOUR LIMITS! YAMAtune SOCKS RUNNING

020 3887 4929 - [email protected] www.yamatune.jp 20

sportsThe place to source all yourhub products and services

: www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub

Stylish long-lasting Arena Spiky 2 ASIC Comfyballs swimwear limited edition Gel-NIMBUS 20 Ultimate Boxers Capable of withstanding 200 plus hours in Arena designed their large Spiky 2 backpack Celebrating its 20th Anniversary, ASICS Traditional boxers are not designed to the pool, MP training swimwear meets the for easy, hands-free transport of your have updated one of its favourite shoes in keep your equipment sufficiently in place. needs of the most serious swimmer while swimwear and equipment. With adjustable the GEL-NIMBUS 20. The 20th edition Comfyballs wanted to change that and have turning heads with its bold geometric prints. padded straps and back panel, this backpack features ASICS’ revolutionary FlyteFoam developed what they believe are the most Various styles for men and women deliver wears comfortably whether you're walking technology. A new FluidFit 2.0 mesh upper comfortable boxers ever made. ultimate freedom of movement. All prints or biking. From shoes to sports drink, all adapts to the foot as strategic overlays are chosen by Michael Phelps. Mpswim, your items have a spot of their own. It support the foot, and is rounded off with 3M swimming, swimwear, innovation. comes in six limited edition colours with reflective detailing. contrasting zips and logos.

01254 692200 015396 22322 01925 241041 01539 622322 [email protected] [email protected] [email protected] [email protected] www.michaelphelps.com www.solosport.co.uk www.asics.co.uk www.solosports.co.uk

The Ultimate Sports Sports Performance ATAK Booband Breast Accessory Insoles Non-Slip Socks Support Blue Frog Sport Towel Pro features two Whatever your sport reduce your risk of The simple concept which is revolutionising Booband is a new wearable band for different super-soft microfibre fabrics, one to injury with Enertor advanced technology the rugby world, ATAK socks feature a grid of women who want additional support, wipe skin and one to clean equipment. Two insoles. Enertor insoles provide superior grippy material which is designed to keep the comfort and confidence during sports and hidden zipped pockets keep valuables safe shock absorption for better pain relief and foot locked firmly in place to avoid slipping activities, particularly high-impact. The and secure, and the elasticated loop hangs on improved comfort. The unique design features and sliding when making quick and sudden Booband helps prevent excessive breast the equipment as well as securing the rolled protect your feet with every stride. Worn and movements, which also helps to reduce movement by adding more compression up towel. Two-sided, zipped-pocket, endorsed by Usain Bolt. Powered by D3O blistering. Grip prevents foot from sliding. to the top of the chest therefore reducing sweat towel. shock absorption. vertical and lateral movement. Asset protection for active women.

07970 766816 01202 812000 +353 93 22402 0779 329 2758 www.blue-frog.uk.com [email protected] [email protected] [email protected] [email protected] www.enertor.com www.Atak.ie www.thebooband.com

@SportsInsightUK 21 sports insight selects Mountain Bits Blue Original BUFF is a multifunctional tubular accessory ideal for many activities. Designed to keep you warm in the cold, Original BUFF will also wick moisture (sweat) away from your skin to keep you cool when it is hot. The lightweight, breathable, microfibre fabric is extremely comfortable to wear. www.buffwear.co.uk

Personalising sport Reusch - Harrows Verve SAFEJAWZ and outdoor wear Goalkeeping Tungsten Extro Series Brother Embroidery Machines provide Designed for serious players, by serious SAFEJAWZ, at just a few years old as customisation services which allows you to Specialist players. The all over grip has been finely Making goalkeeping gloves since 1973, a company, is a brand that has become generate additional income for your business adjusted to ensure maximum cohesion Reusch are the specialist goalkeeping brand. synonymous with sports protection draped from winter sports and ski wear. whilst still offering an easy, free-flow Worn by over 220 top level goalkeepers in personality. They allow athletes to The Brother PR1050X and the NEW release. This combination results in a dart around the world and with more World Cup showcase their personality in their sport, PR670E are ideal for adding logos, and names that is incredibly easy to use and remains wins than any other brand! A wide range is and bring out that #confidencewithin. to tops, shorts, jumpers, bags and more. consistent, throw after throw. available, all price-points, all features and benefits. Why look anywhere else for your goalkeeping requirements?

0161 235 0344 0161 439 4383 01535 600342 01922 453337 www.brothersewing.co.uk [email protected] www.cartasport.com [email protected] www.reusch.com [email protected] www.safejawz.com

Wool blend Compression Ankle Evolution0.9 Mission Cooling crew toe socks Sleeve Hockey Stick Towels Made from 70 per cent Merino Wool, 25 This sleeve features 3D Geo Ribbing The Evo0.9 is a 75 per cent carbon stick Game changing innovation becomes per cent Nylon and five per cent Lycra these for optimal ankle support. The seamless available in two bends. The ultimate bend greater in the right hands. The Mission Vibram Five Toe Merino wool crew socks will sleeve is incredibly lightweight and has a for those learning drag-flicking and 3D Enduracool Towel works when a series of provide warmth and comfort throughout the flat bottom cuff so that it can be worn during skills and the DSH mould with a 2mm hollow core fibres are infused with water. winter. The 200N knitting ensures excellent activity without discomfort. Perfect to wear concave face aiding enhanced ball control. These light weight chemical free pathways moisture management and breathability. for recovery as well. Targeted support with Both sticks include the high-friction resin command the rate of evaporation to give Designed for use with normal shoes as well as comfort and mobility. face and m-gel vibration control. High instant, prolonged cooling effect. Activates Vibram FiveFingers. Five toes, warmth, comfort, Carbon percentage, £110 RRP. in three easy steps: Soak it, wring out, performance and moisture management. snap it.

01702 530656 01789 294442 01483 757 677 [email protected] [email protected] [email protected] [email protected] 015396 22322 www.charlesbirch.com www.dmp.uk.com www.mercianhockey.com

www.sports-insight.co.uk 22

sportsThe place to source all yourhub products and services

: www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub

Gola X-PAND Fly New year, New socks. PureLime Performing in the For SS18 Gola introduces X-PAND Secure an order for the first drop of the new PureLime is the dedicated women’s Fly to the collection. Pressure foaming HILLY Lite-Cushion, which launches in athleisure, active and tennis brand. They pink with Makura The Makura Toka Pro range of technology is utilised to create a high the new year. Following on from the very use pure crisp Danish design in modern mouthguards are available in pink resilience midsole to provide superior successful Lite-Cushion, the new Lite- technical fabrics to create garments that from December. Featuring proprietary cushioning properties, giving the athlete Comfort features space-dye knitting to the are feminine, fashionable and functional technology including a super-tough miles more rebound to enhance their main body and mid-level cushioning in key with a superb fit. Their clothes always SHOKBLOKER body, airthru channel to performance. X-PAND your run with impact zones. The design is completed with reflect a woman’s priorities to look good but improve breathing and a comfortable boil miles more rebound. an under toe seamless construction and a still perform.PureLime, Danish athleisure and bite fit, the Makura Toka Pro is the vented upper and arch. and activewear. protection of choice for athletes.

01706 212512 0161 366 5020 01697 742 711 0330 333 8940 [email protected] [email protected] [email protected] [email protected] www.gola.co.uk www.hillysocks.com www.purelime.com makurasport.com

Liberty ISO HEX Leg Sleeve Donic Schildkrot Prepare for Winter Get out and celebrate with the brand new Ideal for basketball and all contact sports the Norwegian heritage and Swiss design. Liberty ISO. With a full-length EVERUN McDavid HEX leg sleeve features 9mm of Flexnet ODLO, the Engineers of Active Layers, have Ingenious clamping system for ultra midsole, EVERUN topsole, an ISOFIT flexible Hex Technology. This is combined pioneered performance clothing since 1946. fast set up, no more screw tightening. dynamic upper and engineered mesh, with Hdc moisture management, and comes Using their odour-free Effect treatment, Self-tensioning nylon net with a roll-up runners will want to run more than in an extended length to prevent abrasions and their unique seamless technology and mechanism for all table widths, max net ever before. A touch of medial guidance scratches. Available in black, white, red and world-leading Swiss design they provide length 165cm, net height 15.5cm. for just enough stability for those extra blue. Machine washable. products to make athletes at all levels Space-saving storage in a miles has been added. Available from perform better whilst maximising comfort. Donic-Schildkrot carry bag. December 2017. Engineers of active layers

0800 2061491 01582 670100 07421 355390 07581741799 www.sauconyb2b.eu [email protected] [email protected] [email protected] [email protected] www.mcdavid.eu www.mts-sport.de/en Odlo.com

@SportsInsightUK 23 sports insight selects Elite Thermal Wool Sock The ELITE Thermal Wool Sock is an ultra warm cold weather sock. Its made with full Merino wool coverage in the heel and toe areas, but without any added bulk. Flat toe seam construction, strategic cushioning under the foot, and anatomic arch compression give it a performance fit that's perfect for cold-weather cycling. www.pearlizumi.co.uk

SuperFit All Sport CRAFT functional Mac In A Sac Ultra Arsenal Mug & Bear The best just got better! Exclusive new The highly breathable (10,000gsm), The perfect Christmas gift for any true design takes mouthguard technology into sportswear water repellent and windproof Ultra Arsenal fan, the gift set includes a 15cm Partner with CRAFT and get ten per cent the future. InVent design aids comfort jacket is designed for high activity. knitted bear with embroidered crest on the off your first order. In store point of sale and breathing. Easy, quick fit technology Using their VaporLite, Teflon coated right foot and a large crest design mug. options. Staff uniform options. Full staff creates a super custom mould and fabric, the Ultra offers both performance training supplied.Functional, fashionable, combines with an integrated Gel fit liner and lightweight packability. Offered to Swedish sportswear. and gel windows aiding protection and retail with attractive mark-ups and POS comfort. Bio-Fit design, low temp fitting. display stand. Become a stockist today. Packable performance.

