2014-2015 Alan Zhen 2005-2013
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ALAN ZHEN PORTFOLIO CONTACT www.Zhencreative.com [email protected] 917.310.4545 ◊ Creative Visualizer EXPERIENCE HAVAS LYNX Snr. Art Director/Freelance 2014-2015 havaslynx.com toujeo.com Brought on as a brand specialist to ensure the launch of patient facing experience for Sanofi ’s Toujeo® COACH program. Built a foundation of graphic elements including infographics to ensure cross platform consistency between print, digital, video, and online content. Conceptualized and storyboarded digital creative to fully utilize HTML5 functionality for Sanofi ’s Afrezza® product. 2014 DELOS Infographic/Creative Consultant SKILL SET delosliving.com Worked directly with research division to visualize fi ndings, theories, and data into engaging content. The art direction and visual system was INFOGRAPHICS lauded by the fi rm founders and helped increased equity to investors. Ideation, Pivot Charts Over the course of one month my role has expanded from visual consulting on internal research to include client-facing presentations. BRANDING Identity, Marketing, Synergy 2005-2013 ESPN Brand/Marketing Designer DIGITAL espn.com My role held a wide range of responsibility including: conceiving and Social, Responsive, UI/UX executing brand identities, print collateral, digital collateral, environment experiences, apparel, displays, publications, and internal visual support. Illustrator I was an instructive and integral creative force in the creation of the following brands: ESPN FC, ESPN Endurance, Tribeca ESPN sports fi lm series, and ESPN HS. I helped expand the brands: ESPN, ESPN2, ESPN3, ESPN Deportes, WatchESPN, ESPN.com, X Games, College Gameday, Photoshop SportsCenter, ESPYS, and ESPN the Magazine. Established relationships with the social media team to adapt Facebook, Google+, Foursquare, Twitter, and Instagram into a brand priority. Contributions include InDesign ideation, execution, scheduling, and social trend awareness. In 2006, I introduced and trained colleagues to maintain the logo assets system, and also led sessions on the creative process to educate the partners on equity and confi dence. DreamWeaver HTML 5 EDUCATION CSS 3 PARSONS THE NEW SCHOOL FOR DESIGN BFA Communication Design & Animation Focus 2003 Keynotes ACTIVITIES Excel ACHIEVEMENTS INTEREST ESPN FC nomination Reading People FOLLOW ME for 2012 Communication IdN Magazine, Data Point, Stephen Colbert, Annual Nudge, Corpse Walker, Elon Musk, Steven Yeun, Blink, Wheel of Time Ravi Zacherias www.behance.net/zhizhen ESPN FC featured in The Walt Disney Company www.linkedin.com/in/alanzhen Podcast Hobbies ITK 2012 Freakonomics, NPR Kayaking, Traveling, www.instagram.com/heronz Science, Intelligence Sqr, Public Space Discovery, Stuff You Should Know Hiking, Cooking.