1958 Personnel Directories 59

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ALL ROADS LEAD to Mont- real's brand new Queen Eliza- beth Hotel and then s -t -o -p for the CARTB Convention, May 11 to 14. Photo is by Harold Heron.

WHO WON THE BEAVERS ? 4 1958 PERSONNEL DIRECTORIES 59

www.americanradiohistory.com Page Two Canadian Broadcaster May 8th, 1958

FACTS and FIGURES EVERY ADVERTISER SHOULD KNOW ABOUT RADIO IN CANADA

* There are over 7,500,000 sets being used in CIRCULATION AND Canada. COVERAGE: * 5,250,000 in homes, * 1,313,000 in cars, * 937,000 in other pjaces. ** 96.1% of all homes in Canada are Radio homes. ** 74% have 1 set, ** 19% have 2 sets, ** 5% have 3 sets, ** 2% have 4 or more sets.

** Since 1954, Radio set sales ha\ve averaged SET SALES: 632,080 sets per year. Average daily listening time per Canadian LISTENING: home in: * * * Metropolitan Areas 3 hours and 37 min. *r. Non -Metropolitan Areas 4 hours and 43 min. *** Canada Wide 4 hours and 16 min. The above figures of total listening time per Canadian Home are not potential, but actual listening. LISTENING BREAKDOWN: * * * 6 a.m. to noon - 43%. 'k * * noon to 6 p.m. - 36%. * * * 6 p.m. to midnight - 21%. In terms of actual homes reached per dollars COST: spent the cost of radio is lower than all other major media.

Radio offers maximum flexibility. In addition, FLEXIBILITY: Radio is a very adaptable medium.

Radio sells services and products for hundreds of satisfied advertisers throughout Canada. Have your Advertising Agency show you how radio can be used effectively in your present and future campaign.

* Estimate based on DBS '' DBS '* BBM

Zadia Dicttaiem

SUITE 404 - 200 ST. CLAIR AVE. WEST, TORONTO 7, CANADA TELEPHONE WA. 2-0502 BAB-Radio Division promotes Radio as an advertising medium and is a Division of The Canadian Association of Radio and Television Broadcasters.

www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Three eV 9acieutend

DUNTON HINTS SECOND TV LICENSES IS A GROWING 'MARKET THE FIRST INDICATION of a metropolitan areas. This question is new licensing policy for radio expected to be dealt with during the stations in the light of the prospect coming session of Parliament, which of competitive television was given begins May 12. in Ottawa last month in the CBC NO NEW CALGARY STATION Board of Governors' recommenda- tions to the licensing authority. The board also recommended denial of an application by Rundle The board recommended against Broadcasting Company of Calgary to the licensing of two new radio stations establish a new AM radio station in its Montreal and gave among with a power of 5,000 watts on 1330 reasons "the prospect of additional lees. The board stated: "After con- television stations" in the city area. sidering representations by the appli- The applications were from Geoff cant and. by opposing existing sta- Stirling, president of CJON - Radio tions, the board has not found a and TV, in St. John's, Newfoundland, reason to change its opinion of June, for a new AM radio station with 1956, that an additional station would 5,000 watts power on 980 kcs; and not have a good effect on the quality from George S. Mooney, for a licence of service in the area." to establish a new AM Radio station Two applications for power boosts at Dorval, a Montreal suburb, with were recommended for approval. a power of 5,000 watts on 1570 kcs. CHUM -Radio, Toronto, received In its recommendation, the board recommendation for approval of its stated: application for a boost from 2,500 "After a thorough study of the watts daytime to 5,000 watts day, services provided by the radio sta- 2,500 watts night on 1050 kcs. The Skating Rink in St. ohn's, Newfoundland, is a popular centre. tions now operating in the Montreal board said it was technically possible area, and after carefully considering and would improve service if the representations by these two appli- station continued to "provide pro- cants and by opposing existing gramming relating reasonably to the stations, the board is not convinced assurances given to the board in that an additional station or stations January, 1957." NOTEBOOKRad would improve in general service CFAM-Radio, . Altona, Man., re- NEWFOUNDLAND the Montreal region. In the opinion ceived recommendation for approval Use in St. John's, of the board, an increase in the of its application for a power boost Seland,in of any number of stations in a given area from 1,000 watts to 5,000 watts on are the highest Newtn under present conditions is closely 1290 kcs. Newfound 87.7% of all homes related to the problem of assuring Application for a 10,000 watt stand- city in Canada. reasonable standards of radio broad- have Radio. (D by transmitter for CKAC-Radio, in the Province B iott- casting, which has given the board Montreal, was also recommended for -in -Use" much concern. This has particular approval. Average "Sets Çómárison, application in metropolitan areas, Application by CFQC-TV, Saska- Report). where there are prospects of Haynes Montreal (Eng.) addi- toon, for an increase in power from shows 18.3, tional television stations." e.r.p. of 100 kw, video, and e.r.p. of Toronto 22.8. During the hearing the applica- 60 kw audio, on Channel 8 to 180 kw 22.6, and Vancouver tions were opposed by J. Arthur video and 100 kw audio was also families Dupont, owner of CJAD, Montreal, recommended for approval. 1949, Newfoundland than who reiterated past views that the The following financial applications Since to spend advertising dollar in were also recommended for approval: had more money Montreal could have population not support another station. Mr. CFCN-Radio, Calgary: transfer of before. The buying Stirling argued that by improved 4,000 common shares. ever 300,000, making fl is some programming, new advertising CHNS-Radio, Halifax: transfer of of St. John's higher than sources would be created. 1 common share. it a market considerably and Mr. Stirling also offered to dispose CFGT-Radio, Alma, Que.: issuance `II d comb id; of his interest in CJON and CJON- of 5 common and 40 preferred shares. H,alif Ont. TV if the application for the Mont- CJAV-Radio, Port Alberni, B.C.: larger than London, real station was recommended for transfer of control to Kenneth Henry approval. Russell Hutcheson. News weatheaxr, The following deferments were also - of current eventsney and marine happen- EARMARKED FOR CBC granted: ings - is the most important single factor in the lives of The board also recommended for CKLB-Radio and CKLB-FM, Newfoundlanders. Less than 8% of the population buys denial the application for a new TV Oshawa: change of ownership to station in Corner Brook, Newfound- Charles J. Henry on behalf of a any newspaper. But ... at any time of the day ... there land, and new radio outlets in Corner company to be incorporated. At the is an average of 53.9% of all radio sets turned on. Brook and Calgary . request of applicant. Its recommendation against the TV Hugh M. Tait, Woodstock, N.B.: application was made 'because of license to establish new AM radio CBC plans to build its own TV station at Woodstock. To provide an station there. opportunity for hearing at the same In its recommendation against the time this application and another radio station, the board stated it had already submitted for this area. not found a reason to change its opinion of June, 1955 that a second sound broadcasting station could not operate in this area, giving good CLEAN YOUR broadcasting service, having in mind the development of television. FILMS WITH Both the radio and TV applications were submitted by George E. Hill - ECCO yard, on behalf of a company to be 1500 incorporated. Anti -static film cleaner The decision regarding the Mont- non - flammable - non - toxic real applications is considered to recommended by leading labs stem from the Fowler Royal Com- mission recommendation and the Represented Represented promise of Prime Minister Dief en - CALDWELL At"EQUIoPMENT in CANADA by in U.S.A. by baker that the time was now ripe to C LTD. STOVIN-BYLES LTD. WEED & COMPANY permit more than one TV station in 447 JARVIS ST. TORONTO RADIO-NEWFOUNDLAND

www.americanradiohistory.com Page Four Canadian Broadcaster May 8th, 1958

OorJJIiiioguíáIir ep S FIVE STATIONS WIN BEAVER AWARDS TWO TELEVISION stations tied duced by the youngsters under Pro- for top honors in this year's race gram Manager John Funston, with for Beaver Awards, which are given an eye to combining entertainment ßeMnd theScené for distinguished service to Canadian and education." Radio and Television Broadcasting The following articles were the in 1957. The judges picked five win- basis of the honorable mentions: in 'Radio ning stations for their achievements CKNX-Radio and Television, as reported in last year's issues of the Wingham, Ontario - - "Wingham TV as transcribed by N.N. Stavin CANADIAN BROADCASTER, and here they And Radio Focus On Farmers". are, in order of standing. (August 22nd, 1957). Tied up in first place are CFCL- CJON-Radio and Television, St. TV, Timmins, and CKCO - TV, John's, Newfoundland - - "Canada Kitchener. Will Hear Newfoundland Folk CFPL-TV, London came third. Mutic". (August 22, 1957). CFJR, Brockville, Ontario - - CHWO-Radio, Oakville, was fourth. "Parents Sit In On Student Broad- CHNS-Radio, Halifax, was fifth. casts". (September 19, 1957). While browsing through some publick journals this night, did The following three stations, while chance on a picture of my old friend Rai Purdy, now in Scotland, not given awards, were honorably FIVE PROMINENT JUDGES and did find myself carried back to the early days of Radio; and mentioned: Five prominent people, represent- CKNX - Radio and CKNX - TV, ing a cross-section of Canadian life, to one of its great programs with a great sponsor; to wit, Wingham; CJON-Radio and CJON- again gave their services as judges. "Wrigley's Treasure Trail" Did lean back in my arm- TV, St. John's; and CFJR, Brockville. They were Claire Wallace, well- chair and then smile at my thoughts until my wife inquired known news personality and com- HERE ARE THE CITATIONS mentator, now operating her own tartly why I was looking like a Cheshire Cat. Whereon I did The CFCL-TV, Timmins, Ontario, travel bureau; Mart Kenney, noted remind her that she, too, must remember Rai Purdy at the Beaver was based on an article en- Canadian musician and orchestra microphone, and Al. Savage going through the audience with titled "The North Calls It Our leader; Carson Buchanan, former Station", which appeared in the manager of radio good station CHAB, silver dollars, the two furnishing much entertainment. Did April 18 issue of the BROADCASTER. Moose Jaw, Saskatchewan; C. W. to myself recall the time the lady, for five silver dollars, defined The citation reads: "For its wide (Bill) Wright, one-time radio repre- the word "sporran", and how the gales of laughter did almost variety of programs, including sixteen sentative, now operating his own hours a week of live features, through business as a speech and sales con- drive "Treasure Trail" off the network My wife did which it is making itself an intrinsic sultant; and Dr. E. A. "Ned" Corbett, remind me that the commercials were always short and part of the communities it serves." farmer director of the . Canadian pleasantly done, yet listeners did always know that Wrigley's CKCO - TV, Kitchener, Ontario, Association for Adult Education. won its award for the program series, With the exception of Dr. Corbett, gum was wholesome for the entire family, as well as refreshing Medical Library, which was described all these judges have been kind to the mouth, as indeed it still is Wrigley's have long in the issue of October 3, 1957, in the enough to give us their valuable been goodly supporters of Radio entertainment, with many fine article - - "Dispelling Dread Is The services in past years. Dr. Roby Kidd, in First Step To Healing". The citation the present director of the CAAE, shows both Canada and the United States - and have told reads: " Far Medical Library, a who has given us his assistance since the story of their good products in many millions of homes over series of ten live programs, produced we started the Beavers, was away in the years. And it does please me much to observe that they by Douglas Geekie, of the Wellington the East Indies on an educational County Board of Health, which dealt project and Dr. Corbett kindly took still give their support to Radio, using much of it today in with the realism of diseases, from his place. daytime hours. And indeed how better can an advertiser rickets to cancer, but in simple lay- It was the general opinion of the reach housewives and children than in the daytime, especially man's language, calculated primarily judges that, while fewer stations in these times when a radio in almost every room in home to dispel fear." were nominated and fewer awards the CFPL-TV, London, Ontario, re- given than in the past, there is a is the usual thing? Resolved that the next time some ceives its Beaver for a "program with healthy indication that stations are long -faced individual did tell me Radio was losing its advertising a purpose", described in an article paying more attention to steady pro- power, to hand him a stick of entitled "AA Programs Are Human gramming rather than one - time Wrigley's Spearmint gum and let And Helpful", which appeared Sep- "stunts" which emphasize the spec- him chew his own words along with it. tember, 1957. According to the cita- tacular and the sensational. It is their tion, this Beaver was awarded: "For view that while radio and television their help to those afflicted with the broadcasters make valuable contri- problem of alcoholism through the butions to their communities in time human and helpful program, Twelve of emergency and at times of national Steps, devised and conducted by the holidays, their most meritorious ser- Reverend Don Joyce". vice is performed in the presentation Next on the list is CHWO-Radio, of entertainment and information Oakville, Ontario, whose award was regularly, day after day, throughout based on the article "No Crumby the year. Programs For O a k v i'1 l e's Upper To this paper, the annual an- maxi Crust", featured in the issue of June nouncement of the awards is reward- STOVIN-BYLES 20, 1957. This citation says the Beaver ing and gratifying. It is our purpose VANCOUVER WINNIPEG was awarded: "For courage in ex- to single out stations whose contribu- TORONTO MONTREAL panding the scope of its programs to tions have been major ones, con- include lie tributions which might Representing: those whose interests in otherwise Tetevision Stations more serious music and an analytical have gone unsung. We are fully ServingVancouver treatment of world and local news." aware that there are many more KVOSTV Victoria Radio Stations Belleville Hat The fifth Beaver goes to CHNS- worth -while efforts which do not CJBO Kingston -TV Medicine CJOR Vancouver CKLC CHAT Yorkton Radio, Halifax, Nova Scotia, and is receive the attention and acclaim Prince Rupert CFJR Brockville CKOS-TV CFPR Nelson Cornwall Rimouski based on an article in the December they deserve, because some stations, CKLN CKSF Pembroke CJBR-TV-TV Quebec CUT CKXL Calgary ciMSCHOU Montreal TV Moncton 19 issue, entitled "Youngsters Them- impelled by modesty no doubt, are North CKC C Johns, Nfld. CJNB Moncton JONTV St. selves Make Teen Shows Click". The hesitant to give their good works the Battletord CKCW John's, Saskatoon CJON St. CJOX' Brgtentia judges picked this project: "For a publicity they deserve. CKOM Yorkton NFld. TV Network, CJGX Winnipeg ZBM Bermuda GMá Teubafon number of programs for young No "presentations" are required for CKY Nassau CJRL Kendra ZNS people, including IQ Tournament, Beaver Awards. Beavers are based Toronto CMO Cuba CJBC Owen Sound IQ Challenge, Your Children Sing on stories and articles which appear CFOS and Uncle Cy's Talent Club, pro- in this paper throughout the year.

www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Five

Editor & Publisher RICHARD G. LEWIS Art Editor GREY IIARKLEY Editorial Dept BRIAN SWARBRICK IAN GRANT (New,) ROBERT A. MILLER BROADCASTER Circulation & Accounts .. THOMAS G BALLANTYNE Production Dept. LESLIE E. REDDEN RADIO TELEVISION ADVERTISING (Authorized as Second Class Matter at the Post Office Dept., Ottawa) Published twice a month by R. G. LEWIS & COMPANY, LTD., Suite 305, 54 Wellington St. W., Toronto I EMPIRE 3-5075 max Printed by Age Publications Limited. Vol. 17, No. 9 25c a copy (Directory Issues 50c) - $5.00 a Year - $10.00 for Three Y,.,1.. ttth, IvSx

Conventions Breed Co-operation /tee id SV'ttse d Ll FFECTIVE APRIL 25, Bruce THERE is something significant about else before we absolutely need them. This n Butler has resigned as general the fact that the advertisers and the means that merchandise has to be sold, manager of Jos. A. Hardy & Co. Ltd., broadcasters are each holding annual production has to be stepped up to fill the radio and TV station reps, to open their his own office as Bruce Butler & conventions this month, because the success demands, and back of it all, advertising has Associates Ltd. Joining him in the of the broadcasting industry lies largely to create the demand to justify the new venture are Ted Pepler and in the fact that it has always worked in production. Alex Stewart, who will sell and such close co-operation with the advertisers. service radio and TV stations in Toronto and Montreal . Old style pressure selling, in advertising Of equal importance to the harmonious Announcement of stations to he especially, went by the board long years relationship which exists between all facets represented by the new organization ago. In its place has grown up a system of advertising is smooth working from will be made shortly. of co-operation, under which the adver- within the industry itself. People who Butler's temporary head office is tising media, the agencies and the adver- prosper in a progressive industry are the located at 82 Royal York Road N., tisers combine their respective brain power Toronto 18. The telephone is BEl- people who are big enough to look beyond mont 1-0701. to the end that the best may be forthcoming their own communities out at the entire for all concerned. industry, knowing that if they work for the It is along lines these that there has good of that industry to the point where RT HARRISON advises that he come into being the system under which it prospers, they will prosper as a part of has been appointed manager of research and other projects are conducted it, however small that part may be. Jos. A. Hardy & Co. Ltd., Ontario on a three-way partnership basis, a partner- People who are inclined to sneer at the Division, effective May 1. Harrison. ship between the three interested groups. who is 41, succeeds Bruce Butler, North American system of conventions who has resigned. For the past five The prize example of the system in should take another loon at the part they years, he has been manager of the broadcasting is the Bureau of Broadcast play in their own industries. It stands to radio division of H. N. Stovin & Co. Measurement, operated by the industry, reason that people who work at the same and Stovin-Byles Ltd. Previously he the agencies and the advertisers. The adver- was sales manager of CKBB, Barrie. business, year in and year out, although The Hardy office in Montreal will tisers' ACA and the agencies' CAAA have they are apart from a geographical stand- continue to be managed by Guy a standing joint committee on radio and point, are bound to have differences of Daviault. television. This year the CARTB is fol- opinion from time to time. lowing past precedent by inviting the ad- Conventions, and only conventions, vertisers RT. "BOB" BOWMAN has taken and the agencies to a day of radio enable them to meet on the conference . over the duties of general and television panel discussions. floor, or in a bedroom with a glass in their manager of Radio Station CFBC, This spirit of co-operation augurs well hands for that matter. They can talk things Saint John, New Brunswick having for the continued progress of everyone over face to face, acquired a financial interest in the call each other the odd company, it has been announced by interested in this sort of advertising. With name if it will relieve their feelings, but the directors of Fundy Broadcasting the country facing broad economic changes, come out of it all with a closer understand- Company. Bob previously managed with the coming of a new government, it ing of one another's problems. the station from 1949 to 1954. is actually of national importance. It is with these few random thoughts Most people realize by now that pros- that we sincerely dedicate this issue of our perity can best be attained, not on the basis paper to the two important associations L. D'EON who left his job as of "what else can we do without?" but which are about to meet. May cordiality sales manager of CKOC, Ham- ilton, two months ago to take up the rather "what else can we buy?" In other abound, and out of it may there grow a words, position of commercial manager at Canada has grown to greatness be- spirit of mutual understanding which is CHUC, Cobourg -Port Hope, has been cause of our national tendency to buy new the sound basis for progress, prosperity appointed general manager of that cars, fur coats, appliances and everything and success. station, effective immediately.

IRAOlO Q/ßS __ WE'LL NAVE TO KEEP THE MOTOR RUNNING, HAMPSTEAD, IF WE'RE GOING TO MONTREAL MAKE BANFF BY CART B JUNE FIFTH CO/V ENTioN FOR THE WAB-

www.americanradiohistory.com Page Six Canadian Broadcaster May 8th, 1958

Veux ixal¢et

RADIO OPENS THE DOOR TO A MILLION NEW CANADIANS By Brian Swarbrick Staff Writer

-11URING THE past thirteen years, "While he is still in Europe he is about motoring in Canada. commercial time is sold to the in- 1) practically since the day the exposed to multilingual literature "The important stage," says Hoel- dividual producer, who in turn sells Second World War ended, a unique distributed by the Department of lige, "is when he arrives in Canada, spot announcements to manufac- new buying force has been building Immigration, which is largely of an and the period immediately after his turers of products of particular in- in Canada. It is now made up of arrival. The new Canadian needs terest to certain ethnic groups, such more than a million people, who - information; he cannot read news- as spaghetti in an area with a at least at first - can speak little or papers and he cannot afford tele- strong Italian settlement. no English or French, who are vision. The radio is one of his prin- However, a growing interest is de- largely unfamiliar with products and cipal sources of knowledge about veloping among national advertisers brand names which are household his new country. Perhaps he may in this market, according to Gordon words to the rest of us - and yet only wish to know where to buy a Keeble of S. W. Caldwell. No national who want to assimilate and who are particular food he was used to in advertiser has made a move yet, eager for the advertising message the old country, but in seeking this though. which tells them what to buy. information in radio or the ethnic "They are all waiting to see what The group is, of course, our New press he learns of a thousand other happens when someone else tries it," Canadians: the Germans, Italians, products which are also available to Keeble said. Dutch, Poles, Hungarians, Ukrain- him." ians others from Continental RATINGS WON'T WORK HERE and RADIO FOR FAMILIAR MUSIC Europe who will pour into this coun- One of the drawbacks is the lack try at the rate of about 14,000 a Hoellige pointed out some of the of accurate ratings. Since the samples month during 1958. unique viewpoints of the foreign are based on either English or Only two key media seem the language buyer. `Because of emo- French-speaking audiences, all de- logical choices to do the job. One is tional attachments with his home- ductions about the listening habits of the ethnic press. The other is radio. land, one of his first purchases will ethnic groups are inconclusive. "There are three definite periods be a radio. He wants to hear familiar music. He wants to have ties with "The trouble is," says Keeble, "that of communication with the New an audience rating reflects the lis- Canadian," says W. A. Hoellige, a Canada in a language he can understand. He wants Canadian products tening habits of 100 per cent of the Toronto public relations consultant population. A foreign language pro- specializing in the foreign language which he will soon be buying described to him in his native tongue, gram may be aimed at only 15 per market. "The first stage is when the W. A. Hoellige cent and the rating tell in in familiar accents. And for that - doesn't prospective immigrant is still the advertiser what portion of that first few informative and public relations reason, nationally advertised prod- Europe; the second is the 15 per cent is getting his message. months in Canada; and the third is nature. About the only advertising as ` ucts - - such as automobiles, brand - that could last such which he sees is that put out by name household goods and so on - - Caldwell's have so far developed a continuing period foreign life as long as he still has major industries; perhaps a brochure which he sees advertised in other three -interest programs, and all his - are considering several others. far Continental ties. by an oil company which tells him media are doubly implanted on his So mind if he also hears them described none of these has worked into a in his own tongue on the radio." regional or national campaign, but The third stage, according to Hoel- they are getting local sponsorship. is -English . lige, comes when the New Canadian One an all program, From a WHISPER in 1923.. has lived in the country for some English by Radio, which uses various time. By this time he is completely techniques to help New Canadians integrated into Canadian life, con- brush up on the language. The versant with the language, but still second is a news commentary in prefers certain products either not English, German and Italian, and made in Canada or made according the third is an answer -man show in to European preferences. These which various experts and authori- products are advertised almost ex- ties reply to submitted questions by clusively in foreign language radio New Canadians on domestic topics. programs and the ethnic press. MORE FOREIGN PROGRAMS Union Resents CBC lay-off Foreign language broadcasting has, obviously, boomed in the last few HE INTERNATIONAL ALLI- years. A survey by the CARTB, just ANCE of Stage Employees completed, shows that 52 of its mem- (IATSE), has charged that the CBC's bers regularly program in some lay-off of 32 Montreal members of other language than English or the union was "pure reprisal" French. In 1955, only 27 reported brought on because they took part that they carried foreign language in a five-day strike against the CBC programs. last January. Dominion Bureau of Statistics The CBC said it had dismissed 17 figures show that 80 per cent of the assistant carpenters, and had laid off immigrants to Canada in recent 10 machinists and five painters. It years have settled in urban areas, said the dismissal of the carpenters with 50 per cent locating in Southern followed an agreement with IATSE Ontario, mostly in the heavily -indus- that the "Assistant" category would To a Voice in '58 that PENETRATES the trial island comprising Toronto and be abolished. Twenty-eight men had Hamilton. This is borne out by the been originally affected but it was largest trading market in Saskatchewan. foreign language broadcasting in possible, the CBC said, to keep 11 Buy this far-reaching market with Toronto. CKFH programs 20 hours a of them. week in nine different tongues. "It is not probable the 17 will be Radio CFQC. CH1VIL has about two hours daily hired again," it added. CONTACT OUR REPS in six languages. There is no loca- The painters and machinists were tion across the country which has laid off due to "seasonal diminishing Radio Reps - Canada no foreign language programming, of work volume," and would likely Young Canadian Ltd. - USA although, as the DBS statistics in- be re -hired in the fall. dicate, the broadcasting is concen- The union says the dismissals are trated where the largest groups of unjustified, since only Montreal New Canadians have migrated. workers are affected. It charges that Most of the programs are recorded the men were let go after they went continental music, although some out on strike protesting that they stations feature local, ethnic and old - were required to do jobs outside country news and sports, Usually their own trades.

www.americanradiohistory.com May 8th: 1958 Canadian Broadcaster Palle Scvcn

odia a le/wait:on galeA, 9frtc.

VOCM ST. JOHN'S - Soon 10,000 watts.

CJQC QUEBEC CITY - Only English voice of Old Quebec.

CKBM MONTMAGNY - Speaks to the Quebec Farmers. BIG AND SMALL CKTR THREE RIVERS - Soon 5,000 watts. CFDA VICTORIAVILLE - Quebec's 7th Major Market.

WE CKVL VERDUN - MONTREAL - Soon 50,000 watts.

SELL CHUC COBOURG - PORT HOPE - Opening a brand new market. TORONTO - Soon 5,000 watts. THEM ALL CHUM CHWO OAKVILLE - Serving Rich Suburbia.

CFRS SIMCOE - Voice of the Tobacco Farmer.

CJ SP LEAMINGTON - For Canada's 7th market.

Also Representing CRANBROOK - 75,000 new customers in B.C.'s Leading U.S. Radio CHEK East Kootenays. & Television Stations in Canada

rilKdcf WAVe/zexatt RADIO 8 TELEVISION ra) SALES INCORPORATED 10 ADELAIDE STREET EAST, TORONTO Tel. EM. 6-8944 Keith Kearney Toronto 1543 CRESCENT STREET, MONTREAL Tel. BE. 7042 Emery Richmond Montreal

www.americanradiohistory.com Page Eight Canadian Broadcaster May 8th, 1958 Eteuaccie 7x4re.9

PAST PERFORMANCE IS THE KEY TO HIRING PERSONNEL look these cc IRWNG PERSONNEL on their $250,000 of the company's money basic characteristics, to any large when doing this, you for 1-1 outward appearances and their when you hire a career man." That degree, after the age of 18. qualities." personalities, is one of the biggest he said is a lot of money in any "The best way to understand men Attitudes - towards working, mistakes being made by business business. and predict their success on the job especially for you. Find out whether today," says Jack McQuaig of the "Unfortunately it is impossible to is to have complete knowledge of he is ambitious or whether he is McQuaig Institute of Executive appraise a man by looking at him their past performance. From this looking for a soft job with good Training. "What you must do is hire and talking to performance we can discover their money. him on his character." him briefly. habits of behavior and thereby Motivation Will he work? predict approximately what they will - McQuaig was speaking to about 75 This type of in- Is able do in the future," he said. Stability - he steady and executives and personnel managers terviewing is to keep up with the pace of work? from industries ranging from oil inadequate for Interviewing does not call for companies, insurance firms, electrical the following super intelligence, but it does require Maturity - This is best explained appliance manufacturers and broad- reasons: The four things: by comparing him with the immature casting at a two day manpower clinic complete facts (1) The ability to inspire confidence person who is dependent on others, in Toronto last month. are not re- in the interviewee and get him to possesses a lack of control, self- McQuaig said he wondered if the vealed. There is talk. centered, pleasure minded, has poor people responsible realized that if no basis for in- (2) Some knowledge of personality judgment, has no regard for con- you consider salary, expenses and terpreting those and character development and sequences and is a show off. training costs, "you invest about facts which are human behavior. Aptitude -The ability to get along Jack McQuaig revealed. All (3) Knowledge of the questions to with people to the extent that he can interviews are ask to get required facts. inspire confidence in them and influ- prejudiced about people. The inter- (4) Ability to interpret facts with ence them. He may also have mathe- CLEAN YOUR terviewer has little knowledge of sound judgment free of personal matical and mechanical ability. personality development and the prejudice. human FILMS WITH drives and motives behind charac- TECHNIQUE OF INTERVIEW Much human behavior An adequate appraisal of behavior. a review of "There is an approach to conduct- develops in the subconscious. Past ter and personality needs ECCO 1500 a man's history from early life to ing this interview and it can only be environment influences personality requires developed with experience, but I development. the present time. All this Anti -static film cleaner study in the following areas: Family; would suggest the following pattern," non - flammable - non - toxic PAST PERFORMANCE COUNTS Education; Social; Hobbies;'Econo- McQuaig said. leading labs mind recommended by McQuaig then presented his own mic; Work; Health; Religion; (1) Approach it with an open interviewing method. The theory Military. and without preconceived opinions. is personality traits "When you feel you have all the (2) Keep your appraisal of the CALDWEIL EOUIoPMEpHi behind it that 4 on the interviewee you man separate - - separate from the develop early in life and that men information 447 JARVIS ST. TORONTO do not change in temperament and have to appraise him. I suggest that, description of the job. If he wants to

See: The All -Canada Man, Weed & Co. in the U.S.A.

;;,1 NB's POWERFUL SIGNAL THE á BRUNSWICK SATURAwith TESyour NEW let Sales Message. Out of OLD home listening is really tops _ at GOOD the bottom I ME of the SU MMERT dial.; www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Nine 1

"Make the hiring of men important" know about the job you have to have done. terview to eliminate those who are these calls always get answered. Also offer. Get somebody else to tell him (13) Check inconsistencies in his unstable and immature. get references from his friends. before or after. history. Use psychological tests. They are Finaly, McQuaig said that, to hire (14) (3) Build up his confidence - - Investigate all areas in appli- helpful, but only provided they are the best men it is necessary to: conduct the interview where he will cant's life. used with discretion. home. Make feel you (15) Make (1) Get the company executives feel at him are sure you get an answer Reference checks - - when you stupid and he will reveal facts to to each question. personnel minded. reach a conclusion you because he doesn't think you "When something about an appli- (2) Make the hiring of men turns up during cant, check it. Do not any know what you are doing. the interview that makes pay atten- important. you decide tion to written references and beware (4) on familiar ground - - a doubt Start without that he is not the of "guilt -edge" (3) Make it impossible to hire a start in by asking about his man for you, portfolios. Get out don't finish it right there," and check on with man on hunches and personal family. his previous said. your applicant Start with he the man who was immediate opinion. experience. his superior. He will have a lot of valu- (4) Have a routine procedure for (5) Take sufficient time. WHAT TO WATCH FOR able information about him. You can, everybody. (6) Be non-directive - - appraise During any interview there are of course, ask him the $64,000 him strictly on his history. ways in which the interviewee can ques- (5) Use all the available tools and tion, "Would you hire him again?" methods to get information (7) Avoid trick methods - - like foul things up. I suggest you watch on the If a visit is impossible, him the applicant, who, as soon as he for the following." call by applicant. Then use your brain and phone, long distance helps, because for selection. walks into the interviewer's office, (1) Attempts to conceal all the facts judgment gets confronted with "Jones you will - - he might attempt to leave out the never make a good man. You are just bad and just mention the good things. wasting your time". The idea is to (2) False statements - - these can see whether he will stand and fight be made about qualifications. or turn and run. (3) Shifts in conversation - - if SEE YOU AT THE (8) Avoid leading questions - - this occurs follow it up and find out make sure that when you ask a why he doesn't like the topic or question you don't answer it at the question. C. A. R.T. B. same time. If you produce a better (4) Repeated reference to one thing answer than he has, he will use it. - - for instance if he repeatedly tells (9) Pay little attention to his you he is a hard worker, the reverse claims, appearances and congeniality. is probably true. Make him back up his claims with (5) Beware of the halo effect - - examples and then explore them. if is everything too good, start look- PETE" ELLIOTT (10) Account for all his time -. - ing for the bad things. M' if there is a period of six months (6) Avoid jumping to conclusions. M missing out of his work history, find McQuaig said that when hiring a out what he was doing. man there were numerous ways to (11) Explore unusual circumstances go about it, but there were a few PRESI OENT EQUIPMENT CO. E=D. thoroughly. steps that should always be included. A -V (12) Avoid criticism - - for instance, Use an application blank in all CALDWELL-TORONTO ONTARIO when he's talking about his previous cases and keep them on file. jobs don't tell him what he should Have a preliminary screening in-

United States Representatives for:

CKLB, Oshawa, Ontario CHUM, Toronto, Ontario CKSF, Cornwall, Ontario CKCR, Kitchener, Ontario CJIC, Sault Ste. Marie, Ontario C -FUN, Vancouver, British Columbia DEVNEY Incorhorated

Boston 366 Madison Avenue Los Angeles Chicago New York 17, N.Y. San Francisco

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www.americanradiohistory.com Page Ten (:anaciian Broadcaster Map 8th, I 9`,24

Wagtee e4Kcte ttG4K JAMIESON NAMED PRESIDENT AT AAB BULL SESSION By Dick Lewis who makes rT HERE WERE NO keynoters or ness volume in the first three months associated organization 1 expert speakers at this year's of 1958. It was found that national the greatest contribution to the con- meeting of the Atlantic Association advertising revenue was up in four vention. This trophy takes the form of Broacasters which met- under the major areas and down in three of a portable typewriter in a carrying chairmanship of President J. Arthur others. Local advertising showed an case. Manning, CKCL, Truro, at the Fort upward trend, especially in the BROADCAST NEWS MEETS smaller markets. Cumberland Hotel, Amherst, N.S. Besides his election to the presi- April 21-2. Instead, members, asso- In the first afternoon's session, dency of the Atlantic Association, ciate members and guests exchanged chaired by John Funston, of CHNS, Don Jamieson was nominated for his ideas and problems on such topics Halifax, the stations discussed prob- third term as Atlantic Region Direc- as business trends, programs and lems revolving around program- tor to Broadcast News Limited. This costs. ming personnel, and the advisability took place at a meeting held by The first session, chaired by or otherwise of programming to Broadcast News in conjunction with E. Finlay MacDonald, CJCH, Halifax, minority audiences. They also ex- the AAB Convention. brought forth comparisons of busi- plored the advantages of sharing During this meeting, which was actuality broadcasts on a network chaired by Charlie Edwards, with basis. Don Covey acting -as secretary, the Don Jamieson, CJON, St. John's, question of news make-up was dealt EXCLUSIVE SERVICE Newfoundland, chaired the third with in considerable detail. panel on the second morning and On the question of style, Covey FOR led the delegates into a discussion explained the standards in use by of operational problems and other Broadcast News and invited criti- TELEVISION FILM "loose ends". This led into such cisms and suggestions for improve- topics as costs, programming, staffing ment. This was the opening shot in DON JAMIESON, of CJON-Radio problems, surveys and library BN's cross-country project to estab- elected and CJON-TV, was president services. lish a style satisfactory to all of the Atlantic Association for the writing :oming year. He was also nominated Don Jamieson was elected presi- their stations. to serve as Broadcast News Director dent of the Association for the Jack Brayley and Ed Smith, of for the Atlantic Region for the coming year and other officers chosen BN's Halifax Bureau, joined Edwards third successive time. were Jack Lewis, CKEN-CFAB, and Covey while the operation of the Kentville-Windsor, first vice presi- Broadcast News federal election re- dent; Bob Large, CFCY, Charlotte- port was explained and discussed. town, second vice president; and Tom The perpetual question of week- Tonner, CKCW, Moncton, secretary - end coverage came up again and Our capable staff handles treasurer. Edwards reiterated his request to to all the details so important in A committee of trade press and stations to file their copy the The greatest chose nearest BN point for distribution television, industrial and news service representatives J. Arthur Manning as the over the circuit. This was parti- servicing. French advertising President educational film winner of the Canadian Broadcaster cularly desirable, he said, between Editing, print control, medium Press Table Trophy, which is Saturday noon and Sunday night: shipping and bicycling, storage in awarded by this paper at each Systems employed in connection - those vital things that regional convention to the repre- with sporting events and weather make for smooth operation. Quebec sentative of the member station or reports were also examined.

Write for our descriptive OOOOKV literature today. Spend One Billion On Radio Since War

SPONSOR FILM SERVICES HILE MANUFACTURERS con- shows that since the end of the last CORP. LTD. tinue to dream up new methods war Canadians have bought 8,500,000 SHERBROOKE by which radio sets can be sold, the radio sets, nearly two and a half 443 Jarvis Street Toronto sale of sets in Canada continues to times as many as in the previous Telephone WAlnut 2-3159 We cover -rise. In a release prepared for the twenty years. the Montreal market Canadian Radio Week Committee it Since 1925, the release says, Cana- dians have spent an estimated one billion dollars on radio receivers for their homes and cars. At an average of $77 a set they will put out another $57,750,000 in 1958. The BUREAU of BROADCAST MEASUREMENT To back the claim of a large potential market still available, the release i says that there are no less than looks forward with pleasure to meeting its members and 161,000 homes in Canada without radio at all, and nearly 3,000,000 with friends at the Annual Conventions of only one set. Also there are 53,000 television homes without radio. In the car radio end it states that ACA Toronto May 5 - 7, 1958 last year 722,000 sets were sold as opposed to 979 in 1943. CARTB Montreal May 11 - 14, 1958 The manufacturers are producing a variety of new models, including are tiny transistor portables, FM tuners, All members and associates of ACA, CAAA and CARTB clock radios, calendar radios, travel radios with special antennas, execu- cordially invited to attend the BBM annual meeting at our tive and hospital radios as well as battery powered radio phonographs. luncheon in the Queen Elizabeth Hotel, Montreal, Monday, With all these facts in mind, four- 96 EGLINTON teen major manufacturers, members 12. AVE. EAST May of the Radio -Electronics -Television TORONTO Manufacturers Association of Can- A non-profit organi- Our national surveys are accepted by the Industry as ada, in co-operation with the CARTB zation operated by and the CBC, are focusing public nd for Advertisers, Agencies and Broad- Canada's Number 1 Reference for Audience Measurement. attention on radio during Canadian casters. Radio Week which started May 4 and finishes May 10.

www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Eleven

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www.americanradiohistory.com Page Twelve Canadian Broadcaster May 8th, 1958

THE ECONOMY DEMANDS THAT PEOPLE AND GOODS BE BROUGHT TOGETHER by Ian Grant AHEALTHY ECONOMY depends short study of Consumption Ex- advertising has to do. is this at the expense of a competitor, upon one man being able to penditures in Canada, made last "At present," Lambert said, "the who it is hoped will advertise less supply a product and another being spring for the Gordon Commission, average Canadian spends about 94% well, or better still not enough, or, able to buy it - - and the job of by Professor David Slater of Queen's of the income he actually receives, not at all? Certainly I do not place advertising is to bring these two University, will shape the thinking and saves the remaining 6%. In his such limitations on advertising. men together, said Allen T. Lambert, of Canadian advertising men and study, Professor Slater predicts that Mr. Lambert said that the problem vice-president and general manager sales executives in their approach to over the next two decades or so we goes much further than this. Martin of the Toronto-Dominion Bank, in all marketing matters in the future. may expect to see some reduction in Mayer, in his book "Madison Avenue his talk "The Contribution of Adver- Professor Slater wrote on the the proportion of his budget which USA," said that the function of ad- opening page, "the growth of the the average Canadian spends on vertising can most sensibly be economy as a whole and the growth necessities of 'life such as food, cloth- thought of as actually adding value of various industries depends on the ing and shelter, but the change will to the product. be small. This is a modification of behavior of the Canadian consumer, STIMULATING DESIRE most matters, the individual the long held view that, as incomes and, in "Perhaps one of the main ways in is considered to be the best rise and leisure time increases, consumer which this sort of contribution can judge of what is in his interests." people tend to spend less on necessities and more on pure luxuries. be made", Lambert said, "is by Mr. Lambert said he did not agree "In the last few years, of the total stimulating interest and desire on the with this. "To hear some people personal expenditures by Canadians parVof the consumer. This makes the talk," he said, "you would think that 27% has gone for food, 12% for product itself more attractive, and the consumer has an obligation to clothing and personal furnishings it gives the individual a stimulus to doing buy - - yes, and go into debt and 23% for household operations increased effort in order to place it. I the onus believe, rather, that and rent. By 1980 it is expected that himself in a position to secure goods is on the supplier of the goods and household operations will take about which he sees so attractively adver- services to see that he offers things food tised. It is no coincidence that it is con- the same portion but that and so useful and appealing the clothing will take less, possibly 24.5% in the English-speaking countries, to buy them. sumer is persuaded and 11% of the family budget where advertising plays such an im- But, if we wish the economy to respectively. portant role, that we also have a be operate at a high level we should "We hear quite a bit these days higher standard of living. Nor is it a concentrating on providing the things about the change the age struc- question of seeking value in material they consider in people want at prices ture of our population. It may be of things rather than in aesthetic things, attractive." - some significance in the next few for advertising is on both sides of BRINGING GOODS TO PEOPLE years, while the war ,and postwar this fence. "There are limitations", Lambert At this point he introduced the baby crop is growing to maturity and Allen Thomas Lambert of said, "to what advertising can do. role of advertising. "It is not enough swelling the ratio minor depen- dents to working population. For Mayer says, most brands of a parti- tising to Economic Progress", to the that goods and services are available cular type of product cannot exceed want," he said. "The example, the sales of babies' and Advertising and Sales Club in that people a certain fairly definite maximum the people must be children's food and clothing items Toronto last month. goods and have risen sharply along with the share of the market no matter how Mr. said he felt brought together. This is the job Lambert that the rise in the birth rate, but with no much they are pushed. Advertising noticeable increase in total family cannot increase sales for a product if SLIM SAYS: spending for food and clothing. It there is an overall trend against it. can only be assumed that babies' He also says that most. successful REACH A CAPTIVE MARKET OF OVER 75,000 PEOPLE diapers and shoes have won out campaigns take advantage of some over Mother's new coat and Father's tendency that already existed, and WITH ONE SALESMAN! new hat, and that the pablum re- most important of all, advertising quirements have cut down on the cannot maintain sales of a poor thickness of the steaks being served article." or possibly caused a substitute to be In conclusion Lambert said. "suc- used. cessful advertising and marketing "If people are going to spend such must be related to qualities in the and such a percentage of their in- product that make them attractive comes on predetermined classes of to the consumer. Rather than placing requirements and are not likely to the responsibility on the consumer stray far from them, is the role of to continue -spending at a high level advertising only to try for a better I prefer to place the accent on imagi- share of an established market? And native efforts to meet consumer wants as a means of keeping the economy working the highest pos- ANNOUNCING sible level. I believe that advertising can make a valuable and important contribution to this objective." Radio & TV Sales Inc. as National Reps. CLAY HAWKINS SLAY HAWKINS, sales for manager of CKNW-Radio, New Westminster, died in hospital, April 17 at the age of 39. He had contracted virus pneu- monia the week before and had been in hospital since. CHUC Mr. Hawkins was former Cobourg - Port Hope sales manager of CKY-Radio in Winnipeg, and had previously worked in the broadcasting industry in the Calgary See you at the CARTB area. a market of 75,000 people in the business, CKSW serves captive industrial, He is survived by his oil and agricultural centre of Southwest Saskatchewan. This vital area Convention in Montreal wife, controls over one -fifth of all Saskatchewan's farm income. Swift Current Mildred, and one son. is consistently higher in retail sales per capita than any other city in Saskatchewan. G. N. MACKENZIE LIMITED HAS e SHOWS C MONTREAL TORONTO WINNIPEG VANCOUVER SW 1411 K 1407 SWIFT CURRENT, SASK. REPS.: RADIO REPRESENTATIVES LTD. Crescent St. 519 Jarvis St. 171 McDermott W. Broadway

www.americanradiohistory.com May 8th, 19)8 Lanadian tsroadcaster rage Thirteen

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www.americanradiohistory.com Page Sixteen Canadian Broadcaster May 8th, 1958 eacitetcef.teez, .7e

LATEST CLOSED CIRCUIT IS A NATURAL FOR LOCAL COMMERCIALS THE POSSIBILITY of a network sponsors eager to make use of a munity antenna, closed circuit and of closed circuit TV systems in closed circuit station. pay TV - - could exist in one com- Canada, competing for the advertis- pany with perfect harmony, he said, ing dollar on the basis of guaranteed READY AND WAITING each supplying certain features CANADIAN audience and extremely low cost - "You have a pre -conditioned audi- which the others could not. per -thousand figures, was outlined ence in a perfect frame of mind, The interest of Telefilm of Canada at the National Association of Com- ready and waiting to assimilate com- in this overall venture, he said, was munity Antenna Systems' conven- mercial messages given them," three -fold: to supply film for closed TV tion in Montreal April 30 by Dick Rosenberg said. circuit programming; to act as rep- Rosenberg of Telefilm of Canada. He also discussed the possibility resentatives of closed-circuit opera- Toward this end, Rosenberg said of branching out still further- into tors; and to act in - an- advisory his company was forming an organi- pay television at a relatively minor capacity, both in programming and zation to represent closed circuit cost. The three operations - - corn- in the selection of equipment. COVERAGE and pay -TV systems, and envisaged "the day in the near future when I can approach the national adver- SPONSORS MAN THE MIKES AT CKY tiser to sell him spots or a show on MAP a network of closed circuit systems." Rosenberg told his audience that Ggist Announcers the basic antenna system was a (KY natural starting point to branch out 90,140,4 into the closed circuit business. "You have the cable, the origina- tion site is in existence, and more Number two in this important," he said, "you have the customers. Not only is it feasible, but it is quite practical to program series of maps pub- a closed circuit system against any television station which you may lished by CKCO-TV carry on your antenna." He said that because of home -town loyalty and a cost - per - thousand Kitchener showing which the local advertiser would SPONSORS TRY BROADCASTING during a special Sponsors' find "too low to resist," closed circuit Day at CKY-Radio, Winnipeg, recently. Above left, Memo systems could be extremely reward- Klassen of Heinz news as the coverage area ing to their operators. He said he delivers Al Davidson of CKY listens. particularly stressed his belief that Centre, Jack Brown of CKY takes a break with Hugh McIntosh, home -town loyalty would create a Canada Packers, another sponsor who took his turn before the of every Canadian guaranteed audience because this mike. Right, CKY's John Williams waits for cue as Art Beattie was the key which would make local of Kelloggs takes last pull at his collar before going on the air. TV station is now c HAT WAS STAN McDONALD T of Trans -Canada Airlines with the news . . . Listen for the next available. newscast on CKY at 2.55 when your A NEW LIGHT announcer will be Hugh McIntosh of Canada Packers." That somewhat commercial an- ON nouncement was the order of the day at CKY-Radio, Winnipeg on March 20 as the station ran a Spon- REAR SCREEN sors' Day, and gave 64 of its advertisers a chance to do their stuff in front of CKY microphones. They handled news, sports, weather, PROJECTION station breaks, and their own commercials - - and in spite of several bad cases of the jitters, both listeners and sponsors alike enjoyed themselves. For your free copy 7ÏÎÏPRC While none of the sponsors seemed likely to be putting a regular write to: CKY 6000 broadcaster out of a job, each of "BREAKS THE LIGHT BARRIER" them carne away from the ordeal William Whiting with a new respect for the broad- Here is a new dimension for rear screen projection caster's skills. As one advertiser put it, "Never again will I raise hell Promotion Director techniques in production as well as new creative when you muff my commercial!" sales opportunities. Each of the 64 businessmen received CKCO-TV Exclusive features of the TelePro 6000 include a white carnation, a coffee to steady - his nerves, a photograph of himself Kitchener, Ontario in action, and an official card pro- Even light diffusion with sharp focus to all claiming him as an "Accredited CKY edges of screen. Air -Personality." The 11 -hour stunt A newly perfected 3000 watt bulb producing wound up at 6 pm with Mayor 6000 lumens ('75 foot candles of light on a Stephen Juba of Winnipeg stepping 9' x 12' screen). up to the microphone to read the news. Complete remote control: en -off; slide changing, capacity of 67 slides with the ability to CKCO-TV i change 62 slides in 60 seconds. KITCHENER-WATERLOO Say You Saw It 'Truly a new light on rear in the CHANNEL 13 screen CALDWELL A EQUIPMENT projection' 1( CO. LTD. BROADCASTER 447 JARVIS ST. TORONTO

www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Seventeen

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www.americanradiohistory.com Page Eighteen Canadian Broadcaster May 8th, 1958 edict-uetit49

YOU CAN LEAD A WRITER TO THE DICTIONARY BUT YOU CAN'T MAKE HIM THINK By Hugh McConkey

AS ONE OF THE speakers at the opening sentence should be like, and men who shy away from the off -beat. baby series.) Certainly there is no recent Creativity Conference in how many times the sponsor's name Their instincts lead them to respect law handed down by time immemor- New York said, "We've tried about should be repeated at the close. If order, logic and rationality. They ial which proves that each video five years of togetherness; unless we they went to school or studied under may want conservatism in their scene must have audio, or vice versa; want to become a giant pattern let's a copy chief of the old guard or read advertising, and ask you for it. Try that food must be shown as naturally try an era of aloneness." He was any article on writing for broadcast, to suggest to them that advertising as possible; that you can't lampoon probably thinking of the old saw that or have had 11 years experience, is, after all, just another medium of your product's chief benefit; or that a camel looks like something which then they know that you must "con- communication. Other forms - - too serious a presentation will drive the viewer to the ice was put together by a committee. It's jure up a picture" . . . use image theatre, movies - - rely on effects -box for you not just. that the "group thinking" words to- build a scene, start with which are dramatic, funny, tragic, know what. fruitlessness; a problem, then solve it. and unusual. You can't communicate system can result in CUTENESS it's that it stands a very good chance Why? a message until you have attracted, ISN'T THE ANSWER of killing the tree. Is there any particular reason for and held, the listener's attention. Just tricks, you say? Possibly - - for today's following the herd so that when your if the only purpose for using them is And that's the text SAY IT WITH IMPACT sermon, and it comes after a particu- spot is the middle one in a group of to demonstrate how cute -clever you larly unrewarding period of listening three jammed together it will be And right there is another stopping are, rather than to use creativity as hard for the listener to tell when point: are you sure you have a a driving force. It wasn't just the yours started and the other one left message? Have you dug down deeply, eye -patch which built up a little- off? Have you even seen a listener probed around and found the thing known shirt -maker in Waterbury with pencil and notebook poised, into a major contender. It was that Mr. McConkey about the product which satisfies a ready to jot down your product's basic want? Have you then thought the Baron Wrangell who happened to is a vice number of president and name and the telephone of the twist which lifts this flat claim be wearing the patch looked like the creative "his friendly dealer"? What's the into a hard-hitting, memorable and what we'd like to be, a bon vivant, director of dealer going to give him, the same convincing message? If you've dis- a man -of-mystery, a man who prob- McConnell 'numbojumbo you did, and perhaps, covered that it comes in a new plastic ably travelled widely, a man who Eastman Co. if he can find one, a copy of the same bottle, have you translated it into would instinctively know and wear Ltd., Toronto. point-of -sale leaflet you used to get "POOF! THERE GOES PERSPIRA- the best\(maybe, just maybe, if we your facts? TION !" If many young girls of the bought one, we too ....?). social set used your product, did you THE GOOD ONES STAND OUT Copy Supported this emotional urge say, "SHE'S LOVELY. SHE'S with beautiful subtle justification, so - Of course there are some very to dull, unimaginative and cliché ENGAGED. SHE USES POND'S." that what we were moved to do good, very creative commercials, but ridden radio and TV commercials. instinctively turned out to be for Certainly radio has been having more they stand out, don't they? And Those are examples of creativity. hearing But, they are only one area of crea- some very sound reasons. Then, the competition the past few years, but maybe you can't remember tattoo alone didn't during the last year as there tivity. They are idea -words, perhaps turn Marlboro is that any reason for playing it safe as many into a sales success - - but it helped wafting forth sales copy based were not so many years ago? Is it only the starting point of the creative and process, to dramatize the message. on rules -of-thumb established in because we're too busy with other not the end. You could bury them the middle of 130 1930? things? Because we're not encour- in -word spots An acknowledged marketing leader, aged by radio to be more creative? and they would do very little for president of one of the world's largest "BY THE WAY, LADIES ..." By clients who (too!) know what sales. Or, you could find just the corporations, said recently that many Just listen critically to a few day- a commercial ought to sound like? right way to present them. fine new tools have been picked up time spots. Eliminate those which Or is it 'because we think we've Perhaps you'd use unusual sound over the years - - market research, start with either, "By the way, solved the problem by working out effects taken from some other field to copy and motivational research and ladies ..." or "And now a word for a near -formula for each spot, and indicate that perspiration had gone; so forth - - but the price of these you homemakers" - - and you'll find even know the correct mathematical maybe you'd use Charles Boyer's services has been high in terms of that the rest were composed by a formula for the number of straight - limpid tones to say, "She's lovely . " the dilution of time and effort of group of "let's play it real cafe" boys sell pitches against the number of There must be dozens of ways of those people upon whom we all must who figured that if they eliminated singing jingles? doing it, possibly hundreds. But depend for the creation of productive all creativity and spark they could One way or the other, I feel that there won't be too many right ways, advertising. avoid offending anyone. They've we are pattern -players who've lost methods which stand up on their studied just how many words will the gambling instinct. Ask somebody own, make your commercial sing WHERE DOES THE TRUTH LIE? fit in a one -minute spot, even how in the business to name five or six right out from the crowding of its That's all this article isreally about many syllables. They know what the top advertising campaigns of the past neighbors - and you won't find ... Let's do everything possible to five years, and see how many of them these by thinking along conventional avoid unnecessary documentation of originally or totally belonged to print lines. The answer won't be in a text the obvious, pointless meetings, or or TV. book, or an article, or a mimeo- covering over and over again the CLEAN YOUR Let's be dissenters, and solve graphed formula. same points with different layers of tomorrow's problems because we The answer may be in your head people. At the same time, let us 'be FILMS WITH can't fit into today. Let's try com- right now. You may find it between very certain that the time we do mercials that aren?t just "goodwill" the pages of a novel. You may be spend in "aloneness" is productive ECCO 1500 in character, but are sparklingly inspired by a movie trailer, or in the creatively, remembering the sad creative, with a selling bite based on sound riveters make when joining lesson of those "work over it and Anti -static film cleaner thinking time. girders on a cold winter's morning. work over it and work over it" until non - flammable - non - toxic How? it is right or they are discharged. recommended by leading labs ALL MEDIA ARE GUILTY They're almost as bad as those who First of all by doing it very well insist that the first time they always once or twice so that we begin to Nor can the finger of criticism be do it "right". The truth lies some- build up a respect for our individual pointed at radio alone. Print must where in between. CAIDWELI IEOUIPMENT abilities, 'because in this era of togeth- accept its share of the hackneyed

The ' lies 447 (ARMS ST TORONTO erness we are dealing with practical results of group -thinking, and there truth in the man who are already definite signs that tele- watches a stage play build up sus- vision is building its own set of rules. pense without any dialogue, and applies this to TV, or the man who As one example, there's that lesson Best Wishes to the 33rd Annual Convention has suddenly learned how to trans- number one: "If you can't turn the late the magic "look" of Central Park of audio off and be sold by the picture on Easter Sunday into a one -minute alone, then it isn?t a good commer- radio spot. THE CANADIAN ASSOCIATION OF cial." The fantastically Rubbish! He's the type who isn't disturbed RADIO AND TELEVISION BROADCASTERS successful Piel's Bros. spots disproved fear that, as did Julie London's wonderful by what -mongers call a dawning job for Marlboro cigarettes. Equally recession. He knows that there has COVER WESTERN ONTARIO foolish are those who stoutly main- always been a surplus of hack from tain that it must then be the other writers - - but precious few creative way around, or those who affinn that people. CFCO CHATHAM the viewer must be able to identify These few will be heard ... and 1000 WATTS on 630 himself personally with what is pre- rewarded richly. sented (witness the Jell -o Chinese And that is as it should be. www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Nineteen

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www.americanradiohistory.com Page Twenty Canadian Broadcaster May 8th, 1958 eaN6eíKLatl.e See OIL! STATION HOCKEY TEAM HELPS CHARITY The Predicted OIL EXPENDITURES in the DAWSON CREEK AREA for 1958 are $75,000,000* Trade and Commerce Magazine, March 1958 CJDC DAWSON CREEK B.C.'s CENTENNIAL CITY CKCK hockey players are all broadcasters. The only B.C. station serving the B.C.- Alberta Peace River Block AHOCKEY TEAM organized by At first planned as an entry in the members of CKCK-Radio and local Regina commercial league, the RADIO REPS in Toronto and Montreal TV in Regina at the start of this CKCK Radio-TV hockey club has JOHN N. HUNT in Vancouver season to give the broadcasters some become an important "visiting club" exercise has become A. J. MESSNER in Winnipeg an important in towns around Regina, usually source of charity revenue for many playing to capacity crowds. DONALD COOKE in USA of the smaller communities in the The club has worked CKCK coverage area. out an arrangement where its expenses are paid for, and all the rest of its share of the profits are turned over to W r eeißei : the »'>Jxii host community for some worthy l'L- project. The team's final game of this '41 V.. season, for instance, was in the community of Whitewood, against the local volunteer fire department, with net proceeds of $270 going to burned= out families in the town. In its 17 out-of-town games, the CKCK team has helped build rinks and memorial halls, given assistance to needy families and contributed financially to a variety of local civic projects. Now that spring has arrived, both the radio and television athletes have formed softball teams and will carry on their program into the summer season.

