Modeling Contagion Through Social Networks to Explain and Predict Gunshot Violence in Chicago, 2006 to 2014
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It's Contagious: Rethinking a Metaphor Dialogically
Article Culture & Psychology 2015, Vol. 21(3) 359–379 It’s contagious: ! The Author(s) 2015 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav Rethinking a metaphor DOI: 10.1177/1354067X15601190 dialogically cap.sagepub.com Zachary J Warren Georgetown University, Washington, DC, USA Se´amus A Power University of Chicago, Chicago, IL, USA Abstract ‘‘Contagion’’ appears frequently in peer-reviewed articles and in popular media to explain the spread of ideas, feelings, and behaviors. In the context of social science, however, we argue that this metaphor leads to magical thinking and should be described as a simile, rather than a metaphor. We review literature on ‘‘social contagion’’ using the dialogical paradigm and conclude that peer-reviewed claims tend to correspond with imagined realities from epidemiology rather than social science, including assumptions of passive and linear microbial spread, as well as pathology. We explore case studies on the spread of laughter, riot behavior, and ‘‘mass psychogenic illness,’’ and find that social contagion involves social meanings negotiated at the level of persons and groups that are uncharacteristic to the spread of diseases. Dialogism is presented as a correction to the epidemiological paradigm. Keywords Dialogical theory, contagion theory, psychogenic illness, spread, metaphor, riot behavior, laughter, Bakhtin, Afghanistan, dialogism Introduction In February 2012, the Le Roy School District in Le Roy, New York, reported a ‘‘twitching disease’’ that affected over a dozen teen girls and at least one adult. The New York Department of Health launched an investigation in search of envir- onmental causes, and environmental activist Erin Brochovich sent a team Corresponding author: Se´amus A Power, Department of Comparative Human Development, Social Sciences Research Building, Office 103, 1126 East 59th St, University of Chicago, Chicago, IL 60637, USA. -
Associative Diffusion and the Emergence of Cultural Variation
Beyond “Social Contagion”: Associative Diffusion and the Emergence of Cultural Variation∗ Amir Goldberg Stanford University Sarah K. Stein Stanford University July 16, 2018 Abstract Network models of diffusion predominantly think about cultural variation as a prod- uct of social contagion. But culture does not spread like a virus. In this paper, we pro- pose an alternative explanation which we refer to as associative diffusion. Drawing on two insights from research in cognition—that meaning inheres in cognitive associations between concepts, and that such perceived associations constrain people’s actions— we propose a model wherein, rather than beliefs or behaviors per-se, the things being transmitted between individuals are perceptions about what beliefs or behaviors are compatible with one another. Conventional contagion models require an assumption of network segregation to explain cultural variation. In contrast, we demonstrate that the endogenous emergence of cultural differentiation can be entirely attributable to social cognition and does not necessitate a clustered social network or a preexisting division into groups. Moreover, we show that prevailing assumptions about the effects of network topology do not hold when diffusion is associative. ∗Direct all correspondence to Amir Goldberg: [email protected]; 650-725-7926. We thank Rembrand M. Koning, Daniel A. McFarland, Paul DiMaggio, Sarah Soule, John-Paul Ferguson, Jesper Sørensen, Glenn Carroll, Sameer B. Srivastava, Jerker Denrell, Robert Gibbons and participants of the MIT conference on Categories and Shared Mental Models for helpful comments and suggestions. The usual disclaimer applies. Introduction Contemporary societies exhibit remarkable and persistent cultural differences on issues as varied as musical taste and gun control. -
Creating Contagious: How Social Networks and Item Characteristics Combine to Drive Persistent Social Epidemics
University of Pennsylvania ScholarlyCommons Marketing Papers Wharton Faculty Research 2010 Creating Contagious: How Social Networks and Item Characteristics Combine to Drive Persistent Social Epidemics Andrew T. Stephen Jonah A. Berger University of Pennsylvania Follow this and additional works at: https://repository.upenn.edu/marketing_papers Part of the Communication Technology and New Media Commons, Marketing Commons, Mass Communication Commons, Social Influence and oliticalP Communication Commons, and the Social Media Commons Recommended Citation Stephen, A. T., & Berger, J. A. (2010). Creating Contagious: How Social Networks and Item Characteristics Combine to Drive Persistent Social Epidemics. Retrieved from https://repository.upenn.edu/ marketing_papers/308 This is an unpublished manuscript. This paper is posted at ScholarlyCommons. https://repository.upenn.edu/marketing_papers/308 For more information, please contact [email protected]. Creating Contagious: How Social Networks and Item Characteristics Combine to Drive Persistent Social Epidemics Abstract Why do certain cultural items capture persistent collective interest while others languish? This research integrates psychological and sociological perspectives to provide deeper insight into social epidemics. First, we develop a psychologically plausible individuallevel model of social transmission behavior. We then situate this model in a social network and perform a series of simulations where we vary different item- and networkrelated characteristics in an experimental setting. The results (1) demonstrate how item and network characteristics combine to drive persistent collective enthusiasm and (2) shed light on the underlying mechanisms through which such social epidemics occur. Interest in most items or products naturally decays over time, so item characteristics (e.g., talkability) and the network positions of early consumers are critical for bolstering consumer enthusiasm. -
