MENU TRENDS 2013 What’s Hot, What’s Not, What’s Next?
Presented by Nancy Kruse The Kruse Company
Menus 2013 Introduc on
NEW ITEM INTROS HIT RECORD HIGH LEVELS: TOP 250 CHAINS, FIRST HALF 2012 Category New Items LTOs Entrées 1,640 1,415 Sides 459 137 Appe zers 410 342 Desserts 397 344 Sandwiches 371 265
Source: Technomic, Inc., MenuMonitor; Menu Innova on Report
Menu Trends 2013 Agenda
• 5 Menu Must Haves • 5 Menu Newsmakers 5 Menu Must Haves Key Points ü Freshness ü Flavor ü Premiumiza on ü Customiza on ü Miniaturiza on What’s Hot? I. Freshness FRESH LOOK AT LOCAL FOODS % Offering Fine Dining 90% Casual Dining 63 Family Dining 56 Fast Casual 45 Fast Service 28
Source: Na onal Restaurant Associa on
Freshness Evolu on 1. Points of Origin Shari’s Fresh Blackberry LTO “Fresh Blackberries Grown in Northwest”
Blackberry Pulled Pork Salad Freshness Evolu on 2. Grower Iden fica on Burgerville’s Fresh Blackberry LTO Freshness Evolu on 3. Grown on Site HMSHost + Chicago Department of Avia on’s Aeroponic Garden at O’Hare
What’s Next? Pushback What’s Hot? II. Flavor Synergy
INFLUENCES ü Ethnic foods ü Chef sensibility ü Sophis cated palates ü Experimenta on ü Approachability
Chili’s Pick-a-Pepper Promo on Sweet + Heat: Rubio’s Mango-Habañero Ono Taco
• Mango-Habañero Pineapple Salsa • Smoky Red Chile Sauce -Guajillos -Anchos -Red Jalapeños Erbert & Gerbert’s Luna Sandwich
Eau Claire, WI Sweet + Smoky: Red Lobster’s Maple-Glazed Entrée
• Salmon & Shrimp • Wood-Fire Grilled • Maple-Cherry Glaze Publix Supermarkets Take Leaf from Restaurants Sweet + Salty: Red Robin’s Salted Caramel Shake
• Red Hawaiian Sea Salt Denny’s Caramel-Bacon Stuffed French Toast
• Bacon Filling • White Chocolate- Cream Cheese Spread • Warm Maple Syrup • Bacon-Bit Sprinkles Sweet + Savory: Burger 21’s Ahi Tuna Burger
• Caramel Soy • Sriracha • Fresh Avocado • Pickled Cucumber L’Escale’s Black Cod with Sugarcane Marinade
• Fresh Ginger • Spiced Lobster Broth • Carrots, Onions, Fava Beans
Greenwich, CT What’s Next? Pucker Up for Sour
INFLUENCES
ü Korean Cuisine
ü Pickles/Pickling/Fermen ng ü Vinegar/Vinaigre e ü Greek Yogurt, Feta
Kogi Truck’s Bacon Kimchi Tofu Dog Los Angeles, CA What’s Hot? III. Premiumiza on
“Premium” Menu Men ons On the Rise 2007 2012 69 138
Burger King’s Sandwiches
Source: Mintel Menu Insights
Taco Bell’s Can na Menu
Created by Chef Lorena Garcia
Fire-Roasted Corn Salsa, Black Beans, Cilantro Rice, More
Romano’s Macaroni Grill’s Parmesan-Crusted Veal Chop
• Bone-in Scaloppine • Prosciu o • Truffle-Mushroom Demi-Glace What’s Next? Liquid Assets Mac McGee’s Steak & Mushroom Pie
•Guinness Gravy
Roswell, GA What’s Hot? IV. Customiza on
Pie Five Leads Fast-Casual Pizza Pack Sandwich Concepts Offer Choices… Melted @ Northern Michigan University
Grilled Cheese Concept: 9 Breads; 5 Cheeses; Many, Many Toppings …And Yogurt Chains Put Patrons in Charge Menchies Frozen Yogurt: Mix, Weigh, Pay What’s Next? Pushback Umami Burgers Allows No Modifica ons
