Ethical Considerations in CDHC Sales Introduction and Overview
Ethical Considerations in CDHC Sales Mass CE course #C33943, 3 ethics credits CT CE course #106708, 3 LRE credits Introduction and Overview Consumer Driven Health Care aims to treat medical care purchases like all other consumer purchases such as cars, homes and groceries. It does this by requiring consumers to spend their own money on medical care, up to some specified annual deductible. The assumption underlying CDHC policies is that consumers will shop as well for medical care as they do for cars, homes, groceries, etc. There’s a problem with this assumption: most consumers know how to shop for cars, homes and groceries, but few know how to shop for medical care. When shopping for cars, for example, people generally decide what to purchase based on mileage per gallon, safety, resale value, comfort, style and a few other factors. But people generally don’t know about, or how to use, similar medical quality metrics like the Number Needed to Treat or Number Needed for Harm. Few consumers know their Starting Risk of developing various medical problems, or the Modified Risk offered by medications, therapies or tests. Even fewer can understand which medical claims are meaningful and which are not. In short, most people don’t know how to shop for medical quality or how to avoid wasting their money on unnecessary medical treatments. Lacking this knowledge, consumers tend to waste a great deal of money on unnecessary tests, medications and procedures…up to, about, 1/3 of all medical spending, according to numerous research studies. This raises a major ethical issue for brokers who sell these policies.
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