2012 Sports Media Marketing Awards International & National ‐ Finalists List

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2012 Sports Media Marketing Awards International & National ‐ Finalists List 2012 SPORTS MEDIA MARKETING AWARDS INTERNATIONAL & NATIONAL ‐ FINALISTS LIST TELEVISION/VIDEO BEST SPOT* LONDON OLYMPICS 2012 BRITISH EUROSPORT IT'S NOT CRAZY, IT'S SPORTS. "SHAKE ON IT" ESPN, WIEDEN + KENNEDY NY NBA ON TNT REGULAR SEASON OPENING TEASE "FOREVER" TURNER SPORTS ‐ CSSU UFC ON FOX- "ORDINARY GUYS"- SWINGSET FOX SPORTS MARKETING SUPERSPORT TRANSFORMERS ORIJIN IT'S NOT CRAZY, IT'S SPORTS. "THE NAME" ESPN, WIEDEN + KENNEDY NY BEST TV/VIDEO CAMPAIGN 2011 ‐ 2012 NBA ON TNT REGULAR SEASON IMAGE CAMPAIGN TURNER SPORTS ‐ CSSU FRIDAY NIGHT HOCKEY SPORTSNET TSN ENTRY BELL MEDIA AGENCY TSN ENTRY #2 BELL MEDIA AGENCY NFL ON FOX "BETTER ON FOX" FOX SPORTS MARKETING OLYMPICS 2012 THACKWELL & WHITTAKER BEST USE OF DESIGN BBC1 BOAT RACE 2012 M‐I‐E PAGE 1 OF 8 NCAA MARCH MADNESS "BRACKETS EVERYWHERE" IMAGE TURNER SPORTS ‐ CSSU ESPN COLLEGE GAMEDAY OPEN TROIKA NBA ON TNT SHAQUILLE O'NEAL "GET READY" PROMO TURNER SPORTS – CSSU NFL ON FOX "LAUNCH" FOX SPORTS MARKETING OLYMPIA SRF BEST EDITING 2012 MLB REGULAR SEASON OPENING TEASE TURNER SPORTS ‐ CSSU HBO BOXING YEARENDER 2011 HBO NBC SPORTS: LEGACY NBC SPORTS AGENCY NCAA MARCH MADNESS "BRACKETS EVERYWHERE" IMAGE TURNER SPORTS ‐ CSSU SUPERSPORT TRANSFORMERS ORIJIN TOUR DE FRANCE CSQUARED PRODUCTIONS BEST DIRECTING* HOCKEY NIGHT IN CANADA LAUNCH SPOT CANADIAN BROADCASTING CORPORATION MLB EXTRA INNINGS 'SPECIAL DELIVERY' DIRECTV NBA ON TNT TALENT PROMOS ‐ SHAQ FREE THROW TURNER SPORTS – CSSU OLYMPIA SRF SUPERSPORT TRANSFORMERS ORIJIN PAGE 2 OF 8 NCAA MARCH MADNESS "BRACKETS EVERYWHERE" IMAGE TURNER SPORTS ‐ CSSU BEST USE OF AN ATHLETE* MLB EXTRA INNINGS 'SPECIAL DELIVERY' DIRECTV NBA ON TNT SHAQUILLE O'NEAL "GET READY" PROMO TURNER SPORTS ‐ CSSU NBC ‐ OLYMPIC COUNTDOWN LOWER 3RD MFACTOR INC. OLYMPICS 2012: STEVE REDGRAVE ‐ LOUGANIS THACKWELL & WHITTAKER TOWER HEIST MAGGIE VISION PRODUCTIONS UFC ON FOX‐ "ORDINARY GUYS"‐ EARTHQUAKE FOX SPORTS MARKETING BEST USE OF HUMOR* NBA ON TNT TALENT PROMOS ‐ SHAQ FREE THROW TURNER SPORTS – CSSU 2C MEDIA PROMO FOR HBO’S “HARD KNOCKS: TRAINING CAMP WITH THE MIAMI DOLPHINS” 2C MEDIA / HBO MONDAY NIGHT FOOTBALL ‐ ANIMAL CONTROL ESPN, WIEDEN + KENNEDY NY NBA ON TNT TALENT PROMOS ‐ SHAQ PARKING SPOT TURNER SPORTS – CSSU NFL "BETTER ON FOX"‐ TERRY'S HEAD FOX SPORTS MARKETING NCAA MARCH MADNESS "BRACKETS EVERYWHERE" IMAGE TURNER SPORTS ‐ CSSU BEST USE OF ORIGINAL MUSIC OR SOUND DESIGN* BARNETT ‐ CORMIER PROMO SHOWTIME NETWORKS INC. BIG PLAYOFFS/FINALS: LEBRON GOODBY, SILVERSTEIN & PARTNERS PAGE 3 OF 8 IT HAPPENED ON HOCKEY NIGHT IN CANADA TOP 10 MFMUSIC INC. NBA ON TNT PLAYOFFS OPEN TURNER SPORTS ‐ CSSU NFL "BETTER ON FOX"‐ ORCHESTRA FOX SPORTS MARKETING SUPERSPORT TRANSFORMERS ORIJIN BEST USE OF MUSIC NBA ON TNT SHAQUILLE O'NEIL "GET READY" PROMO TURNER SPORTS ‐ CSSU OLYMPICS 2012 THACKWELL & WHITTAKER BOXING ON SHOWTIME EXTREME OPEN SHOWTIME NETWORKS