Subliminals For Safety SUBLIMINAL ADVERTISING, the First sod was turned at new CKLG transmitter technique site near Ladner by 86 -year -old Mrs. W. F. Gibson. which works on the She is seen flanked by her four sons: Jack, Clark, unconscious mind, has been cited as Gordon and Earson Gibson, owners and operators of CKLG. a possible tool in safety campaigns for people who know the rules but Sod -turning on April 11 near Ladner, still get into accidents. south of Vancouver, was initial step in The suggestion was made recently the erection of CKLG's powerful new at the Industrial Accident 10,000-watt RCA transmitter on 730 KC. Preven- When it goes on the air at the beginning tion Association convention in of August it will provide even better Toronto by J. R. White, president of coverage for the North Vancouver area; Imperial Oil Limited. and with the increased power, CKLG Mr. White told his audience that program ratings (already the North getting a man to accept safety Shore's highest) will penetrate the prin- entire metropolitan area of Vancouver ciples is a matter of communicating - third largest market in Canada. with his conscious mind - - but getting him to act on them is a NORTH VANCOUVER matter of the unconscious mind. Subliminal advertising is based on NATIONAL REP: the theory that the brief flash of LORRIE POTTS 8 CO. message on a screen registers on TORONTO the unconscious but not the conscious mind.

www.americanradiohistory.com May 8th, 1958 Lanadtan broadcaster Page Twenty -One STANDING THE TEST OF TIME

When Elliott - Haynes first introduced radio audience measurements to Canada in September 1940, such names as Amos and Andy, Bing Crosby, Burns and Allen, and Bob Hope were star performers on the air waves of the nation. These top stars have stood the test of time because they continue to supply a basic entertainment need - - in 1958 just as they did in 1940. Over the past eighteen years many and varied methods of measuring Canadian broadcast audiences have come and gone, while the Elliott -Haynes rating system continues to expand and develop . because it has consistently and adequately Here are 8 features which are exclusive to the E -H Coincidental Telephone Survey method -8 reasons why it is recognized by astute time buyers as the met the needs of the ever-changing and best way of obtaining factual information on Radio and Television audiences. ever -progressing industry.

PROMPT ECONOMICAL Elliott -Haynes Limited Considering t h e RELIABLE Radio and Television large number of Reports are published markets covered, With every single call made within ten days of the completion of plus the frequency of surveys, by telephone interviewers the field work in markets across Elliott -Haynes reports are resulting in the collection of Canada. This allows the subscriber to most economical. They cost information about that home, every call make the necessary program changes far less than those produced is used in the sample base. There is no within the month and study the results by other research companies, bias, inherent in other systems where as he has gained in the subsequent using more costly methods of few as 15% of the original sample choose month's survey.. collecting information. to answer the questions.

REPRESENTATIVE No sample can be more representative than a random selection of names from the telephone directory - calling, for example, the Adams, the Duncans, the Johnstons, the Latowskis, the Pearsons, the Trudeaus and the Zavitz' - at various hours of the day and evening to determine whether they are tuned to one station or another. COMPARABLE Elliott -Haynes radio surveys havé been published on a regular monthly basis since FLEXIBLE September, 1940 and incorporate figures over a period of 18 years, on a directly Telephone surveys can easily be modified to obtain audience comparable basis. Trend studies indicate, composition, audience turnover, sponsor identification and other for example, the effect on radio listen- qualitative data, often required by radio and television adver- ing trends before and after television tisers. Also, coincidental telephone surveys can be designed to cover a small entered Canadian markets, a most inter- market, a large one, a close one or a more remote one, with equal ease and esting comparison. speed, through trained research personnel on the spot. Coincidental telephone surveys on television audience trends have been conducted on a monthly basis since Sept- ember, 1952, and also represent a wealth FREQUENT of comparable television audience statistics, second to none in Canada. In metropolitan markets where radio listening and television viewing habits are constantly changing, regular monthly surveys can be compiled. In smaller markets where radio and television audience trends are more static, bi -monthly or quarterly surveys easily fill the needs of advertisers and agencies.

SIMPLE Elliott -Haynes Radio and Television ratings for any program or station indicate the average percentage of total radio or television homes tuned to the program during the given broadcast ddie--74(etetiG.ANeA" period. This is the simplest form of program rating, not incorporating, "usual" or "accumulated" audience, and not subject to human memory or program impressions. A rating of 10.0 in a market of 50,000 homes indicates TORONTO MONTREAL that 5,000 homes on the average were tuned to that program during the 515 Broadview Ave. 1500 St. Catherine St. W. period covered by the survey. HO. 31144 WE. 2.1913

www.americanradiohistory.com Page Twenty -Two Canadian Broadcaster May 8th, 1958

17e&ceededg

INFORMATION .biz CULTURE CAN REALLY SELL GOODS by Harry Rasky CBS Public Afairs Producer 1T MAY COME as a surprise but This insurance company was for the consumer product category - - the programming is basically honest, those two awful words "informa- some time sponsor of the historical we needed a means whereby we takes a positive step forward, and tion" and "culture" really can sell documentary series, You Are There. could detail the broad sweep of our can say what it has to say directly products. Then, a season ago, it put up the complex operations on a national and with clarity. It has been the experience of at money for an ambitious Air Power scale, to illustrate our slogan, 'Mon- "In the Public Affairs area, our least two large US corporations that series, a Sunday evening special of santo - where creative chemistry problem was that we did not have a kind of prestige, information show 26 film stories telling the dramatic works for you!" And Monsanto is the know-how to bridge the gap is the best medium to sell a prestige story of flight. It was more than spending two million dollars in two between our knowledge and serious name. On Sunday, October 20, The significant that this show out -rated seasons of science spectaculars to tell subject matter and the difficult job Roy Rogers at a time when the the world that Monsanto means of creating, building and holding Western was just beginning its cycle chemistry. wide audience interest. I hate to say of taking over nightime television. Monsanto president Dr. Charles it but too often we ended up with The thought was that people get Allen Thomas, who for obvious long dissertations or esoteric pro- tired of the same plots, the same reasons has a devout interest in grams which no one could under- faces, the same Indians falling dead science, stated this company's inter- stand. Then, too, on many occasions in front of the same rocks, and crave est this way: "The events of recent we went to the other extreme and some stimulating information pre- weeks have demonstrated dramatic- unveiled a bevy of gimmicks as a sented in an entertaining way. Also ally how science can affect the lives disguise for indigestible subject there is a strong sponsor identifica- of us all. At no time in our history matter. tion to this kind of quality television has understanding of science been "We have made changes. Over the product. so important to our progess - - even years we have trained and developed our security." a staff of people who can combine DESIGNED TO SELL SCIENCE Science, medicine, history, expertness in subject matter with Unlike its competitors in the world language, literature, religion - - all expertness in showmanship. This is of science, Monsanto has no product non-fiction - - are, in fact, the special a new breed of producer, director to sell directly to the consumer. Its interests which are to a certain and writer. What he says must not interest is in getting the Monsanto Rasky (right) receives his extent changing the face of television. only be interesting but unflinchingly Sylvania Award name across. Probably it is a com- One of the most alert of all the inno- accurate.' pliment to the far-sightedness of vators is Irving Gitlin, head of the CULTURE KEEPS THEM AWAKE Twentieth Century, sponsored by the Monsanto executives that they chose Public Affairs Department of CBS Prudential Insurance Company of a science series long before the Rus- we haven't The road this kind of programming News. He admits that must America, had its debut, and on sians first flipped their Sputniks. always been ready. But times have travel to convince sponsors it is good for them is lumpy Sunday, December 1, 1957, Conquest This is the way Gardner Advertis- changed. and rooky sponsored by Monsanto Chemical ing Company executive Dave Ferriss, indeed. Despite pioneers such as Company, the fifth largest US chem- who handles the Monsanto account, THE PUBLIC IS THINKING Prudential, there is still a lot of con- ical concern, premiered. One season described the company's problem: Says Gitlin, "It is apparent to any vincing to be done. The history of and a couple of million dollars later, "We face a tremendously complicated observer of the TV scene that the documentary is really quite a proud both companies seem to be ready to marketing problem. Because of Mon- public has an enormous appetite for one. Starting in films, there were the sign up for more of the same. santo's enormous product range - fresh experiences, new ideas, new wonderful wartime real -life dramas Prudential is actually an old hand some 500 different items ranging faces and new thoughts. Generally done by the British Crown Film Unit, - - and, in fact, a pioneer at this sort from A-9 (phthalic anhydride) to speaking, viewers are receptive to never equalled; the early National of good intentioned programming. zinc benzoate, none of which is in innovations in television providing Film Board of Canada, under dyna- mic John Grierson, were in the same tradition. In television the first big series was NBC's Victory At Sea, a tribute to the producer, the late Henry Saloman. Over at CBS, vice- Good Figures To Know presidents tried certain episodes of a fine series called The Search. To everyone's surprise they achieved greater audiences than straight entertainment shows. Certain programs in the NBC Project 20 series also proved that "culture" can keep The SUN PARLOR: people awake at night. And far years now Ed Murrow's multi -award win- Annual Retail Sales ning See It Now has been achieving over excellent results, and until recently $300,000,000 was sponsored by Pan American Population- Airlines. o y e r This is not to suggest that the night 300,000 air is going to be full of informational programs all grabbed by large spon- OVER 60,000 THIS IS THE YEAR SUN PARLORITES Are in B. C. SOLD DAILY Year for By 10th Radio CHUB CJSP RADIO Birthday of W'ABÁQ 100th British Columbia 10,000 Watts for The Right Approach.., to the Sun Parlor Radio CHUB

NOW is the time to see our Reps: Stephens & Towndrow Stovin-Byles (Wpg.) CANADA'S 73e MAJOR MARKET John N. Hunt & Assoc. Donald Cooke Inc. ConPQct; Rodio & Television Soles - Toronto & Montreol www.americanradiohistory.com May 8th. 1958 Canadian Broadcaster Page Twenty -Three 1

sors. Far from it. What we are saying here is that the public is ready, the public is willing, the public is demanding programs with a little more substance than what they now "CFRN-TV expect, and (Lord help them) what they now get. And sponsors with an eye on the future, and their hands -EDMONTON tenderly gripping the public pulse know this can be an intelligent way to deliver a commercial message. What can carry more prestige for a sponsor then the United Nations or Nobel Prize winners? What can make more exciting entertainment than the thrilling story of the 20th Century life in the Sputnik age? In Canada, the CBC has tried daring ideas in informational shows, and this is to the credit of some imagina- tive producers and a few executives. However, the CBC is still lacking that necessary component "showmanship". Too many of its ideas are derivative of American shows, and too many are still swinging off in space. But at least an honest attempt is being made to provide solid quality at good hours. In the US, the indication is that this kind of show is going to leave the so - called Sunday afternoon "intellectual ghetto" and move into key nºghtime spots. The indication is that it will carry large sponsors with it. PRESTIGE CAN SELL TOO Says Consider these Prudential case history facts. The company's agency, WILLARD McPHEDRAIN Reach, McClinton & 'Co., Inc., reports PRESIDENT that ratings indicate that the Pru- dential program has a larger audience than the average mystery, variety, or adventure show - - III >IIIII21 El II MI MI III IIII 8,825,000 homes reached, or 32.5% share of the audience. And PRU NEWS, a company trade journal, offers these "...sales results in the quotes from agents " a real prestige builder. After seeing the show a client called me to ask me Edmonton market indicate the to program his insurance. What a lead in !" And from this another value of the product demon - agent, Frank Werner of Belleville, Illinois: "If the prospect has seen the show he is easy to talk to about strat ion done by CFRN - TV. it. If he hasn't, it's easy to slide from selling it to selling insurance." Part of the secret, of course, is that We certainly received more Prudential takes as much care in making its commercials as it does in than our share of co-oper- choosing its programs. They are soft -sell, almost quiet -sell and nicely integrated into the show. The same ation throughout the entire holds true for Monsanto - - intelli- The Mary Maxim test campaign gent commercials for an intelligent was scheduled - program. campaign. All in all it was on CFRN TV by Canadian Advertising Agency If more of this kind of program- limited. ming hits your fall screen don't be a very successful promotion." surprised because apparently information and culture really can sell.

Pay Increase Ends Strike See our representatives about your Northern Alberta sales objectives. APAY INCREASE of 8.8 per cent, applied in two stages, brought to an end the strike of radio and television technicians at CBS last CANADA'S BEST FOR TV TEST month. The striking employees, members of Local 1212 of the International Brotherhood of Electrical Workers (AFL-CIO), had walked off the job April 7 after failing to reach agreement with the network on a new contract. The old contract had expired Jan. 31. A settlement reached in Washing- ton April 18 ended the strike, which had forced GBS to use many of its white collar workers to man cameras CHANNEL 3 EDMONTON and other technical equipment to keep its shows on the air. SEE: Television Representatives Both radio and television tech- Ltd. Canada Broadcast Sales - Winnipeg nicians returned to work by April 20. e Young Canadian Ltd. - U.S.A. Harlan G. Oakes - West Coast, U.S.A.

www.americanradiohistory.com PaaP Twenty Four Canadian Broadcaster May 8th. 1958 WHEREVER YOU GO THERE'S JOEL ALDRED By Brian Swarbrick Aalars Staff %i'nter ASK THE AVERAGE newcomer jockey or an "air personality." their news -reading, their musical OF SALE to broadcasting, or the average His personality is directed exclu- knowledge and so on. It's hard to gray flannel suit on Agency Row, sively to selling products. His closest understand, since the delivery of the what comes to his mind when he association to the deejay is when a commercial is at least as important hears the word "talent." The jingle backs him up on a commercial. to the sponsor and to the agency as response will include actors, dancers, His acting is limited to two minutes any other aspect of a broadcast." THREE singers, musicians - - perhaps even of gliding around a car, a bottle of The importance attached to the ACTION disc jockeys, news commentators and ketchup, or a comfortable study with commercial by sponsors and agencies quiz show panelists. But the man cigarette in hand, extolling in fluid is evident in Aldred's work schedule. STATIONS tones the qualities of these products. He is on call constantly in every now Aldred's talent in the field has put major broadcasting centre in North voice living America. In the past five years he offering an his face and his in every CKVR-TV room in North America to the point has probably travelled more than extra Channel 3 where he is as familiar to the listen- John Foster Dulles - - an average er or viewer as the local announcer. of 240,000 miles annually in plane SUMMER - CKGN-TV It also pays him around $100,000 trips between Toronto, New York, PLUS North Bay a year. Chicago, Detroit and Los Angeles. While his contemporaries were Every week sees him in Toronto and of CFCL-TV developing the glib ad-lib, the proper Los Angeles; every other week in carefree Timmins techniques of actuality reporting, the Detroit, Chicago or New York. relaxed right way to conduct an interview, On the job, Aldred is utter con- receptive or the names and skills of every centration. Two weeks ago, in the vacationers. recording artist in America, Aldred RCA recording studios in Toronto, directed his efforts to learning the Aldred and four agency and record- technique of commercial delivery. ing men were at work on a 38 -second On the air, he developed a pacing to "wild -track" voice clip for a TV his words which would keep the commercial, Aldred, alone in the PAUL tones rich, sincere -sounding, persua- sound booth, frowned continually as sive, eliminating the little quirks he read the copy. But when the which might distract the listener agency man gave him the cue, MULVIHILL whose service ranks high on any from what the sponsor had to say. Aldred's face lit up, his eyes sparkled "talent" budget, whose profession On television, he studied kines of and his voice rang with enthusiasm & co. Ltd. has become one of the most remun- his commercials to correct his stance, as he told a million housewives erative in broadcasting, will probably to make his movements natural, and about a premium soap offer. occur to neither of them: the com- to make his smile just the right "Really goes all out, doesn't he?" TORONTO mercial announcer. balance of friendliness and politeness. the recording man said. 77 York St. EM. 38814 Joel Aldred is a commercial an- "Every broadcaster has to read The agency man wasn't quipping nouncer. He has been in broadcasting commercials as part of his daily when he replied quietly, "It sells MONTREAL 13 years, and only for a brief period duty," says Aldred, "and yet very soap." 1543 Crescent St. start of his career he few announcers try hard to Aldred is so completely involved MURRAY MacIVOR at the did as PL. 1097 make any pretence of being a disc mprove this aspect of their job as in the improvement of the product

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www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Twenty -Five 11 that some agencies now call him in on planning meetings - - absorbing the expense of 1000 -mile plane trips - - to discuss the copy he will read. While other successful people in the entertainment world have cashed in on their eminence by entering the field of commercial announcing, Aldred has branched out too. But SOON not in other fields. He has gone from commercial announcing to the estab- lishment of Fifeshire Productions - - which means he now can do not only the announcing, but the entire production of filmed commercials. Fifeshire's latest is a half - hour color musical for Cockshutt Farm Equipment. With all the thousands of announ- WATTS! cers in North America, what chance 5000 does a Canadian have to make the big time in the commercial field? "Not much," says Aldred bluntly. "Like any other highly remunera- tive field it has a great deal of tough competition. I would say there were no more than a dozen at the very top, RADIO ONE IN TORONTO working in New York, Los Angeles and Toronto, and probably a dozen men in each large city who do very well. "As I said before, announcers don't work hard enough to brush up their commercial delivery. They let the commercial become the joe - job between the bright things they are THE NEW going to say about a new hit record. CHUM And all too many of them sound more interested in the record than in the sponsor's message - - which makes the program possible." What qualities does the beginner need? HERE'S A LIST OF PRESENT "Well, luck, of course. Being in PARTIAL NATIONAL ADVERTISERS: the right place at the right time Coca-Cola Mutual Benefit Health Star Weekly never hurt anybody, it's and & Accident certainly helped me. But there are Saico Tuna Fish Trans -Canada Credit several basic qualities which a com- Veto Deodorant W mpoles Wonder Bakeries mercial announcer needs beyond whatever voice he may have been Citizens Finance Ajax Cleanser General Motors blessed with. He must be able to Florient Spray read intelligently. That sounds Colgate Shave Cream Seven -Up obvious, but consider this: Buckingham Cigarettes Hostess Potato Chips Ex -Lax "An announcer may be in the Bufferin right place at the right time - and Household Finance Corp. New Lux he can't always know at the time - - Halo Shampoo Pal Blades Ontario Hydro and when he is given an important Imperial Oil commercial to read, he stresses the Oil Heat Association Chase & Sanborn Coffee wrong words, missing the point of Bromo Quinine Campbell Soups Vel the message. Probably he'll miss the job, too. Pepsi -Cola Dr. Ballards Bromo -Seltzer "If he is in television, an announ- Acme Farmers Dairy cer must work really hard to develop Wisk Wrigley's Nescafe his memory. National advertisers Canada Bread Wilson's Ginger Ale frequently integrate the commercial T.C.A. message into the overall production, Grand Union Stores A & P Stores and the announcer finds himself on Alka-Seltzer Palmolive Shave Prep Sylvania Electric a huge set with dancers jumping Fab around and the cameras a mile away. Borden's Colgate Dental Cream Dairy Shield Toothpaste No visual aid can bail him out here Dreft and he has to commit the message Clark's Foods McLarens Foods to memory. I'm a quick study and L'Onglex I never look at the commercial until Crown Diamond Paints Power Food Stores we start rehearsals. That way, if Bell Telephone Co. Dominion Rubber Canadian Banana Co. there are any last minute copy changes I'm not working with two Lustre Creme Shampoo Pepsodent Toronto Daily Star sets of words in my head. Ipana Blondex Life Magazine "But most of all, I think the development of timing is the impor- Lipton Soups Coppertone Geritol tant thing. Nothing ruins style Dairy Queen quicker than having to stretch out Two -Way Peoples Credit Jewellers or speed up when you're caught Canadian Oil Companies Oxydol Supertest Gasoline flat-footed with poor timing. A pause in the right place can give the copy Ltd. Sunbeam Bread Margaret's Fine Foods real authority - - and in the wrong place it can murder it. "And it goes without saying REPRESENTED NATIONALLY BY: Aldred concluded, "that you have to believe in the quality of the product STEPHENS AND TOWNDROW, TORONTO you are selling. You must be con- EMERY RICHMOND, vinced of the basic honesty of the MONTREAL maker's claims. If you aren't con- DEVNEY INC., NEW YORK vinced, it shows." And if it shows, you can't sell soap.

www.americanradiohistory.com Page Twenty -Six Canadian Broadcaster May 8th, 1958

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Whether it be an on -the -spot remote pickup, or a large scale TV -Audio production, there is a Northern Electric Console to provide top performance and dependability. Telephone type keys plus Daven attenuators and switches ensure trouble -free operation and lowered maintenance costs. Each unit represents styling and engineering unequalled in its field. The pleasing design and operational ease afforded by these units will not only serve to enhance the appearance of the control room, but will also provide operational facilities commensurate with their appearance. This combination of clean design and operating ease is inherent in Speech Input Equipment bearing the name Northern Electric. The electrical performance characteristics of each console is far better than the Standards for Audio Facilities Equipment for Radio Broadcasting Systems as set forth in RETMA Specification TR -105-B. Remember ... Contact your nearest Northern Electric office for the very best in Speech Input Equipment. Literature available upon request.

SPEECH INPUT CONSOLE R5440A UNATTENDED CONSOLE R19864A PORTABLE AUDIO CONSOLE R5460A A small audio console, of the permanent in- An ac operated remote type console used ideally An ac or battery operated, all transistor, single stallation°type, having monitoring and remote in a location where a number of microphones channel console type program mixing unit line facilities not usually included in speech are required, having various output levels, and designed expressly for the amplification, control input equipment of this size. where the use of an operator to "ride the gain" and monitoring of program material originating is not warranted. at microphone level in remote broadcast. Number of Inputs: 2 Mixer Inputs 25 to 45 or operations. 100 to 180 ohms for microphone levels. Number at Inputs: 4 (n} 374 /150 ohms for micro- 4 Incoming lines Q 150/600 ohms to one mixer. phone levels. Number' of Inputs: 4 Mixer Inputs a 50 ohms balanced, 150 ohms balanced, or 5000 ohms Number a1 Outputs: 1 © Number et Outputs: 1 ß 150/600 ohms. 150/600 ohms. unbalanced. Physical Size: Physical Size: Length 134 inches; Height 1034 Length 114 inches; Width 9 inches; Number of Outputs: 1 ® 150/600 ohms. inches; Depth 154 inches. Depth 5 inches. Physical Size: Length 1534 inches; Height 8 inches; 5 inches. 1058-t Depth

www.americanradiohistory.com May ritti, 1ISIS Canadian Broadcaster Page Twenty -Seven I

T.V. AUDIO CONSOLE R20139A (AC -5) An extremely versatile, and flexible program tions. Among its many features, this console production unit designed specifically for the has three main program channels which may amplification, control and monitoring of the be operated simultaneously on separate pro - audio portion of large-scale television produc- grams without interfering with one another.

Number of Inputs: 16 Mixer Inputs @ 25 to 45 or 100 to 180 ohms for microphone levels. 6 Incoming lines © 150 /600 ohms. (Padded down, and may be patched into any mixer input.)

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SPEECH INPUT CONSOLE R19022A (AC -1)

Yeu A full twin channel program production unit for use where a large number of taped and disc shows are employed.

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A very flexible program production unit for the amplification, control and monitoring of programs originating in television and large radio broadcasting stations.

Number of Inputs: 10 mixer inputs C' 37/150 ohms for microphone levels. 10 incoming lines G 600/150 ohms to two mixers. Number of Outputs: 3 C 600/150 ohms. Physical Size: Length 72 inches; Height 103/ inches; Depth 15% inches.

SPEECH INPUT CONSOLE R5420E SPEECH INPUT CONSOLE R5430A The ideal console type program mixing unit for the amplifica- An audio console having two main program channels which are tion, control, and monitoring of program material originating capable of simultaneous operation on separate programs without in the average studio. interfering with one another. Number of Inputs: 5 Mixer Inputs @ 25 to 45 or 100 to 180 ohms for Number of Inputs: 7 Mixer Inputs C 25 to 45 or 100 to 180 ohms for microphone levels. microphone levels. 4 Incoming Lines 150/600 ohms to one mixer. 8 Incoming lines a) 150 /600 ohms to two mixers. Number et Outputs: 1 (rì 150/600 ohms. Number of Outputs: 2 © 600 ohms. Physical Size: Length 23 inches; Height 103 inches; Depth 151 inches. Physical Size: Length 33 inches; Height 10% inches; Depth 15% inches.

www.americanradiohistory.com rage t Ncntp-ctgrn (.an:lian liru.wratiur Ma. ritl,, IIiLrH

e.rde4dceue I WAS A TEEN-AGE BUM By Joe Young Copy -writer, Gag Writer, or What Have You Got?

THERE'S A LOT of talk these There were other things to contend days about a depression. I don't with, too. We lived in a frame house want to sound like the "I told you that had four rooms, not including so" type but I have 'been predicting the bathroom. We didn't include the a depression for close on to twenty bathroom because we didn't have By EVERY survey, CHED has MORE LISTENERS years. As a matter of fact, I started one. Sudbury is quite a cold spot forecasting another depression just but it was even colder in those days. in Metropolitan Edmonton than the about the time the last one ended. One morning I got up and it was I have keen criticized, ridiculed, and ten below zero. I don't know how verbally lambasted by otherwise in- cold it was outside the house. It NEXT TWO STATIONS COMBINED! telligent people not blessed with my didn't matter what you did you gift of foresight. I was wrong - - couldn't get that house warm. My was a pessimist - - an idiot - - a mother used to pile so many blankets prophet of doom. Those are only a on top of me after I got into' bed I few of the names I've been called looked like a book mark. McDonald Research Ltd. through the years for waving my This way of life wasn't temporary flag either. Year (January, 1958) of warning. after year it was the I'm getting a little sick of this same. Nothing changed but my voice. I finished public school; then took a Average Time pig-headedness so I'm directing this article to the folk. commercial course at technical Period Rating younger They've never suffered hard times. Most of school. However, I quit school about 6:00 a.m.-Midnight them don't know a depression from two months before the final exams. a hole in the ground. It's time they My teacher was quite annoyed with were given the facts and I can't me and wanted to know how I ex- think of anybody more qualified for pected to get a job without a diploma. the job than me. I am the author of I told her I'd be more interested in a a feature length documentary en- sheepskin if it had some meat on it. titled, "I Was a Teen -Age Bum", There were really two good reasons which I have been trying to sell to for quitting. First, as a public CHED Stn.2 Stn.3 READERS DIGEST since I was a teen- spirited young man, I didn't want to ager. At that time it was entitled, aggravate the unemployment situa- "I Am A Teen -Age Bum". tion by being qualified to take a job. Second, I was an odds on favorite My family left England in 1929 to to flunk Elliott -Haynes escape the depression in the northern the exams. coal fields After I got out of school I didn't March, 1958, Daytime) and arrived in Sudbury waste just in time for the bottom to drop any time looking for a job. I wanted to get it out of things. I remember, young as over with as Percentage of quickly as possible so I could I was, making a little joke about us start Audience bringing relaxing. My approach was quite the depression with us. unique The whole family laughed - - about and I heartily recommend it to any young man who fifteen years later. At the time I got doesn't want to a belt across the head and my joke rush his business career. I'd book taken away from me. walk into a place of employ- ment and ask for the boss. As soon Things were really tough. I don't as he'd appear I'd say, "You don't say we nearly starved to death but need anybody, do you?". He'd say, there were times when the family "No", and I'd get out fast before he eyed each other carnivorously across CHED Stn.2 Stn.3 had a chance to change his mind. the dinner table. Those were the One day I got quite a scare. A days when you got free liver at the meddlesome neighbor woman told Bureau of butcher shop to feed the cat. It my mother that they needed a junior Broadcast Measurements tasted delicious, too. I mean the liver book-keeper where her husband not the cat. Things weren't that bad. (Fall, 1957, Metropolitan Survey worked. I wasn't home at the time Keeping a family looking respect- and my mother got word to me 9:00 a.m. - 6:00 p.m.) ably dressed posed quite a problem through a friend. He didn't have any Average Rating for many parents including mine. trouble locating me as there was only Nearly everything you wore had one pool room in town. Well, instead patches on it. Some things even had of breaking things to me gently, the patches on patches. What happened jerk gives me the bad news just as when your shoes wore out? Well, I'm trying to sink the eight ball in my dad solved that one neatly. He the corner pocket. There's a time and made new soles out of an old car place for everything, you know. tire. They were good for another ten When I got home my mother thousand miles of non-skid walking. already had my shiny blue serge There was one fault with them, suit out and my shoes polished. She CHED Stn.2 Stn.3 though. They made my shoes so helped me get dressed and in no heavy that very often I had to ask time flat I was on my way. Soon as somebody to give me a push to get I walked into the place I got a bad me started. Once I got going I impression. Everybody was working coasted along in fine fashion. hard.

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www.americanradiohistory.com Deno Twontv_Nri..o May 8th, 1958 Canadian Broadcaster

I didn't like the boss either. He looked like an embezzler. I told him there probably wasn't any truth in it but there was a rumor that he needed a junior book-keeper. Yes, there was a job open and what experience did I have? I asked him what he had in mind for ten bucks a r When it's week, a chartered public accountant? Then before he had a chance to answer I enquired about holidays with pay and sick leave. He mumbled break -time something about keeping ledgers, whatever they are, and took my name and address and said he'd call me later. I knew I wouldn't get the at the convention job because on the way out I saw him through the corner of my eye throw my name and address in the wastebasket. A wise guy. Now, I don't want anybody to get the impression I didn't have any ambition. It was just that work didn't interest me at that time. About six of us used to hang around together. We spent our time in usual teen-age activities like steal- ing donuts out of the bakery wagon and bottles of milk to wash them down with from the milkman. Then there were always a few gardens ripe for raiding. Of course, there were times when a little cash would come in handy, especially if a mid- way was due to hit town. Fortuna- tely, things seemed to work out. The Forestry Department paid two dollars a day to fight bush fires and every time we needed money there just happened to be a bush fire start up. Looking back on things I'm always amazed that we didn't turn out to be juvenile delinquents. One of the boys got a job working in a wholesale hardware. It was the talk of the neighborhood. People used to point out his house and say, "The guy that got the job lives there." He was held up to the rest of us by our parents as a real go- getter. If he wasn't such a good friend we would have hated him but he shared his good fortune with us. Every pay day we used to meet him and help him spend his pay. We'd go to the movies and then have fish and chips afterwards. He was really a good hearted guy and we resented it when we heard people refer to him as a sucker. We worried about him constantly. i If he got any sign of a cold we used to fill him full of home remedies. We couldn't afford to have him off work sick. He had one bad fault though. He wanted to be a cowboy singer and he squandered half of one pay check on a guitar. That was bad enough, but having to sit around at night listening to him sing was even worse. One of his favorite songs was "There's a Love Knot in My Lariat" and he sounded like he was strangling in it. He was such a nice guy we didn't want to tell him right out that he was lousy so we had to ...find is find another way to discourage him. out why CJAD Amateur shows were the rage by far the most listened to those days so I entered him in one. I figured he'd only howl his way i through half a chorus when they'd station in Greater Montreal give him the gong. For the next couple of weeks he really practised. and English Quebec. Every night he'd gulp his supper, then join us up the railroad tracks, his trusty guitar under his arm. I never saw anyone with so much con- Representatives: Radio Time Sales, Montreal, Toronto. fidence. There was no doubt in his mind that he'd win. I began to wish Young Canadian Limited, New York, Chicago. I'd never got him into the amateur show because I hated to see him get hurt. As a matter of fact, with his (Continued on page 31)

www.americanradiohistory.com Page Thirty Canadian Broadcaster May 8th, 1958

WELCOME

TO THE DELEGATES OF THE ri' CARTB

CKAC NOW 50,000 WATTS! 5 TIMES MORE POWER FOR US MORE SALES FOR YOU

Yes, here's really Important news when you're planning advertising for Montreal and Quebec Province. CKAC has had its wattage to watts, stepped up 50,000 REPRESENTATIVES: day and night. This means not only a stronger signal in the city itself, but greatly extended coverage in the surrounding areas. I.B.S. Toronto If you're looking for sales-and want real impact in the French market-you can't top performer In this afford to pass up CKAC-your field. U.S.A.: Weed & Co. THE MOST LISTENED TO STATION IN CANADA

www.americanradiohistory.com Page Thirty -One May 8th, 1958 Canadian Broadcaster

Joe Young - - more of the same (Continued from page 29) to fame. voice there was a chance he'd get After this source of revenue dried killed. up my life of leisure began to wear On the big night the five of us thin. On top of that, things were YORKTON, SASKATCHEWAN were in the audience. He paid our picking up and one by one the boys way in so we'd applaud for him. The were getting jobs. I became a mes- acts were typical of amateur shows. senger boy for the Canadian Pacific There was an acrobatic dancer who Telegraphs. It didn't pay much but kept trying to do the splits but never there were a lot of fringe benefits. quite made it. An Irish tenor who We had the privilege of drinking all SERVING had a sort of whisky flavor to his the pop we could drink at the local voice. A girl pop singer who raced bottling works and all the bananas the pianist through "It's Only a we could eat at the wholesale fruit Paper Moon" and beat him by a bar company. There were tips too, if you SAS KATC H EWA N' and a half. An amateur magician who stood around long enough. fooled nobody but himself. After two years of that I lost my Then it was our boy's turn. taste for pop and bananas so I quit. As I said before, he never was any I decided to look around for some- had a little prestige. Radio MANITOBA good but that night he was at his thing that '`..(,ç ,,, .f y .,'; % 'ti in:. :`' . rs.'y . [ .t lousiest best. He obviously had a Station CKSO hadn't been operating i M . i. °%1^k .{iIV.S ..- -` /..'iSfÿr¡y, chronic case of stage fright. After very long and I figured that with the three false starts he took off. He show 'business experience I had didn't get any better as he went acquired through my cowboy friend 1 3 OF THE TOTAL RETAIL SALES along but he got louder. I glanced I'd have no trouble in straightening around to see if the audience looked it out. I approached the management IN SASKATCHEWAN* threatening but was amazed to see and was immediately hired. them looking as though they were It wasn't exactly an ideal job for a are made enjoyingit. They were. He won quite man of my calibre. They were build- easily and was awarded ten dollars ing a new antenna four miles out WITHIN A 100 MILE prize money and an autographed of town and needed a laborer. The picture of Major Bowes. pay was fifteen dollars a week out of RADIUS OF While my scheme had backfired it which I had to pay two and a half had it's good points. We congratu- dollars bus fare to get there. The lated the champ and led him to the job lasted two months and I was YORKTON nearest restaurant where we allowed lucky to get out alive. "Excluding Regina and Saskatoon him to buy us fish and chips and After the mast was up they gave Boston cream pie with some of the me a job in the studio but dropped prize money. We let him keep the my salary from fifteen to twelve and rest. a half dollars because I didn't have I hate to say this but success went to take a bus to get there. Actually to his head. He bought a ten gallon that wasn't bad for those days and hat. He was no longer humble and I was quite happy. avoided us on pay day. The next The depression was now over and thing we knew, he was running I was on my way to the howling "SELLING" WATTS around with a western group playing success I am today. However, I'm at Saturday night barn dances. I was convinced it won't last. Another de- very hurt when he turned down my pression is on its way. I'm so sure offer to manage him for fifty per cent of it I'm practicing rolling my own of what he made. After all it was cigarettes. I want to be ready to sit me who had started him on the road back and enjoy it when it gets here. consult our reps. for more market information on "Western Canada's Farm Station". de9dée9/4-ed Peeete StovinByles Ltd. The convention of the Western Association of Broadcasters headlines A. J. Messner S. Co., Winnipeg the Broadcasting activities for June this year. Young Canadian Ltd., U.S.A. Also, birthday greetings to CKCH, Hull, 25 years old on June 30. Listed below are more of June's special days. 1. Trinity Sunday. 2. Foundation of the Italian Republic, 1846. Death of Giuseppe Garibaldi, 1::2. Sir Edward Elgar born, 1857. Coronation of Queen Elizabeth Avueda4d ta a,eeiu9 9au II, 1953. Zgal¢ift9 5-7. WAB Convention at the Banff Springs Hotel in Banff, Alta. 6. YMCA founded, 1844. eet NattPteae D -Day, 1944. 8. Robert Schumann born, 1810. 9. Death of Charles Dickens, 1870. 10. Duke of Edinburgh born, 1921. 11. Richard Strauss born, 1864. 12. Celebration of the birthday of Queen Elizabeth II. 15. Eduard Grieg born, 1843. Father's Day. 15-21. Red Cross National Water Safety Week. 17. Igor Stravinsky born, 1882. Stephens & Towndrow Ltd. Charles Gounod born, 1818. 21. First day of Summer. Toronto & Montreal 24. St. Jean Baptiste-Midsummer day (Prov. Holiday - Quebec and Nfld.) 26. United Nations Charter signed, 1945.

www.americanradiohistory.com Thrt. _T.. C n Rrnºri.- act or May Rth: 1 95 Technicolumn LOOKING FOR NEW ACCESSORY equipment for agencies, business and industrial converting a standard camera firms. It is the result of experimental channel for quick and easy alignment work done by CGE engineers in is being offered by Marconi's advancing the practical operation of FRENCH Wireless Telegraph Company of transistors at higher frequencies. Chelmsford, England. GE says that the new portable is Optimum picture quality requires completely transistorized as opposed correct alignment of the beam in to those of other makes which are the image orthicon tube so that it only partly so. The new receiver, PROGRAMMING? passes axially down the tube. Norm- which can operate on less power than ally this alignment is achieved by a flashlight, is designed for operation simultaneous adjustment of three on two frequencies. All components controls. The operator must rock the of the receiver are readily accessible. beam focus control and adjust the SCREEN GEMS (CANADA) LTD. controls until the two alignment WTESTINGHOUSE ELECTRIC picture goes cleanly in and out of says portable television sets focus with minimum swirl. skill and practice are required can run on batteries and employ Much transistors will be on the HAS THE ANSWER! to achieve optimum results by this soon market. model 23 method. For even the most capable The uses transistors the procedure is time- instead of vacuum tubes and can operator, operate on house current or re- OUR FRENCH DIVISION IS DESIGNED consuming. Marconi claim method chargeable batteries. Mass produc- their tion will the in achieves accurate alignment with start at plant TO SERVICE PROGRAMMING FOR THE Metuchen, New Jersey with the ease and rapidity. The new procedure development modulates the beam focus electrode of some new transistors. FRENCH MARKET of the image orthicon with a square wave at half field frequency while carrying out the adjustment of the Ayr ALTER HARTWIG, director of alignment controls. VV photography at OFRN - TV, AVAILABLE NOW: Edmonton, If the 'beam in the image orthicon has come up with a novel for plastics by Native and French dubbed properties for local sale: is correctly aligned, the square wave use in photography modulation on the beam focus elec- adapting four -inch polythene tubing trode produces no effect since the for developing tanks. CABARET DE PARIS TELEDISQUES CINE PANORAMA beam is travelling down the axis The station uses too much roll film of the tube. An incorrectly aligned to employ hand -loaded tanks and did 'not want to bear the expense of LE PETIT MAGICIEN THEATRE POUR RIRE beam, however, may be resolved into two components at right angles - - a professional -type processing unit. a radial component down the axis The tanks Walter uses are three feet VIENS A LA MAISON CINE PARADE long of the tube and a transverse com- and contain developer, stop - The bath, fixer and photo -flow and he PAPOUF ET RAPATON ponent across the tube. square wave modulates the transverse com- says that they are highly satisfactory. ponent and in effect changes the area The polythene from which the pipe L'APPRENTI SORCIER REPONDEZ ANDRE LABARTHE of the target which the beam scans is extruded, resists attack by almost during each half cycle. This produces all strong alkalis and acids, particu- PRENEZ LE CAFE AVEC ALBUM DE FAMILLE a double image and the only opera- larly those which would normally tion required is the simple adjust- corrode most metals. An Edmonton firm, Plastics Industries (Alberta) LES ENQUETES DU COMMISSAIRE PREVOST ment of the two alignment controls. The equipment, now available for Ltd., fabricated the tanks for the station from standard polythene pipe. ALL STAR THEATRE SCOTLAND YARD modification of standard camera channels, has been incorporated into new designs of Marconi's cameras. CELEBRITY PLAYHOUSE ACCORDING TO RCA, newspaper press rooms may soon be auto- CANADIAN GENERAL Electric matic. They have developed an has entered the hand -carried electronic brain, which keeps track PLUS two-way radio market with a port- of the exact number of copies printed, able transmitter -receiver which is and then shuts down the presses automatically when the desired run AN EXCITING SELECTION described as a breakthrough in the of FRENCH technology of transistorization. has been completed. The automated DUBBED VERSIONS of TOP QUALITY The new product is a tubeless printing is said virtually to eliminate receiver for use in VHF mobile com- costly over -runs or premature press PRODUCTIONS for NETWORK SALE. munications services by public safety shutdowns. OVER 100 FRENCH FEATURES, ORIGINALS and FRENCH DUBBED. IF YOU SELL A VARIETY of CARTOONS Sun glasses, vacuum bottles, swimming togs, soft and SHORT SUBJECTS. drinks, beach-wear, sun lotions, reading material, cameras and films, gasoline and oil, ice cream, barbeque For complete information contact: equipment, picnic supplies, do-it-yourself outdoor projects, swimming and wading pools, prefab cottages, real MR. JOHN VERGE estate, automobiles and auto accessories, sports equipment, lawn furniture, gardening supplies, insect SCREEN GEMS (CANADA) LTD. repellants, summer clothing, flashlight batteries - in 1224 ST. CATHERINE ST. WEST fact any vendibles in -demand in summer and fall, get the complete outline of MONTREAL, QUEBEC "THE THINGS WE'LL DO THIS SUMMER ON CJBO" UNiversity 6 - 7619 to enhance summer advertising from your nearest STOVIN-BYLES office

www.americanradiohistory.com WITH ITS INCREASED POWER, CHLT will cover SHERBROOKE, THE EASTERN TOWNSHIPS, POPULATION : 15 COUNTIES in "A" TERRITORY, and 7 in "B" "A" : 621,300 "8" : 473,700

Total : 1,095,000 SOON 5,000 WATTS, on 630 KCS this is big news for a big, powerful station. With its increased power, CHLT will be enabled to reach simultaneously FAMILIES : EVERY CORNER of the EASTERN TOWNSHIPS, while major industrial centres like Quebec City, Levis, Sorel, Drummondville, Granby, St -Jean and many others "A" : 132,900 "8" . 97,900 will be encompassed by CHLT's powerful and expanded voice . and by this ac- Total : 230,800 complishment, CHLT Radio will penetrate deeply into the very heart of the Pro- vince of Quebec's most lucrative and most productive market. BUYING INCOME :

"A": $601,652,000 "B": $463,719,000 NO DOUBT that more powerful CHLT will bring a resultant increase in sponsors. So we suggest that you set aside RIGHT NOW a sizeable portion of your Total : $1,065,371,000. advertising budget, that will go to work for you, and reap BIG BIG returns.