Virality : Contagion Theory in the Age of Networks / Tony D
VIRALITY This page intentionally left blank VIRALITY TONY D. SAMPSON UNIVERSITY OF MINNESOTA PRESS Minneapolis London Portions of chapters 1 and 3 were previously published as “Error-Contagion: Network Hypnosis and Collective Culpability,” in Error: Glitch, Noise, and Jam in New Media Cultures, ed. Mark Nunes (New York: Continuum, 2011). Portions of chapters 4 and 5 were previously published as “Contagion Theory beyond the Microbe,” in C Theory: Journal of Theory, Technology, and Culture (January 2011), http://www.ctheory.net/articles.aspx?id=675. Copyright 2012 by the Regents of the University of Minnesota All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Published by the University of Minnesota Press 111 Third Avenue South, Suite 290 Minneapolis, MN 55401-2520 http://www.upress.umn.edu Library of Congress Cataloging-in-Publication Data Sampson, Tony D. Virality : contagion theory in the age of networks / Tony D. Sampson. Includes bibliographical references and index. ISBN 978-0-8166-7004-8 (hc : alk. paper) ISBN 978-0-8166-7005-5 (pb : alk. paper) 1. Imitation. 2. Social interaction. 3. Crowds. 4. Tarde, Gabriel, 1843–1904. I. Title. BF357.S26 2012 302'.41—dc23 2012008201 Printed in the United States of America on acid-free paper The University of Minnesota is an equal-opportunity educator and employer. 20 19 18 17 16 15 14 13 12 10 9 8 7 6 5 4 3 2 1 Dedicated to John Stanley Sampson (1960–1984) This page intentionally left blank Contents Introduction 1 1. -
Social Contagion Theory and Information Literacy Dissemination: a Theoretical Model
Social Contagion Theory and Information Literacy Dissemination: A Theoretical Model Daisy Benson and Keith Gresham Academic librarians are constantly working to find dergraduate students prefer to learn not from librarians the most effective ways to reach out to students and or other authority figures on campus, but from one an- teach them how to locate, evaluate, and assimilate in- other, their peers. If academic librarians could employ formation in support of their curricular research needs. a model of transmitting information literacy concepts First- and second-year students, in particular, tend to and skills to lower-division undergraduates using pre- be major targets of these efforts on college and univer- existing peer-networks, perhaps both students and li- sity campuses around the country. As a consequence, brarians alike would benefit. Students would learn the numerous content delivery models have been employed basic information literacy skills they need to succeed in by academic libraries in order to increase the likelihood their early college careers, and librarians would be able that these beginning students develop the basic infor- to devote more time to working with those students who mation literacy competencies required for academic and have more complex, discipline specific research needs. personal success. Some of these delivery models focus How might such a model work? Building upon the on direct librarian-to-student contact, others rely on ideas popularized by Malcolm Gladwell in his bestsell- technology-based delivery -
The Histories and Origins of Memetics
Betwixt the Popular and Academic: The Histories and Origins of Memetics Brent K. Jesiek Thesis submitted to the Faculty of Virginia Polytechnic Institute and State University in partial fulfillment of the requirements for the degree of Masters of Science in Science and Technology Studies Gary L. Downey (Chair) Megan Boler Barbara Reeves May 20, 2003 Blacksburg, Virginia Keywords: discipline formation, history, meme, memetics, origin stories, popularization Copyright 2003, Brent K. Jesiek Betwixt the Popular and Academic: The Histories and Origins of Memetics Brent K. Jesiek Abstract In this thesis I develop a contemporary history of memetics, or the field dedicated to the study of memes. Those working in the realm of meme theory have been generally concerned with developing either evolutionary or epidemiological approaches to the study of human culture, with memes viewed as discrete units of cultural transmission. At the center of my account is the argument that memetics has been characterized by an atypical pattern of growth, with the meme concept only moving toward greater academic legitimacy after significant development and diffusion in the popular realm. As revealed by my analysis, the history of memetics upends conventional understandings of discipline formation and the popularization of scientific ideas, making it a novel and informative case study in the realm of science and technology studies. Furthermore, this project underscores how the development of fields and disciplines is thoroughly intertwined with a larger social, cultural, and historical milieu. Acknowledgments I would like to take this opportunity to thank my family, friends, and colleagues for their invaluable encouragement and assistance as I worked on this project. -
