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Media and Regional Integration: a Case Study of the East Africa Community

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Media and Regional Integration: a Case Study of the East Africa Community UNIVERSITY OF NAIROBI Institute of Diplomacy and International Studies Media and Regional Integration: A Case Study of the East Africa Community Stellah Daisy Mang'era R50/81141/2012 Supervisor Dr. Patrick Maluki A Research Project Submitted in Partial Fulfillment of the Degree of Master of Arts in International Studies, at the Institute of Diplomacy and International Studies, University of Nairobi 2014 DECLARATION I, declare that this project is my original work and that it has not been submitted for the award of a degree in any other university. ……………. …………………. Signature Date Stellah Daisy Mangera R50/81141/2012 This project has been submitted for examination with approval as the appointed university supervisor ………………………………. ……………….. Signature Date Dr. Patrick Maluki ii DEDICATION I dedicate this work to my family, friends, my lecturers at the university and workmates for their continued support, prayers, encouragement, that this study would have not been successful without your worthy support. iii ACKNOWLEDGEMENTS I will like to acknowledge that my study at the University of Nairobi has been an eye opener, exciting and great privilege, the university staff was of much help in the study and I will like to extend my gratitude to those who impacted in my life directly or indirectly during my study. First, to the almighty God for his sufficiency in my life, to my supervisor for the dedicated exemplary guidance and support, and all those who have been my source of motivation. iv TABLE OF CONTENTS DECLARATION ............................................................................................................................ ii DEDICATION ............................................................................................................................... iii ACKNOWLEDGEMENTS ........................................................................................................... iv LIST OF TABLES ......................................................................................................................... ix LIST OF FIGURES ........................................................................................................................ x LIST OF ACRONYMS ................................................................................................................. xi 1.1 INTRODUCTION .................................................................................................................... 1 1.2 Background of the Study ........................................................................................................................ 2 1.3 Statement of the Problem ........................................................................................................................ 5 1.4 Objectives of the Study ........................................................................................................................... 6 1.4.1 Specific objectives ............................................................................................................................... 6 1.4.2 Research Questions .............................................................................................................................. 7 1.4.3 Hypothesis............................................................................................................................................ 7 1.5 Justification of the Study ........................................................................................................................ 7 1.6 Literature Review .................................................................................................................................... 8 1.6.1 Media and Integration in East Africa ................................................................................................. 13 1.6.2 Media and Agenda Setting ................................................................................................................. 16 1.7 Theoretical Framework ......................................................................................................................... 18 1.7.1 Functionalism Theory ........................................................................................................................ 18 1.8 Methodology ........................................................................................................................... 22 1.8.1 Introduction ........................................................................................................................................ 22 1.8.2 Study Site ........................................................................................................................................... 22 1.8.3 Study Design and Population ............................................................................................................. 22 1.8.4 Data Collection .................................................................................................................................. 24 1.8.5 Questionnaire ..................................................................................................................................... 24 v 1.8.6 In-depth Interviews ............................................................................................................................ 24 1.8.7 Key Informants Interviews................................................................................................................. 24 1.8.8 Data Analysis ..................................................................................................................................... 24 1.9 Chapter Outline ....................................................................................................................... 25 CHAPTER TWO: MEDIA AND EAC INTEGRATION ............................................................ 26 2.1 Introduction ............................................................................................................................. 26 2.2 Regional Integration................................................................................................................ 27 2.3 The Process and Phases of EAC Integration ........................................................................... 30 2.3.1 The Process of EAC Integration ........................................................................................................ 30 2.3.2 Phases of EAC Integration ................................................................................................................. 32 2.3.2.1 The Customs Union ........................................................................................................................ 32 2.3.2.2 The Common Market ...................................................................................................................... 33 2.3.2.3 The Monetary Union ....................................................................................................................... 33 2.3.2.4 The Political Federation .................................................................................................................. 34 2.5 The role of media in the integration process ........................................................................... 34 2.5.1 Means of Information Dissemination in the EAC Integration ........................................................... 36 2.5.1.1 Mass Media ..................................................................................................................................... 38 2.5.1.2 Radio ............................................................................................................................................... 38 2.5.1.3 Television ........................................................................................................................................ 38 2.5.1.4 Teletext & Videotext ....................................................................................................................... 39 2.5.1.5 Newspapers ..................................................................................................................................... 40 2.6 The EAC Directorate of Corporate Communication and Public Affairs Department ............ 40 2.7 The Structure of Media in EAC .............................................................................................. 41 2.8 Conclusion .............................................................................................................................. 42 CHAPTER THREE: THE ROLE OF MEDIA AND REGIONAL INTEGRATION .................. 44 3.1 Concept of Regional Integration ........................................................................................................... 44 vi 3.2 Global Perspectives of Regional Integration......................................................................................... 46 3.3 Regional Integration, media diplomacy and public diplomacy ............................................................ 48 3.4 Evolution of East Africa Community .................................................................................................. 49 3.5 Institutions of East Africa Community ................................................................................................. 51 3.6 East Africa Community Achievements ................................................................................................. 52 3.7 Conclusion ...........................................................................................................................................
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