History of Advertisement and Public Relations Course
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Public Relations Major at Belhaven
Public Relations Major at Belhaven The Options Students interested in the PR Major have three options: Public Relations – Basic Track Core (39 hours) Students would need to complete all core courses, in addition to electives, general education courses and Worldview requirements. (124 hours required to graduate). COM 201 - Introduction to Mass Communications COM 210 - Newswriting and Reporting COM 250 - Public Speaking and Presentations COM 300 – Ethics in Mass Communication COM 309 - Introduction to Public Relations COM 310 - Persuasion COM 320 - Public Relations Writing and Production COM 340 – Understanding Audiences COM 350 – Organizational Communications COM 370 – Social Media Theory & Communications Strategies COM 418 - Public Relations Campaigns COM 440 – Mass Communication Law COM 450 - Public Relations Internship Communication Electives (6 hours) In addition to core courses above, students should select two of the following: COM 420 – Feature Writing BUS 320 Introduction to Marketing GDS 110 – Computer Graphics GDS 200 – Elements of Graphic Design – Requires completion of GDS110 1 | P a g e Public Relations - Sports Communications Emphasis Core (45 hours) Students would need to complete all core courses, in addition to electives, general education courses and Worldview requirements. (124 hours required to graduate). COM 201 - Introduction to Mass Communications COM 210 - Newswriting and Reporting COM 250 - Public Speaking COM 300 – Ethics in Mass Communication COM 309 - Introduction to Public Relations COM -
Consumer Response to Negative Publicity: the Moderating Role of Commitment
ROHINI AHLUWALIA, ROBERT E. BURNKRANT, and H. RAO UNNAVA* Even though negative information about brands and companies is widely prevalent in the marketplace, except for case studies, there has been no systematic investigation of how consumers process negative in^' formation about the brands they like and use. In the three studies in this research, the authors attempt to bridge this gap. The findings of the first and second studies provide a theoretical framework for understanding' how consumers process negative information in the marketplace. Commitment of the consumer toward the brand is identified as a moder- ator of negative information effects. In the third study, the authors use this theoretical framework to derive and test response strategies that compa- nies can use to counter negative publicity for consumers who are high and low in commitment toward the brand. s Consumer Response to Negative Publicity: The Moderating Role of Commitment Incidents of negative publicity are widely prevalent in the publicity literature has examined this problem at jsome marketplace, ranging from safety concerns with Valujet air- length but has not converged on a unifying theoretical lines to tainted beef from Hudson foods. Such information framework. One underlying assumption in this literature is can be devastating, resulting in major losses of revenue and that negative information is almost always devastating. For market share. A study by DDB Needham Worldwide example, the Merriam formula used to determine the impact (Advertising Age 1995) finds that negative publicity and of media exposure gives negative news quadruple weight how the company handles it are among the most important compared with positive news (Kroloff 1988). -
Responding to Racism
RESPONDING TO RACISM: HOW SPECIFIC COMMUNICATION STRATEGIES MAY DECREASE LIKELIHOOD OF BOYCOTTS, PROTESTS AND UPRISINGS _______________________________________ A thesis presented to the Faculty of the Graduate School at the University of Missouri-Columbia _______________________________________________________ In Partial Fulfillment of the Requirements for the Degree Master of Arts _____________________________________________________ by Diamond Dixon Dr. Glen Cameron, Thesis Supervisor December 2015 The undersigned, appointed by the dean of the Graduate School, have examined the thesis entitled RESPONDING TO RACISM: HOW SPECIFIC COMMUNICATION STRATEGIES MAY DECREASE LIKELIHOOD OF BOYCOTTS, PROTESTS AND UPRISINGS presented by Diamond Dixon, a candidate for the degree of master of arts, and hereby certify that, in their opinion, it is worthy of acceptance. Professor Glen Cameron Professor Ton Stam Professor Amanda Hinnant Professor Fritz Cropp ACKNOWLEDGMENTS I would like to thank my committee members, Glen Cameron, Amanda Hinnant, Fritz Cropp and Ton Stam for their amazing leadership and guidance throughout this process. I would also like to thank the study participants for their time and incredible dialogue on this topic. ii TABLE OF CONTENTS ACKNOWLEDGEMENTS ................................................................................................ ii ABSTRACT ....................................................................................................................... iv Chapter 1. INTRODUCTION ....................................................................................................1 -
The Perimetric Boycott: a Tool for Tobacco Control Advocacy N Offen, E a Smith, R E Malone