01582 670100 01685 812111 028 9079 0588 01969 625300 [email protected] [email protected] [email protected] [email protected] www.shockdoctor.co.uk www.united-brands.co.uk www.macinasac.com www.footballsouvenirs.net

Recognition metal Winmau Aspria Zoo Sport Gorilla Training Revolutionary bi-directional, precision-cut, awards Axis-Grip featuring the latest machining Primal range Rocket Pop Glenway product's timeless range of The new Zoo Sport Primal range, in navy and technology, enabling total control and recognition awards look as impressive black, features a stylish range of polos, tees, Up Goals unrivalled attention to detail. Manufactured The Gorilla Training Rocket Pop Up today as they did when they were originally hoodies, shorts and track pants. Featuring dry from unique Dual-Core fusion technology, Goal is a set of 55cm x 55cm steel- designed. They are an ideal award for any fit breathable-fabric with a unique gel incorporating 95/85 per cent tungsten framed pop up goals that are set up sport at any level. They are available in nine silicon logo. front-loaded billets for perfect balance and within seconds. Suitable for all ages to sizes and retail from just over £10 to just trajectory. Darts that herald a new era of be used in the garden, park, beach or as under £100. dart design, craftsmanship and accuracy. part of training. Suitable for football or Revolutionary, bi-directional precision grip. multi-sports.

0116 244 8131 01656 767042 0113 253 0491 01635 517560 [email protected] [email protected] www.zoo-sport.co.uk [email protected] www.glenway.co.uk www.winmau.com [email protected] www.phoenixsportinggoods.com

www.sports-insight.co.uk You are the Technology V-RUN

V-RUN

V-RUN

V-RUN

V-RUN

V-RUN

Contact Vibram’s UK distributor CHARLES BIRCH LTD Call: 01702 530656 Email: [email protected] Unit 7-8 Fleethall Road, Purdeys Industrial Estate, Rochford, Southend on Sea. Essex. SS4 1NF www.charlesbirch.com XXXXXXXXX

EXHIBITION NEWS 25 Don’t miss the opportunity to exhibit at The National Running Show – a must for any business involved in running!

t is just two months until the known for its Vibram-branded respected for its work to protect our UK’s most exciting new event rubber outsoles for footwear and ancient woods, while Dogs Trust for runners opens its doors for producing the iconic Vibram offers the unique opportunity to Iand welcomes all the big names in FiveFingers, along with designer sponsor a dog through a running running to Birmingham’s NEC. and barefoot enthusiast Robert event. Taking place on January 20-21, Flirie. The range has evolved into a The last few stands are selling 2018, The National Running Show highly technical selection of styles fast, and anyone wishing to become promises to be the event to attend designed to deliver high levels of an exhibitor or partner of The for runners of all abilities and an performance, while preserving the National Running Show should essential platform of exposure for ‘barefoot feeling’. contact Mike Seaman by email at any business involved in running. Joining Hoka One One and [email protected]. Runners visiting The National Vibram over recent weeks are Taiki The National Running Show is Running Show in its inaugural Tea, Eyepod and Innate Essence. offering free tickets to all Sports year can expect an unrivalled Taiki Tea is an East-London Insight readers, please go to the gathering of race organisers, sports producer of organic matcha tea, website and use the discount code retailers, sports brands, nutrition which offers significant nutritional NRS18 to secure your free ticket by experts, sporting official bodies and benefits to runners, while Eyepod December 20th, 2017. communities to thrill and inspire. markets a range of sports glasses In addition, the show will feature which are not only fashionable a stellar programme of speakers but give clarity of vision in all light including Dame Kelly Holmes and a conditions. Innate Essence joins the host of well-known endurance and latest exhibitors with its range of adventure athletes. delicious shot juice drinks that offer Unlike traditional running expos and partners at this innovative gained popularity among runners an excellent nutritional boost, ideal that take place in conjunction with new show include Hoka One One for producing running shoes with for modern lifestyles. mass participation races, the timing and Vibram. The presence of such maximum cushion and minimum Three new charities have of The National Running Show is high-profile brands reflects the weight. The brand’s original, also signed up to The National Website & tickets: perfect in allowing runners to plan immediate impact of The National highest-cushion models are now Running Show, acknowledging the nationalrunningshow.com their race calendar and nutrition Running Show on the UK running complemented in the HOKA range importance of fundraising within Facebook: www.facebook.com/ pre-race season while adopting their scene and highlights the significant by lighter-weight shoes that retain the running industry. International nationalrunningshow kit and brand preferences for the traction to be gained by exhibiting much of the brand’s signature humanitarian organisation Penny Twitter: @nationalrunshow year ahead. here. cushion, including lightweight Appeal works in over 30 countries, #runshow18 The latest names to join the California-based athletic shoe racing shoes and track spikes. including the UK, to provide poverty Instagram: www.instagram.com/ first-class line-up of exhibitors company Hoka One One has Italian company Vibram is best- relief. Woodland Trust is well- nationalrunningshow

www.sports-insight.co.uk 26

Martin Strzelecki, CEO of Henri Lloyd said: “We are thrilled to announce our official partnership dhb partner with with Team Sky, a team that reflects our shared values of innovation and performance. We are very excited Herne Hill Velodrome about our future together and wish British technical sports apparel the team every success for the brand, dhb, is set to champion forthcoming racing season.” grassroots cycling as it enters Sir Dave Brailsford, Team Sky a partnership with Herne Hill principal, said: “Henri Lloyd is an Velodrome. iconic British brand with its roots in Herne Hill is the iconic, hugely Manchester. Like Team Sky, they are popular London-based cycling extremely proud of that heritage. venue that hosted track cycling ELTON-WALTERS JACK PICTURE: “Throughout their history Henri events for the 1948 Olympic Games. history of nurturing talent. Sir Lloyd have led the way in the science, Through a number of planned Bradley Wiggins, Sir Chris Hoy design and production of best in initiatives, the three-year and Victoria Pendleton are class technical wear which is made partnership will aim to support amongst a host of big names to have to take on the toughest conditions - cyclists' love of the sport and raise raced there. The track recently from extreme temperatures to rain, awareness of both dhb and Herne underwent redevelopment with the wind and snow. Hill Velodrome within the cycling construction of a new pavilion that Henri Lloyd Sport announced as “Henri Lloyd understand elite community and beyond. The has ensured the continued success performance needs and they work collaboration will see dhb provide of the treasured track. Official Off Bike Clothing Partner with those who have to be at their coaching staff with top-to-toe Kirsty Smith, marketing best in extreme environments, dhb apparel. manager at dhb said: “The to Team Sky from the America’s Cup through to As part of the brand’s rigorous partnership with Herne Hill Henri Lloyd has entered a and expertise in innovative fabric Formula One. testing programme, the Velodrome Velodrome is a natural fit for dhb partnership with Team Sky to be technology and design, made them “They are continuously looking will become a testing ground as it allows us to connect with their Official Off Bike Clothing the brand of choice for Team Sky’s for advancements and new solutions for new dhb product, giving its like-minded cycling fans and Partner until 2020. off bike clothing partner. to the same challenges that we face members and participants the support grassroots cycling. Herne Henri Lloyd is widely regarded as Founded and based in as we race and train in all conditions opportunity to provide valued input Hill Velodrome is the heartbeat global market leaders in technical Manchester, England, Henri around the world. into future collections of of British cycling and brings to sailing and lifestyle apparel and Lloyd is extremely proud of its “We are excited to begin dhb apparel. life the core values of dhb. “We’re has recently launched a new era of British heritage and delighted collaborating with Henri Lloyd, In addition to on-track branding, incredibly excited to get to know performance apparel – Henri Lloyd to be partnering the elite sports sharing and benefiting from their dhb will become the named sponsor the people behind the Herne Sport, a transitional and multi- team. Team Sky riders and support knowledge and working together to of the venue’s popular Monday and Hill Velodrome. We hope this activity sports clothing collection. staff will be kitted out in the latest ensure Team Sky stay ahead of the Thursday night training sessions. partnership will continue to spur on Henri Lloyd’s pedigree in product technology from the Henri competition” At 126 years old, Herne Hill the revival of the venue, so the local supplying leading teams and sports Lloyd Sport collection, which will Henri Lloyd Sport will also be Velodrome is widely-regarded as and wider community can continue people for over half a century, and reflect the team’s identity and launching an official Team Sky the home of British track cycling. to benefit from and enjoy this iconic the company’s extensive knowledge brand ethos. merchandise range in 2018. The venue has an enviable cycling track.” 34 CYCLING INSIGHT 27

CYCLE SURGERY FACE STORE CLOSURES

Outdoor and Cycle Concepts Ltd, the trading brand of AS Adventure Group, is to close Through the eyes of an three UK Cycle Surgery stores and replace a further three athlete: Matt Jones - stores with fascia sitting within Outdoor and Cycle Frames of Mind Concepts UK portfolio. Rising freeriding star Matt Jones has launched his first production Greg Nieuwenhuys, CEO at entitled Frames of Mind. Outdoor and Cycle Concepts, The film, which uses gripping rotoscoping techniques, shows how Jones said: “These store changes are visualises tricks and pushes MTB freestyle skills to the very limit, providing an important step that will a fresh view into how elite athletes use sports psychology to compete at the help Cycle Surgery to meet the highest level. needs of customers and riders. Filmed on his own purpose built trail at Rushmere Country Park, the latest We will continue to support film sees Red Bull’s young gun demonstrate unique tricks including world- our customers to get the best firsts in freestyle mountain biking: Bum Slide, 270 Rim Bonk, Hitching Post from cycling through our Flip to Feet, Decade Tsunami, Superman Backflip to tuc no-hander. great product range in stores Within the film, an advanced editing technique ‘rotoscoping’ was used by and online and our team of Cut Media to enable the audience to see what going through Matt’s head as he passionate experts delivering prepared for seemingly impossible tricks. This required an intricate process, superb service.” cutting out countless sequential frames, in order to create the floating ‘traces’ The current proposal is seen in the final production. that stores situated in London As an athlete in a high-risk sport, Matt Jones works closely with top Strype St, Southwark Bridge Performance Mentor Gary Grinham to help him maintain a winning and Lee Valley Velopark will mentality in the run-up to competitions and in his comeback after injury. TRP Launch a New Website close. Cotswold Outdoor will Grinham said: “The most important thing that you must do is accept the TRP have launched their brand Key products will now have video take on the trading space at worst possible outcome. You will never perform your best if, while you are new website, which is updated content to help showcase and Tunbridge Wells (previously competing, you are thinking about getting hurt. Once this is done, it will allow to include video content, more explain the products’ technical co-branded) and Cycle Surgery you to perform free and without worry.” detailed product descriptions details. Wirral will be replaced by an Their partnership was the inspiration behind the film. Matt Jones was and enhanced images, plus the Each product has a detailed list expanded product offering forced to visualise his tricks with very little physical practice when he broke new design is optimized for of specifications and compatibility from Runners Need and his wrist following a crash at Crankworx Rotorua, weeks before filming mobile and tablets. information for quick and clear Snow+Rock who already retail started. The TRP Cycling website is ordering of any replacement or at the location. Matt Jones, now 23, has been mountain biking since the age of ten, designed to offer a complete user upgrade items, offering a simple Cycle Surgery Moorgate will spending as many hours building jumps as he has riding them. He first experience so all product and process for anyone, anywhere in be replaced by Snow+Rock, emerged onto the British dirt jump scene while still at school, before winning company information is easy to the world. with Runners Need continuing his first international competition in 2016. access for all customers, media Lance Larrabee, TRP managing to trade from this store. Jones said: “Landing a trick you’ve been building up to is the best feeling. and distributors. director, said: “We believe these Staff in each of these It’s all about visualisation. Once it feels familiar it comes down to getting on At the click of a button users improvements will boost the stores are going through a my bike and trying it for real. From take-off to landing, you can run through will also be able to see which experience of all our customers consultation period. it all in your head before you get in the saddle. I already know the jump work, riders and teams are relying on online. The video content in height limitations, airtime; the entire trick from start to finish. I can figure out TRP to achieve their podium particular is there to be shared so much about a trick just by visualising it; working through the physics in my ambitions for 2017/18, including and to deepen the knowledge and head and imagining how it feels.” top-level mountain bike riders understanding of the TRP range.” To find out more about Matt Jones and to watch his film ‘Frames of Mind’ Aaron Gwin and Rémy Métailler. www.trpcycling.com. go to: www.redbull.com/framesofmind

