2012 SPORTS MEDIA MARKETING AWARDS INTERNATIONAL & NATIONAL ‐ FINALISTS LIST
TELEVISION/VIDEO
BEST SPOT* LONDON OLYMPICS 2012 BRITISH EUROSPORT
IT'S NOT CRAZY, IT'S SPORTS. "SHAKE ON IT" ESPN, WIEDEN + KENNEDY NY
NBA ON TNT REGULAR SEASON OPENING TEASE "FOREVER" TURNER SPORTS ‐ CSSU
UFC ON FOX- "ORDINARY GUYS"- SWINGSET FOX SPORTS MARKETING
SUPERSPORT TRANSFORMERS ORIJIN
IT'S NOT CRAZY, IT'S SPORTS. "THE NAME" ESPN, WIEDEN + KENNEDY NY
BEST TV/VIDEO CAMPAIGN 2011 ‐ 2012 NBA ON TNT REGULAR SEASON IMAGE CAMPAIGN TURNER SPORTS ‐ CSSU
FRIDAY NIGHT HOCKEY SPORTSNET
TSN ENTRY BELL MEDIA AGENCY
TSN ENTRY #2 BELL MEDIA AGENCY
NFL ON FOX "BETTER ON FOX" FOX SPORTS MARKETING
OLYMPICS 2012 THACKWELL & WHITTAKER
BEST USE OF DESIGN BBC1 BOAT RACE 2012 M‐I‐E
PAGE 1 OF 8 NCAA MARCH MADNESS "BRACKETS EVERYWHERE" IMAGE TURNER SPORTS ‐ CSSU
ESPN COLLEGE GAMEDAY OPEN TROIKA
NBA ON TNT SHAQUILLE O'NEAL "GET READY" PROMO TURNER SPORTS – CSSU
NFL ON FOX "LAUNCH" FOX SPORTS MARKETING
OLYMPIA SRF
BEST EDITING 2012 MLB REGULAR SEASON OPENING TEASE TURNER SPORTS ‐ CSSU
HBO BOXING YEARENDER 2011 HBO
NBC SPORTS: LEGACY NBC SPORTS AGENCY
NCAA MARCH MADNESS "BRACKETS EVERYWHERE" IMAGE TURNER SPORTS ‐ CSSU
SUPERSPORT TRANSFORMERS ORIJIN
TOUR DE FRANCE CSQUARED PRODUCTIONS
BEST DIRECTING* HOCKEY NIGHT IN CANADA LAUNCH SPOT CANADIAN BROADCASTING CORPORATION
MLB EXTRA INNINGS 'SPECIAL DELIVERY' DIRECTV
NBA ON TNT TALENT PROMOS ‐ SHAQ FREE THROW TURNER SPORTS – CSSU
OLYMPIA SRF
SUPERSPORT TRANSFORMERS ORIJIN
PAGE 2 OF 8 NCAA MARCH MADNESS "BRACKETS EVERYWHERE" IMAGE TURNER SPORTS ‐ CSSU
BEST USE OF AN ATHLETE* MLB EXTRA INNINGS 'SPECIAL DELIVERY' DIRECTV
NBA ON TNT SHAQUILLE O'NEAL "GET READY" PROMO TURNER SPORTS ‐ CSSU
NBC ‐ OLYMPIC COUNTDOWN LOWER 3RD MFACTOR INC.
OLYMPICS 2012: STEVE REDGRAVE ‐ LOUGANIS THACKWELL & WHITTAKER
TOWER HEIST MAGGIE VISION PRODUCTIONS
UFC ON FOX‐ "ORDINARY GUYS"‐ EARTHQUAKE FOX SPORTS MARKETING
BEST USE OF HUMOR*
NBA ON TNT TALENT PROMOS ‐ SHAQ FREE THROW TURNER SPORTS – CSSU
2C MEDIA PROMO FOR HBO’S “HARD KNOCKS: TRAINING CAMP WITH THE MIAMI DOLPHINS” 2C MEDIA / HBO
MONDAY NIGHT FOOTBALL ‐ ANIMAL CONTROL ESPN, WIEDEN + KENNEDY NY
NBA ON TNT TALENT PROMOS ‐ SHAQ PARKING SPOT TURNER SPORTS – CSSU
NFL "BETTER ON FOX"‐ TERRY'S HEAD FOX SPORTS MARKETING
NCAA MARCH MADNESS "BRACKETS EVERYWHERE" IMAGE TURNER SPORTS ‐ CSSU
BEST USE OF ORIGINAL MUSIC OR SOUND DESIGN* BARNETT ‐ CORMIER PROMO SHOWTIME NETWORKS INC.
BIG PLAYOFFS/FINALS: LEBRON GOODBY, SILVERSTEIN & PARTNERS
PAGE 3 OF 8 IT HAPPENED ON HOCKEY NIGHT IN CANADA TOP 10 MFMUSIC INC.
NBA ON TNT PLAYOFFS OPEN TURNER SPORTS ‐ CSSU
NFL "BETTER ON FOX"‐ ORCHESTRA FOX SPORTS MARKETING
SUPERSPORT TRANSFORMERS ORIJIN
BEST USE OF MUSIC NBA ON TNT SHAQUILLE O'NEIL "GET READY" PROMO TURNER SPORTS ‐ CSSU
OLYMPICS 2012 THACKWELL & WHITTAKER
BOXING ON SHOWTIME EXTREME OPEN SHOWTIME NETWORKS INC.
