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THURSDAY, JANUARY 15, 2015
Radio’s best weapon for 2015 may be going after promotional dollars. Where’s the growth in marketing? It’s not advertising, at least in the traditional sense. The big gains are in promotions according to Borrell Associates president Gordon Borrell, who told an Inside Radio webinar yesterday that it’s a trend line that has him feeling good about radio’s future. Borrell estimates $104.1 billion was spent on advertising last year, a 22% decline compared to a decade ago. At the same time Borrell says businesses spent 73% more last year on promotions compared to 2005. The firm says promotional spending topped $212 billion last year. “When you look at what people are spending in advertising versus marketing, it is huge — this is where the money is,” Borrell said. It is spread across contests, coupons, events, sponsorships and a variety of digital marketing. Borrell said many companies believe they don’t need to spend as much on traditional spot buys since they have their own media within easy reach in the form of their own website. But consumers need to know it’s out there. “This is why we’re so enthusiastic about radio because it knows promotions better than any other medium,” he said, adding, “There’s great opportunity here.” Borrell: Radio will be among the few local media to grow in 2015. Promotions spending may be growing more rapidly, but Borrell Associates estimates traditional local advertising will also pick up steam in 2015. The firm forecasts total U.S. local ad spending will increase 11.3% to $115.9 billion this year. How does radio fit in? Borrell projects the industry’s local revenue will increase 2.6% to $10.96 million. Most other media, including local TV, newspapers, and local out-of-home media will each see their revenue slide. “There is secular erosion for all print media — there’s big erosion and you ought to be going after those advertisers,” Gordon Borrell said yesterday. His team says local online spending will grow the most, projecting a 42% spurt this year. Cinema advertising is estimated to increase 24% with Borrell predicting a 5% gain for local cable TV. If you missed yesterday’s Radio Forecast 2015 webinar stay tuned for details on how to catch the replay! Kagan: 2014 produced radio’s most active deal market since in three years. Crunching data from all of the radio deals announced in 2014, SNL Kagan pegs the total value of sales at $1.51 billion, a 48% increase from a year earlier. It was the best performing year since 2011 when the industry watched the combination of Cumulus Media and Citadel Broadcasting. “There were some larger $100 million deals last year, but there were a lot of smaller deals too,” SNL Kagan senior analyst Justin Nielson points out. Seventy percent of all radio stations sold last year were in market No. 75 or smaller. “This area has become the most active part of a still vibrant broadcast deal market,” Nielson says. The average FM sold for $2.5 million last year, up $500,000 from 2013. And SNL Kagan says the typical AM sale totaled $860,000. That was a $100,000 gain over a year earlier. “There’s a dearth of private equity funding and there isn’t a lot of capital coming into the radio sector, so those are still good levels for strategic synergies for a lot of the larger players,” Nielson says. Average sale multiple holds steady: report. SNL Kagan says the typical broadcast cash flow multiple for radio stations was essentially unchanged last year, with the average at 6.9-times compared to an average 7.0-times multiple in 2013. “That’s where typically you see deals being valued,” SNL Kagan senior analyst Justin Nielson says. “For buyers, it seems
[email protected] | 800.275.2840 PG 1 NEWS insideradio.com THURSDAY, JANUARY 15, 2015 like a good time to buy radio stations, especially at those levels.” He expects the current multiple level to hold into the year unless there’s a bigger than expected spike in revenue growth. Kagan currently projects radio revenue will increase 1.5% in 2015. “Radio is on better footing than it was five years ago and I think that the digital initiatives, especially among the larger group owners, are pointing to future growth potential for the business,” he says. Unlike radio, where volume and prices increased last year, SNL Kagan says the pace of sales slowed in television with a drop in the number of stations that traded last year. But while the TV deal market did not repeat 2013’s record-breaking $12.4 billion tally, Nielson points out that last year’s total TV station sale value is still larger than all the radio sales from 2009 to 2012 combined. Read this week’s Inside Radio’s Deal Digest on Page 5. Survey: Spotify users are more likely to be radio listeners. A new study offers more evidence that the growth of digital music services is additive