272 Tob Control: first published as 10.1136/tc.2005.011247 on 26 July 2005. Downloaded from RESEARCH PAPER The perimetric boycott: a tool for tobacco control advocacy N Offen, E A Smith, R E Malone ............................................................................................................................... Tobacco Control 2005;14:272–277. doi: 10.1136/tc.2005.011247 Objectives: To propose criteria to help advocates: (1) determine when tobacco related boycotts may be useful; (2) select appropriate targets; and (3) predict and measure boycott success. See end of article for Methods: Analysis of tobacco focused boycotts retrieved from internal tobacco industry documents authors’ affiliations websites and other scholarship on boycotts. ....................... Results: Tobacco related boycotts may be characterised by boycott target and reason undertaken. Most Correspondence to: boycotts targeted the industry itself and were called for political or economic reasons unrelated to tobacco Naphtali Offen, disease, often resulting in settlements that gave the industry marketing and public relations advantages. Department of Social and Even a lengthy health focused boycott of tobacco industry food subsidiaries accomplished little, making Behavioral Sciences Box demands the industry was unlikely to meet. In contrast, a perimetric boycott (targeting institutions at the 0612, University of California, San Francisco, perimeter of the core target) of an organisation that was taking tobacco money mobilised its constituency CA 94143, USA; and convinced the organisation to end the practice. [email protected] Conclusions: Direct boycotts of the industry have rarely advanced tobacco control. Perimetric boycotts of Received 25 January 2005 industry allies offer advocates a promising tool for further marginalising the industry. Successful boycotts Accepted 13 April 2005 include a focus on the public health consequences of tobacco use; an accessible point of pressure; a mutual ...................... -
Public Relations Handbook
® Public Relations Statement Why public relations is important to the NA member he Narcotics Anonymous message is “that an addict, any addict, can stop using drugs, lose the desire to use and find a new way to live.” TOur relations with the public enable us to share this message broadly so that those who might benefit from our program of recovery can find us. We perform public relations service to increase the awareness and credibility of the NA program. We share our message openly with the public at large, with prospective members, and with professionals. Maintaining an open, attractive attitude in these efforts helps us to create and improve relationships with those outside the fellowship. Establishing and maintaining a commitment to these relationships, can help us to further our primary purpose. The spiritual principles of our steps, traditions, and concepts guide us in pursuing our public relations aims and our efforts to enhance NA’s public image and reputation. These principles apply to our community and service efforts as well as to the personal behavior and attitude of individual NA members. Informing professionals and the public The following statement can be used to inform the public about NA: arcotics Anonymous is a global, community-based organization with a multi-lingual and multicultural membership. NA was founded in 1953, N and our membership growth was minimal during our initial twenty years as an organization. Since the publication of our Basic Text in 1983, the number of members and meetings has increased dramatically. Today1, NA members hold nearly 67,000 meetings weekly in 139 countries. -
The People's Pr: Public Relations, Occupy Wall
THE PEOPLE’S PR: PUBLIC RELATIONS, OCCUPY WALL STREET, AND THE STATUS QUO By CAMILLE REYES A Dissertation submitted to the Graduate School-New Brunswick Rutgers, The State University of New Jersey in partial fulfillment of the requirements for the degree of Doctor of Philosophy Graduate Program in Communication, Information and Library Studies Written under the direction of Dr. Todd Wolfson and approved by ____________________________ ____________________________ ____________________________ ____________________________ New Brunswick, New Jersey MAY 2016 ABSTRACT OF THE DISSERTATION The People’s PR: Public Relations, Occupy Wall Street, and the Status Quo by CAMILLE REYES Dissertation Director: Dr. Todd Wolfson This dissertation presents a case study of the New York City based Press Relations Working Group (Press WG) of Occupy Wall Street (OWS), the 2011 social movement that advocated for economic justice in the wake of the 2008 financial crisis. The inquiry explores the group’s practices of public relations in order to understand how they and other stakeholders co-constructed meanings concerning social justice at the time. The semi-structured interviews with former group members, public relations practitioners in their own right, as well as select work product (e.g. press releases) and internal documents are analyzed through the circuit of culture (Du Gay, et al., 2013). A theory stemming from Cultural Studies, the circuit of culture framework affords sharper understandings of power relations and processes of making meaning—of which public relations is a part. The case study data reveal at least six findings related to four themes concerning governance, professional and amateur practices, social media usage, and diversity of representation. -
Advertising-And-Publicity-Release.Pdf
