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Human Journals Review Article July 2018 Vol.:10, Issue:1 © All rights are reserved by Feng Li et al. The Influence of Industrial Cluster and Industrial Division on the Core Competitiveness of Tourism Industry in Hainan China under the Background of Free Trade Area Construction Keywords: industrial cluster, industrial division, tourism core competitiveness, Hainan China. ABSTRACT Feng Li1*, Zhaorui Wang2 In the context of building an international tourism island and 1 a free trade zone, the rapid growth of tourism demand scale Huali College Guangdong University of Technology, and the change of demand types and characteristics in Hainan Guangzhou, Guangdong Province, China China have created a new trend of regional concentration of tourism consumption, which will promote the regionalization 2 China University of Geosciences, Wuhan, Hubei and integration of Hainan China tourism industry effectively. The pattern of regional tourism industry cluster in Hainan Province, China China has been preliminarily revealed in recent years. In order to enhance the core competitiveness of regional Submission: 23 June 2018 tourism, promote the local economic development, and solve problems that have existed for a long time, this paper firstly Accepted: 29 June 2018 analyzes the influence of the cluster development and Published: 30 July 2018 division mechanism of tourism industry on the factors of tourism core competitiveness in Hainan China, such as basic factors, supporting factors, developmental factors, regulatory factors, and so on. Then, based on the analysis, putting forward policy suggestions, including strengthening the government's support and guidance to the tourism industry, www.ijsrm.humanjournals.com developing tourism products and creating the whole image of tourism industry cluster, innovating the marketing mode of Hainan tourism industry and implementing the strategy of tourism talent. www.ijsrm.humanjournals.com INTRODUCTION With the improvement of people's living standard, the rapid growth of tourism demand scale and the change of demand types and characteristics, the new trend of regional concentration of tourism consumption has been created, which has promoted the regionalization integration of tourism industry. In recent years, the regional tourism industry cluster pattern has been initially formed. The cluster development of tourism industry can not only achieve the goal of integrating tourism resources, but also promote the competitiveness of regional tourism industry, thus promote the local economic development, and solve many problems that have existed for a long time. At present, China's tourism industry is in a critical period of structural adjustment and upgrading of the tourism industry from a large-scale to a quality-oriented one. In the context of the establishment of a free trade area and the rise of the international tourism island as a national strategy, Hainan Province, as one of the main Tourism regions in China, where the contradiction between the competitiveness of tourism industry and the scale of an industry is becoming more and more prominent. The relative, small, and weak situation has not yet been fundamentally changed and the international popularity of Hainan China is also not high. So promoting the core competitiveness of Hainan's tourism industry has become a real issue that needs to be resolved urgently. Under such circumstances, the unique innovation advantages and competitive advantages of industrial clusters and industrial division of labor can become a powerful force to promote the regional integration and structural upgrading of tourism in Hainan China. RESULT AND DISCUSSION 1. Resource Endowment and Basic Conditions of Hainan China Tourism Core Competitiveness There are 75 scenic spots in Hainan China. Among these spots, 30 of them have been rated as state A, 2 spots are 5A, 7 spots are 4A, and 4 spots obtained the title of National Industrial and Agricultural Tourism Demonstration Point. Main spots include Qionghai Women Soldiers Memorial Park, Song's Ancestral Residence, Danzhou Dongpo Academy, Haikou Citation: Feng Li et al. Ijsrm.Human, 2018; Vol. 10 (1): 130-142. 131 www.ijsrm.humanjournals.com Wugong Temple, Chengmai Gold Temple, Dingan Nanli Lake, Long Jianfengling National Forest Park, Wanning Dongshan Mountain, and other spots that located in Sanya, such as Nanshan Cultural Tourism Area, Luo Bi Dong, Ya Zhou Gu Cheng, Tianya Haijiao, Yalong Bay and Wuzhizhou Island. Hainan China is rich in tourism resources. The sand shore accounts for 50% to 60% of the 1500km coastline and the width of the low-tide sand line can range from hundreds of meters to more than 1000 meters. There are different types of coastal attractions along the coast of the island and there is also a unique tropical coastal forest landscape on the eastern coastline, a unique coastal landscape of mangroves and tropical reefs named coral reefs. The above resources all have high appreciation value. 