URBAN CULTURE IN AUGMENTED SOCIAL REALITY: CONJUNCTION VERSUS DISJUNCTION AUTHORSHIP INTRODUCTION Valentin P. Babintsev The life activity of urbanized communities DSc of Philosophy, Professor, Belgorod State National Research (potentially including all the urban citizens but University, Pobedy St., 85, 308015 Belgorod, Russia. in reality - only those who at least from time to ORCID: https://orcid.org/0000-0002-0112-6145 time voluntarily take part in solving urban E-mail:
[email protected] problems, therefore, acquired the status of Galina N. Gaidukova subject) in the modern, extremely unstable PhD of Sociology, Associate Professor, Belgorod State National reality, is characterized by a contradictory Research University, Pobedy St., 85, 308015 Belgorod, Russia. interaction of two tendencies that are often ORCID: https://orcid.org/0000-0001-6300-9174 E-mail:
[email protected] defined as social conjunction and social disjunction. Russian researcher O.A. Zhanna A. Shapoval Karmadonov considers social conjunction as PhD of Sociology, Associate Professor, Belgorod State National Research University, Pobedy St., 85, 308015 Belgorod, Russia. “a process that is ultimately focused on social ORCID: https://orcid.org/0000-0002-8069-9274 reproduction, based on consistent solidarity, E-mail:
[email protected] provided with full-fledged flows of social Received in: Approved in: 2021-03-10 2021-07-15 consolidation in all levels and structural DOI: https://doi.org/10.24115/S2446-622020217Extra-E1233p.537-548 elements of society” (KARMADONOV, 2015, p. 11). While the disjunction, according to O.A. Karmadonov, is a process of "disorder, mismatch and disintegration of integration means, accompanied by a weakening of consolidation flows and problematization of the main goal of integration, i.e.