Cargill, Incorporated (707560) Cargill Animal Nutrition Business Unit NAME, LIKENESS AND/OR TESTIMONIAL RELEASE FOR ADVERTISEMENT AND/OR PUBLIC RELATIONS PURPOSES I, , residing at hereby grant to Cargill, Incorporated and/or its subsidiaries, agents, representatives, dealers, successors, assigns and licensees (collectively, “Cargill”) the permission to use my name, likeness, photograph or testimonial, or that of my minor child, as more specifically described in Exhibit A attached hereto, for any legitimate business purpose in Cargill’s sole discretion, including without limitation such purposes as marketing, advertising or general publicity, whether in tangible form or as a component of Cargill’s website. The grant includes the assignment of any rights, including copyrights, I may have in the same and includes the right to make alterations without restriction as long as such alteration does not materially change the photograph, likeness, and/or testimonial I have provided. I warrant and represent that the provisions of this Release are not in conflict with and do not violate any commitment, agreement, obligation or understanding that I now have or will in the future have with any other person or entity. I hereby release and discharge Cargill for any claims, losses, damages or liabilities incurred by me to the extent arising from Cargill’s use of the photograph, likeness, and/or testimonial within the scope of my consent set forth herein. This Release shall be governed by and construed in accordance with Minnesota law, without respect to its conflict of laws principles, and any disputes hereunder shall be brought in the state or federal courts in Hennepin County, Minnesota. -
The Frame of Social Media in Academic and Industry
East Tennessee State University Digital Commons @ East Tennessee State University Electronic Theses and Dissertations Student Works 12-2012 The rF ame of Social Media in Academic and Industry Weiwen Zhou East Tennessee State University Follow this and additional works at: https://dc.etsu.edu/etd Part of the Communication Technology and New Media Commons Recommended Citation Zhou, Weiwen, "The rF ame of Social Media in Academic and Industry" (2012). Electronic Theses and Dissertations. Paper 1498. https://dc.etsu.edu/etd/1498 This Thesis - Open Access is brought to you for free and open access by the Student Works at Digital Commons @ East Tennessee State University. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of Digital Commons @ East Tennessee State University. For more information, please contact [email protected]. The Frame of Social Media in Academic and Industry A thesis presented to the Faculty of the Department of Communication East Tennessee State University In partial fulfillment of the requirements for the degree Master of Arts in Professional Communication by Weiwen Zhou December 2012 Stephen W. Marshall, Ph.D., Chair John M. King, Ph.D. Beichen Liang, Ph.D. Keywords: Social Media, Leximancer, Content Analysis, Framing Theory ABSTRACT The Frame of Social Media in Academic and Industry by Weiwen Zhou With the development of technology, the communication between people has changed rapidly. Social media is a type of digital network designed to share content with other internet users based on their preferences and associations. The purpose of this research was to understand how industry press and the professional market place frame social media today. -
Advertising "In These Imes:"T How Historical Context Influenced Advertisements for Willa Cather's Fiction Erika K
University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Dissertations, Theses, and Student Research: English, Department of Department of English Spring 5-2014 Advertising "In These imes:"T How Historical Context Influenced Advertisements for Willa Cather's Fiction Erika K. Hamilton University of Nebraska-Lincoln Follow this and additional works at: http://digitalcommons.unl.edu/englishdiss Part of the American Literature Commons Hamilton, Erika K., "Advertising "In These Times:" How Historical Context Influenced Advertisements for Willa Cather's Fiction" (2014). Dissertations, Theses, and Student Research: Department of English. 87. http://digitalcommons.unl.edu/englishdiss/87 This Article is brought to you for free and open access by the English, Department of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Dissertations, Theses, and Student Research: Department of English by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. ADVERTISING “IN THESE TIMES:” HOW HISTORICAL CONTEXT INFLUENCED ADVERTISEMENTS FOR WILLA CATHER’S FICTION by Erika K. Hamilton A DISSERTATION Presented to the Faculty of The Graduate College at the University of Nebraska In Partial Fulfillment of Requirements For the Degree of Doctor of Philosophy Major: English Under the Supervision of Professor Guy Reynolds Lincoln, Nebraska May, 2014 ADVERTISING “IN THESE TIMES:” HOW HISTORICAL CONTEXT INFLUENCED ADVERTISEMENTS FOR WILLA CATHER’S FICTION Erika K. Hamilton, Ph.D. University of Nebraska, 2014 Adviser: Guy Reynolds Willa Cather’s novels were published during a time of upheaval. In the three decades between Alexander’s Bridge and Sapphira and the Slave Girl, America’s optimism, social mores, culture, literature and advertising trends were shaken and changed by World War One, the “Roaring Twenties,” and the Great Depression. -
Cameron Publicity & Marketing