2012 TOUR DE FRANCE: YELLOW NBC SPORTS AGENCY
NFL FANTASY BLUES NFL NETWORK
EURO 2012 ANTHEM WITH COLDPLAY "CHARLIE BROWN" ESPN, PICTURE FARM
BEST LONG‐FORM PROMO NCAA MARCH MADNESS "BRACKETS EVERYWHERE" IMAGE PROMO TURNER SPORTS ‐ CSSU
THE NEXT ONES NBC SPORTS AGENCY
HBO FACE OFF: COTTO/MARGARITO HBO
BUICK HUMAN HIGHLIGHT REEL FSN MARKETING
HBO 2 DAYS: BRANDON RIOS HBO
BELIEVE IN SUMMER 60 BELL MEDIA AGENCY
PAGE 4 OF 8 PRINT
BEST PRINT, POSTER OR OUTDOOR A GAME OF HONOR POSTER SHOWTIME NETWORKS INC.
ENDLESS TUNNEL BANNER DIRECTV
MLB POSTSEASON ON TBS POSTER TURNER SPORTS CSSU
NBC SPORTS: ABBEY ROAD WINDOW NBC SPORTS AGENCY
ORTIZ‐BERTO II POSTER SHOWTIME NETWORKS INC.
UFC 141 FIGHT POSTER PETROL
BEST PRINT, POSTER OR OUTDOOR CAMPAIGN 2012 STANLEY CUP PLAYOFF OOH CAMPAIGN NBC SPORTS AGENCY
EXECUTIVE CONFERENCE OLYMPIC POSTERS NBC UNIVERSAL
HOCKEY NIGHT IN CANADA/2012 NHL STANLEY CUP PLAYOFFS BILLBOARDS CANADIAN BROADCASTING CORPORATION
SUNDAY NIGHT FOOTBALL PRINT CAMPAIGN NBC SPORTS AGENCY
THURSDAY NIGHT FOOTBALL POSTER CAMPAIGN NFL NETWORK
UFC 143 FIGHT POSTERS PETROL
DIGITAL, SOCIAL AND EARNED MEDIA
BEST SOCIAL MEDIA CAMPAIGN #BIGNBAXMAS NBA ENTERTAINMENT
NCAA SELECTION U TURNER SPORTS ‐ CSSU
PAGE 5 OF 8 ABBEY ROAD NBC UNIVERSAL
NBA SOCIAL MEDIA AWARDS TURNER SPORTS ‐ CSSU
BIG BREAK FAN FAVORITE CONTEST GOLF CHANNEL / NBC SPORTS GROUP
NASCAR & COCA‐COLA RACING MICROSITE TURNER SPORTS ‐ CSSU
BEST STUNT, ENVIRONMENTAL OR EXPERIENTIAL INSTALLATION A FOOTBALL LIFE ‐ BELICHICK IN THE PARK PROMOTION NFL NETWORK
CHOCOLATE STANLEY CUPS NBC SPORTS AGENCY
MADDEN NFL 13 KICKOFF IN TIMES SQUARE EA SPORTS
NCAA MARCH MADNESS GIANT BRACKET INSTALLATION TURNER SPORTS ‐ CSSU
NHL NETWORK "VIRTUAL STANLEY CUP" CENERGY
STANLEY CUP FOUNTAIN NBC SPORTS AGENCY
INTEGRATED MEDIA
BEST OVERALL INTEGRATED MARKETING CAMPAIGN* 2011 US OPEN CONSUMER MARKETING CAMPAIGN TENNIS CHANNEL AND BPG
2012 STANLEY CUP PLAYOFFS NATIONAL HOCKEY LEAGUE/NBC SPORTS AGENCY
A FOOTBALL LIFE NFL NETWORK
ENDLESS TUNNEL KIT DIRECTV
NBC SPORTS NETWORK REBRAND NBC SPORTS AGENCY
NFL NETWORK ‐ ON‐AIR GRAPHICS TOOLKIT NFL NETWORK PAGE 6 OF 8 AFFILIATE/TRADE MARKETING
BEST TRADE PRINT, COLLATERAL, PREMIUM OR SALES KIT WATCHESPN VINTAGE FOOTBALL MAILER HOTHOUSE
WATCHESPN AZALEA MAILER BARBOUR DESIGN
SI/ESPN INSERT DIRECTV
OUTSIDE TELEVISION LAUNCH KIT CENERGY
NBC SPORTS NETWORK DAY 1 KIT NBC SPORTS AGENCY
PSP SIGNAGE AD DIRECTV
DESIGN
BEST NEW LOGO DESIGN CON GARRA FOX DEPORTES
MLB POSTSEASON ON TBS TURNER SPORTS ‐ CSSU
ESPN FC LOGO ESPN
FAN FLY‐IN DIRECTV
LARRY MAC'S TOOLBOX TURNER SPORTS – CSSU
NBC SPORTS NETWORK NBC SPORTS AGENCY
***
PAGE 7 OF 8 **PLEASE NOTE**
DUE TO SELECT CATEGORIES BEING JUDGED AT A LATER DATE, THE FINALISTS/WINNERS IN THOSE CATEGORIES WILL BE ANNOUNCED AT THE AWARDS SHOW.
QUESTIONS? PLEASE CONTACT THE AWARDS DEPARTMENT:
OR
STACY LA COTERA, DIRECTOR OF AWARDS (310) 789‐1503 OR [email protected]
EILEEN RASNAKE, SR. AWARDS COORDINATOR ‐ SMMA (310) 789‐1506 OR [email protected]
PAGE 8 OF 8