Six Day Berlin (25th-30th January) the week was recorded by the Danish events. This includes the dual-band rider Niklas Larsen during his derny Wahoo Fitness has entered into an TICKR X Heart Rate Monitor, RPM heat on the fourth day of racing, SPEED cycling sensor, a low profile, reaching a top speed of 77.26 km/h. official partnership with Six Day magnet-less, wireless solution for Colin Eustace, general manager tracking cycling speed via a Bluetooth - EMEA at Wahoo Fitness, said London and Six Day Berlin. Smart or ANT+ enabled device and “Since its return to London in 2015, the BLUE SC, a wireless solution for the iconic Six Day Series has become Six day racing is one of the oldest gathering both speed and cadence via one of the highlights of the track forms of track cycling, featuring a Bluetooth Smart or ANT+ enabled cycling calendar. the world’s best riders. With a device. “We are extremely proud to men’s competition across all six Used during the popular Six Day announce this partnership. It’s days, a women’s competition London event, Wahoo’s TICKR long been Wahoo Fitness’ mission taking place over three days X Heart Rate Monitors and RPM to support the performance of and sprinters too, Six Day takes SPEED cycling sensors gave a unique athletes at all levels, and our product the best of track cycling and insight to spectators by providing ecosystem is uniquely positioned mixes it with a fantastic party riders’ live speed and heart rate to provide a truly comprehensive, atmosphere. statistics. connected training experience for As an official partner, Wahoo’s These showed that the average discerning weekend warriors and innovative products will support both speed of all riders across all events, elite track cyclists competing at the the recent Six Day London (24th - where data was considered valid, was Six Day Series who demand nothing 29th October, 2017) and upcoming 45.09 km/h. The fastest speed over but the absolute best.”

www.sports-insight.co.uk 28

I have the ability and the desire, but I’m not sure that I am blessed with that Steve Davis, Stephen Hendry, John Higgins, Mark Selby temperament where they can just block everything out. I am hoping I can be seen a bit more like an Ayrton Senna; someone like that who wears their heart on their sleeve and they make decisions that some people may see as rash.” O’Sullivan admits that sometimes he can come across as petulant. “But that’s what drives me on because I love the pureness of the sport,” he says. “I love to compete and when I hear stuff that’s not relevant to my sport and I feel is getting in the way of the sport, that bothers me a bit. I’m probably not the best at putting ith his record of seven that to one side and just focusing on Masters, five World the match, but I have become better Championships, and at not engaging with that voice Wan unparalleled 904-strong (and and being able to just focus on the counting) haul of competitive playing side.” century breaks, an assessment Such perceived ambivalence of Ronnie O’Sullivan’s snooker towards the sport that has made career should by rights be limited O’Sullivan a household name (as THE to his incredible achievements in well as over £8 million) has been play. But The Rocket – who made well-documented over the years. his breakthrough as the youngest In recent times, though, there’s a player ever to win a ranking title sense of mature professionalism at the tender age of 17 – has often encircling O’Sullivan in competition seen his exploits overshadowed by a – and a growing sense that it is tempestuousness that divides fans stepping away from the baize that and fellow professionals alike. the Wordsley-born champion is And today, the former World getting the most fulfilment from. Number One is in a reflective mood. Indeed, The Rocket has become “I’m not sure that I have the best somewhat of a Renaissance man. ROCKET temperament for being a snooker Philanthropic endeavours and REBORN player,” he concedes. “I know that philosophical interests have often Widely considered one of the greatest players ever to grace the baize, Ronnie O’Sullivan’s career has been a rollercoaster of successes, struggles, and the occasional set-to with his contemporaries. Now one of snooker’s elder statesmen, The Rocket is enjoying life away from the table and, speaking to Jake Taylor, he says he’s in a better place than ever before.

“ I look at most sports people and I think they are weak and that they haven’t got the strength of character to be the best that they can be ”

@SportsInsightUK INTERVIEW 29

been part and parcel of O’Sullivan’s mercurial character, and now he is the proud author of two works of fiction in his Soho Nights series: Framed and Double Kiss. “By doing all of this stuff, it’s enabled me to take on and create a little team of people who can help me do this while I am playing snooker,” he reveals. “Because for me it is about giving back and to give back, I need to stay busy and do stuff to make that possible. I would never go back to playing snooker 100 per cent – it works best for me when I do it as a hobby.” There are other reasons for O’Sullivan to pull away; he candidly reveals that there are some people in the sport who he considers ‘not very nice’, so he chooses to limit his time with them as much as possible. “I kind of tolerate them and they kind of tolerate me, and I’ve got to just use snooker as a vehicle in a way that I am able to help other people,” he says. “That’s how I see it. My greatest work is what gives me my passion and that’s giving back. Snooker takes from me, but I have to do it because it enables me to open other doors and just help people.” His drive away from the snooker table is reminiscent of the ambitions that led him to achieve domination in the sport at a young age. Now in his forties, it’s time for The Rocket to cast his expert eye over the young usurpers hoping to break through the crowd of established icons and make their mark on the global game. “I’m like a dog with a bone – I always give it 120 per cent,” he explains. “I see that in some people, but there are very few who have that drive and commitment to make them fantastic. I look at most sports people and I think they are weak and that they haven’t got the strength of character to be the best that they can be. That is not a criticism, because there’s only a few that can dominate and be the best at what they do: Phil Taylor, Tiger Woods, Roger Federer, Michael Schumacher, Ayrton Senna; not everybody can be like that.” What, then, is the secret to success? “To be a great, great, all- time great you have to do it over a long period of time. These guys who come along, do it over a year or two years, get themselves a five-year contract and then you don’t hear from them, I just think: ‘Mate, you ain’t got it. You’re weak.’ Because anyone who could have the success to stay at the top, they would. But it’s not that easy.”

www.sports-insight.co.uk 30 COLUMN THE ALTERNATIVE TWELVE DAYS OF CHRISTMAS Jonathan Quint, Saucony Marketing Director EMEA, takes a light-hearted look at the festive season

NINE LADIES (STRICTLY) update or production problems. FOUR (COLD) CALLING BIRDS Christmas. Who doesn’t love a DANCING A retailer with just one channel (OR BLOKES) miniature bag of jelly sweets as Christmas day will no doubt see would be under threat if the ceiling Please stop it! I don’t look after my a surprise thank you with their another glitterball voted into the literally falls in and they can’t open company’s car fleet, I don’t collect online order? It’s not just online hands of an ex-soap C-lister, but the doors for a month, or if their debt and as for that Canadian retail either – there’s no need to whether we like it or not, celebrity online payments system shuts pharmacy that writes more often go all Rowan Atkinson in Love equals influence, equals sales. down. Omni-channel may be a than my nearest and dearest… Actually, but in-store purchases I’ve covered it before, but a strong buzzword, but it’s also common are made infinitely more special PERFECT PACK-A-GING fanbase on Instagram or Facebook sense. Not only does a combination and memorable when the store helps us get our messages across of in-person, website, mobile and Present(ation) is everything – and staff take a little extra care before instantly. If you don’t yet have app enable us to connect with the a well wrapped gift isn’t just for the customer leaves the store. that reach, could you sponsor or consumer at multiple points in collaborate with a (local) celebrity their lives, but it also encourages TWO TURTLE DOVES… here’s no need to be too or group who does? You’ll need retail diversification. OR HOMING PIGEONS…OR DELIVERY DRIVERS serious in December, to have common values – and of Deliveries that arrive fast are so on the twelfth day of course a similar audience. Having FIVE GOLD (OLYMPIC) RINGS no longer just desired, they are TChristmas, or actually anytime, the local football team play with And wouldn’t it be great if they expected. Amazon Prime has wouldn’t it be great if my true love your store name on their shirts is really were golden again, and not conditioned us to expect next could send to me… just the start, connecting with the tarnished by drug scandals and day delivery. Order at 11.59pm players, families and fans of that corruption? With two years until and your book/CD/car/ kitchen 12 PUNTERS THUMBING team is where the real value is. Tokyo, progress needs to be made Sure, digital is everything these in sorting out the problems appliance are with you the next days - we can speak to the entire (LAST) EIGHT MAIDS A focussed on Russia and day. And it’s a tough standard to globe with just one click, not MILKING Kenya. Let’s not assume match. Even with dedicated B2B to mention measure reach and England into the last eight of home athletes are all squeaky software and internationally engagement to the nth degree, but the 2018 World Cup would be clean either. The blue ribbon supported phone lines, the 24-hour isn’t there still a great satisfaction good for us all (yes, I know Celtic Olympic sport of Track and economy is demanding. Brands in having glossy paperwork in your readers may take some convincing Field needs strong leadership are getting better at this, but for hand to peruse at your leisure? here). A handful of victories and to rebrand and re- both manufacturer and retailer, Newspapers, catalogues and some entertaining performances engage spectators, the option of next day delivery brochures convey a richness and through the summer’s big sporting and fast. has become the norm, not the tangible quality that is difficult to focus puts consumers in the mood exception. replicate on a three-inch screen. to celebrate (and spend!). AND A PARTRIDGE IN A I’m not suggesting to lead with PEAR TREE print, I’m just saying don’t forget SEVEN TILLS A RINGING it – many of our consumers still It is no exaggeration to say that for Yes. That too. respond well to it. many retailers, Christmas and New Year can be make or break time. A ELEVEN STORE STAFF good Christmas period can carry a SMILING business through the lean times, so All our digital marketing will be hearing those till bells ring is music for nothing if a consumer walks to our ears. We need to make the into the store (prompted by a most of the gifting opportunities perfectly targeted Facebook post and the annual rush on fitness and perhaps?) ready to spend, and they lifestyle good intentions. All those are faced with shop staff who show “New Year, New You” headlines no interest or are less engaging are just around the corner. A well- than the post we served them. timed window display or targeted There’s no need for ‘have a nice Facebook post can encourage new day’ fake cheeriness, but nobody customers through the door. wants to be served by a grumpy chops, especially in the run up to SIX GEESE A LAYING... Christmas. Leave “Bah Humbug” in GOLDEN EGGS the stock room please. All successful businesses have one. A golden egg, a USP, TEN 10KS THAT ARE 10K a product or a service The last couple of years have seen that stands them apart several races exposed as being from competition. shorter than the distance they The challenge is to were supposed to be. It shouldn’t make the most of that be too difficult should it? Just as no characteristic, but not to runner wants their performance be 100 per cent reliant scrubbed, no brand wants their on it. A running brand name associated with a race with with one great-selling those troubles. shoe is vulnerable to a poor