EARTH BURGER •Mushroom-Edamame Pa y •Slow Roasted Tomato •White Soy Aïoli •Truffle Rico a •Cipollini •Le uce
Los Angeles, CA What’s Hot? V. Miniaturiza on
INFLUENCES üShareable üGrazeable üExperimentable üPor on controllable üCalorie controllable üCost controllable üDaypart, occasion flexible
TGI Friday’s New Taste & Share Menu Wendy’s Salad Program
• Entrée Size • Half Por on • Side Salad Taco Bell’s Happier Hour What’s Next? Snacking Na on
WE’RE SUBSTITUTING SNACKS FOR MEALS
Usually skip or replace one 42% meal/day with snacks
3 meals with few snacks in 36% between
Usually skip or replace 2 9% meals with snacks
3 meals with many snacks 6% between
3 meals, no snacks 5%
Usually just snacks, no 1% meals
Source: Technomic Snacking Occasion Consumer Trend Report 5 Menu Must Haves What’s Not So Hot? • Poor menu merchandising – Seasonality – Hands-on prep – Kitchen exper se – Flavor enhancements • Menu inflexibility – Controlled customer control – Por on op ons
5 Menu Newsmakers Key Points ü The Chicken… ü …And the Egg ü Skin in the Game ü Corn Pone ü Greek to Me
What’s Hot I. Chicken Out
POULTRY IN MOTION Increase on Menus 2012 vs. 2009 Items with Poultry Ingredient 12% Chicken Fingers 10 Chicken Wings 19 Chicken on Pizza 26 Chicken Wraps 35
Source: Mintel Menu Insights Chefs Flock To Chicken Concepts
Bantam & Biddy Pecking Order Atlanta, GA Chicago, IL
Yardbird Miami, FL Fried Chicken Is Hot Thomas Keller’s Addendum
Yountville, CA Fried Chicken Is Really Hot One Eared Stag’s “Nashville Hot” Chicken Sandwich
Atlanta, GA
Fried Chicken Is Cold, Too ink.sack Federal Donuts Los Angeles, CA Philadelphia, PA Burger Chains Take Flyer on Chicken McDonald’s Tes ng …Spicy McBites Bone-In Mighty Wings… Were Summer LTO
40 What’s Next? Be er Chicken Segment What’s Hot? Shell Games
INFLUENCES ü Protein packed ü Cost efficient ü Ethnic compa bility ü Around menu ü Around clock ü Comfort image ü Versa le prep>>>>> Chefs Bedeviled By Eggs… Wayfare Tavern’s Deviled Eggs
•Fried Shrimp •Old Bay Yolks •Bread & Bu er Pickles
San Francisco, CA …And Chains Like Them, Too Cracker Barrel’s Grilled Chicken ‘n Fresh Vegetable Salad
With Deviled Eggs, Country Pepper Vinaigre e Incredibly Edible In Soups… Li le Donkey’s Sopa de Puerco
Birmingham, AL …In Salads… First Watch’s The Poacher
•Spinach •Bacon •Tomato •Avocado …In Pasta Dishes… Romano’s Macaroni Grill’s Pasta Carbonara …And In Pizzas and Flatbreads Pi ire Pizza’s Del Frisco’s Grille’s Greens, Egg & Ham Carbonara Flatbread
Los Angeles, CA Eggs Play Well With Sandwiches
Liberty Tap Room & Grill
Charleston, SC Franks ‘n Dawgs Brunch Dog
• Pork Loin Breakfast Sausage • Cobb-Smoked Bacon • Fried Egg Over Easy • Maple Mayonnaise
Chicago, IL
Rathbun’s Blue Plate Kitchen’s Croque Madame
Dallas, TX What’s Next? Egg-stra Special Breakfasts
Wow Bao’s Breakfast Bao
Chicago, IL Newsmakers III Crunch Time USE OF “CRUNCHY” IN MENU DESCRIPTIONS Year Men ons 2008 195 2009 201 2010 209 2011 214 2012 226
