OLYMPISM AND THE OLYMPIC SYMBOL Principles and Usage Guidelines October 2017 Dear Friends, The Olympic symbol is one of the most recognised brands in the world. The five interlocking rings on a white background represent Olympism and its values of excellence, respect and friendship. It also stands for the Unity in Diversity of the Olympic Movement. It is a symbol with global visibility, seen by billions of people throughout the world not only during the Olympic Games. Like Olympism, the Olympic symbol is timeless and carries universal significance. The Olympic Charter defines the significance of the Olympic rings as a key Olympic property. It is therefore a shared responsibility of everyone in the Olympic Movement and beyond to protect it by using it correctly. These guidelines exist to ensure that the integrity of the Olympic symbol is safeguarded whenever it is used. We have updated the guidelines to ensure that they take into account the new philosophy of Olympic Agenda 2020 to extend the use of the Olympic brand for non-commercial use and to reflect a constantly evolving world. Using the Olympic symbol with the integrity of its intended purpose and thereby promoting the Olympic values in today’s fast-changing world is both a responsibility and privilege. It is my hope that these guidelines will be used in this spirit. In this way, we are carrying the ideals of our founder, Pierre de Coubertin, into the present day and ensuring their relevance for the future. Thomas Bach, IOC President 3 INTRODUCTION These guidelines provide direction for the use of the Olympic symbol by the Olympic Movement and its authorised stakeholders. They aim to preserve the integrity and authority of the Olympic symbol while ensuring its visibility and inclusiveness. All rights to the Olympic symbol and other Olympic properties belong exclusively to the International Olympic Committee (IOC). The Olympic symbol and the Olympic properties must be used only with the express prior written consent of the IOC. 4 TABLE OF CONTENTS OLYMPISM SPECIAL APPLICATIONS Introduction ...................................................................................... 7 Introduction ..................................................................................... 28 Fundamental Principles of Olympism ................................................. 8 Three-Dimensional: General Principles .............................................. 29 Vision of the Olympic Movement ........................................................ 9 Three-Dimensional: One Side Visible ................................................. 31 Three-Dimensional: Two Sides Visible ............................................... 32 THE OLYMPIC SYMBOL Illumination and Projection. .33 Digital Applications .......................................................................... 34 Introduction ..................................................................................... 11 Animation ........................................................................................ 35 Definition, Meaning and Link to Olympic Properties ............................ 12 Textile ............................................................................................. 36 The Proud History of the Olympic Rings ............................................ 13 Embossing ...................................................................................... 37 The Official Version: Full-Colour Olympic Rings .................................. 14 Gold, Silver and Bronze Colours ....................................................... 38 Six Additional Versions: Monochrome Olympic Rings ......................... 15 Raw Material ................................................................................... 39 Other Creative Applications .............................................................. 40 APPLICATIONS Balancing Integrity and Pragmatism .................................................. 17 ARTWORK A Unique Design .............................................................................. 19 Full-Colour Artwork .......................................................................... 42 Isolation Area. .20 Monochrome Artwork. .43 Minimum Size .................................................................................. 21 Backgrounds for Full-Colour Olympic Rings ...................................... 22 Backgrounds for Monochrome Olympic Rings ................................... 23 APPROVAL Tone-on-Tone .................................................................................. 24 Approval Process ............................................................................. 44 Common Misuses ............................................................................ 25 5 “Olympism did not reappear within the context of modern civilisation in order to play a local or temporary role. The mission entrusted to it is universal and timeless.” PIERRE DE COUBERTIN Founder of the modern Olympic Games 6 OLYMPISM Introduction Olympism is a philosophy of life, which places sport at the service of humankind. “Modern Olympism was conceived by Pierre de Coubertin, on whose initiative the International Athletic Congress of Paris was held in June 1894. The International Olympic Committee (IOC) constituted itself on 23 June 1894. The first Olympic Games (Games of the Olympiad) of modern times were celebrated in Athens, Greece, in 1896. In 1914, the Olympic flag presented by Pierre de Coubertin at the Paris Congress was adopted. It includes the five interlaced rings, which represent the union of the five continents and the meeting of athletes from throughout the world at the Olympic Games. The first Olympic Winter Games were celebrated in Chamonix, France, in 1924.” 1 1 Olympic Charter, Preamble 7 OLYMPISM Fundamental Principles of Olympism The Fundamental Principles of Olympism are presented in the Olympic Charter: 4. The practice of sport is a human right. Every individual must have the possibility of practising sport, without discrimination of any kind and “1. Olympism is a philosophy of life, exalting and combining in a balanced in the Olympic spirit, which requires mutual understanding with a spirit whole the qualities of body, will and mind. Blending sport with culture of friendship, solidarity and fair play. and education, Olympism seeks to create a way of life based on the joy of effort, the educational value of good example, social responsibility 5. [...] and respect for universal fundamental ethical principles. 6. The enjoyment of the rights and freedoms set forth in this Olympic Charter 2. The goal of Olympism is to place sport at the service of the harmonious shall be secured without discrimination of any kind, such as race, colour, development of humankind, with a view to promoting a peaceful society sex, sexual orientation, language, religion, political or other opinion, concerned with the preservation of human dignity. national or social origin, property, birth or other status. 3. The Olympic Movement is the concerted, organised, universal and permanent 7. [...]” 1 action, carried out under the supreme authority of the IOC, of all individuals and entities who are inspired by the values of Olympism. It covers the five continents. It reaches its peak with the bringing together of the world’s athletes at the great sports festival, the Olympic Games. Its symbol is five interlaced rings. “The Olympic Charter (OC) is the codification of the Fundamental Principles of Olympism, Rules and Bye-Laws adopted by the International Olympic Committee (IOC). It governs the organisation, action and operation of the Olympic Movement and sets forth the conditions for the celebration of the Olympic Games.” 2 1 Olympic Charter, Fundamental Principles of Olympism 2 Olympic Charter, Introduction 8 OLYMPISM Vision of the Olympic Movement The “vision of the Olympic Movement”, which is based on the Olympic Charter, provides a concise description of the vision, missions, values and working principles of the Olympic Movement — all of which are represented by the Olympic symbol — and serves as a common platform for all stakeholders of the Olympic Movement. Olympism is a philosophy of life, which places sport at the service of humankind. Building a better world VISION through sport VALUES Excellence Respect Friendship • Ensure the uniqueness and the regular celebration of the Olympic Games MISSIONS • Put athletes at the heart of the Olympic Movement • Promote sport and the Olympic values in society, with a focus on young people WORKING Universality Autonomy and Unity in Diversity Sustainability PRINCIPLES and Solidarity Good Governance 9 One of the very first Olympic flags. This flag flew in Alexandria (Egypt) on 5 April 1914 at the Pan-Egyptian Games, organised to celebrate the 20th anniversary of the reestablishment of the Olympic Games. 10 THE OLYMPIC SYMBOL Introduction The Olympic symbol, widely known throughout the world and throughout the remainder of these guidelines as the Olympic rings, is the visual ambassador of Olympism for billions of people. Designed in 1913 by Pierre de Coubertin, the Olympic rings remain a global representation of the Olympic Movement and its activity. 11 THE OLYMPIC SYMBOL Definition, Meaning and Link to Olympic Properties Meaning “The Olympic symbol expresses the activity of the Olympic Movement and represents the union of the five continents and the meeting of athletes from throughout the world at the Olympic Games.” 1 Link to Olympic properties The Olympic rings are