March 28-30, 2017 • Pizzaexpo.Com LAS VEGAS CONVENTION CENTER

2017 EXHIBITOR BROCHURE March 28-30, 2017 • PizzaExpo.com LAS VEGAS CONVENTION CENTER

FLOOR SPACE is selling fast! 800-489-8324 (EXT. 2)

March 28-30, 2017 To find out about exhibit Bobbie MacIntosh Stacie Dennison www.PizzaExpo.com opportunities, contact an Account Executive Account Executive Las Vegas Convention Center event representative: (Companies: A–M) (Companies: N–Z) [email protected] [email protected] 502-736-9515 502-736-9508 IN 2016, NEARLY 7,000 QUALIFIED Independent, Chain and Franchise Pizzeria Buyers ATTENDED THE LARGEST PIZZA SHOW IN THE WORLD!

2017 EXHIBITOR BROCHURE If you’re looking to build your 2016 increased by 4% over last year. market share and brand in the pizza • 80% of attendees consider Pizza Expo a segment, there is one place you must “Must Attend” event. March 28-30, 2017 • PizzaExpo.com do business—International Pizza Expo® • 57% of our attendees indicated Pizza 2017. With 10 consecutive sold-out show Expo is the only show they will attend foors, Pizza Expo remains unchallenged this year. LAS VEGAS CONVENTION CENTER as the industry’s premier event. • 82% of our attendees are chief It is now in its 33rd year as the executives, owners, corporate offcers nation’s largest gathering of pizzeria or managers. professionals and has been the fastest- • 53% of our exhibitors wrote orders at growing show in the foodservice segment the show. in recent years, ranking as one of the Top • Draped back wall and side rails 200 trade shows in the U.S. We're now Reasonable Booth Rental Rates • Exhibitor identifcation sign number 177 on the 2015 Trade Show • 24-hour security News Network list of U.S. trade shows. Bring Added Value • Exhibitor badges and show Maximize your opportunity to reach Base rate is $30.50 per square foot, registrations will be allotted based upon thousands of qualifed buyers. And with corner and island rates slightly the total square footage of exhibit space because our exhibitor retention rate is higher. Standard booths are 10 feet • “New Product” recognition nearly 80 percent, it pays to reserve your by 10 feet (unless otherwise noted) and • “New Exhibitor” recognition slice of the exhibit foor TODAY! include: • Exhibitor lounge with complimentary • Your company and products cross- food and beverages during show days referenced in the International Pizza Pizza Expo Serves Up Top Buyers Expo Directory • Your company listed among exhibitors Additional Services Available and Decision-Makers • Utilities including electricity, gas, Pizzeria operators with buying power in the Pizza Expo free mobile “app” for compressed air, refrigeration and come to Pizza Expo ready and eager to do all smartphones and tablets, as well as freezer storage, water and drainage, business. on the PizzaExpo.com website and telecommunications • Highly qualifed, paid attendance • Lead retrieval systems to capture and assured by a multi-faceted pre-show Delivers Hours of Quality track sales leads marketing campaign targeting YOUR Face Time customers When asked to compare the infuence • Exhibitor traffc-building contest—the The Bottom Line of seeing a product at Pizza Expo versus New Exhibitor Treasure Hunt—with Pizzeria operators attend International other available options, 77% indicated $3,000 in total prize money Pizza Expo motivated to learn about the the show was more infuential. • Anchor booth foor design with planned industry and to look for your products and non-competing adjacency to increase services. Exhibiting at International Pizza Show and Sell traffc fow to all booth locations Expo will give YOU the competitive edge. Average planned spending per attendee during the next 12 months on new equipment and/or supplies is $101,595.

