TAPMI Library TWP 116_1510 Faking News: How a news satire portal helps uphold journalism ethics by Kunal Kamal Kumar Assistant Professor T A Pai Management Institute (TAPMI) Manipal Manipal 576 104, Karnataka INDIA Phone: +91-9902494054 Email:
[email protected] ;
[email protected] and Sushanta Kumar Mishra Indian Institute of Management (IIM) Indore Indore 453 331, Madhya Pradesh INDIA Phone: +91-9752038027 Email:
[email protected];
[email protected] TAPMI Working Paper No. TWP 116/2015-16/ 10 T. A. PAI Management Institute Manipal – 576104, Karnataka Kunal, KK And Mishra, SK: Faking News-How A News Satire Portal Helps Uphold Journalism Ethics TWP116_1510 Faking News: How a news satire portal helps uphold journalism ethics by Kunal Kamal Kumar Assistant Professor T A Pai Management Institute (TAPMI) Manipal Manipal 576 104, Karnataka INDIA Phone: +91-9902494054 Email:
[email protected] ;
[email protected] and Sushanta Kumar Mishra Indian Institute of Management (IIM) Indore Indore 453 331, Madhya Pradesh INDIA Phone: +91-9752038027 Email:
[email protected];
[email protected] Abstract: Based on multiple in-depth interviews with the founder of the top most news satire portal in India, ‘Faking News’ the present paper emphasizes the virtues and practices that help uphold professionalism in the field of journalism specifically in its satirical genre. In addition, drawing from Borden’s virtue ethics framework to journalistic practices, the paper highlights the critical role that Faking News plays in upholding ethics in journalism. Keywords: Virtue Ethics, Media Ethics, News Satire, Fake News, India, Faking New TAPMI WORKING PAPERS KUNAL 1 Kunal, KK And Mishra, SK: Faking News-How A News Satire Portal Helps Uphold Journalism Ethics TWP116_1510 Faking News: How a news satire portal helps uphold journalism ethics Rahul Roushan started as a journalist; he got disillusioned with journalism and went into the field of management studies.