FOR INFORMATION: WRITE CHLT, LA TRIBUNE, 221 DUFFERIN ST., SHERBROOKE

www.americanradiohistory.com Page Thirty -Four Canadian Broadcaster May 8th, 1958

Take me back to my Boots and Coke . . . I'm a watchin' the big shows on Western TV - the Westerns, the Dramas, the Comedies, the Howdy Doody and when ma permits, the afternoon Mati- nee and other big shows wearing the Channel 2 Brand-CKCK-TV, Regina. P.S.... and don't think I don't savvy those commercials! Look what I'm drinkin' . . . and ma tells me we kids are tomorrow's big guns at the cash counter - we'r e sure hep on TV's branded commercials! The last roundup figures 192.000 human critters recognize t h e Channel 2 brand in some 52.000 TV homes. . . .

www.americanradiohistory.com -Five May Sin, 1Y70 Canadian Broad, Page Thirty OU EST LA PLUME DE MA TANTE? or "If You Want To Advertise in French You'd Better Know Your Onions"

By Nolin Trudeau

WHEN YOU KNOW ONLY ONE little to the reader's imagination. result in gibberish. The French do duce copy which sounds more like language, you only have to French is more difficult to write than not approve of word inventors. They English than French, and, is there- think in that one language, to speak English - - good French that is. do a good job of preserving the fore, bad copy. The more French it and to write it. You only have one There are many reasons for this: words they have and of ;etaining sounds like English, the poorer it is. set of grammatical problems, syntax more severe rules and regulations, their exact sense. Some "words", difficulties and style requirements. a tougher grammar, a stricter syntax, spelled exactly the same way in both FEW LITERAL TRANSLATIONS But when you are bilingual, you objects which have a gender, difficult languages, have different meanings French is essentially different double the number of words you participles, and an exception to ("versatile" in French means "incon- from English in more ways than have to know, and rules you have prove every rule. stant"). A word may have a hundred one, and nowhere is this more one or two to follow. meanings in English, only evident than in proverbs and sayings. NO FRENCH FOR SMACKEROO in French. is no way in French to link The average unilingual Canadian There has only half as many French is, by and large, an active an advertisement showing a snooker has only a vague idea of how com- French words as English. In English, many language, while English, generally, table, with the expression: "Are you plicated it is to be bilingual, I mean is In French, "the man goes 8 do keep our fully bilingual. He seldom liberties can be taken - - especially passive. behind the -ball?". We under- in copy; words can be there"; in English, "the man is going "sunny side up", but our fried eggs how difficult, advertising stands unrewarding "swell -elegant", there". In French, we say "one says are "mirror eggs" - - oeufs au miroir and dispiriting translation work invented, such as crunch", "smackeroo", to that"; in English, "it is said". Trans- - - and have nothing to do with good can be. "crispy - suit the convenience of the writer. lators who constantly retain the humor. And when we have "a horse As an example, if you took an Not so in French. Such liberties only English passive form in French, pro- (C ,ntinued on page 37) average businessman into the woods, and asked him to identify insects, birds, trees, and plants, the chances are that outside of a hummingbird, a porcupine, a maple and a water lily, he could not name more than 10 per cent of the things he would see. Yet, the same man will turn over a booklet on our flora and fauna to a bilingual French-speaking Canadian, ask him to translate it, and express amezement that the man has to look in dictionaries (where he will not find more than 50 per cent of what he is looking for), write to Ottawa to get bilingual brochures on the subject, and ask him for a week in which to produce his French version of the English booklet.

WHAT'S THE FRENCH FOR EARWIG ? This happens every day in such widely different realms as geology, TODAY as never in the years before BMI Canada came into being, the musical chemistry, cooking, fashion, agricul- tastes of Canadians have broadened to include music of every kind, of every style, ture, etc., etc. The unilingual person ranging from piano blues to the concert hall. Just as the heart of who knows his field by heart expects for every taste the bilingual man to be in turn, a our country reaches from coast to coast, so does our music come from Canadians geologist, a chemist, a chef, a grand whose tastes and talents are as wide as the heart is wide .. . couturier, and a farmer. The fact is .that in most areas, the translator From a stellar exponent of the jazz idiom on saxophone and flute who brought is like the businessman in the woods. us a modern shepherd's tune ... a Calgary policeman whose songs have brought the He can identify a bumble bee; a North America a housewife in the Province of Quebec spruce perhaps, if he does not con- Alberta foothills to all of ... fuse it with a balsam fir; a moose; a whose interest in our two languages has been preserved in a bilingual song that is pike, if he does not mistake it for hailed as "one of the most beautiful ballads of this or any year" ... a New Canadian small musky; but how about the whose musical reporting of the Canadian scene produced a hit song that went tamarac (a tree), the nuthatch artist (a bird), the mad tom (a sort of to England and won the Ivor Novello award for the best song of the year . . . an catfish) and the earwig (a bug)? ex -Newfoundlander, now a Montreal school teacher, whose talented pen depicts for Virtually all good English -to - the world the people and pursuits of his native Province ... "The Dean of Canadian British and French dictionaries are a European. There are a startling Composers" ... and host of others who have set the heart of Canada to music. number of North -American words BMI Canada is proud that its open door has helped to bring this new music to Canada. that you will not find in these dictionaries (such as the bugs, trees, BMI Canada is proud that the writers of its music are in truth the sons and fish, plants, etc., which we have daughters of a nation whose music comes from the wide, wide heart. over here and which do not exist in Europe). Many English financial To each of the men and women who write the music it licenses, to their teams, legal expressions, medical publishers, indeed, to every person of talent and energy who has come through the words, and the like vary between the open door and found opportunity in our being to these, we of BMI Canada, say two continents. Yet the translator ... has to find the right term, the correct welcome and thank you. expression. The hunt for the proper words is often time-consuming. FRENCH IS MORE PRECISE BMI CANADA LIMITED French is a precise, highly articu- late Latin language, English is, at 16 Gould Street 1500 St. Catherine St. West times, a most conveniently vague Toronto 2, Ontario Montreal, Quebec medium of expression. In French, when you want to say something, New York Chicago Hollywood you must state it clearly, and leave

www.americanradiohistory.com Page Thirty- -Four Canadian Broadcaster May 8th, 1958

Take me back to my Boots and Coke . . . I'm a watchin' the big shows on Western TV - the Westerns, the Dramas, the Comedies, the Howdy Doody and when ma permits, the afternoon Mati- nee and other big shows wearing the Channel 2 Brand-CKCK-TV, Regina. P.S.... and don't think I don't savvy those commercials! Look what I'm drinkin' . . . and ma tells me we kids are tomorrow's big guns at the cash counter - we're sure hep on TV's branded commercials! The last roundup figures 192,000 human critters recognize t h e Channel 2 brand in some 52,000 TV homes. . . .

www.americanradiohistory.com Page Thirty -Five May 8th, 1,458 Canadian Broadcaster OU EiT LA PLUME DE MA TANTF ? or "If Yo Want To Advertise in French You'd Better Know Your Onions"

By Nolin Trudeau

'WHEN YOU KNOW ONL ONE little to the reader's imagination. result in gibberish. The French do duce copy which sounds more like W language, you only h -e to French is more difficult to write than not approve of word inventors. They English than French, and, is there- think in that one language, tspeak English - - good French that is. do a good job of preserving the fore, bad copy. The more French it and to write it. You only lire one There are many reasons for this: words they have and of retaining sounds like English, the poorer it is. set of grammatical prdblems. ;ntax more severe rules and regulations, their exact sense. Some "words", difficulties and style requirnents. a tougher grammar, a stricter syntax, spelled exactly the same way in both FEW LITERAL TRANSLATIONS But when you are bilingu. you objects which have a gender, difficult languages, have different meanings French is essentially different double the number of won you participles, and an exception to ("versatile" in French means "incon- from English in more ways than have to know, and rules yo have prove every rule. stant"). A word may have a hundred one, and nowhere is this more two to follow. meanings in English, only one or evident than in proverbs and sayings. NO FRENCH FOR SMACKEROO in French. no way in French to link The average unilingual Csadian There is French has only half as many French is, by and large, an active an advertisement showing a snooker has only a vague idea of com- h words English. In English, many language, while English, generally, table, with the expression: "Are you plicated it is to be bilingu. lean es taken - - especially is passive. In French, "the man goes behind the 8 -ball?". We do keep our fully bilingual. He seldo:. ,der - liberties can be be there"; in English, "the man is going side up", but our fried eggs stands how difficult, in advertising copy; words can "sunny unre"rding there". In French, we say "one says eggs" - - oeufs au miroir and dispiriting translation work invented, such as "swell -elegant", are "mirror that"; in English, "it is said". Trans- - - and have nothing to do with good can be. "crispy - crunch", "smackeroo", to suit the convenience of the writer. lators who constantly retain the humor. And when we have "a horse As an example, if you tik an Not so in French. Such liberties only English passive form in French, pro- (C continued on page 37) average businessman into t' iods, and asked him to ident ects, birds, trees, and plants. th ances are that outside of a humms bird, a porcupine, a maple and water lily, he could not name mo, than 10 per cent of the things he could see. Yet, the same man turn over a booklet on our and fauna to a bilingual French-_ tking Canadian, ask him to tray e it, and expr, -,ezement that man has to ctionarie here he v. ore thi per cent ,eking vrite to Ott, .ilingual t Lures on the suuj«t, and ask hi: or a week in which to produce hi euch version of the English book

WHAT'S THE FRE\ FOR EARWIG This happens every day such widely different realms as logy, TODAY as never in the years before BMI Canada came into being, the musical chemistry, cooking, fashion. icul- tastes of Canadians have broadened to include music of every kind, of every style, ture, etc., etc. The unilingu rson taste ranging from piano blues to the concert hall. Just as the heart of who knows his field by he, sects for every the bilingual man to be rn. a our country reaches from coast to coast, so does our music come from Canadians geologist, a chemist, a chef, rand whose tastes and talents are as wide as the heart is wide .. . couturier, and a farmer. T fact is that in most areas, the traiiator From a stellar exponent of the jazz idiom on saxophone and flute who brought is like the businessman in the -sods. us a modern shepherd's tune ... a Calgary policeman whose songs have brought the He can identify a bumble -e; a America a housewife in the Province of Quebec spruce perhaps, if he doe con- Alberta foothills to all of North ... fuse it with a balsam fir; a nose; a whose interest in our two languages has been preserved in a bilingual song that i pike, if he does not mistaket for hailed as "one of the most beautiful ballads of this or any year" ... a New Canadian small musky; but how abc the whose reporting of the Canadian scene produced a hit song that went tamarac (a tree), the nuiatch artist musical (a bird), the mad tom (a rrt of to England and won the Ivor Novello award for the best song of the year . . . an catfish) and the earwig (a bt)? ex -Newfoundlander, now a Montreal school teacher, whose talented pen depicts for Virtually all good Englh-to- the world the people and pursuits of his native Province ... "The Dean of Canadian French dictionaries are Brith and European. There are a sttling Composers" ... and a host of others who have set the heart of Canada to music. number of North -American vords BMI Canada is proud that its open door has helped to bring this new music to Canada. that you will not find in the dictionaries (such as the bugs trees, BMI Canada is proud that the writers of its music are in truth the sons and fish, plants, etc., which w. have daughters of a nation whose music comes from the wide, wide heart. over here and which do not est in Europe). Many English funcial To each of the men and women who write the music it licenses, to their terms, legal expressions, radical publishers, indeed, to every person of talent and energy who has come through the words, and the like vary betwei the door and found opportunity in our to we BMI say two continents. Yet the tralator open being ... these, of Canada, has to find the right term, the .rrect welcome and thank you. expression. The hunt for the -oper words is often time -consumir_ FRENCH IS MORE PREDE BMI CANADA LIMITED French is a precise, highly ticu- late Latin language, English_s, at 16 Gould Street 1500 St. Catherine St. West times, a most conveniently ague Toronto 2, Ontario Montreal, Quebec medium of expression. In tench, when you want to say somhing, New York you must state it clearly, andeave

www.americanradiohistory.com Page Thirty -Six Canadian Broadcaster May 8th, 1958

Now There Are MORE THAN 121,000 SETS in our WESTERN ONTARIO SIGNAL AREA No wonder advertisers on CKLW get results! It's the greatest concentration of televiewers in proportion to population anywhere in Canada. In addition, thousands upon thousands of U.S.A. viewers and listeners in Michigan and Ohio are CKLW fans all year round - a healthy percentage of the Americans who buy here regularly, winter and summer. Why not sell them your products?

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www.americanradiohistory.com May 8th. 1958 Canadian Broadcaster Page Thirty -Seven

"We eat dande/ions by the roots" 7kuugk tke

(Continued from page 35) "Ah ! You Frenchmen never agree of a different color", we simply call on good French copy". The answer it "another pair of sleeves". In to this is that it is purely a matter IMPACT English, husbands and boy friends of interpretation. Farm out a piece call their wives or girl friends of copy to six translators. They will "honey", but we say "my cabbage". all make different versions, some of This may sound ridiculous in English, good, some bad; all varying in form but not any more than "honey" - - and style. This is understandable. mon miel - - in French. "Poor as a Give a group of English persons, church mouse" is "to be on the some writers, and others not, a Sight straw". "Not to beat around the subject to cover, supply them with bush", in French, is "not to go by the information, and let them at it. four roads". When we take French They too will come out with highly leave, we say "English leave". Of a different versions, from plain game guy, we say: "He's not cold in mediocre to brilliant. Call in an the eyes". And, finally, when we English-speaking advertising copy- have passed away, we do not push writer and ask him to pass judgment Sound on some copy you have in front of you, stating it was written by the sales manager and implying that you do not like it very much. You will get as thorough a blue-pencilling job as you are likely to see in a hundred years. Motion IS IT GOOD FRENCH COPY? You can SELL with How is it possible to obtain good translation? The reply should be: "Proven ability, adequate compensa- tion and sufficient time". Normally, TELEVISION to be a good French translator, a man must first be a good French writer. He cannot be the one without CANADA'S NUMBER ONE being the other. A good translator Nolin Trudeau in Canada must also know English SALESMAN perfectly. He must know the Cana- up daisies, but "we eat dandelions dian and American English colloqui- 5 HOURS a in by the roots". A thousand English alisms and expressions. He must for over day proverbs and sayings - - a thousand know his Quebec market in order different ones in French. to avoid using French words which 3,100,000 Canadian homes There are about 1,000 French may have a pejorative connotation words in the English language. Yet in Quebec, and so that he may chose many of them now differ from their frpm several correct French expres- original or present French meaning. sions, whichever is most prevalent er4Z7g Ìe0s6evz Sta "Connoisseur" is an example. It is in his province. He must preferably, French word; it is not even therefore, be a part of the Quebec an old CJON-TV, St. John's CFCL-TV, Timmins in the French dictionaries. In French, scene, live close to people he is CJOX-TV, Argentia the word is "connaisseur", not "con- writing for, and be aware of the CFCJ-TV, Port Arthur noisseur", and it does not mean mentality and trends of his compa- CFCY-TV, Charlottetown CJIC-TV, Sault Ste. Marie entirely the same thing. "Double triots. In other words he should CHSJ-TV, Saint John CKLW-TV, Windsor entendre" which means "risqué" benefit from the stimulus of the CKCW-TV, Moncton CKNX-TV, Wingham (both expressions are French) is public he serves. He should also, and CKRS-TV, Jonquière CKX-TV, Brandon made up of two French words, but this I believe is essential, work in CFCM-TV, Quebec City CKCK-TV, Regina it is not French. In French, we say co - operation with others, where CKMI-TV, Quebec City CJFB-TV, Swift Current mutual editing, polishing of sen- "double sens" not"doube entendre". CKRN-TV, Rouyn CFQC-TV, Saskatoon "Vaudeville", a French word, which tences and close checking make for vastly improved and more accurate CKVR-TV, Barrie CHCT-TV, Calgary comes from "vallée de Vire" first CKWS-TV, Kingston CHCA-TV, Red Deer meant "a drinking song", then "a French copy. C HEX -TV, Peterborough CFRN-TV, satirical song", then a "stage play Edmonton with songs in it", then just a "light DANGEROUS ASSUMPTIONS CKCO-TV, Kitchener CJLH-TV, Lethbridge CHCH-TV, Hamilton CHAT -TV, play". That is the meaning it still It is dangerous to assume that a Medicine Hat has in French. In English, "vaude- man is a translator because he says CFPL-TV, London CHEK-TV, Victoria ville" means a succession of un- he is one. His work may well be CKGN-TV, North Bay CHBC-TV, Kelowna related items of entertainment, poor, and French advertising will CKBI-TV, Prince Albert CKOS-TV, Yorkton ranging from a juggler to a couple suffer greatly in his hands. CHAB-TV, Moose Jaw CKBL-TV, Matane of ballroom dancers. In France they It is a fallacy also to believe that call it a "Music Hall" - - two English every person who speaks French words. In Quebec, the people use can write French sufficiently well the word "vaudeville" in its English to produce an adequate translation. sense, thus committing an anglicism Because the language is more diffi- BROADCAST ADVERTISING BUREAU with a French word. The French cult, there are fewer people who word, for the English "Palais de write it well in Canada than there danse", is "Dancing" (see Harrap's are who write English properly. French -English dictionary). The great majority of French-speak- .7e veadi. ing salesmen, or stenographers are TRANSLATING IS FRUSTRATING Suite 414 200 St. Clair Ave. West Toronto 7 not qualified to write French copy, With all these complexities, it is and strangely enough, quite often Phone WA. 2-3684 easy to imagine what limitations and their judgment on it is far from frustations are encountered by the perfect, There are French Canadians poor French copywriter when he who speak good French, but who l'he Broadcast Advertising Bureau - 1.V Division, promotes is called upon to translate high have acquired most of their business exclusively, pressure English copy, full of new, experience in English. They write the use and sale of Television as an advertising unusual words for which he English much more than they do medium and is a division of The Canadian Association of frequently is at a loss to find proper French. Hence, their ability to trans- equivalents. late is highly limited. Asking them Radio and Television Broadcasters. There is a famous expression to do this kind of work places them which one hears time and time again: in an embarrassing position.

www.americanradiohistory.com Page Thirty -Four Canadian Broadcaster May 8th, 1958

P.S. . . . and don't think I don't savvy those commercials! Look what I'm drinkin' . . . and ma tells me we kids are tomorrow's big guns at the cash counter - we're sure hep on TV's branded commercials! The last roundup figures 192,000 human critters recognize t h e Channel 2 brand in some 52,000 TV homes. . . .

www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page 'Thirty -Five OU EST LA PLUME DE MA TANTE? or "If You Want To Advertise in French You'd Better Know Your Onions"

By Nolin Trudeau

,y% HEN YOU KNOW ONLY ONE little to the reader's imagination. result in gibberish. The French do duce copy which sounds more like VV language, you only have to French is more difficult to write than not approve of word inventors. They English than French, and, is there- think in that one language, to speak English - - good French that is. do a good job of preserving the fore, bad copy. The more French it and to write it. You only have one There are many reasons for this: words they have and of retaining sounds like English, the poorer it is. set of grammatical problems, syntax more severe rules and regulations, their exact sense. Some "words", difficulties and style requirements. a tougher grammar, a stricter syntax, spelled exactly the same way in both FEW LITERAL TRANSLATIONS But when you are bilingual, you objects which have a gender, difficult languages, have different meanings French is essentially different double the number of words you participles, and an exception to ("versatile" in French means "incon- from English in more ways than have to know, and rules you have prove every rule. stant"). A word may have a hundred one, and nowhere is this more one or two to follow. meanings in English, only evident than in proverbs and sayings. NO FRENCH FOR SMACKEROO in French. There is no way in French to link The average unilingual Canadian has only half as many French is, by and large, an active an showing a snooker has only a vague idea of how com- French advertisement words as English. In English, many language, while English, generally, table, with the expression: "Are you plicated it is to be bilingual, I mean taken - - especially is passive. In French, "the man goes the 8 We do keep our fully bilingual. He seldom under- liberties can be behind -ball?". in advertising copy; words can be there"; in English, "the man is going "sunny side up", but our fried eggs stands how difficult, unrewarding -elegant", there". In French, we say "one says - - oeufs au miroir and dispiriting translation work invented, such as "swell are "mirror eggs" - "smackeroo", to that"; in English, "it is said". Trans- - - and have nothing to do with good can be. "crispy crunch", suit the convenience of the writer. lators who constantly retain the humor. And when we have "a horse As an example, if you took an Not so in French. Such liberties only English passive form in French, pro- (C,ntlnued on page 37) average businessman into the woods, and asked him to identify insects, birds, trees, and plants, the chances are that outside of a hummingbird, a porcupine, a maple and a water lily, he could not name more than 10 per cent of the things he would see. Yet, the same man will turn over a booklet on our flora and fauna to a bilingual French-speaking Canadian, ask him to translate it, and express amezement that the man has to look in dictionaries (where he will not fmd more than 50 per cent of what he is looking for), write to Ottawa to get bilingual brochures on the subject, and ask him for a week in which to produce his French version of the English booklet.

WHAT'S THE FRENCH FOR EARWIG ? This happens every day in such widely different realms as geology, TODAY as never in the years before BMI Canada came into being, the musical chemistry, cooking, fashion, agricul- tastes of Canadians have broadened to include music of every kind, of every style, ture, etc., etc. The unilingual person ranging from piano blues to the concert hall. Just as the heart of who knows his field by heart expects for every taste the bilingual man to be in turn a our country reaches from coast to coast, so does our music come from Canadians geologist, a chemist, a chef, a grand whose tastes and talents are as wide as the heart is wide .. . couturier, and a farmer. The fact is that in most areas, the translator From a stellar exponent of the jazz idiom on saxophone and flute who brought is like the businessman in the woods. us a modern shepherd's tune ... a Calgary policeman whose songs have brought the He can identify a bumble bee; a a housewife in the Province of Quebec spruce perhaps, if he does not con- Alberta foothills to all of North America ... fuse it with a balsam fir; a moose; a whose interest in our two languages has been preserved in a bilingual song that i3 pike, if he does not mistake it for hailed as "one of the most beautiful ballads of this or any year" . .. a New Canadian small musky; but how about the of scene produced a hit song that went taniarac (a tree), the nuthatch artist whose musical reporting the Canadian (a bird), the mad tom (a sort of to England and won the Ivor Novello award for the best song of the year . . . an catfish) and the earwig (a bug)? ex -Newfoundlander, now a Montreal school teacher, whose talented pen depicts for Virtually all good English -to - the world the people and pursuits of his native Province ... "The Dean of Canadian French dictionaries are British and European. There are a startling Composers" ... and a host of others who have set the heart of Canada to music. number of North -American words BMI Canada is proud that its open door has helped to bring this new music to Canada. that you will not find in these dictionaries (such as the bugs, trees, BMI Canada is proud that the writers of its music are in truth the sons and fish, plants, etc., which we have daughters of a nation whose music comes from the wide, wide heart. over here and which do not exist in Europe). Many English financial To each of the men and women who write the music it licenses, to their terms, legal expressions, medical publishers, indeed, to every person of talent and energy who has come through the words, and the like vary between the and found opportunity in we BMI two continents. Yet the translator open door our being ... to these, of Canada, say has to find the right term, the correct welcome and thank you. expression. The hunt for the proper words is often time-consuming. FRENCH IS MORE PRECISE BMI CANADA LIMITED French is a precise, highly articu- late Latin language, English is, at 16 Gould Street 1500 St. Catherine St. West times, a most conveniently vague Toronto 2, Ontario Montreal, Quebec medium of expression. In French, when you want to say something, New York Chicago Hollywood you must state it clearly, and leave

www.americanradiohistory.com Page Thirty -Six Canadian Broadcaster May 8th, 1958

Down Here in Canada's Sun Parlor

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www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Thirty -Seven

"We eat dandelions by the roots" %dzau yd ede

(Continued from page 35) "Ah ! You Frenchmen never agree of a different color", we simply call on good French copy". The answer it "another pair of sleeves". In to this is that it is purely a matter IMPACT English, husbands and boy friends of interpretation. Farm out a piece call their wives or girl friends of copy to six translators. They will "honey", but we say "my cabbage". all make different versions, some of This may sound ridiculous in English, good, some bad; all varying in form but not any more than "honey" - - and style. This is understandable. mon miel - - in French. "Poor as a Give a group of English persons, church mouse" is "to be on the some writers, and others not, a Sight straw". "Not to beat around the subject to cover, supply them with bush", in French, is "not to go by the information, and let them at it. four roads". When we take French They too will come out with highly leave, we say "English leave". Of a different versions, from plain game guy, we say: "He's not cold in mediocre to brilliant. Call in an the eyes". And, finally, when we English-speaking advertising copy- have passed away, we do not push writer and ask him to pass judgment Sound on some copy you have in front of you, stating it was written by the sales manager and implying that you do not like it very much. You will get as thorough a blue-pencilling job as you are likely to see in a hundred years. Motion IS IT GOOD FRENCH COPY? You can SELL with How is it possible to obtain good translation? The reply should be: "Proven ability, adequate compensa- tion and sufficient time". Normally, TELEVISION to be a good French translator, a man must first be a good French writer. He cannot be the one without CANADA'S NUMBER ONE being the other. A good translator Nolin Trudeau in Canada must also know English SALESMAN perfectly. He must know the Cana- up daisies, but "we eat dandelions dian and American English colloqui- 5 HOURS a in by the roots". A thousand English alisms and expressions. He must for over day proverbs and sayings - - a thousand know his Quebec market in order different ones in French. to avoid using French words which 3,100,000 Canadian homes There are about 1,000 French may have a pejorative connotation words in the English language. Yet in Quebec, and so that he may chose many of them now differ from their frpm several correct French expres- original or present French meaning. sions, whichever is most prevalent /teøde .staí'iascd "Connoisseur" is an example. It is in his province. He must preferably, an old French word; it is not even therefore, be a part of the Quebec CJON-TV, St. John's CFCL-TV, Timmins in the French dictionaries. In French, scene, live close to people he is the word is "connaisseur", not "con- writing for, and be aware of the CJOX-TV, Argentia CFCJ-TV, Port Arthur noisseur", and it does not mean mentality and trends of his compa- CFCY-TV, Charlottetown CJIC-TV, Sault Ste. Marie entirely the same thing. "Double triots. In other words he should CHSJ-TV, Saint John CKLW-TV, Windsor entendre" which means "risqué" benefit from the stimulus of the CKCW-TV, Moncton CKNX-TV, Wingham (both expressions are French) is public he serves. He should also, and CKRS-TV, Jonquiere CKX-TV, Brandon made up of two French words, but this I believe is essential, work in CFCM-TV, Quebec City CKCK-TV, Regina it is not French. In French, we say co - operation with others, where CKMI-TV, Quebec City CJFB-TV, Swift Current mutual editing, polishing of sen- "double sens" not "doube entendre". CKRN-TV, Rouyn CFQC-TV, Saskatoon tences and close checking make for "Vaudeville", a French word, which CKVR-TV, Barrie CHCT-TV, Calgary comes from "vallée de Vire" first vastly improved and more accurate CKWS-TV, Kingston CHCA-TV, Red Deer meant "a drinking song", then "a French copy. satirical song", then a "stage play CHEX-TV, Peterborough CFRN-TV, Edmonton with songs in it", then just a "light DANGEROUS ASSUMPTIONS CKCO-TV, K itchener CJLH-TV, Lethbridge C HC H -TV, Hamilton CHAT -TV, play". That is the meaning it still It is dangerous to assume that a Medicine Hat has in French. In English, "vaude- man is a translator because he says CFPL-TV, London CHEK-TV, Victoria ville" means a succession of un- he is one. His work may well be CKGN-TV, North Bay CHBC-TV, Kelowna related items of entertainment, poor, and French advertising will CKBI-TV, Prince Albert CKOS-TV, Yorkton ranging from a juggler to a couple suffer greatly in his hands. CHAB-TV, Moose Jaw CKBL-TV, Matane of ballroom dancers. In France they It is a fallacy also to believe that call it a "Music Hall" - - two English every person who speaks French words. In Quebec, the people use can write French sufficiently well the word "vaudeville" in its English to produce an adequate translation. thus sense, committing an anglicism Because the language is more diffi- BROADCAST ADVERTISING BUREAU with a French word. The French cult, there are fewer people who word, for the English "Palais de write it well in Canada than there danse", is "Dancing" (see Harrap's are who write English properly. Vevidieut French-English dictionary). The great majority of French-speak- .7e ing salesmen, or stenographers are TRANSLATING IS FRUSTRATING Suite 414 200 St. Clair Ave. West - Toronto 7 not qualified to write French copy, With all these complexities, it is and strangely enough, quite often Phone WA. 2.3684 easy to imagine what limitations and their judgment on it is far from frustations are encountered by the perfect. There are French Canadians poor French copywriter when he who speak good French, but who The Broadcast Advertising Bureau - T V Division, promotes is called upon to translate high have acquired most of their business exclusively, pressure English copy, full of new, experience in English. They write the use and sale of Television as an advertising unusual words for which he English much more than they do medium and is a division of The Canadian Association of frequently is at a loss to find proper French. Hence, their ability to trans- equivalents. late is highly limited. Asking them Radio and Television Broadcasters. There is a famous expression to do this kind of work places them which one hears time and time again: in an embarrassing position.

www.americanradiohistory.com Page Thirty -Eight Canadian Broadcaster May 8th, 1958 V ...... RIP -AND -READ HAS GONE BY THE BOARD By Bill Hogg IN THE GROUP around a horse - it a trade or only a job? Does the such things as the basic require- ule and encouraged journalistic shoe editorial desk were three station manager love his news direc- ments of a good newsman; the public enterprise. It's no secret to anyone newsmen; the rest young men and tor anymore? And how about the craving for information; the need for anymore that news and music best women, senior journalism students dough? accuracy as well as speed in report- survive TV competition, but what at the University of Western Ontario. But that's enough questions. Look- ing; and most of all, the integrity, kind of news, and how presented? On a nearby table a recorder hum- ing back almost 20 years in the the honesty and even dedication that In bits and pieces; as entertainment med softly, putting on magnetic tape broadcast news business - - and marks the best in journalism - - or information? their questions and comments on the ahead another 20 - - maybe we can whether by printed page, the broad - ROOM FOR ALL NEWS MEDIA oast word, the transmitted picture. broadcast news business. find some answers, first by consider- You don't have to be a graybeard radio news under the ing what we are. In its role as the In Europe this spring, I found that What about remembered, almost in this business to remember when impact of television? How do you great public informer, which many BBC News is revered, for its honest war reporting. newspaper publishers were dead set become a broadcast news editor? would put ahead of that of enter- against giving radio a scrap of news about training? Does a journal- tainer, broadcasting has always had In Amsterdam, at a meeting of What European Broadcasting Union's chief for fear the upstart would push them ism course help? How about network a close affinity to the news business. out of business. Gradually this resist- stations? What editors, the older men talked about jobs, or on individual TO RADIO In ance weakened, and to ! while news money? INTRODUCTION this with professional admiration. about Paris, a famous resistance leader told broadcasts increased in frequency A class of young hopefuls, prepar- My first professional brush with me that while the SS troops patrolled and popularity, newspaper circula- ing to graduate at London this spring, broadcasting was in the early thirties tions kept climbing. The appetite for down one of the when a fellow -reporter got the not - the nearby roads, the Maqui drew getting a glimpse those wartime broad- news - - local news, world news - - avenues that criss-cross the news too -original idea one Sunday night courage from casts. Stodgy perhaps by North has proved insatiable. Kids are read- business. They're doing a brain - of going around to his girl's house today as they radio the church American standards, yet their ing just as many books picking job on a network news and covering by ever did, while still somehow getting a private station editor - sermon to which he'd been assigned. integrity endures. director, Integrity isn't found in books of in a lot of looking at the TV set. and a newspaper -turned - It was a lot more comfortable on a newscaster rules. It means people, and to get An increase in literacy across the professor. chesterfield than sitting in those hard back to the gathering of journalism world and man's desire to be in- Now, change the scene to Miami. pews. one of things that formed hold promise of the future is last fall, and here's a He tuned in a bit late, perhaps, but students, that's the The time from our discussions. Char- of the printed word, the broadcast roomful of professionals, members of was still able to take down enough emerged acter is the thing; if the student can word and: pictures. the Radio Television News Directors' notes to do a presentable job on the we the type as well, so much the better. To fill this growing appetite Association, representing US and sermon, handing in his story on need trained people, and as the Canadian networks, and radio and way home after a most enchanted NEWSROOMS NEED CHARACTER Miami gathering emphasized, the TV stations big and small from most evening. Disenchantment came the radio or TV called to What we need in our radio and qualifications for the parts of the United States and four next day when the minister television newsrooms are men and newsroom are about the same every- Canadian provinces. They've been congratulate the city editor on the stations have sermon women of character as well as trained where. While many meeting for three days, and only the fine report of an excellent intelligence. In all network opera- found it possible to hire bright boys camera angle is different. someone else had given at another from college, it's a my reporter tions and in progressive stations the or girls straight How to get trained people? How church. That's how a with news of changes in broadcast news business has come complicated world to present film? What do you do for friend learned about long way from the rip -and -read days politics, economics, science, labor- news -in-depth? How can we raise program schedules. when the duty announcer slapped on management relations and Sputnik some things do not change, standards in the profession - - or is But a record, dashed to the teletype and diplomacy, and you can't expect boys rattled off a summary from the radio to do this man-size job. A minimum wire. It would be good to report that of a year of practical news work on these days were gone forever, every- top of a good academic record (in where, but unfortunately that's not so. general arts or journalism) is usually To quote Hugh Bremner, the looked for in the beginner, to be private station newscaster from followed by intensive on-the-job RADIO STATION CFSL London, who took part in the dis- training. cussion, "The newsman working on "That's the thing that a lot of a local station should have just as stations fall down on; they just don't 250 Watts Kc. much savvy as the fellow at CBC, have anyone to train the newcomers, WEYBURN 134° more in fact because he has to have or if they do he's kept too busy", a an intimate knowledge of community man who knows intimately every affairs and a broad general knowl- stations news operation in Canada edge so he can assess world and told me recently. The answer, of national news as well. And he's got course, is a well - seasoned news SASKATCHEWAN to believe in the importance of his director given enough time to train work." his staff. There's still too much truth The impact of TV on radio news to the bitter story of the news direc- has been salutary. Even while it tor who was "promoted" to handling brought its own main problem of station publicity. making the news visual without out- While TV news outstrips radio in SERVING TWO CITIES raging news values, TV news has its technical demands, expense and forced progress in the field of voice complication, there's plenty for the WEYBURN ESTEVAN and actuality reporting, has brought radio newcomer to learn about writ- more frequent bulletins to the sched- ing for the ear, how to ask the right,

AND

Canada's Famous Soo Line rI'm always listening to

r, CFOR - RADIO WITH I. . ,r AO. at 1570 INFORMATION ENTERTAINMENT SERVICE Terio,000 Watts of News and Entertainment Front Uralic, Ontorio

by Repre.ented By: Stephen. 6 T..rndrow Ltd. - Toronto i Montreal Sto.in-Bale. Ltd - Winnipeg Represented nationally Radio Regrerent.tlre. Ltd V.nc Young C.n.de.n Ltd. .__ U.S.A StovinByles Limited Winnipeg & Vancouver National Broadcast Sales Montreal & Winnipeg Member station CARTB

www.americanradiohistory.com Page Thirty -Nine May 8th, 1958 Canadian Broadcaster

"... the payoff is in public service" sharp questions for taped or live prices, ranging in total from $8,600 interviews, how to do some spot to $18,600, would at the one end get reporting. All of this on top of gen- you started and at the other, well on eral knowledge and a well developed your way to covering your local and news sense, a healthy curiosity about district scene on film. For the rounded the world and the people around him. newscast you'll want a film service on national and international events JOINT OPERATION WON'T WORK and to choose from there are three In scores of broadcasting stations big ones in the field - - Visnews in the States, combined TV -radio (the British Commonwealth Inter- newsrooms turn out news programs, national Newsfilm Agency with head- and these work reasonably well until quarters in London); United Press- the TV operation grows too big. Then Movietone of New York; and CBS most news directors find that the Newsâilm. copy turned out for radio is not suit- Ten Canadian stations - - St. John's, able for TV, apart from straight Saint John, London, Kitchener, man -on -camera presentation which Winghamn, North Bay, Sudbury, ONE of course is little more than putting Saskatoon, Prince Albert and Edmon- a camera in front of a news reader. ton - - get their world and national Once you get into the use of film coverage through membership needs become quite film and graphics the with CBC in the Canadian Newsfilm gets you distinct, although if you have both Co-operative for the print cost of the TV and radio there can and should own district news collec- film in return for their be a pooling of effort in coverage; a co-operative arrangement tion, staring of news services, tips Press in ideally an similar to The Canadian THREE* and information, and field. Ron Laidlaw, in the same the newspaper interchangeable staff news director for CFPL-TV London, working area. general is chairman of the Co -Op. Apart from the network newsrooms, less than a dozen Canadian stations TV NEWS HAS HUGE AUDIENCE have active TV news operations, covering their city and district on On network level, TV News has film and putting out daily newscasts won wide acceptance in five years that make use of visual techniques. as the biggest single news medium in There's room certainly for many the country with an average nightly more. Most people who have studied audience for the National News of the situation agree that while the 1,200,000 over 23 private and CBC news itself might not make much stations. The millions who turn to money, the payoff is in public service TV entertainment no less surely and prestige. They say the prospect depend on it for news and informa- of increased competition will make tion. On March 31, an estimated it essential. 5,600,000 watched the election ser- An experienced news staff need vice in French and English. Two not and should not stop at daily million heard it on radio. newscasts. For a progressive station Even if TV was not the efficient there's the wide field of community news vehicle it is, these millions reporting through interview pro- cannot be neglected if broadcasters 'With Okanagan Radio grams, weekly press conferences, and are to carry out their responsibility a particularly rich vein to be worked to keep Canadians informed. Some one buy gets you three in-depth reporting of the in weekly of TV's early critics now admit that top stations and complete newsmagazine type that can deal solid news can be presented accur- with such things as housing, sports, ately and well through man -on- coverage of a one hundred industrial developments, city hall camera handling of spot news and projects, police and safety campaigns; illustrated by up-to-date film that million dollar market with countless subjects of intense public carries the terrific impact of a first- interest that will give prestige and hand look at scenes of action and 115,000 happy, captive solid content to any station's schedule. emotion. They used to say it was for buyers! THE JOB D}11lJRMINES COSTS the birds, but that was before TV news proved itself by its coverage of Most stations have a single-camera the Hungarian and Suez crises, of operation, although two studio cam- floods in many parts of the country, eras are desirable for flexibility as of elections; before it brought the well as 16 mm. film equipment. How personalities of public figures into much you want to spend would the living room. depend, of course, on the number and complexity of the programs you Yet there's a big job still to be want to turn out, but I'm told that a done nationally and by community basic installation adds up to some- stations. To start it means developing thing like this: better newsmen, people with all the traditional integrity, editorial judg- of 16 mm. camera with ment and writing skill the news standard lenses and business who must also learn the possibilities and limitations tripod: $1400 -$ 1900 technical Single -system sound- of television, film and some of the on -film camera, 200 -ft. graphic arts. with standard lens and And if there's money in it for you, well that's all right too. lens turret: $ 3600 Editing equipment (silent, with viewer and OKANAGAN RADIO rewinder): $ 100 Editing and screening CJIB Vernon equipment CKOV Kelowna (sound):.. $2000 -$ 3000 Mr. Hogg is Processing equipment the Chief of CKOK Penticton (if no outside lab the CBC News Service is available): $1500-$10,000 and Represented by: All in Canada a lecturer on -Canada broadcast Weed & Co. , in U.S.A. As you'll see, the range of price is journalism. wide, according to the kind of equip- (e. July 1, 1958) ment you choose for the kind of job you want to do. The above rough

www.americanradiohistory.com Page Forty Canadian Broadcaster May 8th, 1958

CiC LQ ...... SHORTWAVES CKAC LAUNCHES FIFTY KILOWATTS ASPECIAL HALF-HOUR seg- has grown steadily at the rate of ment of the Dominion Network about a million a year. There are program Assignment will be broad- now 8,000,000 TV receivers in the cast from the CARTB convention in United Kingdom. Montreal on April 13. Hal Gibson of CFCF-Radio, Mont- real and freelance broadcaster Jerry Quinney of Toronto will set up informal mikes at a get-together of the Twenty - five Year Club and reminisce on the early days of radio. Harry Boyle, CBC special program development officer for radio, who supervises Assignment, says, "This should really be an interesting half hour for both the public and the industry alike. Gibson and Quinney are smooth interviewers - - and the pioneers certainly have plenty of stories to tell." It is planned to tape record several hours of the informal gathering and edit it for the 8.30-9 pm segment of the Tuesday night edition of the program.

JOHN PEARSON worked a real MONTREAL BROADCASTERS INSPECT a scale model of the THE BBC TELEVISION Service twist into his comedy pantomime building they are standing in at the open house for the industry is 21 years old. It started in, show on CKCW-TV, Moncton when he a 1936 as the first regular public tele- recently did skit on the and press, to mark the commencement of operations of latest female fashion, the sack vision service in the world, with CKAC-Radio's new 5 -kw transmitter building. From left to right, dress. In the role of a bumbling about 300 sets in Jean St. Georges of CBC Station Relations; Paul the hands of the character he calls Mr. Higginbo- Joly CHLT, public. Sherbrooke; Len Spencer, chief engineer of CKAC; Burt tham. Pearson draped a clothing store dummy in an old peanut sack, Cannings, news director of CFCF, Montreal; Phil Lalonde, By September, 1939, when the service was closed down by World a bicycle chain. a lamp shade and general manager of CKAC; J. Dupont, a bow from a box of chocolates. Arthur general manager War II, there were 20,000 sets in Then, to Mr. Higginbotham's "sur- of CJAD, Montreal; and Marcel Beauregard, news director of England. Five years after the service Verdun. The new transmittser went prise" (thanks to a camera trick), CKVL, into operation on was re -opened' in 1946 the figure the model comes to life, wearing March 16. had jumped to a million sets and the ensemble shown above.

FIRST i

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www.americanradiohistory.com May rite, 1958 Canadian Broadcaster Page .orty-vne Ï AN N newI.JNC made -in -Canada RCA Victor B 5K/14K transmitter AM's most economical 5/10 KW transmitter

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www.americanradiohistory.com Page Forty -Two Canadian Broadcaster May 8th, 1958

TOPS (THEY'RE I Think AND HERE'S You'll Find WHY... lt On Page 42 .,.,: . R.G.LEWiS-' Now Ovin -fie D-k. You THIS IS AN attempt on the part tion Army lass who rose to testify. of this graceless scribe to say "All my life" she said, "I'd been buy thank you. Shucks! That wasn't so nothing but a scarlet sinner. And difficult! Seriously though, this issue, then our Captain showed me the viz and to wit Volume 17, Number light. And now I'm so happy, I 9, is our 363rd, and it is our largest could put my foot through that HARDY to date. So I'm grateful to a lot of bloody drum." people. r THE Leaving aside the aesthetic side FOR THE LADIES BETWEEN of it, there are the lovely adver- TELTELEVISION TOP RATED tisements, through which it is all TA.DIES ATTENDING the CARTB made possible. This issue contains 'Convention will be entertained SHOWS 111 of them, no less, and we love at breakfast by the Shell Oil Com- them all, especially the ones which pany of Canada Ltd. on Monday arrived on time. morning, May 12 in the St. Maurice The printers and engravers have Room of the Queen Elizabeth Hotel, performed yeoman service, or will Montreal. Shell's women's travel have by the time they have printed director \\will talk to them on the this last item in the issue. Makes you "Rediscovery of Canada by Car", wonder why they don't always .. . Her idea is to tell them how to oh never mind ... this is supposed make motoring vacations easier and to be graceful. more pleasant, in various ways be- Then there are the contributors. sides filling their tanks with Shell. LLBOARos We have retained the services of Points she will touch on include the BI quite a covey of grade A experts. discovery of little-known places Scattered through the book you along the back roads; how to plan will find: week-end vacations which she calls An amusing piece about French "Tourettes"; 'how to make travel an YOU CAN "adventure in learning"; how to plan REGISTER language advertising by Nolin Tru- DEMONSTRATE AND deau, of Publicitée Services Ltée. a travel budget; and how to pack a YOUR PRODUCT YOUR PACKAGE Nolin is well-known in advertising car. OR SLOGAN circles. He can always be counted "What shall I wear?" is a question upon to come up with a bit of she will answer as she gives a visual ribaldry, but you can also depend demonstration of how to plan a upon it, whether he uses a podium wardrobe for a two -weeks vacation. or a typewriter, that he will .inject She will show her four basic cos- some sense with teeth into what he tumes for this sort of jaunt and show writes or says. how they can be mixed and matched Our old friend Hugh McConkey, for a complete travel wardrobe. who, besides being a vice-president Ladies interested in taking in this and the creative director of McCon- breakfast -plus may pick up their nell, Eastman & Co. Ltd., owns half invitations at the 'CARTB registra- a harness horse (I'm not sure which) tion desk in the Matapedia Room. and four Aildren, is dealing with radio and TV copy that really says. Other attractions for the ladies will be a reception Sunday afternoon to be Harry Rasky, who used from 4.00 to 6.00 pm in the Chaudiere radio circles known in press and Room. hereabouts, has some interesting thoughts on how Columbia, where Monday evening the ladies will he produces public affairs programs, join their gentlemen for the CARTS is selling serious TV shows to spon- reception in Galleries 1, 2, 3 and 4 sors and making them pay off. from 6.00 to 7.00 pm, followed by the annual dinner in the Grand Ball- Bill Hogg, chief of the OBC news room. After the dinner there will be service, has some interesting thoughts entertainment and dancing later. COSTS ARE REASONABLE. about his side of the business, aimed CALL HARDY TV DIVISION at stations which want to improve OFF EOR FURTHER DETAILS. their news departments, and staffers TAKE 'EM who would like to help them do it. IN LONDON'S burlesque theatres, Finally there's our one and only nudes have to stand stock still Joe Young, who likes depressions and keep silent while the curtain is *Illuminated Hardy TV Billboards because they are so relaxing. Deep up. So they've established "Walkie- (some people call them Station underneath Joe's witty words, there talkie Clubs", so called because here I.D.'s) are wired for sound. You is a profound message for everyone. the gals may walk and talk without has it in his grasp to get choice in -home locations a Joe probably bringing the fury of the law into ... solve all our economic problems, and full showing ... complete attention the picture. marital ones too no doubt. The only The other night, TV cameras ... and a large audience, all for a thing is his message is so profound surprisingly low budget. moved in on one of these clubs, and that I'm dammed if I can find it. viewers were given a look at one Neither, for that matter, can Joe. of strip tease clubs. o these Who else is there to thank? They showed a stripper standing & CO. Oh yes! The staff. They've worked beside a weak comic, who reaped big dOS. A LTD. like Trojans, and pretty soon I hope laughs because the girl peeled a stage HARDY 111111* we'll all be speaking to each other further each time the comedian _ again. scored a laugh. The TV show ended DIVISION Montreal Toronto From the bottom of my own black when she reached the sequins and PL 1101 EM 3-9433 heart, I feel a little like the Salva - G-string stage.

www.americanradiohistory.com Page Forty-'l'hrec11 i May filth _ 195R Canadian Broadcaster

"MIGHTY MIKE"

CALLING ALL GHOULS stations have indicated their inten- OUT ON THE west coast KVOS- tion, of supporting. TV is having itself a ball with It is National Water Safety Week, its Tuesday night shockers. These which is to be held June 15 - 21. include The Mummy, The Mad Dick points out that this summer Ghoul, She Wolf of London and the the Canadian Red Cross will be one and only Frankenstein. To usher making a determined effort to reduce in this series, they did their best to the annual drowning toll. The Week For scare the hell out of Vancouverites by will take the form of a strong, educa- having "Frankie -Boy" and Wolf -Man tional campaign to encourage people PEAK RESULTS parade the streets of the city adver- to enjoy swimming, boating and tising this show.- The picture above other water sports 'by observing the BUY ON THE will explain exactly what they did. rules of water safety. This campaign seems extremely RADIO STATION WRONG NUMBER worth while when we realize that T WAS JUST routine at CKNW, accidents in and on the water take THAT'S . . . I New Westminster, when they the lives of over 1,000 Canadians broadcast an announcement that they every year. had an urgent message of a Mr. X. The basic ideas behind the cam- The announcer asked him to contact paign are summed up in what Dick the station, but there were no results, refers to as a fact sheet, in which it not immediate ones that is. is pointed out: "Because children love to play in A few days later though a letter they be watched con- him that he water, must arrived from explaining stantly if there are creeks, rivers or he is was unable to phone because ponds, no matter how small, near the at present an inmate at Oakalla home. Prison Farm. Attention to the "Cover open wells. The station sent word to party this constant danger will prevent who had left the message. The payoff the tragedy. came when it developed that "Make sure deep excavations in "party" was the Vancouver City your neighborhood are fenced, and Police Missing Persons Bureau. small children supervised at play. one fatal FUR LINED FURNITURE Anticipate and prevent that slip. CFCH ANNOUNCER Bruce "Garden ponds and plastic wading Anderson talked for a full pools should be supervised while minute on furniture, and then picked children are at play - - and closed up the wrong page and told North off when supervision is absent. Bayites that fur coats "come com- Remember - - children have drowned BY ACTUAL SURVEY .. . lb. plete with 11 tubs" and "give in as little as two or three inches the most listened to room for a full-sized load. They of water. Radio Station in Saskatchewan. have a 12-year guarantee and are "Around your home, teach your (BBM November) selling at a very low cost, with your children to avoid these dangers." - old washer as a down payment." SEE YOU IN QUEBEC WATER SAFETY A ND SPEAKING of dangers, THIS SUMMER a typically useful /--I the ACA and the CARTB public service will be rendered to be dealt with between this and the _ K REGINA by Red Cross, and it is one which next. So, you may have to catch me Dick Glunz, national director of pub- on the fly, but nevertheless, buzz me lic relations, says a great many if you hear anything, won't you Representatives:

www.americanradiohistory.com Page Forty -Four Canadian Broadcaster May 8th, 1958 ADT I k

GEOFF. W. STIRLING T. H. (TOM) TONNER JOHNNY NADON E. GORDON ARCHIBALD FRED H. PEMBERTON CJON, St. John's, Nfld. CKCW, Moncton, N.B. CJMS, Montreal, P.Q. CHOV, Pembroke, Ont. CKSF, Cornwall, Ont.

. JACK R. RADFORD TERRY FRENCH W. H. (BILL) STOVIN WM. HAWKINS RON JOYNT CFJR, Brockville, Ont. CKLC, Kingston, Ont. CJBQ, Belleville, Ont. CFOS, Owen Sound, Ont. -e CJBC, Toronto, Ont. ' 441 ; 2 » ''e,)'

, 4

ef,

CJRL, Kenora, Ont. No photograph of LLOYD E. MOFFATT JACK SHORTREED R. A. (BOB) HOSIE HARRY G. DEKKER S. L. King available. le? CKY, Winnipeg, Man. CJGX, Yorkton, Sask. CKOM, Saskatoon, Sask. CJNB, North Battleford

, 7-; , "-P e '

, ibs$, ' jleir , < ,-sei te, + , e 12;

AL. MACKENZIE A. R. RAMSDEN WM. C. HANKINSON A GEORGE C. CHANDLER R. H. BETHEL CKXL, Calgary, Alta. CKLN, Nelson,. B.C. CFPR, Prince Rupert, B.C. CJOR, Vancouver, B.C. ZNS, Nassau

www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page 1:orty-1:ive TELEVISION

TOVIN-BYLES imited ROGAN JONES R. J. (BOB) BUSS adio and Television Station Representatives KVOS-TV Vancouver- CHAT-TV, Medicine Hat, Victoria, B.C. Alta.