“ We need to make the most of the gifting opportunities and the annual rush on fitness and lifestyle good intentions ” www.sports-insight.co.uk

32 TECHNOLOGY

locations and their sales associates already registered with Myagi. The most successful brands on the platform deliver bitesize training content in the form of video, coaching associates in areas such as;

• Up-to-date product knowledge • Understanding brand heritage and story • Behavioural selling techniques • Cross and upselling opportunities

This information is quickly and easily shared across dealers, while progress and engagement can be tracked at the store and individual level. Engage and re-engage sales associates all year round, testing their activity to ensure knowledge is retained and reward them with perks as they go. Brands can divide their training into channels, ensuring sales associates only see relevant information based on the items they stock and the relevance it has to that retailer. What happens if one of your key accounts is not one of the 15,000 stores already enjoying Myagi? We have an in-product feature that allows you to invite any and every retailer you like into the platform in just a few clicks. If you’re interested in what Myagi can do for your brand, set up a personalized demo by going to Retail admins can build out the myagi.com/si-demo. organisational structure of your business within Myagi: The Digital Training • Build out Regions Journey MYAGI: • Add stores Since 2013, Myagi has worked with • Invite sales associates some of the biggest names in sports and outdoor retail. Their mission The most successful retailers is to champion the sales associate, THE SELL-THROUGH in Myagi are even segregating empowering them to perform at connected content to ensure their best in stores to drives sales for appropriate distribution of training brands and retailers. across all their locations; the right Myagi strongly believes in SOLUTION content, to the right people at the the value of human to human right time. interaction. With the charge of Myagi's Jean Parker tells us how they have Track accountability and online retail and the likes of Amazon performance—Retail admins can truly disrupting the marketplace, it redefined the playbook when it comes to training also access analytics and reporting is clear that when a consumer does across their business from entire decide to come into your store, they in-store sales associates regions down to the individual too want to feel a connection. Be that a single online app accessible 24 user. Myagi’s analytics suite allows to the product, the brand or the sales hours a day. Providing training you to keep track of all the training associate themselves. directly to any online device and occurring in branch from regional By joining the Myagi network you transforming these essential level all the way down to the will be part a retail community of sales staff from Order Takers to individual. over 15,000 locations. You will be Experience Makers. To set up your FREE retailer in the same company as the likes account in Myagi and gain access of Nike, Adidas, Srixon, Puma, Sun How it works to brand training right now, visit & Ski, The JD Outdoor Group and myagi.com/sports-insight and start Intersport to name a few. FOR RETAILERS your store’s training journey right For retailers and sales associates just now! If you are a brand or retailer and looking to consume brand content, would like to know more about Myagi is completely free of charge. FOR BRANDS Myagi, visit https://myagi.com/ Myagi believe sales associates are By taking out a subscription, brands contact/ and let them know you retail’s most underutilized assets, can gain access to over 15,000 retail came from Sports Insight. roduct training, so absolutely to provide often inconsistent and if we want physical retail to crucial in specialist retail messaging with infrequent complement online, customers does not come without its engagement, limited reach, trickle entering stores need to receive Pfriction points for both retailer and down delivery, poor retention of top class customer service from brand alike. knowledge and no measurable ROI. confident and knowledgeable sales For the retailer, it can mean Thankfully it doesn’t have to be associates. Associates can only taking sales associates off the shop that way. Myagi was established to deliver these experiences if they are floor or off-site to participate. It can solve all these pain points for both comfortable with the products they mean bringing staff in out of hours, retailer and brand, while improving are selling. when it is often not convenient for the service to the sales associate Retailers can set up an account them or the business and increased in order to drive sell-through and on Myagi at no cost via myagi.com/ overheads with staff paid to work increase sales volumes dramatically. signup/user and easily search for outside normal business hours or Founded in Australia in 2013, brands to connect to. You can even expensed to travel. Myagi is the only learning network request training from your suppliers For brands, it means huge that enables sales associates to train directly in the app and get immediate expenditure on travel and salaries on all the products they sell through access.

@SportsInsightUK 33

outdoor: www.sports-insight.co.uk Sports Insight @SportsInsightUK hub @SportsInsightHub The place to source all your products and services

New Venture 70 Warm and Waterproof Packing the power for those small devices such as cameras, tablets and phones. No matter The only waterproof fleece you’ll need. Improved for the 2017/18 winter season, the Xtreme what elements you’re battling you can rely on the IPX67 weatherproof rating and 17,700mAh Series range of highly waterproof and breathable (5,000mm/5,000gsm) fleeces punch well battery to keep everything running smoothly, also allowing you to charge two items at once. above their weight. Available in various colours and in men and women’s styles. Offered to Portable power that packs a punch. retail with attractive mark-ups. Become a stockist today. High performance waterproof fleece.

0116 234 4611 [email protected] www.burton-mccall.com 028 9079 0588 [email protected] www.targetdry.com

Environmentally friendly and comfortable Comfortable crossover walking boot The Ledlenser MH10 is your new go-to headlamp. Featuring a red rear light for increased The Altitude OX i Waterproof men's walking boot is part of the Hi-Tec Outdoor Crossover safety, a rotatable head and a removable and washable head belt, this environmentally friendly Collection, designed to take you from the town to the trails. The Dri-Tec waterproof and and highly comfortable headlamp is more than just part of your kit. It has the most modern breathable membrane will keep feet dry, while their exclusive i-shield water and dirt repellent battery technology for the shortest charging time with USB 3.0 in any situation and one switch technology is resistant to stains, keeping the the nubuck upper looking newer for longer. which allows you access to three lighting modes. Easy operation, more control, the MH10. OrthoLite Impressions slow recovery foam insoles provide extreme underfoot cushioning comfort. Further cushioning is added by the energy absorbing XLR8>> midsole which can 0844 5678 365 www.ledlenser-store.co.uk reduce muscle fatigue and boost performance.