INC. 2012 TOUR DE FRANCE: YELLOW NBC SPORTS AGENCY NFL FANTASY BLUES NFL NETWORK EURO 2012 ANTHEM WITH COLDPLAY "CHARLIE BROWN" ESPN, PICTURE FARM BEST LONG‐FORM PROMO NCAA MARCH MADNESS "BRACKETS EVERYWHERE" IMAGE PROMO TURNER SPORTS ‐ CSSU THE NEXT ONES NBC SPORTS AGENCY HBO FACE OFF: COTTO/MARGARITO HBO BUICK HUMAN HIGHLIGHT REEL FSN MARKETING HBO 2 DAYS: BRANDON RIOS HBO BELIEVE IN SUMMER 60 BELL MEDIA AGENCY PAGE 4 OF 8 PRINT BEST PRINT, POSTER OR OUTDOOR A GAME OF HONOR POSTER SHOWTIME NETWORKS INC. ENDLESS TUNNEL BANNER DIRECTV MLB POSTSEASON ON TBS POSTER TURNER SPORTS CSSU NBC SPORTS: ABBEY ROAD WINDOW NBC SPORTS AGENCY ORTIZ‐BERTO II POSTER SHOWTIME NETWORKS INC. UFC 141 FIGHT POSTER PETROL BEST PRINT, POSTER OR OUTDOOR CAMPAIGN 2012 STANLEY CUP PLAYOFF OOH CAMPAIGN NBC SPORTS AGENCY EXECUTIVE CONFERENCE OLYMPIC POSTERS NBC UNIVERSAL HOCKEY NIGHT IN CANADA/2012 NHL STANLEY CUP PLAYOFFS BILLBOARDS CANADIAN BROADCASTING CORPORATION SUNDAY NIGHT FOOTBALL PRINT CAMPAIGN NBC SPORTS AGENCY THURSDAY NIGHT FOOTBALL POSTER CAMPAIGN NFL NETWORK UFC 143 FIGHT POSTERS PETROL DIGITAL, SOCIAL AND EARNED MEDIA BEST SOCIAL MEDIA CAMPAIGN #BIGNBAXMAS NBA ENTERTAINMENT NCAA SELECTION U TURNER SPORTS ‐ CSSU PAGE 5 OF 8 ABBEY ROAD NBC UNIVERSAL NBA SOCIAL MEDIA AWARDS TURNER SPORTS ‐ CSSU BIG BREAK FAN FAVORITE CONTEST GOLF CHANNEL / NBC SPORTS GROUP NASCAR & COCA‐COLA RACING MICROSITE TURNER SPORTS ‐ CSSU BEST STUNT, ENVIRONMENTAL OR EXPERIENTIAL INSTALLATION A FOOTBALL LIFE ‐ BELICHICK IN THE PARK PROMOTION NFL NETWORK CHOCOLATE STANLEY CUPS NBC SPORTS AGENCY MADDEN NFL 13 KICKOFF IN TIMES SQUARE EA SPORTS NCAA MARCH MADNESS GIANT BRACKET INSTALLATION TURNER SPORTS ‐ CSSU NHL NETWORK "VIRTUAL STANLEY CUP" CENERGY STANLEY CUP FOUNTAIN NBC SPORTS AGENCY INTEGRATED MEDIA BEST OVERALL INTEGRATED MARKETING CAMPAIGN* 2011 US OPEN CONSUMER MARKETING CAMPAIGN TENNIS CHANNEL AND BPG 2012 STANLEY CUP PLAYOFFS NATIONAL HOCKEY LEAGUE/NBC SPORTS AGENCY A FOOTBALL LIFE NFL NETWORK ENDLESS TUNNEL KIT DIRECTV NBC SPORTS NETWORK REBRAND NBC SPORTS AGENCY NFL NETWORK ‐ ON‐AIR GRAPHICS TOOLKIT NFL NETWORK PAGE 6 OF 8 AFFILIATE/TRADE MARKETING BEST TRADE PRINT, COLLATERAL, PREMIUM OR SALES KIT WATCHESPN VINTAGE FOOTBALL MAILER HOTHOUSE WATCHESPN AZALEA MAILER BARBOUR DESIGN SI/ESPN INSERT DIRECTV OUTSIDE TELEVISION LAUNCH KIT CENERGY NBC SPORTS NETWORK DAY 1 KIT NBC SPORTS AGENCY PSP SIGNAGE AD DIRECTV DESIGN BEST NEW LOGO DESIGN CON GARRA FOX DEPORTES MLB POSTSEASON ON TBS TURNER SPORTS ‐ CSSU ESPN FC LOGO ESPN FAN FLY‐IN DIRECTV LARRY MAC'S TOOLBOX TURNER SPORTS – CSSU NBC SPORTS NETWORK NBC SPORTS AGENCY *** PAGE 7 OF 8 **PLEASE NOTE** DUE TO SELECT CATEGORIES BEING JUDGED AT A LATER DATE, THE FINALISTS/WINNERS IN THOSE CATEGORIES WILL BE ANNOUNCED AT THE AWARDS SHOW. QUESTIONS? PLEASE CONTACT THE AWARDS DEPARTMENT: [email protected] OR STACY LA COTERA, DIRECTOR OF AWARDS (310) 789‐1503 OR [email protected] EILEEN RASNAKE, SR. AWARDS COORDINATOR ‐ SMMA (310) 789‐1506 OR [email protected] PAGE 8 OF 8.
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