The Opacity Problem in Social Contagion
The Opacity Problem in Social Contagion George Berrya∗, Christopher J. Camerona, Patrick Parkb, and Michael Macya;c aDepartment of Sociology, Cornell University, 323 Uris Hall, Ithaca NY 14853, USA bSONIC Research Group, Northwestern University, Frances Searle Building, Evanston, IL 60208, USA cDepartment of Information Science, Cornell University Gates Hall, Ithaca NY 14853, USA ∗To whom correspondence should be addressed; E-mail: [email protected]. November 19, 2018 Abstract Many social phenomena can be modeled as cascades in networks, where nodes adopt a behavior in response to peers adopting. When studying cascades, researchers typically assume that the number of active peers when a node adopts is equivalent to the node's threshold for adoption. This assumption is rarely justified due to the \opacity problem": networked cascades reveal intervals which contain thresholds, rather than point estimates. Existing approaches take the maximum of each node's threshold interval, which biases models of social influence. Opacity is inevitable in many small graphs when using the threshold model, resulting from the networked process itself rather than data collection techniques. Using simulation, we extend this finding to the probabilistic SI (independent cascade) model. We confirm these theoretical results by studying 50 large hashtag cascades among 3.2 million Twitter users, finding that 20% of adoptions suffer from opacity. Different assumptions in response to opacity qualitatively change conclusions about peer influence. While opacity is a far- reaching problem, it can be addressed. Using information from nodes who have tightly bounded intervals allows building models to reduce error in estimating node thresholds. Keywords: social contagion, social influence, peer effects, measurement 1 1 Introduction Like epidemic diseases [29, 47, 11], social contagions are ubiquitous, highly conse- quential, and widely studied [22, 41, 42, 13, 33, 44, 45, 15, 46]. -
Homophily and Social Contagion
Running Head: SOCIAL NETWORKS AT WORK 1 Clustering by Well-Being in Workplace Social Networks: Homophily and Social Contagion Joseph Chancellor Kristin Layous Seth Margolis Sonja Lyubomirsky University of California, Riverside in press, Emotion s Author Note Kristin Layous is now at the Department of Psychology, California State University, East Bay. Correspondence should be addressed to Seth Margolis ([email protected]). Running Head: SOCIAL NETWORKS AT WORK 2 Abstract Social interaction among employees is crucial at both an organizational and individual level. Demonstrating the value of recent methodological advances, two studies conducted in two workplaces and two countries sought to answer the following questions: 1) Do coworkers interact more with coworkers who have similar well-being?; and, if yes, 2) what are the processes by which such affiliation occurs? Affiliation was assessed via two methodologies: a commonly used self-report measure (i.e., mutual nominations by coworkers) complemented by a behavioral measure (i.e., sociometric badges that track physical proximity and social interaction). We found that individuals who share similar levels of well-being (e.g., positive affect, life satisfaction, need satisfaction, and job satisfaction) were more likely to socialize with one another. Furthermore, time-lagged analyses suggested that clustering in need satisfaction arises from mutual attraction (homophily), whereas clustering in job satisfaction and organizational prosocial behavior results from emotional contagion. Keywords: subjective well-being, homophily, emotional contagion, sociometric badges Running Head: SOCIAL NETWORKS AT WORK 3 Clustering by Well-Being in Workplace Social Networks: Homophily and Social Contagion Social interaction is not just a human desire; it is a necessity (Baumeister & Leary, 1995). -
Behavioral Contagion of (Un)Ethical Behavior and the Role of Social Identity
Munich Personal RePEc Archive On Peer Effects: Behavioral Contagion of (Un)Ethical Behavior and the Role of Social Identity Dimant, Eugen University of Pennsylvania, Behavioral Ethics Lab, Harvard University, Edmond J. Safra Center for Ethics 28 December 2015 Online at https://mpra.ub.uni-muenchen.de/68732/ MPRA Paper No. 68732, posted 10 Jan 2016 05:53 UTC ON PEER EFFECTS: BEHAVIORAL CONTAGION OF (UN)ETHICAL BEHAVIOR AND THE ROLE OF SOCIAL IDENTITY Eugen Dimant‡ University of Pennsylvania, Behavioral Ethics Lab Harvard University, Edmond J. Safra Center for Ethics Version: December 2015 ABSTRACT: Social interactions and the resulting peer effects loom large in both economic and social contexts. This is particularly true for the spillover of (un)ethical behavior in explaining how behavior and norms spread across individual people, neighborhoods, or even cultures. Although we understand and ob- serve the outcomes of such contagion effects, little is known about the drivers and the underlying mechanisms, especially with respect to the role of social identity with one’s peers and the (un)ethical- ity of behavior one is exposed to. We use a variant of a give-or-take dictator game to shed light on these aspects in a con-trolled laboratory setting. Our experiment contributes to the existing literature in two ways: first, using a novel approach of inducing social identification with one’s peers in the lab, our design allows us to analyze the spillover-effects of (un)ethical behavior under varied levels of social identification. Second, we study whether contagion of ethical behavior differs from contagion of un- ethical behavior. -