ONTREAL TORONTO WINNIPEG VANCOUVER i! r '1' p,[ } r! ti,17 yh. F, Cl. Y7itïv.Qj-!r Y/ij1fri.Y1i+tJyo .,L' ;y+(,1 n4 ` 3t 1,,ieti:''''' íà(+r,'1yn AI,y ,.itiLL ti t`;;1;(f= F;ÿ°-rír,.S{ 3,-.4x13'.4.."2'::'. ,y+.!,'. ñ lrf y ...,¡FA .,...) :,,riit'.rvF r .:..753!! ..h.. `,:'2, '1 f

HAROLD OLSEN 4 ANDRE LECOMTE CKOS-TV, Yorkton, Sask. CJBR-AM-TV, Rimouski

HORACE N. STOVIN W. D. "BILL" BYLES 9Ca!Ij;, President Vice-Pres. & Man. Dir. M

Vhat has stature to do with Station Representation?

It denotes "full growth" and "maturity" . . . and we render - to Stations and Sponsors alike - a coast -to -coast service which has come to full growth and proven its maturity by quality and results. We are proud to :ezz represent these outstanding Radio and Television Stations - yr4 each a leader in its Community, each rendering proven '. ART. FITZGIUL'uNS d,,;. F. A. (LIONEL) LYNDS CKMI-TV, Quebec City CKCW-TV, Moncton, N.B. sales -results to its advertisers. Ng; lfi.. `Y j ìi7t'j7'f:;.K 1r.e,titç'r1' ?.. ..iYìis .-.

DON. JAMIESON CJON-TV, St. John's, Nfld. CJOX-TV, Argentia, Nfld.

www.americanradiohistory.com Page Forty -Six Canadian Broadcaster May silt, 1958

RINDA Joins Contempt Case CHARGES FCC PAY -TV TEST WOULD BE ILLEGAL CRISIS FOR EDUCATIONAL TV DOCTOR C. R. Carpenter, Penn- As "A Friend Of The Court" MOVIE PRODUCERS ARE plot- warning that the FOC lacks the legal sylvania State University, said, ting to turn American living authority to authorize such a test. it THE RADIO TEI.F,VISION NEWS in Washington last month, that in the rooms into a theatre box office would be technically possible for Directors Association Radio and TV must act "in the United States recently appeared in through pay television, Harold Fel- Russia to blanket one-third to one- public interest, convenience and a contempt of court case in Miami lows of Boston, president of the US half of the communist bloc nations necessity," according to law, Fellows as a "friend of the court" to plead National Association of Broadcasters, stated, adding, "You just can't fit a with educational television systems. told NAB's 36th on behalf of two MIAMI NEWS photo- the annual conven- pay -TV plan into that definition." Dr. told the Senate tion in Los Angeles last month. Carpenter graphers. Spokesmen for the RTNDA Fellows declared that a closed Commerce Subcommittee that he had upholding convic- "Promoters of pay - TV are still told the court that looking circuit pay plan might be feasible, studied the economics of Russia for tions of contempt against the two for devious means of putting but the system could not be imposed a year as an air force reserve officer. the plan across," he said, "despite photographers would serve to seri- on existing networks without killing Ralph Steele, executive director of ously restrict the freedom of speech overwhelming public reaction free and eventually hurting the it." -TV the Joint Council of Educational and press which is provided under against general acceptance of all television. Fellows said the Federal Com- Television, testified that the growth the United States Constitution. munications Commission, spurred by He concluded: "I predict that there of educational TV in the US is being RTNDA entered the appeal after promoters of major sports events and will be no pay -TV on existing net- hampered by insufficient earmarking photographers Robert Blumfield and movie interests, has hinted that it works, nor will it successfully work of every high frequency channel for Ben Silver were arrested and con- may go ahead with a pay -TV test, in over a closed circuit for any extended the purpose. victed of contempt for photographing spite of a congressional committee's time." Dr. Carpenter said that "never a prisoner in an area adjacent to a before in history has any nation had Miami courtroom where he was to be the possibilities for employing such arraigned. instruments as these - - publishing A Dade County (Miami) circuit industries, radio and television - - in cour.L judge had previously forbidden solving problems of extending knowl- such photography, and the two men edge, rapidly and widely, effectively are appealing his ruling before the SEE and HEAR and to high purpose, to millions of Florida Supreme Court. people. In a brief filed with the high court, The Sensational New "Never before", he said, "has a RTNDA held that the ban on pictures nation been confronted with an edu- was unreasonable and unconstitu- cational crisis which indicates a tional, because the photographers' greater need and more complete action had not violated the accused's "PRESTO" justification for using the full poten- rights of privacy. tialities of all available instruments of communication." Steele told the subcommittee that CBC PLANS CHURCH SERIES 800 more than 26 million people in New ASERIES OF 13 weekly half-hour York, Los Angeles, Cleveland and TV programs on religion in Washington now lack "the advan- The World's Most Modern and Up -To-Date national life is being planned by the tages of an educational TV broad- CBC for fall viewing. casting facility. Professional Tape Recorder. Called Heritage, the series will "Furthermore", he said, "several of feature dramatized and documen- the 31 educational TV stations now tary -type programs, each with the operating have had to fight to protect church as the central theme, but a reserved channel from being illustrating and attempting to solve deleted or having it shifted from problems of present-day life. At the CARTB VHF to UHF. In three cases an edu- The series will be produced in cational channel has been deleted." co-operation with the National Reli- We extend a hearty invitation to visit with us The Subcommittee concluded two gious Advisory Council. days of hearings on proposed legisla- in our Suite in the Queen Elizabeth Hotel during tion to provide each state with one million dollars in grants for educa- CKNW WINS TRAFFIC AWARD the Convention. tional TV facilities. THE RADIO - TV AWARD for Traffic Safety, presented annually by the Vancouver Traffic and Safety TV SET SALES INCREASE Council, was given this year to Ed INSTANTANEOUS RECORDING SERVICE TELEVISION distributor sales to Farey, a CKNW, New Westminster 42 LOMBARD ST., TORONTO 1, ONT. dealers for March were up announcer for his program, NW nearly two per cent over the total Roadshow. 305 McIntyre Block 25 Riverside Drive, for the same month in 1957, it has NW Roadshow, a program for Winnipeg, Manitoba St. Lambert, Quebec been announced by the Radio -Elec- people driving home from work, pre- tronics -Television Manufacturers viously received an award from the "Distributor of Presto Products in Canada" Association of Canada. New Westminster Safety Council "for March 1958 sales totalled 30,245, outstanding service in the field of while March 1957 sales were 29,716. accident prevention."

Hold summertime audiences with sparkling new shows from LOW COST Caldwell's. For adventure and action there's Capt. David Grief, Gray Ghost, SUMMER TV Michaels in Africa or Kingdom of the Sea. High on everyone's list is All Star Golf. Assignment Foreign Legion highlights intrigue, and Mama captures PROGRAMMING nostalgia in a warm, human comedy. Of special appeal is London Playhouse, featuring 6 "made-for-T.V." filmed one hour shows starring Donald Wolfit, Jean Kent and other distinguished performers. For the best in balanced programming at package rates - call Caldaell's. Write for your copy of our new T.V. Film 447 JARVIS ST. Program listing. CALDWELL TELEVISION FILM SALES TORONTO 5, ONT.

www.americanradiohistory.com Page Forty -Seven May 8th, 1958 Canadian Broadcaster "ALL 'BOARD ... GET ON THE RIGHT TRACK TO SOLID SELL' MERCHANDISING"

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www.americanradiohistory.com Page Forty -Eight Canadian Broadcaster IVIa 8th, mti

N G eneral Electri Modular Televisi

J; costs less to buy, less to expand .. saves up to 50% in space, and cuts tube inventory in half

Here is the new General Electric 1500 -watt Modular Television Transmitter, Type TTC -92-A. Visual and aural transmitters are The latest in the "new look" complete in one cabinet. Speedy line of lower cost television equipment bench servicing of transmitter from the Canadian General Electric Company is To provide easy service access sub -assemblies is made possible the revolutionary all -Canadian G -E Modular TV there is a hinged exciter panel with the plug-in unified harness Transmitter the only complete line which can (at the bottom of cabinet) on the assemblies. - be built up from 15 watts to maximum power new G -E 1500 -watt Modular TV on all channels - for main station or satellite Transmitter - shown above dur- operation. ing prototype testing. Aural and visual modulators are also shown. CHECK THE SEVEN UNIQUE ECONOMY FEATURES... The sub -assemblies above are 15 -watt aural/visual amplifier In power and range expansion G -E Modular supplies ... because r.f. carrier output is main- and left, a germanium rectifier Television really pays off. The modular method tained at a pre-set, pre -determined level auto- plate and bias power supply. of construction of these new TV Transmitters matically. These transmitters can be operated lets you build up a complete transmitter from unattended for satellite operation. low power to maximum power for both high You get faster servicing with plug-in unified and low channels, with no obsolescence of any harness assemblies, as well as provision for extra unit. standby facilities due to interchangeability of Up to 50% less floor space than conventional aural and visual transmitters sub -units. space -saving equipment reduces your initial in- A built-in, reliable, specially designed sweep vestment and housing costs ... simplifies and generator is included with each transmitter. saves on installation. G -E Modular Television costs less, dollar for Up to 50% less tubes and fewer tube types dollar, model for model, both in original cost than conventional equipment cuts your tube in- and operation. GENERAL ELECTRIC ventory in half ... lowers maintenance and Be sure to contact your local C -G -E broadcast operational costs . . . as well as substantially representative BROADCAST reducing sources of transmission failure. today, or write for specification bulletin to: Canadian General Electric Co. Ltd., Better pictures ... improved, constant coverage Electronic Equipment and Tube Department, EQUIPMENT no more maintenance of regulated power 830 Lansdowne ... Ave., Toronto 4, Ont. Electronic Equipment and Tube Deportment CANADIAN GENERAL ELECTRIC COMPANY LIMITED www.americanradiohistory.com May 8th. 1958 Canadian Broadcaster Page Forty -Nine eaeadiaa ?Uee

WHATEVR THE FUTURE HOLDS RADIO WILL BE ITS VOICE

RADIO IS TODAY nore than it space in Russia's Sputnik II, but one men would have to buy newspapers I said I wasn't saying that this has ever been, th world's first of these days we will hear a dog bark on the streets, like anybody else, and family is typical. But it is one of 188 medium of community vel at which at us, or a human voice speak to us, read old news if they wanted to have thousand families in Canada with each one of us lives. o the inter- from space, because only radio makes newscasts. Then one day there three radios in the house. And there national level at whic each one of any sense out of space exploration. walked into the UP office of Hugh are 72 thousand families in Canada us must also live. Mosof you prob- What could we learn from the Baillie a young newspaperman by with more than three radios. And ably do as I do in the orning. Turn Russian Sputniks or the United the name of Kaltenborn who was 739 thousand with two radios. A far on your radio. Or sorrbody else in States Army's Explorer if they already doing a little broadcasting cry from the days when a family had the household does i Or you are weren't equipped with a radio voice over a Brooklyn station. Baillie to depend on that piece of furniture awakened by an aumatic clock to tell us what there is in space? explained that he couldn't supply in the living room that you couldn't radio. And the momet that radio Now the Russians and the Ameri- Kaltenborn officially with any news. hear in the bathroom or in the is on and being heard, ou and your cans tell us that they are preparing But he wouldn't object if Kaltenborn kitchen unless the volume was full family are once more i touch with to hit the moon with a rocket, radio - came into the office every day and up and everybody was deafened. your world. And you vili continue equipped to report back on conditions took from the teleprinters the dupli- Your radio today is a personal to be in touch with yir family, at possession, not just a piece of house- different hours of eaclHay. hold equipment. And it can share In May of 1957. a Dominion your attention with whatever else Bureau of Statistics ported that This is a digest of a speech prepared by the Broadcast you want to do. Relax in bed with a there were 4,055,000 h iseholds in a book and some music on the radio total population of beteen 16 and a Advertising Bureau for use during Canadian Radio while your wife hums a tune to half and 17 million !We. Almost another radio doing the ironing in the kitchen. And four million of those hcseholds were Week, May 4 - 10, by station personnel and others that leaves the served by radio. At t same time, children free to watch the televised western without argument ! is only 3,084,000 of ti., households interested in the project. This were served by teltzone. There the kind of service that radio is today were TV sets in 2,536.'0 households - - the pick -up -and -walk -around - and 2,435,000 househol had a car. with kind of service that's always Or let me put the tcts another there. We are exploring space, pre- cates of any stories that interested with you. For music - - no matter way. 1,620,000 househ( s in Canada paring, we hope, to make use of it, him. your taste. For news. For sports. The 1,51 time. The weather. And all the public are without a car. )0 are with- perhaps even to colonize other In that back door fashion began out TV sets. And 97.. households service that helps you and your planets. Who knows exactly what the the radio newscast ... the birth of do not have a telel .! a. But only community. future will bring? But we do know the commentator . . the dawn of an 161,000 households i. Canada are that radio is and will be the voice of era in which radio, as it still is, was This has been radio's service over without ' that exploration, every step of the to present at all the the past 38 years of development. It Tl, great events oo, to swell way. Until we may hear that actual - - wars, revolutions, civil wars, will always be radio's service. the ition. About first human voice broadcasting from labor strikes, disasters, political con- Because the future for that service n a them ! Just space. Thrilling, yes. Historical, cer- ventions and elections. Voices were is as unlimited as that of Canada about anada! And tainly. But no more so that it must to become household features. itself. that tot... tug 'very week, have been 38 years ago for those Today radio continues to do that every month, every ., people with primitive sets to hear During this Canad Radio Week job of bringing the world into the the first broadcasting stations on this homes of the nations. Radio today, of 1958, the industry e the aver- CFCF in Montreal, KDKA continent; at 38 years of age, is old enough to SUCCESSFUL age executive in Cat. a. He's also in Pittsburgh. about 38, old o know itself and its place in the world! enough have ac- Radio's progress, from that begin- quired quite a lot experience, It's stronger because of it, and better OPERATION? ning, to its position of todayhas been able to serve you and your family. a home and family i place in swift and dramatic, encompassing his community. But still young Gone perhaps, are the days when the whole history of our times. families enough that he car _ook ahead. gathered at night round a Perhaps only a few thousands in the Not always, though. are the im- set that was also a piece of furniture, United States were able to follow to tune in on programs for their pure permanent features 'ociety. Our radio's first coverage of a presidential young executive will entertainment value. That job has rdh the stage was in 1920 which election. That when gone to TV. at everything be behind Warren Harding won. A few thou- him. Not so radio. F Radio meantime has settled down io will get more sat in on the Coolidge older, acquiring exp fence, sands to a four -point program of program- but victory in 1928. But millions of always with new hori: s ahead. ming - - music - - news - - sports Americans caught the full meaning - - public service. This is what people to come when Roosevelt RADIO CALLS FiiI SPACE of the drama want from radio today and all this was elected in 1932. A few years before ti First World is what radio gives them - without War, Captain Richard cott and his Back in those days, in the 1920's, fuss, quickly, efficiently and pleas- YOU BET! radios would put the men perished in the uitarctic on people said that antly. That's why homes are equipped their attempt at an ovennd crossing. newspapers out of business, just as with more radios today than ever Just recently, Dr. Vivia Fuchs com- others were to say later that TV before. CKLC pleted the would mean the end of radio. But is now serving ALL first overlay crossing of radio the white continent, frn the South all three are going strong - - THEY LIVE BY RADIO of Eastern Ontario than ever, for that matter, American side to the ew Zealand stronger Here's an example of how radio with base on McMurdo Soul. Naturally, with new stations 'being established serves one suburban family in East- year in Canada and in the he did this with bett equipment every ern Canada, as one radio man deter- Watts than Scott had. He ah did it with United States. mined by checking. I don't say it's 5000 radio typical, it that kept him inouch, every THE NEWSCAST IS BORN but reflects the national step of the way, with t New Zeal- trend. The parents get up in the anders and with the Anricans based Radio did, however, have to hurdle morning to a clock radio in the bed- CKLC at the pole. We know, very step of several obstacles - -one, the feeling room. Father listens to the seven By every survey*, is his journey, how he w, and where among newspapermen that radio o'clock news while he shaves. He the most -listened -to he was. We recall thenorning his news coverage would be ruinous. simply picks up the clock radio and station in Kingston. Sno-Cats went into acrevice and In the history of the United Press carries it into the bathroom (' See BBM, TPA, Elliott. with him Haynes and MacDonald the party had to pause = its journey news agency, "Deadline Every and plugs it in. In the kitchen his Research Reports on to repair them. Dr. Fels and his Minute," you can read how the great wife uses another portable while Metropolitan Kingston.) men took great risks orhat historic press associations refused to co- she prepares breakfast. And in her jaunt, but radio kept nose daring operate with radio at first in supply- room, while she gets ready for school, While you're at the men in touch with to world. A ing what is now a part of every news their teen-age daughter listens to Convention, take 5 to rescue attempt would hve been pos- agency's operation. A radio news her portable. They got this one for ask the Stovin-Byles sible at any moment of "eat peril - - wire. It wasn't so much the news her at Christmas because her prefer- man about because of radio ! agencies, but their member news- erence for rock 'n' roll had led to 'Perhaps we didn't h*r the space papers who were suspicious of what arguments in the morning about the dog Laika bark durir those first radio news competition would do to station CKLC they would tune in at Kingston's Favorite days of her dizzy w,rl through them. So they simply said that radio breakfast. Station

www.americanradiohistory.com Page rorty-Eight r Canadian Broadcaster M.ty 8th, I diti

New General Electric Modular Television

costs less to buy, less to expand .. saves up to 50% in space, and cuts tube inventory in half

Here is the new General Electric 1500 -watt Modular Television Transmitter, Type TTC -92-A. Visual and aural transmitters are The latest in the "new look" complete in one cabinet. Speedy line of lower cost television equipment bench servicing of transmitter from the Canadian General Electric Company is To provide easy service access sub -assemblies is made possible the revolutionary all -Canadian G -E Modular TV there is a hinged exciter panel with the plug-in unified harness Transmitter the only complete line which can (at the bottom of cabinet) on the assemblies. - be built up from 15 watts to maximum power new G -E 1500 -watt Modular TV on all channels - for main station or satellite Transmitter - shown above dur- operation. ing prototype testing. Aural and visual modulators are also shown. CHECK THE SEVEN UNIQUE ECONOMY FEATURES... The sub -assemblies above are 15 -watt aural/visual amplifier po In power and range expansion G -E Modular supplies ... because r.f. carrier output is main- and left, a germanium rectifier Television really pays off. The modular method tained at a pre-set, pre -determined level auto- plate and bias power supply. of construction of these new TV Transmitters matically. These transmitters can be operated lets you build up a complete transmitter from unattended for satellite operation. low power to maximum power for both high You get faster servicing with plug-in unified and low channels, with no obsolescence of any harness assemblies, as well as provision for extra unit. standby facilities due to interchangeability of Up to 50% less floor space than conventional aural and visual transmitters sub -units. space -saving equipment reduces your initial in- two A built-in, reliable, specially designed sweep vestment and housing costs ... simplifies and generator is included with each transmitter. saves on installation. 1/ G -E Modular Television costs less, dollar for Up to 50% less tubes and fewer tube types dollar, model for model, both in original cost than conventional equipment cuts your tube in- and operation. GENERAL ELECTRIC ventory in half ... lowers maintenance and Be sure to contact your local C -G -E broadcast operational costs . . . as well as substantially representative BROADCAST reducing sources of transmission failure. today, or write for specification bulletin to: Canadian General Electric Co. Ltd., Better pictures . .. improved, constant coverage Electronic Equipment and Tube Department, EQUIPMENT ... no more maintenance of regulated power 830 Lansdowne Ave., Toronto 4, Ont. Electronic Equipment and Tube Department CANADIAN GENERAL ELECTRIC COMPANY LIMITED www.americanradiohistory.com Mav 8th. 1958 Canadian Broadcaster Page Forty -Nine

eawad,iaa Zadtsa 2Ueed¢

WHATEVER THE FUTURE HOLDS RADIO WILL BE ITS VOICE

RADIO IS TODAY, more than it space in Russia's Sputnik II, but one men would have to buy newspapers I said I wasn't saying that this has ever been, the world's first of these days we will hear a dog bark on the streets, like anybody else, and family is typical. But it is one of 188 medium of community level at which at us, or a human voice speak to us, read old news if they wanted to have thousand families in Canada with each one of us lives, to the inter- from space, because only radio makes newscasts. Then one day there three radios in the house. And there national level at which each one- of any sense out of space exploration. walked into the UP office of Hugh are 72 thousand families in Canada us must also live. Most of you prob- What could we learn from the Baillie a young newspaperman by with more than three radios. And ably do as I do in the morning. Turn Russian Sputniks or the United the name of Kaltenborn who was 739 thousand with two radios. A far on your radio. Or somebody else in States Army's Explorer if they already doing a little broadcasting cry from the days when a family had the household does it. Or you are weren't equipped with a radio voice over a Brooklyn station. Baillie to depend on that piece of furniture awakened by an automatic clock to tell us what there is in space? explained that he couldn't supply in the living room that you couldn't radio. And the moment that radio Now the Russians and the Ameri- Kaltenborn officially with any news. hear in the bathroom or in the is on and being heard, you and your cans tell us that they are preparing But he wouldn't Object if Kaltenborn kitchen unless the volume was full family are once more in touch with to hit the moon with a rocket, radio - came into the office every day and up and everybody was deafened. your world. And you will continue equipped to report back on conditions took from the teleprinters the dupli- Your radio today is a personal to be in touch with your family, at possession, not just a piece of house- different hours of each day. hold equipment. And it can share In May of 1957, the Dominion your attention with whatever else Bureau of Statistics reported that This is a digest of a speech prepared by the Broadcast you want to do. Relax in bed with a there were 4,055,000 households in a book and some music on the radio total population of between 16 and a Advertising Bureau for use during Canadian Radio while your wife hums a tune to half and 17 million people. Almost another radio doing the ironing in four million of those households were Week, May 4 - 10, by station personnel and others the kitchen. And that leaves the served by radio. At the same time, children free to watch the televised

western ! only 3,084,000 of those households interested in the project. without argument This is were served by telephone. There the kind of service that radio is today were TV sets in 2,536,000 households - - the pick -up -and -walk -around - and 2,435,000 households had a car. with kind of service that's always Or let me put the facts another there. We are exploring space, pre- cates of any stories that interested with you. For music - - no matter way. 1,620,000 households in Canada paring, we hope, to make use of it, him. your taste. For news. For sports. The are without a car. 1,519,000 time. The weather. And all the public are with- perhaps even to colonize other In that back door fashion began out TV sets. And 975,000 households service that helps you and your planets. Who knows exactly what the the radio newscast ... the birth of do not have a telephone. But only do community. future will bring? But we know the commentator . . the dawn of an 161,000 households in Canada are that radio is and will be the voice of era in which radio, as it still is, was This has been radio's service over without radio ! that exploration, every step of the to be present at all the great events the past 38 years of development. It There are car radios too, to swell way. Until we may hear that actual - - wars, revolutions, civil wars, will always be radio's service. the total of radio's circulation. About first human voice broadcasting from labor strikes, disasters, political con- Because the future for that service a million and a half of them ! Just space. Thrilling, yes. Historical, cer- ventions is as unlimited as that of Canada about half the cars and elections. Voices were in Canada! And tainly. But no more so that it must to become household features. itself. that total is going up every week, 38 for those have been years ago Today radio continues to do that every month, every year. people with primitive sets to hear During this Canadian Radio Week job of bringing the world into the the first broadcasting stations on this homes of the nations. Radio today. of 1958, the industry is like the aver- CFCF in Montreal, KDKA continent; at 38 years of age, is old enough to age executive in Canada. He's also in Pittsburgh. SUCCESSFUL about 38, old enough to have know itself and its place in the world! ac- Radio's progress, from that begin- quired quite a lot of It's stronger because of it, and better OPERATION? experience, ning, to its position of today has been a home and family, able to serve you and your family. a place in swift and dramatic, encompassing his community. But still young Gone perhaps, are the days when y. i the whole of times. enough that he can look history our families gathered at night round a ahead. a in the Not always, though. Perhaps only few thousands set that was also a piece of furniture, We are the im- United States were able to follow permanent features of society. to tune in on programs for their pure Our radio's first coverage of a presidential young executive will reach the stage entertainment value. That job has election. That was in 1920 when at which everything will be behind gone to TV. won. A few thou- him. Not so radio. Warren Harding Radio meantime has settled down Radio will get more sat in on the Coolidge ITS older, acquiring experience, but sands to a four -point program of program- victory in 1928. But millions of always with new horizons ahead. ming - - music - - news - - sports Americans caught the full meaning - - public service. This is what people RADIO CALLS FROM SPACE of the drama to come when Roosevelt want from radio today and all this was elected in 1932. A few years before the First World is what radio gives them - without War, Captain Richard Scott and his Back in those days, in the 1920's, fuss, quickly, efficiently and pleas- YOU BET! men perished in the Antarctic on people said that radios would put the antly. That's why homes are equipped their attempt at an overland crossing. newspapers out of business, just as with more radios today than ever Just recently, Dr. Vivian Fuchs com- others were to say later that TV before. CKLC of radio. pleted the first overland crossing of would mean the end But is now serving ALL the white continent, from the South all three are going strong - - radio THEY LIVE BY RADIO of Eastern Ontario stronger than ever, for that matter, American side to the New Zealand Here's an example of how radio with base on McMurdo Sound. Naturally, with new stations being established serves one suburban family in East- every year in Canada and in the he did this with better equipment ern Canada, as one radio man deter- Watts than Scott had. He also did it with United States. mined by checking. I don't say it's 5000 radio that kept him in typical, touch, every THE NEWSCAST IS BORN but it reflects the national step of the way, with the New Zeal- trend. The parents get up in the anders and with the Americans based Radio did, however, have to hurdle morning to a clock radio in the bed- CKLC at the pole. We know, every step of several obstacles - -one, the feeling room. Father listens to the seven By every survey*, is his journey, how he was and where among newspapermen that radio o'clock news while he shaves. He the most -listened -to he was. We recall the morning his news coverage would be ruinous. simply picks up the clock radio and station in Kingston. Sno-Cats went into a crevice and In the history of the United Press carries it into the bathroom (*See BBM, TPA, Elliott. with him Haynes and MacDonald the party had to pause in its journey news agency, "Deadline Every and plugs it in. In the kitchen his Research Reports on to repair them. Dr. Fuchs and his Minute," you can read how the great wife uses another portable while Metropolitan Kingston.) men took great risks on that historic press associations refused to co- she prepares breakfast. And in her jaunt, but radio kept those daring operate with radio at first in supply- room, while she gets ready for school, While you're at the men in touch with the world. A ing what is now a part of every news their teen-age daughter listens to Convention, take 5 to rescue attempt would have been pos- agency's operation. A radio news her portable. They got this one for ask the Stovin-Byles sible at any moment of great peril - - wire. It wasn't so much the news her at Christmas because her prefer- man about because of radio! agencies, but their member news- erence for rock 'n' roll had led to Perhaps we didn't hear the space papers who were suspicious of what arguments in the morning about the dog Laika hark during those first radio news competition CKLC would do to station they would tune in at Kingston's days of her dizzy whirl through them, So they simply said that radio breakfast. Favorite Station

www.americanradiohistory.com Page rorty-Eight Canadian Broadcaster Ma> tSlli, I `I`i!S

ew General Electric Modular Television

costs less to buy, less to expand ... saves up to 50% in space, and cuts tube inventory in half

Here is the new General Electric 1500 -watt Modular Television Transmitter, Type TTC -92-A. Visual and aural transmitters are The latest in the "new look" complete in one cabinet. Speedy line of lower cost television equipment bench servicing of transmitter from the Canadian General Electric Company is To provide easy service access sub -assemblies is made possible the revolutionary all -Canadian G -E Modular TV there is a hinged exciter panel with the plug-in unified harness Transmitter-the only complete line which can (at the bottom of cabinet) on the assemblies. be built up from 15 watts to maximum power new G -E 1500 -watt Modular TV on all channels - for main station or satellite Transmitter - shown above dur- operation. ing prototype testing. Aural and visual modulators are also shown. CHECK THE SEVEN UNIQUE ECONOMY FEATURES... The sub -assemblies above are 15 -watt aural/visual amplifier vr In power and range expansion G -E Modular supplies ... because r.f. carrier output is main- and left, a germanium rectifier Television really pays off. The modular method tained at a pre-set, pre -determined level auto- plate and bias power supply. of construction of these new TV Transmitters matically. These transmitters can be operated lets you build up a complete transmitter from unattended for satellite operation. low power to maximum power for both high You get faster servicing with plug-in unified and low channels, with no obsolescence of any harness assemblies, as well as provision for extra unit. standby facilities due to interchangeability of Up to 50% less floor space than conventional aural and visual transmitters sub -units. space -saving equipment reduces your initial in- A built-in, reliable, specially designed sweep vestment and housing costs ... simplifies and generator is included with each transmitter. saves on installation. V G -E Modular Television costs less, dollar for Up to 50% less tubes and fewer tube types dollar, model for model, both in original cost than conventional equipment cuts your tube in- and operation. GENERAL ELECTRIC ventory in half ... lowers maintenance and Be sure to contact your local C -G -E broadcast operational costs . . . as well as substantially representative today, BROADCAST reducing sources of transmission failure. or write for specification bulletin to: Canadian General Electric Co. Ltd., Better pictures ... improved, constant coverage Electronic Equipment and Tube Department, EQUIPMENT no more maintenance of regulated power 830 Lansdowne Ave., Toronto ... 4, Ont. Electronic Equipment and Tube Department CANADIAN GENERAL ELECTRIC COMPANY LIMITED www.americanradiohistory.com May Rth. 1958 Canadian Broadcaster Page Forty -Nine ea.aadiaa Zadia ZUeed

WHATEVER THE FUTURE HOLDS RADIO WILL BE ITS VOICE

RADIO IS TODAY, more than it space in Russia's Sputnik II, but one men would have to buy newspapers I said I wasn't saying that this has ever been, the world's first of these days we will hear a dog bark on the streets, like anybody else, and family is typical. But it is one of 188 medium of community level at which at us, or a human voice speak to us, read old news if they wanted to have thousand families in Canada with each one of us lives, to the inter- from space, because only radio makes newscasts. Then one day there three radios in the house. And there national level at which each one- of any sense out of space exploration. walked into the UP office of Hugh are 72 thousand families in Canada us must also live. Most of you prob- What could we learn from the Baillie a young newspaperman by with more than three radios. And ably do as I do in the morning. Turn Russian Sputniks or the United the name of Kaltenborn who was 739 thousand with two radios. A far on your radio. Or somebody else in States Army's Explorer if they already doing a little broadcasting cry from the days when a family had the household does it. Or you are weren't equipped with a radio voice over a Brooklyn station. Baillie to depend on that piece of furniture awakened by an automatic clock to tell us what there is in space? explained that he couldn't supply in the living room that you couldn't radio. And the moment that radio Now the Russians and the Ameri- Kaltenborn officially with any news. hear in the bathroom or in the is on and being heard, you and your cans tell us that they are preparing But he wouldn't object if Kaltenborn kitchen unless the volume was full family are once more in touch with to hit the moon with a rocket, radio - came into the office every day and up and everybody was deafened. your world. And you will continue equipped to report back on conditions took from the teleprinters the dupli- Your radio today is a personal to be in touch with your family, at possession, not just a piece of house- different hours of each day. hold equipment. And it can share In May of 1957, the Dominion your attention with whatever else Bureau of Statistics reported that This is a digest of a speech prepared by the Broadcast you want to do. Relax in bed with a there were 4,055,000 households in a book and some music on the radio total population of between 16 and a Advertising Bureau for use during Canadian Radio while your wife hums a tune to half and 17 million people. Almost another radio doing the ironing in four million of those households were Week, May 4 - 10, by station personnel and others the kitchen. And that leaves the served by radio. At the same time, children free to watch the televised

western ! only 3,084,000 of those households interested in the project. without argument This is were served by telephone. There the kind of service that radio is today were TV sets in 2,536,000 households - - the pick -up -and -walk -around - and 2,435,000 households had a car. with kind of service that's always Or let me put the facts another there. We are exploring space, pre- cates of any stories that interested with you. For music - - no matter way. 1,620,000 households in Canada paring, we hope, to make use of it, him. your taste. For news. For sports. The are without a car. 1,519,000 time. The weather. And all the public are with- perhaps even to colonize other In that back door fashion began out TV sets. And 975,000 households planets. knows exactly service that helps you and your Who what the the radio newscast . . . the birth of do not have a telephone. But only do know community. future will bring? But we the commentator . . the dawn of an 161,000 households in Canada are that radio is and will be the voice of era in which radio, as it still is, was This has been radio's service over without radio ! that exploration, every step of the be present all the the past 38 years of development. It There are car radios to at great events too, to swell way. Until we may hear that actual - - wars, revolutions, civil will always be radio's service. the total of radio's wars, circulation. About first human voice broadcasting from labor strikes, disasters, political con- Because the future for that service a million and a half of them ! Just space. Thrilling, yes. Historical, cer- ventions and is as unlimited as that of Canada about half the cars elections. Voices were in Canada! And tainly. But no more so that it must to become household features. itself. that total is going up every week, 38 for those have been years ago Today radio continues to do that every month, every year. people with primitive sets to hear During this Canadian Radio Week job of bringing the world into the the first broadcasting stations on this homes of the nations. Radio today, of 1958, the industry is like the aver- in Montreal, KDKA continent; CFCF at 38 years of age, is old enough to age executive in Canada. He's also in Pittsburgh. SUCCESSFUL about 38, old enough to have know itself and its place in the world! ac- Radio's progress, from that begin- quired quite a lot of It's stronger because of it, and better OPERATION? experience, ning, to its position of today has been a home and family, able to serve you and your family. a place in swift dramatic, encompassing his community. But still young and Gone perhaps, are the days when the whole history of our times. enough that he can look ahead. families gathered at night round a Perhaps only a few thousands in the Not always, though. We set that was also a piece of furniture, are the im- United States were able to follow permanent features of society. to tune in on programs for their pure Our radio's first coverage of a presidential young executive will reach the stage entertainment value. That job has election. That was in 1920 when at which everything will be behind gone to TV. Warren Harding won. A few thou- him. Not so radio. Radio will get Radio meantime has settled down sands more sat in on the Coolidge older, acquiring experience, but to a four -point program of program- ,- _)_`,. victory in 1928. But millions of always with new horizons ahead. ming - - music - - news - - sports Americans caught the full meaning - - public service. This is what people RADIO CALLS FROM SPACE of the drama to come when Roosevelt want from radio today and all this was elected in 1932. A few years before the First World is what radio gives them - without War, Captain Richard Scott and his Back in those days, in the 1920's, fuss, quickly, efficiently and pleas- YOU BET! men perished in the Antarctic on people said that radios would put the antly. That's why homes are equipped their attempt at an overland crossing. newspapers out of business, just as with more radios today than ever Just recently, Dr. Vivian Fuchs com- others were to say later that TV before. CKLC pleted the first overland crossing of would mean the end of radio. But is now serving ALL the white continent, from the South all three are going strong - - radio THEY LIVE BY RADIO of Eastern Ontario for that matter, American side to the New Zealand stronger than ever, Here's an example of how radio being with base on McMurdo Sound. Naturally, with new stations established serves one suburban family in East- every year in Canada and in the he did this with better equipment ern Canada, as one radio man deter- Watts than Scott had. He also did it with United States. mined by checking. I don't say it's 5000 radio that kept him in typical, touch, every THE NEWSCAST IS BORN but it reflects the national step of the way, with the New Zeal- trend. The parents get up in the anders and with the Americans based Radio did, however, have to hurdle morning to a clock radio in the bed- CKLC at the pole. We know, every step of several obstacles - -one, the feeling room. Father listens to the seven By every survey*, is his journey, how he was and where among newspapermen that radio o'clock news while he shaves. He the most -listened -to he was. We recall the morning his news coverage would be ruinous. simply picks up the clock radio and station in Kingston. Sno-Cats went into a crevice and In the history of the United Press carries it into the bathroom ( See BBM, TPA, Elliott. with him Haynes and MacDonald the party had to pause in its journey news agency, "Deadline Every and plugs it in. In the kitchen his Research Reports on to repair them. Dr. Fuchs and his Minute," you can read how the great wife uses another portable while Metropolitan Kingston.) men took great risks on that historic press associations refused to co- she prepares breakfast. And in het jaunt, but radio kept those daring operate with radio at first in supply- room, while she gets ready for school, While you're at the men in touch with the world. A ing what is now a part of every news their teen-age daughter listens to Convention, take 5 to rescue attempt would have been pos- agency's operation. A radio news her portable. They got this one for ask the Stovin-Byles sible at any moment of great peril - - wire. It wasn't so much the news her at Christmas because her prefer- man about because of radio ! agencies, but their member news- erence for rock 'n'. roll had led to Perhaps we didn't hear the space papers who were suspicious of what arguments in the morning about the dog Laika bark during those first radio news competition to CKLC would do station they would tune in at Kingston's days of her dizzy whirl through them. So they simply said that radio breakfast. Favorite Station

www.americanradiohistory.com Page Fifty' Canadian Broadcaster Mas 8th, 1958

eutt4K eardete4cce POINTS OPINION POLLS ARE ONLY A PART OF RESEARCH OF SALE HAT IS KNOWN to the This type of research is concerned talk, Dr. Lazarsfeld said "I think that "NyTNV American people about public with asking a system of interlocking the propaganda aspect of power is opinion research is very misleading," questions, not just one or two a little bit overplayed in our type stated Dr. Paul F. Lazarsfeld, chair- questions. of society." THE man of the department of sociology "Public opinion researchers don't In closing, Dr. Lazarsfeld predicted at Columbia University, addressing want to know what people think that "if our society remains free and SUMMER the opening session of Boston Uni- about one thing, but what their views progressive, then I have no doubt we are on broad system of things," he can have a greater exchange between SEASON CJFX versity's two-day Conference on a Antigonish Enlightened Public Opinion, last said. Because of the great amount society and the field of public opinion is a month. Speaking on "The Role of of publicity given to public opinion research." CKBB Public Opinion Research in a Free recently, people fail to realize that The five discussants were Dr. BUMPER Barrie Society," he explained that to most public opinion leadership has existed Samuel Stouffer of Cambridge, Mass., CJCH people election polls represent public through many other generations and professor of sociology and director SEASON Halifax opinion research, but that this is is not unique to our present society. of the laboratory of social research, only a very minor part of the field. Touching on a recent development for these Harvard University; Dr. Alvin Zal- CFPA in subliminal advertising, he added linger of Boston, assistant professor 6 STATIONS Port Arthur that "I consider this form of adver- of sociology, Boston University Col- which serve CKTB tising a relatively minor danger." lege of Liberal Arts; and Dr. Walter a bonus audience St. Dr. Lazarsfeld, who has been con- Weise of Brookline, Mass., associate of lake and sea- Catharines cerned with the more serious aspects professor of communications re- shore holiday CHOK of motivational research, humorously search, Boston University School of makers. Sarnia commented that "the motivational Public Relations and Communica- research people have a wonderful tions. They discussed the findings of ability to persuade their clients that individual studies that related to Dr. they can manipulate people, but Lazarsfeld's comments on the impor- there isn't any really great evidence tance of public opinion research. The PAUL that they have persuaded many group unanimously pointed out that consumers. if anyone is interested in what the "Anything that deals with knowl- people think, he must go to the people MULVIHILL edge about human beings is more to find out, because one can't deter- important than knowledge about mine what the focus of public atten- Ltd. technological development," Dr. tion is by considering What is & co. Lazarsfeld stated. In considering the emphasized in mass media. Studies question of social control, he said were cited to prove the point that TORONTO that "it becomes more important the the public often is "abysmally ignor- 77 York St. EM. 38814 more the knowledge about people ant" of important issues of the day, increases." and that public opinion research is MONTREAL In answer to one of the questions the best way of discovering and deal- 1543 Crescent St. a ing face MURRAY MacIVOR regarding propaganda posed by with these problems that PL. 1097 discussant on the panel after his our society.

We'll be seeing you CARTB CONVENTION Q. E., Montreal MAY 11th to 14th Incl.

(-.4145-N- iii ./ ME PLENTY READY WITH WAMPUM , SONGS AND JOKES 'ME GOING SCALP -UM NEW CUSTOMERS ;IOW 1 ALL PACKED AND FOR READY TO LEAVE FOR CKRN-TV AND MEET -UM CARTE CONVENTION, TOLD fRIENPS' LITTLE BEAVER - l>.1fAPPY4iUNtINC CHIEF/

CKRN-TV SERVUM' 2 MARKETS IN 2 LANGUAGES IN NORTHWESTERN QUEBEC AND NORTHERN ONTARIO ON CHANNEL 4 ROUYN-NORANDA For more information, consult our Reps: Jos. A. Hardy & Co. Ltd., 19 Richmond St. W., Toronto, EM. 3-9433. Jos. A. Hardy & Co. Ltd., 1489 rue de la Montagne, Montreal, PL. 1101. John N. Hunt & Associates, 1030 W. Georgia St., Vancouver, B.C. U.S.A. - Weed & Company. 579 Fifth Avenue, New York, Murrayhill, 7-7772.

CAST: (L. to R.): Baby Gourd, Anne Gourd, Bobby Gourd, George Chartrand. Scalps: Dick Lewis, Bruce Butler, Jim Allard, Vern Dallin.

www.americanradiohistory.com Fifty -One May 8th, 1958 Canadian Broadcaster Page

make the most of B.C.'s

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THE BIGGEST CELEBRATION IN CANADA This is B.C.'s Centennial Summer - so big and important KVOS TV has planned a spectacular line-up of top entertainment to help advertisers make the most of a big boom in sales. This summer, British Columbians, spending more than ever before, will be joined by thousands of tourists spending double what they spent last year. KVOS TV can reach the bulk of this enormous and responsive audience with an impact no other medium can match ... prk tiding advertisers with a vast and varied opportunity to boost sales to an all-time summer high!

International Trade Jewish Centennial Vancouver Festival Show Celebrations of Arts Canadian Bowling Fuschia Festival International Film Championships Theatre Under The Stars Festival Vintage Car Race (Until August 301 Sea Festival Chinese Dragon Centennial Games Highland Games Parade Canadian Lawn Tennis Monster Fireworks B.C. Drama Festival Championships Display

AUGUST NOVEMBER PLUS: Pacific National Exhibition International Naval Canadian Senior GREY CUP Review, RCMP Musical Sailing Ride, Rodeos, Regattas, Championships ÿ Fishing Derbys, $50,000 B.C. FESTIVAL Pioneer Feasts and Centennial Open ;Ill Barbecues! Golf Tournament

OFFICES: 1687 West Broadway, Vancouver, B.C. CHerry 5142.

REPS: STOVIN-BYLES LIMITED - Montreal, Toronto, Winnipeg. channel 12 FORJOE TV INC. - New York, Chicago, Los Angeles, San Francisco.

www.americanradiohistory.com Page Fifty -Two Canadian Broadcaster May 8th, 1958 8ÁR78 8mu..t

SIX HONEST SERVING MEN WILL HELP INFORM THE PUBLIC THE PUBLIC is interested in community, and identify your com- one of the greatest factors in the THE PRESS RELEASE broadcasting. Most listeners lead munity with your station. depletion of our pulpwood resources. Rudyard Kipling wrote: more or less pedestrian lives and to Private radio and television sta- Don't waste: (a) your time, (b) the them broadcasting is a fast -paced, tions in Canada have earned exten- Post Office's time, and (c) an editor's I keep six honest serving men stimulating way of making a living. sive commendation for their willing- time with press material unless it (They taught me all I knew); They want to know about your business to participate in community honestly and genuinely bears the Their names are What and Why ness and will look to you for inform- affairs and provide public service. stamp of news. and When relations And How and Where and Who. ation. Here indeed is basic public Give yourself this test: Skim Every contact with the public, even - - community relations. through your hometown newspaper The six honest serving men are a chat over the backyard fence with The field, however, is not limited and through a couple of magazines known by all good journalists of a neighbor, involves public relations. to running free air plugs for estab- and a broadcasting or advertising whom Kipling was one of the best. A typical and commonplace situa- lished charities and for White Cane publication and see what interests Every news story must state WHO tion is to be a or other social Week, Safe Driving, and for the at party you, as a reader. Try and analyze did (or who is going to do), and to become involved in Society for the Abolition of the WHAT, gathering the basis of interest in the stories WHEN and WHERE; most casual conversation about broadcast- Custom of Gentlemen Taking off stories carried. Why did the editor select also require HOW and WHY. ing, or, more likely, about your own their Hats in Elevators in the Pres- them? station. Are you prepared to talk ence of Ladies. The inquiring micro- Of course, a slavish devotion to intelligently about the industry and phone and the probing eye of the the Who- What- When -Where -How - your own station? Are you familiar motion picture camera can seek out Why formula can result in a stilted with operating policies, with the the business of City Hall, investi- An excerpt from "It's Your style that will bore the reader into a philosophy, history and mechanics of gate contentious municipal problems, Industry . . . The Story of state of coma. But even if all of them private station broadcasting m interpret community projects and CARTS." This 48 -page booklet cannot, or need not, be answered in Canada? If someone challenges you participate in patriotic citizenship contains the history of broad- a news story, all six should be con- on the validity of a private broad- events. Try and select a needed civic casting in Canada, the develop- scientiously checked against the first casting submission to a Royal Com- project and promote it. This is gen- ment of government control, draft. mission can you explain it, or defend uine public service. the history and functions of Here is an example of the formula it? Should you really care about In turn, worthwhile public service the Association and a section applied to a typical broadcasting these things? The answer is emphati- can be suitably and tastefully pub- devoted to the reasons for and publicity story: cally, yes. If you don't care, who licized. functions of public relations in John G een, whose newscast is will? connection with the industry. heard every night at 11 over WHAT IS NEWS? It also contains lists of officials Station CHXY, Middletown, will COMMUNITY RELATIONS The long-suffering editorial staff since 1926 and the current be the featured speaker at a Like the local newspaper, the com- of any daily or weekly newspaper, roster of member stations and Home and School meeting at munity radio or television station is or of any general readership or trade associate members. Northside Collegiate next Tues- an integral part of the community - - publication, on any given day, can day, March 9, at 8 pm. He will identified with it, inescapably bound show you half a wastebasket full of speak on "Broadcasting Respon- up with its life, loves, fortunes and unusued and unusuable press hand- What does make news? sibility to Education." He will misfortunes. outs issued under the guise of People make news. Interesting show colored slides of the use of Identify your station with your "news." The pointless press release is people - - or people who do in- television and radio in the teresting things. sohools. Events make news. Events that Mr. Green was an official stimulate, or arouse sympathy, or observer for the Eastern Associa- create curiosity, or have an aspect tion of Broadcasters at the Cana- of novelty, Manufactured events, un- dian Conference on Education, in IN LONDON less they have a high novelty or Ottawa in February, and was the dramatic value, only occasionally winner of the Ontario Teachers' make news, and require a skilled and Federation award in 1957 for "An experienced hand. outstanding contribution to the CHOOSE THE STATION A safe and tested rule to follow is understanding of education." when in doubt, don't send it out. If Who? John Green, newscaster, your facts can not be fully estab- CHXY lished, if there is some question in What? Will speak on "education .." WITH .... your mind as to the value of timing When? at 8 pm, March 9 a story, and if you are merely send- Where? Northside Collegiate ing out one more in a blizzard of How? With colored slides press releases, then put the idea Why? Because he is an expert on aside. Wait for, or make, a genuine broadcasting applied to education. news story before you send it out. The above is an example and is not You will reap a far more satisfying to be followed as an inflexible SELLABILITY harvest. formula. Very often, as has been stated, the HOW and WHY are not TIMING necessary. But if the information is Just a note on this important available and helps the story, use it. aspect. Newspapers have deadlines. It is important to catch the eye of Broadcast and entertainment pages the editor with the first sentence of usually go earlier than the regular a press release. Don't bury the spice news pages. Find out from your local of the story down in Paragraph 3. or regional dailies their deadlines, Whether it is the WHAT, the WHO, both on the news side and broadcast- or one of the other serving men that ing - entertainment side. Find out comes first depends upon your news what day your area weeklies and judgment. what day trade publications close. PHOTOGRAPHY CZ I'iPít Clt`CJ Time your releases to meet these deadlines. And don't, please, leave Journalism today depends more everything to deadline time. You'll and more on photography. But don't get a much better chance for much waste your time or the station's better play if you get your material budget on second rate pictures, or Check now with Representatives: in well before (but not too far before, on pictures that have little or no so it will be stale when it appears) chance of being used. normal deadline. Photography is the most expensive EASTERN CANADA: National Broadcast Sales. WESTERN CANADA: Stovin-Byles Ltd. U.S.A.: Young Canadian Ltd. G. N. MACKENZIE LIMITED HAS SHOWS MONTREAL TORONTO WINNIPEG VANCOUVER 1411 Crescent St. 519 Jarvis St. 171 McDermott 1407 W. Broadway

www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Fifty -Three and, unless care is taken, the most (not matte-fmishhed) prints, in good news photographer, and together - - intimately so, if wasteful function of public relations. either 8" x 10" or 5" x 7" size. vice versa. necessary. Editors hate spread The art of news and feature photo- 5. Picture backgrounds should be 8. Plan photography assignments out pictures. graphy is not one that is developed light: avoid deep shadows, heavy carefully in advance. 13. Don't have everyone in a group looking at the camera. Try and overnight, but with some practice contrasts. 9. Establish what the photograph- and plenty of forethought you can 6. All pictures should be identified er's charges will be before the have some focal point for their eyes - - a book, trophy, make pictures pay off. by a caption that carries all the job. award, follow these basic rules: information. The caption is best dollar bill, picture of Marilyn Try and 10. with the photographer on pasted on to the back of the Work Monroe, or whatever. 1. Consider carefully whether the story. He may be the best photography is needed on a story. picture, so that the information but 14. If you are photographing studios projects below, face out; photographer in Canada, or equipment, warm up the pic- 2. If it is, then make it good. then you know what the story is is fold the caption up across the only tures with human being doing 3. Amateur photography gener- supposed to be about. ally a waste of time; but there face of the photo, for protection. something. The exception to the are some amateurs who can take 7. Find a photographer who can 11. Get the names in groups before rule would be pictures of equip- better pictures than some self- take good news pictures. Please the picture is shot. List names ment for technical magazines, styled professionals. remember that a good portrait from left to right. who might not want the equip- 4. All publications require glossy photographer is not always a 12. Keep people in groups close ment cluttered up with people.

The site ,f the new "year round seaport". Aerial view of Rimouski, area's largest city. NG GR 0yy1 lift 1IS1

Ecole Brilliant - one of many of Rimouski's schools of higher'education. Market of "Le bas St -Laurent"

IliiIJII +a. rl 4i!i;{t - till! .,^} Li Y 9 g :I 11111 cil a ñü à THOROUGHLY COVERED Rimouski's new modern hospital BY

Rimouski's new shopping district. AT COMPARATIVELY LOW RATES

Can. rep. Radio: Interprovincial Broadcast Sales. Can. rep. TV: Stovin-Byles Ltd.