01702 541741 www.hi-tec.co.uk

@SportsInsightUK 3634

LT COL ANDY BLACK AND CLAIRE HELLY HANSEN WEBB, MANAGING DIRECTOR OF ACQUIRES MUSTO GO OUTDOORS SIGN THE ARMED TO ACCELERATE FORCES COVENANT ITS GROWTH STRATEGY Helly Hansen has bought British specialist sailing brand and country apparel brand Musto. They have signed a definitive agreement to acquire Musto from Phoenix Equity Partners and other shareholders. Musto is the British brand of choice for professional yachtsmen and world-class dinghy sailors. Granted two British Royal Warrants and GO Outdoors an official supplier to both the British National Sailing Team pledges its support and the British Equestrian Federation through to the 2020 Tokyo Olympic Games, to UK Armed Forces Ellis Brigham Musto leverages its British GO Outdoors has shown its support to the UK Armed Forces by roots and sailing heritage to signing the Armed Forces Covenant at its Sheffield base. create high quality, cutting edge The company is supporting the Armed Forces by offering discounts to Opens New Store technical products that enjoy current and former service personnel. They have also launched a specific Reservists Policy for those employees who serve as volunteers. a hard-earned reputation for The signing was attended by Lieutenant Colonel Andy Black of the 4th innovation and performance. in Chelmsford Infantry Brigade Regional Employer Engagement Team and Richard The brand was established Lenton, Regional Employer Engagement Director for the Reserve Forces’ in 1964 by Keith Musto, the and Cadets’ Association for Yorkshire and The Humber (RFCA). world renowned Olympic A spokesperson for GO Outdoors aid: “At GO we have been supporting the Armed Forces Community for a number of years by offering additional sailing medallist who identified discounts in conjunction with the Defence Discount Service. Our unrivalled a gap in the market for high range of apparel, outdoor products and the activities we cater for make us an performance apparel. attractive destination for enthusiasts and occasional users alike; so we are Helly Hansen will invest in delighted so many are able to take advantage of the extra discounts. Musto's international growth “We also wanted to reflect our ongoing commitment in a policy specifically for those colleagues who are, or are considering becoming, part ambitions as well as deepen of the Reserved Forces, so we have recently launched a Reservists Policy for its technological and sourcing colleagues who work for us. capabilities. The acquisition “At GO, we recognise the vital role and contribution of the Reserve Forces reinforces Helly Hansen's and therefore the Armed Forces Covenant and our internal Reservists ambitions in the UK market, Policy truly reflect our pride and passion to be supporting this initiative.” The Covenant is a written and publicised voluntary pledge from its growth strategy, and its businesses and charitable organisations who wish to demonstrate their Ellis Brigham has opened a development. Chelmsford is a desire to replicate its own support for the Armed Forces community, and will see much closer store in Chelmsford, Essex, busy, affluent commuter town with performance with the Musto collaboration between Go Outdoors and the Army based in Catterick bringing the family-owned a nearby dry ski slope and many brand. Garrison, as well as the wider military forces in the area. chain’s total number of stores outdoor activity clubs and we look Peter Smith, CEO of Musto, Lt Col. Black said: “We are absolutely delighted GO Outdoors has to 22. forward to becoming part of the agreed to sign the Covenant and show its commitment to respecting and will continue to lead the The ground floor offers outdoor community. supporting the Armed Forces. clothing and accessories while the “Our new store covers 9,000 sq business, and report to Paul “It is to everyone’s mutual benefit to recognise the value that our service cavernous upstairs houses winter ft across two floors, providing a Stoneham, CEO of Helly personnel bring to the community. sports clothing and equipment plus spacious shopping experience. Our Hansen, who will also become “I’m really looking forward to looking at areas where we can work packs and footwear. new manager Adam Newman has executive chairman of Musto. together over the coming years.” Mark Brigham said: “As we many years of mountain sports retail Under the Covenant the British Army and GO Outdoors will work more Stoneham said: “Musto continue our steady expansion, experience and is looking forward closely together, exchanging skills, knowledge and opportunities. we are delighted to be opening a to building local relationships and accelerates Helly Hansen's Organisations which sign the covenant also demonstrate recognition store in Chelmsford’s prestigious encouraging more people to join us long-term aspiration to become of the value serving personnel, both regular and reservists, veterans and Bond Street waterside retail as we #LiveBreatheOutdoors.” a global leader in sailing, military families, contribute to business and the country. matching our leadership Incident” - a tale sure to contain both position in professional skiing. drama and comedy. Nick is a nomadic Our focus will be to expand Booking now open for the OIA writer and climber with opinion, Musto internationally as an imagination and an open mind. iconic British lifestyle brand The annual conference will Conference and AGM 2018 follow the same format as previous with deep technical sailing The Outdoor Industries the OIA’s annual gala dinner on years, with a choice of activities on credentials alongside Helly Association (OIA) online delegate Wednesday evening, during which Wednesday afternoon, followed Hansen. The two brands are booking is now open for the 2018 the winners of the UK Outdoor by the AGM and gala dinner, with highly complementary and Conference and AGM, which is Industry Awards will be announced. Thursday dedicated to presentations hold in common a deep regard to be sponsored by The Camping Keynote speakers confirmed so far and breakout sessions. The OIA is offering delegates the for the sailing community and and Caravanning Club for the include Patagonia general manager third year in a row. (EMEA), Ryan Gellert, and Liz opportunity to book places at the commitment to preserving Taking place at Shrigley Hall McMahon, managing director of the same rate as last year until December our oceans.” Hotel, in Cheshire, on March 14-15, Madison Muir Group and former 30, when the prices will be increased. the event will see over 200 delegates head of international marketing for Places are limited, so booking gather together for two days of the London 2012 Olympic bid. as soon as possible to avoid inspirational speakers, workshops, Professional climber Nick Bullock disappointment via www. outdoor activities, and a series of will also be at the event, speaking theoia.co.uk/conference-agm is networking opportunities, including to delegates about his “Grizzly Bear recommended.

@SportsInsightUK OUTDOOR INSIGHT 34

The Efrons: Tested Tough New dates for KORS after This Summer, Zac Efron and his brother Dylan landed jobs clash with OTS timing as gear testers for Columbia Sportswear after a rigorous The Kendal Outdoor Retail Show create ‘one national trade show’ and remains firmly open in the future interview with Columbia’s 93 has changed dates for 2018. lobbied hard with trade suppliers and should they change their mind.” year-old Chairman. The show had been scheduled for the organisers of KORS and ROKS to Founder and organiser of ROKS, The Efron brothers have now July 3-5 but has now moved to July try and convince them of the benefits Sam Fernando of Keela is convinced loaded up their camper van to set 10-11 due to a clash with the Outdoor of working together. that this is the route to go and having KNUT ARE HØGBERG (LEFT) AND MAGNE VIKØREN (RIGHT) out on their assignment to test Trade Show. A prime mover in trying to ‘unify consulted with her ROKS exhibitors gear while fishing, camping, hiking, A statement released by show the industry’, Chief Executive of has decided to support the concept and climbing in one of the most organiser Clive Allen, on behalf of the the OIA, Andrew Denton believes of a unified show in Manchester in OLDO ENTERS treasured national US parks. KORS committee, stated: “The KORS that one trade show would provide 2018. DEAL WITH THE The Efrons: Tested Tough in show organisers have announced a solution for many brands and Sam said: “I am delighted that NORWEGIAN Glacier National Park, has now that, in the light of a clash of dates retailers. together with OTS we can now been released on Columbia’s caused by the OTS show move, He said: “The dynamics of trade provide a single exhibition that BIATHLON YouTube channel: https://youtu. next year’s KORS show will move shows throughout the world are highlights all that's best in the ASSOCIATION NSS be/iGHDJ2_hsKE one week to 10-11 July. For many changing, and trying to bring together outdoor industry. Coming together at Odlo has become the official The clip features two brothers exhibitors and visitors, the OTS move brands to create one focal point in the the right time and in the right place supplier of the Norwegian reconnecting with the outdoors meant splitting people and resources selling-in/buying calendar seems to ensures full accessibility to all. We Biathlon Association NSS. and reminiscing on their between shows. make sense and answers many of the are determined to ensure that OTS To announce this new childhoods while they explore “The revised dates make concerns from the trade. Roks!” collaboration Knut Are stunning wilderness in Montana. commercial sense, enabling visitors “One UK trade show also CEO of JD Sports Outdoor Høgberg, COO of Odlo and to spend time uninterrupted at represents economies of scale for Division and OIA Board member Lee Norwegian, and Magne KORS. Discussions with exhibitors suppliers with less time spent out Bagnall said: “Retailers are presented Vikøren, director of marketing Save the date for and visitors had confirmed that of the office, less staff expenses with too many opportunities and and communications at the SIA's Spring this pragmatic move would be in and a requirement for the logistics invitations by suppliers to review the Norwegian Biathlon everyone’s best interests, easing of only one trade show stand! The products. The ability to come to one Association, met in Corrençon- Summit pressure on logistics.” date slot of July 3-5 would seem to venue and see many brands under en-Vercors (France), not far Snowsports Industries The OTS has joined with the be the preferred timing hence the the one roof all at the same time from Grenoble, where the America's new event, the SIA Reliable Outdoor Kit Show, in an commitment to the show dates in makes perfect sense. We believe Norwegian team is doing a Spring Summit at Thin Air, Park attempt to have one unified outdoor 2018. that a UK national show that unites training camp. City, Utah, is launching in April. trade show, and will be holding their “As a co-owner of OTS, the the industry is very important for The four-year partnership, This is where the entire winter show at EventCity, in Manchester, on OIA is also very keen to see the our trade. The move to Manchester starting from May 2018, industry will come together July 3-5. continuation of a successful trade a week earlier and with ROKS includes one of the world’s for entertainment, events and KORS, however, after extensive show and this new development joining as well makes it even more major sports event in 2022. education where it matters most - on talks, decided to stick with their 2018 including the merger with ROKS relevant for us and our buying team. Christophe Bézu, Odlo's the snow. show. will help to future proof the show Attempting to consolidate the trade CEO, said: “We are excited to be Mark your calendar for the SIA The OTS founding group of AMG, for years to come. At this time, after into one national show with a real working again with one of the Spring Festival at Thin Air on April Burton McCall and The Outdoor a very positive conversation, KORS focus is the solution and at JD / best teams in the world. Born 5-7. Industries Association (OIA) all believe a regional show remains Blacks we will be supporting this in Norway, Odlo showcases its With three days and two nights share a common goal of trying to their preferred option but our door initiative in 2018.” commitment to its history, and of parties, consumer demos, the Norwegian athletes know presentations, and networking. discounts on clothing and the quality and design of our Spring Fest brings all facets and Montane partners with the BMC equipment via www.montane. performance products.” stakeholders of the winter industry co.uk. The Norwegian federation is together to celebrate the end of Montane has partnered with not only gives Montane a strong Dave Turnbull, BMC CEO home to the top medal winning the season, build community, and the British Mountaineering platform through which to engage said: “We’re excited to welcome athlete in the history of the engage with consumers. Council (BMC) to be their with the British climbing and Montane on board as our Winter Olympics, Ole Einar Consumers can test next year’s Recommended Clothing and hillwalking communities, but recommended clothing and Bjørndalen, also known as the gear on Utah’s spring corn at Park Pack Partner. also allows us to play a role in the pack partner. Montane is an King of biathlon. City Mountain Resort and industry As part of this joint venture, active support of vital grass roots independent British brand with Moreover, the Norwegian insiders can join thought-provoking active BMC members and work undertaken by the BMC to an established reputation. Their Men's elite team ranked panel discussions with high-profile volunteers will be eligible for a ensure the continued rights of involvement not only enables the number one in the IBU World speakers from inside and outside discount on Montane clothing access and conservation of our BMC to address a funding gap, Cup for the 2013/14, 2014/15, the industry, and network with and equipment direct through much-loved outdoor spaces as but sees us gain an enthusiastic, and 2015/16 seasons. professionals across multiple Montane.co.uk and can access this well as encouraging young people relevant and innovative partner industries. Then, come evening, deal through the BMC membership to challenge themselves in the with a strong interest in climbing everyone will rally together for après team. outdoors.” and hill walking across the UK. parties and live music. Jake Doxat, managing director of All 85,000 BMC members will We look forward to working with More information for attendees Montane, said : “This partnership now have access to exclusive them.” and exhibitors will be coming soon.

and asset manager of Bluewater, said: “We are pleased to welcome Snow+Rock opens cool Snow+Rock to Bluewater’s expanding experience-led retail statement store at Bluewater offer. The statement store provides a unique service and one-stop shop for Snow+Rock has opened its latest our active and adventurous guests.” store at Bluewater. Paul McDermott, marketing One of their largest stores in the and omnichannel director of UK and designed by an in-house Snow+Rock and Runners Need team, Snow + Rock’s 13,000 sq ft added: “The opening of our store statement store is situated on the has been extremely successful as Upper Rose Gallery and stocks we revealed our new concept to handpicked snowsports clothing The store also provides boot Bluewater’s guests. and equipment alongside luggage, fitting and a full range of servicing "Working with Landsec has also footwear, camping equipment, options for skis and snowboards been a very smooth process for us. clothing, electronics and accessories from their expert staff. Also instore Our focus on providing an in-store for climbing, walking and all other is Runners Need, who offer the some experience that will attract and outdoor pursuits. Featured brands of the best running products, expert engage with a wide audience will include Arc’teryx, Fjallraven, advice and free gait analysis. ensure we can convert the many Patagonia, Kjus, Icebreaker, Garmin Russell Loveland, portfolio guests through our doors to loyal and Rab. director at Landsec, co-owner brand advocates.”