Source: Mintel Menu Insights Chefs Have Skin in Game Yusho’s Skin Tas ngs
SKIN IS IN • Chicken: Catbird Seat, Nashville • Salmon: Yusho, Chicago • Pork: The Greenhouse Tavern, Cleveland • Duck: Paris Club, Chicago
Some Operators Porkin’ Out The Alembic’s Hot Dog with Chicharrónes
San Francisco, CA Smith & Wollensky’s Cracklin’ Pork Shank
• Slow Cooked, then… • …Fried for Crispy Skin • Pineapple-Mustard Glaze • Creamy Sauerkraut • Firecracker Applesauce More Chains Feeling Crunch Steak ‘n Shake’s Jalapeño Crunch Steakburger
•Pepper Jack •Chipotle Mayo •Fresh Salsa •Jalapeños •Crispy Fried Onions White Castle’s Crispy Jalapeño Cheese Fries Taco Bell’s Doritos Locos Tacos What’s Next? Silky Smooth Ford’s Filling Sta on’s California Avocado Grill’s Lamb Sandwich with Burrata Grilled Avocado Caprese
Culver City, CA Escondido, CA What’s Hot? IV. Menus Get Corny Cracker Barrel’s Shrimp & Grits with Roasted Corn Bread Elote Goes On and Off Cob Can na Feliz’s Elotes Locos Velvet Taco’s “Elote Style”
Ft. Washington, PA Dallas, TX Corn Dogs Go High and Low Oakley Bistro’s Shrimp Corn Dogs Sonic’s Corn Dogs Truffle Oil Mustard Sweet Corn Ba er
Indianapolis, IN Corn Goes Back to Roots…
Bahama Breeze’s Sweet Peruvian Corn Cakes
•Roasted Pineapple Salsa …And Corn Goes Mul -Na onal The Greenhouse Tavern’s Corn Carbonara
•Creste Noodle •Pance a •Sheep ’s Milk Cheese •Black Pepper •Bread Crumbs
Cleveland, OH Speaking Of Corn
• “Farm to Table” Methods • 100% Estate-Grown Corn • Dis lled Four Times What’s Next? Veggie-rama
No. 7 Subs’ No. 7 Subs’ Roasted Cauliflower Sandwich Broccoli Sandwich
Fried Shallots, Romaine, Chutney Mayo Mozz, Thai Basil Pesto, Fried Lemon What’s Hot? V. It’s Greek to Me
INFLUENCES • Yogurt, yogurt, yogurt! • Med cuisine tailwind • Accessible foods/flavors • Fast casual chains • High profile chefs Li le Greek Goes Tradi onal
• Mousaka • Pas sio • Dolmades >>>> • Souvlaki • Avgolemono Soup • Gyros • Spinach Pie • Baklava Pinkberry Goes Savory GREEK YOGURT + • Fresh Cucumbers • Sesame Nuggets • Red & Yellow Peppers • Drizzle of Honey & Chili Powder or • Almond Pesto • Sliced Almonds • Tomatoes • Olives • Sea Salt
Other Operators Get to the Greek
BGR/The Burger Joint’s THE GREEK • Freshly Ground Leg of Lamb • Cumin, Mint, Garlic • Tzatziki Sauce • Feta Cheese Cheesecake Factory’s Santorini Farro Salad • Farro • Beets • Cucumbers • Tomatoes • Red Onion • Feta Cheese • Tzatziki • Vinaigre e Miami Subs Grill’s Mediterranean Gyro Sub Z Pizza’s Greek
• Feta • Mozzarella • Red Onions • Greek Olives • Tomatoes • Oregano What’s Next? Eastern Med Street Foods Ro Mediterranean Grill’s Falafel
•Organic Chickpeas 5 Menu Newsmakers What’s Not So Hot? • Failure to exploit key trends – Sauces, dressings, condiments – Sides, salads, sandwiches – Small bites, snacks • Failure to communicate – Take credit – Toot your own horn – Don’t leave money on the table!
Menus 2013 What’s Hot, What’s Not, What’s Next?
ü 5 Menu Must Haves ü 5 Menu Newsmakers Thank you!