81 mountain peaks are located on Hainan Island, and all their altitude is above 1000 meters. Among them, the more famous ones are the Wuzhi Mountain, Parrot Ridge, Dongshan Mountain, Jianfeng Ridge, Mount Seven Fairies, Bawangling Ridge, Diaoluo Mountain and so on, where people can go on vacation and keep away from the hot weather. Volcanoes, hot springs, and caverns are precious treasures that nature has bestowed upon Hainan China. Qiongshan City's Shishan, Luojing Pan Crater, and Lehuling crater are perfectly preserved. There are also a lot of therapeutic hot springs with high temperature, good water quality, the large amount of water and low salinity in Hainan China, constituting a very beautiful landscape. As a large tropical island, due to the scarcity of tropical regions in China, Hainan tropical flora and fauna resources are extremely valuable tourist resources. Hainan China has been inhabited by ethnic minorities which represented by Li nationality for generations. They retained their simple character and unique folk customs added beautiful scenery to Hainan society. In China, Hainan Province is the only inhabited area of Li nationality. Some of their unique ethnic customs and cultures all have special tourism value. Meanwhile, there are many historic sites that of historic significance in Hainan China, such as the famous Dongpo Academy, Wugong Temples, Qiujun Tomb, Wenchang Pavilion, and many revolutionary base areas like Commemorative Statue of Women Soldiers, Memorial Hall of Baisha Uprising, Jinniuling Martyrs Cemetery, Song Qingling's former residence and so on. Citation: Feng Li et al. Ijsrm.Human, 2018; Vol. 10 (1): 130-142. 132 www.ijsrm.humanjournals.com 2. Factors Influencing the Core Competitiveness of Hainan China Tourism Industry 2.1 Basic Factors The basic factor is the core and foundation of tourism competitiveness in Hainan China, which mainly includes tourism resource endowment and tourism product development, such as geographical overview and climate, culture and history, recreational activities, tourism services, market ties and so on. These are the basic factors influencing Hainan China tourism development and the motivation to stimulate tourists to produce tourism. 2.2 Supporting Factors The supporting factor is the auxiliary factor to Hainan China tourism development and the foundation of tourism competitiveness, including Hainan's infrastructure, accessibility, tourism enterprises, and market potential and so on. Tourism resource sharing is the main driving force to attract tourists to Hainan China. However, if these tourism resources do not have accessibility, or if the relevant enterprises or departments are unwilling to provide the necessary services to help to turn core tourism resources into tourism products on the market, or the conditions for promoting tourism development are limited or substandard, then no matter how rich the tourism resources in this region are, the competitiveness of the region is bound to be severely constrained. 2.3 Developmental Factors The developmental factor refers to the developing direction and mode of Hainan China tourism. It is the key to maintain Hainan Province's sustainable competitive advantage. It specifically includes the organization, marketing, tourism management, crisis management, resource monitoring and so on in Hainan China. 2.4 Regulatory Factors Regulatory factors are the determinants of competitiveness; they can slow down, mitigate, suppress, filter or amplify, enhance, improve, promote other factors. It mainly includes Citation: Feng Li et al. Ijsrm.Human, 2018; Vol. 10 (1): 130-142. 133 www.ijsrm.humanjournals.com destination location, safety, bearing capacity and brand and so on. Although these factors have a moderating impact on core competitiveness only through small and continuous accumulation, their influence is fundamental, dramatic and controlling, so that it can outweigh other types of determinants, and to turn strong or weak competitors into secondary or primary competitors. 3. The Impact of Industrial Cluster and Industrial Division on the Core Competitiveness of Hainan China Tourism Industry 3.1 Influences on Basic Factors Due to the fact that the natural climate, culture, and history contained in the basic factors of tourism resources in Hainan China have remained unchanged for a long time, the impact of tourism industry cluster on the endowment of tourism resources is limited, which mainly reflected in the impact of industrial clusters on the development of tourism products. First of all, industrial clusters can gather a
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