Understands C&U

Insight Small rewards In balancing stressful lifestyles, students reward themselves with small treats along with other healthier choices.

60% of people ordering dessert claim to be on a diet. (Mintel Menu Insights 2007)

BRAND Ideas for Colleges and Universities ® Mini Desserts. Bite-sized desserts are one of the hottest trends ® ® on the menu. Try Mini Turtle Pie Slammers with crushed TWIX Bar CHOCOLATE CANDIES or Mini Semi-Sweet Chocolate Pudding Tarts with M&M’S® Brand Chocolate Candies. MARS Answers Understands C&U Sippable Desserts in Espresso Cups. Dial up the wow-factor with Chopped TWIX® Caramel Cookie Bar. Bits of caramel, crunchy cookie, decadent Banana Split Milk Shakes with TWIX® Bar, served in small and chocolate make the perfect ingredients for drinkable desserts, MARKET KNOWLEDGE. HUMAN INSIGHTS. COLLABORATION. espresso cups or juice glasses. frozen treats, and more.

Visit www.MARSfoodservices.com for these recipes. M&M’S® Brand Semi-Sweet Chocolate Mini Baking Bits. The semi- sweet chocolate taste and smaller size are ideal for frozen desserts or baked goods.

Premium Points Collect points for valuable prizes! Look for Premium Points coupons on MARS Answers every UNCLE BEN’S® Rice package. Chopped TWIX® Caramel Cookie Bar. Bits of caramel, crunchy cookie, and chocolate make the perfect ingredients for drinkable desserts, frozen treats, and more. M&M’S® Mini Semi-Sweet Chocolate Candies. The semi-sweet ® chocolate taste and smaller size is ideal for frozen desserts or StarAwards baked goods . MARS Foodservices is proud to support professional development in College & University Foodservice.

For additional ideas and complete recipes, visit www.MARSfoodservices.com.

www.MARSfoodservices.com 1-800-432-2331

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College & University ConsumerS Insight Insight Insight Millenials FRESH AND INTERACTIVE CLOCKLESS EATING Food AS FUEL Freshness is the #1 food criteria for Today’s students eat around Research shows that Millenials C&U. The most popular concepts the clock, averaging four to don’t change their diets for are freshly prepared ethnic foods six small meals, including weight loss; they eat for improved and interactive venues. midafternoon, late-night, and physical performance. really-late-night eating.

Ideas for Colleges and Universities Ideas for Colleges and Universities Ideas for Colleges and Universities Display Cooking. This continues to be a top choice among students Extended Hours. Many universities keep a few food outlets open from Six of Top 10 C&U Foods Focus on Health. Millenials grew up on because the food has a higher perceived freshness, customization options, 6:30 a.m. until midnight on weeknights and 2 a.m. on weekends. If labor supplements, nutritional messages, organic foods, and even exotic options. and food safety. Try a risotto bar for an innovative twist. is an issue, open some stations early and others late, and post the hours Tout your healthy offerings on menu boards, and don’t compromise on big, around campus. bold flavor! Sundae Bar. Ice cream, along with colorful containers of candy pieces and sauces, provides an interactive dessert event. Merchandise name-brand Grab-and-Go Meals. If extended hours are too costly, add small meals to Boost Nutrition with Whole Grains. Enhance health benefits by trading toppings, and you’ll have an on-campus winner. grab-and-go sections at foodservice outlets and c-stores. Be sure to have pasta or potatoes for whole-grain rice. You’ll be lowering carbs and a microwave available after hours. improving long-lasting energy, protein, fiber—and taste.

Snack Displays. Students love snacking on the run, so keep lots of options Healthy Fare with International Flair. Ethnic foods continue to be tops on in high-traffic areas. Fifty-five percent of candy purchases are made on the menu. Combine bold ethnic fare with whole-grain nutrition for foods impulse, and displaying snacks increases purchase by 87%! (IPSOS, ASI 2006) that are certain to be top-sellers.