U.S.A. rep. for both One of several retail outlets. Radio & TV: Adam J. Young Jr.

www.americanradiohistory.com Page Fifry-Four Canadian Broadcaster May 8th, 1958

1 (JON CHOIR SINGS FOR LESLIE BELL EDMUNDSTON N.B. MARITIMES Highest per capita income region is completely covered by

DR. LESLIE BELL, renowned for tor, Ignatius Rutnboldt, who is here his Leslie Bell Singers, recently introducing him before the concert visited the CJON Glee Club to hear started to the various members of a special presentation of an hour long the Glee Club. CJ EMRADIO concert. He was in Newfoundland After the live television program, acting as adjudicator for the Kiwanis Dr. Bell congratulated the manage- Music Festival. Dr. Bell is seen ment of CJON for financing and 1000 watts 570 kc. standing with CJON's Musical Direc- developing this group which he called "one of the finest musical aggregations of its kind he had heard in Canada." a of a buy record of Are you satisfied A second long-playing the CJON Glee Club, presenting the Interprovincial Broadcast Sales Ltd. in Canada with your Folk Music of Newfoundland, is soon to be released. Adam J. Young Jr. in U.S.A. MAILING SERVICE If not - call CHADWICK PRINT & DIRECT MAIL SERVICES WANTED 52 McCAUL ST. EM. 8.7174 The Suburban Market Experienced time sales- Between Torollto and Hamilton lies one of the fastest growing areas in the world. The popu- man, with car. Salary. TV PROGRAM SALES lation has soared ... made up for the most part, This is a real opportunity of young, new families, starting out in life. Experienced television man to be Canadian sales repre- for a man looking for a They're hungry to spend ... and they listen to sentative for leading United CHWO to find out what to buy. CHWO programs States program distributor, permanent future. Check: specifically to sell the suburbanite ... with news, headquartered in Toronto or music, and public service. It's only Montreal. Send resume and the daily salary requirements. Our em- Don Wright medium which provides this local coverage. ployees know about this ad. When the family is all CHFI-FM together, they listen to Box A368 CHWO their own community station. 13 Adelaide St. E. - Canadian Broadcaster, Toronto 54 Wellington St. West, Hamilton -Toronto Suburban Area - January, 1958 - Toronto, Ontario. EMpire 3-0981 Share of Audience

Family Hamilton Listening Toronto Stations Stations CHWO A B C D E F G x Y 7 -8 p.m.

5 -Day Average 3.1 7 3.6 1.0 2.3 2.6 3.0 .7 .7 I 2 Sunday 7.5 1.4 3.0 FOR THE FIRST 9-12 a.m. - 1.3 1.0 1.4 - 1.2 I 2 Time period rating sources - MacDonald Research Ltd. WITH THE BEST All day - every day - CHWO com- mands the attention of homes which have more, want more, listen more. SEE

CHWO Radio TELEFILM OF CANADA The White Oak Station 130 CARLTON STREET TORONTO, ONTARIO, CANADA 1250 on the dial - the finest approach to High Fidelity sound. WAlnut 2 - 3163 Contact Radio & TV Sales Inc. - Toronto, Montreal

www.americanradiohistory.com Page Fi1tyItivt May 8th, 1958 Canadian Broadcaster

for the ,first time . . .

MAIL. BAG Sir: When broadcasting stations announce that it is three minutes past nine, why can't they say what day it is too? -B. Wildered. reach all of AUDREY STUFF Then there's the gal who was so dumb, she slapped the woll right in the face when he called her luscious, because she had never taken a drink in her life. Canada's 3rd TURNING THE TABLES Why don't teeners organize a show to help adults meet -their problems?

CAREER DEPT. Good opening, high salary, fast market with promotion, fringe benefits, share of profits and losses.

CAUSE & EFFECT

Marriage is the Number 1 cause of divorce. - Jack Carter one medium on the Ed Sullivan Show. ... at lowest cost! MODERN . ECONOMICS Toots Shor is credited with philosophizing: "I don't want to be a millionaire. I just want to live like one." now 50,000 watts! HITCH -HIKER . If you think the above gag is old, Toots Shore is no chicken either. . Radio British Columbia

PORT AND STARBOARD The boss told the announcer who wanted to take a long week-end that he had a perfect right. The only thing was the announcer knew that the boss had a perfect left too. cicwx Vancouver

MISSOURI STUFF Reps: Canada - All Canada Radio Facilities Ltd. Then there's the winner of a huge wad of dough in a quiz Reps: United States - Weed and Company contest, who, when asked what the first thing was she would 8007 - do with it, replied promptly - - count it.

www.americanradiohistory.com Page Fifty -Six Canadian Broadcaster May 8.h, 1953 SIGHT & SOUND News From Advertising Avenue About Radio and Television Accounts, Stations and People

& used to promote the timepiece and when the station opened. Compiled by Zadia 7deuidcat in the case of non -television markets He is replacing Gordon Burnett Ian Grant radio is being used. This broadcasting who is returning to Canada to man- ILLARD FROM THE MONTREAL office of campaign is being backed up with age his own station now under con- KING, previously an Cockfield, Brown & Co. Ltd. institutional advertising in every struction at Welland, Ont. account executive at CKFH, come the following reports: Canadian daily newspaper, as well Toronto, is now commercial repre- Simmons Ltd., Beauty Rest, started as a full color page in MACLEANI'S FRED EDGE, magazine columnist sentative, radio, at the CBC, Toronto. In this a spot and flash campaign on 40 and WEEKEND. and newspaperman, and Pat capacity he will be responsible for national, radio stations April 25. A television On the dealer end, Bulova is sup- Ballentine, one time president of regional and local sales. In campaign for the same product is plying moving window display the Stuart, Bowman and McPherson the past Willard worked at CJLS, due to start on 29 stations, May 21. material, newspaper service, direct agency which was bought out by Yarmouth; CHSJ, Saint John and Wabasso Cotton Co. Ltd. started a mail, television spots and radio McConnell Eastman & Co. Ltd., have OHML, Hamilton. In 1944 he opened and programmed spot radio campaign May 5 on 31 jingles. announced the setting up of a new CJCH, Halifax. stations. A second flight is already The agency is McCann-Erickson publicity service. The company will JACK TURRELL, who for last booked for January 1959. (Canada) Ltd. be based in Toronto with representa- the 10 years Bell Telephone are starting a flash tives in all major cities. The function has been at CKEY, Toronto, is leaving campaign on seven radio stations RISTOL-1V,IYERS' TRIG, the new of the new service is to give national his position as sales manager to become May 21. DI roll-on deodorant for men, which stature to local Canadian personali- the general manager of CKOY, The Toronto office of Cockfield is already being introduced in the ties, in both entertainment and busi- Ottawa. He is daily papers, is due to hit television ness. Company name and office loca- being replaced at CKEY by Jim reports that: Pet Instant Skim Milk Armstrong, around May 9 with a campaign in tion have not been settled yet. who for the last six years will be using five spots per week on has seven Quebec radio stations, both seven selective markets. Twenty been sales manager at LIBERTY MAGAZINE. All of these firms French and English starting May 19. second commercials will be used. WA. BISHOP has been ap- are in- The agency is Ronalds Advertising pointed vice-president of terests of Jack Kent Cooke, of Remington -Rand will be co- Toronto. sponsoring the half hour French net- Ltd. Ronalds Advertising Agency. He has work program, Les Clefs Des many years of experience with the Champs, for 24 occasions from May 4 AS OF APRIL 28, the daily pro- agency, first in the Montreal office, Weedt%eetKe4ud to December 14. gram Swift Money Man, running then .as_,manager of the Edmonton on about 50 radio stations, has been office, Orange Crush have bought a 15 and currently as account FH. HAYHURST has cut from five to been ap- minute segment of Songs of Sunny three shows a week. supervisor in Ronalds, Toronto. He pointed to handle The show is the adver- Italy on CHVC, Niagara Falls from distributed by G. N. is also a director of the company. tising for The Torrington Manufac- May 18 to August 10. Mackenzie and the agency is F. Spencer Skelton, senior 'account turing McCann-Erickson. Company of Canada Ltd., executive at Ronalds, Toronto, was manufacturers of fan blades, elected blower to the Board of Directors of wheels and blower units. The COCA -COLA will be sponsoring the agency. He joined the agency's account executive at Hayhurst is Shirley Temple Storybook, which Montreal office in 1954. makes its debut on the 'CRC English H. J. M. Furlong. television network May 25. The first KEN GUNTON HAS taken over as F. "DOC" SOUCH has SEPTEMBER 28 program in this long film been TO OCTOBER 4 hour series, director of television production appointed is the official released through to act as the date for Canadian Screen Gems at the Toronto office of Vickers & Western representative for the Television Week, 1958. Canada Ltd., will be the Emperor's Cald- It was an- Benson. He was formerly on the pro- well A/V Equipment Co. He will nounced by Reo Thomson, Nightingale. The agency is McCann- chairman duction staff. handle a complete line of cameras, of the Television Week Committee. Erickson. An addition to the production de- projectors, film handling equipment, partment is Don MacLean, who educational and industrial TV equip- RADIO STATION CJMS, Mont- ABULOVA WATCH advertising joined the agency two weeks ago. ment along with tape recording real, has started conducting a campaign, which started April . equipment manufactured by Stancil series of sales clinics aimed at pro- 10 and will run until the end of LARRY HEYWOOD has been pro- Hoffman. moting radio in general to those June, reached its peak May 8 with moted from program director to Before forming his own company, retail advertisers who do not use the introduction of a new wrist station manager at Radio Guardian, W. F. Souch & Associates, Winnipeg, the medium. The clinics are run by watch, His Excellency. Trinidad. He came to Trinidad from he was with the Canadian Marconi the station's production and sales Every television market is being CFAC - - Radio 'Calgary, Alberta, Company for 20 years. staff and the audience have the various aspects of radio commercials explained to them. The station says that many of these people have no idea of radio's effectiveness or how it can be used. Johnny Nadon, station manager, See You at the CARTB said that it is hoped to get the co- operation of all Montreal stations in presenting these clinics. Convention

ASPECIAL BBM meeting, in May 11 at the Queen Elizabeth, Montreal addition to the luncheon May 12, will be held Sunday, May 11 at 8.00 pin in the Saguenay Salon in the Queen Elizabeth Hotel. This is to provide time to discuss research and technical matters too lengthy to discuss during the luncheon period. All BBM members as well as other \&9LJ)(,L.(wo, interested parties are invited. LIMITED Budget Plans available for Your convenience. ALLAN R. SJT.T 4S, president of 3745 Bloor Street West, Toronto, Ontario Allan R. Sills Ltd., advertising agency passed away in his Oakville, BElmont 1 - 3303 Ont., home April 21. Mr. Sills started his own agency in Toronto 20 years ago. www.americanradiohistory.com Canadian Broadcaster Page Fifty -Seven

Now Available in Canada

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www.americanradiohistory.com Page Fifty -flight Canadian Broadcaster May 8th, 1958

www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Fifty -Nine

DIRECTORY OF STATION SALES REPRESENTATIVES

ALL -CANADA RADIO & 3-8814. Manager - Paul Mulvihill. RADIO TIME SALES (QUE.) LTD. Chicago -185 North Wabash Avenue, TELEVISION LTD. Assistant Manager -Norm Bonnell. Montreal - Room 517, Keefer Build- Chicago 1. Manager - Gerard J. ing, 1440 St. W. Kelly. Toronto - Victory Building, 80 Rich- Montreal 1543 Crescent St. -- St. Catherine - mond St. W. Radio, EMpire - UNiversity 6-2012. Manager - PLateau 1097. - Boston - 419 Boylston St., Boston 16. 6-7691; TV, EMpire 6-9236. Man- Ralph Judge. Manager - Louis J. Borgatti. ager Television Division - R. C Thompson. Manager Broadcast Los Angeles 612 A. J. MESSNER & CO. STEPHENS & TOWNDROW LTD. - South Serrano Services Division-Peter Harricks. Avenue, Los Angeles 5. Manager Sales Division Winnipeg 171 McDermot Avenue Toronto - Room 302, 4 Albert St. - Manager Program - - Bill - Fred E. Crawford, Jr. Murray. Manager Radio E., Winnipeg 2.-WHitehall 3-9574. EMpire 6-4221. Managers - Dana S. Stephens and Ernie Towndrow. Time Sales - Bill Brennen. Man- Manager - A. J. "Tony" Messner. San Francisco - 233 Sansome St., San Francisco 4. Manager -William ager Television Time Sales Ross Montreal 1434 St. Catherine St. W. - - A. Ayres. McCreath. Manager Program Ser- 6-5295. Manager NATIONAL BROADCAST SALES - UNiversity - vices Dept. Dennis Goodwin. L. J. Kennedy. - LTD. Montreal - Dominion Square Build- Toronto 222 Simcoe St. EMpire FORJOE & CO., INC. ing UNiversity 6-9868. Manager - - STOVIN-BYLES LTD. - 6-3718. Manager R. A. Leslie. (This New York - 580 Fifth Avenue, New Quebec Area -Bert Hall. Manager office will be located at the Marcad Toronto - 406 Jarvis St. - WAlnut York Montreal office Ken Baker. 36-JUdson 6-3100. President - Building, 430 King St. W. as of the 4-5768. Chairman of the Board - Joseph Bloom. Horace N. Stovin. President Bill - Vancouver 1161 Melville St. first of June). - - D. Bytes. Manager Radio Division Chicago 435 North Michigan MUtual 4-7461. Manager John - - Montreal - 1396 St. Catherine St. W. - Art C. Harrison. Manager Tele- Avenue, Chicago 11 - DEleware Baldwin. - UNiversity 6-1538. Manager - vision Division - J. L. Raeburn. 7-1874. Manager Thomas E. F. - 706 Electric Kavanagh. Cinquina. Winnipeg - Railway Montreal 608 Keefer Building Chambers WHitehall 2-6861. - - - UNiversity 6-3392. Manager -T. C. Los 451 Manager Bruce Pirie. Angeles - North La Cienega - LORRIE POTTS & CO. Maguire. Blvd. - OLeander 5-7755. Manager Calgary Taylor, Pearson & Carson Lawrence Krasner. - Toronto -1454a Yonge St.-WAlnut Vancouver 517 Crown Building, - Building AMherst 2-7691. Man- - - 1-8951. Manager Lorrie E. Potts. 615 W. Pender St. t.tlow 4831. San Francisco 593 ager Jack Cavanaugh. - -T - Market St., San Manager J. W. Stovin. Francisco 5 SUtter 1-7569. Montreal - 1117 St. Catherine St. W. - - -Víctor 5-6448. Manager Scotty Winnipeg -1111-211 Portage Ave. JOS. A. HARDY & CO. LTD. - - Sheridan. WHitehall 2-5097. Manager - C. E. Toronto - 19 Richmond St. W. - Montgomery. JOSEPH HERSHEY McGILLVRA EMpire 3-9433. General Manager- INCORPORATED Bruce Butler. Manager Radio RADIO AND TELEVISION TELEVISION REPRESENTATIVES New York - 366 Madison Avenue, Radio Division - H. E. E. Pepler. SALES INC. New York 17-MUrray Hill 2-8755. Manager TV Division A. E. LTD. - Toronto 35, 10 Adelaide St. E. President J. H. McGillvra. -Room Toronto 76 St. Clair Avenue W. - Stewart. EMpire Manager A. A. - - - 6-8944. - WAlnut 4-0723. President and Chicago-185 North Wabash Avenue, Montreal-1489 Mountain St., Apt. 20. McDermott. Manager - T. Gordon Ferris Chicago 1-STate 2-5282. Manager - PLateau 1101. Manager Guy Montreal -1543 Crescent St.-BElair - Robert B. Pierce. Daviault. Montreal 1411 Crescent St. 7042. Manager Emery Richmond. - - AVenue 8-4257. Manager - Wilf Los Angeles - 638 Van Ness Avenue, Quebec City - 39 St. John St. - Dipp.ie. Los Angeles 5 - DUnkirk 4-7352. 5-7373. Manager - Fred E. Crawford. RADIO REPRESENTATIVES LTD. Vancouver -1407 West Broadway - Toronto 76 St. Clair Ave. W. CEdar 2211. Manager - Ed Hall. San Francisco - 605 Market St., San JOHN N. HUNT & ASSOC. - - WAlnut 4-0727. President - T. Francisco 5 - YUkon 2-3954. Man- 307 ager A. S. Babcock. Vancouver - Burrard Building, Gordon Ferris. Manager - R. D. YOUNG CANADIAN LIMITED - 1030 W. Georgia St., Vancouver 5. Munroe. - TAtlow 6277-8-9. President - New York - 3 East 54th St., New Montreal 1411 Crescent St. York 22 PLaza 1-4848. Manager John N. Hunt. Manager - C. A. - - - WEED & COMPANY Brian Scharf. AVenue 8-4257. Manager - Wilf - Tom Malone. Dippie. New York - 579 Fifth Avenue, New Chicago -Prudential Plaza, Chicago 1 York 17 - PLaza 9-4700. President INTERPROVINCIAL BROADCAST Vancouver -1407 West Broadway - - Michigan 2-6190. -Joseph J. Weed. Vice -president - CEdar 2211. Manager Ed Hall. Peter A. McGurk. SALES - ATLANTA - 1182 West Peachtree Toronto - 199 Bay St. - EMpire Winnipeg Lindsay Building St., Atlanta - TRinity 3-2564. 4-1197. General Manager -Ken W. - Manager Harold M. Parks. Chicago -Prudential Plaza, Chicago 1 WHitehall 2-6374. Manager - WHitehall 4-3434. Manager radio Davis. Sales Manager -Bud Munro. R. MacLennan. - St. Louis - 317 North 11th St., St. - Neal Weed. Manager television Montreal -1411 Stanley St.-VIctor Louis 23, - MAin 1-5020. Manager - George Lindsay. 9-5221. Manager - Lionel Morin. John B. Hetherington. RADIO TIME SALES (ONT.) LTD. Detroit - 1610 Book Building - Toronto - 147 University Ave. - Los Angeles - 6331 Hollywood Blvd., WOodward 1-2685. Manager radio PAUL MULVIHILL & CO. EMpire 6-5471. Manager - Norm Los Angeles 28-H011ywood 2-2289. & television - Bernard Pearse. Toronto - 77 York St. - EMpire Brown. Manager - Wililam L. Wallace. San Francisco - Russ Building, San Atlanta - Glenn Building, Atlanta 3 Francisco. Manager - Richard J. JAckson 3-4081. Manager radio & Kelliher - YUkon 6-6769. television - George L. Griesbauer. aatetliús9 esuedizeC Pi,4t9tee. .S`toued, Hollywood - 6331 Hollywood Blvd., 9ac DONALD COOKE, Hollywood 28-H011ywood 2-6676. INCORPORATED Manager radio - Ralph Jones. Qiae oa xecevcded -eoottaet New York - 666 Fifth Avenue, New Manager television - Edwin York 19 - JUdson 2-2727. Metcalfe. Chicago - 205 West Wacker Drive - San Francisco - 625 Market St., San STate 2-5096. Francisco 5 - EXbrook 7-0535. Manager radio - Don Carr. Man- Los Angeles - 111 North La Cienega ager television Boyd Rippey. Blvd., Beverly Hills - CRestview - 5-2022. Boston - Statler Building, Boston 16 San Francisco - 110 Sutter St. - HUbbard 2-5677. Manager radio - GArfield 1-6936. Jay Murley. Manager television - OFFICE: 32 ALCORN AVE., TORONTO, WA. 3-7329 Robert Reardon. Residence: 77 Chestnut Park Rd., WA. 5-1631 DEVNEY INCORPORATED Des Moines -509 Grand Avenue, Des New York - 366 Madison Avenue, Moines 9 - ATlantic 2-0201. Man- New York 17-MUrray Hill 7-5365. ager radio & television - Don Manager - E. J. Devney. Peterson. www.americanradiohistory.com Page Sixty Canadian Broadcaster May 8th, 1958

PORTRAIT OF A ISTENER Ernest McCullough, ,Jr., President and General Manager of Maclin Motors Ltd. - Ford and Edsel Dealer, in business in Calgary since 1917.

"I listen to CFAC because its well balanced programming is primarily directed to mature people - which I believe accounts for the station's large share of the Calgary listening audience.` "For this reason Maclin Motors has made increasing use of CFAC as an advertising medium. Today, as during the past 20 years, we are enjoying excellent response.

Call the All -Canada Man

Calgary *Check any Listenership Survey

www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Sixty -One RADIO NETWORK STATIONS

CBC Trans -Canada Prairie Region CHEX Peterborough Pacific Region Network (Supplementary) CFPL London (Supplementary) CKCK Regina CFCO Chatham CJIB Vernon CFPA Port Arthur Atlantic Region (Basic) CFAR Flin Flon CKOK Penticton CBI Sydney CFGP Grande Prairie Edmonton Mid -Eastern Region CBH Halifax CJCA (Supplementary) CFNB Fredericton CFAC Calgary CBA Sackville CJDC Dawson Creek CKCV Quebec CBC French Network CHSJ Saint John CKTB St. Catharines Pacific Region (Basic) CHML Hamilton Atlantic Region CFJC Kamloops CKPC Brantford ( Basic) (Supplementary) CKOV Kelowna CKCR Kitchener CBN St. John's CJAT Trail CKNX Wingham CBF Montreal CBY Cornerbrook CBU Vancouver CJCS Stratford CBV Quebec CBG Gander CFPR Prince Rupert CFOS Owen Sound CBJ Chicoutimi CBT Grand Falls CKSF Cornwall CKBW Bridgewater Pacific Region CJBQ Belleville CBAF Moncton CKEC New Glasgow (Supplementary) CFOR Orillia CHNC New Carlisle CKMR Newcastle CFOB Fort Frances CKDH Amherst CKLN Nelson (Supplementary) CKPG Prince George CHNO Sudbury Mid Region (Basic) CKLW Windsor CKCH Hull -Eastern CKLC CBM Montreal Kingston CHGB Ste. Anne de la Pocatière CBO Ottawa Prairie CKWS Kingston CBC Dominion Network Region (Basic) CJBR Rimouski CBL Toronto CJRL Kenora 'CKRN Rouyn CBE Windsor CKRC Winnipeg 'CKVD Val d'Or CKSO Sudbury Atlantic Region (Basic) CJGX Yorkton CHAD Amos CFCH North Bay CJCB Sydney CKX Brandon CKLS La Sarre CJKL Kirkland Lake CJFX Antigonish CKRM Regina CHLT Sherbrooke CKGB Timmins CFCY Charlottetown CHAR Moose Jaw CJEM Edmundston CJIC Sault Ste. Marie CHNS Halifax CFQC Sask atoon CJFP Rivière du Loup CKPR Fort William CKCW Moncton CKBI Prince Albert CKLD Thetford Mines CKNB Campbellton CFCN Calgary CKVM Ville Marie Mid -Eastern Region CJLS Yarmouth CFRN Edmonton CKBL Matane (Supplementary) CFBC Saint John CHNO Sudbury CHOK Sarnia Prairie Region CFCL Timmins CJQC Quebec Mid -Eastern Region (Basic) (Supplementary) CKSB St. Boniface CKOC Hamilton CKTS Sherbrooke CHAT Medicine Hat CFNS Saskatoon CHLO St. Thomas CFCF Montreal CKRD Red Deer CFRG Gravelbourg Prairie Region (Basic) CKOY Ottawa CHFA Edmonton CBW Winnipeg Pacific Region (Basic) CKRB St. George de Beauce CBK Watrous CHOV Pembroke CHWK Chilliwack CBX Edmonton CFJR Brockville CJOR Vancouver 'These four stations sold as a CJOC Lethbridge CJBC Toronto CJVI Victoria group.

Broadcasters steadfastly prove the effectiveness and efficiency of the one and only complete low cost

Transcribed Library Service SESAC the library with the new sound

"Uice, gad awe 9%u

will be happy to greet SESAC's Canadian friends during the CARTB Convention May 11th - 14th at the Queen Elizabeth Hotel.

S ESAC INC. The Coliseum Tower 10 Columbus Circle New York 19, N.Y.

www.americanradiohistory.com Page Sixty -Two Canadian Ihomdcastrr May tsth, 1958

uxei ,áet2 c.crw

ALL-CANADA RADIO and TELEVISION LIMITED

Crepresenting 30 Radio and 19 Television Stations in Canada Distributors of the world's finest Radio and Television Programs MONTREAL TORONTO WINNIPEG CALGARY VANCOUVER

www.americanradiohistory.com -Three May 8th, 1958 Canadian Broadcaster Page Sixty STATION and PERSONNEL REGISTER (Radio)

KEY Al Pollard - (13) Bob Gillies - BRITISH COLUMBIA (14) Mrs. Margaret Davis - (15) 1. Owner or Company name 9. News Director 17. Chief Engineer Lyndon Grove (16) Miss Terry CKEK, CRANBROOK-KIMBERLY: 2. President (if a company) :0. Sports Director 18. Chief Operator - 1,000 watts on 570 kcs. (1) East 3. Manager 11. Women's Director 19. Toronto Reps Clark - (17) Peter Mackintosh - Kootenay Broadcasting Ltd. 4. Assistant Manager 12. Farm Director 20. Montreal Reps (18) Ron Katzin.-(19 & 20) Lorrie - 5. Commercial Manager 13. Promotion Director 21. Winnipeg Reps Potts & Co. (22) John N. Hunt (2 & 3) Robert A. Reagh (4) 6. Production Director 14. Traffic Manager 22. Vancouver Reps - - & Assoc.-(23) Tom Davidson - (5) Jim Fether- 7. Program Director 15. Copy Chief 23. U.S. Reps Donald Cooke Inc. ston - (6 & 7) Tom Davidson - 8. Music Director 16. Librarian (9) Bob Inglis - (10) Frank Mato- CKWX, VANCOUVER: 50,000 watts vitch - (11 & 14) Mrs. Mary on 1,130 kcs. MBS. (1) CKWX Leadbetter-(15) Geraldine Reagh Radio Ltd.-(2) Arthur H. Holstead (6 & 7) L. -- operated by the Cana- - (17) Robert A. Reagh - (21) L. Davis - Hal Davis Owned and - (3) Frank H. Elphicke - (4) A. J. Messner & Co. - (22) John (8) Len Hopkins - (9 & 10) Jim dian Broadcasting Corporation. Sam Ross - (5) Clare Copeland N. Hunt & Assoc. Cox-(13) Mel Cooper-(14) Mrs. - (7) John Ansell (Research & Anne (15) Tony Antonias C -FUN, VANCOUVER: 1,000 watts 1,000 watts Bolton- Planning - M. MacDonald) - (8) CHWK, CHILLIWACK: (16) Len Hopkins - (17) Jack on 1,410 kcs. (1) Radio C -FUN Jimmy Morris - (9) Eric Sander- on 1,270 kcs. Dom. Basic. (1) Fraser (19 & 20) Ltd. (2) Robert R. Keay (3) (10) (2 & 3) Gordon - Radio Repre- - - son - Bill Stephenson - (11) Valley Broadcasters Ltd. - sentatives Ltd. - (21) Broadcast Jack Sayers - (5) Fin Anthony Mrs. Nina Anthony-(12) Norman Jack Pilling - (5) Bill Teetzel - (23) Forjoe (6) Terry (9) Hal (9) Representatives Ltd. - - Garner - Griffin - (13) Phil Baldwin - (6 & 7) Murdo Maclachlan - & Co. Rodd (10) Bob Piokell (11) Vance Hull (10) John Bell - - (14) Jack Hughes - (15) Kelly - - Mrs. Agnes Thom - (13) Fin Young - (16) Fred Bass (17) (11) Mrs. Betty Needs - (12) CKOK, PENTICTON: 1,000 watts out Anthony (14) Gaye Shanahan Charles - Murdo Maclachlan (13) Gordon - Smith - (19 to 22) All - - 800 kcs. Dom. Supp. (1) CKOK - (15) Aubrey Price - (16) Mrs. Canada - (23) Weed & Co. Rose - (14) Mrs. Betty Needs - Ltd.-(2 & 3) Maurice P. Finnerty Eve Rickaby (17) Dave Rogers (15) Tom Ramie (17) Bob Cart- - - - (4 & 5) Ralph Robinson - (19 & 20) National Broadcast CJIB, mell (19 to 22) All -Canada (6 & 7) Leland Faebish (9) - VERNON: 1,000 watts on 940 - - - Sales - (21) A. J. Messner & Co. kcs. Dom. Supp. (1) Interior (23) Weed & Co. Mike Mangan-(10) Dave Roegcle (23) Devney Inc. (12) Bjorn Bjornson (13) - Broadcasters Ltd. - (2) R. Peters CJDC, DAWSON CREEK: 1,000 watts - - (3) Gil Seabrook (4) Harry on 1,350 kcs. T -Can. Supp. (1) Ken Compton - (14) Jack Wall CJOR, VANCOUVER: 5,000 watts on - - (15) Lou Hahenadel (16) Gorman - (5) Ann Gaustin - Radio Station CJDC Ltd. - (2) - - 600 kcs. Dom. Basic. (1) CJOR (6 to 8) Jack Pollard (9) Mrs. H. L. Michaud (3 to 5) Mike La Beverly Bond - (17) George Ltd. (2 & 3) George Chandler - - (19 to 22) All -Canada - Mabel Johnson-(10) Don Warner Vern (7) LeRoy Tansem Cameron - (4) Art Chandler -- (5) Don (11) - - (23) Weed & Co. - - Mrs. Dagmar Kilpatrick - (9 & 10) Chuck Mudrack - (11) - Laws - (6) Lloyd Hoole - (7) (14) Mrs. Martha Isobe (17) (9) Cimoli - Ethel Emes - (12) Le Roy Tansem ALBERNI: 250 Vic Waters - Bri.no Laurie Wright (19 to 22) All - CJAV, PORT watts (10) (13) - - (13) Mike La Vern - (16) 1,240 kcs. (1) - Bill Good - Hud Canada (23) Weed & Co. (17) on Broadcasting Olson (14) Mrs. Audry Smith - Miriam Edinger - Murray Station CJAV Ltd. - (3) Ken - Stevens - (19 & 20) Radio Repre- Hutcheson (4) Andy Marquis - (15) Hector MacKay - (16) CJVI, VICTORIA: 10,000 watts on A. J. - Mrs. Marlyn Peckham (17) Art sentatives Ltd. - (21) - (5) Bill Leoppky - (6) Andy - 900 kcs. Dom. Basic. (1) Island Messner & Co. - (22) John N. Marquis (8) George Cowie Chandler - (19 to 22) Stovin- Broadcasting Co. Ltd. (3) Hunt & Assoc. (23) Donald - - Byles Ltd. (23) Young Canadian - - (9 & 10) Doug Taylor - (11 & 15) - William Guild - (6) Dick Batey Cooke Inc. Doris Gooch - (16) George Cowie Ltd. - (7) Walter Cownden - (9) CFJC, KAMLOOPS: 1,000 watts on - (17) Ross McIntyre - (19 &20) Gordie Williamson - (10) Lundy 910 kcs. T -Can. Basic. (1) Inland Stephens & Towndrow Ltd. (22) CKLG, NORTH VANCOUVER: 1,000 Sanderson - (13) Bill Allen - - watts on 730 kcs. (1) Lions Gate (14) Broadcasters Ltd. - (2 & 3) lan G. John N. Hunt & Assoc. - (23) Bob McGill - (15) Mrs. Kay Clark - (4) Fred Weber - (5) Donald Cooke Inc. Broadcasting Ltd. - (2) Parson A. Jefferies - (16) Al Smith - (17) Walter Harwood (6 & 7) Bob Gibson - (3) John N. Hunt - (5) Joe Sommers - (18) Cy Beard - 250 watts (6 - Hill - (9 & 10) Gordon Rye - CKPG, PRINCE GEORGE: Jim Martell - to 8) Rudy (19 to 22) All -Canada - (23) (11) (13) on 550 kcs. T -Can. Supp. (1) Radio Hartman - (9) Pat Burns - (10) Weed & Co. Irene Orton - Walter (2) Frank Harwood - (14) Shirley Page - Station CKPG Ltd. - (15) Irene Orton - (16) Norman Elphicke - (3) Cecil G. Elphicke McDonald (17) Fred Weber - (4 & 5) Bob Harkins - (6 to 8) - - (9 10) (19 22) (23) Weed Ron East - & Jack Carbutt to All -Canada - (12) & Co. - (11) Ron East - Marcel Leveque - (13) Ron East - (14) in B. C. CKOV, KELOWNA: 1,000 watts on Marcel Leveque - (15) Helen 630 kcs. T -Can. Basic (1) Okan- Smith - (16) Michael Thornth- agan Broadcasters Ltd. - (2) Mrs. waite - (17 & 18) Len Fraser - G. T. B. Browne-(3) Jim Browne (19 to 22) All -Canada - (23) Weed - (5) Jack Bews - (7) Arthur G. & Co. Hall - (9 & 10) Bob Hall - (11) Mrs. Marian Bews - (12) Hugh CFPR, PRINCE RUPERT: 250 watts Caley - (13) Ed Boyd - (14) on 1,240 kcs. Trans -Canada Net- CJOR Anne Penner - (15) Beverley work. Owned and operated by the Broten - (16) Elizabeth Lettner Canadian Broadcasting Corpora- - (17) Arthur Vipond - (18) tion. Represented in Canada by Jack Thompson - (19 to 22) All - Stovin-Byles Ltd. Canada (23) Weed & Co. PERSONALITIES - CKCQ, QUESNEL: 1,000 watts on CHUB, NANAIMO: 10,000 watts on 570 kcs. (1) Cariboo Broadcasters 1,570 kcs. (1) Standard Broadcast- Ltd. - (2) James H. Ritchie - ARF ing Co. Ltd. - (3) Chuck Rudd - (3) Dennis Reid-(5) John Boates - (5) Mrs. Sheila Hassell - (6) - (6, 9 & 10) Bob Leckie - (12) Chuck Rudd - (7) Vic Fergie - James H. Ritchie - (13) John (8) Reid McLeod - (9) Vic Fergie Boates - (14) Mrs. Mona Neilson - (10) Ken Chang - (11) Mrs. - (15) Gil McColl - (16) Ron Sheila Hassell - (12) Lew Fox - Anderson - (17) Fred Weber - "BEST SELLERS" (13) Mrs. Sheila Hassell - (14) (19 & 20) Radio Representatives Bob Golob - (15) Marion Robin- Ltd. - (21) Broadcast Sales Ltd. - (your product is protected against son - (16) Georgina Horst - (17) (22) Radio Representatives Ltd. - Ross Macnntyre - (19 & 20) (23) Donald Cooke Inc. competitive advertising) Stephens & Towndrow Ltd. - (21) Stovin-Byles Ltd. - (22) John N. CJAT, TRAIL: 1,000 watts on 610 Hunt & Assoc. - (23) Donald kcs. T -Can. Basic (1) Kootenay Cooke Inc. Broadcasting Co. Ltd. - (2) A. S. see CKLN, NELSON: 250 watts on 1,240 Mawdsley - (3) John W. Loader kcs. T -Can. Supp. (1) News Pub- - (5) Joseph P. Kobluk - (6) lishing Co. Ltd. (2) Maj. R. H. Kenneth W. Hughes - (9 & 10) Stovin-Byies Green - (3) Alan R. Ramsden - William J. McLoughlin - (14) (19 to 22) Stovin-Byles Ltd. - David A. Townsend - (16) David (23) Young Canadian Ltd. J. Glover-(17) Jack H. Molyneux for details - (19 to 22) All -Canada - (23) CKNW, NEW WESTMINSTER: 5,000 Weed & Co. watts on 1,320 kcs. (1) Radio NW Ltd. - (2) Frank A. Griffith - CBU, VANCOUVER: 10,000 watts on (3) William J. Hughes - (4) Hal 610 kcs. Trans -Canada Network. 5000 watts on 600 kcs

Still covers the greatest area in B.C. G. N. MACKENZIE LIMITED HAS e SHOWS MONTREAL TORONTO WINNIPEG VANCOUVER VANCOUVER, B.C. 1411 Crescent St. 519 Jarvis St. 171 McDermott 1407 W. Broadway CJOR

www.americanradiohistory.com din on ti» ns

000

The Strongest Selling Force In Edmonton and Alberta today is the programme personalities on RADIO "93" - Edmonton's CJCA.

Here's a selling team that really gets out on the territory as proven by Elliott -Haynes most recent survey in this Market - CJCA has the greatest circulation of any Radio Station in the Province.

Here are a few of "93's" POWERFUL SALES FORCE:

TOP TO BOTTOM

Monday through Friday from 9 a.m. to 11 a.m. - it's Coffee Break at "93" with Easy Goin' Ed Laurence. It's sheer relaxa- tion, and how the gals go for that guy. Coffee Break at "93" -A mighty popular show.

News breaks first at "93". Russ Sheppard and a capable staff of 5 news editors bring Edmon- tonians up-to-the-minute top news coverage on CJCA at "93" - you're never more than 20 minutes away from news on "93".

Our early "Morning Man" Bob Bell has an outstanding audience appeal. Radio "93rs" genial morning man starts the day right - every morning from 5 a.m. to 9 a.m.

It's Ole Easy Ed Lhrence again, as M.C. on Edmonton's most popular teen-age show, with the kind of music and school news the teenagers ask for-It's "Club l. 93" daily from 4 to 6 p.m.

"C.G. at 93" with host Curley Gurlock, has gainedighest ac- L claim for the best in popular music. He proves why every day on CJCA from 2-4 p.m.,- with his wonderful show, it's "CG at 93".

ASK YOUR "ALL -CANADA" MAN ABOUT EDMONTON'S TOP SALESMEN!

EHE STATION WITH THE GREATEST CIRCULATION IN ALBERTA IS www.americanradiohistory.com ..r:SCA Sixty -Five May 8th, 1958 Canadian Broadcaster Page MD (3) 10,000 watts on KEY Dr. Rosario Morin, - CKDA, VICTORIA: Dumont Lepage (5) Joseph E. 1220 kcs. (1) Capital Broadcasting - 1. Owner or Company name 9. News Director 17. Chief Engineer DéGagné-(6 & 7) Dumont Lepage System Ltd. - (2) David M. 2. President (if a company) 10. Sports Director 18. Chief Operator 19. Toronto Reps -(8) Guy Pariseau (9) Léon Armstrong (3) David G. Hill - 3. Manager 11. Women's Director - - 20. Montreal Reps 4. Manager 12. Farm Director (10) Pariseau (5) Tom Assistant Kendergi - Guy - - 5. Commercial Manager 13. Promotion Director 21. Winnipeg Reps (11) Huel (12) 22. Vancouver Reps Denise - Guy en 14. O'NeilAlan K7) manAndy Steph - 6. Production Director Traffic Manager (15) 7. Program Director 15. Copy Chief 23. U.S. Reps Pariseau - Jeanne Beaure- (8) Bud Glover-(9) Andy Stephen (17) MacKenzie (11) 8. Music Director 16. Librarian gard - (16) Denise Huel - - (10) Keith - Marc Riou (18) Arthur Bouffard Mrs. Cy Roberts - (13) David G. - Pawliw (15) (19 & 20) Interprovincial Broad- Hill - (14) Deloris - cast Sales (22) John N. Hunt Mrs. Cy Roberts -(16) Bud Glover (6) Claude Blackwood - (7) Jerry Monarch Broadcasting Co. Ltd. - - -(17) Norman Bergquist-(19 & Forbes (8) Gordon Schmitt - (2) J. H. Yuill - (3) Robert J. & Assoc. - Buss (4 & 5) Orville Kope 20) Radio Representatives Ltd. (9) Don Roll'ans - (10) Bryan - - CFRG, GRAVELBOURG: 5,000 watts - (14) (6 & 7) Bill Saviak (8) Stu (21) Broadcast Representatives Ltd. Hall - (13) John Baldook - - on 710 kcs. French Supp. (1) (22) John N. Hunt & Assoc. Eleanor McDougall (15) Doris Blakely - (9) Stan Weiler - (10) - - - (11) Barbara Mor- Radio-Gravelbourg Ltée. - (2) (23) Forjoe & Co. Roberts - (16) Dick Taylor - Slim Cook - MD (3) rison (12) Mickey Lynch (14) Dr. Rosario Morin, - (17) Clint Nichol - (18) Ory - - Dumont Lepage (5) Joseph E. Davidson (19 & 20) Stephens & Barbara Morrison - (15) Joan - - Wutzke (16) Dan Hansen DéGagné-(6 & 7) Dumont Lepage ALBERTA Towndirow Ltd. - (21) A. J. - - (8) Guy Pariseau (9) Léon Messner & Co. (22) John N. (17) Sid Gaffney - (18) Joe Bell - - CFAC, CALGARY: 5,000 watts on - (19 22) All -Canada (23) Kendergi - (10) Guy Pariseau - Hunt & Assoc. -(23) Forjoe & Co. - to - (12) 960 kcs. T -Can. Supp. (1) Calgary Weed & Co. (11) Denise Huel - Guy Broadcasting Co. Ltd. (2) Basil Pariseau (13) Jeanne Baure- - CHFA, EDMONTON: 5,000 watts on - Dean - (3) Bert Cairns - (5) CKYL, PEACE RIVER: 1,000 watts gard - (14) Jeannine Fournier Don Hartford (6) George Brown 680 kcs. French Net. Supp. (1) (15) Jeanne Bauregard (16) - Radio -Edmonton Ltée.-(2) André on 630 kcs. (1) Peace River Broad- - - - (9) Don McDermid - (10) Eric casting Corp. Ltd. (2) Oscar Denise Huel - (17) Marc Riou - Bishop (11) Florence Thorpe M. Dechene - (3 & 5) Bernadin - (18) Arthur Bouffard (19 & 20) - - J. Gagnon (7) Marcel Couture Moro - (3) William C. Gliege - - (12) John Church (13) G. Bev - (5) Dave Lilwall (17) Bob Guy Interprovincial Broadcast Sales - - -(8) Gabriel Paradis -(9, 10 & 12) - (22) N. Hunt & Assoc. Mannix - (14) Mang Anti11- (15) (19 & 20) Lorrie Potts & Co. John (17) Earle Connor René Goblot-(16) Gabriel Paradis - - Doug Painter - (21) A. J. Messner & Co. - (22) CHAR, MOOSE JAW: 5,000 watts on (19 to 22) All -Canada (23) -(17) Charles FerlandL-(19 & 20) - - John N. Hunt & Assoc. 800 Ices. Dom. Basic. (3) Sid Boyling Weed & Co. Interprovincial Broadcast Sales - Assoc. (23) (4) Nev Skingl (5) Jack (22) John N. Hunt & - DEER: 1,000 watts on - - J. H. McGillvra Inc. CKRD, RED Johnson - (7) Jay Leddy - (9) CFCN, CALGARY: 10,000 watts on 850 kcs. Dom. Supp. (1) Central John McManus -(10) Ken Newans 1,060 kcs. Dom. Basic. (1) The Alberta Broadcasting Co. Ltd. Ltd. (2) CJCA, EDMONTON: 5,000 watts on - -(12) George Price -(14) Darlene Voice of the Prairies - (2 & 3) Gordon S. Henry - (5) Steenson (15) Dorothy Vickery H. Gordon Love - (5) Gardon L. 930 kcs. T -Can. Supp. (1) Edmon- Bill Scott (6) Jim ''ounie - ton Broadcasting Co. Ltd. (2) - - - (16) Lillian Bechthold - (17) Carter - (7) Ned B. Corrigall - - (9) Jay Smith - (10) Russ Peace Mery Pickford -(19&20) Stephens (9) Les B. Saul - (10) Henry Walter A. MacDonald - (3) Gerry (11) Julie Brown -- (12) Sherm Gaetz (4) Rolfe Barnes (5) - & Towndrow Ltd. - (21) A. J. Viney - (12) Ross Henry - (13) - - Stewart (13) Jim Younie (14) (22) N. A. Love (14) Mrs. Jean Cam Perry (6) Dalt Elton - - Messner & Co. - John Jas. - - - Freda- Mannix - (15) Julie Brown Hunt & Assoc. (23) Weed & Co. Bown - (15) Frank B. Brand - (7) Doug Homersham - (8) Henry - (16) Jim Elliott - (17) Bob - (16) Joan Sykes - (17) Robert W. Boon - (9) Russ Sheppard - (10) Sears - (19 & 20) National Broad- CJNB, NORTH BATTLEFORD: 1,000 Lamb - (19 & 20) Radio Repre- Ken Foss - (13) Bill McNabb - cast Sales - (21) A. J. Messner & watts on 1,460 kcs. (1) Northwest- sentatives Ltd. - (21) Broadcast (14) Martha King - (15) Peggy Co. - (22) Radio Representatives ern Broadcasting Co. Ltd. - (2) Representatives Ltd. - (22) Radio Miller - (16) Harry Boon - (17) Ltd. (23) Young Canadian Ltd. Harry S. Hay (3) Harry Dekker Frank Hollingworth (18) Memel - - Representatives Ltd. - (23) Young - - (5) Bob Barr - (6, 7 & 9) Lee Canadian Ltd.; Harlan G. Oakes. Dahlgren. - (19 to 22) All -Canada Sage - (10) Eldon Elliott - (11) - (23) Weed & Co. SASKATCHEWAN Bob Hildebrand - (12) Lawrence CKXL, CALGARY: 1,000 watts on CFGR, GRAVELBOURG: 250 watts Branter - (13) Mrs. Chris Dekker 1,140 kcs. (1) CKXL Ltd. - (2 & 3) CKUA, EDMONTON: 1,000 watts on on 1,230 kcs. French Supp. (1) - (14) Arlene Cole - (15) Louise Al MacKenzie-(4) Peter Edwards 580 kcs. (1) Alberta Government Radio-Gravelbourg Ltée. -- (2) Tetrault - (16) Mrs. Elva Branner (Broadcast Man.) - (5) Allan J. Telephones - (2 & 7) Jack Hager- Barker - (6) Ross L. Craig - (9) man - (9) Paul Tatarewicz - (10) Dick Tregillus - (10) Joe Carbury Art Ward - (14) Carl Noack - - (13) Mrs. Doreen Macgregor (16) Anne Zuk - (17) William (Client Ser. Man.) - (14) Mrs. Pinko - (18) Joseph Berry. Mary Conville - (16) Mrs. Meda Pelletier - (17) Gordon R. Mor- CFGP, GRANDE PRAIRIE: 10,000 rison - (19 to 22) Stovin-Byles watts on 1,050 kcs. T -Can. Supp. Ltd. - (23) Forjoe & Co. (1) Northern Broadcasting Corp. Ltd. - (2) H. Pearson - (3) Art Alberta's "Farm Station" CFCW, CAMROSE: 250 watts on Balfour - (4). Zack Soars - (5) 1,2,10 kcs. (1) Camrose Broadcast- Gordon Pearcy - (7) Norman ing Co. Ltd. - (2) Hal Yeixa - Hickey - (8) Gottfried Sprecher (3) Gene Ross - (5) Warren Holte - (9) Mrs. Gertrude Charters - - (6 & 7) Ross Arthur - (8) Mrs. (10) Fran Tanner - (11) Edna Mabel Sallee - (9) Joe Meyers - Balfour - (4) Jack Soars - (5) (10) Jim Brown - (11) Ethel Doreen Lowe - (15) Al Donahue CFCW Anderson - (12) Gene Ross - - (16) Gottfried Sprecher - (17) (13) Jerry Harris - (14) Adele Jim deRoaldes - (18) Merle Zeorb Camrose Nisi - (15) Gordon Larson - (16) - (19 to 22) All -Canada - (23) Mrs. Mabel Sallee - (17) Ken Weed & Co. Aanholt - (18) Lyndy Olson - (19 & 20) Lorrie Potts & Co. - CJOC, LETHBRIDGE: 10,000 watts (21) A. J. Messner & Co. - (22) on 1,220 kcs. T -Can. Supp. (1) . John N. Hunt & Assoc. Lethbridge Broadcasting Ltd. - now Alberta's 4th market (2) H. R. Carson - (3) Norman 1 Edmonton CBX, EDMONTON: 50,000 watts on Botterill - (4) Joe Budd - (5) 1,010 kcs. Trans -Canada Network. Bert J. O'Grady - (6) Wally 2 Calgary Owned and operated by the Cana- Stambuck - (9) Bill Skelton - 3 Lethbridge dian Broadcasting Corporation. (10) Al McCann - (11) Mrs. Daphne Manson - (12) Richard 4 CFCW CFRN, EDMONTON: 5,000 watts on Barton -(13) Mrs. Mary Pieschuk 1,260 kcs. Dom. Basic. (1) Sun- (14) Mrs. Barbara Martens - (15) wapta Broadcasting Co. Ltd. - Mrs. Joan Waterfield - (16) Don (2) Dick Rice - (3) Arnold J. Carlson - (17) Doug Card - approx. 24,000 Radio Homes Hopps - (5) Tom Shandro - (6) (19 to 22) All -Canada - (23) George Duffield - (7) Tony Bia- Weed & Co. monte - (8) Mrs. Aime Ferguson - (9) William Hogle - (10) Al CKSA, LLOYDMINSTER: 1,000 watts Shaver - (11) Mrs. Eve Hender- on 1,150 kcs. (1) Sask-Alta. Broad- Fall 1957 BBM Survey son -(13) Mrs. Corinne A. Noonan casters Ltd. - (2) Arthur F. - (14) Mary Collins - (15) John Shortell - (4) Alice Patzer - Barron -(16) Mrs. Anne Ferguson (5) Rex Brooks - (6 & 7) Dan Ask our Reps for DETAILED MARKET DATA ! - (17) Bob Robertson - (18) Taylor - (9 & 10) Don Ewart - Marcel Prefontaine - (19 to 22) (11) Mrs. Libbie Young - (12) Radio Representatives Ltd. - (23) Ken Allen - (13) Rex Brooks - Young Canadian Ltd.; Harlan G. (14) Gladys Noehring - (15) Mrs. WIN Oakes. Carol Brooks - (16) Mrs. Libbie Lorrie Potts & Co. MON - TOR A. J. Messner & Co. Young (17) Howard Simmonds - John N. Hunt & Assoc. VAN CHED, EDMONTON: 10,000 watts - (19 & 20) National Broadcast daytime (1,000 watts nightime) on Sales - (21) A. J. Messner & Co. 1,080 kcs. (1) CHED Ltd. - (2) - (22) John N. Hunt & Assoc. H. Sibbald - (3) Murray Dyck - (4 & 5) Lewis Roskin (National CHAT, MEDICINE HAT: 1,000 watts Sales Men. - Allan Slaight) - on 1,270 Ices. Dom. Supp. (1)

www.americanradiohistory.com Page Sixty -Six Canadian Rrnadcaster Mav gill 1 QSR

- (17) Al Ruddell - (19 to 22) KEY (14) Julie M. Dunkle - (15) Mrs. Stovin-Byles Ltd. Pat Badru (16) Mrs. 1. - Inez Owner name 9. News Director 17. or Company Chief Engineer McGowan (17) Maynard Greer CKBI, PRINCE ALBERT: 10,000 2. President (if a company) 10. Sports Director 18. Chief Operator - 3. Manager 11. Women's Director 19. Toronto Reps - (19 to 21) Stovin-Byles Ltd. - watts on. 900 kcs. Dom. Basic. (1) 4. Assistant Manager 12. Farm Director 20. Montreal Reps (22) John N. Hunt & Assoc. 5. 13. - Promotion 21. Central Broadcasting Co. - (2) Commercial Manager Director Winnipeg Reps (23) Weed & Co. Edward (3) 6. Production Director 14. Traffic Manager 22. Vancouver Reps Rawlinson - Frank 7. Program Director 15. Copy Chief 23. U.S. Reps Rawlinson - (5) Gerald Prest - 8. Music Director 16. Librarian CKSW, SWIFT CURRENT: 250 watts (6 & 8) Ian Barrie - (9) Jim on 1,400 kcs. (1) Frontier City Spooner - (10) Nick Roche - Broadcasting Co. Ltd. (2) Doug (11) Mrs. Marion - Sherman (12) (13) Scott - (3) Wilf Gilbey - (5) Bill (13) Hack - Gene Rebcook - Murphy & Sons Ltd. (2) A. A. -Ron Castle - Gerald Frest (14) - Friest-(6) Wilf Gilbey-(9 & 10) (14) Mirs. Dora Fuller (15) Kay Lazaruk - (15) Jeannie Murphy - (3) Venn Dallin - (4) Gray Niven (11) Mrs. - - Rutherford (16) Margo G. Blair Nelson (5) Clyde - June Mrs. Pégi Ryan - (16) Irene - Ingram - Smith - (12) George Lazaren iko (17) - (17) Len Cozine - (18) Nick Bourassa - (6) Roy Currie (7) Zbesheski - Tom Van Nes - (19 - - (14) Joyce Cook - (15) Pane (18) Harold (19 22) Solar - to 22) Radio Repre- Laurie Korohin-(9) Bill Cameron (16) Hunt - to (23) Best - Marlene Child- (17) All -Canada (23) Weed & Co. sentatives Ltd. - Young - (11) Margaret Morrison - (13) Mac Hanna (18) - Canadian Ltd. Mrs. Effie Nicholas - Jim Archibald - (14) Mable - (19 & 20) Radio Representatives CKCK, REGINA: 5,000 watts on 620 Lewis - (15) Byron Peddle - Ltd. (21) Broadcast Represen- lacs. T -Can. Supp. (1) Trans- CFNS, SASKATOON: 1,000 watts on (16) Mrs. Eleanor Cailles - (17) - 1,170 tatives Ltd. - (22) Radio Repre- Canada Communications Ltd. - kcs. French Supp. (1) Radio- Lyn Hoskins - (19 & 20) Radio sentatives Ltd. (3) Donald R. Dawson - (5) Roy Pradries-Nord Ltée. - (2) Rev. Representatives Ltd.-(21) Broad Malone - (6) Bob Macdonald - J. A. Beaulac - (3) Charles Papen cast Representatives Ltd. - (22) CBX, WATROUS, 50,000 watts on (9) Jim McLeod-(10) Ken Milton - (6) Roger Gautier - (7) Mrs. Radio Representatives Ltd. - (23) 540 kcs. Trans -Canada Network. - (13) Miss Lorie Molter - (14) Marie Papen-(9) John Debillieux Young Canadian Ltd. Owned and operated by the Cana- Mrs. Mamie Pulford - (15) Wilma - (11) Mrs. Marie Papen - (12) dian Broadcasting Corporation. Dobson - (16) Ann Gonzo - (17) Roger Gautier - (13) Gaston CKOM, SASKATOON: 5,000 watts Ernest A. Strong - (19 to 22) Belair - (14) Albertine Lepage - on 1,420 kcs. (1) Saskatoon Com- CFSL, WEYBURN: 250 watts on All -Canada - (23) Weed & Co. (16) Julienne Théoret - (17) John munity Broadcasting Co. Ltd. - 1,340 kcs. (1) Soo Line Broadcast- Lacroix-(19 & 20) Interprovincial (2 & 3) Robert A. Hosie - (4 & 5) ing Coo. Ltd. - (3) Keith D. Baker CKRM, REGINA: 5,000 watts on 980 Broadcast Sales - (22) John N. G. Donald Tunnicliffe-(6) Arnold - (6) George Sillery - (9) John kcs. Dom. Basic. (1) Western Com- Hunt & Assoc. - (23) J. H. E. Stilling - (7 & 8) Gordon E. Badham-(12) Bill Hart-(19 & 20) munications Ltd. - (2) Emmett McGillvra Inc. Walburn - (9) Jarvis J. Whitney National Broadcast Sales - (21) McCusker - (3) Wilf Collier - - (10) Arthur D. Henderson - A. J. Messner & Co. (5) Harry Dane - (7) Bob Hill CFQC, SASKATOON: 5,000 watts on (11) Mrs. Pat Baudru - (12) Dan - (9) Ted Cholod - (10) Paul 600 kcs. Dom. Basic. (1) A. A. Worden - (13) Mrs. Pat Badru CJGX, YORKTON: 10,000 watts day- - time (1,000 watts nightime) on 940 kcs. Dom. Basic. (1) Yorkbon Broadcasting Co. Ltd. - (2) Dawson Richardson - (3) Jack Shortreed - (5) George G. Gal- lagher - (6) Mery Phillips - (9) Ted Harper-(10) Linus Westberg - (12) Doug Sherwin - (13) Jack C. - Goodman - (14) Hannah Stupak - (15) Maureen Rogan - (16) Owen Hanson - (17) Harry F. McRae - (19 & 20) Stovin- Byles Ltd. - (21) A. J. Messner & Co. - (22) Stovin-Byles Ltd. - (23) Young Canadian Ltd.