Complex Contagions: a Decade in Review
Complex Contagions: A Decade in Review Douglas Guilbeault, Joshua Becker and Damon Centola* Annenberg School for Communication Send correspondence to: [email protected] Citation: Guilbeault, Douglas, Becker, Joshua, & Centola, Damon. 2018. Complex Contagions: A Decade in Review. In S. Lehmann & Y. Ahn (Eds.), Spreading Dynamics in Social Systems. Springer Nature. (Forthcoming). 2 Abstract Since the publication of “Complex Contagions and the Weakness of Long Ties” in 2007, complex contagions have been studied across an enormous variety of social domains. In reviewing this decade of re- search, we discuss recent advancements in applied studies of complex contagions, particularly in the domains of health, innovation diffu- sion, social media, and politics. We also discuss how these empirical studies have spurred complementary advancements in the theoretical modeling of contagions, which concern the effects of network topol- ogy on diffusion, as well as the effects of individual-level attributes and thresholds. In synthesizing these developments, we suggest three main directions for future research. The first concerns the study of how multiple contagions interact within the same network and across networks, in what may be called an ecology of contagions. The second concerns the study of how the structure of thresholds and their behav- ioral consequences can vary by individual and social context. The third area concerns the roles of diversity and homophily in the dynam- ics of complex contagion, including both diversity of demographic profiles among local peers, and the broader notion of structural diver- sity within a network. Throughout this discussion, we make an effort to highlight the theoretical and empirical opportunities that lie ahead. -
On Churn and Social Contagion
On Churn and Social Contagion Zoheb Borbora Arpita Chandra Dept. of Computer Science Center for Exact Humanities University of Minnesota International Institute of Information Technology Minneapolis, USA Hyderabad, India [email protected] [email protected] Ponnurangam Kumaraguru * Jaideep Srivastava Dept. of Computer Science Dept. of Computer Science Indraprastha Institute of Information Technology University of Minnesota Delhi, India Minneapolis, USA [email protected] [email protected] Abstract—Massively Multiplayer Online Role-Playing Games this question has not been studied in the churn literature and (MMORPGs) are persistent virtual environments where millions we believe this would be our novel contribution to the area. of players interact in an online manner. We study the problem of An important aspect of any churn prediction model is how player churn and social contagion using MMORPG game logs by analyzing the impact of a node’s churn behavior on its immediate early the model can identify that an actor is at risk of churn. neighborhood or group. The two key research questions in this Typical churn prediction models would predict whether an paper are - When an active node, ego, becomes dormant, what is actor is likely to churn in the next time window; which the impact on the activity behavior of ego’s immediate neighbor, could be a week or month. However, at this point it may alter, 1) based on ego’s characteristics and ego’s relationship with already be too late for Customer Relationship Managers to alter and 2) based on the activity behavior of alter’s remaining neighbors. -
Hate Contagion: Measuring the Spread and Trajectory of Hate on Social Media
PREPRINT Hate Contagion: Measuring the spread and trajectory of hate on social media John D. Gallacher* Jonathan Bright Oxford Internet Institute Oxford Internet Institute University of Oxford University of Oxford Abstract Online hate speech is a growing concern, with minorities and vulnerable groups increasingly targeted with extreme denigration and hostility. The drivers of hate speech expression on social media are unclear, however. This study explores how hate speech develops on a fringe social media platform popular with the far-right, Gab. We investigate whether users seek out this platform in order to express hate, or whether instead they develop these opinions over time through a mechanism of socialisation, as they interact with other users on the platform. We find a positive association between the time users spend on the platform and their hate speech expression. We show that while some users do arrive on these platforms with pre-existing hate stances, others develop these expressions as they get exposed to the hateful opinions of others. Our analysis reveals how hate speech develops online, the important role of the group environment in accelerating its development, and gives valuable insight to inform the development of counter measures. Keywords: Hate Speech | Social Media | Social Networks | Extremism | Radicalisation | Intergroup Conflict 16 February 2021 * Corresponding Author: John Gallacher – [email protected] - 1 - Introduction Far-right extremist violence has been increasing across the western world in recent years, with a 320% increase since 2015 (Global Terrorism Index, 2019). This phenomenon has occurred in parallel with an increase in online hate speech (Williams, 2019).