MARS Answers “Fresh, flexible, UNCLE BEN’S®Ready Rice®Pouch. Students can help themselves anytime with single heat-and-serve pouches of flavorful rice creations. Choose full of energy” from 17 varieties. SEEDS OF CHANGE®Frozen Entrées. These single-serving organic entrées describes today’s are ideal for students to heat on-site, or take to residence halls to enjoy later. Completely vegetarian, certified organic, and available in six varieties, college consumers— including Spicy Thai Peanut Noodles. and the foods MARS Regular or Tear ’N Share Size Candies. SNICKERS® Brand is the #1 candy bar, M&M’S® Brand is the #1 chocolate candy, and SKITTLES® Brand and STARBURST® Brand are the #1 and #2 nonchocolate brands. they eat! (IRI 52 weeks ending 1-1-06)

FREE Display Rack from MARS Foodservices. Take advantage of a free MARS Answers rack to display America’s top candy brands! Call 1-800-432-2331 to request the rack size and style for your needs.

® Millenials’ Top 5 Criteria for Food— UNCLE BEN’S Ready Risotto. Perfect for a risotto station, this ready-to- serve risotto cooks in minutes. Pair with endless proteins, vegetables, and • Freshness (74%) seasonings for a fast, foolproof answer to display cooking. • Easy and fast to prepare (71%) Chopped SNICKERS® Bar. America’s favorite candy bar, chopped into tempting morsels for ice cream, cheesecake, baked goods, and more! MARS Answers • Capable of being eaten on the go (61%) M&M’S®Brand Milk Chocolate Candies. Who can resist? The #1 UNCLE BEN’S® Whole Grain Rice Products. Made with a less-refined rice

• Provides extra energy (58%) chocolate candy is the classic all-time favorite for sprinkling and baking. grain for lower carbs. Choose from our variety of Whole Grain products • Good source of vitamins (52%) (IRI 52 weeks ending 1-1-06) for low-calorie, heart-healthy foods that provide long-lasting energy. Whole Grain Brown Rice meets USDA dietary guidelines for three daily We know you go to great lengths to meet these servings of grains. criteria every day. Thats why we’ve looked at key UNCLE BEN’S® Flavored Rice. From new Sun-Dried Tomato Pilaf with Whole Grains to Pinto Beans & Whole Grain Brown Rice, it’s easy to keep trends and how you can respond with foods that your menu healthy and full of on-trend flavor. Choose from 11 varieties. keep students energized with plenty of nutrition, UNCLE BEN’S® Stuffing Mix. Keep them going with the good stuff! New Savory Herb Stuffing Mix with Whole Grains delivers a slightly spicier taste flavor, and fun! along with whole-grain nutrition.

Understands C&U

Source: BuzzBack Research MARKET KNOWLEDGE. HUMAN INSIGHTS. COLLABORATION. College & University ConsumerS Insight Insight Insight Millenials FRESH AND INTERACTIVE CLOCKLESS EATING Food AS FUEL Freshness is the #1 food criteria for Today’s students eat around Research shows that Millenials C&U. The most popular concepts the clock, averaging four to don’t change their diets for are freshly prepared ethnic foods six small meals, including weight loss; they eat for improved and interactive venues. midafternoon, late-night, and physical performance. really-late-night eating.

FREE Display Rack from MARS Foodservices. Take advantage of a free MARS Answers rack to display America’s top candy brands! Call 1-800-432-2331 to request the rack size and style for your needs.

Understands C&U

Source: BuzzBack Research MARKET KNOWLEDGE. HUMAN INSIGHTS. COLLABORATION. Insight Small rewards In balancing stressful lifestyles, students reward themselves with small treats along with other healthier choices.

60% of people ordering dessert claim to be on a diet. (Mintel Menu Insights 2007)

Visit www.MARSfoodservices.com for these recipes. M&M’S® Brand Semi-Sweet Chocolate Mini Baking Bits. The semi- sweet chocolate taste and smaller size are ideal for frozen desserts or baked goods.

For additional ideas and complete recipes, visit www.MARSfoodservices.com.

www.MARSfoodservices.com 1-800-432-2331