to radio listening, rather than cannibalizing it. Streamers are 9% more likely to listen to the radio than non-streamers, according to a new global survey conducted by comScore and commissioned by Spotify. The correlation between streaming and radio usage is more pronounced among Spotify users, who are 19% more likely to listen to the radio. Streamers are more likely than non-streamers to listen to music in virtually every location surveyed, from at home, in the car and at work to surfing the web, exercising and reading. The survey of 500 respondents in nine countries, including the U.S., turned up some key lifestyle differences between those who stream and those who don’t. Streamers are slightly less likely than non-steamers to drive a car, truck or SUV weekly and more than 1.5 times as likely to use public transportation weekly, which is likely connected to streaming services’ early traction in urban cities and among younger demos. Streamers have wider music tastes and are nearly twice as likely to enjoy hip-hop and techno/electronic. Non-streamers, on the other hand, over-index on easy listening and country. The study also reinforced the notion that streamers are a desirable group for brand marketers. They’re nearly twice as likely as non-streamers to advocate for and feel emotionally connected to brands. Star power remains a lobbying card that the music industry likes to play. The music business won’t just count on songwriters and musicians to deliver hits in 2015. It will also increasingly turn to them to help make the case for stronger royalty legislation on Capitol Hill. A mid-December meeting with aides to House Speaker John Boehner and other Republican congressional staffers included Aloe Blacc, the songwriter behind Avicii’s massive hit “Wake Me Up.” This week the country act The Band Perry took to the halls of Congress for the Recording Academy’s annual Grammys on the Hill event. It was billed as a way to “reinforce the value of music as Congress considers revisions to laws that affect music creators.” While not a new lobbying tactic, leveraging well-known performers and songwriters is likely to go far beyond Grammys on the Hill. The National Music Publishers Association, the Recording Industry Association of America, SoundExchange and the Future of Music Coalition are all expected to bring musicians to Washington. “The attention Ohio Rep. Aaron that a star brings to the issue, sometimes you just can’t get from Washington lobbyists,” Recording Schock takes selfie Academy VP Daryl Friedman tells Politico. “They do relate to each other.” The debate over music with The Band Perry royalties has grown to cover a wide ground, from the Copyright Royalty Board’s digital rate setting, to rights for songs recorded before 1972 to broadcast radio’s performance royalty exemption. Music copyrights remain in congressional bulls-eye. Returning House Judiciary Committee chair Bob Goodlatte (R- VA) plans to keep pushing forward on a rewrite of copyright law, a move that will include a focus on music and royalties. In a speech yesterday in Washington, Goodlatte said he plans to continue the “important work” started during the 113th Congress. The goal of the review, according to Goodlatte, has been “to determine whether the copyright laws are still working in the digital age to reward creativity and innovation.” Many in the music community argue that the lack of a radio performance royalty isn’t working for them any longer, and hope a multiyear effort to change that law will finally produce results. Goodlatte’s committee has so far held 18 hearings on copyright law and he says they’re planning more. He’s also promising to meet with the industries impacted, including radio and the record labels. “We intend to work together with all the stakeholders — from the technology community to the content community — to find consensus on the areas of the
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Copyright Act that need improvement,” Goodlatte said. Steven Marks, the top lawyer at the Recording Industry Association of America (RIAA), says declining music downloads is working to undercut broadcast radio’s argument that airplay promotes record sales. “What we need to focus on is fair market value for all of these different uses — that includes terrestrial radio,” he told the Consumer Electronics Show last week in Las Vegas. Marks also dismissed reports about a growing rift between songwriters, artists, record labels, and performance rights organizations over how music royalties should be divvied up. Apps versus the mobile web: Which is right for your station? Many radio brands have invested in station apps to distribute content and stay connected with listeners on the device that’s rarely outside arm’s reach. But a new survey from the Interactive Advertising Bureau shows there are two sides to the mobile