More Reasons to Exhibit • Pizza Expo is the industry’s premier event and No. 1 way to reach new buyers. • Qualifed attendance at Pizza Expo

March 28-30, 2017 NEW OPERATOR Monday www.PizzaExpo.com Las Vegas Sponsorships are available for pre-show programming tailored to new operators and Convention Center early-arriving attendees. 2016 Attendee Demographics

Attendee Titles Units Owned/Operated Attendance increased more Other - 17% 50+ - 5% than 4% in the last year Purchasing Owner - 43% 21-50 - 2% 1 - 56% - 4% 10-20 - 5% Corp. Ofcer 6-9 - 6% - 6%

CEO/Pres. - 6% 2-5 - 26% Manager - 24%

Units Attendees Plan to Open in Next Business Type Pizza Expo attendance has risen more 12 Months Other - 4% than 50 percent since 2005! Dealer/Distributor - 4% 2016 Validated Attendance: 6,981 Mfg/Supplier - 4% Independent Op. - 68% 7000 None - 38% 1 - 40% Food Broker - 2% 6000 Chain 52% 5000 Operation 4000 - 7% 3000

2000

20+ - 3% 1000 Franchise Operation 11-19 - 1% - 11% 2-5 - 15% 6-10 - 3% 2005 2016

Annual Sales Volume per Unit Amount of Planned Spending Top 5 States in Attendance On New Equipment and – Attendees represented all 50 States, Puerto Rico, Supplies for Next 12 Months Canada and 54 other countries. <$200,000 - 21% $200,001- $200,001- $150,001- 300,000 - 10% $250,000 - 3% Ohio: 244 $200,000 - 5% $250,000+ - 14% Texas: 335 Other: 4,311 $1 million-plus - 26% $100,000- Illinois: 353 $150,001 - 7% Nevada: 365

$50,001- $100,000 - 22% $750,001- 1,000,000 California: 1,373 - 17% $500,001-750,000 – $300,001-500,000 - <$50,000 - 49% 14% 12%

To find out about exhibit Bobbie MacIntosh Stacie Dennison opportunities, contact an Account Executive Account Executive March 28-30, 2017 event representative: (Companies: A–M) (Companies: N–Z) www.PizzaExpo.com [email protected] [email protected] Las Vegas 502-736-9515 502-736-9508 Convention Center BUYERS COME TO Pizza Expo to Connect With the PIZZA COMMUNITY

SEE NEW PRODUCTS • BUILD RELATIONSHIPS • SEE NEW TECHNOLOGY ... All In One Place!

This is a sampling of the 6,981 buyers who attended International Pizza Expo 2016®

Abby’s Legendary Pizza Domino’s Pizza Mellow Mushroom Sbarro LLC Abo’s Pizza Donatos Pizza Monical Pizza Corporation Shakey’s Pizza AJ Bariles Chicago Pizza Double Dave’s Pizza Works Mountain Mike’s Pizza Tony Maronni’s Pizza Ameci Pizza and Pasta Inc Extreme Pizza Mr Jims Pizza Tony’s Pizza Napoletana Andolini’s Pizzeria Farrelli’s Wood Fire Pizza Mr. Gatti’s Toppers Pizza Arizona Pizza Management Fox’s Pizza Den Papa John’s international TV Pizza Inc DBA Black Jack Pizza Armando’s Pizza Gatti’s Pizza Papa Murphy’s Varasano’s Pizzeria Aurelio’s IS Pizza Franchise LTD Giavannis Pizza Perky’s Pizza Villa Enterprises Management B.C. Pizza Godfather’s Pizza, Inc. Peter Piper Pizza Whole Foods Market BJ’s Restaurants, Inc. Great Alaska Pizza LLC Pizza Guys Franchises Inc. Zpizza Blackjack Pizza Grinners Food Systems Limited Pizza Hut Bravo Pizza Corp Hungry Howie’s Pizza Pizza Inn Brothers Pizza Izzy’s Pizza My Heart California Pizza Kitchen Jet’s Pizza Pizza Patron Carlson Restaurants Johnnys Pizza Franchise Systems Pizza Ranch Casey’s General Stores, Inc Lamonica’s Pizza Pizza Villa Chicago Connection Restaurants Lamppost Pizza Red Baron Pizza Chicago Franchise Systems Lighthouse Pizza Restaurant Supply Chain Solutions - March 28-30, 2017 CiCi Enterprises Little Caesars Ent. Yum Brands Co-op Costco Wholesale Lou Malnati’s Pizzeria Romeo’s Inc www.PizzaExpo.com Dave & Buster’s Mangia Restaurant Group Inc. Rosati’s Franchising Las Vegas Disneyland Resort Marco’s Franchising, LLC Round Table Pizza Convention Center INTERNATIONAL PIZZA EXPO® 2017 Sponsorship Opportunities

