Largest Collection of Forevermark Diamonds Unveiled
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FOREVERMARK CELEBRATES SOUTH AFRICA EXPANSION DISPLAYING AN EXCEPTIONAL 35 CARAT FANCY YELLOW FOREVERMARK DIAMOND 21 February, 2012, Johannesburg – Following the launch with Jewel Africa at the end of 2011, Forevermark, the diamond brand from the De Beers group of companies, today announced wider roll-out plans for South Africa. Ntinga and Shemer in Johannesburg, Peter Gilder in Cape Town and Lorraine Efune in both cities are now offering beautiful jewellery pieces featuring Forevermark diamonds. To celebrate the ongoing expansion of Forevermark in South Africa, the brand unveiled a stunning 35 carat, fancy yellow, marquise-cut diamond, crafted by Forevermark Diamantaire Steinmetz Diamonds. It was worn by South African actress Keabetswe Motsilanyane – ‘K.B.’ - at an exclusive event hosted by Forevermark CEO, Stephen Lussier. Guests were also treated to spectacular jewellery creations featuring Forevermark diamonds, including earrings worn by singer Alicia Keys and actress Joely Richardson as well as a stunning bangle worn by Uma Thurman. Having graced many international red carpets around the world, Forevermark aims to create the same impact in the South African market providing consumers with the world’s most carefully selected diamonds. Each Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and has been responsibly sourced. Adding further glamour on the night, the launch event was attended by renowned South African fashion designer Craig Jacobs, popular Rhythm City soap actor Jamie Bartlett, SABC 1 personality Zizo Beda, and celebrity PR agent Thulane Hadebe. “Today, I am delighted to add to the history of the De Beers Group in South Africa. 120 years of diamond expertise within the De Beers Group has been FOREVERMARK – 17 CHARTERHOUSE STREET – LONDON – EC1N 6RA +44 (0)20 7858 7888 – FOREVERMARK.COM channelled into Forevermark, a diamond brand that provides consumers with an unbreakable promise and thanks to this promise, diamonds that they can be proud to give and wear forever.” said Stephen Lussier, CEO of Forevermark. Speaking at the event, Tim Watson, CEO, Caratco said “We are proud to be in partnership with the De Beers group of companies to bring Forevermark diamonds to South Africa as part of the brand’s global expansion. We are continuing the roll-out in this market to select retailers who have a reputation for diamond expertise and passion which can match the high standards demanded by Forevermark. As CEO for Caratco it gives me great pleasure to be able to offer exceptional Forevermark diamonds to our discerning customers.” Each Forevermark diamond has been selected for its exceptional qualities and only the world’s finest craftsman, using skill and artistry, can unleash its beauty. Less than one per cent of the world’s diamonds are eligible to be Forevermark. For more information about Forevermark, log on to: www.forevermark.com -END- For more information please contact: Thoko Modisakeng [email protected] +27 (0) 828804577 Notes to Editors: ABOUT FOREVERMARK Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is a diamond brand from the De Beers group of companies and as such, benefits from over 120 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers. FOREVERMARK INSCRIPTION & GRADING Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual identification number. Invisible to the naked eye, the inscription is made using bespoke technology from the De Beers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way. Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities - cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go to www.forevermark.com ABOUT THE STEINMETZ DIAMOND GROUP With seven decades of expertise and heritage in the diamond industry, the company has diversified interest in the diamond business - providing rough and polished diamonds to customers around the world, cutting and polishing rough diamonds in Botswana, South Africa, Namibia and New York. As creators of the world’s finest diamonds, famous diamonds such as the 203.04 carat, internally flawless De Beers Millennium Star and the 59.6 carat Steinmetz Pink have been cut by Steinmetz. The Group’s marketing arm has been innovative through the creation of special exhibitions at the Smithsonian in Washington as well as ‘Diamonds’ at the Natural History Museum in London. Steinmetz is a proud sponsor of Formula 1 team Vodafone McLaren Mercedes and annually holds the Monaco GP Flawless Engineering Weekend. The main administrative offices are based in Geneva, Switzerland with a global presence in Antwerp, Tel Aviv, London, New York, Dubai, Mumbai, Hong Kong, Johannesburg, Gaborone and Windhoek. For more information, visit www.steinmetzdiamonds.com. This year Steinmetz is the title sponsor of the Gaborone Marathon, and is raising funds for the following official charities: Lady Khama Charitable Trust, Moremogolo Trust, Mothers for All, Seeing is Believing and the Y Care Charitable Trust. For more information, visit www.steinmetzgaboronemarathon.com. .