coin. Many consumers continue to access the mobile web from their device’s browser, suggesting that stations optimize their websites for a good user experience no matter what device the consumer is using. Although comScore research indicates that smartphone users spend more than 88% of their mobile time in the app environment, the new IAB results show that what looks like app time may actually be mobile web use in disguise. Many potential consumers are now arriving at and viewing mobile websites through a variety of pathways, including apps. The IAB study found that only 18% of smartphone owners who use the mobile internet on their phone say they spend significantly more time using mobile apps than browsing mobile websites. However, more than half (52%) of smartphone owners say they click links within apps that take them to content on mobile websites at least sometimes or more frequently. So while those users are technically operating within an app, they’re also spending time on the mobile web. Asked which they preferred, respondents were either skewed toward the mobile web or balanced between the two approaches. “Marketers, agencies and publishers must be mindful of any entrance people may take into their mobile presence,” IAB SVP of mobile & video Anna Bager says. “Many consumers bypass the front door, taking a roundabout trip into the mobile web instead.” Radio split on decision to show new Charlie Hebdo images. There was a time when the decision to publish a photo wasn’t one radio programmers had to make. But the web has made radio a visual medium, and this week’s release of the controversial French newspaper Charlie Hebdo shows a teary-eyed caricature of the Prophet Muhammad — a taboo among Muslims. While a hot topic on talk radio where free speech is paramount, many news-talk stations are opting not to carry a photo of the publication’s new issue. Among those showing the newspaper on their website is Hubbard Radio’s all-news WTOP-FM, Washington (103.5). “WTOP is a staunch defender of free speech,” WTOP programmer Laurie Cantillo says. “We proudly display the First Amendment in our newsroom and we agree that the Charlie Hebdo cover is newsworthy and deserves coverage.” In some cases, listeners have stepped in to fill a void. A story on the site of Sinclair all-news KOMO-FM&AM, Seattle (97.7, 1000) didn’t show Charlie Hebdo’s latest edition, but scrolling down the page reveals a listener post of the photo in the comments section. At the network level, which many stations rely on for international website headlines, there’s also no unity. Fox News and CBS News are among those that are showing the image, while ABC, CNN and NPR have opted to use alternate pictures. “We have not made a conscious decision — it pops up on some of our sites depending on the news provider,” explains Salem SVP of news-talk programming Phil Boyce. Some radio personalities are also featuring Charlie Hebdo on their personal websites, including Rush Limbaugh, Michael Savage and Glenn Beck’s TheBlaze. “We’re fearless here,” Limbaugh told listeners yesterday.
‘Hot 97’ retrenches with new air talent and programming leadership. The world’s most famous hip-hop radio brand is retrenching for battle in its own backyard. Emmis rhythmic CHR “Hot 97” WQHT, New York is putting new air talent in two of its prime dayparts and appointing a new program director for the second time in less than a year. Veteran programmer Pio Ferro joins the venerable station as PD, replacing Jay Dixon, who succeeded Ebro Darden last July (Darden remains morning host.) After losing afternoon personality Angie Martinez, a revered 18-year vet, last June, the station has imported “Wild 94.9” KYLD, San Francisco night host Nessa as her long-term replacement, working alongside mixer DJ Enuff. (Cipha Sounds, who has been filling the shift, will remain on-air in an unspecified role.) Another station mainstay, midday host
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Dennis Rivera, has left after 20 years. A search is underway for his replacement. While Hot 97 has grown its share in the 18-34 and 18-49 demos in the last year, its primary competitor, iHeartMedia’s “Power 105.1” WWPR, has pulled ahead of it in both demos. Power increased 6.0-7.1 among 18-34 year-olds from December 2013-December 2014, advancing from fifth to second. Hot has remained third (6.5-6.7). Power moved 4.2-5.3 among 18-49 year-olds during the same period while Hot inched 4.6-4.9. Ferro recently programmed “Power 96” WPOW, Miami. Before that that he was national program director for Spanish Broadcasting System and earlier programmed then-Spanish CHR “Mega 107.5” KMVK, Dallas while overseeing other CBS Radio stations in Houston, DC, and Tampa. Since 2010, Nessa has hosted nights on iHeartMedia rhythmic CHR KYLD, while also being heard in 25 markets. She’s also a host for MTV and MTV2.