Cameron Publicity & Marketing Cameron Publicity & Marketing was founded by Ben Cameron, who has over 20 years of experience in book promotion, publishing and sales with both traditional publishers and self-published authors. In 2006 he created Cameron Publicity & Marketing to offer the same marketing services that large publishers benefit from to independent authors. We present your book to television, radio, newspapers, magazines and online media professionals in the UK, Republic of Ireland and worldwide. We read every book and specifically tailor our campaigns for optimal results. Publicity Campaigns Three Month Complete Publicity Service A comprehensive book promotion service. Ideal for non-fiction books with strong media interest and topical subject areas. • Advance publicity consultation and campaign plan • Worldwide English-language media outreach • Both a professionally prepared press release (about the book) and an interview release (about what the author has to say) • Personal media outreach by an experienced Publicity Manager for 3 months, who will have read your book and you will get to know well during the campaign • Pitching multiple storylines to many subject interest areas • Additional pitching of by-line articles written by the author (if desired) • Weekly publicity updates detailing our activities and responses from our contacts. Reports can also be sent to your publisher or sales team so that they are able to act upon publicity results • Interview scheduling and advice • Social media support from our Twitter and Facebook accounts • Three month NetGalley listing Cost: £5,700 plus VAT Six Week Publicity Service The ideal book publicity option for most books, including fiction, non-fiction and children's books. -
Fighting Junk Food Marketing to Kids: a Toolkit for Advocates
Fighting Junk Food Marketing to Kids: a toolkit for advocates Fighting Junk Food Marketing to Kids: a toolkit for advocates Berkeley Media Studies Group Contents 1 Introduction Why we developed this toolkit, how you can use it 2 Food and Beverage Marketing: Targeting our kids Unhealthy foods are hurting our kids Kids’ purchasing power Food ads target kids Most food ads are for unhealthy foods Ethnic target marketing: it’s worse for communities of color 3 Marketing: More than just advertising Product Place Promotion Price 4 Solutions: What can local communities do? Product Place Promotion Price 5 Discussion Guide, Activities, and Worksheets Video Discussion Guide Including questions on the problem and possible solutions, for advocates, parents and youth Activities Brainstorming Mapping Framing Strategizing Worksheets Talking about food and beverage marketing that targets kids Developing strategy worksheet Sample letter to a merchant Sample letter to an after-school program 6 Talking Points and Q&A 7 Resources 4 Fighting Junk Food Marketing to Kids | bmsg.org 1 I n t r o d u c t i o n 1 Introduction Why we developed this toolkit, how you can use it n o i t c u d o r t n I 1 1 Introduction Imagine, if you will, a big pile of money. Let’s call it a million dollars. It’s all yours to spend, any way you want. What would you buy? Didn’t take long to spend that money, did it? Well, lucky for you, an hour later you get another million to spend. Now what would you do with that money? How about if you got another million dollars an hour later — and kept it up around the clock, all year long? Well, now imagine that deluge of money aimed right at our kids — spent convincing them to eat and drink MORE MORE MORE of the foods and beverages that are least healthy for them. -
Public Relations Unit 1: Evolution: Defining and Understanding Public Relations Grade Level: 11-12 Timeframe: 5-10 Days
Public Relations Unit 1: Evolution: Defining and Understanding Public Relations Grade Level: 11-12 Timeframe: 5-10 days Unit Overview: The need for clear, concise, and appropriate communications by institutions in the public, private, and the not-for- profit sector is never ending. In the fast-paced digital age that we live in, good public relations is the key for gaining and maintaining public confidence. In this course, through five units of study, students will come to know the practice of public relations through the use of timely case studies, interviews, news photos, and other techniques. Students will come to understand that proper public relations practice must be underpinned by a strong sense of ethics. Students will also hone their writing skills to master the fundamentals of public relations writing as well as the proper requisites for writing for the Internet and social media. The material covered in Unit 1 will familiarize students to the concept of public relations and encourage them to make active and relevant connections in their own lives. Enduring Understanding/ Essential Questions • The practice of public relations is a valuable and powerful societal force in the 21st century. • The principle of “doing the right thing” is what should distinguish the utilization of public relations. • As important as social media has become to public relations work, the field still depends on technical skill, experience, and judgment, all grounded in solid relationships with colleagues, constituents, and media. • Public relations practice confronts an ever-changing landscape of problems and opportunities. • The public relations field is a personal relationship-oriented practice, demanding experienced judgment and finely-honed interpersonal skills.