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ODEX 2012 Prospectusv3

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Remember: Exhibions require me and effort Underesmang the amount of planning and preparaon required to exhibit successfully is one of the biggest reasons for disappointment and failure. If you are going to invest in a stand/booth, you must also be prepared to invest the necessary me, effort and resources to see it through. Effecve planning and follow‐up can mean the difference between a bad show experience and a good one. But it can also mean the difference between a good show, and a truly exceponal one. Contents 2012 Fast Facts _____________________________________________________________ 4 Sponsorship Opportunies ____________________________________________________ 6 Call for Speakers at ODEX, Blue Edge & OMCSS ____________________________________7 Pre Show Integrated Markeng ________________________________________________8 ODEX Becomes the Major Sponsor of the 2012 Australian Fin Swimming Championships ____9 How to Apply for Booth Space _________________________________________________ 10 Stand Package Informaon ____________________________________________________11 SOPAC Floorplans ____________________________________________________________12 ODEX Booth Layout ___________________________________________________________13 Venue Images _______________________________________________________________14 Transport and Parking __________________________________________________________15 Accommodaon Informaon_____________________________________________________16 Exhibitor Tips _______________________________________________________________17 2011 Post Show Survey _______________________________________________________19 2011 Tesmonials ______________________________________________________________20 2011 Exhibitors _____________________________________________________________ 23 2011 Speakers _____________________________________________________________ 24 Exhibitor Applicaon and Booking Contract _________________________________________25 www.odex.com.au 3 2012 Fast Facts Name: Oceania Dive Travel & Watersports Expo (ODEX) Date of Event: Saturday 8 September ‐ Sunday 9 September 2012 Venue: Sydney Olympic Park Aquac Centre (SOPAC) hp://www.aquaccentre.com.au/ Locaon: Homebush ‐ Sydney ‐ Australia Event Timings: Saturday 10am‐6pm Sunday 10am‐5pm Ticket Costs: Adults $7 Children $6 (4‐15years) All cket prices and concessions are governed by SOPAC and subject to change. Entry includes the use of the venues leisure pools. Tickets can only be purchased at the venue. Event Descripon: ODEX has been developed as a family friendly consumer event that will showcase products and services relang to recreaonal scuba diving, dive resorts and holiday desnaons, underwa‐ ter imaging, marine ecotourism and conservaon iniaves, freediving and spearfishing, watersports and various other excing underwater acvies. ODEX is complemented by several educaonal seminars and is proud to be a Major Sponsor of the 2012 Australian Fin Swimming Championships. Co‐Located Events: 1. BLUE EDGE ‐ Internaonal Freediving and Spearfishing Exhibion and Conference 2. OMCSS ‐ Oceania Marine Conservaon and Popular Science Symposium 3. OZFIN ‐ Australian Fin Swimming Championships (hp://www.ozfin.org.au) Official Website: hp://www.odex.com.au Facebook: hp://www.facebook.com/odex.page Twier: hp://www.twier.com/oceaniadiveexpo.com Media Tag: “Submerge your senses” Organiser: Blue Edge Media Pty Ltd Type of Event: Consumer Exhibion & Conference Number of Exhibion Booths: 84 Expected Numbers: ODEX is working very closely with the SOPAC Markeng Team in a joint effort to combine both markeng and media resources. The Markeng Team at SOPAC has excellent publicity channels and strong media links in the mainstream press. In addion to this, the venue generally caters for an average of up to 2,000+ general public (swimmers) each weekend. Blue Edge Media, the Organiser of the 2nd Oceania Dive Travel & Watersports Expo, has also developed and culvated major print and online support from the both the dive and travel industry. Therefore by working together with SOPAC, we would expect anything between 5000‐6000 visitors as a low esmate. Retail Sales Policy: The number one reason why visitors came to ODEX in Brisbane was to buy gear and gadgets. Having a sales policy where you can sell stock will not only aract visitors seeking bargains but it will also help exhibitors sell off last season’s product lines or slow moving stock. We would like to encour‐ age manufacturers, importers and wholesalers to support their regional retailers and dealers through joint sales promoons and brand iniaves at ODEX. Free Car Parking: 4 hours automac free parking applies with the purchase of an entry cket. Nearest Car Park: P2 (see