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Cameron Publicity & Marketing Cameron Publicity & Marketing Cameron Publicity & Marketing was founded by Ben Cameron, who has over 20 years of experience in book promotion, publishing and sales with both traditional publishers and self-published authors. In 2006 he created Cameron Publicity & Marketing to offer the same marketing services that large publishers benefit from to independent authors. We present your book to television, radio, newspapers, magazines and online media professionals in the UK, Republic of Ireland and worldwide. We read every book and specifically tailor our campaigns for optimal results. Publicity Campaigns Three Month Complete Publicity Service A comprehensive book promotion service. Ideal for non-fiction books with strong media interest and topical subject areas. • Advance publicity consultation and campaign plan • Worldwide English-language media outreach • Both a professionally prepared press release (about the book) and an interview release (about what the author has to say) • Personal media outreach by an experienced Publicity Manager for 3 months, who will have read your book and you will get to know well during the campaign • Pitching multiple storylines to many subject interest areas • Additional pitching of by-line articles written by the author (if desired) • Weekly publicity updates detailing our activities and responses from our contacts. Reports can also be sent to your publisher or sales team so that they are able to act upon publicity results • Interview scheduling and advice • Social media support from our Twitter and Facebook accounts • Three month NetGalley listing Cost: £5,700 plus VAT Six Week Publicity Service The ideal book publicity option for most books, including fiction, non-fiction and children's books. • Advance publicity consultation • UK and Republic of Ireland publicity outreach plus selected English-language international media outlets • A professionally prepared press release • Personal media outreach by an experienced Publicity Manager for 6 weeks, who will have read your book and you will get to know well during the campaign • Additional pitching of by-line articles written by the author (if desired) • Weekly publicity updates detailing our activities and responses from our contacts. Reports can also be sent to your publisher or sales team so that they are able to act upon publicity results • Interview scheduling and advice • Social media support from our Twitter and Facebook accounts • Six week NetGalley listing Cost: £2,900 plus VAT Four Week Novel Publicity Service A targeted publicity service for books with a focused subject area or genre. • Advance publicity consultation • UK and Republic of Ireland publicity outreach • A professionally prepared press release • Personal media outreach by an experienced Publicity Manager for 4 weeks, who will have read your book and you will get to know well during the campaign • Targeted pitching to media outlets interested in your subject or genre • Weekly publicity updates detailing our activities and responses from our contacts. Reports can also be sent to your publisher or sales team so that they are able to act upon publicity results • Interview scheduling and advice • Social media support from our Twitter and Facebook accounts • Four week NetGalley listing Cost: £1,900 plus VAT Social Media Services Social media is an important way for authors to broadcast media attention, to give insight into the author’s working life and maintain interest in their books over the long-term. Social media is convenient (posts can be written at any time of the day) and immediate (authors can respond to breaking news relating to their book or area of expertise). Four Week Social Media Start-up Designed to help get you up-and-running quickly on the most popular social media sites. Ideal for authors new to social media. • Initial consultation to discuss publicity angles and social media ideas for you and your book. • Create or update your Facebook and Twitter accounts: o Facebook Page - A professionally branded Facebook account, targeting each individual author's readership. Includes links with Twitter account, retailers and author's own website. o Twitter Account - A professionally branded Twitter account, creating an interaction with potential followers and readers. Link with Facebook account, retailers and author's own website. o Advice and training on Facebook and Twitter accounts for one month. We will create posts from the start of the campaign and talk though best practice with authors. Over the course of the month authors will be encouraged to begin creating their own posts alongside ours, gradually taking over the accounts. • Social media increases interaction with customers, brand awareness and potential sales. By the end of the service the author will have a strong online platform and an understanding of how to continue to make the most of their online presence. Cost: £399 plus VAT. Four Week Social Media Start-up PLUS In addition to the standard social media service above: • Optimisation of your book on Goodreads.com, including ensuring that your metadata, subject categories, descriptions, author information and tags are in place to help you to attract as many readers as possible. We can also advise you on other ways to make the most of Goodreads.com including competitions and blogs. • Create or update your account on either Pinterest or Instagram. Ideal for books that contain photographs or imagery or where the author would like to provide images as background information additional to the content of the book. • Create an additional Facebook ‘landing page’ that turns your Facebook account into a website and contains links to retailers where books can be purchased. Cost: £449 plus VAT. Two Week Social Media Optimisation For authors who already have working social media accounts, this is a 2 week service during which we will optimise your Facebook, Twitter, Goodreads and other social media accounts. We will also give you a 1 hour personal telephone or Skype consultation to provide you with ideas for your posts, advice and tips for your social media strategy. Cost: £249 plus VAT. DIY Publicity and Marketing Services In addition to our full publicity campaigns, we have a number of services designed to provide professional publicity support to authors and publishers with their own publicity and marketing efforts. Two Week Publicity Service A great way to use our professional skills and contacts to get you started with your own publicity campaign. We create a professionally designed press release and personally pitch your book to at least two subject areas, including as much follow-up as we are able to do within the time period. At the end of the service we will provide you with a list of media contacts who have shown interest in your project for you to follow-up yourself. We request 15 copies of your book, which we will send with press releases to relevant media who require printed books and upon request to those who are interested in covering or reviewing the book. Cost: £975 plus VAT NetGalley NetGalley ( www.netgalley.com ) is an online distribution network for ebooks. Essentially it is a way for publishers and publicists to get ebooks into the hands of media professionals, reviewers, bloggers and librarians in whatever format that they need for their ebook reading device. It is a fantastic way for authors to start generating reviews and build their profile. We upload your book, book cover, blurb, author information, website links and metadata to the site. Reviewers can learn about your book and, if interested, request to download your book. That request comes to us for approval and if we approve them they are able to download and read your book for free. Their download is DRM protected, cannot be copied or forwarded and has an expiry date. There are over 100,000 reviewers registered with NetGalley and about 75% of responses come from the US (the remainder are worldwide) so we recommend that books are available as ebooks in the US for the best results. Please also keep in mind that reviews are always honest and can be glowing, critical or anywhere in between. We have two levels of service for NetGalley: Standard NetGalley Listing Your book will be uploaded and listed on NetGalley for 4 weeks. We will administer download requests for you and pass any reviews on to you. Cost: £99 plus VAT NetGalley PLUS Your book will be uploaded and listed on NetGalley for 6 weeks. We will administer download requests for you and pass any reviews on to you. Toward the end of the NetGalley listing term we will personally contact all of the readers who have downloaded your book to encourage them to review the book. We will also urge reviewers to post their reviews on their blog, Amazon and/or Goodreads as well as NetGalley. Cost: £199 plus VAT Press Release Service A bespoke professional press release created after consultation with the author. Designed to target the book to its best media audience and to provide information to media contacts in a way that they will respond to. Cost: £149 plus VAT. Media Pitch Service You provide us with a press release (or we can create a professional press release for you as above) and we send out your press release to a list of media targeted by subject with a professionally created covering email highlighting relevant media interest points. The number of media contacts reached varies according to the subject but is generally 300 - 800 named people working in television, radio, newspapers, magazines and online media. Cost: £199 plus VAT. Author Website A website is an essential tool for any author to enable readers and the media to find out more about the author and their work. We provide a bespoke, professionally designed 5 page website created in consultation with you to highlight your book(s) and to introduce you as an author.
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