MANITOBA CFAM, ALTONA: 1,000 watts on Canada's healthy development depends in large part upon speed of 1,290 kcs. (1) Southern Manitoba Broadcasting Co. - (2 & 3) A. J. Thiessen-(4 & 6) Dennis Bark- communication and free interchange of news. man-(8) Ben Horoh-(9) Dennis Barknnan-(11) Mrs. Esther Horch - (12 & 13) Leonard Enns - (14) Dennis Berkman - (17) John J. Canada's private broadcasters demand that their news service Pauls - (19 & 20) National Broad- cast Sales - (21) A. J. Messner & produce an honest Canadian report backed by an accurate, reliable and Co. - (22) John N. Hunt & Assoc. - (23) Donald Cooke Inc. fast account of world events and affairs. CKX, BRANDON: 5,000 watts daytime (1,000 watts nightirne) on 1,150 kcs. Dom. Basic. (1) Western Mani- toba Broadcasters Ltd. - (2 & 3) Unbiased and objective news reporting is the purpose of Broadcast John B. Craig-(4) Eric Davies- (5) Ernie Holland-(7) Frank Bird News. Its teletype circuits - (9) Jim Struthers - (10) Henry feed 194 private radio and television stations Stothard - (12) Doug Johnson - (14) Mildred Hammond - (15) throughout Canada. News -wise men and women from these stations Les MacDiarmid - (16) Joan Atchison - (17) Humphrey Davies -(18) Harold 20) meet regularly to pattern their Broadcast News service to Donogh-(19 & the nation's Radio Representatives Ltd. - (21) A. J. Messner & Co. - (22) John increasingly varied news interest. N. Hunt & Assoc. - (23) Young Canadian Ltd. CKDM, DAUPHIN: 1,000 watts on 730 kcs. (1) Dauphin Broadcasting Co. Ltd. - (2) A. T. Warnock, QC - (3) Michael Hopkins - (4 & 5) Three Great Services in One Jack Henderson - (6 & 7) Brian Skinner - (8) Doug Simmons - (9) Ben Meisner - (10) Lou Hill - (11) Mrs. Helen Henderson - (12) Lou Hill-(13) Brian Skinner THE CANADIAN PRESS REUTERS THE ASSOCIATED PRESS - (14) Ruth Archer - (15) Mrs. Audrey Mansoff - (16) Doug Simmons - (17) Harold Baldock - (19 & 20) National Broadcast Sales - (21) A. J. Messner & Co. - (22) John N. Hunt & Assoc. - BROADCAST NEWS (23) Young Canadian Ltd. CFAR, FLIN FLON: 1,000 watts on 590 kcs. T -Can. Supp. (1) Arctic Head Office Toronto Radio Corp. - (2) Grey Mundde - (3) C. H. Witney - (4) Ev Smallwood - (5) Alec Cobban - (7 & 9) Ev Smallwood - (10) www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Sixty -Seven

Mr. MANITOBA say_: _ )1: _ 3jQO BALANCED

GOOD LISTENING STILL PAYS OFF

FOR MANITOBA'S MOST LISTENED -TO STAT ION (OUTSIDE GREATER WINNIPEG)

DRAMA and COMEDY -11 HOURS PER WEEK

SPORTS -33 PROGRAMS PER WEEK

NEWS -48 NEWSCASTS PIER DAY (CORRESPONDENTS FROM BRANDON TO FLIN FLON)

PUBLIC SERVICE -18 FIVE MINUTE REGULAR SHOWS PER WEEK WOMEN'S SHOWS -5 HOURS PER WEEK (WOMAN'S COMMENTATOR) FARM PROGRAMS -17 PROGRAMS PER WEEK

KIDDIES PROGRAMS -11/2 HOURS PER WEEK

TEEN SHOWS -7 HOURS PER WEEK

RELIGION -(PUBLIC SERVICE) 11 PROGRAMS PER WEEK

REALLY BALANCED PROGRAMMING

MEANS YOU CAN'T SELL CENTRAL MANITOBA WITHOUTclaw DAUPHIN

24 HOURS A DAY FROM THE r OF MANITOBA

www.americanradiohistory.com Page Sixty -Eight Canadian Broadcaster May 8th, 1958

Bernie Pascal! - (14) Betty Engen KEY Brittain - (17) Andy Malowan- (16) Clare Powell (19 & 20) chuck (19, 20 & 22) Stovin- - - 1. 9. News Director 17. Chief Engineer - Potts & Co. (21) A. Owner or Company name Byles Ltd. (23) Lorrie - J. 2. President if a company) 10. Sports Director 18. Chief Operator - Forjoe & Co. Messner & Co. - (22) John N. 3. Manager 11. Women's Director 19. Toronto Reps Hunt & Assoc. - (23) Adam J. 4. Assistant Manager 12. Farm Director 20. Montreal Reps 5. Commercial Manager 13. Promotion Director 21. Winnipeg Reps Young. 6. Production Director 14. Traffic Manager 22. Vancouver Reps ONTARIO 7. Program Director 15. Copy Chief 23. U.S. Reps 8. Music Director 16. Librarian C'KBB, BARRIE: 250 watts on 1,230 CFRY, PORTAGE LA PRAIRIE: 250 kcs. (1) Barrie Broadcasting Co. watts on 1,570 kcs. (1) Portage - Ltd. - (2) Ralph T. Snelgrove - Delta Broadcasting Co. Ltd. - (3 & 5) Bob Hunter - (7) Jack (2 & 3) Dick Hughes - (4) Ted CBW, WINNIPEG: 50,000 watts on (2) Clifford Sifton - (3) William Ruttle - (9) Bill Harrington - Meseyton - (5) Dolores Kustra - 990 kcs. Trans -Canada Network. A. Speers - (4 & 5) Robert F. (10) Bob McLean - (11) Karen (6 to 10) Ted Meseyton - (11) Owned and operated by the Cana- Tait - (6) Robert T. Bye - (8) Johnston - (14) Mrs. Shirley Nancy Lane - (12) Dick Hughes dian Broadcasting Corporation. Ken Babb - (9) Ev Dutton - (10) Archer - (15) Mrs. Jessie Callow - (13 to 15) Dolores Kustra - Johnny Esaw - (13) Gordon - (17) Jack Mattenley - (19 & 20) (16) Wayne Campbell - (17) CJOB, WINNIPEG: 5,000 watts on Walker - Sales Promotion; Bill Paul Mulvihill & Co. - (22) John Digby Hughes - (18) Wayne 680 kcs. (1) Blick Broadcasting Edge - Audience Promotion - N. Hunt & Assoc. - (23) Young Campbell - (19 & 20) Lorrie Potts Ltd. - (2 & 3) John O. Blick - (14) Phyllis Valentine - (15) Canadian Ltd. & Co. (5) Rorie MacLennan - (6 & 7) Jim Armstrong - (16) Miss George Davies - (8) Victor Tur- Snjolaug Jonasson - (17) Bert CJBQ, BELLEVILE: 1,000 watts on CKSB, ST. BONIFACE: 1,000 watts land - (9 & 10) Bill Trebilcoe - Hooper - (18) - Bev Small - 800 kcs. Dom. Supp. (1) Quinte on 1,250 kcs. French Net. Supp. (1) (13) Dick Moody - (14) Elizabeth (19 to 22) All -Canada - (23) Broadcasting Co. Ltd. - (2) A. Radio -Saint -Boniface Ltée. - (2) Fraser - (15) Bob Black - (16) Weed & Co. McLean Haig - (3) Bill Stovin - C. E. Champagne - (3) Roland Victor Turland - (17) Reg. V. (5) Hamie MacDonald - (6) Lee Couture - (5) Raoul Normandeau Durk - (18) Jack Campbell - CKY, WINNIPEG: 5,000 watts on 580 Jourard - (9) Harry Mulhall - - (7) Denis Belair - (9 & 10) (19 & 20) Radio Representatives kcs. (1) Broadcasting Station CKY (10) Jack Devine - (11) Harriet Maxime Désaulniers - (11) Rossel Ltd. - (21) Broadcast Represen- Ltd. - (2) Lloyd E. Moffat - (3) Stevens - (12) Phil Flagler - (13) Vien - (13) Roland Couture - tatives Ltd. - (22) Radio Repre- Jack Davidson - (5) Don Mc- Tom Hookings - (14) Mrs. Hilda (15) Madeleine Painchaud - (16) sentatives Ltd. - (23) Young Dermid - (Reg Stapely - Retail Htbden-(15) Mrs. Mary Thomas - Marie Benoist-(17) Yves Savignac Canadian Ltd. Sales) - (6) Jack Stewart - (7) Peter - (16) Mrs. Audrey Hart - -(18) Yves Rémillard-(19 & 20) Bill Liska - (8) Herb Brittain - (17) Jack Buchanan - (19 to 22) Interprovincial Broadcast Sales - CKRC, WINNIPEG: 5,000 watts on (9) Jack Stewart - (10) Jack Stovin-Byles Ltd. - (23) Young (22) John N. Hunt & Assoc. - 630 kcs. Dom. Basic. (1) Trans- Wells - (14) Mona Mackie - (15) Canadian Ltd. (23) J. H. McGillvra Inc. Canada Communications Ltd. - Dorothy Thomson - (16) Herb CJNR, BLIND RIVER: 1,000 watts on 730 kcs. (1) Nash Radio & TV Broadcasting Co. Ltd. - (2 & 3) Thomas C. Nash-(5) Mrs. Barbara John - (7) Gene Marcon - (10) Ri and Trotter - (11) Mrs. Gwen Mayling - (14) Mrs. Molly Holder - (17) Thomas C. Nash - WHAT IS -(18) Jack Reid. CFJB, BRAMPTON: 250 watts on A 1,090 kcs. (1) Broadcasting Station CONVENTION? CFJB Ltd.-(2) Emerson McKin- ney - (3 & 7) John H. Fox - (10) Webster says "it's a body of delegates convened Frank Russell - (11) Mrs. Mary Ladner - (12) Terry L. Coles - for some purpose." (14) Miss Durelle Rand - (15) Shelley Panter - (16) Lillian Berg - (17) Robert L. McBean - (19) About the ACA and the CARTB conventions: Radio Time Sales - (23) Donald We know their purposes are of the highest Cooke Inc.

order . . . We know their delegates are of the CKPC, BRANTFORD: 1,000 watts on 1,380 kcs. Dom. Supp. (1) Tele- highest order . . . And it is our sincere hope phone City Broadcast Ltd. - (2) Mrs. Florence M. Buchanan (3) the results will be of the highest order! - Richard Buchanan - (5) Russ Waters - (7) Arnold Anderson - (9) Al Chandler - (10) Arnold Anderson - (11) Mrs. Marion George - (12) Jim Featherston - (13) Bill Brady - (14) Mrs. Ingrid Schroeder - (15) Mrs. Margaret ANOTHER Told - (16) Arnold Anderson - (17) Jim Featherston - (19 & 20) Lorrie- Potts & Co. Ltd. - (22) DEFINITION OF A John N. Hunt & Assoc. CONVENTION CFJR, BROCKVILLE: 250 watts on 1,450 kcs. Dom. Basic. (1) Eastern Ontario Broadcasting Co. Ltd. - . . . from the dictionary is: - "any practice or form (2 & 3) Jack R. Radford - (4) Tom sanctioned by general custom." When you return to Statham - (5) Keith Pelton - (7) Jim Chapman-(9) Jack R. Radford your office, remember, there's a year 'round convention - (10) Tom Statham - (12) Lloyd going on in Manitoba It's a convention or general Kerr - (13) Jim Chapman - (14) - Norme Kelly - (16) Jim Chapman custom for Manitoban's to listen to CKRC, to believe - (17) Sid Penstone - (19 & 20) what they hear, and to buy the products advertised. Stovin-Byles Ltd. - (23) Young Canadian Ltd. CFCO, CHATHAM: 1,000 watts on 630 kcs. Dom. Basic. (1 & 3) John Beardall - (5 & 6) Arch Ferrie - (7 & 8) Bob Anakin - (9, 11 & 12) Mrs. Sue Luyt - (13) Arch Ferrie - (14) Gordon Brooks - (15) Joan Thompson - (16) Bob Anakin - (17) Gordon Brooks - (18) Bob CKRC Anakin. CHUC, COBOURG - PORT HOPE: 1,000 watts on 1,500 kcs. (1) Reps: All -Canada Radio Radio and Television Ltd. Station CHUC Ltd. - (2) Don In U.S. Weed & Co. Williamson - (3 & 5) Al d'Eon - (8) W. J. Bartman-(9) Al Porteous - (10) Noris Whitfield - (11) Louise Guy - (12) Al Porteous - (14) Shirley Hoselton - (15) Beth Larson - (17) Don Williamson - (18) Al Bradley - (19 & 20) Radio & TV Sales.

www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Sixty -Nine

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NocthQrfl ElQctrIc SERVES YOU BEST

www.americanradiohistory.com Page Seventy Canadian Broadcaster May 8th, 1958

CKSF, CORNWALL: 250 watts on (16) Gloria Britt - (17) Tom Ross (13) Mike Thompson - (14) Julie (11) Miss N. Ohorney - (12) Wes 1,230 tes. Dom. Swpp. (1) Daily - '(18) Stuart Fannie - (19 & 20) Patraboy - (15) Frank Fogwell Rowson - (14) Mrs. A. M. McLay Standard -Freeholder Ltd. - (2) Radio Representatives Ltd. - (21) - (16) Tony Luciani - (17) Hugh - (15) Mrs. Fran Cook - (16) George Fleming - (3) Fred H. Stovin - Byles Ltd. - (22) All - Potter - (18) Morris Crump - Michael Williams - (17) Dick Pemberton - '(4) Carl Fisher - Canada - (23) Young Canadian (19) Stephens & Towndrow Ltd. - Queen - (19 to 22) Stovin-Byles (5) Fred Ellis --.(6) John Larocque Ltd. (20) National Broadcast Sales - Ltd. - (23) Donald Cooke Inc. (10) Carl Fisher (13) Alma (22) John N. Hunt & Assoc. (23) - - CFTJ, GALT: 250 watts on 1,110 kcs. - Larocque - (14) Vera Leonard - Young Canadian Ltd. CKLC, KINGSTON: 5,000 watts on (15) Ruby Hemond (16) Roly (1) Galt Broadcasting Co. Ltd. - - (2 & 3) John V. Evans (17) Paul OKOC, HAMILTON: 5,000 watts on 1,380 kcs. Dom. Supp. (1) St. Law- Forget - (17) Mahlon Clark - - rence Broadcasting Co. Ltd. (2) (18) Lyal Nixon --(19 to 22) Stovin- Kemper - (19) Radio Time Sales 1,150 kcs. T -Can. Supp. (1) Went- - (22) John N. Hunt & Assoc. worth Radio Broadcasting Co. Ltd. Robert S. Grant - (3) Terry D. Byles Ltd. - (23) Devney Inc. - (5) (2) Clifford Sifton - (3) William French - John F. French - CFOB, FORT FRANCES: 1,000 watts C -JOY, GUELPH: 250 watts on 1,450 T. 5) Norman (6) John Bermingham (7) Ken Cranston - (4 & J. Phillips - on 800 kcs. Dom. Supp. '(1) Border kcs. (1) CJOY Ltd. - (2) Wallace Inkster - (6) Jack M. Hill - (9) - (8) Joe Walters - (9) Broadcasting Ltd. - (2) T. O. Slatter - (3) Wallace Slatter & D. Graham Fhnslie - (11) Kathy Alan Saunders - (10) Johnnie Peterson-(3, 5 & 7) D. A. Fawcett Frederick Metcalfe - (5) Jack Thoburn - (13) Wm. L. Ellison - Kelly - (11) Marion Earl - (12) -(8) John Cochrane - (9) Dennis Jackson - (7) Don Le Blanc - (14) Trudy Nylund - (15) Mrs. Cliff Robb - (14) Doreen Hewson Soar - (10) Kevin Frillman - (9) R. J. Errington - (10) Norm Joan Robertshaw - (16) Arthur N. - (15) Mrs. Jean Baxter - (16) (11) Keith Vettergreen - (14) Mrs. Jary - (11) Tari Tallman - (12) Todd - (17) Leslie Horton - (18) Joe Walters-(17) Jim Featherston Shirley Stuart - (17) Oscar Pets - Vaughn Douglas - (13) Norm Jary Arthur N. Todd - (19 to 22) All - - (19 to 22) Stovin-Byles Ltd. - nick - (19 & 20) Radio Represen- - (14) Theresa Lester - (15) Canada - (23) Weed & Co. (23) Forjoe & Co. tatives 'Ltd. - (21) A. J. Messner Isabel Boggs - (16) Mrs. Joyce & Co.-(22) Radio Representatives Donnely - (17) Jack Milligan - CKAR, HUNTSVILLE: 1,000 watts CKWS, KINGSTON: 5,000 watts on Ltd. - (23) Donald Cooke Inc. (18) Bev Sparkman - '(19 to 22) on 590 kcs. (1) Muskoka -Parry 960 Ices. T -Can. Basic. (1) St. Law- Radio Representatives Ltd. - (23) Sound Broadcasting Ltd. - (2) rence Broadcasting Co. Ltd. - (3) CKPR, FORT WILLIAM: 5,000 watts Donald Cooke Inc. Lloyd Olan - (3) Robert Dean. Wally Rewegan - (5) Bill King - daytime (1,000 watts nightime) on (Balance of staff to be selected). (7) Alan Brooks-(8) Ray Eckford 580 Ices. T -Can. Supp. (1) H. F. CHML, HAMILTON: 5,000 watts on -. (9) Floyd Patterson - (10) Max Dougall Co. Ltd. - (2 & 3) Hector 900 kcs. Dom. Supp. (1) Maple CJRL, KENORA: 1,000 watts on 1,220 Jackson - (11) Mrs. Joyce Mc- F. Dougall - (4 & 5) George D. Leaf Broadcasting Co. Ltd. - (2) ices. Dom. Basic. (1) Lake of the Kenzie - (12) Ross Evans - (13) Jeffrey-(6, 7 & 9) John P. Friesen Ken D. Sable - (3) Thomas E. Woods Broadcasting Ltd. - (2) Mrs. Rita Lloyd-(14) Mrs. Frances - '(10) D. J. Hutton - (12 & 13) Daring - (5) W. Denis Whitaker Stuart King - (3) William Wylie Harvey- (15)Mrs. Joyce McKenzie Jack Masters - (14) Ann Mior - - (6) William E. Hall - (9) Don - (6) Murray Cooke - (9) Wes - (16) Ray Eckford - (17) Dave (15) Mrs. Mary Aim Papineau - Johnston - (10) Norm Marshall - Rowson - (10) Jack Thomson - Travers - (18) Wayne Harrison - (19 & 20) National Broadcast Sales - (21 & 22) All -Canada - (23) Weed & Co.

CJKL, KIRKLAND LAKE: 5,000 watts on 560 kcs. T -Can. Basic. .(1) Kirkland Lake Broadcasting Ltd. - (2) Mrs. Irma Brydson - (3) Kenneth Billings-(5) David Clark - (7) Don O'Neill - (8) Mose Yokom - (9) Myer Goldstein - (10) Bill Hamilton - (11) Anita Thompson - (12) Ron Smith - (13) Stan Levenre-(14) Mrs. Gaye Fennah - (15) Mrs. Jane Milligan - (16) Mose Yokom - (17) Cy Spence - (18) Eddie Price - (19 & 20) National Broadcast Sales (21 & 22) All -Canada - (23) Weed The Composers, Authors and Publishers Association of Canada and & Co. the members of the Canadian Association of Radio and Television CKCR, KITCHENER: 250 watts on 1,490 kcs. Dom. Supp. (1) K. W. Broadcasters share many interests but of utmost importance is our mutual Broadcasting Co. Ltd. - (2 & 3) James Mitchell - (4) Ken Mac- interest in presenting Canadian audiences with programmes of the world's Kinnon - (5) Jack Liddle - (6) John Hodges - (7) Ken Mac- best loved music. The CAPAC license enables radio and television Kinnon - (9) Paul Freeman - (10) Don Cameron - (11) Kay broadcasters to present programmes of the favourite melodies of to -day, Simons - (12) Gordon Neil - (13) John Hodges - (14) Jeannette the revivals of yesterday and the evergreen standards that never fade. The Lavery - (15) Gordon Neil - (16) Molly ZakrZewski - (17) Ion experienced broadcaster knows that, through the years, this music has Hartman - (19 & 20) National Broadcast Sales - (22) John N. proven to be the most effective means of reaching the Canadian public. Hunt & Assoc. - (23) Devney Inc. CJSP, LEAMINGTON: 250 watts on Through its affiliation with the American, British, French and similar 710 kos. (1) Sun Parlor Broadcast- composers' ers Ltd. - (2) George P. Whaley organizations in more than thirty countries, CAPAC represents - (3) John L. Moore - (5) Albert more than 100,000 A. Bruner - (7) John L. Moore - composers, authors and publishers, of practically all (8) Jean Richards - (9) Art Gadd nationalities. This -(10) Johnny Garton-(12) Clem vast reservoir of music, which is made available to Fisher - (13) Albert A. Bruner - broadcasters under a single CAPAC (14) Mrs. Anne Henderson - (15) license, includes most of the music Martin Walley - (16 & 17) Ed Derkach (19 & 20) & TV broadcast in Canada. CAPAC is - Radio a central bureau through which broad- Sales - (23) H. F. Best. casters can secure, at a minimum of trouble and expense, permission to OKLY, LINDSAY: 1,000 watts on 910 broadcast the many thousands of copyright musical selections which kcs. (1) Greg -May Broadcasting Ltd. - (2) Edmund N. Gregory - constitute a vital part of the program schedule of every station. (3) Mrs. Lucile Birchard - (5) Robert Willan - (7) Mrs. Lucile Birchard-(17) Charles A. Gregory - (19) Radio Time Sales - (22) John N. Hunt & Assoc.

('FPL, LONDON: 5,000 watts on 980 kcs. Dom. Basic. (1) London Free COMPOSERS, AUTHORS AND PUBLISHERS ASSOCIATION Press Printing Co. Ltd.-(2) Walter J. Blackburn - (3) Murray T. Brown (Station & Commercial of Canada Limited Man. - Douglas C. Trowell) - (6 & 7) Ward Cornell - (9) Hugh 1263 BAY STREET, TORONTO 5, ONTARIO Bremner - (10) Pete James - (12) Roy Jewell - (13) Harvey M. Clarke - (14) Jack N. Inman - (16) Miss Jackie Barnes - (17) www.americanradiohistory.com Page Seventy -One May 8th, 1958 Canadian Broadcaster

(19 to 22) All - KEY - (16) Fred Owen - (17) William Glen Robitaille - McDougall (19 to 22) Radio & Co. 17. Chief Engineer - Canada - (23) Weed 1. Owner or Company name 9. News Director Ltd. 2. President (if a company) 10. Sports Director 18. Chief Operator Representatives 19. Toronto Reps CKSL, LONDON: 5,000 watts on 3. Manager 11. Women's Director 4. Assistant Manager 12. Farm Director 20. Montreal Reps CKTB, ST. CATHARINES: 1,000 1,290 kcs. (1) London Broadcasters 13. Promotion Director 21. Winnipeg Reps 5. Commercial Manager watts on 620 kcs. Dom. Supp. (1) Ltd. (2) F. Vincent Regan - 6. Production Director 14. Traffic Manager 22. Vancouver Reps - 23. Reps (5) Fred 7. Program Director 15. Copy Chief U.S. The Niagara District Broadcasting (3) J. Lyman Potts - 16. Librarian 8. Music Director Ursel (7) Vaughn Bjene (9) Co. Ltd. - (2) W. B. C. Burgoyne - - (3) Mary C. Burgoyne (4 5) Ed Blake - (10) John Wood - - - & (13) Pat Daley (14) Grace Vincent Lococo - (6 & 7) Jack - (5) F. Ganrow (6 & 7 (15) Joe Armstrong CKLB, OSHAWA: 5,000 watts on Ramsay - Dawson - (8) Clarence Colton - Howald - - Bill Kay (9) Art Gallagher (9) (10) (16) Mrs. Monica McGarrell 1,350 loes. (1) The Lakeland Broad- - - Jay Glover - Rex Stimers - (2) Alfred H. (10) Bill Kay (11) Marion Egan (11) Elda Flintoft (12 & 13) (17) Ron Turnpenny - (18) Roly casting Co. Ltd. - - - - Broad- Collins (3 & 5) Gordon G. - (12) Dan Trout - (13) J. B. Roy Bonisteel - (14) Mrs. Marion Koster-(19 & 20) National - (14) Florence Brum & 22) Garrison (7) Fred Oliver (9) "Bun" Scott - Mosher - (15) Bob Johnston cast Sales-(21 Stovin-Byles - - (15) Marion Egan (16) Mrs. Ltd. (23) Young Canadian Ltd. Arthur Cuthbert - (10) Bill Mc- - - (16) Dorothy Moody-(17) William - Kissock - (11) Mrs. Barbara Linda Nixon-(17) Edwin Schmidt Allen - (18) Larry Holleran - FALLS: 5,000 Pollock (12) Frank Eidt (13) - (18) Murray Mathieson - (19 & 20) Paul Mulvihill & Co. - CHVC, NIAGARA - - (19 22) Ltd. 1,600 kcs. (1) Radio Station Fred Oliver (14) Mrs. Vicki to Stovin-Bytes - (23) J. H. McGillvra Inc. watts on - (23) Young Canadian Ltd. CHVC Ltd. - (2) B. Howard Millar - (15) Frank Eidt - (16) Bedford (6) A. W. Blakely Marg McKay - (17) William C. CHLO, ST. THOMAS: 1,000 watts on - - CHEX, PETERBOROUGH: 5,000 680 kcs. T -Can. (1) Radio (8) Jack Simpson (10) Gordon Marchand - (18) Reg McCausland Basic. Supp. - (19 20) Loterie Potts & Co. watts on 980 kcs. Dom. (1) Station CHLO Ltd. (2) Clarence Dorst (11) Mrs. Erica Campbell - & - Co. - - (22) John N. Hunt & Assoc. Kawartha Broadcasting Ltd. Nichols (3) Eldred M. Smith - (12) Joseph Wilson - (14) Mrs. - (2) Sen. W. Rupert Davies - - Shirley Johnsen (15) Olga (23) Devney Inc. - - (4) Peter Dickens - (5) George - (3) Jack Weatherwax - (5) Harper (Leonard Evans in London) Wyshinski - (Mrs. Dorothy Sit- CBO, OTTAWA: 5,000 watts on 910 Reginal Carne (7) Bill William- kowski in Welland)-(16) Barbara - - (7) William Moyer - (9) Lyle kcs. Trans -Canada Network. son - (9) John Power - (10) John (10) Doug Axford - (17) T. E. Amis - (18) Owned and operated by the Cana- Danko-(13) Josephine McMeekin Cameron - Bellas - Ken Lee (19 & 20) Lorrie Potts (11) Maureen Smith-(12) William - dian Broadcasting Corporation. - (14) Mrs. Shirley Read - (15) Moyer (13) Peter Dickens & Co. - (22) John N. Hunt & Joyce Burton (16) Mrs. Barbara - - Assoc. (23) Donald Cooke Inc. CFRA, OTTAWA: 5,000 watts on 560 - (14) Mrs. Thelma Vankoughnett - kcs. (1) Frank Ryan (4) Don Reeds - (17) Bert Crump - (18) (15) Donald Lumley (16) - 20) - - BAY: 1,000 watts on Martin (5) George Cowling Frank Schoales-(19 & National Maureen Smith (17) William CFCH, NORTH - - (21 22) All - - kcs. T -Can. Basic. (1) Northern (6) Tom Foley (7) Terry Kielty Broadcast Sales - & Orin (19 & 20) Stephens & 600 - Canada (23) Weed & Co. - Broadcasting Ltd. - (2) Mrs. P. - (9) Campbell McDonald - (10) - Towndrow Ltd. - (22) John N. Campbell - (3) Harry Edgar - Tom Foley - (11) Joan Baxter - CFPA, PORT ARTHUR: 250 watts on Hunt & Assoc. - (23) Donald (5) Gord Robinson - (7 & 8) (12) Frank Ryan - (13) Don 1,230 kcs. Dom. Basic. (1) Ralph H. Cooke Inc. Clarence Houston - (9) Steve MacKinnon-(14) Janet Robertson Parker Ltd. - (3) Ralph Parker - Hooper - (10) Bob Cronk & Pete - (15) Don Morin - (16) Lynne (19 & 20) Paul Mulvihill & Co. CHOK, SARNIA: 5,000 watts on 1,070 Handley - (11) Erna Higgins - Woodburn - (17) Harold Peeren- - (21) A. J. Messner & Co. - (22) kcs. T -Can. Supp. (1) Sarnia (13) Bruce Anderson - (14) Mrs. boom (18) John Sproat-(19 & 20) John N. Hunt & Assoc. - (23) Broadcasting Ltd. - (2) Claude Melba Rainville - (15) Lorna Stephens & Towndrow Ltd. - (23) Weed & Co. Irvine - (3) Karl E. Monk - (5) Brown-(16) Mrs. Shirley Ruggles Weed & Co. Art O'Hagan-(7) George Ludgate (17) Jack Barnaby (18) Joe CJRH, RICHMOND HILL: 500 watts (9) Gene McLaughlin - (10) - - CKOY, OTTAWA: 5,000 watts on George Mrs. Elaine McCausland - (19 & 20) National 1,310 kcs. Dom. Basic. (1) CKOY on 1,300 kcs. (1) Radio Richmond Ludgate-(11) Broadcast Sales (21) All -Canada (3) Hill Ltd. (2) John O. Graham - Bitz - (12) Tom Rowe - (14) - Ltd. (2) D. Irving Cameron - - Elaine Bitz (16) Mrs. Zelda - (23) Weed & Co. Jack Daly (5) Don Hamilton (3) Stewart H. Coxford - (5) Stan Mrs. - - - Larke (6 & 7) Steve Appleby Warnez (17) Robert Cooke - CHWO, OAKVILLE: 1,000 watts on (6) Keith Sterling - (8) Walter - - (10) (9) Hal Burns - (10) Jack (18) Robert White - (19 & 20) 1,250 kcs. (1) CHWO Radio Ltd. Munroe - (9) Mac Lipson - - Co. (22) - (11) Mrs. Betty Seaton - (11) Mrs. Marj Chadwick Paul Mulvihill & - John (2 & 3) Howard Caine-(5) Victor Jack Daly - (14) N. Hunt & Assoc. (23) Donald Kennedy (13) Ann Hamrnell - (13) John O. Graham - - Tipple - (6 & 7) Bob McLaughlin - - Mrs. Pat Page (15) Ann Windsor Cooke Inc. -(8) Dick George-(9) Cy Young (14) Gerry Beland - (15) Don - - (10) Bob 'McLaughlin - (11) Thompson - (16) Walter Munroe Mrs. Jean Caine - (13) Howard - (17) Ken Puttock - (13) Tom Caine - (14) Mrs. Shirley Sibiga Borne-(19 & 20) National Broad- - (15) Mrs. Jean Caine - (16) cast Sales - (21) Stovin-Byles Dick George (17) Hans Wecke Ltd. - (22) John N. Hunt & Assoc. - (23) Inc. THE WORLD -(18) Bill McNaughton (19 to 22) - Donald Cooke AROUND - Radio & TV Sales. CFOS, OWEN SOUND: 1,000 watts on 1,470 kcs. Dom. Supp. (1) Grey 10,000 watts on CFOR, ORILLIA: & Bruce Broadcasting Co. (2) AROUND THE CLOCK 1,570 kcs. Dom. Supp. (1) Radio - C. J. McTavish - (3) William Station CFOR Ltd. - (2 & 3) (5) Russ Tomlinson E. (5) J. Hawkins - - Gordon Smith - William (7) Don Danard (9) Barry Pratt (6 & 7) Pete McGarvey - News PLUS Saleable Daily Features - - Kentner - (10) Eric Wesselby - (8) Mrs. Marg McFarland - (9) Lawrence Jim Reynolds (10) George (11) Isabel Doyle - (12) - Philldps - (13) Ron Boyd - (14) Franks - (11) Nanci Brandon - Mrs. Phyllis Arnott (15) Don (12) Pete McGarvey-(13) William - BRITISH UNITED PRESS tells more people in Hickling (16) Ron Wray - (17) J. Pratt - (14) Mrs. Peggy Smith - Keith Hewgill the world what's going on in the world than any (15) (16) Mrs. Gerry Stoffer-(18) - John Lawson - (19 22) Ltd. other service. BUP disposes of 6,000 correspond- Mang McFarland (17) George - to Stovin-Byles - - (23) Young Canadian Ltd. ents in 166 bureaux in 51 more than Slinn-(18) Peter Rowe-(19 & 20) countries - Stephens & Towndrow Ltd. - (21) CHOV, PEMBROKE: 1,000 watts on a third of a million miles of leased news circuits Stovin-Byles Ltd. - (22) Radio 1,350 kcs. Dom. Basic. (1) Ottawa - 100,000 of them for radio and television in Representatives Ltd. - (23) Young Valley Broadcasting Co. Ltd. - North America alone. Canadian Ltd. (2 & 3) E. Gordon Archibald -

SUNDAY SHOW: Commentaries on the Canadian and International scenes from Ottawa and elsewhere. DID YOU KNOW THAT... SPORTS PROGRAMS: The Sports Lineup, Sports Roundup, Speaking of Sports, Sizing up In the past 5 years the population of Sports - all in addition to world-wide compre- hensive sports coverage on spot basis. St. Catharines and Grantham Township has increased 25.1% ? WOMEN - HUMAN INTEREST: In the Women's World, Women in the News, Mainly for Women, Today, In Your Neighborhood, Time Out. Yes, it's a fast-growing market, BUP NEWS SERVICE IS NOT AN EXPENSE MAKE IT A MONEY MAKER WITH SERVED BY Representatives BUP RADIO FEATURES Paul Mulvihill Toronto - Montreal New Brochure Just Out Write: British United Press 575 University Street ee NIAGARA Dls7RIC'I STAI/c ,v CKTB Phone: UN. 6 9357 Montreal, P.O. tIuA1.'in,t .

www.americanradiohistory.com Page Seventy Two Canadian Broadcaster May 8th, 1958

CJIC, SAULT MARIE: 250 STE. KEY - (17) Roch Demers - (19 & 20) watts on 1,050 kcs. T -Can. Supp. Interprovincial Broadcast Sales (1) Hyland Radio-TV Ltd. (2) 1. Owner or Company name 9. News Director 17. Chief Engineer - - 2. President (if a company) 10. Sports Director 18. Chief Operator (22) John N. Hunt & Assoc. - (23) Mrs. J. G. Hyland - (3) Elbern 3. Manager 11. Women's Director 19. Toronto Reps J. H. McGillvra Inc. G. Vance - (5) Wilfrid Belec - 4. Assistant Manager 12. Farm Director 20. Montreal Reps 5. Commercial Manager 13. Promotion Director 21. Winnipeg Reps C KGB, TIMMINS: (6) George Jonescu (7) Tom 6. Production Director 14. Traffic Manager 5,000 watts on 680 - 22. Vancouver Reps kcs. McWatters - (8) Jerry Milhailuk 7. Program Director 15. Copy Chief 23. U.S. Reps T -Can. Basic. (1) Timmins - (9) Lionel McAuley - (10) Russ 8. Music Director 16. Librarian Broadcasting Ltd. - (2) Kenneth Ramsay - (11) Mrs. Grace Pitt - R. Thomson - (3) Gerry Hall - (12) Donald Ramsay - (13) (5) Gino Cicci - (7) William Terence O'Connell - (14) Tom Nadeau - (8) Noble Ruscitti - (9) McWatters - (15) Mrs. Helen Marjorie Girdwood - (16) Rita John N. Hunt & Assoc. - (23) Peter Gomery - (10) Terry Powell Conway - (16) Miss Dixie Kirwin Pankow - (17) Fred Roney - Young Canadian Ltd. - (11) Mrs. Anale Stanley (13) (17) (19 & 20) Lorrie Potts & Co. Dan (14) - David Irwin - (18) Jerry - CKSO, Kelly - Mary Plute - Milhailuk (19 & 20) Lowrie Potts (22) John N. Hunt & Assoc. (23) SUDBURY: 5,000 watts on 790 (15) Sandra Southcott-(17) Ernie - - kcs. T -Can. Basic (1) & Co. - (23) Devney Inc. J. H. McGillvra Inc. CKSO Radio Mott - (18) Milan Gornick - (19 Ltd.-(2) George M. Miller QC- & 20) National CJCS, STRATFORD: 250 watts on (3) Broadcast Sales - CKCY, SAULT STE. MARIE: 250 Will Woodill-(4) Ken Dobson (21 & 22) All -Canada (23) 1,240 kcs. Dom. Supp. (1) CJCS -(5) Ralph Connor (Local Sales- - Weed watts on 1,400 kcs. (1) Algonquin Ltd. (2) & Co. Radio-TV Co. Ltd. (2) Carmen - Frank Squires - (3 & Ken Dobson) - (6 & 7) Bob Alex- - 5) Stan Tapley (6, 7, 9 & 10) ander (9) P. Greco (3 & 5) Allen Bestall - - Robert Evans, Jr. - CBL, TORONTO: 50,000 watts on - William Inkol - (11) Mrs. Marion (10) Dan Kelly-(11) Trudy Man- 740 kcs. Trans -Canada Network. - (6 & 7) Ken Duke - (8) Ray McKay (12) Koivisto (9) Finn (10) - Peter Hall - (13) chester - (13) Carl Erlewyn Owned and operated by the Cana- - Ron - Don Manson (14) Mrs. Thelma (14) - Harry Wolle - (11) Mrs. Clare - Mrs. Eileen Forbom - (15) dian Broadcasting Corporation. (13) Boehler-(15) Mrs. Marion McKay Bob Alexander (16) Lucille Bestall - John Meadows - (17) (19 - CFRB, TORONTO: (14) Pat Rimmer (15) Marcel - John Grigg - to 22) Albert - (17) Jim McRae - (19 50,000 watts on - Ail -Canada - (23) Weed & Co. to 22) All -Canada (23) Weed 1,010 kcs. CBS. (1) Rogers Radio Lacosse - (17) Joseph Marinelli - Broadcasting (18) Patrick Conway (19 & & Co. Co. - (2) Harry - - CFBR, SUDBURY: 1,000 watts on Sedgwiek - (3) Lloyd Moore 20) Stephens & Towndrow Ltd. - 550 kcs. French Supp. (1) The CKOT, TILLSONBURG: 1,000 watts (5) - (23) Young Canadian Ltd. Waldo Holden - (6) Jack Sudbury Broadcasting Co. Ltd. - on 1,510 kcs. (1) Tillsonburg Dawson (7) Wes McKnight (2) F. Baxter Ricard (3 & 5) Broadcasting Co. Ltd. (2) Dr. - - CFRS, SIMCOE: 250 watts on 1,560 - - (8) Wishart Campbell - (10) Wes René Riel-(7) Jean Pierre Coallie Ralph A. Hawkins - (3) John McKnight (12) Rex Frost (13) kcs. (1) Simcoe Broadcasting Co. (9) Kirk Lavillandre (13) Lamers (5) Jack Campbell - - Ltd. (2) Ted M. Fielder (3) - - - - Ken Marsden - (14) Mrs. Mary - - Yves Langevin (14) Simone (7) Ken Orton (9) Jack Eaton Falconer (16) Fred G. Sherratt (5) Richard T. - - - Art Collins - (17) - Plante - (17) Henry Albert - (18) - (10) George D'Ambrose - (11) Clive Eastwood (18) Bill Baker Maxwell - (7) John M. Roxburgh Ken Wray (19 & 20) Interpro- Mrs. Thelma Hyatt (12) Jack - (8) Margaret Patter (9) Bob - - - (20 to 22) All -Canada - (23) - - vincial Broadcast Sales-(22) John Eaton - (14) Mrs. May Fleming - Young Canadian Ltd. Laine - (10) John M. Roxburgh N. Hunt & Assoc. - (23) Young (15) Mrs. Lois Yallop - (16) Mrs. - (11) Bette Barber - (12) Doug- Canadian Ltd. Marilyn Baxter - (17) Ken Orton CHFI-FM, TORONTO: 9,450 watts on las W. Barnet - (14) Patti O'Neill - (19 to 22) Radio Representatives 98.1 megs. (1) CHFI-FM Ltd.-(2) - (15) Mrs. Ruth Ann Caswell - CHNO, SUDBURY: 1,000 watts on Ltd. Edward J. Piggott - (3) Don (16) Margaret Patter-(17) Leslie 900 kcs. Dom. Supp. (1) The Sud- Wright - (5) Tom Young - (10) H. Rooke - (18) David Spencer bury Broadcasting Co. Ltd. - (2) CFCL, TIMMINS: 1,000 watts on 580 Bob Shane (17) Harry Verlinden (19 & 20) & TV F. Baxter - - Radio Sales. Ricard-(3, 5 & 7) Peter kcs. French Supp. (1) J. Conrad - (18) Bob Shane - (19 to 22) Scott - (9) Hartley Hubbs - (10) Lavigne Enterprises Ltd. - (2) Radio Representatives Ltd. CJET, SMITHS FALLS: 1,000 watts Joe Spence - (11) Mrs. Judy J. Conrad Lavigne - (3) René on 630 kcs. (1) Rideau Broadcast- Jacobson - (13) Larry Bodnar - Barrette - (5) Ted Meunier - CHUM, TORONTO: 2,500 watts on ing Ltd. - (2 & 3) Jack W. Polie - (14) Mary Jane Labelle (15) (6) Albert Aubé - (7 & 9) Ray- 1,050 kcs. (1) York Broadcasters -(5) Don Slater-(7) Ron McKee Mrs. Helen Grenon - (16) Mrs. mond Lemay-(10) Gaston Berge- Ltd. - (2 & 3) Allan F. Waters - (9) Bill Falkner - (10) Jim Helen Burtnyk-(17) Henry Albert ron - (11) Marguerite Phillion - - (5) Wes Armstrong - (7 & 8) Shearon - (11) Marjorie Gird- - (18) Ken Wray - (19 & 20) (13) Gérald Lefèvre-(14) Jacque- Phil Ladd - (9) Miss Pat Bennett wood - (14) Jean Barrager - (15) National Broadcast Sales - (22) line Kelly - (16) Hélène Lessard - (10 & 13) Phil Stone - (14)

RADIO

Results in . . . . Advertisers have demonstrated the sales-ability Greater Returns of our stations by continuous use of this on The Advertisers media for a greater return on their

Dollar advertising dollar . . . .