www.sports-insight.co.uk 36 ANALYSIS

DID YOU MAKE THE MOST OUT OF BLACK FRIDAY? HOW SHOULD YOU PREPARE FOR 2018? Paul Sherratt, of Solutions for Sport, takes a closer look at the impact that Black Friday continues to have on the Sporting Goods industry

or many UK consumers to deal with crowd control issues, challenge we have is that shoppers` smaller retail organisations should 4. BUYING STOCK IS A Black Friday is directly assaults, threatening customers no longer think in this way.” consider when preparing their BALANCING ACT associated with amazon and traffic issues. After such chaos The recession and discounting business for the Black Friday and Buying from suppliers may be Fand their increasingly aggressive in 2015 many retailers took a step trends within the sector have Cyber Monday spending weekend. costly, and on normal days when marketing of this busy shopping back from the activity and the pure fundamentally changed the the shop isn’t as busy, having two period, as well as becoming an play online dealers moved to take consumers shop. Research from 1. GIVING THE RIGHT of every item in stock may just be DISCOUNT increasing focal point for suppliers advantage. In 2016, total spend on Conlumino reveals that 75 per cent enough. However,more shoppers are and retailers to drive end of year online retail sites on Black Friday of consumers would rarely buy Shop owners must be smart with the expected on the high street during business. 2016 was £1.23bn, marking a +12.2 certain products at full price, and 62 discounts they offer and make sure this bumper sales weekend, so However, in reality, Black Friday per cent increase on the £1.1bn spent per cent say they wait to buy until a they are still able to make a profit having enough stock in store to cover originated as the day following on the same day in 2015. product is on offer or discounted. whilst remaining competitive. extra sales is crucial. Use data from previous years to Thanksgiving Day in the United The truth is, whether you like it In today’s digitally enabled world 2. BUY FIRST, RETURN LATER understand what is likely to sell, and States (the fourth Thursday of or not, Black Friday has become a consumers can shop for anything, Smaller retail owners must think buy enough stock to keep customers November). Since 1952, it has been fixture in the retail calendar and it anytime from anywhere. No longer beyond the weekend and factor happy. But, do bear in mind that regarded as the beginning of the appears to be here to stay. According are retailers, distributors, or brands in the chance of returns into their going overboard and not selling risks Christmas shopping season with the to the most recent predictions from in control - it is the consumer that finances, otherwise they could fall problems for your cash flow. phrase being traced back to 1960's Retail Week, Black Friday is set to is firmly in the driving seat. “Put short when predicting their profit Philadelphia where it was used to break the £2 billion barrier with 33.5 simply,” said Mike Watkins, head and loss. 5. PLAN, PREDICT describe the heavy and disruptive per cent of consumers planning to of retailer and business insight AND MANAGE pedestrian and vehicle traffic buy something - but where, when at Nielsen UK. “We should now 3. HAVING TO RELY No matter how big a business is, the that would occur on the day after and what is in the retailers’ hands as consider ripping up the old rule ON OTHERS key to success over the Black Friday Thanksgiving due to heavy shopping they take back the reins of this pre- books for promotional strategy.” As Unlike larger retailers, most small weekend is preparing for every activity. Christmas mega sale. such, retailers need to find a way to business owners do not benefit eventuality. By the early 2000's Black Friday play their cards better to make the from having their very own logistics It should not be weeks in the activity in the US had risen to new The consumer is now most of this new consumer mind-set. service that can adapt to the demand planning but months, and failing to levels with stores opening earlier in control Of course the major activity is over the busy period. have a complete overview of your and earlier (culminating eventually So what impact has this huge shift being driven by the major players, Instead, retail owners must rely finances could stop you in your in midnight opening) and with had on our own industry and on however Black Friday generates on external services that are already tracks. Having a holistic view of your greater and greater activity around shopping in general? additional footfall in most town busy with multiple other suppliers. finances that monitors all money the date. In the past, promotions were centres and online and there is no Small retailers must offer coming in and going out is crucial to By 2014, Black Friday hysteria had driven by the need to shift end of reason why the smaller independent customers a guaranteed delivery time surviving the weekend of extra sales finally hit the UK. More UK-based season stock, as a reaction to an sports retailer cannot take advantage that aligns with what their courier and extra returns. retailers adopted the Black Friday unforeseen sales slowdown, or of this new sales opportunity. service can offer. If you play your cards right and marketing scheme than ever before around key events such as Mother’s According to Dominic Allon, Introducing a slightly longer plan for every outcome, your small to the extent that during Black Day or Christmas. Mike Watkins, Europe vice president and managing delivery time over the busy period retailing business can reap all the Friday sales in 2014, police forces head of retailer and business insight director of Intuit QuickBooks there could help with the demand and keep success of this long weekend of were called to stores across Britain at Nielsen UK, emphasised that “the are five key things that owners of your customers satisfied. serious spending. “ We should now consider ripping up the old rule books for promotional strategy ” Mike Watkins, head of retailer and business insight at Nielsen UK

www.sports-insight.co.uk MISSION ENDURACOOL Game changing innovation becomes greater in the right hands.

Built for athletes, the Mission Enduracool Range works when a series of hollow core fibers are infused with water. These light weight chemical free pathways command the rate of evaporation to power you with instant, prolonged cooling effect.

Controlling your body’s temperature to unlock performance means you can go harder, longer. That can be the difference between good and great.

Solosports Brands [email protected] 015396 22322 38

Mini-bonds are retail bonds that , a bag that contains two key storage cannot be resold and are offered in compartments ‘work and play’ for kit small amounts direct to consumers. – plus space for accessories, laptop, This model of connecting fans to tablet, phone, passport and keys. their teams by giving them a real At the time of writing they have chance to invest in something successfully reached their £10K goal they are passionate about could be (eight days out they have doubled SAFETY IN replicated by other sports. their target and are at £20K) selling In crowdfunding it helps if you a variety of versions of the bag, with can tug on emotions and existing great offers of up to 35 per cent off by loyalties when asking for support. buying at the pre-launch ‘kickstarter’ price. Start-up support Acting in the same market, When it comes to launching a new IAMRUNBOX, a bag for running NUMBERS business, or product, a crowdfunding and cycling commuters, used this platform can be a focal point for approach to launch their company Crowdfunding is becoming a powerful way to your marketing efforts. Kickstarter in November 2016. All the money is one such platform. The first step was raised and the Kickstarter fund new ideas and generate a buzz for new is to set a funding goal and deadline. campaign was the focal point of all products, new businesses and sports teams. Fiona If people like the project, they can of the brand’s PR activity for the pledge money to make it happen. If last quarter of 2016, resulting in Bugler reports on what it is, how it’s grown and the project succeeds in reaching its national press coverage, sales and funding goal, all backers' credit cards distribution in leading retailers, how to make it work. are charged when the time expires. helping them to successfully launch, If the project falls short, no one is kick-starting sales and having a hook quity-based crowdfunding teams and individuals without the passionate about. The company charged. Funding on websites such for great PR. whereby the many invest money they need to pay for facilities, set up in 2015 by ex-Chelsea as Kickstarter is all-or-nothing. a little, each in return for equipment or travel expenses.’ striker Gianluca Vialli, and Fautso A recent successful product Live and breathe your Ea stake in a business or a special Successful campaigns include The Zanetton, a former investment launch using Kickstarter was run brand’s ethos offer; or fundraising when backers No More Page 3 team who raised banker, has raised around £1 million by accessories and bags specialist Start-ups in niche markets are support a campaign is growing £9,912.84 to sponsor Cheltenham for clubs, including English teams KitBrix, who launched into the even more reliant on the passion and replacing traditional models Ladies FC, meaning the team could such as Fulham and Coventry City. triathlon market in 2014. They of their supporters. Hoping to of investment such as angel say 'No More Page 3' every time They launched the first ever football used the platform to launch a launch a high spec product into investment. that they played as they had the ‘mini-bond’ reported the Financial second version of their bag aimed at the cycling market is Body Rocket Crowdfunding can be used in logo emblazoned on their kit. West Times earlier this year. urbanite athletes, the CityBrix v2 (1) (bodyrocket.cc/). “Crowdfunding the sporting world to launch a new Yorkshire football club, Ripon business, or for a product launch and FC raised £2,200 for the club’s it can also be used to raise funds for redevelopment. With equity crowdfunding we can get the capital teams in sport. Fundraising site Just On a larger scale companies such we“ need while giving our future customers a chance to Giving points out that ‘government as Tifosy, an equity crowdfunding funding for sports programmes have group, allow ordinary individuals participate, and share in our success seen massive cuts, leaving many to invest in sports clubs they’re Eric DeGolier , co-founder of Body Rocket ”

