S Beverly Hills Epitomizes Upscale Travel
California’s Beverly Hills Epitomizes Upscale Travel by Lee Foster Travel in the United States has become decidedly upscale, for some. Observers of travel have watched as this measurable trend developed. For a small, but identifiable segment of travelers, price is no object. What is of concern is the highest quality in accommodations, dining, and experience. This is the traveler whom every destination now seeks to woo. For the majority of travelers, reports on this privileged minority amount to armchair or fantasy travel, an act of vicarious gratification. Nowhere in the U.S. is the phenomenon of upscale travel better expressed than in Beverly Hills , CA . This writer on one occasion immersed himself in this elite travel environment. It is fitting that here the movie industry, the makers of illusion, also finds its home. Beverly Hills passed its 90th birthday in 2004 and headed confidently towards 100. The old gal isn’t allowing herself to show her age, of course, because plenty of cosmetic surgery is ongoing in the hotels, shops, and restaurants. “We see ourselves as an oasis where the traveler can find the highest quality goods, the best hotels and restaurants, and the ultimate in service,” said the Beverly Hills ‘ mayor. LODGINGS: STARTING AT RAFFLES L’ERMITAGE Raffles L’Ermitage Hotel in Beverly Hills may well be the choicest lodging in America . Such objective observers as AAA and Mobil have awarded it their coveted five star/diamond ratings, which are tough to get and rarely coincide in one property. L’Ermitage enjoys plenty of competition in Beverly Hills from the Beverly Hills Hotel, Regent Beverly Wilshire, and Beverly Hilton.
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