Inside Radio News Ticker...Michigan tower jumper dies in fall...Michigan State Police are investigating how a man was able to access a Rives Junction, MI television tower owned by Shield Media’s WLAJ-TV late yesterday. Officers say the base jumper leapt from the 1,007-foot tower but his parachute failed to open. His identity hasn’t been released, but police believe he’s in his thirties. Police have ruled the death accidental. No radio stations are believed to be broadcasting from the tower... Savage embraces ‘unprotected talk’ approach...A year after jumping to Cumulus Media, Michael Savage has signed a new contract with the company. He’s using the occasion to expand his afternoon drive show beyond political talk to current events and lifestyle issues like health, science, religion and culture. Savage calls the new approach “unprotected talk” and says he’ll still include politics in the mix. He also takes a swipe at some of his talk radio brethren. “I’m not running for office like others in the media,” Savage said in a statement...NABEF open for service awards entry...The National Association of Broadcasters Education Foundation has begun accepting applications for its annual Celebration of Service to America Awards which recognize outstanding community service by local broadcasters. Categories include awards for individual campaigns and efforts targeting children. The deadline for entries is March 3rd. The Awards will be presented June 16 at NABEF’s annual Washington award ceremony. Enter HERE...People Moves...Radio One urban AC WTLC-FM, Indianapolis (106.7) program director and afternoon drive personality Karen Vaughn adds programming duties at urban sister “Hot 96.3” WHHH. Saga Communications hires Michelle Matthews as operations and brand manager for its Columbus, OH cluster. And Cumulus Media hot AC “Star 105” WWWM, Toledo, OH promotes assistant program director and midday personality Tim Graves to program director. Check out the latest People Moves HERE. Supreme Court ruling could help stations fight NIMBY protests. Building a new radio tower can be a lesson in regulator hoop-jumping, particularly if a local community doesn’t want to see a radio tower as their neighbor. While local planning and zoning boards will still control that process, a 6-3 decision by the U.S. Supreme Court yesterday may help broadcasters navigate some speed bumps. The decision was based on a lawsuit filed by T-Mobile after the city of Rowell, GA kept the company waiting 26 days to explain why its 108-foot-story cell phone tower was rejected. The justices ruled that a municipality must give a wireless company a quick answer for why an application has been rejected and with “sufficient clarity.” It’s a move that will make it easier for a company to appeal a decision in court within a 30-day deadline written into the 1996 Telecom Act. The law doesn’t extend that timeline to radio or TV but, based on the Court’s ruling, some municipalities may adopt an across-the-board procedure for any tower application rather than face a new legal battle.
Broadcasting is fifth most-stressful job: survey. The new year often leads to thoughts of job change. For those thinking about the ranks of broadcasting, the website CareerCast ranked the most stressful jobs in America. Broadcasting ranked No. 5 with a 50.30 score on its stress score index. That compares to a 71.59 for the No. 1 most stressful job (firefighter) or a 60.46 for No. 4 airline pilot. While emergency response personnel or active duty soldier may not be all that surprising to rank as more stressful than radio, CareerCast has one surprise for broadcasters. It thinks actors have it worse, explaining they not only have to perform in front of a crowd but also go through auditions. The job search website says broadcasters have another leg up on actors. Broadcasters’ average salary is $60,070 compared to $46,070 for the average actor. CareerCast also tells those hunting for jobs that it projects broadcast employment will grow 2% by 2022.
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S A L E S
Portland, ME — Educational Media Foundation files a $925,000 purchase of contemporary Christian “Positive FM” WMSJ, Freeport, ME (89.3) from Bethesda Christian Broadcasting. The station will air EMF’s contemporary Christian “K-Love” format. EMF already has stations in the Bangor and Augusta markets in Maine. Cleveland — The Walt Disney Company has struck an $895,000 all-cash deal to sell “Radio Disney” station WWMK (1260) to St. Peter The Rock Media. The station is expected to convert to noncommercial Catholic religious programming. Brokers: Greg Guy, Patrick Communications (for buyer) and Bill Schutz (for seller) Alabama — Jeremy and Sarah Wolff’s Fox Broadcasting Corporation files a $600,000 deal to buy AC “Fox 107” WFXX, Georgiana, AL from Haynes Broadcasting. The Wolff’s don’t own any other stations.