March 28-30, 2017 • PizzaExpo.com LAS VEGAS CONVENTION CENTER

AMPLIFY – It's About Reaching Buyers You Don't Know

March 28-30, 2017 To find out about exhibit Bobbie MacIntosh Stacie Dennison www.PizzaExpo.com opportunities, contact an Account Executive Account Executive Las Vegas Convention Center event representative: (Companies A–M) (Companies N–Z) [email protected] [email protected] 502-736-9515 502-736-9508 INTERNATIONAL PIZZA EXPO® 2017 Sponsorships

NEW New opportunities are highlighted Opportunity Available Cost Description

$20,000 Mega Bucks Giveaway 30 $1,500 Your booth will be an integral stop for attendees entering for a chance to win the $20,000 Mega Bucks Giveaway. Drive buyers to your booth and gain additional exposure through program March 28-30, 2017 • PizzaExpo.com promotions online, in print and onsite. Aisle Signs 1 $6,000 Attach your unique branding to Pizza Expo’s aisle signs for high-impact visibility across the show foor. LAS VEGAS CONVENTION CENTER Dimensions: 48” x 24”

Beer & Bull Idea Exchange 1 $2,500 This is a unique opportunity as the exclusive sponsor to have your brand associated with the #1 networking event for the pizza industry.

Charging Lounge 5 $4,000 Give attendees a place to recharge! They will be exposed to your logo

NEW while they wait or they can plug it in, lock it up and walk away. Come back to a full charge! This charging locker consists of individual units that keep coveted mobile devices safe and secure via a digital lock. Each locker has a universal fast-charging cord that fts all major cell phones and tablets.

Coffee Breaks for a Day 3 $2,000 Provide an energy boost to attendees. Includes prominently placed branding. Buy one or all three days. Coffee is sure to please!

Escalator Area $4,500 Captivate buyers as they travel between the lower and upper level of the NEW North Hall with branded escalator graphics. Production will be an additional amount. Sponsorship includes opportunity cost only.

Exhibitor Presentation Segment 2 $2,500 This is an exclusive opportunity to cross-promote your products. Each sponsor will be granted the use of the International Pizza Challenge Area II for their exclusive use during selected time slots for a 45-minute presentation of your choice (subject to show management ap- proval). Your demonstration and time will be promoted in the attendee brochure, show guide, addendum, on-site signage and mobile app push message.

Hand Sanitizer and Hand-Washing Stations 1 $1,500 Pizza Expo is all about making connections, shaking hands and sampling delicious food. Everyone will appreciate access to antibacterial hand sanitizer and hand washing stations. Sponsor recognition signage will be placed next to stations.

To find out about exhibit Bobbie MacIntosh Stacie Dennison opportunities, contact an Account Executive Account Executive event representative: (Companies: A–M) (Companies: N–Z) March 28-30, 2017 [email protected] [email protected] www.PizzaExpo.com 502-736-9515 502-736-9508 Las Vegas Convention Center INTERNATIONAL PIZZA EXPO® 2017 Sponsorships

NEW New opportunities are highlighted Opportunity Available Cost Description

Keynote Address 1 per day (3) $3,000 Sponsoring companies will be recognized in pre-show and on-site promotions, including signage, Show Guide and Pizza Expo website. Sponsor logo and/or single-screen advertisement (approved by show management) will be projected on the screens prior to the start of the address. Sponsoring companies will also have the opportunity to distribute a sample (chair-drop), brochure or promotional item to the audience. NEW Mobile App Banner Ad (Dashboard) 6 $1,000 A 640W x 110H banner ad that rotates at the top of the app dashboard, when tapped, user is directed to a full- screen landing page. This is a prime location where all users begin navigation for show information. Limited to 6 companies and includes enhanced listing.

NEW Featured Product Listing Unlimited $200 Showcase your product in the designated Featured Product listing. This sponsorship includes a 72dpi product image, name and description. The product listing links to your exhibitor profle, allowing buyers to easily locate and contact you via the mobile app. Opportunity also includes enhanced listing. NEW iBeacon Location Based Alert 10 $1,000 Market message buyers at the show by sending a location-based alert using an ibeacon. The ibeacon is placed in your booth and can trigger messages when the user is a few feet away!