hp://www.aquaccentre.com.au/Transport‐and‐Parking8/default.aspx) Nearest Train Staon: Olympic Park Staon Nearest Pub: The Brewery at Novotel Hotel (hp://www.novotelsydneyolympicpark.com.au/eat‐brewery.html) www.odex.com.au 4 2012 Fast Facts (cont.) Exhibitor Categories: Adventure or Eco‐Tour Operator Leisure Clothing or Apparel Club or Diving Associaon Live‐aboard Dive Operator Commercial or Defence Diving Marime Research or Archaeology Dive Charter Vessel Marine Cra or Chandlery Dive Equipment Manufacturer Marine Science or Conservaon Dive Equipment Distributor Naonal Tourism Organisaon Dive Expedion Print or Online Media Dive Store or Retailer Regional Tourism Board Dive Travel or Resort Safety or Rescue Product Educaon or Training Agency Specialised or Technical Diving Freediving or Spearfishing Underwater Imaging Equipment Government Department Underwater Vehicles Hyperbaric & Diving Medicine Water or Acon Sports Equipment Photograph taken in the Ulity Pool which ODEX will be using for Try Dives and Gear Trials www.odex.com.au 5 Sponsorship Opportunies The 2nd Oceania Dive Travel & Watersports Expo offers the perfect plaorm to showcase, demon‐ strate and sample directly to your target market. Sponsorship takes your parcipaon to the highest level, delivering excellent brand exposure plus inclusion in our aggressive pre‐show media campaigns. All Sponsorship Programs are tailored to your specific markeng needs; this customised approach ensures that your message is delivered in line with your corporate branding requirements. Themed and interacve features within the Show enable you to align yourself with specific interest groups, thus ensuring that you are not lost amongst the excitement and that your brand is not diluted. Further to this, to communicate our commitment to your success as a sponsor; we offer you sponsorship category exclusivity! Most sponsorship benefits will include: Creave and sophiscated joint leveraging opportunies that incorporate substanal promoonal, media and PR campaigns High impact media and show recognion Logo and brand enforcement Access to specific target markets Corporate/brand image creaon/ enhancement Merchandising opportunies Sales generaon Complimentary exhibion space Conference and workshop sessions Current available sponsorship opportunies: Principal Sponsor ‐ This will include prime main entrance booth space and a large dedicated glass fronted poolside media room (see picture below) Major Sponsors ‐ This will include the main entrance or best posioned booth space. OZFIN 2012 Australia Fin Swimming Champion‐ ships Major door prizes for entry flyer COSPLAY @ ODEX Compeon prize Official Show Guide adversers Show bags ODEX Principal Sponsor’s Media Room www.odex.com.au 6 Call for Speakers at ODEX, Blue Edge & OMCSS Have you got something to share? Our speakers are respected industry leaders, visionaries, teachers and talented athletes. Our idenficaon and selecon of speakers is based on feedback and recommendaons from our supporng organisaons and media partners. Our objecve is to present a entertaining mix of both specialist and general topics. Our speakers need to be: Experienced and comfortable speaking in front of large groups Interested in sharing experse and knowledge with others Interested, schedule perming, in aending the whole event and engaging with aendees Open to helping spread the word about the event Benefits of speaking at ODEX, Blue Edge or OMCSS Speaking at our event offers numerous benefits including an unparalleled plaorm to gain exposure for your company; increased credibility for your business, project or team; and the opportunity to convey your corporate goals and vision. Other benefits may include: Inclusion on our website, print and online media, show guide and e‐news, your which may raise the profile of you and your organisaon. Your speech can be used as an opportunity to air a point of view, launch a product or make an argu‐ ment. Press releases based on your speech can give your topic a wider circulaon. An opportunity to meet with other experts in your area, to discuss ideas, learn about new trends, and make new friends Demonstrate your knowledge and your company's professionalism To get on the radar and get noced Terms and Conditions for Speakers All interested potenal speakers are subjected to the Organising Commiee’s review and approval before allocaon of a speaker slot. It is not acceptable for company informaon to be included in presentaons unless it is approved by the Organisers. All presentaons will be 25‐30 minutes in length – then offer five minutes for quesons. All presenters must use PowerPoint soware. (unless approved otherwise by the Organisers). All presenters must supply a short biography (100 words maximum). This should include your inial training, your main work experience and your family situaon/interests.
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