MONTREAL TORONTO WINNIPEG VANCOUVER

www.americanradiohistory.com May OA. 1958 (`aneriien Rrnºriraator Pace Seventy -Three

Wes Armstrong - (15) Peggy Lane Collard - (16) Laurianne Trem- -(16) Mary McInnes-(17) George blay - (17) Marius Girard - (18) Jones - (19) Stephens & Town - Claude Collard - (19 & 20) Inter- draw Ltd. - (20) Radio & TV provincial Broadcast Sales. Sales - (23) Devney Inc. CHAD, AMOS: 250 watts on 1,340 CJBC, TORONTO: 50,000 watts on kcs. French Supp. (1) Radio Nord 860 kcs. Dominion Network. Owned Inc. - (2) David A. Gourd - (3) and operated by the Canadian F. G. Cappellari-(4) Yvon Martel Broadcasting Corporation. Repre- - (5) George A. Chartrand - (6 sented in Canada by Stovin-Byles & 7) Yvon Martel - (8) Lucien Ltd. Brien - (9) Bernard Valiquette - (10) Lauzon (11) 5,000 day- Guy - Yolande CKEY, TORONTO: watts Gervais (12) Lucien Brien (1,000 watts nighti¢ne) on 580 - - time (13) Yvon Martel (14) Mrs. B. kcs. (1) Frybrook Ltd. - (2) Jack - Hal Cooke Guimont - (15) Lucien Brien - Kent Cooke - (3) - (16) Yolande Gervais (17) Jean - (5) Jack Turrall - (6) Ed Houston - Don Insley-(8) Ed Houston Guy Langevin - (18) Ernie Chart - -(7) rand (19 & 20) Jos. A. Hardy & (9) Jack Oldham (10) Joe - - Co: - (22) John N. Hunt & Assoc. Crysdale - (13) Jack Oldham - (23) (14) Kendrick Crossley-(15) Mrs. - Weed & Co. Geraldine Boddington - (16) Joy Groves - (17) Al Taylor - (18) OBJ, CHICOUTIMI: 10,000 watts on National 1,580 loes. French Network. Owned Roy Lyttle - (20) Broad- and operated by the Canadian cast Sales - (21) A. J. Messner & Co.-(22) National Broadcast Sales Broadcasting Corporation. (23) Donald Cooke Inc. - CJMT, CHICOUTIMI: 1,000 watts on ONLY ONE CKFH, TORONTO: 250 watts on 1,400 1,450 kcs. (1) CJMT Ltée. - (2) kcs. (1) Foster -Hewitt Broadcast- Jos. Masse - (3) J. Marcel Houle ing - (2) Foster Hewitt - (3) Bill - (5) François Belley - (6 & 7) Hewitt - (5) Keith Davey - (7) Ray Labrecque - (8) André Lajoie PRIVATE Barry Nesbitt - (9) Allan Small - (9 & 10) Gilles Paradis - (11) - (10) Bill Hewitt - (14) Jane Therese Trernbiay - (13) Miss G. Wisman - (15) Dan Hyatt - (16) Pillion - (14) Denise Fortin - Mrs. Ingebord Bortulussi - (17) (15) Miss P. Verrault-(16) André Gerry Wilson - (23) Weed & Co. Lajoie - (17) Lucien Simard - (18) Antoine Fortin - (19 & 20) WELLPORT BROADCASTING: 500 Interprovincial Broadcast Sales - watts on 1,470 kcs. (2) Gordon (23) Weed & Co. Burnett. This station will begin operation in the Welland - Port CHRD, DRUMMONDVILLE: 250 Colborne area about May 15, 1958. watts on 1,340 kes. (1) Radio Call letters have not been assigned Drummond Ltée - (2) M. Sigouin as yet. Bob Redmond and Doug - (3 & 5) Benoit Vanier - (7) Manning have been named as Hector Ledoux - (9) André Bou- managing associates. CARTB mem- langer - (10) Yvon Dufour - (12) bership has been applied for. There Hector Ledoux - (16) Jean -Guy will be no network affiliation. Paul - (17) Gerald Paul. CBE, WINDSOR: 10,000 watts on CHEF, GRANBY: 250 watts on 1,450 1,550 kcs. Trans-Canada Network. kcs. (1) La Cie de Radiodiffusion Owned and operated by the Cana- de Granby Ltée. - (3 & 5) Marcel dian Broadcasting Corporation. Provost - (7) Ray -Marc Dubé - (10) Gilles Lajoie - (12) Serge CKLW, WINDSOR: 50,000 watts on Bélair - (14) Berthe Lapointe - 800 kcs. Dom. Supp. (1) Western (15) Ray -Marc Dubé - (16) Mrs. STATION Ontario Broadcasting Co. Ltd. - Jeanne De Caven - (17) Gerard (2 & 3) J. E. Campeau (Operations Laliberté - (19 & 20) Radio Time 0 Man. - S. Campbell Ritchie) - Sales. (7) John Gordon - (8) Wally COVERS Townsend - (9) Austin Grant - CKCH, HULL: 5,000 watts on 970 kcs. (10) Jim Van Kuren (11) Mrs. French Net. Supp. (1) La Cie de Myrtle Labbitt and Mary Morgan Radiodiffusion CKCH de Hull Ltée. - (12) Austin Grant - (13) Art - (2) Wilfrid Carr - (3) Jean- QUEBEC'S Gloster - (14) Mrs. Margaret Paul Lemire - (4 & 5) Henri W. Marshall - (16) Marian Johnson Allard - (7) Rheas Gaudet - (8) - (17) Stewart Clark - (19 to 22) Aurele Groulx - (9) Jean Pierre All -Canada - (23) Adam J. Sanche - (10) Pierre Dufault - RICH Young. (11) Louise Simard - (14) Simone Lanctot - (15) Hilda Trudeau - CKNX, WINGHAM: 1,000 watts on (16) Emile Routhier - (17) Jean- 920 kcs. Dom. Supp. (1) Radio Louis Guerette - (18) Joseph NO. Station CKNX Ltd. - (2) W. T. Haddad - (19 & 20) Interprovin- Q Cruickshank - (3) John Cruick- cial Broadcast Sales - (22) John shank - (7) JohnLangridge - (8) N. Hunt & Assoc. - (23) Weed & H. V. Pym - (9) John Strong - Co. (10) John Brent - (11) Margaret MARKET Brophy - (12) 'Bob Carbert - (13) Roger West-(14) Mrs. Lillian CKRS, JONQUIERE: 1,000 watts on Gorbutt - (15) Bessie Campbell- 590 kcs. (1) Radio Saguenay Ltée. (16) Iona Terry - (17) Scott Reid - (2) Henri Lepage - (3, 6 & 7) (18) Elmer Purdon (19 & 20) Guy Boivin (General & Commer- - - cial Man. Tom Burham) (9) Our coverage map proves it. BBM statistics prove Lorrie Potts & Co. - (23) Young - - Canadian Ltd. Lionel Trenyblay - (10) Jean it. And we can prove it. Better still. prove it your- Martin - (14) Guy Boivin - (16) (17) self with a solid CKOX, WOODSTOCK: 250 watts on Marcel Perron - Gerard try. The market is bier (Quebec's Lemieux (18) Gerard 1,340 kcs. (1) Oxford Broadcasting - Gosselin 3rd largest), the neoole numerous (1/4 (19 & 20) Jos. A. & Co. million), Co. Ltd. (2 & 3) M. J. Worry - Hardy - - (22) John N. Hunt & Assoc. spending high (1/4 billion) radio homes, wow! (5) John Black - (7) William - - Tonner - (9) Ross Marshall - (23) Young Canadian Ltd. (39,200). CKRS RADIO covers them all with the (10) Tonner (11) Alice William - most R -E -S -P -E -C -T -E -D voice of the 3rd market. Munro - (17) Paul Hunter - (19 CKLS, LA SARRE: 250 watts on 1,240 & 20) Lorrie Potts & Co. - (22) kcs. French Net. Basic. (1) North- Jahn N. Hunt & Assoc. ern Radio - Radio Nord Inc. - (2) David A. Gourd - (3 & 5) Yvon Martel - (6 to 9) Bernard RADIO & TELEVISION Valiquette (10) Guy Lauzon C K R S QUEBEC - - P.O. PDX 4V0 JONQUIERE QUE. (13) Yvon Martel - (17) Jean - CFGT, ALMA: 1,000 watts on 1,270 Guy Langevin - (19 & 20) Jos. A. The only private radio & T V stations covering Hardy & Co. (22) John N. Hunt kcs. (1) Radio Lac St-Jean Ltée. - the entire - Lake St. John market - (2) Jules Collard - (3) Jean- & Assoc. - (23) Weed & Co. Chicoutimi Jacques Fortin-(4, 7 & 9) Rosaire Pelletier - (10) Jean-Jacques CKBL, MATANE: 5,000 watts on Fortin - (13) Marcel 'Collard - 1,250 kcs. French Net. Supp. (1) (14) Rosa Gauthier - (15) Marcel La Cie de Radiodiffusion de

www.americanradiohistory.com Page Seventy -Four Canadian Broadcaster May 8th, 1958

KEY (13) Paul Gélinas - (14) André 1. Owner or Company name 9. News Director 17. Chief Engineer Daveluy - (15) Berthe Robitaille 2. President (If a company) 10. Sports Director 18. Chief Operator - (16) Guy Lepage - (17) Lea 3. Manager 11. Women's Director 19. Toronto Reps Spencer (18) Roger 4. Assistant Manager 12. Farm Director 20. Montreal Reps - Lepage - 5. Commercial Manager 13. Promotion Director 21. Winnipeg Reps (19 & 20) Interprovincial Broadcast 6. Production Director 14. Traffic Manager 22. Vancouver Reps Sales - (23) Weed & Co. 7. Program Director 15. Copy Chief 23. U.S. Reps 8. Music Director 16. Librarian CHNC, NEW CARLISLE: 5,000 watts on 610 kcs. French Basic. (1) The Gaspesia Radio Broadcasting Co. Ltd. (2) Matane Ltée. - (2 & 3) René Marini - (14) Joe Coates - (15) - Dr. Charles Dumont - Lapointe-(4 & 5) Octave Lapointe Jean McKinnon-(16) Pat Donovan (3) John R. Peloquin - (4) Jean (6 & 7) Claude Guénette (8) (17) J. C. Douglas (19) All - Neron - (5) John R. Peloquin - - - - - (7) Ivan Leclerc Aline Gagné - (9 & 10) Jean Canada - (23) Weed & Co. - (9) Florian Berger (11) Armande Desrosiers Bernard - (14) Lucette Henry - - (17) Bruce MacDonald (19 & 20) - (12) André Watters - (14) CJAD, MONTREAL: 10,000 watts on - Georgette Lavois (15) Miss Jos. A. Hardy & Co. - (23) Young - 800 kcs. CBS. (1) CJAD Ltd. - (2) Canadian Ltd. Ginette Otis - (16) Miss Marcelle Arthur Dupont-(3) Mac McCurdy Carrier- (17) Yvan Fortier- (18) (7) Ned Conlon (9) Hamilton Auguste Tremblay (19 & 20) - - CBV, QUEBEC: 10,000 watts on 980 - Grant - (10) Danny Gallivan - kcs. French Network. Owned and Jos. A. Hardy & Co. - (23) Adam (11) Doris Clark & Mrs. Peggy J. Young. operated by the Canadian Broad- Keefer - (13) Bob Laurion - (14) casting Corporation. Berthe Poulet - (16) Anna CKBM, MONTMAGNY: 250 watts on Watt (17) Aurèle Boisvert 1,490 kcs. (1) Radio Alléghanys - - CHRC, QUEBEC; 10,000 watts on 800 (18) Gord Hope - (19 & 20) Radio kcs. (1) CHRC, Ltée. Inc. - (2) Henri Deschênes - (3 Time Sales-(23) Young Canadian - (2) Lt -Col. & 5) André Mercier (6 & 7) Hervé Baribeau-(3) Henri Lepage - Ltd. (Station Henri Desohênes - (9 & 10) José Man. - Aurèle Pelletier) Rettino - (11) Henriette Michon - (5) Richard D. Thibodeau - (12) José Rettino (13) André CJMS, MONTREAL: 5,000 watts on (6 & 7) Magella Alain-(9) Rosaire - - 1,280 kcs. (1) CJMS Radio Montreal Mercier - (14 to 16) Jean-Pierre Labrecque - (10) Maurice Descar- Mercier (17) Marcel Coulombe -(3 & 5) Johnny Nadon-(6 & 7) reaux - (11) Mrs. Aline Fortier - Jean Lajoie (8) Bernard Trem- - - (19 & 20) Radio & TV Sales. - (13) Richard D. Thibodeau - (14) blay - (9 & 10) Guy Langis - (11) Julienne Belanger - (15) Henri Mrs. Germaine Buteau - (13) Veilleux - (16) Fernando St - CBF, MONTREAL: 50,000 watts on Johnny Nadon-(14) Jean Gareeau Georges - (17) Arsene Nadeau 690 kcs. French Network. Owned (15) Jacques Antoons (16) (18) Marcel - and operated by the Canadian - Huard - (19 & 20) Bernard Tremblay - (17) Jean Jos. A. Hardy & Co. - (23) Young Broadcasting Corporation. Garceau - (18) Jean Guy Robin Canadian Ltd. - (19, 21 & 22) Stovin-Byles Ltd. CBM, MONTREAL: 50,000 watts on - (23) Forjoe & Co. CJQC, QUEBEC: 250 watts on 1,340 BABY 940 kcs. Trans -Canada Network. kcs. T -Can. Supp. (1) The Good- Owned and operated by the Cana- CKAC, MONTREAL: 50,000 watts on will Broadcasters of Quebec dian Broadcasting Inc. Corporation. 730 kcs. CBS. (1) La Compagnie de (2) Howard Wert - (3) George BONUS Publication de "La Presse" Ltée. - MacDonald - (4) Harold Burnside CFCF, MONTREAL: 5,000 watts on (2) Mrs. Angelina DuTremblay - - (6) George MacDonald - (9) 600 kcs. Dom. Basic & ABC. (1) (3) Phil Lalonde-(4) Roy Malouin John Anthony - (10) Carl Higgins Canadian Marconi Co. - (2) S. M. -(5) George Bourassa-(6) Jean- (11) Mrs. Ursula Delaney - (14) Finlayson - (3) R. E. Misener - nette Brouillet - (7) Ferdinand Gisele Giguere - (15) Mrs. Rae THERE (5) Keith Dancy - (7) Vin Biondi - (8) Jacques Catudal - Townsend - (16) Robert Sharples Dittmer - (9) A. G. Cannings - (9) Paul Boudreau - (10) Yvon - (17) Mike Lavallee - (18) (10) Russ Taylor - (11) Patricia Biais - (11) Jeannette Brouillet - Fernand Guillemette - (19 & 20) ARE MORE Radio & TV Sales. CKCV, QUEBEC: 5,000 watts on 1,280 MOUTHS kcs. (1) CKCV Ltée. - (2) Gaston Pratte - (3) Paul Lepage (Station "LUCKY Man. - Marcel Leboeuf) - (5) TO FEED Marie-Paule Vachon - (6 & 7) Michel Gariépy - (8) Jean Leroye (9) Roger Bruneau - (10) Jean IN THE LANG -WORTH Pouliot-(11) Marie-Paule Vachon -(12) Roger Bruneau - (13) Guy Bernier-(14) Marie-Paule Vachon FAMILIES - (15) Jean Bender - (16) Jean STATION!" Leroye - (17) Lucien Gobeil - (18) André Duchesneau-(19 & 20) OF It gets THE HUCKSTERS the commercial jingle Interprovincial Broadcast Sales - - (23) Weed & Co. service with over 1000 tracks covering more than 132 GREATER CJBR, RIMOUSKI: 10,000 watts on different business categories: And it gets the AIRLIFTS 900 kcs. French Net. Supp. (1) The Central Public Service Corp. Ltd. QUEBEC - sound effects, attention getters, special themes, news -(2) Jacques Brillant-(3) André and weather intros, station breaks solid sell for both Lecomte - (4) François Raymond - - (5) L. P. Cliche - (6 & 7) Sandy you and your advertisers. Burgess - (8) Lorenzo Michaud - (9) Guy Ross - (10) Bernard Langlois - (11) Louise Lavallée - (12) Arthur Rioux - (13) Sandy HAPPY LANG -WORTH Burgess - (14) Miss C. Marmen - (15) Bernard Langlois - (16) Lorenzo Michaud - (17) Marcel RADIO MARKET! Vallée - (18) Gilles Fournier - (19 & 20) Interprovincial Broad- Listeners get all the "new sounds from cast Sales - (23) Weed & Co., as Lang -Worth" that will make your station of June 1, 1958. the brightest and most tuneful in town! CJFP, RIVIERE - DU - LOUP: 250 watts on 1,400 kcs. French Net. CHRC Advertisers get a tailored commercial Supp. (1) Radio Temiscouata Ltée. and production service high in quality, - (2) Armand Belle - (3 & 5) imagination and variety. Henri Bourdeau - (6) Luc Simard - (7 & 8) Raoul Savard - (9) QUEBEC CITY Robert L'Heureux - (10) Raoul 800 K.C. Savard - (11) Odette Dionne - (12) Andrien Martin - (13) Remi 10,000 Test it for Beaulieu - (14 & 15) Jacqueline WATTS your market Voyer - (16) Rene Viel - (17) Raymond Lavoie - (18) Rene Viel at the CARTB - (19 & 20) Interprovincial Broad- Reps. convention cast Sales - (23) Young Canadian Canada: Jos. A. Hardy & Co. Ltd. 447 Jarvis St. TORONTO Ltd. U.S.A.: Young Canadian Limited WA. 2.2103 CHRL, ROBERVAL: 1,000 watts on 910 kcs. (1) Radio Roberval Inc. -

www.americanradiohistory.com www.americanradiohistory.com Page Seventy -Six Canadian Broadcaster May 8th, 1958

(2) Georges Gagnon - (3) J. Radio Station CKVL Ltd. - (2) Wilfrid Mondoux - (5) Normand KEY Jack Tietolman--(3) Corey Thom- Gagnon (6 to 8) - Harvey Paradis 1. son Owner or Company name 9. News Director (5) Judah Tietolman (9) Jacques Cossette (10) 17. Chief Engineer - - - - 2. President (if a company) 10. Sports Director 18. Chief Operator (6 & 7) Marcel Provost (8) 3. - Normand Gagnon - (11) Mrs. A. Manager 11. Women's Director 19. Toronto Reps Roman Ryterband (9) Marcel Mayné (12) Edgar 4. Assistant Manager 12. Farm Director 20. Montreal Reps - - Tremblay 5. - Commercial Manager 13. Promotion Beauregard (10) Robert Rivet (13) Normand Gagnon (14 15) Director 21. Winnipeg Reps - - - & 6. Production Director 14. Traffic Manager 22. Vancouver Reps (11) Mrs. June Warren & Pierrette Therese Doré - (16) Claudette 7. Program Director 15. Copy Chief 23. U.S. Reps Champoux (12) 8. Music Director 16. Librarian - J. Alphonse Gagnon - (17 & 18) Marcel Bolduc Lapointe - (13) Corey Thomson - (19 & 20) Jos. A. Hardy & Co. - (14) Judah Tietolman - (15) Gaston Saulnier (16) Laurent CKRN, ROUYN: 250 watts on 1,400 1,090 kcs. (1) Radio-Iberville Ltée. Chartier (11) Aline Desjardins - (2) - Bourdy - (17) Maurice Rousseau kcs. French Net. Supp. (1) North- - Jean-Paul Auclair - (3) - (13) P. A. Joly - (14) Miss R. (18) Bernard Brisset-des-Nos ern Radio -Radio Nord Inc. (2) Bernard Turcot - (5 & 6) Jack Laberge (15) R. Daigneault - - - Turcot (7) - - (19 & 20) Radio & TV Sales - (23) David A. Gourd - (3 & 5) Yvon - Bernard Turcot - (16) Miss D. Belanger - (17) Donald Cooke Inc. Martel - (6 to 8) Bernard Vali- (9) Pierre Meunier - (10) Nadeau Marcel Lyonnais - (18) Marcel quette (10) Guy Lauzon (13) Papineau (11) Huguette Proulx Girard (19 & 20) Jos. A. Hardy - - - - CFDA, VICTORIAVILLE: 1,000 Yvon Martel-(17) J. Guy Langevin -x(12) Claude St -Denis --(13 & 14) & Co. - (22) John N. Hunt & watts (19 & 20) Jos. A. Hardy & Co. Jack Turcot (16) Pierre Meunier Assoc.-(23) Young Canadian Ltd. on 1,380 kcs. (1) Radio Victoriaville - - Ltée: (2) Dr. C. A. Gilbert - (22) John N. Hunt & Assoc. - - (17) Guy de Volter - (18) - - (23) Weed & Co. Claude Deschamps - (19 & 20) CKTS, SHERBROOKE: 1.000 watts (3 & 5) Roger Gilbert - (6 & 7) Interprovincial Broadcast Sales. on 900 kcs. Dom. Basic. (1) Sher- J. Maurice Bilodeau - (8 & 9) CHGB, STE. -ANNE Marcel Rheault (10) de la POCA - CKJL, brooke Telegram & Printing & - J. Maurice TIERE: 1,000 watts on 1,350 Ices. ST. JEROME: 1,900 watts on Bilodeau (12) Marcel Rheault 900 kcs. (1) Radio Laurentides Inc. Publishing Co. Ltd. - (2) Sen. - French Net. Supp. (1) CHGB Ltée. Charles B. Howard (3) Alphée - (13) Roger Gilbert - (14) J. (2 & 3) Georges Desjardins - (2, 3 & 5) Jean Lalonde - (10) - Maurice Bilodeau (16) Marcel - - Yves Vezina (12) Blaise Gouin Gauthier - (4 & 5) J. L. Gauthier - (4 & 5) Paul Emile Hudon - (6) - (6 & 7) Morris Austin (9) Rheault - (17) Roger Paul - (18) Antoine Frève (7) Raymond - (17) Jean Seneca' - (19) Lorrie - - A. Poliquin (19 & 20) Radio & - Potts & Co. -1(20) Interprovincial Gordon Beerworth - (10) Gordon - Gagné - (8) Clément Landry - Breen (11) Sally Billing (13) TV Sales - (23) Young Canadian 10) Broadcast Sales. - - Ltd. (9 & Gilles Bradet-(12) Louis Gordon Beerworth - (14 & 15) Fortin - (13 & 14) Maurice CKSM, SHAWINIGAN FALLS: 1,000 Sally Billing - (16) Dorothy Lévesque-(15) Paul -Emile Hudon watts on 1,220 kcs. (1) Shawinigan Belanger - (17) Marcel Lyonnais CKVM, VILLE -MARIE: 1,000 watts - (16) Clément Landry - (17) Falls Broadcasting Co. Ltd. - (2) - (18) Marcel Girard - (19 & 20) on 710 kcs. (1) Radio Temisca- Georges Desjardins-(18) Antoine A. Gelinas - (3) Allan Rogerson Jos. A. Hardy & Co. (22) John mingue Inc. (2) Hervé Leblanc Dubé (19 & 20) Interprovincial - - - - (4) Emilien Beaulieu - (6) N. Hunt & Assoc. - (23) Young - (3) Guy Burelle - (4) Gérard Broadcast Sales - (23) J. H. Roger Daoust - (7) Alain Chartier Canadian Ltd. Trépanier - (5) Ernie Fauvelle - McGillvra Inc. - (8) Marie L. Rogerson - (9) (6) Guy Burelle - (7 & 8) Gisèle Alain Chartier - (10) André CJSO, SOREL: 1,000 watts on 1,320 Loiselle - (9) Marcel Ladouceur CKRB, ST. GEORGES de BEAUCE: Duquette--(11) Marie L. Rogerson (10) Yvon Larivière (11) 5,000 watts on 1,250 kcs. (Effective kcs. (1) Radio -Richelieu Ltée. - - - - (12) A. Houde - (13) Alain (2) Arthur Villeneuve (3), Gisèle Adam - (12) Paul Des- July 1, 1958). French Net. Supp. Chartier (14) Marie L. Rogerson - jardins -= (13) Jean-Paul Paquette (1) Radio Beauce Inc. (2) Yvon - Maurice Boulianne - (5) Maurice - -(15) Alain Chartier-(16) Marie Bérubé (6) Lorenzo Brouillard -(14) Gisèle Loiselle-(15) Marcel Thibodeau-(3) Charles A. Thibo- L. Rogerson-(17) Ernest Brunelle - (16) (5) -(7) Claude 'Rochom-(8) Georges Ladouceur - Gisèle Loiselle deau - Jean Barbeau - (18) A. Houde (19 & 20) Jos. (17) Gaston Tasset (19 & 20) (6 & 7) Gilles Bernier (8 & 9) - - Codling - (10) Michel Champagne - - - A. Hardy & Co. (13) Maurice Boulianne (14) Jos. A. Hardy & Co. - (23) Young Louise -Andrée Roy - (10) Gilles - - Canadian Ltd. Bernier - (13) Claude Rousseau CHLT, SHERBROOKE: 5,000 watts Lorenzo Brouillard - (16) Pauline - (15) Yvette Mathieu - (16) on 630 kcs. (Effective July 1, 1958). Péloquin - (17) Joseph Cardin - Jules Venne - (17) Armande French Net. Supp. (1) La Tribune (19 & 20) Jos. A. Hardy & Co. - Catellier - (19 & 20) Interpro- Ltd. - (2) Paul Desruisseaux QC (23) Donald Cooke Inc. NEW BRUNSWICK vincial Broadcast Sales. - (3) Alphée Gauthier - (4 & 5) CKBC, BATHURST: 250 CKLD, THETFORD MINES: 250 watts or J. L. Gauthier-(6 & 7) V. Bernard 1,400 kcs. (1) Bathurst Broadcast- CHRS, ST.-JEAN: 1,000 watts on (9) Henri Crusene (10) Jean watts on 1,230 lees. French Net. - - Supp. (1) Radio Mégantic ing Co. Ltd. - (2 & 3) J. Leo Ltée. - Hachey (5) (2 & 3) Henri Lagueux (4 & 5) - Richard J. Gallagher (6, 7 & 9) Ray Bourque-(10) Will Dugré - (6 & 7) Raymond - Burl (8) Elizabeth Ray MacDonald - (11) Mrs. Marty - Bolduc - Elliott (12) Ray Bourque (9 & 10) Bertrand Potvin - (11) - Elizaibeth Bolduc - (12) Raymond (13) Richard J. Gallagher - (14) Perreault - (13) Raymond Buri - Terry Mourant - (15) Mrs. Marty (14) Will Dugré (15) Elliott - (16) Terry Mourant - - Lise Coté (17) Phil Parquet (19 20) - (16) Elizabeth Bolduc (17) - & Georges Lord -.- (18) - Lorrie Potts & Co. - (23) Young Paul Cloutier Canadian Ltd. NOTICE - (19 & 20) Jos. A. Hardy & Co. CKNB, CAMPBELLTON: 1,000 watts CHLN, TROIS - RIVIERES: 5,000 watts on 1,450 on 950 Ices. Dom. Basic. (1) Resti- Ices. (1) Radio Trois- goudhe Broadcasting TO DELEGATES Rivières Inc. - (2) Sen. Jacob Co. - (2) Nicol (3) Léon Trépaner John Alexander - (3 & 5) Bob - - (5) Richards - (9) Ben Dalfen (10) Maurice Duval - (6 & 7) Maurice George O'Donoghue - Dansereau - (9) Sylvio St-Amant - (11) Ruby It is permissible (10) Jean Paul Mann - (14 & 15) Buck Richards for those who insist - Trudel - (13) (17) Phil Paquette (19 Maurice Duval - (14) Suzanne - - & 20) Desaulniers (15) Jos. A. Hardy & Co. - (23) Weed - Ernest Lamy - & Co. on purchasing radio scripts during (16) Claude Colbert - (17) Oric Lefeibvre - (18) Yvon Rocheleau CJEM, (19 & 20) Interprovincial EDMUNDSTON: 1,000 watts the convention to approach - Broad- on 570 kcs. French Supp. (1) me on cast Sales - (23) Young Canadian Ltd. Edmundston Radio Ltd. - (2) George Michaud - (3) George the subject. As usual, I can be located CKTR, TROIS - RIVIERES: 1,000 Guerrette (Gen. Man. - Jacques watts on 1,350 lees. French Radio Brillant) - (4) Bob Beaulieu - in any of the bigger suites where Assoc. (1) CKTR (1958) Ltd. - (2) (5) George Guerrette - (7) Guy Paul Aboud - (3) J. Fernand Theriault - (8) George Gurretbe Ruflange (5) Charles Couture - (9 & 10) Hemel Dumont - liquor is being - (12) Rev. Father Gedéon (13) served, but I prefer - (7) André Gaudreault - (9) - Jacques Hébert - (10) Michel George Guerrette - (14) Mrs. Lecours (13) Jacques Jacqueline R. Charron (15) Pat not to be pestered - Hébert - - about business (14) Mrs. Lise Ferron - (16) Jules Gendron - (16) Yvonne Roussel Héroux (17) Hervé Lapointe -(17) Marcel Vallée-(18) Walter - - Martin (19 & 20) Iniberproviincial matters after the hour of 3 a.m. (18) Fernand Lemay - (19 & 20) - Radio & TV Sales - (23) Donald Broadcast Sales --(23) Weed & Co. Cooke Inc. , CFNB, FREDERICTON: 5,000 watts CKVD, VAL D'OR: 250 watts on on 550 kcs. T -Can. Basic. (1) James 1,230 kcs. French Basic. (1) North- S. Neill & Sons Ltd. - (2) J. ern Radio-Radio Nord Inc. - (2) Stewart Neill - (3) D. Malcolm David A. Gourd - (3 & 5) Yvon Neill (Station and Commercial Martel - (6 to 9) Bernard Vail- Manager-Jack Fenety)-(6 & 7) WALTER A. DALES quette - (10) Guy Lauzon - (13) Harold L. McFee - (9) Larry Yvon Martel - (17) Jean -Guy Knowles - (10) Donald Holier- Langevin - (19 & 20) Jos. A. man - (11) Mrs. Murata Carpenter RADIOSCRIPTS WINNIPEG 1, MAN. Hardy & Co. - (22) John N. Hunt - Mountain - & Assoc. - (23) Weed & Co. Allen F3)ishrishorge er-(15) (15) George M (ounw tain - (16) Nancy Edgar - (17) CKVL, VERDUN: 10,000 watts (50,000 Glen D. Love - (18) Edward watts at the end of May, 1958) on Everett - (19 to 22) All -Canada 850 lees. French Radio Assoc. (1 - (23) Weed & Co.

www.americanradiohistory.com Page Seventy -Seven May 8th, 1958 Canadian Broadcaster Co. Ltd. (2) F. J. Burns (3) 5,000 watts on Mrs. Pauline Fraser - (15) Jean - - CBAF, MONCTON: Hugh Godfrey Jack Lewis (5) Mrs. Ellie Mac- 1,300 kcs. French Network. Owned Ann Hebb -(16) - - Bishop (17) Douglas Hirtle (18) Robert millan - (6 to 8) Willard and operated by the Canadian - (9) Ron Pulsifer (10) Bob Broadcasting Corporation. Stillwell - (19 to 22) Radio Repre- - - sentatives Ltd. -(23) Donald Cooke Huggins - (11) Ann Ramey - Ports' (12) Willard Bishop - (13) Jim CKCW, MONCTON: 10,000 watts on Inc. Cunningham Basic. (1) Moncton Crossan - (14) Ann 1,220 kcs. Dom. (15) Peter Allen (16) Ann Broadcasting Ltd. (2) Fred A. CBH, HALIFAX: 100 watts on 1,330 - - -Canada Network. Cunningham (17) Avard Bishop Lynds (3 & 5) T. H. Tonner - kcs. Trans - 20) bert- d ack Reid Owned and operated by the Cana- - (18) Hal Sproule - (19 & (7) -B) Lorrie Potts & Co. (22) John N. SPOT tCaine J((10) Earl dian Broadcasting Corporation. - - (9) Claude Hunt & Assoc. Ross - (11) Mrs. Margaret Crosby Alton (14) Unice 5,000 watts on When visiting the fabu- -(13) Gene - CHNS, HALIFAX: CJLS, YARMOUTH: 250 watts on McLean - (15) Roy Hicks - (16) 960 kcs. Dom. Basic. (1) The Mari- lous Laurentiens this year, (17) Keith Mac- (2) 1,340 kcs. Dom. Basic. (1) Gateway Bert Hebert - time Broadcasting Co. Ltd. - (2, 3 & 5) tourists always tune to the (18) Bob Oke-(19 to 22) Broadcasting Co. Ltd. - Connlell Graham W. Dennis - (3) Gerald 9, & 10) 900 on Ltd. (23) Young A. Donald L. Smith - (7, home station, CKJL, Stovin-Byles - J. Redmond - (5) Douglas (11 & 12) Gene Ltd. A. Denny Comeau - the dial, for the latest in Canadian Grant -(7) John Funston-(13) 17) William Singer- Hiltz Alton - (13 & and entertainment. John Holden - (14) Joan - 22) All -Canada (23) news CKMR, NEWCASTLE: 1,000 watts (16) Mrs. - (19 to - (15) Harry Stephen - Weed & Co. on 790 kcs. T-Can. Slipp. (1) Mira- Emily Blight - (17) Arthur W. miCChi Broadcasting Co. Ltd. (2) - Greig - (18) Carl E. Westhaver - CHVC has the figures to L. Warren Flett (3 & 5) Robert (19 to 22) All -Canada (23) - - offer more J. Wallace - (6) Fred Haining - Weed & Co. PRINCE EDWARD ISLAND prove it can J. Wallace 9) Paul than all other - CFCY, CHARLOTTETOWN: 5,000 coverage Hansen(7) (10) Fred Ha ining 5,000 watts on 920 combined Rt- (13) CJCH, HALIFAX: watts on 630 kcs. Dom. Basic. (1) Canadian stations (11) Mrs. Phyl Sweezey - kcs. (1) CJCH Ltd. (2) B. P. Fred Haining (14) Mrs. Marion - Island Radio Broadcasting Co. Ltd. and 15°% more than WBEN, - McCurdy - (3) Finlay MacDonald (2) Mrs. K. S. Rogers (3 & 5) is a must for MacDougall - (15) Fred Haining (5) Clair L. Chambers (6) - Buffalo. CHVC (17) Robert J. Wallace (18) - - R. F. Large - (6) Loman McAulay coverage. - - Len J. Ohapple - (7) Cyril Lynch (8) William K. Rogers (9) Niagara Peninsula Blair Trevors (19 & 20) Radio (10) Gerald - - - N Hunt - (9) Hugh Dunlop - A. S. Dickson (10) Loman Time Sales - (22) John Regan (11) Mrs. Abbie Lane - & Assoc. - - McAulay - (11) Jane Weldon - (14) Howard E. Gerard - (15) (12) Ches Cooper (13) Betty CFAR, Flin Flon, Man. Sydney C. Pilkington (16) Harold - CFBC, SAINT JOHN: 5,000 watts on Large - (14) Paul Williams - gives six reasons why national Mosher (17) Reginald Mac- (15) P. Blair (17) John G. Jay 930 kcs. Dom. Basic. (1) Fundy - - advertisers use radio in their (2) Williams - (18) Allan G. Campbell (19 to 22) All -Canada (23) Broadcasting Co. Ltd. - & Co. - - daily inter- McLean (3) R. T. - (19 & 20) Paul Mulvihill Weed & Co. area: (1) only A. M. A. - (23) Young Canadian Ltd. Bowman - (5) Vincent Saunders - national and provincial news (7) Donald CJRW, SUMMERSIDE: 250 watts on over 250 retail and - (6) Gordon Smith - 1,000 watts on outlet, (2) Armstrong (8) Jeanie Hayes CKEN, KENTVILLE: 1,240 kcs. (1) Gulf Broadcasting - - 1,350 kcs. (1) Evangeline Broad- wholesale establishments, (9) Bentley C. Hunter - (10) Co. Ltd. - (2, 3 & 5) Bob Schur - (11) Margaret casting Co. Ltd. - (2) F. J. Burris man (7 & 8) Lowell Huestis - (3) fast developing market - Gordon Smith - (5) Mrs. Ellie - (13) Mrs. Marita - (3) Jack Lewis - (10) Bob Schurman - (11) Jo over 350 miles of new rail. Williams - (6 to 8) Willard McNulty (14) Mrs. Sally Jo Macmillan - Anne Tupper -(12) Bob Schrurman road, (4) over 6,000 motor - Mennier Bishop (9) Ron Pulsifer - (10) (13) Lowell Huestis (14) Baird - (15) Arthur - - - - vehicles, (5) over $1 million Hayes (17) Harold Bob Huggins - (11) Ann Ramey Jane Morrison-(15) Janet Gorden (16) Jeanie - Bishop (13) Jim monthly payroll, (6) coverage Stout - (19 & 20) National Broad- - (12) Willard - - (16) Dave Biggar - (17) Angus cast Sales - (23) Young Canadian Crossan-(14) Ann Cunningham - Mackie - (18) Fred MacFarlane includes The Pas, Lynn Lake, Ltd. (15) Peter Allen - (16) Ann Cun- - (19 to 22) Radio Representative Thompson and Snow Lake. ningham - (17) Avard Bishop - Ltd. CHSJ, SAINT JOHN: 5,000 watts on (18) Hal Sproule -(19 & 20) Lorrie Potts & Co. (22) John N. Hunt 1,150 kcs. TCan. Basic. (1) New - of Radio Brunswick Broadcasting Co. - (3) & Assoc. NEWFOUNDLAND Sponsors Earl McCarron (6) James Mor- Station CKOX, Woodstock, - 250 watts CBY, 2ORNER BROOK: 1,000 watts row (9) Ralph Costello (10) CKEC, NEW GLASGOW: can verify the fact that night - - on 1,230 kcs. T-Can. Supp. (1) on 790 kcs. Trans -Canada Network. Bill Bailey (11) Mrs. Ruth by the Cana- time radio is a worth -while - Len Rudolph Hector Broadcasting Co. Ltd. - Owned and operated Crosbie - (12) - dian Broadcasting Corporation. proposition. Sponsorship of (13) Earl McCarron - (14) Grace (2 & 3) James M. Cameron - (4) Craft (15) James Morrow Robert Haie -(5) Margaret Almon Senior B hockey this winter - - Graham (9) CBG, GANDER: 250 watts on 1,450 (16) Ross Ingraham (17) John (7 & 8) William - Network. brought interest in the area - Feero Robert Hale -(10) John MacDonald kcs. Trans - Canada G. Bishop (18) Frank - operated by the Cana- to a high pitch late in April - (23) (11) Margaret Almon (12) Owned and (19 to 22) All -Canada - - - dian Broadcasting Corporation. with the team going through Weed & Co. William Desbarres - (14 & 15) Wally Ellis -(16) Rod MacDonald to the OHA finals. This CBT, GRAND FALLS: 1,000 watts on CBA, SACKVILLE: 50,000 watts on - (17) Lew Wright - (18) Paul season they ran 49 hockey & 20) Lorrie Potts 1,350 kes. Trans -Canada Network. 1,070 kcs. Trans -Canada Network. Houlde - (19 Owned and operated by the Cana- broadcasts. Owned and operated by the Cana- & Co. - (22) John N. Hunt & Assoc. (23) Donald Cooke Inc. dian Broadcasting Corporation. dian Broadcasting Corporation. - CBN, ST. JOHN'S: 10,000 watts on 640 kes. Trans -Canada Network. CBI, SYDNEY: 5,000 watts on 1,140 CJET, Smiths Falls, is NOVA SCOTIA Owned and operated by the Cana- kcs. Trans -Canada Network. dian. Broadcasting Corporation. being complimented daily by CKDH, AMHERS'f: 250 watts on Owned and operated by the Cana- listeners from Ottawa and 1,400 kcs. (1) Amherst Broadcast- dian Broadcasting Corporation. CJON, ST. JOHN'S: 5,000 watts on Hull on their fine program- R. Nelson ing Co. - (2) Willard - 930 kcs. (1) Newfoundland Broad- ming, truly proof of extended (3) Mrs. Joan P. H. Watson - (5) CJCB, SYDNEY: 5,000 watts on 1,270 casting Co. Ltd. -(2) Geoff Stirling John Green - (7) Bud Morrison kcs. Dom. Basic. (1) Cape Breton - (3) Don Jamieson (Operations coverage. - (9 & 10) William Wall - (11) Broadcasters Ltd. - (2) J. Marven Man. - George MacDonald) - (5) Mrs. Joan P. H. Watson - (12) Nathanson -(3) Norris L. Nathan- Hal Duffet - (6) Gerry Wiggins Federation of Agric. - (13) Wil- son - (5) Florence MacLeod - - (7) George MacDonald - (8) NOTE TO TIME BUY (6 & 7) Lloyd Taylor (8) Eliza- liam Watson - (14) Alma Hebert - Ignatius Rumboldt - (9) Jim ERS: Before you buy that - (15) Bud Morrison - (16) Mrs. beth Smyth - (9) Thomas L. Thorns - (10) Bill Callahan - Dorothy MacKay - (17) Gerald Robertson - (10) Donald McIsaac (11) Sally West - (12) George spot, check Pott's Spot. MacKay - (18) George Lewis. - (11) Ann T. McLellan - (13) Perlin - (13) Mary Myler - (14) Mrs. Lorna MacQuarrie - (14) Emilie Davis - (15) Mrs. Joan Le CJFX, ANTIGONISH: 5,000 watts on Donna J. Falle - (15) Toby Hallo- Clair - (16) Shirley Marsh - (17) 580 kes. Dom. Basic. (1) Atlantic ran - (16) Elizabeth Smyth - (17) Oscar Hierlihy-(18) Albert Ryan Broadcasters Ltd. - (2) Dr. Dan Alfred Vernon -(18) Alfred Gibson - (19 to 22) Stovin-Bytes Ltd. - Zorrie MacCormack - (3) J. Clyde Nunn - (19 to 22) All -Canada - (23) (23) Weed & Co. - (5) Bruce Rafuse - (7) Charles Weed & Co. O'Brien - (9) Bill MacKinnon - VOCM, ST. JOHN'S: 1,000 watts on (10) Al Graham - (16) Levis Des- CKCL, TRURO: 1,000 watts on 600 590 kcs. (1) Colonial Broadcasting Potts jardins - (17) Gordon MacDougall kcs. (1) Colchester Broadcasting System Ltd. - (2) Walter B. and Company (19 & 20) Paul Mulvihill & Co. Co. Ltd. - (2 & 3) J. A. Manning Williams - (3) Harold N. Butler - C. Upton--(6 & 7) Man. V. - (23) -Young Canadian Ltd. -(5) B. Deryk (Station - Joseph Butler) LORRIE POTTS Jack Armstrong (9) Harry (5) Mangle Shulman (6 & 7) - - - SCOTTY SHERIDAN CKBW, BRIDGEWATER: 1,000 watts Dewar - (10) Winston Langille - Denys Ferry - (9) N. J. Wadden on 1,000 kcs. T -Can. Supp. (1) (12) Harry Dewar - (14) Mrs. E. - (10) Robert Cole - (12) Bill NEIL HENDERSON Acadia Broadcasting Co. Ltd. - B. MacKenzie - (15) Mrs. Ann Squires - (13) Mengte Shulman - JIM PITTIS Sidney (18) (14) James M. Murdoch (15) (2) Clarence J. Morrow-(3) John Cox-(17) 'Bernasconi - 1117 Bartlett (19 & 20) Radio Bill Squires (16) 1454A Hirtle (4) James MacLeod - Robert -- - Kathryn St. Catherine W. - Time Sales (22) John N. Hunt & Purcell (17) Walter B. Williams Yonge St. (5) Lester Rogers - (7 & 8) Max- - - TORONTO MONTREAL MacLeod Assoc. (18) Charles N. Noseworthy well Ramey - (9) James - - WA. 1-8951 Vt. 5-6448 - (10) Robert MacLaren - (11) (19 & 20) Radio & Television Norma Refuse - (12) Ralph More- CFAB, WINDSOR: 250 watts on 1,450 Sales - (22) John N. Hunt & house - (13) David Flack - (14) kcs. (1) Evangeline Broadcasting Assoc. -(23) Young Canadian Lbd.

www.americanradiohistory.com Page Seventy -Bight Canadian Broadcaster May lath, 1958 ADVERTISING AGENCIES A list of Advertising Agencies enfranchised by the Canadian Association of Radio & Television Broadcasters together with their addresses, telephone numbers, broadcast department directors and radio and television time buyers.

Broadcast Radio-TV Agency City Phone Address Dept. Director Time Buyer Ardiel Advertising Agency Ltd. Toronto HU. 5-6541 4 Lawton Blvd. W. C. Townsend W. C. Townsend Hamilton JA. 7-9284 37 James St. S. J. N. Elliott J. N. Elliott

Associated Broadcasting Co. Ltd. _ Toronto WA. 4-1111 1139 Bay St. Atherton & Currier Inc. Toronto EM. 3.5418 100 Adelaide St. W. Eleanor Austen Eleanor Austen Baker Advertising Agency Ltd. Toronto EM. 8-7801 212 King St. W. Jack Horler Don Farrow (TV) John Powell (Radio) Montreal UN. 6-3049 1255 University St. Louis La Rocque (Through Toronto) Batten, Barton, Durstine & Osborn Inc. Toronto WA. 4.3787 160 Bloor St. East S. Ramsay Lees Ralph Draper (TV) Clara Gannett (Radio) Bennett & Northrop Inc. Halifax 3.8164 Maritime Life Bldg. G. P. Backman (Mrs.) Eliz'th. Parsons Bingham, John McKenney Ltd. Toronto EM. 2-2641 32 Front St. W. John M. Bingham John M. Bingham Montreal HU. 1.5032 4645 Cavendish Blvd. (Through Toronto) Preston OL. 3-4464 541 William St. (Through Toronto) Winnipeg GL. 2-2564 257 Osborne St. (Through Toronto) Bleasdale Advertising Victoria 2-6741 1104 Douglas St. Harry Bleasdale Harry Bleasdale Bradley, Venning & Hilton Ltd. Toronto WA. 2-3138 11 Yorkville Ave. Phyllis McKinney Phyllis McKinney Breithaupt, Milsom Ltd. Toronto HU. 1-5251 44 Eglinton Ave. W. Samuel Wilkes Irene Wray Brooks Advertising Ltd. Toronto EM. 8-2396 21 Dundas Square Roy Partridge (Mrs.) J. deMunik Brown, Mitchell & Wright Ltd. Vancouver MU. 4-7277 735 Davie St. John Blundell John G. Service Calgary AM. 2-4767 620.8th Avenue W. A. D. Wood N. B. Wood Burnett, Leo Co. of Canada Ltd. Toronto EM. 6-5801 133 Richmond St. W. James B. McRae Donald Ferguson Don DeNike Burns Advertising Agency Ltd. Montreal WE. 5-5257 1247 Guy St. Ralph Novek A. Robillard Toronto WA. 4-1117 96 Bloor St. W. (Through Montreal) Caldwell, Spence Agency Toronto WA. 2-2103 447 Jarvis St. Bruce Cormack Claus Hobe Canadian Advertising Agency Ltd. Montreal PL. 8061 1454 Mountain St. M. Fontaine M. Fontaine Toronto EM. 3-3051 80 King St. W. Irvin Teitel Irvin Teitel Winnipeg WH. 2-6923 403 Elec. RI'y. Chambers R. Waugh R. Waugh Vancouver MU. 4.4151 1137 W. Hastings St. Kenneth Johnson Kenneth Johnson Cardon, Rose Ltd. Montreal PL. 9581 1411 Crescent St. R. A. Hurwitz Norman Cardon Carter, Garry J. of Canada Ltd. Toronto WA. 4-2505 59 Avenue Rd. Bob Howe Bob Howe

Cockfield, Brown & Co. Ltd. Montreal UN. 1.1771 Canada Cement Bld. R. W. Hardwood Earl Box Toronto WA. 4.5492 185 Bloor St. E. Alan Savage Cam Logan Winnipeg WH. 2-3538 Elec. R'I'wy Chambers Jim Gibson Jim Cameron Vancouver MU. 1-1111 1030 W. Georgia St. Godfrey F. Holloway (Mrs.) Joyce Trought Collyer Advertising Ltd. Montreal PL. 8672 1510 Drummond St. K. S. Chase N. Fraser Toronto EM. 6-5134 345 Church St. Adele Evans Adele Evans Copeland, Don H. Advertising Ltd. Toronto WA. 2.5969 442 Sherbourne St. (Mrs.) Vera Copeland (Mrs.) Vera Copeland Crombie Advertising Co. Ltd. Montreal VI. 9-5246 391 St. James St. W. Vic Gray Vic Gray Toronto EM. 4-7204 100 Adelaide St. W. D. V. Johnson D. V. Johnson Dancer -Fitzgerald -Sample (Canada) Ltd. Toronto WA. 4.8425 200 St. Clair Ave. W. Gilbert Nunns Ruth Pedley Denne, A. J. & Co. Ltd. Toronto E M. 4-3444 90 King St. W. Ralph McKeown Dorothea Peterson (Radio) Lillian Ryan (TV) Desbarats Advertising Agency Montreal UN. 6.4835 480 Legauchetiere St. W. J. E. Desbarats J. E. Desbarats Dominion Broadcasting Co. Toronto EM. 33383 4 Albert St. Hal B. Williams Hal B. Williams Erwin, Wasey, Ruthrauff & Ryan Ltd. Toronto WA. 1-5187 610 Church St. John Mann John Nickell Ferguson, George Associates Ltd. Montreal WE. 7.9401 1980 Sherbrooke St. W. T. R. Wynne -Jones T. R. Wynne -Jones Ferres Advertising Ltd. Hamilton JA. 9.1116 63 Duke St. E. Boyd Heaven E. Boyd Heaven Foote, Cone & Belding Canada Ltd. Toronto WA. 4.4477 10 St. Mary St. Arthur Sylvah Arthur Sylvah Foster Advertising Ltd. Toronto WA. 4-4681 149 Alcorn Ave. Mary Newton Gwen Rudolfe Montreal VI. 9-5343 550 Sherbrooke St. W. Pierre Getel Charlotte Toupin Ottawa CE. 6-5909 77 Metcalfe St. (Through Toronto) Winnipeg WH. 2-2151 156 Lombard Ave. (Through Toronto) Gibbons, J. J. Ltd. Toronto WA. 4.8391 46 St. Clair Ave. E. Frank Robinson Frank Robinson Montreal UN. 6-7482 1440 St. Catherine St. W. Peter Ross Peter Ross Winnipeg WH. 2-7373 272 Main St. Bruce Johnston Bruce Johnston Regina 3.2787 2070 Albert St. Harold Ellis Harold Ellis Calgary 2.5437 513 -8th Ave. W. Alf Bell Alf Bell Edmonton 2-7512 206 Petroleum Bld. Tom McMillan Tom McMillan Vancouver MU. 1.0157 1533 West Pender St. (Mrs.) Hazel Bakes (Mrs.) Hazel Bakes Gislason-Reynolds Ltd. Toronto WA. 4.7364 21 Park Rd. Guy Gislason R. Gee Goodis, Goldberg, Dair Ltd. Toronto WA. 3-8491 153 St. Clair Ave. W. Allan Schwam Samuel Goldberg Goodwin Advertising Ltd. Vancouver MU. 1-3474 207 W. Hastings St. T. M. Taylor T. M. Taylor Grant Advertising of Canada Ltd. Toronto EM. 3-3396 103 Church St. Joan G. King Joan G. King Grosberg, Pollock & Gwartzman Ltd. Toronto WA. 4-9211 78 Charles St. W. (Handled by Individual account executives) Hayhurst, F. H. Co. Ltd. Toronto EM. 6-0731. 7 King St. E. Robert D. Amos Pat Hepburn E. Brown Montreal VI. 5-0251 1510 Drummond St. Vincent Paquette (Mrs.) Joan Johnston www.americanradiohistory.com -NUR' (.anaaan Brilaúcalrl Page Seventy May 8th, 1958

CKCH - Ottawa -Hull 5,000 Watts

CKCV - Quebec City, Quebec 5,000 Watts

CKAC - Montreal, Quebec 50,000 Watts

CJBR - Rimouski, Quebec 10,000 Watts

CJMT - Chicoutimi, Quebec 1,000 Watts

CJEM - Edmundston, N.B. 1,000 Watts

CHLN - Trois Rivieres, Quebec 5,000 Watts

CKRB - St. Georges de Beauce, Quebec 250 Watts

CJFP - Riviere -du -Loup, Quebec 250 Watts

CHRS - St. Jean, Quebec 1,000 Watts

CHGB - Ste. Anne de la Pocatiere, Quebec 1,000 Watts

CFGT - Alma, Quebec 1,000 Watts f CFBR - Sudbury, Ontario 1,000 Watts

CFCL - Timmins, Ontario 1,000 Watts Your IBS man holds the key in WESTERN CANADA to your sales problems FRENCH RADIO GROUP French Canada. IBS stations reach over 97% of Winnipeg CKSB - - all French radio homes. St. Boniface, Manitoba 1,000 Watts No other group of stations K. W. (Ken) Davis General Manager can deliver the same sell - CFRG - Gravelbourg, ing influence in the French market. Call Saskatchewan 5,000 Watts IBS for facts and service.