NEW Mobile App Enhanced Directory Listing 25 $200 Stand out from your fellow exhibitors with a highlighted listing in the app. Your enhanced listing comes with a highlight and the ability to have your logo and any product handouts in the exhibitor profle detailed screen. NEW Mobile App New Exhibitor Category Unlimited $200 Buyers are eager to quickly identify who's new to Pizza Expo. If you're new to the show, make sure you stand out by being listed in the New Exhibitor Category and populated to the top of every search within the app.

Pizza Expo Mobile App Title Sponsor 1 $5,000 Become the Pizza Expo 2017 Mobile App Title Sponsor and make a strong, bold and effective move to get maximum exposure with our mobile app. Keep your company in the spotlight the whole show. As the Title Sponsor, your package includes the following: Secondary Opening Page, Watermark logo on "My Schedule", 1 rotating banner ad with landing page, your company mentioned in all emails related to the mobile app, exclusive promotion on all onsite signage in high-traffc areas pro- moting the Pizza Expo 2017 Mobile App, and the company logo listed on PizzaExpo.com.

Pizza Expo Preferred Products Unlimited $2,500 Put your product center stage with a Preferred Product sponsorship of our International Pizza Challenge Competition and Demonstration areas. Be at the center of the action as your equipment or ingredients are used in front of Pizza Expo’s live stage audiences. Includes co-branded logo recognition in both IPC and Demo areas with Preferred Product sponsors. INTERNATIONAL PIZZA EXPO® 2017 Sponsorships

NEW New opportunities are highlighted Opportunity Available Cost Description

Pizza Expo Seminar Area and 4 Mon.- $3,000 Gain instant brand visibility on your sponsored day. Exhibit Hall Sponsor of the Day Tue.- $6,000 This package includes four double-sided meterboard Wed. - $5,000 signs placed in high traffc areas of the show, a 2’ x 8’ Thu. - $4,000 hall entrance foor graphic, your logo on daily seminar schedule signage and the opportunity to distribute promotional products inside the show hall entrance and seminar rooms.

Pizzeria 2020 Preferred Product Unlimited $2,000 According to the 2016 post-show survey, the top reasons attendees come to Pizza Expo are to see new products and keep up to date with changing trends and technologies. Focusing on faster services, kitchen and make-line effciencies, plus enhanced visuals and touch-points, Pizzeria 2020 is a no brainer for sponsors looking to showcase their cutting-edge equipment, products and services to attendees seeking innovation. Opportu- nity includes recognition in pre-show and onsite promotions, including signage and sponsor advertisements. Electricity (110 volt) is available upon request. NEW Registration - Attendee & Exhibitor Badges 1 $5,000 Make a huge impact as the exclusive sponsor of the Pizza Expo badge. Sponsor receives custom branding and booth number on top of the badge plus custom message on the back of the badge. All 11,000+ Pizza Expo attendees and exhibitors receive a badge – can you think of a better way to get your message into the hands of buyers? Sponsorship includes opportunity cost only. NEW Registration Graphics 1 $12,500 Make a big impression with larger than life graphics in the registration area. Every single Pizza Expo attendee comes through registration. Take advantage of the exposure this opportunity offers by putting your marketing message directly in front of attendees as they walk up to the registration counters. Opportunity includes production of 3 lobby meter boards and your logo on every other kick panel at the registration counters, as well as banner ads on confrmation emails, scan and go terminals and Pizza Expo website.

Registration Handouts Bag Insert 5 $1,250 Put your marketing messaging directly into the hands of attendees with a registration handout. Sponsored handouts will be distributed inside show directory handout bags at registration. Limited to 5 sponsors, 1 handout per sponsor.