@SportsInsightUK ANALYSIS 39

about his experience on LinkedIn homespun and error-ridden can and hopes that will help attract lead people to think you’re well- traditional angel investors, and get meaning amateurs who they don’t them known. trust to spend the money properly." Making crowdfunding Investment with a work conscience It makes sense to be strategic and In the digital landscape and with ensure your crowdfunding fits with millennials as consumers of many your bigger marketing strategy. of the newest products coming According to Sally Outlaw, author to market, and the most likely to of Cash from the Crowd, although contribute to crowdfunding efforts, crowdfunding has the potential to be brands do well if they tap into a an amazing boon to entrepreneurs, passion and a purpose. In an article only 40 per cent of projects succeed for the Huffington Post, Jorge P in reaching their funding goal. Newbery, founder of American She reminds anyone hoping to Homeowner Preservation, points raise funds that crowdfunding to a study from 2015 study by cannot be a ‘post it and forget it’ Goldman Sachs, which says proposition. Just like any sales "millennials are more likely to campaign to be successful on a accept a lower return or a higher crowdfunding site, you will need an risk related to an investment excellent marketing and PR strategy if it’s in a company that has a which will include a large email list positive impact on society and and social media following and get the environment, while less likely has opened up new opportunities shares our vision. With equity but it's also successfully supported you known (very important in the to invest in a company that has a for product entrepreneurs," crowdfunding we can get the capital open source projects, where backers world of digital influence) (2). negative impact on society and the says company co-founder Eric we need while giving our future get nothing extra for their support, Remember your tone of voice, environment despite potentially DeGolier. “We're creating a new customers a chance to participate, besides the satisfaction of knowing your brand identity needs to shine large monetary returns.’ market segment, with a device that and share in our success,” explains it couldn't happen without them. We through. Sport England remind He also cites a survey from requires significant development DeGolier, who is well-placed in this think enough cyclists and triathletes anyone thinking of setting up a US Trust Bank of America costs. We are re-inventing athlete market as a former elite cyclist with are excited about shaving minutes crowdfunding campaign has to get Private Wealth Management aerodynamics. By shrinking the a Masters in Engineering Design. off their PBs that we can extend that the balance right when it comes to which showed that 85 per cent sensors used in wind tunnels, and With an innovative product, it model to a physical product like presenting themselves. ‘Too slick of millennials believe that social putting them into the bike’s stem makes sense to be innovative in ours. We’re starting here so people and too professional makes people and environmental impacts are and seatpost, it's now possible to their approach to raising the cash. can get more involved. We hope to think that you’ve got money to burn important factors when deciding measure and improve aerodynamics The company have started with learn from this early engagement so and don’t need theirs, while too amongst investment opportunities. in real-time. a small crowdfunding venture on we're better prepared for our equity “But what we’re doing doesn't Pateron (https://www.patreon.com/ crowdfunding early next year,” (1) www.kickstarter.com/projects/991481243/the-citybrix- a-revolutionary- fit traditional investment models. BodyRocketCC). “Using Patreon is he adds. commuter-bag-for- work Fortunately, we have a very definitely an experiment. Normally As part of their marketing (2) Check out Mark Schaefer’s book, Known for more about raising your passionate community that it's used for artists to share content, strategy, Eric says he’ll be blogging profile in the digital world – and why you need to do it.

www.sports-insight.co.uk WHeREver you race, VEINO-MUSCULAR COMPRESSION TECHNOLOGY WE SUPPORT YOU

STABILITY WINGS

PROTECTION ACHILLES TENDON

VENTILATION STRIPE DESIGN

MALLEOULUS THERMO AERATION PROTECT

ANATOMICALLY CORRECT

ACUPRESSURE

GRIP 3D.DOT

ARCH STIM

BIG TOE HOT SPOT HOT SPOT PREVENTER PROTECTION PREVENTER

NOW AVAILABLE FROM 2PURE/

CALL NOW TO LEARN MORE / 0131 449 4147

NEW FROM £14 SRP

CS_SportsInsight_July17.indd 1 22/06/2017 15:38 RETAIL 41

ARE YOU ATTENDING THE RIGHT TRADE FAIR? Mike Seaman, managing director of Raccoon Events, the company behind the National Running Show, has been running live events around the world for over 15 years across a variety of sectors, offers his advice on how to get the most out of trade shows

there. The organiser should have a a genuine passion is more likely to TIMINGS often lacked the practical skills so detailed plan for the following four create a great event. Is the show at the right time of rather than just telling them how areas: Here are a few things to check year? When do your customers to do it we showed them with live when evaluating an event: typically make purchasing • Content (how the on-site demonstrations in a purpose-built decisions? theatre. experience will be attractive LOCATION to visitors) Is the event in an appropriate DURATION ACUTE AND GENERAL • Marketing (how the event will be venue for the size of audience? The Each day at the show should be MEDICINE promoted to visitors) transport links, catering, parking, profitable in its own right –an The big innovation here was pricing • Revenue generation (how the size and quality of the venue will event that is open longer than two – we offered delegates CPD points organiser will make money and influence who attends and how days should really have more than by delivering a scale model that who from) long they stay for. 10,000 visitors to justify the extra offered content for a tenth of what • Operations / delivery (logistics exhibiting expense. they normally spent. Overnight ’ve organised and attended and budgeting) LAYOUT we became the biggest event for hundreds of exhibitions all Has the organiser put thought into INNOVATION secondary care doctors. over the world and I thought When evaluating an event, ask the layout of the exhibition hall or Innovation won’t make or break So as many of you know I II’d use this article to share my the organiser about their plans networking areas? Stands should an event, but it certainly is the attempted to run 100 miles in 24 experiences about how they work. for each of these areas so you be equally spaced apart and food difference between a good event hours in June and I failed (only My aim is to give you some insight can evaluate their likelihood of stations or feature areas spread and a great event! Here are a couple managing 80 miles). I raised a lot so that you can better evaluate success and spot opportunities evenly across the hall. of examples of where innovation of money for a very worthy cause the events that you attend or are to piggyback their promotional can really make an event stand out: and it felt like a cheat that I didn't considering attending. I believe campaigns. An event that MARKET RESEARCH actually complete the task. So on that in an increasingly digital is genuinely different, has a What market research has the THE PAYMENTS PUNCH UP November 25, to hopefully raise a world, a good event can provide clearly defined niche and an organiser done and are they happy AT PAYEXPO bit more money for the awesome much-needed face-to-face contact effective engagement strategy is to share it with you? The feedback from previous years Events for Namuwongo, I gave it with your customers. Events are always more likely to succeed. was that the content was a little dry another go. X FACTOR and boring so to liven things up we also great for networking, market Furthermore, any event that Are there any speakers or features Unfortunately I failed to updates and some team bonding doesn’t have a 12-month cycle put an Olympic boxing ring in the make the distance in 24 hours, that are genuinely exciting and will centre of the hall and held debates in the bar afterwards! Hopefully (the time between the official attract a crowd? Opening keynotes however, with great support I by giving you an organiser’s launch and event delivery) is at in it. The speakers were encouraged managed to complete the 100 mile from ministers, celebrities or to dress up, we had an umpire to perspective on things I can help an immediate disadvantage – if royalty can encourage the audience mark in 29 hours 23 minutes! you decide which events will yield the organiser is in a rush then the keep the conversation on track and You can find out how it went to arrive early, extending the ‘busy the audience voted to decide the the maximum returns for your event is more likely to fail. period’ of the show. at nationalrunningshow.com/ business. My personal view is that the winner. mikes-progress/running-100- Good events will originate audience always comes first – INVESTMENT THE TRICKS OF THE TRADE miles-round-2 from a sound business plan. The the organiser should know their Has the organiser committed funds THEATRE AT THE NATIONAL And if you like you can add a organiser spots a gap in the market market, be passionate and have a to key marketing and content HOME IMPROVEMENT SHOW donation to Events for Namuwongo and a way to exploit it and they then genuine understanding of what the activities? Make sure they put Our audience were interested in at www.justgiving.com/ build their value proposition from audience needs. An organiser with money down before you do. completing their own projects but fundraising/MichaelSeaman24

www.sports-insight.co.uk

TECHNOLOGY 43

LIGHTS,CAMERA, ACTION! GET YOUR MESSAGE OUT ONLINE Paul Clapham explains how video is a must when marketing your business

he most effective online We see the world in 3D, full Online video is available for marketing demands moving colour and with motion. Marketing customers to watch 24/7 and pictures, i.e. video. If your messages which lack any of those everywhere. A lot of those people Tsite doesn’t feature it and your are weaker than those that include who nearly knock you over as they competitors’ do, click, you’re toast. all three. That is especially true walk down the street are engrossed That’s entirely unfair, of course, where competitors have all three. by watching someone’s video on because it means the customer is An important strength of video their smartphone. Any marketing making an ill-informed judgement, is that it can be made very personal. technique that encourages people to tough. Customers do that all the As well as selling your business’s put their personal safety at risk has time. They make decisions based strengths you can sell your own. It’s serious power. on the wow factor. That is not an aged cliché that people buy from Despite this power, there are a unreasonable – they want a supplier people, but it is also as true as it ever number of entirely valid reasons who is as modern as tomorrow, was. So feature yourself and staff in why small businesses hold back clever and funky like them, so the video footage. from embracing video. First they quality of a marketing message’s In Britain this tends to be looked have no idea where to start. Second delivery is very important. at rather askance – it’s that showing they don’t know what sort of video At this point you might well be off, look at me, me, me thing which they should be aiming to create. A thinking ‘no way can I afford video’. many of us despise (which doesn’t majority have little or no idea of proves effective for you, then you what’s already available on your First of all you are probably wrong stop karaoke nights and selfies how to write a script. (I can promise are going to want to repeat the computer’. This has the obvious – the cost of video is falling all the being hugely popular). But when from personal experience that it’s a process. advantage that it is free. It also time. Secondly, if your website(s) you’re making a video to promote far bigger ask than writing a set of The better option could be to has the obvious disadvantage that and email are key new business your business it’s no time to come web pages or a brochure). develop skills in-house and buy any you could spend an ocean of time generators, can you afford not to over all shy. They don’t have the necessary necessary kit so you can update learning how to use it to best effect. invest in video? The simple truth is You can of course use that equipment ( posting a shaky poorly your video activity as often as you Windows Movie Maker and that people who look for suppliers personal factor here: say that you lit iphone video is a bad move: it like. If you’re really lucky you may Google Web Designer are no online don’t just like to see video don’t like showing off but you can’t looks so unprofessional.) Finally already have the necessary skills in- question the big beasts in the jungle. footage, increasingly they expect it. produce effective video footage people don’t know where they house. I have said before here ‘take Get trained at a local college. YouTube in particular (but without blowing your own trumpet should be placing the footage to advantage of the skills young staff If you’re ready to pay, the two not exclusively) is about video a bit, sorry about that. achieve the right audience. already have’. Those with a media platforms that were recommended communication: this is what I’m The effect of that is that So who’s going to do the work and studies qualification have probably to me were Powtoon and Animaker. doing today and tomorrow as well people feel that they know you – what will it cost? My immediate created some video footage and Neither are expensive (but nor are as what I did yesterday. Please personally! They know what you reaction is to get an expert on the may be really good at it. (Equally they free). Short-term trial looks note that YouTube gets one billion look like, how your voice sounds, case but it goes without saying that he or she may have an inflated idea an obvious idea, as does finding unique viewers each month (just some of your likes and dislikes. that is the expensive option. of their skills. Being mustard keen someone who has used any of the behind Facebook). That’s the People feel that they get to know Perhaps more important, if isn’t enough – they have to be good.) above and can help you avoid any number with nine zeros in it. you before they have ever met you. you’re serious about video and it The best advice I’ve had is ‘use pitfalls.