Texas — The Raftt Corporation files a $75,000 deal to buy the Kemah, TX- licensed translator K217DJ at 91.3 FM from Best Media. It’s unclear what the programming will be on the signal that covers an area north of Houston. The filing says the station will relay Radio One’s commercial-band rhythmic CHR “97.9 The Box” KBXX. McAllen-Brownsville, TX — Mega Media files a $55,000 deal to buy the McAllen-licensed translator K231CL at 94.1 FM from Mary Guthrie. The signal will simulcast religious KVMV (96.6). Reno, NV — Open Sky Radio files a deal to buy adult alternative “Radio Free Nevada” KXNV (89.1) from the Progressive Leadership Alliance of Nevada for one dollar. Open Sky Radio already owns the noncommercial country KLAP (89.5) in the Reno market.
C L O S I N G S
Georgia — Steve Hegwood’s Core Communicators closed on its $880,000 deal to buy country “Kickin 94.5” WIPK, Calhoun, GA from Kenyon Payne. The Atlanta urban station “Streetz 94.5” W233BF/WSTR-HD3 will take over the signal in the coming days. The station covers an area to the northwest of Atlanta. Massachusetts — The Friends of MVYRadio has closed on its $450,000 purchase of adult alternative WMVY, Edgartown, MA (88.7) from Public Media Company. PMC has held the license since last May as the not-for-profit group raised the cash to buy the frequency from Vineyard Public Radio. While WMVY doesn’t have the big footprint of its former FM that was sold to Boston public radio station WBUR in late-2012, the signal covers most of Martha’s Vineyard and even some of the south Cape, including Falmouth. Eugene-Springfield, OR — Cameron Reiten moves from news director to owner. His Reiten Communications has closed a deal to buy classic country KNND, Cottage Grove (1400) from Schwartzberg Communications for $173,250. The FCC filing indicates the sale will help satisfy a tax lien levied against the station by the Internal Revenue Service. Georgia — Bemiss Road Baptist Church and Lowndes County Christian Academy close a $165,000 deal to buy talk/gospel WTHV, Hahria, GA (810) from Eternal Life Ministries. WTHV is a 2,500 watt daytime-only station. It has asked to change the call letters to WZYN.
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Idaho — Salt & Light Radio closes on a $122,000 deal to buy KXQZ, Twin Falls (1270) from Wendell Starke’s Locally Owned Radio. The new owner has flipped the station’s comedy format to a simulcast of Spanish religious KTFI (1340) with plans to launch a new format on the 1340 signal in January. Salt & Light Radio also owns Spanish religious KEZJ (1450) in the Twin Falls-Sun Valley, ID market. New Mexico — Taos Adventures closes a deal to buy variety “True Taos Radio 93.5” KNCE, Taos, NM from GRTG&J Real Estate for $115,000. North Carolina — Gregory Communications closes a $100,000 deal to buy gospel WGAI, Elizabeth City, NC (560) from Max Broadcast Group Holdings. Colorado — Alexander and Christine Creighton’s Northeast Colorado Broadcasting closes a $50,000 deal to buy adult standards “100.1 The Pirate” KSIK, Fleming from Michael Duvall’s Fireside Radio. The addition gives Northeast Colorado Broadcasting a total of six stations in the Fleming-Crook, CO area. Broker: Clifton, Gardiner & Co. Kansas — Larry Jo Cook’s Business Services Management closes on its purchase of country “Coyote Radio” KOTE, Eureka, KS (93.9) from Niemeyer Communications for $37,500. By order of the FCC, KOTE moved in October from 93.5 FM, which shuffled two Wichita signals. Virginia — Baker Family Stations closes on a donation of gospel “Joy 900” WCBX, Bassett, VA to Calvary Chapel of Twin Falls. The value of the donation is pegged at $30,000. Pennsylvania — Todd Bartley’s Colonial Radio Group of Williamsport has closed its purchase of sports WWGE, Loretto (1400) from Pennsylvania Radiowerks for $25,000 plus another $20,000 under a time brokerage agreement. The 1,000-watt station returned to the air in September after being off the air since April 2013. Colorado — Alexander and Christine Creighton’s Prairie Community Radio closes on a purchase of classic country KOOW, Crook (88.7) from 3G Learning Solutions for $20,000. The Creightons also own commercial broadcaster Northeast Colorado Broadcasting. The addition will give it a total of six stations in the Fleming-Crook, CO area. Broker: Clifton, Gardiner & Co. Alabama — Stephen Mack and Harding Douglas close a deal to buy “Whistle Country 107.7” WHSL, Lisman, AL from Leap of Faith for $10,000. The station has mostly