News and insight for North America's fresh produce buyers

By Carl Collen

Thursday 29th May 2014, 9:29 GMT Dole kicks off US summer tour

Dallas and New York are the starting points for two simultaneous Dole Peel the Love Banana Cabana tours

ole officially arrived in and nationwide Peel the Love Tour in 2013. By The Western Tour leaves Dallas and visits D this week for the hitting the road on two separate tours Houston; San Antonio; Salt Lake City; start of two simultaneous covering the Eastern and Western portions Phoenix; San Diego; Los Angeles; San nationwide Peel the Love Banana Cabana of the US, Dole will be able to visit banana Francisco; Sacramento, Calif.; Reno, Nev.; Tours designed to encourage banana fans in fans in 26 cities in 21 states over 104 days. Portland, Ore.; and Seattle. the US to 'Peel the Love' and discover the fun of healthy summer eating. “We’re excited to take the expanded 2014 Both Tours feature sampling of a new batch Tour out on the road to even more banana of Peel the Love salad, sandwich, entrée, Organised by Dole Bananas and co- fans this year,” said Bil Goldfield, Dole snack and dessert recipes designed by the sponsored by Blue Diamond Almond Fresh Fruit Company’s director of Dole Test Kitchens to showcase the taste, Breeze Almondmilk, the two caravans are corporate communications. “From new versatility, nutrition and convenience of stopping at supermarkets, special events recipes and serving suggestions to free Dole bananas, pineapple and other fresh and other local venues to reacquaint samples and giveaways, we’re doubling the fruits and vegetables. Americans with the "fun, whimsy and love and bringing our ‘healthy-eating-can- versatility" of bananas. be-fun’ message to supermarkets and public The Tours are part of Dole Bananas Peel the events all across the country this summer.” Love, a multiyear initiative to remind UC The tours are also designed to offer consumers about the fun and nutritional compelling new ways to add fresh produce The Eastern Tour departs from New York significance of the world’s most popular to summer meals, snacking, parties and City and visits New Jersey; Philadelphia; fruit, and encourage greater consumption entertaining plans. ; Virginia; Raleigh, N.C.; of fresh fruits and vegetables overall. Columbia, S.C.; Jacksonville, Fla.; Alabama; Dole and Blue Diamond Almond Breeze are Mississippi; St. Louis; Des Moines, Iowa; and launching two simultaneous tours this year Minneapolis. at the request of retailers and consumers who participated in Dole’s

http://www.fruitnet.com/americafruit/article/1474/parts-of-san-diego-quarantined-as-psyllid-count-mounts

© Copyright Market Intelligence Ltd - Fruitnet.com 2014. The copyright on this article and all content published on Market Intelligence Ltd - Fruitnet.com is held by Market Intelligence Ltd - Fruitnet.com Limited, a joint venture between Market Intelligence Limited and Dr Rolf M Wolf Media GmbH. All rights reserved. Neither this article nor any part of it may be reproduced, stored or transmitted in any form, including print- outs, screen grabs and information retrieval systems, without the prior permission of the copyright owners.