www.sports-insight.co.uk BASELAYERS FOR EVERY EFFORT

T: 01685 815098 | W: WWW.CRAFTSPORTSWEAR.CO.UK | E: [email protected] MY SPORTING LIFE 45 When injury cuts an international career short – where do you turn next?

e’re only human, and scouted by all four countries. every sportsman knows By all accounts, Sir Clive that his career won’t Woodward was disappointed to Wlast forever. Even so, to be forced into lose out, but put on a brave face by retirement at the top of his game, was saying: “We were looking forward to a brutal hammer-blow to the dreams working with Andy as a member of of Scottish rugby international the development squad but he has Andrew Mower. made his choice and we wish him all Newcastle Falcon’s openside the best for the future.” flanker was barely 27 when a “I did have options to play for ruptured anterior cruciate ligament four countries and the situation in his left knee put him out of came about very quickly,” Mower Scotland’s side for the 2003 World remembers. “I thought about it long Cup and into hospital for a major and hard and in the end I decided ligament reconstruction. that Scotland’s style of play would The operation was a success and suit me best.” so, apparently, was the long rehab The usually hard-bitten world of road back to full recovery for the rugby reacted with sadness when 2004-5 English rugby season, but the news of Mower’s enforced fate hadn’t done with Andy Mower. retirement was announced in the “Things were going so well that I was autumn of 2004. “You have to listen almost back to taking full contact,” he to your body and I’ve given it every remembers. opportunity but I don’t feel I can get “Then during training, my foot back to the level I was playing before caught on the grass and the knee gave the injury,” he said. way. A scan showed that the ligament “I would have loved to have had snapped again. I had another played until the next Word Cup and operation and started my rehab from have had the chance to play against scratch again but in October 2004 Australia - something I’ve never the doctors said that medical advice done. I’m so happy and proud to have was that I should call it a day. represented Scotland.” “It was an extremely tough Scotland coach Ian McGeechan decision because I loved the game,” hailed Mower as an inspiration says Mower, who played 13 times for and “an exceptionally dedicated Scotland. “But there comes a point player who was always willing to put where you have to weigh up the rest himself on the line for his country. of your life when you get medical His retirement is a big loss - his advice like that. commitment to the game and the “So what should I do next? Sport team was outstanding.” and finance were the only things I And Newcastle added its knew about,” remembers the man tribute: “For months we prayed for who before rugby had worked for an Andrew’s return but unfortunately Australian bank. As things turned it wasn’t to be. The game has lost a out, they happened to be the perfect great player and we wish him all the start for a career which has taken off Tony James talks to former Scotland international very best.” in spectacular style. Today, the Mowers live in leafy Today, Mower and his wife, Andrew Mower about the abrupt end to his career west London with their three Australian supermodel Jocette children - Rob Deutsch is Godfather Coote, are spearheading the UK and his new fitness venture to their baby son - and Jocette launch of fast-growing fitness still has one of the world’s most franchise F45 Training, which now exercise in front of huge plasma “I use the Farringdon gym 36 matches in his debut season, recognisable faces. She has appeared has over 820 gym studios in 22 screens featuring regularly-changing regularly and despite my knee scoring three tries and playing in numerous times in the fashion countries and a target of 1,200 by the high-intensity 45-minute work-outs. problems, the F45 routines are fine.” the back row at Twickenham when bibles Vogue, Harper’s and Marie end of the year. The 50 franchises “One day you train like an Mower, now 42, admits his Newcastle took the Tetley’s Bitter Claire and was the international face sold in the UK should soon be coming American quarter-back and the rugby career took some unexpected Cup from Harlequins. of Nivea for eight years. on-stream and at least six will belong next day you could be training like a twists. Born in Sydney, he went In his third season, Mower played “Andy and I are a really good team. to Mr and Mrs Mower. surfer,” was how Rob Deutsch put it. semi-professional with local team a key role in turning round the club’s He has a very good background They opened their first, in “We are the Apple store of the health Gordon Highlanders while working fortunes and saving Newcasstle’s in business and fitness and a Farringdon, London, last July and and fitness scene.” as an HSBC trader and turned down Premiership status after a worrying tremendous enthusiasm for the now have over 1,000 members. Three Deutsch persuaded top sportsmen offers from bigger clubs to move to run of defeats. product. He has really bought into more London gyms - in Battersea, to buy into the brand, including England. “I only had four seasons at the philosophy behind F45 and has Ravenscourt Park and Clapham Australian cricket legend Adam Signing with London Irish for two Newcastle before the accident, and great plans for our franchise.” Junction - should be open in six Gilchrist, and Mower who was back years, Mower moved to Newcastle wish it could have been more. We Mower acknowledges Rugby has months and Mower is now looking at in Australia as a financial trader. “I Falcons in 2000 to play alongside had a good young squad and I was changed since his day: “It’s faster sites in Newcastle and Edinburgh. could see the potential in F45 and Jonny Wilkinson. “Jonny was very sad to leave. But these things and the fitness levels are higher. It Like banking and rugby, Mower’s Jocette and I decided to go for it,” awesome. He was the best attacker happen.” suits the really athletic players. I still new career started in his native Mower says. of his day and really nice guy who When international rugby came follow the game, keep up with rugby Australia where an old mate, former “We never expected the brand to helped us a lot. He mentions me in knocking in 2001, Mower found mates and go to matches whenever equities trader Rob Deutsch, had grow so fast and the momentum to his book, which was nice.” himself in a unique dilemma. His I can. spotted a gap in the health and fitness be so great. Jocette is more hands-on The Australian made his debut maternal grandfather was born in “Who do I support? When - she does the marketing and pushes at home to Northampton on the market. Glasgow, which meant that Mower Scotland played Australia the last F45’s pioneering approach the brand - while I concentrate opening day of the season, and could qualify for Scotland, but World Cup, I’m not ashamed to was based on the formula that on finding new venues. I’m still in scored a try in Newcastle’s win over through ancestry, also had options variation+motivation+innovation= banking at the moment but soon I the European champions. to join the English, Welsh and say I was cheering my heart out for results. In stark white studios, clients hope to go into F45 full-time. Mower missed only seven of the Australian squads and had been Scotland!” We never expected the brand to grow so fast and the momentum to be so great. “ Jocette is more hands-on - she does the marketing and pushes the brand - while I concentrate on finding new venues ” www.sports-insight.co.uk 46 UNDER THE COUNTER A sideways look at the world of independent retailing It's difficult to bank on Albanian Harry Kane boots

thought it wise not to ask exactly sight unseen to kit out two teams he have to go through all that ridiculous own sports shop, lost his two biggest my mate is making inquiries about how my assistant Norman had managed in the local youth league. automated answering-service customers and was scratching around some Peruvian plimsolls." heard about the Albanian Harry He said the red boots wouldn't show rigmarole. desperately to fill the financial void. My friend Harbottle, who runs IKane soccer boots which were in a the blood. When I rang Jackie's line, an Hearing that Norman was no a sports shop of sorts in the next container-lorry parked behind the The only problem was that with automated voice asked me to longer supplying his local football parish, is always banging on about police station and were available at a our somewhat disappointing summer select from 14 options. Number club with training kit, and had also how easy it is to get a business grant knockdown price if we took the lot. sales figures and the repairs we had nine, "Speak to Your Personal lost, though no fault of his own, a so yesterday I went down to the Certainly the invoice Norman to do to the front door after that glass Relationships Manager” was contract with a big local leisure- local business advisory service, showed me was pretty impressive pane fell out on to a passing health followed by the slow movement of centre, Norman's bank-manager, optimistically taking a hold-all for and when I Googled for the suppliers and safety officer, readies were in Beethoven's pastoral symphony and benign and supportive during the the cash. they did actually exist, although the short supply, but surely this was just an invitation to take part in a prize good times, turned overnight into Despite filling all the forms and address was a sheltered housing the sort of situation where our bank draw for a visit to a nuclear power a financial Rottweiler. He called in asking if it would help if I included estate in Bloxwich. could offer a helping hand? station. Norman's business loans and wrote my cholesterol count and inside leg It seemed an opportunity too good After all, only the previous week Nearly 40 minutes later I heard or telephoned almost daily for his measurement, the meeting was not to miss, particularly as Norman had a I'd had a call from someone who the first human voice - a man who money. entirely a success, and I came back mate who had offered to take 25 pairs said she was Jackie, my new small said his name was Sean and he was The result was that Norman, wondering why I had been given such business enterprise adviser and just about to go to the dentist. He by then living mainly on chips and short shrift after going to the trouble personal relationship manager and said that Jackie had left after only a aspirins, suffered a stress-induced of wearing a suit and my late dad's I was welcome to drop in for a week to concentrate on preparing mild heart-attack and landed up in archery club tie. coffee (or a mineral water if her 10-year-old son for his Channel Liverpool Royal Infirmary. "I'll tell you why," said my wife. I preferred) and talk about 4 Child Genius quiz audition and Three weeks later, home, but "Your tie's inside-out and the moth's future business plans and how hadn't been replaced. still frail from his ordeal, Norman got at your trousers." she could help. In any event, the bank had no funds watched from his bed as the bank You'll be pleased to learn that this She'd even given me her available for transactions involving manager, looking furtively left and little tale has had a happy ending. The direct line so that I wouldn't discounted consumer goods from right, scuttled up the garden path, Albanian football boots are now in our non-EC countries, and did I know I pushed something through the front stockroom after Norman persuaded was nine pounds over my overdraft door and legged it down the road. his wife to lend us some of the 500 limit and that a letter from the And the special delivery? A house- quid she keeps in a plant-pot in the manager was in dictation? repossession order folded inside a garden shed. Norman, who, as usual, had been get-well-soon card. It has to be said she drives a hard loitering in the doorway to listen, said "We've made our own bargain - five per cent, a large box of he wasn't surprised by any of this, arrangements since then," Norman Quality Street and permission for which was why he and his wife now said."If you want those boots you'd Norman to leave early next Thursday had nothing to do with banks. better get a move on. The police are to go to the Indian for their silver It dated back to when he ran his putting cones around the lorry and wedding anniversary.

@SportsInsightUK Sports Insight Full Page Dec.pdf 1 06/12/2017 10:40

C

M

Y

CM

MY

CY

CMY

K