CFNS - Saskatoon, Saskatchewan 1,000 Watts

CHFA - Edmonton, Alberta 5,000 Watts

5,000 July 1st, 1958 INTERPROVINCIAL BROADCAST SALES LTD. TORONTO K. W. DAVIS. GEN MGR 199 HAY STREET-, LM .1.119/ MONTREAL. L. M(1RIN. MGI) 1411 SIANIC_Y STREET. VI 9 1

www.americanradiohistory.com Page Eighty Canadian Broadcaster May 8th, 1958

ADVERTISING AGENCIES (cont'd) Broadcast Radio-TV Agency City Phone Address Dept. Director Time Buyer Heggie Advertising Co. Ltd. Toronto HU. 1-5125 97 Eglinton Ave. E. John Chilman John Chilman Huot, J. E. Publicité Ltée. Montreal PL. 4131 353 St. Nicholas St. P. E. Rioux Homere Dubois Hutchins Advertising of Canada Ltd. Toronto WA. 4.3753 35 Hayden St. William Bounsall Pat Hennessy Imperial Advertising Ltd. Halifax 3-9373 38 Blowers St. J. B. Regan J. B. Regan Industrial Advertising Agency Ltd. Toronto WA. 4-6671 631 Spadina Ave. (Mrs.) Vera Percival (Mrs.) Vera Percival Montreal UN. 6-4806 1265 Stanley St. A. G. Temple A. G. Temple Inter -Canada Que. Adver. Agency Ltd. Montreal PL. 9851 1520 Mountain St. Yvon Fortier Yvon Fortier Jarvis, Albert Ltd. Toronto EM. 3-2438 94 Yonge St. Evan Morton Evan Morton Montreal AV. 8-9234 1466 Crescent St. Kelley, Russell T. Co. Ltd. Hamilton JA. 2-1155 627 Main St. E. Jack Price Jack Price Kenyon 8. Eckhardt Ltd. Toronto WA. 4-9531 321 Bloor St. E. Dorothy Gill Dorothy Gill Montreal PL. 2534 550 Sherbrooke St. W. John Winter John Winter

Lovick. James & Co. Ltd. Vancouver TA. 6221 1178 W. Pender St. M. R. Woodward Toronto WA. 1-1121 800 Bay St. Bud Hayward Olive Jennings Winnipeg W H. 3.0623 307 Power Bld. Nora Thorvaldson Nora Thorvaldson Calgary AM. 2-6161 629 -7th Ave. S. W. June Duncan June Duncan Regina LA. 3-7570 401 Kerr Block George R. Bothwell George R. Bothwell Edmonton 4-2181 10014 -107th St. Colin Beale Jean Richards Montreal UN. 6-8391 623 Dominion Sq. Bld. Dave McMaster Dave McMaster MacLaren Advertising Co. Ltd. Toronto EM. 4-0321 111 Richmond St. W. Hugh Horler Mary Moran Montreal VI. 5-1222 550 Sherbrooke St. W. R. Saucier H. Wood L. Trudel Winnipeg WH. 2-6321 911 Elec. RI'y Chambers W. E. Wilson Vancouver MU. 5-6268 1240 W. Pender St. J. Hoyland J. Hoyland McCann-Erickson (Canada) Ltd. Toronto WA. 5-3231 2 0 Bloor St. E. Don MacMillan Lloyd Hefford Greg Paul Montreal VI. 9-8341 Peel Centre Wm. Munro Wm. Munro 2055 Peel St. Vancouver MU. 3.5608 1030 W. Georgia St. Florence Asson Florence Asson McConnell, Eastman & Co. Ltd. Toronto EM. 3-7004 147 University Ave. Austin Moran Eleanor Shinnick Montreal UN. 6.7941 Dominion Sq. Bld. E. N. McDonald R. Poirier London 4.4528 Huron & Erie Bld. (Handled by Individual account executives) Winnipeg WH. 3-7406 382 Portage Ave. Wayne W. Currie Calgary AM. 2.1432 337 -8th Ave. W. J. L. Joffe J. L. Joffe Vancouver MU. 3.2161 1198 W. Pender St. Miss J. Livsey Miss J. Livsey Edmonton 2-5107 10020.109th St. J. A. Winterton J. A. Winterton McCracken, W. A. Ltd. Toronto WA. 4.0721 153 St. Clair Ave. W. A. T. Cooper (Mrs.) Mar ¡'rie Graves Montreal BE. 9591 1510 Drummond St. Godfrey Humphrys (Mrs.)Bernyce Watson McGregor-Deaville Advertising Toronto WA. 2.4864 1157 Bay St. Frank Deaville Art McGregor

McGuire Advertising Ltd. Windsor C L. 2.7297 Bank of Commerce Bld. Andy McGuire John Finn McKim Advertising Ltd. Montreal VI. 9-4152 1510 Drummond St. Wilf Charland Joan Bridge Peel Steven Toronto WA. 4-0981 1407 Yonge St. G. W. Leech Beverley Nicholl Winnipeg WH. 2.3491 250 Portage Ave. D. D. Davison D. D. Davison Vancouver MU. 3-8121 1030 W. Georgia St. John Cumming John Cumming

Muter, Culiner, Frankfurter & Gould Ltd. Toronto WA. 4-5736 1121 Bay St. Eddie Gould Phyllis Scott Gerry Rafelman

Nattall & Maloney Ltd. Calgary AM. 9.2370 115A -8th Ave. East Mrs. Pat McVean Mrs. Pat McVean Edmonton 4-4910 210 Civic Block Gerald Bird A. C. Gould J. H. Turner

O'Brian Advertising Ltd. Vancouver MU. 1-9174 1455 W. Georgia St. A. J. Collins M. Maddigan

Orr, William R. Ltd. Toronto WA. 4-3708 464 Yonge St. Michael Jackson Michael Jackson

Otto Robert & Co. (Canada) Ltd. Toronto EM. 6-9266 355 King St. W. Wib Perry Joyce Rhodes

Paul -Phelan Advertising Ltd. Toronto EM. 3-6047 380 Victoria St. George P. Vale George P. Vale Montreal UN. 1-5437 1501 Shell Tower George P. Vale Barry Kinnon

Payeur Publicité Inc. Quebec LA. 9-3322 639 -8th Ave. P. E. Giguere G. H. Payeur

Pennell Advertising Toronto EM. 4-2079 81 Queen St. W. Mary Barrer Mary Barrer

Plant, Elton M. Co. Windsor CL. 4.1159 303 Bartlet Bld. E. M. Plant Ann Harnes

Purkis, Thorton Ltd. Toronto EM. 3.3762 330 Bay St. Gladys Race Gladys Race

Reynolds, E. W. Ltd. Toronto EM. 2-2381 154 University Ave. Henry E. Karpus Vera Hopkins Montreal UN. 6-1775 1440 St. Catherine St. W. Jean Tougas Jean Tougas (Mrs.) Mild'd MacLeod

Richards, Fletcher D. Inc. Montreal BE. 8821 550 Sherbrooke St. W. T. A. Deans T. A. Deans Ronalds Advertising Agency Ltd. Montreal UN. 6-9571 Keefer Bld. Peter Golick Mary Laphkas Arthur Weinthal Toronto EM. 3-0237 108 Peter St. Jerry Lodge Lyn Salloum Edmonton 2-8356 218 Tegler Bld. Gary Steeves Ross Roy of Canada Ltd. Windsor CL. 6-2371 Canada Trust Bld. Carl Hassel R. A. Post G. R. & Assoc. Montreal Sauviat, UN. 6-7355 1236 Crescent St. Jacques Brunelle Schneider Cardon Ltd. Montreal UN. 1-4764 1224 St. Catherine St. W. Ray Girouard Marie Heroux Sills, Allan R. Ltd. Toronto EM. 8-6434 137 Wellington St. W. (Mrs.) D. Sills (Mrs.) Nora McAvoy

www.americanradiohistory.com Page Eighty -One Canadian Broadcaster May 8th, 1958 ADVERTISING AGENCIES (cont'd) Broadcast Radio-TV Time Buyer Phone Address Dept. Director Agency City G. Alec Phare EM. 4.9396 380 Victoria St. G. Alec Phare Smith, R. C. & Son Ltd. Toronto Susie McCullagh Toronto EM. 6.2811 50 King St. W. Bob Stevenson Spitzer & Mills Ltd. T. R. Hart H. T. Harbinson Montreal HU. 1-0344 3405 Addington Ave. J. P. O'Flaherty UN. 6.8741 Dominion Sq. Bld. B. A. C. Quill & Hill Ltd. Toronto Bernie Rusak Stanfield, Johnson WA. 4.8481 255 Davenport Rd. Rick Campbell Montreal Bill Ross Mary Martin Sheldon Lodge UN. 6.9361 1260 University St. Sheldon Lodge Stevenson & Scott Ltd. Montreal (Mrs.) Doris Reay (Mrs.) Doris Reay Toronto EM. 3-5773 100 Adelaide St. W. Sherrill Adair MU. 3.5696 402 West Pender St. Sherrill Adair Vancouver Ronald Kitley Ronald Kitley Halifax 3-8608 8 Prince St. John G. Tames WA. 1.9493 713 Spadina Ave. John G. Tames Tames Advertising Toronto Joan Chilcott EM. 3.6362 20 Carlton St. A. C. Haight Tandy Advertising Agency Ltd. Toronto Mary Cardon UN. 6-6771 602 Dominion Sq. Bld. Phillippe Fisette Thompson, J. Walter Co. Ltd. Montreal Phyllis Sivell Toronto EM. 3.9402 600 University Ave. Jack Lingeman Bowman EM. 8.8091 215 Victoria St. Edward Bowman Edward Thompson-Petersen Adver. Agency Ltd. Toronto (Through Toronto) Montreal UN. 6.9745 913 Sun Life Bld. Torobin 9-5331 310 Victoria Ave. M. A. Isaacs Simon Torobin Advertising Ltd. Montreal HU. Thomas Vamplew Toronto WA. 3-5589 1175 Bay St. Thomas Vamplew Vamplew Advertising G. G. Beedham G. G. Beedham Guerin Keefer Bld. Henault Champagne (Mrs.) Jean'ine Vickers & Benson Ltd. Montreal UN. 6-7701 (Mrs.) Laura Jensen Toronto EM. 4.6301 110 Church St. D T. Hardman 1787 Walker Rd. (Through Toronto) Advertising Co. Ltd. Windsor CL. 6.2671 Murray Walsh 44 King St. W. (Mrs.) Muriel Murray (Mrs.) Muriel Toronto EM. 3.3053 Therese Cote Montreal UN. 6.8921 1255 University St. Therese Cote St. Wilf Charland Joan Bridge Whitehall Broadcasting Ltd. Montreal VI. 9.4156 1510 Drummond W. Clarence Kenney Clarence Kenney Willis Advertising Ltd. Toronto EM. 3.2073 220 Richmond St. James Jorgensen 85 Grenville Ave. Chris Yaneff Yaneff, Chris. Ltd. Toronto WA. 1.3376 1255 University St. Gaby Lalande Frank Collins Young & Rubicam Ltd. Montreal UN. 6-8941 Doreen Dunlop EM. 2-3921 44 King St. W. W. H. Clark Toronto W. F. Francis G. R. Lamont

TWENTY-TWO HOURS OF LIVE PRODUCTIONS WEEKLY FEATURING ... NEWS, WEATHER, SPORTS, WOMEN'S SHOWS, CHILDREN'S SHOWS, MUSICAL AND QUIZ SHOWS Oceans of Fun and Talent for Everyone ... A Live Sales Booster By popular demand twenty-two hours of live programming is carried every week over CKCW and CKCW-TV. varied in format these "live" programs are produced Widely been . has especially for the Maritime audience . . an audience which carefully studied and analyzed over past years. These programs give the listeners and viewers the feeling that CKCW and CKCW-TV are their stations. As a result a much larger and more loyal audience has been built for the advertiser who buys the popular "Maritimes Stations" CKCW and CKCW-TV. Lionel's "On the Mike and Camera Personalities" are a complete staff of talented and hardworking individuals. Each has gained a wide acceptance of popularity among all Maritime listeners and viewers. NEWS SPORTS Yes, you might say our job is two -fold. We serve to establish for our advertisers a very strong market in an ever increasing rich area besides giving our audiences everything they wish through popular demand. Before buying and without any obligation to you, inquire through us or our local representatives for more complete information on "How I can best sell my products in the Maritime area." Representatives: STOVIN-BYLES IN CANADA ADAM YOUNG IN U.S.A. CKCW CKCW - TV

\Ct:.\ I IIt:R OVER THE BACK FENCE MONCTON SNEW BRUNSWICK

PUPPET THEATRE THE BUNKHOUSE BOYS 'CHE STUDIO LITTLE RED SCHOOL HOUSE

www.americanradiohistory.com Page Eighty -Two Canadian Broadcaster May 8th, 1958

PERSONNEL REGISTER (Television) CBC NETWORK STATIONS (TELEVISION) BRITISH COLUMBIA KEY 1. Owner or Company name 9. News Director 17. Film Librarian CFCR - TV, KAMLOOPS: .35 kw. 2. President (if a company) 10. Sports Director 18. Film Editor VetdGC 3. General Manager 11. Audio; .7 kw. Video on Channel 4. Women's Director 19. Chief Operator ATLANTIC REGION CBC Supp. (1) Twin Cities Tele- 4. Operations Manager 12. Farm Director 20. Dir. of Engineering 5. Commercial Manager 13. Promotion Director 21. Canadian Reps *CBHT Halifax, N.S. vision Ltd. - (2 & 3) Ian G. Clark 6. Production Supervisor 14. Traffic Manager 22. U.S. Reps (Assistant Man. - Fred Weber) - 7. Program Manager 15. Art Director *OJCB-TV Sydney, N.S. (5) Walter Harwood - (7) Jean 8. Music Director 16. Copy Chief *CIÇCW-TV Moncton, N.B. Ross - (9) Tom Koch - (14) *01SJ-TV Saint John, N.B. Shirley Page - (15) Mrs. Joan CJON-TV St. John's, Nfld. Moffatt - (16) Irene Orton - (17) *CFCY-TV Charlottetown, P.E.I. Harold Hamilton- (19) Tom Koch - (17) Mrs. Joan McDermot - (13) Barry Nicholls-(14) Marianne (20) Fred Weber -(21) All -Canada (20) Ernie Harper - (21) Stovin- Ostrowercha - (15) Les Funtek - MID -EASTERN REGION Television (22) Weed Television. Byles Ltd. - (22) Forjoe & Co. (16) Mrs. Irene Palmer - (18) *CBLT Toronto, Ont. - Gordon Warner-(20) Lee Crawley CBUT, *CHEX-TV Peterborough, Ont. CHBC - TV, KELOWNA: 1.6 kw. VANCOUVER: 25.4 kw. (21) All -Canada Television *CKWS-TV Audio; 47.6 kw. Video on Chan- - - Kingston, Ont. Audio; 3.7 kw. Video on Channel 2. (22) Weed Television. *CBOT Ottawa, Ont. Penticton: nel 2. CRC Kine. Owned and CBC Supp. Satellite at operated by the Canadian Broad- *CBMT Montreal, Que. CFRN-TV, EDMONTON: - 90.4 kw. .27 kw. Audio; .54 kw. Video on casting Corporation. xCHCH-TV Hamilton, Ont. Channel 13. Satellite at Vernon: Audio; 180.3 kw. Video on Chan- CKCO-TV Kitchener, Ont. nel 3. (1) .31 kw. Audio; .62 kw. Video on CHEK-TV, VICTORIA: .9 kw. Audio; CBC Basic. Sunwapta *CFPL-TV London, Ont. Co. (2 Channel 7.- (1) Okanagan Valley 1.8 kw. Video on Channel 6. CBC Broadcasting Ltd. - & 3) *CKLW-TV Windsor-, Ont. Television Co. Ltd. - (2) J. W. B. Basic. (1) CHEK-TV Ltd. (2) Dick Rice - (4) Sid S. Lancaster *CKSO-TV Sudburÿ, Ont. - (5) Bruce D. Alloway (6) Browne (3) Roy G. Chapman David M. Armstrong (3) Russell - 1- CJIC-TV Sault Ste. Marie, Ont. - - - Don S. Brinton (7 & 8) (5) Dick Sharp - (6) Norm Wil- Furse - (4) Ted Bissland - (5) - George *CFCJ-TV Port Arthur, Ont. liams (7) Stan Lettner (10) Al Russell Furse-(9) Ted Bissland T. Kidd - (9) William Hogle - *CKVR-TV Barrie, Ont. - - (10) Al Shaver (11) Jordan - (13) Norm Williams - (10) Keith MacKenaie - (13) Ted - Laura *CKNX-TV Wingham, Ont. (14) Jean Fleming - (15) Terry Bissland - (14) Mrs. Joan Arm- Lindsay - (13) John Riopel - *CKGN-TV North Bay, Ont. Bennett (16) Norm Williams strong (14) Vera Bayrak - (15) Frank *CFCL-TV Timmins, - - - (15) Cliff Kadatz - (16) Harris Ont. (18) Russ Richardson - (19) Reino Mrs. Bev Hemphill - (19) Phil - (16) Jack Sweeney - Kokkila (20) Tom Wyatt (21) Barter -(20) Norman Bergquist- (17) Keith Neale - (18) Don PRAIRIE REGION - - Areychuk (19) Noel Wagner All - Canada Television - (22) (21) Television Representatives - - *CBWT Winnipeg, Man. Weed Television. Ltd.; John N. Assoc. (20) Ted Wadsonr-(21) Television Hunt & (22) *CKX-TV Brandon, Man. (Vancouver) (22) Forjoe & Co. Representatives Ltd. - Young *CKCK-TV KVOS - TV, BELLINGHAM - VAN- - Canadian Ltd.; Harlan G. Oakes. Regina, Sask. COUVER: 112 kw. Audio; 224 kw. *CFQC-`i V Saskatoon, Sask. Video on Channel 12. CBS. (1) CJLH-TV, LETHBRIDGE: kw. *CHCT-TV Calgary, Alta. ALBERTA 85.5 *CFRN-TV Edmonton, Alta. KVOS (Canada) Ltd. - (2) Rogan Audio; 171 kw. Video on Channel 7. Jones - (3) Gordon Reid - (5) CHCT - TV, CALGARY: 50 kw. CRC Basic. (1) Lethbridge Tele- *CJLH-TV Lethbridge, Alta. Herman Burkart - (6) John Get - Audio; 100 kw. Video on Channel 2. vision Ltd. - (2) Hugh P. Bucha- PACIFIC REGION ties - (7 & 9) Andy Anderson - CBC Basic. (1) Calgary Television nan - (3) Norman Botterill - (5) (10) Haines Fay - (11) Mrs. Joan Ltd. - (2) Fred R. Shaw - (3) Lloyd Crittenden - (7) Sam Pitt CBUT Vancouver, B.C. McDermot - (12) Al Reeves - Herbert S. Stewart - (5) Robert - (9) Norman Young - (10) Al CHEK-TV Victoria, B.C. (13) Marion Boylan - (14) Mrs. D. Watson - (6) Barry Gordon - McCann - (11) Brenda Cordwell QUEBEC REGION Joan McDermot - (15) Ken (7) Ron Chase (9 & 10) Ed (12) Richard Barton (13) Mrs. *CBFT (16) Dolores Robinson Whalen - - - Montreal, Que. Davidson - - (12) Reuben Hamm - Babs Pitt - (14) Mrs. Ruth Reed *CFCM-TV Quebec, Que. - (17 & 18) Mrs. Betty Glendin- *CJBR-TV Rimouski, Que. ning - (20) Vic Reed - (21) All - *CBOFT Ottawa, Ont. Canada Television - (22) Weed *CKRS-TV Jonquière, Que. Television. *CHLT-TV Sherbrooke, Que. *CKTM-TV Three Rivers, Que. CHAT -TV, MEDICINE HAT: 3 kw. Audio; 5.7 kw. Video on Channel 6. CBC Supp. (1) Monarch Broad- Sfriemeceevt9 casting Co. Ltd. - (2) J. Harlan Yuill - (3) Robert J. Buss - (4) *CKMI-TV Quebec, Que. Mean Stone - (5) Robert J. Buss *CKRN-TV Rouyn, 'Que. - (6) Tom Gunter - (9) Bob *CHAT -TV Medicine Hat, Alta. Burns - (10) Slim Cook - (11) CHCA-TV Red Deer, Alta. Marge McNeill-(13) Tom Gunter CKBI-TV Prince Albert, Sask. - (14) Marge McNeill - (15) CJFB-TV Swift Current, Sask. Peter Soehn - (16 to 18) Mrs. CFCR-TV Kamloops, B.C. Jackie Panagrot - (19) Reg Mc- CHBC-TV Kelowna, B.C. Guire - (20) Sid Gaffney (21) - * Indicates Stovin-Byles Ltd. (22) Weed stations on the Television. - Microwave Link. On microwave June 1, 1958. CHCA-TV, RED DEER: 6.5 kw. Audio; 13 kw. Video on Channel 6. CBC Basic. (1) CHCA Television Ltd. (2 & 3) G. A. Bartley - - Mayer (13) Mrs. (4 & 5) Cain G. Harj u - (6 & 7) - Audrey Sole - Ray Torgrud (8) Fox (14) Mrs. Karen Torgrud (15) - Jack - W. Trimble (16) - (9 & 10) Larry Arcand - (11) - Mrs. Maranon Mrs. Karen Torgrud (12) Tony Miller - (17 & 18) Murray Smart - - (19) Gordon Enno - (20) John Jonkman - (21) Lorrie Potts & Co.; John N. Hunt & Assoc. (Vancouver). Telephone SASKATCHEWAN Answering CKBI-TV, PRINCE ALBERT: 61 kw. Audio; 100 kw. Video on Channel 5. Service CBC Supp. (1) Central Broadcast- ing Co. - (2 & 3) Edward Rawlin- son - (5) Gerald Johnson - (6) Jack Cennon - (8) Ian Barrie - Answers your phone (9) Jim Spooner -(10) Nick Roche whenever you are away - (11) Mrs. Marion Sherman - (12) Ron Castle-(13) Gerald nest from your office or - (14) Mrs. Geraldine Berg (15) Roy Brown - (16) Mrs. Pegi residence. Ryan -(17) Mrs. Lorraine Hawks - Slim worth (19) Jim Scarrow (20) Only BULOVA could create a - - 23 jewel Phone for Booklet in Tom Van Nes - (21) All -Canada as a timepiece so distinctive ... so dramatically Television -(22) Weed Television. Sword different so thin, yet waterproof! Toronto Montreal CKCK-TV, REGINA: 53.5 kw. Audio; WA. 4-4471 UN. 6-6921 100 kw. Video on Channel 2. CBC Basic. (1) INTRODUCED NATION-WIDE BY TELEVISION MAY 8th Trans -Canada Communi- cations Ltd. - (2) Clifford Sifton

www.americanradiohistory.com Eighty- I"hrec Canadian Broadcaster Page May 8th, 1958 (1) Frontenac CKGN-TV, NORTH BAY: 25.75 kw. (4) Manitoba Broadcasters Ltd. - 11. CBC Basic. (3) Harold A. Crittenden - Broadcasting Co. Ltd.-(2) Sen. W. Audio; 51.5 kw. Video on Chan- - (5) Lloyd West- (2 & 3) John B. Craig - (5) Tel -Ad Co. Larry Glover - Doug Lee Rupert Davies (3) Harvey C. nel 10. CBC Basic. (1) moreland (9) Jim McLeod - Archie Olson - (7) - - Hofstetter Ltd. (2) Gerald A. Alger (3) - Joy (9) Jim Struthers (10) Henry Freeman - (4) Roy W. - - (10) Ken Milton - (11) Mrs. - (5) Denzil Payne (6) William Bruce McLeod - (4) Dave Mee - (13) William Rees Stothard (12) Doug Johnson - - - Beavis (6) Sid Perkins - - - Maxwell (15) Luxton (7) Donald Nairn (5) Gordon - (14) Mrs. Betty Bond (15) Joe (14) Mrs. Joyce - - Tomkins (7) Will Davidson - Mrs. Ann Smith (18) Harold (8) Mrs. Lois Scrutton - (9) Floyd - - Soehn (17) Bev Van Ziffle - - Patterson (10) Max Jackson (8) Evelyn Becks - (9) Harry - (20) Ernie Pullaw (19) Al Gomez - (21) - - Bill Bennett (18) Gordon Grant -- - (22) (11) Mrs. Theresa Moody (13) Williams - (10) - Strong (21) All -Canada Tele- All - Canada Television - - (11) Mrs. Pat Williams (12) - Weed Television. Donald Nairn - (14) Mrs. Marion - vision - (22) Weed Television. Fleming - (15) Mrs. Pat Brennan Tom Kervin - (13) Tim Matthews 33.7 kw. Audio; Mrs. Theresa Moody (14) Mrs. Meri Craven - (16) 60 kw. CBWT, WINNIPEG: - (16) - - CFQC - TV, SASKATOON: on Channel 4. CBC Mrs. Lois Scrutton Will Davidson (17 & 18) Evelyn Video on Chan- 56.2 kw. Video (17 & 18) - - Audio; 100 kw. Microwave. Owned and operated (19) Bill Swaffield - (20) Bert Becks - (19) Sid Tomkins - (20) nel 8. CBC Basic. (1) A. A. Murphy Broadcasting -Canada Television Gord Ballantyne (21) Paul A. A. Murphy by the Canadian Cobb-(21) All - & Sons Ltd. - (2) Corporation. (22) Young Canadian Ltd. Mulvihill & Co.; John N. Hunt & -(3) G. Blair Nelson-(4) Walter Assoc. (Vancouver) - (22) Young Romanow - (5) Will Klein - (9) Canadian Ltd. Bill Cameron - (10) Don Wittman ONTARIO CKCO-TV, KITCHENER: 54.5 kw. (13) Geoff Jamieson - (14) Audio; 100 kw. Video on Chan- CBOT, OTTAWA: 26.7 kw. Audio; - (15) CKVR-TV, BARRIE: 13.5 kw. Audio; Mrs. Evelyn Bergsteinson - on Channel 3. CBC nel 13. CBC Basic. (1) Central 50.1 kw. Video on Channel 4. CBC (17) Miss Lesia 27 kw. Video (2) Carl operated Nick Semenoff - Basic. (1) Ralph Snelgrove Tele- Ontario Television Ltd. - Microwave. Owned and Semko (20) Lynn, Hoskins - A. Pollock (3) Eugene E. Fitz- by the Canadian Broadcasting - Representatives vision Ltd. - (2 & 3) Ralph T. - (21) Television (4) Jack Mattenley gibbons-(4) William D. McGregor Corporation. (22) Young Canadian Ltd.; Snelgrove - - (7) Don Ltd. - (5) Charlie Tierney (6) Ev - (6) Bruce Lawson - Harlan G. Oakes. - Martz (8) Joe Carlo (9) Alan CBOFT, OTTAWA: 17 kw. Audio; 31 Smith (9) Bill Harrington - - - 9. CBC - G. Hodge (10) Tom Rafferty - kw. Video on Channel CURRENT: 65 kw. (10) Bob McLean - (11) Karen - Microwave. Owned and operated CJFB-TV, SWIFT (13) Barry Pauley (11) Mrs. V. Scriver-(12) Ron Hill Audio; 13.3 kw. Video on Chan- Johnston - - (14) Rita by the Canadian Broadcasting (14) Mrs. Joan Coxall - (15) - (13) Bill Whiting - nel 5. CBC Supp. (1) Swift Current Lightbourn Glennie (18) Errol C. Kelly - Corporation. Co. Ltd. (2 to 4) Frank Fog - (16) Art - Telecasting - Lockridge (20) Alexander G. Day - (21) 156 D. Forst (5) Walter S. - N. Hunt CHEX-TV, PETERBOROUGH: William - (1 )Barry yn (20) Norm Jos. A. Hardy & Co.; John Video on Buffam (6) Mrs. Julie Forst - - 9)Galvin Weed kw. Audio; 160 kw. - Farr (21) Paul Mulvihill & Co.; & Assoc. (Vancouver)-(22) 12. Basic (1) (20) William D. Forst - (21) Tele- - Television. Channel CBC - Ltd. (22) John N. Hunt & Assoc. (Van- Kawartha Broadcasting Co. Ltd. vision Representatives - (22) Young Canadian Davies Forjoe & Co. couver) - - (2) Sen. W. Rupert - Ltd. CFPL-TV, LONDON: 195 kw. Audio; (4) Keith Packer - (5) Bob Kins- YORKTON: 2.5 kw. 325 kw. Video on Channel 10. CBC man - (7) Gord Shale - (9) CKOS - TV, CHCH - TV, HAMILTON: 90 kw. Free Press (10) Bill Spenceley Audio; 5 kw. Video on Channel 3. kw. Video on Chan- Basic. (1) London John Powell - Audio; 150 Printing Co. Ltd. (2) Walter J. (12) Mrs. Mary Callaghan CBC Supp. (1) Yorkton Television nel 11. CBC Basic. (1) Niagara - - - Roebuck Blackburn-(3) Murray T. Brown (14) Beverly Young - (15) Ron Co. Ltd. - (2) Norman - Television Ltd. - (2 & 3) Ken D. McBrien (3) Ronald L. Skinner-(5) Harold (4) Bob Reinhart - (5) Cliff Wilson - (16) Eleanor Soble (5) Ray Peters - (6) Bill - L. Knight 18) Don Hart -Maxwell Olson (7) 'Miss Kristin Olson - Purvis (9) Wingrove - (6) Kevin - (17 & - - - Elliott - (7) Jim - Bob Reinhart (9) Ron (20) Bert Crump (21) All - (12) Norman Roebuck - (20) Dave Rogers-'(10) Norm Marshall - (7) - - (21) Stovin- Laidlaw (10) Ward Cornell - Canada Television - (22) Weed George S. Skinner - (13) Staff Habberfield - (14) - Roy Byles Ltd. (Expected starting date - Bill Garnett (11) Mrs. Hope Garber - (12) Television. Lloyd Colthorp-(15) Jewell (13) H. Warren Blahout June 1, 1958). (16) Don Pilcher - (18) Doug - CFCJ-TV, PORT ARTHUR: 15 kw. (21) - (14) Miss Dorca Kantrovik - Gale - (20) Bill Jeynes - Andrews (16) Tom Audio; 28 kw. Video on Channel 2. All - Canada Television (22) (15) John - Thunder Bay Elec- MANITOBA - Bird - (17 & 18) Mrs. Beatrice CBC Basic. (1) Young Canadian Ltd. Nott-(19) Bill Nunn-(20) Glen tronics Ltd.- (3) Ralph Parker - CKX - TV, BRANDON: 9.65 kw. All - Canada (21) All -Canada Television (22) kw. Video on Chan- CKWS - TV, KINGSTON: 154 kw. Robitaille - (21) - Audio; 19.3 Television (22) Weed Television. Weed Television. nel 5. CBC Basic. (1) Western Audio; 257 kw. Video on Channel -

'AWAITING THE CUE' IN DEGAS' DAY ...ONLY A FEW BALLERINAS. TODAY, 45,000 SASKATCHEWAN FAMILIES AWAIT CFQC -T V' S C U E TO BUY YOUR PRODUCT...

CONTACT TV REPRESENTATIVES LTD. (HRnnEL 8

www.americanradiohistory.com Page Eighty -Four Canadian Broadcaster May 8th, 1958

KEY

1. Owner or Company name 9. News Director 17. Film Librarian 2. President (if a company) 10. Sports Director 18. Film Editor 3. General Manager 11. Women's Director 19. Chief Operator 4. Operations Manager 12. Farm Director 20. Dir. of Engineering 5. Commercial Manager 13. Promotion Director 27. Canadian Reps. 6. Production Supervisor 14. Traffic Manager 22. U.S. Reps. 7. Program Manager 15. Art Director 8. Music Director 16. Copy Chief

CJIC-TV, SAULT STE. MARIE: 15 Bob Carbert - (13) Mrs. Helen kw. Audio; 28 kw. Video on Chan- Fleury - (14) Mary Louise Flach nel 2. CBC Basic. (1) Hyland Radio - (15) Rudy Heinz - (16) Jack TV Ltd. - (2) Mrs. J. G. Hyland Mitchell - (17) Miss Bev Nethery - (4) Russ Ramsay - (5 to 7) - (18) Harold Swatbridge - (19) Join the happy advertisers who ring Gene Plouffe-(9) Lionel McAuley Bill Harms -(20) Scott Reid -(21) - (10) Russ Ramsay - (11) Mrs. All - Canada Television - (22) cash sales in our captive market of Helen O'Connor - (13) Paul Young Canadian Ltd. Fackler - (14) Rita Purdy - (15) over 30,000 TV homes. Murray McGilvray - (16) Bev Mesaglio - (17 & 18) Bev Gay - QUEBEC (19) Don Gibson - (20) Dave B.B.M. Shows Irwin -(21) All -Canada Television CKRS - TV, JONQUIERE: 21 kw. - (22) Weed Television. Audio; 42 kw. Video on Chan- nel 12. CBC Basic. (1) Radio % of sets in use in 84 "A" time. CKSO - TV, SUDBURY: Saguenay Ltée.-(2) Henri Lepage 16 kw. Tom Bunham-(4) Audio; 30 kw. Video on Channel 5. -(3) Rodolphe Average cost per 1000 CBC Basic. (1) CKSO Radio Ltd. Ricard - (5) Paul J. Audette - (2) George M. Miller QC (6) ,Rodolphe Rivard - (7) Odette - - Arseneau (8) Marcel in "A" time . . $2.10 (3) Wilf Woodall (4) Jim Boyd - Perron - - Lionel Tremblay (10) Jean (Third lowest in Ontario) -(5) Ralph Connor (Local Sales - - Frank Patterson) (9) Robert Martin'-(11) Bernadette Dufresne Evans, - -(13) Tom Bunham (14) Odette Jr. - (10) Dan Kelly - Arseneau - Check our LOW rates. (11) Trudy Manchester - (13) - (15) Real Falion - Carl Erlewyn - (14) Mrs. Betty (16) Odette Arseneau - (17 & 18) And our HIGH sales potential. Sellars (15) Richard Eugène Michaud (19) Jos. Louis - Madsen - Fortin (20) - (16) Mrs. Betty Sellars - (20) Gérard Lemieux - On Wally Robert - (21) All -Canada (21) Jos. A. Hardy & Co. - (22) Television - (22) Weed Television. Young Canadian Ltd. CKBL - TV, MATANE: 170 Channels CKSO-TV-1, ELLIOT LAKE: kw. 6-3-2 2 kw. Audio; 280 kw. Video on Channel 9. Audio; 4 kw. Video on Channel 3. Timmins, Kapuskasing, CBC French Basic. (1) Le Compag- Elk Lake Satellite of CKSO-TV. Same staff. nie de Radiodiffusion de Matane Ltée.-(2 & 3) Rine Lapointe -(4) CFCL - TV, TIMMINS: 925 kw. Yvon Fortier -(5) Octave Lapointe Audio; 18.5 kw. Video on Chan- - (6) Gilles Lapointe - (8) Aline CFCL-TV nel 6. CBC Basic. (1) J. Conrad Gagné - (9) François Coté Lavigne Enterprises Ltd. (2) (10) Jean Berger (11) - . Armande SEE Paul Mulvihill & Co. Ltd. - Toronto, Montreal J. Conrad Lavigne - - John N. Hunt - Vancouver - (3) René Desrosiers - (12) André Watters Joseph H. McGillvra - U.S.A. Barrette - (4) Jean De Villiers - - (13) Georges Guy - (14) Miss (5) Harry Charbonneau - (6 & 7) Georgette Lavoie - (16) Miss Jean De Villiers - (8) Mrs. Jean Ginette Otis - (17) Miss Marcelle Larcher - (9) Mrs. Betty Shields Carrier - (19) Auguste Tremblay (10) Gaston Bergeron - (11) - (21) Jos. A. Hardy & Co. (22) Mrs. Isabella Appleby - (13) Bob Adam J. Young. (Expected start- St. Clair - (14) Mrs. Adèle De ing date August, 1958). Villiers - (15) Michael Duncan - (16) Bob St. Clair - (17 & 18) CBFT, MONTREAL: 50 kw. Audio; Mrs. Hazel Clermont - (19) Mario 100 kw. Video on Channel 2. CBC Capadocio - (20) Roch Demers Microwave. Owned and operated Best Wishes for - (21) Paul Mulvihill & Co. - by the Canadian Broadcasting (22) J. H. McGillvra Inc. Corporation.

CFCL-TV-1, KAPUSKASING: .0095 CBMT, MONTREAL: 26.2 kw Audio; kw. Audio; .0414 kw. Video on 43.8 kw. Video on Channel 6. CBC A Successful Convention Channel 3. Satellite of CFCL-TV. Microwave. Owned and operated Same staff. by the Canadian Broadcasting Corporation. CFCL-TV-2, ELK LAKE: 1.76 kw. Audio; 3.52 kw. Video on Channel 2. CFCM-TV, QUEBEC: 6.3 kw. Audio; Satellite of CFCL-TV. Same staff. 12.6 kw. Video on Channel 4. CBC Basic. (1) Télévision de Québec CBLT, TORONTO: 53.5 kw. Audio; (Canada) Ltée. - (2) Gaston 99.5 kw. Video on Channel 6. Pratte - (3) Jean A. Pouliot - CBC Microwave. Owned and (4 & 5) Ernie W. Miller - (7) operated by the Canadian Broad- Jacques Filteau - (8) Pauline casting Corporation. Dufour - (9) Gaétan Plante - (10) Guy Lemieux - (11) Hélène CKLW - TV, WINDSOR: 180 kw. Roberge - (13) Ernie W. Miller - Audio; 325 kw. Video on Chan- (14) Mrs. Françoise Cochrane (15) - nel 9. CBC Basic. (1) Western Marcel Labadie - (16) Louis Ontario Broadcasting Co. Ltd. - Tardivel - (17) Paule St -Jacques (2 & 3) J. E. Campeau - (4) (Film Man. - Gérald Ross) - S. Campbell Ritchie - (6) Tom (18) Martine Parrot - (20) Marcel Sutton - (7) S. Campbell Ritchie Chabot - (21) Jos. A. Hardy & (8) Wally Townsend (9) Co.; John N. Hunt & Assoc. (Van- - - couver) (22) Austin Grant - (10) Jim Van - Weed Television. Kuren - (11) Mrs. Myrtle Labbitt - (12) Austin Grant - (13) Art CKMI-TV, QUEBEC: 2.8 kw. Audio; Gloster - (14) Bruce Chick - 5.6 kw. Video on Channel 5. CBC (17) Marian Johnson - (18) Art Supp. (1) Télévision de Québec MacColl-(19 & 20) Stewart Clark (Canada) Ltée. - (2) Gaston - (21) All -Canada Television - Pratte - (3) Jean A. Pouliot - (22) Young Canadian Ltd. (4 & 5) Arthur P. Fitzgibbons - (7) Gerald Taafe - (9 & 10) Peter CKNX - TV, WINGHAM: 19 kw. Daniel - (13) Andrew N. McLel- Audio; 36 kw. Video on Channel 8. lan -(14) Mrs. Françoise Cochrane CBC Basic. (1) Radio Station - (15) Marcel Labadie - (16) HOUSEHOLD FINANCE CKNX Ltd. - (2) W. T. Cruick- Helen Cleary - (17) Gérald Ross shank - (3) G. W. Cruickshank - - (20) Marcel Chabot - (21) Corporation of Canada (4) Don Hildebrand - (5) Ross Stovin-Byles Ltd. - (22) Weed Hamilton - (6 & 7) Don Hilde- Television. brand - (8) Leander Boucher - (9) John Strong - (10) Johnny CJBR - TV, RIMOUSKI: 34.55 kw. Brent - (11) Mara Brophy - (12) Audio; 60.6 kw. Video on Chan-

www.americanradiohistory.com Page Eighty -Five May 8th, 1958 Canadian Broadcaster

Like one white pea in a pod

Somewhere, in every product or business, there is a vital difference-genuine individuality.

Though on the surface your product and competing ones may be "as like as two peas," yet there is a way to make your product stand out from all the rest.

IN YOUR PRODUCT or in its use, just as in vision, film-becomes increasingly effective as it you yourself, there is genuine individuality. identifies and isolates your product from those of This lies, not in any superficial differences that your competition. others may match next season, not in any trick In many different fields the J. Walter Thompson presentation, but in the creation of a unique and Company has assisted clients to achieve this indi- distinctive personality that belongs to you alone. viduality ... helped make their products stand out Determined, consistent association can fasten like the one white pea in a pod. this individuality more and more firmly, until it is your product. J. Walter Thompson Company, Limited of promotional Then, every unit your effort- Dominion Square Building Montreal, and from the package and shipping carton themselves 600 University Avenue, Toronto to publication advertising, outdoor, radio, tele -

www.americanradiohistory.com Page Eighty -Six Canadian Broadcaster May 8th, 1952E

KEY

1. Owner or Company name 9. News Director 17. Film Librarian 2. President (if a company) 10. Sports Director 18. Film Editor 3. General Manager 11. Women's Director 19. Chief Operator 4. Operations Manager 12. Farm Director 20. Dir. of Engineering THIS is CA/ 5. Commercial Manager 13. Promotion Director 21. Canadian Reps 6. Production Supervisor 14. Traffic Manager 22. U.S. Reps 7. Program Manager 15. Art Director 8. Music Director 16. Copy Chief

nel 3. CBC French Basic. (1) The -(3) George A. Cromwell - (4) Central Public Service Corp. Ltd. Bill Stewart - (6) John Dolan - - (2) Jacques Brillant - (3 & 4) (7) Cleve Stilwell-(9) Bill'Cooper André Lecomte - (5) L. P. Cliche -(10) Fred Blizzard - (11) Jene - (6 & 7) François Raymond - Wood - (12) Len Rudolf - (13) (8) Raymond Fafard - (9) Guy Marjorie Hoben - (14) Marion Ross - (10) Claude Pearson - White - (17) Margaret McGivern (11) Louise Lavallée - (13) -(18) Guy Ferguson -(19) Gerry François Raymond - (14) A. Gormley - (20) John G. Bishop - Vallancourt-(15) Georges Mercier (21) All -Canada Television - (22) - (16) Jean Chabot - (17 & 18) Weed Television. Hector Lavoie - (19) Marcel Vallée & Gilles Fournier - (20) NOVA SCOTIA R. Tennet - (21) Stovin-Byles Ltd. (22) Young Canadian Ltd. CBHT, HALIFAX: 34 kw. Audio; 56 - kw. Video on Channel 3. CBC Kine. CKRN-TV, ROUYN: 25 kw. Audio; Owned and operated by the Cana- 50 kw. Video on Channel 4. CBC dian Broadcasting Corporation. French Basic & CBC English Supp. (1) Northern Radio - Radio Nord CJCB-TV, SYDNEY: 108 kw. Audio; Inc. (2 & 3) David A. Gourd - 180 kw. Video on Channel 4. CBC (4, 5 & 7) George Chartrand - (9) Basic. (1) Cape Breton Broad- Bernard Valiquette - (10) George casters Ltd. - (2 & 3) J. Marven Modern Serve -Self Groceteria in St. John's, Newfoundland. Chartrand - (13) David' A. Gourd Nathanson-(5) Mrs. Effie Williams - (14) Robert Montemurro - (15) - (6) Lloyd Maclnnis - (7) Mrs. Bernard Valiquette (19 & 20) M. C. MacQuarrie - (8) Norris - Nathanson (9) Don MacIsaac St. John's, Newfoundland . . . the city with a past . . . is Jean -Guy Langevin - (21) Jos. A. - - Hardy & Co.; Jahn N. Hunt & (10) Lowell Murray - (11) Ann building for its future. Construction crews start work Terry (13) this Assoc. (Vancouver) - (22) Weed - J. C. McVicar - Television. (14) Betty Kelly - (15) Horst year on a $12,000,000 harbor improvement plan for the Paufler - (16) Max Quinton - Dominion Government. The Provincial Government has CHLT-TV, SHERBROOKE: 186 kw. (17) Miss Gen MacDonald - (18) Audio; 316 kw. Video on Channel 7. R. H. Deniers - (19) Ron Reeves plans for a huge housing project for the city. The City itself CBC Basic. (1) La Tribune Ltd. - - (20) M. E. Bowles - (21) All - (2) Paul Desruisseaux, QC - (3) Canada Television - (22) Weed is working on plans for a new street running the length of the Alphée Gauthier - (4 & 5) John Television. harbor at dockside. All these developments mean increased L. Gauthier - (6 & 7) Pierre Bruneau (8) Bob Butler (9) PRINCE EDWARD ISLAND Dave - - prosperity for the Province, increased spending power for Bloomberg - (10) I. Frenette CFCY - TV, CHARLOTTETOWN: & G. Breen - (11) Lise Cheno 38.5 workers. & Sally Billing (13) kw. Audio; 79 kw. Video on - Paul -André Channel 13. CBC Basic. Joly (14) Miss (15) (1) Island - Ouellette - Radio Broadcasting Co. Ltd. (2) Saro Bellomia - (16) Miss C. Mrs. - 'Fournier (17 K. S. Rogers -(3 & 5) Robert CJON - TV reaches some 279,000 Newfoundlanders, - & 18) Lucien F. Large Perreault (19 20) - (6) Loman McAulay - & Leo Gilbeau (8) William who make over 75% of the total retail purchases. - (21) Jos. A. Hardy & Co.; John - K. Rogers - (9) N. Stuart Dickson - (10) Loman Hunt & Assoc. (Vancouver) - McAulay (11) Over 90% of all TV sets in St. John's Coverage Area (22) Canadian Station Representa- - Jane Weldon - tives Ltd. (12) Ches Cooper - (13) Betty are tuned in from 5 p.m. to 1 a.m. - the highest tune -in Large - (14) Paul Williams - percentage in Eastern Canada. CKTM-TV, TROIS-RIVIERES: 325 (16) M. E. Large - (18) Vern kw. Audio; 6.50 kw. Video on McFarlane (20) John G. Jay (21) - - In 1957, Retail Purchases in CJON - TV's viewing Channel 13. CBC French Basic. All -Canada Television- (22) area Weed Television. approximated $300,000,000. (1) Television St -Maurice Inc. - (2 & 3) Henri Audet - (6 & 7) Claude Blain - (17 & 18) Albert NEWFOUNDLAND Aubichort - (19 & 20) Yves Hamel CJOX - TV, ARGENTIA: .097 kw. CJON-TV, (21) Jos. A. and its satellite CJOX Argentia - which gives - Hardy & Co. Audio; .19 kw. Video on Chan- advertisers extra audience at no extra cost nel 10. Satellite of CJON - TV. - DOMINATE NEW BRUNSWICK Same staff. A CAPTIVE, READY -TO -BUY MARKET. 70% of the CKCW - TV, MONCTON: 16 kw. CJON - TV, ST. JOHN'S: 11 kw. Audio; 21.04 total population of Newfoundland is reached less Audio; 25 kw. Video on Channel 2. kw. Video on Chan- by TV, but CBC Basic. (1) Moncton Broad- nel 6. CBC Basic. (1) Nfld. Broad- than 8% of the same total population buys any daily casting Ltd. - (2) Fred A. Lynds casting Co. Ltd. - (2) Geoff - (5) Bruce Masters - (6) Hubert Stirling - (3) Don Jamieson - newspaper. Button - (7) Joe Irvine - (9) (4) Colin Jamieson - (5) Jack Claude Cain - (10) Earle Ross - Baird - (6) Colin Jamieson - (7) (11 & 13) Mrs. "P. J." Beer - Charles Lang - (8) Ignatius Rum- (14) Marie Carroll - (15) Stan boldt - (9) Jim Thorns - (10) Morton - (16) Howard- MacLean Bill Callahan - (11) Sally West - (17) Marilyn Bell - (20) Keith - (12) George Perlin - (13) Mary MacConnell - (21) Stovin-Byles Myler - (14) Emelie Davis - (15) Ltd. - (22) Young Canadian Ltd. Norm Dufatt - (16) Mrs. Joan Le Clair - (17) Edna Chaytor - (18) CHSJ-TV, SAINT JOHN: 50 kw. Nelson Squires -(19) John Tessier Audio; 100 kw. Video on Channel 4. - (20) Oscar Hierlihy - (21) CBC Basic. (1) N. B. Broadcasting Stoviin-1Byles Ltd. (22) Weed Co. Ltd. -(2) Thomas F. Drummie Television. -

Phone Cooksville -ATwater 9-1768 Residence - ATwater 9-4672 Business George Mather & Associates Broadcast & Television Consultants

Represented Represented ST. JOHN'S in CANADA by in U.S.A. by 2051 RUSSET ROAD PORT CREDIT, ONT. STOVIN-BYLES LTD. NEWFOUNDLAND WEED & COMPANY

www.americanradiohistory.com Broad..aa«. Page Eighty -Seven May 8th, 1958 Canadian

and there's a royal welcome

waiting for you

at the Canadian Marconi Suite in the Queen Elizabeth Hotel.

We're hoping all our friends in the radio

and television industry will

visit us during the CARTB

Convention. We'll be at home every day,

May 11th to 14th inclusive.

CANADIAN MARCONI COMPANY 16, Tel: Riverside 8-7711 ICAPI400.411 M..oa., coNw+. Montreal

Brdadcast & T.V. Station Equipment Sales

830 BAYVIEW AVE. 1710 3RD ST. N.E. 5394 MAIN ST. TEL. HU 1.5221 TEL. 77571 TEL. EM 4174 TORONTO CALGARY VANCOUVER 572 BARRINGTON ST. 20 BARNES ROAD TEL. 3-1325 TEL. 2881 HALIFAX ST. JOHN'S, NFLD.

www.americanradiohistory.com Page Eighty -Eight Canadian Broadcaster May 8th. 1958

Ready for the Sunday drive ... to the pleasant accompaniment of CFRB's music over the car radio. Meet the Jacksons of Rexdale (it could be a profitable friendship!)

Ray Jackson, sales supervisor, says that he and Isabelle my date with Gordon Sinclair each morning on CFRB." are gradually getting their new home the way they Theirs is only one of the 1,194,800 families* in "want it." CFRB'S coverage area-Canada's richest market-where The Jacksons have full confidence in their future, annual family income totals almost $634 billion. * and they're willing to work for it. "On weekdays I don't Ask a CFRB representative today to explain how you get out much," Isabelle says, "but with radio for company, can get the most sales ... in Canada's richest market .. . my work goes quickly. And, of course, I always keep at the lowest cost.

*compiled from Sales Management's Survey of Buying Power, Canadian Edition, May, 1957. TORONTO 1010 ON YOUR DIAL ONTARIO'S FAMILY STATION CFRB 50,000 WATTS

REPRESENTATIVES-Canada: All -Canada Radio Facilities Limited United States: Young Canadian Ltd.