To find out about exhibit Bobbie MacIntosh Stacie Dennison opportunities, contact an Account Executive Account Executive event representative: (Companies A–M) (Companies N–Z) March 28-30, 2017 [email protected] [email protected] www.PizzaExpo.com 502-736-9515 502-736-9508 Las Vegas Convention Center INTERNATIONAL PIZZA EXPO® 2017 Sponsorships

NEW New opportunities are highlighted Opportunity Available Cost Description

Registration Lanyards 1 $5,000 Brand every attendee with a custom lanyard worn and seen throughout + production the entire show! As the offcial lanyard sponsor, you'll also receive costs offcial show sponsorship recognition and an enhanced listing in the show guide, onsite map, online and mobile app directories. Production not included, lanyards must be double-clip.

World Champion Pizza Maker 1 $3,000 Make your product the centerpiece of the World Champion Pizza Maker of the Year competition as the designated “secret ingredient.” Finalists will compete using the sponsor’s designated product as a key ingredient in a fnal showdown to determine the Pizza Maker of the Year. Opportu- nity also includes logo inclusion in online and show directory schedule of events, Preferred Product recognition in IPC and Demo areas, and a half meterboard.

World Pizza Games & Pizza Expo Block Party 10 $1,000 Make your company an integral piece of this highly an- ticipated event and ensure your brand reaches attendees as they come together to celebrate the World Pizza Games Finals. Logo recognition in all Pizza Expo promotions of the Block Party and World Pizza Games Finals. Oppor- tunity to display product, distribute promotional material or host a special activity at the party.

World Pizza Games Gold 4 $2,500 Align your brand with the exciting World Pizza Games! Sponsoring companies will be recognized in advertisement of the World Pizza Games online, in the show directory and onsite in the World Pizza Games stage area of the show foor. Sponsors will also receive recognition at the Block Party and World Pizza Games Finals with the opportunity to host a special activity at the party.

World Pizza Games Silver Unlimited $500 Attach your brand to the World Pizza Games at Pizza Expo 2017. Sponsoring companies will be recognized in advertisement of the World Pizza Games online, in the show directory and onsite in the World Pizza Games stage area of the Show Floor. NEW Onsite Signage - Meterboard 5 Investment. Drive traffc and extend your branding beyond your booth with 38 x starts at $1,800 96-inch double sided meterboard placed in the lobby or equivalent and Premium high-traffc area of the show foor. These large visually stunning Lobby Locations billboards are both informative and impactful. are $2,500

Sidewalk Billboard 1 $4,500 Be one of the frst brands to get in front of attendees with this exclusive opportunity to place six 48” x 72” concrete decals outside the entrances to the convention center. Sponsoring company will receive six (6) 48 x 72-inch concrete decals that will have prominent exposure in high-traffc areas and entrances used by attendees to enter the convention center. INTERNATIONAL PIZZA EXPO® 2017 Sponsorships

NEW New opportunities are highlighted Opportunity Available Cost Description

NEW Window Cling - North Halls 4 $4,000 Welcome attendees before they even enter the show with branded clings on the windows and entry doors to the North Halls of the Las Vegas Convention Center. Use your functional advertising space to illustrate your brand, promote your product, and drive traffc to your booth. Win- dow clings vary in size. Sponsorship includes opportunity cost only.

Aisle Billboard 1 per aisle $1,500 Direct buyers to your booth with aisle billboards. Sponsor’s logo will be placed on three 24” diam- eter circular carpet decals to be affxed to the aisle carpet in the front, rear and closest cross aisle to your booth location.

NEW Show Floor Column Wrap 7 $1,500 These impactful billboard-style column wraps help your brand stand out on the show foor. Use your functional advertising space to illustrate your brand, promote your product, and drive traffc to your booth. Column wraps vary in size. Sponsorship includes opportunity cost only. NEW Interior Column Wrap in Lobby 11 $2,000 These unique billboard-style column wraps will be located in the high- traffc frst foor lobby area and will insure that your brand stands out from the crowd. Use your functional advertising space to illustrate your brand, promote your product, and drive traffc to your booth. Column clings vary in size. Sponsorship includes opportunity cost only. NEW “Digital Total Reach” Package Opportunity 10 $5,000 Sponsorship opportunity will include an 8-second ad that will loop on all 4 monitors located in the North Halls of the Las Vegas Convention Center, one 300W x 250H banner ad for six months rotation on the right side of the Pizza Expo website that will also click through to sponsor’s website landing page, and an online product showcase.