been off the air since September 2013. Mack and Douglas are first-time buyers. California — Huth Broadcasting closes on a deal reclaiming KIQS, Willows, CA (1560) from Martin Alberto Godinez. While the filing says Tom Huth will pay one dollar for the station, it is essentially a deal that forgives $150,000 in debts owed to Huth. Godinez bought KIQS from Huth in 2005 for $400,000 including a $250,000 promissory note. KIQS was knocked off the air in June by a lightning strike and its programming has moved over to Huth Broadcasting’s KOBO (1450). As part of the deal, Huth agrees to waive any time lease fees through February 28, 2015 totaling $29,600. Montana — Hi-Line Radio Fellowship closes a deal to buy religious KALS, Kalispell, MT (97.1) from the Kalispell Christian Radio Fellowship in exchange for forgiveness of an unspecified 2005 debt. The deal also includes the Polson, MT-licensed translator K257BR at 99.3 FM. The two organizations have common board members. They already operate three other FMs in the Kalispell area, including KPLG, Plains, MT (91.5); the currently-silent KZNP, Plains, MT (90.5) and religious KJCG, Missoula, MT (88.3).
[email protected] | 800.275.2840 PG 6 CLASSIFIEDS insideradio.com THURSDAY, JANUARY 15, 2015 qual GENERAL SALES MANAGER - YUMA, ARIZONA GSM - CHICAGO How would you like to start the New Year with a new job? El Dorado The most respected and imitated Broadcasters in Yuma has an immediate opening for a general sales Classic Rock station in the manager. If you have what it takes to continue our tradition of building country has a rare opening for a winning business culture and producing outstanding results we want to a General Sales Manager. hear from you. Candidates should have at least 4 years of experience in leading Candidates should have a minimum veteran team of quality sales of 5 years radio sales experience and executives. This position requires a proven record of sales success and a depth of knowledge in new leadership. If you’re ready to take on a business development and new challenge where your rewards will match your efforts send a cover new digital sales applications. letter/resume to: [email protected]. To apply, visit: El Dorado Broadcasters is an equal opportunity employer. www.wdrv.com/jobops.php
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Triton Digital’s Publisher Development Team is responsible for building Triton’s audio publisher network through the direct-sale and WDRV-FM is an licensing of Triton’s AMP Platform and Triton’s Audio Platform Equal Opportunity Employer.
Success in this digital solutions role will require proven talent in sales, FLORIDA TRANSLATORS a knowledge & passion for digital media, as well as the ability to FOR SALE manage through a complex sales process. Strong communication & presentation skills are essential as well as an entrepreneurial desire Over twenty built translators to help prospective and current clients grow their business with Triton and translator CPs available solutions. E.O.E. in multiple Florida locations including Jacksonville, Ocala, If the description above depicts you, Venice, the Treasure Coast, send resume to: [email protected] and South Florida.
tritondigital.com/about-us/careers For information, write to: [email protected] HOT 97 - NEW YORK HOT 97 is looking for our next Mid-Day On Air and online ACCOUNT EXECUTIVE superstar! HOT 97 cultivates stars and creates icons! Are you compelling, intriguing, and to the point with ALL your brilliant cross platform content daily? Do you truly understand PPM and live for great teases? If you have never met a competitor Beasley Broadcast Las Vegas you didn’t want to hammer, and hammer seeks dynamic AE. Do you hard... LET’S GO! have the ability to develop relationships and create Send your #1 market worthy killer package, customized marketing solutions including your top tier hip hop artist for clients? Do you have a relationships to. Please send a link to your strong work ethic, a positive package only, no MP3 files or CD’s. Make your attitude and references to back case to us; we make stars, not steal them! it up? Do you have a passion for developing new business? For the full job description visit: CLICK HERE, and look for job 003283 If so, send your resume to: All resumes should be sent to: [email protected] [email protected] Emmis Communications- NY is an Equal Opportunity Employer. Equal Opportunity Employer.
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